Beyond an Apple a Day:

Providing Consumer Health Information

At Your Library

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height="2.986111111111111in"}

Class Handout

Approved for 2, 3 and 4 hours of MLA CE

Class link:
[**http://nnlm.gov/training/consumer/apple**](http://nnlm.gov/training/consumer/apple)

Please contact editors,

Michelle Eberle and Terri Ottosen

with comments and questions:

[**michelle.eberle@umassmed.edu**](mailto:michelle.eberle@umassmed.edu);
[**tottosen@hshsl.umaryland.edu**](mailto:tottosen@hshsl.umaryland.edu)

Web sites you can trust...

![](media/image2.png){width="1.8645833333333333in"
height="0.3645833333333333in"}MedlinePlus\
[**www.medlineplus.gov**](http://www.medlineplus.gov/)

> *Created by the National Library of Medicine, this is the first place
> to go with ANY consumer health related question. Sites are current,
> reviewed, reliable, and accurate. Includes an encyclopedia,
> dictionary, drug database, several directories, and current news
> items.*

![](media/image3.png){width="1.375in"
height="0.20833333333333334in"}**NIHSeniorHealth**

[nihseniorhealth.gov](../nihseniorhealth.gov)

> *National Institutes of Health site for health information for senior
> citizens. The site includes special capabilities such as changing the
> text size, the contrast and turning on speech. The site also includes
> a comprehensive list of videos in the site index.*

**ClinicalTrials.gov\
**[clinicaltrials.gov](../clinicaltrials.gov)

> *ClinicalTrials.gov provides regularly updated information about
> federally and privately supported clinical research in human
> volunteers. ClinicalTrials.gov gives you information about a trial's
> purpose, who may participate, locations, and phone numbers for more
> details.*

**NCCAM: National Center for Complementary and Alternative Medicine\
**[nccam.nih.gov](../nccam.nih.gov)

> *The National Center for Complementary and Alternative Medicine
> (NCCAM) is 1 of the 27 institutes and centers that make up the
> National Institutes of Health (NIH). This site includes information
> about treatments and therapies for Complementary and Alternative
> Medicine. Learn about how to be an informed consumer of CAM and stay
> informed on the latest new alerts.*

![](media/image4.png){width="1.5104166666666667in" height="0.625in"}

**National Library of Medicine\
**[nlm.nih.gov](../nlm.nih.gov)

> *Find a complete list of National Library of Medicine databases and
> web resources on this site.*

# 

> **American Heart Association\
> **[www.americanheart.org](http://www.americanheart.org/)
>
> *Many advocacy organizations have excellent websites, but one of the
> best is from the American Heart Association. Covers all aspects of
> heart disease and stroke.*

## Cancer.gov

> [cancer.gov](http://www.cancer.gov/)

The National Cancer Institute is the Federal Government's principal
agency for cancer research and training and is a component of the
National Institutes of Health. The site provides quality cancer
information on cancer topics including news, clinical trials,
statistics, and research and funding.

**Dirline**

[*dirline.nlm.nih.gov*](../dirline.nlm.nih.gov)

> *Looking for a support groups or research organization? DIRLINE
> (Directory of Information Resources Online) is an online directory of
> over 8,400 health-related organizations and other resources that
> covers it all: educational institutions, government agencies, and
> advocacy groups. Search by keyword or MESH heading.*

**DrugDigest.org**

> [www.drugdigest.org](http://www.drugdigest.org/)
>
> *One of the best Internet sites for information on pharmaceuticals,
> interactions and herbals. Includes photographs of drugs and
> information for the physician and patient.*

## Familydoctor.org

> [familydoctor.org](http://www.familydoctor.org/)
>
> *From the American Academy of Family Physicians, a national medical
> organization representing more than 93,000 physicians, family practice
> residents and medical students, this site provides information written
> and reviewed by physicians and patient education professionals.*

## 

## Patientinform.org

> [www.patientinform.org/](http://www.patientinform.org/)

This site offers Up-to-date research about the diagnosis and treatment
of cancer, heart disease and diabetes, which is provided by the American
Cancer Society, the American Diabetes Association and the American Heart
Association. The site also offers free access to selected medical
journal articles and provides plain-language explanations of what the
studies mean, how they compare with what's already known, and how
patients should weigh them in making treatment decisions. These
conditions account for nearly two out of every three deaths in the
United States. More disease groups may join in the future.

# 

# 

# Health Literacy

**What is health literacy?**

The ability to read, understand and act on health information \[Pfizer
2002\]

The degree to which individual have the capacity to obtain, process and
understand basic health information and services needed to make
appropriate health decisions \[Healthy People 2010\]

**What is information literacy?**

A set of abilities enabling individuals to recognize when information is
needed and have the ability to locate, evaluate and use effectively the
needed information \[ALA 1998\]

**Why is health literacy so critical?**

Health literacy is an essential life skill for individuals:

It may help individual seek and use information and take control over
their health.

**Health literacy is a public health imperative:**

Building health literacy improves overall population health.

**Health literacy is an essential part of social capital:**

Low health literacy is a strong contributor to health inequalities.

**Health literacy is a critical economic issue:**

A US study estimated that low health literacy const the US economy 73
billion dollars a year.

"Somehow we need to determine how health information can translate into
healthy behaviors."

**Source:** "Navigating Health: The Role of Health Literacy" by Ilona
Kickbusch, Susan Wait, Daniela Maag of the Alliance for Health and the
Future <http://www.emhf.org/resource_images/NavigatingHealth_FINAL.pdf>

**MedlinePlus Easy to Read**
[http://medlineplus.gov](http://medlineplus.gov/)

Click on Easy to read page on the Health topics page. Also note how to
write easy to read page.

**Ask ME 3** <http://www.askme3.org/>

Ask Me 3 is a program by the Partnership for Clear Health Communication
to promote clear communication between health care providers and
patients. Ask Me 3 teaches three questions that will help you have
better communication with your health care provider. These are:

1.  What is my main problem?

2.  What do I need to do?

3.  Why is it important for me to do this?

    **Reference Interview for Health Information**

    **[Guidelines]{.underline}**

-   ![](media/image5.wmf){width="1.9791666666666667in"
    height="0.9375in"}Be empathetic

-   Be an active listener

-   Open ended or neutral questions

-   Respect privacy / confidentiality

-   Be prepared for emotional reactions

-   Be aware of your body language

-   Do not be afraid to tell the person "I don't know" or "I can't get
    that information for you"

-   Do not be afraid to refer the person back to his/her health care
    provider.

    **[Ethical Guidelines]{.underline}**

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-   Privacy / Confidentiality

-   Know the limits of your collection

-   Do not interpret medical information

-   Optional: Stamp a disclaimer or use a caution statement

    **[Resources:]{.underline}**

    InfoPeople -- Reference Interview Skills

    http://www.infopeople.org/training/past/2004/reference/

    MLA Code of Ethics for Health Science Libarianship

    <http://www.mlanet.org/about/ethics.html>

    NN/LM Health Infoquest

    <http://nnlm.gov/archive/healthinfoquest/>

    **Sample Disclaimers**

Information provided by Crandall Public Library and its employees has
been gathered from a variety of consumer health resources. This
information should not be interpreted as medical or professional advice.
All medical information should be reviewed with your physician or other
health care professional.

The materials in the Cascade Valley Consumer Health Library are intended
to provide comprehensive information for you. You may find material that
contains information that is different in opinion from that of your
physician or health care provider. Should any questions arise, please
consult with your physician or healthcare provider for clarification
about how this information may or may not apply to your unique clinical
situation or overall health.

The information provided in this website is offered for general\
informational and educational purposes only; it is not offered as and
does\
not constitute medical advice. In no way are any of the materials\
presented meant to be a substitute for professional medical care or\
attention by a qualified practitioner, nor should they be construed as\
such.\
\
You should not act or rely upon any of the resources and information\
available in or from this website without seeking the advice of a\
physician or other healthcare provider.

Materials in this Resource Center represent the opinions of the authors
and are intended as a complement, not a substitute for, the advice of
your healthcare providers.

The material and links at this site are intended for educational
purposes and should not be construed as medical advice or instruction.
Consult your health professional for advice relating to a medical
problem or condition.

The Health Science Library staff is trained to assist callers, and
provide other sources of information. However, because we are not
healthcare professionals, the information we provide cannot substitute
for the medical expertise and advice from your healthcare provider.
Health Science Library staff do not provide medical advice to patients,
nor provide referrals to healthcare practitioners.

####### Selected Resources for a Consumer Health Collection

**Book Core Lists**

CAPHIS Collection Development Lists

[http://caphis.mlanet.org](http://caphis.mlanet.org/)

<http://caphis.mlanet.org/chis/collection.html>

UCONN Healthnet Core Bibliography of Consumer Health Books

Last update March 2008

<http://library.uchc.edu/departm/hnet/corelist.html>

Toronto Public Library -- Core Collection of Recommended Titles

Books if you have \$1900

Last April 2006

<http://www.torontopubliclibrary.ca/uni_chi_core.jsp>

Toronto Public Library -- Health Navigator

Guides to Health Information Services at the Library and on the Web

<http://www.torontopubliclibrary.ca/uni_chi_finder.jsp>

**[Article:]{.underline}**

Bibel, Barbara. (5/1/2007) Best Consumer Health Books of 2006. Library
Journal

<http://www.libraryjournal.com/article/CA6435520.html?q=bibel>

Bibel, Barbara. (2/1/2008) Best Consumer Health Books of 2007. Library
Journal

[http://www.libraryjournal.com/article/CA6523448.html?q=bibel+2008](http://www.libraryjournal.com/article/CA6523448.html?q=bibel%2B2008)

Fuller, H. (2005). Consumer Health Collecting Made Easy: A Librarian
Prescribes a Remedy for Understocked Medical-Advice Shelves. *American
Libraries*, 36(5), 47-48.

####### ![](media/image6.jpeg){width="2.125in" height="2.3333333333333335in"}

####### 

####### 

####### ![](media/image7.wmf){width="0.9375in" height="0.9583333333333334in"}Suggested Consumer Health Journals

*The following journals cost between about 15 -- 40 dollars per yearly
subscription with the exception of JAMA and NEJM.*

**Arthritis Today**

ISSN: 0890-1120

**Child Health Alert**

ISSN: 1064-4849

**Consumer Reports on Health**

ISSN: 1058-0832

**Coping with Cancer**

ISSN: 1043-8637

**Diabetes Self-Management**

ISSN: 0741-6253

**FDA Consumer**

ISSN: 0362-1332

**Harvard Health Letter**

ISSN: 1052-1577

**Harvard Heart Letter**

ISSN: 1051-5313

**Harvard Men\'s Health Watch**

ISSN: 10891102

**Harvard Mental Health Letter**

ISSN: 0884-3783

**Harvard Women\'s Health Watch**

ISSN: 1070-910X

**Health**

ISSN: 1059-938X

**Health News**

ISSN: 1081-5880

**Heart Advisor**

ISSN: 1523-9004

**In Touch**

ISSN: 1522-7510

**JAMA**

ISSN: 0098-7484

\$245 (institutions)

**Johns Hopkins Medical Letter Health After 50**

ISSN: 1042-1882

**Let\'s Live**

ISBN: 0024-1288

**Mayo Clinic Health Letter**

ISSN: 0741-6245

**Natural Health**

ISSN: 1067-9588

***\
*New England Journal of Medicine**

ISSN: 0028-4793\
\$349 (institutions)

**Nutrition Action Health Letter**

ISSN: 0885-7792

**Prevention**

ISBN: 0032-8006

**Stroke Connection Magazine**

ISBN: 1047-014X

**Tufts University Health & Nutrition Letter**

**University of California Berkeley Wellness Letter**

ISSN: 0748-9234

**Women\'s Health Advisor**

ISSN: 1524-881X

**YOGA Journal**

ISSN: 0191-0965

**Health-Related Video Vendors**

**Aquarius Video**

<http://www.aquariusproductions.com/>

![](media/image8.wmf){width="1.625in"
height="1.5520833333333333in"}888-440-2963

**Channing-Bete Company**

<http://www.channing-bete.com/>

800-477-4776

**Films for the Humanities and Sciences**

<http://www.films.com/>

800-257-5126

**Milner-Fenwick**

<http://www.milner-fenwick.com/>

800-432-8433

**Wired.md**

[http://wired.md](http://wired.md/)

800-wired-md

Also check out various medical associations!

**Consumer Health Databases**

**AltHealthWatch^®^\
**[www.epnet.com](http://www.epnet.com/) (Ebsco)

> *This database focuses on the many perspectives of complementary,
> holistic and integrated approaches to health care and wellness. It
> offers libraries an immediate resource of full text articles, from 140
> international, and often peer-reviewed, reports, proceedings and
> association & consumer newsletters. In addition, there are hundreds of
> pamphlets, booklets, special reports, original research and book
> excerpts. Some full-text.*

**Health Source^®^: Consumer Edition\
**[www.epnet.com](http://www.epnet.com/) (Ebsco)

> *This resource provides access to nearly 300 full text, consumer
> health periodicals. This database also includes searchable full text
> for more than 1,000 health-related pamphlets and more than 140 health
> reference books, including books published by the People's Medical
> Society. Additionally, Health Source: Consumer Edition contains 7,000
> Clinical Reference Systems reports (in English and Spanish); Clinical
> Pharmacology, which provides access to 1,100 drug monograph entries
> and 2,700 patient education fact sheets; and Stedman's Medical
> Dictionary. This full text database covers topics such as AIDS,
> cancer, diabetes, drugs & alcohol, aging, fitness, nutrition &
> dietetics, children's health, women's health, etc.*

**Health & Wellness Resource Center\
**[www.gale.com](http://www.gale.com/) (Gale)

> *This resource answers the need for a fully integrated, ever-growing
> electronic resource center for all levels of health research. Rely on
> the Health & Wellness Resource Center for instant access to carefully
> compiled medical reference and periodical materials that your users
> can trust.*

**Health & Wellness Resource Center - Alternative Health Module\
**[www.gale.com](http://www.gale.com/) (Gale)

> *Available 24 hours a day via the Internet, Health & Wellness Resource
> Center\'s Alternate Health Module provides a one stop, full-service
> resource for alternative and complimentary therapies. It provides a
> rich collection of books, journals, magazines and pamphlets for
> consumers and health care professionals.*

**Health Reference Center -- Academic\
**[www.gale.com](http://www.gale.com/) (Gale)

> *How can you easily provide current, reliable health information for
> your patrons \-- including your nursing and allied health students?
> Give them access to Health Reference Center \-- Academic on InfoTrac®
> Web. This multi-source database provides access to the full text of
> nursing and allied health journals, plus the wide variety of personal
> health information sources in InfoTrac\'s award-winning Health
> Reference Center™ plus 40 full-text nursing and allied health
> journals.*

**Well-Connected\
**[www.well-connected.com](http://www.well-connected.com/) (A.D.A.M,
Inc)

> *WELL-CONNECTED is a library of about 100 reports on common diseases
> and wellness issues. Each report is an in-depth discussion of the
> latest information on treatments, risk factors, causes, diagnostic
> tests, and preventative measures.\
> \
> All reports are written by experienced medical writers and reviewed
> for accuracy and relevancy by a board of physicians at Harvard Medical
> School and Massachusetts General Hospital.*

**Yoursurgery.com\
**[www.yoursurgery.com](http://www.yoursurgery.com/)

> *YourSurgery.Com® provides easy to understand information for common
> and specific surgical procedures. YourSurgery.Com® organizes the
> information so that you and your family can understand each procedure
> and help you ask your physician questions. Below is a list of the
> topics that will be explained for each procedure:*

-   *Anatomy of the operative site*

-   *Alternative surgical solutions*

-   *Pathology of the Illness*

-   *Possible complications of surgery*

-   *Symptoms associated with the condition*

-   *Post Operative Care*

-   *Methods of diagnosis*

-   *Innovations in surgical technique*

-   *Concise description of each surgery*

**Rare Disease Database**\
[www.rarediseases.org](http://www.rarediseases.org/) (National
Organization for Rare Disorders)

A rare or \"orphan\" disease affects fewer than 200,000 people in the
United States. There are more than 6,000 rare disorders that, taken
together, affect approximately 25 million Americans. One in every 10
individuals in this country has received a diagnosis of a rare disease.
Some have familiar names (Lou Gehrig's Disease or ALS) and some have
unusual names (Subacute Sclerosing Panencephalitis). This database
contains reports for thousands of rare diseases and includes a general
discussion of each disease as well as symptoms, affected populations,
standard and investigational therapies and associations or organizations
to contact for additional information.

**Natural Medicines Comprehensive Database**\
[www.naturaldatabase.com](http://www.naturaldatabase.com/) (Therapeutic
Research Faculty)

> *This database provides access to evidence-based information about
> herbals and other natural medicines. This is the most comprehensive,
> scientifically-based, and practical database on natural medicines
> available anywhere. Patient Ed version available.*

**Stat!Ref**\
[www.statref.com](http://www.statref.com/) (Teton Data Systems)
*Stat!Ref facilitates access to the full-text of nearly 60 medical
books! Subscribe to just the books you want, and have either web-based,
Internet or Intranet access.*

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Hands on Exercises

![](media/image9.jpeg){width="1.832638888888889in"
height="1.761111111111111in"}

1.  My grandmother is taking Cardizem CD for blood pressure control. At
    her last doctor's appointment her pulse was dangerously slow. I know
    that she chews her pills rather than swallowing. Could this be
    related?

2.  Find a video for caregiver support of Alzheimer's Disease.

3.  I found a tick in my husband's back after we were at an outdoor
    concert. I removed it with tweezers and burned it with a match. How
    do we know if he is at risk for Lyme Disease?

4.  What is Wilson's disease and how is it treated?

5.  My daughter is attending college at Harvard. She is having trouble
    with blurred vision and pain in her neck and head. Our primary care
    doctor said we better get her an appointment with a
    neuroopthamologist. Can you help us find a good one in Boston,
    preferably someone who is published?

6.  I heard that ginger will help with my morning sickness. Is it safe
    for pregnancy?

7.  My son has two different sized feet. Are you aware of any exchange
    program for shoes?

8.  My sister was just diagnosed with stage 3 breast cancer. Can you
    help me find information on treatment and also alternative
    therapies?

9.  My friend has HIV. He is not comfortable looking information up on
    the Internet. Can you recommend some good books for him?

10. My mother decided it would be more efficient to put all of the pills
    she\'s taking into one jar. Now we need to know what each one is.

    Recommended Answers

    1\) Sources: MedlinePlus -- drug information / Medmaster -- Swallow
    the capsules whole -- do not spit or chew. Also, see Institute for
    Safe Medication Practices article under Drug Safety in Health topics
    after entering drug name in MedlinePlus search box.

    2\) Sources: NIHSeniorHealth.gov

    Search Strategy: Caring for Someone with Alzheimer's, Caregivers
    Support

    3\) Removing it with tweezers was a good idea, burning it with a
    match is not a good idea, if you had preserved it in alcohol, your
    doctor could identify it as at risk for Lyme Disease or not. Never
    put petroleum jelly on or burn a tick bite with a match -- that only
    causes the tick to enter further. If you get a rash or sick after
    getting the bite, your doctor will prescribe an antibiotic.

    Source: MedlinePlus -- health topics, Family Doctor

    4\) Wilson's disease is a possibly life threatening disorder where
    too much copper is accumulated in the liver, brain and other organs.
    Medication treatment (Penicillamine, Trientance, Zinc Acetate) and
    dietary restrictions including avoiding tap water high in copper are
    treatment for the disease.

    Source: MedlinePlus Drug Information, Health topic

Search Strategy: Search box or browsing

5\) MedlinePlus Directories / Docfinder / Massachusetts Board of
Registration in Medicine / search by specialty

6\) MedlinePlus -- Supplements -- Uses Based on Scientific Evidence --
Grade of B, see also pregnancy and breastfeeding information under
Safety

7\) DIRLINE / National Odd Shoe Exchange

8\) Cancer.gov/ MedlinePlus

9\) CAPHIS core book lists

10) drugs.com / drugdigest.org

    ![](media/image10.jpeg){width="1.3333333333333333in"
    height="1.0in"}**[MARKETING]{.underline}**

    **Marketing is not something you do once.**

**[10 Reasons to Market Library Services]{.underline}**

**This section is an excerpt from University of Illinois Current LIS
Clips <http://clips.lis.uiuc.edu/2003_09.html>**

> **Competition for customers --** Libraries are part of a highly
> competitive service industry. Competition comes from mega-bookstores,
> online book dealers, consultants, the Internet community, and
> individual customers who feel they can go it alone. Libraries are no
> longer the only information show in town. Free web access to
> information is here to stay and non-library and fee access information
> providers won\'t hesitate to market to library customers.
>
> **Competition for resources -** Libraries of all types have to compete
> with other organizations or departments for funds. Public libraries
> have to vie for public monies that provide for their existence.
> Special libraries find their funding is frequently targeted during
> parent organization budget cuts. Marketing library services benefits
> the bottom line.
>
> **Maintain your relevance -** As noted by Zauha, Samson, and Christin,
> libraries need to market themselves to remain connected with their
> communities and have some bearing on real-world issues and present-day
> events.
>
> **Stop being taken for granted -** Libraries need to convey what is
> unique about the access and services they provide. Both customers and
> librarians cannot assume that libraries will always be available.
>
> **Promote an updated image -** Librarians are not perceived as
> well-trained, technologically savvy information experts. Most
> customers do not see the demanding information management
> responsibilities of a librarian.
>
> **Visibility -** Shamel believes that librarians are not on the radar
> screens of many people who think of themselves as information
> literate. People who are in positions to employ librarians are not
> reading much in their professional literature about a librarian\'s
> value. In *A Place at the Table: Participating in Community Building*
> (ALA Editions, 2000), Kathleen de la Pena McCook found that libraries
> were virtually invisible to the movers and shakers who wanted to
> revitalize their communities.
>
> **Valuable community resource -** Libraries are and should be viewed
> as essential and valuable community resources. Sass says that people
> need to be made aware of the services and products that are provided
> and their comparative value. Librarians should be the resource that
> the local power structure goes to for information.
>
> **Rising expectations -** Library users expect recognition, attention,
> and appreciation for their individual information needs. Customers
> also have ever-changing needs and wants, which makes the library
> market as dynamic as retail markets. Marketing helps to create an
> environment in libraries that fosters customer consciousness among
> employees.
>
> **Survival -** Libraries depend on the support of others for their
> existence. A library must communicate and work with its customers and
> governing/funding entities to provide information about what the
> library is doing and to enable the library to learn about the
> community it serves.
>
> **Beneficial to library image -** Effective marketing can among other
> things: increase library funds, increase usage of services, educate
> customers and non-customers, change perceptions, and enhance the clout
> and reputation of the library and its staff.
>
> Sass, Rivkah K. \"Marketing the Worth of Your Library.\"Library
> Journal June 15, 2002.
> <http://www.libraryjournal.com/article/CA220888.html>
>
> Shamel, Cynthia L. \"Building a Brand: Got a Librarian?\" Searcher v10
> n7 Jul/Aug 2002 p60-71.
> <http://www.infotoday.com/searcher/jul02/shamel.htm>
>
> Zauha, Jan, Sue Samson, and Cindy Christin. \"Relevancy and Libraries
> in the Consumer Age.\" PNLA Quarterly v66 n1 Fall 2001 p8-14.

![](media/image11.wmf){width="1.40625in" height="2.0in"}**Get
Creative!**

> What are your ideas for getting the word out about your consumer
> health services?
>
> Some that we have heard from librarians at our classes include:

-   Bookmarks, websites

-   press releases

-   lecture series

-   video in hospital room

-   screening clinics

-   health fairs

-   brochures in library/hospital/Dr. Offices/physical therapist
    offices/rehab facilities/grocery stores/ etc

-   library newsletter

-   churches -- parish nurses

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-   speaking to groups: senior centers, clubs

-   pedometer program at the high school

-   offering a consumer health database searching series monthly that
    focuses on topics related to the national health observances

National Health Observances -- Healthfinder

<http://www.healthfinder.gov/nho>

![](media/image12.jpeg){width="2.5in" height="1.75in"} **Marketing
Resources**

-   Subscribe via e-mail to a free newsletter with many examples and
    ideas. Marketing Treasures. Current issue and signup available at:
    [**http://www.chrisolson.com/marketingtreasures/mtcurrent.html**](http://www.chrisolson.com/marketingtreasures/mtcurrent.html)

-   The **American Library Association\'s Campaign for America\'s
    Libraries** web site has talking points sheets, advocacy tips,
    quotations, artwork, marketing plans, and more.

[**http://www.ala.org/ala/aboutala/hqops/pio/campaign/campaignamericas.cfm**](http://www.ala.org/ala/aboutala/hqops/pio/campaign/campaignamericas.cfm)

-   The **International Federation of Library Associations and
    Institutions** has a section on Management and Marketing that
    includes a glossary of marketing terms applied to the library field.
    Although it has not been updated since 1998, it is a useful
    resource.
    [**http://www.ifla.org/VII/s34/pubs/glossary.htm**](http://www.ifla.org/VII/s34/pubs/glossary.htm)

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-   **Marketing Library Services** is a monthly newsletter that
    generally has one or more articles on marketing available to
    non-subscribers for free. *MLS* provides information professionals
    in all types of libraries with specific ideas for marketing your
    services, including suggestions for planning programs, making money,
    increasing business, and proving your value to your administrator.
    [**http://www.infotoday.com/mls/mls.htm**](http://www.infotoday.com/mls/mls.htm)
    (some material is available free)

-   **The American Marketing Association** has good general marketing
    information.
    [**http://www.marketingpower.com**](http://www.marketingpower.com/)

-   **Library Support Staff.com** - This site for library
    paraprofessional support staff, hosted by library technician Mary
    Niederlander, provides links to marketing resources including
    articles and courses.
    [**http://www.librarysupportstaff.com/marketinglibs.html**](http://www.librarysupportstaff.com/marketinglibs.html)

-   **Library Marketing -- Thinking Outside the Book** -- a blog that
    provides resources, readings, news and ideas for librarians seeking
    outside-the-book innovations for their library.
    [**http://librarymarketing.blogspot.com/2007/04/davenport-public-library-gets-m-for.html**](http://librarymarketing.blogspot.com/2007/04/davenport-public-library-gets-m-for.html)

-   **Ohio Library Council - \"Marketing the Library\"** is an online
    course with six modules: overview, planning, product, promotion,
    Internet, and Ohio. The purpose of this course is to introduce Ohio
    public librarians to marketing concepts, but it is applicable to
    librarians in all types of libraries.
    [**http://www.olc.org/marketing/instructions.htm**](http://www.olc.org/marketing/instructions.htm)

-   **KnowThis.**com -- Articles, news, tutorials and more is available
    on this site. Intended for a general audience, many resources are
    available to assist librarians with their marketing efforts.
    [**http://www.knowthis.com**](http://www.knowthis.com/)

**For further information**

CAPHIS -- Consumer and Patient Health Information Section of the Medical
Library Association

[http://caphis.mlanet.org](http://caphis.mlanet.org/)

Site includes such topics as:

-   Collection development core lists

-   Listserv to communicate with other librarians providing health
    reference services for the public

-   "Librarian's Role in the Provision of Consumer Health Information
    and Patient Education"

> <http://caphis.mlanet.org/resources/caphis_statement.html>

-   How do you set up and run a consumer health library?

-   Newsletter with book reviews

Outreach Evaluation Resource Center

<http://nnlm.gov/evaluation/>

Links to three guides:

-   "Getting Started with Community-Based Outreach"

-   "Including Evaluation in Outreach Project Planning"

-   "Collecting and Analyzing Evaluation Data"

Public Libraries and Community Partners: Working Together to Provide
Health Information

<http://nnlm.gov/outreach/community/>

In Plain Language (Health Literacy):
<http://www.hsph.harvard.edu/healthliteracy/overview.html>

(Requires Real Player)

Rand Report Summary: Consumer Use of Information When Making Treatment
Decisions:

<http://www.bcbs.com/blueresources/cost/Rand_Report_Summary.pdf>

Healthy People Library Project:

[http://healthlit.org](http://healthlit.org/)

The Challenge of Providing Consumer Health Information Services in
Public Libraries:

<http://healthlit.org/pdfs/AAASFINAL.pdf>

**Books**

# 

Barclay, Donald A., Halsted, Deborah D. "Consumer Health Reference
Service Handbook," Medical Library Association, 2001.

Casini, Barbara, Kenyon, Andrea. "The Public Librarian's Guide to
Providing Consumer Health Information". Chicago, IL: Public Library
Association, 2002.

McKinney, Julie & Kurtz-Rossi, Sabrina. "Family Health and Literacy, A
Guide to Easy-to-Read Health Education Materials and Web Sites for
Families". Boston, MA: World Education, 2006.

Spatz, Michele. "Answering Consumer Health Questions." New York, NY:
Neal-Schuman Publishers Inc, 2008.