**2006 ENERGY STAR^®^ Cool Your World Campaign**

### MARKETING LANGUAGE

Help consumers "cool *their* world" and save energy this summer with
ENERGY STAR. The following messaging is available to assist your
participation in this year's *ENERGY STAR Cool Your World Campaign*.
Messaging is designed to be used as-is or to be tailored to suit your
individual marketing and communications needs. You can also customize
the energy, dollar and environmental benefits for your area by using the
ENERGY STAR calculators available on the campaign web site for
product-by-product savings or EPA will help you create local aggregate
product savings.

For HVAC language, go to
[energystar.gov/nationalcampaigns](http://www.energystar.gov/nationalcampaigns)
under HVAC communications.

## 

## Using the ENERGY STAR Cool Your World Campaign: 

-   [Description]{.underline}: The ENERGY STAR Cool Your World Campaign
    is a national effort to encourage every American homeowner to cool
    their home smartly with energy-efficient products---to save energy,
    stay comfortable, and reduce the risks of global warming.

-   [Using the tagline (examples)]{.underline}:

    -   Cool Your World with ENERGY STAR. Save energy, save money \[on
        energy bills\], and stay comfortable all summer long \[with an
        ENERGY STAR qualified (product)\]\[from (Partner name or Web
        site)\].

    -   Cool Your World with \[an\] ENERGY STAR \[qualified
        (product)\]\[from (Partner name or Web site)\]\[to save energy
        and money this summer and reduce the risks of global warming\].

-   \[According to the U.S. Environmental Protection Agency,\] if just
    half of all American homes were cooled with ENERGY STAR qualified
    products, the change would prevent nearly 60 billion pounds of
    greenhouse gas emissions, equivalent to the emissions of over 5
    million cars. \*

    -   \* *Calculation includes average use of central air
        conditioners, heat pumps, dehumidifiers, room air conditioners,
        ceiling fans, and programmable thermostats. For more details and
        to localize this fact, contact EPA.*

-   \[Partner name\] is partnering with the U.S. Environmental
    Protection Agency (EPA) and U.S. Department of Energy (DOE) \[this
    summer\] to encourage Americans to cool their homes efficiently with
    ENERGY STAR qualified cooling equipment---to save energy, stay
    comfortable, and reduce the risks of global warming.

-   [To talk about the link between energy use and the
    environment:]{.underline} Electricity is generated by burning fossil
    fuels which releases greenhouse gas emissions into our air. Using
    less energy reduces those emissions significantly. When you choose
    \[an\] ENERGY STAR qualified \[product\], you cut your home's energy
    use and help reduce the risks of global warming.

-   [To talk about a price premium:]{.underline} When buying new
    equipment, think of your purchase as having two price tags -- what
    you pay at the register and what it will cost to operate that
    product over its lifetime. You may pay a little more up front for
    the most energy-efficient equipment, but the payback in lower energy
    bills will always be worth it.

Putting ENERGY STAR in Context:

-   [ENERGY STAR defined]{.underline}: \[Make a choice you can believe
    in.\] An ENERGY STAR qualified \[product\] prevents greenhouse gas
    emissions by meeting strict energy efficiency guidelines set by the
    U.S. Environmental Protection Agency (EPA) and the U.S. Department
    of Energy (DOE).

    -   Alternative: When you see the ENERGY STAR on a product, you can
        trust that it \[prevents greenhouse gas emissions by
        meeting\]\[meets\] strict energy efficiency...."

-   The energy used in the average home can produce twice as many
    greenhouse gas emissions as the average car. By taking simple steps
    at home to use less energy,\[recommended by the U.S. EPA\], you can
    reduce the risks of global warming. Visit
    [www.energystar.gov](http://www.energystar.gov/) to learn more.

# 

# [P]{.smallcaps}rogrammable Thermostat Sample Copy:

#### Quick Facts

-   Keeps your home comfortable all day

-   Three types of ENERGY STAR qualified units feature four
    pre-programmed settings

-   Can save \$100/year in energy costs

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-   \[Cool your world with ENERGY STAR\]. When used properly with its
    four pre-programmed settings for weekdays and weekends, a
    programmable thermostat that's earned the ENERGY STAR keeps your
    home comfortable and can save you about \$100 every year in energy
    costs.

-   ENERGY STAR qualified programmable thermostats offer the most
    energy-saving potential for your home of any thermostats on the
    market today. Visit \[Partner name or Web site\] to see our complete
    line of \[find out about special offers on\] ENERGY STAR qualified
    programmable thermostats.

#### Tips

-   [Overriding Settings]{.underline}: ENERGY STAR qualified
    programmable thermostats come with four pre-programmed settings for
    weekdays and weekends. Every time you override these settings and
    lower the degrees, you use more energy and may end up paying more on
    your energy bill.

-   [Installation]{.underline}: Make sure you install your new ENERGY
    STAR qualified programmable thermostat away from heating or cooling
    registers, appliances, lighting, doorways, skylights, and windows,
    and areas that receive direct sunlight or drafts. Interior walls are
    best. This will help your thermostat to accurately read your home's
    temperature. \[To learn more about the proper installation of ENERGY
    STAR qualified programmable thermostats, visit (Partner Web site).\]

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-   [Choices]{.underline}: When buying an ENERGY STAR qualified
    programmable thermostat, you have the choice of different models for
    programming flexibility:

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-   7-day model: program a different temperature schedule every day of
    the week

-   5+2-day model: set the same schedule every weekday and another for
    the weekend

-   5+1+1-day model: program the same weekday schedule and a different
    schedule for both Saturday and Sunday

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-   [Heat Pumps:]{.underline} If you have a heat pump, you may require a
    special ENERGY STAR qualified programmable thermostat in order to
    maximize your energy savings year-round. Talk to your retailer or
    HVAC contractor for the details before selecting your thermostat.

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-   Many programmable thermostats offer additional features. To learn
    more, visit the [ENERGY STAR Programmable Thermostat Web
    page](http://www.energystar.gov/index.cfm?c=thermostats.pr_thermostats)
    at http://www.energystar.gov/index.cfm?c=thermostats.pr_thermostats.

Ceiling Fan Sample Copy:

#### Quick Facts

-   Moves air 20% more efficiently than standard models

-   Saves energy and money

-   Makes any room more comfortable

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-   Cool your world with an ENERGY STAR qualified ceiling fan this
    summer. It will move air up to 20% more efficiently, saving you
    money \[on energy bills\] and helping reduce the risks of global
    warming.

-   Ceiling fans that have earned the ENERGY STAR feature \[the latest
    in energy-efficiency technology including\] a more energy-efficient
    motor and improved blade design. Additionally, fans that include
    ENERGY STAR qualified lighting are about 50% more efficient than
    standard units and can save you \$15-\$20 per year on utility bills,
    plus any additional air conditioning savings you may gain when your
    fan is operated properly.

-   Ceiling fans with lighting include ENERGY STAR qualified bulbs that
    last up to 10 times longer and use 2/3 less energy than incandescent
    bulbs---saving energy, money, and time replacing light bulbs.

[Tips]{.underline}

-   [Usage]{.underline}: It's easy to save energy this summer with
    ENERGY STAR qualified ceiling fans. Follow these three steps and you
    can save even more:

1.  Set your fan in the counter-clockwise direction in the summer.

2.  Raise the temperature on your thermostat by several degrees when
    using your ceiling fan(s). Cooling room by room is more efficient
    than keeping your entire home at its coolest temperature.

3.  Turn the fan off when you are not in the room. A ceiling fan doesn't
    lower the temperature of a room; it only makes you *feel* cooler by
    moving air against your skin.

-   [Warranty]{.underline}: ENERGY STAR qualified ceiling fans come with
    a minimum 30-year motor warranty, a two-year lighting warranty, and
    a one-year warranty on the remaining components

[]{.mark}

-   In addition to looking for the ENERGY STAR label, there are other
    items to consider when purchasing and installing a new ceiling fan.
    To learn more, visit the [ENERGY STAR Ceiling Fan Web
    page](http://www.energystar.gov/index.cfm?c=ceiling_fans.pr_ceiling_fans)
    at
    http://[www.energystar.gov/index.cfm?c=ceiling_fans.pr_ceiling](http://www.energystar.gov/index.cfm?c=ceiling_fans.pr_ceiling)\_fans.

Room Air Conditioner Sample Copy:

[Quick Facts]{.underline}

-   10% more efficient than conventional models

-   High-efficiency compressors cool with less energy

-   Reduces greenhouse gas emissions

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-   Did you know that ENERGY STAR qualified room air conditioners are
    10% more efficient than conventional models? Qualified room air
    conditioners have high-efficiency compressors and fan motors, so
    they *cool your world* at home by using less energy. Visit \[Partner
    name or organization Web site\] and see our complete line of \[find
    out about special offers on\] ENERGY STAR qualified room air
    conditioners.

-   If every room air conditioner sold in 2005 was ENERGY STAR
    qualified, it would prevent nearly 830 million pounds of greenhouse
    gas emissions each year, equivalent to the emissions of more than
    70,000 cars.

#### Tips

-   [Proper Sizing]{.underline}: Size matters! Many people buy a room
    air conditioner that is too large, thinking it will provide better
    cooling. However, an oversized room air conditioner not only wastes
    energy, but it is actually noisier and less effective in removing
    humidity from the air. To figure out which size unit is best for
    your cooling needs, visit the [ENERGY STAR Room Air Conditioner Web
    page](http://www.energystar.gov/index.cfm?c=roomac.pr_room_ac) at
    http://www.energystar.gov/index.cfm?c=roomac.pr_room_ac.

Dehumidifier Sample Copy:

#### Quick Facts

-   Efficiently removes same amount of moisture as conventional units

-   Uses 10-20% less energy

-   Reduces greenhouse gas emissions

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-   Keep your world cool and comfortable this summer with an ENERGY STAR
    qualified dehumidifier. It removes the same amount of moisture as a
    similarly sized conventional unit, but uses 10-20% less energy. And
    because using less energy means less air pollution, choosing ENERGY
    STAR reduces the risks of global warming.

-   If every dehumidifier sold in 2005 was ENERGY STAR qualified, it
    would prevent more than 200 million pounds of greenhouse gas
    emissions each year, equal to the emissions of more than 12,000
    cars.

#### Tips

-   [Water Removal:]{.underline} Most dehumidifiers use a removable
    plastic bucket and warning lights to indicate when the bucket is
    full and needs to be emptied. There is typically an automatic
    shutoff when the bucket is full, so you won\'t have to worry about
    the bucket overflowing.

> Most dehumidifiers come with a fitting that allows you to hook a
> **hose** directly to the bucket, which can then be directed into a
> floor drain or sump pump, so there is no need to empty it.

-   [Placement:]{.underline} Most dehumidifiers have top-mounted air
    discharge and can be placed against walls, but if you do not have
    top-mounted discharge, make sure the dehumidifier is located away
    from walls and furniture, so that air can circulate freely around
    the unit. This will result in better operation of the product.

> Locate away from sources of dust and dirt (like woodworking
> equipment), which can clog coils and grills.

-   [Operating Temperature:]{.underline} Frost can form on the
    condensing coils if the air temperature drops below 65 degrees, and
    may negatively affect the performance of the product by causing the
    compressor to cycle on and off repeatedly without removing moisture
    from the air. If the space being dehumidified has temperatures that
    typically fall below 65 degrees (F), you may want to consider buying
    a product that is specified for use at lower temperatures.

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-   In addition to the ENERGY STAR label, there are other items to
    consider when purchasing a new dehumidifier. To learn more, visit
    the [ENERGY STAR Dehumidifier Web
    page](http://www.energystar.gov/index.cfm?c=dehumid.pr_dehumidifiers)
    at http://www.energystar.gov/index.cfm?c=dehumid.pr_dehumidifiers.