Before the\
National Telecommunications and Information Administration

Washington, D.C. 20230

In the Matter of )

)

Implementation and Administration of a Coupon ) Docket No.
060512129-6129-01

Program for Digital-to-Analog Converter )

Boxes ) RIN 0660-AA16

)

Comments Of

Wal-Mart Stores, Inc.

Kevin O\'Connor

Vice President, Divisional Merchandise Manager

Wal-Mart Stores, Inc.

*Of Counsel:*

Robert S. Schwartz

Mitchell L. Stoltz\*

Constantine Cannon, P.C.

1627 Eye Street, N.W.

Washington, D.C. 20006

202 204-3508

September 25, 2006

\*Bar admission pending.

Before the\
National Telecommunications and Information Administration

Washington, D.C. 20554

In the Matter of )

)

Implementation and Administration of a Coupon ) Docket No.
060512129-6129-01

Program for Digital-to-Analog Converter )

Boxes ) RIN 0660-AA16

)

Comments Of

Wal-Mart Stores, Inc.

Wal-Mart Stores, Inc. ("Wal-Mart") respectfully submits these Comments
in response to the National Telecommunications and Information
Administration ("NTIA") Notice of Proposed Rulemaking and Request for
Comment in the above referenced matter.[^1]

I.  GENERAL COMMENTS.

Wal-Mart fully endorses and supports the comments filed by the Consumer
Electronics Retailers Coalition (CERC) in this matter. As described in
those comments, electronics retailers have the expertise and experience
to evaluate a coupon program with an eye to consumer satisfaction,
efficiency, cost, and fraud prevention. Wal-Mart urges the NTIA to take
CERC members' collective expertise in electronics retailing into account
when reviewing CERC's comments.

II. ENERGY STANDARDS.

Wal-Mart endorses the position on energy standards put forth by the
Consumer Electronics Association (CEA) in their comments on this matter.
As part of its mission to provide quality products to customers at the
lowest possible cost, Wal-Mart believes that consumer electronics
products should be energy-efficient, thereby lowering the consumer's
cost of ownership. Wal-Mart agrees with CEA that a uniform national
standard such as those implemented through the EPA's Energy Star program
will serve both manufacturers and consumers better than an inconsistent
patchwork of state standards. The EPA is developing an Energy Star
standard for analog-to-digital television converter boxes which is
scheduled for completion well before the proposed Coupon Program would
begin. A state-by-state approach, by contrast, would add a layer of
complexity to the Coupon Program and hinder the transition to digital
television broadcasts.

Wal-Mart continues to believe in the principles behind its letter to the
NTIA of late July. However, rather than recommending particular energy
consumption standards at this time, we join with the CEA in supporting a
uniform national standard achieved through Energy Star certification.

Respectfully submitted,

> [/s/ Kevin O'Connor]{.underline}
>
> Kevin O\'Connor
>
> Vice President, Divisional Merchandise Manager
>
> Wal-Mart Stores, Inc.
>
> *Of Counsel:*
>
> Robert S. Schwartz
>
> Mitchell L. Stoltz\*
>
> Constantine Cannon, P.C.
>
> 1627 Eye Street, N.W.
>
> Washington, D.C. 20006
>
> 202 204-3508
>
> \*Bar admission pending.
>
> September 25, 2006

[^1]: *Implementation and Administration of a Coupon Program for
    Digital-to-Analog Converter Boxes*, Notice of Proposed Rulemaking
    and Request for Comment, 71 Fed. Reg. 42,067 (July 25, 2006)
    ("NPRM").