Required Report - public distribution

**Date:** 11/30/2005

**GAIN Report Number:** MX5315

MX0000

**Mexico**

**Promotion Opportunities**

**Promotion Opportunities Annual 2005**

**2005**

**Approved by:**

![](media/image1.wmf)Bruce J. Zanin

ATO Mexico City

**Prepared by:**

Rosa Ma. G. Rivera

**Report Highlights:**

Mexico provides excellent opportunities for US exports. The US sold over
\$9.02 billion in US agricultural products to Mexico in 2004. Key
upcoming marketing activities of the U.S. Agricultural Trade Offices in
Mexico (Mexico City and Monterrey) this year include: ANTAD 2006,
Mexico's largest retail and supermarket show, March 29-31; Alimentaria
2006, the only national trade show in Mexico dedicated entirely to food
and beverage; and various other ATO-sponsored promotional events and
activities.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Mexico ATO \[MX2\]

\[MX\]

*\"The promotional activities listed are provided for informational
purposes only.  No endorsement should be implied unless specifically
stated. Terms and conditions of participation are the responsibility of
the activity organizer.\"*

# Section I. FAS/W Endorsed Trade Shows

+-------+-----------------+-------------+-----------------------------+
| **L   |                 |             |                             |
| arge- |                 |             |                             |
| Scale |                 |             |                             |
| Trade |                 |             |                             |
| Sh    |                 |             |                             |
| ows** |                 |             |                             |
+-------+-----------------+-------------+-----------------------------+
| **D   | **Even          | *           | **Contact/Organizer**       |
| ate** | t/Description** | *Location** |                             |
+-------+-----------------+-------------+-----------------------------+
| March | **\*ANTAD**     | Expo        | **Organizer**: Asociación   |
| 2     |                 | G           | Nacional de Tiendas de      |
| 9-31, | Mexico's        | uadalajara, | Autoservicio (ANTAD)        |
| 2006  | largest retail  | G           |                             |
|       | and supermarket | uadalajara, | **Contact**: Carlos         |
|       | show.           | Mexico      | Zertuche, U.S. Agricultural |
|       |                 |             | Trade Office (ATO)-Mexico   |
|       |                 |             | City                        |
|       |                 |             |                             |
|       |                 |             | **Tel:** (011-52-55)        |
|       |                 |             | 5280-5291; Ext. 1004        |
|       |                 |             |                             |
|       |                 |             | **Fax:** (011-52-55)        |
|       |                 |             | 5281-6093                   |
|       |                 |             |                             |
|       |                 |             | **Email:**                  |
|       |                 |             | carlos.zertuche@usda.gov    |
+-------+-----------------+-------------+-----------------------------+
| June  | **              | Centro      | **Organizer**: EJ. Krause   |
| 6-8,  | \*ALIMENTARIA** | Banamex,    | de Mexico                   |
| 2006  |                 | formerly    |                             |
|       | The only        | known as    | **Contact:** Carlos         |
|       | national trade  | Centro de   | Zertuche, U.S. Agricultural |
|       | show in Mexico  | E           | Trade Office (ATO)-Mexico   |
|       | dedicated       | xposiciones | City                        |
|       | entirely to     | y           |                             |
|       | food and        | C           | **Tel:** (011-52-55) 1997   |
|       | beverages.      | onvenciones | 1520 (Dir) 5280 - 2000;     |
|       |                 |             | Ext. 4643                   |
|       |                 | Las         |                             |
|       |                 | Americas,   | **Fax:** (011-52-55) 1997   |
|       |                 | Hipodromo   | 1540                        |
|       |                 | de Las      |                             |
|       |                 | Americas,   | **Email:**                  |
|       |                 | Mexico City | carlos.zertuche@usda.gov    |
+-------+-----------------+-------------+-----------------------------+
| June  | **\*EXPHOTEL**  | City        | **Contact:** Lourdes        |
| 1     |                 | Convention  | Guzman, U.S. Agricultural   |
| 4-16, | Mexico\'s       | Center,     | Trade Office (ATO)-Mexico   |
| 2006  | largest hotel,  | Cancun,     | City                        |
|       | restaurant and  | Mexico      |                             |
|       | hospitality     |             | **Tel:** (011-52-55) 1997   |
|       | industry show   |             | 1506; 5080-2000; Ext. 4787  |
|       | for the         |             |                             |
|       | Caribbean reg.  |             | **Fax:** (011-52-55) 1997   |
|       |                 |             | 1540                        |
|       |                 |             |                             |
|       |                 |             | **Email:**                  |
|       |                 |             | lourdes.guzman@usda.gov     |
+-------+-----------------+-------------+-----------------------------+

> \* Indicates ATO participation with an information booth or other
> services for U.S.
>
> exhibitors.

**Section II Other Trade Shows**

+---------+-------------------+--------------+------------------------+
| **Trade |                   |              |                        |
| Shows** |                   |              |                        |
+---------+-------------------+--------------+------------------------+
| *       | **Ev              | **Location** | **Contact/Organizer**  |
| *Date** | ent/Description** |              |                        |
+---------+-------------------+--------------+------------------------+
| January | **EXPOAGRO        | Culiacan,    | **Contact:** Luis      |
|         | SINALOA**         | Sinaloa,     | Chavez, Martha Pineda, |
| 25-28,  |                   | Mexico       | ATO-Monterrey          |
| 2006    | Commercial,       |              |                        |
|         | Agricultural and  |              | **Tel:** (011-52-81)   |
|         | Industrial Expo.  |              | 8333-5289              |
|         | Opportunity to    |              |                        |
|         | interact with     |              | **Fax:** (011-52-81)   |
|         | companies related |              | 8333-1248              |
|         | to agribusiness,  |              |                        |
|         | food products,    |              | **Email:**             |
|         | machinery, etc.   |              | luis.chavez@usda.gov / |
|         |                   |              | martha.pineda@usda.gov |
+---------+-------------------+--------------+------------------------+
| January | MAGNA EXPOSICION  | Centro       | **Contact:** Luis      |
|         | MUEBLERA -        | Banamex,     | Zertuche, Director,    |
| 25-28,  | PROMUEBLE         | formerly     | American Hardwood      |
| 2006    |                   | known as     | Export Council-Mexico  |
|         | Trade show        | Centro de    |                        |
|         | targeting         | Exposiciones | **Tel:** (011-52-55)   |
|         | furniture         | y            | 26 23 1838             |
|         | manufacturers &   | Convenciones |                        |
|         | distributors      | Las          | **Fax:** (011-52-55)   |
|         |                   | Americas,    | 2623 1853              |
|         |                   | Hipodromo de |                        |
|         |                   | Las          | **Email:**             |
|         |                   | Americas,    | luisz                  |
|         |                   | Mexico City  | ertuche@infosel.net.mx |
+---------+-------------------+--------------+------------------------+
| March   | **AGROBAJA**      | Mexicali,    | **Contact:** Luis      |
|         |                   | Baja         | Chavez, Martha Pineda, |
| 2-4,    | Mexico\'s largest | California,  | ATO-Monterrey          |
| 2006    | hotel, restaurant | Mexico       |                        |
|         | and hospitality   |              | **Tel:** (011-52-81)   |
|         | industry show for |              | 8333-5289              |
|         | the Caribbean     |              |                        |
|         | region.           |              | **Fax:** (011-52-81)   |
|         |                   |              | 8333-1248              |
|         |                   |              |                        |
|         |                   |              | **Email:**             |
|         |                   |              | luis.chavez@usda.gov / |
|         |                   |              | martha.pineda@usda.gov |
+---------+-------------------+--------------+------------------------+
| March   | **APEA 2006       | Poliforum    | **Organizer:**         |
|         | (Agropecuario     | Leon in Leon | E.J.Krause de México   |
| 22-24,  | Expo de Las       | Guanajuato,  |                        |
| 2006    | Americas)**       | Mexico       | **Contact:** Carmen    |
|         |                   |              | Reina, Project Manager |
|         | This will be its  |              |                        |
|         | 11th edition,     |              | **Tel:** (011-52-55)   |
|         | this show was     |              | 1087-1650 ext 1146     |
|         | formerly known as |              |                        |
|         | AFIA\*AGRO de las |              | **Fax:** (011-52-55)   |
|         | Américas. This    |              | 5523-8276              |
|         | show is the       |              |                        |
|         | largest           |              | **Email:**             |
|         | international     |              | reina@ejkrause.com     |
|         | exhibition and    |              |                        |
|         | conference        |              |                        |
|         | program for the   |              |                        |
|         | grain, animal and |              |                        |
|         | fish farming      |              |                        |
|         | industry in       |              |                        |
|         | Mexico and Latin  |              |                        |
|         | America.          |              |                        |
+---------+-------------------+--------------+------------------------+
| April   | **ALIMENTEC**     | World Trade  | **Organizer:** Grupo   |
|         |                   | Center,      | Industrial ELVOD       |
| 4-6,    | A relatively new  | Mexico City  |                        |
| 2006    | show, in its      |              | **Contact:** Fernando  |
|         | third year,       |              | Morales                |
|         | dedicated to      |              |                        |
|         | machinery and     |              | **Tel:** (011-52-55)   |
|         | equipment, raw    |              | 5353-0846; 5353-6868   |
|         | materials,        |              |                        |
|         | industrial food   |              | **Fax:** (011-52-55)   |
|         | services and      |              | 5353-0669              |
|         | bottled           |              |                        |
|         | beverages.        |              | **Email:**             |
|         |                   |              | ferna                  |
|         |                   |              | ndom@expoalimentec.com |
+---------+-------------------+--------------+------------------------+
| June    | **LOS CABOS       | Los Cabos,   | **Contact:** Luis      |
|         | FOOD-SHOW**       | Baja         | Chavez, Martha Pineda, |
| 20-21,  |                   | California   | ATO-Monterrey          |
| 2006    | Annual show for   | Sur, Mexico  |                        |
| (TBC)   | HRT market        |              | **Tel:** (011-52-81)   |
|         | suppliers in the  |              | 8333-5289              |
|         | exclusive,        |              |                        |
|         | high-end market   |              | **Fax:** (011-52-81)   |
|         | of Cabo San Lucas |              | 8333-1248              |
|         |                   |              |                        |
|         |                   |              | **Email:**             |
|         |                   |              | luis.chavez@usda.gov / |
|         |                   |              | martha.pineda@usda.gov |
+---------+-------------------+--------------+------------------------+
| June    | **AMPIMM**        | Centro       | **Organizer**:         |
|         |                   | Banamex,     | Empresas Collazo y     |
| 14-17,  | Trade show        | formerly     | Asociados/ AMPIMM AC.  |
| 2006    | targeting all     | known as     |                        |
|         | furniture         | Centro de    | **Contact:** Luis      |
|         | providers &       | Exposiciones | Zertuche, Director,    |
|         | manufacturers     | y            | American Hardwood      |
|         |                   | Conveniones  | Export Council-Mexico  |
|         |                   | Las          |                        |
|         |                   | Americas,    | **Tel:** (011-52-55)   |
|         |                   | Hipodromo de | 2623 1838              |
|         |                   | Las          |                        |
|         |                   | Americas,    | **Fax:** (011-52-55)   |
|         |                   | Mexico City  | 2623 1853              |
|         |                   |              |                        |
|         |                   |              | **Email:**             |
|         |                   |              | <luisze                |
|         |                   |              | rtuche@infosel.net.mx> |
+---------+-------------------+--------------+------------------------+
| August  | **CONFITEXPO**    | Expo         | **Organizer:** Grupo   |
|         |                   | Guadalajar   | GEFECC, S.A. de C.V.   |
| 1-4     | International     | a-Convention |                        |
| 2006    | Candy Trade Show, | Center,      | **Contact:** Graciela  |
|         | Candy             | Guadalajara, | Diaz Serrano,          |
|         | Confectioners and | Mexico       | President, Grupo       |
|         | Suppliers. ATO    |              | GEFECC, S.A. de C.V.   |
|         | Mexico City will  |              |                        |
|         | sponsor a catalog |              | **Tel:** (011-52-55)   |
|         | show for          |              | 5564-7040; 5564-7068   |
|         | interested US     |              |                        |
|         | suppliers         |              | **Fax:** (011-52-55)   |
|         |                   |              | 5564-7040; 5564-7068   |
+---------+-------------------+--------------+------------------------+
| August  | **MEXIPAN**       | World Trade  | **Organizer**:         |
|         |                   | Center,      | ANPROPAN (Asociacion   |
| 30-31   | Trade show in     | Mexico City, | Nacional de            |
| Se      | Mexico dedicated  | Mexico       | Proveedores            |
| ptember | to bakery         |              | Profesionales de la    |
| 1-2,    | products.         |              | Industria del Pan,     |
| 2006    |                   |              | Reposteria y           |
|         |                   |              | Similares, A.C.        |
|         |                   |              |                        |
|         |                   |              | **Contact:** Ma. Emma  |
|         |                   |              | Segura Gudiño          |
|         |                   |              |                        |
|         |                   |              | **Tel:** (011-52-55)   |
|         |                   |              | 5682 3522 / 5682 3523  |
|         |                   |              |                        |
|         |                   |              | **Fax**: (011-52- 55)  |
|         |                   |              | 5682 3524              |
|         |                   |              |                        |
|         |                   |              | **Email:**             |
|         |                   |              | e                      |
|         |                   |              | segura@anpropan.org.mx |
+---------+-------------------+--------------+------------------------+
| Se      | **EXPO            | Monterrey,   | **Contact:** Luis      |
| ptember | ALIMENTOS**       | Nuevo Leon,  | Chavez, Martha Pineda, |
| 6-8,    |                   | Mexico       | ATO-Monterrey          |
| 2006    | Northern Mexico's |              |                        |
|         | largest annual    |              | **Tel:** (011-52-81)   |
|         | show for          |              | 8333-5289 **Fax:**     |
|         | processed foods   |              | (011-52-81) 8333-1248  |
|         |                   |              |                        |
|         |                   |              | **Email:**             |
|         |                   |              | luis.chavez@usda.gov / |
|         |                   |              | <m                     |
|         |                   |              | artha.pineda@usda.gov> |
+---------+-------------------+--------------+------------------------+
| Sep     | **EXI-MUE         | Cintermex    | **Organizer**:         |
| tember, | BLE/PROVIMUEBLE** | Exposition   | Asociacion de          |
| 2006    |                   | Center,      | Fabricantes de Muebles |
| (Dates  | Trade show for    | Monterrey,   | de Nuevo Leon          |
| to be   | construction      | Mexico       |                        |
| con     | industry          |              | **Contact:** Lic       |
| firmed) | suppliers         |              | Agustin Delgado        |
|         |                   |              | Ferrara                |
|         |                   |              |                        |
|         |                   |              | **Tel:** (011-52-81)   |
|         |                   |              | 8369-6435; 8369-6536   |
|         |                   |              |                        |
|         |                   |              | **Fax:** (011-52-81)   |
|         |                   |              | 8369-6437              |
|         |                   |              |                        |
|         |                   |              | **Email**:             |
|         |                   |              | gerenci                |
|         |                   |              | adeexpos@afamnl.com.mx |
+---------+-------------------+--------------+------------------------+
| October | ## ALIMENTAB      | Chihuahua,   | **Contact:** Luis      |
|         |                   | Chihuahua,   | Chavez, Martha Pineda, |
| 26-28,  | International     | Mexico       | ATO-Monterrey          |
| 2006    | show of food,     |              |                        |
|         | beverages and     |              | **Tel:** (011**-**52-  |
|         | food equipment.   |              | 81) 8333-5289          |
|         | ATO Monterrey     |              |                        |
|         | will be           |              | **Fax:** (011-52-81)   |
|         | participating     |              | 8333-1248              |
|         | with an           |              |                        |
|         | information booth |              | **Email:**             |
|         |                   |              | luis.chavez@usda.gov / |
|         |                   |              | martha.pineda@usda.gov |
+---------+-------------------+--------------+------------------------+
| Fe      | **EXPO CARNES     | Cintermex    | **Organizer:** APEX    |
| bruary, | 2007**            | Exposition   | (Asociacion Promotora  |
| 2007    |                   | Center,      | de Exposiciones, A.C.) |
| (dates  | Mexico's largest  | Monterrey    |                        |
| to be   | trade show for    | Mexico       | **Contact:** Lic.      |
| dete    | the meat          |              | Lysset Sierra Ramos    |
| rmined) | industry, and     |              |                        |
|         | participants      |              | **Tel:** (011-52-81)   |
|         | include           |              | 8369-6660/64/65        |
|         | suppliers,        |              |                        |
|         | import            |              | **Fax:** (011-52-81)   |
|         | ers/distributors, |              | 8369-6732;             |
|         | retail and food   |              |                        |
|         | service           |              | **Email:**li           |
|         | representatives,  |              | zapex@cintermex.com.mx |
|         | processors, and   |              |                        |
|         | equipment         |              |                        |
|         | manufacturers.    |              |                        |
+---------+-------------------+--------------+------------------------+

**Section III. Other Promotional Activities**

+--------+---------------------+--------------+------------------------+
| **     |                     |              |                        |
| Buyers |                     |              |                        |
| Mis    |                     |              |                        |
| sion** |                     |              |                        |
+--------+---------------------+--------------+------------------------+
| **     | **                  | **Location** | **Contact/Organizer**  |
| Date** | Event/Description** |              |                        |
+--------+---------------------+--------------+------------------------+
| Sept   | **[HOSPITALIDAD     | Cintermex    | **Contact:** Omar Peña |
| ember, | 2006]{.underline}** | Exposition   |                        |
| 2006   |                     | Center,      | **Organizer:**         |
| (dates | A specialty trade   | Monterrey    | Productora Mexicana de |
| to be  | show for the        | Mexico       | Exposiciones (Promex)  |
| conf   | hospitality         |              |                        |
| irmed) | industry,held in    |              | **Tel:** (011-52-81)   |
|        | conjunction with    |              | 8369-6838              |
|        | the National Hotel  |              |                        |
|        | Association of      |              | **Fax:** (011-52-81)   |
|        | Mexico's annual     |              | 8354- 6003             |
|        | convention.         |              |                        |
|        |                     |              | **Email:**             |
|        |                     |              | hosp                   |
|        |                     |              | italidad@promex.com.mx |
+--------+---------------------+--------------+------------------------+

**IV. Contact Information**

If you would like to learn more about what services the U.S.
Agricultural Offices (ATO) in Mexico can provide, please contact us. Our
email, telephone and facsimile numbers are listed below. We look forward
to working with you to promote exports of US agricultural products to
Mexico.

**US Agricultural Trade Office, Mexico City, Mexico**

Bruce Zanin, Director

Liverpool No. 31

Col. Juarez

06600 México, D.F.

Tel: (011-5255) 5080 2000 Ext. 4566

Email: atomexico@usda.gov

**US Agricultural Trade Office, Monterrey, Mexico**

Dan Martinez, Director

Oficinas en el Parque Torre II

Blvd. Diaz Ordaz No. 140, Piso 7

Col. Santa Maria, 64650

Monterrey, Nuevo Leon

Tel: (011-5281) 8333-5289

Fax: (011-5281) 8333-1248

Email: atomonterrey@usda.go