Required Report - public distribution

**Date:** 6/17/2004

**GAIN Report Number:** CH4813

CH4813

**China, Peoples Republic of**

**ATO ACTIVITIES reports**

**ATO Shanghai Promotional Opportunities Update, July - October 2004**

**2004**

**Approved by:**

![](media/image1.wmf)Ross Kreamer

U.S. Consulate

**Prepared by:**

Xu,Min

**Report Highlights:**

This report updates the list of market development activities, such as
trade shows and retail promotions that ATO Shanghai plans to participate
in from July through October 2004. U.S. exporters and other
organizations interested in participating in any of these activities
should contact the respective organizer or ATO Shanghai for additional
information.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Shanghai ATO \[CH2\]

\[CH\]

# 

**[TABLE OF CONTENTS:]{.underline}**

[I. Trade Shows 3](#i.-trade-shows)

[II. Promotional Activities 4](#ii.-promotional-activities)

[III. Trade Reception 6](#iii.-trade-reception)

[IV. Post Contact and Further Information
6](#iv.-post-contact-and-further-information)

Disclaimer:

The promotional activities listed below are provided for informational

purposes only. No endorsement is implied unless specifically stated.
Terms

and conditions of participation are the responsibility of the activity
organizer.

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# I. Trade Shows

**Pet Fair Asia 2004**

Date: August 26 - 29 2004

Venue: Intex Shanghai

There is increased interest by the U.S. pet food industry in this region
of China. In Shanghai alone there are over 1.0 million registered pets
(dogs and cats). ATO Shanghai will visit the show and expand our contact
base.

Contact: Mr. Yu Jian Rong, Royal Dutch Jaabeurs China & Keylong
Exhibitions Service Co., Ltd., E19AB, Strength Plaza, New Hongqiao
Business Square, No. 600 Tianshan Road, Shanghai 200051, Tel: ++86-21
52896776, Fax: ++86-2152896090, E-mail: <cbcexpo@keylong.com>

### All China Leather Expo

Date: Sept. 1 -- 3

Venue: Pudong New Int\'l Expo Center, Shanghai.

This part of China is emerging as a leading manufacturer of leather
goods for world markets.

Contact: Mr. Martijn van Dijk, Expoconsult B.V. trading as CMP
Information, P.O. Box 200, 3600 AE Maarssen, The Netherlands, Tel.: ++31
346 5594444, Fax: ++31 346 573811, Email: Mvandijks@cmpinformation.com,
Internet: www.fi-events.

**Haining Leather & Fur Fair**

Date: September 2004

Venue: Haining Exhibition Center, Zhejiang province

Haining, a city of over 3.0 million in the Yangtze River Delta, is one
of China's major manufacturing centers for leather and fur goods.

Contact: Ms. Barbara Lee, Lee's Market Makers Inc, Rm. 203, Lan Tian
Building, 2164 Jia, Si Ping Rd, Shanghai, 200433; Phone: +(8621)
5505-0705; Fax: +(8621) 5505-2630; Email:
[barbara@public.sta.net.cn,]{.underline}

**Food & Hotel China 2004**

Date: September 14 ‑ 17, 2004

Venue: Intex Convention Center, Shanghai

This large international show focuses on the HRI sector and has
experienced sustained growth over the 12 past years. Popular with both
American and European exhibitors, FHC also attracts a growing number of
Chinese companies. ATO Shanghai will again organize a USA Pavilion and
provide on-site services for U.S. companies that participate in this
show.

Contact: China International Exhibitions Ltd., Tel: (86) 21-6209 5209,
Fax: (86) 21-6209 5210, E-mail: <CIE@chinaallworld.com>

**Sweets China**

Date: September 21 -- 24, 2004

Venue: Everbright Exhibition Centre, Shanghai

This is the first international show dedicated to confectionary
products. ATO will offer site assistance and provide market information
to the U.S. exhibitors at the show.

Contact: Ms. Nancy Yung/Ms. Rhoda Lam, Talent Asia Services Ltd., (852)
2591-6386, Fax: (852) 2591-6380, E-mail: talentA1@netvigator.com

#### 

#### Fall 2004 National Candy & Spirits Fair (Tang Jiu Hui)

Date: October 05 - 09 2004 (pending)

Venue: Changchun, Jilin Province, Northeast China

The fall show of this semi-annual event, also known as the Tang Jiu Hui
Fair, possibly the largest domestic food trade show in China, has a
strong \"local\" focus, featuring a wide variety of food, food
ingredients, wines and spirits. It attracts more than 50,000 domestic
buyers, mostly wholesalers and distributors, and provides an excellent
opportunity to expand your network of contacts and to penetrate new
markets within inland China. ATO Shanghai will lead a sales mission to
this show. Enthusiasm for the show from among U.S. exhibitors has built
steadily over the last few years.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: frances.wei@usda.gov

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# II. Promotional Activities

U.S. exporters and other organizations interested in participating in or
learning more about any of the promotional activities listed below
should contact ATO Shanghai for additional information.

**Retail and HRI Promotion in Chengdu**

Date: September 27 -- October 15, 2004

Venue: Chengdu Ito Yokado Supermarket, Chengdu, Sichuan Province

ATO Shanghai is moving ahead with an American Food Festival -- a
promotional event to combine HRI and a chef seminar with an in-store
promotion in Chengdu, the capital city of Sichuan Province. The plan is
for ATO to team up with the Sichuan Provincial Hospitality Industry
Association to organize a chef seminar on September 27, 2004. About 200
restaurant managers, executive chefs from Chengdu area will be invited
to attend the seminar, and some of the chefs will be invited to take
part in a "preparing Chinese dishes with American ingredients" contest
as part of the event. Products from cooperators and American food
suppliers will be displayed during the seminar. To follow-up the
seminar, a menu promotion will be conducted in 1--2 selected local
restaurant(s) for 2 weeks. For retail, ATO Shanghai will work with Ito
Yokado to launch an in-store promotion at its Chunxi Store and Shuangnan
Store in Chengdu from September 29--October 12, 2004. These activities
will be supplemented with media coverage including a local food and life
style publication, newspapers, radio broadcasts and/or TV. A special
edition of DM will be handout at the stores and post delivered to the
local consumers to promote the events.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax:
(86‑21) 6279‑8336, E‑mail: <xu.min@usda.gov>

### Menu Promotion 

Date: September (pending)

Venue: Sheraton Restaurants in Suzhou and Wuxi, Jiangsu Province

Suzhou and Wuxi are two of the top emerging city markets in Jiangsu
Province, about 120 kms from Shanghai. ATO is exploring a two-week
promotion at each city featuring a U.S. chef and a variety of U.S. food
products.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: <frances.wei@usda.gov>

#### Convenience Chain Store Promotion

Date: September 2004 (pending)

Venue: Lawson, Shanghai

ATO Shanghai will work with the Lawson convenience store chain to
organize a first-of-its-kind promotion with a Chinese convenience chain.
This initial promotion will focus on a relatively small number of stores
in Shanghai proper, as a means for laying the groundwork for future
promotions. Shanghai's convenience sector, with an estimated 3,000
stores and state-of-the-art management systems, offers tremendous
potential for future promotions. This initial campaign will focus
primarily on nuts and dried fruit snacks, but ATO has already received
inquiries for future promotions to include heat-and-eat and ready-to-eat
products.

#### Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376 Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax: (86‑21) 6279‑8336, E‑mail: [**frances.wei@usda.gov**](mailto:frances.wei@usda.gov)

#### Bakery Promotion

Date: October 18 -- 25 2004 (Pending)

Venue: Shanghai

ATO Shanghai will work with USDA cooperators and U.S. bakery ingredients
suppliers to conduct an American food ingredients promotion and hands-on
training at one of the most popular bakery chains in Shanghai.
Introduced recipes will include dry fruits, tree nuts, soy flour, and
many other ingredients that are used in bakery products.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: <xu.min@usda.gov>

**Interior Wood Promotion**

Date: September (pending)

Venue: OBI or B&Q Shanghai stores (pending)

ATO Shanghai, AFPA, AHEC and SEC are working together to organize a
first ever U.S. interior wood products promotion. This promotion will
take advantage of the recent arrival of home center stores as a venue
for promoting U.S. wood products. Since the bulk of buyers at these
stores are interior decoration companies, the promotion will include
technical seminars on the proper use and installation of U.S. wood
products. This promotion will provide the model for future consumer wood
promotion. Talks are still under way to determine which venue will host
the promotion.

Contact: Mr. Ralph Bean, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; phone: (8621) 6279-8622, Fax: (8621)
6279-8336, E-mail: ralph.bean@usda.gov.

# III. Trade Reception

**Great American Barbecue 2004**

Date: Aug, 2004 (tentative)

Venue: TBD

ATO Shanghai\'s annual Great American Barbecue promotion is now an
established and popular trade event. The gala reception gathers over 400
of our most influential agriculture trade, retail, food service,
distribution, media and government contacts. U.S. trade groups,
enterprises, and commodity associations co-sponsor the barbecue.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax:
(86‑21) 6279‑8336, E‑mail: atoshanghai@usda.gov

# IV. Post Contact and Further Information

U.S. Agricultural Trade Office, Shanghai

Shanghai Center, Suite 331

1376 Nanjing West Road

Shanghai 200040, China

Phone: (86-21) 6279-8622

Fax: (86-21) 6279-8336

E-mail: atoshanghai@usda.gov

Reports from ATO Shanghai and other ATO offices around the world are
also available from the FAS website www.fas.usda.gov