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| ![](m            | **USDA/FAS**                                      |
| edia/image1.png) |                                                   |
|                  | **TRADE SHOW TIDBITS**                            |
|                  |                                                   |
|                  | ### **AUGUST 2007**                               |
+------------------+---------------------------------------------------+

**DOG DAYS OF AUGUST**

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Don't go barking up the wrong tree! Sniff out great sales opportunities
by participating in a USA Pavilion. Visit
[www.fas.usda.gov](http://www.fas.usda.gov/) and select "Trade Shows,"
located on the far right.

#### MIDDLE EAST INTRIGUE

![](media/image3.wmf){width="1.0923611111111111in"
height="0.8097222222222222in"}

**Projex (Dec. 3-5, 2007) Libya.**

**Cancelled!** Due to the difficulty of obtaining visas and shipping
samples, and the fact that the show's focus has shifted away from
agriculture, USDA has

decided to cancel its endorsement of this show.

**Gulfood (Feb. 24-27, 2008) Dubai, United Arab Emirates.** Gulfood is
the largest food and food equipment show

in the Middle East. Gulfood 2007 attracted 37,700 trade-only visitors
from

140 countries. Exhibitors in the USA Pavilion generated over \$8 million
in on-site sales and \$50 million in 12-month projected sales. Best
market prospects include fresh fruit (apples, pears), beef and poultry
meat, cheeses, dried fruits and nuts (particularly almonds). Also in
demand are breakfast cereals, confectionary products, edible oils,
sweeteners, pulses, planting seeds, frozen vegetables, condiments,
sauces, chocolates, cookies, snack foods, fruit and vegetable juices and
pet food in addition to food ingredients for food processing.
**Deadline:** **November 2007.** Contact Tobitha at 202-690-1182 or
<Tobitha.Jones@usda.gov>.

ASIAN ALLURE

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## 

**Food & Hotel Vietnam (Oct. 30-Nov. 1, 2007) Ho Chi Minh City.**

This event is fast becoming the definitive exhibition offering the food
and hospitality companies in Vietnam a comprehensive range of food and
beverage products, and more! Best market prospects include fresh fruits,
dairy products, snack foods, packaged foods (canned fruit and
vegetables, canned meat, juices, sauces), dried fruits and tree nuts,
wines, chilled and frozen meat, frozen poultry, and confectionary.
**Only one booth (12 sqm) remaining!** To learn more, please contact
<Sharon.Cook@usda.gov> or call 202-720-3425.

**Food & Hotel China (Nov. 14-16, 2007)** **Shanghai.** This event is
one of the largest food and beverage and hospitality shows in Asia
attracting exhibitors from around the world and 16,000 buyers from the
entire region. China is the largest food market in the world with over
1.3 billion inhabitants, of which 350 million are urban consumers. The
Greater Shanghai region has over 200 million consumers and the highest
standard of living in China. Shanghai\'s ports are second worldwide in
container traffic. New port facilities and better cold chain storage now
make direct exports to Shanghai possible. This show provides an
opportunity to meet China's leading distributors. Best prospects include
non-alcoholic beverages, canned and processed foods, confectionary,
dairy products, food ingredients, fresh produce, gourmet food, health
food, meat and poultry, seafood, wines, spirits, and beers. Visit
[www.fhcchina.com](http://www.fhcchina.com/). For more information,
contact <Tobitha.Jones@usda.gov> or call

202-690-1182.

**Hi Japan (Nov. 20-22, 2007) Tokyo.** With high income and an aging
population, Japan has a growing demand for foods that promote a
healthier lifestyle. With over 40,000 food processing companies, it is
one of the top markets for food ingredients, especially those that offer
health benefits. Last year, over 44,000 trade visitors came to the show.
Best products include functional and health food ingredients, organic
food ingredients, natural food ingredients, ingredients related to
beauty, anti-aging, such as fruit extract/concentrate/

powder/puree, dried fruits & nuts, infused dried fruits & vegetables,
herbs, plant extracts, honey and syrup, natural flavors, soy and soy
products, and whole grains. **Only one booth left!** To learn more,
please contact <Shani.Zebooker@usda.gov> at 202-720-2075 or
<Anne.Almond@usda.gov>

at 202-690-2853.

#### LATIN SWING

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height="0.8548611111111111in"}

**Abastur (Oct. 3-5, 2007) Mexico City, Mexico**. Abastur is Mexico
City's largest and most prestigious show targeting the country's rapidly
growing hotel, restaurant, and foodservice industry. In 2006, over
28,500 visitors, including top buyers and importers, attended this
event. Best market prospects include beef, pork, dairy products,
seafood, poultry products, snacks, food ingredients, fruit and vegetable
juices, sauces and other condiments, fresh and processed fruits and
vegetables, alcoholic and non-alcoholic beverages, vegetable oils,
frozen products, sugar and sweeteners, herbs and spices. Contact
<Tobitha.Jones@usda.gov>

at 202-690-1182.

**Americas Food & Beverage Show (Oct. 29-31, 2007) Miami, Florida.**
This is a unique hemispheric event that gives exhibiting companies
exposure to U.S., Caribbean, Mexican, Central and South American buyers.
Last year, 156 U.S. companies participated, reporting sales of \$125
million. Products most sought were grocery products, juice and
beverages, exotic foods, meat, poultry and seafood. For more
information, contact <Pamela.Sherard@usda.gov> at 202-720-7409. You may
also visit

[www.americasfoodandbeverage.com/](http://www.americasfoodandbeverage.com/)
or

<http://www.nasdatradeshows.org/cms/2954/7749/7751.aspx>

**EUROPEAN SMORGASBORD**

![](media/image6.wmf){width="1.2805555555555554in"
height="0.9569444444444445in"}

**ANUGA (Oct. 13-17, 2007) Cologne, Germany.** ANUGA, held biennially in
Cologne, Germany, is the world\'s premier international food event with
over 3 million square feet dedicated to 10 specialized areas. For the
first time, ANUGA will take place in Cologne's new state-of-the-art
fairgrounds. ANUGA 2007 offers you the platform to meet 160,000 industry
professionals from around the globe to boost your international business
potential.

**Food Ingredients Europe (Oct. 30-Nov. 1, 2007) London, England.**

Fi Europe, held biennially, is the largest food ingredients exhibition
in Europe with more than 1,100 exhibitors and attended by over 20,000
food professionals. Fi Europe 2007 will take place in London, England,
in the city's thriving Docklands area.   Pulsating with energy from
London\'s dynamic business culture, this location is the perfect venue
for companies wanting to make the maximum number of high quality
contacts in just 3 days.  

**Fruit Logistica (Feb. 7-9, 2008) Berlin, Germany.** Fruit Logistica is
the world's largest international exhibition for fresh produce, dried
fruits, and tree nuts. The 2007 event **was more international than
ever** attracting 1,856 exhibitors from 72 countries and 43,159 visitors
from 120 countries worldwide, an increase of 17 percent.

**BioFach (Feb. 21-24, 2008) Nuremberg, Germany.** BioFach has become
the world's leading international organic trade exhibition. The 2007
event welcomed 2,565 exhibitors and over 45,500 trade visitors from 112
countries. BioFach is the place to meet with and show your products to
organic buyers **from all over the world**.

**Alimentaria (March 10-14, 2008) Barcelona, Spain.** Alimentaria is the
most important food show in Spain, and the 2008 edition will likely rank
among the three most important in Europe. In 2006, the last time
Alimentaria was held in Barcelona, more than 5,000 exhibitors came from
every corner of the world to show their products to over 150,000
professional buyers, nearly a third from outside of Spain. Barcelona may
be the ideal place to launch *your* new products, meet potential
European-North African importers, or strengthen current business ties in
the entire region.

**For more information on exhibiting in the USA Pavilion at any of the
shows listed under "European Smorgasbord," please contact**
<Sharon.Cook@usda.gov> **or call 202-720-3425**. **Flyers, including
booth options/pricing, are available for the asking!**