Required Report - public distribution

**Date:** 9/14/2005

**GAIN Report Number:** IT5032

IT5032

**Italy**

**Promotion Opportunities**

**Italian Trade Shows and Export Promotion Opportunities 2005-2007**

**2005**

**Approved by:**

![](media/image1.wmf)Robin Gray

U.S. Embassy

**Prepared by:**

Dana Biasetti

**Report Highlights:**

This report provides details of trade shows for 2005-2007, and other
marketing opportunities and events that USDA FAS Italy is planning on
organizing in support of U.S. companies in the agro-food sectors
interested in entering or increasing sales within the Italian market.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Rome \[IT1\]

\[IT\]

*Table of Contents*

[*SECTION I. REPORT HIGHLIGHTS AND DISCLAIMER
3*](#section-i.-report-highlights-and-disclaimer)

[*SECTION II. LISTING OF ITALIAN TRADE SHOWS FOR 2004-2006 IN
ALPHABETICAL ORDER BY LOCATION
3*](#section-ii.-listing-of-italian-trade-shows-for-2005-2007-in-alphabetical-order-by-location)

[*SECTION III. Other Promotional Activities
11*](#section-iii.-other-promotional-activities)

[*SECTION IV. Contact Information 12*](#section-iv.-contact-information)

# SECTION I. REPORT HIGHLIGHTS AND DISCLAIMER

The promotional activities listed are provided for informational
purposes only. No endorsement should be implied unless specifically
stated. Terms and conditions of participation are the responsibility of
the activity organizer. The views regarding the trade shows expressed in
this report are intended to illustrate the general effectiveness of
participation for U.S. companies. It must be noted that there will
always be exceptions depending on the product in question.

Following is a listing of major Italian trade shows for 2005-2007. The
purpose of this listing is to inform U.S. companies in the agricultural,
fishery and forest product sectors of potential export opportunities to
Italy, and upcoming trade events. Please note that dates are subject to
change during the course of the year. Please contact the show organizer
directly for further information.

# SECTION II. LISTING OF ITALIAN TRADE SHOWS FOR 2005-2007 IN ALPHABETICAL ORDER BY LOCATION

######## *BOLOGNA*

***Bologna Fiere***

Piazza Costituzione 6

40128 Bologna - Italy

Tel. (011) (39) 051 282111

Fax: (011) (39) 051 282332

www.bolognafiere.it

*Name of Event:
[**LINEAPELLE**](http://www.eventseye.com/fairs/trade_fair_event_3741.html)*\
*Type of Show:* International Exhibition of Leathers, Accessories,
Components,

> Synthetic Products and Models for Footwear, Leather Goods, Leatherwear
> and Furnishings

*Frequency:* twice a year\
*Date:* Aprile 19-21, 2006

> www.lineapelle-fair.it

*Name of Event: **QUADRUM SACA***\
*Type of Show:* Exhibition of Moldings, Frames, Accessories,
Technologies, Graphics\
*Frequency:* once a year\
*Date:* February 16-10, 2006

> www.quadrumsaca.com

*Name of Event*:  ***SAIE*\
***Type of Show:* International Building Exhibition\
*Frequency:* once a year\
*Date:* October 25-29, 2006

> www.saie.bolognafiere.it

*Name of Event:  [**HOTEL
BOLZANO**](http://www.eventseye.com/fairs/trade_fair_event_6286.html)*\
*Type of Show:* International Trade Show for Hotels, Bars and
Restaurants\
*Frequency:* once a year\
*Date:* October 23-26, 2006

www.fierabolzano.it

*Name of Event: 
[**INTERPOMA**](http://www.eventseye.com/fairs/trade_fair_event_6287.html)*\
*Type of Show:* International Trade Show for Apple Growing, Storage and
Marketing\
*Frequency:* once a year\
*Date:* November 9-11, 2006

www.fierabolzano.it

######## *CESENA*

***AGRI CESENA S.p.A.***\
Via Dismano 3845,

47020 Pievesestina di Cesena (FC) - Italy

Tel: (011) (39) 547 317435

Fax: (011) (39) 547 318431\
www.agricesena.it

*Name of Event: *
*[**MACFRUT**](http://www.eventseye.com/fairs/trade_fair_event_4750.html)\
Type of Show:* International Exhibition of Plants, Technologies and
Services for the

Production, Conditioning, Marketing and Transport of Fruit and

Vegetables\
*Frequency:* once a year\
*Date:* May 4-6, 2006

> www.macfrut.com

*Name of Event: *
[***ORTOMAC***](http://www.eventseye.com/fairs/trade_fair_event_4752.html)\
*Type of Show:* Horticultural, Seeds and Strawberries Exhibition\
*Frequency:* once a year\
*Date:* January 2006 TBD

> www.ortomac.it

######## *GENOA*

***Fiera di Genova***\
Piazzale J.F. Kennedy,1\
16129 Genoa - Italy\
Tel: (011) (39) 010 53911\
Fax: (011) (39) 010 5391270\
www.fiera.ge.it

*Name of Event:
[**SAIEDUE**](http://www.eventseye.com/fairs/trade_fair_event_3746.html)*\
*Type of Show:* International Exhibition on Interior Architecture,
Building Renewal

Technologies and Finishing\
*Frequency:* once a year\
*Date:* March 14-18, 2006

> www.saiedue.it

*Name of Event: * [***SAPORE DI
MARE***](http://www.eventseye.com/fairs/trade_fair_event_4660.html)\
*Type of Show:* Sea Fishing Exhibition\
*Frequency:* once a year\
*Date:* November 11-13, 2005

> www.fiera.ge.it/saporedimare

*Name of Event: *
*[**TECNHOTEL**](http://www.eventseye.com/fairs/trade_fair_event_4263.html)\
Type of Show:* International Hospitality Show\
*Frequency:* once a year\
*Date:* November 2006 TBD

> www.tecnhotel-online.it

*Name of Event: * [***ZOOMARK
INTERNATIONAL***](http://www.eventseye.com/fairs/trade_fair_event_3750.html)\
*Type of Show:* International Exhibition of Products and Accessories for
Pets\
*Frequency:* every 2 years\
*Date:* 2007 TBD

> www.zoomark.it

The U.S. Department of Agriculture\'s Foreign Agricultural Service in
Italy and the U.S. Department of Commerce\'s Foreign Commercial Service
are organizing and recruiting for the U.S. Pavilion at Zoomark 2007.

In the past, our U.S. Pavilions at Zoomark have always provided an
excellent and low-cost opportunity for U.S. exhibitors to crack the
lucrative Italian and European market for pet food and supplies.  In
2005 the USA Pavilion hosted 25 U.S. companies. Italian television news
programs RAI and Fininvest ran extensive press coverage of the American
products present at the show, and U.S. pet food companies reported
\$500,000 in actual sales, with projected sales of over \$4 million.

Zoomark International 2007 is a not-to-be-missed platform for networking
with old and new partners and testing directly the impact your products
and marketing strategies have on the over 20 thousand qualified buyers
coming from all parts of the world to attend the show.  At Zoomark 2007
we will be offering not only a turnkey booth, but also a full package of
market-entry services including updated electronic lists of
distributors, agents and buyers in the pet sector, that will be granted
ONLY to the U.S. exhibitors at Zoomark 2007.  

######## *BOLZANO*

***Fiera Bolzano Spa***

Piazza Fiera 1,

39100 Bolzano - Italy

Tel: (011) (39) (0471) 516000

Fax: (011) (39) (0471) 516111

[www.fierabolzano.it](http://www.fierabolzano.it/)

*Name of Event: 
[**BAUSCHAU**](http://www.eventseye.com/fairs/trade_fair_event_6288.html)*\
*Type of Show:* Trade Show for Building and Construction\
*Frequency:* every 2 years[\
]{.underline}Date: February 2007 tbd

> [www.fierabolzano.it/bauschau2007/index.html](http://www.fierabolzano.it/bauschau2005/index.html)

######## *GORIZIA*

***Azienda Fiere Gorizia**\
*v. della Barca, 15\
34170 - Gorizia - Italy\
Phone +39.0481.520430\
Fax +39.0481.520279\
www.goriziafiere.it

*Name of Event: *
[***MITTELMODA***](http://www.eventseye.com/fairs/trade_fair_event_6295.html)\
*Type of Show:* International Contest for Young Fashion Designers\
*Frequency:* once a year\
*Date:* September 8-9, 2006

> www.mittelmoda.com

######## *MILAN*

***Fiera Milano Spa***

Piazzale Giulio Cesare

20145 Milan - Italy\
Tel: (011) (39) 02 49971 \
Fax: (011) (39) 02 4997 7963

www.fieramilano.com

*Name of Event: *
[***MIFUR***](http://www.eventseye.com/fairs/trade_fair_event_1857.html)\
*Type of Show:* International Leather & Furs Exhibition\
*Frequency:* once a year\
*Date:* March 15-19, 2006

> www.mifur.com

*Name of Event: 
[**MIPEL**](http://www.eventseye.com/fairs/trade_fair_event_1881.html)*\
*Type of Show:* International Leather Goods Market\
*Frequency:* twice a year\
*Date:* March 16-19, 2006

> www.mipel.com

*Name of Event: *
[***MIWINE***](http://www.eventseye.com/fairs/trade_fair_event_5099.html)\
*Type of Show:* Professional Exhibition of Wine and Distillates\
*Frequency:* every 2 years\
*Date:* June 12-14, 2006

> www.miwine.it

*Name of Event:  [**MODA IN - TESSUTO &
ACCESSORI**](http://www.eventseye.com/fairs/trade_fair_event_1903.html)*\
*Type of Show:* Textile Proposals\
*Frequency:* twice a year\
*Date:* February 14 -- 17, 2006

> www.modain.it

*Name of Event: * [***SALONE DEL COMPLEMENTO
D\'ARREDO***](http://www.eventseye.com/fairs/trade_fair_event_2374.html)\
*Type of Show:* Furnishing Accessories Exhibition\
*Frequency:* once a year\
*Date:* April 5-10, 2006

> www.cosmit.it

*Name of Event: * [***SALONE INTERNAZIONALE DEL
MOBILE***](http://www.eventseye.com/fairs/trade_fair_event_2373.html)\
*Type of Show:* Design Furniture Fair\
*Frequency:* once a year\
*Date:* April 5-10, 2006

> www.cosmit.it

*Name of Event: **SASMIL**\
Type of Show:* International Exhibition of Accessories and Semi-finished
Products for

> the Furniture, Upholstered Furniture and the Woodworking Industry

*Frequency:* every 2 years\
*Date:* May 16-20, 2006

> www.cosmit.it

*Name of Event: **XYLEXPO***\
*Type of Show:* International Biennial Wood Working Machinery and
Accessories

> Exhibition

*Frequency:* every 2 years\
*Date:* May 16-20, 2006

> www.xylexpo.com

######## *PADUA*

***Padova Fiere Spa***

Via N. Tommaseo 59,

35131 Padua-- Italy

Tel: (011) (39) 049 840111

Fax: (011) (39) 049 840532

www.padovafiere.it

*Name of Event:  [**FLORMART -
MIFLOR**](http://www.eventseye.com/fairs/trade_fair_event_1024.html)*\
*Type of Show:* International Horticultural and Gardening Exhibition\
*Frequency:* biannual

*Date:* February 17-19, 2006

September 15-17, 2006

> www.flormart.it

*Name of Event: *
[***TECNOHORTUS***](http://www.eventseye.com/fairs/trade_fair_event_5218.html)\
*Type of Show:* Professional Horticulture Exhibition\
*Frequency:* once a year\
*Date:* December 1-3, 2006

> [www.tecnohortus.it](http://www.tecnohortus.it/)

######## *PARMA*

***Fiera di Parma***

Via Rizzi 67/a

43031 Parma -- Italy

Tel: (011) (39) 0521 9961

Fax: (011) (39) 0521 996270

www.fiere.parma.it

*Name of Event: *
[***CIBUS***](http://www.eventseye.com/fairs/trade_fair_event_3230.html)\
*Type of Show:* International Food Exhibition\
*Frequency:* every 2 years

Date: May 4-7, 2006

> www.cibus.fiereparma.it

*Name of Event: * [***DOLCE
ITALIA***](http://www.eventseye.com/fairs/trade_fair_event_3231.html)\
*Type of Show:* Confectionery Exhibition\
*Frequency:* every 2 years\
*Date:* May 4-7, 2006

> www.cibus.fiereparma.it

+-----------------------------------------------------------------------+
| ######## *PORDENONE*                                                  |
+-----------------------------------------------------------------------+

*Pordenone Fiere*

V.le Treviso 1

33170 Pordenone -- Italy

Tel: (011)(39) 0434 232111

Fax: (011)(39) 0434 570415

www.fierapordenone.it

*Name of Event: 
[**EDILEST**](http://www.eventseye.com/fairs/trade_fair_event_5059.html)*\
*Type of Show:* Exhibition of Building Technologies and Materials.
Building Restoration

> and Maintenance

*Frequency:* once a year\
*Date:* September 8-17, 2006

> www.fierapordenone.it

*Name of Event: *
[***MOBILIA***](http://www.eventseye.com/fairs/trade_fair_event_5060.html)

*Type of Show:* Exhibition of Interior Design, Furniture, Lighting\
*Frequency:* once a year\
*Date:* September 8-17, 2006

> www.fierapordenone.it

*Name of Event: 
[**SASLE**](http://www.eventseye.com/fairs/trade_fair_event_5052.html)*\
*Type of Show:* Exhibition of Semi Finished Products in Wood for the
Furniture Industry\
*Frequency:* every 2 years\
*Date:* September 8-17, 2006

> www.fierapordenone.it

######### ***RIMINI***

***Rimini Fiera S.p.A**.*

Via Emilia 155,

47900 Rimini -- Italy

Tel: (011) (39) 0541 744.476\
Fax: (011) (39) 0541 744.751

www.fierarimini.it

*Name of Event: * [***MEDITERRANEAN SEAFOOD
EXHIBITION***](http://www.eventseye.com/fairs/trade_fair_event_3056.html)\
*Type of Show:* Show of Mediterranean Seafood and Processing Technology\
*Frequency:* once a year\
*Date:* February 4-7, 2006

> www.medseafood.com

The Mediterranean Seafood Exhibition at Rimini is an international trade
show for the seafood and fish sector. ASMI has participated in this show
for many years, and the U.S. Department of Agriculture\'s Foreign
Agricultural Service in Italy plans to work with other U.S. seafood
cooperators and American companies to participate at the show.

Seafood consumption in Italy has been rising steadily over the last
decade. There is an increasing demand for value-added seafood products
that are convenient and easy to prepare. Sixty-five percent of seafood
consumption in Italy is consumed by the HRI sector. U.S. wild salmon has
established a niche for itself in the Italian market, positioning itself
as the highest quality smoked salmon available. The main varieties
presently exported to the Italian market are the Alaska sockeye and Coho
salmon. However, there are many other opportunities for U.S. products
such as cod, lobster, surimi, tuna, crab and shrimp. FAS Italy expects
to raise awareness on the quality and diversity of U.S. products, and
increase U.S. seafood sales in Italy and Europe as a result of
participating in the trade show.

*Name of Event: *
[***MIA***](http://www.eventseye.com/fairs/trade_fair_event_3055.html)\
*Type of Show:* International Food Show\
*Frequency:* once a year\
*Date:* February 4-7, 2006

> www.medseafood.com

*Name of Event: * [***PIANETA
BIRRA***](http://www.eventseye.com/fairs/trade_fair_event_3180.html)\
*Type of Show:* International Exhibition of Beers & Beverages, Snacks,
Equipment

Fittings for Pubs and Pizza Parlors

*Frequency:* once a year\
*Date:* February 4-7, 2006

> www.pianetabirra.it

Pianeta Beer trade show in Rimini is an international beer and beverage
show. Last year's event had over 97,000 specialized visitors and 700
exhibitors. The exhibition, strictly reserved for trade members only
(wholesalers, distributors, importers, restaurateurs, venue owners, and
HRI professionals), is divided into thematic areas: beer, water, fruit
juices, wine, coffee and cocktails. The U.S. Department of
Agriculture\'s Foreign Agricultural Service in Italy plans to work with
AOB (Association of Brewers), other Cooperators and U.S. beer companies
interested in exhibiting at the show, to promote U.S. beer varieties and
microbrew/craft beer. FAS Italy plans to help U.S. exhibitors identify
the appropriate importers, achieve distribution for their product, and
conduct business in the Italian market.

The objective for participation at the show is to educate the Italian
HRI trade about the variety and quality of U.S. microbrew/craft beers,
and provide them information on how to handle and serve this type of
product. According to BA, the HRI trade frequently mishandles beer
imports (failure to maintain the cold chain), thereby failing to
maintain the products superior quality and value that is so unique to
the U.S. product.

Last year, Post in collaboration with BA, organized a tasting of 8
American new-to-market micro-brewed beers at Pianeta Birra, Rimini for a
select group of Italian beverage importers, distributors, HRI and
members of the specialized press. The event resulted in \$300,000 and
projected sales of over \$ 2 million.

*Name of Event: *
[***SIGEP***](http://www.eventseye.com/fairs/trade_fair_event_3179.html)\
*Type of Show:* International Exhibition for Artisan Production of
Ice-cream, Pastry,

> Confectionery and Bakery

*Frequency:* once a year\
*Date:* January 21-25, 2006

> [www.sigep.it](http://www.sigep.it/)

######## *TURIN*

***Lingotto Fiere S.p.a.***\
Via Nizza 294

10126 Torino - Italy\
Tel: (011) (39) 011 6644111

Fax: (011) (39) 011 6646642

www.lingottofiere.it

*Name of Event: 
[**RESTRUCTURA**](http://www.eventseye.com/fairs/trade_fair_event_3268.html)*\
*Type of Show:* Building and Restructuring Fair\
*Frequency:* once a year\
*Date:* November 2006 TBD

> www.restructura.com

######### 

######### ***VERONA***

***Ente Autonomo per le Fiere di Verona***

Viale del lavoro 8

37135 Verona -- Italy

Tel: (011) (39) 045 8298111

Fax: (011) (39) 045 8298288

www.veronafiere.it

*Name of Event: * [***ABITARE IL
TEMPO***](http://www.eventseye.com/fairs/trade_fair_event_10.html)\
*Type of Show:* Manufacturers of Furniture and other related Interior
Decorating

> Products

*Frequency:* once a year\
*Date:* September 21-25, 2006

> www.abitareiltempo.com

*Name of Event: * ***AGRIFOOD***\
*Type of Show:* International Exhibition of Fresh Produce, Safety and
Typical

> Agro-Foods

*Frequency:* every 2 years\
*Date:* 2006 TBD

> www.agrifoodweb.it

*Name of Event: *
[***FIERACAVALLI***](http://www.eventseye.com/fairs/trade_fair_event_988.html)\
*Type of Show:* International Horse Show & Exhibition of Equestrian
Activities and

> Equipment

*Frequency:* once a year\
*Date:* November 9-12, 2006

> www.fieracavalli.com

*Name of Event: *
[***FIERAGRICOLA***](http://www.eventseye.com/fairs/trade_fair_event_989.html)\
*Type of Show:* International Agricultural and Animal Farming
Exhibition\
*Frequency:* once a year\
*Date:* February 9-12, 2006

> www.fieragricola.com

*Name of Event: * ***VINITALY***\
*Type of Show:* Wine & Spirits Trade Exhibition\
*Frequency:* once a year\
*Date:* April 6-10, 2006

> www.vinitaly.com

# SECTION III. Other Promotional Activities

# U.S. Food Service Promotion 

The U.S. Department of Agriculture\'s Foreign Agricultural Service in
Italy plans on working

with Cooperators and STRGs (who have expressed an interest in the
Italian market or already have planned MAP activities), on a U.S. Food
Service Promotion. Funds will be used to cover costs for the rental of a
location, invitation cards, mailing, hiring of a chef, and food and
beverage supplies. The pre-Christmas and spring periods may be the
optimal time in which to host this function, or during the 2006 Winter
Olympics that will be hosted by Italy in Turin from February 11-26.

The HRI Food Service in Italy offers opportunities for U.S. suppliers in
products such as fish and seafood, ethnic foods, dried fruits and nuts,
fruit juices and wine. The U.S. Food Service Promotion will provide FAS
Cooperators the opportunity to collectively reaffirm and reinforce
existing contacts, make new ones and introduce new products. With the
assistance of a renowned Chef, Post plans to effectively demonstrate the
use of U.S. products in Italian cuisine, and incorporate U.S. and world
recipes for the food service. This event will show the HRI Food Service
buyers the availability, variety of U.S. foods and beverages in this
market and demonstrate how these products can be used and adapted to the
Italian consumer tastes.

# 

# SECTION IV. Contact Information 

Should you need any further assistance or information pertaining to this
report, please contact:

Dana Biasetti

Marketing Specialist

Office of Agricultural Affairs,

American Embassy

Via Veneto 119,

Rome 00187, Italy

Tel: (011) (39) 06 4674 2396

Fax: (011) (39) 06 4788 7008

E-mail: dana.biasetti@usda.gov

Website: www.usembassy.it/agtrade/