**EERE Content Analysis, 4/11/07**

**Introduction**

Content on the Web site is one of EERE's most valuable assets. As part
of the effort to improve the quality and consistency of content across
EERE, we conducted an analysis on duplication of content, content gaps,
and content problems throughout EERE. This was a simple, low-cost
analysis to begin to see how we are doing in the content area.

**Methods**

We reviewed the following EERE resources:

-   Surveys conducted by EERE in 1994, 2002, and 2004 and by Blue
    Iceberg in 2006.

-   Statistics and search log analyses for 2006.

-   Notes on content issues, including notes from creating the subject
    and site name indexes.

-   Notes on information architecture issues.

**Problems**

-   It is becoming difficult to browse and search EERE content because
    there are 39,000 Web documents, duplicate content, and inconsistent
    terminology.

-   The tables below provide more specifics. Note: this is not an
    exhaustive analysis of EERE content.

**Recommendations**

-   Make content management an ongoing activity, with annual reviews at
    both the corporate level and individual site level.

-   The items we recommend to address in FY08 are:

    -   Develop a corporate technology basics Web site.

    -   At a corporate level, conduct reviews on select sites to
        identify duplicate content across EERE and develop a plan with
        site owners to reduce content and coordination between programs.

    -   Work with site owners to identify pages and sites that could use
        calls to action.

    -   Enhance the standards Web site to incorporate items we find in
        content analyses.

    -   Create a checklist to help site owners conduct site reviews.

**Tables**

**Table 1. Regulation Sites**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | BTP Appliance and  | There are risks  | Perform site analyses,     |
|   | Commercial         | associated with  | redesigns, updates, and    |
|   | Equipment          | not providing    | maintenance checks more    |
|   | Standards          | clear access to  | frequently than on other   |
|   |                    | information on   | EERE sites.                |
|   |                    | rulemaking and   |                            |
|   |                    | regulation       | Take extra care to provide |
|   |                    | sites.           | easy access to the most    |
|   |                    |                  | important information.     |
+---+--------------------+------------------+----------------------------+
| 2 | FCVT EPAct         | " "              | " "                        |
+---+--------------------+------------------+----------------------------+

**Table 2. Calls to Action and Related Information**

+---+--------------------+------------------+----------------------------+
|   | **Sites/Pages**    | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Appropriate EERE   | One of the       | Identify corporate and     |
|   | sites and pages    | recommendations  | program content that could |
|   |                    | of the 2004      | use calls to action. Help  |
|   |                    | survey report is | sites prioritize calls to  |
|   |                    | to improve EERE  | action.                    |
|   |                    | by "exploring    |                            |
|   |                    | ways to          | Identify simple techniques |
|   |                    | encourage        | to help users take action  |
|   |                    | action."         | that could be used on any  |
|   |                    |                  | EERE site.                 |
|   |                    |                  |                            |
|   |                    |                  | E.g., suggest that sites   |
|   |                    |                  | include calls to action in |
|   |                    |                  | content or at the bottom   |
|   |                    |                  | of pages:                  |
|   |                    |                  |                            |
|   |                    |                  | -   Learn more about x.    |
|   |                    |                  |                            |
|   |                    |                  | -   Find ethanol stations  |
|   |                    |                  |     in your area.          |
|   |                    |                  |                            |
|   |                    |                  | -   Contact us for         |
|   |                    |                  |     additional information |
|   |                    |                  |     on how you can x.      |
|   |                    |                  |                            |
|   |                    |                  | -   Related Information:   |
|   |                    |                  |                            |
|   |                    |                  | -   Further Information:   |
|   |                    |                  |                            |
|   |                    |                  | -   Etc.                   |
|   |                    |                  |                            |
|   |                    |                  | Help sites identify and    |
|   |                    |                  | develop calls to action:   |
|   |                    |                  |                            |
|   |                    |                  | -   E.g., during the ITP   |
|   |                    |                  |     Energy Matters         |
|   |                    |                  |     redesign, we proposed  |
|   |                    |                  |     that articles include  |
|   |                    |                  |     calls to action to     |
|   |                    |                  |     guide users to related |
|   |                    |                  |     information on Best    |
|   |                    |                  |     Practices, in other    |
|   |                    |                  |     Energy Matters         |
|   |                    |                  |     articles, etc.         |
|   |                    |                  |                            |
|   |                    |                  | -   E.g., in content on    |
|   |                    |                  |     efficient windows,     |
|   |                    |                  |     provide a link to      |
|   |                    |                  |     information on tax     |
|   |                    |                  |     credits for windows.   |
+---+--------------------+------------------+----------------------------+

+---+--------------------+------------------+----------------------------+
| 2 | Key initiatives    | Explore ways to  | Review initiative content  |
|   |                    | encourage        | to make sure that in       |
|   |                    | action.          | addition to providing      |
|   |                    |                  | information about the      |
|   |                    |                  | initiative, content        |
|   |                    |                  | includes an easy way for   |
|   |                    |                  | users to learn more, take  |
|   |                    |                  | action, etc.               |
|   |                    |                  |                            |
|   |                    |                  | E.g., the Hydrogen Fuel    |
|   |                    |                  | Initiative -               |
|   |                    |                  | <http://www1.eere.energy.g |
|   |                    |                  | ov/hydrogenandfuelcells/pr |
|   |                    |                  | esidents_initiative.html>. |
|   |                    |                  | At the bottom of this      |
|   |                    |                  | page, include something    |
|   |                    |                  | like this:                 |
|   |                    |                  |                            |
|   |                    |                  | Further Information:       |
|   |                    |                  |                            |
|   |                    |                  | -   Learn how the Hydrogen |
|   |                    |                  |     program is [supporting |
|   |                    |                  |     the                    |
|   |                    |                  |                            |
|   |                    |                  |   initiative]{.underline}. |
|   |                    |                  |                            |
|   |                    |                  | Or include a sentence like |
|   |                    |                  | this:                      |
|   |                    |                  |                            |
|   |                    |                  | Learn how the Hydrogen     |
|   |                    |                  | program is [supporting the |
|   |                    |                  | initiative]{.underline}.   |
|   |                    |                  |                            |
|   |                    |                  | If the success of an       |
|   |                    |                  | initiative depends on      |
|   |                    |                  | participation of           |
|   |                    |                  | individuals, businesses,   |
|   |                    |                  | etc., provide a way for    |
|   |                    |                  | interested parties to      |
|   |                    |                  | learn how to participate:  |
|   |                    |                  |                            |
|   |                    |                  | Further Information:       |
|   |                    |                  |                            |
|   |                    |                  | -   Learn how homeowners   |
|   |                    |                  |     and businesses can     |
|   |                    |                  |     [participate           |
|   |                    |                  |     in]{.underline} \...   |
+---+--------------------+------------------+----------------------------+
| 3 | Important or       | Help users take  | E.g., we know from search  |
|   | popular topics     | action or        | logs and statistical       |
|   |                    | accomplish       | reports that ethanol is a  |
|   |                    | tasks.           | hot topic and that         |
|   |                    |                  | visitors are also          |
|   |                    |                  | interested in locating     |
|   |                    |                  | ethanol stations. Make it  |
|   |                    |                  | easy for users to find     |
|   |                    |                  | information on ethanol and |
|   |                    |                  | ethanol stations:          |
|   |                    |                  |                            |
|   |                    |                  | -   Via the EERE, AFDC,    |
|   |                    |                  |     and commercial search  |
|   |                    |                  |     engines                |
|   |                    |                  |                            |
|   |                    |                  | -   Via the AFDC home page |
|   |                    |                  |                            |
|   |                    |                  | -   Via left navigation on |
|   |                    |                  |     the AFDC site          |
|   |                    |                  |                            |
|   |                    |                  | -   Via the ethanol fuel   |
|   |                    |                  |     and fueling stations   |
|   |                    |                  |     content on AFDC        |
|   |                    |                  |                            |
|   |                    |                  | -   Via the EERE home page |
|   |                    |                  |                            |
|   |                    |                  | Note: Ethanol is currently |
|   |                    |                  | a popular topic on the     |
|   |                    |                  | EERE home page. Also, in   |
|   |                    |                  | the current AFDC redesign, |
|   |                    |                  | we are making it easier    |
|   |                    |                  | for users to locate        |
|   |                    |                  | information on ethanol.    |
+---+--------------------+------------------+----------------------------+

**Table 3. Technology Basics**

+---+--------------------+------------------+----------------------------+
|   | **Sites/Pages**    | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Appropriate EERE   | We have learned  | Review all EERE sites for  |
|   | sites, especially  | from surveys,    | information on basics.     |
|   | sites that focus   | statistics, and  |                            |
|   | on energy          | search logs that | Make sure appropriate      |
|   | technologies       | users are        | technology sites contain   |
|   |                    | interested in    | basic information.         |
|   |                    | basic            |                            |
|   |                    | information on   | Use common terminology for |
|   |                    | energy           | basics sections. Per EERE  |
|   |                    | technologies.    | standards, the terminology |
|   |                    |                  | is \[technology\] Basics.  |
|   |                    | Webcontent.gov   |                            |
|   |                    | recommends       | Provide similar            |
|   |                    | providing basic  | information in each basics |
|   |                    | information for  | page/section. E.g., answer |
|   |                    | users and        | visitor questions -- what  |
|   |                    | answering common | it is, how it works,       |
|   |                    | questions.       | advantages/disadvantages,  |
|   |                    |                  | history, etc. Use          |
|   |                    | EERE sites are   | terminology and topics     |
|   |                    | not using common | drawn from statistics,     |
|   |                    | terminology.     | search logs, and other     |
|   |                    |                  | resources. Integrate FAQs  |
|   |                    | Some sites are   | into content; don't offer  |
|   |                    | creating their   | them separately.           |
|   |                    | own content      |                            |
|   |                    | instead of       | Per EERE standards, basics |
|   |                    | linking to       | should be placed in        |
|   |                    | basics content   | Technologies section on    |
|   |                    | on other sites   | program sites. Identify    |
|   |                    | (or in some      | options for placement on   |
|   |                    | cases, on their  | other sites.               |
|   |                    | own sites). This |                            |
|   |                    | has resulted in  | Encourage sites to link to |
|   |                    | duplicate        | basic information in       |
|   |                    | content and      | appropriate content. I.e., |
|   |                    | confusing search | link to biofuels basics in |
|   |                    | results.         | content on biofuels.       |
|   |                    |                  |                            |
|   |                    | Examples of      | Encourage sites to link to |
|   |                    | problems:        | basics information from    |
|   |                    |                  | other sites instead of     |
|   |                    | Biomass Program  | creating new content.      |
|   |                    | has a Biomass    |                            |
|   |                    | Basics section   | Encourage sites to         |
|   |                    | in Technologies. | consolidate content on     |
|   |                    | Information      | basics/offer one set of    |
|   |                    | Resources on the | basics.                    |
|   |                    | Biomass site     |                            |
|   |                    | also contains    | Add any new basics content |
|   |                    | basics, i.e.,    | to the EERE subject index. |
|   |                    | For Students \>  |                            |
|   |                    | ABCs of          |                            |
|   |                    | Biofuels.        |                            |
|   |                    |                  |                            |
|   |                    | FCVT has a Just  |                            |
|   |                    | the Basics       |                            |
|   |                    | section in       |                            |
|   |                    | Technologies     |                            |
|   |                    | that covers      |                            |
|   |                    | biodiesel,       |                            |
|   |                    | ethanol, fuel    |                            |
|   |                    | cells, HEVs,     |                            |
|   |                    | etc.             |                            |
|   |                    |                  |                            |
|   |                    | FEMP Renewable   |                            |
|   |                    | Energy has a     |                            |
|   |                    | Renewable Energy |                            |
|   |                    | Basics section   |                            |
|   |                    | that covers      |                            |
|   |                    | biomass,         |                            |
|   |                    | geothermal,      |                            |
|   |                    | solar, and wind. |                            |
|   |                    |                  |                            |
|   |                    | The GTP          |                            |
|   |                    | Technologies     |                            |
|   |                    | section contains |                            |
|   |                    | Geothermal       |                            |
|   |                    | Basics that      |                            |
|   |                    | covers Overview, |                            |
|   |                    | FAQs, History,   |                            |
|   |                    | and Glossary.    |                            |
|   |                    |                  |                            |
|   |                    | HFCIT subsites   |                            |
|   |                    | on Production,   |                            |
|   |                    | Delivery,        |                            |
|   |                    | Storage, Safety  |                            |
|   |                    | and Fuel Cells   |                            |
|   |                    | have Basics      |                            |
|   |                    | sections. The    |                            |
|   |                    | Education        |                            |
|   |                    | subsite has a    |                            |
|   |                    | section called   |                            |
|   |                    | Increase Your    |                            |
|   |                    | H2IQ, which      |                            |
|   |                    | covers basics on |                            |
|   |                    | production,      |                            |
|   |                    | delivery,        |                            |
|   |                    | storage, safety  |                            |
|   |                    | and fuel cells.  |                            |
|   |                    | The basics       |                            |
|   |                    | content on       |                            |
|   |                    | Education        |                            |
|   |                    | appears to be    |                            |
|   |                    | different than   |                            |
|   |                    | what is          |                            |
|   |                    | presented on the |                            |
|   |                    | other HFCIT      |                            |
|   |                    | subsites.        |                            |
|   |                    |                  |                            |
|   |                    | The SETP         |                            |
|   |                    | Technologies     |                            |
|   |                    | section includes |                            |
|   |                    | content on PV,   |                            |
|   |                    | solar heating,   |                            |
|   |                    | and solar        |                            |
|   |                    | lighting, all of |                            |
|   |                    | which contain    |                            |
|   |                    | basics. SETP     |                            |
|   |                    | Technologies     |                            |
|   |                    | also includes    |                            |
|   |                    | FAQs that        |                            |
|   |                    | contain basics   |                            |
|   |                    | for              |                            |
|   |                    | concentrating    |                            |
|   |                    | solar power, PV, |                            |
|   |                    | solar heating,   |                            |
|   |                    | and solar        |                            |
|   |                    | lighting.        |                            |
|   |                    |                  |                            |
|   |                    | AFDC fuels pages |                            |
|   |                    | include basics.  |                            |
|   |                    | E.g. ethanol     |                            |
|   |                    | includes what it |                            |
|   |                    | is ethanol, how  |                            |
|   |                    | it is made,      |                            |
|   |                    | benefits, etc.   |                            |
|   |                    |                  |                            |
|   |                    | The Ethanol      |                            |
|   |                    | portal           |                            |
|   |                    | duplicates       |                            |
|   |                    | ethanol basics   |                            |
|   |                    | found on AFDC.   |                            |
|   |                    |                  |                            |
|   |                    | Clean Cities HEV |                            |
|   |                    | subsite provides |                            |
|   |                    | basic            |                            |
|   |                    | information      |                            |
|   |                    | across several   |                            |
|   |                    | sections.        |                            |
+---+--------------------+------------------+----------------------------+

+---+--------------------+------------------+----------------------------+
| 2 | EERE home page     | Users looking    | Revive the project to      |
|   |                    | for energy       | create an EERE-wide        |
|   |                    | basics don't see | resource that contains     |
|   |                    | that topic on    | basic information drawn    |
|   |                    | the home page.   | from EERE sites.           |
|   |                    |                  |                            |
|   |                    | Currently, the   | Link to the EERE-wide      |
|   |                    | only place       | resource on the EERE home  |
|   |                    | energy basics    | page, on technology basics |
|   |                    | are listed by    | pages/sections on EERE     |
|   |                    | technology is    | sites, and on other        |
|   |                    | the EERE subject | appropriate sites, e.g.,   |
|   |                    | index.           | Education, Consumer, Kids, |
|   |                    |                  | etc.                       |
+---+--------------------+------------------+----------------------------+
| 3 | Kids and Energy    |                  | Make sure these two sites  |
|   | Education and      |                  | include links to energy    |
|   | Training           |                  | basics.                    |
+---+--------------------+------------------+----------------------------+

**Table 4. Financing and Tax Credits**

+---+--------------------+------------------+----------------------------+
|   | **Sites/Pages**    | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Sites that provide | Not all sites    | As part of the EERE        |
|   | financing          | link to the EERE | Financial Opportunities    |
|   | information        | Financial        | Web site maintenance plan, |
|   |                    | Opportunities    | check all EERE sites       |
|   |                    | site. E.g., BTP. | annually to:               |
|   |                    |                  |                            |
|   |                    |                  | -   Make sure all program  |
|   |                    |                  |     sites appropriately    |
|   |                    |                  |     link to Financial      |
|   |                    |                  |     Opportunities.         |
|   |                    |                  |                            |
|   |                    |                  | -   Encourage program      |
|   |                    |                  |     sites to use common    |
|   |                    |                  |     terminology,           |
|   |                    |                  |     descriptions, etc. And |
|   |                    |                  |     to use the Financial   |
|   |                    |                  |     Opportunities site as  |
|   |                    |                  |     a guide.               |
|   |                    |                  |                            |
|   |                    |                  | -   Make sure sites are    |
|   |                    |                  |     presenting correct,    |
|   |                    |                  |     up-to-date information |
|   |                    |                  |     on financing.          |
|   |                    |                  |                            |
|   |                    |                  | -   Instead of presenting  |
|   |                    |                  |     their own information  |
|   |                    |                  |     on Grants.gov, DOE     |
|   |                    |                  |     E-Center, etc.,        |
|   |                    |                  |     encourage sites to     |
|   |                    |                  |     link to information on |
|   |                    |                  |     the Financial          |
|   |                    |                  |     Opportunities site.    |
+---+--------------------+------------------+----------------------------+

+---+--------------------+------------------+----------------------------+
| 2 | Sites that provide | Tax credits are  | Make sure EERE as a whole  |
|   | information on tax | a hot topic.     | is covering relevant tax   |
|   | credits or contain | Also, they have  | credits and that tax       |
|   | information on     | been extended.   | credit content is          |
|   | products that      |                  | up-to-date, especially in  |
|   | quality for tax    | Sites are not    | light of the extensions.   |
|   | credits            | providing        |                            |
|   |                    | information on   | Keep in mind that some     |
|   |                    | tax credits in   | AFDC tax credit            |
|   |                    | their financial  | information is in a        |
|   |                    | opportunities    | database that is not       |
|   |                    | sections. E.g.,  | searchable in EERE and     |
|   |                    | BTP and FCVT     | other search engines. Pay  |
|   |                    | have tax credit  | special attention to       |
|   |                    | information on   | optimizing static pages    |
|   |                    | their sites but  | about the database so      |
|   |                    | don't include it | those pages will come up   |
|   |                    | in their         | in searches.               |
|   |                    | financial        |                            |
|   |                    | opportunities    | Develop common             |
|   |                    | sections.        | terminology: tax credits   |
|   |                    |                  | vs. deductions vs.         |
|   |                    | Tax credit       | incentives.                |
|   |                    | treatment is not |                            |
|   |                    | standard. E.g.,  | Identify tax credit        |
|   |                    | FCVT includes a  | "authority" sites we       |
|   |                    | link on the home | should sent visitors to    |
|   |                    | page to          | for additional information |
|   |                    | EnergyStar tax   | \-- IRS, Alliance to Save  |
|   |                    | credit           | Energy,                    |
|   |                    | information and  | [www.energytaxi            |
|   |                    | also provides    | ncentives.org](http://www. |
|   |                    | tax credit       | energytaxincentives.org/), |
|   |                    | information in   | etc.                       |
|   |                    | "Facts of the    |                            |
|   |                    | Week."           | Make sure we are using the |
|   |                    |                  | same sources for           |
|   |                    | The FCVT fact of | information and that we    |
|   |                    | the week on tax  | cite information sources.  |
|   |                    | credits for HEVs |                            |
|   |                    | and advanced     | Encourage sites to use     |
|   |                    | vehicles is      | common terminology and     |
|   |                    | dated 6/12/06.   | link to authority sites.   |
|   |                    | AFDC's tax       |                            |
|   |                    | credit           | Encourage sites with tax   |
|   |                    | information on   | credit information to      |
|   |                    | the same topic   | include it in their        |
|   |                    | is dated         | Financial Opportunities    |
|   |                    | 2/22/07.         | sections.                  |
|   |                    |                  |                            |
|   |                    | AFDC contains    | Include tax credit         |
|   |                    | tax credit       | information in appropriate |
|   |                    | information in   | content to help users take |
|   |                    | the laws and     | action. I.e., link to or   |
|   |                    | incentives       | include tax credit         |
|   |                    | database. This   | information in content on  |
|   |                    | content is not   | energy-efficient windows.  |
|   |                    | searchable in    |                            |
|   |                    | the AFDC or EERE | Make sure we are           |
|   |                    | search engines.  | presenting the same        |
|   |                    |                  | information, e.g., make    |
|   |                    | AFDC also        | sure tax credit            |
|   |                    | contains pages   | information on HEVs is the |
|   |                    | outside the laws | same on AFDC as it is on   |
|   |                    | and incentives   | FCVT.                      |
|   |                    | database that    |                            |
|   |                    | cover tax        |                            |
|   |                    | credits, e.g.,   |                            |
|   |                    | <http:/          |                            |
|   |                    | /www.eere.energy |                            |
|   |                    | .gov/afdc/laws/t |                            |
|   |                    | ax_credits.html> |                            |
+---+--------------------+------------------+----------------------------+

**Table 5. Program Areas vs. Technologies**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Program sites that | Some sites       | Review all sites that have |
|   | have Program Areas | duplicate        | Program Area and           |
|   | and Technologies   | Program Areas in | Technologies sections.     |
|   |                    | Technologies,    |                            |
|   |                    | e.g., ITP.       | Recommend treatment        |
|   |                    |                  | options for Program Areas  |
|   |                    | Some sites       | and Technologies. E.g., in |
|   |                    | duplicate parts  | Program Areas, sites might |
|   |                    | of Program Areas | include a section on       |
|   |                    | in Technologies, | Research & Development     |
|   |                    | e.g., HFCIT.     | that links/refers users to |
|   |                    |                  | information contained in   |
|   |                    | Some sites       | Technologies.              |
|   |                    | direct visitors  |                            |
|   |                    | from Program     |                            |
|   |                    | Areas to         |                            |
|   |                    | Technologies via |                            |
|   |                    | left navigation, |                            |
|   |                    | e.g., FCVT.      |                            |
|   |                    |                  |                            |
|   |                    | Some sites       |                            |
|   |                    | direct visitors  |                            |
|   |                    | from Program     |                            |
|   |                    | Areas to         |                            |
|   |                    | Technologies via |                            |
|   |                    | page content,    |                            |
|   |                    | e.g., SETP.      |                            |
+---+--------------------+------------------+----------------------------+

**Table 6. Information Resources: In General**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Sites that have    | Navigation       | Review all sites that      |
|   | information        | labels vary.     | don't have Information     |
|   | resources sections | E.g., Resources  | Resources in global        |
|   | that are not in    | (ITP Best        | navigation.                |
|   | global navigation  | Practices),      |                            |
|   |                    | Weatherization   | Review current treatment.  |
|   |                    | Information      | Brainstorm solutions.      |
|   |                    | Resources        |                            |
|   |                    | (Weatherization  | If we develop a new label, |
|   |                    | Assistance       | include it on the list of  |
|   |                    | Program),        | approved labels.           |
|   |                    | Resources and    |                            |
|   |                    | Tools (Wind      |                            |
|   |                    | Powering         |                            |
|   |                    | America).        |                            |
+---+--------------------+------------------+----------------------------+
| 2 | All sites          | Sites are not    | Review information         |
|   |                    | using approved   | resources sections on all  |
|   |                    | navigation       | sites.                     |
|   |                    | labels.          |                            |
|   |                    |                  | Tighten up treatment and   |
|   |                    | Treatment is not | navigation labels.         |
|   |                    | consistent.      |                            |
|   |                    |                  | Make sure information      |
|   |                    | See below for    | resources sections are     |
|   |                    | specific         | included in maintenance    |
|   |                    | examples of      | plans.                     |
|   |                    | problems.        |                            |
|   |                    |                  | Develop recommended        |
|   |                    |                  | practices and post them in |
|   |                    |                  | EERE standards.            |
+---+--------------------+------------------+----------------------------+

**Table 6a. Information Resources: Glossary**

  --- ------------------------------------ --------------------------------
      **Sites**                            **Examples of Problems**

  1   Biomass Program                      For Researchers and For Students
                                           pages in the Information
                                           Resources section contain
                                           glossaries, but glossary is not
                                           included in the left navigation.

  2   SETP                                 The solar glossary is not
                                           included in the SETP Information
                                           Resources section.

  3   Wind and Hydropower Program          The hydropower glossary is not
                                           included on the hydropower
                                           information resources page.
  --- ------------------------------------ --------------------------------

**Table 6b. Information Resources: Publications**

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | AFDC and Clean Cities             | The publications database is  |
|   |                                   | called Document Database.     |
|   |                                   | Publications are the approved |
|   |                                   | terminology per EERE          |
|   |                                   | standards.                    |
|   |                                   |                               |
|   |                                   | Note: Publications Database   |
|   |                                   | will be used on the           |
|   |                                   | redesigned AFDC and Clean     |
|   |                                   | Cities sites.                 |
+---+-----------------------------------+-------------------------------+
| 2 | AFDC                              | Navigation for the            |
|   |                                   | publications section includes |
|   |                                   | two periodicals by title plus |
|   |                                   | a separate periodicals page.  |
|   |                                   |                               |
|   |                                   | Note: This will be fixed on   |
|   |                                   | the redesigned site.          |
+---+-----------------------------------+-------------------------------+
| 3 | FCVT                              | The program publications      |
|   |                                   | section is called Key         |
|   |                                   | Publications.                 |
|   |                                   |                               |
|   |                                   | Program plans and roadmaps    |
|   |                                   | are found in several places   |
|   |                                   | -- Key Publications, Plans    |
|   |                                   | and Roadmaps, and Partnership |
|   |                                   | Documents.                    |
+---+-----------------------------------+-------------------------------+
| 4 | FEMP                              | Three publications included   |
|   |                                   | in the News section are not   |
|   |                                   | included in Information       |
|   |                                   | Resources -- FEMP Focus,      |
|   |                                   | Monthly Update, and Insights. |
+---+-----------------------------------+-------------------------------+

**Table 6c. Information Resources: Related Links**

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Various sites                     | Navigation labels vary. E.g., |
|   |                                   | Education Resources (AFDC)    |
|   |                                   | and Education Links (GTP).    |
|   |                                   |                               |
|   |                                   | Note: The redesigned AFDC     |
|   |                                   | site will not include         |
|   |                                   | Educational Resources. AFDC   |
|   |                                   | will suggest adding some of   |
|   |                                   | the resources to the Energy   |
|   |                                   | Education and Training site.  |
+---+-----------------------------------+-------------------------------+
| 2 | SETP                              | The solar heating and solar   |
|   |                                   | lighting sections (under      |
|   |                                   | Technologies) have related    |
|   |                                   | links pages.                  |
|   |                                   |                               |
|   |                                   | -   Items on the related      |
|   |                                   |     links pages are not       |
|   |                                   |     included in the Related   |
|   |                                   |     Links section in SETP     |
|   |                                   |     Information Resources.    |
|   |                                   |                               |
|   |                                   | -   Treatment is confusing.   |
|   |                                   |     There are related link    |
|   |                                   |     pages, plus there are     |
|   |                                   |     lists of related links on |
|   |                                   |     pages such as For         |
|   |                                   |     Consumers.                |
+---+-----------------------------------+-------------------------------+
| 3 | AFDC                              | Information Resources         |
|   |                                   | contains Related Links (a     |
|   |                                   | database). There are related  |
|   |                                   | links in Education Resources, |
|   |                                   | Associations and              |
|   |                                   | Organizations, and Industry   |
|   |                                   | Contacts.                     |
|   |                                   |                               |
|   |                                   | Note: The redesigned AFDC     |
|   |                                   | site will address this issue. |
+---+-----------------------------------+-------------------------------+

**Table 6d. Information Resources: Software**

  --- ------------------------------------ --------------------------------
      **Sites**                            **Examples of Problems**

  1   BTP                                  Navigation label is Software
                                           Tools. The site linked via
                                           Software Tools is called
                                           Building Energy Software Tools
                                           Directory.

  2   ITP BestPractices                    Navigation label is Software
                                           Tools.

  3   FEMP                                 Navigation label is Access
                                           Tools. Content on this page is
                                           referred to as Analytical
                                           Software Tools and Database
                                           Tools.
  --- ------------------------------------ --------------------------------

Note: the approved navigation label is Software.

**Table 6e. Information Resources: State and Local**

  --- ------------------------------------ --------------------------------
      **Sites**                            **Examples of Problems**

  1   Biomass Program                      Navigation label is State and
                                           Regional Information.

  2   DE                                   Navigation label is State and
                                           Local Information.
  --- ------------------------------------ --------------------------------

**Table 7. Transportation Content**

+---+--------------------+------------------+----------------------------+
|   | **Sites/Pages**    | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | AFDC, FCVT, and    | From searches    | Once AFDC and Clean Cities |
|   | Clean Cities       | and creating the | are redesigned, evaluate   |
|   |                    | EERE subject and | sites along with FCVT to   |
|   |                    | site name        | determine duplicate        |
|   |                    | indexes, we have | content, gaps, and         |
|   |                    | noticed that     | potential cross-linking.   |
|   |                    | content on some  |                            |
|   |                    | topics is        |                            |
|   |                    | scattered        |                            |
|   |                    | throughout the   |                            |
|   |                    | transportation   |                            |
|   |                    | sites.           |                            |
|   |                    |                  |                            |
|   |                    | Also, content is |                            |
|   |                    | not always       |                            |
|   |                    | inter-linked.    |                            |
|   |                    |                  |                            |
|   |                    | Because content  |                            |
|   |                    | is scattered and |                            |
|   |                    | not always       |                            |
|   |                    | inter-linked, it |                            |
|   |                    | is easy for      |                            |
|   |                    | users browsing   |                            |
|   |                    | or searching to  |                            |
|   |                    | miss content.    |                            |
|   |                    |                  |                            |
|   |                    | Some of the      |                            |
|   |                    | content covers   |                            |
|   |                    | hot topics,      |                            |
|   |                    | e.g., HEVs, tax  |                            |
|   |                    | credits, etc.    |                            |
|   |                    |                  |                            |
|   |                    | Some of the      |                            |
|   |                    | content is       |                            |
|   |                    | duplicated or    |                            |
|   |                    | overlaps, e.g.,  |                            |
|   |                    | HEV, tax         |                            |
|   |                    | credits, etc.    |                            |
|   |                    |                  |                            |
|   |                    | See below for    |                            |
|   |                    | specific         |                            |
|   |                    | examples of      |                            |
|   |                    | problems.        |                            |
+---+--------------------+------------------+----------------------------+

Table 7a. Transportation Content: Ethanol

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Ethanol portal at                 | The ethanol portal consists   |
|   | [                                 | of links to AFDC.             |
|   | www.eere.energy.gov/ethanol/](htt |                               |
|   | p://www.eere.energy.gov/ethanol/) | Let's enhance the ethanol     |
|   | and AFDC                          | content on AFDC, remove the   |
|   |                                   | portal, and send users to one |
|   |                                   | resource.                     |
+---+-----------------------------------+-------------------------------+

Table 7b. Transportation Content: Fleets

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Clean Fleet Guide at              | Both sites contain            |
|   | http:                             | information for fleet         |
|   | //www.eere.energy.gov/fleetguide/ | managers. Many of the         |
|   | and AFDC                          | resources on the fleet guide  |
|   |                                   | are duplicated on AFDC.       |
|   |                                   |                               |
|   |                                   | Let's enhance the fleet       |
|   |                                   | content on AFDC, remove the   |
|   |                                   | fleet guide, and send users   |
|   |                                   | to one resource.              |
|   |                                   |                               |
|   |                                   | Note: global navigation for   |
|   |                                   | the redesigned AFDC site will |
|   |                                   | include Fleets.               |
+---+-----------------------------------+-------------------------------+

Table 7c. Transportation Content: Idle Reduction

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Clean Cities                      | Clean Cities has an Idle      |
|   |                                   | Reduction subsite -           |
|   |                                   |                               |
|   |                                   | [www.eere.energy.gov/cleanci  |
|   |                                   | ties/idle/](http://www.eere.e |
|   |                                   | nergy.gov/cleancities/idle/). |
|   |                                   |                               |
|   |                                   | Note: will be moving to AFDC  |
|   |                                   | in the near future.           |
+---+-----------------------------------+-------------------------------+
| 2 | FCVT                              | FCVT has several idle         |
|   |                                   | reduction resources:          |
|   |                                   |                               |
|   |                                   | Advanced Vehicle Testing      |
|   |                                   | Activity subsite has an idle  |
|   |                                   | reduction section -           |
|   |                                   | <http://www1.eere.ener        |
|   |                                   | gy.gov/vehiclesandfuels/avta/ |
|   |                                   | heavy_duty/idling/index.html> |
|   |                                   |                               |
|   |                                   | National Idling Reduction     |
|   |                                   | conference proceedings -      |
|   |                                   | <http://www1.eere             |
|   |                                   | .energy.gov/vehiclesandfuels/ |
|   |                                   | resources/proceedings/2004_na |
|   |                                   | tional_idling_reduction.html> |
|   |                                   |                               |
|   |                                   | National Idling Reduction     |
|   |                                   | newsletter -                  |
|   |                                   |                               |
|   |                                   | <http://www1.eere.energy      |
|   |                                   | .gov/vehiclesandfuels/resourc |
|   |                                   | es/fcvt_national_idling.html> |
+---+-----------------------------------+-------------------------------+

Table 7d. Transportation Content: HEVs

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Clean Cities                      | Clean Cities has several HEV  |
|   |                                   | resources:                    |
|   |                                   |                               |
|   |                                   | Note: HEV content will be     |
|   |                                   | moving to AFDC in the near    |
|   |                                   | future.                       |
|   |                                   |                               |
|   |                                   | HEV subsite -                 |
|   |                                   |                               |
|   |                                   | <http://www.eere              |
|   |                                   | .energy.gov/cleancities/hev/> |
|   |                                   |                               |
|   |                                   | HEV content in the            |
|   |                                   | technologies section -        |
|   |                                   | <http://www.eere.ener         |
|   |                                   | gy.gov/cleancities/hevs.html> |
|   |                                   |                               |
|   |                                   | HEV content in the Advanced   |
|   |                                   | Technology Vehicles subsite - |
|   |                                   | <http://www.eere              |
|   |                                   | .energy.gov/cleancities/atv/> |
|   |                                   |                               |
|   |                                   | Note: this site was recently  |
|   |                                   | removed from service.         |
|   |                                   |                               |
|   |                                   | HEV animation on the Fuel     |
|   |                                   | Economy subsite -             |
|   |                                   |                               |
|   |                                   | <http:/                       |
|   |                                   | /www.eere.energy.gov/cleancit |
|   |                                   | ies/fueleconomy/toolkit.html> |
|   |                                   |                               |
|   |                                   | Note: the Fuel Economy        |
|   |                                   | subsite will be moving to     |
|   |                                   | AFDC in the near future.      |
+---+-----------------------------------+-------------------------------+

+---+-----------------------------------+-------------------------------+
| 2 | FCVT                              | FCVT has several HEV          |
|   |                                   | resources:                    |
|   |                                   |                               |
|   |                                   | Advanced Vehicle Testing      |
|   |                                   | Activity subsite has an HEV   |
|   |                                   | section -                     |
|   |                                   |                               |
|   |                                   | <http://www1.eere.e           |
|   |                                   | nergy.gov/vehiclesandfuels/av |
|   |                                   | ta/light_duty/hev/index.html> |
|   |                                   |                               |
|   |                                   | HEV info in the Technologies  |
|   |                                   | section -                     |
|   |                                   | <http://www1.eere.en          |
|   |                                   | ergy.gov/vehiclesandfuels/tec |
|   |                                   | hnologies/systems/index.html> |
|   |                                   |                               |
|   |                                   | FCVT links to the HEV info in |
|   |                                   | the Technologies section via  |
|   |                                   | the left navigation in        |
|   |                                   | Program Areas                 |
|   |                                   |                               |
|   |                                   | <http://www1.                 |
|   |                                   | eere.energy.gov/vehiclesandfu |
|   |                                   | els/program_areas/index.html> |
|   |                                   |                               |
|   |                                   | Facts of the week have often  |
|   |                                   | covered HEVs -                |
|   |                                   | <http://ww                    |
|   |                                   | w1.eere.energy.gov/vehiclesan |
|   |                                   | dfuels/facts/2007_index.html> |
+---+-----------------------------------+-------------------------------+

Table 7e. Transportation Content: Tax Credits

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | AFDC and FCVT                     | AFDC has information on tax   |
|   |                                   | credits for hybrids and       |
|   |                                   | advanced technology           |
|   |                                   | vehicles -                    |
|   |                                   | <http://www.eere.energy.gov   |
|   |                                   | /afdc/laws/tax_credits.html>. |
|   |                                   |                               |
|   |                                   | So does FCVT -                |
|   |                                   | <http://www1.eere.            |
|   |                                   | energy.gov/vehiclesandfuels/f |
|   |                                   | acts/2006_fcvt_fotw428.html>. |
|   |                                   |                               |
|   |                                   | FCVT's information is a fact  |
|   |                                   | of the week dated 6/12/06;    |
|   |                                   | AFDC's information is dated   |
|   |                                   | 2/22/07.                      |
|   |                                   |                               |
|   |                                   | See Table 5 on Financing and  |
|   |                                   | Tax Credits for additional    |
|   |                                   | comments on tax credits.      |
+---+-----------------------------------+-------------------------------+

**Table 8. Consumer Content**

+---+--------------------+------------------+----------------------------+
|   | **Sites/Pages**    | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Various sites      | There are three  | Consider having one source |
|   |                    | consumer sites:  | of consumer content and    |
|   |                    | Consumer Guide,  | linking to it throughout   |
|   |                    | Tips (English),  | EERE.                      |
|   |                    | and Tips         |                            |
|   |                    | (Spanish).       | If we decide against one   |
|   |                    |                  | source of consumer         |
|   |                    | Other EERE sites | content, we should         |
|   |                    | provide          | inventory all consumer     |
|   |                    | information for  | content and make sure      |
|   |                    | consu            | we're not providing        |
|   |                    | mers/homeowners, | conflicting information.   |
|   |                    | e.g.: Biomass    |                            |
|   |                    | Program, BTP,    |                            |
|   |                    | GTP, SETP, and   |                            |
|   |                    | Wind and Hydro.  |                            |
|   |                    |                  |                            |
|   |                    | BTP provides     |                            |
|   |                    | information for  |                            |
|   |                    | homeowners in    |                            |
|   |                    | two places:      |                            |
|   |                    | Building Toolbox |                            |
|   |                    | and Energy       |                            |
|   |                    | Solutions for    |                            |
|   |                    | Your Building    |                            |
|   |                    |                  |                            |
|   |                    | FEMP procurement |                            |
|   |                    | contains         |                            |
|   |                    | information on   |                            |
|   |                    | energy-efficient |                            |
|   |                    | products, which  |                            |
|   |                    | consumers visit  |                            |
|   |                    | via search       |                            |
|   |                    | engines.         |                            |
|   |                    |                  |                            |
|   |                    | Navigation       |                            |
|   |                    | labels are not   |                            |
|   |                    | consistent,      |                            |
|   |                    | e.g.,            |                            |
|   |                    |                  |                            |
|   |                    | -   Biomass --   |                            |
|   |                    |     For          |                            |
|   |                    |     Consumers    |                            |
|   |                    |                  |                            |
|   |                    | -   GTP --       |                            |
|   |                    |     Homeowner    |                            |
|   |                    |     Links        |                            |
|   |                    |                  |                            |
|   |                    | -   SETP -- For  |                            |
|   |                    |     Consumers    |                            |
|   |                    |                  |                            |
|   |                    | -   Wind --      |                            |
|   |                    |     Consumer     |                            |
|   |                    |     FAQs         |                            |
|   |                    |                  |                            |
|   |                    | Some topics --   |                            |
|   |                    | including        |                            |
|   |                    | popular topics   |                            |
|   |                    | \-- are covered  |                            |
|   |                    | on several       |                            |
|   |                    | sites.           |                            |
|   |                    |                  |                            |
|   |                    | Below is a       |                            |
|   |                    | detailed example |                            |
|   |                    | of coverage of a |                            |
|   |                    | popular topic    |                            |
|   |                    | across EERE      |                            |
|   |                    | sites -- water   |                            |
|   |                    | heating.         |                            |
|   |                    |                  |                            |
|   |                    | There are other  |                            |
|   |                    | examples of      |                            |
|   |                    | duplicate        |                            |
|   |                    | content/overlap, |                            |
|   |                    | including tips   |                            |
|   |                    | for renters,     |                            |
|   |                    | insulation,      |                            |
|   |                    | heating and      |                            |
|   |                    | cooling,         |                            |
|   |                    | lighting,        |                            |
|   |                    | windows,         |                            |
|   |                    | appliances,      |                            |
|   |                    | energy audits,   |                            |
|   |                    | etc.             |                            |
+---+--------------------+------------------+----------------------------+

Table 8a. Consumer Content: Water Heating

+---+-----------------------------------+-------------------------------+
|   | **Sites**                         | **Examples of Problems**      |
+---+-----------------------------------+-------------------------------+
| 1 | Consumer Guide, BTP, SETP, and    | The Consumer Guide has an     |
|   | Energy Savers Tips                | entire section on water       |
|   |                                   | heating that covers           |
|   |                                   | selection, types, energy      |
|   |                                   | efficiency, solar water       |
|   |                                   | heating, and pool heating. It |
|   |                                   | provides links to product     |
|   |                                   | information and other         |
|   |                                   | resources.                    |
|   |                                   |                               |
|   |                                   | The components section in the |
|   |                                   | BTP Building Toolbox contains |
|   |                                   | information on water heating, |
|   |                                   | including energy efficiency,  |
|   |                                   | demand systems, and solar     |
|   |                                   | systems.                      |
|   |                                   |                               |
|   |                                   | The homes section in BTP's    |
|   |                                   | Energy Solutions for Your     |
|   |                                   | Building contains information |
|   |                                   | on selection and reducing     |
|   |                                   | energy and water. It contains |
|   |                                   | links to product information  |
|   |                                   | and other resources.          |
|   |                                   |                               |
|   |                                   | The solar heating section in  |
|   |                                   | SETP's Technologies section   |
|   |                                   | includes content on solar     |
|   |                                   | water heating.                |
|   |                                   |                               |
|   |                                   | Energy Savers Tips includes   |
|   |                                   | content on water heating:     |
|   |                                   | saving energy, solar water    |
|   |                                   | heating, etc.                 |
|   |                                   |                               |
|   |                                   | Note: Water heating is a      |
|   |                                   | popular topic year 'round;    |
|   |                                   | tankless water heaters is     |
|   |                                   | also a popular topic.         |
+---+-----------------------------------+-------------------------------+

**Table 9. Kids and Educational Resources**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Various sites      | EERE has a Kids  | Identify all content for   |
|   |                    | site and a site  | kids, students, and        |
|   |                    | devoted to       | educators.                 |
|   |                    | Education and    |                            |
|   |                    | Training.        | Brainstorm ideas for       |
|   |                    |                  | handling content for kids, |
|   |                    | Some EERE sites  | students, and educators.   |
|   |                    | have kids and    |                            |
|   |                    | education        | One solution might be to   |
|   |                    | sections.        | have all content for kids, |
|   |                    |                  | students, and educators    |
|   |                    | The Kids and     | live on Kids or Education  |
|   |                    | Energy Education | and Training. EERE sites   |
|   |                    | and Training     | could link to content,     |
|   |                    | sites don't      | which would save money and |
|   |                    | always include   | maintenance effort.        |
|   |                    | the resources    |                            |
|   |                    | that are on      | One exception might be the |
|   |                    | other EERE       | Hydrogen subsite for       |
|   |                    | sites.           | Education.                 |
|   |                    |                  |                            |
|   |                    | Here are         | Include links to basic     |
|   |                    | examples of kids | information on the Kids    |
|   |                    | and educational  | and Energy Education and   |
|   |                    | content on EERE  | Training sites.            |
|   |                    | sites:           |                            |
|   |                    |                  | Note: Redesigned AFDC site |
|   |                    | Information      | will no longer include     |
|   |                    | Resources on the | Educational Resources.     |
|   |                    | Biomass Program  | AFDC will suggest adding   |
|   |                    | site includes a  | some of the resources to   |
|   |                    | section For      | the Energy Education and   |
|   |                    | Students, which  | Training site.             |
|   |                    | includes basics. |                            |
|   |                    |                  |                            |
|   |                    | Information      |                            |
|   |                    | Resources on GTP |                            |
|   |                    | includes         |                            |
|   |                    | Education Links  |                            |
|   |                    | for kids and     |                            |
|   |                    | teachers, plus a |                            |
|   |                    | list of          |                            |
|   |                    | universities     |                            |
|   |                    | that offer       |                            |
|   |                    | geothermal       |                            |
|   |                    | programs.        |                            |
|   |                    |                  |                            |
|   |                    | Information      |                            |
|   |                    | Resources on     |                            |
|   |                    | SETP includes PV |                            |
|   |                    | information for  |                            |
|   |                    | Students,        |                            |
|   |                    | Educators, and   |                            |
|   |                    | Trainers. (Note: |                            |
|   |                    | several links    |                            |
|   |                    | are not          |                            |
|   |                    | working.)        |                            |
|   |                    |                  |                            |
|   |                    | FCVT lists       |                            |
|   |                    | Educational      |                            |
|   |                    | Activities under |                            |
|   |                    | Deployment.      |                            |
|   |                    |                  |                            |
|   |                    | Information      |                            |
|   |                    | Resources on     |                            |
|   |                    | AFDC includes    |                            |
|   |                    | Education        |                            |
|   |                    | Resources.       |                            |
+---+--------------------+------------------+----------------------------+

**Table 10. Contacts and Organization**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | Various sites      | Per EERE         | Brainstorm ideas for       |
|   |                    | standards, each  | treatment that would work  |
|   |                    | site must        | across sites. The solution |
|   |                    | provide a        | might be something like    |
|   |                    | contacts page.   | this:                      |
|   |                    |                  |                            |
|   |                    | Providing        | -   Sites should provide   |
|   |                    | contact          |     separate pages for     |
|   |                    | information is   |     organization           |
|   |                    | also a           |     information and        |
|   |                    | recommended      |     contacts.              |
|   |                    | practice on      |                            |
|   |                    | WebContent.gov.  | -   The approved label for |
|   |                    |                  |     the contacts page is   |
|   |                    | Navigation       |     Contacts.              |
|   |                    | labels and       |                            |
|   |                    | treatment for    | -   The approved label for |
|   |                    | contacts and     |     the organization page  |
|   |                    | organization is  |     is Organization.       |
|   |                    | not consistent   |                            |
|   |                    | across EERE      | Make sure all sites        |
|   |                    | sites. Also, not | contain a contacts page.   |
|   |                    | all EERE sites   |                            |
|   |                    | have contacts.   |                            |
|   |                    |                  |                            |
|   |                    | Examples of      |                            |
|   |                    | contacts and     |                            |
|   |                    | organization     |                            |
|   |                    | problems found   |                            |
|   |                    | in About         |                            |
|   |                    | sections:        |                            |
|   |                    |                  |                            |
|   |                    | Biomass Program  |                            |
|   |                    | has a Contacts   |                            |
|   |                    | page.            |                            |
|   |                    | Organization     |                            |
|   |                    | Chart is a       |                            |
|   |                    | sub-page under   |                            |
|   |                    | Contacts, which  |                            |
|   |                    | is easy for      |                            |
|   |                    | users to miss.   |                            |
|   |                    |                  |                            |
|   |                    | FCVT content is  |                            |
|   |                    | labeled          |                            |
|   |                    | Organization &   |                            |
|   |                    | Contacts.        |                            |
|   |                    |                  |                            |
|   |                    | HFCIT content is |                            |
|   |                    | labeled          |                            |
|   |                    | Organization     |                            |
|   |                    | Chart &          |                            |
|   |                    | Contacts.        |                            |
|   |                    |                  |                            |
|   |                    | On the Wind and  |                            |
|   |                    | Hydropower site, |                            |
|   |                    | Wind content is  |                            |
|   |                    | labeled Contacts |                            |
|   |                    | & Organization   |                            |
|   |                    | Chart.           |                            |
+---+--------------------+------------------+----------------------------+

**Table 11. Navigation**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | All sites with     | Except for FEMP, | Reevaluate the treatment   |
|   | News sections      | news and events  | of news on sites.          |
|   |                    | sections do not  |                            |
|   |                    | have left        |                            |
|   |                    | navigation.      |                            |
+---+--------------------+------------------+----------------------------+
| 2 | Various sites      | Some sites have  | Identify left navigation   |
|   |                    | left navigation  | links that takes users     |
|   |                    | that links       | directly to pages or       |
|   |                    | directly to      | sites.                     |
|   |                    | somewhere else   |                            |
|   |                    | on the site or   | Conduct a few quick        |
|   |                    | to another site. | usability tests to see how |
|   |                    |                  | users react to direct      |
|   |                    | The links would  | links.                     |
|   |                    | be more          |                            |
|   |                    | meaningful to    | Brainstorm solutions and   |
|   |                    | users if sites   | conduct usability testing. |
|   |                    | put the links    | The solution might be      |
|   |                    | into context.    | something like this:       |
|   |                    | i.e., tell users |                            |
|   |                    | why they should  | -   Require pre-pages when |
|   |                    | go there and     |     links go offsite.      |
|   |                    | what they will   |     E.g., Clean Cities     |
|   |                    | find.            |     links directly to AFDC |
|   |                    |                  |     in left navigation in  |
|   |                    | Examples:        |     CC Information         |
|   |                    |                  |     Resources. The link in |
|   |                    | Some program     |     left navigation should |
|   |                    | sites send users |     go to a page that      |
|   |                    | to Technologies  |     provides context --    |
|   |                    | sections         |     that tells users why   |
|   |                    | directly from    |     AFDC is a valuable     |
|   |                    | left navigation  |     resource, links to the |
|   |                    | in Program       |     AFDC home page, etc.   |
|   |                    | Areas. See Table |                            |
|   |                    | 6 Program Areas  | -   Recommend pre-pages    |
|   |                    | and Technologies |     for onsite links to    |
|   |                    | for more         |     give users additional  |
|   |                    | details.         |     or needed context.     |
|   |                    |                  |     E.g., instead of       |
|   |                    | Some program     |     linking to Building    |
|   |                    | sites send users |     America directly from  |
|   |                    | to deployment    |     left navigation in BTP |
|   |                    | sites directly   |     Program Areas, have    |
|   |                    | from Deployment  |     pre-page that tells    |
|   |                    | button in global |     how BA is a major      |
|   |                    | navigation. See  |     program area, provides |
|   |                    | Table 13 for     |     an introduction to BA, |
|   |                    | more details.    |     links to the BA home   |
|   |                    |                  |     page, etc. (Note: the  |
|   |                    | In Information   |     BA home page does not  |
|   |                    | Resources, AFDC  |     indicate that BA is a  |
|   |                    | sends users      |     major BTP program      |
|   |                    | directly to      |     area, so this          |
|   |                    | Clean Fleet      |     treatment would        |
|   |                    | Guide.           |     provide useful         |
|   |                    |                  |     information to users.) |
|   |                    | In Information   |                            |
|   |                    | Resources, Clean | Note: The redesigned AFDC  |
|   |                    | Cities sends     | and Clean Cities sites     |
|   |                    | users directly   | will have pages linked in  |
|   |                    | to AFDC.         | left navigation that       |
|   |                    |                  | provide context for        |
|   |                    | Note: EERE has a | offsite links.             |
|   |                    | new linking      |                            |
|   |                    | standard that    |                            |
|   |                    | recommends       |                            |
|   |                    | notifying users  |                            |
|   |                    | when they are    |                            |
|   |                    | leaving one EERE |                            |
|   |                    | site for         |                            |
|   |                    | another.         |                            |
+---+--------------------+------------------+----------------------------+

**Table 12. Deployment**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | All program sites  | Some program     | Review deployment content  |
|   |                    | sites send users | on all program sites.      |
|   |                    | to deployment    |                            |
|   |                    | sites directly   | It's been awhile since     |
|   |                    | from Deployment  | some of the deployment     |
|   |                    | button in global | content was posted. Make   |
|   |                    | navigation.      | sure it is current and     |
|   |                    | E.g., ITP        | complete.                  |
|   |                    | deployment goes  |                            |
|   |                    | directly to      | If we make it a standard   |
|   |                    | BestPractices,   | to include a page for      |
|   |                    | Wind and Hydro   | linked content, update the |
|   |                    | deployment goes  | sites that have direct     |
|   |                    | directly to Wind | links. See Table 12 for    |
|   |                    | Powering         | details.                   |
|   |                    | America, etc.    |                            |
|   |                    |                  | FCVT: remove the           |
|   |                    | Some program     | navigation button for      |
|   |                    | sites have a     | Educational Activities and |
|   |                    | single page of   | put the two activities     |
|   |                    | text about       | directly in left           |
|   |                    | deployment,      | navigation.                |
|   |                    | e.g., Biomass    |                            |
|   |                    | Program and      |                            |
|   |                    | HFCIT.           |                            |
|   |                    |                  |                            |
|   |                    | FCVT deployment  |                            |
|   |                    | includes a       |                            |
|   |                    | button for       |                            |
|   |                    | Educational      |                            |
|   |                    | Activities,      |                            |
|   |                    | under which      |                            |
|   |                    | there are two    |                            |
|   |                    | sites.           |                            |
+---+--------------------+------------------+----------------------------+

**Table 13. Home Pages**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | EERE home page     | Current EERE     | Next redesign, add         |
|   |                    | home page lacks  | aboutness to the home      |
|   |                    | aboutness.       | page.                      |
|   |                    |                  |                            |
|   |                    | It also lacks    | Gerry McGovern suggests    |
|   |                    | topics,          | "telling it like it is."   |
|   |                    | including        | Tell users that the site   |
|   |                    | popular topics   | focuses on program areas   |
|   |                    | such as          | and also provides          |
|   |                    | weatherization   | information on             |
|   |                    | assistance,      | technologies related to    |
|   |                    | alternative      | our program areas. And     |
|   |                    | fuels, etc.      | that they will also find   |
|   |                    |                  | information by audience    |
|   |                    | Note:            | and topic, etc.            |
|   |                    | Webcontent.gov   |                            |
|   |                    | encourages site  | Brainstorm about content   |
|   |                    | to include       | for the home page. How can |
|   |                    | topics on home   | we include more topics.    |
|   |                    | pages.           | What are popular topics    |
|   |                    |                  | and important tasks for    |
|   |                    | The list of      | our most important users.  |
|   |                    | items in Quick   | How can we better direct   |
|   |                    | Links could use  | users to content that is   |
|   |                    | wordsmithing.    | in demand.                 |
|   |                    |                  |                            |
|   |                    |                  | With limited space, what   |
|   |                    |                  | topics can we include on   |
|   |                    |                  | the home page. How do we   |
|   |                    |                  | get people to other        |
|   |                    |                  | topics.                    |
+---+--------------------+------------------+----------------------------+
| 2 | Other home pages.  | Some haven't     | Do site reviews.           |
|   |                    | changed much     |                            |
|   |                    | since they went  | Encourage sites to include |
|   |                    | live.            | more topics on their home  |
|   |                    |                  | pages.                     |
+---+--------------------+------------------+----------------------------+

**Table 14. Content Management**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | All EERE sites     | As of March 19,  | Do site reviews, conduct   |
|   |                    | 2007, EERE       | content inventories,       |
|   |                    | contains over 39 | identify key tasks, etc.   |
|   |                    | thousand Web     | Identify content we can    |
|   |                    | documents --     | update or remove.          |
|   |                    | HTML pages,      |                            |
|   |                    | PDFs, Word,      | Use statistics, search     |
|   |                    | Excel,           | logs, and Webmaster and    |
|   |                    | PowerPoint       | Information Center         |
|   |                    | files, etc.      | inquiries, and other       |
|   |                    |                  | resources to help make     |
|   |                    | It is becoming   | decisions.                 |
|   |                    | more difficult   |                            |
|   |                    | to browse EERE   | See tables above for       |
|   |                    | content.         | suggestions on reducing    |
|   |                    |                  | content, consolidating     |
|   |                    | Content          | content, etc. I.e.,        |
|   |                    | management       | consolidate content for    |
|   |                    | experts such as  | kids on the Kids site,     |
|   |                    | Gerry McGovern   | create a collection of     |
|   |                    | are urging sites | information on basics to   |
|   |                    | to keep their    | link to throughout EERE,   |
|   |                    | content lean and | etc.                       |
|   |                    | simple, to focus |                            |
|   |                    | on tasks users   |                            |
|   |                    | want to          |                            |
|   |                    | accomplish, and  |                            |
|   |                    | to avoid being   |                            |
|   |                    | "putter uppers." |                            |
+---+--------------------+------------------+----------------------------+

**Table 15. Search and Search Optimization**

+---+--------------------+------------------+----------------------------+
|   | **Sites**          | **Bac            | **Suggestions**            |
|   |                    | kground/Issues** |                            |
+---+--------------------+------------------+----------------------------+
| 1 | All EERE sites     | Some of the      | Work on search after       |
|   |                    | problem areas    | completing content         |
|   |                    | identified in    | management tasks outlined  |
|   |                    | the tables above | in Table 15.               |
|   |                    | affect search    |                            |
|   |                    | results. E.g.,   | Do popular searches,       |
|   |                    | coverage of      | searches on popular        |
|   |                    | topics across    | topics, searches related   |
|   |                    | several sites,   | to top tasks, etc. to see  |
|   |                    | terminology,     | what users are finding in  |
|   |                    | having more than | searches in EERE search    |
|   |                    | 39 thousand      | engines.                   |
|   |                    | documents, etc.  |                            |
|   |                    |                  | Review content that ranks  |
|   |                    | Let's think      | high, identify gaps        |
|   |                    | about the        | (content that is not       |
|   |                    | content we want  | coming up), and adjust     |
|   |                    | people to find   | search optimization if     |
|   |                    | in search        | necessary.                 |
|   |                    | results. I.e.,   |                            |
|   |                    | for searches on  | Do a similar exercise in   |
|   |                    | hybrid electric  | commercial search engines  |
|   |                    | vehicles, what   | such as Google, Yahoo, and |
|   |                    | content do we    | MSN.                       |
|   |                    | want to rank     |                            |
|   |                    | highest, what    | Explore the best bets      |
|   |                    | site(s) do we    | feature in Ultraseek.      |
|   |                    | want to lead     | Would that work with the   |
|   |                    | them to, etc.    | EERE configuration --      |
|   |                    |                  | mothership search that     |
|   |                    | What are users   | draws content from subsite |
|   |                    | finding via      | search. Would best bets we |
|   |                    | searches -- PDFs | set up for subsites work   |
|   |                    | or single        | at the mothership level    |
|   |                    | documents on     | and vice-versa.            |
|   |                    | topics, which    | Considering the volume of  |
|   |                    | can be dead      | EERE content, current      |
|   |                    | ends. Or are     | rankings, popular topics,  |
|   |                    | users finding    | popular content, top       |
|   |                    | sites that       | tasks, etc., could we add  |
|   |                    | provide access   | value by highlighting      |
|   |                    | to a body of     | sites or Web documents in  |
|   |                    | content on the   | selected search results.   |
|   |                    | search topic.    |                            |
|   |                    |                  | Instead of best bets,      |
|   |                    |                  | would our time and effort  |
|   |                    |                  | be better spent on content |
|   |                    |                  | management and             |
|   |                    |                  | optimization strategies to |
|   |                    |                  | help people find key       |
|   |                    |                  | content in both EERE and   |
|   |                    |                  | commercial search engines. |
+---+--------------------+------------------+----------------------------+

/eerecontentanalysistables041107.doc