Voluntary Report - public distribution

**Date:** 4/15/2004

**GAIN Report Number:** NL4013

NL4013

**Netherlands**

**Promotion Opportunities**

**Annual**

**2004**

**Approved by:**

![](media/image1.wmf)Roger Wentzel

U.S. Embassy, The Hague

**Prepared by:**

Mary Ann Kurvink

**Report Highlights:**

FAS The Hague reports on upcoming promotional events and trade shows
within The Netherlands

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

The Hague \[NL1\]

\[NL\]

*"The promotional activities listed are provided for informational
purposes only.*

*No endorsement should be implied unless specifically stated. Terms and
conditions of participation are the responsibility of the activity
organizer."*

# Section I FAS/W Endorsed Trade Show

+---------+-------------------------+----------+----------------------+
| *       | **Event**               | **Lo     | *                    |
| *Date** |                         | cation** | *Contact/Organizer** |
+---------+-------------------------+----------+----------------------+
| Nov     | HI Europe               | Am       | Sharon Cook          |
| 16-18   |                         | sterdam, |                      |
|         | Health Ingredients      |          | U.S. Department of   |
| 2004    | conference and trade    | RAI      | Agriculture          |
|         | show                    |          |                      |
|         |                         |          | FAS Trade Show       |
|         | [www.hi-events.com](htt |          | Office               |
|         | p://www.hi-events.com/) |          |                      |
|         |                         |          | Tel: +1-202-720-3425 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <Sharo               |
|         |                         |          | n.Cook@fas.usda.gov> |
+---------+-------------------------+----------+----------------------+
| HI      |                         |          |                      |
| Europe  |                         |          |                      |
| 2004 is |                         |          |                      |
| the     |                         |          |                      |
| leading |                         |          |                      |
| exh     |                         |          |                      |
| ibition |                         |          |                      |
| and     |                         |          |                      |
| con     |                         |          |                      |
| ference |                         |          |                      |
| solely  |                         |          |                      |
| de      |                         |          |                      |
| dicated |                         |          |                      |
| to the  |                         |          |                      |
| health  |                         |          |                      |
| food    |                         |          |                      |
| ingr    |                         |          |                      |
| edients |                         |          |                      |
| i       |                         |          |                      |
| ndustry |                         |          |                      |
| in      |                         |          |                      |
| Europe  |                         |          |                      |
| this    |                         |          |                      |
| year.   |                         |          |                      |
| This    |                         |          |                      |
| show    |                         |          |                      |
| offers  |                         |          |                      |
| a       |                         |          |                      |
| p       |                         |          |                      |
| latform |                         |          |                      |
| for     |                         |          |                      |
| health, |                         |          |                      |
| fun     |                         |          |                      |
| ctional |                         |          |                      |
| and     |                         |          |                      |
| organic |                         |          |                      |
| food    |                         |          |                      |
| su      |                         |          |                      |
| ppliers |                         |          |                      |
| to      |                         |          |                      |
| e       |                         |          |                      |
| xchange |                         |          |                      |
| ideas,  |                         |          |                      |
| discuss |                         |          |                      |
| new     |                         |          |                      |
| develo  |                         |          |                      |
| pments, |                         |          |                      |
| and     |                         |          |                      |
| sell    |                         |          |                      |
| p       |                         |          |                      |
| roduct. |                         |          |                      |
+---------+-------------------------+----------+----------------------+

# Section II Other Trade Shows

+---------+-------------------------+----------+----------------------+
| *       | **Event**               | **Lo     | *                    |
| *Date** |                         | cation** | *Contact/Organizer** |
+---------+-------------------------+----------+----------------------+
| Jan     | **Horecava**            | Am       | Project Manager      |
| 10-13,  |                         | sterdam, |                      |
| 2005    | Hotel, restaurant and   | RAI      | Amsterdam RAI        |
|         | catering trade show     |          |                      |
|         |                         |          | T                    |
|         | [www.horecava.nl](h     |          | el:+31-(0)20-5491212 |
|         | ttp://www.horecava.nl/) |          |                      |
|         |                         |          | Fax:                 |
|         |                         |          | +31-(0)20-5491839    |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <horecava@rai.nl>    |
+---------+-------------------------+----------+----------------------+
| H       |                         |          |                      |
| orecava |                         |          |                      |
| is a    |                         |          |                      |
| food    |                         |          |                      |
| service |                         |          |                      |
| trade   |                         |          |                      |
| fair    |                         |          |                      |
| with    |                         |          |                      |
| over    |                         |          |                      |
| 750     |                         |          |                      |
| exhi    |                         |          |                      |
| bitors. |                         |          |                      |
| H       |                         |          |                      |
| orecava |                         |          |                      |
| e       |                         |          |                      |
| xhibits |                         |          |                      |
| a broad |                         |          |                      |
| s       |                         |          |                      |
| pectrum |                         |          |                      |
| of      |                         |          |                      |
| pr      |                         |          |                      |
| oducts, |                         |          |                      |
| ranging |                         |          |                      |
| from    |                         |          |                      |
| aut     |                         |          |                      |
| omation |                         |          |                      |
| to      |                         |          |                      |
| f       |                         |          |                      |
| ittings |                         |          |                      |
| and     |                         |          |                      |
| furn    |                         |          |                      |
| ishings |                         |          |                      |
| and     |                         |          |                      |
| from    |                         |          |                      |
| food    |                         |          |                      |
| and     |                         |          |                      |
| b       |                         |          |                      |
| everage |                         |          |                      |
| to food |                         |          |                      |
| equ     |                         |          |                      |
| ipment. |                         |          |                      |
| H       |                         |          |                      |
| orecava |                         |          |                      |
| is      |                         |          |                      |
| con     |                         |          |                      |
| sidered |                         |          |                      |
| the     |                         |          |                      |
| s       |                         |          |                      |
| howcase |                         |          |                      |
| for     |                         |          |                      |
| inn     |                         |          |                      |
| ovation |                         |          |                      |
| in the  |                         |          |                      |
| na      |                         |          |                      |
| tional, |                         |          |                      |
| hosp    |                         |          |                      |
| itality |                         |          |                      |
| and     |                         |          |                      |
| c       |                         |          |                      |
| atering |                         |          |                      |
| s       |                         |          |                      |
| ectors. |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| Jan     | **European Fine Food    | Maa      | Mr. R Rose           |
| 24-26,  | Fair**                  | stricht, |                      |
| 2005    |                         | MECC     | MECC Maastricht      |
|         | "Where the top chefs of |          |                      |
|         | gastronomy meet"        |          | T                    |
|         |                         |          | el:+31-(0)43-3838383 |
|         | Hotel and Restaurant    |          |                      |
|         | Show                    |          | F                    |
|         |                         |          | ax:+31-(0)43-3838300 |
|         | [www.efff.n             |          |                      |
|         | l](http://www.efff.nl/) |          | Email:               |
|         |                         |          | <efff@mecc.nl>       |
+---------+-------------------------+----------+----------------------+
| E       |                         |          |                      |
| uropean |                         |          |                      |
| Fine    |                         |          |                      |
| Food    |                         |          |                      |
| Fair is |                         |          |                      |
| a       |                         |          |                      |
| spec    |                         |          |                      |
| ialized |                         |          |                      |
| trade   |                         |          |                      |
| show    |                         |          |                      |
| that    |                         |          |                      |
| e       |                         |          |                      |
| xhibits |                         |          |                      |
| exc     |                         |          |                      |
| lusive, |                         |          |                      |
| fresh,  |                         |          |                      |
| natural |                         |          |                      |
| and     |                         |          |                      |
| trad    |                         |          |                      |
| itional |                         |          |                      |
| pr      |                         |          |                      |
| oducts. |                         |          |                      |
| The     |                         |          |                      |
| ass     |                         |          |                      |
| ortment |                         |          |                      |
| enco    |                         |          |                      |
| mpasses |                         |          |                      |
| meat,   |                         |          |                      |
| fish,   |                         |          |                      |
| crust   |                         |          |                      |
| aceans, |                         |          |                      |
| game &  |                         |          |                      |
| p       |                         |          |                      |
| oultry, |                         |          |                      |
| fresh   |                         |          |                      |
| veg     |                         |          |                      |
| etables |                         |          |                      |
| and     |                         |          |                      |
| fruit,  |                         |          |                      |
| dairy,  |                         |          |                      |
| pati    |                         |          |                      |
| sserie, |                         |          |                      |
| tr      |                         |          |                      |
| uffles, |                         |          |                      |
| coffee, |                         |          |                      |
| cigars  |                         |          |                      |
| and     |                         |          |                      |
| mineral |                         |          |                      |
| waters. |                         |          |                      |
| Due to  |                         |          |                      |
| the     |                         |          |                      |
| l       |                         |          |                      |
| ocation |                         |          |                      |
| of this |                         |          |                      |
| trade   |                         |          |                      |
| show it |                         |          |                      |
| a       |                         |          |                      |
| ttracts |                         |          |                      |
| v       |                         |          |                      |
| isitors |                         |          |                      |
| from    |                         |          |                      |
| the     |                         |          |                      |
| neigh   |                         |          |                      |
| bouring |                         |          |                      |
| co      |                         |          |                      |
| untries |                         |          |                      |
| such as |                         |          |                      |
| Belgium |                         |          |                      |
| and     |                         |          |                      |
| G       |                         |          |                      |
| ermany. |                         |          |                      |
| This    |                         |          |                      |
| trade   |                         |          |                      |
| show is |                         |          |                      |
| held    |                         |          |                      |
| a       |                         |          |                      |
| nnually |                         |          |                      |
| in      |                         |          |                      |
| Maa     |                         |          |                      |
| tricht. |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| Apr     | **National Food Week**  | Utrecht, | Project Manager      |
| 06-08,  |                         | J        |                      |
| 2005    | Inspirational platform  | aarbeurs | Jaarbeurs            |
|         | for the food branch.    |          | Exhibitions & Media  |
|         |                         |          |                      |
|         | [www.nationale          |          | T                    |
|         | foodweek.nl](http://www |          | el:+31-(0)30-2952767 |
|         | .nationalefoodweek.nl/) |          |                      |
|         |                         |          | F                    |
|         |                         |          | ax:+31-(0)30-2952814 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <info@n              |
|         |                         |          | ationalefoodweek.nl> |
+---------+-------------------------+----------+----------------------+
| The     |                         |          |                      |
| N       |                         |          |                      |
| ational |                         |          |                      |
| Food    |                         |          |                      |
| Week is |                         |          |                      |
| the     |                         |          |                      |
| largest |                         |          |                      |
| trade   |                         |          |                      |
| fair of |                         |          |                      |
| its     |                         |          |                      |
| kind    |                         |          |                      |
| for the |                         |          |                      |
| Dutch   |                         |          |                      |
| food    |                         |          |                      |
| sector. |                         |          |                      |
| Its     |                         |          |                      |
| all     |                         |          |                      |
| ‑in‑one |                         |          |                      |
| concept |                         |          |                      |
| c       |                         |          |                      |
| ombines |                         |          |                      |
| product |                         |          |                      |
| groups, |                         |          |                      |
| visitor |                         |          |                      |
| groups, |                         |          |                      |
| ass     |                         |          |                      |
| ociated |                         |          |                      |
| trade   |                         |          |                      |
| fairs,  |                         |          |                      |
| con     |                         |          |                      |
| gresses |                         |          |                      |
| and     |                         |          |                      |
| wo      |                         |          |                      |
| rkshops |                         |          |                      |
| and     |                         |          |                      |
| compe   |                         |          |                      |
| titions |                         |          |                      |
| for     |                         |          |                      |
| profes  |                         |          |                      |
| sionals |                         |          |                      |
| and     |                         |          |                      |
| awards. |                         |          |                      |
| This    |                         |          |                      |
| trade   |                         |          |                      |
| show is |                         |          |                      |
| a       |                         |          |                      |
| bi      |                         |          |                      |
| -annual |                         |          |                      |
| event.  |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| May     | **PLMA**                | Am       | Project Manager      |
| 25-26,  |                         | sterdam, |                      |
| 2004    | World of Private Label  | RAI      | PLMA                 |
|         |                         |          |                      |
|         | [www.plmainterna        |          | T                    |
|         | tional.com](http://www. |          | el:+31-(0)20-5753032 |
|         | plmainternational.com/) |          |                      |
|         |                         |          | F                    |
|         |                         |          | ax:+31-(0)20-5753093 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <info@plma.nl>       |
+---------+-------------------------+----------+----------------------+
| This is |                         |          |                      |
| the     |                         |          |                      |
| largest |                         |          |                      |
| trade   |                         |          |                      |
| show in |                         |          |                      |
| Europe  |                         |          |                      |
| de      |                         |          |                      |
| dicated |                         |          |                      |
| e       |                         |          |                      |
| ntirely |                         |          |                      |
| to      |                         |          |                      |
| r       |                         |          |                      |
| etailer |                         |          |                      |
| brands. |                         |          |                      |
| This    |                         |          |                      |
| trade   |                         |          |                      |
| show    |                         |          |                      |
| has     |                         |          |                      |
| approx  |                         |          |                      |
| imately |                         |          |                      |
| 2,600   |                         |          |                      |
| exh     |                         |          |                      |
| ibitors |                         |          |                      |
| with    |                         |          |                      |
| more    |                         |          |                      |
| the 30  |                         |          |                      |
| n       |                         |          |                      |
| ational |                         |          |                      |
| and     |                         |          |                      |
| r       |                         |          |                      |
| egional |                         |          |                      |
| pav     |                         |          |                      |
| ilions. |                         |          |                      |
| P       |                         |          |                      |
| roducts |                         |          |                      |
| di      |                         |          |                      |
| splayed |                         |          |                      |
| are     |                         |          |                      |
| fresh,  |                         |          |                      |
| frozen  |                         |          |                      |
| and     |                         |          |                      |
| refri   |                         |          |                      |
| gerated |                         |          |                      |
| foods,  |                         |          |                      |
| be      |                         |          |                      |
| verages |                         |          |                      |
| and dry |                         |          |                      |
| grocery |                         |          |                      |
| pr      |                         |          |                      |
| oducts, |                         |          |                      |
| as well |                         |          |                      |
| as      |                         |          |                      |
| n       |                         |          |                      |
| on-food |                         |          |                      |
| cate    |                         |          |                      |
| gories. |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| Jun     | **Natural Products Expo | Am       | Penton Media Group   |
| 16--17, | Europe**                | sterdam, |                      |
| 2004    |                         | RAI      | Te                   |
|         | [w                      |          | l:+44-(0)208-2321600 |
|         | ww.expoeurope.com](http |          |                      |
|         | ://www.expoeurope.com/) |          | Fa                   |
|         |                         |          | x:+44-(0)208-2321625 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <katharine.too       |
|         |                         |          | hy@pentoneurope.com> |
+---------+-------------------------+----------+----------------------+
| The     |                         |          |                      |
| only    |                         |          |                      |
| E       |                         |          |                      |
| uropean |                         |          |                      |
| b       |                         |          |                      |
| usiness |                         |          |                      |
| event   |                         |          |                      |
| which   |                         |          |                      |
| covers  |                         |          |                      |
| the     |                         |          |                      |
| Natural |                         |          |                      |
| P       |                         |          |                      |
| roducts |                         |          |                      |
| In      |                         |          |                      |
| dustry, |                         |          |                      |
| from    |                         |          |                      |
| raw     |                         |          |                      |
| ingr    |                         |          |                      |
| edients |                         |          |                      |
| to      |                         |          |                      |
| f       |                         |          |                      |
| inished |                         |          |                      |
| goods:  |                         |          |                      |
| natural |                         |          |                      |
| pr      |                         |          |                      |
| oducts, |                         |          |                      |
| dietary |                         |          |                      |
| suppl   |                         |          |                      |
| ements, |                         |          |                      |
| wel     |                         |          |                      |
| l‑being |                         |          |                      |
| and     |                         |          |                      |
| body    |                         |          |                      |
| care to |                         |          |                      |
| n       |                         |          |                      |
| utraceu |                         |          |                      |
| ticals, |                         |          |                      |
| fun     |                         |          |                      |
| ctional |                         |          |                      |
| foods,  |                         |          |                      |
| herbal  |                         |          |                      |
| r       |                         |          |                      |
| emedies |                         |          |                      |
| and     |                         |          |                      |
| sports  |                         |          |                      |
| suppl   |                         |          |                      |
| ements. |                         |          |                      |
| This    |                         |          |                      |
| show    |                         |          |                      |
| has     |                         |          |                      |
| r       |                         |          |                      |
| epresen |                         |          |                      |
| tatives |                         |          |                      |
| from    |                         |          |                      |
| the     |                         |          |                      |
| natural |                         |          |                      |
| p       |                         |          |                      |
| roducts |                         |          |                      |
| in      |                         |          |                      |
| dustry, |                         |          |                      |
| which   |                         |          |                      |
| p       |                         |          |                      |
| rovides |                         |          |                      |
| top     |                         |          |                      |
| level   |                         |          |                      |
| b       |                         |          |                      |
| usiness |                         |          |                      |
| and     |                         |          |                      |
| net     |                         |          |                      |
| working |                         |          |                      |
| opport  |                         |          |                      |
| unities |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| Sep     | **AGF Totaal 2005**     | R        | Organisatie &        |
| 12-14,  |                         | otterdam | Adviesburo Delooze   |
|         | Bi-Annual               |          | b.v.                 |
| 2005    |                         | Ahoy     |                      |
|         | International Fruit &   |          | T                    |
|         | Vegetable show          |          | el:+31-(0)10-2933250 |
|         |                         |          |                      |
|         | [www.agftotaal.nl](ht   |          | F                    |
|         | tp://www.agftotaal.nl/) |          | ax:+31-(0)10-2933254 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <agftotaal@ahoy.nl>  |
+---------+-------------------------+----------+----------------------+
| AGF     |                         |          |                      |
| -Totaal |                         |          |                      |
| 2005 is |                         |          |                      |
| Eu      |                         |          |                      |
| rope\'s |                         |          |                      |
| one of  |                         |          |                      |
| largest |                         |          |                      |
| spec    |                         |          |                      |
| ialized |                         |          |                      |
| trade   |                         |          |                      |
| fair    |                         |          |                      |
| for the |                         |          |                      |
| intern  |                         |          |                      |
| ational |                         |          |                      |
| trade   |                         |          |                      |
| in      |                         |          |                      |
| fruit   |                         |          |                      |
| and     |                         |          |                      |
| vege    |                         |          |                      |
| tables. |                         |          |                      |
| The     |                         |          |                      |
| show is |                         |          |                      |
| co      |                         |          |                      |
| nducted |                         |          |                      |
| in      |                         |          |                      |
| coop    |                         |          |                      |
| eration |                         |          |                      |
| with    |                         |          |                      |
| the     |                         |          |                      |
| Asso    |                         |          |                      |
| ciation |                         |          |                      |
| of      |                         |          |                      |
| Wh      |                         |          |                      |
| olesale |                         |          |                      |
| Trade   |                         |          |                      |
| in      |                         |          |                      |
| Fruit   |                         |          |                      |
| and     |                         |          |                      |
| Veg     |                         |          |                      |
| etables |                         |          |                      |
| and     |                         |          |                      |
| \"Va    |                         |          |                      |
| kblad\" |                         |          |                      |
| m       |                         |          |                      |
| agazine |                         |          |                      |
| for the |                         |          |                      |
| trade   |                         |          |                      |
| in      |                         |          |                      |
| fruit   |                         |          |                      |
| and     |                         |          |                      |
| vege    |                         |          |                      |
| tables. |                         |          |                      |
+---------+-------------------------+----------+----------------------+
| Nov     | **International Horti   | Am       | Projectmanager       |
| 05-08,  | Fair**                  | sterdam, |                      |
| 2004    |                         |          | T                    |
|         | [www.hortifair.nl](ht   | Rai      | el:+31-(0)297-344033 |
|         | tp://www.hortifair.nl/) |          |                      |
|         |                         |          | F                    |
|         |                         |          | ax:+31-(0)297-326850 |
|         |                         |          |                      |
|         |                         |          | Email:               |
|         |                         |          | <info@hortifair.nl>  |
+---------+-------------------------+----------+----------------------+
| This    |                         |          |                      |
| show is |                         |          |                      |
| i       |                         |          |                      |
| nternat |                         |          |                      |
| ionally |                         |          |                      |
| ac      |                         |          |                      |
| claimed |                         |          |                      |
| as one  |                         |          |                      |
| of the  |                         |          |                      |
| leading |                         |          |                      |
| trade   |                         |          |                      |
| fair    |                         |          |                      |
| for the |                         |          |                      |
| pro     |                         |          |                      |
| duction |                         |          |                      |
| of and  |                         |          |                      |
| trade   |                         |          |                      |
| in      |                         |          |                      |
| hortic  |                         |          |                      |
| ulture, |                         |          |                      |
| and     |                         |          |                      |
| ass     |                         |          |                      |
| ociated |                         |          |                      |
| supply  |                         |          |                      |
| indu    |                         |          |                      |
| stries. |                         |          |                      |
+---------+-------------------------+----------+----------------------+

# Section II Other Promotional Activities

**Menu Promotion**

As a follow-up to the September 2003 menu promotion at Hotels van Oranje
(NL), we intend to support additional menu promotions involving US beef.
The US industry has increased capacity to ship hormone-free beef to the
EU via approved slaughter facilities. However, sales are currently
constrained by low, cyclical availability

**Wine and Fine Foods Promotion**

We plan to continue our collaboration with the California Wine Institute
and other cooperators to hold a follow-up promotion of US fine foods and
wines targeted at high-end HRI buyers. In September 2002 a promotional
event was held at the residence of the US Ambassador to the Netherlands,
attended by over 200 chefs and purchasing managers form this sector. We
intend to hold a similar event in September 2004. Product mix will be
determined in coordination with cooperator and SRTG groups based on
ongoing research into Dutch HRI buying patterns and actual market
conditions.

# Section III Post Contact and Further Information

Office of Agricultural Affairs (O.A.A.) American Embassy

  ------------- ---------------------------------------------------------
  *Postal       U.S. Embassy-AGR, PC71, Box 038, APO AE 09715
  Address*      

  *Visitor      Lange Voorhout 102, 2514 EJ The Hague, the Netherlands
  Address*      

  *Phone*       +31-(0)70-3109299

  *Fax*         +31-(0)70-3657681

  *Email*       [agthehague@usda.gov]{.underline}
  ------------- ---------------------------------------------------------