Required Report - public distribution

**Date:** 10/15/2008

**GAIN Report Number:** FR8018

FR8018

**France**

**Exporter Guide**

**Annual**

**2008**

**Approved by:**

![](media/image1.wmf)Elizabeth B. Berry

U.S. Embassy

**Prepared by:**

Roselyne Gauthier

**Report Highlights:**

Socio-economic and demographic changes are altering food trends in
France. French consumers desire food products offering better taste,
increased health benefits and greater convenience. They also buy more
ready-to-eat foods. France offers market opportunities in a number of
areas such as fish and seafood, processed fruits and vegetables
(including fruit juices), beverages (including wine and spirits), fresh
and dried fruits and nuts, as well as confectionery products, wild rice,
and kosher and halal foods.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Paris \[FR1\]

\[FR\]

Table of Contents

[**SECTION I. MARKET OVERVIEW 3**](#section-i.-market-overview)

[1. Macroeconomic Situation 3](#macroeconomic-situation)

[2. French Agricultural Production and Consumption
3](#french-agricultural-production-and-consumption)

[3. Key Demographic Developments 4](#key-demographic-developments)

[4. Changing Food Trends 5](#changing-food-trends)

[SECTION II. EXPORTER BUSINESS TIPS
6](#section-ii.-exporter-business-tips)

[1. Trade Barriers and Restrictions 6](#trade-barriers-and-restrictions)

[3. Marketing Strategies for the French Market
7](#marketing-strategies-for-the-french-market)

[4. General Import and Inspection Procedures
10](#general-import-and-inspection-procedures)

[General Import Requirements 10](#general-import-requirements)

[Basic Labeling/Packaging Requirements:
10](#basic-labelingpackaging-requirements)

[Customs Process 11](#customs-process)

[SECTION III. MARKET SECTOR STRUCTURE AND TRENDS
11](#section-iii.-market-sector-structure-and-trends)

[1. The French Food Industry 11](#the-french-food-industry)

[Major French Food Processing Sectors and Growth Rates
12](#major-french-food-processing-sectors-and-growth-rates)

[2. Infrastructure Situation 12](#infrastructure-situation)

[3. Market Trends 12](#market-trends)

[4. Marketing U.S. Products & Distribution Systems
13](#marketing-u.s.-products-distribution-systems)

[SECTION IV. BEST HIGH-VALUE PRODUCT PROSPECTS
13](#section-iv.-best-high-value-product-prospects)

[SECTION V. KEY CONTACTS, AND OTHER RELEVANT REPORTS
18](#section-v.-key-contacts-and-other-relevant-reports)

[APPENDIX A : FOOD AND AGRICULTURAL TRADE SHOWS IN France
19](#appendix-a-food-and-agricultural-trade-shows-in-france)

[In Calendar Year 2008 19](#in-calendar-year-2008)

[APPENDIX B :  U.S. BASED STATE REGIONAL TRADE GROUPS
23](#appendix-b-u.s.-based-state-regional-trade-groups)

[APPENDIX C : FRENCH GOVERNMENT AGENCIES
24](#appendix-c-french-government-agencies)

[STATISTICS 25](#statistics)

[TABLE A. KEY TRADE AND DEMOGRAPHIC INFORMATION FOR 2007
25](#table-a.-key-trade-and-demographic-information-for-2007)

[TABLE B. CONSUMER FOOD & EDIBLE FISHERY PRODUCTS IMPORTS
26](#table-b.-consumer-food-edible-fishery-products-imports)

[TABLE C. TOP 15 SUPPLIERS OF CONSUMER FOODS & EDIBLE FISHERY PRODUCTS
27](#table-c.-top-15-suppliers-of-consumer-foods-edible-fishery-products)

**This report, prepared by the USDA's Foreign Agricultural Service for
U.S. exporters of food products, presents a comprehensive guide to
France's economic situation, market structure, exporter tips and best
prospects for high-value foods and agricultural products.**

**Note: Average exchange rates used in this report are:**

Calendar Year 2005: US Dollar 1 = 0.8038 Euros

Calendar Year 2006: US Dollar 1 = 0.796 Euros

Calendar Year 2007: US Dollar 1 = 0.730 Euros

(Source: Paris Stock Exchange/European Central Bank)

# SECTION I. MARKET OVERVIEW 

# 

## 1. Macroeconomic Situation

## 

As a member of the G-8, the European Union, the World Trade Organization
and the OECD, France is a leading economic player. With a \$2.5 trillion
gross domestic product (GDP), France is the world's sixth largest
industrialized economy. The French population of 63.7 million has a per
capita income of \$39,215.

France is the eighth largest trading partner of the United States,
according to the U.S. Department of Commerce. U.S. trade with France,
including exports and imports of goods and services, was \$100 billion
in 2007. The United States is the primary outlet for French foreign
direct investment and is the third largest foreign investor in France.

French GDP increased 2.1 percent in 2007. As the financial markets
crisis has unfolded, the government has slashed its GDP growth forecast
for 2008 from an initial target of 1.7-2.0 percent to around 1.0
percent. GDP contracted 1.2 percent (annualized) in the second quarter,
notably due to significant decreases in investment and exports.
Businesses and consumers have faced rising inflation (3.2 percent
annually in August after 3.6 percent both in June and July) and tighter
credit conditions. Core inflation (inflation excluding volatile prices,
notably energy and food prices) remained unchanged in July and August at
2.0 percent year over year. Joblessness is at its lowest level since
1983 as the unemployment rate decreased to 7.2 percent (7.6 percent
including overseas territories) in the first quarter of 2008, staying at
that level in the second quarter. The government expressed caution about
any further reduction in the near term due to slowing economic growth.

The government deemed that global market turmoil has dampened growth,
diminishing the effects of economic reforms pushed through by President
Sarkozy, notably the tax reform targeted to benefit labor, employment
and purchasing power, passed in summer 2007.

## 2. French Agricultural Production and Consumption

## 

In 2007, overall French agricultural production (excluding product
subsidies) increased two percent in volume and ten percent in value,
compared to 2006: 15 percent in value for vegetable production and 3
percent in value for livestock production. The increase is primarily due
to the rise in grain and oilseed prices. Weather in 2007 was favorable
to some crops, such as corn, beets, potatoes, but unfavorable to fruits
and vegetables. Rapeseed production increase benefitted from increased
yields. Wine production remained stable in 2007, while champagne
production increased; prices remained relatively stable. Milk production
remained stable and still under the quotas allocated for France, and
poultry production increased by one percent, compared to 2006. Prices
for animal feed increased in 2007 by 20 percent compared to previous
year due to the increase in the prices of raw materials used in their
manufacture. Prices also increased for fertilizers as well as energy.

According to the French National Institute Statistics (INSEE), 2007
total French household food consumption, excluding alcoholic beverages
and tobacco, increased by 1.5 percent in volume, compared to 0.4 percent
in 2006. Major increases in purchases by volume in 2007, compared to
2006, are for fish and seafood (+3.0 percent), milk, cheeses and eggs
(+2.8 percent), non-alcoholic beverages (+3.1 percent), and meat (+1.4
percent). Conversely, volume consumed dropped by 0.7 percent for
alcoholic beverages and tobacco.

However, during the first six months of 2008, food consumption in France
decreased in value by 1.4 percent, compared to the same period in 2007.
Food prices went up pushed by energy and raw material price increases.
Consequently, French consumers are becoming more price conscious when
they purchase food.

A recent study prepared by INSEE indicates that French consumers have
doubled their consumption of ready-to-eat foods over the past 45 years.
The most widely consumed ready-to-eat products are canned vegetables,
including potatoes, as well as meat and

fish- based products.

## 3. Key Demographic Developments 

## 

As of January 1, 2008, preliminary estimates indicate a total
population, including overseas territories, of 63.8 million. In 2007,
immigration to France decreased to 71,000 persons, as compared to 91,000
persons in 2006, and remains one of the lowest rates in the European
Union compared to total population. In 2007, total births in France and
overseas territories amounted to 783,500, a slight decrease compared to
2006. Life expectancy is increasing: 77.5 years for men and 84.4 years
for a women. France is one of the few EU member states expected to
experience population growth by 2050, estimated at 70 million, based on
current demographic trends.

***France: Population by Age Group (in millions)(\*)***

***(As of January 1, 2008)***

  -------------- -------------- -------------- -------------- --------------
  Year           Total          Less than 20   20 to 64 years 65 years or
                                years                         more

  2002           61.4           15.7           35.9           9.8

  2003           61.8           15.7           36.2           9.9

  2004           62.3           15.8           36.5           10.0

  2005           62.6           15.8           36.7           10.1

  2006           63.0           15.8           37.0           10.2

  2007           63.4           15.8           37.3           10.3

  2008 (P)       63.8           15.8           37.6           10.4
  -------------- -------------- -------------- -------------- --------------

(\*) Excluding overseas territories

P = Preliminary - Source: INSEE PREMIERE -

France: Demographic Evolution of Households (in millions)

  ----------------------------------- -----------------------------------
  Year                                Number of Households

  2002                                24.8

  2003                                25.1

  2004                                25.4

  2005                                25.7

  2006                                N/A

  2007                                N/A
  ----------------------------------- -----------------------------------

Source: INSEE - Enquête Budget Famille

The latest census data is for 2005, but current trends indicate that the
number of households should increase by an average of 228,000 per year
through 2010.

## 4. Changing Food Trends

## 

Socio-economic and demographic changes have resulted in significantly
altered food trends in France. Trends show that French consumers desire
food products offering better taste, increased health benefits and more
convenience:

-   The \"younger\" generation, between age 20 and 35, (26 percent)
    appreciates trying new products. This generation values products
    with an appealing image along with good taste.

-   Food safety scares have raised consumer concerns about sanitation
    and safety issues. In turn, these concerns have led to greater
    demand for natural and organic food products\--fruit juices, fresh
    and processed dietetic foods, organic produce, fish and seafood
    products, ethnic foods and food supplements.

-   Working consumers or those living alone (30 percent) have less time
    to prepare meals. These consumers are spurring the demand for
    easy-to-prepare foods, single and double portion packs, and frozen
    or microwavable meals.

    ***Advantages and Challenges for U.S. Exporters in France***

+-----------------------------------+-----------------------------------+
| **Advantages**                    | **Challenges**                    |
+-----------------------------------+-----------------------------------+
| -   The population's continuing   | -   Food scares and other food    |
|     rapid shift from rural to     |     safety issues cause concern   |
|     urban regions is boosting     |     among French consumers.       |
|     demand for international      |                                   |
|     food.                         | -   French consumers are exacting |
|                                   |     when it comes to quality and  |
| -   French per capita income is   |     innovation.                   |
|     near that of the United       |                                   |
|     States.                       | -   Price competition is fierce.  |
|                                   |                                   |
| -   The tourist industry          | -   Certain food ingredients are  |
|     increases the demand for      |     banned or restricted in the   |
|     hotel/restaurant and          |     French market.                |
|     institutional products.       |                                   |
|                                   | -   Marketing costs to increase   |
| -   U.S. fast food chains, theme  |     consumer awareness are high.  |
|     restaurants, and the food     |                                   |
|     processing industry           | -   Mandatory customs duties,     |
|     occasionally demand American  |     sanitary inspections and      |
|     food ingredients.             |     labeling requirements can be  |
|                                   |     onerous.                      |
| -   Domestic distribution systems |                                   |
|     are efficient.                | -   The EU biotech labeling       |
|                                   |     requirement of 0.9 percent    |
| -   The euro eases problems with  |     excludes many U.S. processed  |
|     entry and dealings with EU    |     products.                     |
|     member states.                |                                   |
|                                   | -   Lack of a US-EU organics      |
| -   American food and food        |     equivalency agreement hinders |
|     products remain quite         |     this trade.                   |
|     popular.                      |                                   |
+-----------------------------------+-----------------------------------+

# 

# SECTION II. EXPORTER BUSINESS TIPS 

# 

## 1. Trade Barriers and Restrictions

## 

Food products entering the EU and France are subject to customs duties,
which vary depending on the type of product. Most processed products are
subject to additional import charges based on the product contents of
sugar, milk fat, milk protein and starch.

While product safety and sanitary standards affecting French imports are
increasingly established at the EU level, additional French regulations
affect some imports as well. Efforts to harmonize EU import regulations
and to implement commitments under the World Trade Organization (WTO)
may abolish inconsistent and conflicting French and EU regulations,
quota conversions, variable levies, and restrictive licensing
requirements.

French regulations can limit market access for certain U.S. agricultural
products including, but not limited to, the following:

-   Enriched flour

-   Bovine genetics

-   Exotic meat (alligator)

-   Flightless bird meat (ratite)

-   Live crayfish

-   Beef and bison meat

-   Certain fruits and vegetables

-   Pet foods

-   Co-products derived from genetic modification

For more information on these product trade restrictions, food standards
and regulations, please refer to the EU and FAS/Paris Food and
Agricultural Import Regulations and Standards Report (FAIRS) available
on Internet website: [http://www.fas.usda.gov]{.underline}

France, as an EU member state, benefits from EU customs union agreements
with Turkey and Andorra, 26 free trade agreements under either GATT
Article XXIV or GATS Article V. The EU has other preferential trade
agreements with Norway, Iceland, Switzerland, Liechtenstein, Israel, the
Palestinian Authority, Tunisia, Morocco, Jordan, Egypt, Lebanon, Syria,
Algeria, Mexico and South Africa. The EU provides ACP countries
(African, Caribbean and Pacific developing countries) with
non-reciprocal preferential access to its markets under the Cotonou
Agreement, and gives other developing countries preferential access
under the Generalized System of Preferences (GSP).

**2. Consumer Tastes, Preferences and Food Safety**

Like U.S. consumers, French consumers desire innovative foods. French
consumers like ethnic and exotic foods with distinctive themes and
flavors. In 2007, 85 percent of French people consumed an exotic or
ethnic meal at least once. The European market for specialty and ethnic
products is growing annually at 15 percent. This market is currently
valued at \$265 million (excluding fresh products), 2 percent above
2006. Theme restaurants have dramatically increased. In Paris, one of
every two new restaurants is based on a \"world food\" concept, and all
major supermarket chains offer ethnic foods under their private labels.
In the ethnic segment, consumers seek new products, and look for quality
and innovation. The trends in France currently favor Thai, Japanese,
Northern and Southern African and Indian cuisine. However, Tex-Mex,
Cajun or California-style cuisine, sports drinks and vitamin enriched
snacks have potential, as do ready-to-eat products such as frozen foods,
seafood (particularly salmon), wild rice, innovative dietetic/health
products, organic products, frozen desserts. Kosher and halal foods are
also increasing in popularity. Recently, finger foods are also becoming
popular in Paris. Finger food also represents opportunities for ethnic
foods.

While many consumers and distributors are receptive to new developments
in food products, they want more information on product contents and
manufacturing processes. France has labeling requirements for both
domestically-produced and imported food products containing
genetically-modified products or biotech-derived ingredients or
additives harmonized at the EU level.

After the different food scares, the French Government encouraged the
development of quality marks such as "Label Rouge"(Red Label) for meats,
poultry and fruits and vegetables, which guarantee production under
established conditions and also product origin labels which guarantee
that, for instance, certain wines, milk, butter, or cheeses are sourced
from a certain region. The government also oversees a certification
program which guarantees that product preparation, manufacturing and
packaging processes follow certain specifications. These quality and
origin marks have been well received by French consumers. The organic
food program certifies that agricultural and food products were
manufactured without prohibited fertilizers and according to special
criteria. The Government of France launched in 2004 a program called:
"organic agriculture in 2012" putting in place measures to support the
organic sector, including 15 million euros over a five year period, plus
2 million euros support for food industries, with a view of reaching 20
perent organic food products in the food service sector by 2012.
Recently, the French Minister of Agriculture announced new support
measures to farmers converting from traditional agriculture to organic,
the goal being to triple organic agriculture to reach six percent of
total agricultural production by 2012.

## 3. Marketing Strategies for the French Market

##  

\(a\) U.S. food product exporters should consider:

*Market access restrictions and food laws*

-   Check EU and French regulations to ensure your products can enter
    the French market and carefully verify the list of ingredients and
    additives.

-   Verify customs clearance requirements and any additional import
    charges based on percentage of sugar, milk fat, milk protein and
    starch in the product.

*Consumer characteristics*

-   Target dual income families, singles, senior citizens and health and
    environmentally-conscious consumers.

-   Influence consumer choices mostly through advertising campaigns.

*Seasonal characteristics*

-   Holiday promotions

-   In-store supermarket promotions

*Unique U.S. products characteristics*

-   High quality

-   Regional specialties (i.e., Florida grapefruit, California wine,
    Tex-Mex or

> Cajun style, New England seafood, etc.)

*Image appeal*

-   Packaging can help a product find a niche in this market,
    particularly if the U.S. firm has access to stores and supermarkets
    that specialize in U.S. or foreign foods.

*Trade Shows and In-Store Promotions:*

-   In-store product demonstrations can help

> familiarize French consumers with U.S. food products.

-   Trade shows are an excellent way to introduce new products to the
    market.

\(b\) Successful Export Planning for Your Products:

-   Conduct basic market research and review export statistics for the
    last five years.

-   Contact the Office of Agricultural Affairs at the American Embassy
    in Paris to obtain up-to-date information on local government
    regulations, customs duties, politics, demographics, infrastructure,
    distribution channels and market size.

-   Adapt your product to local regulations: give the customer what they
    require, not what you think is needed, check your ingredients and
    package size requirements, research consumers' preferences and
    ensure your product is price competitive.

-   Identify the best distribution channel for the product, i.e.,
    supermarkets, importer/distributor, or a foreign agent. Be prepared
    to send samples.

-   Work with your agent, distributor/importer to determine the best
    promotional strategy. Be prepared to invest in the market promotion
    of your products (through trade shows, in-store promotions or
    advertising campaigns, to gain maximum exposure and make valuable
    market contacts). Also, be aware that promotional assistance is
    available for U.S. products through a variety of branded and generic
    promotion programs through the four state regional trade groups:
    FOOD EXPORT USA-NORTHEAST, SUSTA, WUSATA and FOOD EXPORT ASSOCIATION
    OF THE MIDWEST USA. (Addresses, telephone, fax and contact
    information for these four groups are listed in Section V, Appendix
    B, of this report).

## 4. General Import and Inspection Procedures

## 

###  General Import Requirements 

Import and export transactions exceeding 12,500 Euros (approximately
\$17,124) in value must be handled through an approved banking
intermediary. Goods must be imported/exported no later than six months
after all financial and customs arrangements have been completed.

For products originating in countries other than EU member states or
participants in the World Trade Organization (WTO), and for a limited
number of products considered to be sensitive, a specific import/export
license may be required by product or by category of products.
Otherwise, the following shipping documents in French are required:

-   Commercial invoice;

-   Bill of landing or air waybill;

-   Certificate of origin

-   Sanitary/health certificate (for specific products)

    Note: U.S. exporters must make sure their products comply with
    French regulations and must verify customs clearance requirements
    with local authorities through their contacts before shipping the
    products to France. The Office of Agricultural Affairs of the
    American Embassy in Paris can provide assistance and information on
    these matters.

### Basic Labeling/Packaging Requirements: 

### 

Labels should be written in French and include the following
information:

-   *Product definition*

-   *Shelf life: Indicate "used by," and "best before" dates and other
    storage requirements*

-   *Precautionary information or usage instructions, if applicable*

-   *Statement of contents: ingredients, weights, volumes, etc., in
    metric units. All additives, preservatives and color agents must be
    noted on the label with their specific group name or their "E"
    number*

-   *Product's country of origin and name of importer or vendor within
    the EU*

-   *Manufacturer's lot or batch number*

    France implemented the EU Novel Food/Novel Feed and Traceability and
    Labeling Regulations (T&L) on April 18, 2004. According to the T&L
    regulation, biotech products and biotech-derived products must be
    identified \"from the seed to the fork\" at each stage of market
    release. A unique code will be attributed to each genetic event to
    facilitate communication among operators. The T&L regulation imposes
    the labeling of any food or feed product derived from biotech,
    whether biotech DNA is detectable in the final product or not. The
    threshold under which labeling is not compulsory is set at 0.9% for
    both human food and animal feed. A threshold on planting seeds has
    not yet been established.

    For more details, see the French Ministry of Agriculture website on
    biotech:
    <http://ogm.agriculture.gouv.fr/savoir_plus/fiches/fiche6.htm>, as
    well as the French decree implementing EU Regulation which can be
    found at:
    http://www.legifrance.gouv.fr/WAspad/UnTexteDeJorf?numjo=ECOC0400078D

    More detailed information on labeling/packaging requirements, may be
    found at:

    <http://www.fas.usda.gov/gainfiles/200808/146295368.pdf>

### Customs Process

-   A person or company can facilitate customs clearance for imports so
    long as they can present the French Customs Authorities at the port
    of entry or at the airport in France with the imported goods and the
    necessary accompanying documents. To ease the clearance process, the
    U.S. exporter should have the customs clearance done by either a
    forwarding agent or his importer/distributor or agent in the country
    of destination. More information may be obtained from the General
    French Customs Authorities listed in Section V, Appendix C, of this
    report.

-   Generally, a visual inspection consists of verifying that products
    are accompanied by the correct shipping documents.

-   A detailed inspection may include sampling or a chemical analysis
    test.

-   The speed of the customs clearance procedure can depend on the
    quality of U.S. exporters' documentation.

-   When released, the foodstuffs are subject to ad valorem customs
    duties levied under the Common External Tariff. Duties differ
    according to product. Also, in addition to customs duties,
    foodstuffs imported into France are subject to a Value-Added Tax
    (VAT). Currently the VAT is generally charged at one of the two
    following rates:

\- Standard rate of 19.6 percent applies to alcoholic beverages, some
chocolates and

candies

> \- Reduced rate of 5.5 percent applies mostly to agricultural and food
> products.

# SECTION III. MARKET SECTOR STRUCTURE AND TRENDS 

# 

## 1. The French Food Industry 

## 

-   The food industry is the largest French industrial sector (154.4
    billion euros - \$211.5 billion -) far ahead of the automobile, and
    electronic sectors. France is the world leader in processed food
    exports, worth 33.4 billion euros (\$45.7 billion) in 2007,
    approximately ten percent of the global trade in processed foods.

-   France currently has 30 major food processors, and over 10,500 food
    industry companies, 70 percent of them small to medium-size
    companies.

-   According to the French Food Industry Association (ANIA), in 2007,
    food processing sector sales were 154.4 billion Euros (\$211.5
    billion), an increase of 7 percent from the 2006 level.

-   In 2007, the French food industry continued to restructure in the
    face of greater competition from large multinational groups.

-   Total food exports in 2007: 33.4 billion Euros (\$45.7 billion), an
    6.6 percent increase in value over 2006.

-   Total food imports in 2007: 25.4 billion Euros (\$34.8 billion), a
    7.6 percent increase in value over 2006.

##  Major French Food Processing Sectors and Growth Rates 

  ----------------------- ----------------------- -----------------------
  Food Processing Sectors 2007 Value (billion \$) Percent Price Increase
                          \--without tax\--       2007/2006

  Grains & Animal Feed    15.2                    +13.8

  Oilseeds & Seeds        3.0                     +3.0

  Canned Fruits &         10.7                    +6.2
  Vegetables & Fruit                              
  Juices                                          

  Meat Industry           39.6                    -0.3

  Seafood Industry        3.8                     +13.0

  Milk Industry           35.3                    +3.5

  Beverages Industry      29.3                    +7.5

  Fats and Oils           3.3                     +8.6

  Bread and Pastry        12.6                    +2.6

  Sugar                   4.4                     +2.6

  Miscellaneous (1)       30.9                    +3.7
  ----------------------- ----------------------- -----------------------

\(1\) Includes: Chocolate, beverage preparations, baby foods, canned
deserts, and soups.

Source: INSEE - National Account

## 2. Infrastructure Situation

## 

France's transportation infrastructure is among the most sophisticated
in the world, benefiting from advanced technology and a high level of
investment by the government. The three main entry points for
air-freight are Orly and Charles de Gaulle airports in Paris and
Saint-Exupéry airport in Lyon. France has twelve major seaports, many of
which are equipped for container ships. There is also an extensive
highway and river-transport system, and a state-owned rail network that
is among the most comprehensive and technologically advanced in the
world.

Communications infrastructure is similarly advanced. Telephone lines
blanket the country and there is easy access to the Internet via French
and foreign service providers. France is catching up rapidly to the U.S.
and some other countries in the use of personal computers and the
Internet. High-speed Internet access is expanding rapidly. The
government promotes better use of information technologies.

## 3. Market Trends 

The French market for food products is mature, sophisticated and well
served by suppliers from around the world. Additionally, an increasing
interest in American culture, younger consumers and changing lifestyles
contribute to France's import demand for American food products.
Generally, high quality food products with a regional American image can
find a niche in the French market, particularly if they gain
distribution through stores and supermarkets that specialize in U.S. or
foreign foods. Niche market opportunities also exist for regional
American foodstuffs (Tex-Mex, Cajun and California cuisine), candies and
chocolates, wild rice, and organic and health food products, as well as
kosher and halal foods.

The French food service industry is moving towards fresh consumer-ready
products at the expense of frozen foods.

## 4. Marketing U.S. Products & Distribution Systems 

## 

The United States and France produce many of the same goods and services
and export them to each other. Therefore, marketing products and
services in France can bear some resemblance to marketing in the United
States. French business representatives are sophisticated and
knowledgeable about their respective markets. At the same time, American
firms must consider certain business practices, cultural factors, and
legal requirements in order to do business effectively in France. For
detailed information on the distribution systems and the best market
entry approach for new-to-market exporters for the retail food sector,
see Post Retail Food Sector Report, on AgParis website at:

[www.usda-france.fr](http://www.usda-france.fr/), or on the FAS website
at: [www.fas.usda.gov](http://www.fas.usda.gov/).

The Hotel/Restaurant Institutional (HRI) sector in France uses the
services of wholesalers or processed food buyers, and the well developed
distribution channels of the wholesalers/importers are often the key to
getting a new food product into that sector. A report on the HRI sector
in France is available at the above website.

# SECTION IV. BEST HIGH-VALUE PRODUCT PROSPECTS 

# 

There are significant market opportunities for consumer food/edible
fishery products in a number of areas: fruit juices and soft drinks
(including flavored spring waters), dried fruits and nuts, fresh fruits
and vegetables (particularly tropical and exotic), frozen foods (both
ready-to-eat meals and specialty products), snack foods, tree nuts,
\"ethnic\" products, seafood (particularly salmon & surimi), innovative
dietetic and health products, organic products, soups, breakfast cereals
and pet foods. In addition, niche markets exist in France for candies,
chocolate bars, wild rice, kosher and halal foods. Market opportunities
for U.S. exporters also exist for oilseeds, protein meals and other
feeds, as well as for wood products and grains.

Listed below are six consumer-oriented food products considered by the
Office of Agricultural Affairs as representing the \"best prospects\"
for U.S. business.

**Top 6 Market Opportunities for Consumer-Oriented Food Products**

**(USD million)**

1\. Name of Best Prospect: **FISH AND SEAFOOD, FRESH AND FROZEN**

HS Code: 03

(in million dollars)

> 2005 2006 2007
>
> \-\-\-\-\-\-\-\-\-- January / December \-\-\-\--

A. Total Market Size 4,922 5,596 5,827

B. Local Production 1,950 2,170 2,370

C. Total Exports 1,562 1,626 1,891

D. Total Imports 4,534 5,052 5,348

E. Total Imports from U.S 190 237 229

F. Exchange Rate: USD 1.00= Euros 0.8038 Euros 0.796 Euros 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments:** France is a major consumer of seafood products and a net
importer of many seafood products because domestic production is
significantly lower than demand. In 2007, the United States was France's
fifth largest supplier of seafood products after Norway, the U.K., Spain
and the Netherlands, representing 4.3 percent of total imports. U.S.
seafood products exported to France mainly consist of frozen fillets and
frozen scallop, live lobster and frozen salmon.

2\. Name of Best Prospect: **PROCESSED FRUITS AND VEGETABLES,
INCLUDING**

**FRUIT JUICES**

HS Code: 20

(in million dollars)

> 2005 2006 2007
>
> \-\-\-\-\-\-\-\-\-\-\-- January / December \-\-\-\--

A. Total Market Size 9,603 9,756 12,059

B. Local Production 8,087 8,562 10,705

C. Total Exports 1,135 1,226 1,025

D. Total Imports 2,651 2,420 2,379

E. Total Imports from U.S. 63 60 54

F. Exchange Rate: USD 1.00=Euros : 0.8038 Euros: 0.796 Euros: 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments:** Fruit juices and soft drinks in France are currently the
most dynamic growth sectors among non-alcoholic beverages, with per
capita consumption of fruit juices estimated at 28 liters per year. The
French fruit juice market is very sophisticated due to the experience of
distributors, variety of packaging, diversity of flavors and quality
types, product innovation, advertising investment and promotions, as
well as price ranges. According to French Customs statistics, in 2007,
French imports of fruit juices totaled about 735 million Euros (\$1,007
million). The primary imports from the United States consisted of fresh
and frozen orange and grapefruit juices and totaled \$24.4 million.
Competition in the juice sector is very strong, principally from Brazil,
Israel and Spain, which benefit from preferential tariffs.

3\. Name of Best Prospect: **BEVERAGES, INCLUDING MINERAL WATER, BEER,
WINE AND SPIRITS**

HS Codes: 22.01 to 22.06 and 22.07+22.08

(in million dollars)

> 2005 2006 2007
>
> \-\-\-\-- January / December \-\-\-\-\--

A. Total Market Size 15,003 15,082 17,323

B. Local Production 24,038 25,584 29,338

C. Total Exports 11,645 13,306 15,370

D. Total Imports 2,610 2,804 3,355

E. Total Imports from U.S. 65 83 99

F. Exchange Rate: USD 1.00=Euros : 0.8038 Euros: 0.796 Euros: 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments:** In 2007, French imports of U.S. wine totaled 24 million
Euros (\$33 million), representing 4.3 percent of total French wine
imports by value. U.S. wines in France face strong competition from
Italy, Spain and Greece as well as from new world producers such as
Australia, South Africa and Chile. However, market opportunities exist
for U.S. wines in France thanks in part to the \"exoticism\" and quality
of the products and the promotional efforts made by American oriented
restaurants in France.

The French are also significant consumers of spirits. In 2007, U.S.
spirits exports to France valued at 46 million Euros (\$63 million),
represented 6.6 percent of total French spirits imports of approximately
744 million Euros (\$1,019 million).

Opportunities exist for ethnic, new and innovative U.S. beverages,
particularly those linked with Tex-Mex foods. Also, sales of innovative
beverages such as beer with whiskey malt are on the rise, as are sales
of non-alcoholic beers and \"panaches\" (mixture of beer and lemonade).

France is the fifth largest European producer of beer with a total
production of 16.8 million hectoliters. Ten percent of the production is
exported. The French beer industry consists of six major breweries,
about 150 small breweries, and produces over 300 brands. Two American
brewers are present in the French market: Anheuser-Bush and Miller. The
French beer market is valued at 2 billion euros (\$2.7 billion),
representing about 11 percent of total alcoholic and non-alcoholic
beverage sales and one percent of total food and beverage sales in
France. Annual per capita beer consumption in France of 30 liters has
decreased by 25 percent during the last 25 years and is far behind that
of Ireland, U.K., Denmark, Belgium, Spain and Portugal.

4\. Name of Best Prospect: **FRESH AND DRIED FRUITS, INCLUDING NUTS**

HS 08

(in million dollars)

> 2005 2006 2007
>
> \-\-\-\-\-\-\-- January / December \-\-\-\-\-\-\-\-\--

A. Total Market Size 4,104 4,028 4,671

B. Local Production 2,185 2,467 2,740

C. Total Exports 1,801 1,813 2,011

D. Total Imports 3,720 3,374 3,942

E. Total Imports from U.S. 180 209 186

F. Exchange Rate: USD 1.00=Euros:0.8038 Euros: 0.796 Euros : 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments:** Prime opportunities for U.S. suppliers are in off-season
and extended-season sales, and years of short French fruit crops. France
is one of the most important markets for U.S. grapefruit (mostly from
Florida), valued at 22 million Euros (\$30 million) in 2007. The U.S.
market share for citrus fruits represents 25 percent of total French
imports in value and 20 percent in volume.

France imports apples and pears in short crop years. There is also a
niche market for berries, cherries and tangerines. In 2007, U.S. exports
of berries to France doubled in quantity, compared to 2006 to reach
1,360 tons.

The snack and nut product niche market is important for U.S. exporters,
who profit by promoting their products as healthy and high-quality
choices. Dried fruits and nuts, generally salted, are mainly consumed as
snacks with aperitifs. Among the most popular snacks are cashews,
almonds, pecans, hazelnuts and pistachios, all of which sell best when
merchandised in bulk packages. French consumption of these products has
doubled over the past seven years. France is a significant grower of
walnuts, so French import demand is primarily determined by the size of
the domestic crop. The United States remains France's leading supplier
of in-shell walnuts whereas Moldova and China provided the bulk of
shelled imports.

(For detailed market information, please see Post brief report on dried
fruits FR6055 and nuts FR8019, which can be found on the following
website: [www.fas.usda.gov](http://www.fas.usda.gov/) (attaché reports).

5\. Name of Best Prospect: **FRESH AND DRIED VEGETABLES**

Hs Code: 07

(in million dollars)

> 2005 2006 2007
>
> \-\-\-\-\-\-- January / December \-\-\-\-\-\-\-\-\-\-\--

A. Total Market Size 5,486 5,309 5,525

B. Local Production 4,950 4,851 4,935

C. Total Exports 1,811 1,992 2,426

D. Total Imports 2,347 2,450 3,016

E. Total Imports from U.S. 19 19 27

F. Exchange Rate: USD 1.00=Euros: 0.8038 Euros: 0.796 Euros : 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments:** U.S. dried vegetables exports to France increased one
percent in value in 2007, compared to 2006 to reach \$20 million. In
2007, rice imports from the United States decreased 12 percent in value
to \$11 million, due to previous detection of biotech presence in U.S.
rice, competition from Spain and Italy and high U.S. prices. Significant
opportunities exist for U.S. suppliers of dried beans, peas and lentils.

Very few opportunities exist for U.S. fresh vegetables, except for green
asparagus, and maybe some superior quality and produced off-season fresh
vegetables such as eggplant, zucchini, sweet peppers and iceberg
lettuce. Trends and increased consumption indicate a growing demand for
fresh prepared vegetables (washed and cut) and many supermarkets have a
special section for these types of products. There is also a growing
demand for organic vegetables.

6\. Name of Best Prospect: **MEAT AND OFFALS**

HS Code: 02

(in million dollars)

2005 2006 2007

> \-\-\-\-\-\-- January / December \-\-\-\-\-\-\-\-\-\-\--

A. Total Market Size 8,315 9,761 10,966

B. Local Production 7,940 9,100 10,140

C. Total Exports 3,528 3,554 3,974

D. Total Imports 3,903 4,215 4,800

E. Total Imports from U.S. 45 48 31

F. Exchange Rate: USD 1.00=Euros:0.8038 Euros: 0.796 Euros : 0.730

Source: French Customs/SCEES - French Ministry of Agriculture

**Comments**: Opportunities in this market are limited given the import
quota on hormone free meat and stringent EU veterinary regulations. The
most prominent meat import from the United States is horsemeat which was
valued at \$18 million in 2007. Pork meat imports amounted to \$13
million and beef imports \$165,753. Bison meat is growing in popularity
in France; mostly of Canadian origin, but there might be opportunities
for U.S. products. Currently, the annual EU meat import quotas are as
follows:

-Beef meat (hormone-free): 11,700 tons yearly for Canada and the United
States;

-Pork meat: Approximately 70,000 tons for all third countries.

For more information and the enlargment compensation agreement between
the U.S. and the EU, please visit the following website:
[http://www.useu.be](http://www.useu.be/)

# SECTION V. KEY CONTACTS, AND OTHER RELEVANT REPORTS 

# 

For further information contact:

Office of Agricultural Affairs

American Embassy

2, avenue Gabriel - 75382 Paris Cedex 08

Tel: (33-1) 43 12 2264

Fax: (33-1) 43 12 2662

Email: [agparis@usda.gov]{.underline}

homepage: [http://www.usda-france.fr]{.underline}

For more information on exporting U.S. food products to France, visit
our homepage.

Reports identified below are relevant and complementary information to
this report:

+-------+----------------+---------------------------------------------+
| **R   | **Name**       | **Hot link**                                |
| eport |                |                                             |
| Num   |                |                                             |
| ber** |                |                                             |
+-------+----------------+---------------------------------------------+
| F     | Kosher Foods   | <http://www.f                               |
| R5016 | in France      | as.usda.gov/gainfiles/200505/146119632.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Dried Fruit    | <http://www.f                               |
| R6023 | Annual         | as.usda.gov/gainfiles/200604/146187422.pdf> |
+-------+----------------+---------------------------------------------+
|       |                |                                             |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6055 | Dried Fruits   | as.usda.gov/gainfiles/200702/146280094.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6056 | Sweet, Savory  | as.usda.gov/gainfiles/200702/146280095.pdf> |
|       | Snacks & Snack |                                             |
|       | Bars in France |                                             |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6057 | Sauces         | as.usda.gov/gainfiles/200702/146280096.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6058 | French Market  | as.usda.gov/gainfiles/200702/146280097.pdf> |
|       | for            |                                             |
|       | Confectionary, |                                             |
|       | Chocolate &    |                                             |
|       | Cocoa Products |                                             |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6059 | Non-Alcoholic  | as.usda.gov/gainfiles/200702/146280098.pdf> |
|       | Beverages      |                                             |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6060 | Tea            | as.usda.gov/gainfiles/200610/146249284.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Retail Food    | <http://www.f                               |
| R6064 | Sector Annual  | as.usda.gov/gainfiles/200702/146280102.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Product Brief: | <http://www.f                               |
| R6065 | Nuts           | as.usda.gov/gainfiles/200702/146280103.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Wine Annual    | <http://www.f                               |
| R7006 |                | as.usda.gov/gainfiles/200702/146280108.pdf> |
+-------+----------------+---------------------------------------------+
| F     | Opportunities  | <http://www.f                               |
| R7041 | for Snacks,    | as.usda.gov/gainfiles/200712/146293360.pdf> |
|       | Ready-to-Eat   |                                             |
|       | Products       |                                             |
+-------+----------------+---------------------------------------------+
| F     | HRI Food       | <http://www.f                               |
| R8013 | Service Sector | as.usda.gov/gainfiles/200807/146295320.pdf> |
|       | Annual         |                                             |
+-------+----------------+---------------------------------------------+
| F     | Food &         | <http://www.f                               |
| R8014 | Agricultural   | as.usda.gov/gainfiles/200808/146295368.pdf> |
|       | Import         |                                             |
|       | Regulations    |                                             |
|       | and Standards  |                                             |
|       | Annual         |                                             |
+-------+----------------+---------------------------------------------+
| E     | Fishery        | <http://www.f                               |
| 47006 | Products EU    | as.usda.gov/gainfiles/200701/146280014.pdf> |
|       | Policy and     |                                             |
|       | Statistics     |                                             |
+-------+----------------+---------------------------------------------+

# APPENDIX A : FOOD AND AGRICULTURAL TRADE SHOWS IN France 

# In Calendar Year 2008

For Trade Shows in Calendar Year 2009,please visit FAS/Paris Homepage
at:

[*www
usda-france.fr*](http://www.amb-usa.fr/fas/exporters/associations.htm)

TEXWORLD International Textile Manufacturers

February 18-21, 2008

Paris - Le Bourget

Organizer: Messe Frankfurt France SAS

Tel: (33 1) 55 26 89 89

Fax: (33 1) 40 35 09 00

Email: texworld@france.messefrankfurt.com

Internet: <http://www.texworld.messefrankfurt.com/>

(Twice a year, every six months)

PREMIERE VISION International Textile and Clothing

February 19-22, 2008 Show

Parc des Expositions Paris-Nord Villepinte

Organizer: Premiere Vision Salon

Tel: (33 4) 72 60 65 00

Fax: (33 4) 72 60 65 49

Email: info@premierevision.fr

Internet: <http://www.premierevision.fr/>

(Twice a year, every six months)

LE CUIR A PARIS International Leather Products February 19-22, 2008 Show

Parc des Expositions - Paris Nord Villepinte

Organizer: SIC SA

Tel: (33 1) 43 59 05 69

Fax: (33 1) 43 59 30 02

Email: contactsic@sicgroup.com

Internet: <http://www.lecuiraparis.com/>

(Twice a year, every six months)

SALON DU VEGETAL Horticultural Trade Show

February 20-22, 2008

Angers

Organizer: BHR - Bureau Horticole

Regional des Pays de Loire

Tel: (33 2) 41 79 14 17

Fax: (33 2) 41 45 29 05

Email: salon@bhr-vegetal.com

Internet: <http://www.salon-du-vegetal.com/>

(Annual Show)

SALON INTERNATIONAL DE l\'AGRICULTURE International Agricultural Show

Paris - Porte de Versailles

February 23-March 2, 2008

Organizer: Comite des Expositions de Paris

Tel: (33-1) 49 09 60 00

Fax: (33-1) 49 09 61 58

E-mail: info[\@comexpo-paris.com]{.underline}

Internet: <http://www.salon-agriculture.com/>

(Annual Show)

CFIA Retail Food Trade Show

Carrefour des Fournisseurs de l\'Industrie

agroalimentaire

Parc des Expositions - Rennes Aeroport

March 11-13, 2008

Organizer: Jangil

Tel: (33 5) 53 36 78 78

Fax: (33 5) 53 36 78 79

Email: cfia@jangil.net

Internet: <http://www.cfiaexpo.com/>

(Annual Show)

SALON DES MARQUES DE DISTRIBUTEURS International Private Label

ALIMENTAIRES - MDD RENCONTRES Show for Foods, including Ethnic

March 26-27, 2008 and Halal foods

Paris - Parc des Expositions/ Porte de Versailles

Organizer: JANGIL

Tel: (33-5) 53 36 78 78

Fax: (33-5) 53 36 78 79

Email: mddexpo@jangil.net

Internet: <http://www.mdd-expo.com/>

(Annual Show)

EUROPAIN International Chocolate, Sugar &

Parc des Expositions - Paris-Nord Villepinte Bakery Trade Show

March 29-April 2, 2008

Organizer: Exposium

Tel: (33 1) 49 68 52 26

Fax: (33 1) 49 68 56 30

Email: jalquier@exposium.fr

Internet: <http://www.salonboulangerie.com/>

(Every two years for Europain and when not Europain:

The Annual Salon National de la Boulangerie/Patisserie/

Chocolate/Intersuc takes place)

FOIRE INTERNATIONALE DE PARIS International Food, Beverages &

Paris - Porte de Versailles Tourism Fair

April 30-May 12, 2008

Organizer: Comite des Expositions de Paris

Tel: (33-1) 49 09 60 00

Fax: (33-1) 49 09 60 03

E-Mail: [info@comexpo-paris.com]{.underline}

Internet[: http//:
www.foiredeparis.fr](../:%20http//:%20www.foiredeparis.fr)

(Annual Fair)

CARREFOUR INTERNATIONAL DU BOIS International Timber Show

Parc de la Beaujoire - Nantes

May 28-30, 2008

Organizer: Carrefour International du Bois

Tel: (33 2) 40 73 60 64

Email: sam@timbershow.com

Internet: [http//www.timbershow.com](http://www.timbershow.com/)

SALON INTERNATIONAL DE L\'ELEVAGE International Trade Fair for

(SPACE 2007) Livestock

Rennes - Carrefour Europeen

September 9-12, 2008

Organizer: SPACE

Tel: (33-2) 23 48 28 80

Fax: (33-2) 23 48 28 81

Email: <info@space.fr>

Internet: <http://www.space.fr/>

(Annual Show)

PREMIERE VISION International Textile & Clothing

September 23-26, 2008 Show

Parc des Expositions Paris-Nord Villepinte

Organizer: Premiere Vision le Salon

Tel: (33-4) 72 60 65 00

Fax: (33-4) 72 60 65 49

Email: <info@premierevision.fr>

Internet: <http://www.premierevision.fr/>

(Held twice a year -- every six months)

LE CUIR A PARIS International Leather Products

Paris - Porte de Versailles

September 23-26, 2008

Organizer: Sic SA

Tel: (33-1) 43 59 05 69

Fax: (33-1) 43 59 30 02

Email: <contactsic@sicgroup.com>

Internet: <http://www.lecuiraparis.com/>

(Held twice a year - every six months)

TEXWORLD International Textile Manufacturers

September 2008

Paris - Le Bourget

Organizer: Messe Frankfrut France S.A.S.

Tel: (33-1) 55 26 89 89

Fax: (33-1) 40 35 09 00

Email: [texworld@france.messefrankfurt.com]{.underline}

Internet: <http://www.texworld.messefrankfurt.com/>

(Held twice a year -- every six months)

SALON INTERNATIONAL DE L\'ALIMENTATION International Food and Beverage
Trade

(SIAL 2008) - USDA Endorsed Show - including In-Food and Organic

Parc des Expositions - Paris-Nord, Villepinte Sections

October 19-23, 2008

Organizer: IMEX Management, Inc.

Tel: (704) 365 0041

Fax: (704) 365 8426

Email: kellyw@imexmgt.com

Internet: <http://www.imexmgt.com/shows/sialparis2008>

(Biennal Show)

HEALTH INGREDIENTS EUROPE Health Ingredients Trade Show

(HI Europe 2008) - USDA Endorsed

Parc des Expositions - Paris Nord Villepinte

November 4-6, 2008

Organizer: Expoconsult B.V.

CMP Information

Tel: 31 346 559 444

Fax: 31 346 573 811

Email: MBos@CMPI.biz

Internet: <http://www.hi-europe.cmp-info.com/>

(Show turning in Europe)

# 

#  APPENDIX B :  U.S. BASED STATE REGIONAL TRADE GROUPS

# 

FOOD EXPORT USA - NORTHEAST

150 S. Independence Mall West

Philadelphia, PA 19106-3410

Tel: (215) 829 9111/Fax: (215) 829 9777

E-Mail: <info@foodexportusa.org>

Web: [http://www.foodexportusa.org](http://www.foodexportusa.org/)

Contacts: Tim Hamilton, Executive Director

Amy Austin, Branded Program Manager

Joy Canono, Generic Program Manager

FOOD EXPORT ASSOCIATION OF THE MIDWEST USA

309 W Washington Street, Suite 600

Chicago, Illinois 60606

Tel: (312) 334 9200/Fax: (312) 334 9230

E-Mail: <info@foodexport.org>

Web: [http://www.foodexport.org](http://www.foodexport.org/)

Contacts: Tim Hamilton, Executive Director

Michelle Rogowski, Deputy Director and Branded Program Manager

Teresa Miller, Generic Program Manager

SOUTHERN U.S. TRADE ASSOCIATION (SUSTA)

World Trade Center

2 Canal Street, Suite 2515

New Orleans, LA 70130-1408

Tel: (504) 568-5986/Fax: (504) 568-6010

E-Mail: <Susta@Susta.Org>

Web: [http://www.susta.org](http://www.susta.org/)

Contacts: Jerry Hingle, Executive Director

Deneen Wiltz, Branded Program Manager

Bernadette Wiltz, Deputy Director & Generic Program Manager

WESTERN U.S. AGRICULTURAL TRADE ASSOCIATION (WUSATA)

4601 NE 77th Avenue, Suite 200

Vancouver, WA 98662

Tel: (360) 693 3373/Fax: (360) 693 3464

E-Mail: [export@wusata.org]{.underline}

[Web:]{.underline} [http:/www/wusata.org](http://www.wusata.org/)

Contacts: Andy Anderson, Executive Director

Ann Buczkowski, Branded Program Manager

Janet Kenefsky, Generic Program Manager

# 

# APPENDIX C : FRENCH GOVERNMENT AGENCIES 

# 

*Agency responsible for French label/product ingredient regulations:*

Direction Générale de la Concurrence, de la Consommation

et de la Répression des Fraudes (DGCCRF)

Ministère de l'Economie, des Finances et de l'Industrie

59, boulevard Vincent Auriol

75703 Paris Cedex 13

Tel: (33-1) 44 87 1717/Fax: (33-1) 44 97 3031

Internet: [http://www.finance.gouv.fr](http://www.finance.gouv.fr/)

*Agency responsible for promotion and control of food quality:*

Direction Générale de l'Alimentation (DGAL)

Ministére de l'Agriculture et de la Pêche

251, rue de Vaugirard - 75015 Paris

Tel: (33-1) 49 55 4955

Fax: (33-1) 49 55 4850

Internet:
[http://www.agriculture.gouv.fr](http://www.agriculture.gouv.fr/)

*For information on duties, taxes, and documentation:*

Centre de Renseignements Douaniers

84, rue d'Hauteville

75010 Paris

Tel: (33-1) 825 30 82 63/Fax: (33-1) 53 24 6830

Email: <crd-ile-de-france@douane.finances.gouv.fr>

Internet:
[http://www.douane-minefi.gouv.fr](http://www.douane-minefi.gouv.fr/)

#  STATISTICS

# 

## TABLE A. KEY TRADE AND DEMOGRAPHIC INFORMATION FOR 2007

## 

  ------------------------------------- ---------------------------------
  Ag. Imports from All Countries (1)    \$43.3 billion

  U.S. Market Share (1)                 1.3 percent

  Consumer Food Imports from All        \$31.4 billion
  Countries (1)                         

  U.S. Market Share (1)                 0.7 percent

  Edible Fishery Imports from All       \$5.3 billion
  Countries (1)                         

  U.S. Market Share (1)                 3.8 percent

  Total Population/Annual Growth Rate   63.7 million - Growth rate
  (2)                                   annual: 0.5%

  Urban Population /Annual Growth Rate  49 million - Annual Growth rate:
                                        N/A

  Number of Metropolitan Areas (3)      4

  Size of the Middle Class (4)          85 percent of total population

  Per Capita Gross Domestic Product     \$39,215

  Unemployment Rate, incl. overseas     8.4 percent (\*)
  territories                           

  Percent of Female Population Employed 47.2 percent
  (5)                                   

  Exchange Rate: US\$1 = EURO 0.7403    
  ------------------------------------- ---------------------------------

Footnotes:

\(1\) Statistics from the Global Trade Atlas from the Global Trade
Information Services

\(2\) Preliminary figures

\(3\) Population in excess of 1,000,000

\(4\) Defining the middle class by excluding the poorest and the
wealthiest, the middle class

represents 85% of the population

\(5\) Percent against total number of women (15 years old or above)

(\*) Unemployment rate for France only: 8 percent

<table>
<colgroup>
<col style="width: 15%" />
<col style="width: 9%" />
<col style="width: 9%" />
<col style="width: 11%" />
<col style="width: 9%" />
<col style="width: 9%" />
<col style="width: 9%" />
<col style="width: 8%" />
<col style="width: 9%" />
<col style="width: 8%" />
</colgroup>
<tbody>
<tr class="odd">
<td colspan="8"><h2
id="table-b.-consumer-food-edible-fishery-products-imports">TABLE B.
CONSUMER FOOD &amp; EDIBLE FISHERY PRODUCTS IMPORTS</h2></td>
<td></td>
<td></td>
</tr>
<tr class="even">
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
<tr class="odd">
<td colspan="8"><strong>(In millions of United States Dollars, rounded
to the nearest million)</strong></td>
<td></td>
<td></td>
</tr>
<tr class="even">
<td rowspan="2"><strong>Commodity</strong></td>
<td colspan="3"><strong>France Import Statistics from the
World</strong></td>
<td colspan="3"><strong>France Import Statistics from the
U.S.</strong></td>
<td colspan="3"><strong>U.S. Market Share</strong></td>
</tr>
<tr class="odd">
<td>2005</td>
<td>2006</td>
<td>2007</td>
<td>2005</td>
<td>2006</td>
<td>2007</td>
<td>2005</td>
<td>2006</td>
<td>2007</td>
</tr>
<tr class="even">
<td>Consumer Oriented Agric. Total </td>
<td>25,129</td>
<td>26,624</td>
<td>31,383</td>
<td>245</td>
<td>239</td>
<td>232</td>
<td>1.0</td>
<td>0.9</td>
<td>0.7</td>
</tr>
<tr class="odd">
<td>Fish &amp; Seafood Products </td>
<td>4,540</td>
<td>5,045</td>
<td>5,308</td>
<td>160</td>
<td>207</td>
<td>202</td>
<td>3.5</td>
<td>4.1</td>
<td>3.8</td>
</tr>
<tr class="even">
<td>Agricultural Total </td>
<td>34,242</td>
<td>36,331</td>
<td>43,291</td>
<td>506</td>
<td>485</td>
<td>548</td>
<td>1.5</td>
<td>1.3</td>
<td>1.3</td>
</tr>
<tr class="odd">
<td>Agricultural, Fish &amp; Forestry </td>
<td>42,715</td>
<td>45,627</td>
<td>54,041</td>
<td>713</td>
<td>740</td>
<td>797</td>
<td>1.7</td>
<td>1.6</td>
<td>1.5</td>
</tr>
</tbody>
</table>

Source: Global Trade Atlas from the Global Trade Information Services.

## TABLE C. TOP 15 SUPPLIERS OF CONSUMER FOODS & EDIBLE FISHERY PRODUCTS

## 

  ------------------ ----------- ---------- ---------- ---------- ---------- ---------- -- --
  **(In millions of                                                                        
  United States                                                                            
  Dollars, rounded                                                                         
  to the nearest                                                                           
  million)**                                                                               

  **(France Import                                                                         
  Statistics)**                                                                            

                                                                                           

                                                                                           

  **Consumer                                                                               
  Oriented                                                                                 
  Agriculture**                                                                            

  **Partner          **United                          **%                                 
  Country**          States                            Share**                             
                     Dollars**                                                             

                     **2005**    **2006**   **2007**   **2005**   **2006**   **2007**      

  Spain              4,294       4,556      5,068      17.08      17.11      16.15         

  Belgium            4,202       4,507      5,309      16.72      16.93      16.92         

  Netherlands        3,888       4,253      5,009      15,47      15.97      15.96         

  Germany            3,680       3,979      4,693      14.64      14.94      14.95         

  Italy              2,571       2,685      3,152      10.23      10.08      10.04         

  United Kingdom     1,019       1,057      1,264      4.05       3.97       4.03          

  Ireland            583         657        712        2.32       2.47       2.27          

  Morocco            620         556        737        2.47       2.09       2.35          

  Switzerland        400         429        536        1.59       1.61       1.71          

  Denmark            359         387        410        1.43       1.45       1.31          

  Portugal           275         318        384        1.09       1.19       1.22          

  Israel             315         264        358        1.25       0.99       1.14          

  Poland             187         246        376        0.74       0.92       1.20          

  United States      245         239        232        0.97       0.90       0.74          

  Turkey             184         193        232        0.73       0.72       0.74          

                                                                                           

                                                                                           

  **Fish & Seafood                                                                         
  Products**                                                                               

  **Partner          **United                          **%                                 
  Country**          States                            Share**                             
                     Dollars**                                                             

                     **2005**    **2006**   **2007**   **2005**   **2006**   **2007**      

  United Kingdom     476         478        488        10.48      9.47       9.19          

  Denmark            464         464        437        10.22      9.19       8.23          

  Netherlands        453         434        492        9.98       8.60       9.27          

  Spain              345         354        403        7.60       7.02       7.59          

  Belgium            279         345        322        6.14       6.84       6.06          

  Sweden             220         289        317        4.84       5.73       5.97          

  Germany            234         270        286        5.15       5.36       5.39          

  United States      160         207        202        3.52       4.11       3.80          

  Madagascar         153         165        161        3.37       3.27       3.03          

  Chile              96          123        136        2.11       2.44       2.56          

  Ireland            120         119        127        2.64       2.36       2.39          

  China              73          115        123        1.61       2.28       2.32          

  Thailand           72          90         100        1.58       1.78       1.88          

  Morocco            81          87         92         1.78       1.72       1.73          

  Brazil             94          87         69         2.07       1.72       1.30          
  ------------------ ----------- ---------- ---------- ---------- ---------- ---------- -- --