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June 12, 2007

**[VIA CERTIFIED MAIL]{.underline}**

**[RETURN RECEIPT REQUESTED]{.underline}**

Byron Lawrence

Manager

Wal-Mart Stores, Inc., Store #1811

1170 N. Military Hwy.

Norfolk, VA 23502

Wal-Mart Stores, Inc

702 SW Eighth Street

Bentonville, AR 72716

Attn.: Leslie A. Dach, Executive Vice President

Corporate Affairs and Government Relations

> Re: File NoEB-07-NF-050
>
> Citation No.: C20073264010

Dear Retailer:

This is an official **CITATION**, issued pursuant to Section 503(b)(5)
of the Communications Act of 1934, as amended ("Act"), 47 U.S.C. §
503(b)(5), to Wal-Mart Store #1811 and Wal-Mart Stores, Inc.
(collectively "Wal-Mart") for failure to provide appropriate Consumer
Alert disclosures on analog tuner only television receiving equipment in
violation of Section 15.117(k) of the Commission's Rules ("Rules"), 47
C.F.R. § 15.117(k). As explained below, future violations of the
Commission's rules in this regard may subject your company to monetary
forfeitures.

On June 7, 2007, an agent from the Commission's Norfolk Resident Agent
Office of the Enforcement Bureau visited the Wal-Mart store at 1170 N.
Military Hwy., Norfolk, Virginia 23502 and observed that Wal-Mart did
not have the proper Consumer Alert label displayed on equipment that
contained an analog tuner but not a digital tuner at the point of sale.

Section 15.117(k) of the Commission's Rules states:

+-----------------------------------------------------------------------+
| \(k\) The following requirements apply to all responsible parties, as |
| defined in §2.909 of this chapter, and any person that displays or    |
| offers for sale or rent television receiving equipment that is not    |
| capable of receiving, decoding and tuning digital signals.            |
|                                                                       |
| > \(1\) Such parties and persons shall place conspicuously and in     |
| > close proximity to such television broadcast receivers a sign       |
| > containing, in clear and conspicuous print, the Consumer Alert      |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size of type large enough to be clear, conspicuous and readily    |
| > legible, consistent with the dimensions of the equipment and the    |
| > label. The information may be printed on a transparent material and |
| > affixed to the screen, if the receiver includes a display, in a     |
| > manner that is removable by the consumer and does not obscure the   |
| > picture, or, if the receiver does not include a display, in a       |
| > prominent location on the device, such as on the top or front of    |
| > the device, when displayed for sale, or the information in this     |
| > format may be displayed separately immediately adjacent to each     |
| > television broadcast receiver offered for sale and clearly          |
| > associated with the analog-only model to which it pertains.         |
| >                                                                     |
| > \(2\) If such parties and persons display or offer for sale or rent |
| > such television broadcast receivers via direct mail, catalog, or    |
| > electronic means, they shall prominently display in close proximity |
| > to the images or descriptions of such television broadcast          |
| > receivers, in clear and conspicuous print, the Consumer Alert       |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size large enough to be clear, conspicuous, and readily legible,  |
| > consistent with the dimensions of the advertisement or description. |
|                                                                       |
| \(3\) "CONSUMER ALERT                                                 |
|                                                                       |
| > This television receiver has only an analog broadcast tuner and     |
| > will require a converter box after February 17, 2009, to receive    |
| > over-the-air broadcasts with an antenna because of the Nation's     |
| > transition to digital broadcasting. Analog-only TVs should continue |
| > to work as before with cable and satellite TV services, gaming      |
| > consoles, VCRs, DVD players, and similar products. For more         |
| > information, call the Federal Communications Commission at          |
| > 1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission's      |
| > digital television website at: [www.dtv.gov](http://www.dtv.gov/)." |
+-----------------------------------------------------------------------+

Accordingly, it appears that Wal-Mart has violated Section 15.117(k) of
the Rules by failing to place conspicuously and in close proximity to
the following equipment, in clear and conspicuous print, the required
Consumer Alert label:

  -------------------- -------------------- --------------- ---------------
  **Manufacturer**     **Device**           **Model \#**    **Number of
                                                            Units**

  Durabrand            TV                   DWT1905         5

  Durabrand            TV                   DWT1304A        8

  Magnavox             TV                   20MT133S        5

  Phillips             TV                   20PT6245/37     5

  Toshiba              TV                   MW27H62         1
  -------------------- -------------------- --------------- ---------------

It also appears that Wal-Mart has violated Section 15.117(k)(1) of the
Rules by failing to place a label on the following equipment in a
location so that it is "clearly associated with the analog-only model to
which it pertains:"

  -------------------- -------------------- --------------- ---------------
  **Manufacturer**     **Device**           **Model \#**    **Number of
                                                            Units**

  Phillips             DVD recorder         DVDR3390        1

  SV2000 Technology    DVD recorder         WV10D6          1
  -------------------- -------------------- --------------- ---------------

We caution you that failure to display an appropriate Consumer Alert
label on any television receiving equipment that is not capable of
receiving, decoding and tuning digital signals would constitute a
further violation of Section 15.117(k) of the Rules.

**[If, after receipt of this citation, Wal-Mart engages in conduct of
the type described herein, in violation of the Communications Act or the
Commission's rules, the Commission may impose monetary forfeitures not
to exceed \$11,000 for each such violation or each day of a continuing
violation up to \$97,500 for a single continuing
violation.]{.underline}**[^1]

If you choose to do so, you may respond to this citation within 10 days
from the date of this letter either through (1) a personal interview at
the Commission's Field Office nearest to your place of business, or (2)
a written statement. Your response should specify the actions that
Wal-Mart is taking to ensure that it does not violate Section 15.117(k)
of the Commission's rules in the future.

If you choose to request a personal interview, the closest FCC Office is
Federal Communications Commission, 1457 Mount Pleasant Rd., Suite 113,
Chesapeake, Virginia 23322.[^2] You should contact this office by
telephone, (XXX) XXXX-XXXX to schedule this interview, which must take
place within 10 days of this Citation. Alternatively, as noted above,
Wal-Mart may submit a written statement to the above address within 10
days of the date of this Citation. Any written statements should specify
what actions have been taken to correct the violations outlined above.
Please reference file number EB-07-NF-050 when corresponding with the
Commission.

Under the Privacy Act of 1974, 5 U.S.C. § 552a(e)(3), we are informing
you that the Commission's staff will use all relevant material
information before it, including information that you disclose in your
interview or written statement, to determine what, if any, enforcement
action is required to ensure your compliance with the Communications Act
and the Commission's rules.

The knowing and willful making of any false statement, or the
concealment of any material fact, in reply to this citation is
punishable by fine or imprisonment under 18 U.S.C. § 1001.

Thank you in advance for your anticipated cooperation.

Sincerely,

> **FEDERAL COMMUNICATIONS COMMISSION**
>
> Luther Bolden
>
> Resident Agent, Norfolk Office
>
> South Central Region
>
> Enforcement Bureau

CC: Douglas Jarrett, Esquire

Keller and Heckman LLP

1001 G Street, N.W., Suite 500 West

Washington, D.C. 20001

[^1]: *See* 47 C.F.R. § 1.80(b)(3).

[^2]: ^?^ 47 U.S.C. § 503(b)(5).