How much does this cost to the nearest dollar?

GefenTV HDMI to HDMI Plus Audio Converter
The Gefen TV HDMI to HDMI Audio Converter is a product that takes a Hi-Def. source using HDMI and outputs it to an HDTV display using HDMI and, in addition, up to 8 channels of LPCM audio output through eight RCA connectors. Bit stream is output via an Optical digital connector. Additional features include switchable audio selections between auto mode and manual mode affording further selection between two-channel audio only, multi-channel bit stream, and 7.1 LPCM audio. Resolutions Supported up to 1080p Full HD and 1920 x 1200 Supported HDMI 1.3 Features Deep Color, Dolby TrueHD, DTS-HD Master Audio (through the HDMI connector only), Lip Sync,

Price is $260.00
Price: $259.9