text: I have not been to a Fresh Easy since they first came to Las Vegas I was not impressed back then and walked out without buying anything I did not come back to this chain until today when I was on the hunt for soft foods long story and thought I would give Fresh Easy a shot nnThey definitely have more selection than they did before at least at this location Beer and wine as far as the eye can see But the store seems to have an identity crisis They carry some regular grocery store items Tide Cheerios etc But they do not have enough so you can actually do all your grocery shopping here They also have some unique specialty items but not enough to get me excited about shopping here I would rather they just pick a side Are we a typical grocery store or are we a rip off of Trader JoesnnThe thing that really got me is the mandatory selfcheckout combined with the Friends loyalty card thing First some people suck at selfcheckout Give another option The store was filled with poor hapless folks who did not know how to bag their groceries present company included Second how am I supposed to get the stupid loyalty card when there is no one to ask for it I tried to sign up online but they will not mail it to you I have to go to the store Which means I have to hunt down some stockperson or something I did not see any cashiers or customer service Meanwhile I have to pay more until I can get a card from someone It is all very confusing and makes me sad Maybe next time I will buy booze and then someone will have to talk to me to make sure I am nnI got some very tasty chocolate pudding and they have soft pretzel Lean Pockets that I have not seen anywhere else So it is not all bad But the Friends card and the selfcheckout are throwing this first timer for a loop