text: Sephora is my goto spot when I need my mascara Christian Diors Diorshow and anything by Bumble Bumble I get most of my makeup skincare items and perfume from Ulta due to their rewards program off coupons better prices and various sales Sephora has a Beauty Insider rewards program but it does not do as much for the shopper as far as deals saving money etc It is a good store but I would have to put it behind Ulta for the aforementioned reasons