text: Assembly line made sushi geared towards customization The rice is poor not remotely seasoned and laid too thick by their rice spreading machines The freshness of the ingredients was acceptable but not impressive The roll was quite overpriced for what I got I guess this place is alright if you want heavily Americanized sushi fast but with Sushi Boat and Oishii Bento right on the same block I do not know what anyone is doing eating here