text: I like cupcakes regardless of their popularity you can do all sorts of things with them decorations build a pyramid and they fit right in your hand and are filling for their size I have had some good cupcakes in my time Sprinkles is not on that list See I think that Sprinkles as a company does not really like cupcakes I think they like the fact that they can bank on a fad Their shop is very sceney which is the antithesis of the happy cupcake times I want to experience Its the kind of place an anoerexic would go and gaze fondly at the cupcakes and then leave not having eaten anything nnI went in and was immediately greeted by multiple employees and was explained their rotating cupcake stocking system and told that their red velvet cupcakes were the most popular I asked them if they used real beets to color the chocolate cakethey just gaped at me then each other Finally someone came up with noo we use red food coloring well thrilling FYI European studies are consistently showing that a number of red food dyes interact with childrens endocrine systems causing migraines and ADHD symptoms and Red has even caused tumors in mice nnAnyway the magic of red velvet is the earthy play the beets offer not just the color so I skipped that and when for Lemon Ginger is but this better be a really good cupcake Here we go the frosting has the only flavorlemon extract that is It is sweet the way I like my frosting but a little crunchy and crystallized from sitting out all day The cake was like moist cardboard I mean that in the best way of course the cake was fine but had zero taste That was where I was expecting the ginger kick When I finished it I realized that I was expecting ginger the root when the real goal was the ginger flavor of boxed cakes which are two totally different worlds nnIn the end I want a cupcake that tastes like someone made it with lovenot necessarily love for ME but love for cupcakes in general Sprinkles is the McDonalds of cupcakes