text: CherryBerry is one of the newer selfserve froyo bars that have been popping up all over Madison in the last few years or so It is also on my way home from my outdoor summer job so I wind up stopping in more than I probably shouldnnThe service is remarkably good for a selfserve place I am always greeted when I walk in even when they are busy cleaning They make sure to explain various deals to me especially the ones that have significantly reduced my total They have rubber bracelets that you can purchase for a dollar that give you free ounces on Tuesdays which means they pay for themselves and then some I threw mine onto my key chain carabiner and have not needed to buy another since and they have loyalty cards that give you bucks off after every you spend This summer they are running a summer reading promotion in which kids get a free oz serving of froyo for reading five books which is music to this nannys earsnnThe ambiance is not remarkable While they are often cleaning and mopping the very nature of the business especially at this time of year means there is always a horde of sticky little children running around the establishment smearing sugar on every available surface There are a number of comfy padded seats as well as some tables and a TV that is usually tuned to the Food Network Personally I prefer grabbing a seat outsidennThe flavors have not really rotated since summer started I have been working my way through the different variations though I am still pining for the mango froyo I only got to try once Pink lemonade is refreshing and tart and goes well with a pile of different fruit which is always fresh and delicious offered at the topping station Candy bar crunch is bursting with candy bar flavor and goes well with hot fudge caramel and the crushed candy bars in the topping station Strawberry cheesecake is another highlight The topping bar is usually clean and wellstocked although the whipped cream which is thick and delicious goes quickly On occasion they trade out different toppings for others which once devastated my crumbledOreosloving boyfriend All in all it is good at what it does It does not reinvent the wheel but it is a nice place for a fast customized frozen summer treat