text: Maybe I am a cynic but I do not see why everyone gets quite as excited as they do about this shopnnPut it this way if I were a bank manager and someone came to me asking for money to start a business and I asked them what type of business and they answered that they were going to open a shop selling anything and everything that is white I would laugh them out of my officennBut I am not a bank manager and I would clearly have been wrong to do that as it is now an internationally renowned and hugely successful chain But I still think it is a bit overratednnYes the qualitys good and the service is generally friendly and efficient but that is also the case in places like John Lewis where they also sell soft funishings in other colours too Although I have from here before I am a bit of a sucker for a designer label I do not do it regularly