text: This is a nice store It is the smaller American test venture of the British grocery giant Tesco who I believe is the UK equivalent of KrogernnI routinely stop by here after work to pick up a few things before I head home to make dinner and the store is always clean well stocked and everything is reasonably priced The employees I have met have all been very friendly and helpfulnnTheir house brand is quite high quality and I usually prefer them in both taste and pricing Also there are some harder to find items in their import section which is nice if you occasionally indulge in dishes from overseas particularly from the UK Where else in the Valley can you quickly find clotted cream spotted dick giggle and Wheatabix cereal Of course the prices for the import items are slightly more than the regular domestic items but that is to be expectednnThey also have a reduced price fresh food section which I really like because it is usually chock full of ready to eat but on the verge of expiring items that are both tasty and affordable Also they sometimes distribute samples of the bakery items from the instore bakery in the back I have noticed their baked goods are quite delicious Additionally they have an admirable selection of import cheeses cured meats wines fresh made hummus salsas olives etc I think the perfect Summer dinner is a tray of sliced meats cheeses a fresh baguette some buttery spread olives heirloom tomatoes grapes roasted nuts and maybe some fig jam Delicious and easy thanks to Fresh EasynnThey send out a weekly mailer that always has a coupon of differing value on your overall purchase price not just on an individual item I really like the off of coupons but more often than not they send out the off of coupon not a smoking deal but if you are coming here anyway that week it pays to have the coupon with you and pocket the savings rightnnMy only complaint is about their convoluted hot ass mess of a shoppers reward card program From what I can tell it is more worthless than tits on a boar hog For that alone I am subtracting a point It has some bizarre equation of points accumulated with certain purchases But not all purchases I am actually not sure it is THAT confusing Those points are somehow linked back to some coupons you have maybe earned somewhere which I have never seen offered nor have I been able to generate any pointofsale reduction in price either and I shop here quite frequently It does not make any sense I suspect it is simply a marketing ploy to track our spending habits with the constantly moving target of the tantalizing promise of potential savings someday I MUCH prefer shoppers rewards cards that give you an instant discount on a artificially inflated price naturally or even better NO rewards cards at all just plain old low prices Now THAT IS a novel concept n nAnyway aside from the stupid shoppers card all in all because of its manageable size and fresh selection this is a good store for a quick trip in and out If I need a huge cart full of groceries this is not the best store since their overall selection is smaller than say a Frys but still for a few musthave dinner or lunch items this is a great option And yes aside from some kinks when they first opened with regards to rotating stock they really are Fresh Easy