text: As with most artisanal cheese shops I have been to Fromagination is like a happy rustic wonderland Major points for the rotating random assortment of small pieces orphans as another reviewer pointed out which are basically just the brokenoff chunks from larger slices priced at around a few bucks each nnThe selection from local dairies is great especially for tourists like me but despite the basically friendly service I did feel a hint of annoyance from the cheesemongers when I asked my fifth or sixth question Fromagination is clearly a popular destination for outoftowners looking for the local experience but the high volume foottraffic seems to take its toll on the service I have high expectations for artisanal shops Is not personalized service a rudimentary characteristic of such places nbut it is possible I expect too much Or it is possible I just visited on an off day nnRegardless I felt like I received a nice introduction to some of Wisconsins prized cheeses and loved the additional selection of carby accompaniments Please Lord have Whole Foods carry Potters Crackers at some point in the near future