text: UltraStar is new to the Phoenix area It has a spacious lobby with all the warmth of a airplane hanger Its corporate vibe is immediately apparent in every aspect of the consumer experience One can almost sense the calculated committeeapproved decision making that dominates the theatre nThe concession stand and gourmet coffee bar must seem amusing to Europeans The seating area has little ambiance and is certainly not a place I would spend any time hanging out BoringnThe theatre I viewed the film in was serviceable but nothing outstanding comes to mind The film started on time The UltraStar management really would benefit from a visit to a Harkins theatre to get this whole thing figured out