using domain authority benchmarks. Of course, there is a lot of data made available for anchor text analysis and you can take the data out on a spreadsheet to mull over it. You can drill and drill further in your link evaluation process and can also find links to certain chosen pages. The link data includes the top pages on your site, anchor texts used in links, the links to a site and the shares on social sites. You can study the links your competitor is getting and see where your links are going wrong or shall we say- 'unnatural'. ahrefs is a paid tool (with plans starting from $790/year), but offers two months' free usage if you sign up for an annual subscription. It has a number of services/tools on offer, which are great for researching the competitor, as well as finding the toxic links to your site. Their 'Site Explorer' functionality is the one you can use to study backlinks profiles. Simply keying in your domain will give you a tabulated view of the referring links to your domain: Number of Links Types of Links Number of Unique referring domains Most extensively used anchor texts Domains directing the biggest number of links New links Lost links The tool's 'Standard Reports' functionality will allow you to research in a different manner. You can sort and filter the data as per certain parameters like social sites metrics. There is a very nice graphical representation of the changing links, which you