guess though! If You Were Not a Designer, What Would You Be? I really have no idea, it's never entered my head to do anything else other than design/web related jobs. When I was little I wanted to be a nurse, just like my Mum, but an acute fear of needles scuppered those plans! What is Your Biggest Challenge/Achievement? Growing and establishing my business from age 19. It's only now, looking at other 19 year olds, do I realise how young I was to be delving into the business world and living without a lot of money. Nothing ever phased me though, as you do when you are young, you feel like you can take on the world and no one can stop you doing what you want to do. I'm glad I was able to do this so early on as when you get older and you have the pressure of mortgages, bills and such like, it's not so easy to throw caution to the wind in the same way. Anything to Say to Other Female Designers? Don't let being in a male dominated environment make an ounce of difference to the way you do business, it's never adversely affected me. As long as you keep your head down, work hard and produce good work, no one can ever accuse you of not doing your best. Sarah Whinnem Bio: By day, I'm an in house designer for a company in the financial industry. By night, I write for my