14 insightful adjectives that define great content marketing For our Content Marketing Survey Report , published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing. While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided. One of the open-ended questions we asked was, " What single adjective or phrase would you use to describe the type of content which is most effective for marketing? " Some of the most entertaining responses are provided below. Sticky One of the questions we asked in the survey was targeted specifically at publishers. We asked, "How important is generating a second click for each unique visit?" Over three-quarters (76%) stated that it was "very important". For B2C e-commerce sites, keeping people 'lingering' on site is likely to end up in them making a purchase . Amazon's recommendations are a clear winner here. For B2B sites, the consumption of content will help nurture the prospect through the buying cycle . Product and content recommendations are one way of improving 'stickiness', while using images to entice visitors to scroll below the fold is another technique. For publishers, offering sticky content (rather than irritating repagination ) will help to keep people on site and increase the number of ad impressions . In short, sticky content is good. Sexy One prime example of sexy content is the