and passionate fans in the world, it was clear to see supporters chose their wives over the team. In a game of two halves it seems it's the other half that wins." Marcus Munaf, University of Bristol said: "Men in the UK and around the world are undoubtedly passionate about the beautiful game. What we set out to do was measure it in a scientific way and particularly focus on using techniques which allowed us to find out what they (the fans) were secretly thinking even when their actions may have been telling a different story." How the scientific study worked The fans were chosen as a sample group on the basis that each had been in a romantic relationship for a minimum of five years and had been a Newcastle United season ticket holder for a minimum of five years. Their average age was 46 and the average relationship length 21 years. 71% of the participants were married to their partners. Before the experiments each participant provided a high resolution photograph of their loved one, which was added by the researchers to three other images: their beloved Newcastle United team, an unknown woman and an unfamiliar rugby team. On the day of the test, Newcastle fans were given a pair of scissors and instructed to open envelopes containing photographs including the team shot and photo of their girlfriend or wife. Participants removed a sock and were hooked up to a sensor on the sole of their right foot, the