about. "The convergence of media challenges existing rights structures that were put together at a time when there was clear blue water between what publishers did and what film companies did. There is a lot in the middle that you could do great stuff with, if the film and publishing companies got together and said 'your rights, my rights, lets put them together and do something amazing on YouTube, with in-flight entertainment, or on tablet devices'. But in many cases, they look across suspiciously at each and don't speak to each other, so that stuff in the middle drops through. Pottermore is about doing all of those things in the middle."