Previous Post Next Post The art of a well-written blog post Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects, which can be converted to customers -- and hopefully repeat buyers. Let's not mistake a well-written blog with advertising though. People read blogs (and share them with their friends) because the content resonates emotionally, not because it delivers the features and benefits succinctly. Get out of your way and get writing Writing a blog post is incredibly personal -- not because it's about yourself, but because it exposes your thoughts to the world. It lets us inside your head to see your thought process.  Unlike a responsible journalist or technical writer, a blogger doesn't remove herself from the story. She participates in it, sharing openly what she thinks about the subject at hand. Your goal as a blogger is to share a piece of yourself with the reader, to connect emotionally while sharing a message. The main tools in your blogger's toolbox are truth, an eye for detail and the ability to write succinctly. Think of it as "freemium" content (thanks tomy friend, Kelli Ellis for this brilliant term) that entices potential customers to want to learn more about what you do. How do you use those tools to produce well-written content that people want to read? Start by honing your "writer" skills. Think you're not a good