in how the various products you can purchase, which is endless, are offered through various companies. This is because they are linked to other companies to sell their products, without having to carry the extra inventory themselves. You can buy just about anything from that site, such as the following: Books Music Clothing Kitchenware Computers Exercise equipment Skincare And, do you see how the above are not really related to each other? That's because they are 'connected' to the companies that are producing the items. In other words, many of the products sold on Amazon are not only created elsewhere, but also stored and sold elsewhere as well. 3. Why you should Consider Affiliate Marketing for Your Business Think about what you are selling. Let's say its office supplies like Rusty, and a customer comes to your site for a printer and a few other supplies...but is seeking something you don't carry, such as break room snacks. You could send them 'down the road' for that, perhaps to a place that also carries printers and other supplies you carry. You then risk the chance of losing that customer. With the many 'one stop shops' available in the brick and mortar world, as well as online, the chance of losing customers in this manner is high...unless, you find a way to cater to them. The great thing about being an Internet based company, is that it is much easier to do, than if you had to keep all the stock on