might look. But certainly, I would envisage that whether it's two, or three, or however many years time that you'll find there's a whole lot of different Foxtel products packaged in different ways and delivered, whether it's through the high end Foxtel iQ box with a whole lot of functionality, or whether it's on a more On Demand basis delivered on a different sort of selection basis. That is probably the way that we will go, but we're still working through what works, what will provide the best customer experience, how do you make sure you maintain the integrity of the brand and the product, while at the same time meeting all the different needs the consumers have. DAN BARRETT: Sure. It is very much still a brave new world and you don't know what the competition is out there. BRUCE MEAGHER: That's right. But certainly, all of those things are potentially in the mix and we'll be looking at all those possibilities. DAN BARRETT: It seems noteworthy that the Foxtel Go announcement is at the same time that the HBO partnership has come into effect. Now, obviously HBO have HBO Go. Is there any connection here at all? BRUCE MEAGHER: No. It was a happy coincidence of timing rather than anything particularly planned. We had a successful test phase with the Olympics app, which was very well received. And we've been negotiating the HBO deal for a while as well. This just happened to be at the same time.