Mac-maker is hard to ignore, despite being a 'difficult' vendor For years, the Apple Mac has played a small and niche role in enterprise computing, finding favour in areas such as desktop publishing, graphical design and video or content production. But on the whole, a perception of a high price coupled with the lack of a broad spread of general purpose applications has had the tendency to restrict overall adoption to a small (read low single figure) share of the enterprise PC market. But Apple, by its own admission, is no longer a computing company but a consumer electronics company. The success of the original iPod, after a slowish start, was phenomenal. But this has been eclipsed many times over by the introduction of devices based on iOS such as the iPhone (and its oft overlooked brethren, the iPod Touch) and the iPad. In 2011, Apple sold more iOS-based devices than it sold PCs based on Mac OS over its entire history. This iOS success does not mean that there is no future for the Mac -- it is still growing in a PC market that is largely flat or declining. This sustained growth has started to result in increased share for Apple in the PC market, and this -- combined with the increasing use in business of the iPhone and iPad -- is starting to lead to more use of Apple Macs in the business environment. It's still the case that the vast majority of revenue in the enterprise