MBA in China at Beijing's Tsinghua University. At one point we were looking at population demographics and some of the predictions we could make about economic change not only in China, but in all developed economies over the coming decades. It was pretty clear that the biggest challenge all of these countries face is the ageing population. It's the biggest demographic trend in human history, and is going to transform industries, governments and societies over the coming decades. It wasn't until I then encountered the field of social entrepreneurship, however, that the idea of Tapestry really clicked. Social entrepreneurship is a field in which companies aim not only to achieve financial sustainability, but also to fulfil a social mission. I had spent pretty much my whole life making products which make the world a better place, so this seemed like the best idea I had ever heard. I proceeded to complete my Master's thesis on social entrepreneurship and founded Tapestry a few months later. Tapestry is a small company with the big vision of enriching the lives of seniors across the world, by helping them stay connected to their families, their friends and the communities around them. Our users are generally grandparents or parents who find themselves being left behind by constantly changing technologies, and as a result are not as connected to their children's lives as they would like to be. How many staff does the Tapestry team currently have? We've got five staff: one designer, one front-end developer,