for one or the other to be the first to take our concerns on board? Is that wishful thinking? &gt;"equal rights are being taken too far here." yes, that line got me too... how do you take equality too far? Its either equal or it ain't. Thing is, some of us, like me and stumpy and our offspring didn't get harmed by genderisation, by some combination of age and familial attitude. But you only have to read one post like Goth's to realise that an 'I'm all right, Jill' attitude doesn't wash. Genderisation does affect children, its unecessary and in many cases would be easy to avoid. Websites could simply stop categorising by gender, remove the boy/girl search filters (or at least, if they really want them, make 'girl + science' return the whole gamut not just pink smellies) I'm creating GoldieBlox to inspire girls the way Legos and Erector sets have inspired boys, for over 100 years, to develop an early interest and skill set in engineering. It's time to motivate our girls to help build our future. This is just inaccurate. It's only recently lego has decided girls weren't their target audience. Lego and erector sets are just totally unisex. You don't need a bear in a business suit or a dolphin in a tutu for a girl to liek construction. The actual link has "prettypicture" in the URL address The prototype version with the cotton reels and bits of wood and screws looks much more fun than