able to achieve great results. It's our vision with EdgeRank Checker to aid marketers with the opportunity to maximize their Organic Reach (and Earned Media) then identify the best case situations to apply Paid Media. Future of Facebook We're very excited about the opportunities that Facebook has to achieve even more marketing successes. The platform has reached an incredible amount of users, but that's only the beginning. The next stage of integrating users interests and activities, into targeted advertisements, begins a new era of marketing. Assuming the Facebook structure remains the same, the news feed will be where true marketing will take place. We strive to help brands understand the news feed better than anyone else -- and look for our role to expand in this sector. We're excited to announce our newest tool: Real-Time Monitor for Facebook Analytics! Facebook now updates post level analytics approximately every 5 minutes. We've built a dashboard to monitor the most important metrics, as they happen . This new tool is currently in Beta, which requires you to remain within the tool in order for us to collect the metrics every 5 minutes. We'll be expanding this functionality in the future. All filter options are able to be viewed as Change In Values or Total Values. Change In Values offers a unique perspective to see how your content is currently trending. Negative Feedback Keep an eye on all of your posts' Negative Feedback rating. If an individual post is receiving above average negative feedback,