easier for a customer, at the end of contract to go from say Vodafone to O2 or to go from iPhone to Android? Now move the clock forward 10 years. Where Android and Windows Phone become more like iPhone, and convergence across PC, TV, Phone, Tablet, Music Store, etc is prevalent on all three ecosystems and everyone has smartphones, and WiFi++ is very available, and more spectrum (e.g. analog TV spectrum) is release for bid, ****AND**** all "cellular" calls are really Voice over IP over LTE/LTE++. What can users possibly want from operators besides a good data connection at a low/competitive price? A subsidy, maybe. Either way, operators will be nothing other than pipe providers. And if they get out of line, Apple with $500B in the bank and Google with $200B in the bank can launch a "top markets" mobile data service. I'm not predicting this will happen, because it won't be needed. Operators will compete to provide data to smart mobile devices, just like gas stations compete to provide gasoline. Yes, Tomi is right. Spectrum is a finite resource and expensive. So is Oil. Telecom networks are hard to build. So is a petroleum distribution. In the end, consumers are more loyal to the car brand (Mercedes, Toyota, etc) than to the gasoline brand. That doesn't mean there is not money to be made by operators. Exxon makes a ton of money, just like VW. It just means that operators have to compete on pennies/GB, just like oil