is preferred in that context. And as for asking for "Brief message"? A veritable invitation for people to ramble. 2. "To end this call, please hang up." Watch any child playing with a toy phone (and it's a big regret in my life that my parents didn't snap any pictures of tiny me in my onesy playing with my googly-eyed Fisher-Price phone -- talk about a demo CD cover! But, I digress...) and what do children do when they're finished talking? They hang up. Every time. They don't need to be told. Neither do your callers. 3. "Our website is: WWW...." I'm going to play the "Caller is Smarter Than You Think" card, and send this out: I think we all know -- by now -- that most web domains start with "WWW" -- correct? I remember the first time I had to say "WWW" in a radio commercial, and thinking: "This is impossible to say smoothly". It's become so automatic now, that's it's effortless for most people to say -- and it's taken for granted that if you're talking about a website, most will automatically begin with "WWW". Unless your web address has a different log-in protocol, and your site begins with "WWW", you're safe in just writing "Visit our website at angrysquirrel.com for a full listing of our prices and services." It flows better; plus lopping off  the "WWW" cuts down on time, which is all important for radio copy. 4. "We Are Experiencing a Higher-Than-Normal Call Volume.."