of minutes work, more visitors.  What could be better than that? UPDATE :  Apparently this works for other pages on the site, where your author profile is I'm pretty happy with my vanity SEO efforts 2 out of the top 6 spots against some tough competition -- and the only one with a picture! Bruce, thanks for bringing this up. I set up "author attribution" for one of my marketing clients last year and it works really well. I am also setting it up on my new blog that I am about to launch. I really got confused with all the instructions about choosing a data format, etc. Ultimately I only did these three simple things. 1 - I created an account for my client on their DNN-based site and used that account when blogging. On that account page I added a link to their Google+ account and in the html I added the tag rel="me" in the anchor tag. 2 - Then on the blogging module (I use digArticle), I went into the template and added the tag rel="author" in the Posted By link that links over to the DNN profile page that already has the Google+ link with rel="me". 3 - I created a Google+ account and went into the Edit Profile mode. There you will find a section called Contributor To, where I added my custom link that goes to the Profile page on their DNN site. This was a little confusing because most instructions say to