You too can be a rock critic! 1. ISOLATING THE PRIMARY FACTS Just as college journalism students learn the comprehensive "Five-W" lead, the rock journalist must learn the multifaceted "Two-W, One-H" lead, which swiftly dispenses with at least one of the following crucial queries: Where were you when you received the record album? What were you doing when you received it? How many times have you listened to it? 2. CREATING A VIVID SCENARIO Occasionally the setting of your story will overshadow the rock star about whom you are writing. When this occurs, you will most likely be on assignment in the state of California, covering an important rock concert, interviewing a rock personality on tour, or assessing a onetime rock star's attempt to make a comeback. As you write your review, remember that an exact and vivid word picture of the magnificent California geography will draw immediate reader response. For example: The searing California sun turned a brighter orange as it set slowly behind the mountainous moustache of David Crosby. -- Robert Smith, Crawdaddy 3. THE FUNCTION OF VOICE Readers of rock criticism like to know exactly who is reviewing their favorite musician. As a rock critic, you will have ample opportunity to let the reader know you. For example, during your career you will often find yourself inside the very hotel room of a particular rock personality. If mentioned in or near the beginning of the review, this interlude will subtly establish your credentials by implying that you