games (the second most selected answer). In addition: 59 percent enter contests on Facebook or Twitter in order to win products or receive discount. 53 percent download coupons from a company's Facebook page. 51 percent redeem an offer from a company's Twitter feed or Facebook page. No rage against the advertiser Another useful insight is that readers are not against advertisers. When asked which magazine offerings for Twitter or Facebook subscribers would add considerable value to a magazine subscription, 44 percent said special offers from advertiser available only to subscribers (the second most popular offering). Nearly one out of three respondents said they visit/would visit a magazine's Facebook page for special offers from advertisers or the magazine. Chris Kevorkian, chief marketing & digital officer at MPA says, "Magazine readers' receptiveness to advertiser offers on social media reinforces findings from our earlier study that consumers of magazines on digital platforms are open to advertising messages in general. The study shows that more than half (59 percent) want the ability to purchase products directly from ads, and that most of the respondents (73 percent) typically engage with interactive ads". Magazines trying to grow their paid subscribers and their social audiences should pay close attention and learn to both give and take.