of internal and external happenings Keeping others abreast of what is happening Interpersonal Roles Representing the organisation at various social and official activities Leading others to in ways that achieve desired results Decisional Roles Making improvements and innovations Allocated finances and resources Negotiating non -- routine agreements ii) The two chosen organisations for research are Boots Chemist and Argos, these organisations are different in terms of goals and objectives and one deals with pharmaceuticals and health care whiles the other is a retail outlet specialising in catalogue sales. Boots has based their management style on what is termed a value based management, therefore the feedback and ideas from leaders or managers within the organisation are very much considered, this can be compared to the continuous learning and improvement system of management better known as Kaizen, in Kaizen the employees are encouraged to improve the working conditions and performance etc. It is the same in value management, this is a very good strategic tool because when value is placed on employees or leaders then they will want to work harder and produce more. When we analysis Mintzberg 10 managerial roles it is easy to see how management and leadership will have a weighty affect on the strategic decisions of any organisation. Boots therefore encourages a participative culture in their organisation; this sort of culture enables boots to work on their main strategy which compiles four main strategies: It is differentiating its offer to consumers by focusing on beauty and health care