on social media. As for that whole social outrage against NBC? NBC won the bid rights from the IOC, beating out ESPN who would have brodcast live ( but had a lower bid .) Technically, the IOC can set the rules for brodcasting and could have required NBC to air more live coverage over the air. Instead they defended the coverage , joining the majority who are more than content with NBC's 2012 coverage. About The Author: Greg Finn is the Director of Marketing for Cypress North , a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter ( @gregfinn ) or LinkedIn . See more articles by Greg Finn Like This Story? Please Share! Like Our Site? Follow Us! Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted . You can read more about our comments policy here . ttp://twitter.com/MichelleRobbins MichelleRobbins I think more than anything, this shows the disconnect between "the average person" and people on Twitter.