Don't make the common mistake of simply shoving everything you have into each attendee's hand. Make yourself memorable If you can engage a couple in a short activity at your stand they will remember you. A friend of mine, who is a wedding photographer, recently made quirky cut outs for people to put their heads into and have their photos taken. She took their email addresses and emailed them the photos after the show. What a brilliant idea! Set Goals It is important to know exactly what you want to get out of the fair before you start. Do you want a certain number of leads to follow up on? Setting these goals will not only keep you on track during the fair but will also help you to determine if it was a worthwhile investment afterwards. Be informative not 'salesy' Using an email marketing service, I love MailChimp personally, import the details of the couples whom you have been given permission to contact. Then you will need to set up a series of auto responders with informative, fun and useful content for them. At the end of the day people don't like to feel like they are being sold to. However by keeping it informative and fun you're doing the exact same thing but in a less pushy way. The idea here is to establish yourself at the expert in your field by showing the potential client how much you know so they want to book you. Know that