they decided not to. Because he wasn't the right player. Will Dempsey become a Red? It is vitally important to understand what Rodgers has said since the deal collapsed. His statements about his intentions in the transfer market, his statements about wages and the message that he's putting across in those statements. While fans have taken to their usual platforms of twitter and fan forums to state their annoyance against either the player for taking the better contract offer ("He's not good enough", "He's just a money grabber", blah blah blah) or the manager and club for not being willing to overspend ("We're broke", "We can't compete", The world is going to end blah blah blah), they seem to be missing the point. The lesson which Brendan Rodgers is trying to educate people with. There's a trend in football that when a big club becomes interested in a player, the price for that player automatically goes up. It would appear that Liverpool are attempting to buck that trend by refusing to pay over the odds for players, and to players. This may of course mean that Liverpool will lose out on the odd target or two but if players aren't willing to play for Liverpool for a fair price, or if the selling club aren't willing to do business then Liverpool, then so be it. Liverpool's unwillingness to overspend on what they believed the players' market value was represented a change in practice for a club who have allowed themselves