required data.  The location isn't important -- you just need the data somewhere on the page. The above picture is the Author profile (this is a plain Text/Html module, dropped into the sidepane of my site skin), and so I just added in the new markup: The above image shows the markup used for the Author profile Html.  [Click to enlarge]  The yellow highlighted areas are the microdata format tags I added.  Again, this is just entered onto the blog page as a DotNetNuke Text/Html module. However, the wise and inquisitive reader will have already noted that the headshot on my Blog page isn't the same as the one that shows up in the Search Engine Results Page as first shown in this post  (SERP).   Yet I have marked up my Author profile to show that it is a person, and I've clearly marked 'itemprop=photo' to indicate that the selected image is the photo of said person. But this is not the photo that shows up in the search results.  Why?  Answer : Google+ . The profile shown in the SERP comes from my Google+ profile picture. Step 3 : Configure (or open) your Google+ Account Google has learnt its lessons wisely, and knows both how easy it is to put fake data into meta content, and also how important it is to leverage existing near-monopolies into new ventures.  So you have to be a Google+ member in order to get your Author profile linked.   Well, one might raise an