It's Quality Over Quantity When It Comes to Facebook Brand Page Fans When it comes to a brand's Facebook friends, quality is more important than quantity, according to a recent study. A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement. In fact, the study found that more fans could actually mean less interaction. Napkin Labs studied 52 Facebook brand pages over an eight-week period. The company pinpointed its study on Facebook pages with anywhere from 200,000 to 1 million fans. During its research Napkin Labs uncovered a surprising correlation between the amount of Facebook page fans and active user engagement. The study found that a brand page with 900,000 to 1 million fans actually saw 60 percent less engagement than one with just 500,000 to 600,000 fans. Even more surprising, Napkin Labs found that on average only 6 percent of fans actively engaged with a brand's Facebook page. Napkin Labs says that the secret to running a successful brand page is to focus on engaging a small group of dedicated fans, instead of going after the highest amount of fans possible. The company believes the key to user interactions is to track a brand's "superfans." According to the company, a superfan is one of a brand's top 20 most engaged fans. Superfans play a major role in getting other fans active. The study found that superfans received 2.3 times more