broader individual and collective right to communicate is an evolving principle in the democratization process" (UNESCO 215). Democratizing the media cannot be simply additional facilities. It means broader access to the media by the general public, "the free interchange of ideas, information and experience among equals, without dominance or discrimination" (UNESCO 216). When the media is democratised, it serves the people and people then use the media to obtain the information they are interested in so that they can improve their daily lives and their community. In order for that to happen, the people must participate in determining the focus of the media. There is not necessarily a hierarchy in this process. Journalists are not above the people in this regard. They are servants to, or partners with, the people of the community. All people are considered equal and central to the purpose of the media. In order to do its job properly, the media may have to go far outside of urban centres to reach all of the constituencies that they are to serve. Reporters must cover rural and urban areas, know how the people feel, and share information that is important with the citizens of the community. It is the use of information to achieve greater participation of citizens that is essential to their growth, empowerment, and sustainability. These are laudable goals and are important to both nation and community self-determination and self-improvement. These are the goals that journalists should strive for in their daily work; this is