structured around his buyout of the Wall Street Journal, in a way his attempt to redeem himself and set a higher standard for the industry. That deal proceeds little by little over the entire book, filling in details along the way. Unfortunately, given the current scandal of phone hacking and bribery in Britain, this makes the book - from its tone of awe to its content about how he built his empire - almost completely obsolete. Murdoch's current difficulties come from something rotten at the core of his company and perhaps of the man himself. Yet this book has virtually nothing to offer about those details, focusing instead on the glitz of deal making that was more lucky than prescient. Though in 2003 there was testimony (by the now disgraced Rebekah Brooks) that the company routinely bribed the police, this is not even mentioned. The style of the book does not help. It is written with a breezy chattiness, repeating certain ideas way too often, and implying far more depth than it delivers. It is riddled with expletives, full of the author's opinions and snide observations - he particularly despises the dysfunctional Bancrofts, who owned the Wall Street Journal - and I could not wonder why the reader should care about any of that. Very little of what the author says is documented, the narrative is not linear enough to read quickly, and, worst of all, there are significant gaps. Murdoch's business models in the many industries he entered are