in a certain age group. Often, when a song hits, it hits because it was tied to a scene that fans liked." That's kind of true... I had some friends who were just a local band who recorded a disc, sent it to a guy who licenses music and it got played on two television shows (one being "Grey's Anatomy") and a few low key ads. That was their break... before that they couldn't get reviewed or accepted into music festivals or get airplay or get on decent bills out of town, because they weren't part of connected indie rock world or whatever... music supervisors might be open-minded and the people honestly listening for good stuff, like college radio djs were in the 80s and 90s and the record execs were in the golden ages. Tangentially, Henry Rollins was once asked how he felt about bands "selling out" to get in commercials. Essentially, he said "good for them", why shouldn't they get some $$$ for their work, don't you prefer that bands you DO like get that $$$ than bands you don't, and, BTW, a good part of it is that some of the people who are choosing the music are fans of it, and see it as doing them a solid.