the phone, so having to fall back onto a well-worded, intelligent, relevant e-mailing of the CV for a position you know that company are looking to fill.  And then praying your candidate gets an interview. The Float: Similar to above but without any prior knowledge of specific vacancies within an employer and presented in a way of "just to make you aware" but really actually struggling to add value to the recruitment relationship. Flick and Stick: The most base of recruitment practices with a CV spammed out to multiple employers, sometimes even without the candidate's prior knowledge, in the vain hope that one such employer might just happen to need someone with those skills and be begrudgingly forced into seeing the candidate with the millstone of a large fee hanging around their neck.  In a more crude sense this can be compared to throwing sh*t at the wall and seeing what sticks. An e-mail received by an internal recruiter was recently brought to my attention.  Which of the reverse marketing techniques above would you say it falls within?  By the way, names have been removed for confidentiality reasons (and hysterical throwing-toys-from-pram reasons), and I've changed the job title to er...Pig Hunter...just for the hell of it: Hi xxxx By way of introduction, I specialise in the recruitment of Pig Hunting professionals for XYZ Recruiters. XYZ Recruiters has been established in New Zealand for 1000 years and we have a demonstrable track record in recruiting for pig hunting roles including: Hunt