Choosing a name for your business can be as simple or as difficult as you make it. Your business name should communicate your expertise and value to your customers as a business. While a made-up word might make a more memorable first impression, a simple business name that's easy to spell and understand is usually the best option. Step 1 Hire an expert. A professional can not only help you come up with the right name but help you avoid any legal issues. They will also help you navigate registration and trademark paperwork. Naming firms can be pricey, though, so consider your budget when deciding to hire a professional. Step 2 Write down different words that relate to your business. If you are starting a daycare business, for example, you might select words like: baby, day care, child, building blocks, learning or baby steps. Step 3 Evaluate your words carefully. Fast and cheap may be thoughts, for example, you want to convey, but you don't want to attract clients who berate you when things aren't done as fast as they want or as cheaply. If your business name is too specific, it will attract only a certain type of customer. Some customers may only want the fastest service, the cheapest service or the highest quality, no matter how long it takes. Step 4 Use inviting language. A business name should pique a customer's interest. You want them to look at your advertisement or business card and think, "Yes, that's just