with. 1. Your entire website is built in Flash. Your creative and development teams spent many months on finalizing the site layout, wireframes, manuscript and content. Your site is about to go live and as you're popping a bottle of champagne, the SEO team points out that your entire website is built in Flash. While Flash makes sites look creative and interactive, search engines can only read the site's source code text. So, unless you reconsider using Flash altogether or create a text copy to accompany it on back-end, it would be very difficult for search engine crawlers to find it. For example, this is the website your visitors see: And this is a part of this site's source code that search engines see -- with the exception of meta keywords, which don't even influence organic rankings any longer -- there is virtually no textual content for the search engine spiders to crawl, therefore they will not be able to index it appropriately. 2. Your content doesn't target important keywords. As your SEO team reviews the final version of your site, they notice that the keywords you're trying to rank for aren't incorporated enough throughout the site to boost your rankings. If your goal is to target a specific search term and rank #1 for it, you need to include a thoughtful, authoritative content specifically dedicated to that term. Because SEOs monitor search trends regularly using multiple tools, involving them in early stages of content development is crucial for securing