sort of innovation that so many people claim in these products. It looks much more like for each product Apple has taken existing, normal technology, then tweaked and packaged and come up with something we are so quick to give the "innovation" stamp of approval. So if we take the same approach as Apple to tackle the question: "what is innovation?", it looks like our answer might be that innovation could be described as the incremental tweaking, repackaging and presentation of common, standard components and technology. Perhaps not the most glamorous definition, but I think in some cases it still stands. It makes me wonder, how many times have I overlooked potential innovation sitting right in front of me? How many times have I missed the small steps because I'm so focused on the world changing, massive jump in technology I think I need to qualify for the most prestigious of labels -- "innovative"?