your door through a different funnel. What is a common thread of so many GLAM and academic workshops and conferences? We must be part of the digital world to engage audiences, tell stories, and find new, creative and efficient ways to get things done. Funny, that's what she said. And how often do we, as speakers and participants admit, "I don't have any answers, I'm just saying, these are the issues"? Acknowledging a need is an important first step, but in the commercial world, if you stop there you'll be dead in the water before long. Instead, you build cross-functional teams, experiment, innovate, and look to your customers for a way forward. If we've dug up our backyard and it's found wanting, perhaps approaches from other disciplines have something to offer. So where do you start? The possibilities are endless, but off the top of my head you might: Read, watch and listen actively, and be prepared to make a few mental leaps. It might take a little creative effort to translate and scale lessons and examples from other areas, but it could lead to solutions you had never considered -- or at the very least, better problems.