the last 20 years, which is also similar to the operation of all other non-manual SLRs and DSLRs, from any manufacturer. For ISO, there's a button labeled "ISO" on the top of the camera. No menus are necessary for any of those functions. Simple and obvious to any amateur who's used a modern SLR. Posted by Dan on June 1, 2012 at 12:51 PM (PST) 4 The more I think about it the more I know it's gonna happen. Before buying my P&S Lumix camera two years ago I googled the possibility of Apple getting to this market. Two years later I'm not surprised seeing this speculation. You ask why would they? Well, because they can make things better for the P&S market and price it reasonably (300-500 USD) and it goes well with their ecosystem. Even one of the latest popular Lumix P&S camera (lumix dmc-zs20) can get much better and user friendly. They already have a lot of expertise in the subject and it just increased throughout the years as can be seen in the SW and HW features Apple add to the iDevices' cameras. . Is the iPhone camera makes P&S cameras redundant? No. I don't need to explain you that. Take zoom as one of the main difference. What to expect there? Fully touch screen, geotagging, 12x zoom and and even more, integration with iDevice via wifi and/or BT (like I do these days using eye-fi SD card), integration to iPhoto and the rumored iCloud gallery