Purple Flag Week: How hospitality businesses can make the most of destinations after dark National tourist board VisitEngland has issued a new set of guidelines for the hospitality and tourism industries in a publication entitled 'The Evening & Night Time Economy', which encourages businesses to make the most of the night time economy and grow tourism in towns and cities. Purple Flag Week (24-30 September) will showcase the quality, diversity and vibrancy of the UK's evening and night time economy The guidelines have been created in partnership with the Association of Town Centre Management (ATCM) in the run-up to Purple Flag Week (24-30 September), which aims to showcase the quality, diversity and vibrancy of the UK's evening and night time economy. "Now is the time to seize the opportunity given to us by hosting one of the most successful Olympic and Paralympic Games ever," said VisitEngland's chief executive James Berresford. "This summer has whetted the country's appetite to enjoy a vast array of sporting and cultural events supported by later opening hours by shops, bars and restaurants. "The night time economy offers us a huge opportunity to grow tourism in England and make our cities and towns some of the most exciting in the world." Purple Flag Week Purple Flag Week is the new annual UK-wide campaign to promote town and city centres at night through ATCM's accredited Purple Flag centres. Since the launch of Purple Flag in 2010, 31 centres have been awarded the Purple Flag accreditation. Many 'Purple