to drink a full calorie beverage. And they have no connection to obesity because they exercise sufficiently. It's about knowledge. It's about the understanding of energy balance and a lack of understanding of energy balance that creates issues and problems. And therefore, we all have a responsibility to raise awareness of energy balance and raise awareness for the need for effective active lifestyle programs. SARAH GREEN: Finally, on the issue of leadership, we asked Kent how he had to shift gears after taking the top job. MUHTAR KENT: I would say not a huge shift, but one of the things that I've learned when I became CEO is you just have to be much more careful about the words you use, and how you use them, and when you use them. Because an organization sometimes just takes off and follows a word when you absolutely never intended that. So rounding off, speaking certainly not directive, but much in a more sort of general sense is something that I've learned from the first day on. Probably for the first two, three months, I wasn't aware because the language that you use as a CEO or head of international is not taken to be the sort of rule of the land, whereas sometimes the language you use as CEO, whether it's with a bottler, whether it's with town hall meetings, I learned is something that needs to be in a different context. And that's something that I learned the hard way. SARAH