search engine. However, many search engine designers are aware that people are doing this with the intent of boosting their rankings and have therefore introduced techniques for spotting those pages. The test most often used appears to be checking to see whether a page is referenced from elsewhere on the site. For this reason, you should always create links back to the entry pages from elsewhere on your website. Don't leave your entry-pages unreferenced from elsewhere on the site or they'll likely be badly penalised as a result. Keyword stuffing on the page . This is an old technique that used to be effective but will now almost certainly send you right to the bottom of the rankings. It involves adding a huge number of keywords to the bottom of a webpage (often using a text colour that matches the page background so they can't be seen). Virtually every search engine now checks for such tricks and will penalise you very severely if it's used. Now it's time to look beyond the search engine for even more traffic...