most powerful tool. Create If you're going to pin trashy content then don't bother at all, this will all be a complete waste. Pinterest has done so well, because the community actually like what they see and the people who pin something actually show passion for it. Keep your content simple but informative. I would recommend using infographics and image design tools to create easy to visualize information. We live in a fast paced world where our customers don't want to be an expert in your product they just want to know what's in it for them. It doesn't matter if you're promoting Beko dishwashers or paper hats, you need to be thinking outside of the cube and creating something interesting for your customers. If you pin something that is useful or pertinent to your fans, you'll find that the traffic referrals will massively overshadow the time and effort put into the creation of your pins. Engage There's nothing worse than somebody commenting on how fabulous your pin is if you haven't got the decency to show your appreciation. You'll create one of two images. An image that you are the best and you know it, or you'll look like you're no longer communicating on the boards, which means it's pointless for anybody to follow you or promote you. It takes 2 seconds to reply but, more importantly, it gives you the opportunity to know at firsthand how your fans feel about you, your products and your marketing strategy. You'll