and privacy settings that are familiar and manageable. Often, you can set your profile to be viewable only by users you approve. Choose the privacy level with which you're most comfortable. It's wise not to broadcast too much personal information online, but you can still craft a professional profile that can serve as the basis for interacting and sharing with others. The extent to which you engage with social media is certainly up to you, but it is smart to understand the possible impact your online brand can make. Your ability to network and create your own online brand can help you forge new connections and establish your credibility within your profession. Creating an online brand may help you land a job, gain a new client, or keep you in touch with the latest news and information within your field. As more of our personal and professional interactions move online, keep an eye to what message you're choosing to convey.