and resources we believe will be required. It is a fixed fee and subject to no change, if the scope of the project the fee is final. Therefore head hour and day rates are largely irrelevant. Occasionally we have been engaged on a head hour basis because the client was unable to exactly define the scope of the project. In these circumstances we will develop a remuneration model specific to the needs of the client. What about where cost reduction is the driver for the project? Where a client is looking to reduce their costs, TrintyP3 can provide expert advice on how to reduce costs with minimal impact on service and quality of outcomes through our expertise in reducing waste and increasing efficiency. In these cases TrinityP3 will enter into a Payment By Results scheme where the level of cost reduction is agreed and TrinityP3 will reduce our project fee up-front on the basis of identifying the pre-agreed level of reduction. On achieving this goal of identifying the agreed level of cost reduction, a pre-agreed bonus is paid. Do you do work for agencies? TrinityP3 is totally independent in our advice to our clients. Therefore we do not undertake any work or receive any remuneration from suppliers to our clients, including agencies, consultants, media and production suppliers. TrinityP3 does invest a significant amount of time in developing the industry with free advice and feedback to suppliers and by working with industry bodies to provide best practice advice. How can you