most cases the same who created the web celeb phenomenon. Meanwhile the general quality of design and illustration is plummeting thanks to tutorials, social networks and big community names creating fads and copycats and promoting shortcuts like tracing photographs as legitimate illustration techniques. Excellent post Sarah, made for great reading and I agree with what you're saying. It's a Community, not always a competition. While we as creative professionals are collectively within a pool or, demographic for a better word, of what our potential buyers and customers are looking to hire, there seems to be a passing sense of encouragement among neighbours...what are we, within a community, if not neighbours. I regularly say, there's nothing wrong with being the little guy in your industry, as David toppled Goliath. The race for power and to be at the top of your competition isn't always as productive as people might think. Hi, really good article and some brilliant thoughts in the replies so far. Also just a thought, but on twitter (as with text messages) limited characters often leads to messages that do not quite come over as they are intended, although that doesn't sound like the main issue mentioned here, it's definitely one to note. I have been guilty of this on many occasions where I have unintentionally put someones back up by not being as polite as I would if I were on a call or face to face due to lack of characters allowed. I think the core issue