The free essay examples that we publish on UK Essays have been submitted to us by students. These essays are not the work of our own expert essay writers. Thanks to all of the students that have submitted their work to us. READ MORE Share & download: Fitness Plus Marketing Breakdown Fitness plus is an organization that provides services of health and sports club. It provides three types of facilities to its customer's i.e. fitness, recreation and relaxation. Fitness activities takes place in four areas of club where as relaxation facility takes place through yoga classes and trained massage therapist. It was opened in 1991 and located in Greensboro, North Carolina. The progress of fitness club was low in first two years but as they recognized by people and play important role in their lives due to which rate of membership was increased. In 1995 an average of 15 members visits the club. In 2005 average number of members arriving per hour during particular day was reached upto 25 members. Due to the growth of club members start to complain about low space and unavailability of equipments. The owners began to wonder whether the club was too small for its membership so they wanted to expanded their capacity but it would take atleast four months for this process. Fitness plus reached to its maximum capacity so they have to make short term strategy to expand their business. The owners have also fear from its competitors who are providing full range