an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages. Over the years I've read a number of books about advertising, including those by Jane Trahey and Jane Maas. Today's it's hard to believe the world Maas evokes, where account executives were mistaken for secretaries and women humbly accepted lower pay for the same (or superior) work. If you're old enough to remember, the book will evoke painful memories. I remember talking to women who calmly acknowledged they were paid less for their work but at least they got a foot in the door. "Do women hold those jobs?" was a common question all through the 1970s and even early 1980s. Maas brings back those times with wit and convincing detail. I'm not sure how younger women will resonate with the book. I had trouble putting it down. For a visual equivalent, buy or rent the movie, The Best of Everything, by Rona Jaffe, and stay for the writer's comments. Not only did these women put up with inequality, they did so while wearing uncomfortable suits with "hose and heels." Some wore girdles. Panyhouse appeared in the very late 1960s and weren't popular till the 1970s. A good book for your favorite Mad Men fan or anyone who likes to study advertising. 6 of 6 people found the following review helpful 3.0 out of 5 stars Mad Women- Not All That Mad Dec 7 2011 By Kindred - Published on Amazon.com Format: