WELCOME TO THE DRAYTON BIRD BLOG - Commonsense about marketing, business and life Leave now if easily shocked or politically correct. Otherwise, please leave your comments. Statements such as "brilliant", "hugely perceptive", "what a splendid man" and "can I buy you dinner at the restaurant of your choice" are all greeted with glee. If you like, I'll e-mail you each new dollop of drivel when I publish it. Just click here to subscribe. If you want to succeed faster, get my 101 helpful marketing ideas, one every 3 days. People love them - maybe because they're free. Go to www.draytonbirdcommonsense.com and register. You also a get a free copy of the best marketing book ever written Tuesday, 31 May 2011 My partner often accuses me of writing the copy then looking at the brief. She is right. It's amazing that I ever produce anything that works. A good example has come up in the last week. A lady asked me to write a piece for a fundraising magazine. I normally write for money, but as it was fundraising I did it for nothing. This was a mistake, as the publishers are very wealthy. But anyhow, what I gave them was not what they really wanted. They wanted a "toolkit" -whatever that is. I think it's a "how to" piece. What they got was this. It may not suit them, but it might suit you. My title was What makes a good newsletter? Lessons I learned the hard way and it