is changing month to month. We're excited to share a new small, but unique, feature in Real-Time Monitor. When watching Real-Time Monitor in Total Values view, two new icons are displayed for your Pro Page: Page Average -- A visual reference point to your Page's average performance for the metric being monitored Industry Average -- A visual reference point to an adjusted Industry average for the metric being monitored Hovering over either icon provides additional details into the metrics. We hope this new perspective enables marketers to see how their content is moving and changing against their averages, as well as understand how they fit within their Industry. Real-Time Perspective is available for any metric that you are able to monitor, simply change the metric being monitored and the Perspective icons will remain within the graph. Let us know what you think of this new Real-Time Perspective in the comments below or contact us ! Knowing how Pages perform with Organic Reach is an integral process in understanding how EdgeRank is impacting your content. We analyzed over 14,000 pages over the past 30 days (5/16/12 -- 6/16/12) to see their average Organic Reach per post. Smaller brands tended to reach more of their fans. This is most likely due to fan acquisition methods and difficulty publishing engaging content to their entire audience. Bigger brands acquire fans for a variety of reasons and the audience has a varying degree of interests related to the brand. This causes struggles for mega brands