to word this its a massive, massive blow to a lot of developers / businesses. I don't disagree that in the long run this is where the industry is headed, but wow. Very sudden, and perhaps a little too soon for flex. Unlike the mobile Flash player, people heavily use Flex. I think its time Adobe started talking about its plans for the future in concrete terms. Its been a pretty heavy handed week. Considered this for a while now. I think it is the right choice for Adobe and as a long time Flex developer, I should also consider learning HTML 5. Technology is a fast moving field and we have to accept changes for progress. Let me just add one more thing, if Adobe is to survive this phase of HTML5, IT MUST leverage the one thing it has that's worth everything... AS3 developers. All the guys that I speak to that know AS3 wouldn't touch JS with a stick... it's a horrible, spaghetti, not true OOP language. So Adobe, if you want to make money and have people buy your products for years to come, stick with AS3 and stick with Flex... but just give the MILLIONS of developers the proper tools to export to HTML5 the massive MXML / AS3 / Flash projects we developed. Otherwise, if you loose these AS3 developers since you move to HTML5, they are gone forever and they are not coming back... and they are your bread and butter. It's not