cash. That's it. Caesar didn't kill all those Gauls by himself - he had generals and thousands of Roman soldiers. Yet he's the only one that matters, the only one that's remembered. That's what leaders do. They fucking lead. In 1982 he (Eslinger) entered into an exclusive $1,000,000 per year contract with Apple Computer to create a design strategy which transformed Apple from a "Silicon Valley Start-Up" into a global brand. i hate apple. not for taking design cues from other designers or even ripping off designs, but for frivolously suing everybody and their mother for doing a fraction of what they themselves do. it's abuse of the legal system and malicious hypocrisy in corporate form. Sure. But our culture reinforces and rewards the behavior. There are plenty of people willing to make excuses for the kind of fuckery that jobs engaged in. If we all agreed to just stop being such cunts so often, we'd be way better off. Playing devils advocate, he would say that Buddhism allowed him to be enlightened in a design sense not moral. Therefore he created the 'best product' and could charge more for it. Its pretty self centered to be honest but he found a market niche and created a whole new dimension to the tech industry so kudos to that. I care more of what he added to the industry than what he was like. I cant really imagine Buddha sitting beside a waterfall with his macbook on a rock and his