Ok, to be honest, we will all make mistakes in this space. The real issue here is that Beth Brody and Brody PR completely missed an opportunity to throw herself into the conversation. This didn't have to go nuclear -- one of the most common comments is reflected in Jennifer Leggio's opening, "I try to be supportive of the public relations industry." I guarantee you that if Ms. Brody, or one of her staff, were to jump in and beg forgiveness and really address all of the issues of each "reply all" recipient, then this would not have ended up in ZDNet and AdAge -- in fact, there were many warnings early on in the Reply All fiasco when folks were begging and pleading for someone -- anyone -- to jump in and control air traffic! There was too much time -- hours -- between the initial mess-up and the stove-piping from email to Twitter and then tothe blogs of the crme de la crme of marketing, PR, advertising, social media bloggers and -- wait for it -- journalists! There is a very valuable lesson here for one and for all. On the surface, it seems like the A-lister email blast and the open CC were the kill shots, but they were just contributing factors. Beth Brody and Brody PR, your error was in the realm of crisis management and a failure to respond. The message -- and mistake -- got away from you. It happens. But it is completely