to re-think their packaging in order to meet certain standards. The idea that private industries, the 'waste creators' are responsible for eliminating waste, suddenly seems a lot more logical than the 'consumer pays' concept that we are more familiar with, where the taxpayer foots the bill for waste management. Germany also has the Green Dot Trademark, which is something that manufacturers can print on their packaging if they are a member of the DSD, a non-profit organization that charges them fees based on the materials that make up the packging, and how easy or difficult they are to recycle. The Green Dot trademark in turn helps citizens to recycle their waste more easily as they can follow a colour code on the packaging that matches the colour of the recycling bin they need to put it in. Although the Germans are not legally obliged to sort out their household waste, the vast majority are happy to do so and often help out foreigners or others who they see aren't doing it right. People often also return bottles or containers to the shop where they purchased them and get a discount off their next purchase, giving people an extra incentive to recycle. By 2020, Germany aims to find a way of reusing 100% of what it is producing, making the country 100% sustainable, and preventing the need for landfill sites to exist. This is clearly an ambitious goal and likely to result in many challenges for German citizens, government and industry.