could purchase the products directly. Why go all informational? Because Google doesn't make money off of their organic search results. My theory was that if Google could make the main search results "just relevant enough," but not quite provide what the searcher was looking for, the searcher would be more likely to click the sponsored results (ads) that are highly relevant and have exactly what the searcher wants. The searcher is happy, and Google makes money. Still, back in 2003?2004, the new "informational" type results were not what the average searcher was used to, forcing Google to ratchet down the algorithm to provide more of a mix of informational and commercial sites. But I always felt that we had been given a glimpse of Google's future algorithm. Which brings us back to today's sucky Google results. It was done gradually over many years, but Google now provides organic search results that often look relevant on the surface, but either lead to made-for-AdSense content pages or somewhat sketchy companies who are great at article spinning and comment spamming. Since their poor results are being talked about with more fervor outside of the search marketing industry, it's possible that they have indeed crossed the line. Numerous mainstream publications and highly regarded bloggers have taken notice and written about the putrid results. While Google is used to negative press, the current wave of stories hits them at their core -- or at least what most people believe to be their core -- their