my own business, Boomerang . We've still only got under 3,000 followers and our Twitter account has been up and running the same amount of time as Creative Boom's. The reason why Boomerang has nowhere near as many followers? Because it's a PR firm and only a small amount of people will be interested in following it. Plus we don't spend as much time talking on there as we do with Creative Boom's. The results speak for themselves. Therefore, based on my own experiences, if you want to build a strong following on Twitter then you have to do three main things: Provide something people want Get talking, make it personal and be sharing and caring Create viral tweets that will get people naturally recommending you, encouraging more people to follow. Finally, remember it's all about quality, not quantity. Building a strong following doesn't necessarily mean having a huge amount of followers. It's more about having a successful community that you've built from scratch and engage with on a regular basis... Something that will help you build useful relationships that could turn into collaborations, opportunities or even new clients. Ok, so my own business has less followers than Creative Boom on Twitter, but that doesn't mean I miss out! Most of my clients over the past 12 months have come from Twitter, so don't focus on numbers, just concentrate on building relationships. After all, isn't that what Twitter's about... people? If you've got any top tips on how to build