post is the promise of raising our blog subscription rates by a very exact and essentially unfounded percentage. Even if that is what your word change appeared to do for your blog, the idea that there would be anything approaching a consistent raise in blog subscriptions for all who tried it is obviously untrue. You even end the post by stating explicitly that you have not "proven" your theory. This is not a criticism. Clicking on the post, I knew logically that you were not actually promising me a method that would give me a 254% growth. However, click I did. Using a very exact figure gives the illusion of rigidly compiled numbers, and that alone encourages belief. Saying "How I increased my subscriptions..." rather than "How to increase your..." may be more accurate, but promising the exactitude in your title was a fascinating way to ensure interest in your post. If your blog is good and interesting then it also automatically increases the subscription. I don't rely much on RSS which is going to be dead anyway. I mostly use Feedburner for newsletter subscription. As I move from a personal blog to a business blog, I find that this is very important information. The number of subscribers I have will directly effect the number of clients and referrals I get. The more value I provide will not even be noticed if PEOPLE ARE NOT READING WHAT I WRITE! So I must find a unique way to get this content