Welcome To The World Of Email In the complicated, dog-eat-dog world of modern business, it's always interesting to note that there are a number of elements that are under-utilised, and even taken for granted when it comes to ensuring that customers are hearing what you want to say. Let's consider for a moment the standard procedure for many when it comes to customer engagement, and assume, for the moment, that I want to buy your product or service. After carefully browsing, I find that your website is a great experience and one which makes my purchase almost too easy. You win me over, so I sign up to your newsletter without hesitation. Job done? Not quite! What happens next in this sequence will define the relationship between you and your customer. After all, if the first contact is managed properly then the opportunities available are significantly increased. The Welcome Email is perhaps the single most important email that a business will send to a customer. They have the highest open and engagement rates, studies indicate that these open rates can be as high as 60%, with engagement rates improved by over 30%. But, crucially, the Welcome Email also gives you the golden opportunity to set your stall out. The recipient is highly receptive -- they've literally just signed up for this email, so will be keen to view it as soon as it arrives.This means that you can give them a heads up on what to expect email wise from