matches, I meant being up to actually watch them on a Tuesday/Wednesday. India, where I have worked for a few years has a time difference of +5:30 GMT which is taken into account when negotiating TV deals with UEFA in India (something I have had interactions with in a professional capacity). I expect its the same across the rest of Asia as well. Fleeced us? Why, because SC have overpaid in desperation to hitch their brand to a team well-supported in Asia? They approached the Mancs first. The market value is whatever someone is willing to pay. Given how much of an increase our new sponsorship deal is in comparison to the deal we had with Carlsberg, I would say its likely Liverpool were not getting a fair deal. because they paid us substantially less than standard charted and other sponsors in the premier league at a time when the club was regularly in the top 4 and even won the champions league, so im not gonna cry over standard chartered paying us shed loads of money in this instance I'm not crying but I'd say the failure was that of the club's in not upping the ante after Rafa came in. We'd been with Carlsberg since '89. Carlsberg dumped us as shirt sponsors remember (whilst remaining a club sponsor) and given how far we've fallen both domestically and (crucially for the Danish brewer) in European competition, I don't think there's many Carlsberg executives losing sleep over that decision. It's