your authority bloggers will be writing for these sites. One way I love finding authorities is through an amazing iPad app called Zite , which is like a customized magazine that you can cater to your interests. You add topics to your profile and see relevant (and recent) articles. These are usually from really good sites. News If you don't immediately know whom to trust with online content, set up some Google alerts for your search query and check the News box. Searches for "keyword news" will also help you find some good news sites. There are also the typical news sites like CNN, BBC, the New York Times, and your local newspapers. News sites can be tricky since people don't just submit their latest post to CNN. You need to establish a relationship and get noticed, so how can you do this? You obviously need to be writing newsworthy content of course. You can submit your site to Google News for one thing, and sites like PRWeb allow you to submit press releases. If you want to be picked up by news sites, you need to make sure you're feeding them your content. Real Life Examples It's not always easy to know where to look to find your authorities. In SEO it's pretty easy as we have loads of great industry publications and conferences. Let's take a look at three examples where it's not so easy and see how we can find what we're looking for. The Bed &