allow viewers to turn this gigantic special effect on its head. There is no sequence which would be the punctum about which Roland Barthes wrote, this striking mark that brings you face-to-face with a true image. Moreover, this is what makes the film an instructive symptom, and the actual fetish of this universe of technologies of the screen in which there is no longer a distinction between the real and the imaginary. The Matrix is considered to be an extravagant object, at once candid and perverse, where there is neither a here nor a there. The pseudo-Freud who speaks at the film's conclusion puts it well: at a certain moment, we reprogrammed the matrix in order to integrate anomalies into the equation. And you, the resistors, comprise a part of it. Thus we are, it seems, within a total virtual circuit without an exterior. Here again I am in theoretical disagreement (laughter). The Matrix paints the picture of a monopolistic superpower, like we see today, and then collaborates in its refraction. Basically, its dissemination on a world scale is complicit with the film itself. On this point it is worth recalling Marshall McLuhan: the medium is the message. The message of The Matrix is its own diffusion by an uncontrollable and proliferating contamination. Nouvel Observateur : It is rather shocking to see that, henceforth, all American marketing successes, from The Matrix to Madonna's new album, are presented as critiques of the system which massively promotes them. Baudrillard :  That is