way to get rich, if the median app gets under 1,000 downloads (meaning, half of all apps out there get even less than that). Obviously most apps on the App Store are free apps, so yes, the numbers are somewhat better for the paid apps, but this is no goldmine. I have been cautioning audiences globally to beware of the app store opportunity, it is a treacherous one, and its not anywhere near the easiest way to make money in mobile. And while we are on those numbers, the total smartphone app revenues in 2011 were now 12 billion yes, but those were not all 'app store' type of consumer apps. Like in years past, the majority of the smartphone app revenues were still generated by enterprise/business apps, such as those for the Blackberry enterprise users, sold often with licenses counted in the thousands or more. Consumer apps associated with 'app stores' only were worth 5 Billion dollars last year, 2011, and enterprise apps were worth 7 Billion dollars, giving us the grand total of 12 Billion dollars last year for all types of smartphone apps. 12 Billion may seem big perhaps. But before you get excited about that number - all apps revenues formed only 4% of the total mobile data revenues opportunity last year. Yes, you are far better off going where the big opportunities lie such as in gaming, news, social networking, music, television related services (like TV voting) etc. That is why Coca Cola has a