Get Non-profit Management Software Every non-profit should take advantage of this! Get More Fundraising Letters Get Non-profit Management Software Get More Fundraising Letters Get the CRM with built in templates! How To Write The Perfect Fundraising Letter Sumac Research. October, 2010. You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we've brought together some of the best insight to help you write the perfect fundraising letter every time. In this article you will find specific advice on how to craft each of the three major parts of a fundraising letter, an example letter, and extra tips to help guide you. 1. The Introduction Grab the reader's attention -- Start your letter with something that will captivate the reader: a bold question, statement or story of a specific person or situation that your charity has helped. Telling a story and creating a scene is one of the most successful ways to get your message across. It gives the reader a glimpse into your world and reminds them why your mission is so important. Update reader on what their last donation achieved -- Research shows that telling donors what their last donation achieved before asking for another gift is the key holding onto your donors and moving them up the donor pyramid. (See "Research Shows New Dos and Don'ts of Fundraising" in the Sumac Library). Focus on a specific program or initiative