[If you haven't tried this, go to Google Blog Search and enter your search term. At the end of the results page are three options: create an email alert, add a search widget to your Google homepage, or add a search feed to your Google Reader.] It's not a comprehensive answer to the challenge of tracking what people are saying about your digital offerings, or how they're being used. And Google Alerts do seem to pull up old content (posts from August 2005???) . But it's time efficient, once you've selected your search terms. And it provides a window into the world of those users who don't love/hate you enough to get in touch directly. 1 comment: If you want to just keep a pulse on the web in general - to see what everyone is up to, then it's really hard to go past a daily browse of something like popurls : gives you the latest/most popular sites, memes and news from all the major sites (from metafilter to delicious to flickr to youtube and tens of others) all on the one scannable page, with mouseover snips. To see who mentions my blog, I use technorati mostly, but by far the most accurate way to discern who has mentioned you is a page statistics service (I use statcounter). The reason the stats service is so good is because not only does it show in real time where there's a mention, it also pulls up a lot of (for whatever