Breakfast Let's say you've just purchased a giant house and renovated it to become a new bed and breakfast. I may be wrong here but I'm not sure there are loads of conferences. You're located in a college town and are hoping to attract parents of students who want somewhere nice to stay when they're visiting the kids. You've spent a load of money on the renovation and don't have much left for marketing. What should you do to get some great authority links? I'd contact the local universities and let them know that I was open for business and that students could get a 10 percent discount on a two night stay when booking through a link off the university's housing page. There's a great .edu link that's good for authority in terms of rank and traffic. I'd do the same thing with the alumni association, with boarding schools in the area, and with any major professional sporting arena. When you combine a discount with a great resource, it's a win-win situation. I'd also look into getting listed with a site like the one for the Professional Association of Innkeepers and find out how to sponsor a B&B conference. These would all be great authority links. The Car Dealer I have a friend who sells cars locally so let's look at what he could do: he does have his own website and he works for a big dealer. I'd again suggest using the discount + student angle here and