shop? Have you never met a male nurse or female doctor? Huge problem with a search for 'girl +science" turning up only pinkified kits. Just imagine a well-meaning grandparent who knows their grandchild is into science or engineering. Trying to do a good job they tailor their search...'who is it for' on the debenhams site gives the girls a stunning choice of making fridge magnets or a Hello Kitty electronic keyboard. WTF??? Back to the OPs desire for campaigning... this seems like an area where whoever it is in government who is supposed to be encouraging kids into STEM subjects should be taking an active interest. Turning a proportion of girls off science and engineering is doing the country a great disservice. I am very much in. Can we extend it to include clothes please? Why can't children just choose clothes they like without having girls' and boys' sections. My DD refused to let me buy some Gruffalo wellies she had initially fallen in love with once she say they said "Boys" on the label. But aside from shops, I'd like to see gender segregation taken out of schools too. Even from pre-school, children are split into a line of boys and a line of girls, lunch boxes go into a girls' tray and a boys' tray etc etc. It starts the whole "us and them" mentality so young. I'd like to see unisex school uniforms and no gender segregation beyond toilets allowed. Rubyroo I get where you're coming from.