not. Principles: ?It is not the place of retailers to determine which toys are appropriate for which children, outside of safety warnings related to age. It is the parents? role to decide which toys are appropriate for their children, and we are asking as parents that retailers respect that. ?It is lazy and unnecessary to categorise toys in this way. They can be grouped by age or by interest, e.g. ?fashion?, ?role play,? ?construction,? ?vehicles? etc. ?The idea that boys and men are drivers, explorers, builders and adventurers, and that girls and women should be concerned mainly with domesticity and beauty / image, is as outdated as it is offensive. By reinforcing these archaic ideas retailers are alienating a large and growing proportion of the consumer public. ?We recognise that toy manufacturers, marketers, and consumers share responsibility for the increasing polarization of what is considered to be ?for boys? and ?for girls,? and for the disturbing trend toward image- obsessed and age-inappropriate toys for girls in particular. However, retailers reinforce and perpetuate these damaging messages by overtly designating ?Girls? and ?Boys? aisles / sections. Because brick-and- mortar shops and online stores are the actual point of contact between the young consumer and the products on sale, we believe that the retailer has a particular responsibility to avoid sending the message that certain items are only appropriate for one group of children or the other. Why it is damaging to children for retailers to group toys by gender: ?It strongly discourages