other long term deals were funded. People couldn't understand why banks were failing; companies were going broke daily, and their personal saving were lost, but insurance companies were growing larger. They were educating the public and providing the sales staff a response to "Yea, but you'll go bust before I die". To that rejection the staff could respond, "No we invest your premiums in government bonds, and as long as there are taxes, those bonds will pay out." While the wording today seems a lot off point, at the time the company was covered in the news about as much as Apple or Facebook is today. They had carried the notes on such projects as the Empire State Building, the Rockefeller center. Remember over a third of the population had just lost it all to "Bad or worthless stocks" and yet every day this company was putting 100's millions into major public projects. There were also several congressional inquiries as to where that money came from. I suspect these ads were also an indirect reply to those questions. FYI You should see all the medical and personal health care ads they produced in this time period. Many people give them credit for inventing public health awareness ads. Thanks, mcubstead for an excellent explanation. That makes a lot of sense. Toronto says: November 6, 2012 4:45 pm Yes, thanks, mcubstead! Modern US and Canadian governments sometimes think they've found another way to repay bonds instead of through taxes -- through the