The Take Good Care of Your Baby public service campaign is produced by the New York City Administration for Children’s Services, in collaboration with the New York City Department of Health and Mental Hygiene, to educate all New York City parents about how to prevent injuries, accidents and deaths among babies and young children. Information on shaken baby syndrome, the importance of choosing a caregiver carefully, and getting help for drug and alcohol abuse have run over the past two years on subways, buses, billboards and in check cashing establishments citywide. In addition, radio ads on shaken baby and choosing a caregiver have aired on several stations Citywide. Please continue to visit this page in the coming months for future messages.