out how to make more for less. now our custom made stuff or our sculpture there is not to much you can do to speed that up and really the people that want that work don't want it sped up. But if your buying custom work you have some dollars to spend. But for the maker even though it costs more in may not really be profitable. the challenge is and if your smart and you want to compete in this system is to have some things you make subsidize, so to speak, other projects you really love doing. So if your hats take to much time but you love to make them and you want them to sell, loose some money on them, make something else that is profitable so that your overall business survives. you have to be diverse. Insulting folks into feeling guilty about where they buy or what they buy or how much they want to spend accomplishes nothing, it doesn't sell a thing. All people want Quality, affordability and style when they buy something. and all of us will compromise this or that depending on what our needs are or budget is. What I have been realizing working with Liberty is that the large retailers should have us in them, they do play a roll, people don't want junk that they don't know where it comes from and they can't spend everything they make on a single purchase. The general retail market and the custom