people communicate, how people create things. And then I think for young people, the digital media...they do offer this space of exploration and tinkering and remaking that in lot of ways they've been losing in the very structured nature of a lot of the activities and academic pressures that they feel. So I think the digital media for a lot of kids is opening up that space. And interestingly enough we are also seeing a resurgence of certain kinds of physical tinkering, DIY and make cultures that I think is the rise of those more long-standing forms of make culture is happening not coincidentally in tandem with the rise of digital remix culture. Antony Funnell : Broadly speaking, we're just under two decades into the modern digital era. Do our popular notions of creativity still hold up, or do they need adjusting? Mimi Ito : I think that we are starting to see a shift in what people think of as creative activity, creative work. I think that you're seeing that even within the domain of commercial media where you're seeing forms of media that are about remix, that are riffing on earlier media, that are referencing other media, that these forms of expression are becoming much more visible and part of our common idiom. At more of the populist or amateur layer, I think the positive dynamic is that we are seeing production, media production, curation, circulation really becoming something that people do on an everyday basis, it's not