"But what do I know, I watch and write about movies". In fact, I'd argue it was the opposite way around for the gossip industry: they write about films and then they watch them, with little courtesy for the analytical of or the appreciation for the source at hand * . They love hype, and are the PR-man's wet dream, a guarantee of a steady stream of hype without the circumstance for any film of a genre leaning. And in their defence, this is what gossip sites do, this is their role, so it feels a little bit redundant to criticise them for doing it, albeit badly or otherwise (some sites offer excellent coverage of this sort of thing: i09 for one). But anyway, I've digressed hugely, back to the point: do hits matter? The industry is increasingly moving away from the previously all-important "click" measurement, in to an area where the unique monthly visitor is king. Note the way in which the major sites report their statistics. If anything, this culture of encouraging clicks within clicks within clicks, an inception of narrative presentation if you will, is only going to serve to accelerate the painful death of the value of the "click". And lets not forget the importance of the user experience: forcing the reader to click through to a second or third page to continue reading is alienating and obnoxious. The Internet is an infinite space, 2 or 3 or even 6 pages of semi-hypothetical "news" is unnecessary.