script logos, so go to Object &gt; Transform &gt; Shear and add 10 to the Horizontal axis. Use the Direct Selection tool to delete out the whole tail from the letter K, then use the Pen tool to continue the paths from the open points into a looping shape that underlines the text. Lots of careful tweaking of points is required to perfect the shape and eliminate unwanted kinks. Keep in mind how the line would be formed with a pen nib and try and represent the difference in line thickness. Use guides to align the loop to the rest of the logo to help it blend in and balance the design. Use a contrasting sans-serif font to lay up the 'Denim Co' portion of the brand name. Here I'm using the Nevis font in a black rectangle. Be inspired by history and reuse tricks from old logos, such as the layout of the word Co. Add a narrower copy of the rectangle alongside the original then move it downward a few nudges. Add an extra point on the outside edge and move it inwards with the Direct Selection tool to create a banner style shape. Select all the objects that make up the banner and go to Object &gt; Envelope Distort &gt; Make with Warp. Select the Arc setting and add 10% of Vertical adjustment. Add an old school tagline underneath the logo. "Authentic", "Original", "Purveyors of" and "Est." are classic examples. Adjust the tracking of the text to