and insights to your clients. There are the more traditional methods whereby Powerpoint-style presentations are compiled. But given the digital nature of the the insights, agencies are using more interactive and collaborative methods to disseminate them. Our own HeadsUpT research portal is one such tool to get wider engagement and more active collaboration with clients . I've also seen digital insight channels whereby agencies are using advanced video reduction techniques to get their message across (and those of the consumer!). Include in your monthly package incentive handling and fulfilment. You're also going to experience a natural drop-out so include some time and cost for topping up membership. 3) Ad-Hoc Research Activities Given that you've got a community of people that can be on call 24/7, it makes sense to get the most from them by including the possibility for ad-hoc research i.e. that which falls outside the monthly deliverables outlining above. The range of ad-hoc projects may include surveys and polls through to more interactive, immersive exercises that deliver against more strategic issues. Each will require its own unique level of moderation and reporting, so take care to factor in these and any further client stakeholder management if the questions are coming from an area of the business outside of the research team. Further reading to help you on your way with your first research community include: If you need help planning your first research community or would like to know how Dub's pioneering research community platform can help deliver