economy; other councils will jump at the idea. "In any other place, this festival would have had a long-term deal", he complained. "With Indio, it's been this year-to-year thing." Indio has been the host city for the event since 1999 and has seen Coachella grow to one of the biggest festivals in the world, a benchmark for other events to follow. This year it even made history by bringing departed rapper Tupac back to life.