feedback of all my posts," says Kahri. Visual media is a great way to share more about what inspires the designs, as well as linking to your online store and straight product shots." "I am just getting into Instagram, which I use to give a personal look at the person behind the label by taking shots around my studio and in my everyday life." Designer paper/analog brand Moleskine has harnessed the power of visual media to create one of the world's most active, prolific, and creative online communities . Their visual content strategy focuses on user-generated content: They create large-scale projects that users participate in by posting their own images and videos. A popular campaign called What's In Your Bag? had users update pictures of the contents of their bags into a Facebook album. The project generated thousands of likes and comments as readers looked at the contents of other bags (which included Moleskine notebooks, naturally), and shared photos with their friends. Inspiring fans to create and spread images, customize their notebooks, organize online competitions, and otherwise engage with the brand on a creative level has set Moleskine apart in its highly specialized market. Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly