Americans shun colored cars in favor of white and black rides Americans buy more cars in white than any other color, according to automotive... (Bloomberg ) When it comes to autos, white is the new white. Automakers in North America offered more white cars than vehicles in any other color during the just-completed 2012 model year, according to the automotive coating division of PPG Industries. The paint company said 22% of the 2012 cars painted white.  That compares to 21% last year.  White stole market share from black, which fell to 19% this year from 20% last year.  Silver held steady at 20%. Americans just don't seem to be into cars with dynamic colors, according to the 2012 model year build data collected by PPG.  Red is 9%, blue 7% and green 2%. But that hasn't stopped PPG from offering up some interesting colors for consideration by the industry for the 2014 model year and beyond. When it comes to luxury cars, 33% were painted gray.  Red was the most common color for sports cars, at 19%. Orange gets almost no love. It did best in the compact car and light truck segments, but even then tallied just 2%. Despite their affinity for white, American car buyers aren't as conservative as their counterparts abroad.  In Europe 23% of the cars built during the last model year were white and 21% black.  In Asia, 23% were white and another 23% were silver.