explain the difference between the Wapping Project and the space here at Bankside? JW: It's very simple, the Wapping Project does not belong to me, even though I created it all. It's a foundation which I set up, therefore it's not for profit, although we have no public funding, it is an institution in that sense. Bankside is mine; it's a commercial gallery, so in that sense it's completely different. Aesthetically, I think they both express me, but this is, hopefully, for profit at some point! I represent a number of photographers, so I run it in a different way. AF: You have worked with a lot of high-profile photographers; do you think fashion photography in particular has changed over the last decade? JW: I think it has got more limited, because I think that the freedom to create is limited by branding, and the brands really hold down photographers. I think also the speed with which one has to deliver is a really tough call for photographers. I think it also enforces digital work a lot. Very few photographers are trusted anymore because stylists, art directors and fashion directors don't know how to wait for an image, and they don't trust sufficiently their own faith in the photographer. I mean I love that feeling, 'I hope we got it', but that just doesn't happen, they want to see it now . HH: It's all about trusting the photographer, you're asking for their work... JW: You have to remember that