This sends a signal to all stakeholders about the importance of the work and the amount of executive support behind the project. Stakeholder Management ensures all interests and expectations of the project are identified and managed adroitly, all stakeholders are aware of current status, and the stakeholders are actively and appropriately engaged in the project. Balancing Strategy and Tactics By connecting the dots between tactics and strategy and creating a balance between the two, the successful Project Manager provides true leadership to team members, stakeholders and the executive sponsors. That balance is required for any project or campaign, as illustrated by one of my favorite quotations: Strategy without tactics is the longest road to victory. Tactics without strategy is the noise before defeat. - Sun Tzu Or as I like to paraphrase... Tactics without Strategy: a lot of running around. Strategy without Tactics: a lot of sitting around. OK, I'm not as poetic, poignant, or published as Sun Tzu, but you get my point. The successful Project Manager provides this balance for their teams and projects and ultimately ensures effective commitment management and value generation. Summary Driving "value" is only part of the battle for Project Management. Being able to articulate that value is crucial for successful Project Managers. Whether it's motivating team members to participate in project activities, or getting stakeholders to pay attention to your project requests, describing the value of project management so that it is understood by stakeholders is a key to project success. What do