Does the Pussy Riot protest taste bad? Oliver Heath gets his protest on and is left with a bad taste in his mouth: The arrest of masked Russian punk band Pussy Riot for staging a protest in an orthodox Cathedral united the kind of cross section of celebrities usually reserved for the plight of starving children. It was a great media op and association for supporters: The Evil Russian Empire vs The Warm Hearted Women. As a cause they are aesthetically the baby seal equivalent of a radical, they looked very striking in their brightly coloured balaclavas -- when I find some merchandise I'll finally have something to complement my Che Guevara & Free Wynona t-shirts. After the media spectacle and my amusement at stiff-lipped newsreaders saying "pussy" subsided, I was left wondering if the many new internet pages with that word would serve as a kind of accidental google-bomb. Would countless trolls, cock in hand, be getting unexpected lessons in feminism when they searched for "free pussy"? I hope so. It's astounding how, overnight, a word can be repositioned; the whole world was talking about pussy and meaning a feminist band instead of a sex object. Activists now have an unprecedented ability to reach a global audience via social media, but as I was reminded, so do media savvy brands. My friend Ray, from punk rock promoter My Sydney Riot, put out a music compilation and organised a drum protest in Taylor Square, Sydney, to coincide with the announcement