a better chance at creating solutions to complex problems. This is a complex problem. It is a problem where if you take all the innovation, all the work that we have done with our beverages, we've reduced the calories in our beverages significantly over the last 20 years. And at the same time in the last 20 years, obesity rates have gone up in this country, significantly. But at the same time, the number of steps that an adult in the United States, a young adult is taking has gone down from 3,000 to 1,000. So you're beginning to understand why this is such a complex problem. And what we're doing though is providing choice to the consumer-- products with no calories like the one you're drinking now, products with medium calories, products will full calories. For every single one of our main brands in the United States that we offer to the consumer, there is a non-caloric version merchandised effectively next to it. And I think that the only way that we're going to solve this problem is keep innovating non-nutritive natural sweeteners like Vitamin Water Zero which has stevia, which is a non-nutritive natural sweetener, but also ensure that we can be a very meaningful part of the solution, working closer with government, local, sub-national, as well as national, and with civil society. Choice is key. You cannot solve this problem by saying I'm not going to sell certain products, because they're many people that will still love