the transition takes place (it should be official on June 1). He confirmed there was no pitch and it was a regional realignment brokered at a very senior level after the NAB asked to work with the same network trans-Tasman. "They're very clear that they won't be using the same work in both markets, as they're very distinct brands. But the NAB is our biggest client in Australia, and that carries quite a bit of weight." He says alignments, both regional and global, are a fact of life in a networked agency and he's been on the good and bad ends of them in his time. When asked what this one is, he says it's a bit of both: bad because it has to forgo Westpac, which it has a strong relationship with and was doing some solid work for, and good because Colenso gets to rekindle its relationship with BNZ, which it worked with for around 25 years before losing it in 2005. He believes it will be a good thing for Colenso and it is now, after losing Vodafone, the agency's biggest client. Adding to the difficulty of this situation, the news leaked early, so he admits "it's been a really difficult thing". Moser wasn't sure what would happen to Westpac's relationship with .99 (this new alignment also raise questions over whether BNZ's below-the-line agency will remain in place), but he was hopeful the work it has done for the brand in the past will work in its