But in a small business, one of the most useful tools to use is CASHFLOW projections Why is your cashflow so important for a small business to consider? Simply because Cashflow shows you what happens if you make the decision -- the good, the bad and the ugly if you do it honestly. Cashflow shows you the effect on your resources when you have made the decision One of the greatest challenges in forecasting decisions is that you need to do enough research to determine all the additional costs of delivering the idea to your clients and you also need to research the potential buying pool. For many business owners they use the wind test. You know the one where you wet your finger and stick it up to determine which way the wind is blowing. Another term for this kind of research is crystal ball gazing. When will your prospect buy it and how often. This is often an education issue Where will your prospect go to purchase it Who will they trust to recommend the product Are you making a decision? Do you have enough information including the vision of what your life, your client's life and the community looks like when you make the decision and deliver the product or service? In the comment box, please share your greatest decision making experience. Or what was your worst decision and why did you decide that way?