with Lego together . Aside from the fantastic ideas posted, what about targeting a particular gendered product then bombarding it with negative reviews, like those hilarious pink biro reviews on Amazon. I would enjoy writing some for sure. That isn't the way boys and girls just are though. That is how we socialise them. And, it isn't about assuming children are stupid. There is real research into how harmful this idea of girls playing with dolls, playing with cars is. There is real research into the idea that boys and girls are inherently different which demonstrates just how harmful and WRONG that stance is. Where do I sign?! And can I add a PS to my signature that genderised toys are generally extremely ugly ? It's as though they rely on pink or explosions (or that smug, rude jackass Lightning McQueen) to stand in for aestheyic and ergonomic value, not to mention workmanship (after all, after they've paid the Disney licensing fee, there's less left for other qualitative aspects). "Children are educated well enough to know that just because girls like dolls and boys like cars that these aren't the rolls they have to fill when they reach adulthood. Like I already said, give them some credit, they get it." So many things wrong there. - I know plenty of boys who like dolls and plenty of girls who like cars. And I suspect there'd be a lot more if society didn't think it ok to sneer at those kids.