attention to your content, design and offers Each aspect of your e-mail will determine its ultimate success from the text, images, layout, landing pages and presentation to the user. No matter how great your intuition may be, testing is your friend when it comes to the visual elements of your e-mail. Start with a small sample e-mail to your customer base and record the results before you roll out an extensive e-mail blast to a wider audience. By identifying core, important trends you can adapt your marketing message accordingly. You may find that you need to adjust your creative, subject line or landing page in order to improve the appeal of your campaign -- making these adjustments can significantly boost your bottom line. Make sure your content adds value to your readers rather than just aiming for a conversion. With high quality content, insightful tips and interesting ideas you're more likely to build up a loyal following for your e-mails which opens up the door for a larger potential sales or lead base. Segment your prospect list properly Rather than sending a single e-mail or even a few based upon different demographic factors, try to segment your prospect list into logical groups. Single mothers on a tight budget will respond to different factors than young professionals looking for status symbols -- in between these extremes are various demographic groups which can help improve your open and conversion rates through e-mail. Take time to segment your list based upon geography, purchasing