if they do not. Examples such as Paris Fashions, Atlantic Cod, Toronto Courier Service, California Wines, or Danish Furniture could not be registered for those particular wares or services. Allowing you to use place names as part of a trademark would be to give you a monopoly on a geographical term and be unfair to others. However, you conceivably could register the words "North Pole" for bananas, since no one would expect bananas to come from there. Words that constitute the name of the wares or service in another language such as "Gelato", Italian for ice cream; "Anorak," Inuktitut for parka; or "Wurst," German for sausage could not be registered. If you think your proposed mark has its origin in another language then you should do some searches to find out the meaning of the word in the foreign language. Words in common every day use or phrases specific to an industry are the property of everyone within that industry. No one person has the right to monopolize them. Almost every restaurant sells "hamburgers" and every computer programmer writes "software". No one can own these words as a trademark for these wares. In addition, laudatory terms such as "miracle", "best" and "ultimate" either clearly describe, (it is the best motor oil) or mis-describe (it is not the best motor oil) the product. Therefore these words can not be owned by you. Remember! A trademark is always used as an adjective to describe a product or service. It is never noun.