Days Of Social Media Experimentation As our CEO Michael Scissons points out in his article in AdAge yesterday , the past 12 months have shown that automotive brands are serious about shifting corporate communications, marketing and Customer Service Representative (CSR) budgets to social media, and we are beginning to see traction. For example, Chrysler continues to lead in Detroit with innovative, multi-touch campaigns integrating social media as a cornerstone.  This is evidenced by its Ride & Drive initiative, and even its use of YouTube as part of its Halftime in America campaign. Additionally, Nissan is partnering directly with Facebook to launch five new vehicles this year and gather customer opinions via its "Innovation Garage" in order to guide future product development.  Penske is already way ahead on Twitter, using multiple handles for rentals, sales, CSR, and racing. Penske competitor Sonic Automotive launched an innovative car-buying app for iOS (Android forthcoming) a few months back. Automotive's Social Business Transformation These major social platforms have a strong value proposition for the automotive vertical. However, ensuring success across all platforms for the OEM organization and its distribution network requires workflow adaptation, or what Syncapse calls social business transformation.  This includes: A fully embraced social media strategy from the top down; A customized and scalable technology and services solution; and Insights and analytics to demonstrate social's impact and ROI. Partnering With Syncapse Solutions for Automotive With our deep enterprise client partnerships with brands like The Coca-Cola Company, AB-InBev, Amway and others, Syncapse is ideally