get others to agree with me. That's the claim for universality, without which a judgment would not be a judgment of taste. Having had to put the judgment in this objective format, however, doesn't necessarily mean that its axiological charge is going to be unequivocally positive or negative. Or that the affective force of the judgment is going to be strong . Cute is a good example. I'm compelled to speak of it as an objective property of an object, which reflects my demand that everyone judge that object the same way. But our experience of something or somebody as cute is itself easily overpowered by a second feeling of manipulation or exploitation. Like the sentimental, which as literary critic Jennifer Fleissner points out, we wouldn't call "sentimental" if it really moved us deeply in the way that it aims to, the cute seems coupled with a certain inability to complete its own project. The same could also be said of the zany, tellingly defined by one online dictionary as a "ludicrous" character (that is, one who is not really convincing) who "attempts feebly" (that is, badly) to "mimic the tricks of the clown." And the same could also be said of the interesting, always just a step away from being merely interesting and thus just a step away from being boring. In comparison to powerful experiences like that of the sublime or disgusting, these aesthetic experiences are profoundly equivocal; indeed, they almost seem to call attention to their relative