Google Disavow Tool -- How and Why Google have released a new tool called the Google Disavow Tool and the concept is that this tool will allow you to remove spammy or poor quality "unnatural" links from the ranking equation that Google performs when deciding what position to place your website in the Search Engine Results Pages (SERPs). Below is an explanation as to how links now work in this post-Penguin SEO world we live in. 101 Explanation: Google uses a large number (more than 200) of factors to assess which sites are most worthy of placement on the first page of their results. One of the main factors is how many links are pointing to your website from other people's web sites (i.e. websites that are not controlled by you). Google considers these links as votes that to speak to your websites quality and authority. Another factor is the quality and relevance of those same "external" or "off-page" links. Once upon a time the more links you had pointing to your website the better. However that is no longer the case since the release of the Google Penguin update, which significantly changed the way that Google's algorithm assesses off-page links. Now having too many low quality links can potentially negatively affect your websites performance. The Google Disavow Tool was designed to give webmasters to the ability to tell Google that they want Google to ignore certain links from certain pages or domains on the web. This new tool is