the first time into your business premises, what would you say? How would you act? Same principle applies. Follow the guidelines below, focus, don't over think it, stay hydrated (maybe a long day/night) and you create something you will be proud of. Ensure that your content is speaking to your potential customer at " All Times". Use "You" or "Your" much more, than "I" or "We". Your content must be focussed on your customer and your customers' needs, not on you or your history. It must ALWAYS be about them. Ensure you don't over write cramming too many unnecessary words in. Stick to the point. People will not read over wordy text. Less is more. And that doesn't mean boring. Keep it tight and creative to your niche. Please, please don't bombard your web content with big words your visitors will not understand. This is a common mistake. In other words don't show off. Keep it real and genuine. Write about your business benefits to the customer, not on your product or service features. Benefits not features. Spread your content out. Don't create blocks of text. It instantly looks like too much work to read by the visitor. 16 words per sentence, 3 sentences per paragraph. This is not set in stone but works best! Do your best to ensure there is excellent readability meaning it is enjoyable to read, legible and flows well. If you're into real estate, think how you hold an open home. No doubt about it,