81.0% Customer Satisfaction in the Auto Stores category, higher than recorded in the 12 months to June 2009 (80.7%) but marginally lower than the 82.8% average Customer Satisfaction recorded across all 66 Non-Food retailers surveyed. Preliminary results from the latest Roy Morgan Liquor Retailing Report for the liquor retailers show Dan Murphy's and 1St Choice both had small declines in Customer Satisfaction in the September result but they continue to rate significantly above each of the other liquor retailers. During the last 12 months Roy Morgan Research conducted over 3,000 face to face interviews with small business owners which showed that the big 4 banks have improved marginally in terms of their customer satisfaction (+0.2 percentage points to 64.3% at December 2010) but still have a long way to close the gap to their overall consumer banking performance (72.4% at December 2010). New research measuring retail customer satisfaction in New Zealand reveals the top performers over the last year are from a diverse group of stores, covering home and fashion, chemists, clothing, books and hardware. The South Island department store Ballantynes ranked highest on customer satisfaction, with 89.8% of its customers satisfied, closely followed by Pumpkin Patch (89.5%), Unichem (88.9%), Whitcoulls (87.9%) and Hammer Hardware (87.6%) rounding out the top 5. The latest Roy Morgan Supermarket Satisfaction Report places Aldi 4.5% points ahead of its nearest rival IGA. Both Aldi (up 0.2% points) and IGA (up 0.4% points) improved in November while there was no change in position of the