stay true to yourself. If you are going to exaggerate anything make sure it is something you posses - you'll get found out pretty soon or even worse get pretty miserable pretending to be something you aren't Hi Jamie. 3 months of solid experience is usually what we look for as it gives candidates a chance to get stuck into projects rather than spectating on the sidelines. It also depends on what you are doing in your placement. We value experience over grading. With growing amounts of competition for graduate positions at large companies, seek less competitive opportunities online, through Twitter, LinkedIn or even the street - I wrote down Tangent Snowball in a notebook after walking past and then sent my cv through the next day! When phoning for general recruitment enquiries, be yourself and show your best qualities as everything you say counts and is judged - nobody likes receiving cold calls. Persistence is important to show you genuinely care - create a timetable for yourself to keep track of who you've called an when. During your holidays, you should line up (beforehand) work experiences/internships. Contact friends, family and put the word out. Liaise with the careers rep at your University, look online and apply. Try harder. Spend your summer gaining essential work experience in your target sector. Frankly, if an employer cannot elicit sufficient insight from the citation of any Marketing Qualification, be it an undergraduate degree, or postgraduate degree, perhaps the key issue to address is