well before you get started. Before I had even thought of my project TON OF WOOL , I had already pledged money to other crafty adventures overseas, which gave me a lot of insight. Why should someone pledge you money? What should they pledge for? How much? It's a really helpful exercise to sit down and critique a few projects - what works for you? Would you pledge them money? Why/why not? How could the project be improved? What do you think about the feel of the project? What's the video/photos/graphics like? How have they written up their project page and pledges? All that information gathering and thinking will help you to give your project the best shot possible at being a success. Campaign Set Up Be transparent and personal Online communication is all about transparency. You get a better response by being up front with your audience about you and your project. Think about it as building relationships rather than marketing -- or begging for money. When you are writing or recording the content for your campaign page, talk to your fans like they are your friends. Rather than hiding behind a brand, Pozible works better if you show you are a real person. That way, your supporters can see you, hear you, learn about your story and share in your passion. This works extremely well if you have an existing supporter base because it offers your fans a unique way to engage with you and be part of