profile picture and status update. All fun, all good. The reward is social recognition from peers saying things like "Hey saw that picture of you, Ketut and Rhonda - awesome!!" That makes you feel good, makes you feel like the place you work at is cool and your shoulders go back and your chest puffs out. All for the price of a sausage sanga. Taking it much further To truly gamify your internal comms you must apply this to all of your assets all the way down to lowly pdf's about that new thingy that XYZ department just did. To do this you must get group buy-in from HR, IT, Internal Comms, Finance, and senior execs. Here is an example of how it would work. Each brand from within the business has an online destination that is surrounded by a big creative idea. Let's say that it is a mall and each brand has a shop. Employees would be able to enter each brand's shop and browse around. If you went into the marketing section of the shop you could view the latest video's and earn points for the length of time you watched it for. 18 seconds earns you 18 points, 30 seconds earns you 30 points etc. Once the video is over you would be prompted to answer a quiz or mini game that asks you about what you just saw. Getting it right would earn you more points. Commenting on it, more points. Sharing it with your