signed an exclusive multi-year, multi-product deal with Hasbro for Transformers, one of the most successful movie franchises of all time. We signed that deal very specifically because we understood that that property would work very, very well with the types of systems that we know can be successful. At the end of the day it's going to be a full range of things that we try to deploy. "The most important intellectual property that you can value in this mobile space is not the game idea itself, but it's actually the relationship with the customer" Neil Young Q: There might be some reason to believe that Japanese consumers would like giant transforming robots, I suppose. Neil Young : Actually in Japan we have a collaboration where we do Gundam games. That's been a very successful property for us. Ironically, probably the one territory in the world where Transformers isn't quite as resonant as everywhere else is Japan because of the Gundam phenomenon. Gundam is #1 and Transformers is #2 in Japan. Transformers has done $2.8 billion globally, and the last Transformers movie is the seventh highest-grossing movie for all time. It's obviously a very appealing IP, but what's really important for some of the types of games we build is having a universe that has lots of characters in it. Especially when you're doing card battle games the ability to have really beautiful, interesting characters that ideally have a great fan base associated with them is actually an important factor