Andrew Laughland is currently a doctoral student at University of Hertfordshire in the School of Psychology (with a first degree in Physics and Masters in Medical Physics). Previously he worked in the pharmaceutical industry and as a consultant assisting non-profit organizations and businesses with IT infrastructure, web presence, Web 2.0, Social Networking, RSS, podcasting and cloud computing. Transcript: Lightning interview with Andrew Laughland My name is Andrew Laughland and I am a Ph.D. student at the University of Hertfordshire in the School of Psychology. My first degree is in Physics and a Masters in Medical Physics and then a career in Health Physics, Health Information, and then the pharmaceutical industry with an IT focus. Q: Could you tell us about an innovation that you believe will be important over the next 3 to 5 years? My interest is in mobile phone technology, and some people would argue that's not a new innovation. But my interest is in a new use of smart phones and smart phone apps. Typically the smart phone apps from the iTunes store or from Google are delivered to the customer and it's about giving the experience to the customer in a game or in an app that helps the customer book something or find something. What I am interested in is an app that helps the researchers in the university to get information from people using the apps. So we use the fact that people are carrying smartphones around with them all the time, that they're