package that's governed monthly, plus 3) bolt-on ad-hoc elements that the client can opt for should they want to find answers to questions they didn't initially consider at the briefing. These three elements can be summarised as follows: 1) Community Design Like any agency assignment, research-oriented or otherwise, there's an initial period whereby you get to know your client, their business, the challenges they face (cultural, financial, market etc) and what questions they want answered. Given this is research, you'll also be exploring where the community members are going to come from, their profile and what methods you are going to use to find them and subsequently get them into the community itself. How the community will communicate with its members is also something to define here, including tone of voice, frequency, medium etc. And you'll also want to consider the creation of what can be know as 'Community Guidelines' which set out how members should behave and what's expected of them, among other things. This is the time to think long and hard about how you are going to answer the incredibly important question 'What's in it for the members?'. You'll be wise to contemplate intrinsic and extrinsic motivations, the former including status, membership, spending time with like-minded people etc, and the latter cash, prizes, points etc. The identity of your research community is vitally important, so you may want to involve members themselves in this process. Decide on whether it's branded (with your end clients identity), or whether