the tweet and barcode. You can print off and take it to work or you local pub/social club for anyone to sign. Logged Liverpool is a special place because they make their own players into gods extraordinarily, recklessly quickly. No idea if he did or didn't, or whether someone's misunderstood something he really did say, but I think it's likely true that we get the better part of 20m without CL football purely from the 15.3m increase in commercial revenues when they came in and the comment attached in the accounts that the SC deal was the primary factor behind that increase. That would suggest something around 20m to me. Ayre did hint that there was an offer which was 20% higher which the club didn't touch because of some form of philosophical differences (would guess that a gambling company was involved). I think it's fairly well known SC had identified football sponsorship as a way to reach their Asian markets and were hell bent on getting a team in red sponsored and that seems to have influenced the price very favourably. We're obviously being proactive here - I do wonder if other teams also requiring sponsors around 2014 may be playing a role as you'd think that would prevent a bidding war. Was interesting the tack taken by SC when they were getting some flak for the deal a couple of years ago. One of their head honchos reckoned they'd got back the first year's money for the deal