that service and community are as (if not more) important as personal gain and wealth then we may actually start to see a change from these attricious, self-angrandising acts of betrayal. Philip A Birch Founder/Writer Eticonomics I do agree on the aritcle, the leaders are expected to demonstrate certain values which society respects and look forward from a leader. The values which hold the leader from doing wrong and unethical things. A top leader is sum total of lots of moral stuff, which the down level people try to copy it and demonstrate it to become one like that in some point in life. The people are brave and intelligent enough to see thru the leader and if the leader lacks moral values, its a matter of time to pull him down by anybody. The fall from such a position would be defenitly devastating. Thanks for writing this - it takes a certain amount of courage to publish this; this is not taken for granted. Itamar Rogel Founder Briox Good article, good comments. I have a succinct clipping that I keep in my desk drawer: never completely believe your press clippings! John Heinrich President The American School of Entrepreneurship Bill, Your great gift is in bringing critical leadership issues in a way that compels us to take a fresh look and inspires us to admit that yes, losing our way/falling from grace could be any of us. Thank you for reminders to surround ourselves with great people who care enough