I agree that we need to zero on in a specific, relatively easy 'ask' of retailers, and one which is unlikely to have a negative impact on their sales. That's why the idea of eliminating "Boys" and "Girls" sections in shops and on websites is so appealing to me. It wouldn't solve the whole problem by a long shot, but it would make a real difference to one aspect of children's (and parents') experience of shopping for toys, right at the point of sale. I would love to see a day when there are no children's toys that are about practicing how to be sexy, and where the colour pink is no more or less prevalent than any other colour. But I get what you're saying - there are deluded parents out there who think that stuff is harmless, or even that it's a good thing, and as long as that's the case, manufacturers will make it and retailers will sell it. So I don't think it would be wise or effective at this point to ask retailers to stop stocking Bratz, or pink versions of classic toys, or My Little Cleaning Cart or whatever. They're not going to do that, not for as long as it's profitable to continue selling them. Some of the websites like PinkStinks and Toward the Stars ( love that one, by the way, 5mad - so glad you directed me to it) probably have the right approach on that issue: remind parents that there