still at #3) and has been settling down comfortably into the Top 200 grossing apps, having been in the Top 100 for most of the time. We're on track to sell 100,000 copies in the near future and, crucially, it's had fantastic critical priase and user reviews, with great word-of-mouth. So why can we charge so much? 1. We Deliver Value Compared to a game, Zombies, Run! is expensive. Compared to a gym membership, or to any sporting or fitness good you could name, and you realise that $7.99 isn't a lot -- especially if it works and gets you running more than you were before. Of course, this is because Zombies, Run! is not just a game, it's also a health app, and we know that people will pay more for those as well -- but even comparing against those, we're still the most expensive. It helps that the game has as many missions as it does. 2. We're Unique Zombies, Run! isn't just "it's X but with Y" -- there are literally no other running games or health apps out there that even attempt to tell a story (at least, not that we've heard of). This means that Zombies, Run! effectively has no competition whatsoever. It also seemed unlikely to us that brands like Nike would try and mimic the game, since they have a very different positioning. However, we fully expect that to change in time, which is why we're pushing out updates on an aggressive schedule,