of one .. Labeling email subscription as "email updates" seems like a great idea. I never thought about it but you're right some people might interpret that as them having to spend money. I never did but I can see how the average person would think so. Just wanted to show my appreciation for this post. It makes perfect sense to remove all jargon. It wasn't until just the other day that I realized so many people didn't know what RSS was. I just didn't think about it not being common, since I used it daily. This post was a much appreciated reminder that we have to keep our readers in mind at all times, and we have to put ourselves in their mindset as much as possible. I've changed my subscribe links on my site to say "Get New Posts via Email (Free)" and "Get New Posts via RSS (Free)" to take advantage of the points you make. We'll see how it goes. I love your theory cause I do the same things as least 3 years. Normal people uses normal internet, and SUBSCRIBE in their mind cost money, like you said. So I put FREE FOREVER and , OMG, number of subscribe from email skyrocket. I enjoyed your post. First off, there is probably some truth to your theory. Many words carry unintended connotations and as writers we should always remain vigilant and willing to test out different word choices. However, what I actually find fascinating about your