restrictions'. "One of the main reasons things like books, software, and DVDs cost more in Australia than overseas is something called 'parallel import restrictions'," claims Mark. "These rules stop someone buying the product cheaply -- but legitimately -- overseas and importing it themselves to sell locally at a higher price, but still less than what current suppliers charge." This may not directly affect the price of games, but when retailers aren't been given the opportunity to undercut prices via imports, publishers suddenly don't have the motivation to price competitively. It's the nature of business -- if there's nothing to stop you from selling a product at a higher price, why sell the product for less? Competition essentially drives prices -- which is why giant retailers like Big W purchasing games in bulk has been good for game prices in general, forcing specialist retailers like EB and Game to drop prices in some cases. But still, compared to the US and Europe there simply isn't the same level of competition, especially when importing is restricted. Mark agrees. "There may be less competition in Australia among game sellers than there is overseas," he claims. "If there are fewer local vendors, they might be able to charge higher prices." The Villain Of The Piece So who's the villain of the piece? Who is responsible? It can't be the retailers. Speaking to Mark Langford earlier this month, he revealed that the margins on video games at retail are low, and selling a new game