networking sites and in newspaper articles about its resolution. [ 90 ] The third series has become the UK's most watched drama series since 2001. [ 1 ] The series has been awarded and nominated for numerous awards. The series won the BAFTA award for Best Drama Series , while Freeman won the award for Best Supporting Actor for his role as Dr Watson alongside Andrew Scott, who portrayed the role of Jim Moriarty and was awarded the following year, and Cumberbatch was nominated for Best Actor . The show was also nominated for the YouTube Audience Award. [ 91 ] Andrew Scott won Best Supporting Actor for his work in the second series, which was nominated in other categories. [ 92 ] The first series also won the Arqiva award for the "best terrestrial show" at the 2011 Edinburgh International Television Festival . [ 93 ] "A Study in Pink" and "A Scandal in Belgravia" were nominated for Emmy Awards in a variety of categories. [ 94 ] [ 95 ] The series won several BAFTA Cymru awards: television drama, Director: Fiction (Euros Lyn), Director of Photography: Fiction (Steve Lawes), Production Design (Arwel Wyn Jones), and Make Up & Hair (Claire Pritchard-Jones). [ 96 ] Charlie Phillips won the 'Editing: Fiction' category at the British Academy Television Craft Awards . [ 96 ] The show's popularity resulted in enquiries for coats similar to Sherlock's, reported retailer Debenhams . Garment manufacturer Belstaff put the wool trench coat worn by Benedict