describe your own aesthetic? I can shoot in different styles and techniques, but left to my own devices I seem to make work that has a certain look and feel. I'm not entirely sure why, I think it's just how I see things. There is an argument that we photograph things in a way that we see ourselves, almost like we're making self-portraits. I sometimes agree with this. What do you shoot and film on? Do you have a preference for Red / Alexa? I prefer Alexa. I don't think it matters too much what you shoot on though. I think you can do great things on a 5D and ever lesser systems. It's what you shoot and how you shoot it that matters the most. I'd like to shoot more on film as I think it slows down the process and the discipline involved translates into the final image -- this is definitely the case in still photography. I think people often shoot too much and too quickly with digital, with the idea that you can fix things later. You've shot quite a few fashion films -- do you tend to find the creative process is quite collaborative on these projects or are you given quite a degree of free reign? It depends really. Sometimes there's a lot of free reign but then others that are more collaborative. I think collaborating is important. I also like to cast 'real people'. Can you tell us about your short Rapha --