and leaders have engaged in unethical behaviors, virtually every top business school offers a course on "Ethics" or "Corporate Social Responsibility." The hope is that exposure to these courses will make students -- our future business leaders -- think twice before engaging in unethical behaviors. But how does one teach people ethics? One approach is to expose them to the prevalence and negative consequences of unethical behaviors. For example, showing students the story of Enron, or telling them about the policies and people that led to the 2008 financial crisis can jolt the students into realizing both the prevalence of unethical behaviors and the negative consequences they generate. This can, in turn, alert the students into being "on guard" against committing unethical acts themselves. There are, however, two problems with this approach. The first problem is that students are likely to forget the lessons they learned in these classes once they graduate. Just as our New Year resolutions fall by the wayside within weeks of making them, people's resolve to guard against unethical behaviors will likely wane once other priorities -- meeting targets, family obligations, etc. -- take over. Further, exposure to stories of unethical behaviors is more likely to result in pointing fingers at others, rather than in reflecting on one's own fallibility. Thus, people walk away from watching The Smartest Guys in the Room (a movie about Enron) or Inside Job (a movie about the 2008 financial meltdown) feeling outraged at our current crop of leaders; rarely do