content. Why do you expect anything different from their TV? This again? I believe Steve made the comment about "cracking" the TV just to troll everyone after he checked out. Apple making a TV just doesn't make sense. An add-on box like AppleTV? Sure. An actual television set? Not so much. There's no way Apple could compete in the current television market with the thin margins, variety of models, and price points. If Apple tries to get into the TV game, I believe that it will be one of their occasional missteps. I'm fully prepared to be proven wrong, but I'll believe it when I see it. Rumors by Product MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms.