can be a great way to share your insights and lift the spirits of others. 2. Don't go on a personal rant. You wouldn't go to a party if you weren't feeling social. Likewise don't go on to social media if you only want to complain. Personal rants only leave you looking dramatic. It's likely you'll end up regretting what you have exposed. 3. Pointing out what's wrong doesn't make you better. No one ever wins by pointing out the flaws in others. This applies to business as well. Attacking competitors is unprofessional and doesn't attach a positive image to your brand. Keep digital footprints grounded in a positive stance. Cheers! Catherine Fortin A third year journalism student at Thompson Rivers University , I am currently learning the ropes of PR as a first time intern at Sip Publicity. Originally from a small town in the Fraser Valley, I have now become a small fish in a big pond while interning this summer in the beautiful city of Vancouver.