trusted advisor. Find the person you want and use LinkedIn to engage them No more gatekeepers and secretaries and admin types blocking you from reaching the people you want to reach (or even finding out who they are). With LinkedIn, those people don't really exist anymore. Find the person you want to meet and figure out a strategy to meet them, whether it's in a group or going through mutual connections or some other method. There are literally a couple of dozen ways you can reach out to a person on LinkedIn. LinkedIn allows you to keep a high level of visibility There are two main ways of raising your visibility in LinkedIn. The first is through status updates. You can send status updates to all your connections, to your groups or to individuals. This is a great way to keep your name in front of your prospects on a regular basis. The second way is through group interaction. If you are active in a group making solid contributions to leading edge discussions, people will take notice. The rule of thumb in LinkedIn groups is that one person in a hundred starts and leads discussions, nine people in every hundred participate in discussions started by others and the other ninety people just read the discussions and sit on their hands. For want of a better word, they just lurk in the background. But they are watching. And if you active and smart in what you say they will remember you.