, and Trials "I thought I knew a lot about the advertising business, but Jane Maas gives us a unique peephole into the inner workings of Madison Avenue. Mad Women is a candid insider's view of the women--and men--who made modern advertising and what drove them. Great reading." -- Bob Liodice, CEO, Association of National Advertisers "Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world... Maas mixes personal stories with advertising history, making this a compelling read." -- Publishers Weekly "Part respectful homage to a glamorous and golden age, part good gossip over lunch at 21, Mad Women proves that behind every man's career, another successful woman is pedaling even faster to get where she is today." -- BookPage "Don't be misled by the title: this book is far more than an overdue antidote to the fantasy ad world of Mad Men : under the guise of a Madison Avenue memoir, Jane Maas slips in a shrewd and witty first-hand sociocultural history of America in the sixties and the seventies from a woman's point of view. A smart, funny, irreverent woman." -- Bruce McCall, New Yorker writer and cover illustrator "I read Mad Women in one delicious gulp. This is a terrific book, full of humor and information about the Mad Men - - and women - - of the world of the 1960s. Written by Jane Maas, one of the great