to rooms and spaces in which to innovate? In Cambridge, one of the world's most innovative cities when judged on patents per capita, there is an IdeaSpace . Here, ambitious start-ups work in a bright, modern building upstairs from a funky coffee shop, complete with orange chairs and glass walls. There's a big break-out area where innovators can chat over lunch and a vast second floor balcony with a commanding view over fields. You have to prove you're an innovator to get desk space here. And you're only here for a year -- they expect you to make your business fly. London has The Hub , a vast, architect designed floorspace where people cluster in pods to hot-desk. Even the desks are different. This is a factory for the mind. The meeting room is a big greenhouse plonked in the middle of the room. Both places are specifically designed to send out a big, tangible signal. And that signal is 'you are here to think'. They go beyond playing lip service to the ill-informed view that creativity and innovation are based on Eureka! style flashes of inspiration and attempt to build environments conducive to hard mental graft. I've seen no research that proves that either place is any better than Meeting Room 3 in terms of the concrete results but I don't think it's controversial to say that you'd rather stick up your Post-its in either place rather than the standard corporate box. I really like your thinking and I