there. What is the use case they have in mind? Oh, I am out and about,  and I want to see what Sony is up to in the marketplace? Most of the items offer to send a more substantial "link" to me via email. Even the main promo for the eReader kicks me over to the full Web site. Isn't anyone over there considering why a consumer would type in Sony.com on a mobile browser? Perhaps they are standing in front of a Bravia at BestBuy and wondering about its real specs? Wouldn't you want to put a search box in there that leads to product details? The ironic subtext of the Sony mobile site is that you can't possibly do anything of real use on mobile. Get your ass over to the real Web, buddy. I am not picking on Sony, by the way. Samsung is worse. Type in the brand as a URL and you land on the main Web site, which requires Flash to get much of anything. Sorry, iPhone. The brands that have credible mobile purpose rather than presence are the ones that follow the basic "Jeopardy" principle. They pose their mobile answer in the form of a question. Why would someone be coming to us via a mobile browser? All of the major pizza chains get this. At Dominos.com, PizzaHut.com and PapaJohns.com, you are a click away from ordering. Some but not all of the auto makers get this. The clean and sensible VW.com has