Linking to Olympics-related blogs Links to blogs can be seen as an incorporation of that blog.  And if it is an Olympic-related blog that does not comply with the rules above, don't do it. Factual information about the events OK. Expressions of support for athletes Avoid.  LOCOG has specifically given the example of "BRAND X supports our team at the Olympics" as a forbidden message.  So a post on a brand's social media platform expressing support (e.g. "Go Team GB!") could be interpreted as having the same impact. Expressions of enthusiasm about the events OK with caution so long as not specific (see Part III of this blog) and not suggesting a connection with the brand (e.g. "Olympics opening ceremony was awesome!  Well done @London2012?) Running commentary on an event In theory OK but likely to be difficult to follow the Golden Rule due to the intensive period of posts.  Ideally avoid. Encouraging participation/comments/discussion around Olympic events/participants from your community We think this would be likely to be seen as an attempt to create an association.  Avoid. Pictures of London/stadia/crowds/events around the Olympics Avoid if possible and if used, then apply enormous caution.  We know this means the Pinterest options are limited.  But LOCOG has said that even a picture of a runner in outline carrying something that looks similar to a torch against a silhouette of London landmarks would infringe the LOAR by creating an association.  Essentially avoid any image that suggests an association with the London Olympics. Posts