help to build your circles and start to provide some level of social proof for your business page.  Note: Pages cannot circle people until the person follows the page first. The benefits to people of following a page include seeing the great deals, exclusive coupons and product tips that are shared by the page to the circle that they are within. They can also participate in hangouts, but the relationship is the persons to start, not the business pages. Decide which circles you want to be visible on your profile page in terms of who is following you and who you have placed in circles (although it won't disclose which circles you have put them in). Start the conversation by sharing photos, videos, links and other interesting content publicly. And Then What? Once you have started to develop a community within your Google+ Page you might then wish to consider the following: Start sharing messages specific to each of your circles (i.e. new member specials shared only with "prospects" rather than current customers as well). Start real face-to-face conversations with Hangouts, connecting directly with your community via live video chats that can put you face to face with up to 9 people at once. Experiment with Google+ and measure your results against your other social media platforms of choice and work out what works best for your business over time. One major drawback of Google+ Pages at this point in time is that they don't seem to have enabled Pages