How To Scope & Sell MROCs To End-Clients Stephen Cribbett Monday, October 29th, 2012 at 10:47 am If, like many of the MR agencies and independent researchers out there who have successfully been running short-term research communities (MROCs), you're thinking about selling in a long-term community to your clients, you're probably contemplating how to create a package that your client can a) easily understand, and b) easily buy . This post offers you some helpful tips and hopefully see you on your way to converting your first long-term research community. First of all, the basic ingredients of a research community are as follows: An important part of your initial preparation for readiness is to find web-based community platform (we can of course help you there!). Then add the following.... A pinch of stakeholder management A teaspoon of recruitment A drop of moderation A large dollop of Community Management A tablespoon of research design A large handful of analysis And finally, some kick-ass reporting capabilities Once you're confident you've got these ingredients ready, you need to think about how you can put a package together that will make sense to your client and is easy for them to 'buy', but one that also manages risk and is something you can deliver (naturally). The easiest way to come at this is as I've seen many agencies do it, and that's by having 1) a startup package that get the community going, and includes defining the strategy, recruiting members etc, 2) a consistent