the surveys come back with lots of ticks in "unisex section" for baby toys, we can say to retailers, "you're getting it right at the baby stage; what happens at age two or so that children are suddenly directed toward different toys depending on their gender?" I think baby toys are segregated too, btw. DD isn't even 1 yet and there are already pink and purple baby toys (because girls don't need to develop colour differentiation as said above - they can't do science, so they don't need to know!) Getting kids involved is great. Has anyone got DC doing social studies or media studies who could make a project of getting this into the media? Facebook campaigns can be really effective. www.thelocal.se/36844/20111019/ If people are collecting data for the survey, snap pictures and post them with why they so displease you on the retailers and/or manufacturers facebook pages. Let's see if we can't get some of them to go viral! Just back from M&S (which actually wasn't too bad). DD really excited to get a (green) recorder. Then, to my dismay, put it back saying "oh no, this is a boys' one! HERE'S the girls' one!" She is now the owner of a pink and sparkly recorder. (I bought her a dinosaur as well to balance it out!) I was in M&S briefly a few weeks back and I thought they were pretty awful lady . There was only a small toy section though. Very segregated. Maybe in the