is to "branding" -- heavy on style, light on skill -- who seem to spend more time in front of the camera than behind it. This myth is hurting a profession that already faces daunting challenges. It's harder than ever to forge success as a professional event photographer. That's why it's critical to learn the real skills and secrets that will help you succeed. Not the motivational, "Buy a BMW and believe in yourself" stuff, but practical principles that generate business in the real world. "So You Want to Be a Rockstar Photographer" is for professionals, budding pros, and anyone interested in learning more about how to thrive in the real world of event photography. What you may discover is that when you stop trying to be a rockstar, and start focusing on the process of being a thoughtful, client-centered pro, you might become an outstanding success. {"itemData":[{"priceBreaksMAP":null,"buy\\... to wishlist","Add both to Wish List","Add all three to Wish List"],"addToCart":["Add to Cart","Add both to Cart","Add all three to Cart"],"showDetailsDefault":"Show availability and shipping details","shippingError":"An error occurred, please try again","hideDetailsDefault":"Hide availability and shipping details","priceLabel":["Price:","Price For Both:","Price For All Three:"],"preorder":["Pre-order this item","Pre-order both items","Pre-order all three items"]}} Editorial Reviews About the Author Gary Fong is a world-renowned inventor, author, lecturer, entrepreneur and former wedding photographer. His career began straight out of college, where he introduced "Storybook Weddings", a concept where the studio specialized in the creation of custom albums as the key feature. In 2001, he saw digital photography's coming influence, and purchased the