money? How do you support your family? Luckily, we have a lot more options these days. It's not fair to compare the situation to 2012, but people can't help it because that's where we live, and that's what we do, and that's who we are. We get emotional, thinking, "I would never do that. I can't believe it." Well, you would never do it now . Weiner: It's obviously immoral and a sacrifice, but Joan has a whole different set of values. Joan married a man who raped her. She was very clear to Peggy, season after season, that the object of this whole job was really to find a husband, and here she's found this husband, and it's not worked out the way she had hoped it would, and all of a sudden, we see her expressing an interest in power. We did what we could to paint her into a corner for the rest of her life, and then this thing comes up. The most shocking thing to me is just how institutionalized it was. The idea that everybody was in on it, and how that group immorality was executed. They really just went along with it. It became this momentum. The episode sets ups certain themes about objectification and ownership that then became explored through Joan, Peggy, and Megan, and also the Jaguar pitch itself. How does the episode capture the pervasive objectification of women at the time? Weiner: I don't think it's just the time. Cars