be sufficient space for staff and will you still meet health and safety regulations? Customer service systems - would a more sophisticated system help the strategy to succeed and ease pressures in other areas? Outsourcing - will outsourcing allow you to concentrate your resources more effectively? To find answers to these questions, you'll need to have assessed your business' current performance and capabilities. You can find out more about this essential process in our guide on how to review your business performance . Marketing Marketing and sales are fundamental to the strategy. Is your existing marketing strategy appropriate to your new market and/or product? The right sales people can accelerate growth and profits. Remember it's the growth strategy that comes first - it should determine who you choose to recruit. Planning your growth and measuring your progress are also important issues. You'll need to update your business plan and work with it as the business develops. Getting a return on your investment for growth If you've decided to grow your business, it's essential that you detail all the costs incurred in getting your growth option underway and compare them against the anticipated profits. You must be realistic and practical when setting growth objectives. Will you have enough money to finance the development without impacting on funding your core activities? See the page in this guide on financing your growth strategy. Return on investment One of the most popular ways of calculating if your figures are on target is to test