my blog daily, I've never had a solid email/reader subscription base. Curiously, I've always used the word "Subscribe." I am going to finish this comment and head back to Blog Harbor (my blog) to make some immediate changes. It's 22 hours from my last post and since doing a very subtle tweak to the mouseovers for my RSS billboard and envelope (using "Get" and "Free" instead of "Subscribe"), my overall subscription base went up by 20%. For 22 hours, that's not too bad. Obviously it's way too early to say I'm trending up. At the same time, however, I didn't have a single new subscription in over a month until today. Very helpful information ~ thanks for sharing. I found out about your post via Feedblitz. I learned to "write for your reader" and this makes perfect sense. Now if I can only find the RSS button through Feedblitz to include in my comment section, I'll be all set. Hoping these small tweaks and changes will make a difference. Hmm...thanks for this. I've been wondering how much of the information re: blog subscription, and specifically RSS feeds, gets lost in the translation. Nice to hear some details! Definitely have to focus on some de-mystification...enjoyed the post! Great points about RSS subscription. I remember it wasn't all that long ago that I did not even know what RSS wasz. So I can see how the "subscribe" would confuse people who aren't familiar with RSS. When I put the email option on