At the end of September, the 3% Conference happened for the first time in SF. Brought together by an extremely determined and passionate Kat Gordon, the conference collected women from across the country to discuss the egregious skew against females in advertising. Let's get the facts straight  -- Women make up 80% of the purchasing power among consumers, but only 3% of Creative Director roles within advertising are taken by women. With TED-favorite Cindy Gallop as a keynote speaker, this baby started off with a bang. Gallop suggested that a new creativity would need to be based on how women saw themselves, not how men saw women. It was through this new approach that the future of advertising would thrive. Cindy Gallop and Kat Gordon Even though it was a female Creative Director conference, the panel "Guys Who Get It" was one of the most inspiring and insightful of the day. And in my opinion, incorporating males into this revolutionary idea of gender equality is wholly necessary to encourage a more 'gender neutral' approach. Some tactical takeaways; knowing I would be writing a review for people never getting to see this conference, I made sure to write down any jots of info given that seemed to be actionable steps to begin to fix these issues within one's own work spaces. I've already started to do some of these, and the difference it has made in my own mind-set has been instantaneous. Change your language about other women. Saying things like