France, but can anybody tell me if it's possible to obtain in the UK even by subscription? It's better by miles than any cookery magazine published over here. Yes Gruyere is Swiss as is Emmental but the French have their own versions of both. I find this a bit ironic seeing as the lengths they go to to protect their own AOCs (mind you it's possible to buy Swiss Camembert here). The whole point of some cheeses, and Gruyere and Emmental are good examples, is that they taste the way they do because of what the cows eat. I don't see the point of a French Gruyere myself.