and there are no rules and less checking for accuracy. There have been numerous situations in which an inaccuracy posted on Twitter has been taken as fact. Just imagine how our great songwriter Gordon Lightfoot must have felt, sitting in the dentist chair, hearing obviously false news reports of his own death. What are the most important skills necessary to do your job (and why)? I think you need a broad range of skills to do this job. You need to have good situational analysis skills. In other words, you need to be able to size up an issue quickly, and make sound decisions about what you are going to say or not say to a reporter. You have to always be building good business relationships and building and maintaining credibility. I think it's important to build a reputation for always doing what you say you're going to do. You need to be creative on one hand but able to stick to a message under fire on the other. I think it helps to be driven and persistent and at the same time, know when to let something drop and move on. . What is the best part of your job? Any perks? The best part of my job is that I never know what any day is going to hold. It's like an adventure that way and who could ask for more than a job that's an adventure? I have an opportunity to meet all sorts of people too