How to Find Authority Websites & Get Links From Them Links are easy to get, if you don't care where they come from or whether they'll actually help you. I'm literally besieged by emails offering cheap links. I can grab 100 one-way PR 4 links for $200 or less. I can also buy links from this or that domain hoarder who is happy to make a quick deal with me. I can participate in "safe" link networks where I'm assured that I will see an amazing increase in my rankings and traffic. These are not authority links. Authority links aren't easy to get. They are not $200 for 100 of them, I can assure you. So where are these elusive authorities, how do you identify them and, most importantly, how do you go about snagging a link from one of them? What Is An Authority Site? Let's start by defining what an authority site is not. It's not always the top result in Google. It's not always even found on the first page, depending upon the day and the latest algorithmic changes. Certain niches tend to be spammier, too, with the top results being utter trash. As SEOs, we know not to immediately trust the "best" results that are served up. But what about your average small business owner or, as I like to say, what about my mom? Bless her heart. If my mom were looking for the best hotel in Pigeon Forge, she'd book the first result she