PFSG Conference - A Sense of Change As the world of Consumer Sensory Science continues to expand, the approaches we use in our field are developing fast. During this one day conference , PFSG aim to give you a taster of some recently developed techniques and some issues that may change the way you measure subject response. In the afternoon the two workshops will give you a hands on approach to evaluate some of them Measuring emotional response in Commercial Products With the rapid proliferation of new products into the marketplace, understanding emotional responses may offer a differential advantage beyond traditional hedonic measures. Recently the EsSense ProfileT (King et al., 2010), a method which incorporates measures of both overall acceptability and emotional response has been introduced to the consumer science arena. However, little data is available to understand the application of this method in a commercial context. The objectives of this study were: to determine if emotional data provides discrimination beyond that obtained from hedonic response; to compare the effectiveness of a published predefined lexicon with that generated by the consumer; and, to evaluate the effectiveness of CATA approach compared to intensity scaling as used in EsSense Profile. To this end, the hedonic and emotional response to commercial blackcurrant squash was investigated comparing two different approaches: EsSense ProfileT (n=100), in which subjects rated a predefined emotion lexicon, and check-all-that-apply (CATA) of a consumer defined (CD) lexicon (n=100). This presentation compares the results of the emotion profiles of the eleven beverages