marketing. 6 -- WEBSITE CALL TO ACTIO N Make sure your website includes not only the Twitter logo (that, when clicked, takes your visitor to your Twitter profile of course), but also includes a hyperlinked 'call to action' (such as: Follow me on Twitter). Add a benefit as well for extra brownie points (such as: Follow me on Twitter to keep updated with the latest social media tips). 7 -- TIMING Tweet when more people are on Twitter. Watch the people you follow and see when they are more active. Until you get a feel for your followers, I'd suggest tweeting at morning, lunchtime and around dinner time. Trial different times to see when you get the most clicks, retweets and replies. 8 -- CHECK YOUR BIO Have you 1: completed your bio? and 2: included your keywords in your bio? A completed bio gives people confidence and builds trust, making them more likely to follow you, and including your keywords describes at a glance what you tweet about, attracting more people who share your interest and therefore are more likely to follow you. TIP -- BE ORIGINAL Avoid just repeating the same content on Twitter and Facebook or there's no point for people to both follow you and be a fan. TIP -- TWITTER FEED You can also add a Twitter feed tab to your Facebook profile, like this one . 10 -- USE YOUR KEYWORDS Use keywords that are relevant to your topic, products or services in your