market is the customer base. Are there enough customers out there that need the products or services you are providing? Is the market big enough to keep the doors open? Just because organic foods command a slightly higher price doesn't mean they automatically produce a higher profit margin. There are limits to what the market will bear. Four Main Questions to Consider If you are planning to tackle a niche market, there are some questions you need to ask yourself to determine if your plan will be profitable. 1.     Is the need there? Are there enough customers to support the business from startup to break-even? Is the risk worth the reward? 2.     Can I economically reach my niche market with advertising? Advertising in mass media to niche groups would be a waste of money. The major of those exposed to your message are not your market. You might have to resort to a more targeted advertising method that could be more costly. 4.     Location, location, location. It would be great if you had a health supplement store on one side and a fitness center on the other but chances are that's not going to happen. So where you locate can be critical to your business success. Many of your customers are going to have to go out of their way to get to you. Some Final Thoughts on Niche Markets Even if you are not starting a strictly niche business you can still make niche marketing work for you. Many