particular reason that the survey has to launch this weekend, from your perspective? I know it's a big shopping weekend, and we don't want to drag things out unneccesarily and lose momentum on this. But we don't have a particular deadline and I think it's more important to give people a chance to buy into the survey / make suggestions to improve it, than it is to get it done and dusted immediately. I like the survey and you're probably right Himalaya that it's better to get too much information than not enough. How we then present that information is up to us. Just two small comments - the intro says that we're not looking at preschool toys although there are quite a few items (eg buggy, toy broom, etc) which probably are aimed at little ones. Not a big deal but could confuse people. Also, I wonder if some items could be more specific eg "racing cars" instead of cars as I bet there are some hideous pink cars with cutesy figures out there. I like it though - I'll try to do some research tomorrow. Is it possible to add something like games consoles to that list btw? Just thinking that if it shows a bias towards them being aimed at boys, there are a few tech organisations/blogs/magazines that are hot on equality in the industry and would give our aim a bit more clout and more attention. I only want to wait long enough to allow for