I think it's a bit of 'clubby' enthusiasm to envisage that this, of itself, will cause kids to want to use it. My own background is probably similar to many of you - I've been earning my living as a system and applications programmer for the last 35 years (I'm 56) and basically taught myself how to do it in my 20's. I'm an old dad and have two sons - 13 and 8 yo, who I've tried to get interested in programming from the age that they first started sitting on keyboards. So far it's been a case of toleration by them of 'Dads wierd hobby'. To a degree I can see their point as 'Hello World' is far less interesting than a complete virtual environment to re-live a past war in HD, or trying to get a multicoloured dragon bred! I am impressed however (BTW I'm easily impressed by my kids - it's just one of those dad things) at the amount of complex information that is passed between game players (of all ages) to achieve the next level via social networking and 'word of mouth' at school. Even my eight year old knows hacks and shortcuts through games that leave me baffled. It strikes me that a small amount of energy should be spent approaching game companies to see if that would be willing to help to build 'programming the Pi' into a game strategy. The game companies employ very clever, well paid, and no doubt socially