Google AdWords and Other Search Engine Marketing (SEM) Google AdWords (you know - the ads that appear on Google Search Engine Result Pages with the words " Sponsored links " above them) is just one way of promoting your business online. That said, it is one of the most effective way of doing so - and one that can be extremely economical if you do all the right things. Online advertising, like so many other things in business, can be done both "well" and "poorly". You can, for instance, put an ad in the local newspaper and hope to get some business from it ... and you probably will. If you want your newspaper ad to absolutely kill the competition and have you trampled in the rush of customers to your door, you'll probably need to spend some time getting that ad right by: Understanding your customers Checking out the competition Working out the size of ad (and cost), and Deciding on which section of the newspaper is most likely to have your new customers reading it so they just happen to come across your ad. It's the same thing with online advertising - in search engines, blogs, other websites, and so on. If you don't take the time to understand all the same things as you should for your newspaper ad, you're blowing money on ads that won't be as effective in converting sales as they could be. Creative Intersection provides these sorts of services ... often called SEM