So Audi's implementation decision to drape two overbearing rows of them on the front of an otherwise very attractive facia strikes me as (at the risk of beating a dead horse) awfully tacky. What people fail to observe is the fact that Mercedes and BMW style their cars, whereas Audi designs cars. This is a huge distinction, and it is the design approach and not the styling approach which places Audi head-and-shoulders above the rest. I love the new A7, I'd suggest it to my dad for his next car but why when you can get an indentically equipped/luxurious/fast A6 for roughly $10k cheaper? That's just me, and Mercedes Benz has proven that there is a market for these cars. I'm still waiting for Audi to make an A8 coupe to go against the regal CL class. Just got through a test-drive at an Audi dealership. Very nice in person - doesn't look like a CLS to me. Acceleration more than adequate, and it's amazing that the A7 gets such massive torque and good fuel economy out of a 6 that sounds great. Fit, finish, interior layout all very nice. I'm not "gaga" about the choice, but I understand it. It seems like Audi raised the bar by introducing a car that looks great and does everything well. Only fault I found was only two seat-belts in the back. Tough with the grands... Sorry, I can't get all "gaga" about this choice. Other the fact that it's a hatchback with