Comparable Spirit: With rum it's all in what you like as with many spirits. There are buttery rums, vanilla rums, spicier rums, dry rums, etc. This one is dry with not so many vanilla or sweetened notes. Possible Uses, Pairings and / or Cocktails: Definitely a mixer in my opinion. I often drink light and dark rums on the rocks, but just wouldn't with this particular bottling. This one calls for mixers since the mouthfeel is so thin without roundness on the tongue. Tasted Neat: Extremely sweet. Burn on the tongue. Alcohol taste very prevalent. Some of the marshmallow fluff taste comes through, but is overwhelmed by the incredible burn and sweetened sharpness. Way too sweet. Mouth Feel: Thin Comparable Spirit: In a perfect word there wouldn't be anything comparable in my opinion. If you like whipped cream tasting cocktails there are ways to create the flavor from much less sweetened liqueurs. Vanilla vodka paired with cream or cream liqueur and lighter ordinary orange liqueurs can recreate a whipped cream flavor. This bottle specifically says "Imitation Liqueur," which has raised questions from some as to what "Imitation Liqueur" means. Many liqueurs have imitation or artificial flavoring, but what constitutes an imitation liqueur? The TTB answers this question in the following link under " Flavor Categorization ." It says: "Flavors categorized as 3* or 4* are artificial for alcohol beverage labeling purposes. (Production with an artificial flavor, if permissible, may require labeling as an "Imitation" product or specific label disclosure of