Is it ever OK to use the F-word? (and I'm not talking about feminism) by katyspry The question is, when is it O.K, when is it inappropriate and when is it downright desperate? The F-word has been chucked around somewhat frivolously in the media lately. From the unofficial, President Obama for re-election campaign video featuring actor, Samuel L Jackson entitled 'Wake The F*ck Up' to the (try not to fall off your chair) scandalous news that relatively clean-cut pop star, Ashlee Simpson will drop the F-bomb frequently in her comeback single. Rightly or wrongly, I must confess, I'm partial to the odd profanity burst as long as it's not directed at anyone, you aren't offending anyone and you have chosen your audience wisely. The F-word is often my expletive of choice due to its ability to intensify and express a variety of moods, it's quite versatile isn't it? It's rather hard not to sit up and take notice once you spot Samuel L Jackson 's furrowed brow in said video as he angrily suggests Americans need to 'Wake the f**k up' in reference to the possibility of Republican candidate, Mitt Romney winning the upcoming American Presidential election . While I personally agree with Jackson's sentiments, I do question whether the gratuitous use of this particular swear word is the most effective way to sway the votes of conservative, right-wing types in the United States. In slightly lighter news, after a 4 year absence, singer and younger sister of Jessica ,