Other Answers (11) If you are looking for something intelligent to put on a staff application form I would think along the lines of "the buzz of working in a successful fashion chain of shops who remain at the cutting edge of popular fashion, and the enjoyment out of assisting customers". If you are a people person - which I guess is mandatory for working in a shop and will be working 'front of house' I would try to sell your communication and people skills and also good presentation.