more than 20 professionals had been involved in the case in the weeks leading up to Daniel's death. The campaign had a clear and simple goal -- to force the introduction of mandatory reporting. It is common to criticise such media coverage. As Goddard and Liddell (1995) note, the dominant academic analyses tend to rely on Cohen's (1972) "moral panic" approach. In their review of the media approaches to child abuse "scandals" in the UK, Franklin and Parton (1991) make a number of criticisms, suggesting that events tend to be sensationalised and trivialised, vital issues are misrepresented, and scapegoats are sought. The result has been described as "legislation by tabloid" (Franklin and Lavery 1989: 26). Goddard and Liddell state that, whatever the criticism of the Herald Sun campaign about Daniel Valerio, there was a great deal that was wrong with the way the police and child protection responded to Daniel Valerio, both at a systems and at an individual level. The Coroner's report, for example, found that the Police Surgeon contributed to Daniel's death (Goddard and Liddell 1995). They argue that the Herald Sun coverage of Daniel's Valerio's death: "provides a powerful case study in how the media can react to events such as child abuse fatalities. Rather than concentrate exclusively on the real or imagined faults of the individuals involved . . . the Herald Sun attempted to use the case for what it saw as constructive ends" (1995:362) Armytage and Reeves (1992) argue strongly that accountability in child