Edition 9 : As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. Edition 10 : As a result of carefully reading the Case Study, students should be able to: understand the benefits to customers when businesses operate and produce to defined standards, explain the gains to producers and suppliers from being known to operate to defined standards, appreciate BSI's role in creating standards for products, (including materials, hardware, software and services), processes and systems. Edition 10 : As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service. Edition 9 : As a result of carefully reading the Case Study, students should be able to: understand why it is important to establish standards, explain the meaning of standard, standardization, quality and quality management, outline the role of standardization in ensuring the safety of users of products and services. Edition 9 : As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples