Brand of the Year 2012: LAST CHANCE TO VOTE! by Staff, 16 November 2012, 12:00am Which brand do you think has performed best over the last 12 months? Marketing 's journalists, together with The Marketing Society, present their shortlist of brands that have stood out in this momentous year. Now, it's over to you, our readers, to help choose the winner by casting your vote . This has been a golden year for sport in Britain but can the same be said for brands? The Marketing Society's Brand of the Year award, in association with Marketing , and sponsored by international design agency Tag, explores this question. Olympic sponsors dominate the contenders, which hail from across the business spectrum. For the first time we include two arch-rivals: Adidas and Nike, both of which, in this year of sport, deserve to be considered. The Brand of the Year has to perform against some tough criteria. These include its impact on consumers, performance in the marketplace, the bravery of its innovations, effectiveness of its advertising and its financial results, where appropriate. The shortlist of five will be announced on Wednesday 28 November at The Marketing Society, Annual Dinner 2012 and the winner decided by a live vote with 1,000 of the top UK marketers and their guests present. Anything can happen. A staggering 21,000 people voted last year, so make sure your voice is heard. It's quick and easy to vote , and if you still can't make your mind up following