Blog The State of Create [INFOGRAPHIC] The global State of Create study reveals that creativity is ubiquitous. It is a core, important human need and form of expression that weaves through all of our lives. People feel that there is a need to create new things and bring innovation to life; they feel that the ability to create is limitless, ageless and timeless. Globally, creativity permeates our lives, defining who we are and giving our lives meaning. Creating allows people to have fun, share ideas, and above all, make a difference. People express their creativity across a diverse array of passions. Tools make the creator. The increasing number of tools available to create with is seen as increasing creativity the most. What Value Does Creating have Globally? Creativity is viewed as valuable to both society and the economy, however, a Creativity Gap exists. We feel that being creative is highly valuable to both the economy and society, but the prestige that accompanies it is low. Most feel that in their countries, people, as well as themselves, are not living up to their creative potential. Have We Created an Environment that Fosters the Very Creativity Needed for Countries and Societies to Grow? Globally, people spend only a fraction of their time at work creating while feeling that a significant percent of their ability to create remains untapped.  There is increasing pressure to be productive rather than creative at work while many agree that they are increasingly being expected to think creatively