come in with uber-marketing systems, but really they were stupid science projects. Here, alongside marketing, we now pursue sales buyers and we have more and more sales people saying that they need to have this functionality. And we have our C-suite customers with our analytics offerings." Certainly the Marketo message appears to be finding favour with some major enterprises, including McKesson, PayPal, EMI and BT. The firm also has European expansion very much on its mind with the opening up of a sales and support operation at its Dublin-based European headquarters, headed by long-time Salesforce.com veteran Fergus Gloster, a canny move given the firm's strategy of targeting the Salesforce.com installed base. But this current focus on Salesforce.com does raise what some might argue is a potential problem in the future: what happens if Salesforce.com gets into marketing? Since the acquisition of Heroku last year, Salesforce.com CEO Marc Benioff has openly pondered on the emergence of what he has dubbed "the Marketing Cloud', floating the idea past Wall Street analysts. So what happens if Benioff wakes up one day and decides it's time for the Marketing Cloud and it's going to be coming from Salesforce.com? Fernandez has thought about this: " Within Salesforce.com I don't think Marc totally believes in this category. Salesforce.com is a very sales-centric culture in which telemarketing has very much pervaded their view. I think they are aware of this space we're in, but there is a 'we're not quite sure about this' mentality. It's also a