don't understand them. I've just come from a meeting where a prospective client said, "I'm worried about the number of focus groups that you're proposing -- how statistically reliable is that?" This was a very, very smart woman. I thought that was a really interesting example of complete misunderstanding of the methodology and what it can do. In my view focus groups are second to none in terms of what they try to do. But they are not a substitute for quantitative polling. And they're certainly not a substitute for common sense or judgement. All those things have to be used together. Do you think there's a risk that focus groups encourage politicians to be led by whatever voters are saying that week, and not to stand for anything? I don't actually. At least, I don't think it's any more of a risk than it is in any other field where market research or social research is used. If anybody thinks that it can replace their own thinking, then they're going to end up in trouble. It's also about the quality of the product. If the outtake from the focus group is simply reportage, if somebody goes back and says, "They said this," it's going to be hopeless. It's about gleaning the insights and then thinking about how to apply them, and it's not always straightforward. You stopped working for Labour last year. What are you working on now? Viki Cooke and I left Chime earlier this year and have