that you still do not own. It may be best to influence the LED game to your advantage in the first round while trying to build missing capabilities. However, all players will have to think out of the box to create a compelling future ahead. No matter how you are involved with the LED world, one fact is indisputable: you are involved in a massive transformation of an industry that will touch every life on this planet. It is rare to be a part of something so monumental. About the Author Ankush Chopra is an assistant professor of Strategy and Management at Babson College. He received his PhD in strategy and innovation from Duke University. In his previous career, he worked in several leadership positions in strategic and operational roles with Procter & Gamble and Citibank in Japan, Singapore, Philippines and India. His consulting, speaking and training activities focus on firms facing major challenges such as those described in this article. He can be reached at achopra@babson.edu .