results. When readers visit my site, I now invite them to "Get Jobs by E-mail." Brian encourages readers to get "E-mail Updates," and he did this way before I submitted this article to him. I worked for a radio station when the 'podcasting revolution' arrived. We found that 'Subscribe to Podcast' sounds like a premium feature to people who've not heard the word before. Replacing it with phrases like 'automatically download radio shows' really helped take up. This makes sense. I remember with IE4 and their active channels I, too, was initially weary of "subscribing." It took some poking around to realize what they meant and that it was free. It's definitely easy to forget that there are visitors to our sites that haven't been doing the RSS thing for years. I can't believe I never thought of this before -- word association is a favourite sales subject of mine and I have seen great results in the past when I ran a painting company and found that simply exchanging words like "contract" for "agreement" and "investment" instead of "price" during a sales call estimate made a huge difference on the customer's reaction. Great choice for a guest post Brian. I am going to implement this on my blog later today. This makes a lot of sense...for me and my readers. I removed the word 'subscribe' from my email sign up and I had a new subscriber within 15 minutes! Sign ups have been very few and far between up