mistake by assuming that they should therefore put as many keywords as possible into this title line. While this sounds like a great idea -- it is actually quite counter-productive because when a query is being processed by the search engine, it checks for the percentage of match with any given title. ie: the search query wooden furniture will be given a score of 100% against a title line that simply contains just the words wooden furniture . However, a page-title that contains the words wooden furniture, tables, chairs, stools will only get a 40% score -- because the words "tables, chairs, stools" do not match what was entered by the user. To be blunt -- less is more when it comes to titles! Much better to create a separate page with a different title for the other keywords. Relying On MetaTags . A few years ago, most search engines relied heavily on the "keywords" and "description" meta-tags on a page in order to establish a ranking. Unfortunately these tags have become so abused that they're generally given a very low weighting when establishing a page's position within the search results. By all means make sure that you're using relevant keywords and a sensible description in your meta-tags but don't expect them to make much difference to a search engine such as Google. Orphaned Entry Pages . As I have already mentioned, it's important to create specific entry pages for each search term and variants of those pages for each