Blog Post navigation How To Make Money Giving Away Your App For Free! An app is not a vanity exercise; it should help your company make money. Before you start developing your app, you need to decide how to monetise and market it. But there are many different ways to develop revenue streams from apps -- which one is right for your company? One way that has proven very effective for some companies is to give their initial app away for free. This is not a foolproof method, but when done correctly it can help your app go viral and generate interest in your company. But, what are the right ways to do it? How will you eventually get your app to bring in revenue streams? The first thing you should understand is that simply making your app free doesn't guarantee that many people will download it. There are tons of free apps out there, and people only have so much memory on their phones. So, when you upload your app to the Android or iPhone app stores, you have to make sure it gets noticed. This means you have to write a compelling description of your app and then make sure people post positive reviews of it. You can post your own reviews initially, but you should also find ways to encourage your users to post their own reviews. The better your description and the more upbeat reviews you have, the more people will notice and download your app.