of information. To paraphrase Cathcart, pages that have received a lot of complaints in the past, will struggle with Reach today . This is an incredibly interesting piece of information. There have been rumors of a Page's Quality Score or Authority, similar to Google's PageRank. We often look at PageRank's evolution as an analogy to EdgeRank's. It's difficult to differentiate exactly what's being said here, but for now it must be assumed that receiving Negative Feedback in the past impacts Affinity with those particular users, thus resulting in the decrease in Reach. However, it could be argued that there may be a Page Quality Score. For the time being, we're going to chalk it up to decreased Affinity with the users who reported the Negative Feedback, therefore creating a Page Quality-like affect. Either way, Negative Feedback needs to be taken seriously to reduce any damaging affects to your Page's Reach. Cathcart went on to explain "we started penalizing things that had an above average rate of complaints, and rewarding things that had a below average rate of complaints. Facebook believes the change was a success because engagement went up" and "complaints went down in the double-digit percentage." What Is New About This? Ultimately, the only new revelation is the increase in the weight of Negative Feedback. Even with the inception of a potential argument regarding a Page Quality Score, the point is moot. Regardless of how it's currently calculated, the ultimate effect remains the same. Historically receiving high Negative Feedback