also want to target your letters depending on gift range. After all, donors giving $50 gifts will be interested in different information than donors making $5000 gifts. Targeting fundraising letters to particular audiences vastly improves response rates. Make it a package -- Always include a stamped return envelope and a reply card to make it as easy as possible to donate. The reply card should list gift options and also include a blank space so they can enter a different amount. You may also want to give them the option of pre-authorized monthly payments. Personalize Letters -- You never ever want to address your letter: "Dear Supporter." Using the person's name is important. In their eyes, it means the letter was intended for them, not just some supporter, so it makes them pay attention. Make it friendly -- Write the letter as if you were speaking with a friend. Don't worry about writing perfect sentences. If it's difficult to write or taking too long, you are thinking too much. Let the words flow from you. Include a P.S. -- Including a P.S. allows you to reinforce the message or to add additional information that ends on a positive note. Make it authentic -- Be sure to use a real signature from someone of importance in the organization and whom people will recognize. On the envelope, use real stamps and labels. Labels work better than peek envelopes which appear mass produced. Suggest appropriate gift amounts -- Targeting fundraising letters depending on