the availability of Mac apps on the app store is still somewhat lacking. So where does Windows benefit? Well, that would have to be in its ubiquity. There is no other single operating system family that is as widespread in its contagion in both the business and personal computer markets. I mean, you only have to look at the fact that Windows 7 has sold 600 million licenses globally since its release to realise that as much as Apple might consider itself to be the messiah of the digital age, Microsoft still has dominant market control with roughly 84% of the market. So, let's put that into perspective. There are circa 2.27bn global internet users, meaning that more than 664 million worldwide users of the internet are using a version of Windows older than Windows 7. That's a lot of upgrades, even when not taking into account all the Windows 7 users, most of whom are more likely to be early adopters of Windows 8 than those still using Windows XP. Now, with this in mind, wouldn't you think Microsoft would concentrate most on what would work best for the nearly 2 billion users of their current operating system when putting together the user interface architecture for its new Windows family member? I hate to be the bearer of bad news to anyone, let alone just under 2 billion people, but I'm here to tell you that Microsoft was not thinking about you, the Windows user, when they developed Windows