barely covered, his underlying agenda (to the extent he has one) is neglected, and what makes him tick is left as a complete mystery, though he talks a lot about him falling in love with Wendi, the Chinese woman he married who is 40 years his junior. Fox news is a side show to the book, mentioned only in a few chapters and without comprehensive treatment. Given the promise of the subtitle, this is profoundly disappointing. As a writer, I am working on a piece about the company and how it functioned as an ethical entity (i.e. not successfully). This book has useful information about that, but it is superficial and tediously arrogant in tone. I cannot recommend it. Having read William Shawcross' 1992 study of Murdoch and watched as he has sought to conquer the media world, this was a fascinating insight into the man and his personal vision. Quite amazing that Murdoch (and his family) allowed it to happen - maybe he was distracted by thinking about his now-made-public offer for the rest of the BSkyB holding! Grammatical style is not easy to follow at times and it could be argued it is too one sided and written with evident glee. But, as one who refuses to watch Sky TV, read the Times or the News of the World and, based on newsapaper reports of its style, would not watch Fox in the USA, I really enjoyed the analysis of the man and his motivation.