and got a much better machine. Apple makes it difficult to avoid going for the better model. So maybe that's how it will go. Apple might gamble on the fact that most people will just go ahead and get the better model. $300 gets you in the door for the iPad Mini.... but Apple dangles the bigger iPad 2 in front of your face for only $100 more. And another $100 for the Retina iPad. But even if people do buy the iPad Mini... Apple still makes a profit on it. It gets the customer into the iPad ecosystem. And the next time around... they will buy another iPad (maybe a more expensive one) And all this while still being in a similar price range of the other guys' tablets. Come on... a Nexus 7 16GB is $250... I think people would easily spend $300 to get an iPad Mini 16GB instead. I think what a Nexus or Fire costs is irrelevant. Apple sets the pricing. Most still have never heard of a Nexus tablet. The Kindle is a joke. An 8gb ipad is useless but it could be the base burner at 250. This allows people to say it's 250 even if you'd never consider buying that version. 299 sounds right for the 16gb. 350-399 for 32gb. It still gives all of them room to drop later which will happen. What people need to be aware of is where these prices will be in 6 months..12 months. We'll have