still to do on the real product. Just like last year when we tried to help set expectations before the iPhone 4S event , to the best of our knowledge everyone would be best served going into the September 12 event with their expectations set on the iPhone 5 you see above, and have seen leaked to date. If anyone doesn't believe Apple would use a similar design to the 2010 iPhone 4 and the 2011 iPhone 4S, go back and look at the 2005 Project Purple prototype . Consider that Apple's current platonic ideal for how their phone should look and be built. The iPhone design isn't fashion. Jonathan Ive has said repeatedly, it's function. It's iconic. It's a piece of industrial design rooted in Braun and Leica and Dieter Rams that could sit on any museum shelf. It's some of the best manufacturing ever seen in mobile, and it looks as good today as it did in 2005 and in 2010, and as any phone currently on the market. Apple isn't concerned with making the newest looking phone. They're concerned only with making the best phone. Add a larger screen and a metal back, and shave off a few micro-milimeters from the existing iPhone design, and it would be hard to argue that's not just exactly what they're doing with the iPhone 5. I suspect Apple is intentionally allowing leaks to happen this time. Since the iPhone 5 isn't a dramatic redesign other than the aspect ratio, it