was trying to read or even to watch a TV show or movie on a tablet. Ugh. Apparently the reports of a being able to pay $15 to get the ads removed were incorrect.  CNET just posted an article after confirming with Amazon that ALL Kindle Fire HDs will have non-removable ad placement.  You can keep your Kindle Fire HD, Amazon, because that's something I won't accept. I'll have to see how intrusive it is, but I don't like the concept, and I don't like the idea of being forced to pay extra to keep ads off of each area of my device separately.  I pay extra for apps instead of getting the ad supported ones, not only for the lack of annoyance, but because push ads kill battery life.  I don't know how Amazon will implement the ads, but if it it isn't done carefully, the negative impact on battery life could be an issue I couldn't overlook.  Plus the 7" Fire sells for $199, the same as the Nexus 7.  How about a little kickback from that advert $ on purchase price Amazon?  Instead, apparently, they are going to charge each customer $15 extra to keep the ads off the device.  Of course, there will still be in app ads. Another negative for me is the OS which is a yanked with version of Android.  Oh, and there is lack of access to Google Play aka the Android App Store.  Apps on Amazon are notoriously slow to update