That is a discussion which we will not go into in this post. What we are talking about is that functionality though. The fact that Social Profiles are being highlighted in the SERPS. And how we can make use of that. Google Suggested lists have been around longer than this week. They were added to Google+ last September. They work similar to the Twitter suggested lists you can see if you do a search on Twitter. The biggest change now is that they have been added to the 'regular' SERPS. The reach therefore is a lot bigger. Still, because they were here already, if your strategy was right so far, you won't have to do that much different now. Ground rules There are some simple ground rules, which apply to many optimization strategies and tactics which also work very well for these lists: Get a Profile Google said it themselves, having a Google+ Profile will help you get featured. After all, for now, they are only showing Google+ users there. Be interesting Oh how I hate it when I see this one in other posts, and now I am actually writing it down myself: your content needs to be interesting. I hate it because it is so obvious and I don't consider this a tactic or a strategy: if you don't have interesting content there is no way people want to read it so why even talk about optimizing if you can't be interesting in the first place? It is