Do you have a strong trademark? A trademark is one of your most important business assets, and the selection of your mark needs to be done with care. At the outset of a trademark application, your trademark agent or trademark lawyer can and should explain to the you the strengths and weaknesses of your proposed mark. The selection of trademarks can be broken down into five broad categories: inherently strong marks, inherently weak marks, suggestive marks, compound word marks and marks that have acquired a second meaning, each of which are discussed in this video.