own peril. Instead, persevere and be patient. You'll likely outlive or outlast any detractors. Your organization and audience will continue to evolve, and so must your intranet. Be alert to atmospheric shifts, and be poised to adjust accordingly -- or else risk becoming irrelevant. Managing an intranet can be a daunting challenge, and success may seem elusive. Follow these 10 fundamental activities, though, and I assure you that your people will appreciate your service to them. Catch William Amurgis on simply-tv , Wednesday, February 1st at 1pm UK time. William Amurgis is the Director of Internal Communications at American Electric Power (AEP), a large electric utility serving 5.3 million customers in the United States. His group manages the corporate intranet, AEP Now , which was recognized by the Nielsen Norman Group as one of the world's ten best in 2007. He has spoken about intranets across North America and Europe, and will be a keynote presenter at the Intranets2012 conference in Australia in May.