will appear in their friends' timelines. There will also be a 'Buy' button that allows other users to buy the product as a gift for the person who wants it, or for themselves. That 'Buy' button will take people to the retailer's transaction page and although Facebook isn't making any money off this during theses tests, there is the potential that they could take a cut in the future. The good thing is that businesses can direct people straight to the purchase page for that particular item. This makes the customer journey very simple. If all goes well with these tests then we'll probably be seeing a lot more of the 'Want' and 'Buy' buttons, which could revolutionise social shopping. About Jess With a love for blogging and social media Jess is our newest member of the SocialB team. Alongside writing great blog posts for our own blog Jess helps our client's with our blog marketing service. One Response to Facebook's new Want button That is really interesting, You are an excessively professional blogger. I've joined your feed and sit up for in search of extra of your excellent post. Additionally, I've shared your site in my social networks