aspects of the business, which was the rationale behind a change back in June 2011 to put more focus on the TripAdvisor community. "The changes requested by the ASA were used in a limited capacity and have duly been made to the UK site over the last few days." "We have confidence that the 50 million users who come to our site every month trust the reviews they read on TripAdvisor, which is why they keep coming back to us in increasingly larger numbers to plan and have the perfect trip. Most commented A series of stories emerged a few weeks ago surrounding several police Twitter accounts being "closed". First there was a PCSO in Exeter who claimed that she had been " instructed to cease tweeting " following a complaint by a student guild. Devon & Cornwall Police explained that she had instead been offered training and the account is active again . Around the same time, a West Midlands officer was demoted, apparently due to Twitter misuse, while five Twitter accounts in Northamptonshire were abandoned following a HMIC inspection. This worries me: it feels like forces are attepting to shut the problem off at source, rather than considering the cultural role of social media.