with part of the information you need. You can then supplement it with a manual lead sheet and gather the bits of information you still require. Business has moved beyond taking lead information on the back of a business card . To be truly successful at your next show give some serious consideration to the technology you will use to record contact information. One further thought. Once you have decided on how you will gather information, train your staff so they are comfortable getting the information you need. About Author Barry Siskind, president and founder of International Training and Management Company, is a trade show consultant, trainer, speaker and internationally recognized expert in trade and consumer shows