Just wondering - if you get likes on your Facebook page that seem to be from fake profiles, do you ban them? I don't want to be alienating real potential customers by mistake, but there are a few I don't like the look of. Is there any risk caused by having fake likers on your page? What do you do in this situation? Many thanks, Leticia PS - I currently have a Facebook ad running - is this FB's way of trying to make their advertising seem more effective than it actually is?! I would love to know how much Facebook activity is self promoting, irrelevant "noise" perpetuated by these people who don't really understand what or why they are using Facebook. All the research I've read indicates that the main reason people "like" a businesses' Facebook page is to receive discounts, special offers, samples, coupons or competition information. As soon as a company cuts out these sorts of offers, their "likes" go down. It seems to me that maternity & baby ware is not a particuarly good fit for Facebook compared to other options. You only have a potential customer's interest for a year or so and then you need to recruit new ones. I'd be looking at attracting SE referrals one way or another. Thanks for the responses. In this instance the one I am concerned about is an African looking man with a really long name and a second Japanese name in brackets, who's job is listed