of these things is that they're actually very good for business too. When we say water neutrality, how do we achieve water neutrality for a company like Coca-Cola that uses currently 350 billion liters of water a year for its products for its business? How can you achieve that? Because water neutrality means you give back liter for liter what you use. That's the definition of water neutrality. You do that through three things, reducing the amount of water in your 1,000 factories. You do it through recycling the water that you give back to the cities that you don't need to put in your product that you've used. And thirdly, the two are not enough to get you to water neutrality. You have water harvesting projects for communities around the world. And you let someone else measure that for you, incredible NGO partner, which in our case is a worldwide life fund, to measure it for you. Now the great thing about this is that when you reduce water, your costs go down. So it's part of a great business philosophy. It's no longer anymore I want to say nice things, and I want to have a nice report. Similarly, plant bottle. No one ever thought you could make a PT bottle with the same characteristics for shelf life and other things that are costs from using partly plants. No one ever thought it was possible. And then part of our innovation generated a breakthrough. And by the way,