impression do we make? It all comes down to whether you are someone who asks or someone who offers. This point was made in two separate sessions by Alan Clayton and Derek Humphries . If all I do is ask I'll probably get once, maybe even twice, but how long can anyone sustain a relationship that's all take and no give? Does that sound like someone you'd want to see again? Ours is the inspiration business. We should be the ones they come to when they want to invest in their beliefs, their values, their children's future. Wouldn't you want to be involved with the person you believed could do that? Nurturing our relationship Ok, they've given the gift, run the race, ticked the box, 'Liked' the page etc. We'd really like to see them again but s/he's so popular, everyone's trying to get in there; how can we stand out? Well if we've decided to stop asking and start offering we need to know what s/he wants. Martin Paul 's session 'Why Do People Stop Giving' looked at the way the commercial world uses segmentation to better understand their customers with incredible results. If iTunes, Amazon, Nectar and countless others can do it why can't we? A one size fits all approach fits no one. If commercials segmented the way we do most would be out of business. To assume everyone who took part in an event wants to go on to make a regular gift is like Nike