really worthwhile? Probably not. If you want to build a strong following on Twitter then you have to understand the basic principles of marketing. You have to provide something that the people want and then encourage your brand to go viral. When I first launched Creative Boom's Twitter account , it held a steady amount of followers for the first six months and made no real dent in the online world. Eighteen months later and it has reached a critical mass, gaining over 13,000 followers - that's 4,000 more since the start of December. But how have we achieved this? Basically, we hook our news/features up to TwitterFeed and let that run automatically. But then we spend pretty much all day tweeting and chatting to people, helping others out and sharing their tweets whenever we can. And then to encourage viral marketing one of the best ways to get people to RT your own tweets is to write tutorials or 'tips' articles such as these. They're the most popular on Creative Boom and if you get the right article titles, ones that will draw people in, then you'll find that your posts get tweeted again and again. A recent article on the best websites for daily inspiration has been tweeted over 430 times since it was published last month. Imagine how many people saw that tweet posted by one of their followers and subsequently started following Creative Boom! But there is no magic wand on gaining more followers. Look at