can't we get a complete game package anymore these days (btw i aint speaking for every game out there but majority) He'd be an idiot if he didn't want to raise his profits. Are all of you so stupid that you don't know about capitalism? Take your heads out of your arses and look around. I'm pretty sure that most here understand capitalism - but, it really doesn't work like that. There are plenty of reasons why a lower-priced title will sell better. A good example is Guitar Hero: Aerosmith and Guitar Hero: Metallica. When GH: Metallica was released, they dropped the price of GH: Aerosmith - this price-drop caused the older title to outsell the newer one considerably (I've heard it was a factor of 3:1, but I can't confirm that). At the end of the day, if you can sell a product for 10 to a million people, it's better than selling the same product for 20 to 250,000. I know I'm not the only one that buys most games when there is a considerable price reduction available, even if that means waiting. That's nothing to do with being 'cheap', that's just about value for money - and most games are not value for money. EDIT: Also, if I am to wait to pick up a game at a lower price - surely that makes it more likely that I will pick up a pre-owned copy?...therefore, the publisher gets nothing. +1 310 255 2000 is the phone number