Blog Directories Latest Tweets 'Like' Barratts Shoes Love Barratts Shoes? Love... This edition of Barratts' Blogger of the Week features our first ever Irish site as we chat to Jennie McGinn. Having launched, alongside her two sisters, the incredibly popular What Will I Wear Today she is here to discuss her latest project Prowlster -- a humorous yet insightful on-line magazine which may also alter the way you shop in the future! How would you describe your blog to Barratts' readers? Prowlster is new type of online magazine and shopping experience. It's an evolution of our fashion blog What Will I Wear Today. We started WWIWT as a group of sisters having a very light-hearted conversation around fashion. We very much positioned ourselves as 'insider-outsiders'; none of us worked in fashion, but we really, really liked fashion. So the tone was very down-to-earth, witty, irreverent and warm. We're going to continue this tone throughout Prowlster -- this is a magazine that is personal, warm and witty. Prowlster is a dynamic fashion magazine, that allows the reader to trend-hunt, style, mood-board and read across a range of fashion topics -- share all this with friends -- and then, shop if you want to. We're basically profiling and platforming all sorts of fashion talent and allowing readers to shop stuff they might not come across otherwise. It's a very social experience; it's important to us that readers feel part of the magazine -- offer tips, make comments, get involved! We're really excited