has also taken a page out of the popular sandwich franchise's book. Like Subway, Zambrero wants to grow through multi-unit franchising, and the brand, which is expected to have 35 to 40 stores across the country by the end of the year, wants the majority of its franchisees to have between three and five stores each. Stuart Cook, Zambrero CEO says, "[It's based on] wisdom gained from some of the big players like McDonald's and Subway. The reason is that it reduces risk. If something happens to one of their stores it reduces the trading liability of the entire group. It allows greater economies of scale so they can employ the right people and more or less become a business within our business. So as soon as people are starting to go through the [franchising] process, we're getting them excited about their second and third store, not just their first." Cook says each Mexican franchise in the market today offers something different, and Zambrero plans to grow by capitalising on its own unique offering. "Some of our competitors push the tacky Mexican or the authentic, but we're not claiming to be either of the above. We're a Mexican fusion of flavours, so we used to be called Zambrero Fresh Mex Grill but we've switched to just Zambrero. So we use the essence of Mexican food and some of the spices but we push for a very Australianised fusion of Mexican flavour. "We have one unique flavour which is a combination