initiatives like the Open Educational Resource movement (where online texts can often be downloaded free of cost). There is an expectation that faculty are performing their due diligence by looking for the highest quality, most affordable texts that match their discipline, teaching style, and student population. And according to the textbook information provision sec. 133 of HEOA (the Higher Education Opportunity Act)[1], faculty, along with other key stakeholders, are "encourage(d)" to "work together to identify ways to decrease the cost of college textbooks and supplemental materials for students while supporting the academic freedom of faculty members to select high quality course materials for students," effective July 1, 2010. While the provision puts most of the onus on publishers and institutions, faculty wield much of the power to make a difference by selecting texts based on content and affordability (rather than assigning books simply because they have been assigned for decades). Researching texts and online learning materials to determine which are high quality and affordable has been historically challenging. The information is disparate. But new sites are popping up to help overcome these obstacles. One such aggregator of this information is free a web resource called the Akademos Textbook Adoption Tool [2]. The site aims to make it easier for faculty to search, discover, compare and adopt texts. The tool helps faculty get out of their comfort zone and view what other faculty are using -- faculty can see which schools have adopted which books and review user-generated faculty reviews about