them a quick rundown of where all the important buttons are. Why? Because they didn't expect an LCD TV to come with one. They obviously don't have a great deal of knowledge of the product. I wouldn't scoff at them, I would HELP them. "I worked for a while as a specialist and most of us are genuinely helpful and non-spiteful/smug. But asking if the iPad you're checking out is the retina or not is a stupid question that should rightly be scoffed." So, I take it youre not one of the genuinely helpful sales types you mentioned? Because reading your post youre coming across as an arsehole. I am a specialist at an Australian Apple store and I do exactly that, If a customer asks me which iPad is which, I simply point them out and then inform the customer of the different features and costs.. @steve That's an absolutely disgusting way of speaking to a customer. The Apple reseller I work for has both on display and I have been asked the differences between them several, I explain the screen, weight, processor, battery life and slight difference in depth. Regardless of how tiring it might be to explain it every time, it is part of your job. It's sad that Apple tend to provide more stock and better retail support to these ungrateful "customer service" representatives. Certainly makes my job philosophically harder recommending them. Apple is known for the fact its products are easy to use for completely