are also into your music, starting your own night will be easier as you have a ready made crowd and atmosphere to expand on. 'Chibuku Shake Shake' first started with around 50 friends and a budget of 40 in the Lemon Lounge, now they are Mixmag's 'Club of the Year'! Keep an eye on niches that you can fill, the most important one being not putting on a party the same night as something much bigger and well known than yours. You will only lose money, and hurt your reputation into the bargain. Getting started and keeping going. Promote your night as widely as possible through every available means; fliers, posters, word of mouth, local press and listings magazines, including online ones like Liverpool's www.gigwise.com and Live Magazine. Don't blow your entire budget on pushing the first night. You'll lose money so have plans for subsequent parties. At the very most you should be looking at fortnightly events, as weekly parties in Liverpool are just too frequent and you'll end up saturating the clubbing community and losing money. Keep costs as low as possible, but don't compromise on quality. Printed fliers and posters are expensive, so get people to sign up for e-mail lists or mobile phone text alerts. Word of mouth is a tool to make the most of - it costs nothing and people are more likely to follow a recommendation from someone they know. Try and pinpoint people who can spread the gospel for you, such as