to happen sooner. That needs to happen sooner. That doesn't do anything. You don't need -- " you know, just get on with it. Yeah, you've got to be really brutal. Yeah, I think so. Yeah. OK, so when you returned from France, was starting a label a way to get that music out? Yeah, I guess. It was a really weird process, and one that I've gone over again and again in my mind as to whether it really was the right thing to do at that time. I think I wanted to get on with it. Ultimately I finished writing all these tracks and I came back in about May, and we kind of put on this big party with Tobias Thomas from Kompakt in London, and it felt like basically it could all happen pretty quickly, and so I was, like, "Right, I want to get on with it." And actually, it perhaps held me up a lot because I then started putting my own stuff out, but I stepped into the game as a new label with a new artist. So, you know, two unknowns rather than one. And I think all of a sudden I realized after that first release, which is the "Bells" one, I realized a little something like, "Wow, there are a lot of people doing this, and it's going to be very hard to stand out." I had never considered how difficult it was going to be. So the first couple