rights. It's almost impossible now to hit a gold pile and make a huge amount of money in just 10 days. But this doesn't mean the App Store isn't a great place, and it doesn't change the fact that people do spend money on iPhone Apps. If you have a great concept, build a high quality app, advertise it properly and offer support, just as in any software business nowadays, you can't go wrong. And just as in any software business, specialization makes the difference: working with an iPhone specialized shop like Mobile Touch ( http://mobiletouchit.com ) can yield great results and much better prices than going to just any development company that happens to also do iPhone Apps. [...] This blog highlights some of the costs and challenges of creating iPhone applications and presents a good economic case. It reports that there are approximately 1120 phones per app. (28 million phones / 25000 apps) [...] Biggest drawback: the construction is more fragile than any older iPhone, hands down. I've already shattered the front glass, 72 hours after purchase. That's never happened to me in three years of use, after dropping previous phones all too many times. Kind of surprised, since they made such a point of bragging about the glass. Another justification for the development cost would be for an established online business to expand into mobile and provide iPhone app for their web app. This way, they do not rely just on the app but rather it's an