Everyone's a foodie. People smile when a laden plate is put in front of them. Our optimism levels lift when we are well fed and watered. While there are many things people think they can't live without, food and drink are two body and soul imperatives, making that industry one of the most complex, competitive, fascinating and tempting. That's our business, and we are specialists in one of the oldest and most precious of all foods, olive fruit juice as we like to call it, but which most people know as olive oil. There, you have our main USP, how we set ourselves apart on the enormously crowded olive oil shelves. Precious few olive oil producers and vendors tell you what you need to know -- that as a fruit juice with the water removed (centrifugally) freshness is vital to goodness and flavour, so have a look at the bottle in your kitchen -- when was the olive juice you buy pressed and bottled? "Best before" tells you nothing, but in 99 per cent of cases there is no information about how old an olive oil is. Got a food business idea? I like fresh milk, fresh meat, fresh vegetables, just like you, and I cannot live without fresh extra virgin olive juice. Nor, it seems, can a small but rapidly increasing number of consumers. And as we all love the finest food and most of us have shelves bending under the weight of Delia recipe books and others, our