Steps to Turn around Adobe" a few days ago with some similar ideas, but on a broader scale. I didn't think Flex was in trouble until I read this post. This reads like an obituary. You paint a picture of a bright future in a post-Flex world. You talk about Flex like it has already been downgraded from a product to an inspirational concept. HTML has always been 2 steps behind Flash. ALWAYS. Web animations, AJAX, 2-way data streams, video, teleconferencing, 3D. In every major advancement on the web, Flash was the first, the only, and the best. I'm not going to buy your HTML products. You will not migrate this customer; you will lose this customer. I'm confused with the overall messaging here. If Adobe is really behind AIR for both mobile and desktop, why would Adobe assert: "In the long-term, we believe HTML5 will be the best technology for enterprise application development." Is that for ANY enterprise application development? I for one agree with proponents of moving apps out of the browser, but I thought Flex would still be a viable model for any application development out of the browser. It's impossible for me to get excited about Flex or Spoon for the following two reasons: 1. Adobe has already said they see HTML5 as the future of enterprise development, which means that any support Adobe will give to Spoon is likely to be short-lived and half-hearted, and 2. Even if Spoon takes off, targeting the Flash Player