readers to your other communications efforts such as your website or online videos and e-magazines. But maybe an e-newsletter doesn't make sense for your organization, its target audiences or helps achieve your objectives. Taking time to create a strategy helps you to determine what will which is why we recommend that you have one. The resulting structure gives you confidence that you are moving in the right direction for the right reasons. This blog really nails it. There are HUGE differences between a strategy that's a plan or having a plan without a strategy. Many creative ideas in similar form have great ideas, but they never formulate a plan to make them succeed let alone get them off the ground and running. Therefore they end in demise before they've had a chance to start. So often people want to use different techniques but fail to even begin to understand their metrics of success and plan accordingly to hit the marks they need to. That blog simply reinforces your thoughts and values you discussed in this blog.