following: Better customer services Closer team work More management responsibility Respect for each other on all levels Staffs that are better equipped and want to improve the business. To accomplish this Argos implemented into its strategy better staff training, career development, and rewards for good performance. Their strategy encourages growth from within Argos and 80% of its management were appointed internally. Argos Mission statement is clear and defines exactly what their business objectives are basically the most important part of the statement are as follows: They offer value for money Convenience mainly through their catalogue shopping. Argos customers are mainly income earners between 7,000 and 25,000 a year bracket, which meant a drop in sales for Argos of roughly 6% this was due to the fact that this bracket of earners was obviously spending less, the leadership strategy used to remedy this was cost management strategy, another way of saying that employees hours were cut and redundancies made, Duddy was very proud of this cost management Strategy, it would like to be submitted here that anyone who focuses on a business culture which means the bottom line is about the business then the choice of cost management strategy will come as no surprise. Argos and Boots have had their share of fallen markets, business disasters (Boots shop burning down) and recession losses. However both organisations are looking forward to what the future holds, we have seen that due to strong strategic leadership even if that leadership has to sometimes be