it's more focussed on topic area. The tone of voice should reflect this, as should the interface design and visual identity. Finally, you're probably going to want to design some of the initial tasks and activities before the community actually launches. My advice is keep it simple to begin with, so that members can warm up gradually. Get them talking about themselves - after all, we all love doing just that - then start delving deeper into the more involved activities. Of course, there's a lot of other stuff that goes on during this stage, but this is just a guide so make sure you do your homework and don't just apply a cookie-cutter approach to this stage. 2) Monthly Package As a guide to what your monthly package and the scope might shape up like, start with any ongoing community hosting fees (of the technical nature). You'll want to be sitting down or at least liaising with your clients once a month to find out what strategic and possibly tactical issues they have coming up. This is a most important aspect of running successful long-term research communities since this is where you'll develop the glue that holds it all together. Then, as it's likely you'll be running a consistent number of tasks and activities that help deliver the answers your clients is looking for, include your research design, moderation, community management, and analysis and reporting requirements. In terms of reporting, there are many varied ways you can report findings