Share / Email This Page More On About The Author Seamus Byrne is the Editor of CNET Australia. He is also a regular tech expert on Seven's Sunrise and The Morning Show. In conversation at the Art Gallery of New South Wales today, iconic Australian designer Marc Newson told CNET that when it comes to the iPhone, designers understand the difference immediately, while "Mr and Mrs Average" don't. Marc Newson, CBE: "The better something is made, the less noise it makes." (Credit: Seamus Byrne/CNET) Marc Newson is one of Australia's leading industrial designers, shooting to fame in 1986 with his Lockheed Lounge and Embryo Chair "biomorphic" designs. One of the three Lockheed Lounge chairs set a first for industrial design when it auctioned for over 1,000,000 in 2009. He was awarded the honour of Commander of the Order of the British Empire (CBE) in the 2012 New Years Honours for services to design. Appearing at the Art Gallery of New South Wales on Friday, in conversation to coincide with the launch of a Taschen book on his life's work , Newson offered CNET his thoughts on today's iPhone launch. In response to the question of why some people feel such a passion for the product, while others are adamant that there is nothing special about it, Newson felt the answer was simple. "I think people just get it or they don't get it, really. If you are a designer, you understand immediately the difference. God is in the detail. But