greater design/advertising industry in 5/10 years?  What role do you want both yourself as well as the conference to play? KG: My hope is that women will be recognized for what they are: the biggest talent opportunity out there and a way for enlightened agencies to set themselves apart to clients by having more female representation in their creative ranks. My role here is as a whistle blower. Cindy Gallop said the following in her keynote speech about me: "We're here today because Kat Gordon decided to do something that no other institution in our industry has done, even the ones that are meant to be the guardians and champions and challengers of creativity. Nobody from the One Show, the Creative Circle, the Clios, the DNAD, the Art Directors Club -- nobody has ever challenged the lack of women in creative departments in our industry before. We've been talking about it for years -- it's a discussion topic at conferences. Women talk about it all the time. But nobody has ever done anything about it. Kat Gordon is doing something about it because she is challenging the status quo because that is what women do. We challenge the status quo because we are never it." I was touched by these words and I feel a huge responsibility to keep this momentum going now that I've set it into action. As for the conference, I see it as one way to create community and change around the issue. Women were visibly