Plan Firstly, set up the account with your business name and use your business logo and design packages to give your Pinterest a branded feel. This helps iron out trust issues and also increases your brand exposure and awareness. Link any other social media account that your business is already working with such as Facebook and Twitter. This will streamline the process of promotion, which can be a long winded approach should you promote to each medium separately. Think Start by researching the boards and pins your clients are pinning. This gives you a starting point and eventually a link between what your clients buy and what interests them. Don't get bogged down in a niche unless you know for sure it'll work for you. You might be catching some great fish in the local pond but, if you cast your nets out at sea, you'll catch even more fish and as well as new fish that you can't obtain in your local pond. Follow and engage in all the things that interest you and the business. It's a good idea to keep your interests relevant but, don't be afraid of pinning something outside the box. If your pins are your product, give it a price tag and your customers will start buying into you in no time. Make notes of your fans pinning patterns and when you're ready to pin something, make sure that you pin when your fans usually do. Being up to date and relevant is your