wanted to tell them rather than "pulling" them in by addressing what they want from a remodeler. If you approach every copywriting or marketing project from this perspective, your effectiveness will skyrocket. Takumi, it's actually not that simple. This case study had nothing to do with content quality at all. It had to do with small copy changes. People won't subscribe if you don't have great content, but they may not subscribe if you do have great content. You need to "sell" subscription properly to get them to opt-in. Simple but very true -- I changed 'subscribe' to 'get free' on my cartoon site and the conversion rate tripled when I did this 3 months back.. too bad you can't customise the feedburner email subs pages to reflect this though -- am sure quite a few users drop off when they reach the feedburner email subs form that has subscribe all over it! Willy ... you just created a great "well, duh!" moment for me. I just assumed that everyone knew what rss and email subscriptions were ... even though I had to look it up when I first started. I naturally assumed that everyone else would, too. Underestimating the lowest common denominator, as usual. People want to expend the least amount of effort to get stuff, and our job as good bloggers is to empower that to happen. Now you've showed me one more way I can do that. Well, duh! Thanks! Stephanie While I get strong traffic to