Influence, not clicks, reigns on the post-social media and App landscape, and it's much more difficult to measure than by the old fashioned method. I'm sure some will dismiss this as sour grapes: I can only assure thee that it's not. I care about the standard of writing online, and hate to see it cheapened by tabloid-y silliness. It's hard enough to be taken seriously at the best of times, and chaos like this only serves to reinforce the notion that online writing is secondary to that presented in physical media. * See the numerous articles dismissing The Dark Knight Rises within days of the films theatrical bow, the Internet hive seemingly unaware of the irony in their instantaneous acts of destruction having hyped up and overblown any preaction in the months and years of the films production (and yes, it's lead me to coin the term "preaction"). That non-existant plot holes were written of suggests that some of these commentators don't even watch the films that they profess to be writing of with particular attention.