re-write, summarize and point to the company blog. Be careful not to copy-paste the entry entirely, we know Google hates that. Guest blogging on major channels and linking to your site is a mutually beneficial operation for both parties. They get a piece of your mind, and you get your name and link on their sites. There are potential untapped markets to explore when guest blogging. You would want to do some homework on the site's audience before hand, and be sure that your fields cross paths on the topic. Promoting your blog or even the guest blog entries through your social media network provides value in terms of quality backlinks to your site as well. How? Well if the particular blog (article) gets a lot of credibility from your promotion, you will get the benefit of a better quality link within Google. Optimize Your Facebook, Twitter and Other Networks The theory behind optimizing Facebook, Twitter and other social media platform are terrifyingly similar to SEO. At the end of the day, they are just a page! A lot of the time, you may not get the backlink benefits from social media networks (because of the "no-follow" link practice), but larger networks, such as YouTube, Facebook, and Twitter can easily secure you a first page position on Google, and they drive quality traffic to your website! Social Media Optimization User Generated Review The picture says it all. Google ranks user generated content, especially reviews, very high! Now I am sure