text that appears in the blue bar across the top of the browser) is often the single most important factor in gaining a high ranking. The reason for this will be explained below in the "common mistakes" section. Inter-site Linking . Many search engines are now ascribing a higher ranking to a page if it contains many links to other sites and/or is linked to by many other sites. Google is one search engine that uses such links as an important part of its ranking calculations. URL Naming . Your domain name can play a major part in your ranking. All else being equal, a site at the domain woodenfurniture.com will rank more highly in a search for "wooden furniture" than will one at "xyz.com". Since woodenfurniture.com has already gone, the next best thing is to include the words wooden and furniture elsewhere in the URL. For example, even if your domain name was xyz.com you could create entry pages at xyz.com/woodenfurniture/ or xyz.com/wooden/furniture.html. The search engines will be looking for the search term somewhere in the URL. Bolding and font size . Some search engines weight words within a page based on the font-size or other attributes used to enhance their visual appearance. ie: a page with a large heading that says "Wooden Furniture" will score more points than a page that only has the heading in small text or uses a heading that says "Our Stuff" Keywords as link text . Just as emphasised text scores more points