as "search with local intent". However, there are many different types of search with local intent: - [keyword]-only search with local intent -- it relies significantly on Google's ability to associate particular content with particular location; it also relies on Google's ability to recognize the local intent of the search, i.e. is this query really "local"; it also relies on Google's ability to recognize the location to which this search is related (example: "towing" -- you'd rarely, if ever, need towing service far away from the physical location you are at) - [keyword + "local" location] search with local intent -- it gives all the information the search engine needs; the search is performed via the physical location it is intended for + the searcher specifically adds the location keyword to the query (example: "car repair NYC" if you are located in the NYC area) - [keyword + "non-local" location] search with local intent -- it gives mixed signals to the search engine ; Google can see that the physical location through which the search is performed does not match the location for which the query is intended (example: search for "car rental Las Vegas" if you are going on a holiday to Las Vegas, but you live in NYC) Google arguably uses different signals to determine the particular intent for each of these types of local search. It would definitely put much more value on the location keyword specified in the [keyword + "non-local" location] type query, than it