said, "Yes." I said, "Well, this is John Huey from Fortune magazine. I've been here 10 days. It's raining. My wife is going to leave me, and if I don't get this picture, they're going to fire me and I'm going to have a terrible Christmas, and all I need is 10 minutes." You know, journalists have no pride. He came out, and we took the picture. He complained the whole time. "You're wasting a lot of flashbulbs, you're wasting a lot of the film." And then he said, "Oh, and by the way, you can't put this picture on the cover." We negotiated. We got the cover. I wrote a long story about Wal-Mart, and then over the next three years or so, I was flying in planes with him and driving around and basically hitchhiking across America. Serwer : Let's talk a little bit about the men themselves, Steve Jobs and Sam Walton, and how they're the same and how they're different. Isaacson : I think I understood everything about Jobs except for why he opened up so much. It was exactly a year ago this week when I went to Palo Alto for the last time. I kept asking him, "Why did you do this? Why did you do this?" And he said, "I have an amazing life. It was very interesting. I just think people ought to know." Huey : Sam was very different from Steve in a lot of ways, but they had some similarities.