a commanding lead over Intel in terms of technology. I.e. I suspect that Intel adopted the cognitive style of PowerPoint earlier than AMD, and suffered a number of bad project decisions that led to AMD "taking the lead" over Intel. But AMD eventually adopted the cognitive style of PowerPoint, and I suspect that this, in part, has led to some of the problems that have allowed Intel to regain the lead. I.e. I suspect that both Intel and AMD are equally crippled by the cognitive style of PowerPoint now. If the cognitive style of PowerPoint is so bad, why is it so successful? I hypothesize that PowerPoint is bad for the organization, but good for the PowerPoint presenter. PowerPoint looks good. If a PowerPoint proposal is competing against a proposal embodied in a technical report, other things being equal the PowerPoint proposal is more likely to win, and the PowerPoint user more likely to be promoted. If a PowerPoint proposal is competing against a proposal that contains both PowerPoint and a formal tech report, one might hope that the latter might win; but if the same manpower is used for each, the slides-only proposal will be more polished. I.e. the payoff per hour spent is higher with PowerPoint than it is in technical writing - from the point of view of the proposal writer, although not the organization. This might be somewhat ameliorated by making it easier to prepare both a presentation and a technical report. Back in the pre-PowerPoint