quite apt really. When we had Carlsberg, we were run like the local corner off-licence. Now we have SC, and we're being run like the local corner bank. My scouse, the often busted but seldom battered Mr Flabby Whore Alien. Who will not send in cottoned wool, bubbled rap, shiny sliver spaced blanket and sum beefy Bovril to keep it warm and safe and snag as bag in a rag? Oh Whore yours is a sweeter leftish peg doesnt matter how it looked. they fleeced us for years, paying about half of what standard chartered pay. when you think about all this champions league stuff it makes you realise how much they did fleece us like 7m a year towards the end wasnt it and there we were getting to the latter stages of the champions league every season Logged We must embrace pain and burn it as fuel for our journey - Kenji Miyazawa The market value is whatever someone is willing to pay. Given how much of an increase our new sponsorship deal is in comparison to the deal we had with Carlsberg, I would say its likely Liverpool were not getting a fair deal. I don't buy that logic. Market values get skewed all the time due to someone overpaying, which then sets a precedent. Doesn't automatically follow it was undervalued before. Particularly when the new buyer is some Johhny come lately desperate to make their mark. That also applies to the Warrior deal. You could conceivably