between the paragraphs making it easy for readers to scan read. Also, the blogger will supply (legal) supporting images which will enhance the aesthetics of the post. What the guest blogger gets in return Here is a non-exhaustive list of what the guest-blogger gets in return for his/her or time and effort: Helps build the bloggers authority, trust, respect Helps build the bloggers social capital as the post/s are shared Helps build social presence and awareness Passing of link-juice to the bloggers website The passing of PageRank form the host website to the guest bloggers website is extremely high value to the guest blogger. But once the guest blogger has few good outbound links the benefit diminishes so good (clever) guest bloggers will write a lot of guest posts on multiple host websites rather than lots of posts and individual websites. Guest Bloggers Bio and Authorship It's also essential for the guest blogger to have a short 250 character bio on the host website so that "authorship" is registered and carried through search as in the example image below. We would love to hear hear your ideas as to what makes a good guest blogger or how to be a good guest blogger in the comments below.