says we need to come up with some communications around it to get people thinking about it. I like the idea of linking with discrimination in careers. Not necessarily saying there is a causal link (which would be hard to prove), but just getting people to think "if it is wrong for an employer to say - this job is just for men - why is it ok for a toy retailer to give out the same message" I could imagine a series of pairs of images saying 'if this is wrong, why isn't this?' e.g. a teacher in front of a black board that says 'a woman's place is in the home' vs if you want to buy a toy stove, Tesco says go to the girls section A job advert for a scientist that says only men need apply vs If you want a chemistry set 8 out of 10 retailers say look in the boys department A sad baby and a sad dad not playing - vs The Entertainer says only girls want to play with baby dolls A picture of picasso's dad telling him to stop messing around vs If you want arts and crafts materials at Hamleys go to the girls department Himalaya thanks for making those edits. Sorry but I feel really strongly that there needs to be some reference to items marketed as toys that are focused on image / beauty. It is a big part of the problem and one if the