all. The iPhone is a near-perfect piece of design and an application that looks blocky, simple or buggy just wont cut it. "How do you stand out in a world where there are 200,000 apps on the app store?," says Decrem. "Apps that stand out tend to be fun and beautiful and perfect. It's really hard to succeed if you don't have a real high quality bar." That demand for quality is so high, that even big brands can fall foul of the App Store's ways quite quickly. "The other thing that really has a lot of power is brands," says Decrem. "They will get you to number one but you wont stay there. Something that has the name Apple or Google or Disney for that matter, it'll get to the top but if it's no good, it will be gone a week later." You need to design something that is put together flawlessly, but what if there is only a small team of you or you are working by yourself? Simple, don't over-stretch. An app doesn't need to be flashy or have cutting-edge graphics to do well. It just needs to be fun. Take Doodle Jump, for example. In its simplicity lies its brilliance. Social The smartphone is an inherently social thing. Its connection to the internet grants you access to an unparalleled number of people with whom you can share information. Better Twitter and Facebook integration on apps means more and more people are using just their handsets,