Anyone that knows me knows that I simply can't stand over use of passive self flatulence on social media sites and this was clearly one of those instances. The tactic of re-tweeting praise from other users is really no different than making the statement yourself. Who are we trying to kid here? I don't care what any social media guru tells you or your company. Be careful on that tactic because as the public become acclimatized to the vernacular of social media marketing so will they see through the thin veneer of that type prolific of re-tweeting. It's lazy social media to flood your stream with. The tweets felt somewhat desperate and like the usual person responsible for the Twitter account had suddenly been yanked from their duties and a desperate Sr. manager with orders in hand to "DO SOMETHING' was now at the helm. The strategy veered off coarse and felt like there was a sticky accelerator on the RT button. What should Toyota be doing? They should stay the course of the original strategy by helping the thousands of Toyota drivers out of this mess, through helpful links on how to get there cars fixed quickly, and demonstrating what the company is doing to rectify the matter and to restore confidence in the brand. When someone is stuck at the bottom of a well that you pushed them down, get a rope and help them out. Don't stand there and tell them that everyone else you pushed was