you feel you should be a suggested user and focus on that area. Now at this point that can be difficult to figure out because Google is not giving us suggested users on every term. But if there are no suggested users at this moment of time, that doesn't mean there will never be any. The best you can do is, just like with keyword research, find the one which fits you best, has enough searches per day on it and doesn't have competition you can never beat. Try to get into that area by posting and writing about that topic. There seems to be still room in the "SEO" section . Author Authority There is one thing which I think some people will underestimate: the power of the author. Google has been 'pushing' author related elements (rel=author for example) a lot in the past few months, and with reason. Google wants to make sure that the people they recommend and the content from people they recommend is from an authoritative source, people should trust the person who shares the content. Therefore Google will favor authors with a high profile. It is not without reason that on almost every search I do which is related to Search Marketing Danny Sullivan pops up. You have to therefore work on your author profile. Fill out your Google Profile and tell Google where you are publishing your content and make sure you have all the rel=author elements set up. Also, make sure you