latest digital photo lab equipment. This eventually became the lab at Pictage.com, creating the first and largest Pro Digital online lab in the U.S. After retiring from photography, a lampshade in his hotel room inspired him to build the Gary Fong Lightsphere, soft-light diffuser for flash units. It has become a staple accessory for Professional Photographers worldwide Gary reveals and expands on the growing problems so prevalent in the photography industry with class and solid information. This book should have been written 6-7 years ago! Not only is it a well of information for the new professional photographer, but also offers up solid tips for the seasoned pro as well. Well written & to the point, the book highlights the myth and aura behind the growing army of self-declared "Rockstar" photographers who have hit the photography industry with lightning speed in the past few years. A great read for anyone who is tired of all the self-help type advice coming from countless photography workshops and seminars. Just go read it! This should be distributed to every person who wants to become a photographer. The industry has taken an enormous hit with saturation of people who have zero clue how to do this professionally and have had one of the photography "elite" charge them hundreds of dollars for a seminar that told them to believe in themselves and it would just all work out. Ridiculous battlefield out there for all of us. Gary helps navigate it. I plan on using this