important that you write from your own point of view, but you must remember that you are writing for an audience. It can be a selective audience such as hockey fans, housewives, plastic surgeons, or shoe addicts. But whoever your audience is, your writing must appeal to them. The author of Hyperbole and a Half wrote a post about sandwiches . You want others to read your blog and think, "Yes, I have been there too." 8. Spread the word Send your URL to everyone you know. Then send it to everyone your parents, siblings, and friends know. Now you have a network of readers. Every time you write a new post, send an email to your network with an upbeat subject line such as, "New Blog Post: How to Kill a Bear with Your Toothbrush" or whatever the title is. Give a little excerpt and the link to your new post. This is how I got started. If your writing is good, people will forward it on. 9. Protect Your Privacy If you are concerned about privacy issues do not publish your real name, address, phone number, employer's name, or any confidential information. And choose wisely the photos and videos you will post. 10. If you see a toilet, pee in it Not only is this sound bathroom advice from my father, it is a great metaphor for seizing opportunities. If someone comments on your blog or links to it, return the favour. If a writing opportunity presents itself