this case, IT can explain to the business unit there is technically nothing wrong with what they are doing. "However, it would be better if you did it this way, and we get heard." He says Tourism Australia had appointed a new CIO and under his leadership they have taken a lot of technology contracts that were previously out in the business unit and back into the technology team. "We are now managing those contracts in consultation with the business," he says. "What that has allowed us to do is find similarities so we might have two separate business units using two separate email marketing platforms. When we bring those contracts in, we have an email marketing platform which should be consolidated. It allows us to consolidate the amount of services we consume economies of scale. Effectively, we are getting more value for our data." He says Tourism Australia has created an annual operating plan. The technology team is involved at the initiation phase, or at the start of the project to see if there is a technology component. "If we already have something that they are looking to do, we can help procure or provide that service in order to drive value for money for the entire organisation, not just for technology." "We know we are running X amount of projects through that process. It does give us a presence in the business," says O'Neill. "We are seen as a trusted adviser to the business so their call is