tweets. Look back at your previous tweets and you may find you use your keywords a lot less than you think you do. 11 -- DON'T SPAM Twitter is about inbound marketing. You'll have a lot more success with it if you don't spam everyone with an endless feed of sales pitches. A good rule to follow is 1 in 10, with 1 in 10 tweets being direct marketing pitches and the other 9 being content of interest on your topic/s. Remember you can create that content (tweeting links to blog articles you've written is great). 12 -- ASK QUESTIONS Ask questions in your tweets to start a conversation. When people reply to you in their Twitter feed, your Twitter username will appear in their feed that their followers will see. This is especially effective when chatting to others with a lot of followers. Their conversation with you adds social proof. 13 -- FOLLOW OTHERS Follow others on Twitter who have a lot of fans and follow those more likely to follow back. Check first if their following and followers levels are relatively equal (or if the people they follow is higher than those who follow them) which tells you they are more likely to be polite and follow back anyone who follows them. 14 -- USE HASHTAGS Look for the common hashtags being used that relate to your topic/s and use them in your tweets. Don't go overboard with this though. Search for the topic you're going to tweet