talk about Apollo. It's a pretty obvious move for a company like UA, because it re-imagines the recording console. You must have been thinking about it long before it actually happened... For the last ten years, really. And I think it goes back to when we were starting the company, this idea of analog and digital being integrated together like this. So I think getting a really great sounding, high quality audio interface that can then have the ability to integrate plugins in as part of the tracking and monitoring workflow, and then creating a lot of the workflow more based on an analog world, is exactly what we're after. We've already talked about our analog side, we talked about the digital side, and the fact that we wanted a company that had an analog side and a digital side was based on the idea that there was a world that embraced both, and it didn't have to be analog versus digital. And indeed our digital side has been about emulating analog gear, but we've really never had a product that embraced both, that was analog and digital in the same box. In this sense this is the very first product we've done that is an example of the original idea and vision for the company, which is analog and digital coexisting. Apollo - Coming to a store near you... It's been a long road to get there. We've had a successful analog product line and a successful digital product