appropriate to -- a cookbook to food magazines; a farming history to country-focused publications or perhaps genealogical publications. Gear the email accompanying your NTI with ideas of how this book would be relevant to the magazine's readers -- a targeted approach is many times more effective than one blanket promotion to all and sundry. Sure, it will take longer but it's worth the effort. Approach your local library Call in at the local library, introduce yourself and your book and find out how to sell it to the library and others throughout the country. Getting on TV If your topic is under the media spotlight, contact relevant programmes to let them know about your book, and (potentially) your status as an expert in the subject. Understand that you won't get far with a novel -- unless that incident you created and wrote months back is uncannily repeated in a real life situation. It's all about time and effort Promoting a book takes effort, as you've got to suggest to media how and why the book is newsworthy and will be one their readers will want to know about. Never forget the what-where-when-why and how basics, and also factor in that media will usually want a 'peg' -- an angle on the story to make it newsworthy. Feedback we received on our last article. We received great feedback on our first part. This from Sophia Egan via Facebook, "Finally! A realistic article about successful self-publishing in NZ. It reiterates what I've