Today's breaking news : Salesforce.com laid off fewer than 100 people from Radian6, a social media platform marketing company that they acquired a year ago. This news has generated tremendous sympathy and support from the marketing community. Comments have been circulating on Twitter, LinkedIn, and other web sites ever since Techvibes first broke it and Business Insider confirmed the details from Salesforce's PR department. Since most of the people impacted by this layoff are from Canada, it is particularly sad to see another homegrown success story become a victim of big corporate decision-making. Sure, layoffs happen every day, especially in our fast-paced technology industry. In cases where there is perceived redundancy, it is often necessary for companies to "rebalance resources to support growth". But let's face it, for a wildly successful company like Salesforce.com, what do 100 people represent from a cost perspective? And what would their collective IP be valued at for marketing the cloud today and in the future? It seems to me that announcement like this can cause shareholders to speculate about the health of the company. Fortunately, the social community that Radian6 had built decided to give back. Within hours, dozens and dozens of "Call us -- we are hiring" messages poured in from friends, industry associates and competitors. I have never seen such a highly desirable laid off workforce. Good for you Radian6! What's the takeaway here for Marketing? We simply can't control the things we have no control over. Layoffs do happen and companies