can be a very lonely existence. You're taking responsibility for the success or failure of whatever it is that you're being entrepreneurial about. The risk is that you can work and work and work -- and there's no doubt that it's more work than a more conventional career path -- and the risk is you can work really hard and not get the results that can be considered a success. You have to let go of the notion that you put in eight hours of work and therefore should get this much money. The reality is you'll have to work really hard, and the amount of money you get for the amount of effort you put in may not be equal. You have to keep grinding until things start to happen. CO : What are the benefits? Croxon: It's a very personal journey. You acutely feel every victory and you acutely feel every defeat. If you're the kind of person who can live with the ups and downs of it, and not let it keep you awake at night, and if you're still a nice person to be around and the rollercoaster doesn't eat you up, there's no better feeling than working hard at something and having the fruits of your own labour come out the other side. It's a very rewarding experience. CO : What are the qualities needed for a successful entrepreneur? Croxon: Stamina and stick-to-it-ness. You need to work harder than the next person. You need to