coupons is having their product sold the store is making money on the coupons and the customer is getting great products at cheaper prices. Pascal, While it may seem like couponing is cheating the store, in reality as Tabitha mentioned manufacturing coupons are a store owners most preferred form of payment. The reason for this is because it is instant money in the stores pocket. Immediately after the coupon is swiped the value of the coupon plus handling amounts (normally around 10 cents a coupon) are transferred directly into the stores accounts. This process puts money in the stores hands and is more reliable than personal checks, debit cards, and credit cards. Store also receive perks from vendor sales reps if they are selling through large quantities of a particular item. Most store owners value coupon shoppers as some of their best customers because of the amount of products they purchase. As a coupon shopper, when I can get a great deal, I STOCK UP, purchasing about 3-4 times what I would have purchased without coupons. This is great news to both store owners and manufacturer because their selling through more products, faster! Not to mention they know I will be a repeat customer. In response to the link provided by Kim. First thanks Kim for sharing. It never ceases to amaze me what people will do. When you walk through the store and wonder why on earth a tube of toothpaste needs to cost 5 dollars then you see