also volunteer to help groom dogs once a month at the animal shelter in return for a nice link off their resources page. I'd create a service where I worked with local high school and college students who'd drive to help elderly people bathe their dogs and submit this as a press release in order to get some news links. I'd also make sure the local AARP or Senior Services agencies knew about this service and linked to it on their websites. The Hard Part So now that we know what to look for, how do we get links on these sites? Ask for it: The most argued-about tactic that I write about is emailing and asking for a link. Many people point out that they ignore these types of emails, but we get plenty of links this way. I'm not suggesting that you limit yourself to this method but from my experience, it is a successful way to build some great links. Use broken link building tactics: If a link on a site points to a page that no longer exists or a site that isn't in operation any longer, most webmasters do appreciate being informed of that, especially on authority sites with large communities as those webmasters really do want to give their users a good experience, and broken links aren't good experiences. Produce something interesting or useful and promote it: If you're rehashing the same topic as everyone else, you probably aren't going to generate a ton