what I found was red lace crotch-less panties and scary looking toys. I wanted a nice environment to shop in and beautiful packaging. I guess what I wanted was the same level of beautiful design I'd come to expect from our very own fashion designers -- but within the sex industry. The more I talked to friends (both men and women) the more I realised I wasn't the only one who felt like this. With all this in mind I set about sourcing a select range of sophisticated collections with the aim to bring seduction to all men and women and encourage confidence and connection in the boudoir. Online you refer to yourself as Orchid du Bois -- can you tell me a little bit about her -- is she your alter-ego? Yes, Orchid du Bois is my alter-ego. She is my sexy side. She is confident and playful, frivolous and passionate. Seduction is always on her mind, she is an old school seductress. She is the side of me I turn to on the days I am that tired Mum. I often encourage women to have their own alter-ego. Many women feel more comfortable acting as someone different if they are seducing their partner or trying something new. Even something as simple as a lace mask can change a woman's persona in the boudoir. Is there any negative stigma attached to what you do and if yes how do you deal with it? I did wonder when I first