are already underway. (4) We discussed the plausibility of a standalone camera in light of the iPhone's tremendous success as a compromise camera, as measured by its popularity on Twitter, and Apple's general trend towards convergence. The key reasons such a device made sense were that Apple employs serious photo and video lovers, traditionally creates products its employees want (rather than asking focus groups), and could go after a market for digital photography that's worth $68-Billion annually. Add to that Jobs' known enthusiasm for the subject, and there was every reason to believe it would be a priority for Apple. Why not do it? The answers largely came down to "why bother given the iPhone" and "they're pretty busy already." Is it going to happen? For a variety of reasons -- including our not well-established source softening his certainty on the specifics after we did the requisite probing -- we are not going to say "yes." It's speculation at this point. But we made the case for how it could and likely would happen on pages 152-153 of The New iPad Buyers' Guide . This isn't gospel and sure isn't something we'd put money on right now, but since it's something we're tracking, we wanted you to be aware of it, too. Comments 1 Well, the reason the iphone is so popular as a camera is neither because it's made by apple, nor that it's particularly good or even easy to use. It's rather because the iphone is such a