your best. Then step back. If a little more work will result in a markedly better outcome, go for it. If a little more work will not make a difference anyone but you will notice, let it go. Then you make improvements based on the feedback you get from the only people whose opinions really matter: your customers. 12. I'm not comfortable doing it that way. I was raised to be humble and self-effacing, so I hate to say I'm good at anything. But sometimes I have no choice; taking advantage of certain opportunities requires confidently describing my skills, experience, and accomplishments. If you're not comfortable doing something because it violates your principles or ethics, by all means don't. But if you're not comfortable doing something simply because it will take you out of your comfort zone, you're just rationalizing. And you'll never be more than you already are. 13. I can't find anyone who gets it. Oh, they get it: They get that it sucks. Truly great ideas can be described in a few words. Truly great products can be described in a few words. When no one seems to get it, the only person not getting it is you. Let go of your pride and agenda and "unique point of view" and figure out where you've gone wrong. 14. It's too hard. Long journeys are hard. Individual steps are easy. Say you sit on your couch all day and you decide to run a marathon. You're right: That's