web designers, but not many that have a popular, influential voice in the design community. Have You Ever Experienced Any Negativity or Sexism Being in This Industry? I've never experienced anything overtly negative but then again I have the flexibility to pick and choose clients that are a good fit for me personally and professionally. Do You Think Female Designers Have Advantages Over Their Male Counterparts? We're all individuals with our own set of strengths and weaknesses - what role gender plays in that. I'm not sure? What is Your Biggest Challenge/Achievement? My biggest challenge and achievement on an ongoing basis is doing the upfront research and concepting work necessary to create a rich, meaningful user interface. It's such a temptation to jump directly into design without doing the upfront stuff that ultimately separates good work from "holy cow" work. Anything to Say to Other Female Designers? Be well rounded, but have a niche of your work that 'really' shines - has a wow factor. It can be something small and specific. Example: "I'm an expert at creating UI buttons." "I'm an expert at incorporating humor in my work." If you don't have this already, pick some specific skill you love and want to perfect - pixel iconography, creating typefaces, illustrating in a sketchy style, etc and build a nice portfolio within that segment. There's so much emphasis on knowing a little bit of everything whether it's software programs or types of design. I think it's important to have one