Change the level of importance or sensitivity for messages You can set the level of importance for e-mail messages to indicate whether the messages need the recipients' attention quickly or can be read later. For e-mail messages that have an importance-level setting, recipients see a visual indicator in their Inbox. By setting the level of importance, you also enable the e-mail recipients to sort messages by importance. In addition, you can include a sensitivity setting. This is an advisory to the recipient on how to treat the contents of the message. For each of the sensitivity settings, the recipients will see the following text in the InfoBar of the message: For Normal , no sensitivity level is assigned to the message, so no text is displayed in the InfoBar. For Private , the recipient will see Please treat this as Private in the InfoBar. For Personal , the recipient will see Please treat this as Personal in the InfoBar. For Confidential , the recipient will see Please treat this as Confidential in the InfoBar. Note Each of these sensitivity settings is only an advisory. Recipients can take any action on the message that they want to, such as forwarding a confidential message to another person. If you want to prevent recipients from taking any action on a message, you should use Information Rights Management (IRM). The recipients will see the following text in the InfoBar of the message: For Normal , no sensitivity level is assigned to the message, so