there any disadvantages to [McGill??s] donor-centric system? MW: I think a very good, mature organization will want to be donor-centric because if you??re not donor-centric, [philanthropy] becomes all about just a transaction ? It??s about building relationships, and then people will be very accommodating ? and want to do it out of their own good will ? So I think we need to be donor-centric, otherwise we won??t achieve where we want to go. Donor centricity starts off with listening to what the donor might or might not want to do, trying to make the connection with the priorities of the university, finding ways to somehow make sure that those parts fit nicely together, and then??beyond just accepting the ultimate so-called proverbial cheque?? it??s what do we do after all that. LD: I guess a lot of your job relies on the confidence of the donors. How did McGill Leaks affect the confidence of the donors in that respect? DC: I think we did a pretty good job ? of getting information out to our donor community right away. As soon as we heard about it we got information out to our donors, we followed up more specifically with any donors whose files may have been affected ? I don??t think we lost a single penny of donations because of that??if anything we had a real appreciation from our donor alumni communities that we were so upfront with the information, and didn??t hold anything back. Write for News If you