the world promotes its clean, green image as much as New Zealand, or is as reliant on its clean green image for its exports and tourism. So in the green growth race, and it is a race, New Zealand should be out in front, leading, but we are not". The conservative political weekly publication TransTasman dismissed this as  "yet another report from a Green lobby group" and coupled it with the WWF report to comment: "like the earlier report, the latest contains a fair bit of claptrap". Identifying causes, results and solutions in the environmental area is controversial and inevitably invites criticism and argument, because the issues are complex and the stakes are high. So if the question is, did this report or that report get it unarguably right, the answer is inevitably, no. But what if we ask a different question. What if we ask: why are  influential and successful New Zealand business leaders bothering to promote a green growth economy? If such business leaders as  Chris Liddell, former Vice Chair and CFO of General Motors and currently a Director of IMG, the leading sports management company in the world, Joan Withers, chair of Mighty River Power and Auckland Airport, a member of The Treasury's Advisory Board and a former CEO of Fairfax; Phillip Mills, founder of the Les Mills fitness empire; Rob Fyffe, outgoing CEO of Air New Zealand and Rob Morrison, investment banker and chair of Kiwibank among others can be described as green lobbyists, then maybe