back from Durban, where he shot the Deloitte-sponsored Street Child World Cup. "I asked for a day in a school to do some personal work. I felt so much better for doing it. But to do that kind of work, you've got to start with clients you've already worked for, then start thinking of bigger, longer projects [and hope to carry them with you]." His plan is to go to FIFA's first Football for Hope centre in South Africa while the country hosts the World Cup in June. The centre, the first of 20, is using football to teach children about HIV. "What I'm really thinking is, where it is I'm going career-wise. I think, why die with your ideas? You should die knowing that your ideas have helped change things and come to fruition. Photographers who think their ideas are precious are thinking the wrong way. Ideas don't grow if you keep them to yourself." This latest project has nothing to do with corporate social responsibility, however. The spaces in Crash are, in fact, pub cellars in north London and the keg drop mats they use to load in beer through a street-level trap door above. He was immediately struck by their photographic potential. "You can go to the worst pubs, but the cellars are always immaculate. There's uniformity in the space because of the standard width of the old wooden beer kegs -- they all had to be the same. It's that, and the fact that they look