secure (like Amazon or PayPal, e.g.)) the payment process has to be extremely easy. I never imagined I would pay for as much music as I do via iTunes, but with such a simple payment process -- 99 cents here, 99 cents there, 9.99 for an album -- I've spent many, many hundreds of dollars on music downloads. I could easily see doing the same for "printed" reading material....25 cents-50 cents, sounds about right. - The consumer mindset is likely different, but when I approached dozens of business owners a few years ago with a concept that would provide them with frequent updates of information, most claimed to love the idea, but more than a few said that they'd rather a pay a larger amount once (e.g. $1000) instead of smaller amounts more frequently (e.g. $10/week). Like I said, consumer behavior likely different, but something to consider, say for a one-time fixed-period subscription of $20. But, yes at the end of the day, there is the whole "it's the internet, ergo it's free" mentality that will be tough to overcome, unless the reader/consumer can see a fairly direct value return to them. It's not that I don't think you have "what it takes", I question more whether beer writing in general has what it takes (perhaps, at least, in this form) to be financially practical in this way (my wife would get a kick out of that last phrase..."financially practical"). Best wishes...looking forward to seeing how this all turns out