Foreign adventures seem to be in style for news companies these days, with newspapers and other media expanding their reach by opening up shop in new countries around the world. On Monday, The New York Times announced it would launch a Portuguese-language site based in Brazil starting in 2013. This follows up the Times' eastern expansion earlier this year with a Chinese-language edition . The setup in Sao Paulo will be similar to Beijing: The site will be a mix of translated articles from the Times and International Herald Tribune, alongside exclusive local content. From a production-cost perspective, going abroad makes a sense for larger media companies that can afford it. If you're publishing online, all you need is some staff, some translators, and office space. So why are media companies like the Times, The Wall Street Journal, and The Financial Times set their sights on places like China and Brazil ? (And in the case of The FT, a print edition no less.) "It is the largest economy in Latin America, and as such it is a natural focus for Americans," Joseph Kahn, the Times foreign editor, told me. A large economy that could mean another affluent audience to tap into for the Times and its advertisers. When the Times went into China, it lined up luxury brands like Cartier and Salvatore Ferragamo for launch. It's likely they would be looking for similar high-end, global advertisers for the Brazilian market. If they have reason to believe they will be