site, users' activities are structured by the architecture of the interface, by cultural conventions of video making and by routinized practices on online video sharing sites. Are Machines Trustworthy to Preserve National Heritage? , Claude Mussou Basically, storage strategies are based on computer scripts, and hence machines are preserving the national heritage online. In my presentation I would like to adress a number of problems facing web archiving. On a global web of information, for instance, are national borders still prevalent as principles for harvesting? And in what ways are public policies fit to counterbalance private enterprises like Google, not the least in the new cloud computing era? Not only are heritage insitutions dealing with a new kind of dematerialised knowledge -- an immense flow of bits -- the basic assumptions and principles regulating what to store have become quite obsolete in the binary domain. Since most information is no longer static, but rather dynamic and persistently changing its structure, web harvesting has, thus, to be performed according to constantly updated sets of parameters. Transitioning from Access to the Media to Access to Audiences , Philip Napoli This paper considers the policy implications of the fundamental de-institutionalization taking place in the production and distribution of media content.  The migration of production and (more recently and more importantly) distribution capacity to individual media users, combined with the demonstrated willingness of audiences to consume such user-generated and user-distributed content, call into question fundamental assumptions underlying many aspects of media policy about the