an opt out somewhere on the forms, I am still not all that willing to give these kinds of details to people. The bigger issue for me was the method used to solicit this information.  They were basically using games and activities they knew would attract children. They also knew that these children would badger their parents into joining in, effectively using children to get personal details out of their parents. I have said before that gamification is not your chance to be evil.  I may not have been all that clear though. Gamification, as with any marketing, should be approached with an ethical mindset.  Ask yourself the question "Would I be happy to do xyz that I am asking others to do?".  If the answer is no, you should probably not try to coerce others to do it.  Oh, and using children to get information out of their parents is a pretty big no no for me (and I am aware this is not a new trick... I just suddenly realised what was happening this time as it was a little more blatant than normal!) Gamification Evangelist (sounds good huh). Web Developer and monkey for more years than I want to think, I am passionate about technology, social media, games and anything else that can help make the lives of people easier, more productive and more enjoyable. Currently the UK Intranet Web Manager with Capgemini.