stuff like construction / mentally stimulating toys for girls (while they do stock them for boys) then this may be useful info. yy aufaniae , thank you for putting that across in one post more effectively than I managed to in five I never meant to imply that toy shops should stock shaving toys for boys! The ridiculousness of that notion does beg questions about why toy versions of personal grooming products are accepted as good options for girls to play with, though. I'm not SO much a control freak that it needs to be up to me when the survey launches. I just didn't want to lose the image stuff, which was central to the reason I wanted to do a campaign, because I'd failed to convince the person who happened to be holding the pen (as you aptly put it, H ). I think the survey keeps improving with people's input, but i know we'll have to call time on the endless redrafting! I'm happy to go with the majority view. If people think it's ready, so be it. Calling all lurkers! Please come weigh in! H I agree with you that baby toys don't tend to be segregated, but I wonder if it would be better to include "toys for babies / 18 mo and younger" or whatever on the list anyway? That way the results should show that the heavy gender messages start around toddlerhood, rather than us going into it assuming that's the case? If