A mutual goal of Zac and I. TED is a conference with a vision of having 'ideas worth spreading', it lecturers cover a broad range of topics from technology, entertainment and design. The presentations are available online. I always watch these presentations and leave with my jaw on the ground. I cannot wait till I can have that effect on a crowd. Some of my favourite so far have been; 1. What a great property for BMW to sponsor . However the only problem I have see is it is not a inimitable fit with the brand BMW. You could pretty much insert (insert Microsoft, Google, Ford or PWC) and there would still seem like a perfect fit with the brand. Does it matter that the sponsorship property does not have a sole fit with the brand? However I must say it is one of BMW's smarter choices unlike the recent collaboration between BMW with Presets ( David sums it up nicely ). 2. With the rise in Presentations going online, what can presenters do to validate a audience member spending money to hear that person live when they can pick it up on Youtube the next day?