Positioning Boots as the store that helps customers look and feel good They have embarked upon fundamental change on how they improve the way they work Is developing profitable new products In order for Boots to achieve this strategy they are looking to get all their people to think and work differently to do this they have developed a programme that will bring business process engineering, new IT systems and the development of the more participative culture. This strategic move will enable Boots the organisation more efficient, effective and more respondent to customer's aspirations. One of Boots strategic leadership principles is to emphasize on leadership rather than management. The mission statement of Boots comprise elements that when viewed we can see why their strategy is to focus more on leadership than management. Some of the points of that mission statement are as follows: Their aim is to focus on health and beauty They want to secure market leadership in the UK They want to build on their brands By doing this they will be able to grow internationally Argos is very different to Boots in terms of culture, mission and general leadership. Argos new boss Terry Duddy started off with one goal and that was to change the culture of Argos, what he was doing then was actually changing the business culture at Argos, Business culture is basically the way business is conducted, the values and beliefs across the organisation. The culture that Duddy came up with is basically the