quarter.   No question mark about it, only multiply exclamation marks for this one!!!!!!!!!!!!!!!!!!!!!!!! It is not marketing, people aren't hypnotized zombies, they simply love beautifully designed products that are user centric and work how they are supposed to work.  This is what Apple does and it is the reasons they have people lining up overnight at stores around the world, and products sold out for months. Guest If you think Apple's marketing isn't a significant factor in the success of their products, then I want some of whatever you're smoking. StockTrader Yes apple marketing is very good because like the product Apple builds, they too are true to values of the company and expresses the simplicity of well design products.  Though even in 1984 Apple marketing was great but great marketing alone was not enough until the product match the marketing. ttp://twitter.com/charms55 Mark Richey 10 years is nothing in the life of this dynamic segment. All this being said, Ballmer has overseen acquisitions and partnerships that are just beginning to bear fruit and through the integration of devices he may very well have the last laugh. We'll see with the next version of Windows Phone, which to me is a make-or-break moment, who is right and who is wrong...or whether the answer is less clear. Call me a fanboy? No. I have used both Apple and Winodws-based products. Begrudgingly got an iPhone when I needed it and the newer Androids were not yet available here. But we have seen this