more user friendly. Interesting article, glad I stumbled across it, tonight of all nights, what a coincidence! Lets hope it works for me too. So true. The way we use language is so important as to how we are interpreted and understood by others. Interesting interpretation on the word subscribe I had not previously thought of. And since the bulk of my readership to this point are not internet savy people, who understand RSS so well, maybe I should rethink my wording.:) Very good post. In fact as soon as I finished reading it I implemented the change in my travel blog; will now have to see what the results are because although it does give tips now and then, most of the entries are travel experiences and photographs of places around the world. The reader has to be interested in enjoying the read, as simple as that. But then many people are right? Thanks. I will implement your advice on my sites. Never thought that readers would think that "subscribing" would cost money. But it does make sense when I remember that I do have to pay to subscribe to National Geographic, etc. Thanks for these tips on getting more subscribers. From my personal experience in sales and marketing, a little preparation can go a long way. Taking a little time to understand who you're reaching out to and then qualifying can save hours of work and stress. Very late to the comments but wanted to add that whilst