KENT: Here's a simple reason. In the next 10 years in this vision period, demographics tell us any way you slice and dice it, there's going to be roughly between 800 to a billion people that come into the middle class in the world. You will have another 800 million people urbanized, the biggest urbanization the world has ever know. That means roughly a city the size of New York being created every couple of months in the world in the next 10 years. So new middle class on the go urban lifestyles translate into a significant demand for nonalcoholic ready to drink beverages. About 4% to 5% growth, just the industry will grow. And we're saying, look, this is such a beautiful business. Why would I want to lose focus? We believe in our business. Every morning when I get up, I look at myself in the mirror, and I say I'm very fortunate that I'm not selling refrigerators. I'm not selling real estate. And I'm not selling plane tickets. But I'm selling moments of pleasure at cents at a time billions of times a day. SARAH GREEN: All companies are under the gun on finding cleaner and greener ways to operate. But beverage companies are especially in the spotlight. They use a lot of water. And they deliver their products to plastic bottles. So we ask Kent how he reconciles the need to go green with a need to earn a profit. MUHTAR KENT: The beauty of some