credit card company will still earn interest as you pay off that balance. And the low rate gives you an incentive to pay it off during the introductory period, which minimises some of their risk. Their hope is that you'll then stay with them and become a long-term (and even more pro?table) customer. You should have a good basic grasp of balance transfer credit cards now. You know what they are. You know how they work. You know their bene? ts. And you know what's in it for the credit card companies. Now let's talk about comparing balance transfer credit card offers and ?nding the right deal for you. Choosing a Balance Transfer Credit Card The market is rarely in short supply when it comes to attractive balance transfer credit card offers. So how are you supposed to ?nd the deal that's right for you? Here are some ideas on where to look, how to compare your options, and how to understand advertised introductory offers. How to Compare Balance Transfer Credit Card Offers When looking at several balance transfer credit card offers side-by-side, it's a good idea to compare several different features. The following features and terms are some of the most important: Introductory balance transfer interest rates. The length of the introductory offer. The interest rate your balance transfer rate will revert to after the introductory period. That would be in addition to any other typical credit card features that are important to you, such as the card's annual