starting at 7pm rather than 5pm?" But Laxon believes it will be a successful campaign. "That's the challenge [getting crowd numbers], and to say we can't get more crowd numbers despite not always selling out Colin Maiden games is a bit defeatist really. "It will be a bit of a promo push from SKY Sports' point of view, as they are covering the games and that's a considerable cost to them," he says. "We will make a huge effort to tap into the resources we have to make sure we have decent crowds. It doesn't mean we will fill the 40,000 seat stadium like Eden Park, but it still means we should be able to get a respectable crowd and fill up the lower stands." New Zealand Cricket chief executive David White believes the Friday night television slots will help raise the profile of the HRV cup and domestic cricket. "Part of NZC's mission is to have more people playing and more people watching cricket. The partnership with SKY will play a key role in delivering on that vision."