have are the friends you have in the real world. In Mobage you come to the network because you like a certain game or a certain type of game, and then you get to meet people who also like games. We're very much centered on the interest graph around games and entertainment, whereas Facebook is a much more real-world graph. Those are two very different ways of attracting your audience in the first place. I do think that the companies that have built strong audiences in Facebook will be able to transfer some of those audiences into the mobile world. What they're going to have to do is think about the niches, the deep segments. I feel like mobile is a little bit more like cable TV. You certainly can have really broad appeal that touches tens of millions of DAUs, you definitely can have those types of products. But they tend to be lowest-common-denominator products that don't monetize very well. If you think about the landscape of cable television, you have networks that are very profitable and very successful that cater to an audience in a very focused vertical, whether that's travel, or food, or sports, or history, or whatever it might be. Mobile is a little bit like that; there are these really rich veins of audience around game types or subject matter types that one, we need to be able to target effectively and program for, and two, you have to have the monetization systems to fully