language of business. "We have to change the way we communicate," says Williamson who relates his own experience on this issue. Five years ago, he was talking to the CEO of a major bank in Australia and mentioned the word 'bandwidth'. He says for the CEO, the word 'bandwidth' was "not in his comfort level" and told him it is best for him to talk to the CIO. "We need to make sure who we are talking to, that is a skill we need to invest," says Williamson. Trusted advisers For Shane O'Neill, infrastructure and systems architect at Tourism Australia, the transformation of the IT organisation is reflected in the questions it gets from business users. "We seem to be going through continuous evolution," says O'Neill. "It is a case of finding the best fit for the business need and be across all levels of technology." A couple of years ago, questions to the IT team would be what type of laptop would they recommend. Now it would be someone asking about options for hosting, for instance, a Facebook campaign. "We fought long and hard to establish trust with the business," he says. "In the last two years the business has accepted the advice we give, the solutions we give." Before that, he says, there may be a project that will be given to a design agency. "All of a sudden they are also hosting the website, absolutely no technology input [on] whether we could have done it ourselves." In