are a bit tighter, but still cover all the bases. I think in the data collection part is worth asking everything that might be useful. Then we look at the results, and can choose to focus only on the signage issue if we want. What you don't want is to say 'I wish we had asked more questions' later on- its better to ask a few more at the beginning, even if you don't use alll the data in the end. If you want to do a top ten/ name and shame ranking with % points you do need to have a bit of gradiation between have signs/ have no signs. Only problem with focussing solely on the aisles being explicitly labelled is that the retailers solution will be to just remove the signs, and still the toys will be segregated. Much as I get that they may suggest the idea of aisles being aimed at boys/girls is subjective and in our minds, there is no way on earth the big retailers don't psychoanalyse exactly what the layout suggests to the average consumer. I know when I worked in large chain stores you were given very specific instructions on what to put where. Barely any items were placed without careful consideration. I like the survey, I think that it covers all the bases without getting bogged down in too much information. I especially like question 4, as I think that will be the best way to make people think. We