but I can't remember who! These aren't massively funny or clever but maybe a starting point for other ideas. 1) A little boy next to the 'girls' prams saying "so why can't I pretend to be a dad again?" 2) Ditto for little girl and doctor's set 3) On one of the original threads someone linked to a 1970's Argos catalogue . I think a montage of 'then and now' could be really effective. i all, have just caught up with this thread. Proud to have been about the 5/6th 'like' on the fb page !! I have posted a few things there which aren't in-store images. Thought it might be relevant to show how play translates into real life at a young age. I can see that admin are reposting some images, happy that those are picked which go closest with the core message but hope you don't delete other ones! Off to Costco later which has a few aisles of children's books and toys. As they are light on signposting in general I don't expect there to be boy/girl divisions but I might peer closely at the packaging. Will also try to do the survey for a couple of good online examples I know of. I'm not very socially media savvy but I'd be really happy to help out with the twitter account if there's anything I can do. If it's just a matter of finding people / organisations who would be interested, I could certainly help with