Top tips for finding the right partners for your brand, courtesy of Virtual World Licensing. One of the most common questions we get asked is: "How do I know which licensee to choose?" With so many companies in each category, it can become confusing. Some of the more battle hardened and cynical souls out there might say choosing licensees is easy -- just pick whoever will commit to the biggest minimum guarantee. Alas, it's not always as easy as that, and getting licensees willing to commit and pay high minimum guarantees does not happen by accident. Here's our seven top tips on how to select the best licensee: 1. Create a professional, commercial brand presentation and deliver it with relevant focus and impact If you make a half arsed approach at presenting your property out to licensees, failing to include commercially relevant data, you could appear to be in brand owner la-la cuckoo land. Those gritty commercial souls whose life is spent travelling the motorways of this land to face the cold, hard reception often awaiting new products in retail buying offices need impressive commecial reality from your brand presentations. Don't lie, but you need to impress people with the scope and size of the opportunity your brand presents. This is very rarely achieved by stating how 'amazing' the production values or script are... So what, it could look crap, but if there is a serious commecial proposition behind it, then licensees will want it. And if you present based