know a few SLPs who have done this but I chose to go with a publisher. It's basically the same as going with a publisher of a book, versus publishing it yourself. If I had tried to publish this myself I would have been in charge of: getting it made (programmer fees), submitting it to iTunes (small fee -- learning curve), updating it regularly (more programmer fees), and advertising it. So I made the trade off of not making as much percentage per sale for not having to front a bunch of expenses and time and not have to worry so much about advertising. I'm fairly confident that I've come out ahead with my choice. I didn't write this app for the money, I wrote it so that I could use it in my daily practice. However, I couldn't have fronted a rather large programmer bill to get it made and risk not making that money back on the sales. Nor do I have the time or ability to properly advertise for an app to be able to make back those various fees. Not to mention recompense for the considerable time I put into the app authorship -- my time is worthwhile too. I specifically chose Smarty Ears Apps because I had experience working with them before, I knew Barbara from Twitter and had a relationship with her, and she is the biggest app developer for SLP related apps on the market (even though mine is for SLPs and Educators