strategies that will affect your overall success attending wedding fairs so that you can get the most out of your exhibit. Consider the types of couples the show is targeting In the past I have found that when wedding fairs target a niche they attract brides who want what you do. That is if you fit into that niche. Be sure to ask the show organiser who their target market is. If they say 'brides'  then I'd personally run a mile. Do you want to just attract all brides or do you have a specific kind of bride and wedding you'd really love to work with? You need to know your specific target market and gear everything towards making your business attractive to that kind of bride. Find out how and where the event is being advertised Couples are now using social media as a tool to help with their wedding planning, more now than ever. Brides turn to Facebook to ask for friends recommendations and to Twitter to see what the suppliers they like are up to. Does the fair have a strong social media presence? Are they advertising on relevant blogs and publications? You want to make sure the fair you choose is being promoted so that you will get a healthy amount on traffic on the day. Ask the show organiser how the show is being advertised and marketed online and offline. Does this line up with where your target market is? Research what is included in