do they need to execute all of this? The subject of social analytics technologies is one worthy of an entirely different blog post altogether but be warned -- this is a fairly new industry. There are many tools out there that are both useful and useless, take the time to experiment with free trials and find what works best for you, here is 100 to get you started. If you're an agency, you need to be asking yourself whether you can afford to send your clients into executive level meetings quoting the amount of likes you have on Facebook, especially when their next agency review comes up. If you're a client, ask yourself what legacy you'd like to leave on your organisation: are you the person who jumped on the hot new thing or someone who's focus, knowledge and understanding of wider objectives helped their business to new avenues of leads, sales and awareness. Or even better, drop us an email and we'll help you ! Sign up for our mailing list. Recent Posts Recommended We are a full service social media agency that teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.