didn't exist for video games in the 80's, back when Target were whacking $80-$100 pricetags on NES games and $50-$60 pricetags for Game Boy games. And let's not forget this gem: I bought my first PS2 after its first major price drop in 2001(ish?)- to 400 DOLLARS! I have bought 2 copies- and had another bought for me- of Silent Hill 3 all at $100+ retail. Today we have the cheapest prices for 15 odd years... in actual terms of dollar to dollar comparison, not even adjusted 'real terms'. But we have also had the games boom, where a big game sells 5+ million as opposed to 10% of that. Also, no-one makes mention of the fact that The Lucky Country has 2nd highest standard of living- meaning more cashed up bogans to blow on games games games as well as Bundy and Jaeger and Vortex for their Commodores. Notice anything else we price-bitch about? This is the perfect demonstration of inelastic demand. Oh lets not forget Huggies and Winfields. Here's the thing - I'm 34 - I even had an SNES straight outta high school - but I don't remember paying $150 for All Stars! (Having said that the games were expensive because I rented way more SNES games than I bought) You don't have to tell me about the cost of N64 games - they were routinely $100 with no discounting, I'm amazed I bought so many back in the day Those were the bad old days, before