the company (or the individual) is always to do the bare minimum, unless there's a chance of getting caught. Rachel - I appreciate this article and your Ted talk on this issue of trust and reputation. Unlike some of the other comments, I believe a person's character is revealed by what they choose to share on-line. We've always been truly inter-connected and inter-dependent: the social web only shows that more clearly. I look forward to following your work. - Nadine Nadine B Hack Oct 2nd 2012 Thank you Rachel (and responders); this gives me great information and perspective on what our economy might look like soon. Our monetary system is failing for a host of reasons, most cogently that money is stupid: it does not tell us the depth and granularity of transaction information we are increasingly valuing (who made it? under what working conditions? with what raw materials? environmental impact? am I inadvertently supporting behaviors I abhor? etc). Your phrase, "personal reputation dashboard", is thickly informed by years of research, robust feedback, and unique insight. I eagerly await your next offerings. - Mark Mark Stafford Nov 4th 2012 [i]"You are not your job, you're not how much money you have in the bank. You are not the car you drive. You're not the contents of your wallet. You are not your fucking khakis. You are all singing, all dancing crap of the world." [/i] Hmm, I wonder if we're allowed to be direct and honest in these comments? If