None of the above advice will do you any good at all if you don't have a strong manuscript ready to go. Follow tons of authors from as many genres as you can and soak up their writing tips. Consider joining the #fridayflash community. Making your book the absolute best it can be is the first step in any successful social media campaign. And besides, who else will understand you when you're procrastinating on Twitter rather than sitting down to write that next chapter? So I'm following authors, editors, agents, etc. Now what? I only signed up when the SYTYCW contest was going on. I'm still confused on how Twitter works. I do enjoy getting news with links, like when the new Harlequin community went live. But what else should I, and my fellow aspiring authors do to maximize our Twitter experience?