Do you know what good SEO practice should look like? The most successful sites in generating organic traffic have one thing in common; they've been building brands and focusing on good PR and marketing to maximise their SEO, instead of just relying on short-term SEO wins. Today Econsultancy has written an article on the following tips for maximising natural and therefore long term SEO gains; A business must understand its SEO basics; such as title tags, optimising headings around key phrases, ensuring that meta descriptions are written for users and that clickthrough rates and internal links are utilised. It is important to use natural language around important keywords that are relevant to a specific page and not just trying to optimise keywords in places where it might not fit. Focus on content and not just links. Build great content and telling interesting stories about your brand online, the links will come. Naturally acquired links are usually the best links that you can get for your site, to encourage these consider your audience and what you want to be linked to. In summary this article suggests that the best practice SEO tends to revolve around generating organic content that is of value to people so they will interact with and link to it. Such practice should help provide more valuable content not just to Google, but also to your overall brand online from many angles.