but for EF-S cameras users it makes an interesting alternative to the EF-S 60 f/2.8 USM Macro. I'm predicting that the macro quality of this 4/24-70 will be way lower than that of the EF-S 2.8/60 ... the only advantage is the IS, for those doing macro work outside in low light without tripod ... I'm sure you will be proved right, but I'm equally sure it doesn't matter. A feature like this isn't intended for serious macro where a flat field and sharpness right into the corners matter. Being able to focus down to 0.7x while retaining decent image quality is a killer feature and totally unexpected. The close focusing semi-macro ability of my Sigma 18-50 is one of the reasons I still haven't upgraded it, so I'm fully in tune with why 0.7x magnification is a great feature in a full-frame kit lens. To have that and hybrid IS - master stroke.