different for the content you produce. Think about how the users will find it on your site, if it's a blog, is there a snippet on the website homepage? It will also need to be clean, and tidy, meaning it is easy to read, or easy to navigate. Any included visuals are also important because they might not only help tie the content together, but they can also be a source of linkbait themselves. If they are imaginative, funny, interesting, valuable and engaging, then like textual content, people will want to share them. It's also worth remembering that when you share a post on Google+ or Facebook then the images that appears with that link often generates many click throughs from the social networks, and this is obviously great for getting your content shared or engaged with. 2. Talk to influencers before release, One of the most effective strategies used to promote the likelihood of a piece of content going viral is to contact influential industry figures before the release goes live. This way, you have made them aware that the content exists, and you will be able to use any feedback they have given you to modify your work and hopefully improve it. Also, use any existing contents to get feedback from, perhaps, more casual users. They can also offer you feedback that might differ from that of the influential industry figures you have contacted, but it is still valuable. Again, try and use the feedback to tweak your