wedding industry if you personally invite these people along. Even if you have already booked a client they will appreciate knowing there is somewhere to go to find their other suppliers. It's all about making yourself look good! Promote the fair on social media and blogs You're on Twitter and Facebook right? Use this space to discuss what you are doing in the run up to the fair and connect with other exhibitors. The networking opportunities a fair offers are often just as valuable as the potential clients you might book. Network Does the fair you booked offer a networking event for suppliers before or afterwards? If it does be sure to participate as it never hurts to have friends at the show and you never know who might refer you! If there is no pre-fair networking event make a point to set up early and set aside time to have a chat with other suppliers at the fair. Making friends with your competitors can be a good thing because then you have someone to refer couples to when you are booked solid... and everyone needs friends! Take advantage of promotional opportunities during the show Many fairs will allow exhibitors to sponsor certain aspects of the show to gain brand exposure. Think of everything you could possibly sponsor and then ask if you can do it. Does the fair offer a sponsorship spot for the bags -- can you put a small sample in each one? What about for the