Google will be looking at (see below). Make sure therefor you provide Google with the right information. And now for the good part: Stand Out So we've set the ground rules, if you have been doing things right you either were doing them already or you only have to do some minor changes, right? Now lets go for the good part: how to actually stand out and increase the visibility chances even more. Define topics One of the basic ground rules was "stick with your topic". There is one step you should set before that: defining your topics. It is like basic keyword research: what topics do you want to be suggested in. That means find out what people are searching for and figure out where the best opportunities lie to be visible. Here you have to think in the same way like when you are doing keyword research for your website: it has to 'speak' to your audience (right terms) and you have to know your competition. If you for example do a search for "Facebook" you will find that the suggested users on the right are dominated by people who are very closely related to Facebook: founder Mark Zuckerberg, his 'right hand' Sharyl Sandberg and Mari Smith, a Social Media Speaker, Trainer, and Author. There is no way you will get in between those three unless you write a hugely successful book about Facebook or you build the Facebook killer. You have to find an area in which