by 7-8 years both nonverbally and verbally, increasing to 90% by 11-12 years. Awareness of 'persuasive' intent emerged slowly as a function of age but even by our oldest age-group was only 40%. Vulnerability to television advertising may persist until children are far older than previously thought. These findings have important implications regarding the debate surrounding regulation of junk food (and other) advertising aimed at children. Free Email Alerts Please enter your email address below and then click the blue button. To read pdf documents on this site you may need to download Adobe Acrobat Reader. Get it here. Website Glossary If you hover your mouse over words that appear underlined with a blue, dashed line, a definition of that word will appear as a 'tooltip'. You may find further information about the term in our Glossary Section. Important Notice Medical opinion and guidance should always be sought for any symptoms that might possibly reflect a known or suspected disease, disorder or medical condition. Information provided on this website (or by FAB Research via any other means) does not in any way constitute advice on the treatment of any medical condition formally diagnosed or otherwise.