Tuscan family name, is a diminutive for Jacopo (Jacopo, Jacopuccio, Puccio, Pucci) and that the Puccis therefore are the descendants of a famous Jacopo. In Italian Pucci is also generally used as a hypocoristic name, a "pet name". Could be a good name for a cat, in fact. The readiness of "El Corte Ingls" to litigate over its trademarks signally contrasts with the rather low valuation it once (in)famously gave them. (Short explanation for those who don't understand Spanish: "El Corte Ingls" is a family-owned private corporation whose shareholders, all heirs of the founder, are forbidden from selling their shares to investors from outside the family. When some of the heirs tried to cash out by selling the shares back to the company, his valuation and that given by the company differed by a very significant factor. One of the reasons for this difference what that the company gave its trademarks a value of... zero , arguing, with a straight face, that trademarks had no value since they were intangible. Somewhat surprisingly, although the company lost in first instance, it then won in appeal and forced a settlement on its own terms.)