increase the spacing between the letters. Above the logo make a copy of the letter H from the word 'The' in another script font. Delete all the points to leave just a straight line. Rotate and place this single line to under line the logo. This shape fits much better than a custom shape drawn with the pen tool seeing as it already has matching curves. Select the elements that have been adjusted with Warps and go to Object &gt; Expand. Select just the Object checkbox to convert these elements back into solid shapes. Ungroup, then select the wording from the banner portion of the logo and create a compound path. Do the same with the three elements that make up the black banner graphic. Select the two compound paths and hit the Subtract option from the Pathfinder palette to punch out the text from the banner. Convert any remaining text to outlines then select all the elements and Merge them together with the Pathfinder to convert the design into one single shape. The final logo layout has everything you could expect to see in a vintage style brand, but no vintage design would be complete without some distressed textures to create that aged and weathered effect. Scale the logo up by a few hundred percent, so it's considerably larger than its original dimensions. Ungroup the logo and select the main three text elements. Go to Filter &gt; Distort & Transform &gt; Roughen then alter the settings to around 0.5