yours, more children will have to go without; without shelter, food and clean water." You have to be very careful, however, not to sound like you are whining. If the message focuses too much on negative impacts, it will be a downer and will be much less effective. 3. The Closing Thank donors in advance for their support -- Make sure to thank donors in advance. It subtly assumes that they will contribute to the cause and shows that you have faith in them to do the right thing. Tell them again why their contribution is so important -- You may also want to reinforce here why you need their help and what are the consequences of not acting. Want more fundraising letters like this? Sumac has a whole library of great templates just like this that you can customize for your organization! Other Bits of Useful Advice Only send a fundraising letter after a thank you letter -- A fundraising letter that is received before an appropriate thank you letter, will not be very well received. Therefore, always send a thank you letter after every single donation and within a couple of days if possible. While a fundraising letter is a good place to reinforce your appreciation, it does not replace the need for a thank you letter. Choose your audience -- Before you even begin to write a fundraising letter, you have to chose your audience. Are you writing to current donors? Is this an acquisition mailing? You