were to try to find next-door-neighbour Fred's auto repair shop's web site, you wouldn't search the word "car" and expect to find his site. You would probably use 3 or 4 specific words, possibly including the geographic location of Fred's shop, and hope to see his site pop up then. So, what is reasonable for George and his homegrown Fuji apple trees? Well, if his site is well constructed, he can reasonably expect to have good results for specific search phrases, such as "home-grown Fuji apple trees" or "organic Okanagan apple trees." 2. Include Relevant Copy on Your Page Now, I'm not going to go into all of the details of what I mean by a well constructed site, but one of the most important things is that the copy (i.e., the text on the web page) actually includes the words that you want to be found for. How else are the search engines supposed to know what your page is really about? You'd be surprised how often I've heard people complain about getting poor search results for a web page of theirs that doesn't even mention the word(s) they want it to be found under. 3. Get Linked Up Another key factor is to have relevant links to the page. Essentially, this is like a popularity contest where Google wants to see how many of the cool kids have your phone number in their little black books. The more links you can get to your site the better, but