clear cut and it probably is a factor, but I really wouldn't want them using something like this as an excuse - exchange rates should already be reflective of a regional economy and market. Someone earning the US minimum wage is on the poverty line there, and would be concerned with finding something to eat rather than play videogames. The US having a fucked up minimum wage means the US has a fucked up minimum wage. It doesn't at all justify ridiculous prices here. Good article Boris, and I feel like I'm not the only one who's more irritated by having the process (seemingly) become more transparent... yet nothing becomes clearer at all. Someone's making a killing off us, and they're going to suffer in the end as people look to external sources - they don't owe us 'loyalty' by any means, but I tend to think it's in their best interests to be part of a fairer pricing scheme. ...actually, a group of faceless videogame journalists who require a constant source of attenion grabbing news are probably responsible. :P Considering Sony even have a blu-ray production line in NSW. Surely freightage cant be that expensive from NSW to the rest of the Capital cities ? Why is it still cheaper to import the same region games from UK ? As for Steam vs Retailers, technically its called price fixing, when the manufacturer tells resellers to stick within a certain price. No matter whether its a bricks and mortar store