for us, innovation is not only inside the four walls of the company. We have incubation projects many parts of the world because we think that the Coca-Cola company and the system is too big to have embryonic ideas flourish. So we have outside parts of the world innovation incubation projects. And this idea actually for the plant bottle came from India. It was an Indian breakthrough, part of our incubation there. And now we're able to use the waste of sugar cane more less, i.e., to create resin to blend with fossil fuel. And as petrol prices go up, the cost of virgin resin goes up. But now the blended plant bottle is actually going to give us a constant advantage. SARAH GREEN: But sustainability isn't the only challenge facing the beverage industry. There's that whole obesity epidemic. The soft drink industry has been getting hammered for producing what some people call liquid candy. So if Coca-Cola wants to be a good corporate citizen, why do they even make sugary drinks anymore? MUHTAR KENT: Well, the key in the world to have a better future is to collectively first define the problem. Collectively, I mean government business and civil society. We cannot as business solve these very big complex issues in the world like obesity, neither can a government on its own, and neither can an NGO on its own. But I call it the golden triangle of business, government, and civil society coming together closely can certainly have