-- Organizations that have multiple project areas may be inclined to include information about everything they do in one letter, but this is a mistake. Talking about everything is likely to overwhelm the reader. Instead, focus on a particular project or theme and provide details and stories to make it real for the reader. Thank donors and tell them they are necessary -- If you are writing to previous donors, be sure to thank them for their previous contributions and tell them that they are still needed; that you require their help to keep your services going. 2. The ask Explain the cause -- You want to leave people with the impression that it is absolutely critical that you continue to do what you do. In order to do that, you need to show that there is a need and that your organization is critical in effectively addressing that need. Suggest donation amounts and what it will achieve -- You should list suggested donation amounts that are appropriate for the particular donor. Also, be sure to state the impact of the gift so donors know exactly what they are giving. For example: your donation of $25 will feed and clothe a hungry child for a month. Detail the consequences of not acting -- In order to show the donor that their donation is important, you may also want to state the impact of not acting. For instance: "Every donation is important and the need is always great. Without donations like