power, buying intent and demographics so you can alter your subjects, offers and landing pages to appeal directly to the recipient. Use reliable e-mail distribution software Paying attention to all of the details of your e-mails will only partially get you to a successful campaign. One major hurdle to consider is the ability to distribute your e-mail without worrying about spam filters or formatting issues with major e-mail providers. By working with a reliable e-mail software service you can ensure your e-mails are formatted properly in order to maximise the open rate, as well as complying with vital regulations that govern e-mail. Choose a reliable vendor to send and monitor the results of your marketing messages can be invaluable when it comes to reaching your target audience. Continue to invest in building a prospect list By actively building up your e-mail marketing list you'll be able to reach new potential customers, while building up a solid base that can increase your revenue figures. Rather than passively collecting new e-mails you can run search marketing and offline campaigns complete with landing pages, opt-ins and exclusive offers to build up an e-mail marketing list for the long run. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited. Copyright 2011 IDG Communications. ABN 14 001 592 650. All rights reserved.