ideas would implode under its own heavy weight. Instead, the reverse is true. Far from seeing an implosion, we are living in a time of proliferation - ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like simulations echoing words whispered somewhere on the other side of the planet. All this - in an instant. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page - 400 words - on the topic of "conversation". The resulting book, The Age of Conversation, brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication. {"itemData":[{"priceBreaksMAP":null,"buy\\... to wishlist","Add both to Wish List","Add all three to Wish List"],"addToCart":["Add to Cart","Add both to Cart","Add all three to Cart"],"showDetailsDefault":"Show availability and shipping details","shippingError":"An error occurred, please try again","hideDetailsDefault":"Hide availability and shipping details","priceLabel":["Price:","Price For Both:","Price For All Three:"],"preorder":["Pre-order this item","Pre-order both items","Pre-order all three items"]}} The Age of Conversation is a book about the conversations that are transforming the business marketing landscape. It is about how various marketing disciplines such as advertising, internet advertising, public relations and journalism have to change the way they talk to their consumers to be heard. It emphasizes that the most important part in a conversation is listening. This is why it is important :) It is a remarkable book with many authors, each giving a very personal view on the