on something if you know your friend has liked it (i.e. sponsored story) versus other Facebook ads? Most people would be, which is why this type of ad is increasingly popular. Develop for mobile first, web second. For some time developers have developed for web first and mobile as an afterthought. Mobile Facebook usage per user per month is an average 441 minutes versus 391 minutes for the web. Casual social games are on the rise like Draw Something and Words with Friends. Creating a successful social game has ten elements : one on one play, asynchronous, unique actions, low barrier to entry, infinite ceiling for creativity, instant gratification, perpetual engagement, no stress, leverage and enhance existing behaviours and proud to share. So, can PR truly be in the public interest? Spoiler: The entire panel unanimously agreed yes, but the discussion dug deeper. I learned that night that the Canadian public relations definition (based on the review of 500+ definitions, now translated in seven languages) is the only one in the world that includes "public interest" within it. The definition was created because it was felt that Canadian PR is different from other parts of the world. This panel discussion was prompted by the recent American initiative to define PR . "Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest." Flynn, Gregory & Valin, 2008 Below are