offer a small discount to currently enrolled students at the local colleges who contacted him through his website from a link off the university's site. I'd also recommend that he create a blog where he could write about topics such as reasons to buy new vs. used (or vice versa) and create fun quizzes that match a user to a car, then reach out to authority bloggers found through social media. He could ask specific authority bloggers if they'd like to guest post and, in return, offer them a test drive on my highest end new car. Maybe there's a great site dedicated to the green movement in town and one of the bloggers could drive a new hybrid for a week and write about her experience. Followerwonk is a great tool to use to search Twitter bios, which could be really useful here...I'm thinking a search for city + "living green" or "environmental" might turn up something interesting. The Dog Groomer What if you are a dog groomer? I'd contact all the vets in the area and see who doesn't offer that service, then ask for a link on their site. If they do offer the service, ask for a link anyway in case one of their patients lives 30 miles away from their office but only 5 miles away from you and needs to get Fluffy trimmed on a tight schedule. I'd do the same with local pet stores and shops that sell pet food and accessories. I'd