think you're missing the point here... The goal of sky doing this is not to convince the riders to come clean, but to appear to be actively combatting doping, and also probably to setup some sort of financial compensation if one of their riders are ever found out... "We are no longer convinced that the international professional world of cycling can make this a clean and fair sport. We are not confident that this will change for the better in the foreseeable future" Are sponsors going to start leaving the sport in droves? -- unless teams commit to a "zero tolerance" policy -- regardless of whether it is a PR exercise or not. In all this the elephant in the room is the UCI. Whatever problems the sport faces sits with the body expected to show governance, leadership and vision. So called 'clean' teams are still being expected to operate to the best of their ability, in a corrupt system, where teams continue the habits of the past. I know, you know and of course the UCI knows this. Maybe the departure of major sponsors, sad that it is, is what is required to force changes at the top of our sport. Without this change I don't expect many of the current problems to be resolved for the long term future. I think its time to redo the structure of the pro cycling. Aligning the teams with nationality will at least put the accountability back onto the cycling federations. A