relationship. [ 21 ] With their problems worked out, the band launched their promo tour to support the album on New York City 's Ellis Island . [ 29 ] Sponsored by the rock radio station K-Rock , the event was titled the "Pep Rally". [ 29 ] The band performed eight songs from By the Way , as well as tracks from Californication and Blood Sugar Sex Magik in front of 900 contest winners. [ 29 ] The New York Post declared the show "one of the top concerts of the year." [ 29 ] The location was chosen in order to reinvigorate lower Manhattan after the September 11, 2001 attacks and all proceeds were donated to pertinent charity organizations. [ 29 ] Immediately following this, the Chili Peppers embarked on a world tour to support the album. Beginning in Europe, they also played at events such as the Fuji Rock Festival and Coachella Valley Music and Arts Festival in between. The band eventually culminated their Europe leg of the tour in February 2003, and commenced the United States leg on May 1. [ 51 ] The Chili Peppers played at Madison Square Garden in New York City on June 3, 2003 to a sold-out crowd and an enthusiastic response from critics. Kelefa Sanneh of The New York Times reported that "on Tuesday night, the [Red Hot Chili Peppers] came to Madison Square Garden for an extraordinary two-hour performance...On 'Don't Forget Me', [Flea] strummed chords, while Mr. Frusciante contributed