played me some of the stuff he was working on, and they were amazing. So that would have been mid-2010 when he played me those tracks, that first EP. And I was originally like, "Yeah, we'll, definitely do these." And when we did it, it felt so much more natural to be releasing someone else's music. And I think at that stage it also took a lot of pressure off me because suddenly I was very proud of the brand we put together. Yeah, so we put Nick's EP out, and in doing so it meant that I felt like I actually was a label manager for the first time, and I could actually approach people about press and so on and that rather than trying to sell them my own tracks, which is... You always feel a bit weird about doing. Yeah, exactly. It's never that natural, not least because I've definitely had tracks which I've not been 100 percent about. So being really 110 percent confident about this release meant that I could really go around and be quite abrupt and pushy with people about getting them to listen to it. So we did that and one of my records around the same time, and then all of a sudden, that started to feel like a label for the first time. And then we got a few more releases, with Photonz on number seven, and all of a sudden it was starting to feel a bit more like