Pics of the bag packed down, and with a dismantled bike inside would really sell it to me (If you send me a bag I'll happily take the pictures for you ) Holy, We are in the process of shooting video and photography of all our new bags at the moment. We only had the first batch in from the factory a week ago and will have something on our website shortly. The Ground Effect bag, packs down smaller than ours as it is made from thinner material. Ours is made from thicker material with a water resistant PVC liner that is designed for traveling home with dirty bikes without leaking mud and water everywhere. It still packs down small, but not as small as the Ground Effect bag. The other thing is our bag is slightly larger in size than the GE bag as ours is designed to take a slightly "burlier" size of mountain bike, (which is more our thing)