set up: it should be intrinsically satisfying to use. It should feel positively Nintendo. Look at the Wii. Look at the micro-games in Rhythm Paradise, or Grand Theft Auto: Chinatown Wars, both on the Nintendo DS. That's how online payments should work. They should have the illusion of being tactile. On your desktop: a cartoon purse filled with fat gold coins. Pull out a penny. It shimmers on the screen. Drag it toward a "coin slot" situated right there on the web page you want to view, and drop it in. It disappears with a satisfying ker-chunk. And you're in. If you're feeling cavalier, you can throw your coin toward the slot; with practice it won't bounce off the rim. And hey, iPhone users: we'll even let you play. You can "fling" coins from your phone directly on to the screen. One page costs one penny: not too off-putting for anyone -- and crucially, the teeny spoonful of fun and satisfaction you derived from playing with that virtual coin each time is worth the penny anyway. Has anyone else thought of this already? If not, consider it patented right now, by me. I'll settle for 0.001% of every penny spent for all eternity, thanks. And now, over to the Dragons. "Rupert, you're online paywall business idea's got no proven track record, you're figures are just pie in the sky, you'll no get nowhere monetising content people can get elsewhere, and for that reason, I'm oot" Good point about most feedback