for a 2 hour experience, Journey for the PS3 seems like an astonishingly expensive game -- one that exceeds the developer's previous title, Flower, by 50%. But I am perfectly happy I paid $15 because it was such a fantastic experience -- more memorable than any other game I've played in the last year. Perhaps they could have made more money at another price point or with a slightly different game design, but I suspect they're selling well as it is, plus they get the vital satisfaction that they have made something good that's true to their vision. No-one wants a future where games are only $1 or less. Not developers, not Apple -- not even gamers, if they realised at what cost it came. We want to deliver unique, high quality, amazing experiences that are good value for money and that offer some kind of social benefit, however small. We hope that Zombies, Run! demonstrates to developers that there is another route to take than $0.99. I've been holding out on buying Zombies, Run! until you guys "came to your senses" and reduced the price... since I seem to have a knack for buying games RIGHT BEFORE the price is reduced However, your explanation makes sense, and I thank you for the clarification I second that it is worth the $9,99 (or well, the Kickstarter price I paid). It all boils down to the tradeoff -- do you want a broad public, of which only some are engaging for