best methods, and garner more attention. It's harder for people to argue against that, obviously they still will, but no companies want to be seen as condoning when retailers actively discourage 50% of the population. We want to be able to go to medical bodies (eg. NHS) and say, "Are you happy that little girls are told by retailers that they can only be nurses and little boys are told they can only be doctors?". The answer there can only be no. It'll also be good to be able to go to celebrities, eg. top male chefs and say, "Are you happy that retailers are discouraging little boys from being interested in cooking?" Maybe add sports equipment to the list too. I'm sure after the Olympics there are a fair few female athletes that would get behind this. I think the new survey is great and i like how you can tick more than one box for the layout question. Was thinking about Hobbycraft (my mothership!) and how the craft toys are in both explicitly signed boys' and girls' sections but are very different in their content. The craft toys for boys are building vehicles whilst the girls kits are for making beauty products and jewellery. Stuff like that can be put in the comments so I think all bases are covered. I'm happy to start tomorrow or wait a bit if people want. I'm just really excited that we're actually going to do something and big thanks to Himalaya