Jack's Kid Cat Chat Ride at Montana's Sweet 16 It's not a secret that Montanans love to ski. And while it's well known that our state is home to some of the best skiing in the country, read more Dining: Garage Soup Shack & Mesquite Grill Enter The Garage Soup Shack & Mesquite Grill, and be transported to a 1950's style mechanics garage. Be tuned to perfection by The Garage wait staff, whose service is friendly, attentive, and quick. read more Bozeman Magazine Do You Have a Niche Market? What exactly is a niche market? It refers to a group of consumers who have a very specific need that is not being filled by conventional products or services. An organic food store would be an example of a business catering to a niche market. The organic food store provides foods grown or processed in a specific way to provide their customers with healthier eating options. Benefits and Problems With Niche Markets The biggest benefit of a niche market is reduced competition. The wider the customer base the more likely completion will try to capture a larger piece of the economic pie. The organic food store example will have fewer customers and products than a full service supermarket but their customers will be loyal because they have a reason, other than price, to shop there. They are looking for healthy alternatives in their food purchasing decisions. They are prepared to pay more to achieve that alternative. The downside of the niche