minutes -- Based on the proof reading and any additions required to do with the images or links, go through the post and tidy things up and tie things together wherever possible. Finalise Post Create intro -- 5 minutes -- Go through the original summary and turn into a suitable, short introduction to the post. This is what the readers will see on the main listing screen before clicking through to the main body of the post. It should briefly explain what the post is going to be about and hopefully lead the reader to want to read the post of the post. Add image(s) -- 5 minutes -- Find an appropriate image to feature in the post. This should appear at the start of the message to add a bit of a pull to the article. Really short posts may not really need this but I think it's nice to have an image to help personalise each post. This can be any random image and doesn't have to relate to the post. I try and use my own photos but WordPress plugins like PhotoDropper can help with this. Populate keywords -- 5 minutes -- Select categories, tags, SEO keywords etc. This will help organise the post locally but also help get the post picked up by search engines like Google. Conclusion This works out at roughly 1 hours per post, plus the occasional brainstorming session. The actual timings are likely to vary slightly per post but I want to