groupthink that simply isn't healthy. On the whole, I think there are far more "Guys Who Get It" in the world than men who are threatened by women reaching their potential. When men take the time to really understand the demographics of the consumer marketplace, and to admit that a 97% skew towards men in creative director positions likely doesn't serve that consumer best, that's when the business light-bulb goes off. We are in the business of selling things for our clients, no matter our gender. If there are things we can do to better serve that calling, we all need to pay attention. GBW: After the conference, what are your concrete goals/plans in terms of implementing these ideas? KG: Those are still being formalized. We got great feedback in our conference exit surveys that people want more: a longer conference with more professional development and more networking and more client involvement. I am in the process of trying to find the perfect venue for that for September 2013. We sold out in 2012 and outgrew our initial venue -- woo-hoo! I'm also trying to figure out how we can keep the community created around The 3% Conference going, both online and off. Our Facebook and Twitter and LinkedIn communities are growing and I'd love to find a way to sponsor meetups all over the country each month so that women can continue supporting, mentoring and challenging one another. GBW: Where do you see the role of women in the