their time and your money. Make sure that your keywords are both relevant and specific and make sure that you try to be as detailed as possible when it comes to search terms as you are trying to find the people that are ready to purchase immediately, which detailed and targeted search terms often indicate. Leaving It Along -- Although we have taken a look at some of the biggest mistakes when it comes to AdWords, by far the biggest mistake you can make is to just leave your campaign alone and never touch it or play with it. Make sure that you spend a lot of time in the first few days adjusting your campaign, making sure your bidding is realistic and finding a few new keywords and then over the course of the month don't be afraid to try different variations on your advert, groups and keyword bidding. A good campaign never finishes, it just continually develops and improves.