or lack of it doesnt dictate the money you can make through sponsorship. It comes down to the number of people will to buy your shirt or pay attention to your football club. Luckily, we are one of the better supported teams in the entire world for any sport, so we are able to make large sums of money in these arenas even though we have won the main titles for a while. Similar to the Dallas Cowboys. Still able to generate so much revenue, even though they have won one playoff game in like 16 years. For real? Dude... you might generally classify us as third world countries , but I guarentee you, markets like India/Singapore/China have no problem at all getting the oppurtunity to watch CL games.Yes they begin post midnight, but fans will always find a way.Cant really watch it in a sports bar, but I know a lot of people get together at a friends place and watch any match of interest.Plus we do have enough broadband penetration(at least in major cities) to stream em ya know... Given the recent upswing in LFC fans that I percieve locally(you guys might not like the show much, but since Being liverpool there are definetly more jersey purchasers here), I reckon Standard Chartered is pretty pleased with the eyeballs it grabs being on our famous red. I have worked in India and have had the pleasure of watching LFC games with Indian Liverpool fans. But the time difference makes