take the form of conferences, seasons, billing cycles, holidays, and more. Let these naturally occuring aspects of your year inform the content you produce. Monthly View Now we're down to the nitty gritty. Use all your research, brainstorming and yearly bird's eye view to inform this next step. The monthly view is where you get the chance to plan out exactly what is happening within your strategy. You can schedule what day what is posted, what type of content it is (blog, video, etc), who is in charge of putting together the content, where you will distribute the content, and more. 4. The Last Piece Now that you have a view of your goals and a detailed plan for 2013, you get to implement it! The great thing about using the content marketing calendar is that it makes you accountable to fulfilling your plan. Deadlines are sketched our far in advance and post dates are ready to go without you having to scramble at the last minute. This template has been a lifesaver in guiding our own planning process, and we know it will be helpful to you as well, whether you are an entrepreneur, small or big business. But don't take it from us, download the template now and see for yourself!