if they'll still be around by the end of the year....with only 1,600 - 1,700 subs after several months, they aren't exactly making hay while the sun shines. Granted, they started off fairly low key and are only now entering a more aggressive advertising and promotional phase. I suspect that many folks on avsforums aren't actually subs....they've managed to generate some hype with those in the know - it just hasn't translated into subs. I have a few personal opinions on why there are stuck: 1. As mentioned, many subs are stuck part way into a contract for x number of years/months still to run before they can switch. 2. Ignorance is bliss: (a) Many folks have a sat or cable feed with "digital" picture quality etc as advertised and are under the mistaken belief that they already have HDTV. (b) Many folks have bought an HDTV "ready" set, hooked it up to their sat or cable and further to (a) believe that they now have HDTV. (c) To re-inforce (a) and (b) above, the networks, the cableco's, and the satco's advertise heavily that they offer HD programming. I think that the lion's share of the marketplace is under one or more of the false impressions of the above comments. (The lowest common denominator is much lower than you would think). In all of the above, VOOM gets lost as "whatever", since they have not actually experienced true HDTV, they then don't know what they're missing. The folks in the