Think of it as stretching before you run. Even if nothing you write is worth reading again, you'll be surprised at some of the things you come up with. Who knows you, might even uncover a book just waiting to be written. 3. Duct tape your editor As soon as you engage your brain, you let out that internal editor, the one who corrects spelling and grammar as you type. If you let her, she'll muffle your ideas under the guise of making your content perfect. Guess what? No one writes brilliantly the first time. Hint -- Put perpetual gag order on that damn internal editor. Ignore that voice that says, "Who are you trying to fool? You can't write." We all need a rough draft (I need lots of rough drafts). Allowing yourself to explore your ideas without having to worry about perfection clears the path growing your ideas and creating something truly great. 4. Be specific The key to a great blog post is focusing on the details. It's not just a car, it's Chevrolet Cruz that over-achieves fuel efficiency, it's not a vitamin but an Omega 3 vitamin that lubricates the brain and joints. Honing in on details will allow you to use more keywords, which will make your content more findable. Hint -- Begin by over-using detail and write like a kindergarten teacher, explaining everything with super-clear direction. Writers often err on the side of not enough detail but training yourself to over-explain will help you