trying to bring in some of that grassroots feel. Before I came out here and was offered the position I did quite a bit of research on presidential candidates -- and at that time all the different Republican candidates were running for nomination. The graphic design they were doing was all very much the same; everything has always been very much the same - dark blue and reds. It all felt very stale to me and that's not what Barack Obama stands for - whether that was in an official or un-official design capacity - he always seemed very different to anybody else, so my goal was to represent that.  I chose very different shades then anybody else was using - they're a lot brighter. Obama's 2012 identity DW: How much involvement does Obama himself have on the design of his campaign? I don't think he really does. Any senior staff were part of the bigger decisions, I don't think he was directly involved at all. DW: In terms of the strategy did you look to connect with voters in the 2012 campaign? Was there any research undertaken, or did you look for feedback? JH: There was never any direct research on the design itself as far as colours and the look. We just went with our gut. There was some polling on messaging obviously but that was not part of my team. DW: Now the dust has settled on the election itself, can you tell us what you thought