As service providers who 'make up their prices' we constantly reduce our quotes until a client decides we are worth the price they are willing to pay. We think they will become life-long clients who will make us lots of money down the road. They promise that if we do a good job for very little, they will send us bigger projects later. They convince us that they will be such a great project or client for our portfolio. But, be honest. Has that actually ever happened? Sure you may have done additional work for them, but I am guessing it was for about the same price as that 'trial' you offered. Why do we let other's determine our worth? OK, I know the answer to this: FEAR. Fear that a client won't hire us. Fear that this may be the last paying client we ever get. Fear that we aren't really an expert, haven't been in business long enough, they won't like us if charge more, they will expect way more than we can deliver if we charge more and on and on. Do you really want a business full of client's who don't truly value our service? Do you want to spend the next 5 years working for less than you know you are worth? NO! So, what is the big secret to charging more? It is actually pretty simple. Charge more. I know, I know...this is scary stuff. But this is the one and only answer. Here