off by sounding too 'strident' / some ambiguity in regard to whether it's about gender, race, disability, etc. / existing campaign on Facebook, though small and in Australia. Arguments against: ambiguity - let them be toys as opposed to what? educational tools? etc. / doesn't lend itself as well to a hashtag / might overstate or mis-state the issue - is anyone actually keeping toys from being toys, even if they are being segregated inappropriately? It's A Toy Thing (tagline, or part of main name: Not a Girl or Boy Thing): Arguments in favour: When the full name is used, it's the least ambiguous and most to the point / good hashtag / catchy without relying on another phrase (equal pay or let boys be boys) / might appeal to kids themselves. Arguments against: Loses clarity when full name isn't used, and full name is too long for a hashtag. For me, it's let toys be toys, something to play with as opposed to something which defines my child as one gender or another. I don't think toys vs learning tools is an issue, since they are the same thing. I can't think of a toy which has no educational value whatsoever. Its akin to Let girls be girls which works ok, people understand that it means let them be girls as opposed to prematurely sexualised, rather than let them be girls as opposed to boys. Someone mentioned a youtube montage (sorry can't see it now), good idea - reminded