as I'm concerned, that's every filmmakers responsibility now; to help us out of this mess. And since REAL genre shorts, funded by the NZFC, is a non-event in this country...I'm glad that Blue Harvest are putting themselves out there to see what falls out of that tree when they shake it. Look. ART IS IMPORTANT. It's REALLY important. We SHOULD be telling unique, New Zealand, stories. We SHOULD be putting Kiwi culture up on the big screen. But when that art isn't self-sustaining as an industry, it needs subsidy. And right now, that culture of subsidy is GONE. No more. Well is dry for the time being and the politicians are saying "we don't have money for art right now." And when there's no subsidy, you can't keep making art that doesn't sell. And we have enough experience, enough history, enough statistical numbers, to show that being true to our Kiwi culture is NOT ENOUGH to sell our films. We need to compete at an international level and so we're embarking on a whole new process. Yes, our genre films have been pretty crap lately and that's no surprise because WE DON'T MAKE GENRE SHORTS in this country and we don't export our talent overseas to learn how to make international quality genre features. So we have a knowledge gap in that area. And now we're trying to fill it the best we can. Your perspective is about 5 years out of date at least. Platitudes won't fix this industry.