it actually shows up in the SERPs. I was wondering if I could use this tecnique to show a business logo image (I'm going to create the related Google+ page) rather than a face. We run a tourism destination portal based on dnn and we'd love to improve the way Google lists our web pages in search results. After searching around the web it wasn't clear to me whether the schema.org business type is already supportd in Google or I may tweak something in the coding so that the logo is displayed next to the search results. Thanks a lot, Mario @mario - you would have to read the Google specifics, but I'm pretty sure for the moment this is author (ie, person) based. You could probably hack the process by setting up an author profile but changing your logo instead of a profile pic, but I would read all the guidelines/rules before doing somethign like that. It wouldn't surprise me if Google specifically excluded use like that, and violation of those types of rules can do much more harm to your rankings. If you're doing local search for tourism, there are a lot of things you can do in order to feature better on local search - I would make sure you have followed up all these avenues. Sorry, before you ask, I'm not an expert in local search. Hi, I'm Bruce Chapman , and this is my blog. You'll find lots of information here - my thoughts about