what you do. Your funding goal Set the minimum amount you need to start your project. Again, honesty and transparency are the key. It's OK if you choose to fund only a part of your project, just let people know. Keep in mind that Pozible works on an all?or?nothing funding model. This means that if you don't reach your target, you don't receive any money and your supporters won't have their pledge debited. There is no top limit of how much you can raise for your project -- if you raise more than your minimum amount, you get all of it! Our reasoning is that if you only raise a fraction of the funds you need, your supporters won't expect you to complete your project and deliver their rewards. All-or-nothing works well because it is part of being up-front with your supporters and it makes them feel they are really a part of your project. We believe this is the responsible way to do crowdfunding Video We cannot stress this enough: if you are serious about your campaign, make a video . Video is the most powerful form of communication on the web. Most importantly for your Pozible campaign, it lets you tell your story face-to-face to your fans, creating trust and an instant personal connection. Your video doesn't have to look or be expensive. A video from your phone or webcam can work just as well. Make sure you: Include you and your team talking directly to the camera