A Piece of your Content Marketing Puzzle: Calendar Template It's that time of year when businesses begin to reflect on the past and look toward what the future year may hold. They start to see what worked for them in terms of their content marketing, what fell flat, and how they can improve upon their efforts in order to attain their business goals. Here at Vertical Measures, we're no different. We've started the process of forming our 2013 content marketing plan and editorial calendar by reflecting, brainstorming, strategizing, and planning. We've thrown out idea after idea while drawing up new tactics, and tossing out the old. But all this raw creativity needs some structure; it needs a plan . So, how do you start creating that plan? As stated before, you reflect on the past and look to the future...sounds easy, right? Not so fast . The best and most effective way to go about creating a content marketing plan is to get serious about the steps you need to take well before the New Year begins. For that reason, we've developed a free downloadable tool to assist you in this process: The Content Editorial Calendar Template . You can use this calendar to plan out your marketing efforts with a yearly and a monthly view, which helps you to get clear on the big picture and details all at once. "Think like a publisher!" is a big saying around our office, because magazines, newspapers and the like know how