7 Habits of highly effective women Simple tips for women to keep pace in an evolving working world It's the ability to keep going despite all the challenges and hurdles. -- Maseena Ziegler, author of "Ladies Who Launch in Hong Kong" E conomic downturns aside, the road to success as a businesswoman is not an easy one. While the hope is that the working world is gender-blind, women face certain challenges that men often avoid. Fortunately, there are plenty of successful, effective women who have killed it in the business world to keep the rest of the female population hopeful motivated. And while many of the assets of these women are gender-neutral, some of the habits and skills they share come from harnessing and molding uniquely female strengths to their advantage. All it takes is perseverance, organization and an unwavering sense of self. Piece of cake, right? 1. Have confidence No matter what your trajectory may be, having confidence in yourself and your goals is hands-down the top quality you will need for success. This confidence will fuel the ultimate edge in any profession: perseverance. "(Perseverance) requires an unwavering sense of self-belief about yourself, your product, your mission," said Maseena Ziegler, author of a No. 1 best-selling book in Hong Kong, "Ladies Who Launch in Hong Kong." Perseverance is the characteristic common to the 12 female entrepreneurs about whom Ziegler wrote. "It's the ability to keep going despite all the challenges and hurdles," she said. While men tend to be