get enough links to your profile and very important: have other people share your content and your profile. Finally: Get Social Yes, its true, you have to get social (mostly on Google+) to get featured. You have the account(s) set up, you should share. Share about your topic. Don't spam, be original and all that stuff, but most important: try to encourage engagement. The more engagement, the more chance on becoming the authority. Part of this probably means trying to get into as many circles as possible. I am a bit hesitant in saying this because I don't want to trigger the follow- unfollow game on Google+, but being in many circles increases the chance of your content getting socialized. This means we should share our content not just on Google+ to get suggested, but on other properties as well. Should that be a Google property though? For now yes, so it seems. But I wouldn't be surprised if Google's actions this week are also part of politics to get back into the "firehose" of Twitter for example, so I wouldn't just use the Google properties, even though they have more weight now, but I would share as widely as possible. Conclusion It may seem there is a lot you should do, but as said, if you have done things well in the past year or so there are only some minor adjustments you have to make. Key is the focus on your profile, that should stand out on your