no guarantee of an 'improvement' in the environment (an improved environment is wholly subjective anyway). To paraphrase Mervyn King the Bank of England boss 'the sacrifices are real but the benefits are a matter of opinion'. Environmentalism wants to return us to a pre-industrial society. I agree that the climate changes and that man has a degree of influence on the natural environment, but the idea that 'gaia' will go into suspended animation as soon we switch our cars and T.Vs for bicycles and poi is clearly preposterous. Would you be willing to cut our quality of life by 70-80% as the first article advocates for a mere 1 degree reduction in global average temperatures for example? As Marcus alluded to above its about the cost/benefit analysis, but instead of using their logical brain environmental activists use naked emotionalism to encourage us to kill economic output with no guarantee of an 'improvement' in the environment (an improved environment is wholly subjective anyway). To paraphrase Mervyn King the Bank of England boss 'the sacrifices are real but the benefits are a matter of opinion'. Environmentalism wants to return us to a pre-industrial society. Yup, they don't want people knowing how much their forays into regulation actually cost society and the world. Every action they take for the supposed good of mankind has harmful consequences. Lol. Calm down mate, it was a joke (although admittedly true, I haven't met a first year geography undergrad that didn't think he was a climatology expert).