unacceptable not to cowboy up and throw yourself onto the grenade and practice a little mea maxima culpa marketing . Update from Beth Brody -- Via Email at 5:52PM: Dear Chris, I wanted to explain what happened today and apologize. I created a list of social media experts who might be interested in reviewing a new guide to social media for small biz. I inadvertently put the list name in the cc: box, rather than the bcc: box. A few folks must have hit the "reply all" button, rather than clicking on the "unsubscribe link" at the bottom, which started a stream of spam. Please accept my personal apology, albeit a little late in the day, since I was trying to remove everyone who wanted to be unsubscribed from the list immediately. I have deleted the offending list. Please let me know if you have any more questions about my mistake. Regards, Beth Chris Abraham is a partner in Socialmedia.biz and heads up special projects for Reputation.com . Contact Chris via email , follow him on Twitter and Google Plus or leave a comment below. Sad that companies such brody pr even play in this space. Strikes me as someone in their kitchen, pc on top of PR for dummies books trying to figure out how to email those who didn't request it. The bar is set way too low for PR firms. Most don't have a clue. I have to admit. I was on the list and yes Beth