Troubleshooting Is the merge tag syntax correct? Check to see if you've surrounded your merge tag name with *| and |*. Use the pipe key to create |. No recipient data is being pulled in to my campaign. Different lists might have different merge tags, depending on how you setup each different signup form or set of list fields. Make sure you're using the corresponding merge tags for current list, otherwise your merge tags may not display correctly. If you want to see merge tags IRL (in real life) or if it appears that the Merge tags are not working, you might consider sending a test campaign to a live list for further testing. To do so, make sure your email address is on your own list. Then you can segment your real list down to just you (or a couple of your email addresses) and send the campaign out to the small "segment" instead of using the send a test button. How can I segment a list?