all, but what about interactive PDFs, blogs and debates? Let your mind run riot. Idea generation: The word 'crowdsource' gets used a lot, but there is nothing that people like more than giving you their opinion. An app: Facebook apps are a nightmare as the platform is in constant flux, but if you can create something that is really useful, your audience will jump on it and share it with everyone. The advertising options Facebook has developed its advertising massively over the last year or so and we industry bods have seen the learnings get implemented to bring the platform up to what is a very usable advertising space. You get three options: 1. Object advertising -- Anything you have on Facebook can be advertised: pages applications, profiles etc. You can't change the title or the picture, but you can write a description to get people reading and clicking. In association with the targeting, this really does work well to build communities and interest. 2. External advertising -- Anything you have that isn't currently on Facebook can be advertised. This is known as placing external URL adverts within Facebook. Again using the targeting options and setting the right CPC (cost-per-click) can give a really good response. 3. Sponsored storie s -- This is really new; it allows brands to share other people's stories, updates and more. It is limited to your friends, e.g. if you mention IBM, IBM can share that with your friends as a sidebar advert. A lot