chickens from the ceiling, for all I care." Your readers won't care about the dcor as long as they can navigate the site. 2. Create a Title This is very important. The title must sum up your blog in 4 words or less. It should be intriguing and mysterious as well. Check out 1000 Awesome Things or Stuff White People Like . You can add a tagline for further clarification. I did. My full title is, Dance Diary: An honest account of my life at ballet school . My title is not as intriguing or mysterious as it should be, but I can't change it now. My regular readers would not appreciate that. 3. Start Writing Sit down at your computer and type. Whatever thoughts pop into your head, whatever funny story happened today, WRITE IT DOWN. Write about the dried Portuguese fish you purchased at your discount grocer in order to understand why it is so popular. And stinky. Later you can decide it's crap. (The writing, not the fish.) For now, start writing and see what you come up with. 4. Find Your Voice Once you have written a few pages, see if there are any common threads. For example, listing annoying things people do on the subway is a thread. This can be expanded to annoying things people do in public and -- BAM! You have a niche blog. Slap on a title like Public Disturbances: Annoying things people do and I bet you'll have a book