How to Run Social SEO All Starts with Research Like all great marketers know, a good marketing campaign starts with good marketing research to gain insight to your audience and your brand power on the internet. Followed by exploring your own website's SEO requirements by performing an awesome SEO Audit . Lastly, all online marketing campaigns need keyword research, which forms the basis of your SEO and SMO (even SEM) effort. Optimize through Your Blog Blogging is a God-send to us SEO personnel. We now have an organic way to offer content after content with optimized keywords. The way to optimize a blog is the same as how you would optimize your webpages: Meta Data, header tags, linked keyword content, etc. The other part of the story is that blogs get great ranking, real humans read them (well, only IF real humans read them). The trick to attract a real human following is to create meaningful content that your audience would want to read (this is where the marketing research comes in handy). Typical topics for your blog include; tips and advise, market trends, event updates, and expert opinions. Diversify your topic within your field! That way you can also naturally fit more keywords in. There, you just killed two birds with one stone! Re-blog, Guest Blog and Promote that Blog! Have a superstar employee or contact who is well-known in the field? Get him/her to re-blog your company's blog entry on their blog! When I say re-blog, I mean