the loan.  By attending the customer in their home, the agent is better placed to assess the customer's situation along with the accuracy of the information provided by them. Provident will make further loans to 'good payers', thereby keeping them indebted to the company. Just like any other company, Provident wishes to re-serve its satisfied customers. Provident only ever issues credit to those who want and can afford it. Even when a customer does not want or need further credit, agents will "put the seed there" by telling the customer that they are being offered more money by the company. Just like any other company, Provident wishes to re-serve its satisfied customers. As a customer's loan is drawing to its conclusion, agents will tell good customers that they are free to take out another loan with the company if they wish. In the end, it is always the customer's decision, based on what they can afford. Provident's head office sends customers letters directly offering them money. Often for more than they had previously borrowed. Just like any other company, Provident wishes to re-serve its satisfied customers. Sometimes the amount offered will be larger than the customer's previous loan because Provident judges (on the basis of statistical analysis of years of experience with millions of customers' weekly payment histories) that the customer will be able to manage the repayments on a larger loan if such a loan is what the customer wants. It should be remembered that, as part of its