publisher does at a lower cost and get more of the pie. 40% of ereading still takes place on a personal computer and so PDF is still important. Fine: authors can look to see who are the most prolific reviewers on Amazon and then send copies of books to them. Toughest challenge is finding ways to elevate book. Amazon now gives authors their own "dashboard" where they can add videos, reviews, bios to their author page. Bottom line advice is "write well". Wonder of self-publishing is that you can publish, not to become a best seller, for any reason you want. The cover matters. Even though it's an ebook customers still look at the cover. Impressions: another good panel, even though some last minute substitutions had to be made. I hadn't heard the figures about bookstore numbers before.