Listen to page 1 What do the words 'National Trust' mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but they reflect only a small part of what the National Trust is and does. What you might not know is that the Trust's responsibilities include over 350 historic houses, 255,000 hectares of land including gardens, mills, coastline... Read full page Listen to page 2 The marketing mix (the four Ps) is a means of assessing how an organisation can balance the four key elements of Product, Price, Place and Promotion in order to meet customers' needs and achieve its sales objectives. Even with the best product in the  world, if a business promotes it to the wrong audience, overprices it or distributes it in a way that is inconvenient for consumers, then... Read full page Listen to page 3 Promotion may have a number of purposes depending on the needs of an organisation. For example, it can raise awareness of a brand or business, highlight the benefits or value of its products to attract sales or help to change the image of a firm. Promotion covers a variety of techniques by which an organisation communicates with its customers and potential customers. These communications may... Read full page Listen to page 4 Above-the-line promotion is typically associated with traditional forms of advertising media. These might be through newspapers, magazines, TV, cinema, radio, billboards or internet poster ads. This type of advertising is useful