incidents hardly suggests that they are determined to remove racism from football. The Professional Players Association (PFA) called for racism to be classed as gross misconduct and thus become a sackable offence, however the decision whether to terminate a player's contract will be solely with the player's club. Judging by the reactions from Liverpool and Chelsea, that would not have happened nor will happen in the future as football club owners would rather keep hold of their prize assets (Suarez cost Liverpool 23 million). Getting in the highest possible revenue is of prime importance. When you dig a bit deeper the commitment from the FA to rid racism from the game begins to look non-existent, The Kick it Out campaign is funded by both the FA and football clubs. Its annual budget of 500,000 is dwarfed in comparison to the 3.1 billion football clubs were given under the last deal done with TV stations. Kick it Out only employs three full-time and three part-time staff. The underlying lack of understanding of the issues involved has been staggering and explains a lot. The President of the world football's ruling body FIFA, Sep Blatter stated that racism was not a problem in football, "Maybe one of the players has a word or a gesture which is not the correct one, but the one who is affected by that, he should say that 'this is a game, we are in a game, and at the end of the game, we shake hands'." The