SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I'm Sarah Green. This week, we're featuring excerpts from an interview with Muhtar Kent, the CEO of Coca-Cola. He recently sat down with our editor-in-chief, Adi Ignatius. First, we asked him to tell us about his vision for the company after becoming CEO. MUHTAR KENT: One of the first things that I said to myself when I became CEO was we need a vision, a shared picture of success for 10 years down the road. And we called it, Vision 2020, a road map for winning together with our bottling partners, which called essentially for us to double the business in 10 years, i.e., do in 10 years what we've done in 125 years. Not something for the fainthearted but something clearly doable to become the best place to work to ensure that we created a shared wealth with all our stakeholders. And it required us to do things very differently to grow our core business and for us to continue to crack the code of growth. And we are in the seventh quarter now of that vision, so almost two years will be completed. And we got eight years to go. And we're on track. We're on track because our brands have got much stronger. The brand metrics over the last three years, we have not wasted this crisis. We created a transformation that we were able to generate over half a billion dollars of savings in unnecessary