the photography book? And how can it help you? Here's just a tiny preview of what's in 'How to choose and use eye-catching photographs for your marketing'... The Mona Lisa Effect: in most advertising and marketing photography the model is looking right at you. While this is a powerful technique for magazine covers, you'll learn why such photographs are a poor choice for most other products and services. Tapping into emotions: if you want your marketing piece to get noticed, it should have some kind of emotional connection with the view. But should the photograph draw on negative, harrowing emotions -- or should they appeal to the reader's hopes and aspirations? Find out which is better and why. Photograph captions: most people don't bother writing captions for photographs on their website, blog, newsletter or brochure. Find out why this is a HUGE wasted opportunity. And you'll also discover some inventive ways of adding words to your images. File formats: finally, a non-technical but very helpful explanation as to what JPEG, GIF and PNG files are all about! And find out why the requirements for printed photographs are different to online photographs. And should you need to edit your files, the book points you towards some very powerful but cost-effective (and free) image editing software. Sourcing photos when you're on a tight budget: having a zero (or close-to-zero) budget is no excuse for not using photographs. You'll find out where you can find free photographs (legally), as well as low-cost sources