up remarketing campaigns and aggressive Display campaigns to drive more impressions & awareness, which may indirectly boost your account visibility. 3) Competitor Analysis & Bid Adjustments -- If you are sitting at a "below fold" position (i.e 6th or below), you may want to analyze your impression share and see if it would be benefical to capture more volume. 4) Expand Your Search Queries -- only adding keywords from your products or programs? Keep the momentum -- constantly monitor your search query reports for new ideas, look at your Analytics to see if there are opportunities on the organic side to see if they can be maximized and keep eliminating poor performers.