a knife to my throat!" Starting a Foundation, you would take a knife to your throat, a knife to your belly, a knife to everywhere! Because it's not like owning a business where you control the flow of the money, you hire the people and you do the project. When you start a Foundation, unless you start with a quarter or half a million dollars, you start form grass roots, you have to put together an army of volunteers, but keeping them involved it's hard not to burn them out. We try not to do that, but it's hard. So it's a labour of love. There's always a hundred reasons not to do something? Jerry Tavin: You also come to a point in your life where you begin to feel if you don't do it know I'm never going to do it. And frankly that happened to me. I also do believe with all my heart, that there is no future to this business if we don't tap into the energy, the ideas, and the creativity of the young people. The really good photographers that have come to be our presenters such as Mary Ellen Mark, Rob Seliger, Doug Menways, Barbara Bawden, they come to our events to give out the scholarships because they realise these young people are really the foundation of the future of the business. We have attracted a lot of attention from really high-end professional photographers who work with us on our mentoring program, present our