Post navigation 12 Things to Take Care Of When Blogging About Your Business If you're new here, you may want to subscribe to the RSS feed for this blog. Thanks for visiting! This is a guest post by Gagan Deep. A business blog can gain new eyeballs to your business, and build great loyalty among your existing customers. It can also boost brand awareness, and help build a customer community. However, all this is possible only when business blogging is done correctly. That's why we've listed 12 important things you should take care of when it comes to your business blog. 1. Encourage Customer Interaction When you blog, you have to be open to comments, some of which might be criticism too. You have to take that in your stride and look at the larger picture -- greater connection with your customer and better customer loyalty in the long run. Be sure to encourage your customers to post comments on your posts and be sure to respond to them. 2. Make It Easy To Find New Content Link to your blog from the menu buttons in your header, drop the URL in your email signature, put it on your business cards, enable a full RSS feed and publish the blog URL in your sales and marketing collateral. Use relevant keywords so that people can easily find your blog via search engines. 3. Don't Give Up Too Soon Don't expect overnight success with your blog; be patient, for it takes time