obtain this equipment at a low cost. As technology gets better and faster, the prices come down on the tools you need to make stunning marketing pieces. If you have the time to master any other accessories, it is only going to work out in your favor. Lastly, always remember that your message comes first. You can be the best video producer,  but if you're not making a coherent piece that requires video, then you are wasting your time. One Response Brilliant post! I completely agree with your "form follows function" philosophy as the message really is the most important part! I run a video production company myself and I get a lot of clients that simply tell me they want a "corporate video" produced and that's as deep as it goes. I don't think a lot of them even know why they want a video, perhaps just their competitors have one. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:  you may print or download to a local hard disk extracts for your personal and non-commercial use only  You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic