Today we publicly announced that veteran tech journalist Elinor Mills has joined Bateman Group as our new Director of Content and Media Strategy. Elinor comes to us with an incredible resume, having spent more than 22 years covering breaking tech news for organizations such as CNET , AP , Reuters and IDG News . Quality writing has been a cornerstone of Bateman Group's unique service offering since our inception in 2004. In recent years, social media has moved the market in our direction by making content more crucial to a successful communications campaign than ever before. Elinor will help ensure our content marketing practice continues to meet the high standard for quality for which Bateman Group is known. For additional details on Elinor's appointment, check out our press release on her appointment here . We sat down with Elinor after her first couple of weeks in her new position and put her through our Bateman Banter "4Qs with..." question and answer format to hear about her recent decision to leave the respected world of journalism and cross over to the proverbial "dark side" of PR agency work: Bateman Banter: What led you to Bateman Group? Elinor Mills: I worked with Bateman while at CNET covering their Internet security clients, most recently with the Qualys account team, and always thought very highly of the agency based on my interactions. The agency enjoys an excellent reputation and I knew they had momentum in the marketplace, especially here in San Francisco. But it