It's the first thing that entrepreneurs mention. It brands the business and tells the story of the business before the business owner utters another word. It is the business name. It's selection determines the trajectory of the of the business and how people will perceive the business and its goods and services. With all this in mind, the business owner has a lot of pressure to select the "perfect" business name. Hearpreneur asked business owners why they selected their business name: 1) I Started Out with My First & Last Name I was sitting on a train going to my sister's house. I had a pad and pen and I started making things up. I started with my first and last name. My legal name is Debbie Delight McGee. I came up with Delightful Dee. I thought perfect that will work. It isstill close to the alphabet. No one would have trouble finding my name. Why did you start your business? It's in my blood. My father is an entrepreneur. I learn everything I know from him. He never had to go beg anybody for a job. He created his own job and opportunity. 2) I Asked My business name was inspired and intuited.  Spirit Unlimited is me and I embody it.No, I did not spend countless left-brained hours researching "appropriate" monickers.  Rather, I reflected deeply to ask that the right sacred name be brought to me.  It was. 3) I Chose Something Unique Courtesy: Melissa Hoedel It started life