one person or thousands of people with whom you come into contact in your daily life, at networking events, even at family gatherings like weddings, reunions, and holiday dinners. Yes, you may have figured it out by now. You have an audience everywhere you appear -- even when these other people don't think they're your audience. That is a fundamental principle of successful personal branding. You must think of everyone and anyone as an audience , and you've got to think of yourself as the star of your own life, business and career. Now you know WHY you need to appear on -- and represent yourself --  to the one billion plus people who are on Facebook, LinkedIn, Pinterest, Google Plus, Twitter, blogs, your YouTube channel, Foursquare,  AND any other social networking site or physical event where your audience is. You've got to present a crisp, clear and compelling -- as well as authentic -- image about who you are , which is what we now call your personal brand. And so, I promised when we started you would know the purpose of creating a personal brand, and the three most fundamental questions to help you set goals for it. Now take a piece of paper and write down the answer to these three questions. How many people who have what you want, KNOW you right now? How many of those people FEEL LUCKY they know you? How many people know HOW they can help you achieve your goals? Take