because you're more of a 'words' person, or don't really think images matter or because you're unsure how to make images look professional, then this will be the best $$ you ever spent. I have an excellent and well thumbed copy of 'The Non Designers Design Book',  near my desk which I reference often. 'How to choose and use eye catching photographs for your marketing'  by Cornelia Luethi is going to be another 'must have' for non design people in business." Important reasons why you shouldn't delay #1: Perception in the marketplace Like it or not, we get judged on appearance. Likewise, your marketing materials and website will be judged on its appearance. If the website looks well-designed, attractive, and is easy to use, most users will perceive your company to be professional. On the other hand, if your website is not so attractive, full of spelling mistakes and crashes a lot, most users will perceive your company to be lacking in professionalism. It therefore makes sense that if you want to be perceived as professional, the imagery you use on your marketing materials and website looks the part! #2: Customer conversion The photographs you use in your marketing have an influence on how many readers will take action, be it an enquiry or a purchase. So if you're keen to make as many sales as possible, you should be using all the tricks in this book! #3: The knowledge will give you confidence Choosing and using photographs for your