5 tips for Selling Yourself When Applying for Jobs 'Unique Selling Point' (or USP) is a marketing idea developed to help people in business improve their sales. As a job seeker you also have something to sell: YOURSELF! By developing your USPs learn how to sell yourself when applying for a job and stand out from the crowd. These five tips will help you to improve your CV by using your USPs and help you get an interview. 1) What does the employer want? When reading a job advert you have to work out what your audience (i.e. the employers) are looking for. Read the Job title Advert content Person specification These will show the qualifications, experience and skills that the employers require. How does your career history fits these requirements? (see article on Four easy ways to fit your CV to the job advert) 2) Get your message out there This is really important. You might be a brilliant candidate, but if the key people do not know that you are available then you will lose out. network: use your supervisor, colleagues, academic contacts and let them all know you're on the job market (see article on academic networking) 3) Respond to feedback If you've been job hunting for a while, you might have had a few interviews already. Even if you fail you can still get feedback on your performance. This feedback can be used to improve your chances of getting a job in the future. Either change