prospects. "I assumed that an occasional picture or image was all I needed on my websites" "As a small business owner, I often think about making more sales and "doing the work" of the business. Before I read Cornelia's book, I assumed that an occasional picture or image was all I needed to show on my websites. When I started creating websites, I was very cheap and stark about how I used photographs. I didn't realize what options I could use to increase the attention of my visitors by using photographs. Yes, photographs. And especially why photographs compared to other types of images. Photographs are real slices of life. Magazines use photographs. Catalogs use photographs. Newspapers use photographs. Why? Why photographs? I think the reason is that people love looking at photographs. People look at photographs and imagine themselves in the picture. Photographs engage our emotions and make us aspire to something better. People buy products and inquire about services by looking at a photograph. A good, interesting, compelling photograph that is. And Cornelia shows you what a good, compelling, and interesting photograph is. How to choose that photograph. How to use that photograph. For marketing -- to get orders and sales and to increase your business. There are a number of things I like about this book. First of all, Cornelia uses real life photographs -- good photographs and poor photographs to show -- and contrast -- the differences. She explains where to source photographs, what to look for