do get called Boris's daddy) but he belongs to all of us. People just tell me, "Boris is great!" They love the staff directory with the desk locator mapping and our easy-to-use trading post, bBay. New staff especially love him and tell me how much better he is than intranets at their previous employers. If Boris was just 'CaseyNet' or some other boring name, it just wouldn't be the same. S2D: What have you learnt? Marketing works. Branding works. Making it fun works. I was absolutely thrilled with the response we got when we launched Boris. I still enjoy hearing our directors and CEO refer to Boris as 'Boris' and not 'the intranet'. If I had the chance over, I'd change nothing. S2D: What would you suggest for other organisations? I'd say that while you have to remember intranets have to contain all of the 'boring but important stuff' but there's no real reason why they can't be fun. Boris is fun. Make your intranet useful -- but make it fun too. A boring intranet will become an underused intranet. And, while there will be plenty of stuffy people who don't like the concept of Boris, my strong feeling is that you'll get a far more positive reception from your staff if you brand it, market it and make it fun and interesting! Our directors and CEO refer to 'Boris' not 'the intranet' Figure 3. Publicising the start of the school term Figure 4. Boris in Health & Safety mode