Twitter and Facebook to encourage those in our social media circle to also view the article and add to its traffic.  Right now the media also tends to operate under the principle that "controversy sells," and climate contrarian positions inevitably create the controversy that generates viewer traffic. Only by increasing traffic to the stories that focus on factually accurate information rather than creating a false sense of controversy can we convince the media otherwise, and social media is a useful tool to accomplish that. Summary Only when the media focuses on factually accurate reporting will the public become correctly informed on climate change.  Only then will the public come to understand that the experts are in agreement about the climate threat, and that we must make it a priority.  Only then will the public demand that our policymakers take action to address climate change, and only then will those policymakers implement serious climate change mitigation policies. It's important to remember that in both democratic and capitalist systems, we each have a significant amount of influence.  Our traffic drives advertising dollars for the media, and our votes determine our policymakers' priorities.  We can each extend our individual influence through the tools of the internet such as social media.  So let's get to work and solve this problem.