hunks" list every week for a women's magazine had flat-out refused to feature any Olympians. "I don't do sports," she explained. A quick flash of Lochte getting out of the pool changed all that. And if you think this is just sexist claptrap, then tough. At London 2012, swimming is to women what beach volleyball is to men. After all the pictures of women's bottoms, we deserve the chance to lust after Lochte for a little while. ------------ Before every event, an announcer explains to the assembled crowd how each sport works. Apparently, this has been introduced due to the number of Chinese spectators who would clap at inappropriate times during the Beijing Games (eventually, a sort of crowd-conductor would stand in front to tell them when to cheer). In no other circumstance would people pay good money to spend time watching something they don't have the foggiest idea about -- but hey, that's the Olympics for you.