Will You Participate in the Next Technology Revolution? When considered as an industry sector, the internet contributes 4.7% to U.S. GNP. Some have characterized that as a big number, bigger than all of the spending of the Federal government combined.  Not to be a contrarian, but one could argue that 5% is a small number when you consider that the internet is still in its infancy. It is time to change the narrative on technology. All successful businesses will ultimately become technology companies.  Failure to understand this context will be catastrophic to those who are asleep at the wheel as the next wave of computer technologies emerge. Conversely, technology has become the most effective lever for gaining competitive advantage. Many entrepreneurs get caught up in the buzzwords: cloud, big data, take your pick. Some even ignore technology because of their lack of understanding. Most think of technology in incremental terms.  We look for ERP systems to inform us, and portals to improve the experience of our customers. My view is that thinking incrementally isn't enough in today's environment. Today's entrepreneur must harness the energy that technology offers us; to disrupt industries and make markets. While technology might be the great equalizer, it can also be the ultimate barrier to entry. It can cost millions to adhere to security and privacy standards required by large customers.  But these technologies are small ball, they keep competitors at bay, but do not reframe the conversation. The most formidable technologies are yet to come.