a number of things we have to do to make them search engine friendly, we have to make sure all boxes are ticked so that we can optimise the opportunity of gaining a high ranking position. Off-Page SEO When we have completed the on-page work, we then start the process of 'off-page seo'. We carry this out through a strategic campaign designed to build links back to your page. This is how Google determines how, credible, popular and important to users your page is. It's very much like starting a new business. You have to show people that you are not just an overnight-er that may be out of business in a few months. You have to let people know that you are adding value to their lives by providing valuable information about the product or service you are selling. You also have to do networking and get people talking about your businesses. You need recommendations and referrals from past customers. As you do more of these things you start to get a name for yourself and start to build up credibility and trust. The same applies to seo... this is what the search engines want to see evidence of. There are a number of things that we need to do to acquire good back links from relevant websites. The search engines also like to see a good amount of diversity in link building to make appear as natural as possible. There are certain time frames that you must adhere