the good work! Loading comments... "Religious individuals and communities should be proactive about reaching out to the religiously unaffiliated," - I have a better idea. How about atheists reach out to "religious individuals and communities" and let them know they can be good without superstition and that they can join a local secular group. AndrewHall: "Religious individuals and communities should be proactive about reaching out As for the 5 percentage point rise, we were referencing the rise in religiously unaffiliated in the last 5 years (from about 15 to about 20), not specifically atheists and agnostics. We know it's sometimes hard to keep these groups straight, but we tried to fact check all of our stats pretty thoroughly. I was wrong, though, to claim American Atheists were the largest atheist organization in the U.S.; it might be if we understood it pretty narrowly, but AA has membership in the low 4 figures or so, whereas say, FFRF has membership around 16,000. p_blogger_Vlad Chituc: Thanks for the comment, dschiff. We were first specifically referencing Loading comments... If you could convince those that were interviewed that they were not in danger of hell fire if they denied the existence of God, I bet they would say, "nah, well in that case, we never saw any evidence of the existence a God but we were afraid to say so just to be safe". Loading comments... There's another subset of the population out there that I've noticed becoming more visible. They're not religiously unaffiliated