Follow these next top tips and you'll be on the right track. 1. Structure your content: When you first sit down and start to pull together the content for your website, it's best to write down a solid structure. You should already know what's going to be included, so create a document where you can easily write the content. For example, what's going on the home page? Are you including an 'about us' page? Also consider if you're including any images and pick out the ones you want to use. 2. Write for your audience: When writing your content, always keep your audience in mind. Are they corporate? Write copy that suits a more professional audience by using formal language. Is your audience young and trendy? Write informal, conversational copy that holds their attention. 3. Keep your values in mind: Some people end up writing content that shows no value. Remember, websites should build trust and credibility. Keep your company values in mind at all times and make sure you get them across in your copy. 4. Talk about what you love, not what you do: People don't want to know what you do, they want to know what you're passionate about. Actually sit back and think about why you run your own business. What makes you happy? Tell people why you love what you do and they'll buy into your passion. 5. Throw in some SEO-friendly copy: Never forget the search engines by writing copy that's SEO-friendly. What do