out in 2014. I got a developer version -- I've put in a note for it, I don't actually have one yet. So I'm excited to try it out. What I saw in the industry was there's a lot that's being held back because location is really difficult to handle on devices: raw location data, real-time GPS, setting up geo-fences, trigger zones, publishing geo-location data, subscribing to geo-location data, developing specific frameworks that take advantage of the particular and angsty GPS chips on iPhones and Androids and other devices. That got in the way of big companies and little companies and developers building really interesting location-based applications. And I don't mean the ones that are very disempowering like "Track this truck, and if it doesn't go to this place, and goes to the pizza place instead, let's find the driver." More like: turn your lights on and off when you get home; automatically let your mom know that you landed the airport and that you're okay; let your spouse know that you're an hour away from home; or allow Comcast or any of the cable companies to notify you that they're 30 minutes away so that you can actually be at home when a package arrives or when the cable guy arrives. There's a lot that can be done when devices know where they are. But the big issue we saw was that trying to handle location on devices would be very draining to battery life. And people always had