or 'SEO' for short, is the art of helping a website perform better in the Search Engine Results Pages or 'SERPs'. That's those results pages that come up whenever you type something into the search engines. If you want to appear higher in those listings, this is where SEO comes into play. 1. Consider your keywords: Keywords are those words that help search engines to establish what your website is about. They're the words and phrases that people might type into Google or Bing to land on your site. Research your keywords and then structure your site and its content around them. Sometimes keywords are obvious, for example - 'Web Agency London'. But sometimes, they're not so easy to figure out. A good way to find your own is to take out a Google Adwords campaign or look at what your competition is doing. 2. Meta Titles: Meta Titles are those titles you see come up in the search engine results pages. Add your own Meta Titles to your website and ensure you include your keywords. A top tip with Meta Titles is to put your most important keyword at the very start. And keep them less than 70 characters long - the shorter, the better. Also - make sure your Titles are different on every single web page within your site. 3. Meta Descriptions: Meta Descriptions help to describe what your web page is about. Add no more than 155 characters and don't forget to repeat your keywords. 4.