and Pay with Square are all awe inspiring in their ability to provide a seamless user experience. APPO: Where do you see the most innovation in the app sector? MK: This is an extremely tough question to answer because we have seen beauty in both UX/UI in a multitude of fields ranging from weather apps, to accounting software. Games seem to push the limit of managing a buttonless environment, however the most successful experiences often are something as simple as Instagram or Band of the Day . The marketplace is constantly shifting and those apps which manage to stay on top of certain trends regardless of their initial intended functionality seem to be the ones who constantly thrive. Oh... and native development is key. HTML5 while a great pipe dream is still years away from being able to compete in a performance and functionality setting. APPO: How do you harness that innovation in your own titles? MK: A good amount of our 'innovation' stems from working in an office with so many amazing people with a diverse set of backgrounds and experiences. However you also must challenge yourself and your teammates to push beyond what has already been done. By working with artificially created constraints or barriers allows for the creative juices to flow. We attempt to participate in a number of competitions and 'hackathons' which generate a great environment to think outside the box in order to solve problems and generate origional ideas. Take Timbre for example: We initially