why they are doing it, you gain team's trust. Most Read on Forbes I'm the Senior Director of Research at Forbes Insights. I'm most passionate about getting to the bottom of how (and why) things tick, and have focused on qualitative and quantitative primary research for over a decade. At Forbes, I research global trends among senior executives and organizations across any industry and topic you can imagine, from cloud computing, talent management and green technology to diversity, women leadership roles, retail financing and M&A trends. I received an undergraduate degree in economics from the University of Pennsylvania, as well as a master's degree in strategic communications from Columbia University. Drop me a line at bsniderman@forbes.com, or follow me on Twitter at @brennasniderman.