industry and each of those who are involved. There will be a substantial cost associated with this process and all concerned; from uranium juniors to nuclear processing groups need to financially contribute. This is really a case of small steps over a prolonged period of time. Best, Marcel The best defense is a good offense. Information about the nuclear industry very rarely reaches the public unless it is bad news: accidents, cost overruns, regulatory disputes, weapons etc. And even that information is delivered through the twisted, controversy amplifying, click-hungry, media who's content in heavily influenced by advertiser dollars- not by experts or trained nuclear PR professionals. Why do you think we see so much outright wrong information about nuclear in the media? The nuclear industry doesn't even try to get the ball. **We aren't doing our job properly as an industry.** We need to come to terms with the fact that we are the problem- and take steps to do better. The nuclear industry must craft a solid, positive, easy to understand platform and stand on it- and it needs to be big enough that lots of other people can join us- environmentalists, mothers, politicians, teachers, climate scientists, basically everyone who isn't currently an anti-nuke activists. We need to carefully and intentionally bring attention to the nuclear industry and responsibly manage our "brand" of energy. It is actually quite easy to do this: hire the best, brightest PR and outreach professionals- give them a big budget- and let them fix