technology. They don't. So consider this aspect when planning your own website. For example, don't assume everyone knows that you can scroll a web page - because many won't know how to. 10. Pull together a plan: Once you've carried out all of the above research, you can really start to understand how your website should be designed and structured with the right content. Put together a plan and stick to it. This research phase is only just the beginning but it's crucial if you want to create a successful website. Usability and accessibility Now you've carried out your research and you've got a good understanding of your target audience, you can start to look at the usability and accessibility aspects of your website. 1. Navigation: Using all of your user research, create a navigation that is easy to use and satisfies the needs of your audience. Don't make people second-guess. Just keep the navigation really simple, clean and consistent. 2. Search: Make sure your website has a search box to allow easy navigation. Sometimes you're own navigation isn't good enough, so create a search box to allow happy browsing. 3. Alt Attributes for Images: If a web browser can't open an image, make sure there's an Alt attribute to describe what's there and even consider adding a caption. 4. Meaningful hyperlinks: Good anchor text is a short summary that describes where a hyperlink will take a user once they click on it, so make sure you use anchor text