unscrupulous predators and abusers. We are delighted to hear of your current initiative to reduce bullying and make young Facebook users safer through stronger reporting and educational resources, and we applaud your efforts. Yet while education of parents and kids is laudable, the onus for safety must not rest solely with consumers. Parents are not equipped to navigate complex technology and what their kids (or their kids' friends) do online is often outside their control. Indeed, the principles of consumer protection are well established, particularly for products intended for use by children. The burden of ensuring systemic product safety rests with the industry that designs, engineers, markets and distributes it. Real safety in social media requires systemic change across the industry. We know that everyone in the legitimate social media industry wants kids to be safe. As a society we have a duty to use all our powers to ensure young people are free from exploitation and abuse . Over the coming weeks and months our BC community will build a coordinated effort to press for industry reform and consumer protection.  As one final note, we implore you to ensure that memorial pages are monitored and abusive posts immediately removed. We would love to meet with you to discuss how Facebook can lead that change. With the death of 15-year-old Amanda Todd, BC schools have some reckoning on their hands. Will they take the opportunity to look at the systemic causes of Todd's experience of harassment and violence... Move aside,