Maps organise information, outlining the main topics covered in each web page. They allow people to quickly find what they're looking for. Create a Site Map and make sure all page titles link to the right pages. Nailing the web design Website design is just as important as every other aspect of creating a successful website. It can actually make or break whether visitors like you and want to stay browsing around your site. Get your web design right and make sure it's created with solid usability and accessibility with the target user in mind at all times. 1. Consider the audience: At this stage, you'll know who your target market is, whether it's young or old, female or male. Bear this in mind when you come up with a design theme. 2. Ask yourself to describe your website: If you could describe your website with three adjectives, what would it be? Corporate, professional and clean or fun, funky and youthful? Think about these adjectives when designing your own site. 3. Consider usability: Don't forget to keep usability in mind with your web design. Take all that initial research and information architecture you carried out and let it shine through the visual elements. 4. Colours and branding: When thinking about actual colours and themes, always consider your logo and branding. If you don't like your branding, perhaps it's time for a re-think? Get your look and feel right now and you'll save yourself any hassle in future. 5. Put together