a fucking vegetarian?" I just put the band together and we did it. Once it's done, I'll take stock. Tastes have changed since Oasis broke. What do you make of today's popular music? When was the last truly great band to appear from either of our countries? Don't mention Oasis -- that's a given. I'm struggling to think of one great band that will come out of the digital age. It's all about personality and celebrity now. The biggest stars in the world are all singular people like Rihanna and Lady Gaga, fucking all that mob. I base all my thoughts on record sales and charts. There are great bands playing in pubs -- but who gives a fuck about those? Guitar music as a force for being the biggest shit in the world is fucking over for now. My battleground is the charts, and guitar music at the top of the charts is virtually nonexistent unless you fucking count Green Day, which nobody should. Why put such stake in the charts? Because that's what counts. Popular culture is what counts. Who wants to be a cult band? Fuck that. There are 1,000 great records written a day that nobody owns. I still think bands should aim to be the Beatles, not fucking Pavement. For doing a Coke ad in 2005, you called Jack White "Zorro on doughnuts." What are your views on licensing today? My music has been used in adverts, yeah. That's just the name of the game