can use them. 2. Example photographs: there are dozens and dozens of photographs all through the book, used to explain the points. A picture really does tell a thousand words! 3. Example layouts: seeing individual photographs is great, but seeing photographs being used is even more powerful. That's when you'll really get inspired and enthused about using photographs in your marketing! 4. Summary checklist: all the most important points are summarised at the end of the book in a checklist format. That way, you can easily work through the checklist whenever you're sourcing photographs for your marketing, or working on a layout. What's different about 'How to choose and use eye-catching photographs for your marketing'? Most other books on photography are aimed at amateur photographers who want to improve their photography skills, or at graphic designers who already have some technical knowledge. There are few books available that are specifically written for small business owners -- and with a marketing/sales angle. This book is especially for those with zero knowledge of photography or graphic design. (And even if you do have some knowledge in these areas, there are lots of extra secrets to choosing and using photographs for your marketing.) It's not just about eye-catching photographs, but about effective photographs. That means photographs that will get noticed and remembered, so that your message is retained, recalled and acted upon. It's not just about pretty pictures, it's about making a difference to how your company is perceived by your customers and