in sales. There are some very specific things that a marketing photograph needs to have, and in this book you'll discover what to look for. But where do you find these ideal photographs? There are numerous places where you can find good marketing photographs: and these sources range from free, to low cost, to high priced. So whether you've got a tiny budget or are keen to spend good money on some unique photography, this book will point you in the right direction. Sourcing a photograph is only the start of it... Once you've got the photograph, knowing how to use it in your layout can make all the difference. The book will give you plenty of simple, workable ideas that you can incorporate onto your web page, brochure, newsletter, blog post, or whatever it is you're working on. How do you know if the photograph you've chosen is a good marketing photo or not? Which qualities make a good marketing photograph? And how should you lay out that photograph? With this book, you will have confidence in choosing and using photographs for your marketing: Reason 1 : it gives you specific things to look for when choosing a photograph. Reason 2: there's even a checklist of these things, so you can refer to a summary every time you're sourcing images. Reason 3: it contains some little-known research on marketing photography that most people don't know about, allowing you to keep a step ahead of your competitors. So what's in