assume either too much or too little prior knowledge? When I read it, I felt as if Cornelia wrote the book especially for me and every other solo entrepreneur who doesn't have an in house art and design department. It is packed with so many practical tips and sound advice on everything from sourcing photographs to simple photo editing. The book takes you through the whole process of using photos in marketing materials, starting with how they can add impact to your copy. If you're like me, you'll find it fills all the gaps in your knowledge (including gaps you didn't know were there!). This is the kind of book you will keep handy on your e-book reader because you'll want to check back on the detailed advice on every aspect of photo use. The book is easy to read and that's because the author knows how to present ideas and make them stick. You'll never forget the Mona Lisa Effect (it's not what you think)! The book is crammed full of examples showing you exactly what works (and what doesn't). It also has detailed explanations of why these techniques work. It's clear the author is deeply knowledgeable on her subject but also completely understands the realities of running a small business. The advice is spot on for time pressed small business owners. The sound, impartial advice on when it's worth bringing in the professionals is invaluable for stretched budgets. If you've avoided using images in your marketing material, either