What Do You Think About Product-Specific Kickstarter Campaigns? The Une Bobine is the latest Kickstarter campaign to go from an inkling of an idea to a fully realised product. And from the looks of things, it delivers on its promise of making a cord into its own smartphone stand. But here's the thing: the iPhone model was conceived before the iPhone 5 came out, and before Lightning was even a rumour. There's no way the company could have planned for this. But there are probably a lot of iPhone 5 owners who funded this before they even realised what was going to happen with their phone. Now they're stuck with a $35 30-pin cable they probably won't get much use out of. And it begs a larger question: Is it worth it to fund tech-heavy products like this? Especially ones which are dependent on some outside gadget? [ Photojojo ] I see Kickstarter as a way to fund young businesses because you believe in them. I also see it as a way to find cool new products. I happen to think the two can go together quite well. If I like a product that the young business is proposing, and I think they are innovative or otherwise deserving of success, then I will donate if I can, and then I can barrack for them as the campaign goes ahead, and hope it is successful and I get a cool product in the end. If it fails, or even if the