basic archetypes: hierarchy (H), individualism (I), egalitarianism (E) and fatalism (F) which we have collectively termed Cultural Theory Archetypes (CTAs). The theory, however, also accounts for dynamic changes between different CTAs. This paper is not the place to defend CT or to enter a lengthy digression into its selection here. There are also several different interpretations of CT, especially the extent to which perceptions and beliefs are closely or loosely related to the social context. Mary Douglas regarded the social context and perceptions as being closely entwined, to the extent that she was skeptical of their divorce. Many other writers in the tradition have allowed for their partial separation, however, and it is this strand of the theory that we adopt here. A summary of the world views of the four CTAs is presented below. Individualism puts emphasis upon the individual person as the appropriate unit of analysis and regards those individuals as inherently self-seeking and atomistic. Individualists are subject to minimal proscriptions and prescriptions and believe in the operation of the 'invisible-hand'; the pursuit of self-interest within self-organizing networks (markets) is believed to maximize social welfare. Individualism favours de-regulation, the freedom to take risks and to innovate and the preferred learning style is trial-and-error. Nature is regarded as benign and forgiving, able to recover from disturbances and disruptions. Egalitarianism is communitarian, maintaining belief in equality and the right and responsibility of every member to contribute to decision making. Humans are regarded as being essentially caring and sharing (until corrupted