against the odds. Don't be afraid of a rejection. Think of it as one meeting nearer to a success. Find a way of reminding the agencies that say no today that you will be around tomorrow. They won't remember unless you remind them. Agencies love persistence. Will Humphrey is currently a freelance account planner. Will was previously head of planning at public relations agency Edelman London. Will founded (and continues to run) a blog called AdGrads , which tries to help graduates secure a job in advertising and PR Get out there and meet people: Through running AdGrads, I have met and spoken to a lot of graduates. The number one thing they need to do is to get out there and physically meet and chat to people in the business. It's not enough any more to read Campaign or look at the IPA's site (though both are useful). The business has changed beyond all recognition in the past 10 years, with the advent of the web and social networking. The more people you can meet for a coffee (and no, it's not impossible - maintain a twitter account and a blog, and connect to like-minded people), the more you'll be at the front of their mind when they have a junior vacancy, and the easier you'll find filling in graduate application forms and knowing what makes people tick. I had the problem of living in the Midlands and not knowing much about the London scene; as soon as I