with the ebook purchase. (Besides, the ebooks have been written and designed so you can easily implement everything without any help. I want you to learn the techniques for yourself.) What you will learn in 'How to choose and use eye-catching photographs for your marketing' Why photographs are so vital in your marketing Why it's a mistake to just use words without pictures If you're not using photographs (or not using the right photographs), your marketing won't be as effective Words by themselves are boring! What to look for when choosing photographs Why choosing the wrong photograph can do more harm than good What makes for a good marketing photograph Why it's not OK to 'borrow' photos from the internet Where you can find quality photographs -- on any budget Why the model in the photograph is so important The importance of where the model is looking Styling elements you need to be aware of How to choose a photo that won't date too quickly Using photographs to best effect Why photographs with white backgrounds are ultra versatile How to combine words with images How you can create drama with photographs through size, positioning, angles and borders Tips for low-budget campaigns Where you can find free (and cheap) photographs How to choose a photo that you can use for many purposes Why it pays to learn how to crop photographs successfully ... Plus there's a whole lot more, too! And, of course, all this is structured in a book that