own product, this shouldn't make any difference to you. After all, you're selling a product that has a nice demand behind it; you support your customers; and you're still making sales and forging your place in the market. Best of all, selling a product online has tons of ancillary benefits: You're insulated from Google to some degree, so "big brother" can kiss your sweet ass. You literally own a piece of the market, and your vertical will persist regardless of Google's opinion or influence (or anyone else's, for that matter). You get to build your business by developing your product and responding to the marketplace, and the Internet is the most feedback-oriented marketplace there is. Talk about a harmonious situation -- I hear doves chirping and violins playing in the background when I even think about this. You don't need to compromise your site -- or your users -- with ads. Even beautiful ads are ugly, and given the choice, I don't think anyone who would choose to fill up the real estate on their Website with someone else's crap when they could be using the same space to promote their own stuff. You want absolute control over every pixel of your site while still making money? You need to sell your own product, my friend. Now, I realize that not everyone has their own product to sell, so from the perspective of ubiquitous application, this isn't a great solution. Fortunately, this is where the second sure-fire moneymaking method picks