developed it at the Boston Innovation Challenge back in June. The theme was "Connecting disconnected communities" which is about as broad as it can get. Thus we decided music was a great avenue to start with. We sat down and quickly collaborated on what it takes to truly discover new music and distilled it down to two factors. Location, and quality of the music. By only focusing on these two experiences we were able to craft a truly unique experience that wasn't bloated with the normal feature-set that plagues a lot of apps in this genre. Getting people to listen to a band in their area, that's it, no logging in, no need to manage your favorites, just a simple easy way to hear some great local music. MK: In such a crowded space, explain how you generate awareness and drive downloads to your applications. TIMBRE: This has been our first experience with preparing a rather traditional PR campaign, and so far we are more than happy with the results! Like most app developers who are bootstrapping their projects, we have had to pick and choose where to invest our time and resources. With that said being in a city like Boston, where the startup scene is wonderful collective of supportive companies and people, a product like Timbre can truly thrive on a modest budget. We have been actively involved in a wide range of product launch events, startup showcases, and mobile exhibitions in the Boston area. In addition, our