There is no copyright in an idea and I'm glad. Imagine a world where ideas were controlled. Books have been written on the topic. "Fahrenheit 451" by Ray Bradbury is one. Do we care? Maybe we should. All through history regimes have tried to control ideas. I thought this was something we were trying to get away from in 2010. Whether the control is religious, cultural or political -- diabolical or paternalistic, it comes down to the same thing. Control. What I think -- and I'm glad that I can -- is that ideas want to be free. The Internet has given platforms to a lot of pundits, many of whom have small points of view but big voices, to howl about the theft of ideas. Especially in the area of advertising -- which occupies public, accessible space -- a lot of people get attracted to the noise, cheerleading the trend to "out" copycat styles, imagery, lighting, themes, techniques, etc. This may be short-term fun, but it's narrow thinking for the longer term. It's regressive. Sadly, the misanthropic view is that individuals and societies tend to make the same mistakes over and over. In this case, just as the Internet has given us give the tools to set ourselves free, we clamor to constrain ourselves. Sites like http://www.joelapompe.fr.st/ and blog posts like Ryan Healy's "The Ethics of Idea Theft" are a grand meeting place for idea-cops worldwide. Get over it people. The point is that original ideas don't hardly, ever-ever