organized in a way to promote that goal. It's often a good idea to take a "less is more" approach when designing effective landing pages. 15. Test every component of your landing page All of the above tips are typically great for increasing conversions. They're best practices that have worked on countless sites, however that doesn't mean that they'll necessarily work for you. There is only one group of people that will tell you what converts best and they're your own customers and visitors. You should continuously run landing page optimization and A/B tests to discover new ways to increase your conversions. 16. Ensure less loading time Continually optimize your site speed. People are very impatient online and don't like to wait for websites to load. You could have the perfect landing page with an incredibly high conversion rate, but if visitors have to wait too long they may just leave. Studies have shown that most people won't wait more than one second for a web page to load, so it's very important to decrease website load times . There are a lot of landing page optimization tips listed above. We recommend going through each one and running A/B tests to see what works for your site and landing pages. This will ensure that you're getting the most from your website and not loosing valuable customers and revenue.