big organisation, and we were quite aware of the value of 'the brand' -- the message that it can send, the way it can make you feel, and their impression of it. All of this meant that we had a great chance to create a communications tool for the organisation that had warmth and character and that's what we have created with Boris -- the Casey staff intranet. Figure 1. City of Casey's Boris intranet branding S2D: How did you settle on the name? As we were building our intranet, we asked staff to submit names for it. We liked the idea of having a character name, whether human or animal, so that staff didn't just see the intranet as a 'device'. We had dozens of entries submitted, from 'CSI' (Casey Staff Intranet) to 'Myrtle' (the name of a goat at Casey's children's farm). In the end, we shortlisted this to about five names that were mainly character names. We put it to the vote and Boris was the name voted for. Prizes were also given to staff whose entries were shortlisted. S2D: How did you visualise Boris? With the name decided on, we had an illustrator develop a character. We wanted Boris to be a friendly, welcoming character, with references to Barney Rubble, Mr Spacely (from the Jetsons), Mr Magoo and others. The actual design of Boris went through several iterations, but with the character perfected, we were ready to launch a marketing campaign in the weeks up to