the page, now checking the census box for multiple ethnic memberships -- our identities are in flux, constructed cognitively through our abilities to map from one concept to another as conceptual metaphors, and to blend concepts to form new ones. Accounting for ways in which the structure of computational media enables expression of dynamic content comprises a type of poetics. Recall Roman Jakobson's description of poetics within linguistics: Poetics deals with problems of verbal structure, just as the analysis of painting is concerned with pictorial structure. Since linguistics is the global science of verbal structure, poetics may be regarded as an integral part of linguistics. [64] Contemporary cognitive linguistics sees issues of concept generation, metaphor, and narrative as pre-verbal phenomena, hence cognitive poetics must account for meaning-making at large, including in computational media. The notion of polymorphic poetics holds at its center a concern for the dynamic nature of computational media representations as they are acted upon by algorithmic procedures and given computationally amenable form by abstract data structures. Social identity representations are a clear case through which to discuss polymorphic poetics. With most current computational social identity technologies (such as computer games), our self-representations inherit none of the fluidity of our personae in our embodied, situated, and imaginative lives. Even in computer games that allow for the greatest degree of character customization and flux, we find that real world characteristics are reduced to a restricted range of representations, implementing player characters' attributes as numerical variable sets, modular computer graphics