other sites in the past, or had done similar things such as testing for the existence of some generic emailcode tag to manipulate the 'medium' of a visit. But I was surprised by the existence of the two rows. I would have expected the filter to repeat the actual phrase typed even if it was the same as the one which would have normally been displayed and for there to be no rows without the words in brackets. (I've not explained that very well...) Did these filters always produce results like this? I don't have my old examples to go back to unfortunately, so cannot check if I am remembering it wrong. Also: what do the two rows represent, please? The 'naked' version is not simply recording the visits which have the transactions. Plenty of these visits do not convert. Are some of them cpc visits which only had partial referral information for some other reason (in my test I have drilled down and, conveniently, all came from Google) I wonder? I still think these are extremely useful filters and would just like a bit more insight into what may be going on here. [...] in November of 2006, our friends at GA Experts posted a method to get detailed PPC keyword data from Google Analytics. This method involved creating a seperate profile and using some intimidating [...] Knowing the exact keywords people typed and then clicked on your ads is extremelly useful. I don't know why Google Analytics doesn't