and could not see Fox, which makes large brands in essence insusceptible to being banished from their own search results. Nevertheless, for small businesses, enterprises, affiliates and other people constrained to compete day-after-day in Google to funnel traffic to expand and exist are perpetually pummeled through the obscure conditions of service which basically means you can't advertise your website (unless of course you pay Google for adwords). Centre of Attention The last time I looked links weren't solely contrived to falsify PR (Page Rank), links are just links, it is merely how a person moves from page to page and site to internet site. Just as freedom of speech exists, the freedom to link to who you wish as you wish exists in the same vein. As Jim Bensimon, a leading speaker on online optimization parabolically explains, "You see a crowd in a mall and tap someone at the periphery to ask what the commotion is all about and he says that there is an unbelievable dance troupe at the centre of attention.  As you move closer to view, you see many people watching the show and you determine that there must be something really interesting going on.  However, once you get to the centre if what you see doesn't appeal to you, you just leave and mention to anyone inquiring that its simply not worth it." Links employ the same methodology in that significant links pointing to your site enable the robots at Google determine that the site is