be maybe 20m in the UK and similar figures for Spain, Italy. Maybe slightly less for France, but maybe 30m in Germany since they have a bigger population -- so that's about 100m right there, before accounting for the other European nations. I'm guestimating that scheduling for European primetime (rather than US primetime) might also be more palatable for Asian audiences too. The bottom line is, FIFA go where the money is. They're not going to increase the convenience for a (potential) American audience, at the risk of losing a larger, proven European market. Gary, the 1999 Women's World Cup Final is still the highest rated soccer game on US television. But while the ratings for the 2010 World Cup Final were not as large as in 1999, the total viewing audience (when you combine ABC and Univision numbers) for Sunday's final was much higher than the '99 final. Hey Gaffer why are you combine the number of people from the Univision ratings??? techinically it would only be 15 million!, if you want to properly compare to events like the world series and the Super Bowl, I dont see how Univision or spanish TV ratings would be relevant. Actually I think ita kinda skewed, Because ONly the ESPN/ABC ratings technically matter and factor more toward mainstream success, the spanish ratings doesnt really prove much. I mean if you gonna add the spanish ratiings you might as well add the CBC ratings as well. For soccer to have a decent footing