"helpful" button is on the reviews. It is certainly useful on discussion boards. But the click of a negative button is way too easy. I have noticed that the negative reviews on my books gather a lot of "unhelpful" votes. I'm not doing it. Some of them deserve it -- let's face it folks, a review that says, "this was boring" isn't much of a review. Happily the ones who just say, "What a great book" also seem to gather unhelpful votes. However, even the very good, well written negative reviews gather negative votes. I know I'm not doing it, so it is probably being done by fans. I have had Amazon remove two reviews, both by the same poster. He posted using different "reviewers" names. I had them removed because this man was bootstrapping -- posting a review and then advising readers to try George R. R. Martin, Self-published Auther, and Terry Goodkind (or some other high-selling authors). It was to me, who reads a lot of fantasy, an obvious ploy, but appartently it was working for him, judging by his sales ranking at the time. The first one was a relatively positive review -- he'd at least read the back of the book -- I let it go. The second was a one star review that said (as I recall) This book sucks. For a good book try Tolkien, Self-Published Author, or Terry Brooks. I prefer Self Published Author. He didn't even bother reading the book. He'd done