job dissatisfaction. Significantly lower prior job dissatisfaction levels may be demonstrated by novice entrepreneurs who remain in the same field, compared to experienced entrepreneurs who change fields. Consequently, the combined influence of these variables should also be examined. H3 .=Prior job dissatisfaction levels will differ among founders owing to the interaction effects of sector and entrepreneurial experience. Experience, venture performance and founder satisfaction Though the link between venture performance and founder characteristics has not always been clearly demonstrated, arguably, venture success is more dependent on the entrepreneur than any other factor ( Herron and Robinson, 1993 ). Sector experience and prior entrepreneurial experience have been found to affect some venture performance measures. The evidence for parental role model and education as types of experience contributing to greater venture success is much less pronounced. There are some indications that types of experience may operate in concert (interact), as they affect venture performance and other outcome measures. These issues lead to the following hypotheses: H4a .=Venture sales performance will differ among founders owing to experience levels (sector, entrepreneurial, role model, education). H4b .=Venture sales performance among founders will differ owing to the interaction of types of experience.While venture outcomes can be assessed in traditional economic performance, the founder's intrinsic satisfaction with their firm seems to provide an additional means of outcome assessment. Referring to the Porter Lawler (1968) model, Naffziger et al . (1994) explicitly include intrinsic as well as extrinsic firm outcomes in a model of entrepreneurial motivation. Moreover, they suggest