Be bold: persistance is key if you want to break into a career in advertising. Photograph: Getty Images/Image Source Debbie Morrison has worked within the advertising industry for nearly 30 years. Debbie began her career as a planner in several ad agencies, moving on to the client side for a short spell and then joined ISBA , a body which represents advertisers in 1989 There are opportunities to work in-house: All the focus of these questions has been so far on getting into agencies. Other options are developing and another route might be to look client-side as many major advertisers also have in-house agencies or design departments and having experience in this environment may help you to eventually make a step up into a mainstream agency. The structure of the communications world is fast changing due to influence of the digital space and some clients now feel they are better placed to handle some forms of communication, for example social media campaigns and so on. More changes will result in greater opportunities for people determined to work in this space. Look outside London for experience: London, although the hub of main agencies, is not the only city in the country where there are good communications agencies - why not at first try agencies in other cities like Manchester, Leeds, Birmingham, Newcastle and Edinburgh where there are some great smaller creative shops and regional offices of the major London-based agencies. Explore internship opportunities in your own area, they will give you