be invented." Similarly the Internet changed how outraged Catholics could rally for changes when pedophile priests went on trial. The organizing clout of the Internet did not come in time for one of my heroes, Gary Webb. In a controversial move, Shirky describes why he thinks MoveOn has not succeeded in three ways that Obama has, using social media, beginning with his "wide pockets versus deep pockets" approach to securing many little donations rather than a few big donations. Another example, fighting against the airline industry's resistence setting standards for passengers stuck on the tarmac, some angry passengers recruited, "tens of thousands of people in a few weeks" to join the Coalition for an Airline Passengers' Bill of Rights. Each example in his book includes three vital elements: a credible and clear promise, use of the right social media tool(s) and an attractive bargain for and with potential participants. Writing in sharp contrast to Shirky's view of social media as a collective experience for "us", Lee Siegel, in Against the Machine, believes the Internet mainly serves "me" and often brings out the banal in "amateurs". He calls it, "the first social environment to serve the needs of the isolated, elevated, asocial individual." There are a great deal of misconceptions about older adults and how they use the Web. Web 2.0 applications are widely used by many older adults as well as younger adults. Social networking is one primarily example. Facebook has become a social hub for... Read more I find