tools, like the tabletop dolly can create amazing tracking shots that add a real polished look to your videos. There is nothing worse than doing too much handheld tracking shots that scream amateur. Using stabilizers like tripods and the aforementioned dolly will ultimately make your media look a lot better, and will really gain a strong following on your social platforms. Editing Additionally, video production software has dropped significantly in price over the past few years. You don't need to be a professional to understand what makes a video look good or appealing. Creating a story that is understandable and coherent is way more important than making anything flashy. With online resources and tutorials, like those from Lynda (if you have the budget) are great resources for those trying to grab a hold of basic techniques. All of this will help you put together short videos for promotional use on your site or social channel. One of the most popular editing tools, and one that is becoming more and more affordable, is Final Cut Pro for Apple. The product, that in the past, this software only came as a suite for well over $1000. Now it is around $300. This is a professional product that has a ton of potential, but it is also easy to learn to put a sequence together. When it comes down to it, you don't need flashy editing or transitions, but you do need software capable of putting your project together. Final Cut is recommended