of (individual and institutional) capacity to access, interpret and apply research that is the problem. When thinking about research uptake it is also worth thinking about the motivation and skills of your end user. Finally for any of this to matter long term, research uptake should be about more than just supplying your research or your programme's work and should also be about stimulating demand for research more broadly. Such that policy makers themselves are motivated to seek out research otherwise we end up with ever more sophisticated models of supply and still limited demand.