better click through rate. A great clickthrough rate is another factor that YouTube will use to determine your ranking in the search results. Importance of an authorative Channel It is quite a common problem in the beginning when uploading videos to YouTube channels with little authority, that they do not rank well in the beginning. However, stick with it though, network out, comment on other channels and steadily build your own. Get colleagues to comment, like and share videos from separate IP addresses to build authority quickly. If you have great content, natural authority should build from here. Regular fresh content Those of your reading with experience with SEO will know the importance of fresh content, regular blog posting is a great way to navigate this problem. Maintaining rankings on YouTube is no different. Fresh content is seen to imply relevance, so ensure that you upload new content often. The importance of captions You may have noticed whilst viewing a video on YouTube a small "CC" button in the lower right corner. "CC" is simply an abbreviation for closed caption. Because the video you upload has the potential to be viewed anywhere in the world, captions enable more people to understand your video. Which is great! However, there is another advantage, this file is also crawled and indexed by YouTube! It used to be an extremely painful procedure to add CC to a video, you would need to timestamp each line which could take hours. Following recent changes, YouTube has