would be hard to compete with the network a celeb would have built up. ncompass 'Paris Hilton' was a bad example, but there are probably lots of celebrities who do not yet have a Google+ profile... there in lies an opportunity for less scrupulous marketeers. Also to note: would Google limit the SERPS to one Google+ Profile? I wonder Google Plus and SEO is essential for companies to hire marketing agencies that are adept in using social networking platforms like Google Plus, Facebook, Twitter, blogs like WordPress and Blogspot, and as well as professional writing agencies that could produce a lot of SEO friendly articles to be placed among these web pages. I really want to get a Google+ strategy going for a few brands.. but it seems that most people that are on Google+ are SEOs / marketers and that's really not my target market. ttp://www.smartinsights.com/ Dave Chaffey Hi Scott, the majority of actives are probably tech/marketing as you say, but growing consumer and business audience, for example, see our post H&M engaging consumer audiences. Dave ttp://www.ScottBartell.com Scott Bartell I can see how Google+ could be helpful to a major brand such as H&M. Hell, if you just throw a +1 button on the page you're bound to get some visitors who use Google+ and will click the button... But where I am struggling to see much benefit is with smaller local brands. I would agree that G+ has some major benefits for SEO. But even with a growing