to package that up, to say, 'given that this is how people find it, this is how you should build up your marketing,' or 'Here's how you should be doing your product design, because people are going to find things in very different ways and you should be launching things in different ways too.' I think often they're doing research looking at the way things are now, not the way things are evolving. And that's going to be increasingly difficult, because the world is evolving faster. Research companies are going to have to get ahead, instead of measuring the way people are doing stuff today. Rex Briggs is CEO of Marketing Evolution and Brad Smallwood is head of measurement and insights at Facebook. Whilst every effort is made to ensure that the information on this site is correct, ESOMAR does not accept liability for any inaccuracies. The views expressed on this website are not necessarily those of ESOMAR. Copyright ESOMAR 2012. All rights reserved. No part of this webiste may be produced without prior permission.