do such and failed. And watch the very few that have done well. Especially in countries like Sweden and Finland who have done things with non-visual augmented reality. Haptics, audio, GPS, text messages -- it's all out there but no one goes and digs into it. No one digs into the past. And so people are raising millions and millions of dollars, again, to repeat the same mistakes. I love the quote: "If you decide to look at the past, you can profit from it" instead of making the same mistakes. I think it's my job as a digital paleontologist to find that history that no one has looked at, and try to bring proper attention to it. Because there have been so few people with very limited ability to publish... they have been trying to make these solutions for years. So I try and figure out how to tell people where the mistakes were made in the past, so we don't waste a lot of real resources. You know, this is private equity and a lot of people's trust, and a lot of large monetary funds and public funds that are going into projects that you can predict, from the onset, that will fail. And you can't go up to the founder and say, "Your project will fail." That's really quite rude. But if you had a repository of data that said, "If you're trying a location-based social networking app, the only one that will work is Grindr ,"