the event? Think beyond rain. For example, if this is a summer outdoor event, will people suffer from sunstroke? How will they get water and how many rest rooms will the event provide? Distinguish between different types of risk Not all risk is the same. Physical risks refer to things that can happen to the person or the place. These are tangible risks and their consequences can be measured. "Reputational risk" refers to the cost to a community's reputation when something goes wrong. Most people protest that the media are not fair and tend to emphasize points taken out of context. In many cases that is true, but places that depend on tourism need to have a plan to deal with the media. Another form of risk is the emotional cost to personnel and locals when something goes wrong. Emotional risk means that an event has to have the back-up personnel in place so that first responders are in good shape to do their job and without worry. Final there is the fiscal risk to any event. If people do not show up, if there is a weather disaster, event planners need to ask themselves can they recover from a sever financial loss. Determine what are acceptable risk levels for your event Try to develop methods by which you can diminish risk by spreading the risk across the event rather than concentrating it in one location. You can also diminish risk by sharing responsibility with allied agencies, participating in joint