How to grow a business you love 1. Start with you -- The only sustainable driver Building a successful business is all about understanding who you are, what you care about and value, your passion, and finding out how you can turn this into something that can add something to the world and make you money in the process. What you care about is not hairey fairey, its actually the only sustainable driver we have. Think ahead, when a couple of years have passed and you're shipping some product that you don't believe is helping the world, your soul will likely be giving you a good kick in the ass demanding that pay it some serious attention and let it get back at the helm of your life. You've gotta have soul it'll help you do anything, so start your business on the back of it. 2. Churn through heaps of ideas There's heaps of opportunities out there for new businesses and they're within the reach of anyone who wants to put in the time to get inspired and stick to it. The trick is working through enough ideas, then aggregating and assimilating them until you find something thats going to be unique and personally exciting. Some people may be lucky and just stumble accross something perfect and everything just adds up -- oooh like the movies : ), but just like most things in movies this I think is largely a misconception that keeps most people waiting for magic