the reasons you might be tempted to cite for being eligible for a promotion that have absolutely NO bearing on the 'I'd like a promotion' conversation. (I didn't make these up but I HAVE heard them all.) 1. You are getting married. 2. You are having a baby. 3. You are reaching an age milestone shortly. For example, turning 30, 40, 50 etc. 4. You want to buy a house. Or a better house, or you already did. 5. You have been at your current job for X time which might be X longer than a colleague of yours that already has the title you want. Sorry, but to the person listening, these reasons don't matter one iota. Here is what DOES matter. 1. You have ALREADY demonstrated that you are capable of taking on additional responsibility that is greater than it was a year ago. 2. You are ALREADY doing the job you would like to have recognized with a change in title. 3. You are ALREADY making a contribution to the agency that is integral to the success of the agency, and you would like it recognized and acknowledged. 4. Your client is increasingly coming to you for your point of view, more than they were a year ago, and recognizes your input as key to the recent success of his marketing efforts. 5. Your idea or even better ideas (plural), have been implemented, have had a positive effect on culture, profitability, client attraction, reputation of your company,