show those keywords instead of the broad match ones. I wrote about this not long time back, Best PPC Practice -- Exact Keywords . I have spotted the same issues with Tim. And there is also something else. All my keywords with (word1+word2 +/or something else) variations reported by the filter have dramatic differences in pages/visit compared to every other keywords without variations (reported by the filter). E.x. 1-2 pages/visit for all keywords with variations against 16+ pages/visit for keywords without variations I believe that this is not justified because the avg time on site remains about the same for both occasions Is there any way to show the conversions for the actual "searched" keywords in Analytics. It looks as if Analytics only shows conversions for the keyword triggered not the actual words used for the search. The data for each is different. I understand that the second one is created by the filter, but shouldn't the visits be the same? Can anyone explain the difference between these rows? 2. In the same Ecommerce section, keywords with (My+Keyword) values do not show any Transaction data. Is there a way to get (My+Keyword) rows to display the correct transaction data? Note: I noticed that if you filter by "Dimension: User Defined Value", the keywords appear to display the correct data but I'm not 100% sure. Perhaps there is a way to copy this data to its (My+Keyword) equal? Just a thought I think I now understand what you are describing so