and I swear, it was tedious to watch it as it did not feel like a movie show, felt like I was watching a soap opera. I thought this effect was only on cheap TVs, but she spent a pretty penny on that TV and she always buys the "best", but if this is the best, keep it, as its painful to watch. Additional Details I changed it to "Movie" Mode and still looks fake. Why does my Sony 720P look better than this horse crap? I seems no matter what I do, it will never look like my TV looks, though, it slightly did look better in movie mode, it still was blown away by a 5 year old Rear Projection LCD.... I dont get it, why would they make a TV that is so unrealistic? For video gamers? I dont get it.... maybe for the 3D?? I agree with gkk_72 - the video enhancements were turned on with the TV. You were seeing the soap-opera effect which is a side effect of the TV trying to help details pop out. It creates an image that looks overly-lit. I suspect your mother-in-law never calibrated the television. This is hard to do without a calibration disk. She probably has the D7000 or D8000 series of Samsung. This model has been out for about a year and is getting great reviews. If you go to "HD Nation" - they have a review where they said that after calibration the unit achieved