because it does just that at an affordable price. You can bring in your clips, use simple cutting tools, and have a nice flowing piece. It doesn't need to be fancy, but it does need to be coherent. One of the company's that does this best is Zappos, who not only do videos about their shoes, but also about the company values. Your Message Of course the most important part about any marketing video is the message. A lot of people jump right in to wanting to create a video, and don't think about what they want to communicate first. The fact is that the form follows function, and you have to have the function first. So instead of moving straight into wanting to create a video, go through the type of messages you need to get across, and see if video works for that. For instance, a lot of companies thrive off of tutorials for products. People like infographics or images to show how their products work, but videos are the best for these types of messages. That way your viewers will understand the message instead of wondering why you chose to use video. Your message will come across clearer and more coherent if you make sure that you are using the right avenue for your message. These are the essentials of any marketing video. Make sure that you have the right equipment and tools to make great videos. Luckily we are in a great day and age to