Amazon's competitors on the Fire. Some of the more significant apps missing from Amazon's Appstore include Blockbuster, Dropbox, Google (their entire app suite), Hulu Plus, Netflix, Nook, OverDrive Media Console, Pandora, Sony Reader, and Zinio. Eventually, the Fire will get rooted and full access to the Android Market will allow you to get most of these apps. Storage is also restricted on the Fire. It comes with about 6GB of user available storage and no way to expand it further. Amazon is counting on you to use their cloud to store your music, videos, etc. It's free for Amazon content, but not for content you aquire elsewhere. Keep in mind that access to the cloud requires an internet connection through wifi. No problem when you're at home or a friends, but how do you access the cloud to retrieve some movies when you're in your car traveling down the freeway on vacation? I considered the Fire, but quickly ruled it out because it didn't have a way to expand storage. Audiobooks and videos really burn through the GBs. Cloud storage is out because of the limitations on where you can access it and the additional cost involved in purchasing it if you don't buy content from Amazon. The currently available dumbed-down no-touch no-keyboard is fine if all you want to do is read fiction. The Touch version has no buttons. Personally I couldn't live with that. Maybe the browser is better than on the keyboard version? That might matter to