branding on clothing. We decided to use passenger airlines instead of ocean freight. It's more expensive, but we can distribute to store more precisely, and hopefully bring better value, choice and availability to the customer. " Think differently... " was a motto used by Apple in some of their advertising. It's an important concept. You always have to think of ways of doing things that are new, or accept that you are doing things the best way. Companies also must maintain a long-view. I see it as a big problem that businesses nowadays want to see immediate profits. Amazon and Apple- just to cite two examples- were unprofitable for many years. The board of Apple even removed its founder Steve Jobs for that reason. If you want to manufacture in England, Ireland, France or so on- it's going to take 5-10years to fill the factory and make it profitable. That's why it was so sad that a lot of factories were closed in Europe and elsewhere in the world... so much manufacturing was aborted because it's not easy to establish systems in a factory- establishing supply chain, training mechanics, training machine operators and so on.... You can't get swallowed up by this culture of immediacy, sometimes great things take time. Q: Is fashion an art form? [Robin Givhan] There are many aspects of fashion that are artful but I tend to believe that fashion is not an art in the sense that music, painting or sculpture might be considered as