new features, rather than having a "set it and forget it" privacy option. However some users paradoxically complain both that there are too many controls and that they are too confusing, and that they do not have enough control over their personal information. Some users are also unhappy with recent changes that make personal information public if Facebook users choose to share it. Certainly Facebook could have done a better job of explaining its recent changes to users and helping them update their privacy settings, but many companies struggle with this challenge and Facebook seems to be getting better at this over time. Other users are simply confused about what Facebook is doing. Contrary to some misconceptions out there, Facebook is not selling consumer data, they are selling targeted advertising. Targeted advertising works by matching ads to users based on the information in their profile. So, for example, a wedding photographer in Dallas can pay Facebook to serve an ad to everyone in Dallas who switches their relationship from "single" to "engaged." But Facebook does this without ever revealing any personal information to the advertiser. This benefits everyone--the photographer gets more clients, the users get relevant ads, and Facebook is better able to fund its free services. Moreover, some of the complaints about Facebook are just downright absurd. For example, the New York Times published an infographic criticizing the length of Facebook's privacy policy of 5,830 words ignoring the fact that its own privacy policy comes to a total of