Throughout her lifetime, Coco Chanel broke barriers and took the fashion world by storm. Although her legacy continues to live on through her iconic fragrance, clothing and accessories, it is clear she is absent in one major fashion novelty, online shopping. In a 'one size fits all' world, Chanel aims to provide a sense of 'one size fits you' to their customers. When customers go to the Chanel website, they are not given the option to purchase online. Instead, they are asked to find the nearest store in order to purchase Chanel clothing. Why is one of the largest clothing empires unwilling to sell their clothing online? According to Bruno Pavlovsky, president of Chanel, it is all about the experience. "We sell a lot of clothes, says Bruno Pavlosky, president of Chanel . "Our clothes are quite sophisticated and one of our strengths is alterations. To be able to wear Chanel clothes, you need to try them on. You need to be in the fitting room. You need to have a tailor who alters the clothes to fit exactly to your body. I think it's part of Chanel. It's more than just our service. It's part of our differentiation to have ready-to-wear that is perfect for our customers." Chanel products would successfully sell if online options were available. Although, Pavlovsky makes the case that customers would not be able to receive the " kind of experience " they would receive inside a Chanel boutique. So, will Chanel ever go online?