highlights that "the club is just one part of a wider cultural network that includes religion, education and politics". As Shore (1993) points out, as an individual undertakes various roles in life, different aspects of their identity will become prominent depending on the position of that individual in relation to others. For example, an individual might define themselves in different contexts, for example, as Orangeman or Unionist, and "each apparently minor shift from one label to another in fact conveys messages of considerable magnitude and political complexity" (Shore, 1993, p. 36). An individual's identity fluctuates depending on the context and is relative to the position of the observer. The construction and maintenance of social identity are thus dynamic processes, while "individual identities are not fixed, but are continually being constituted and reconstituted" (Boyle 1994, p. 77). As Hall (1990, p. 222) notes, "we should think...of identity as a "production", which is never complete, always in process, and always constituted within, not outside, representation". 3.4       Similarly, it is also necessary to recognise that whilst supporters of a particular club may perceive themselves to be sharing a common identity, it is likely that in reality they will differ, both in terms of which aspects of "the club" they identify with and their interpretation of what "the club" represents. For example, Boyle (1994, p. 74) emphasises "the division that can exist between the club as a concrete institution and as an idea which is largely personified or existent through its supporters". However, the