marketing is very psychological. One important principle is what I call "money momentum." Lets say you're making $1k profit a day. If you test out a bunch of traffic sources and lose money, it doesn't hurt too much because you're still profiting overall. When money's coming in, you can afford more risks. And some of those risks are going to pay off. What if the same guy didn't start launching new campaigns until his old ones die and he has no $ coming in? He's going to get more emotional with the money loss. When I launch a campaign, I'm going into a battle. What's my weapons and allies? My laptop, my hosting, my virtual assistants, my lawyer, my accountant, my tools, etc. Spend money so you get the best. Come on man, don't buying $400 belts when your campaign's on a $10/month HostGator account. Frivolous purchases like travel, nice dinners, bottles, etc. comes after you get your money right. What matters more is what's in your bank account, not impressing people you don't even know. Imitate, then Innovate A great learning technique is Modeling, which is basically imitating success. When I wanted to improve at Starcraft 2, I copied some of the strategies of the Professional gamers since they have so much more experience than me. I also observed and asked, why did they do this and that? A few years ago I started learning email list building. I didn't know much about it, so I signed up for