and more trainers coming into the industry offering  lower price points, group training services, not to mention marketing superstars and industry experts who stand out from the crowd...a business that chooses to work within the one on one training model should fit within the following criteria: The business's ultimate goal is n ot about the money . When a trainer/business owner has the dream of taking individuals to their goals in a personalised format -- the one on one model can always apply. This is because they do it for the love of it, not for the money. When you make money a non-issue, it sells itself and they can offer a competitive price point. The business's ultimate goal is centred on working with a high-end market . When a fitness professional, specialist or practitioner needs to work closely with a client, one on one training ensures that they offer focus and dedication to that client only, aiming for the best results possible. They may have a money focus/goal, however at their specialised level they are able to position themselves at a rate per individual that weeds out the non-committed and meets their target hourly income. The business's ultimate goal is about presenting a package/program approach. When a fitness professional thinks 'outside the square', a number of ideas will come their way. By offering a package approach (including seminars, assessments and a number of add-ons or "freebies"), they can sell a package of items to an individual, thereby getting their