So long as their working conditions are decent then I just want my to eat my yoghurt in peace, thank you. To look to advertising for professional validation is not only delusional, but fails to acknowledge the central objective of advertising: to sell stuff. Succeeding in anything else is just cream. Republish You are free to republish this article both online and in print, as long as you follow some simple guidelines , which are summarised here: Unless you have express permission from the author, you can't edit our material, except to reflect relative changes in time, location and editorial style. To make material edits contact us You have to credit our authors and partner institutions? -- ?ideally in the byline. You have to credit The Conversation? -- ?ideally at the top of the article and include our logo? -- ?with a link back to either our home page, The Conversation , or (preferably) the specific article URL on The Conversation website. If space is tight, you can run the first few lines of the article and then say: "Read the full article at The Conversation" with a link back to the article page on our site. If you're republishing online, you must use our page view counter, link to us, and include links from our story. Join the conversation 32 Comments sorted by Please do introduce me to your friend, as I am a Devondale farmer. Not the quite literally dumb one, not the domineering dad but the one