its deep-dive exploration of what makes people tick. {"itemData":[{"priceBreaksMAP":null,"buy\\... to Basket","Add both to Basket","Add all three to Cart"],"showDetailsDefault":"Show availability and delivery details","shippingError":"An error occurred, please try again","hideDetailsDefault":"Hide availability and delivery details","priceLabel":["Price:","Price For Both:","Price For All Three:"],"preorder":["Pre-order this item","Pre-order both items","Pre-order all three items"]}} More About the Author Product Description About the Author Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net. Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action! This book is a must for every designer, marketing or advertising professional. If you are commissioning design, to be forewarned, is to be forearmed. This book is both evolutionary and revolutionary. It is becoming harder, to find, engage and retain customers. It is even harder, if you fail to grasp the fundamental aspects of psychology, design and human behaviour. This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as