it will not show on your fans page so the page is relatively useless without regular posting. The upside is if you can commit to making regular updates, it is free advertising. 5. Newspaper or Magazine Ads Newspaper ads used to be a major source of advertising and there are still benefits to this source of lead generation, however, the number of people purchasing newspaper subscriptions continues to decline. Newspaper ads can be costly, and unless they are targeted newspapers you may not come away with enough leads to make the investment worth it.  Depending on your business, you may be able to find small publications who focus on your market. For example, if you are a beauty salon, you may be able to find a publication that focuses on related beauty issues. 6. Trade shows Trade shows are a great way to find people who may be interested in what your business has to offer. Trade shows are targeted to specific interests such as: home-buyers, health and beauty, arts and crafts, autos, guns, kids and so much more. When you find a trade show that matches your business, you know every person who comes to the event is interested in your field. This is a great way to generate leads. Make sure you have a booth that will stand out, have small freebies available to draw people to your booth.  Get them to leave a business card (or hire the bar code scanner if the organiser offers one to