more than 50% then your site needs some work, as this means that half of all your visitors won't even give you 10 seconds of their time! Do you have a call to action on your home page? Depending on your business, consider adding something to draw prospective clients into signing up which will require their name and email address. Some common ways to do this are: Free Reports Videos of Interest Blog/Educational Material White Papers Newsletters The goal here is to add a freebie of sorts to entice the client to sign up for your mailing list. Once you have their name, they can be included on future emails, newsletters or other information you may send out to keep your business fresh in their mind. Once you have potential clients email, resist the urge to send emails on a very regular basis. Many people find their email box getting cluttered with correspondence from the same company a turn off. Be respectful of people's time and only send very periodic information and make sure the potential client has something to gain by reading the information you send, ie, a discount, or a worthwhile tidbit of information. There are services you can use to send out mass emails, newsletters and can also handle all the sign ups that come through your website. 2. Current Clients Look at your current customers and clients. Some of the best marketing you can use to generate leads is word of mouth. When you have happy