mind if I have any questions. But most of the time, I appreciate the author's explanations of the book's segments: * How people see * How people read * How people remember * How people think * How people focus their attention * What motivates people * People are social animals * How people feel * People make mistakes * How people decide. Amidst all the success of the book is some occasional lack of proofreading on the editor's part. This is not the author's fault, but I do think the editor was not up to the task. But that does not inhibit the usefulness of the book. It is dense, yet concise. A really good reference to keep on the shelf at one's desk, no matter what research and design projects one works on. I was hoping that this book would be a great complement to the classic "Don't Make Me Think!" (which has stood the test of time). While I do find all of the studies & facts cited to be certainly interesting, not very many of them necessarily lead to actionable results. For example, she'll talk about the importance of peripheral vision, but I would have liked more "AND SO THIS IS WHAT THIS MEANS" added. That is, it's great to know that people process images / words in certain ways, but the information provided is either 1) obvious ("people are social animals" -- oh really? I hadn't noticed) or a 2) bit vague. I realize that