Identify "People of Influence" On campus, "people of influence" are the opinion leaders of the campus. These are the people that others follow. Who they are on each campus differs, and which of them are going to be most important to your event has to be decided on an event-by-event basis. But these are the members of student government, the captains of teams, the executives of clubs and residences. However, it's important to recognize that people need not have a title to be a person of influence, and that not all people with a title are well-liked and influential. One strategy to employ is to identify what communications networks already exist on campus, and bring into the fold the people that control them. Residence Councils usually already have a communications network established -- so do Student Unions, Athletic Unions, Course Unions and student clubs. If you want to spread your message to the people who are connected to those networks, don't try to find a way to hit them yourself with your materials, get the people they usually hear from to do it for you. Most students have already identified to whom they will dedicate some attention in any given semester or year -- a certain amount of time will go towards academics, a certain amount to their part time job, a certain amount to their friends, and a certain amount to extracurricular groups A, B and C. With time at such a premium, many students won't even pay attention