in the transfer window while still "doing it right": 1) Stop keeping "powder dry" every single year. It's one thing to have a sustainable business plan. It's another thing to hoard money every year. All reliable sources, including members of the Arsenal board, have consistently told us that there's a pile of extra money available. Now I don't advocate blowing money just to blow money, but there's no sense in not being as ambitious as possible with the money available. 2) Stop leaving transfer business until the final weeks of the window, after the season has already begun. Some people will tell me that these things are so complicated and shrouded in mystery. And that we can't just snap our fingers and make things happen. However, when pushed against the wall last August, we made multiple deals happen within the last two days of the window. I wish we had some self-imposed urgency that said all major deals need to be completed at least ten days before the start of the season. 3) Stop keeping an unwritten rule that says we'll never spend more than about 15 million on any one player. Wenger certainly doesn't mind selling players for a lot more than that, but yet we never buy anyone for more than that. And yes, I understand that sometimes cheaper players end up great, like half of Newcastle's squad last year. And sometimes expensive players flop, like half of Liverpool's players last year. But still, as a rule, expensive