online and mobile marketplace without surrendering their privacy as the price of admission?" he said. The FTC report asks who should have the choice about how personal and location data is collected and used, he said. "Our prevailing answer: Consumers should have that choice, and consumers should have that control," Leibowitz said. The FTC does not plan to launch any more rulemaking proceedings to address online privacy, Leibowitz said. Instead, the agency will work with existing efforts, including the U.S. Department of Commerce's plan to draft privacy codes of conduct with the help of businesses and privacy advocates, in addition to its calls on Congress to act in some areas, he said. The new report, which differs in several ways from the December 2010 privacy draft report the FTC released, also calls on data brokers to consider a centralized website where online users could get information about what information the brokers collect and which could have options for controlling the use of their data. Consumers should also be able to understand privacy policies, Leibowitz said. The average online privacy policy has 2,464 words, while the U.S. Declaration of Independence had 1,337 words, he said. A privacy policy for one recent mobile app required the user to click the screen 102 times, he said. "You can see how complicated privacy policies have become," Leibowitz added. "Simply put, your computer is your property. No one has the right to put anything on it that you don't want." The new report repeats the