these societies and perhaps, subtley [ sic ] instill a sense of pride or at least awareness of what it means to be Canadian. To explore that sense of separation which arises out of the great geographic space that is Canada and to struggle with issues of identity, within oneself as well as in the world. "It also seems to me that he was almost selling this concept of the north, not only in the writings and radio works but in the many photographs of him, where he is bundled up against the elements. Everytime you see him out of doors (or often even indoors), he is wearing his sportscap, scarf, gloves, overcoat, and sometimes galoshes. In a way, circulatory problems and phobias aside, his physical appearance was a constant reminder of the north which is cold, which is Canada. My perception is that he was selling that concept all of the time, in those pictures, whether he himself realized it or not." "You know," Tim said, "I have given this one talk for the last three years on Marshall McLuhan, Northrop Frye and Gould. I call it 'Three Canadian Legacies to the World of Ideas'. "All three were deeply concerned with communication, in one form or another, and each attempted to articulate a humanistic vision. Frye and McLuhan, by the way, taught at the University of Toronto, with Geoffrey Payzant. "Now, McLuhan believed people are conditioned by their cultural environment. That we are, in effect, what we use (i.e.