7 Top Tips to Make More Sales with Google Adwords If you want to begin a successful Google Adwords campaign, the content of your ads and the keywords you use are important. But you should not overlook the importance of your website content too. There is no point attracting lots of new internet traffic to your website if your pages don't help you to make more sales. So take the time to make sure your website helps you sell. Send People to the Right Page If you sell a variety of different products, don't waste your prospective customer's time by sending them all to your home page. If they don't see what they want right away, they make not keep looking around your site. Make sure you link each ad to the page which has exactly what they're looking for. Make Sure You Actually Stock What They Are Looking For Don't run ads for specific search terms or brand names if you don't actually stock what the customer is looking for -- unless you stock an exceptional alternative. If the customer types a particular brand, make or model into Google search they have usually done their research and have decided to buy. This may sound like common sense but many companies make this mistake. Also if you discontinue a product or service, make sure that they person who is running your Adwords campaign knows this, so they don't run ads for products you no longer sell. Run Ads When You