nanny, for taking so much good care of me I did wonder The strict ASA guidelines on car manufacturer ads have been around for ages, and are well documented They apply to both print and broadcast advertising. . Basically a car cannot show any visual signs of fast (meaning potentially dangerous) movement, which has lead to some weird magazine adverts, such as a BMW M3 oversteering a track bend with its front wheels pointed straight on. Have a google you'll be amazed how strict they are When I saw the Toyota GT86 ad, I did wonder how they'd got away with it, thinking that maybe the virtual reality aspect got round the rules. Interestingly, after the car smashes through the glass, it carries on down the road in a sensible, ASA rule-abiding manner, perhaps to highlight the difference between the VR and bit and the actual road. But not in the eyes of the ASA it seems. It does make me wonder why the ASA doesnt scrutinise adverts BEFORE they're broadcast, instead of banning it now - this campaign been live for nearly two months. Which leads to the strong suggestion that rival manufacturers have been moaning about it. Re: I did wonder It won't be rival car manufacturers. It'll be self-styled 'road safety' campaigners. I'd like to say they'll be first against the wall when the revolution comes, but there isn't going to be much room against the wall with all the other people up against it. If they