Archives In a tight market word of mouth might not be enough to deliver you the customers and profit you need.  When was the last time you thought about how you generate new leads for your business?  If you can't answer that question immediately then read on. A steady stream of new customer inquiries is vital if you want your business to grow Leads are the lifeblood of your business, without them you're not going to survive for long in today's fast moving environment Leads are the first step in getting customers to show interest in your business. You want to get them in the door, to your website or to pick up the phone so you can make the sale. Leads are extremely important to your business and you need to create a formula for success that works for you and your business. The "magic formula" and ingredients will be different for every business, however we've listed some of the popular ingredients as food for thought. Ingredients for your magic formula 1. Website In most cases a quality website is an absolute minimum.  The standard of web design and free content keeps on improving.  If you haven't refreshed your site in the last 12-18 months, the chances are it already looks dated.  You have 10 seconds to win over a potential customer before they click away to your competition.  If you're not using google analytics to measure traffic, then you should be.  If you've got a bounce rate of