of it is. The increasing number of fakes comes as no surprise with increasing demand for trophy wines of rare vintages and increasing high prices. Forgeries are a problem faced by all industries involved with luxury goods and 64% of luxury good forgeries in Europe come from China. It is thought that 5% of fine wine bought on the secondary market is fake and Chinese consumers are reputed to have a one-in-two chance of buying a fake bottle of Ch. Lafite Rothschild. Wine fraud comes in a number of different disguises. The two most common forms are the re-cycling of old bottles and relabeling. Attaching a label of a more expensive wine to a less expensive bottles or a more expensive vintage label to a less expensive vintage bottles is obvious. For example a Musigny label being attached to a Bourgogne rouge by the same producer or a 2000 Ch. Lafite-Rothschild label being attached to an 2002 bottle. The wine would still reflect the same blend of grapes and even share the style of the wine maker, but would not offer the same breath-taking moment of pleasure. The re-cycling of used bottles (not difficult to find with internet sites such as ebay) is used for rare old vintages as they share the label, glass and bottle shape of the original wine, making it difficult to distinguish between the fake and true wine. Producers are increasingly aware of the issue and a large number of countermeasures are being put into place.