Tutorial on creativity, brainstorming and innovation Welcome to the Brainstorming Toolbox tutorial on Creative/Lateral Thinking and Problem Solving. This tutorial is taken from the full training material for Brainstorming Toolbox held at www.brainstorming.co.uk and deals purely with the Creative Thinking techniques which are used within the framework of the Problem Solving process. Creative thinking and brainstorm techniques are used to generate new idea and solutions for business and pleasure. Other lateral thinking techniques in the Problem Solving process are shown: Click here to go to the section of this page on the Problem Solving process. Use this page to learn how to brainstorm and use creative / lateral techniques for business solutions. Enhance your creativity, brainstorm and innovation skills with techniques such as random word and SCAMPER. "Never be stuck for a new idea." WHAT IS CREATIVITY? Creativity is the bringing into being something which did not exist before, either as a product, a process or a thought. You would be demonstrating creativity if you: Invent something which has never existed before. Invent something which exists elsewhere but you are not aware of. Invent a new process for doing something. Reapply an existing process or product into a new or different market. Develop a new way of looking at something (bringing a new idea into existence). Change the way someone else looks at something. We are all creative every day because we are constantly changing the ideas which we hold about the world about us and our relationship with it.