that mobile optimisation is extremely important for the success of a company's website. With such high rewards for businesses offering a comfortable mobile experience and the worrying potential for brand damage for those that don't, it appears likely that mobile optimisation is only going to continue growing in importance for those looking to capture as much business as possible. Natalie Booth, online marketing manager at theEword, commented:"Technology has developed to a stage where it is vital that businesses online presence is up to scratch. With smartphone devices becoming more and more powerful, mobile optimisation is also key to business success in the modern world."