Shirley Yang speaks with CEO & Founder of FreePriceAlerts Bob Wilkins at the 2012 Pepcom event held in New York. FreePriceAlerts is a consumer shopping price engine owned and operated by myVBO. myVBO, founded in 2008, is a cloud-based solution for business that combines business reports, purchasing functionality and social media in one unified interface. FreePriceAlerts.com was born out of the technology we use to power myVBO's purchasing engine. FreePriceAlerts has a dedicated team of software engineers and product marketing specialist who are working hard and having fun continually improving the FreePriceAlerts user experience and finding you the best deals on the products you are interested in. Our goal is to give you the information you need to make an informed purchasing decision without having to search for it. We look forward to your feedback on how we can continue to make FreePriceAlerts the best way to shop and save. PETERBOROUGH, NH -- Just in time for the holiday shopping season, FreePriceAlerts , the automatic price engine that has saved online shoppers more than $70 million, today launched ziftr , a web-based dashboard that adds a new set of social shopping features designed to use the power of information and crowdsourcing to save consumers even more. ziftr offers five enhanced pricing and product discovery features that increase shoppers' ability to save valuable time and money. ziftr goes live on Friday, November 16. FreePriceAlerts downloads directly into your browser and will alert you to better deals -- every time you browse