milieu seemed to be able to see that being in a band innately as a cultural and career activity, making it by using the crudest cultural building blocks. That, of course, lent itself more than anything to irony and distance, which they had in spades, [something] that we couldn't do in music. We were too angry for that. I mean, if you don't believe in anything, what is there to write about? That's what Britpop was like. One or two of those Britpop types have surfaced recently in pseudo-artistic culture vulture roles and it's interesting to see how some of them are spiritually as young and exciting now as they were back then. Read that how you want. Paul W: We were doing something that was out of kilter to what was happening around us. I'm not sure we realised at the time how difficult it might be to get people interested in what we were doing. What we were trying was not that radical. Essentially housing new technology and means of expression within a 'pop' format. 15 years seems a long time for something so simple. Especially as Ian was always worried that other bands would be doing it and reaping the rewards ahead of us [in the band's lifetime]. I think that if Ian's voice had been more traditional, the music would have been palatable to a wider market. It's only now, with the huge proliferation of music both past and present via the internet that people are