and you want to create clarity, these briefings work wonders. Reporters enjoy being taken seriously. Remember: Be prepared for other questions to potentially arise during these sessions. Editorial Boards When a media outlet seems intent on hammering your organization on a frequent basis, it may be time to organize an editorial board . The outlet will gather their managing editor, beat reporters, and perhaps the publisher to hear what you have to say. Be prepared with a solid presentation giving an overview of your organization with salient truths/facts they need to know and be prepped to handle the Q&A session that will follow. What do you think? Do you have other tips that have worked for you? Named one of twitter's Top 52 PR pros, Elissa Freeman is a 25-year industry veteran and popular guest blogger and speaker. You can find her on LinkedIn and follow her on Twitter . Elissa, such a great post with solid, practical advice. What came through so clearly is respect. We all have our jobs to do and if we approach people from a place of respect we can diffuse animosity and at the very least operate from a place of mutual respect. I finally got to this post, and what great advice it is. I've been dealing with a specifically prickly and intelligent reporter for a powerful publication.  Nothing has worked, and I think the editorial board is a great suggestion. AmyMccTobin Thank you! As there will be other people in the room