How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic. Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate's Studio -- Breathe Wellbeing -- and a long-time listener of the show, has built a $1.5 million dollar p.a. Pilates business almost 100% off the back of some very smart search engine optimisation -- AKA, setting up your website so that it ranks on page 1 of Google for search results relevant to their business. So I asked Raphael if he'd share how he did it and he agreed. Read on ... It's been a long journey to the top of page 1 of Google, and we've tried a bunch of things. 5. image "alt" tags (the text that your browser displays if the image doesn't load) using the same keyword e.g. This is an image of Tamika learning to teach Pilates at Breathe Education Melbourne Australia Pilates instructor training 6. Lots of keywords embedded in the body copy 7. We update the website at least weekly so it stays fresh. 8. Whenever we send out information it's never a pdf, always a link back to our website to increase traffic, and thus ranking 9. We don't send a direct link to our secure booking website (which has a hidden url). Instead we direct clients via our main website through a link --  so they have to visit our website every week to book their classes -- thus increasing