was impossible for one to look at a sign with text on it, look away and look back at the sign, and have the sign say the same thing. In reality what enables us to look at a sign and look back and have it say the same thing is the reality. The sign anchors the experience. The sign carries the information. But the human brain on its own isn't good at storing information -- if you look away, it's just impossible to see the same thing when you look back in a dream because in a dream you are responsible for all of that. Our ordinary experience, the kind of richness, the texture, the stability of waking experience, can only be achieved for an organism that is actually locked into the environment in a certain kind of way. If you change the environment or take away the environment, you would alter human consciousness. This points in a very profound way to this basic point I keep making, that the idea that you are your brain or that the brain is alone sufficient for consciousness is really just a mantra, and that there is no reason to believe it. What Alva Noe and others with similar views about consciousness seemingly fail to understand is that the very world with which we are dynamically interacting is both a real and a phenomenal world. It is the real world in which our actions must be adaptive and creative, but -- and this