used NOW and those on the horizon. These technologies are enabling "in the moment" research to more clearly understand consumer behavior. Through real-world experienced based presentations, this event will look at brand-mind placement, eye tracking research in a virtual retail environment, social gaming as a research device, and social and mobile analysis plus much more. Register with the promo code TDMR11MASH and save 20% off the standard rate. May 3-7, 2011, London, UK : Digital Shoreditch is the voice of everything happening in Shoreditch. The festival explores and celebrates digital technologies; unites the digital community; and provides a platform for sharing knowledge. The activity culminates in a series of exhibitions, parties, presentations, open studios and games. May 4, 2011, Washington, D.C. : ConAgra Foods, United Health Group, the IRS, the U.S. Navy, and more will share case studies in corporate social media at BlogWell Washington, D.C.: How Big Brands Use Social Media . You'll learn how to get started, get past roadblocks, and make your social media program phenomenal -- in one afternoon, for just $250. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. Presented by GasPedal and SocialMedia.org. Register with promo code THANKSMASHABLE and save 10%! May 9-11, 2001, Chicago, IL : School of WOM is the Word of Mouth Marketing Association's annual spring conference. School of WOM will provide marketers with in-depth practical knowledge on the arts and sciences of Word