Can A Sticker Convey A Message? I'm passionate about packaging. Whether sticker, bag, punnet or pack, I believe any produce package can be optimised to better reach out to the consumer and help drive sales. But I want to focus on PLU stickers for a moment. PLU stickers have limited space. I get that. However, the number of stickers I see that waste the opportunity to have some kind of consumer message on them staggers me. Take the mandarin stickers in this photo. While they tell me the variety, this knowledge does not help if I don't know what the key characteristics of a variety are. For example, I would think some mandarin consumers want mandarins that are sweet, seedless and easy to peel. If you are marketing a mandarin with one or several of these characteristics, I think it is really important to tell consumers the 'buyer benefit'...and you tell it on the fruit. You can't always rely on point of sale signage to tell your story for you. I can hear your objections already. "But Lisa," I hear you say, "My mandarins have seeds. Why would I put that on the sticker?" You put it on the sticker because it is the shoppers right to choose whether she wants to buy a mandarin with seeds or not. Why would you deny her that choice? Why would you choose to surprise a shopper (and potentially risk angering her) because you failed to advise her of a key product characteristic?