votes into a dynamic leader board that shows the ranking of every city in real time. Audiences can track the top cities as well as the ranking of their own city and push out reminders encouraging friends to vote. "Want It" brings an unprecedented level of interactivity for fans in determining screenings of the movie. "There's a very special connection between 'PARANORMAL ACTIVITY' and Facebook," said Matt Jacobson, head of market development at Facebook. "Four years after the initial success of the franchise and the establishment of a passionate fan community, we're excited to see continued iteration on a franchise that was born on Facebook. Paramount is using both the Facebook platform and media to drive awareness of the film, three months out, and we will continue to drive awareness and intent at scale as we approach opening weekend in October." "The success of 'PARANORMAL ACTIVITY' began with the fans who have championed the movie franchise from the very beginning through social media," said Amy Powell, Executive Vice President of Interactive Marketing. "Now we're creating an even more dynamic experience among the film's community of fans, and for the first time we're giving them an opportunity to go head-to-head on Facebook with fans around the world to determine the 25 cities who get to see 'PARANORMAL ACTIVITY 4' before it opens." Paranormal Activity 4 will open nationwide on October 19th, and per usual, most details for the film are being kept under wraps. Paranormal Activity 3 directors Henry Joost and