The following article featured in the March 2008 BlackStar Newsletter and is reproduced here with permission. I'm delighted to be able to share the value contained in this excellent article with the members here and I hope that you find it useful. Comments and feedback would be appreciated. Jenna joined Ecademy in September 2006 and joined BlackStar in December 2007. Jenna is a former Saatchi & Saatchi scholarship student. She worked for a number of blue chip companies including Marks & Spencer and Taylor Nelson Sofres before graduating with a first class honours degree in Marketing and relocating to Norfolk. Her experience spans retail, trade, b2b and leisure sectors and she has been involved with new product launches in both the trade and consumer markets. Having worked in the industry for over 8 years in both client and agency roles, she decided to set up her own marketing and PR consultancy Media Jems. Visit the Media Jems site here... She is married to Wes, an ex-soldier, and has two children Jayden and Keira. Writing Articles that can be published. Many consider PR only to be relevant if there is a 'newsworthy' story to be told, however this isn't always the case. When there isn't something new to say, make sure you capitalise on opportunities to gain media coverage by simply telling people what you know Yes you do have a story to tell Now many of you will probably think 'I don't have anything of relevance to say' but this