wear a certain type of clothing that's perceived as ' common ' for them. A male Hasidic Jew just wants to be perceived as wearing a black suit, very simple. Some people may want to dress in extremely sloppy fashion, almost un-beautiful. They are trying to make a statement by doing that. Some people just want to celebrate their personal beauty, the beauty of a textile or form. They may dress-up in silk or luxurious textiles, or even very common things. Even a simple t-shirt can be very beautiful at times. Garments can be beautiful in and of themselves, or how they lay on the human form. Q: What is the role of brand in fashion? [Robin Givhan] Brands have helped people to navigate an increasingly enormous industry. Brands register in your consciousness and give you an immediate understanding of what they [ the brand ] represent. It's a form of shorthand! When you have so much information coming at you, it's very easy and soothing to gravitate towards the brands you know. Increasingly companies understand the importance of protecting their brand, preventing dilution and really defending what they have. Why? ...It's the only thing they have which allows them to immediately stand out. Q: What makes a great fashion brand? [Claudia Schiffer] A unique selling point that the world wants. Q: What is the relationship between sex, sexuality and fashion? [Robin Givhan] For a lot of women, there is this concern that by simply participating in fashion- they are