the world. Hoskins, one of the UK's most respected climate scientists, said of "that moment of epiphany": "Often what we do is provide the landscape in which St Paul can have his moment. I don't believe these come from nowhere; they come from all the information around and then it clicks for someone. We are creating the ether in which people can have that illumination." The reason we don't often hear about these Damascene moments in the business world is because they fall outside of what is considered to be the acceptable lexicon. It's just not the sort of thing you discuss around the water cooler. They also tend to be highly personal and also difficult to describe in a way that does not demean them. My own move, more than a decade ago, into the world of business and sustainability -- both as a journalist and practitioner -- was inspired by a moment of illumination, but I am careful with whom I discuss this. One of the reasons I have personal respect for Jochen Zeitz , the chairman of Puma, is because he is prepared to talk about how his experience in a Benedictine monastery inspired his campaign for businesses to value nature through the creation of environmental profit and loss accounting. Of course, epiphanies do not have to have a spiritual overtone and often are triggered by something very ordinary. Paul Polman, chief executive of Unilever , told me recently that his inspiration came from looking into his