the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light. Click on the image to see a larger version: The author, Jason Miller, is the Social Media Strategist at Marketo and a regular contributor to the Modern B2B Marketing Blog. In addition, he is an amateur comedian, Radian6 evangelist, and Seinfeld trivia champion.