is often because you don't realise how much you do know. Much of what we do in right in business is done on instinct; we don't even know we are doing it! But what is second nature to you could be a golden nugget of advice for someone else! Coming up with an angle Consider what sort of topics you talk about at networking meetings. What do you say to prospects when you are trying to win a new piece of business? What would you like people to consider you an 'expert' in? Draw on your experiences of where people typically go wrong and what you recommended they do to remedy the problem. Imagine you were developing a 'how to guide' for you clients, do any topics spring to mind as potential articles? Why not take a proactive approach and spend some time researching forward features for publications you'd like to get into. If you find something that matches your expertise, make contact and enquire about contributing, making sure to remember that most publications work at least 6-8 weeks in advance. Understand what the editor wants Remember that when it comes to submitting articles, you must follow the guidelines, even if they don't necessarily fit in with your style. I have one editor who refuses to accept any articles which have bullet points or excessive sub headings and another who will only accept articles if they are delivered in bullet point form of no more than 80 words per bullet