David Dangelo & Truthaboutabs newsletters. I looked at the tone of their voices, the writing style, how long the e-mails were, what the ratio of value/offer emails were, etc. I'm not telling you to straight up jack someone's ads and landing pages. I'm telling you to look at them for inspiration, and improve from there. If someone's running an ad for a while, chances are they're making money. Once you understand the basics, then it's time to get creative. Innovation pays. If you hit on an interesting angle, you have first movers advantage and can reap huge profits. Adapt or Die The industry is always changing. A year in our industry is like 3 years in another. Some landing pages that worked a few years ago, are now not compliant. Offers that were huge before, are now gone. It's the nature of the business. The most important thing you can do is a heavy focus on the fundamentals. At the end of the day, affiliate marketing is just combining an angle, with a traffic source, with an offer, and split testing until profitability. New media and offers will emerge, but the fundamentals will always remain the same. Conclusion Internet marketing is my craft -- I dedicate everyday trying to improve my skills and knowledge. I don't know where it's going to be a few years, or a few decades from now. But if you can make it here, you can make it anywhere. About Dr_Ngo Nice comprehensive post on making