production roles including search engine optimisation, community management and user-experience design. The trend for integrating offline and online teams in both commercial and editorial is continuing with 65% of publishers planning to combine previously independent teams during the year, the majority in advertising. Reay, who is also digital and multimedia director at the Telegraph Media Group, calls predictions that most national newspapers will fold grossly pessimistic. But Dan Cryan, Screen Digest's senior analyst, disagrees. "Haven't they noticed there's an advertising recession going on? Of course you have to diversify into digital - you'd be mad not to. But the problem with subscriptions for things like dating is that someone will come along and offer the same service for free. Look what happened with Friends Reunited." Most popular on the Guardian Today in pictures After advising tourists against travel to the cities of Jammu and Srinagar for nearly 20 years, the Foreign Office has lifted its guidelines after a fall in violence. So, Dal Lake and part of the Valley of Kashmir, one of India's most beautiful regions, are once again open to visitors