Have Deals and Special Offers on Particular Products If you have deals and special offers on popular products, make sure you run an ad for that product and include the words "deal" or "special offer" in your Google Adwords ad. People who are searching for a particular product are more likely to click on your ad if they see the word "deal" or "special offer" in the text. Make Sure Your Page Gives Them a Good Reason to Buy Now The internet is vast and potential customers often get lost when they are browsing. Even if they are tempted by what you have to offer, they may decide to check out your competitors first. So make sure your web pages give potential customers enough information and a good reason to buy right away. You could offer a limited time deal, or if you have special advantages over your competitors, state those benefits on your page. Do your best to show that you are the best business to purchase from now. Make Sure You Bring Back Customers Who Don't Buy Not everyone will buy right away. Some customers enjoy browsing and researching. But make sure they don't forget about you. An online opt in mailing list is simple to set up if you use an auto-responder like Aweber.com . Encourage potential customers to sign up by including an opt-in form on key web pages. Interested prospects may opt in to your mailing list if you promise special deals and exclusive offers,