SeatGeek, a sports ticketing site. What's unusual about SeatGeek is that the company didn't tack in a new direction because its first idea failed. They had to come up with a new idea because their first one succeeded. Jack Groetzinger says he and his teammates entered DreamIt with a company called Scribinia. "It was a Yelp.com for bloggers," Groetzinger says, "a recommendation engine for bloggers with a high degree of accuracy." The team was finding the idea difficult to monetize, though, so when a third party came along and expressed interest in buying, Groetzinger and his team, after deliberating with their DreamIt mentor, agreed. Then it was time to figure out what they'd be doing with the rest of the summer. Groetzinger says he and his partner had become familiar with ticketing for sporting events while living in Boston's Back Bay. "We knew the market in an amateur way," Groetzinger says. "We were blown away by the complete lack of data." They decided to meet that need. By the time DreamIt Venture's Demo Day came around, the team had a rudimentary site up and working to show to investors. 4. Make solid connections, and stay in touch with the alumni. It is some sign of the collegial atmosphere at many incubators that most of them refer to companies that have completed their program as alumni. Y Combinator maintains a list of alumni founders, and many of those on the list make use of it on a regular basis. Younger companies