point Don't waste time an energy developing a cracking article only for it to be rejected because of its format. If you have been commissioned to write a piece, ask for a sample copy of the publication to get a feel for how previous articles have been written and make sure you write in the style and language which matches the tone of the magazine and its readers. Get a case study! More often than not, editors want case studies to form part of the article to help illustrate how your theories can be successfully applied to the real world. Consider current and previous clients who may be happy to be used as a case study and get their approval to be used in the article ahead of schedule. If you don't have any relevant case studies, consider doing a piece of work just to get one, even if it you do it free or at a discounted rate. Case studies are priceless to editors as they prove your concepts work, and be under no illusions some editors will reject a fantastic article on the grounds that it does not include a case study. And finally spread the word Make sure you get the most mileage out of your article as possible. Not all publications demand exclusivity and many are just happy with being the first to publish it, so develop a list of outlets (online and print) to send the article to remembering that you may have to tweak