thermal and structural integrity, they can stand up to earthquakes, there's not as much expansion and contraction like in other construction materials and manufacturing is done to a much higher standard than you get with on-site construction processes. There is a strong link between quality and sustainability." The New Joneses temporary home is from a new line of modular living spaces developed by UB in collaboration with architects Elenburg Fraser. Once floor plans with the number of stories are selected,  options can be instantly and accurately costed, Argyrou says. "We are trying to make the whole design and develop process much simpler, much like buying a car online." For Tamara DiMattina, The New Joneses concept arose from "wanting to demonstrate that living sustainably isn't about going backwards. It's about innovative technology like that used by UB.  Here we have a clear example of how to be more efficient with materials, creating less waste, and developing products that are built to last." DiMattina is no stranger to The New Joneses approach.  "Second hand is my default mechanism now for clothing, furniture and decorating.  For me it's a personal challenge to find great stuff but without the same impact of buying it new. Not to say there isn't a lot of really ethically and sustainably designed and made new things; this is just how I chose to approach it." "I've always been really confused by wasteful consumption. Where does all the stuff come from? Where is it all going? How would we