who do what you love (and love what you do). By being yourself, who you really, truly are, you can find a way to live the life of your dreams! Sparrow was founded by Nicole Breit as a way to combine her love of words, her desire to support creative entrepreneurs, and her mission to live a cubicle-independent life that honoured the needs of her young children. Breit was a daytime public servant and night-time freelance wordsmith when she officially launched Sparrow in March 2012. Since then, she has turned her passion for helping entrepreneurs craft effective print and online business communications into her main gig. The heart of Sparrow is centered on the uniqueness of Breit's combination of skills and professional experience. With the soul of a poet, the mind of an editor, and the heart of a teacher, Breit possesses a sensitivity for the nuances of language, mastery of the mechanics of English, and a desire to share her knowledge through her website, blog, and her monthly newsletter. She has shared everything she knows about business writing in the ebook she co-authored with Jessica Oman, Communicating with Confidence: The Creative, Ambitious Entrepreneur's Guide to Better Business Writing (July 2012). She is also a published poet and essayist. Her debut poetry collection, I Can Make Life, was a finalist for the 2012 Mary Ballard poetry competition.