We have always stuck to our guns, running an ethical business that looks after its suppliers and delivers organic produce fresh to our customers. This uncompromising stance on both ethics and quality is something that our customers appreciate. More than half of our sales come from people who have been shopping with us for more than five years. That shows an extraordinary level of loyalty and customer support for what we do. The trend of home delivery companies doing better than supermarket organic sales has been going on for about three years now. I think it's our relentless focus and commitment to what we do. Often supermarkets don't have as much commitment to their organic produce. Just being organic is not enough. You've got to be ethical, local if possible. Putting an organic label on it and expecting people to pick it up off the shelf is not enough on its own. It's got to taste good, it's got to have a story behind it. Flavour is what comes top of customer feedback. We have a tasting team and make sure our suppliers grow the best varieties available. We've consistently been an ethical business that is becoming more important to people. Not only are we able to do it more effectively but we can tell a more compelling story. We are also competitively priced compared with supermarket organic lines. The large vegetable box, for example, averages at 20pc cheaper. Related Articles Our customer base is pretty broad, but they are