5 Messages That Need To Be in Your Brochures for Multilingual Tours If you're offering multilingual tours, you want to use your brochure to get your message out. Here are five design recommendations for your brochures. 1. Using Flags for a Brochure Rack When creating a brochure for a multilingual audio tour experiences, we recommend using the front cover of your brochure as an opportunity to visually communicate to people that you offer foreign language tour experiences. Since many of your brochures will be sitting in racks, where visual real estate is important, we recommend using flags to communicate your value proposition to foreign language visitors. This way, foreign language visitors will immediately see their flag when looking at a sea of brochures in a rack. 2. Foreign Language Tour Descriptions Translate your tour description into each of the languages that you offer. This way, a foreign language visitor picking up your brochure can read about the highlights of your tour and the reason why they should choose you.