Content_paragraphs:  Moreover, strategic communication, as a cross-cutting issue, is crucial to the
  
  ability of UNMISS to implement the four pillars of its mandate. While most
  
  stakeholders hold UNMISS in high regard and, almost unanimously, recognize the
  
  Mission’s added value, enhancing the Mission’s efforts in strategic communications
  
  could help to manage unrealistic expectations of what the Mission, with its limited
  
  resources, can accomplish. A greater understanding among stakeholders of the role
  
  and limitations of UNMISS could help the Mission to maintain its credibility, which
  
  
  
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  is vital to its ability to operate effectively. Strategic communications can and should
  
  serve protection and political goals more directly by creating a broader awareness of
  
  political processes and aspirational shifts in societal norms of gender equality. That
  
  can lead to both support for those processes and a demand for accountability when
  
  political elites fail to turn the commitments to peace that they have signed on paper
  
  into realities.