Translate the text from English to Welsh.



 
I am announcing today that following a review of the current arrangements in respect of free entry to heritage sites in Cadw’s care, I have accepted the recommendation to change the focus of the Welsh Assembly Government’s policy. In particular we will be ending the scheme which allows Welsh residents aged over 60 or 16 and under to apply for a free pass. The policy has not wholly met its intended objectives and in order to achieve these, Cadw will now be tasked with building upon its programme of free entry associated with targeted initiatives and special events. The aim will be to both increase the number and widen the profile of visitors attracted to these sites and particularly to address the needs of people with disabilities and other under\-represented groups. Passes already issued under the existing scheme will be honoured. The free entry scheme has been in operation for two and a half years and my officials in Cadw have reviewed, analysed and evaluated its effectiveness.


Since the scheme was launched in September 2008, some 30,000 free entry passes have been issued. 84% of these have been for people aged 60 and over and 16% have been for children aged 16 or under. Although more than 39,000 visits have been made using these passes this amounts to only some 1\.5% of the 1\.2 million people per year visiting those Cadw sites where there is an admission charge.


In addition the analysis undertaken by Cadw has shown that the scheme has not managed to attract the groups currently under\-represented in Cadw’s visitor profile. We see very little indication that the initiative has attracted many lower waged families \- a key issue that the policy was introduced to address.


Research and pilot projects undertaken over the last 2 years indicate that monument open days where no admission charge is made and programmes of special events, even when an admission charge is made, have greater appeal to a broader audience base. These targeted events offer a better opportunity to attract those groups within our communities currently under\-represented in Cadw’s visitor profile. I am in no doubt that they offer a more effective means of delivering on our commitment to make heritage sites in Wales more accessible to all.


The Assembly Government is therefore proposing to build on and extend the targeted initiatives Cadw already has in place to encourage a broader spectrum of visitors. The aim will be to achieve a balance between free and discounted admissions policies and investment in actions which develop enhanced public enjoyment and understanding of the heritage sites in care. Cadw will be asked to focus on activities for families and to develop events which tie into wider community aspirations and local celebrations. I expect these to include special evening visitor events which could have a social and economic benefit beyond the monument into the local economy.


The key priorities of the new approach will be to:


* retain Cadw’s free admission policy for education and learning visits, visitors with disabilities (and their companions) and other targeted incentives
* develop and expand the programme of community events and learning festivals, working with communities and local agencies, in particular targeting key areas of deprivation close to Cadw sites
* extend community engagement projects at monuments where there is a lack of community involvement or problematic behaviour
* introduce and actively promote free “Open Days” for all, supported by special events at key monuments
* sustain and wherever possible build on current programmes of interpretation and lifelong learning.


The monuments in Cadw’s care represent some of the most important jewels in Wales’ priceless collection of heritage treasures. I have been absolutely committed to ensuring that as many people as possible should be able to enjoy those treasures and I believe that this important policy change will take us a further step in that direction.







Translation:


 
Rwyf yn cyhoeddi heddiw, yn sgil adolygiad o'r trefniadau presennol o fynediad am ddim i safleoedd treftadaeth mewn gofal Cadw, fy mod i wedi derbyn yr argymhelliad i newid ffocws polisi y Lywodraeth Cynulliad Cymru. Yn benodol, byddwn yn dirwyn i ben y cynllun sy'n caniatáu i drigolion Cymru dros 60 oed neu o dan 16 oed wneud cais am docyn am ddim. Nid yw'r polisi wedi llwyr fodloni ei amcanion arfaethedig ac er mwyn cyflawni hynny mae gan Cadw y dasg o adeiladu ar eu rhaglen o fynediad am ddim sy'n gysylltiedig â mentrau wedi'u targedu a digwyddiadau arbennig. Y nod fydd i gynyddu nifer ac ehangu proffil yr ymwelwyr sy’n cael eu denu i’r safleoedd hyn, gan roi sylw yn arbennig i anghenion pobl sydd ag anableddau a grwpiau eraill sydd heb gael eu cynrychioli’n ddigonol. Bydd tocynnau sydd eisoes wedi'u rhoi o dan y cynllun presennol yn cael eu hanrhydeddu nes iddyn nhw ddod i ben. Mae'r cynllun mynediad am ddim ar waith ers dwy flynedd a hanner ac mae fy swyddogion i yn Cadw wedi adolygu, wedi dadansoddi ac wedi gwerthuso ei effeithiolrwydd.

 

Ers i'r cynllun gael ei lansio ym mis Medi 2008, mae rhyw 30,000 o docynnau mynediad am ddim wedi’u rhoi. Aeth 84% o'r rhain i bobl 60 oed a throsodd ac aeth 16% i blant 16 oed neu lai. Er bod mwy na 39,000 ymweliadau wedi’u gwneud drwy ddefnyddio’r tocynnau hyn, dim ond rhyw 1\.5% ydy hynny o'r 1\.2 miliwn o bobl y flwyddyn sy’n ymweld â’r safleoedd hynny lle mae Cadw yn codi tâl mynediad.

 

At hynny, mae dadansoddiad Cadw yn dangos nad yw’r cynllun wedi llwyddo i ddenu’r grwpiau sydd ar hyn o bryd yn cael eu tangynrychioli ym mhroffil ymwelwyr Cadw. Ychydig iawn o arwyddion sydd yno fod y fenter wedi denu llawer o deuluoedd cyflog isel – sef un mater allweddol y cafodd y polisi ei gyflwyno i fynd i'r afael ag ef.

Mae gwaith ymchwil a phrosiectau peilot dros y ddwy flynedd diwethaf yn dangos bod dyddiau agored mewn henebion lle nad oes tâl mynediad yn cael ei godi a rhaglenni o ddigwyddiadau arbennig yn apelio’n fwy at gynulleidfa ehangach, hyd yn oed pan fydd tâl mynediad yn cael ei godi. Mae digwyddiadau wedi'u targedu fel hyn yn cynnig gwell cyfle i ddenu’r grwpiau hynny yn ein cymunedau sydd ar hyn o bryd yn cael eu tangynrychioli ym mhroffil ymwelwyr Cadw. Rwyf yn sicr eu bod yn ddull mwy effeithiol i gyflawni’n hymrwymiad i sicrhau bod safleoedd treftadaeth yng Nghymru yn fwy hygyrch i bawb.

 

Mae Llywodraeth Cymru’n cynnig felly adeiladu ac ehangu ar y mentrau wedi'u targedu sydd gan Cadw eisoes i hybu sbectrwm ehangach o ymwelwyr. Y nod fydd taro cydbwysedd rhwng polisïau mynediad am ddim a mynediad gostyngol a buddsoddi mewn camau sy'n datblygu gwell mwynhad a gwell dealltwriaeth ymhlith y cyhoedd o'r safleoedd treftadaeth sydd mewn gofal. Fe ofynnir i Cadw ganolbwyntio ar weithgareddau i deuluoedd a datblygu digwyddiadau sy'n cydblethu â dyheadau cymunedol ehangach a dathliadau lleol. Rwy’n disgwyl i hyn gynnwys digwyddiadau arbennig i ymwelwyr gyda'r nos a allai gael budd cymdeithasol ac economaidd y tu hwnt i'r heneb ac i mewn i'r economi leol.

 

Dyma flaenoriaethau allweddol yr ymagwedd newydd:

* parhau â pholisi Cadw o fynediad am ddim ar gyfer ymweliadau addysgol a dysgu, ymwelwyr sydd ag anableddau (a’u cwmnïwr) a chymhellion eraill sydd wedi'u targedu
* datblygu ac ehangu'r rhaglen o ddigwyddiadau cymunedol a gwyliau dysgu, gan gydweithio â chymunedau ac asiantaethau lleol, gan dargedu’n arbennig feysydd allweddol o amddifadedd yn agos i safleoedd Cadw
* ymestyn prosiectau ymgysylltu cymunedol mewn henebion lle ceir diffyg cyfranogiad cymunedol neu ymddygiad problemus
* cyflwyno a hyrwyddo “Dyddiau Agored” di\-dâl i bawb, a’u hategu â digwyddiadau arbennig mewn henebion allweddol
* cynnal y rhaglenni presennol o ddehongli a dysgu gydol oes, gan adeiladu arnyn nhw lle bynnag y bo modd.

Yr henebion sydd o dan ofal Cadw yw rhai o'r gemau pwysicaf yng nghasgliad amhrisiadwy Cymru o drysorau treftadaeth. Rwyf wedi bod yn gwbl ymrwymedig i sicrhau bod cynifer o bobl â phosibl yn gallu mwynhau’r trysorau hynny, a chredaf bydd newid y polisi pwysig hwn yn mynd â ni gam ymhellach i'r cyfeiriad hwnnw.