Translate the text from English to Welsh.



 
To raise awareness of this fact and encourage more employers to recognise the importance of retraining, retaining and recruiting older workers the Welsh Government has launched a campaign today.    

 The ‘People don’t have a Best Before Date’ campaign points out the critical importance of older workers to businesses. It is the latest initiative under the Welsh Government’s Age of Investment drive to ensure Wales has the skills it needs to compete in the global marketplace, both now and in the future.

 The Welsh Government has teamed up with Learning and Work Institute, Business in the Community (BITC) Cymru and the Older People’s Commissioner for Wales to launch the marketing campaign, which seeks to challenge stereotypes, demonstrate the value of a multigenerational workforce and encourage employers to continually invest in skills throughout their colleagues’ working lives.

 A number of workers from a cross\-section of exemplar Welsh businesses that have shown a commitment to investing in an all\-age workforce are supporting the ‘People don’t have a best before date’ campaign and their stories will feature prominently in the campaign’s promotional materials.  

 Using a mix of radio and digital advertising and downloadable advice guides and toolkits, the campaign aims to illustrate to employers the tangible business benefits of creating a skilled, effective, multi\-generational workforce.

 Harding Evans is one of the companies supporting the campaign. Practice Director, Joy Phillips, said the business was committed to investing in the recruitment, retention and retraining of older employees. 

 
> “People both young and old want to develop and if you don’t give them the opportunity then you will lose them. We believe having a multi\-generational workforce not only benefits the individuals but will address any future skills shortages and again make a difference to the business in the long\-term by securing our future owners.”

 Commenting on the launch of this campaign and highlighting why it has never been more important for companies to recognise how valuable their older worker are, Skills and Science Minister, Julie James, said: 

 
> “Older workers are vital for the future prosperity of our economy and our businesses. Retaining people, developing their skills throughout their working life and recruiting older workers has never been more critical to business survival as well as growth.
> 
>  “Our workforce in Wales is getting older and young people joining the labour market will not fill all of the vacancies. This campaign is designed to encourage all employers – but particularly SMEs where the loss of skills and cost of recruitment can be more consequential – that they need older workers to survive and grow. 
> 
>  “We hope it will reinforce the issue to Welsh businesses of all sizes and give them practical advice on how they can manage and retain the skills and experience of their older workers, and appeal to the market of older recruits.”

 The campaign is being supported by BITC Cymru, Learning and Work Institute Wales and the Older People’s Commissioner for Wales. 

 Matt Appleby, Director of BITC Cymru, explained why they were keen to get involved.

 
> “This campaign carries a really important message for Welsh business. With pension changes, people staying fitter and living longer, and many companies struggling to recruit the talent they need, businesses need to make the most of their older workers’ potential and continue to inspire, hire and develop people throughout their working lives.”

 David Hagendyk, Director of Learning and Work Institute Wales, said they had been keen to launch the campaign during their Skills for Work Week:

 
> “People often leave work before they are ready to, taking their skills and experience with them. Employers across Wales need to take steps to try and keep their staff longer, by offering flexible working patterns or retraining into different roles.”

 Sarah Rochira, Older People’s Commissioner for Wales said that as well as retraining, and retaining employees, the recruitment of new older workers was also a key issue.

 
> “It is important that older people have the opportunity to remain in or regain employment as they can play a key role in the workplace. This campaign will help employers to think more closely about the value of employing older people and utilising their wealth of knowledge and experience in the workplace, as well as the benefits that remaining in work can have on older people’s health and wellbeing.”

 The Welsh Government’s Age of Investment campaign promotes the need for wider skills development to help businesses and individuals to thrive and prosper.  Employers are encouraged to invest more in the skills of their workforce and individuals of all ages are encouraged to develop the skills they need for a successful working life. 

 For employers looking for more information on how they can invest in the skills of their older workers, the Welsh Government’s Skills Gateway for Business (external link) has a range of advice and guidance. 







Translation:


 
Heddiw, mae Llywodraeth Cymru wedi lansio ymgyrch codi ymwybyddiaeth o’r ffaith hon ac i annog mwy o gyflogwyr i gydnabod pwysigrwydd ailhyfforddi, cadw a recriwtio gweithwyr hŷn.    

 Mae’r ymgyrch ‘Nid oes gan unrhyw un Ddyddiad ar ei Orau Cyn’ yn pwysleisio pwysigrwydd gweithwyr hŷn i fusnesau. Dyma’r fenter ddiweddaraf o dan ymgyrch Oes o Fuddsoddi Llywodraeth Cymru i sicrhau bod gan Gymru y sgiliau sydd eu hangen i gystadlu yn y farchnad fyd\-eang, nawr ac yn y dyfodol.

 Mae Llywodraeth Cymru wedi uno â’r Sefydliad Dysgu a Gwaith, Busnes yn y Gymuned Cymru a Chomisiynydd Pobl Hŷn Cymru i lansio’r ymgyrch farchnata, sy’n ceisio herio stereoteipiau, dangos gwerth gweithlu o bob oedran ac annog cyflogwyr i barhau i fuddsoddi mewn sgiliau gydol oes waith eu cydweithwyr.

 Mae nifer o weithwyr o drawstoriad o fusnesau yng Nghymru sy’n esiampl i eraill ac wedi dangos ymrwymiad i fuddsoddi mewn gweithlu pob oedran yn cefnogi’r ymgyrch ‘Nid oes gan unrhyw un Ddyddiad ar ei Orau Cyn’ a bydd eu straeon yn rhan amlwg o ddeunyddiau hyrwyddo’r ymgyrch.  

 Gan ddefnyddio cymysgedd o hysbysebion radio a digidol a chanllawiau cyngor a phecynnau cymorth y gellir eu lawrlwytho, nod yr ymgyrch yw dangos i gyflogwyr beth yw manteision pendant creu gweithlu medrus, effeithiol, sy’n cynnwys pob oedran.

 Harding Evans yw un o’r cwmnïau sy’n cefnogi’r ymgyrch. Dywedodd Cyfarwyddwr y Practis, Joy Phillips, fod y busnes wedi ymrwymo i fuddsoddi mewn recriwtio, cadw ac ailhyfforddi gweithwyr hŷn. 

 
> “Mae pobl ifanc a hŷn yn awyddus i ddatblygu ac os na fyddwch chi’n rhoi cyfle iddyn nhw fe fyddwch chi’n eu colli. Rydym yn credu bod cael gweithlu pob oedran nid yn unig o fudd i’r unigolion ac yn mynd i’r afael ag unrhyw brinder sgiliau yn y dyfodol ond hefyd yn gwneud gwahaniaeth i’r busnes yn y tymor hir drwy sicrhau perchnogion yn y dyfodol.”

 Wrth sôn am lansio’r ymgyrch a pham ei bod hi’n bwysicach nag erioed i gwmnïau gydnabod pa mor werthfawr yw eu gweithwyr hŷn, dywedodd y Gweinidog Sgiliau a Gwyddoniaeth, Julie James:

 
> “Mae gweithwyr hŷn yn hanfodol ar gyfer ffyniant ein heconomi a’n busnesau yn y dyfodol. Nid yw cadw pobl, datblygu eu sgiliau gydol eu hoes waith a recriwtio gweithwyr hŷn erioed wedi bod mor allweddol i oroesiad a thwf busnesau.
> 
>  “Mae gweithlu Cymru yn heneiddio ac ni fydd digon o bobl ifanc ar gael i lenwi’r swyddi gwag i gyd. Nod yr ymgyrch hon yw annog pob cyflogwr – ond busnesau bach a chanolig yn enwedig, y mae colli sgiliau a chostau recriwtio’n gallu effeithio’n waeth arnyn nhw – i gyflogi gweithwyr hŷn er mwyn goroesi a thyfu. 
> 
>  “Gobeithio y bydd yn cadarnhau pwysigrwydd y mater i fusnesau o bob maint yng Nghymru ac yn rhoi cyngor ymarferol iddyn nhw ar sut y gallan nhw reoli a chadw sgiliau a phrofiad eu gweithwyr hŷn, ac apelio at farchnad y gweithwyr hŷn.”

 Mae’r ymgyrch yn cael ei chefnogi gan BITC Cymru, Sefydliad Dysgu a Gwaith Cymru a Chomisiynydd Pobl Hŷn Cymru.

 Matt Appleby, Cyfarwyddwr BITC Cymru, sy’n egluro pam roedden nhw’n awyddus i gymryd rhan.

 
> “Mae’r ymgyrch hon yn cyflwyno neges bwysig iawn i fusnesau Cymru. Gyda newidiadau pensiwn, mae pobl yn aros yn fwy heini ac yn byw’n hirach, ac mae llawer o gwmnïau’n cael trafferth i recriwtio’r doniau maen nhw eu hangen, ac felly mae angen i fusnesau wneud y gorau o botensial eu gweithwyr hŷn a pharhau i ysbrydoli, cyflogi a datblygu pobl gydol eu hoes weithio.”

 Dywedodd David Hagendyk, Cyfarwyddwr Sefydliad Dysgu a Gwaith Cymru, eu bod wedi bod yn awyddus i lansio’r ymgyrch yn ystod Wythnos Sgiliau Gwaith:

 
> “Mae pobl yn rhoi’r gorau i weithio cyn eu bod yn barod yn aml, gan fynd â’u sgiliau a’u profiad gyda nhw. Mae angen i gyflogwyr ledled Cymru gymryd camau i geisio cadw eu staff am gyfnod hirach, drwy gynnig patrymau gwaith hyblyg neu eu hailhyfforddi mewn swyddi gwahanol.”

 Dywedodd Sarah Rochira, Comisiynydd Pobl Hŷn Cymru, fod recriwtio gweithwyr hŷn newydd hefyd yn fater allweddol yn ogystal ag ailhyfforddi a chadw gweithwyr.

 
> “Mae’n bwysig bod pobl hŷn yn cael cyfle i aros mewn gwaith neu ailafael mewn gwaith gan eu bod yn gallu gwneud cyfraniad allweddol yn y gweithle. Bydd yr ymgyrch hon yn helpu cyflogwyr i feddwl yn fwy gofalus am werth cyflogi pobl hŷn a defnyddio eu cyfoeth o wybodaeth a phrofiad yn y gweithle, yn ogystal â’r effaith gadarnhaol y mae parhau mewn gwaith yn gallu ei chael ar iechyd a lles pobl hŷn.”

 Mae ymgyrch Oes o Fuddsoddi Llywodraeth Cymru’n hyrwyddo’r angen i ddatblygu sgiliau ehangach i helpu busnesau ac unigolion i ffynnu a llwyddo. Anogir cyflogwyr i fuddsoddi mwy yn sgiliau eu gweithlu ac unigolion o bob oed i ddatblygu’r sgiliau maen nhw eu hangen ar gyfer oes waith lwyddiannus.

  I gyflogwyr sydd am gael mwy o wybodaeth am sut y gallant fuddsoddi yn sgiliau eu gweithwyr hŷn, mae gan Borth Sgiliau i Fusnes Llywodraeth Cymru (dolen allonol) gyngor a chanllawiau amrywiol.