Translate the text from English to Welsh.



 
London’s Design Museum has recently announced the nominees for the 10th anniversary edition of the Beazley Designs of the Year award.  The annual award and accompanying exhibition, which takes place at the Design Museum’s site in Kensington, West London, looks to celebrate more than 60 of the best design projects from all over the world during the last 12 months.  The overall winner from last year was Ikea’s flat\-packed refugee shelter Better Shelter. 


Alongside Smörgåsbord’s work on the Wales Nation brand thirteen projects have been nominated in the Graphics category, ranging from the creation of a Refugee Nation Flag designed for the first ever Olympic refugee team to a new logo and identity for the Reykjavik Art Museum. 


The refreshed Wales nation brand was first introduced in January 2016 through the Year of Adventure tourism campaign. The work was conducted in response to Welsh Government’s ambitions to develop a more integrated approach to promoting Wales to the world as a place to visit, trade, invest and live.


At the heart of the new approach is a confident new strategy and compelling narrative that provides a platform for promoting Wales internationally. Another key aspect of the brand is the visual identity, including a core marque featuring a contemporary rendering of the familiar dragon icon from Wales’ national flag. There is also a distinctive new photography style and a bespoke typeface, Cymru Wales Sans inspired by the Welsh typographical heritage including digraphs unique to the Welsh language.


The award nomination for the Beazley Designs of the Year exhibition focuses in particular on the new typeface.  This follows a previous accolade from the European Design Awards 2017 where the typeface won the prestigious Best of Show Gold for overall design across all categories.  Recognition for the new approach has also come from the travel sector with awards won at the 2017 Travel Marketing Awards. 


Dylan Griffith from Smörgåsbord, explains: 



> “Wales has its own language and Welsh is one of the oldest languages in Europe. Bearing few similarities to English, we felt it was necessary to create a bespoke typeface that brings the country’s rich history and the provenance of the Welsh language to the forefront. The Cymru Wales Sans typeface is the cornerstone of the new Wales brand and has quickly become the golden thread that unifies the graphic language across all sectors.”


Cabinet Secretary for the Economy and Infrastructure, Ken Skates, said: 



> “Our aim was to create a compelling and visually consistent identity to help reveal new, engaging stories about Wales to complement our country’s rich history, beauty and culture. Being shortlisted for this prestigious award shows that our innovative approach is standing out in the global marketplace.   
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> “This approach has received a fantastic response through the Year of Adventure and Year of Legends campaigns. It has also been used to strengthen how we present Wales as a location for businesses to trade and invest, the quality of our food and drink, and has even been used as a foundation for a successful campaign to recruit more GPs into Wales. I am delighted by the level of support and enthusiasm the new approach has already attracted – particularly from the tourism and business community in Wales, and also from quality private sector brands who have shown an interest in working more closely with us to promote Wales to the world.
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> “Although these awards are important, we’ve also seen evidence that the new Wales brand approach and associated campaigns are already making a difference to the economy.  For example, Visit Wales’ 2016 campaign generated an additional £370 million for the Welsh economy – which is an 18% increase on 2015\.”







Translation:


 
Mae Amgueddfa Ddylunio Llundain wedi cyhoeddi’r enwebeion ar gyfer degfed penblwydd gwobr Ddylunio flynyddol Beazley.  Mae’r wobr flynyddol a’r arddangosaf sy’n cyd\-fynd â hi, sy’n digwydd ar safle’r Amgueddfa Ddylunio yn Kensington, Gorllewin Llundain, yn bwriadu dangos dros 60 o’r prosiectau dylunio gorau ledled y wlad yn ystod y 12 mis diwethaf.  Enillydd cyffredinol y llynedd oedd lloches ffoaduriaid mewn pecyn fflat gan Ikea, sef Better Shelter.  


Ynghyd â gwaith Smörgåsbord, mae tri prosiect ar ddeg wedi eu henwebu yn y categori Graffeg, yn amrywio o Faner Cenedl y Ffoaduriaid a gynlluniwyd ar gyfer y tîm cyntaf o ffoaduriaid yn y Gemau Olympaidd; i logo a delwedd newydd ar gyfer Amgueddfa Gelf Reykjavik. 


Cafodd brand newydd Cymru ei gyflwyno yn gyntaf ym mis Ionawr 2016 drwy’r ymgyrch dwristiaeth Blwyddyn Antur.  Cynhaliwyd y gwaith i ymateb i awydd Llywodraeth Cymru i ddatblygu dull mwy integredig o hyrwyddo Cymru i’r byd fel lle i ymweld ag ef, masnachu, buddsoddi a byw ynddi.  


Yn ganolog i’r dull newydd hwn o hyrwyddo, mae strategaeth newydd hyderus a disgirifad atyniadol sy’n rhoi platfform i hyrwyddo Cymru yn rhyngwladol.  Agwedd allweddol arall y brand yw’r ddelwedd weledol, gan gynnwys portread modern o’r ddraig ar faner Cymru.  Mae dull newydd o dynnu lluniau hefyd a theip pwrpasol,  Cymru Wales Sans, wedi’i ysbrydoli gan dreftadaeth Cymru yn y byd argraffu, gan gynnwys y llythrennau dwbl sy’n unigryw i’r Gymraeg.   


Mae’r enwebiadau ar gyfer arddangosfa flynyddol Dyluniadau Beazley yn canolbwyntio’n bennaf ar y ffurfdeip newydd.  Mae hyn yn dilyn y broliant blaenorol gan Wobrau Dylunio Ewropeaidd 2017 ble yr enillodd y ffurfdeip y Wobr Aur ar gyfer y dyluniad gorau yn y sioe ar draws bob categori.  Mae’r sector teithio wedi cydnabod y dull newydd o weithio hefyd gan iddynt ennill gwobrau yng Ngwobrau Marchnata Teithio 2017\.


Fel yr eglurodd Dylan Griffith o Smörgåsbord’s: 



> “Mae gan Gymru ei hiaith ei hun a’r Gymraeg yw un o ieithoedd hynaf Ewrop.  Gan ei bod yn wahanol iawn i’r Saesneg, roeddem yn teimlo bod angen creu ffurfdeip pwrpasol sy’n rhoi lle amlwg i hanes cyfoethog y wlad a tharddiad y Gymraeg.  Y ffurfdeip Cymru Wales Sans yw conglfaen brand newydd Cymru, ac mae wedi dod yn fath o linyn aur sy’n uno’r gwaith graffeg ar draws pob sector.”


Meddai Ken Skates, Gweinidog yr  Economi a’r Seilwaith:  



> “Ein nod oedd creu hunaniaeth atyniadol a chyson yn weledol i helpu i adrodd storïau newydd, diddorol am Gymru, i ategu hanes, prydferthwch a diwylliant cyfoethog ein gwlad.  Mae bod ar y rhestr fer ar gyfer y wobr amlwg hon yn dangos bod ein dull arloesol o weithio yn sefyll allan yn y farchnad fyd\-eang.  
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> “Mae’r dull hwn o weithio wedi derbyn ymateb gwch drwy’r ymgyrchoedd Blwyddyn Antur a Blwyddyn y Chwedlau.  Mae hefyd wedi ei ddefnyddio i wella ein dull o gyflwyno Cymru fel lleoliad i fusnesau fasnachu a buddsoddi, ansawdd ein bwyd a’n diod, ac mae wedi ei ddefnyddio ar gyfer ymgyrch lwyddiannus i recriwtio mwy o Feddygon Teulu yng Nghymru.  Rwy’n falch iawn o lefel y cymorth a’r brwdfrydedd y mae’r dull newydd hwn o weithio eisoes wedi ei ddenu – yn enwedig o’r gymuned twristiaeth a busnes yng Nghymru, a hefyd o frandiau o safon o’r sector preifat sydd wedi dangos diddordeb i gydweithio’n agosach â ni i hyrwyddo Cymru i’r byd.   
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> “Er bod y gwobrau hyn yn bwysig, rydym hefyd wedi gweld tystiolaeth bod brand newydd Cymru a’r ymgyrchoedd cysylltiedig eisoes yn gwneud gwahaniaeth i’r economi.  Er enghraifft, daeth £370 miliwn yn ychwanegol i economi Cymru o ganlyniad i ymgyrch Croeso Cymru 2016  – sef cynnydd o 18% o gymharu â 2015\.”