Title Pink Ribbons, Inc. Overview Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a dream cause, becomes obfuscated by a shiny, pink story of success. Tagline Capitalizing on hope. Genres Documentary Keywords marketing, breast cancer, corporatism, woman director Production Companies National Film Board of Canada NFB Production Countries United States of America, Canada Spoken Languages English Original Language en Runtime minutes 97 Release Year 2011
Worldwide box office revenue: approximately 0 million USD