How much does this cost to the nearest dollar?

Buttonsmith Van Gogh Sunflowers Sidekick Retractable Badge Reel - Extra Heavy Duty - Carabiner and Key Ring - Made in The USA
Carry your cardkey in style with this top-of-the-line super-premium American-made badge reel. This reel has a single permanently-affixed design; if you want to be able to swap the tops, please order one of the Tinker Reel variations. Built on the Key-Bak Sidekick retractors, they are tested in excess of pulls and guaranteed for a full year. These will get you through the door with a touch of panache! Please note that these reels do NOT have swappable tops. Guaranteed in full for one year by Buttonsmith. This design is based on a Vincent Van Gogh's painting of sun

Price is $17.00
Price: $16.99