How much does this cost to the nearest dollar?

Buttonsmith® Nurse Rosie Deluxe Retractable Heavy Duty Key Reel With Alligator Clip and 24 inch Heavy Duty Cord - Made in the USA, 1 Year Warranty
Carry your keys in style with this top-of-the-line super-premium American-made retractable reel. Built on the Key-Bak MINI-BAK retractors, they are tested in excess of pulls and guaranteed for a full year. With a heavy-duty 24 cord, a high-strength corrosion-resistant reel case, a stainless rotating alligator clip, and a key ring attachment, this will help you keep your keys where you need them. Please note that these reels come in different variations with a rotating alligator clip, a belt clip, or a pin back, and designed either to hold a card key

Price is $12.00
Price: $11.99