Remember that almost everything will take more time and cost more money than you expect. Virtually nothing goes according to plan because one doesn’t plan for the things that go wrong. I personally assume things will take about one and a half times as long and cost about one and a half times as much because that’s what I’ve typically experienced. How well you and the people working with you manage will determine your expectations.

Do What You Set Out to Do. The organization, like the individual, has to push through to results in order to succeed—this is step five in the 5-Step Process.

While recently cleaning up a huge pile of work products from the 1980s and 1990s, I came across boxes and boxes full of research. There were thousands of pages, most covered with my scribbles, and I realized that they represented just a fraction of the effort I’d put in. At our fortieth-year celebration I was given copies of the almost ten thousand Bridgewater Daily Observations that we’d published. Every one of them expressed our deepest thinking and research about markets and economies. I also stumbled across the manuscript of an eight-hundred-page book that I wrote but then got too busy to publish, and countless other memos and letters to clients, research reports, and versions of the book you’re reading now. Why did I do all these things? Why do others work so hard to achieve their goals?
