When I treated my employees like extended family, I found that they typically behaved the same way with each other and our community as a whole, which was much more special than having a strictly quid pro quo relationship. I can’t tell you how many people would do anything in their power to help our community/company and wouldn’t want to work anywhere else. This is invaluable.

As Bridgewater grew, my ability to have quality personal contact with everyone faded, but this wasn’t a problem because the broader community embraced this way of being with each other. This didn’t just happen; we did a lot to help it along. For example, we put into place a policy that we would pay for half of practically any activities that people want to do together up to a set cap (we now support more than a hundred clubs and athletic and common-interest groups); we paid for food and drink for those who hosted potluck dinners at their houses; and we bought a house that employees can use for events and celebrations. We have Christmas, Halloween, Fourth of July, and other parties that often include family members. Eventually, others who valued this kind of relationship took responsibility for it and it spread to become a cultural norm so that I could just sit back and watch beauty happen.

What about the person who doesn’t give a damn about all of this meaningful relationship stuff, who just wants to go into work, do a good job, and receive fair compensation? Is that okay? Sure it is, and it’s common for a significant percentage of employees. Not everyone feels the same or is expected to feel the same about the community. It’s totally okay to opt out. We have all sorts of people and respect whatever they want to do on their own time, as long as they abide by the law and are considerate. But these are not the folks who will provide the community with the skeletal strength of commitment that is essential for it to be extraordinary over very long periods of time.
