Hate For People
If we start with the hate then we cannot give them dawat, which is our actual responsibility, similarly in Quran, we see messengers trying their absolute best to somehow give dawat to their people despite their consistent disbelief, they are worried about their people and their end, we should have the same attitude, our responsibility is to give them the message of Islam with wisdom and kindness. What they choose to do with their lives is their headache and they will bear the consequences for it but if we begin with hate, we cannot do Dawwah.