Limits On Business Profits
Islam does not pose any limitations on the amount of profits you can earn. The reason you want to sell your product at any given price point is a business decision which could be ethical or unethical. As long as such reason is not unethical, a higher price tag within itself is not prohibited in Islam. With that said, higher price on a product does not necessarily translate into higher revenues for a business. If you sell 100 units of a product at $10 each, your revenue is much higher than if you sell only 20 units for $40 each. Pricing is a function of supply and demand, and determining the proper price point for any given product in any given market is a key business decision which can be a determining factor in the success and the failure of a business.