Marketing &amp; Brand Manager for DeFi / Web3 Startup - Internship
Company: Lobster
Location:  Paris France
Tags: brand, intern, entry-level, marketing, non-tech, blockchain, defi, discord

Location: Paris 13th (Station F)Start: Flexible (from January 2024)Duration: 6 months (end-of-study internship)

Introduction to Lobster

At Lobster, we’re building cutting-edge solutions to tackle one of the biggest challenges in decentralized finance: managing liquidity effectively in complex protocols like Uniswap v3 and AAVE.

Over the years, we’ve developed a product capable of executing advanced, delta-neutral strategies that minimize risks like impermanent loss while optimizing capital efficiency. Our mission is to empower liquidity providers with tools to participate in decentralized finance with confidence and control.

As we prepare for a pivotal Token Generation Event (TGE), we are focused on growing a vibrant and engaged community around our project. This is where you come in. We’re looking for a proactive and creative Marketing & Brand Management Intern to help lead our content creation, branding efforts, and community engagement strategies during this exciting phase.

Why Join Lobster?

Web3 Innovation: Be part of a startup solving complex problems at the forefront of DeFi.

TGE Marketing: Shape the launch of Lobster’s token, a cornerstone in our growth strategy.

Community Building: Play a key role in developing and growing Lobster’s community of DeFi enthusiasts, liquidity providers, and developers.

Creative Freedom: Help define Lobster’s voice and branding while working with a collaborative and dynamic team.

Growth Marketing Focus: Experiment with innovative approaches to drive user engagement and adoption.

Vos missions

TGE Marketing Strategy:

Plan and execute marketing campaigns for Lobster’s Token Generation Event, driving awareness and engagement.
Ensure consistent and professional messaging and visuals across all materials related to the TGE.

Community Growth and Engagement:

Develop strategies to grow and engage Lobster’s community on platforms like Twitter, Telegram, and Discord.
Leverage Web3-specific engagement tools like Zealy and Galxe to foster participation and reward community members.
Organize and manage AMA (Ask Me Anything) sessions to strengthen the connection between Lobster and its community.

Growth Marketing:

Identify and execute innovative growth strategies to attract new users, measure success through KPIs, and adapt campaigns accordingly.
Use gamification and reward-based systems to boost community involvement and retention.

Relationship Management:

Build and maintain relationships with DeFi protocols, decentralized exchanges (DEXes), and ecosystem partners.
Collaborate on co-marketing initiatives and community events with partners to increase Lobster’s reach.

Content Creation:

Create high-quality, engaging content for blogs, social media, and thought-leadership articles to communicate Lobster’s mission and solutions.
Simplify and explain complex DeFi concepts like impermanent loss and delta-neutral strategies to make them accessible to a broader audience.

Brand Development:

Refine and enhance Lobster’s brand identity, ensuring a cohesive and professional presence across all channels.
Align branding efforts with the technical sophistication and innovation behind Lobster’s solutions.

Vos compétences

What We’re Looking For

Marketing Tools & Platforms:

Proficiency in social media management tools and platforms like Twitter, Telegram, Discord, and Web3-specific tools (e.g., Zealy, Galxe).

Familiarity with graphic design tools (e.g., Canva, Figma, Adobe Suite) is a strong plus.

Web3 Knowledge:

Strong understanding of DeFi concepts, liquidity management, and tokenomics.

Ability to communicate complex blockchain topics effectively to both technical and non-technical audiences.

Community Building & Growth Marketing:

Experience or interest in building and managing online communities.

Ability to execute growth marketing campaigns, leveraging data to optimize performance.

Proactive and Resourceful:

A self-starter who takes initiative, identifies opportunities, and drives projects independently.

Curious and eager to explore emerging trends in Web3 and bring fresh ideas to the table.

Who You Are

A final-year student looking for an end-of-study internship in marketing, communication, or a related field.
Passionate about Web3, blockchain, and decentralized finance.
Creative, organized, and detail-oriented with a strong sense of ownership over your work.
Fluent in English (written and spoken).

Avantages

What We Offer

Hands-on experience with TGE marketing and community building in a fast-paced Web3 environment.
Opportunity to collaborate with experienced professionals and influential partners in the DeFi space.
A chance to make a tangible impact on the growth and success of a cutting-edge Web3 project.
Stipend to be determined based on experience.
Access to Station F, one of the biggest startup campus in the world, at Binance space

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