Selecting the Frameworks
Choose 4 script frameworks for each UGC Brief
- UGC Factory’s Core Framework Steps
- Hooks (aka Attention-Grabber / Bold Claim)
- Testimonial (aka Personal Story)
- Problems (aka Pain Points)
- Solution / Benefit / Objection Handling
- Product / Key Selling Points
- Comparison (bad alternative / competitor)
- CTA / Offer