IDC FutureScape: Worldwide Sustainability/ESG 
2023 Predictions — Asia/Pacific (Excluding Japan) 
Implications
Positioning for Success — Opportunities for Tech Sales and Tech 
Marketers
Melvie M. Espejo
Sustainability Research and Practice Lead
Sustainable Strategies and Technologies
IDC Asia/Pacific
January 2023
A Complimentary Excerpt from IDC Marketing

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In This PowerPoint
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This PowerPoint is an excerpt of the accompanying piece to the main IDC FutureScape 2023 report of the same topic. 
It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders. 
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To read the complete accompanying piece written with guidance for tech sales leaders and tech marketing leaders, 
please refer to IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions — Asia/Pacific (Excluding Japan) 
Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders (IDC #AP50053023, January 
2023).
•
To read the full predictions report, please refer to IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions —
Asia/Pacific (Excluding Japan) Implications (IDC #AP50052623, January 2023).
•
Other documents you may find useful include IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions (IDC 
#US48709922, October 2022).

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PREDICTION TIMING
COST/COMPLEXITY TO ADDRESS
2024
2025
2026
2023
2027
2028
Higher
Lower
IDC FutureScape:
Sustainability/ESG Worldwide and Asia/Pacific (Excluding Japan) 
Implications — Figure 1
Source: IDC, 2022
APEJ
Worldwide
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By 2024, 50% of A2000 companies will capture their carbon data and report their 
enterprisewide carbon footprint using quantifiable metrics compared with 30% today.
By 2026, ESG performance will be viewed as a top 3 decision factor for IT equipment 
purchases and over 50% of RFPs will include metrics regarding carbon emissions, material 
use, and labor conditions.
By 2025, more than 50% of A2000 organizations will require datacenter providers to 
disclose to them their energy usage, use of renewable energy sources, and recyclable IT 
equipment.
By 2026, circularity will become a key component of product life-cycle management (PLM) 
and 60% of Asia/Pacific organizations will require their IT equipment vendors and partners 
to provide end-to-end visibility of their sustainability process.
By 2024, 30% of A2000 companies will leverage ESG data management platforms to steer 
ESG KPIs via a centralized system of record for reporting purposes and real-time 
operational decision-making support.
By 2026, 50% of A2000 companies will have assigned a chief sustainability officer 
responsible for meeting their organization's ESG goals and making ESG-related IT 
purchasing decisions.
By 2023, ESG performance will become a standard component for third-party risk 
assessment with 20% of A2000 companies placing greater weight on these risks than 
security, financial, or operational risks.
By 2025, 30% of ESG services engagements will require a managed services component to 
better address the long-term nature and intense data needs of sustainable transformation 
and ESG reporting.
By 2026, 70% of organizations with integrated planning and execution will achieve improved 
operational efficiencies leading to distinctive business benefit of improved ESG and financial 
performance.
By 2027, 40% of use cases for sustainability/ESG software in Asia/Pacific will have a strong 
focus on social sustainability topics due to organizations' more integrated approaches to 
ESG.

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Predictions at a Glance
By 2024, 50% of A2000 companies will capture their carbon data 
and report their enterprisewide carbon footprint using 
quantifiable metrics compared with 30% today.
COO/CIO, head of sustainability 
transformation, and line-of-
business (LOB) heads
Build data confidence in carbon data 
management services. Tech leaders 
need to be transparent, coherent in 
their taxonomy and processes, and up 
to date in changes in carbon data 
reporting regulations.
Emphasize the why of carbon data 
tracking (importance) and the how 
of products,  services, and offerings.
By 2026, ESG performance will be viewed as a top 3 decision 
factor for IT equipment purchases and over 50% of RFPs will 
include metrics regarding carbon emissions, material use, and 
labor conditions.
CEO, CFO, COO, CIO, head of 
procurement, head of sales and 
marketing, and head of digital 
and sustainability transformation
Strengthen and report the tech 
organization’s ESG performance. 
Execute environmental, social, and 
governance (ESG) strategies within 
own operations.
Amplify your company’s ESG 
strategies, performance, and 
successes. Priority procurement is a 
reward for tech leaders that can 
demonstrate better ESG 
performance than competitors.
By 2025, more than 50% of A2000 organizations will require 
datacenter providers to disclose to them their energy usage, use 
of renewable energy sources, and recyclable IT equipment.
CIO, head of procurement, head 
of corporate communications, 
and head of sustainability 
transformation
Demonstrate sustainability 
accountability by disclosing energy 
usage, energy transition plans, and 
value chain supplier management.
Publish sustainability reports that 
emphasize programs in energy 
transition and sustainability 
procurement.
By 2026, circularity will become a key component of product life-
cycle management (PLM) and 60% of Asia/Pacific organizations 
will require their IT equipment vendors and partners to provide 
end-to-end visibility of their sustainability process.
CFO, head of procurement, head 
of sales, and head of 
sustainability transformation
Stay on top of and influence the 
sustainability practices of one’s own 
supply value chain.
Highlight partnerships with green 
suppliers and publication of plans 
and programs that integrate 
circularity principles in business 
operations.
Prediction
Customer Targets
Lead Challenge for 
Tech Sales Leaders
Top Priority for Tech 
Marketing Leaders
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Call to Action for Tech Sales and Tech Marketing
Build credibility through your own sustainability/ESG practice.
Walk the talk. Sustainability is a business model that is successfully monetized if  it is 
also operationalized. With companies looking to build an ecosystem of similarly 
minded partners, tech leaders need to find away to adapt their sustainability agenda 
if they want to fulfill client requirements related to sustainability/ESG. For example, a 
tech provider of ESG reporting that has pilot-tested and used its software to resolve 
its own ESG challenges will have an advantage over companies that sell ESG products 
and services as an off-the-shelf commodity.
TECH SALES:
Positioning for 
Success
Kindly refer to the full report to get more guidance for Tech Sales & Tech Marketers
Demonstrate your expertise through thought pieces.
Sustainability in business is still a relatively new concept; even the definition of what is 
and is not can vary among companies and industries. This newness brings 
opportunities for providers that can demonstrate a deep understanding of what 
sustainability is all about in the context of business and its impact on people, 
processes, and products.
TECH MARKETERS:
Positioning for 
Success

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Learn More
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IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions (IDC #US48709922, October 2022)
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IDC’s Worldwide C-Suite Survey, 2022: Perspectives from Executives Overseeing the Sustainability 
Function(IDC #US49931722, December 2022)
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Expectations Meet Reality in the Energy Transition: Perspectives from IDC's Worldwide Energy Transition 
Survey, 2022 (IDC #US49548622, August 2022)
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Market Analysis Perspective: Asia/Pacific Regional Datacenter Operations and Colocation Services Market 
Trends, 2022 (IDC #AP46315720, July 2022)
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Worldwide Environmental, Social, and Governance Risk Management Software Market Shares, 4Q21: 
Proliferation in the Vendor Landscape (IDC #US48946322, April 2022)

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