We have the pleasure of presenting to you the Sustainability Report of Polsat Plus Group on non-financial 
information which describes our activities in 2021. This publication has been developed in compliance with 
the Global Reporting Initiative Standard (the Core option) as well as in line with the amended Polish 
Accounting Act. Our report covers the information on Cyfrowy Polsat Capital Group, and in particular the data 
related to the following companies: 
● Cyfrowy Polsat S.A 
● Polkomtel Sp. z o.o. 
● Telewizja Polsat Sp. z o.o. 
● Netia Capital Group 
This document is a conversion to pdf format of the official social responsibility report of Polsat Plus Group 
issued in xhtml format. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Warsaw, 24 March 2022

3
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table of contents 
Letter of the President of the Management Board 
5 
1. 
Our business 
9 
1.1. 
Key figures 
9 
1.2. 
Industry environment and business model of Polsat Plus Group 
10 
1.3. 
What we offer our customers? 
13 
1.4. 
Opportunities and risks 
18 
2. 
Our strategy in a nutshell 
27 
2.1. 
Key figures 
27 
2.2. 
Who are our stakeholders? 
27 
2.3. 
Strategy 2023+ of Polsat Plus Group 
33 
2.4. 
ESG Strategy 
38 
2.5. 
Our social mission 
39 
Care for safety 
40 
Aid to children 
43 
Promotion of sports 
49 
Education 
50 
2.6. 
Economic, social and environmental impact 
51 
2.7. 
Key priorities for SDGs, social and business KPIs and strategic goals 
52 
2.8. 
Green bonds 
60 
3. 
E for Education and our actions for natural environment 
63 
3.1. 
Key figures 
63 
3.2. 
Strategy 2023+ is based on clean energy 
63 
3.3. 
We control our influence on natural environment 
63 
3.4. 
Alignment with EU Taxonomy 
66 
Revenue 
67 
Operating expenses 
67 
Capital expenditures 
68 
3.5. 
Our response to TCFD recommendations 
68 
3.6. 
Clean Poland Program Association 
69 
3.7. 
Environmental education 
70 
3.8. 
Key environmental indicators 
72 
Carbon footprint of Polsat Plus Group 
72 
Clean energy and energy-savings 
74 
Consumption of raw materials 
78

4
Sustainability Report of Polsat Plus Group for 2021  
 
 
Waste and recycling 
80 
Environmental impact of base transceiver stations 
83 
4. 
S for Strategic thinking of our stakeholders 
85 
4.1. 
Success thanks to people 
85 
Key figures 
85 
Our culture of work 
86 
Motivation and development of employees 
92 
We constantly improve occupational health and safety standards 
99 
4.2. 
Exceptional customers 
103 
Key figures 
103 
Caring for the needs of our customers 
103 
Availability – for everyone. Everywhere 
108 
Safety – the DNA of our operations 
111 
Top level customer service 
117 
We set standards 
119 
5. 
G for Governance 
130 
5.1. 
Key regulations 
130 
5.2. 
Transparent communication 
130 
5.3. 
Compliance with requirements 
132 
6. 
Additional information 
145 
6.1. 
About this report 
145 
6.2. 
Stakeholder guide 
146 
INDEX GRI 
146 
List of good practices 
152 
TABLE INDEX 
155 
Glossary 
156 
Contact us 
160

5
Sustainability Report of Polsat Plus Group for 2021  
 
 
Letter of the President of the Management Board 
[GRI 102-14, GRI 102-15] 
Ladies and Gentlemen, 
I am presenting to you the Sustainability Report of Polsat Plus Group for the year 2021. The report is 
being published at a very special time, not only from the point of view of our company but also from the point 
of view of the entire global economy, society, our employees, their relatives and friends. This is the fifth edition 
of our non-financial report and we are once again closing it at uncertain times. In 2020, the pandemic 
presented a challenge for our organization. Today, we are dealing with Russia’s aggression in Ukraine. Our 
responsible approach has been demonstrated by our involvement in the fight against the coronavirus and 
now by showing our solidarity with Ukraine. Since the very early days of the invasion, we have been offering 
numerous free telecommunication services to the refugees from Ukraine, and together with ZE PAK we 
donated  PLN 5 million to “Polsat Foundation for the Children of Ukraine” action.  
Bearing in mind the numerous groups of our stakeholders, I sincerely trust that everyone will find something 
of interest in this report – from the overview of our business, through the presentation of our Strategy 2023+,   
to the description of the activities that we embarked upon in the areas of natural environment, the society and 
corporate governance. This year’s edition of our report covers the Group’s main companies – Cyfrowy Polsat, 
Polkomtel, TV Polsat and Netia Capital Group. 
2021 was a year of many challenges. Here is the review of the most important ones. 
Choose your everything. You rule! 
Mid-last year we announced changes in our Group. Polsat and Plus got new logos, while Cyfrowy Polsat was 
replaced by the new brand – Polsat Box. Ipla and Cyfrowy Polsat Go merged into to a single service called 
Polsat Box Go. A new service, featuring TV Polsat content, was also created under the name Polsat Go. All 
these changes were combined under our new corporate name: Polsat Plus Group. 
The strategic harmonization of our brands took place in the visual and communication spheres – all logos 
originate from the same family and share common elements. The slogan and the characteristic visual designs 
used by each brand are common and consistent.  
More than 19 million Poles within the coverage of 5G  
Thanks to the intense development of the 5G technology, more than 19 million people now live within the 
coverage of the biggest and the fastest 5G network in Poland. That is more than half of the country’s 
population. At the end of 2021 the number of Plus’s 5G base stations increased to 3000 and assured 5G 
network coverage in 800 cities and towns, both big and small. It has been a significant step forward in our 
efforts aimed at eliminating digital exclusion, which is unfortunately still the case in some areas of our country.  
Plus’s 5G network is the only one operating in the 2600 MHz TDD frequency band, which is dedicated for 5G 
technology only. Such a solution enables Plus to offer the fastest 5G service in Poland, with maximum data 
speed of up to 600 Mbps.  
Netia’s fiber-optic Internet access among market leaders 
Netia and Plus offer broadband fixed-line Internet access, also in the fiber-optic technology. We are one of 
the leading providers of such services. We systematically expand the availability of Netia’s fiber-optic services 
by upgrading the network as well as by carrying out numerous projects in new residential areas and by 
acquiring smaller operators. We see growing popularity of the fastest Internet access options among our 
customers.

6
Sustainability Report of Polsat Plus Group for 2021  
 
 
Polsat Plus Group goes green  
As our reporting becomes more mature, we also continue to develop areas in which we do business 
responsibly. With every year, Polsat Plus Group is becoming increasingly green. We started from green 
initiatives aimed at achieving our Sustained Development Goals, and today we are embarking on investments 
in green projects, including in renewable energy and green hydrogen.  
In our publication, we describe not only the numerous climate-related best practices (Goal 13) but we also 
raise the bar for ourselves and for other companies.  
Strategy 2023+ and Clean Energy 
As we all know Poland faces a gigantic challenge of energy transformation. Still around 70% of energy is 
produced from coal and as a result our country generates the equivalent of 400 million tons of CO2 yearly, 
which causes enormous social costs, for example pulmonary diseases, strokes, allergies or absences from 
work or school. Thus, an effective transformation of the energy sector is required to achieve the assumed EU 
goal of climate-neutrality by 2050. 
To limit our impact on climate, we have started measuring our carbon footprint, and we assume that it will be 
successively reduced. But we set even more ambitious challenges for ourselves – we want to offer cheap 
and clean energy to Poles, we want a clean environment. That is why Clean Energy is one of the pillars of 
our Strategy 2023+. We want to supply cheap and clean energy, which is indispensable for daily functioning 
of households and companies in Poland.  
To achieve this, we plan to invest PLN 5 billion in green energy over 5 years, allocate PLN 0.8 billion to the 
acquisition of PAK PCE green assets, and invest PLN 0.5 billion in green hydrogen – a strategic fuel of the 
future, not only for Poland but also for Europe.  
We will produce green energy from the sun, the wind and biomass. Our planned total capacity is 1000 MW, 
ensuring the possibility of producing of more than 2 TWh of low-emission and zero-emission energy per year. 
We estimate that it will simultaneously lead to the reduction of CO2 emissions by over 2 million tons yearly. 
Our Group already uses green energy. Over 60% of the energy we consume comes from renewable sources. 
We want 100% of the energy we use to come from renewable sources by 2023 and we already have a plan 
of how to achieve this goal. 
Green hydrogen 
As a Group, we want to change the world and the world is choosing hydrogen. Hydrogen will play an important 
role in the global energy transformation. Green hydrogen can be used in many branches of the economy, 
which will help to reduce CO2 and other harmful substances emissions at a faster pace. Green hydrogen is 
a zero-emission fuel of the future. Already today, there are hydrogen cars in mass production. In fact, the 
employees of Polsat Plus Group already drive such cars. That is why we want to build the full hydrogen value 
chain: from production of hydrogen by means of electrolysis relying on clean energy and water, through 
storage and transport of hydrogen, construction of hydrogen refueling stations, production of hydrogen-
powered buses, all the way to universal use of hydrogen in Poland. 
ESG in practice 
The segment of Clean Energy fits in with the ESG concept as well as with building the Group’s value in a 
sustainable manner, which accounts for and addresses the issues associated with natural environment, the 
society as well as responsible and transparent business. That is why we have decided to provide the summary 
of the implementation of our ESG Strategy at the same time: 
● 
E – We assume the responsibility for preventing the progressing climatic changes and we take steps 
to improve air quality in Poland; 
● 
S – We are an active member of local communities and, at the same time, we stimulate economic 
and social development of Poland by investing in digitization;

7
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
G – We develop our business in a transparent and sustainable manner which offers benefits to all of 
our stakeholders. 
New challenges create new opportunities 
In 2022, we plan to continue our efforts in the ESG and CSR areas: 
● 
Environmental – by pursuing the consistent implementation of our green projects and by carrying out 
educational activities which are addressed to our customers, viewers, employees and to the whole 
society, mainly via the Clean Poland Program Association, 
● 
Social – by indulging in charity initiatives (especially the ones carried out under the auspices of Polsat 
Foundation and of other public benefit organizations), as well as by implementing specific projects 
focused on prevention of digital exclusion and support for the development of Polish sports, along 
with promotion of healthy and active lifestyle in the society, 
● 
Corporate Governance – by developing our business in a transparent and sustainable manner, to the 
benefit for all stakeholders, by assuring reliable, on-going communication and high quality reporting. 
Valuable reading 
On my own behalf, and on behalf of all the people who were involved in the development of this report, I 
would like to wish you a pleasant reading. I hope that thanks to the present publication you will gain even 
better knowledge and understanding of our operations.  
 
Yours faithfully, 
Mirosław Błaszczyk 
President of the Management Board  
Cyfrowy Polsat S.A. 
Polsat Plus Group

8
Sustainability Report of Polsat Plus Group for 2021

9
Sustainability Report of Polsat Plus Group for 2021  
 
 
1. Our business 
1.1. Key figures 
[GRI 102-7, GRI 201-1], [Accounting Act – Key performance indicators] 
No. 1 – the biggest media and telecommunications group listed on the Warsaw Stock Exchange, 
with market capitalization of PLN 22.2 billion 
Customers and services  
 
Financial results  
6.0 million 
customers 
>20 million 
services provided 
 
PLN 12.4 billion 
revenue of Polsat Plus Group 
  
 
PLN 15.1 
billion 
distributed economic 
value 
PLN 1.0 
billion 1 
retained economic 
value 
PLN 68.2  
avg. revenue per B2C 
customer 
>19 million  
Poles within 5G footprint   
 
PLN 3.5 
billion 
pay out to investors 
PLN 1.9 
billion 
payment to the 
State Treasury 
Media – TV and online market 
 
PLN 30 million 
community investments  
24.0% 
audience 
share in the 
commercial 
group 
28.6% 
share in TV 
advertising 
market 
20.2 million 
website users on 
average per month 
 
Employees 
 
Environment 
7.5 thousand2 
employees 
 
63% 
share of renewable energy sources in 
Polsat Plus Group’s energy mix 
1 Retained economic value represents the amount remaining after the distribution of generated economic value between the stakeholders 
of the company. This amount is not identical to net profit presented in the consolidated income statement as it includes, among others, 
due and paid dividends and treasury shares buy-back (as the distributed economic value). 
2 Average number of non-production employees of all companies belonging to Polsat Plus Group in 2021, excluding workers who did 
not perform work in the reporting period due to long-term absences.

10
Sustainability Report of Polsat Plus Group for 2021  
 
 
1.2. Industry environment and business model of Polsat Plus Group 
[Accounting Act – Business model] 
Who we are?  
[GRI 102-2] 
Polsat Plus Group is the largest provider of integrated media and telecommunications services in Poland. 
We are the leading pay TV provider and one of the leading telecommunications operators in the 
country. We are also one of Poland’s leading private TV broadcasters in terms of both audience and 
advertising market shares. We offer a complete package of multimedia services designed for the entire 
family: pay TV via satellite, terrestrial and online (IPTV and OTT) broadcasting, mobile and fixed-line 
telephony, data transfer services and broadband Internet access, mainly in LTE and LTE Advanced 
mobile technologies as well as 5G technology and also through fixed-line networks, including fiber-optic. 
Additionally, we provide a wide array of wholesale services to other telecommunications operators, television 
operators and broadcasters. Moreover, we are a leading player on the Internet media market - the portal 
Interia.pl, which belongs to the Group, is one of the three largest horizontal portals in Poland. We also operate 
on the Polish online advertising market offering modern marketing and promotional solutions. 
Our mission is to create and deliver the most attractive TV and online content, telecommunications products 
and other services for the home as well as for individual and business customers, using state-of-the-art 
technologies, to provide top quality multiplay services that match the changing needs of our customers while 
maintaining the highest possible level of their satisfaction. We are guided by the principle “For everyone. 
Everywhere” and we aim to satisfy every customer’s needs with our products and services accessible at any 
time and on any device regardless of the method of service provisioning. We are constantly working on 
expanding our offering and entering new distribution markets. We pay attention to the development of unique 
content, acquired both internally and externally, as we consider it an important competitive advantage in our 
operations.  
In December 2021, we adopted the new Strategy 2023+ for our Group, which envisages the expansion of 
existing operating activities to a new area - clean energy production. The new operational pillar will open the 
possibility of building an additional revenue stream for Polsat Plus Group and will bring tangible social benefits 
in the form of greenhouse gas emissions reduction. In line with the concept of ESG, we want to create the 
value of our Group in a sustainable manner taking into account and addressing environmental, social, 
responsible and transparent business issues, to the benefit of the local society and all our Stakeholders. The 
superior goal of Polsat Plus Group's strategy remains the sustained, long-term growth of the value of Cyfrowy 
Polsat S.A. for its Shareholders. 
Good organization 
[GRI 102-1, GRI 102-3, GRI 102-4, GRI 102-5, GRI 102-6, GRI 102-18] 
Polsat Plus Group operates in Poland and has its registered office in Warsaw. Since May 2008, shares of 
Cyfrowy Polsat, the parent company of Polsat Plus Group, are listed on the Warsaw Stock Exchange. We 
are the biggest media and telecommunications group listed on the Warsaw Stock Exchange and one of the 
biggest companies in Central and Eastern Europe in terms of capitalization, which amounted to PLN 22.2 
billion at the end of 2021. 
The status of a public company obligates us to meet the highest management standards. Therefore, our goal 
is to manage the company in a transparent, predictable and value-oriented way. This helps to build trust 
among our local and foreign investors, financial markets, our customers and business partners, as well as 
employees of the Group.

11
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 102-18, GRI 405-1] 
Figure 1. Governance structure of Polsat Plus group 
 
The Supervisory Board of Cyfrowy Polsat consists of nine members. The Audit Committee and the 
Remuneration Committee operate within its structure.  
The Company’s Management Board comprises six members. 
Table 1. Supervisory Board 
Name and surname 
Function 
First 
appointment 
Appointment 
for current term 
Expiry of 
term 
Zygmunt Solorz 
Chairman of the Supervisory Board 
2008 
2021 
2026 
Marek Kapuściński 
Vice-Chairman of the Supervisory 
Board  
Member of the Remuneration 
Committee  
2016 
2021 
2026 
Józef Birka 
Member of the Supervisory Board 
2015 
2021 
2026 
Jarosław Grzesiak 
Member of the Supervisory Board 
2021 
2021 
2026 
Marek Grzybowski 
Independent(1) Member of the 
Supervisory Board  
Chairman of the Audit Committee  
2020 
2021 
2026 
Alojzy Nowak 
Independent(1) Member of the 
Supervisory Board 
Member of the Audit Committee  
2021 
2021 
2026 
Tobias Solorz 
Member of the Supervisory Board 
2021 
2021 
2026 
Tomasz Szeląg 
Member of the Supervisory Board 
Chairman of the Remuneration 
Committee  
Member of the Audit Committee 
2016 
2021 
2026 
Piotr Żak 
Member of the Supervisory Board 
2018 
2021 
2026 
(1)  
conforms with the independence criteria listed article 129 item 3 of the Act of May 11, 2017 on Statutory Auditors, Audit Firms 
and Public Oversight. 
 
 
 
General Meeting 
Supervisory Board 
Management Board 
Audit Committee 
Remuneration 
Committee

12
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 2. Management Board 
Name and surname 
Function 
First 
appointment 
Appointment for 
current term  
Expiry of 
term 
Mirosław Błaszczyk 
President of the Management Board 
2019 
2019 
2022 
Maciej Stec 
Vice-President of the Management 
Board 
2014 
2019 
2022 
Jacek Felczykowski 
Member of the Management Board 
2019 
2019 
2022 
Aneta Jaskólska 
Member of the Management Board 
2010 
2019 
2022 
Agnieszka Odorowicz 
Member of the Management Board 
2016 
2019 
2022 
Katarzyna Ostap-
Tomann 
Member of the Management Board 
2014 
2019 
2022 
The biographical notes of Supervisory Board and Management Board Members are available on the 
corporate websites of Polsat Plus Group. 
Chart 1. Structure of the Management Board and Supervisory Board with respect to age  
as at December 31, 2021 
 
Chart 2. Structure of the Management Board and the Supervisory Board with respect to gender in 
2021 
 
 
4 persons
1 person
1 person
1 person
2 person
2 persons
3 persons
1 person
<30
31-40
41-50
51-60
61-70
>71
Management Board
Supervisory Board
Men
50%
Women
50%
Management Board
Men
100%
Supervisory Board

13
Sustainability Report of Polsat Plus Group for 2021  
 
 
1.3. What we offer our customers? 
[GRI 102-2] 
Figure 1. Capital structure of Polsat Plus Group 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key fields of our business operations 
● B2C & B2B SERVICES SEGMENT 
PAY TV 
 
 
We are the largest pay TV provider in Poland. Since 2006, we are the leader on the Polish market in terms 
of the number of customers and active services, as well as DTH market share and we actively expand our 
pay TV offer by adding both new forms of service provisioning (IPTV and OTT). Moreover, we actively develop 
additional services which build customer value, such as Multiroom, VOD or paid video online subscriptions.  
We provide pay TV services in various technologies under the ‘Polsat Box’ brand, in IPTV technology under 
the “Netia’ brand and in the form of online video under the ‘Polsat Box Go’ brand. As at December 31, 2021, 
we provided 5.4 million pay TV services to B2C customers in both the contract and prepaid model. 
Our offer includes mainly digital pay TV services distributed directly to end-users via Internet and satellite 
through set-top boxes and satellite antennas. Our programming strategy is to offer a wide range of channels 
that appeal to the whole family at attractive prices. At present we provide access to about 150 TV channels, 
Cyfrowy Polsat S.A.
Polkomtel Sp. z o.o.
Telewizja Polsat Sp. z o.o.
Grupa Interia Sp. z o.o.
Netia S.A.
Main operating activities 
Other companies  
100% 
100% 
100% 
100%

14
Sustainability Report of Polsat Plus Group for 2021  
 
 
including all of Poland’s main terrestrial channels as well as general entertainment, sports and e-sports, 
music, lifestyle, news/information, children’s, education and movie channels. In addition, we provide OTT 
services, such as Polsat Box Go, VOD/PPV, online video and music services, catch-up TV and Multiroom 
HD services.  
Currently, we are the only operator in Poland to offer our customers high quality set-top boxes 
manufactured in our plant in Mielec, Poland. We systematically develop the software of our set-top boxes 
and improve their functionality, so as to better address changing consumer preferences and video 
consumption trends. We also dynamically expand next generations of our set-top boxes to offer, in particular, 
new devices which allow to receive our content via Internet links, both in IPTV and OTT technologies. 
 
ONLINE VIDEO  
  
 
Our VOD and online television services and apps – Polsat Box Go and Polsat Go – offer viewers a wide 
selection of online content accessible at any time, wherever viewers are and on a device of their choice. As 
of September 2021, our popular web services IPLA and Cyfrowy Polsat Go were replaced by Polsat Box Go. 
Moreover, we launched a new service called Polsat Go in August 2021. 
Polsat Box Go offers content produced by the Group and external broadcasters, including over 120 TV 
channels, sports, movies, series, entertainment, news and cartoons, also in a subscription-based model 
without commercials. In turn, Polsat Go offers its viewers free of charge content from various Telewizja Polsat 
channels, including among others popular films, series and entertainment shows, and generates income from 
commercials. 
Moreover, we offer our satellite TV customers the video on demand (VOD) “Home Film Rental” service which 
allows paid access to the latest novelties and film hits through a set-top box.  
 
MOBILE TELEPHONY 
 
  
 
We provide mobile telephony services mainly through our subsidiary Polkomtel, Plus network operator and 
one of the leading Polish mobile telecommunications network operators. As at December 31, 2021 we 
provided ca. 8.7 million mobile telephony services to B2C customers in both the contract and prepaid model. 
We offer a comprehensive array of mobile telecommunications services under the established umbrella 
brand ‘Plus’ and our additional brand ‘Plush,’ as well as under the brands belonging to Premium Mobile 
and Netia. Our offer includes retail services, comprising contract and prepaid voice services, as well as data 
transmission services encompassing basic mobile broadband services, MMS, value added services such as 
entertainment, information and comprehensive convergent telecommunications services for large 
businesses. Additionally, our mobile telephony offer is complemented with a wide portfolio of handsets and 
smartphones, including devices which support LTE, LTE Advanced and 5G technologies. Our retail mobile 
telephony offering is addressed to individual and business customers, including major corporate accounts, 
small and medium-sized enterprises, and the SOHO (Small Office/Home Office) segment.

15
Sustainability Report of Polsat Plus Group for 2021  
 
 
MOBILE BROADBAND INTERNET ACCESS 
 
 
We provide comprehensive mobile broadband Internet access and data transmission services mainly in LTE, 
LTE Advanced and 5G technologies. In May 2020, we launched the first commercial 5G network in Poland 
using the spectrum from the 2.6 GHz TDD frequency band, which in December 2021 covered already more 
than 19 million inhabitants of Poland in around 800 locations with the total number of 5G base stations 
exceeding 3,000. Thanks to that already more than half of the inhabitants of Poland live within the coverage 
of our 5G network.  
We provide a comprehensive array of mobile broadband Internet access services to both individual and 
business customers under the brands: ‘Plus,’ ‘Premium Mobile’ and ‘Netia.’ We offer mobile broadband 
Internet in both the contract and the prepaid model. Moreover, thanks to our LTE Internet access service 
combined with the set Home LTE Internet we can offer customers a product based on wireless technology 
that constitutes a substitute for fixed-line Internet. Additionally, pursuant to the provisions of the concession 
related to the purchase of the 2600 MHz TDD band, we provide free of charge Internet access services, 
however with limited parameters (BDI offer).  
Our offering is complemented by a portfolio of dedicated devices (modems, routers, tablets, laptops, Home 
LTE Internet sets, etc.), that support LTE, LTE Advanced and 5G technologies. Such a wide offering allows 
us to address the needs of customers who are interested in using mobile broadband Internet for its mobility 
as well as those customers who want to substitute fixed-line Internet access at home or in the office.  
 
FIXED BROADBAND INTERNET ACCESS 
 
 
Through our subsidiaries Netia and under the ‘Plus’ brand we provide fixed-line broadband Internet services, 
among others in fiber optic technologies. Fixed-line services are being rendered via own access networks 
with approximately 3.2 million homes passed. Moreover, we offer fixed-line Internet services based on 
wholesale access to networks of Orange Polska, Nexera and Fiberhost. In total, there are currently ca. 4.8 
million homes passed within the reach of our fixed broadband Internet access services offered over both our 
own network and access to networks of other operators.  
Internet services to individual customers are sold mainly in bundles with TV and voice services, including 
a mobile offering. The offer is supplemented by a number of value added services which support ARPU levels 
and the loyalty of our customers.  
BUNDLED SERVICES 
The bundling of services is one of the strongest trends on both the Polish media and telecommunications 
market. In keeping with the rapidly changing market environment and consumer expectations, we consistently 
implement our multiplay strategy by offering our customers a complete and unique service package based 
on pay TV, including IPTV and OTT, telephony and broadband Internet access offered both in mobile and 
fixed-line technologies, complemented by additional services, which can be combined freely by customers 
on an as-needed basis. Our broad range of bundled services is offered through a diverse array of digital 
entertainment and communication platforms, such as television sets, mobile handsets, computers and 
tablets.  
As part of our strategy of integrating products and services, Polsat Plus Group promotes its unique loyalty 
programs - smartDOM and smartFIRMA - which enable profitable bundling of modern services for the home

16
Sustainability Report of Polsat Plus Group for 2021  
 
 
or company. Our bundled services offer is based on a simple and flexible mechanism - a customer subscribed 
to one service receives an attractive discount for the entire term of the contract for every additional product 
or service purchased from the Group’s portfolio.  
WHOLESALE SERVICES  
As part of our wholesale business we provide services to other telecommunication operators. These services 
include voice network interconnection, texting (SMS) and MMS traffic routing, international roaming, services 
to MVNOs, shared access to network assets and lease of network infrastructure.  
 
● MEDIA SEGMENT – TV & ONLINE 
BROADCASTING AND TELEVISION PRODUCTION 
Our activities in broadcasting and television production include primarily production, acquisition and 
broadcasting of information, sports and entertainment programs as well as TV series and feature films 
broadcast on television channels. Our portfolio comprises 39 own channels including our flagship channel 
POLSAT. Moreover there is a group of 6 cooperating channels which are related with Polsat Plus Group 
either by capital links or joint broadcasting projects. The channels we broadcast include general interest, 
sports, news, music, lifestyle, movie and children’s channels. 
The Group’s channels are delivered both over multiplexes in the terrestrial network (free of charge) and over 
cable or satellite (paid).  
 
 
POLSAT, the main channel of our Group, is one of the leading television channels in terms of audience share 
in the group of viewers which is most valuable to advertisers (the so-called commercial group, viewers aged 
16-49) – in 2021 it achieved 9.0% share in the commercial group. POLSAT’s very good result is the effect of 
its attractive and consistently developed programming offer, including the successful spring and autumn 
scheduling which offers entertainment, films and TV series, one of the leading news programs, Wydarzenia 
(The News), as well as thrilling sports coverage.  
2021 ended successfully also for the whole portfolio of Polsat Plus Group channels with the audience share 
of 24.0% in the commercial group.  
Content offered by the Group is attractive and diversified thanks to the following factors: 
● 
Polish productions make up around 60% of all broadcast content. We aim to diversify sources of 
Polish content, enabling us to efficiently manage production costs. Thanks to that we are able to 
choose those offers from a wide range of offerings which are both attractive and cost-effective in 
order to ensure successful scheduling.  
● 
Foreign productions. Licenses for foreign programs mainly concern purchasing rights to movies, 
TV series and sports events. Major global film studios are our key partners in the acquisition of films 
and TV series.  
● 
Licenses for sports events. An important element that differentiates us on the market is a rich and 
unique broadcasting offer of the largest and most interesting sports events worldwide. Our offer is 
exceptionally attractive for fans of football and volleyball. We offer football fans broadcasts of 
qualifiers to the UEFA European Championships and the FIFA World Championships as well as the 
football Nations League. Additionally, we own rights to the world’s most popular football club 
competitions – the UEFA Champions League (rights until the end of the 2023/2024 season). As for 
volleyball, we offer the biggest and most prestigious volleyball tournaments – the men’s and

17
Sustainability Report of Polsat Plus Group for 2021  
 
 
women’s World Volleyball Championships, exciting games of the volleyball Nations League, the 
World Cup, the men’s and women’s Europe Volleyball Championships, the club volleyball 
competitions of Polish Plus Liga and Tauron Liga and, starting from the 2020/2021 season, also the 
volleyball CEV Champions League. We also offer boxing and mixed martial arts galas (UFC, FEN, 
FFF and Babilon MMA), Wimbledon and ATP 1000 and 500 tournaments, and many others. 
Following the acquisition of a controlling stake in the Polish company Eleven Sports Network in May 
2018 we gained access to attractive sports rights which are sold as program packages to pay TV 
operators active on the Polish market as well as directly to customers through OTT applications 
(among others, ELEVEN SPORTS and Polsat Box Go). This premium sports content includes 
Spanish La Liga Santander, Italian Serie A, TIM English The Emirates FA Cup, Carabao Cup and 
Championship, French Ligue 1 Uber Eats, Portuguese Liga Portugal, Formula 1® and speedway 
races of the Polish PGE Ekstraliga and Swedish Bauhaus-Ligan. Since November 2017 the Eleven 
Sports 1 channel is available also in 4K technology - viewers can watch selected events in their 
native UHD quality, e.g. Formula 1® races or selected La Liga Santander matches. Unique sports 
content represents an important element that builds the value of our pay TV offering. 
INTERNET MEDIA  
 
 
 
We develop thematic web portals which leverage on the unique content produced by our TV channels and 
dedicated editorial teams (among other the portals ‘PolsatNews.pl’ and ‘PolsatSport.pl’). Thanks to the 
acquisition in 2020 of Interia.pl Group we have become one of the leading players on the Polish market of 
new generation media. 
The portal ‘Interia.pl’, which belongs to the Group, is one of the three largest horizontal portals in Poland and 
reaches 42% of Poles, whom it provides with a vast selection of the highest quality information, entertainment, 
social and communication services. In addition, Interia.pl Group includes a number of non-domain thematic 
websites, such as ‘Pomponik.pl,’ ‘Smaker.pl’ and ‘Deccoria.pl,’ as well as one of country’s first mail services 
with approximately 2.5 million users per month. In parallel, thanks to the ‘Pogoda.Interia.pl‘ weather forecast 
service, which is one of the leaders in its category, we became one of top online weather forecast services 
in Poland. 
According to Mediapanel, in 2021 the monthly average number of page and app users for the combined 
Polsat-Interia media group reached 20.2 million while the average monthly number of page and app views 
exceeded 1.9 billion. 
[GRI 102-10] 
In July 2021, we finalized a conditional share sale agreement with Cellnex Poland Sp. z o.o., a subsidiary of 
Cellnex Telecom S.A., concerning the sale of 99.99% of shares of Polkomtel Infrastruktura, our subsidiary 
responsible for part of the technical network infrastructure. In particular, it owns the passive and active access 
layers of the mobile telecommunication infrastructure used by Polsat Plus Group, consisting, as of December 
31, 2020, of approx. 7 thousand sites and approx. 37 thousand various systems on-air (including ca. 1 
thousand 5G-equipped systems) and a transmission network. Polkomtel’s core network and all frequencies 
crucial for providing first-to-market real 5G as well as 2G/3G/LTE services remain within Polsat Plus Group. 
Furthermore, the parties signed a Master Services Agreement obliging Towerlink Poland to provide specified 
services to Polsat Plus Group for 25 years (subject to renewal for subsequent 15-year terms). The 
cooperation is based on monthly remuneration dependent on the number of sites and active infrastructure 
systems used and additionally ordered in the future by the Group. Under the contractual obligations, the 
Group is committed to order a certain number of incremental sites and additional emission systems under

18
Sustainability Report of Polsat Plus Group for 2021  
 
 
specified timeframes. The Master Service Agreement involved a detailed Service Level Agreement, while the 
way the contracts are constructed guarantees the alignment of interests of all parties. 
The strategic interest of the partnership is based on a concept of active and passive infrastructure sharing, 
where the mobile network operator is predominantly interested in end-user experience, while the 
infrastructure owner is responsible for delivering ordered network capacity in the most cost-efficient manner. 
First, this approach will strengthen the investment capacity of Polsat Plus Group, which has already entered 
a new investment cycle with the rollout of the first 5G network in Poland and will seek additional sites to 
expand the coverage of the new technology. Second, it is open to cooperation with additional tenants with an 
intention to achieve higher cost efficiency of network rollout in the future. Third, the partnership will provide a 
higher customer experience, faster deployment of new technologies and better optimization of existing tower 
portfolios in Poland. 
1.4. Opportunities and risks 
[GRI 102-15, GRI 102-11], [Accounting Act – Opportunities and risks]We take advantage of our 
business opportunities  
We are convinced that Poland is a very attractive market for the products and services that the Group 
currently provides or the ones it plans to provide in the future. The most important business opportunities are 
presented below: 
● growing importance of bundled services, 
● low penetration of multi-play services, in particular in low-urbanized areas, 
● development of the Internet access market in Poland,  
● growing market of new technologies and equipment and the resultant increase in access to and 
consumption of audiovisual content,  
● changes in pricing of mobile services, 
● growing demand for smartphones and data transmission, 
● development of the advertising market in Poland, 
● growing importance of thematic channels, 
● necessity of an energy transformation in Poland towards production of clean energy.  
We analyze risks in detail 
We understand business risks that accompany our operations. We also analyze the risks in the area of ESG 
(Environmental, Social, Governance) related to social, employee, environmental issues, respect for human 
rights and preventing corruption. The most important risks identified by us are as follows:

19
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 3. Key ESG risk factors (selection) 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
Operating activities  
Products and services: 
 
Losing the 
reputation of 
brands  
 
 
We regularly monitor the satisfaction level of our customers. 
While taking care of the image and reputation, we 
systematically analyze the main parameters of our brands’ 
condition (e.g. spontaneous and prompted brand 
awareness, Net Promotor Score) and their perception in 
relation to our main industry counterparts. We also 
cooperate with industry media and general media in order to 
build a positive image of our brands as well as consciously 
manage the relationships with our customers and partners. 
We regularly monitor discussion forums and social media in 
order to recognize possible negative phenomena and 
eliminate false information regarding our main brands. 
Moreover, we actively use our media (i.e., TV Polsat) and 
we also publish the “Brawo TY!” magazine, addressed to our 
subscribers, whose goal is to educate subscribers in the field 
of new technologies and our services and also to positively 
expose our brands 
Lack of 
possibility to 
offer our 
customers 
attractive 
products and 
services in the 
areas threatened 
by digital 
exclusion 
 
 
Inhabitants of small towns and rural areas in Poland have 
limited access to entertainment and education. We meet the 
expectations of these regions by presenting them with an 
attractive offer at an affordable price. We also know that 
universal Internet access is one of the biggest challenges of 
the information society of Poland and Europe at the moment. 
It is an extremely important element stimulating economic 
growth, social, cultural and educational development, and 
improvement of life of all citizens. The COVID-19 pandemic 
and forced a transit to remote work and learning further 
brought out the importance of a reliable, high quality access 
to the Internet for everyone everywhere, making it a basic 
commodity. Thanks to investments in frequencies, dedicated 
equipment and the initiated strategic cooperation with 
Cellnex in the scope of maintenance and roll-out of our 
mobile access network, we ensure access to high speed 
Internet even in areas where there is no network coverage of 
other operators, as well as to entertainment and education 
thanks to television. The network, that our partner Cellnex 
maintains and develops, is constantly modernized and 
optimized, according to the best technical standards and 
achievements, so that our customers can use increasingly 
better parameters of the telecommunication network and 
unlimited resources of the global network. In order to be able 
to maintain and continuously develop our offer, we invest in 
the knowledge of our technical and marketing teams which 
are responsible for the preparation of state-of-the-art 
technology and services for our customers. We remain in an 
active dialog with industry advisors, standardization bodies 
and manufacturers of state-of-the-art telecommunication 
equipment which supports advanced technologies in order to 
identify future market trends and future needs of our 
customers as early as possible. We monitor the demand of

20
Sustainability Report of Polsat Plus Group for 2021  
 
 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
customers for new services offered by competing entities in 
order to identify a possible and right moment to offer 
equivalents of such services. 
Operating activities  
Failure to 
maintain, extend 
or modify the 
distribution and 
sales network 
 
 
We strive to build a diverse distribution network (stationary 
sales, tele-sales, online sales, door-to-door channels) in 
order to diversify our sales channels. In each sales channel 
we cooperate with many partners, avoiding monopolizing of 
any channel by one strong partner who could decide to 
terminate cooperation with us in the future. We also strive to 
protect our distribution network by taking over lease 
agreements for specific locations of points of sale which are 
crucial from the point of view of our business. We support 
our partners operating the sales network in local promotional 
activities and share our knowledge with them. We organize 
attractive programs of rewarding the best sales 
representatives working in our sales channels. 
Insufficient 
protection of 
intellectual 
property rights 
 
 
Within the concluded agreements we regulate the issue of 
obtaining rights, we regularly monitor the term for which the 
licenses have been granted, we verify the need of obtaining 
intellectual property rights in each project, and we 
contractually regulate the liability of entities granting rights 
for their possible legal defects. 
Risk of 
fraudulent 
activities by our 
customers, in 
particular in 
relation to pay TV 
services 
 
 
We constantly monitor whether the intellectual property 
rights and anti-piracy measures and safeguards protect us 
against illegal access to our services and theft of our 
programming content. In case of detection of this type of 
fraudulent activities we take necessary legal actions. A risk 
of piracy is particularly severe for the operations of our 
broadcasting and television production segment and the 
paid distribution of content, and it is propelled by 
technological progress and =the conversion of multimedia 
content to digital formats, which makes facilitates the 
creation, distribution and rendered available on various 
media of high quality illegal copies of programs delivered in 
the pay-per-view system through set-top boxes, unlicensed 
and decoded broadcasts in television or via the Internet. 
Illegal use of our intellectual property may have a negative 
impact on our operations, harming our reputation and 
undermining the confidence of our business partners in our 
capability to protect our own and licensed content. 
A specialized internal unit, using appropriate tools – both 
developed in-house as well as offered by our partners with 
whom we cooperate – constantly monitors illegal distribution 
of our content both in the Internet and via other technologies 
and devices. Intensified preventive measures are 
undertaken during special events, e.g. broadcasting of 
sports events in PPV system. We analyze in detail individual 
cases in order to implement possible precautionary 
measures, including legal steps, in order to eliminate the 
cases which had already occurred or to minimize their 
effects for our activities as well as to prevent similar 
situations in the future..

21
Sustainability Report of Polsat Plus Group for 2021  
 
 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
Operating activities  
Alleged health 
risks of wireless 
communications 
devices may lead 
to increased 
difficulty for our 
partner in 
obtaining sites 
for base stations 
 
 
We undertake educational activities with the aim to prevent 
misinformation and dispel possible concerns. We participate 
in local initiatives whose purpose is to transfer current 
knowledge to inhabitants of the areas where new base 
stations may be built. Together with our strategic partner we 
strictly control signal strength on individual transmitters in 
order to meet the requirements of relevant standards for 
electromagnetic field emissions. We are actively involved in 
industry discussions accompanying legislative processes 
regulating the electromagnetic field emission standards. 
Operational continuity: 
 
 
Delays or lack of 
delivery of 
services, 
infrastructure or 
equipment and 
components from 
external 
suppliers 
 
 
We take care to diversity our supply chain. We strive to 
cooperate with more than one supplier of each type of 
equipment. When placing orders for the delivery of selected 
equipment components, we take into account not only our 
current demand, but also the geopolitical and global 
macroeconomic situation, as well as unusual events, which 
can disrupt our supply chain and result in delays in the 
execution of our orders.  
We create lists of suppliers by categories and conclude 
framework agreements which allow for starting cooperation 
on short notice. 
We prepare in advance plans for the delivery of end-user 
equipment and monitor delivery schedules on an on-going 
basis, while maintaining an optimum level of inventory 
turnover in the warehouse and in the sales network. 
When necessary we secure ourselves against delays in the 
delivery of services and equipment by applying financial 
penalties in agreements with suppliers. 
Operational flexibility, agility and independence from 
external suppliers were the decisive factors behind the 
decision to establish our own set-top boxes factory, which 
functions within our subsidiary InterPhone Service. 
Furthermore, a state-of-the-art logistics center operates 
under this company. The center is used for the needs of the 
entire Group and allows for effective and efficient 
management of the distribution of products across the entire 
sales network, taking into account various sales channels 
and their characteristics. 
 
Broadcasting 
infrastructure, 
including 
information and 
telecommunicati
ons technology 
systems, may be 
vulnerable to 
circumstances 
beyond our 
 
 
We strive to have redundant resources of the broadcasting, 
telecommunications (in the core layer) and information 
technology infrastructure, in order to prevent or limit negative 
consequences of any emergencies. Redundant systems are 
usually housed in geographically distant locations, which 
prevents exposure of our infrastructure to locally based 
failures. We continuously work with regulatory bodies to 
solve problems related to external interferences in the used 
frequencies.

22
Sustainability Report of Polsat Plus Group for 2021  
 
 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
control that may 
disrupt service 
provision 
We have introduced and constantly maintain the Business 
Continuity Plan focused on the examination and early 
detection of risks in processes and services which are 
critical from the point of view of our operations. The impact 
of selected threats is minimized through early 
implementation of relevant recommendations and remedial 
measures to our processes and procedures. 
Risks related to 
the possibility of 
unauthorized 
access by third 
parties to data 
and digital 
information that 
is a secret of our 
company or 
sensitive 
information of 
our customers 


In a world undergoing rapidly progressing digitization, we are 
aware of our responsibility for securing our customers' data 
and information and our own business information 
adequately against unauthorized access by third parties. 
That is why we take the utmost care to maintain limited 
external access to our IT resources and the databases we 
store. We care both about updating the software we use, 
which must meet the highest security standards, as well as 
about the appropriate level of knowledge of our employees 
responsible for cybersecurity. We monitor external threats 
on an ongoing basis, as well as update our security 
measures to effectively counteract attacks. 
Human Resources: 
 
Losing 
managerial staff 
and key 
employees 
 
 
We strive to ensure the attractiveness of remuneration and 
incentive systems for our key employees and managerial 
staff. We regularly monitor the level of wages on the labor 
market, adjusting the level of remuneration offered by us to 
the market situation. We conclude clauses extending the 
notice period or non-competition clauses with selected 
employees. These clauses, among others, are to secure 
sufficient response time for us in order to prevent the loss of 
these employees. We support the development of key 
employees and managerial staff by offering them specialist 
trainings, MBA studies and other forms of professional 
trainings, while building their involvement and identification 
with the company. 
Operating activities  
Disputes with 
employees; 
growth of labor 
costs 
 
 
We take care of good relations with our employees and 
make sure that we meet all obligations of an employer under 
applicable labor laws. If a dispute arises, we always strive to 
start a dialogue in order to work out a compromise in the 
dispute with an employee. We have an Anti-Mobbing Policy 
and an efficient Anti-Mobbing Committee in place. We have 
a flexible approach with respect to the manner of performing 
work and we enable our employees to work remotely or in a 
hybrid model. We take good care of partner relations with 
employees’ representatives, maintaining constructive 
dialogue with trade unions existing in our companies. 
Accidents of 
employees and 
sub-contractors 
 
 
We regularly train all our employees with respect to general 
Occupational Health and Safety regulations, as well as 
specific requirements for the scope of duties performed by 
them. We ensure an appropriate level of safety at the 
workplace, as well as high quality of equipment and clothing 
guaranteeing the safety of our employees and sub-
contractors. The Civil Defense Formation operates within our

23
Sustainability Report of Polsat Plus Group for 2021  
 
 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
structure, including over 100 employees trained in the pre-
medic first aid.  
Reputation and 
financial risk in 
case of bribery 
and corruption 
 
 
We regularly analyze the risk of corruption. We try to 
implement mechanisms which prevent or mitigate the risk of 
corruption. We strive to divide the responsibility related to 
making specific decisions, for instance through a multi-level 
and diverse path of approval of specific decisions. Such an 
approval usually goes across different areas in the structure 
of our company in order to minimize the risk of occurrence of 
corruption-generating circumstances. 
Areas particularly vulnerable to the risk of corruption are 
subject to meticulous control with respect to the appropriate 
application of internal regulations and guidelines. 
Market and macroeconomic 
environment 
Exposure to the 
effects of 
regional or global 
economic 
slowdown 
 
 
We strive to diversify our business activities into several 
areas and conclude contract agreements with our 
customers, which as a rule stabilizes our revenues in the 
mid-term. We try to offer services with a good quality-to-
price ratio, which in our opinion will mitigate the possible 
adverse impact of any economic slowdown on our financial 
results. 
We think long-term and we are building new pillars within our 
business activities in order to meet the economic, social and 
environmental challenges that our customers face today.  
Legal and regulatory environment  
Risk that our 
practices will be 
deemed as 
limiting 
competition or 
violating the 
Polish 
competition and 
consumer 
protection laws 
 
 
We continuously analyze changes in the law which have 
implications for our market activities. All regulations, price 
lists and advertising campaigns prepared by our marketing 
departments are subject to verification and approval by our 
legal department. We monitor the judicial practice of the 
Office of Competition and Consumer Protection (UOKIK) in 
order to adjust our activities to the guidelines defined by the 
Office.  
 
Risk of 
unfavorable 
rulings in 
administrative or 
court 
proceedings 
 
 
We invest in the knowledge of our lawyers and we cooperate 
with specialized law firms which ensure the highest quality of 
legal service of proceedings in which we are involved. Our 
in-house lawyers constantly monitor the judicial practice of 
courts or administrative bodies. We actively monitor the 
status of proceedings and participate in all meetings and 
hearings related to the proceedings in which we are 
involved. If an unfavorable ruling is issued, we analyze with 
due diligence any appeal measures or methods of ensuring 
compliance with the recommendations of the relevant bodies 
or amicable solving of the dispute in cases in which there is 
a risk of upholding an unfavorable ruling by instances of 
appeal. 
Legal and 
regulatory 
environme
Risk of violation 
of Polish and EU 
law regulating 
our operations, 
 
 
We invest in the knowledge of the employees of our legal 
departments who are responsible for the implementation of 
new legislation pertaining to our business activities. We 
cooperate with specialized external law firms and consulting

24
Sustainability Report of Polsat Plus Group for 2021  
 
 
Risk 
area 
Key risk factors 
Polsat 
Plus 
Group 
Cyfrowy 
Polsat 
Risk management method 
as well as 
possible 
sanctions and 
fines resulting 
from such a 
violation 
companies in order to support the organization in more 
complex projects. We actively participate in the activities of 
industry organizations which are involved in discussions with 
legislators and market regulators, in order to determine in 
due advance the scope of new legal obligations which may 
concern our activities. 
Risk of violation 
of personal data 
protection law or 
requirements 
specified by the 
General 
Inspector of 
Personal Data 
Protection 
 
 
We invest in the knowledge of the employees of our 
department dealing with personal data protection issues. We 
cooperate with specialized external law firms and consulting 
companies in order to support the organization in more 
complex projects. We invest in IT systems the aim of which 
is to restrict access to sensitive personal data of our 
customers only to justified cases and according to valid 
internal procedures. We continuously monitor the process of 
data processing of our employees, customers and 
subscribers and verify the legal basis for executing specific 
business goals of our company. 
Risk of violation 
of Polish and EU 
law regulating in 
particular 
information 
obligations of the 
issuers of 
securities as well 
as possible 
sanctions and 
fines resulting 
from such a 
violation  
 
 
We invest in the knowledge of the employees of our 
department dealing with investor relations. We cooperate 
with specialized external law firms and consulting companies 
in order to support the organization in more complex 
projects. We regularly participate in conferences and 
trainings organized by institutions specializing in the field of 
information obligations, e.g. Polish Association of Listed 
Companies (Stowarszyszenie Emitentów Giełdowych). 
More information on the risks which affect our operating and financial performance can be found in the annual 
report of Polsat Plus Group, available on the Company’s corporate website.  
Main market trends 
The main trends which we believe to be likely to have a material impact on the development prospects of 
Polsat Plus Group, its revenue and profitability before the end of the current financial year include: 
● 
high level of market penetration with services provided by us as well as a high level of competitiveness 
of the markets in which we operate; 
● 
bundling of media and telecommunications services, as well as services from other sectors, such as 
electric energy or other products and services for the home; 
● 
stable competitive situation on mobile telephony market, reflected in a decreasing volume of numbers 
ported by customers between networks; 
● 
growing demand for data transmission and high-speed broadband connectivity driven by changing 
consumer preferences and continued remote work and study and the resulting growing complexity of 
data transmission-based services; 
● 
growing penetration of smartphones among customers of mobile networks, followed by the 
development of the mobile data transmission market;

25
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
increasing customer expectations with regard to the level of advancement of end-user equipment, 
reflected in the growing demand for more advanced and more expensive smartphones; 
● 
increasing prices of mobile services with a simultaneous increase in data packages ("more for more" 
strategy), resulting from the increase in demand for data transmission in smartphones and 
investments in the 5G standard; 
● 
development of 5G networks, which is related with intensified expenditures and additional revenue 
from offering more expensive tariff plans which guarantee higher quality parameters and larger data 
packages; 
● 
development of state-of-the-art fixed broadband networks, fiber optic in particular (FTTH) coupled 
with a greater openness of owners of such assets to resell them in a wholesale model than in past 
years; 
● 
dynamic development of non-linear video content, distributed via VOD and OTT services, 
accompanied by growing online ad spending; 
● 
steady increase in users’ willingness to pay for video content online, associated, among others, with 
the production of high quality exclusive content for individual VOD services; 
● 
entry of a number of global VOD and OTT players to the Polish market, as well as investments of 
operators already present on the market in content in order to adjust it to the preferences of local 
viewers; 
● 
increased TV content production costs, resulting both from more intense competition for access to 
attractive content and from the increasing costs of current content production; 
● 
increasing sales of smart-TVs - television sets with integrated Internet access; 
● 
technological changes in provisioning pay TV services, resulting, among others, from increased 
consumer demand for non-linear content delivery; 
● 
ongoing consolidation in the Internet and pay TV markets, particularly in the cable TV segment; 
● 
consolidation of the local telecommunication market, reflected in acquisitions of fixed-line operators 
by larger telecommunications groups in order to strengthen convergent offerings; 
● 
ownership changes in the TV production and broadcasting market; and 
● 
potential changes of ownership in the European telecommunication market, resulting from the desire 
of large telecommunication groups for greater business consolidation in individual local markets 
● 
economic and demographic effects of the military conflict in Ukraine.

26
Sustainability Report of Polsat Plus Group for 2021

27
Sustainability Report of Polsat Plus Group for 2021  
 
 
2. Our strategy in a nutshell 
2.1. Key figures 
[GRI 203-1, GRI 203-2], [Accounting Act – Key performance indicators] 
Strategy 2023+ of Polsat Plus Group 
Connectivity. Content. Clear energy 
Reduction of CO2 emissions 
Pursuit of specifc goals and on-going monitoring of their accomplishment 
25 years of social engagement  
25th Anniversary of Polsat Foundation and Plus network 
18 years of sponsoring activities  
related to cooperation of Plus with the rescue organizations (GOPR, TOPR, MOPR, WOPR) 
5 pillars of our social mission 
Safety. Aid to children. Promotion of sports. Environment. Education 
9 goals 
out of the 17 Sustained Development Goals 
49 best practices 
implemented towards achieving  
the Sustained Development Goals 
2.2. Who are our stakeholders? 
In Polsat Plus Group we know that apart from business priorities the process of building the long-term value 
of our major companies must also account for the on-going contacts with our environment. That is why we 
have identified our key stakeholders in order to fully exploit the potential benefits which we can obtain by 
having proper relations with individual stakeholder groups.  
[GRI 102-40]

28
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 3. Polsat Plus Group stakeholders 
 
 
[GRI 102-40, GRI 102-42, GRI 102-43] 
Table 4. Stakeholder map and forms of dialogue with individual stakeholder groups 
CUSTOMERS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Natural persons and 
companies  
● 
Subscribers of pay 
TV and 
telecommunication 
services  
● 
Viewers  
● 
Polsat Box Go users 
● 
Internet users 
 
● 
Website 
(questionnaires) 
● 
Customer service 
points and call center 
(dialog, 
questionnaires) 
● 
Self-care online 
services 
● 
Opinion and 
satisfaction surveys, 
including User 
Experience and NPS 
● 
Social media 
(Facebook, twitter, 
YouTube, LinkedIn) 
● 
On-going – 
continuous activities, 
opinion surveys – on 
as-needed and/or as-
possible basis (while 
also accounting for 
the situation created 
by the pandemics)) 
● 
General customer 
satisfaction with 
the operator, 
propensity to 
recommend the 
brand, relations 
stability, 
propensity to 
select the 
operator again 
and satisfaction.  
● 
Examined areas: 
offer, customer 
service points, 
telemarketing, 
call centre, 
website, Internet 
service centres, 
financial benefits, 
invoice

29
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
EMPLOYEES 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Present 
employees 
and their families  
● 
Potential employees 
● 
Associates 
● 
Trainees 
● 
Employee 
satisfaction survey 
and periodic 
assessment  
● 
Training and 
development  
● 
Intranet, newsletter 
and in-house surveys  
● 
Teambuilding events  
● 
Programs offering 
benefits to 
employees 
● 
Employee 
volunteering 
programs  
● 
Social media 
● 
Ongoing and regular 
communication 
● 
Stability and 
attractiveness of 
employment  
● 
Family-friendly 
HR policy  
● 
Working in a 
hybrid model 
● 
Friendly place of 
work 
● 
Development 
opportunities 
CAPITAL MARKETS  
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Capital market 
participants 
● 
Brokerage house 
analysts  
● 
Shareholders 
● 
Banks and other 
financial institutions 
● 
Bondholders  
● 
Institutional and 
individual investors  
● 
Rating agencies 
● 
Financial and Non-
Financial Reports  
● 
Current reports  
● 
Corporate website  
● 
Individual meetings  
● 
Conferences and 
video conferences  
● 
General 
Shareholders’ 
Meetings  
● 
Examining of 
shareholding 
structure  
● 
Perception studies 
● 
According to 
requirements 
resulting from the 
Company’s presence 
on the Warsaw Stock 
Exchange  
● 
Financial reporting 
once a quarter  
● 
On-going 
communication  
● 
General 
Shareholders’ 
Meeting, held at least 
once a year  
● 
Dialog and meetings, 
on as needed basis 
● 
Economic 
situation of the 
Group and its 
financial policy  
● 
Strategy and 
development  
● 
Competitive 
environment  
● 
Opportunities and 
threats to the 
operations  
● 
Enterprise value  
● 
Transparency of 
activities  
● 
Future 
investments 
● 
ESG Indicators

30
Sustainability Report of Polsat Plus Group for 2021  
 
 
REGULATORS AND STATE INSTITUTIONS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
KRRiT (National 
Broadcasting 
Council), UKE (Office 
of Electronic 
Communication), 
UOKiK (Competition 
and Consumer 
Protection Office) 
● 
UODO (Personal 
Data Protection 
Office) 
● 
GIOŚ (Chief 
Inspectorate for 
Environmental 
Protection), 
Marshal’s Offices  
● 
GUS (Main Statistical 
Office), KNF 
(Financial 
Supervision 
Authority), KRS 
(National Court 
Register) 
● 
Council of Ministers  
● 
Parliament and 
Senate 
● 
European 
Commission, 
European Parliament 
and European 
Council 
● 
BEREC 
● 
National Media 
Council  
● 
Digitization Council 
● 
Public consultations  
● 
Meeting of reporting 
obligations  
● 
Direct meetings  
● 
Joint initiatives and 
activities  
● 
Participation in 
industry conferences 
● 
Ongoing 
communication 
resulting from the 
reporting obligations  
● 
On as-needed basis 
● 
Impact on the 
national economy  
● 
Market 
development  
● 
Service 
availability  
● 
Activities in 
compliance with 
the standards 
and the law

31
Sustainability Report of Polsat Plus Group for 2021  
 
 
SUPPLIERS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Content providers, 
including TV stations 
and producers  
● 
Suppliers of end-user 
equipment  
● 
Suppliers of 
components for 
production of our own 
end-user equipment  
● 
Suppliers of network 
and other 
infrastructure 
elements  
● 
Service providers 
● 
Direct relations  
● 
Contracts  
● 
Cooperation within 
the industry 
organizations  
● 
Integration events  
● 
Industry conferences 
and workshops 
● 
As needed – ongoing 
and regular 
● 
Terms of 
cooperation  
● 
Transparent rules 
of tenders and 
cooperation  
● 
Good, long-term 
relations 
● 
Cooperation 
within the 
framework of 
industry initiatives 
COMMUNITY ORGANIZATIONS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Foundations  
● 
Social and 
environmental 
organizations  
● 
Cultural institutions 
● 
Mountain rescue 
units (GOPR, TOPR) 
● 
Water rescue units 
(MOPR, WOPR) 
● 
Partnerships and 
joint initiatives  
● 
Employee 
volunteering 
● 
Sponsoring  
● 
Direct dialog 
(environmental 
organizations)  
● 
Scientific reports  
● 
Debates 
● 
According to the 
needs of 
stakeholders and 
Group’s capabilities 
● 
Openness to 
dialog  
● 
Financial support 
and human 
involvement  
● 
Understanding 
values on which 
the company is 
based  
● 
Dispelling 
possible 
concerns/doubts 
regarding 
technological 
development 
COMPETITORS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Players active on the 
following markets:  
- media 
- telecommunication 
- digital services 
● 
Cooperation within 
the industry 
organizations  
● 
Industry conferences, 
debates and 
workshops  
● 
Joint initiatives (e.g. 
market reports) 
● 
Ongoing 
communication, 
depending on the 
market situation  
● 
Market 
development  
● 
Appropriate 
market regulation  
● 
Standards

32
Sustainability Report of Polsat Plus Group for 2021  
 
 
BUSINESS PARTNERS 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
Distributors  
● 
Advertisers and 
advertising brokers  
● 
Scientific institutions  
● 
Industry 
organizations and 
chambers of 
commerce  
● 
Sport Associations  
 
● 
Direct communication 
channels (e.g. 
website for 
distributors)  
● 
Ongoing and regular 
meetings  
● 
Contracts  
● 
Codes of Best 
Practice and self-
regulation 
● 
Conferences and 
workshops  
● 
Reports and 
reporting  
● 
Holding of positions 
in the authorities of 
industry 
organizations and 
chambers  
● 
Active involvement in 
joint projects and 
activities (e.g. within 
respective chambers 
of commerce, 
consultations and 
positions)  
● 
Communication 
depending on the 
needs of 
stakeholders  
● 
Pro-active activities 
depending on the 
market situation 
● 
Group’s 
involvement in 
shaping of the 
market  
● 
Solving problems 
of the market and 
promoting 
innovations  
● 
Transparency of 
activities  
● 
Observing 
standards and 
rules  
● 
Openness to 
dialog 
GENERAL NATIONAL MEDIA AND INDUSTRY MEDIA 
Entities belonging to the 
stakeholder group 
Approach and type of 
engagement of the 
stakeholder group 
Frequency of 
engagement by type 
Key topics and 
concerns raised by 
stakeholders 
● 
The press 
● 
The Internet 
● 
Radio 
● 
TV 
● 
Conferences and 
events 
● 
Information in the 
press 
● 
Individual meetings 
with media 
representatives 
● 
Statements, 
comments and 
opinions 
● 
Corporate website 
● 
Social media 
● 
On-going 
communication, 
depending on the 
market situation and 
current developments 
in the organization 
● 
The Group’s 
economic 
standing  
● 
New offers 
● 
Innovation 
● 
Development 
plans 
● 
New programs/ 
shows 
● 
Sports events 
● 
Product testing 
● 
Social 
involvement 
[GRI 102-12, GRI 102-13] 
Apart from direct contacts with stakeholders, we shape our market environment also through membership in 
industry associations. We are members of, among others: 
● 
Polish Chamber of Commerce for Electronics and Telecommunications  
● 
Polish Chamber of Commerce for Electronics and Telecommunications

33
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
Lewiatan Confederation (formerly Lewiatan – Polish Confederation of Private Employers) 
● 
Polish Chamber of Electronic Communications 
● 
Polish Chamber of Digital Broadcasting 
● 
IAB Poland 
● 
Association of TV Programs Distributors SYGNAŁ 
● 
Polish Internet Research 
● 
Polish Data Center Association 
● 
Advertising Council 
● 
Creative Poland Association 
● 
Polish Association of Listed Companies. 
2.3. Strategy 2023+ of Polsat Plus Group 
We are a Polish company and we offer high quality commodities for a reasonable price to the inhabitants of 
Poland. For everyone. Everywhere. 
We believe that high-speed and reliable Internet within easy reach means freedom for everyone and 
everywhere. We believe in locally produced, unique content available wherever, whenever and on whatever 
device you want. We believe that the transition towards clean and affordable energy, in particular energy 
produced from renewable sources, is what our country needs and that it creates new development 
opportunities for our Group. 
We want to create and deliver high quality commodities: high-speed and reliable connectivity, the most 
attractive and unique content and entertainment, clean and affordable energy and other services and 
commodities for the home and for individual and business customers, using state-of-the-art technologies to 
provide top quality services that meet the changing needs and expectations of our customers, so as to 
maintain the highest possible level of their satisfaction. Concurrently, in line with the concept of ESG, we 
want to create the value of our Group in a sustainable manner taking into account and addressing 
environmental, social, responsible and transparent business issues, to the benefit of local society and all our 
Stakeholders. 
The superior goal of the strategy of Polsat Plus Group is the permanent, long-term growth of the value of 
Cyfrowy Polsat S.A. for its Shareholders. We intend to achieve this goal by implementing the key elements 
of our operating strategy based on three main pillars and supported by an effective financial policy. 
PILLAR I - CONNECTIVITY 
PILLAR II - CONTENT 
PILLAR III – CLEAN ENERGY 
High-speed and reliable 
connectivity is critical to our work, 
education and entertainment. 
Easy communication with friends 
and family. 
Attractive content and excellent 
user experience ensure 
entertainment wherever, 
whenever and on whatever device 
you want. 
Affordable, clean energy is essential to 
the daily functioning and further 
development of the Polish society and 
economy. 
 
growth of revenue from services provided to individual and business 
customers through the consistent building of our customer base 
value by maximizing the number of users of our services as well as 
the number of services offered to each customer and simultaneously 
 
building a position on the clean, 
energy market, in particular from the 
sun, wind, biomass, thermal waste 
treatment and building a complete

34
Sustainability Report of Polsat Plus Group for 2021  
 
 
increasing average revenue per user (ARPU) and maintaining a high 
level of customer satisfaction 
 
growth of revenue from produced and purchased video content by 
expanding its distribution, including a search for new channels of 
exploitation of rights, maintaining the audience shares of channels 
produced by us 
 
use of opportunities arising from the advancing technological 
changes and market opportunities in order to expand the scope of 
our products and services 
value chain of a hydrogen-based 
economy, which creates opportunities 
to build a new stream of revenues for 
Polsat Plus Group and will bring 
tangible social benefits in the form of 
greenhouse gas emissions reduction 
 
analysis of additional development 
opportunities in other prospective 
directions such as Small Modular 
Reactors (SMR) 
 
effective management of the cost base of our integrated capital group by exploiting its inherent synergies and 
economies of scale 
 
effective management of the Group’s finances, including its capital resources 
 
BEST PRACTICE – POLSAT PLUS GROUP STRATEGY 2023+ 
 
As part of its Strategy 2023+ Polsat Plus Group has added the third pillar of its activity and set a 
new challenger for itself: we want to bring cheap and clean energy for Poles as well as clean natural 
environment. The following are the goals of the Clean Energy pillar: 1. Clean Energy as a 
commodity – For Everyone. Everywhere. 2. Supplying solar and wind power as well as electricity 
produced from biomass. 3. Reduction of CO2 emission. 4. Implementation of ESG in practice.  
 
While announcing its strategy, the Group made commitment to its stakeholders to achieve specific 
goals and to monitor their progress on an on-going basis. We assume that thanks to producing 2 
TWh of cheap and clean energy the emission of CO2 will be reduced in Poland by around 2 million 
tons per year. To enable implementation of its strategy, the Group has defined several strategic 
projects (i.e. investing in the green assets of ZE PAK power plant, along with other projects from 
the field of green energy), as and key investments to be made (i.e. PLN 0.8 billion to acquire 67% 
of green assets, PLN 5 billion to be invested in green energy over a period of 5 years, PLN 0.5 
billion for green hydrogen). 
The Strategy 2023+ leads to the development of a unique Group. People in Poland are offered services and 
products that they can use everywhere and every day. These include most advanced telecommunication 
solutions (5G Internet access from Plus and the possibility to communicate as you like and whenever you 
want), Polish-language content (available on various devices: in the Internet, via a 4K set-top box and in TV, 
via Polsat Box Go and Polsat Go services and applications) as well as the on-line business, concentrated 
around Interia. Clean energy is also such a service and commodity for all. The Group wants to produce it and 
supply to both residential and business customers, so that every inhabitant of our country will be able to live 
in clean and friendly environment. The Group believes that energy transformation is necessary, that it is in 
fact indispensable for us as the society and so it wants to have influence on expediting the implementation 
of this strategy. That is why the Group wants change the world and invests in green hydrogen which is a zero-
emission fuel. It has already started promoting hydrogen technology and is the first user of a hydrogen-
powered car fleet in Poland. At the same time, the Group filed for environmental permits that are necessary 
for building the refueling stations and it has also developed a prototype of a hydrogen-powered bus. 
Growth of revenue from services provided to individual and business customers through the 
consistent building of our customer base value by maximizing the number of users of our services 
as well as the number of services offered to each customer and simultaneously increasing average 
revenue per user (ARPU) and maintaining a high level of customer satisfaction 
Our goal is to effectively build revenue from the sale of products, services and commodities to our customers. 
By actively predicting new trends and reacting to the occurring market changes, we will continue to create 
products that will satisfy the evolving needs of our customers.

35
Sustainability Report of Polsat Plus Group for 2021  
 
 
The factor that will have a positive impact on revenue is the possibility of cross-selling our existing and future 
products and services to the customer base of Polsat Plus Group. We create a unique portfolio of products 
and services which is targeted at customer bases of companies composing our Group. Properly addressed, 
both through the sale of additional single products or a multiplay offer, this potential may gradually increase 
the number of services per individual user, thus increasing revenue per customer and at the same time 
favorably impacting the level of satisfaction of our customers.  
The integrated services market in Poland is still developing, especially outside big cities and therefore it has 
substantial growth potential. We intend to continue expanding our portfolio of products and services, relying 
both on own projects, as well as on strategic alliances or acquisitions. We trust that a comprehensive and 
unique offer of combined services (television offered in diversified access technologies including a model 
based on online applications, mobile Internet based in particular on the cutting-edge 5G technology, high-
speed fixed broadband with high throughputs and voice services) and the possibility of up-selling additional 
services (e.g. clean energy from renewable sources, premium content services, entertainment services, 
financial products as well as other services or solutions for the home), when provided via diversified 
distribution platforms, will be decisive from the point of view of our competitive edge. It will also enable us to 
retain our existing customer base and offer an opportunity to acquire new customers on the pay TV, 
telecommunication and energy markets as well as in the area of other services for the home and for individual 
and business customers. 
Growth of revenue from produced and purchased video content by expanding its distribution, 
including a search for new channels of exploitation of rights and maintaining the audience shares of 
the channels that we produce 
The channels we produce and broadcast enjoy strong, well-established positions on the Polish TV and high 
ratings in their respective target groups. Our goal is to maintain our audience share at a stable level and 
consistently enhance our viewer profile. We believe that by making sensible investments in programming and 
wider distribution of our own content we will be able to gradually improve our viewer profile. This in turn will 
have a positive effect on the pricing of advertising airtime that we offer.  
The second crucial element in building the segment's value is the widest possible distribution of produced 
and purchased TV content, both in terms of the customer groups it reaches (FTA, pay TV and online access) 
and the technologies they use (terrestrial, satellite, Internet, mobile). We want to invest in development and 
build the market position of our content brands, which will then be distributed via a number of channels 
adjusted to the evolving needs of our customers. These efforts, in our opinion, will not only allow us to 
maximize benefits of the wide-scale distribution of our video content, but will also ensure a higher level of 
satisfaction among our customers and viewers, who will have more freedom to decide what, where and when 
to watch. 
Use of opportunities arising from the advancing technological changes and market opportunities in 
order to expand the scope of our products and services  
We seek to offer wide accessibility to our products and services to each of our existing and potential new 
customers. Therefore, beside the continuous development of technologies which have built the scale of our 
company in the past, we pay attention to the development of new products which are meant to facilitate the 
availability of our content and the services we offer. For everyone. Everywhere.  
The intertwining of the telecommunication and media worlds, in particular the wide availability of high-speed 
mobile transfer technologies as well as the constantly improving quality of fixed-broadband connections, 
allows us to develop equipment and technologies which break the limitations with regard to accessibility or 
ownership of certain telecommunication infrastructure. The OTT (over-the-top) technologies are expanding 
distribution markets for content producers and we intend to actively leverage on that. We invest in new 
technologies, equipment and applications, and we pursue opportunities to enter into strategic alliances or

36
Sustainability Report of Polsat Plus Group for 2021  
 
 
acquisitions, with a view to facilitating access to the content we produce for our customers. We also intend 
to leverage on the changes on the Polish content market and take advantage of the opportunities presented 
by the evolving needs and expectations of Polish consumers, as well as changes in the ways of media 
consumption triggered by cutting-edge data transmission technologies in order to offer our customers an 
extensive range of services adjusted to their needs and expectations. By developing our content and 
telecommunication offer and expanding it to include complementary products and services, we seek to 
acquire new customers, build ARPU and improve customer satisfaction and loyalty. 
An effective combination of telecommunication and content products provides new opportunities for 
distribution of content. Thanks to this combination, attractive content and a wide range of our services can 
be delivered through a variety of reliable distribution channels – via satellite (DTH), digital terrestrial television 
(DVB-T), Internet television (OTT), Internet platforms, applications and portals (video online), mobile (LTE 
and 5G) and fixed-line (IPTV) technologies – to all consumer devices from TV sets through PCs and tablets 
to smartphones.  
Modern technology advancement is also a critical factor contributing to the transition in our country towards 
clean, zero and low-emission energy. We want to be an active participant of this transition. We intend to take 
advantage of emerging market opportunities and invest in technological innovations because we believe that 
they are essential in order to accelerate the energy transition and de-carbonization in Poland. We set 
ourselves ambitious goals with respect to the construction of zero and low-emission sources of electric energy 
that on the one hand constitute an opportunity to continue the development of our business in the mid and 
long-term, and on the other support the sustainable development of the Polish society and economy.  
Concurrently, we will analyze in detail emerging market and investment opportunities, such as investments 
in unique real estate or prospective business projects that have potential to generate high rates of return in 
the mid-term. We believe that such projects present an attractive opportunity to invest available funds. 
Building a position on the clean energy market, in particular from the sun, wind, biomass, thermal 
waste treatment and building a complete value chain of a hydrogen-based economy, which creates 
opportunities to build a new stream of revenues for Polsat Plus Group and will bring tangible social 
benefits in the form of greenhouse gas emissions reduction 
With a view to strengthening our unique offer of integrated services we have decided to establish a new, third 
strategic pillar based on affordable and clean energy. We believe that the transition towards clean, zero and 
low-emission energy in Poland is a perfect moment to enter this prospective market by new players and 
creates new development possibilities for Polsat Plus Group. We believe that investments in the development 
of clean, renewable energy sources constitute a practical implementation of the ESG concept and can bring 
our Group, our Stakeholders and the local society tangible economic and social benefits, in particular in the 
form of greenhouse gas emissions reduction. According to our estimates, our current investment plan, 
consisting in the installation of ca. 1000 MW of clean power generation capacity in the years 2022-2026, will 
contribute to the reduction of greenhouse gas emissions by over 2 million tons of CO2 equivalent annually.  
We want to build a new stream of revenue from the sale of clean energy to business and individual customers. 
We expect that demand for clean energy in Poland will exhibit a strong, upward trend in the following years. 
This trend will be supported by a set of factors, including the consistent regulatory policy implemented at the 
European Union level and directed at achieving climate neutrality by 2050 and increasing demand for energy 
resulting from Poland’s economic growth. In order to build and successively strengthen our position on the 
energy market in Poland we intent to invest in projects related to the production of energy from photovoltaics, 
biomass, wind farms and thermal waste treatment. We also want to invest in the future by building a complete 
value chain of a hydrogen-based economy, which may contribute significantly to the reduction of harmful 
substance emissions (including CO2). Furthermore, we want to actively analyze the possibilities of investing 
in other prospective sources of energy such as Small Modular Reactors (SMR).

37
Sustainability Report of Polsat Plus Group for 2021  
 
 
In the years 2022-2026 we plan to invest approximately PLN 5 billion in order to achieve ca. 1000 MW of 
clean power generation capacity and approximately PLN 0.5 billion in the construction of the value chain of 
an economy based on the fuel of the future - hydrogen.  
Effective management of the cost base of our capital group by exploiting its inherent synergies and 
economies of scale 
We are convinced that building a closely integrated group that combines connectivity, content and energy 
services offers an opportunity for tangible synergies and for securing significant competitive advantages. We 
implement numerous projects aimed at simplifying the Group’s structure by integrating relevant teams and 
harmonizing business processes and IT systems in the entire Group, which enables us to achieve tangible 
cost synergies. On a continuous basis we pursue optimization efforts aimed at adapting our cost base to 
current market conditions and our Group’s situation. 
We believe that our engagement in the clean energy sector will also generate sizeable synergies and in the 
mid- and long-term will support operating in-line with a sustainable business-model. In particular, access to 
clean energy at lower prices will allow us to further optimize the costs of our operating activities and will also 
help us strengthen our relationships with B2B and B2C customers interested in purchasing clean energy, 
which will have a positive impact on the results of our strategy. 
Effective management of the Group’s finances, including its capital resources 
The financial policy and capital resources management policy that we adopted define the method of using 
funds generated from our operations. To guarantee the continuity and stability of the Group’s operations the 
generated free cash flow is used in the first place for financing current operations and for investments 
indispensable for the development of the Group. Simultaneously, we continually exploit arising development 
possibilities and investment opportunities, which allow us to make our products and services more attractive, 
provide new methods of their distribution or create additional value for our Shareholders.  
Our capital resources management policy assumes maintaining a balance between leveraging on emerging 
market and investment opportunities and regular dividend payouts to Shareholders of the Company in 
accordance with the applicable dividend policy of Cyfrowy Polsat S.A. Concurrently, we intend to maintain 
the indebtedness of Polsat Plus Group at a safe level, ensuring an optimal structure of financing of our 
operating activities through the use of debt financing. When formulating the financing structure the 
Management Board will take into account in particular the expectations of the Shareholders of the Company 
expressed in the Articles of Association of Cyfrowy Polsat S.A.

38
Sustainability Report of Polsat Plus Group for 2021  
 
 
2.4. ESG Strategy 
Along with the announcement of the Strategy 2023+, we have also systemized our sustainable growth 
strategy which includes ESG factors - environmental, social responsibility and corporate governance. 
Table 5. Summary of the ESG strategy 
We take responsibility for preventing further climate changes and actively undertake steps to improve air 
quality in Poland. 
 
● 
New investments – by producing over 2 TWh of green energy per year we will 
contribute to the reduction of CO2 emissions in Poland by more than 2 million tons 
yearly. 
● 
Renewable energy sources – by 2023 we will use energy solely from low or zero-
emission sources1. 
● 
Car fleet – we successively increase the share of low-emission vehicles in the car 
fleet of Polsat Plus Group (currently over 5% share). 
● 
Circular economy – set-top boxes used by our customers are coming back to the 
market after they are returned and refurbished while other equipment is being 
recycled. 
We are an active member of local society and – at the same time – we stimulate Poland’s economic and 
social development through our investments in digitization. 
 
 
● 
Counteracting digital divide – we dynamically develop the  footprint of modern, fast 
5G Internet. 
● 
Polsat Foundation – we are a key partner of the Foundation which has helped to 
finance medical treatment and rehabilitation for 40 thousand suffering children over 
the last 25 years. 
● 
Responsible employer – we ensure a friendly and safe working environment as well 
as equality and diversity to all our employees. 
● 
Protection and safety of children – safety is the DNA of our operations, therefore we 
take care of safety of children and youths (among others, online and TV safety). 
We develop our business in a transparent and sustainable  manner to the  benefit of all our stakeholders. 
 
 
● 
Codes of Ethics – implemented codes of business conduct as well as internal 
procedures and systems guarantee the highest standard of integrity. 
● 
Transparency – we ensure high quality financial and ESG reporting in combination 
with regular, transparent and direct communication with all our stakeholders.  
● 
Cybersecurity – while being aware of challenges in this area, we aim at the best 
possible data security and protection for our customers and employees (ISO 27001 
certificate). 
● 
Experience, trust, reputation – our companies’ Management Boards are served by 
individuals with many years of work experience in the Group. 
1 This applies to at least main operating companies of Polsat Plus Group, that is Cyfrowy Polsat S.A., Telewizja Polsat sp. z o.o., 
Polkomtel sp. z o.o., and Netia S.A.

39
Sustainability Report of Polsat Plus Group for 2021  
 
 
2.5. Our social mission 
We pursue our social mission in the fields of safety and security, aid to children, promotion of sports and 
physical activity as well as conservation of natural environment and education, with a particular focus on 
ecology and healthy lifestyle. 
[GRI 103-1] 
Figure 4. Corporate Social Responsibility in Polsat Plus Group 
 
Polsat Plus Group’s sponsoring and charity activities are aimed at providing actual aid wherever needed, 
supporting development of Polish sports, assuring advanced tools for rescue units, educating the society in 
such areas as ecology and conservation of natural environment, as well as, indirectly, shaping of positive 
image of our organization as trustworthy brands, socially-committed companies, partners who are open to 
their customers’ needs. The activities that we indulge in are aligned with our Group’s social mission which 
assumes exerting positive influence on our immediate environment – the society, the customers and viewers 
as well as the employees and natural environment, along consistent building of our credibility in the eyes of 
our stakeholders.

40
Sustainability Report of Polsat Plus Group for 2021  
 
 
 Chart 3. Financial involvement of Polsat Plus Group in charity and sponsoring 
 
 
Care for safety  
 
 
Safety is the DNA of our operations. That is why we are involved in the implementation of numerous 
projects, including the ones which address economic, strategic, social, employee-related, client-related, or 
environment-related issues. These projects are described in detail in the respective sections of the report 
discussing specific issues, including E (environmental), S (social) and G (governance-related) matters. Here 
we only discuss our strategic and long-term involvement in the area of safety and security. 
We are particularly proud from our close cooperation with the rescue organizations which operate in the 
mountains and on the waterside. Plus mobile network supports the rescuers in their activities, finances their 
training and also donates money for specialized equipment. Year 2021 marks the 18th anniversary of 
cooperation with TOPR and WOPR mountain rescue as well as MOPR and WOPR water rescue units  
Thanks to our technology we have been able to create an emergency-and-rescue system which helped save 
the lives and the health of many people in recent years.  
 
 
45%
45%
10%
Charity activites
Sport sponsorship
Health and safety
PLN 30 
million

41
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 5. Ratunek (Rescue) Application 
 
Figure 6. User location as sent by Ratunek (Rescue) application 
 
Both, in the mountains as well as by the water victims are often unable to identify or describe their location. 
They may also not know whom or what number to call. That is why Ratunek application plays an important

42
Sustainability Report of Polsat Plus Group for 2021  
 
 
role in tourism, by substantially enhancing the safety of both, amateurs and professionals. When there is an 
accident, or if someone is lost, such a person is able to quickly notify the Rescue Units and get effective help. 
BEST PRACTICE – INTEGRATED RESCUE SYSTEM AND RATUNEK (RESCUE) APPLICATION 
 
 
The Integrated Rescue System has been launched by Plus jointly with WOPR and MOPR 
lifeguards and GOPR and TOPR mountain rescuers. The two emergency numbers: 601100100 
(waterside) and 601100300 (mountains) emergency phone numbers can be accessed from all 
mobile and fixed-line networks in Poland and they operate round-the-clock all-year-long.  
The system monitors the most popular spots and watches over the safety of tourists while enabling 
efficient communication with the rescue units. A free Ratunek (Rescue) application complements 
the system. Caller-location feature is its key advantage which significantly reduces the search time 
(even to as little as 20 minutes).The application supports connection to the nearest rescue station 
and while the call to the rescue station is in progress, the application sends an SMS with the caller’s 
location coordinates to the rescuers. It is the only application approved by the voluntary rescue 
units in Poland. In 2021, there were nearly 189.5 thousand users of the application. 
Examples of successful rescue actions initiated by calls to emergency numbers and use of the Rescue 
application in 2021: 
● 
MOPR (Mazurian Voluntary Lifeguard Service) – a six-person boat crew was saved thanks to 
Ratunek application which indicated the precise location of the accident, thus enabling fast rescue 
action. 
● 
TOPR  (Tatra Mountain Rescue Service) – an incident in the Tatra Mountains – the TOPR’s main 
unit was called by a tourist who informed them that for a second straight day he was stranded in 
Zawrat pass and that he was soaked wet and cold, and hence unable to descend from the pass by 
himself. Two rescuers set out from Hala Gąsiennicowa valley and reached the tourist quickly. They 
found him lying in a snow cave. As it turned out, he set out too late on the trail and on top of that 
alone. He made a planning mistake. In addition, sudden change of weather led to the tourist getting 
soaked and cold, even in spite of being well equipped for the hike.

43
Sustainability Report of Polsat Plus Group for 2021  
 
 
Aid to children 
Aid to children is yet another pillar of our social mission. Our goals in this area are mainly accomplished 
through Polsat Foundation and employee volunteering initiatives. 
Polsat Foundation 
For more than 25 years now, in line with its motto; “We are here to save the health and life of children,” Polsat 
Foundation has been working continuously to improve the well-being of the youngest patients in Poland. 
[GRI 203-1, GRI 203-2], [UoR – Key Performance Indicators] 
During 25 years (Key figures): 
Aid provided to nearly 
40 thousand 
children 
Support for over 
2 653  
institutions: hospitals and health centers, as well 
as schools, kindergartens and orphanages 
More than 
PLN 267 million 
allocated for financing statutory goals 
Over 
PLN 23 million 
collected from the St. Nicholas Day Commercial 
Block 
Over 
PLN 31.2 million 
received as donations of 1% of Personal Income Tax 
During over 25 years of its activities, Polsat Foundation embarked upon numerous initiatives having one goal 
– providing aid to children and their parents. Such actions as ”Podaruj Dzieciom Słońce” (Give Some Sun to 
Children”) and  “Podziel się Posiłkiem” (“Share Your Meal”) have gained long-lasting support of Polish society. 
From the very beginning of its operations, the Foundation was also involved in some pioneer projects, 
including introduction in Poland the Program of Liver Transplants from Related Donors as well as state-of-
the-art methods of in-womb spina bifida treatment using fetoscopic surgery. 
BEST PRACTICE – 25 YEARS OF POLSAT FOUNDATION 
 
 
Helping children is one of the pillars of the corporate social responsibility mission of Polsat Plus 
Group. The Group pursues this goal in various ways, also through the activities of Polsat 
Foundation. For 25 years now Polsat Foundation has made continuous efforts to improve the well-
being of the youngest patients in Poland, while being faithful to its motto: “We are here to save the 
health and life of children”. 
  
The Foundation was established by Zygmunt Solorz and TV Polsat – the first commercial TV 
station in Poland to become involved in charity. Since the very beginning of its activity the 
Foundation has been guided by the slogan: “We are here for the children.” The Foundation donated 
more than PLN 267 million to aiding children, it helped 40,000 little patients and provided financial 
support to more than 2600 institutions, including hospitals, medical centers as well as schools, 
kindergartens and foster care homes. 
The Foundation’s present activities also fall within the framework of numerous ecological initiatives and 
actions, including the fight against smog and its consequences, upon which Polsat Plus Group has recently 
embarked by establishing the “Clean Poland” Program Association.

44
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – VERANO DLA DZIECI (VERANO FOR CHILDREN) 
 
 
“Verano for Children” is a long-term project which strategically fits in with the activities of Polsat 
Plus Group and the Clean Poland Program Association in the area of fight against smog and 
improvement of the quality of living for children. As part of this program, Polsat Foundation, working 
together with “Verano” Health and Relaxation Center from Kołobrzeg, organized a series of four 
rehabilitation stays, focusing on treating chronic upper and lower respiratory tract diseases as well 
as cystic fibrosis among children. A total of 72 children from Silesian Province, each accompanied 
by a guardian, underwent the treatment in 2021. 
One of the floors of center was fully renovated for the needs of this project. The facility has been 
equipped with professional equipment, holding proper type approvals, which enabled 
comprehensive respiratory tract rehabilitation. The project included building a room for individual 
and group exercises and a surgery. 
[GRI 203-1, GRI 203-2] 
Support for those who are most in need is the superior goal of the Foundation. An illness of a child is 
for many Polish families not only an emotional drama but also a drama in the financial dimension. Specialized 
treatment, newest pharmaceuticals, or complex operations mean costs which often exceed the parents’ 
financial possibilities, while financing by the state healthcare system is for many reasons insufficient. For that 
reason the Foundation has created a system of quick and effective response to requests for aid. Information 
received from parents is verified and then their applications are reviewed according to strictly defined criteria. 
 
In 2021 Polsat Foundation: 
● helped 2145 children, 
● The Foundation supported 16 healthcare establishments. 
 
Key events in 2021: 
● Building the Polsat Foundation’s Center for Rare Diseases at the Children’s Memorial Health Institute, 
● Launching ”Verano dla dzieci” (“Verano for Children”) – rehabilitation stays for the children suffering 
from respiratory tract diseases as well for the children with cystic fibrosis, 
● 18th edition of the St. Nicholas Day Advertising Block, 
● Nationwide educational campaign called ”Wilk opowiada o SMA” (“The Wolf talks about SMA”), 
addressing the issue of spiral muscular atrophy. The campaign was organized by the SMA Foundation 
and Polsat Foundation under the auspices of PTND (Polish Society of Children’s Neurologists) as an 
element of the action called “August – the month of knowledge about SMA”, 
● Start of repair works in  Rybicki Provincial Polyclinical Hospital in Skierniewice, 
● Helping together – Bieg z Radością z Toyotą (Toyota Joy Run) running event,  
● Wielka Draka dla Dzieciaka (Lots of Noise for Kids), i.e. the biggest charity action organized by Polish 
students at the Wroclaw University of Economics and Business.

45
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – POLSAT FOUNDATION’S CENTER FOR RARE DISEASES 
 
 
Polsat Foundation’s Center for Rare Diseases, at the Children’s Memorial Health Institute, was 
officially opened in May 2021. Little patients will be offered comprehensive support and treatment 
of rare diseases which affect as many as 3 million people in Poland, most of whom are children.  
Construction of the Center was initiated by Polsat Foundation. It is a unique place in Poland. The 
underlying assumption of its functioning is that a patient, with an often unknown disease, will be in 
the center of attention, cared for by the best specialists from various fields. This is the place where 
such patients will be offered comprehensive support, from the moment of being diagnosed till the 
end of treatment. 
The launch of the Center would not be possible without the involvement good-hearted people – 
the donors, Polsat TV viewers and Plus mobile network users thanks to whom ca. PLN 500 
thousand was collected for this cause. The action was also joined by Polkomtel which donated 
PLN 2 million to the Foundation. The official opening of Polsat Foundation’s Center for Rare 
Diseases took place in Warsaw in May 2021. 
As part of its activities related to aid provided to individual patients, Polsat Foundation finances: 
● individual medical equipment, 
● assistive devices, 
● orthopedic devices, 
● specialized rehab, drugs, creams and dressings, 
● operations which, in exceptional cases, are performed in private clinics in Poland and abroad. 
Repair works and adaptations of medical institutions account for a significant part of Polsat Foundation’s 
spending. Since the beginning of its operations the Foundation has been providing financial  support to 
medical institutions and health centers which offer treatment, rehab and therapy for children. 
Biggest projects (2015-2021): 
● Repair works in the Children’s Otolaryngology Ward at the Provincial Specialist Hospital no. 3 in 
Rybnik, where a salt grotto was also created, 
● Repair works in the Obstetrics and Neonatology Department at the hospital in Lubartów, 
● Repairs and modernization of the Polsat Foundation’s Pomeranian Center of Laser Therapy – the 
biggest center of this type in Poland, 
● Repair works at the Pediatric Ward in the County Health Center in Otwock, 
● Expansion of the Department of Neonatology, Pathology and Neonatal Intensive Care in the 
Children’s Memorial Health Institute – creation of special rooms for mothers staying with children – it 
is the biggest establishment of this type in Poland, 
● Repair works in the Neurology and Epileptology Department in the Children’s Memorial Health 
Institute, 
● Construction and equipping of the Polsat Foundation’s Center for Rare Diseases at Children’s 
Memorial Health Institute in Warsaw. 
“Jesteśmy dla dzieci” (We are for children) campaign is the most recognizable project of Polsat Foundation. 
The goal of the campaign is to collect money for treatment and rehabilitation of the children who are under 
the care of Polsat Foundation. In special TV spots the children taken care of by the foundation – the heroes 
of “Jesteśmy dla dzieci” campaign – appeal for aid not only for themselves but also for other ill children. Since 
the autumn of 2019 the Foundation has been running a pilot TV program called #JesteśmyDlaDzieci

46
Sustainability Report of Polsat Plus Group for 2021  
 
 
(#WeAreForChildren), which is broadcasted in Polsat News TV channel. The program reaches millions of 
viewers of Polsat, Polsat Box Go and Polsat Go as well as the users of Polsatnews.pl and Interia.pl. 
As part of its activities, Polsat Foundation has been providing financial support for medical units and centers 
all over Poland. Up to date our aid reached 2653 units, including hospitals and medical centers involved in 
treatment, rehab and therapy of children, as well as schools, kindergartens and orphanages. During the 25 
years of its activity Polsat Foundation donated over PLN 1 million to support hospices. So far more than 40 
thousand children needing treatment have received help.  
The Foundation’s activities have for many years been also supported by TV Polsat, the actors and the 
producers of the Polsat’s TV series (soap operas), the anchors and the journalists of “Wydarzenia” (the main 
news program of TV Polsat), as well as the journalists working for Polsat News and Polsat Sport channels. 
”Wydarzenia” news program shows materials regarding Polsat Foundation’s important activities. The 
Foundation’s representatives are also the guests of “Nowy Dzień” (The New Day) program while the 
Foundation itself is the patron of “#JesteśmyDlaDzieci” (#WeAreForChildren) program. 
BEST PRACTICE – ”JESTEŚMY DLA DZIECI” (WE ARE FOR THE CHILDREN) PROGRAM 
 
 
„#JesteśmyDlaDzieci” is a TV show which appears in Polsat News channel every Sunday at 1.30 
p.m. It presents stories of children suffering from various diseases, birth defects as well as other 
serious illnesses and problems. The viewers can see how these children, as well as their parents 
or guardians, have to struggle daily for recovery from illness or to save their lives.  
 
The TV show also includes interviews and discussions with invited guests – medical experts who 
explain the presented cases to viewers. The program also presents the achievements of Polsat 
Foundation, including renovated hospital wards, money collections for the purchase of specialized 
equipment as well as the help that the Foundation provides in treatment and rehabilitation of ill 
children. 
 
Further episodes of the “Spełniamy Marzenia” (We Make Your Dreams Come True) show were 
produced In 2021, the year which marked the 25th anniversary of Polsat Foundation’s activity. 
All of Polsat Foundation’s activities are possible thanks to the support it receives from donors. The Foundation 
reaches private individuals and sponsors through TV Polsat which for many years has been appealing to its 
viewers for support for the foundation. Without television Polsat Foundation would not be so effective and 
would not have nationwide reach.

47
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 7. Financing of Polsat Foundation in 2021 
 
For 18 years now, TV Polsat and Polsat Media Biuro Reklamy advertising bureau have been organizing 
Mikołajkowy Blok Reklamowy (St. Nicholas Day commercial break. Every 6 December millions of Poles 
switch to Polsat channel at 6.45 p.m. to help ill children in this simple manner. The revenue from the St. 
Nicholas Day Commercial Break, calculated on the basis of audience size, is donated to the treatment and 
rehabilitation of the children who are under the care of Polsat Foundation. 
BEST PRACTICE – ST. NICHOLAS DAY COMMERCIAL BLOCK 
 
The 18th St. Nicholas Day Commercial Break was watched by 5.5 million viewers (the number was 
calculated on the basis of Nielsen Media data as interpreted by Telewizja Polsat Sp. z o.o.), thanks 
to whom more than PLN 1.6 million was collected to help ill children. The amount was by PLN 55 
thousand higher than a year earlier. The amount was donated in full to the treatment and 
rehabilitation of children. 
 
39 advertisers and 5.5 million viewers, including customers, viewers and employees of Polsat Plus 
Group were attracted to the St. Nicholas Day Commercial Break. The spots encouraging viewers 
to tune in to the St. Nicholas Day Commercial Break were being shown in TV Polsat starting 
November 22. Piotr Gąsowski appeared as Santa Claus. The campaign also included short spots 
featuring respected journalists and known artists who support Polsat Foundation, including Dorota 
Gawryluk, Jarosław Gugała, Michał Szpak, Sławomir, Wojciech Błach and Patryk Cebulski. The 
recorded spots also included children who are taken care of by the Foundation: the two Karolinas 
– the 12-year-old and the 4-year-old. Up to date the Foundation provided its financial support to 
more than 2600 establishments: hospitals and medical centers as well as schools, kindergartens 
and foster homes all over Poland. The Foundation spent more than PLN 260 million to finance its 
statutory goals. 
[GRI 203-1, GRI 203-2] 
Donation of 1% of Personal Income Tax is also an important part of the Foundation’s income. For years in 
the campaigns broadcasted in its channels, TV Polsat has been encouraging viewers to support the 
Foundation when filling in their annual tax return forms. Up to date the Foundation has collected nearly 31.2 
million zloty this way thanks to the generosity of the taxpayers. The entire amount was allocated to the 
treatment and rehabilitation of children in Poland.  
Polsat Foundation
Donations from 
natural persons
3 173 321.03 PLN
Donations from legal 
entities
6 818 888.07 PLN
Donations of 1% of 
Personal Income Tax
4 600 038.09 PLN
Other sources
75 177.02 PLN

48
Sustainability Report of Polsat Plus Group for 2021  
 
 
Every year the Foundation’s budget is also injected with the money coming from donors who include the 
biggest companies operating in Poland.   
Table 6. Donations for Polsat Foundation from key donors in 2021 
Donations for Polsat Foundation 
1. 
POLKOMTEL SP. Z O.O. 
PLN 2 573 577.13 
2. 
TELEWIZJA POLSAT SP. Z O.O. 
PLN 1 892 810.00 
3.  
POLSAT MEDIA BIURO REKLAMY SP. Z O.O. SP. K 
 PLN  844 198.00 
4. 
CYFROWY POLSAT S.A. 
 PLN 570 000.00 
5. 
NETIA S.A. 
  PLN 250 000.00 
6. 
AMAZON FULLFILMENT POLAND SP. Z O.O. 
  PLN 200 000.00 
7. 
FUNDUSZ GÓRNOŚLĄSKI S.A. 
  PLN 150 000.00 
8. 
PRUSZYŃSKI SP.Z O.O. 
  PLN 100 000.00 
9. 
GÓRNOŚLĄSKIE PRZEDSIĘBIORSTWO 
WODOCIĄGÓW S.A. 
  PLN 100 000.00 
10. 
EKOENERGIA SILESIA S.A. 
  PLN 50 000.00 
Employee volunteering 
Though employee volunteering in Polsat Plus Group is not covered by any formalized procedures, our 
employees have for years been keen to help others. We cooperate closely in this area with Polsat Foundation 
and Polki Mogą Wszystko Foundation (formerly Przyjaciółka Foundation).  
[GRI 203-1, GRI 203-2] 
2021 our employees and associates participated in several charity actions. 
BEST PRACTICE – GIFT PACKS IN HOSPITALS ON THE CHILDREN’S DAY 
 
It has been for the third time now that Polsat Media staff, dressed up as superheroes and 
characters from popular fairy tales and films, visited children in hospitals across Poland presenting 
to them gifts on the occasion of the Children’s Day. The action is organized by Polsat Foundation. 
 
This year’s the presents were given to children by Shrek and Fiona, Snow White, Elsa, Elvis 
Presley, or the Wonder Woman. Apart from fictional characters, the children were also visited by 
TV Polsat’s stars, including Krzysztof Ibisz, Karolina Gilon and Patryk Cebulski. The gifts  were 
delivered to hospitals in Otwock and Świder near Warsaw, to the Children’s Memorial Hospital in 
Warsaw and also to  the hospitals at Niekłańska and Banacha streets in Warsaw as well as to 
Polish Mother’s Memorial Hospital Research Institute, the Central Clinical Hospital of the Medical 
University in Łódź and also to hospitals in  Lubartow and Rybnik. Around 1500 children received 
the gifts!

49
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – GREAT BOARD GAME TOURNAMENT 
 
At the turn of September 2021 Cyfrowy Polsat and Polkomtel joined this year’s edition of the Great 
Tournament of Board Games.  
 
More than 900 various surprise gifts – board games, puzzles, backpacks, books, notebooks, sets 
of crayons and felt pens as well as other small school accessories were donated to Polki Mogą 
Wszystko Foundation as the prizes for the children who took part in developing a concept of a 
board game 
 
BEST PRACTICE – SANTA CLAUS QURIER 
 
At the turn of November 2021, for the twelfth time the employees of Cyfrowy Polsat and Polkomtel 
played the roles of Santa Claus’s elves. The purpose of the action was to fulfill the wishes and the 
dreams of the children who face poverty, their parents’ alcohol problems and unemployment, lack 
of acceptance at school as well as learning difficulties  
 
During over 10 years of the action we helped nearly 1700 children, from community centers from 
various parts of the country, witness the magic of Christmas. More than 300 volunteers took part 
in the action. They responded to 132 letters with children’s dreams (in 2020 the number of such 
letters was 79) and provided care to children from two community centers (in Podkarpacie and 
Mazury regions). 
 
BEST PRACTICE – CHRISTMAS GIFT PACKS FOR CHILDREN FROM ORPHANAGES 
 
In 2021, for the third straight year, the employees of Polsat Media Advertising Bureau, together 
with TV Polsat stars, prepared gifts for children from orphanages. Thanks to this wonderful action 
and the involvement of volunteers, the surprise gifts reached some 30 orphanages across Poland, 
bringing a lot of joy to nearly 2300 children. Many Christmas gifts were organized by the business 
partners of Polsat Media Advertising Bureau. 
 
BEST PRACTICE – DIY CHRISTMAS WORKSHOP 
 
In December 2021 we once again invited our employees to take part in the DIY Christmas 
Workshop, with the invitations being sent to the employees of Cyfrowy Polsat, Polkomtel and Netia. 
The event’s goal was to keep up the Christmas spirit and to support a special child who is cared 
for by Polsat Foundation, namely the 6-year-old Robert who is a son our colleague from Interia. 
The boy’s brain has been attacked by autoimmune encephalitis as a consequence of Pediatric 
Acute-onset Neuropsychiatric Syndrome (PANS). 
 
Thanks to voluntary donations we collected 8605 PLN. The entire amount was donated for the 
boy’s treatment and rehabilitation. 
There is yet one more form of aid that we not only communicate every year but in which we are involved. It 
is the donation of 1% of tax for the treatment and rehabilitation of the children cared for Polsat Foundation as 
well as by other foundations which take care of our employees or their children. While keeping in mind the 
disabled children of our employees, we also prepare some surprise gifts for them, containing teaching aids 
(the gift packs contain such things as pencil cases, crayons, worksheets, notebooks, drawing pads, etc.). 
Promotion of sports 
[GRI 203-1, GRI 203-2] 
Promotion of sports is one of the social activities in which Polsat Plus Group is very much involved. Sports 
occupy a special place in the operations of Plus network (sponsoring) and of TV Polsat (sports coverage). 
One of the goals of this involvement is to promote sports, volleyball in particular but other disciplines as well,

50
Sustainability Report of Polsat Plus Group for 2021  
 
 
while promoting physical activity, in the broad sense of the term, among the population as a value in itself 
and as one of the most important elements of a healthy lifestyle and good functioning of the body.   
This is the reason why we are so consistently involved in promoting sports and healthy lifestyle. In 2021 one 
of the key events in this area was signing of the agreement thanks to which our brands – Polsat and Plus –  
have become part of the name of Gdansk Arena stadium. 
BEST PRACTICE – POLSAT AND PLUS  AS TITULAR SPONSORS OF GDANSK ARENA  
 
Polsat and Plus – the two key brands of Polsat Plus Group – have become part of the name of a 
stadium in Gdansk. Thanks to the agreement that was concluded, the stadium in Gdansk is now 
called Polsat Plus Arena Gdansk. The agreement has been signed for 6 years. 
 
By combining the possibilities of enjoying sports, music or major events live at the stadium as well 
as via the Internet and on TV, the Gdansk stadium perfectly fits in with our strategy of providing 
best content and services to millions of our viewers and customers. 
A vast majority of Poles associates the Plus brand with volleyball and the success that it achieved. During 
the past 20 years or so all of Poland’s national teams, both men’s and women’s (senior, junior, cadet teams), 
won a total of 78 medals at various tournaments, including 32 gold, 24 silver and 22 bronze medals. Plus, as 
a sponsor, participated in the organization of major volleyball tournaments in Poland: four FIVB World League 
Finals, women’s and men’s European Championship tournaments and men’s World Championship. 
BEST PRACTICE – DEVELOPMENT AND PROMOTION OF POLISH VOLLEYBALL 
 
Polsat Plus Group’s involvement in the development and promotion of Polish volleyball is not 
only restricted to sponsoring by Plus network. It also includes support from TV Polsat which for 
over 25 years now has been broadcasting all major volleyball matches – from Polish league 
matches, through European cups to national team’s matches. Thanks to the exposure that it has 
in TV, volleyball has made a major quality improvement in Poland, with new courts and training 
facilities being constructed, new sponsors attracted to this sport, the numbers of spectators 
growing and world volleyball stars coming to play in the Polish volleyball league. 
 
Building a positive image of volleyball in Poland and making this discipline a new Polish national 
sport, with matches attended by whole families, is a great success. Volleyball is seen as a safe 
sport, associated with great fun and entertainment, on the one hand, and with international 
success, on the other. A vast majority of Poles associate the Plus brand with volleyball and the 
successes of our teams, with Plus and volleyball being virtually a synonym, which is of great value 
for the whole Polsat Plus Group. 
More details in the chapter entitles “Exceptional Customers” (a dedicated section entitles “Best sports”). 
Education 
We have provided social education for years, but in 2020 in particular our involvement in the fight against 
coronavirus (we have contributed over PLN 50 million for this purpose) made us realize the importance of 
this pillar for our environment . Activities in this area are executed through: 
● Polsat Foundation’s mission (aid to sick children and their families as well as educating the society 
about health prevention and protection and rare diseases), 
● actions and initiatives of the Polsat Foundation related to health challenges (e.g. “Verano for children", 
that is a strategic project included in the activities of the Polsat Plus Group and Clean Poland Program 
Society with respect to the fight against smog and improvement of quality of children’s life) or 
familiarizing the society with rate diseases (e.g. “Wolf reads about SMA”, that is the well-known and 
loved read to children about spinal muscular atrophy),

51
Sustainability Report of Polsat Plus Group for 2021  
 
 
● tackling important topics of specialized medicine in a program piloted by the Polsat Foundation called 
“#We are for children” („#Jesteśmy dla dzieci”) which is aired in Polsat News channel, 
● presence of the representatives of the Foundation and medical experts in various Polsat programs 
(including “Nowy dzień”, “Wydarzenia”) providing commentary regarding current important topics 
concerning the health of Poles (including the topic of coronavirus, smog or rare diseases), 
● mission of the Clean Poland Program Society, 
● promoting knowledge about ecology and promotion of pro-environmental attitudes, 
● news programs about natural environment in Poland, special articles in Zielona.Interia.pl service and 
on Polsatnews.pl portal, 
● counteracting digital exclusion, among others through development and promotion modern Internet 
access technologies, 
● permanent cooperation with the Copernicus Science Centre,  
● education about safety in the mountains and at the water during summer and winter holidays, 
● first-aid workshops, 
● charity actions supporting the development of disabled children under employee volunteering, 
● transfer of knowledge and sharing experience between employees under big projects conducted in 
selected companies of the Polsat Plus Group. 
2.6. Economic, social and environmental impact 
[GRI 203-1, GRI 203-2] 
Through our business activities and executed projects we have an impact on the economy, society and 
environment. 
Impact on the economy 
● 
status of a big enterprise – indirect and direct revenue for the state budget, 
● 
business partner, ordering party and service recipient– development of big, medium and small enterprises and 
different regions, 
● 
stable employer – highly qualified employees with long tenure of work, 
● 
new jobs – current recruitment process, apprenticeship and internship program, 
● 
sharing knowledge and good practices – being part of industry associations and public administration support.

52
Sustainability Report of Polsat Plus Group for 2021  
 
 
Impact on the society 
● 
state-of-the-art technologies – construction and development of 5G network, 
● 
counteracting digital exclusion – regular development of LTE/LTE Plus Advanced technology and extending 
network coverage, 
● 
cooperation with NGO’s – support provided to Polsat Foundation and aid to disabled children, SMS actions with 
other foundations, numerous initiatives under employee volunteering program “I like helping” („Lubię pomagać”), 
● 
promotion of sport and healthy lifestyle – sponsoring of volleyball, sports broadcasts on free national channels, 
internet portals  and health education in TV programs, 
● 
access to information – “The News” („Wydarzenia”) of Polsat recognized as the most reliable news program, 
Internet access provided by our companies is a “window to the world” for many Polish families,  
● 
access to the culture– programming offer of TV Polsat and TV packages of Cyfrowy Polsat in millions of 
households in Poland, 
● 
access to entertainment – cabaret, movies, TV series and music and dance shows which attract multi-million 
audience to Polsat, 
● 
access to education – eTornister (e-Schoolbag): an integrated educational platform replacing traditional 
student’s books and workbooks at school, an offer for self-governments and schools in Poland. 
Impact on the environment 
● 
management of environmental impact – environmental challenges for individual companies, ISO certificates, 
control of used raw materials, electricity saving, 
● 
monitoring and reporting – sharing information about energy, water, raw materials consumption in the non-
financial report, 
● 
investments into modern solutions – renewable energy in the Group's companies, planned production of clean, 
green energy and green hydrogen, photovoltaic solutions included in the offer, hydrogen cars in car-sharing,  
company and private car sharing, energy-saving lighting and buildings,  
● 
waste management – recycling of electro-waste, documents and packaging, 
● 
membership in Clean Poland Program Society (Stowarzyszenie Program Czysta Polska ) - joint care for the 
natural environment, air, water and nature,  
● 
environmental education – activities promoting 3R (recycle, reduce, reuse) among members of the Clean Poland 
Program Society, series of information: „EcoLOGIC at work and at home” in the internal communication,  
● 
reduction of traveling – video conferences with stakeholders, online meetings of project teams, webinars and 
online trainings. 
2.7. Key priorities for SDGs, social and business KPIs and strategic goals 
Through our efforts we strive to make sure that, on the one hand, the implementation of respective projects 
is consistent with the list of topics which are of key importance for Polsat Plus Group, and on the other that it 
is a response to the selected UN Sustainable Development Goals (SDG’s).

53
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 103-1] 
Figure 8. List of key topics for Polsat Plus Group in respective areas 
 
Table 7. Sustainable Development Goals which are being implemented in Polsat Plus Group

54
Sustainability Report of Polsat Plus Group for 2021  
 
 
Sustainable Development Goals executed in Polsat Plus Group 
 
 
● 
involvement in charity actions whose mission is to combat poverty and 
social  exclusion (employee volunteering activities), 
● 
thoroughly renovated houses and apartments for families afflicted with bad 
luck (e.g. poor financial situation, sickness, bereavement) in “Our new 
home” program, 
● 
supporting selected charity goals under selected programs of TV Polsat 
(among others, “Your Face Sounds Familiar”). 
 
 
● 
initiatives and activities of Stowarzyszenie Program Czysta Polska (Clean 
Poland Program Society), 
● 
engagement of Polsat Plus Group in reducing CO2 for better health quality, 
less diseases and a higher standard of living, as well as reducing the social 
cost, 
● 
25 years of experience in providing aid to sick children by Polsat 
Foundation, 
● 
Polsat Foundation’s mission (it includes big nationwide campaigns, with the 
income from such campaigns being used for medical treatment and 
rehabilitation of children),  
● 
Polsat Foundation’s support in building modern medical centers and 
renovation of hospitals (in particular children’s wards) across Poland, 
● 
purchase by Polsat Foundation of medical equipment for hospitals and 
other institutions providing healthcare to children, 
● 
additional support provided to the society, healthcare and our employees in 
the fight against coronavirus, 
● 
promotion of sports and healthy lifestyle (including by broadcasting 
coverage of sports events in TV Polsat, dedicated educational programs 
and participation of Polsat Biega track team in key running events), 
● 
conducting activities preventing accidents, 
● 
systematic approach to OHS.

55
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
 
● 
mission of Stowarzyszenie Program Czysta Polska (Clean Poland Program 
Society), 
● 
spreading knowledge about ecology and pro-environmental attitudes, 
● 
news programs devoted to natural environment in Telewizja Polsat, 
webinars on Zielona.Interia.pl website and articles in Polsatnews.pl portal, 
● 
counteracting digital exclusion, among others through development and 
promotion of state-of-the-art Internet access technology, 
● 
employee training and development, 
● 
permanent cooperation between Plus and the Copernicus Science Centre,  
● 
e-Tornister (e-Schoolbag – an integrated educational platform, replacing 
classic workbooks and exercise books at school), 
● 
educating on safety in the mountains and by the water during summer and 
winter vacation events, 
● 
first-aid workshops, 
● 
charity actions with an aim to support the development of disabled children 
– carried out as part of the employee volunteering activities, 
● 
know-how transfer and exchange of experience among our employees 
during big projects carried out in various Polsat Plus Group companies. 
 
 
● 
announcement of Strategy 2023+ based on a new pillar – Clean Energy, 
● 
Clean Energy generation from sun, wind or biomass (the investment of 
PLN 5 billion in during the next 5 years) 
● 
development of hydrogen technologies, playing an important role in global 
energy transformation, 
● 
building a full green hydrogen value chain: from production in the 
electrolysis process from pure energy and water, through storage and 
transportation, building of a hydrogen refuelling station, manufacturing of 
buses to its universal use,  
● 
renewable energy in companies from Polsat Plus Group, 
● 
photovoltaic installations in the Group’s offer for B2B and B2C customers, 
● 
Polsat Plus Group pioneers the use of a zero-emission and air-purifying fleet 
of 100 hydrogen cars in Poland.

56
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
 
● 
vision of providing cheap and clean energy for Polish families, as well as to 
maintain the competitiveness of our economy, 
● 
constant development of offered services and technologies,  
● 
investments in the latest technologies and innovations, e.g. 5G and green 
hydrogen, 
● 
entering new market areas, e.g. the production of clean, green energy, 
● 
enabling conducting of business activities by enterprises during COVID-19 
pandemics, 
● 
respect for human rights, 
● 
diversity in the workplace, 
● 
development of employees’ skills, 
● 
stable workplace, employees with long track record in the organization, 
● 
Company Social Benefits Fund (ZFŚS), fringe benefits, promotion of 
healthy lifestyle, 
● 
corporate volunteering, 
● 
communication of social responsibility report (inside and outside the 
organization). 
 
 
● 
investments in green hydrogen and renewable energy production,  
● 
regular development of the Internet with the use of state-of-the-art 
technologies – Plus network is a leader of 5G technology and Netia as the 
leading fiber-optic operator,  
● 
issue of green bonds, with the proceeds from the issue, amounting PLN 1 
billion, being used for refinancing the pro-environmental investments, among 
others for modernization and improvement of the telecommunication 
infrastructure of the Group in the area the energy efficiency, 
● 
Internet of Things (IOT) solutions and advanced ICT services offered by 
Netia, 
● 
the latest solutions from global technology leaders in Netia's backbone 
transmission network, 
● 
Corporate Social Responsibility (CSR) activities in Polsat Plus Group, 
● 
using energy from RES, improving the energy efficiency and avoiding 
unnecessary energy consumption  
● 
Crowd+ Program (a program supporting the culture of innovation), 
● 
high technology in the Polsat Sport studio and the new Polsat broadcasting 
truck, which uses the most modern solutions (including 14 cameras, UHD 
and HDR formats, IP technology), 
● 
new technology in Polsat Sport studio, state-of-the-art studio of “The News” 
(Wydarzenia) and Polsat News channel.

57
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
 
● 
adjusting most of the programming in Super Polsat channel to allow people 
with visual and/or hearing impairment to watch the contents, 
● 
facilities for people with disabilities in customer service in Polsat Box and 
Plus and as part of Polsat TV channels, i.a. introducing by  Polsat News of 
real-time subtitles for deaf people and people with hearing impairment, 
● 
successful social integration of disabled persons in programs of TV Polsat 
(among others in “Dancing with Stars”), who prove that everything is 
possible, 
● 
organizational culture in Polsat Plus Group companies based on the diversity 
policy and respect for human rights. 
 
 
● 
ISO 9001:2015, ISO 14001:2015 and ISO 14001:2018 certificates (in the 
field of electronic equipment design and manufacturing) and PN-N-
18001:2004 (in the field of design and manufacturing the electronic 
equipment) to InterPhone Service factory, issued by the British Standard 
Institution awarded, 
● 
ISO 9001:2015 certificate (care for the high quality of the services offered) 
and ISO 14001:2015 (corporate ecological responsibility in the areas of 
sale of telecommunication products and services as well as sale of 
electricity, customer service and customer retention) awarded to Polkomtel, 
● 
environment-friendly products (minimal use of raw materials during 
production, elimination of unnecessary packaging, efficient distribution and 
effective recycling of the products once their lifecycle ends). 
 
 
● 
a new strategic segment: Clean Energy, 
● 
energy from RES in Polsat Plus Group companies, 
● 
identification of essential areas of environmental impact, 
● 
introduction of the offer of photovoltaic installations; the service is available 
on the entire territory of Poland and is supported by a national campaign 
communicating benefits of renewable energy sources, 
● 
joint care for the natural environment, air, water and nature (Clean Poland 
Program Society / Stowarzyszenie Program Czysta Polska), 
● 
ecological education of the closes environment  (among others in the 
Subscribers Magazine “Brawo Ty!” and in TV Polsat) 
● 
promotion of pro-ecological attitudes among employees, 
● 
testing the influence that radio transmitters have on the environment, 
● 
on-going control of raw materials consumption, 
● 
electricity saving, 
● 
waste management and delivery of waste materials to specialized recycling 
firm. 
By analysing all the Sustainable Development Goals and their compliance with our updated social mission, 
we have defined key priorities for Polsat Plus Group and assigned Key Performance Indicators to them.

58
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 8. Key priorities for the Sustainable Development Goals executed in Polsat Plus Group 
Priority/Goal 
Description of alignment with 
our business 
KPI of business-related 
benefits 
KPI of social benefits 
Priority 1 
Goal 8: 
Decent work and economic 
growth 
 
 
Goal 9: 
Industry, innovation and 
infrastructure 
 
 
Pillar of our social 
responsibility mission:  
SAFETY 
Supporting the culture of 
innovation and 
entrepreneurship 
 
Delivering latest technologies, 
e.g. 5G and fiber-optic lines. 
 
Creation of decent and secure 
workplace. 
 
Prevention of mobbing and 
discrimination in the workplace. 
 
Equal remuneration for men 
and women. 
 
Development opportunities in 
the workplace. 
Assurance of latest 
technologies and highest 
safety standards while 
providing the services and 
supplying top quality 
products; Creation of 
decent workplaces and 
safe work environment, 
helping to attract and 
retain best employees; 
Being a reliable business 
partner as a big market 
player having a stable 
position. 
Access to top quality 
products and services 
from a trusted 
provider with long-
standing experience 
who cares for the 
standards as well as 
for regulatory and 
legal compliance.  
 
Supplying innovative 
technologies which 
support the safety of 
people in Poland 
during their leisure 
time in the mountains 
and at the waterside.  
 
Assurance of support 
for customers and 
employees in social 
crisis situations. 
Priority 2 
Goal 7 : 
Affordable and clean energy 
 
Pillar of our social 
responsibility mission: 
ENVIRONMENT 
 
Publication of Strategy 2023+ 
which is based on a new pillar 
– Clean Energy. 
Production of Clean Energy 
from solar power, wind power 
and biomass burning (by 
investing 5 billion PLN over the 
next 5 years), as well as 
production of green hydrogen. 
Increase of the share of 
Renewable Energy Sources 
until fully satisfying the 
operational energy needs in 
the short term. 
 
Business development by 
being the leading producer 
of green energy and green 
hydrogen, which will also 
speed up the 
transformation of the 
Polish power engineering 
sector, while also providing 
support for Polish 
economy. 
 
Building the full value 
chain for green hydrogen: 
from production in the 
process of electrolysis 
powered by clean energy 
and water, through 
developing hydrogen 
storage and transport 
solution, building a chain of 
hydrogen refueling stations 
and production of 
hydrogen-powered buses, 
to universal use of 
hydrogen.  
Development of relations 
with B2B and B2C clients. 
Access to clean 
energy thanks to 
which all inhabitants 
of Poland will have 
the opportunity of 
living in a cleaner and 
more friendly 
environment, while 
the economy will gain 
access to cheap 
energy source. 
 
Reduction of CO2 
emissions. 
 
Opportunity to enjoy 
the offer of sale and 
installation of 
photovoltaic systems 
by B2B and B2C 
clients. 
Priority 3 
Goal 3: 
Pillar of our social 
responsibility mission:  
AID TO CHILDREN 
Inspiring the immediate 
business environment to 
offer support to the 
Saving the health and 
lives of children 
through active

59
Sustainability Report of Polsat Plus Group for 2021  
 
 
Good health and wellbeing 
 
 
 
Supporting innovative solutions 
for little patients, especially the 
ones suffering from rare 
diseases. 
 
Care for safety and mental 
health of employees; 
supporting them in health-
promoting activities and habits. 
 
Cooperating as a partner to 
support safety at the waterside 
and in the mountains. 
 
Beneficial impact of Strategy 
2023+ on air quality in Poland 
neediest ones, as well as 
to support the 
development of soft skills 
among employees through 
participation in employee 
volunteering. 
support for the 
activities of Polsat 
Foundation. 
 
Reduction of the CO2 
emitted by the Polish 
power engineering 
industry by more than 
2 million tons 
annually. 
Pillar of our social 
responsibility mission: 
PROMOTION OF SPORTS 
AND PHYSICAL ACTIVITY 
  
 
Promotion of healthy and 
active lifestyle among our 
employees, customers and 
viewers 
Innovative solutions and 
technologies supporting 
the society in medical 
diagnosis and treatment, 
as well as in leading a 
healthy lifestyle. High 
quality content in sports 
channels to support Polish 
society in actively caring 
for their fitness and in 
pursuing their sports 
passions. 
Supporting our 
employees, 
customers and 
viewers in indulging in 
the right activity and 
developing the proper 
habits as well as 
leading a healthy 
lifestyle. 
Priority 4 
Goal 4: Quality education 
 
Pillar of our social 
responsibility mission:  
EDUCATION 
 
Equalizing the digital 
opportunities, especially in the 
field of remote learning in the 
educational establishments 
which face problems due to the 
necessity of conducting remote 
classes. 
 
Supporting the skills 
associated with new 
technologies among our 
employees, customers and 
viewers. 
 
Educating the immediate 
business environment in the 
field of sustainable living. 
Products and offer which 
account for the climate-
related challenges as well 
as affordable products and 
services which eliminate 
the barriers in access to 
education and which 
improve the quality of 
teaching/learning. 
Support for 
educational efforts, 
while focusing in 
particular on the 
groups which are 
threatened by 
exclusion from access 
to knowledge and/or 
information. 
Our strategic goals and investments under the Strategy 2023+ cover three areas with specific challenges in 
each of them, that is:

60
Sustainability Report of Polsat Plus Group for 2021  
 
 
Connectivity  
Goals: 
● 
multiplay strategy development, 
● 
building customer value, 
● 
maintaining customer loyalty. 
Strategic projects: 
● 
5G network roll-out together with Cellnex, 
● 
fibre-optic network roll-out. 
Content 
Goals: 
● 
production of attractive content, 
● 
acquisition of attractive rights, 
● 
maintaining our market position, 
● 
online business development around Interia.pl. 
Strategic projects: 
● 
organic growth of paid services, 
● 
content monetization. 
Energy 
Goals: 
● 
production of cheap and clean energy, 
● 
~1000 MW of installed power, 
● 
>2TWh of production capacity, 
● 
reduction of CO2 emissions by >2 million tons per year. 
Strategic projects  
● 
Investments into green assets - ZE PAK, 
● 
Additional projects in clean energy area. 
2.8. Green bonds 
Cyfrowy Polsat was the first company in Poland outside of the banking sector to issue, in February 2020, 
corporate green bonds denominated in Polish zloty (PLN), with the proceeds from the bond issue, amounting 
PLN 1 billion, being used for refinancing the pro-environmental projects, including improvement of the energy 
efficiency by the Group or reduction of the carbon footprint associated with the electronic devices 
manufactured by Cyfrowy Polsat. 
The proceeds from the bond issue will be used for refinancing the expenditures incurred for  upgrading and 
modernizing the Group’s telecommunication infrastructure in terms of its energy efficiency, including in 
particular:

61
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
Replacement of old energy intensive technology such as 2G and 3G with advanced 4G LTE, which has 
potential to reduce network energy intensity per unit of data traffic, 
● 
Retrofitting and replacement of outdated fixed network infrastructure, such as the replacement of 
conventional copper-based technology with fiber optic technology, which allows for faster transmission 
of data over longer distances, requires less maintenance and offers reduction in energy consumption, 
● 
Investments in energy efficient solutions which support free cooling systems, intelligent lighting, 
optimization of power storage, server virtualization as well as machine learning and artificial intelligence. 
The framework of the green bonds is compliant with the Green Bond Principles and is supported by the 
opinion of Sustainalytics, an international agency providing ESG ratings, claiming that: Framework of Green 
Bonds of Polsat Plus Group is reliable and consistent with four main components of Green Bond Principles.

62
Sustainability Report of Polsat Plus Group for 2021

63
Sustainability Report of Polsat Plus Group for 2021  
 
 
3. E for Education and our actions for natural environment 
3.1. Key figures 
 
[Accountancy Act - Key Performance Indicators] 
63% 
share of RES in the energy mix  
of Polsat Plus Group in 2021 
216 million tCO2e 
estimated avoided greenhouse gas emission 
achieved by Polsat Plus Group in 2021 
3.2. Strategy 2023+ is based on clean energy 
In 2021 Polsat Plus Group published its new Strategy 2023+ and clean energy is one of it’s pillars. Our Group 
wants to supply cheap and green energy to Poles, the energy that is required for daily functioning and, next 
to telecommunication and multimedia services, is one of the core services in every household. We will 
produce clean energy from the sun, wind or biomass, in what we will invest PLN 5 billion over the next 5 
years. 
The planned amount of power, within this amount, which is expected to be produced from renewable energy 
sources is 1000 MW, which will ensure production of more than 2 TWh of clean electricity yearly. 
We also wish to invest in the future, to build a full value chain for hydrogen economy, which could substantially 
contribute to reduction of emission of harmful substances (including CO2). While implementing the above 
assumptions we will also invest PLN 0.8 billion in green assets of PAK PCE power engineering company as 
well as PLN 0.5 billion in “green” hydrogen over the next 5 years. As a result of the implementation of these 
initiatives we will reduce CO2 emission by more than 2 million tons per year. 
More information on these topics can be found in the Chapter 2 Our strategy in a nutshell (see the dedicated 
Strategy 2023+ section). 
3.3. We control our influence on natural environment  
We do not forget about the influence we have on the environment. We control our consumption of raw 
materials and save electrical power. We are effective in managing waste and whenever possible we transfer 
the generated waste to specialized recycling firms. We also examine the impact that our transmission 
equipment has on the environment.

64
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 9. Important areas of Polsat Plus Group’s influence on natural environment 
 
Each company in the Group pursues its own environmental challenges. Our  InterPhone Service factory 
which produces set-top boxes holds ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certificates in the 
field of design and production of electronic equipment, as well the PN-N-18001:2004 certificate, issued by 
BSI (British Standards Institution), which covers design and production of electronic equipment.    
INTEGRATED MANAGEMENT SYSTEM 
 
InterPhone Service has an Integrated Environmental Management System. In order to meet current 
trends and challenges from international standardization organizations, improvement plans are 
established in the company on an on-going basis. They account for, among others, environmental 
goas. 
 
Environmental Management Programs are developed for individual years, and monitoring of the 
environmental impact is carried out once a year. The Integrated Management System Policy has 
been approved in the company. The Policy includes commitments to continuous improvement of the 
system efficiency. A Representative for the Integrated Management System verifies the up-to-
datedness of the Policy at least once a year during the review of the Integrated Management System. 
 
Furthermore, all procurement processes account for the postulates of the Regulation (EU) 2017/821 
of the European Parliament and of the Council of 17 May 2017 laying down supply chain due 
diligence obligations for Union importers of tin, tantalum and tungsten, their ores, and gold originating 
from conflict-affected and high-risk areas so as to make sure that such operations are performed in 
compliance with the legal requirements concerning sourcing of conflict-free minerals. Therefore, the 
semi-products including tantalum, gold and zinc are acquired only from trusted suppliers who are 
able to prove the exact origin of minerals. 
Polkomtel holds certificates confirming particular care for the high quality of the services offered (ISO 
9001:2015) and the company’s ecological responsibility (ISO 14001:2015) in the field of sale of 
telecommunication products and service, sale of electricity as well as customer service and retention 
activities. The certificates were issued by DEKRA Certification Sp. z o.o. 
Since 2012, essential environmental goals have been in place at Polkomtel. The company’s ecological 
priorities include the following issues: 
● 
 
the products launched to the market meet the requirements of relevant norms and regulations,

65
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
 
achievement by the company of at least the legally-required levels of salvaging and recycling of 
the electrical and electronic equipment as well as batteries and packed products which it introduces 
to the market,  
● 
 
sale of electrical energy produced from renewable sources, natural gas burning or cogeneration in 
the amounts which at least meet the levels required by the law,  
● 
 
rational and thrifty management of electrical power, 
● 
 
monitoring and reporting of the consumed raw materials, 
● 
 
reduction of negative environmental impact. 
Within the framework of the integrated management system for environmental issues, that has been 
implemented, we have made the commitment to: 
● 
 
spread the awareness of ecological issues among our customers and to encourage them to use 
digital solutions, 
● 
 
promote care for natural environment and support ecological attitudes among the employees and 
encourage them to profess such attitudes, 
● 
 
continuously improve our integrated management system for environmental issues, 
● 
 
continuously improve the processes and the products, while accounting for the reduction of their 
adverse influence on natural environment,  
● 
 
strengthen positive, pro-ecological efforts as well as take actions to reduce adverse influence on 
the natural environment. 
● 
 
fulfill all the requirements (including legal) concerning environmental aspects. 
At Cyfrowy Polsat we regularly monitor our efforts from the point of view of their compliance with laws and 
regulations governing environmental protection was well as with any other environmental requirements which 
we may be bound by. If needed we contact the relevant authorities and cooperate with them in the field of 
monitoring of compliance of our activities with valid laws and regulations.  
Netia Group runs its operations in line with the valid law and environmental requirements while regularly 
monitoring the compliance of its activities with the valid laws and regulations related to conservation of natural 
environment as well as with any other environmental requirements by which it is bound.  
Telewizja Polsat, which is an active member of the Clean Poland Program Association, also engages in 
education and providing information about environmental issues. The TV station presents information on air 
quality and condition of natural environment, the reasons and the impact of the on-going civilizational 
changes, as well as the possible solutions and the successes in the fight for improving air quality. 
Supply chain 
[GRI 102-9] 
Production of equipment, network maintenance, office space maintenance, or broadcasting of TV signal 
require day-to-day cooperation with hundreds of companies from Poland and abroad. All of Polsat Plus 
Group’s companies follow the Procurement and Vendor Selection Procedure. Our aim is to make our 
delivery chain as effective as possible while its uniform and consistent organization should support cost 
optimization and minimize the adverse impact that we may have on the environment.

66
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 10. Supply chain in Polsat Plus Group 
 
3.4. Alignment with EU Taxonomy 
EU Taxonomy (i.e. Regulation (EU) 2020/852 of the European Parliament and Council of 18 June 2020) is 
a classification system which defines a list of sustainable business activities. By virtue of the Regulation, the 
European Union has also initially defined the technical screening criteria (TSC) for each environmental 
objective in relevant delegated acts. The intention of the EU Taxonomy is to provide companies, investors 
and decision-makers with relevant definitions of environmentally-sustainable economic activities. The aim is 
to help prevent “greenwashing”. 
In accordance with the Taxonomy, selected companies, including Polsat Plus Group, should report the key 
indicators related to activities that achieve two out of the six environmental objectives, as defined by the 
Taxonomy. The objectives which have been described in detail at the present stage of implementation of the 
Taxonomy concern climate change mitigation and climate change adaptation. 
The present report contains the first Taxonomy-related disclosure by Polsat Plus Group. In accordance with 
the content of the Commission Delegated Regulation (EU) 2021/2178 in the first year companies are 
obligated to disclose the share of their revenues, operating and capital expenditures that are associated with 
operations included in the Taxonomy, without the necessity of verifying the TSC, that is without determining 
the shares of these three values that are actually associated with sustainable business activities. Therefore, 
Polsat Plus Group assumes that, following careful analysis of the technical screening criteria concerning the 
six environmental objectives which will be included in the final text of EU Taxonomy, a substantial, revision, 
in terms of its scale, of the share of revenues, operating and capital expenditures ultimately eligible for the 
Taxonomy can be expected. 
At the same time, we would like to draw to the fact that Polsat Plus Group’s Strategy 2023+, announced in 
December 2021, is founded on investing PLN 5.5 billion in the construction of numerous assets for the 
purpose of generating electricity from low- and zero-emission sources, as well as on developing a full value 
chain for green hydrogen. As a result, Polsat Plus Group expects to contribute to the reduction of eCO2 by 2 
million tons by 2026. In our opinion, this will form a tangible and, substantial contribution to the achievement 
the climatic objectives set by the European Union. 
At present, Polsat Plus Group generates revenue mainly from telecommunication services, sale of advertising 
and sponsoring and production, distribution and sale of content on retail and wholesale markets. However, 
the first two types of operations have not been included in the Taxonomy within Anex I and II to the Climate 
Delegated Act (Commission Delegated Regulation (EU) 2021/2139). Therefore, when identifying Taxonomy-
eligible areas, Polsat Plus Group did not include these types of operations, tough we are of the opinion that 
activities related to upgrading telecommunication equipment and reducing its energy-intensity could have 
substantial positive contribution to climate change adaptation and climate change mitigation by reducing the 
carbon footprint. 
Polsat Plus Group is also actively involved in reducing the carbon footprint, especially by improving the energy 
mix used for producing electricity which is used by the Group’s companies (the effects of these activities are 
described in this chapter (see dedicated Carbon footprint of Polsat Plus Group section). Nevertheless, 
taking into account the current form of the Taxonomy, the Group’s operating expenditures (OPEX)  related to 
purchasing electricity from low- and zero-emission sources have not been identified as eligible for the 
Taxonomy-eligible.

67
Sustainability Report of Polsat Plus Group for 2021  
 
 
Upon analyzing all the types of operations described in the Taxonomy (also using NACE codes), we have 
determined that revenues, operating and capital expenditures, that are currently included in by the Taxonomy, 
come from the following types of Polsat Plus Group’s operations: 
● 
 
installation, maintenance and repair of renewable energy technologies; 
● 
 
infrastructure enabling low-carbon road transport and public transport; 
● 
 
transport by motorbikes, passenger cars and light commercial vehicles;  
● 
 
data processing, hosting and related activities; 
● 
 
programming and broadcasting activities; 
● 
 
motion picture, video and television programme production, sound recording and music publishing 
activities. 
Respective shares were calculated on the basis of the consolidated income statement of Polsat Plus Group 
for 2021. 
Revenue 
To calculate the share of revenue associated with Taxonomy-eligible activities, we divided the sum of revenue 
generated from eligible activities indicated above by total consolidated revenue stated in the consolidated 
income statement of Polsat Plus Group for the year ended 31 December 2021, in item Revenue. 
Table 9. Share of Polsat Plus Group’s Taxonomy-eligible revenues 
Revenue 
2021 
Revenue  
PLN 12,444 million  
Identified revenue from eligible activities 
PLN 2,787 million  
Share of revenue associated with eligible activities  
22% 
Share of revenue associated with non-eligible activities  
78% 
In 2021, Taxonomy-eligible revenues included mainly revenue generated from programming and 
broadcasting activities, revenue from motion picture, video and television programme production, sound 
recording and music publishing, revenue from installation, maintenance and repair of renewable energy 
technologies (especially the photovoltaic panels installed by ESOLEO), as well as revenue from activities 
associated with data processing in data centers owned by the Group. 
Operating expenses 
To calculate the share of operating expenses (OPEX) which are Taxonomy-eligible, we divided the sum of 
operating expenses associated with the eligible activities indicated above by the sum of operating expenses 
stated in the consolidated income statement of Polsat Plus Group for the year ended 31 December 2021. 
 As regards operating expenses, the base was the cost of producing and purchasing content associated with 
creation of programming and broadcasting, motion picture, video and television programme production, 
sound recording and music publishing, the purchase cost of photovoltaic installations by ESOLEO for 
individual and business customers, as well as the selected cost items associated with the maintenance of the 
fleet of electrical and hydrogen vehicles used for Polsat Plus Group’s own needs.

68
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 10. Share of Polsat Plus Group’s Taxonomy-eligible operating expenses (OPEX)  
Operating Expenses (OPEX) 
2021 
Total operating expenses  
PLN 10,306 million  
Identified operating expenses associated with the eligible activities 
PLN 2,360 million  
Share of operating expenses associated with eligible activities  
23% 
Share of operating expenses associated with non-eligible activities  
77% 
Capital expenditures 
As regards capital expenditures (CAPEX), the base was the amount of expenditures related to the acquisition 
of property, plant and equipment (note 16 to the consolidated income statement for 2021 – Property, plant 
and equipment – item “additions”) and expenditures related to the acquisition of intangible assets (note 20 in 
the consolidated income statement for 2021 – Customer relationships and other intangible assets, item 
“additions”). CAPEX does not include the increase of the value of fixed assets and expenditures related to 
the acquisition of intangible assets resulting from the acquisition of subsidiaries. 
As regards capital expenditures, the identified expenditures associated with eligible activities include in 
particular expenditures related to the expansion of assets associated with programming and broadcasting 
activities, production and distribution of motion picture, video and television programme production, sound 
recording and music publishing, the purchase cost of the hydrogen car fleet and the cost of preparation for 
the launch of a hydrogen refueling installation, as well as the cost of construction and upgrade of data center 
resources owned by Polsat Plus Group companies. 
Table 11. Share of Polsat Plus Group’s Taxonomy-eligible capital expenditures (CAPEX)  
Capital expenditures (CAPEX) 
2021 
Total capital expenditures  
PLN 1,131 million  
Identified capital expenditures associated with the eligible activities 
PLN 167 million  
Share of the capital expenditures associated with eligible activities  
15% 
Share of the capital expenditures associated with non-eligible activities  
85% 
3.5. Our response to TCFD recommendations 
In accordance with the TCFD (Task Force on Climate-related Financial Disclosures) recommendations, we 
have made an attempt of determining the climate-related risks which apply to us. Taking into account our 
business profile and the location of our strategic assets, we have not identified these risks as the key risks 
which could have substantial sustained adverse impact on our business operations in the short- or mid-term. 
This does not mean, however, that we underestimate the importance of these risks for our operations in the 
long run, which is demonstrated by our decision of entering into the Clean Energy production business as 
indicated in our Strategy 2023+. 
Though we have not developed any dedicated climate-related scenarios for Polsat Plus Group, still we are 
aware of the ESG risks and they are part of our Business Continuity Plan. The plan contains: 
● 
 
List of identified threats, 
● 
 
Risk Minimization Plan, 
● 
 
Worst-case scenario and the assumptions for the Business Continuity Plan. 
In addition we are addressing the issue of the biggest threats for the Earth – both within our management 
team as well as among employees and customers. In our efforts we rely on the know-how available on e.g. 
the website of the Clean Poland Program Association as well as the information from global reports.

69
Sustainability Report of Polsat Plus Group for 2021  
 
 
Here is the list of the 10 biggest threats to the Earth as compiled by the Clean Poland Program Association: 
1. Air pollution 
2. Waste 
3. Shortage of energy sources 
4. Leakage/spill of harmful substances 
5. Logging of forests 
6. Destruction of biodiversity 
7. Melting of Antarctic ice cap 
8. Major epidemics 
9. Population bomb 
10. Terrorism 
 
Table 12. Potential impact of the 10 biggest threats to Earth on the business activities of Polsat Plus 
Group 
Direct impact on the operations of Polsat Plus Group 
● 
Exhaustion of energy sources 
● 
Global epidemics 
● 
Terrorism  
Indirect impact on the operations of Polsat Plus Group 
● 
Air pollution  
● 
Waste  
● 
Deforestation  
● 
Demographic bomb 
Minimum impact on the operations of Polsat Plus Group 
● 
Spillages  
● 
Loss of biodiversity  
● 
Melting of the Antarctic  
Looking at the above – key physical risks related to our operations concern mainly the issue of information 
security. Therefore, in 2021 we successfully completed the ISO certification process in this respect (among 
others, implementation of the ISO 27001 standard, intensive employee trainings). 
3.6. Clean Poland Program Association  
Zygmunt Solorz, the founder and the main shareholder of Polsat Plus Group, presented his vision of making 
Poland clean and established the Clean Poland Program Association (Stowarzyszenie Program Czysta 
Polska), which is open to anyone interested. The companies from the Group are the Program’s members. 
Mission of the Clean Poland Program Association, with the support of Polsat Plus Group, is initiating 
changes, educating the society and promoting important topics and actions related to ecology, 
conservation of natural environment and improvement of quality of living.

70
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 11. Mission of the Clean Poland Program  
 
As Polsat Plus Group we promote most important topics related to ecology.   
BEST PRACTICE – A NEW CAMPAIGN OF CLEAN POLAND PROGRAM ASSOCIATION 
 
In October 2021 the Clean Poland Program Association initiated a new social campaign in which it 
shows how simple changes in our daily life may have enormous influence on natural environment. 
The spots accompanying the campaign were aired TV Polsat channels and shown in the Internet 
and in social media. 
 
Actor Paweł Domagała has become the main character of the new spots of the Clean Poland 
Program Association. Also other actors, artists and influencers, who are not indifferent to the fate of 
our planet, appeared in these spots, including Marta Żmuda-Trzebiatowska, Katarzyna Mosek, 
Jagna Niedzielska, Patryk Cebulski, Krzysztof Wieszczek, Kinga Sawczuk and Dominika 
Tarczyńska. They have changed their own lives in a way that has actual influence on the natural 
environment and its conservation. 
In addition, a dedicated TV show called “Czysta Polska” (Clean Poland) is produced in cooperation with the 
Clean Poland Program Association and Interia.pl web portal. 
BEST PRACTICE – “CLEAN POLAND” TV SHOW 
 
“Clean Poland” is a TV show that touches upon a wide range of topics related to natural environment 
conservation. The show is broadcast every Saturday at 4.30 p.m. in Polsat News channel. It is 
devoted to various topics: from major climate policy-related decisions, through latest news from the 
world of technology and how these technologies influence the climate, to advice on what we can 
change in our environment. The show is hosted by Dominika Tarczyńska from the Clean Poland 
Association Program. 
3.7. Environmental education 
Educating the society on the benefits of ecological lifestyle is one of the main assumptions underlying the 
establishment of the Association. Key Polsat Plus Group companies are involved in communicating and 
informing about the program.

71
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – EARTH FESTIVAL. STARS FOR CLEAN POLAND 
 
“Earth Festival. Stars for Clean Poland” is a show crowning the two-day festival which took place for 
the second time in Uniejów. 
 
In 2021 the ”Earth Festiwal’s”  theme was #ZaczynamOdSiebie (#StartingFromMyself). The concert, 
which was televised in Polsat main channel, featured the stars who are very much involved in 
conservation of natural environment, including Beata Kozidrak and BAJM, Sylwia Grzeszczak, 
Dawid Kwiatkowski, Roksana Węgiel and Paweł Domagała as well as the following bands: Kwiat 
Jabłoni, Wilki, Enej, Golden Life, Sound’n’Grace. 
Cyfrowy Polsat and Polkomtel, with the support of “Brawo TY!” subscriber magazine of Polsat Plus Group, 
have been consistently educating their customers on environmental conservation. 
BEST PRACTICE – ECOLOGICAL EDUCATION IN ”BRAWO TY!” MAGAZINE 
 
In 2021, we continued tackling the important challenges related to ecological education of our 
environment. In one of the issues of “Brawo TY!” magazine we addressed the following topics:: 
● 
Polsat Plus Group bets on zero-emission cars, 
● 
Go, save the nature! 
● 
Photovoltaics – facts and myths, 
● 
Better energy quality for a better future, 
● 
New investments of ZE PAK power engineering company, 
● 
All shades of Green Interia. 
The Magazine is printed on eco paper from the forests which are managed in a sustainable manner 
and from controlled sources (PEFC™ Certificate – Programme for the Endorsement of Forest 
Certification). 
An educational program (a documentary related to nature), called “Zwierzostan” (Well-being of Animals), was 
created in cooperation with Polsat Box Go and Otwarte Klatki (Open Cages) organization, i.e. the biggest in 
Poland organization helping farm animals. 
BEST PRACTICE – ”ZWIERZOSTAN” SHOW (WELL-BEING OF ANIMALS) 
 
The purpose of the show is to popularize the knowledge about life of animals, the nature of respective 
species and the impact that industrial animal breeding has on the natural environment. Together with 
the camera the viewers visit the places in which the farmers show love and care for their animals. 
The places offering sustainable conditions of living and development of animals. Documentary 
materials from numerous interventions during which lives of animals were saved are also presented. 
The new format contains both, touching and tragic elements. It helps viewers understand the 
influence of consumers’ daily choices on the fate of animals. 
Polsat Plus Group publishes one of the most frequently accessed weather forecast services in Polish Internet, 
i.e. Pogoda.interia.pl, which provides, on a continuous basis, the information about air quality. We also run 
an ecology portal called Zielona Interia (Green Interia), where our editors discuss the issues related 
conservation of natural environment in the broad sense of the word, while writing about business and new 
technologies as well as providing advice on how to live in harmony with nature. 
BEST PRACTICE – ECOLOGICAL PODCASTS ON GREEN INTERIA PORTAL 
 
A series of ecological podcasts, entitled ”Przemysław Białkowski podcast” took off in 2021. The 
podcasts are created as part of  cooperation between Green Interia and Clean Poland Program 
Association.  
 
The series focuses on the topics related to the climate policies in Poland and around the world. It 
presents the technologies which support ecological solutions, interesting facts from the world of 
nature as well as advice on how to live in harmony with nature. It is the first in Poland series of 
interviews held by the host while riding a bicycle.

72
Sustainability Report of Polsat Plus Group for 2021  
 
 
The subject of ecology is addressed by respective Group companies in their in-house communications, 
providing inspiration and encouraging their employees to take action. Such topics as conserving water and 
energy, ecological driving or use of public transportation are addressed on respective Intranet portals. Also 
posters and stickers which remind of desirable actions are used. 
3.8. Key environmental indicators 
Carbon footprint of Polsat Plus Group 
Greenhouse Gas Protocol methodology was used to estimate the volume of greenhouse gas emissions by 
Polsat Plus Group. The limits of the reported emissions cover the dominant unit and all the entities whose 
operations have the biggest influence on the volume of greenhouse gas emissions as calculated on the basis 
of their shares in the capital. FY 2017 has been adopted by the organization as the base year. 
To calculate the emission from Scope 1 we used dedicated calculation tools supplied by the GHG Protocol. 
The eCO₂ equivalent was calculated on the basis of GWP (Global Warming Potential Value) values over a 
100-year horizon (AR5), as per IPCC (Intergovernmental Panel on Climate Change) guidelines. 
Greenhouse gas emission generated in Scope 2 was calculated in accordance with the location-based 
methodology, which is the greenhouse gas emission indicator used in Poland. 
The volume of emission in Scope 3 was calculated using the calculation tools supplied by GHG Protocol as 
well as while either using the emission volume data supplied by the vendors and the parties cooperating with 
us in the value chain, or based on the data from our in-house registers. 
Scope 3 emission was estimated using the following methodologies: 
● Purchased raw materials and services. This category covers the services provided by external 
partners, including the services involving data transmission over telecommunication infrastructure 
which are provided by Towerlink. Moreover also the services related to heating of the rented office 
space have been included. 
● Business trips. Means of transport used, air transport in particular, have been taken into account when 
calculating the emission generated during business trips. Data regarding the aviation fuel consumed 
was acquired from internal registers.  
● Employee commuting. The data has been collected based on the in-house registers of Polsat Plus 
Group which include the information regarding employees’ absence from work, share of the 
employees working in the office and share of the employees working from home (home-office). 
Statistical reports  regarding the carbon footprint generated by the selected means of transport and 
the distances travelled by employees were used when performing the calculations.

73
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 305-1, GRI 305-2, GRI 305-3] 
Table 13. Greenhouse gas emission (scope 1, scope 2 and scope 3) generated by Polsat Plus Group  
[tCO2e]  
2017 
2018  
2019 
2020 
2021 
Direct emission (scope 1) 
6 229
9 133 
8 319
7 649
8 055
Stationary Combustion Sources 
344
672 
580
761
949 
Mobile sources 
5 347
7 417 
7 061 
5 706 
5 928 
Cooling 
538
1 044 
677
1 182 
1 178 
Indirect emission (scope 2) 
245 222
271 140 
277 920
114 457
69 484
Electrical power 
242 169
267 350 
273 676 
110 156 
65 307 
Heating 
3 054
3 790 
4 244 
4 300 
4 177 
Total emission: scope 1 + scope 2 
251 451
280 273 
286 240
122 106
77 538
 
Other indirect emission (scope 3) 
5 985
5 938 
6 153
2 465
42 813
Raw materials and services procured 
51
51 
51
45
39 612 
Business trips  
475
428 
620
221
464 
Employee commuting 
5 458
5 459 
5 483 
2 199 
2 738 
Total emission: scope 1 + scope 2 + scope 3 
257 436
286 211 
292 393
124 571
120 352
The observed changes in the overall total emission (scopes 1+2+3) generated by Polsat Plus Group are in 
particular the outcome of: 
● growth of the scale and scope of operations of Polsat Plus Group, both organic and resulting from 
acquisitions. What should be mentioned in particular here is the successively increasing capital 
involvement in Netia S.A. in the years 2017, 2018 as well as in 2021 (generating emission growth in 
the scopes 1+2+3); 
● successive improvement of energy mix for Polsat Plus Group companies (reduction of emission in 
scope 2); 
● sale of the controlling stake in Polkomtel Infrastruktura (Towerlink at present) which took place in 2021 
(emission moved from scope 2 to scope 3) 
● decrease in the employee commuting level and transition to a hybrid work model as a result of the 
COVID pandemic (decrease in emissions in range 3). 
 
In addition, Polsat Plus Group made calculations regarding the estimated avoided emissions. These 
avoided emissions were the outcome of use of electrical and hydrogen-powered vehicles as well as use of 
electrical power generated from renewable energy sources (wind farms, biomass burning1, photovoltaic 
farms). The calculations also include the influence that the services provided by ESOLEO, involving 
installation of photovoltaic systems for B2C and B2B segment customers, have on reduction of the CO2 
emissions generated by customers.

74
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 305-1, GRI 305-2, GRI 305-3] 
Table 14. Estimated avoided greenhouse emission levels achieved by Polsat Plus Group  
[tCO2e]  
2017 
2018  
2019 
2020  
2021 
Emission reduction 
-65
-412 
-11 560
-170 605 
-216 186
Direct greenhouse gas emission (scope 1) 
0
-7 
-9
-28 
-48
Use of solar energy 
 
-7 
-9
-19 
-22
Use of electric vehicles 
 
  
 
-9 
-11
Use of hydrogen-powered vehicles 
 
  
 
  
-14
Indirect greenhouse gas emission (scope 2) 
-65
-405 
-11 551 
-167 511 
-119 588
Use of wind energy 
-41
  
 
  
-20 507
Use of energy generated from biomass burning 
-24
-405 
-11 551 
-167 511 
-99 082
Other indirect greenhouse gas emission (scope 
3) 
 
-3 066 
-96 550
Use of solar power - (services at the client’s 
location) 
 
  
 
-3 066 
-41 696
Use of energy generated from biomass burning 
 
  
 
  
-54 853
1 In accordance with the principles governing the emission trading system, CO2 emissions from biomass burning (firewood and wood waste, biogenic 
municipal waste and biogas) are not included in the emissions generated from burning of fuel. Such an approach is synonymous with application of a zero 
emission indicator for biomass. Energy (calorific) values and CO2 emission indicators for 2018 have been used for reporting under the EU Emissions Trading 
System for 2021 
Moreover, we estimated the emission generated by around 6 million of our retail customers who use 
the products and services which we sell. The calculations were possible thanks to our internal registers of TV 
audience figures, use of equipment by customers and the number of active customers using the services 
provided by Polsat Plus Group companies. 
[GRI 305-1, GRI 305-2, GRI 305-3] 
Table 15. Greenhouse gas emission generated by Polsat Plus Group retail customers 
[tCO2e]  
2017 
2018  
2019 
2020 
2021 
Total indirect emission  - downstream 
 
Use of the products sold to customers 
361 832
351 144 
323 744 
322 873 
359 529 
Clean energy and energy-savings 
In accordance with the recently published Strategy 2023+, the goal of Polsat Plus Group is to rely in 100% 
on green energy from 2023. The goal can be accomplished thanks to the initiated construction of a number 
of assets aimed at the production of energy from low- and zero-emission source. This will enable us to reduce 
the carbon footprint, including CO2 emission, while also blending with the Group’s strategy related to natural 
environment. It is an effort which is aimed at increasing the satisfaction of our customers, employees and the 
entire environment. By taking such actions the Group pursues the goals of the Clean Poland Program 
Association, an organization which was established by Zygmunt Solorz.

75
Sustainability Report of Polsat Plus Group for 2021  
 
 
DOBRA PRAKTYKA – GRUPA POLSAT PLUS Z ZIELONĄ ENERGIĄ ZE SŁOŃCA 
 
In 2021, Polkomtel, Plus network operator, signed a long-term agreement with ZE PAK Group for the 
delivery of green energy. The energy is produced by the biggest in Poland, newly constructed solar 
farm Brudzew with 70 MWp power generation capacity.  
Thanks to the concluded agreement Plus customers can use a network powered by green energy 
from the sun. 
By doing so Polsat Plus Group pursues the strategy whose aim is to abandon using energy generated from 
such sources as coal or crude oil as soon as possible. In addition pursuit of this goal may also lead to growth 
of satisfaction of the Group’s customers and its employees who will be working for a company which uses 
electricity generated only from renewable energy sources. 
We are aware that the development of state-of-the-art technologies means on one hand a great 
opportunity for development of social or economic life, but on the other – it is an enormous challenge, 
with increased demand for energy. This is due to the ever-growing demand for information flow. Our 
telecommunication infrastructure is constantly being developed to respond to these needs. In order to 
compensate this unfavorable trend from the energy consumption point of view, we undertake activities 
related to optimization of energy usage. Therefore, we make all efforts to ensure that our network is rolled-
out in the ecological way possible. 
BEST PRACTICE – OPTIMIZATION OF ENERGY CONSUMPTIONS BY BASE TRANSCEIVER STATIONS 
 
Optimization of energy consumption by Base Transceiver Stations not only reduces the negative 
impact on the environment, but also reduces the network maintenance costs.  
Initiatives implemented at Polkomtel, aimed at increasing the energy performance of its network 
include, among others: 
● 
Refarming of 900 MHz band, 
● 
Refarming of 2100 MHz band,  
● 
Replacement of air conditioners unit to AAA+ class equipment, 
● 
Modernization of telecommunication power plants 
● 
Software installation with energy saving feature. 
 
We apply latest technological solutions for network upgraded and rollout – high performance 
rectifiers in our telecommunication power plants, or installation of free-cooling systems in base 
stations – which not only increase the comfort of network usage by customers, but also reduce power 
consumption and emission of CO2. 
Thanks to a special software with energy saving feature (for 2G and 4G networks) we may flexibly 
adjust to traffic levels, while switching off an unnecessary capacity and reducing the output power. 
The test which we conducted together with one of our vendors (Ericsson) on a limited number of 
sites, equipped with smart meters, enabled us to precisely determine the impact of energy saving 
feature. According to these estimations, total annual savings of these features exceed 5.5 million 
kWh, while simultaneously reducing CO2 emission by 4.2 kilotons yearly. 
To reduce Netia Group’s impact on natural environment, in 2021 air-conditioning was replaced by the so-
called free cooling in all these technical facilities where it was possible.  The company analyzes and makes 
efforts to improve the energy efficiency of all installations. In some facilities, the company started generating 
electricity from solar energy by employing photovoltaic panels and solar collectors. Moreover power 
consumption is also reduced thanks to replacing old power supply and data transmission equipment to new 
one while exploiting technology upgrades or network optimization. Devices which can be phased out are also 
identified on an on-going basis.

76
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – NETIA DATA CENTER MIND 
 
Netia Data Center Mind is multifunctional, state-of-the-art facility with over 100 sq. meters of server 
room space (4 chambers enabling collocation of nearly 520 rack cabinets) and nearly 700 sq. meters 
of office space which can be arranged to cater to the tenants requirements. 
The facility meets class 3 certification requirements, as per EN/PN 50600 standard, and it has been 
designed with utmost care to assure that it is safe and ecological. Most advanced access control 
and fire protection systems have been employed, along with numerous energy efficiency-enhancing 
solutions. The whole complex is powered by 100% green energy. 
We also do not disregard any seemingly minor efforts, such as for example leaving computers in stand-by 
mode – taking into account the size of our organization and the number of people working for us, such efforts 
translate to actual reduction of the adverse impact on natural environmental. An example of this can be the 
policy introduced in Cyfrowy Polsat which assumes switching off the light when leaving a room, disconnecting 
chargers once device charging is completed, rational use of water as well as prudent use of air-conditioning.  
[GRI 302-4] 
At Polkomtel ecological solutions have also been implemented in the continuously upgraded IT systems. 
Advanced data storage methods used in Plus server rooms enable significant electricity savings. In addition 
LED-type lighting has been used for many years in Plus company stores and partner points of sale to 
illuminate the signage with the company’s logo. Energy-saving bulbs, automatic light switches are also a 
norm, while recently the low-emission and zero-emission vehicles have been added to the car fleet, 
including 100 hydrogen cars, whose current use – apart from eliminating exhaust fumes – translates 
into air purification. 
[GRI 302-1]  
Table 4. Total consumption of electrical power from own production or purchased, divided into 
electricity, heat in joules or their multiples 
 
2021 
Polkomtel1 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Electrical energy [MWh] 
154 500 
11 723 
4 560 
76 138 
246 921 
Thermal energy (including steam and 
consumption of cooling power) [GJ] 
10 707 
15 173 
2 941 
19 544 
48 365 
Natural gas [MWh] 
1 882 
0 
213 
617 
2 713 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Electrical energy [MWh] 
251 851 
11 980 
4 688 
72 097 
340 616 
Thermal energy (including steam and 
consumption of cooling power) [GJ] 
10 523 
13 959 
4 017 
16 808 
45 307 
Natural gas [MWh] 
784 
0 
221 
403 
1 408 
1 Data refer to Polkomtel and Polkomtel Infrastruktura, whereas Polkomtel Infrastruktura was sold in July 2021, which is reflected in the 
demonstrated decrease in electricity consumption.

77
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 17. Total consumption of energy from own production or purchased, with division in into energy 
from renewable and non-renewable sources 
 
2021 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
Electricity from renewable 
energy sources [MWh] 
109 621 
11 723 
4 403 
29 690 
155 437 
Electricity from non-renewable 
energy sources [MWh] 
44 879 
0 
157 
46 448 
91 483 
Total 
154 500 
11 723 
4 560 
76 138 
246 921  
 
 
2020 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
Electricity from renewable 
energy sources [MWh] 
174 264 
11 980 
4 350 
33 
190 627 
Electricity from non-renewable 
energy sources [MWh] 
77 587 
0 
338 
72 064 
149 989 
Total 
251 851 
11 980 
4 688 
72 097 
340 616 
1 Data refer to Polkomtel and Polkomtel Infrastruktura, whereas Polkomtel Infrastruktura was sold in July 2021, which is reflected in the 
demonstrated decrease in electricity consumption. 
In 2021 the electricity from renewable energy sources accounted for 63% of total electricity consumed (56% 
in 2020). 
A few years ago, while observing a growing need of mobility between the companies, we decided to launch 
the service of CAR–SHARING that is sharing of vehicles. At the first stage, we have provided cars to 
employees for business use only in one office. Later, not only the map of locations has been extended but 
the service itself has evolved. Today, we also enable leasing of cars outside working hours – for private use, 
and the offer includes, among others, electric and hydrogen-powered cars.

78
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – HYDROGEN-POWERED CARS IN CAR SHARING SERVICE 
 
Plus Flota has been first company in Europe to extend the scope of its car sharing services to include 
hydrogen-powered cars. 
Toyota Mirai hydrogen vehicles which are available to Polsat Plus Group employees combine 
innovative technology with stylish looks and dynamic performance. The vehicle is powered by 
hydrogen thanks to which water vapor is the only by-product of its operation. Moreover, thanks to 
the applied air purifying system it is not only the emission generated by Toyota Mirai that goes down 
to zero but the air is also purified when a car is driven, which protects our planet and offers better 
future. 
Plus Flota means more than 1900 managed vehicles in over 50 companies. More than 70 vehicles 
are available in key Polsat Plus Group companies (Telewizja Polsat, Polkomtel, Cyfrowy Polsat, 
Netia) in the Car Sharing service. In 2021 14 Toyota Mirai cars were added to the fleet, thus joining 
the 12 electrical vehicles already available in five Warsaw locations. Low-emission and zero-
emission vehicles account for ca. 40% of the vehicles available in the car sharing system. Their 
introduction contributes to reduction of CO2 emission, which is also supported by advanced analytical 
tools and telematics which are used to manage our car fleet.. 
Car fleet management in Polsat Plus Group means not only monitoring and geo-location of vehicles 
but it also includes effective analysis of fleet-related data, enabling conclusions to be drawn for 
making management decisions. On a monthly scale, the company realize around 400 private and 
business car rental operations, translating to around 55 thousand kilometers driven. In 2021 Plus 
Flota also installed key watchers in further locations thanks to which the contact between a car fleet 
managing person and a driver has been minimized to the bare minimum 
Consumption of raw materials 
Wherever possible we modernize our infrastructure. For several years now, we have been consistently 
implementing a system of electronic circulation of documents and we also encourage our clients to do the 
same. While caring for natural environment and comfort of our customers, we launched eco-services. Our 
customers can receive invoices or payment slips in electronic form. In 2021, over 92.3% Polsat Box 
customers and 97.7% of Polkomtel customers as well as 72% Netia customers were receiving electronic 
invoices.  
[GRI 301-1] 
Table 58. Raw materials/materials consumed (copy paper) 
 
2021 
Polkomtel 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Copy paper (tons) 
39.73 
31.25 
8.00 
9.63 
88.61 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Copy paper (tons) 
18.00 
51.30 
7.00 
6.67 
82.97 
1 Data refer to Polkomtel and Polkomtel Infrastruktura.

79
Sustainability Report of Polsat Plus Group for 2021  
 
 
Since 2021 customers of Plus and Polsat Box can sign contracts on tablet while using electronic hand 
signature at points of sale. As a result, we recorded decrease of consumption of paper in our points of sale 
by as much as 9 tons (40 tons were consumed in 2021 vs. 49 tons in 2020). 
BEST PRACTICE – DIGITAL SIGNATURE ON A TABLE AT POINTS OF SALE 
 
Digital signature means above all fast and convenient customer service as well as time savings. It 
also offers benefits related to conservation of natural environment – smaller consumption of paper 
and thus fewer trees logged. It is also a very safe solution as regards circulation of documents and 
safety of customer’s personal data. In addition, customers have permanent access to documents in 
electronic format (via e-mail). This a modern, convenient and environment-friendly solution was 
supplied by Asseco. It is yet another stage of digital transformation of Polsat Plus Group thanks to 
which customers gain access to state-of-the-art electronic services. The electronic hand signature, 
implemented in Plus and Polsat Box relies on the SignaturiX solution provided by Asseco, created 
by Monolit IT and currently developed by Xtension. The signature is linked to Asseco’s trust services 
which guarantee its security. The tablets necessary to support the signature have been supplied by 
Samsung, together with KNOX cybersecurity platform solutions on board. 
[GRI 301-1] 
Table 19. Raw materials/materials consumed (diesel, aviation fuel, gasoline) 
 
2021 
Polkomtel1 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Diesel (cubic meters) 
73.93 
18.71 
326.94 
240.00 
659.58 
Aviation fuel (cubic meters) 
0 
0 
59.96 
0 
59.96 
Gasoline (cubic meters)  
299.80 
22.07 
288.24 
541.53 
1 151.64 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Capital 
Group 
Total 
Diesel (cubic meters) 
167.04 
20.96 
155.20 
299.95 
643.15 
Aviation fuel (cubic meters) 
0 
0 
26,3 
0 
26.30 
Gasoline (cubic meters)  
433.15 
19.57 
215.30 
430.99 
1 099.01 
1 Data refer to Polkomtel and Polkomtel Infrastruktura, whereas Polkomtel Infrastruktura was sold in July 2021, which is reflected in the 
demonstrated decrease in fuel.  
We monitor the raw materials and other materials used by our Group. We strive to minimize their volume 
and mass, which should offer savings and translate to benefits for the natural environment.

80
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 306-1] 
Table 20. Place of waste water disposal (in cubic meters) 
 
2021 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
To subterranean waters 
0 
0 
0 
0 
0 
To surface waters (lakes, 
rivers, etc.) 
0 
0 
0 
0 
0 
To municipal companies 
12 379 
9 175 
825 
17 592 
39 971 
Total volume of waste water 
12 379 
9 175 
825 
17 592 
39 971 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
To subterranean waters 
0 
0 
0 
0 
0 
To surface waters (lakes, 
rivers, etc.) 
0 
0 
0 
0 
0 
To municipal companies 
18 596 
8 964 
1 006 
23 438 
52 004 
Total volume of waste water 
18 596 
8 964 
1 006 
23 438 
52 004 
1 Data refer to Polkomtel and Polkomtel Infrastruktura. 
Waste and recycling 
Due to the technology-related nature of our operations, electro-waste is an important area for us. At Cyfrowy 
Polsat and Polkomtel, that is in the companies which introduce big numbers of STB’s, mobile phones, 
modems, routers, antennas and other devices to the market every year, we try to make sure that as much of 
that equipment as possible is recycled. 
[GRI 306-2] 
Table 21. Total weight of non-hazardous and hazardous waste, depending on the adopted procedure 
(in tons) 
 
2021 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
Recycling 
4.9 
923.8 
31.6 
162.7 
1 123.0 
Salvaging (including recovery 
of energy)) 
0 
0 
0 
0 
0.0 
Other (including plastics, 
wood, construction waste, 
pharmaceuticals) 
107.1 
0 
22.2 
15.2 
144.6 
TOTAL 
112.0 
923.8 
53.9 
177.9 
1 267.6

81
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat Telewizja Polsat 
Netia Capital 
Group 
Total 
Recycling 
0 
572.4 
20.3 
95.8 
688.5 
Salvaging (including recovery 
of energy)) 
0 
0 
0 
0 
0 
Other (including plastics, 
wood, construction waste, 
pharmaceuticals) 
492.6 
0 
5.2 
19.0 
516.8 
TOTAL 
492.6 
572.4 
25.5 
114.9 
1 205.4 
1 Data refer to Polkomtel and Polkomtel Infrastruktura. 
The decrease of the volume of waste in 2021 at Polkomtel results from the end of civil works at Baletowa office complex. 
Polkomtel has for many years been consistently encouraging its customers to adopt a pro-ecological attitude. At 
the company’s stationary points of sale one can deposit the waste equipment (handsets, accessories, etc.) which will 
be later on subjected, free-of-charge, to recycling. Our strategic clients are offered assistance in disposing of their 
electronic equipment – from the process of handing the equipment over to a recycling company to settlement of waste 
disposal process. In 2021, we supplied nearly 12 tons of waste electronic equipment for recycling. 
Polkomtel fulfils its statutory duties in the field of recycling and salvaging of raw materials and carries out the educational 
campaigns for the public thanks to the cooperation with specialized recycling organizations. In 2021 Polkomtel introduced 
533 tons of packaging and other waste related to electrical and electronic equipment to the market, out of which recycling 
organizations salvaged 97 tons while 59 tons of waste were recycled. 
In 2021, Netia supplied over 12.25 tons of waste electronic equipment for recycling.  
We try not only to limit the quantity of waste sent to the landfill sites (among others through reduction of the quantity of 
disposable items at our offices), but also to support the effectiveness of recycling (through education of employees about 
proper method of waste segregation). 
In Cyfrowy Polsat, we have continuous cooperation with companies which collect and recycle all types of waste 
generated by the company.  In 2021, Cyfrowy Polsat supplied over 923 tons of waste to specialized recycling plants. 
Electro-waste accounted for over 70% of the supplied waste materials.  
BEST PRACTICE – WASTE RECYCLING 
 
Recycling of electro-waste 
All electro-waste generated by the staff who repairs customers devices, as well as the company’s 
equipment intended for liquidation, is handed-over to specialized recycling firms. In 2021, over 654 
tons of waste, consisting of electrical and electronic devices, were delivered to specialized 
recycling plants (352 tons in 2020). 
Recycling of documents 
The documents intended for recycling are shredded with the use of a heavy-duty shredder. The 
shredder grinds the material in line with DIN norm (security level III) while the output is successively 
conveyed as paper waste for recycling.. 
Recycling of packaging materials 
We carefully segregate paper, plastics and Styrofoam. There are five big, clearly marked containers 
for collecting waste at our company location, and in addition we purchased the equipment which 
enables flattening of cardboard, which makes its storing more effective and more economic loading. 
We supplied over 175 tons of cardboard and paper as well as over 51 tons of plastic film for 
recycling in 2021.

82
Sustainability Report of Polsat Plus Group for 2021  
 
 
Set-top boxes (STB’s) are used for receiving satellite TV (DTH). Our STB factory − InterPhone Service – is 
a modern machinery park and professional employees. Location of the factory– in the Special Economic 
Zone EURO-PARK MIELEC – guarantees that we do not affect precious areas of the nature. 
During more than 14 years of operations, over 10 million STBs rolled out of the factory. 
● 
The latest models, which entered the market in 2021, offer 4K quality, i.e. resolution which is four 
times higher than Full HD, are: polsat box 4K (with a novel DUO feature which enables switching 
between satellite TV and cable IPTV, within one and the same TV offer and against one fee for the 
service package used) as well as polsat box 4k lite (which is ready to operate in all three 
technologies used by Polsat Box for providing the services: satellite (DTH), cable IPTV and web 
TV). polsat box 4K lite set-top box is also equipped with the new DUO feature. 
● 
EVOBOX STREAM model (which enables the use of OTT Television),  
● 
EVOBOX IP (dedicated to the offer of cable IPTV).  
● 
EVOBOX HD and EVOBOX LITE (with embedded Wi-Fi modules),  
● 
EVOBOX PVR (a multi-functional device) 
The factory also produces the 300 Home Internet Set supporting LTE Advanced technology while allowing 
for data transfer rates of even up to 300 Mbps. The product won the Mobility Trends 2018 contest in the 
”Mobile Internet Service of 2018” category. 
BEST PRACTICE – ECOSET-TOP BOXES 
 
InterPhone Service set-top box factory holds the following certificates: ISO 9001:2015, 
ISO 14001:2015 and ISO 45001:2018 with respect to manufacturing of electronic 
telecommunication and general use equipment.  
We make all efforts to ensure that the equipment manufactured in our factory have as little 
impact on natural environment as possible. That is why we strive to make sure that all 
devices we manufacture are packed into ecological packaging, which means that: 
● 
they are produced from recycled materials in 100%, 
● 
maximum use of the surface of the production sheet of material, 
● 
waste reduction at the design stage,  
● 
implementation of the service with a partner who holds a Product Origin Control FSC 
certificate.. 
Each set-top-box provided to customers by Polsat Box is also environment-friendly – its 
specification always complies with valid standards, and power consumption in standby 
mode does not exceed 1W. We also take care of equipment’s recirculation – the equipment 
is leased to customers for a definite period and after its return and refurbishment, it is 
introduced to the market again. 
In addition, while bearing in mind organizational efficiency, costs and protection of natural 
environment, we take care that the trucks and vans which transport the equipment and 
other materials to the sales network are loaded in an optimum way, which helps reduce 
the CO2 emission. 
In TV Polsat all waste is transferred to specialized companies and recycled outside the company 
headquarters.

83
Sustainability Report of Polsat Plus Group for 2021  
 
 
Environmental impact of base transceiver stations 
[GRI 413-2] 
We listen carefully to the opinions from the public discussion regarding alleged harmful influence of mobile 
base transceiver stations. Relevant permits, required by Polish law, are secured for each of our base stations 
before it is put on-air. The permits include the ones related to environmental impact.   
BEST PRACTICE – COOPERATION UNDER SI2PEM PROJECT 
 
Polsat Plus Group was an active participant of the SI2PEM Project (System of Information about 
Installations Generating Electromagnetic Fields) conducted by Instytut Łączności – Państwowy 
Instytut Badawczy IŁ-PIB which is aimed at visualizing measurement of the electromagnetic field 
levels around base transceiver stations, as well as feeding the tool with data about the sources of 
electromagnetic fields, which allows for simulating the level of electromagnetic field in any place. 
This information may be rendered available to the society in order to check the levels at the place in 
which a given person is interested. 
 
In 2021, access was provided for users to the information service presenting the results of 
Electromagnetic Field (EMF) intensity measurements. SI2PEM  system contains 602 thousand 
records related to base stations of all operators on the whole territory of Poland, including 7 597 base 
stations operated by Plus.

84
Sustainability Report of Polsat Plus Group for 2021

85
Sustainability Report of Polsat Plus Group for 2021  
 
 
4. S for Strategic thinking of our stakeholders  
4.1. Success thanks to people 
[Accounting Act – Key Performance Indicators] 
Polsat Plus Group is the leader of the media and telecommunications market. We owe our success not only 
to state-of-the-art television studios, new IPTV or OTT set-top boxes, transmitters, frequencies or licenses, 
but most of all to the involvement of our employees. Shaping the culture of cooperation while pursuing 
common goals is extremely important to us.  
We would like our Group to be a good and friendly place of work, therefore we take care to ensure transfer 
of knowledge and flow of good practices between our companies as well as attractive work conditions and 
attractive fringe benefits. 
Key figures 
[GRI 203-1, GRI 203-2], [Accounting Act – Key Performance Indicators] 
7.5 thousand 
number of Polsat Plus Group’s employees 1 
5 882 
number of employees working for the four biggest Polsat Plus Group 
companies, out of which2 
41.6%  
are women 
58.4% 
are men 
61% 
have university degrees 
2 465 
number of employees of Polkomtel  
864 
number of employees of Cyfrowy Polsat 
1 787 
number of employees of Netia Capital Group 
766 
number of employees of TV Polsat 
11.1% 
staff turnover ratio3 
9.4 
average number of years worked by our staff in 
the four biggest companies 
70 
number of internships and apprenticeships (in the Group’s four biggest companies) 
ca. 12.5 
average number of training hours in the Group’s four 
biggest companies 
93% 
full-time employment rate in the Group’s  
four biggest companies 
1 Average number of non-production employees of all companies belonging to Polsat Plus Group in 2021, expressed in full-time 
equivalents, excluding workers who did not perform work in the reporting period due to long-term absences. 
2 Status EOP 2021, FTE, active employees, excluding workers who did not perform work in the reporting period due to long-term 
absences. 
3 Blended staff turnover ratio for the four main companies of the Group in 2021.

86
Sustainability Report of Polsat Plus Group for 2021  
 
 
Our culture of work 
We are aware of the value of our employees’ experience. Only highly qualified staff is able to ensure the 
highest quality of our services. Experts with unique skills work for us, including for instance masters of fine 
arts in cinematography or organization of advanced television production (at TV Polsat), top IT professionals 
or experts in broadband electronic communications (Polkomtel) or online video market practitioners, design 
aces or professional designers (Cyfrowy Polsat) as well as masters of technology (working for Netia), who 
work to create the best data communication offers for residential and business customers. 
Over 61% of our employees have a university degree. Job tenure is the best confirmation of the strong 
identification with our Group and satisfaction with work. At the end of 2021 the tenure in the Group’s main 
companies, i.e. Cyfrowy Polsat, Polkomtel, Telewizja Polsat and Netia was 9.4 years on average. In 2021 
the staff turnover ratio at the Group level increased, reaching 11.1% (6.6% in 2020). However, increased staff 
turnover ratio was experienced by the majority of companies on our labor market. Telewizja Polsat can boast 
of the lowest staff turnover ratio of 3.7% (2020: 4.4%). 
[GRI 102-8] 
Table 22. Total number of employees, broken down into sex and tenure 
 
2021 
Polkomtel 
Total 
Cyfrowy Polsat 
Total 
TV Polsat 
Total 
Netia Capital Group 
Total 
Total 
GPP 
W 
M 
W 
M 
W 
M 
W 
M 
Employees 
with fixed-term 
contracts 
5.3% 
(57) 
4.8% 
(66) 
123 
6.7% 
(29) 
5.8% 
(25) 
54 
28.5% 
(78) 
16% 
(79) 
157 
13.5% 
(89) 
4.3% 
(49) 
138 
472 
Employees 
with contracts 
for indefinite 
time 
94.7% 
(1023) 
95.2% 
(1319) 
2 342 
93.3% 
(407) 
94.2% 
(403) 
810 
71.5% 
(196) 
84% 
(413) 
609 
86.5% 
(570) 
95.7% 
(1079) 
1 649 
5 410 
Total 
1 080 
1 385 
2 465 
436 
428 
864 
274 
492 
766 
659 
1 128 
1 787 
5 882 
 
 
2020 
Polkomtel1 
Total 
Cyfrowy Polsat 
Total 
TV Polsat 
Total 
Netia Capital Group 
Total 
Total 
GPP 
W 
M 
W 
M 
W 
M 
W 
M 
Employees 
with fixed-term 
contracts 
4.6% 
(51) 
3.7% 
(64) 
115 
12.2% 
(49) 
9.1% 
(38) 
87 
23.2% 
(56) 
13.6% 
(65) 
121 
10.5% 
(83) 
5.2% 
(63) 
146 
N/A 
Employees 
with contracts 
for indefinite 
time 
95.4% 
(1063) 
96.3% 
(1672) 
2 735 
87.8% 
(353) 
90.9% 
(380) 
733 
76.8% 
(185) 
86.4% 
(417) 
602 
89.5% 
(710) 
94.8% 
(1 138) 
1 848 
N/A 
Total 
1 114 
1 736 
2 850 
402 
418 
820 
241 
482 
723 
793 
1 201 
1 994 
N/A 
1 Data for Polkomtel and Polkomtel Infrastruktura.

87
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 23. Number of employees broken down into employment type (full-time vs. part-time) 
 
2021 
Polkomtel 
Total 
Cyfrowy Polsat 
Total 
TV Polsat 
Total 
Netia Capital Group 
Total 
Total 
GPP 
W 
M 
W 
M 
W 
M 
W 
M 
Full-time 
92.9% 
(1003) 
93.6% 
(129) 
2 300 
80.0% 
(349) 
81.5% 
(349) 
698 
97.4% 
(267) 
98.4% 
(484) 
751 
97.3% 
(641) 
98.6% 
(1 112) 
1 753 
5 502 
Part-time 
7.1% 
(77) 
6.4% 
(88) 
165 
20.0% 
(87) 
18.5% 
(79) 
166 
2.6% 
(7) 
1.6% 
(8) 
15 
2.7% 
(18) 
1.4% 
(16) 
34 
380 
Suma 
1 080 
1 385 
2 465 
436 
428 
864 
274 
492 
766 
659 
1 128 
1 787 
5 882 
 
 
2020 
Polkomtel1 
Total 
Cyfrowy Polsat 
Total 
TV Polsat 
Total 
Netia Capital Group 
Total 
Total 
GKCP 
W 
M 
W 
M 
W 
M 
W 
M 
Full-time 
92.0% 
(1025) 
95.1% 
(1651) 
2 676 
83.8% 
(337) 
84.7% 
(354) 
691 
97.9% 
(236) 
99.1% 
(478) 
714 
96.1% 
(762) 
94.7% 
(1 137) 
1 899 
N/A 
Part-time 
8% 
(89) 
4.9% 
(85) 
174 
16.2% 
(65) 
15.3% 
(64) 
129 
2.1% 
(5) 
0.9% 
(4) 
9 
3.9% 
(31) 
5.3% 
(64) 
95 
N/A 
Suma 
1 114 
1 736 
2 850 
402 
418 
820 
241 
482 
723 
793 
1 201 
1 994 
N/A 
1 Data for Polkomtel and Polkomtel Infrastruktura. 
[GRI 401-1]  
Table 24. Stuff turnover ratio1 
 
2021 
Polkomtel 
Cyfrowy Polsat 
TV Polsat 
Netia Capital Group 
Women 
10.1% 
6.8% 
4.9% 
15% 
Men 
11.2% 
9.6% 
3.1% 
11% 
Total 
10.7% 
8.1% 
3.7% 
12% 
 
 
2020 
Polkomtel1 
Cyfrowy Polsat 
TV Polsat 
Netia Capital Group 
Women 
9.5% 
6.7% 
4.5% 
8.4% 
Men 
6.5% 
6.2% 
4.4% 
8.7% 
Total 
7.7% 
6.5% 
4.4% 
8.9% 
1 After eliminating migration of employees between Group’s companies. 
2 Data for Polkomtel and Polkomtel Infrastruktura 
According to the Human Resources Policy of Polsat Plus Group, we ensure comparable working conditions 
in each company of the Group. The main goal of the Human Resources Policy is to build an attractive 
workplace for current and future employees.  
We are guided by Polsat Plus Group’s Policy of Diversity and Respect for Human Rights. We believe 
that diversity is one of the sources of our competitive advantage while confrontation of various views,

88
Sustainability Report of Polsat Plus Group for 2021  
 
 
opinions, styles of work, skills and experiences generates new quality and enables us to improve the 
performance of our business. 
Best practices promoting diversity 
● 
Equal access to job positions, regardless of sex or age. 
● 
Diversified team – in terms of experience, tenure, age or sex. 
● 
Various companies in the Group, numerous in-house experts, sharing of unique knowledge in the 
course of implementation of in-house projects. 
● 
Competence development, particularly through own experience or involvement in various tasks in 
cross-departmental projects or in projects whose scope covers key companies in the Group, 
● 
Work-life balance. 
Our goal is to ensure a discrimination-free environment with respect to gender, sexual orientation, 
competence, experience, possible degree of disability, nationality, ethnical or social origin, skin color, 
language, parental status, religion, belief or lack of beliefs, political views or any other measure of diversity 
defined by the applicable law. Therefore, we counteract any forms of mobbing or discrimination in the 
workplace. Polkomtel and Cyfrowy Polsat have an Anti-mobbing Policy in place, which defines the principles 
of counteracting mobbing. The companies also have an internal Anti-mobbing Committee. In Telewizja 
Polsat, proceedings pertaining to mobbing have been described in the Anti-mobbing Procedure. We also 
provide trainings in this respect to employees. Additionally, Netia has relevant anti-mobbing and anti-fraud 
procedures in place. These regulations are found in two documents: “Mobbing and Sexual Harassment 
Prevention Policy of Netia Group” and “Fraud Prevention and Whistleblower Protection Policy.” 
Polsat Plus Group has implemented a Code of Ethics. This is a set of guidelines regulating issues of fair 
competition, compliance with the law and ethical standards. The publication is a guide for solving 
dilemmas of ethical nature which the employees may face in their daily work. An Ethics Board functions in 
Netia. It is supported by an independent Ethics Officer (ombudsman). Meetings with the Ethics Officer, 
concerning various aspects of ethical functioning of business, have been held under the name “Etykomat” 
since 2020.  
[GRI 102-16] 
BEST PRACTICE – ETYKOMAT (ETHICS-RELAATED PROGRAM) 
 
 
 
An ethics-related program, called “Etykomat”, has been carried out in Netia since 2020. It was a 
series of 16 online meetings with the Ethics Officer, Professor Bolesław Rok. The program’s goal 
was to popularize the principles of ethical conduct and to make people aware of potential 
irregularities in this area. The program will be continued in 2022. 
Each meeting was devoted to a different topic, including: 
● 
Discrimination, 
● 
Fraud, 
● 
Mobbing, 
● 
Harassment, 
● 
Communication of diversity in difficult times, 
● 
Ethical challenges in relations with vendors, 
● 
Ethics in online work. 
A total of over 300 Netia employees attended the meetings. Also representatives of Cyfrowy Polsat 
and Polkomtel had a chance to participate in selected training sessions as an element of cooperation, 
exchange and sharing of knowledge within the Group.

89
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
How do we remunerate our employees?  
We take care of formal aspects of employment – an employment contract is the basic form of employment 
in the Group, however depending on the specific nature of operations of individual companies in the Group 
and/or expectations of our co-workers, we also use other forms of employment. 
Remuneration brackets at individual organizational levels are laid down in the Remuneration Regulations. 
Minimum remuneration offered by the Group is compliant with the Polish law. Salaries grow in line with the 
growing specialization level and the position in the organizational structure.  
In Polsat Plus Group we pay a lot of attention to ensuring that conditions of work at our companies do not 
discriminate anyone, in particular in terms of remuneration. It is demonstrated by the very high percentage of 
women on managerial positions and a small, successively decreasing, difference in the level of remuneration 
offered to women and men holding similar positions, which is illustrated in Table 25. 
[GRI 405-2] 
Table 25. Remuneration of women in relation to remuneration of men in the same grading (men’s 
salary equals 100%)1 
 
2020 
2021 
Ratio of  basic salary of women to men  
(men’s salary equals 100%) 
94.17% 
94.21% 
Percentage of employees covered by 
analysis 
96.87% 
96.36% 
1 Data for key companies of Polsat Plus Group. Ratio pertains to specialized positions. 
Due to the specific nature of our operations, which are characterized a high percentage of engineering and 
technical positions occupied mainly by men, in order to give more insight into the issue of differences between 
remuneration of women and men we have presented salary grading for respective positions. This applies to 
specialized positions. The ratio of the basic salary of women to that of men consistently remains at a very 
high level and was equal to 94.2% in 2021. This proves a successful implementation in practice of the 
principles that guide us: respect for diversity, equal treatment and remuneration solely on the basis of 
qualifications, competence and experience.  
We offer numerous benefits. We want these benefits to not only provide motivation and incentive but also 
to be the expression of our gratitude for the daily work of our employees. At the same time, some of these 
benefits support achieving the work-life balance, that is the balance between work (career, ambition) and 
a private life (health, entertainment, family, spirituality).  
Selected benefits available to the employees of Polsat Plus Group 
[GRI 401-2] 
Healthcare subscriptions  
We take care of the health of our employees by providing easy access to medical care. All full-time employees 
of the Group can enjoy private medical care packages offered on attractive terms.

90
Sustainability Report of Polsat Plus Group for 2021  
 
 
 Figure 12. Generally available employee benefits offered by Polsat Plus Group 
 
Sports program 
We offer our employees membership in a sports and recreation program, which is provided by our partner 
and offers access to sports facilities all over Poland. Each employee may purchase a monthly subscription 
for himself/herself and his/her relatives, and even non-related accompanying persons. 
Group insurance scheme 
Employees of Cyfrowy Polsat and Polkomtel can join a unique group insurance offer which has been 
developed by one of the biggest insurers on the Polish market. 
Promotions for employees 
Every Polsat Plus Group employee can enjoy the employee promotions program, which includes the 
possibility of buying access to a digital pay TV offer from Polsat Box, provided in three technologies (satellite, 
IPTV and via Internet access with a set-top box), as well as mobile or fixed-line Internet access, mobile voice 
services offered by Plus network and a TV offer in 4K standard from Netia’s offer for employees – all with 
special discounts. 
Discount offers  
Responding to the expectations of our employees, we also give them access to additional discount offers. 
Using the intranet portals of Polsat Box, Plus and Netia, as well as via e-mails send to Telewizja Polsat 
employees, we share information on special offers for summer and winter holidays (including discounts for 
family stays in Ossa Hotel, or other recreational and hotel locations) and regular special offers for ecological 
cosmetics with our employees.

91
Sustainability Report of Polsat Plus Group for 2021  
 
 
Special offers of theater tickets 
Our employees have access to a special offer of cultural events. Selected Warsaw theaters have special 
offers for some of their plays (tickets offered at attractive prices). 
Events and contests under the patronage of our business partners 
Special events are organized on the company’s premises in cooperation with our business partners (including 
television broadcasters, manufacturers of electronic equipment). Open Days, which include presentations 
and demonstrations of state-of-the-art equipment (e.g. smartphones, smartwatches, smart-home devices, 
audio and video equipment and other gadgets), are very popular. Due to the continuing coronavirus 
pandemics, in 2021 we organized mainly creative thematic games in our intranets portals. 
Participation in events organized by Telewizja Polsat 
Our employees have the possibility of participating in recordings of our programs, events and parties 
organized by Telewizja Polsat, as well as screenings of movies co-produced by the companies from the 
Group.  
COMPANY SOCIAL BENEFITS FUND 
The Company Social Benefits Fund is one of the elements of our social policy. The funds from the 
Company Social Benefits Fund are intended for: i) granting loans for housing purposes; ii) providing 
material and financial support in the case of unforeseeable events (illness or death, difficult family or 
financial situation, etc.), iii) co-financing of various forms of holidays, iv) subsidizing sports and recreation 
activities (sport, tourist, team-building, cultural events etc.).  
The following support was provided by Polkomtel and Cyfrowy Polsat to their employees in 2021: 
● 
61 loans for housing purposes were granted in the total amount of PLN 1.4 million, 
● 
Christmas gifts, worth PLN 2.7 million, were prepared for full-time employees,  
● 
financial support in the amount of PLN 1.0 million was granted to the employee sports sections of 
Polsat Plus Group, 
● 
24 allowances, in the total amount of PLN 300 thousand were granted to cover the costs of medical 
treatment, care and rehabilitation in connection with serious illnesses of employees or members of 
their families,  
● 
we co-financed holiday leaves for employees and holiday stays for children of our employees in the 
total amount of nearly PLN 30 thousand. 
 
The following support was provided by Netia to its employees in 2021: 
● 
28 loans for housing purposes were granted in the total amount of PLN 253 thousand, 
● 
45 allowances, in the total amount of PLN 226 thousand granted to cover the costs of medical 
treatment, care and rehabilitation in connection with serious illnesses of employees or members of 
their families, 
● 
we co-financed holiday leaves for employees and holiday stays for children of our employees in the 
amount of nearly PLN 241 thousand, 
● 
Christmas gifts, worth PLN 1.4 million, were prepared for full-time employees and COVID-19-related 
to allowances, in the total amount of PLN 445 thousand were provided to employees. 
 
The following support for employees was provided by Telewizja Polsat to its employees in 2021: 
● 
38 loans for housing purposes were granted in the total amount of almost PLN 374 thousand, 
● 
14 allowances, in the total amount of PLN 54 thousand, were granted to cover the costs of medical 
treatment, care and rehabilitation in connection with serious illnesses of employees or members of 
their families,

92
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
Christmas gifts, worth PLN 205 thousand, and Easter gifts, worth PLN 62 thousand, were prepared 
for full-time employees. 
Socializing events and special events are a permanent feature in the calendar of Polsat Plus Group. As a 
result of the coronavirus pandemic, in 2021 we were unable to organize the Family Picnic but as the rate of 
Covid-19 infections slowed down in 2021, we were able to organize several dozen off-site socializing events 
for our employees. 
Motivation and development of employees 
We see potential in each of the several thousand of the Group’s employees. We want to motivate them and 
invest in their personal development. 
Figure 2. Employee development 
 
We invest in the development of our employees. The development process is based on the 70-20-10 
rule. 
● 
70% – development through experience (tasks, involvement in projects, 
● 
20% – development through relations with others (knowledge sharing, feedback, coaching, 
mentoring), 
● 
10%– development through participation in trainings. 
A special scheme called Crowd+ Program operates in Polsat Plus Group. Its fundamental goal is to 
support the culture of innovation in the organization, acquire and develop valuable business ideas 
as well as optimize the process of dealing with business challenges in the organization while tapping on 
the broad experience of the community of participants.

93
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – CROWD+ PROGRAM  
 
Crowd+ Program was launched in 2018. It is based on crowdsourcing, that is the process of 
sourcing knowledge, information and ideas from a broad group of employees rather than a narrow 
team of experts.  
Crowd+ Program is: 
● 
a joint space for creating new solutions, 
● 
a place to share your ideas and opinions, 
● 
an opportunity for team work, 
● 
a chance to win rewards, 
● 
a possibility to join the TOP12 Innovators group, 
● 
a prospect of participation in the Innovation Academy for the most active and involved users. 
 
In the years 2018 – 2021: 
● 
more than 1000 ideas were submitted in total, 
● 
there were over 1200 active users, 
● 
3 editions of the Innovation Academy (an original talent management program). 
In Netia there is a program called “Fiber-Optic.” In the course of the program experts from various fields of 
the company’s operations share their knowledge with employees who wish to either expand or acquire 
knowledge in a given area. The Fiber-Optic program includes both, specialized training sessions as well as 
training aimed at developing soft skills. 
Training 
In Polsat Plus Group the training needs of our employees are based on the nature of their work and potion, 
the daily challenges they face, the tasks they have to accomplish and the organization’s business needs. 
Training is conducted by external providers as well as by in-house trainers. Skills can also be enhanced 
through college studies, foreign language courses as well as via e-learning training sessions. A large part of 
the training courses carried out in Polkomtel and Cyfrowy Polsat are functional and tool-related courses, 
which provides an opportunity for developing specialist skills and improving work efficiency. The Academy of 
Knowledge plays an important role in the process of improving professional qualifications of our employees. 
A dedicated website, called Edustrefa, has been created for the needs of the Academy. Edustrefa contains 
proposals of e-learning training sessions, presentations of topics from diverse thematic blocks in a nutshell 
as well as recordings from webinars conducted by experts in various fields. Edustrefa was launched in Q3 
2021 and it forms a comprehensive educational proposal in online format addressed to the employees of 
Polsat Plus Group. 
BEST PRACTICE – ACADEMY OF KNOWLEDGE 
 
 
The Academy of Knowledge is a common digital space where employees of Cyfrowy Polsat and 
Polkomtel can improve their professional skills. It offers access to 70 topics and training sessions, 
covering such areas as managerial skills, projects, sessions related to products and tools, 
interpersonal skills, as well as mandatory training sessions (including work safety, GDPR, business 
continuity management, prevention of mobbing as well as data communication security).  
In 2021: 
● 
New graphical layout, following the rebranding, 
● 
Edustrefa – a new training website. 
The Academy of Knowledge also includes a dedicated website dealing with mental resilience.

94
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – HEALTHY YOU AT THE ACADEMY OF KNOWLEDGE 
 
 
“Healthy YOU” is a dedicated theme zone of the Academy of Knowledge on our Edustrefa website. 
It includes educational materials, recordings of meetings and presentations, as well as suggestions 
and inspiration helping people maintain mental health and promoting healthy lifestyle.  
Healthy YOU also contains suggestions on where to look for help in crisis situations, including 
information on the possibility of seeking consultations covered by an additional medical package 
along with an offer of numerous telephone lines where support is provided free of charge. 
 
The pandemic has highlighted the importance of strong and resilient organizational culture. The current 
situation underscores how important it is to implement responsible rules or best practices in the area of care 
for mental health in the workplace. The situation that we face globally shows the importance, more than ever 
before, of an employer’s responsibility and ability to assure stability and peace of mind of the employees in 
these difficult times. 
BEST PRACTICE – WEBINARS CONCERNING MENTAL HEALTH 
 
 
In the interest of well-being and the best possible functioning of our employees, during 2020 – 2021 
we proposed numerous webinars covering the issue of mental health. The webinars discussed 
matters such as caring for regeneration and personal energy, staying more focused, building 
internal peace, coping with stress, preventing burnout, or resting effectively. The meetings with 
experts were enthusiastically received and highly appreciated by users.  
The most interesting workshops included meetings with: 
● 
Małgorzata Henke (“Mental strength and resilience” as well a “Being a leader in times of 
crisis”), 
● 
Magdalena Sękowska (“Stress management, or how not to get fried”), 
● 
Wojciech Herra (“What can business learn from sports?”), 
● 
Miłosz Brzeziński (“How to relax not to get tired?”). 
While promoting project-oriented culture, relying on cooperation and sharing of knowledge and experience, 
we have been consistently developing the space dedicated to Project Managers as well to all the people who 
are interested in project management. PMO Zone is a source of knowledge about project management in 
Polsat Plus Group which includes thematic blocks covering traditional and agile methodologies, rules and 
norms of assuring that projects are managed in a methodical and orderly manner, materials broadening one’s 
knowledge about selected project-related issues, as well as development materials, including publications 
and video clips. 
BEST PRACTICE – PMO ZONE 
 
 
PMO Zone in 2021: 
● 
Nearly 1900 users, 
● 
Nearly 16 thousand page views. 
Top 5 novelties in PMO Zone: 
● 
Project Manager’s Calendar – with interesting industry events, 
● 
Reach out for more)– training sessions and webinars, 
● 
Changes in IT Production Process, 
● 
Post-Implementation Review (PIR), 
● 
Categorization of initiatives in Polsat Plus Group. 
In 2021, over 1000 people attended meetings organized and conducted by the PMO. Meetings aimed at 
developing and improving the processes and methodologies of project management in Polsat Plus Group, 
as well as training sessions related to project management-supporting IT tools were held in cooperation with 
the representatives of business, technology (IT), security and financial controlling areas. A total of 48

95
Sustainability Report of Polsat Plus Group for 2021  
 
 
meetings, involving the PMO and invited guest presenters where held, including 36 hours of instructions 
covered in 12 thematic modules. 
BEST PRACTICE – PREONBOARDING AND ONBOARDING FOR NEW EMPLOYEES 
 
The Onboarding program has been created to facilitate effective and efficient introduction of new 
employees to the issues and the values of the organization. It includes introductory programs found 
in the Academy of Knowledge, in the section “Preonboarding – before being hired” and 
“Onboarding – program for new employees,” as well as the introductory courses which are 
completed on the first day of work by new employees. In Polsat Plus Group, the introductory 
training is carried out by the Training Team, the Work Safety Team and the PMO Team.   
 
The purpose of the program is to introduce a new employee to the Group’s organizational culture 
and the project management culture, as well as information security and fulfillment of obligations 
related to mandatory training in the field of work safety and personal data protection (GDPR). 
 
In 2021, 349 people were covered by the Pre- and Onboarding process. 
A proprietary talent management program – Innovation Academy is also in place in Cyfrowy Polsat and 
Polkomtel. Three editions of the project have been completed to-date. The program was attended by 36 
employees of the Group who demonstrated the highest involvement in innovation-supporting activities in their 
respective companies and were the most active participants of the Crowd+ Program. 
BEST PRACTICE – INNOVATION ACADEMY 
 
Innovation Academy: 
● 
a series of interesting workshops (discussions, brain-storming sessions, teamwork),  
● 
lots of inspiring meetings (mainly online),  
● 
good atmosphere and super energy (cooperation, partnership, experience sharing, mutual 
learning), 
● 
solid dose of knowledge and opportunity to become acquainted with various methodologies 
which are indispensable when developing innovative projects (e.g. Design Thinking), 
● 
an opportunity for enhancing one’s professional skills. 
 
The Innovation Academy ends with a so-called Pitch Day. The teams face a jury which assesses 
the solutions developed by the program’s participants and selects the winning concepts. The 
winners are awarded the status of the “Innovation Star” as well as valuable prizes. 
 
In 2021: 
● 
3 months of intensive work,  
● 
3 teams, 12 members, 
● 
3 concepts and 3 final products, 
● 
hundreds of cooperating partners who either shared their knowledge and ideas directly, or 
participated in the research. 
Taking into account the development needs of our employees, we also offer our employees a series of events 
and presentations devoted to broadly-understood innovations, new technologies and activities supporting the 
implementation of state-of-the-art solutions on the market.

96
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – INNOVATIVE TUESDAYS 
 
Innovative Tuesdays: 
● 
Regular development initiative (generally held once every 2 weeks, except for a short 
summer break), 
● 
Open access to knowledge (in particular for people interested in improving their professional 
skills), 
● 
Interesting case studies (online presentations which are an introduction to open discussion 
on certain topics), 
● 
Numerous speakers (representatives of international corporations, creators of innovative 
start-ups, motivational speakers, writers, industry experts), 
● 
News from the world of media and telecommunications, IT, state-of-the art technologies and 
marketing or ecology (e.g. production and distribution of hydrogen, modern UX, digital 
transformation, RPA, e-SIM), global trends in business management (e.g. business 
scalability, project management). 
 
In 2021: 
● 
18 on-line meetings, 
● 
several dozen presenters (the Group’s employees, as well as experts from Poland and 
abroad),  
● 
average attendance per meeting exceeded 100 people. 
Since May 2021 nearly 80 employees (mainly from the IT area) have been also using PERCIPIO Tech&Dev, 
the latest release of Skillsoft’s competence development platform. 
BEST PRACTICE – IMPLEMENTATION OF PERCIPIO PLATFORM 
 
PERCIPIO means: 
● 
470 channels featuring topics from various areas: IT, Business and Management, 
● 
Over 13,000 e-books for IT professionals, 
● 
Publications from both, vendors (e.g. CISCO, Oracle, IBM) as well as publishers, e.g. 
McGraw&Hill, Apress, Springer, Manning Publ, IT Governance, ClydeBank Media, John 
Wiley & Sons and over 250 other,   
● 
115 labs available on a 24/7 basis,   
● 
Know-how application in real-world environment, Aspire Journeys – “from a Junior to a 
Senior” programs 
● 
Sets of training courses and exercises which make up a logical whole and which 
methodically, step-by-step, enable specialists to move from the elementary to the advanced 
level.  
From May till the end of 2021, 380 training sessions were completed, 830 training materials were 
accessed and 352 certificates were obtained. 
Main benefits for the organization include: the possibility of providing access to the latest training 
courses and development opportunities for a larger group of people within the same budget, 
carrying out a conscious development guidance policy which supports the accomplishment of 
business goals, faster response to the evolving technological stack in the company and in client 
organizations, preparation of the certification exams.   
The situation created by the pandemic forced organizations to switch from onsite work to online work. As part 
of this process, since spring 2020 numerous activities have been migrated to the online formula. Support in 
this area has, among others, been offered by Microsoft Office 365 package tools. 
Programs popularizing and enhancing knowledge of these tools were carried out to improve the employees’ 
digital competence. Series of trainings and workshops, available to all employees, were completed in 
Polkomtel, under the name Digital in the Cloud, as well as in Netia - Digital Netia in the Cloud. As a result, 
the awareness of the possibilities of use of cloud-based tools as well as the degree of use of such tools in 
day-to-day work have increased substantially.

97
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 404-1] 
Table 66. Average number of training hours per employee by gender 
 
2021 
Polkomtel 
and Cyfrowy Polsat 
Total 
Telewizja Polsat 
Total 
Netia 
Total 
Polsat Plus Group 
Total 
W 
M 
W 
M 
W 
M 
W 
M 
Total number 
of training 
hours by 
gender 
23 275 
25 416 
48 6912 
3 091 
2 800 
58912 
5 554 
13 619 
19 1732 
31 920 
41 835 
73 7552 
Average 
number of 
training hours 
by gender 
15.35 
14.02 
14.63 
11.28 
5.69 
7.69 
8.43 
12.07 
10.73 
13.03 
12.19 
12.54 
 
 
2020 
Polkomtel1  
and Cyfrowy Polsat 
Total 
Telewizja Polsat 
Total 
Netia 
Total 
Polsat Plus Group 
Total 
W 
M 
W 
M 
W 
M 
W 
M 
Total number 
of training 
hours by 
gender  
18 390 
23 496 
41 8862 
2 295 
3 064 
5 3602 
N/A 
N/A 
N/A 
20 685 
26 560 
47 2462 
Average 
number of 
training hours 
by gender 
12.12 
10.90 
11.41 
9.52 
6.36 
7.41 
N/A 
N/A 
N/A 
11.77 
10.07 
10.75 
1 Data for Polkomtel and Polkomtel Infrastruktura 
2 Data concerns the total number of hours of traditional, stationary training as well as on-line training (both developed in-house and 
external).  
[GRI 404-1] 
Growth of the number of training hours confirms our commitment to flexible adjustment to the current trends 
in the face of the on-going coronavirus pandemic. In Polsat Plus Group we consistently carry out training, 
especially in the virtual environment, which enhance our employees’ digital competence.  
In 2021, Cyfrowy Polsat and Polkomtel employees completed more than 7.5 thousand hours of training in 
the e-learning mode, more than 9.8 thousand hours of training provided as part of Digital in the Cloud 
series as well as nearly 12 thousand training hours while attending various seminars. 
Netia provided 3.6 thousand hours of training in the form of e-learning. Netia’s employees mainly attended 
live training sessions which were conducted by their own trainers or by trainers from external training firms. 
Functional courses prevailed, with topics related to the scopes of duties and tasks performed by respective 
employees. Due to the pandemic, a majority of the training sessions were held on-line. 
Telewizja Polsat systematically develops its training policy. We focus on specialist training, related to TV 
technologies, and on foreign language courses. Due to the pandemic, in 2021 a majority of the training 
sessions were held on-line.  
Studies 
Employees who have worked for us for at least one year may apply for subsidies/grants for their studies – 
both on Polish as well as foreign universities. There is one condition, however: the field of study must be 
related to the work performed for the Group. In 2021, 44 employees of the Group took advantage of this 
opportunity.

98
Sustainability Report of Polsat Plus Group for 2021  
 
 
Learning English 
If a given position requires knowledge of English, employees are invited to participate in one-to-one or group 
English classes. In 2021, 258 people from Cyfrowy Polsat and Polkomtel, as well as 60 people from Telewizja 
Polsat, attended English courses. The classes were mostly conducted online. 
Assessment of managers  
The work of managers in Cyfrowy Polsat and Polkomtel is based on the Feedback 360® culture. Using 
the Online Feedback Forum, assessment is performed by the assessed individuals’ subordinates, their 
superiors and co-workers. The goal of the evaluation is to strengthen best practices through positive 
feedback, identify potential areas for change, including by examining the development needs and offering 
support in diagnosis of the situation and in making decisions concerning challenges for managers. Since 
2021 the assessment has been extended to include Netia managers. 
[GRI 404-3] 
Table 27. Percentage of employees receiving regular assessments, performance and career 
development reviews, by gender and employee category 
2021 
2020 
Cyfrowy Polsat 
Polkomtel 
Cyfrowy Polsat 
Polkomtel1 
Women 
Men 
Women 
Men 
Women 
Men 
Women 
Men 
7% 
10% 
53% 
55% 
19% 
8% 
55% 
30% 
1 Data for Polkomtel and Polkomtel Infrastruktura. 
No comprehensive, systemic solution of assessment of employees exists in Telewizja Polsat. The employees’  
performance is subject to ongoing assessment by their superiors. 
In Netia, most of the employees are covered by the MBO (Management by Objectives) program. Goals are 
set for employees for a whole year and the accomplishment of these goals is assessed at the beginning of 
the following year.   
[GRI 404-2] 
We have prepared a unique offer - the Manager Academy - for people employed on managerial positions 
as well as for project managers. Since the launch of the Manager Academy, 401 managers have 
participated in the program. Its goal is to promote the standards of a manager’s work and provide support in 
dealing with professional challenges, through a series of e-learning trainings and direct meetings with 
experienced business trainers. By participating in the program managers learn the best practices of 
managerial work and gain the knowledge necessary for efficient performance of their tasks. In 2021, the most 
popular topics of these trainings included: How to share knowledge in an effective and efficient manner, 
Feedback in a manager’s work, Project management, Building trust and involvement, Being a leader. 
We are open to young people  
For years, we have been inviting young people to participate in internships and apprenticeships 
organized by Polsat Plus Group companies. This is the best way of getting a job in one of our companies 
later. The Internship Program is an offer for both, students and young graduates. Apprenticeship programs 
are organized in Cyfrowy Polsat, Netia, Polkomtel and Telewizja Polsat. 
Polkomtel and Cyfrowy Polsat have a long tradition in this area. The first Apprenticeship Program was 
organized in 1997 at Polkomtel and in 2010 in Cyfrowy Polsat.

99
Sustainability Report of Polsat Plus Group for 2021  
 
 
We also have a Summer Apprenticeship Program for the students who take their first steps on the labor 
market. Due to the pandemic and much greater flexibility of students (remote learning), we offer 
apprenticeships not only during the summer holidays but also during the academic year. Students have an 
opportunity of working with the best professionals in the technology sector. Apprenticeship is paid and takes 
place during at least two months. Each apprentice cooperates with a team within one business area. A host 
is assigned to apprentices during the entire period of apprenticeship, providing help and professional support. 
Following the completion of the program, apprentices receive a certificate of completion of the apprenticeship 
and a small gift. The best apprentices receive a proposal of work for Polsat Plus Group. In 2021, 30 
apprentices worked for us, the best ones received job proposals. 
We offer extension of the apprenticeship to the best apprentices, leading to a six-month, paid 
apprenticeship. It is an ideal way to gain practical knowledge and skills. Each apprentice is given a project 
or specific technical tasks to perform for the execution of which he/she is fully responsible. A host is assigned 
to each apprentice. The host monitors the progress of the apprentice’s work and supports him/her in the 
execution of individual tasks. In 2021, we offered internships in such areas as IT, Marketing, Sales and 
Customer Base Management, End-User Equipment, Finance, Audit, ICT Security and Fraud Detection, 
as well as in the Marketing Communication Department. 
To encourage young people to join Netia, the company developed an internship program called Discover 
Your Career. It enables people with limited experience to develop under the eye of experienced specialists. 
Upon completion of the program some of the participants get jobs in Netia. In 2021, 6 people participated in 
the program. 
Telewizja Polsat also offers a possibility of unpaid apprenticeship for graduates under the care of 
experienced employees (journalists, camera operators or people handling promotion of TV channels). 
Apprenticeship gives a possibility of acquainting oneself with the specific nature and organization of work in 
a television station on various positions. Apprentices may gain knowledge and skills as well as perform 
journalistic and TV production tasks assigned to them. After completion of the program, apprentices receive 
certificates confirming their participation in the apprenticeship program. The certificates specify the scope of 
the apprenticeship, the skills acquired and an opinion about their performance. Apprentices with highest 
scores may apply for work in Telewizja Polsat. In 2020, the apprenticeship program was organized mainly 
in the TV Production Division and the News and Journalism Division, as well as in the Sport Programs, 
Technology and Thematic Channels Divisions. 62 people participated in this program, out of which 34 
people entered into cooperation with the company following the completion of their apprenticeship. 
We constantly improve occupational health and safety standards 
Assurance of occupational health and safety has the highest priority for us. Related activities are pursued 
with utmost care by Cyfrowy Polsat, Polkomtel and Netia. 
Occupational health and safety units operate in each of the companies. Their goal is to identify and evaluate 
the threats affecting work safety, cooperate with the employer in the field of assuring relevant safety standards 
for employees as well as to verify observance of work safety regulations in each of the companies. Work 
Safety units carry out their controlling and inspection activities according to a predefined plan of reviewing 
specific locations in each of the companies. 
Moreover, dedicated Work Safety Committees have been appointed in each of the companies covered by 
the present report. The committees include, in equal numbers, representatives of the employer and of the 
employees. The Work Safety Committee meetings are held at least once a quarter. Work Safety Committees 
carry out regular assessment of observance of safety and health standards in the workplace, review the 
safeguards implemented by the employer to prevent accidents at work and occupational diseases, formulate 
conclusions on how to improve working conditions, and cooperate with the employer in the scope related to 
fulfilment of the employer’s obligations in the area of safety and health in the workplace.

100
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 403-3] 
All employees undergo work safety training in line with the valid regulations and in accordance with the 
developed training programs. Job positions which require additional skills are analyzed in detail from the point 
of view of providing relevant trainings and certificates. Employees are sent to specialized training courses 
covering safe work at height, safe work in electromagnetic fields, safe work on railway tracks as well as safe 
operation of motor-powered forklifts. They also acquire qualifications to work with high voltage systems (up 
to 1 kV). To work at respective positions, the employees must hold valid medical certificates confirming the 
lack of contraindications for performing specific tasks. Employees get work clothing and individual safety 
equipment specified in respective standards. When necessary, we provide safety harnesses and other fall 
arrest equipment. Employees exposed to electromagnetic fields may only stay within the intermediate and 
hazard zones only. Regular daily work within the danger zone is prohibited for such employees. The permitted 
working conditions guarantee that the daily, temporary exposure indicator is not higher than one (W<1).  
We pay particular attention to the observance of all legal requirements and we continuously adjust our work 
safety procedures and instructions to the changing regulations, conditions and factors influencing the work 
environment in respective companies. The developed documentation forms an integral part of the process of 
work safety management and at the same time assures the effectiveness of this process. Procedures are 
supplemented by numerous detailed instructions and work safety manuals covering individual processes as 
well as machines and devices used by employees.     
In connection with the epidemic, instructions have been developed and introduced in each of the Group’s 
companies specifying the rules of safe and hygienic organization of work so as to prevent and combat COVID-
19 infections. Work safety and hygiene are top priorities for us. We pay particular attention to the observance 
of all legal requirements and we constantly adjust our work safety procedures and instructions to the evolving 
conditions and factors. 
In Telewizja Polsat, selected people undergo specialist trainings. All employees whose work involves 
operating live electrical equipment have certificates issued by the Association of Polish Electricians for 
operation of devices with voltages of up to 1kV. People working at height undergo special training before 
doing any work, and also have the necessary fall arrest equipment such as harnesses, helmets, gloves, safe, 
certified ladders. Measurements of work conditions are performed regularly for all the positions where 
exposure to electromagnetic fields exists during work. Measurements of electromagnetic fields identify the 
safe and the intermediate hazard zones that are then marked according to the applicable law. Results of the 
measurements are available at workstations. Employees have been trained with respect to safe operation of 
devices generating electromagnetic fields. Mandatory documentation and registers are maintained on a 
regular basis. All employees have valid medical examination certificates which permit them to perform work 
at specific job positions. Measurements of lighting levels in the work environment are also being performed. 
Before starting work, each employee undergoes an introductory training (general and position-specific 
training) in occupational health and safety, as well as fire safety training. We also ensure first-aid training. If 
necessary, employees have access to first aid kits. Furthermore, there are two defibrillators on the premises. 
In connection with the SARS-CoV-2 threat, we have introduced measures to protect employees against 
contact with the virus at work stations. Relevant procedures have been developed and implemented.

101
Sustainability Report of Polsat Plus Group for 2021  
 
 
[GRI 403-2] 
Table 78. Injury, occupational disease, days lot and absence for work ratios as well as the number of 
fatal accidents 
 
2021 
Polkomtel1  
Cyfrowy Polsat 
Telewizja Polsat 
Netia Group 
GPP 
Total 
W 
M 
W 
M 
W 
M 
W 
M 
Total number of accidents at work 
0 
4 
0 
1 
0 
0 
1 
4 
10 
Number of fatal accidents 
0 
0 
0 
0 
0 
0 
0 
0 
0 
Number of serious accidents 
0 
0 
0 
0 
0 
0 
0 
0 
0 
Number of light accidents 
0 
4 
0 
1 
0 
0 
1 
4 
10 
Total number of persons injured in accidents 
4 
1 
0 
5 
10 
Incidence rate (IR)2 
0 
1.43 
0 
1.98 
0 
0 
1.4 
3.86 
- 
Total number of days of inability to work due to 
accidents at work3 
0 
289 
0 
7 
0 
0 
96 
234 
626 
Accident Severity Rate3 
0 
71.25 
0 
7 
0 
0 
96 
58.5 
- 
Occupational Disease Rate (ODR)4 
0 
0 
0 
0 
0 
0 
0 
0 
- 
Absentee Rate (AR)5 
5.76% 
3.7% 
2.61% 
2.88% 
- 
 
 
2020 
Polkomtel1  
Cyfrowy Polsat 
Telewizja 
Polsat 
Netia Group 
GPP 
Total 
K 
M 
K 
M 
K 
M 
K 
M 
Total number of accidents at work 
4 
1 
0 
0 
0 
2 
0 
2 
N/A 
Number of fatal accidents 
0 
0 
0 
0 
0 
0 
0 
0 
N/A 
Number of serious accidents 
0 
0 
0 
0 
0 
0 
0 
0 
N/A 
Number of light accidents 
4 
1 
0 
0 
0 
2 
0 
2 
N/A 
Total number of persons injured in accidents 
5 
0 
2 
2 
N/A 
Incidence rate (IR)2 
1.46 
0.36 
0 
0 
1 
3.9 
0 
1.98 
- 
Total number of days of inability to work due to 
accidents at work3 
1 
14 
0 
0 
0 
15 
0 
56 
N/A 
Accident Severity Rate3 
0.25 
14 
0 
0 
0 
7.5 
0 
28 
- 
Occupational Disease Rate (ODR)4 
0 
0 
0 
0 
0 
0 
0 
0 
- 
Absentee Rate (AR)5 
5.3% 
4.3% 
2.58% 
2.68% 
- 
1 Data refer to Polkomtel and Polkomtel Infrastruktura. 
2 Incidence Rate (IR), calculated as the total number of injured people in accidents / headcount x 1000. 
3  Accident Severity Rate, calculated as the number of lost days due to the accident / number of accidents.  
4 Occupational Disease Rate (ODR), calculated as <number of cases of occupational disease / total number of hours worked by all 
employees in a given period >* 200.000. 
5 Absentee Rate (AR), calculated as <the total number of days absent at work / number of days worked during a year> *200000. 
[GRI 102-41], [GRI 403-1, GRI 403-4] 
Two trade unions operate at Polkomtel: Independent and Self-Governing Trade Union “Solidarity” and All-
Poland Alliance of Trade Unions. Trade unions also operate in Netia Group. As of 31 December 2021, 6% of 
the total number Polsat Plus Group employees were members of trade unions.  
Each company covered by this report has a separate Occupational Health and Safety Committee. There 
is an equal number of members representing the employer and the employees in each committee. In Cyfrowy 
Polsat, Polkomtel, Netia and TK Telekom (Netia subsidiary) the committees have six members each, whereas 
in Telewizja Polsat the committee has three members.

102
Sustainability Report of Polsat Plus Group for 2021  
 
 
In Polsat Plus Group we also have the Civil Defense Formation (FOC). Its existence has largely contributed 
to minimizing the risk of safety and health hazards for the employees in the Group. In daily work, this means 
at least several rescue interventions per month, related to various events, mostly ill disposition, which often 
requires calling an ambulance. Thanks to the existence of the Civil Defense Formation, necessary first aid 
may be provided to the affected employees until the time a specialized vehicle of the emergency response 
team arrives. Furthermore, the Civil Defense Formation in the Group is an important factor supporting the 
process of planned and organized fire drills in our locations, which take place in close cooperation with the 
State Fire Brigade and the Police. At the same time, the existence of the Civil Defense Formation optimally 
supplements the crisis management system of the Group and is a part of its consistent policy aimed at the 
fulfilment of statutory obligations of the employer to effectively ensure protection of employees’ health and 
life. The Civil Defense Formation is a innovative and effective organizational solution enhancing the level of 
safety at Polsat Plus Group. 
It should be noted that the existence of the Civil Defense Formation in the Group’s key locations during the 
on-going pandemic has been a factor which substantially helped popularize proper preventive behavior 
among the Group’s employees, including by popularizing the Distance-Disinfection-Mask rule. To increase 
knowledge regarding prevention of epidemic threats, the Formation’s rescuers underwent additional on-line 
training organized by specialized entities, which operate on the rescue services market in Poland. During the 
pandemic, the educational activities of the Civil Defense Formation met with interest among the Group’s 
employees, and as a result in 2022 there are plans to establish one more Civil Defense Formation team.  
BEST PRACTICE – CIVIL DEFENSE FORMATION 
 
 
 
Civil Defense Formation: 
● 
nearly 130 trained first-aid responders, 
● 
30 rescuers have rescue certificates of the Qualified First Aid, 
● 
11 Civil Defense Formation teams established in major facilities across Poland, 
● 
Voluntary – all rescuers perform their rescue functions as volunteers, in parallel to performing 
their business duties, 
● 
Involvement at various levels of organization– ordinary employees as well as directors are 
members of the Civil Defense Formation. 
Each rescuer has individual equipment in the form of an “R0 first aid kit,” and each team also has 
team equipment at their disposal in each location, in the form of the basic WOPR kit, WOPR R1 
kit, long spine board, oxygen bottle and defibrillator (which are properly marked and stored).  
The rescuers regularly participate in refresher trainings organized by specialist external entities 
and they are subject to self-learning process – both theoretical (using a dedicated website) and 
practical (possible thanks to the training equipment purchased for this purpose). 
We are aware that in order to ensure an efficiently functioning first aid system, it is not enough to organize 
rescue teams and place first aid kits on the walls. It is equally important to offer education in dealing with 
threat/hazard situations and providing first aid. The on-going coronavirus pandemic has prevented us from 
relaunching the Rescue Team which met with high interest among our employees who were willing to undergo 
specialized first aid training.

103
Sustainability Report of Polsat Plus Group for 2021  
 
 
4.2. Exceptional customers 
Key figures 
[GRI 203-1, GRI 203-2], [Accounting Act – Key Performance Indicators] 
> 20 million 
provided services 
(RGUs) 
6 million 
B2C contract 
customers 
 
2.4 million 
multiplay  
customers 
> 19 million 
Poles within the 5G 
footprint  
24% 
audience share of TV 
Polsat channels in the 
commercial group of 
viewers 
28.6% 
share held by TV 
Polsat channels 
in the TV advertising 
market 
 
20.2 million 
average monthly number  
of real users of Polsat-Interia portals 
20 000 km 
of state-of-the-art 
fiber-optic 
backbone network 
69 thousand 
B2B customers 
 
> 1 200 
business customers using Netia’s ICT services 
 
Caring for the needs of our customers 
Rebranding of Polsat Plus Group. “You rule. Choose your everywthing.”  
2021 was a year of strategic harmonization of the key brands of Polsat Plus Group. The project of 
rebranding the Group’s key brands was very complex from the marketing point of view. It was implemented 
by the Group’s employees with the support of leading global strategic consultancy firms. 
The work ended with the development of a new strategic direction for the Group and for its leading brands – 
Polsat, Plus and Polsat Box. 
Our goal and ambition is to lead Polsat Plus Group and its customers into the future using the new branding 
strategy and building on the heritage and the strength of our brands. A future which already weaves together 
the worlds of technology and content with increasing frequency and intensity. The strategic direction itself 
has been determined by observing the customers who expect that a brand will respond to their individual 
needs. Customers want to have the say – they want to have extensive possibilities of choice, aligned with 
their expectations and needs. We, as a Group, respond to this by saying: “In Plus, Polsat and Polsat Box you 
can choose anything you want. You can rule over the Internet, the 5G technology, the entertainment, the 
emotions, the soap operas or the sports. 
The assumptions of our strategy have been translated into the new visual language of our brands.  
The new logos of our strategic and key brands, i.e. Plus (responsible for connectivity) and Polsat (responsible 
for content), create consistent identification with the Group. They have been designed with the future and 
transparency in mind and they use unique typography, the characteristic graphical element (the skin) and 
consistent color scheme. Green is the color of Plus. It is the color of innovation and development as well as 
care for the natural environment and better life. Yellow is the color of Polsat. It signifies energy, joy and 
optimism that come from the sun – the symbol that has been inseparably associated with Polsat. Thanks to 
this, the brands are easily and clearly associated with the Group and at the same time they retain their 
individual nature and message.

104
Sustainability Report of Polsat Plus Group for 2021  
 
 
The changes also included the creation of the new Polsat Box brand. It replaced the existing Cyfrowy Polsat 
brand. At the same time the Polsat Box Go service and application replaced Ipla and Cyfrowy Polsat Go, and 
a totally new Polsat Go service and application have been created. Polsat Go offers access to TV Polsat 
content for free and it operates in the ad-based revenue model.  
A new name and logo have also been created for our Group which is now called Polsat Plus Group. 
Each brand in Polsat Plus Group has its own identity, method of communication and visual design 
● 
Plus – connects people thanks to the latest communication technologies and the best 5G Internet 
service in Poland. 
● 
Polsat – the best thrills, content and productions – entertainment, sports, movies, TV series, shows.  
● 
Polsat Box – means choice of content and of the ways of accessing the content – everyone can 
choose their favorite content while deciding when and where to watch it as well as with whom and in 
what way to enjoy it.  
● 
Polsat Box Go – means access to content over the Internet – it features over 100 TV channels, live 
sports, thousands of hours of movies, TV series, news programs, cartoons and superior entertainment 
offered in a subscription model, without any commercials.  
● 
Polsat Go – is a service offering online access to the best content from TV Polsat free of charge. 
The Group focuses on customer relations, which it underscored in the rebranding campaign. During the 
campaign’s main release the viewers learned the answer to the question which appeared in teasers: “Who 
rules the world of…. Internet, 5G, entertainment, emotions, TV series, sports?” The answer is: everyone – 
every inhabitant of Poland, every Internet user, everyone who watches the shows, the movies or the TV 
series. They rule because they can choose whatever they like most and what they think is best. It is the 
customer who rules by configuring, selecting, bundling, activating, setting and deciding. The customers 
chooses his or her everything. 
The commercial sport illustrating the transformation of Polsat Plus Group can be viewed HERE.  
Figure 14. New logos of the key Polsat Plus Group brands 
 
Exceptional customers 
Residential customers 
For Polsat Plus Group every customer is unique and we work hard every day to prove this. We can boast 
of providing services for nearly all the strata of Polish society.  
Each brand in Polsat Plus Group has its own identity, method of communication and visual design 
● 
Cyfrowy Polsat is a strong brand, which has always been associated with an image based on 
features such as: family, warm, friendly, experienced, offering top-quality entertainment and new 
technologies at affordable prices. In 2021, a new brand – Polsat Box – was created and it replaced 
the Cyfrowy Polsat brand. It’s image is supported by an ambassador - Jacek Braciak. The claim of 
the brand is “Choose your everything.”

105
Sustainability Report of Polsat Plus Group for 2021  
 
 
● 
Plus is a brand for the entire family – it is like a good friend or neighbor, who will always lend helping 
hand, is likeable but not a diva. Who is handy with technical issues and gladly gives advice but 
doesn’t force unnecessary things on you. In 2021, the brand underwent a rebranding process. It’s 
new image is supported by Wojciech Mecwaldowski (contract offers) and Tomasz Karolak (prepaid 
offers). The claim of the brand is “Choose your everything.” 
● 
Polsat Box Go is communicated as an online entertainment service, where you have access to the 
latest movies, series, live sports, entertainment and TV channels wherever you are, whenever you 
want and on whatever device you want. 
● 
Plush is a brand targeted to people young at heart. The unique, special and one of a kind protagonist 
on the advertising market lives according to the promise of brand – WITHOUT CONSEQUENCES. 
The brand guarantees a very attractive price and an unlimited data pack for use in social media.   
● 
Polsat has always been close to people, it accompanies them in good and bad times, and changes 
along with them. It is television for the whole family. It provides excellent entertainment and engaging 
movies and TV series.  
● 
Polsat Go is the youngest brand in the family. It is an online service and an application which offers 
the best content of TV Polsat free of charge in the advertising model.  
● 
Netia is a provider of home entertainment – over 200 TV channels, ultrafast fiber-optic access with 
speed up to 1 Gbps and mobile services. It uses fluffy “fiber-optic termites” as brand heroes in its 
communication.  
● 
Interia.pl Group is close to everything that you think is important. It describes a reality full of nuance, 
differences and opposing points of view. In accordance with its claim “Your everything,” it creates 
information on various topics, entertaining content and multimedia for its users.  
Our services are available nationwide – statistically every Polish citizen has either a TV service from Polsat 
Box or Netia, or a phone or Internet access service from Plus or Netia, or knows someone who uses our 
services.  
Who are Polsat Plus Group customers?  
The 6 million of our contract customers include representatives of every social group, most probably of every 
profession and of a vast majority of cities, towns and villages in Poland. TV Polsat, Polsat Box and Plus 
network have become a permanent feature in the life of nearly half of Polish households. We treat the trust 
they have demonstrated as a commitment to provide the highest quality of services

106
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 15. Who are Polsat Plus Group customers? 
 
* people using at least one service from Polsat Box, Polkomtel or Netia (individual customers market). 
Source: Market situation survey 2018 (residential market), performed by IQS Sp. z .o.o. Sample size 12 763 - a representative sample 
for citizens of Poland aged 6+. 
In accordance with our vision and strategy, we wish to develop and deliver top quality basic services for day-
to-day use: reliable and fast connectivity, the most attractive and unique content and entertainment, cheap 
and clean energy and also other services and products for households as well as for individual and business

107
Sustainability Report of Polsat Plus Group for 2021  
 
 
customers using the best and the latest technologies which respond to the dynamically evolving needs and 
expectations of our customers in order to keep them highly satisfied.  
Figure 16. Customer experience offered by selected Polsat Plus Group brands  
 
 
With business customers in mind  
Polsat Plus Group  delivers comprehensive communication and online multimedia services to 69 thousand 
business clients – medium and large enterprises and institutions – based on state-of-the-art, efficient 
infrastructure and highly-skilled staff. 
The services are provided using one of the most extensive backbone networks in Poland (20 thousand 
kilometers) as well as the access network that reaches more than 3 million homes (including 2 million fiber-
optic connections) and around 70% of class A and class B office buildings and shopping centers all across 
Poland. Services are also available over state-of-the-art 5G network operated by Plus. 
Polsat Plus Group is the provider of cloud solutions and operates two data centers. We provide a full array 
of cybersecurity solutions, including services provided by the Security Operations Center (SOC). 
Business customers will find top quality services in the offers of Plus and Netia Group, including Internet 
access services, data transmission, voice communication, Unified Communication services as well as 
numerous advanced ICT solutions which have been developed to help streamline processes and improve 
efficiency. Currently, the B2B solutions line includes several dozen diverse services – from general-purpose 
solutions for every organization to services dedicated to specific industries (e.g. hotel TV).

108
Sustainability Report of Polsat Plus Group for 2021  
 
 
The rich offer of cybersecurity solutions is the Group’s strength. It includes a total of several dozen solutions 
whose functionality covers the full spectrum of potential cybersecurity threats that companies and institutions 
have to face. 
The Group is also expanding its offer in the area of the Internet of Things (IoT), e.g. by offering the Netia 
Smart Building solution. It is a comprehensive solution for flexible management of resources in offices and 
buildings. It enables efficient management of workstations (reservation of desks, parking places, conference 
rooms), which is essential especially in times of popular hybrid work arrangements. Thanks to a mobile 
application, users gain access to features such as employee status (presence in the office, remote work), as 
well as to numerous aggregated information items regarding the degree of utilization of office and parking 
space. The solution facilitates organization of work, communication and cooperation within a team. 
A family of digital workplace solutions – the Netia Digital Workplace – has also been developed as an element 
of the offer of advanced ICT solutions in the NetiaNext line. It is a set of tools which facilitate and speed up 
processing documents – from the document editing phase to the e-signature phase, while also streamlining 
communication and access to knowledge in an organization. 
The Group also provides outsourcing of information line/call center services for numerous companies and 
institutions, helping them in such areas as contacts with customers or staff recruitment. 
Availability – for everyone. Everywhere 
Polsat Plus Group is the biggest provider of multiplay media and telecommunication services in Poland. 
We are: 
● the leader on the pay TV market, 
● one of the leading telecommunication operators in Poland, 
● one of the leading private TV broadcasters in terms of audience share and advertising market share. 
Since the beginning our mission was to assure universal and easy access to content, TV services as well as 
telecommunication services in all available technologies, as well as to work to prevent digital exclusion. 
We provide a total of over 20 million TV, Internet access and voice services (RGUs) in various 
technologies: satellite (DTH), cable IPTV, terrestrial TV and online TV, mobile and fixed-line telephony 
services, data transmission and broadband access to the Internet using 5G, LTE and LTE Advanced 
technologies as well as Internet access over fixed-line networks, including fiber-optic connections. We are 
the owner of the Polish online entertainment service Polsat Box Go, which offers access to live TV as well 
a rich base of on-demand content on various mobile and home devices. We also own the Polsat Go service 
which offers access to TV Polsat content. We are the publisher of many popular web portals, including 
Interia.pl, Polsatnews.pl or Polsatsport.pl.  
By providing TV services we exploit the possibilities offered by the Internet, thanks to which our programming 
content is available to customers in many ways. Users of IPTV, OTT and DTH TV set-top boxes (upon 
connecting their devices to the Internet) can enjoy some innovative features, such as TimeShift, restart and 
CatchUP, which enable them to watch their favorite shows with a time shift. These features offer flexibility 
and freedom when watching TV and they offer the possibility of being independent of the regular TV 
scheduling. As regards the latest set-top boxes – Polsat Box 4K and Polsat Box 4K Lite – we have introduced 
the DUO feature which enables reception of TV channels either using the satellite (DTH) technology or the 
cable IPTV, along with free switching between the two technologies as often as we wish to within one and 
the same programming package. The set-top boxes also support the 4K standard.

109
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 17. Polsat Box 4K set-top box 
 
Figure 18. PolsatBbox 4K Lite set-top box 
 
Just as TV Polsat content and Polsat Box and Netia TV packages reach millions of households in 
Poland, the Internet access service offered by our Group has become “a window to the world” for 
many Polish families. Not only in big cities, where 5G network and offers of fiber-optic lines are available 
from Netia and Plus, but above all in the small towns and villages whose inhabitants can enjoy fast 5G, LTE 
and LTE Advanced Internet access from Plus as well as access via LTE Home Internet sets.

110
Sustainability Report of Polsat Plus Group for 2021  
 
 
Figure 19. Over 19 million of Poland’s inhabitants live within the coverage of Plus 5G network - map 
 
Guided by the needs of our customers and while understanding the importance of the services which rely on 
top quality technological solutions, we continue the dynamic roll out of the 5G network. Thanks to intensive 
work on the development of the 5G technology, already more than 19 million people - more than half of the 
country’s population - live within the coverage area of Plus 5G network. At present this is one of our priorities. 
The once LTE technology leader and the present 5G technology leader, we feel responsible for the digital 
development of our country, the quality of education, the possibility of remote work, or the operations of 
companies in the Internet. 
We pursue these efforts with equal access to our services for all Poles in mind. We want our extensive 
portfolio of services to be available to all the inhabitants of Poland and to all families. That is why we 
consistently develop our offers and we enter new markets. 
BEST PRACTICE – PLUS 5G NETWORK ROLL OUT 
 
For years, Plus network has been the leader in the field of the latest Internet access technologies. 
At present, more than 19 million people - more than a half of the country’s population - live within 
the coverage of the best and the fastest 5G network operated by Plus. New base stations are put 
on air not only in bigger towns but also in small locations. Today, we are present in 800 cities, 
towns and places in all 16 provinces of Poland. The first 5G network in Poland, launched in May 
2020, operates in the 2600 MHz TDD frequency band and is being developed using state-of-the-
art infrastructure supplied by Nokia and Ericsson. Thanks to the dynamic roll-out, it is currently the 
biggest 5G network in Poland in terms of geographical coverage. It offers maximum data transfer 
speeds of up to 600 Mbps.

111
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – LTE TECHNOLOGY 
 
LTE Mobile Internet access is universally available in our country. At present nearly 100% of 
Poland’s inhabitants live within the coverage of LTE Plus network, and 93% living in the areas 
covered by a network offering even higher transmission parameters - the LTE Advanced network. 
Connection speed and stability depend to a great degree on the frequency band used for LTE 
transmission. Plus continues the development of LTE technology on a regular basis so that as 
many people in Poland as possible can enjoy high speed Internet access. 
We use the following frequency bands: 
● 
2600 MHz TDD, which forms the basis for the 5G network that we are currently rolling out; 
● 
2600 MHz FDD and 2100 MHz which are used for enhancing the capacity of the LTE 
network; 
● 
1800 MHz which is the key LTE frequency band assuring both, high capacity and extensive 
coverage; 
● 
900 MHz bands used for developing the coverage in less densely populated areas of the 
country. 
Data transfer spped in this standard can reach 300 Mbps (downlink) and 50 Mbps (uplink). The 
latency (ping) is ~10 ms in the best case. 
LTE and 5G Internet access offers an alternative to fiber-optic lines whose installation still 
remains impossible in many Polish rural areas and small towns. 4G and 5G mobile Internet access 
enables fast and convenient browsing of the internet, watching films, downloading files, making 
video calls, uploading photos, or even streaming or playing online games. 
 
BEST PRACTICE – COOPERATION WITH THE COPERNICUS SCIENCE CENTRE 
 
Digital services offered by our companies are available nationwide and can be used by practically 
every inhabitant of Poland. The extensive coverage of our network enables us to indulge in actions 
which popularize new technologies as well as support innovation and education. The Copernicus 
Science Centre is an example of this exceptional combination of the world of science and latest 
technologies, providing information on scientific and technological developments while using the 
latest technological solutions. For over ten years now, that is since the very beginning of its activity, 
Plus has been the Supporting Partner of this most modern institution in Europe which combines 
the popularization of science and culture. Plus, always engaged in new, innovative solutions, 
assures access to free Wi-Fi for visitors – both in the building and on-site the Discovery Park. 
In addition, Polkomtel, who is the legal successor of Aero2, provides free Internet access with restricted 
parameters (the BDI offer) in accordance with the terms of the license for purchase of spectrum from the 2.6 
GHz TDD band. 
More information about the offer for our customers can be found in Chapter 1 Our business. 
Safety – the DNA of our operations 
Due to the nature of services provided by us we acquire a lot of sensitive data every day. To fully protect the 
data of each customer, we implemented the ICT Security System Development Plan, as well as numerous 
principles which have been defined in respective policies and procedures, including in particular: the Security 
Policy, the Information Security Policy, the Personal Data Security Policy, the ICT Security Policy. 
The policies define fundamental rules of security management, whereas the ICT Security System 
Development Plan shows how to mitigate anticipated risks related to our activities. At the same time, we are 
aware that even state-of-the-art solutions is not sufficient to ensure the appropriate level of information 
security. It is also an enormous responsibility of our employees in their daily work, and therefore we train 
them in this respect, while reminding them of the fundamental importance of the safety-related issues.

112
Sustainability Report of Polsat Plus Group for 2021  
 
 
We respect the law 
[GRI 416-2] 
In 2021, we did not receive any request from the National Broadcasting Council (KRRiT). 2 hearings initiated 
in 2020 did not end with any action being taken against Cyfrowy Polsat. 
Polkomtel and Cyfrowy Polsat received 22 complaints regarding spontaneous combustion of equipment. The 
complaints were rejected by device manufacturers.  
In 2021, in Netia there no cases regarding hazardous equipment malfunctions were recorded in the 
processed failure notifications. 
[GRI 418-1] 
In 2021, with regard to Polkomtel: 
The President of the Personal Data Protection Office (UODO President) asked the company to provide 
explanations in 9 cases initiated in 2021 on the basis of complaints which concerned personal data 
processing by the company (in one of the cases the company acted in the role of data processor). In one 
case a decision was issued to discontinue the proceedings. In 3 cases the UODO President asked the 
company to provide clarifications while in the remaining cases the UODO President has not responded yet 
as regards the clarifications provided by the company and has not issued any decisions.  
In the case of 3 proceedings initiated during past years, the UODO President requested that the company 
provides additional clarifications. As of the date of the report the UODO President has not responded as 
regards the clarifications provided by the company and has not issued any decisions. 
Moreover, as regards the cases from past years, the UODO President issued 4 decisions regarding 
discontinuation of proceedings, 2 decisions refusing the acceptance of the plaintiffs’ claims, 1 decision in 
which an admonition was given to the company, as well as one decision which upheld the earlier decision 
regarding discontinuation of the proceedings which was subject to a plaintiff’s complaint. 
Moreover the company received letters from the UODO President regarding reported cases of infringement 
of personal data protection. Exercising its rights, the UODO President assessed the company’s activities 
associated with the cases of infringement of personal data protection and concluded that the company took 
actions aimed at minimizing the risks of occurrence of such cases in the future. 
In 2021, with regard to Cyfrowy Polsat: 
The UODO President asked the company to provide explanations in 4 cases initiated in 2021 on the basis of 
complaints which concerned personal data processing by the company. In one case a decision was issued 
to reject the plaintiff’s request. In another case the UODO President asked the company to provide 
clarifications while in the remaining cases the UODO President has not responded yet as regards the 
clarifications provided by the company and has not issued any decisions. 
For 1 case initiated in 2019 the UODO President requested the company to provide additional clarifications. 
As of the date of this report, the UODO President has not addressed yet the clarifications submitted by the 
company as regards the case and has not issued any decision. 
Moreover, the UODO President issued a decision to repeal the plaintiff’s request related to proceedings 
initiated in 2018. 
As regards the administrative proceedings initiated in August 2020, related to infringement of personal data 
protection regulations (infringement of personal data security concerned loss of documents which contained 
personal data by the employees of a courier firm, as well as a case of documents having been released to 
an unauthorized third party by a courier company employee), the UODO President issued an administrative 
decision which confirmed the violation by Cyfrowy Polsat of the provisions of Art. 24, sect. 1 and Art. 32, sect. 
1 and 2 of GDPR consisting of non-implementation of relevant technical and organizational safeguards 
guaranteeing assurance of security of personal data which is processed in cooperation with a party providing 
courier services, by failing to identify the cases of infringement of personal data security, which resulted in an

113
Sustainability Report of Polsat Plus Group for 2021  
 
 
administrative financial penalty being charged to Cyfrowy Polsat on account of infringement of the provisions 
of Art. 32, sect. 1 and 2 of GDPR in the amount of PLN 1.1 million and proceedings in the remaining scope 
were discontinued. By means of the ruling dated 15 November 2021, the Provincial Administrative Court 
revoked the above penalty charged to Cyfrowy Polsat by the UODO President. 
In 2021, with regard to Netia: 
The UODO President requested that the company provides explanations related to 5 new cases which were 
initiated in 2021 following complaints related to personal data processing carried out by the company. In 2 
cases the UODO President requested that the company provides additional explanations. As regards 2 cases 
initiated in 2021, administrative decisions were issued – one concerning discontinuation of the proceedings 
and another concerning refusal to accept the claimant’s request. As regards the remaining cases, the UODO 
President has not expressed an opinion yet regarding the explanations provided by the company and no 
decisions have been issued. 
As regards 6 cases from past years, the UODO President requested that the company provides additional 
explanations. Moreover, in respect of the proceedings from past years, the UODO President issued 5 
decisions regarding discontinuation of the proceedings, one decision of admonishment as well as 4 decisions 
of refusal to grant a request. As regards the remaining cases, the UODO President has not expressed an 
opinion yet regarding the explanations provided by the company and no decisions have been issued. 
Security of products and services 
Each new service introduced to the market is analyzed from the point of view of security at the design 
stage. Key requirements are defined and all components are verified before the commercial launch. 
 
Figure 20. “Where is my relative” service 
 
 
 
 
Polsat Plus Group is aware that the services it offers have an impact on the daily sense of security of millions 
of Poles. Apart from cooperation with water and mountain rescue teams, a good example of this is the service 
called “Where is my relative”, or a new generation Parental Control application, which has been developed 
by parents for parents.

114
Sustainability Report of Polsat Plus Group for 2021  
 
 
“Where my relative” service 
Where is my relative is a locator service for families which shows the location of a child or a relative. One 
SMS or one click is all that is needed for the system to send information containing location data of the 
person we are looking for. The service also displays the location on a digital map. 
Where is my relative means: 
● 
locating of relatives round the clock, 
● 
location and security for even up to 5 persons, 
● 
location on demand, 
● 
easy and fast location of the person we are looking for, 
● 
location schedule, 
● 
location history in the mobile app and on www, 
● 
view of locations of all persons covered by the service on one map, 
● 
compatibility of location channels, 
● 
location relying on GSM, Wi-Fi and GPS, 
● 
requesting location via SMS, web page or mobile app. 
 
A mobile phone with an active SIM card is all that is required to start locating relatives. There is no need 
to install any additional software or enter complicated settings to the phone. A person searching for location 
– e.g. a parent – activates the service and adds a phone number of his/her relative whom they wish to 
protect. The person being located must express consent to having their mobile phone located. Such 
consent means that it will be only the parent (the requesting party) who will be able to determine the 
location, and no unauthorized person will be able obtain information about the location of a relative or a 
child. 
Identity theft, or take-over of user accounts, is one of the threats encountered in the Internet. Identity in the 
Internet also means passwords, logins, PIN numbers as well as all other information that can be linked to a 
specific person. Such data can be leaked or stolen, and then placed on various platforms where it can be 
bought by cybercriminals and used for extortions or account hacking. Though you cannot erase the things 
that went into the Internet, it is worth checking what the Internet knows about us. 
Internet Security with Identity Protection 
Latest research concerning data leakage proves that people who used compromised services are much 
more exposed to cybercrime than others. Identity Protection, offered by Plus, is a solution which can 
enhance the level of security.  
 
The application allows you to: 
● 
check what data was leaked to the Internet, 
● 
receive alerts, 24/7, if your private information has been disclosed anywhere. Thanks to this you can 
respond quickly by changing your password or PIN number, blocking a credit card or informing the 
bank of the situation and taking actions recommended by the bank in order to secure your financial 
resources.  
In addition, the Identity Protection application contains a feature enabling the creation and storing of very 
strong passwords which are automatically completed when you log in to any service, your e-mail account 
or your bank account. 
As regards secure access to the Internet and secure surfing, as well as to assure protection of property, Netia 
offers proven, top quality products and services to its customers. 
Secure Internet 
Secure Internet is a software package which enables avoidance of the hazards connected with use of the 
Internet in daily life.

115
Sustainability Report of Polsat Plus Group for 2021  
 
 
The package enables a customer to secure each device which has access to the Internet and assures: 
● 
safe online shopping, 
● 
payment data protection, 
● 
secure online banking, 
● 
no spam, 
● 
parental control, 
● 
remote control/safety, 
● 
protection of logins and passwords, 
● 
safety of your child in the Internet. 
 
Home Monitoring 
The Home Monitoring service for houses or flats is a multi-dimensional security service which relies on 
innovative solutions which include the devices and the provided service. 
 
Benefits and features: 
● 
simple installation of the camera, 
● 
voice communications, 
● 
motion detection and alarms, 
● 
SMS notifications,  
● 
video recording, 
● 
live video transmission to a phone or a tablet, 
● 
cameral controls, 
● 
low light video capability.  
For children, the Internet is a place where they play, learn and socialize with peers. Simultaneously, it is a 
place where accidents, theft or other unpleasant situations can happen. In the Internet, there exist the same 
threats as the ones we know from the real world and we must protect children from these threats. 
Parental Control application – Children in Plus 
“Children in Plus” is state-of-the-art solution which allows for safe discovering of the virtual world by 
children. The service consists of the portal called dzieciwplus.pl and a parental application, both of 
which are used for setting the rules of usage of the Internet, and a mobile application installed on the 
child’s device. 
 
“Children in Plus” means: 
● 
Safe Internet browsing  
● 
Control of the time spent in the Internet and in applications (full support for applications on Android-
powered devices, partial support for iOS-powered devices) 
● 
Control of installed applications (as above) 
● 
Safe Search mode in Google, Bing and Yahoo 
● 
Reports  
● 
Protection in any network  
Thanks to this service, parents can easily control the websites that can be viewed by their kids. They just 
need to select the content categories which can be accessed or blocked. It is also possible to choose 
directly on a child’s phone applications that can be opened and those which are to be unavailable. 
Control of time of usage of the device and time spent in the Internet is another very important feature of 
this service. The parent may set, separately for each day of the week, the hours within which a child will 
be able to open e.g. entertainment applications or browse the Internet. 
 
The service is friendly for all users – also for the parents who have less knowledge about online safety.  
In such a situation the application will suggest, based on a child’s age, what content in the Internet can 
be accessed by the child. The parent may accept the prepared suggestion or easily modify the settings.

116
Sustainability Report of Polsat Plus Group for 2021  
 
 
The service also ensures interaction between the child and the parent. In case of blocking an application 
or reaching the time limit set for Internet use, a child may send a request to the parent which can be then 
accepted or rejected (via the parent application of on the web portal). 
 
“Children in Plus” is a comprehensive parental control service which can be installed and configured also 
by less experienced parents. 
Security of TV content 
Cyfrowy Polsat Group is aware of detrimental effects that television piracy, carried out to a large degree via 
the Internet or directly in the Internet, has on the development of the Polish economy and culture. For years, 
we have actively collaborated with “Sygnał” Association, which associated 18 companies from the media 
and telecommunications sector. 
Fight against piracy 
In Poland, the level of piracy is much higher than on the developed markets of Western Europe or 
elsewhere in the world, and the costs of this phenomenon affect not only the authors, but also the State 
Treasury and the labor market. Services of illegal access to content are usually very well organized and 
provided in order to obtain financial gains. The sector of such services has grown to the size exceeding 
legal online services offering online video content in Poland. According to Deloitte’s estimates, Polish 
economy loses over PLN 3 billion every year because of online piracy. It is the sum which could cover 
approx. 30% of annual expenditures of the State Treasury on culture and media or make it possible to 
purchase four cinema tickets for every citizen. The phenomenon of piracy and the associated models of 
provision of illegal services continue to evolve due to technological progress and legal conditions leading 
to change of consumer behavior. 
W 2021, the “Sygnał” Association continued wide scale educational activities, even in spite of the 
pandemic-related limitations related to direct personal contacts. An on-line training platform was created. 
A course related to prevention of TV signal theft in the Internet was developed in cooperation with the Main 
Police Headquarters which recruited police officers from departments fighting economic crime and 
cybercrime. A course was developed with the support of experts from Szczytno Police Academy and it is 
now used as a training material during Courses for Officers in this police academy. In 2021, a total of 400 
officers attended the course developed by the “Sygnał” Association. There is a plan to continue developing 
this tool and to use it as a supporting tool in daily work of the police. In addition, several training sessions 
addressed to specific Police units were completed, both on-line and as stationary courses. In 2021, the 
“Sygnał” Association continued its efforts aimed at reducing the availability of illegal sources of TV content 
in the Internet and of reducing revenues that pirate services obtain from illegal content distribution. In the 
past years a campaign called “follow the money” was launched. The campaign involved monitoring of 
services which violate broadcasters’ rights and creating a table containing aggregated data on cases of 
rights violation, as well as initiating permanent cooperation with payment processing companies whose 
services were used by the criminals to derive financial benefits from their illegal activities. Apart from 
permanent cooperation with advertising or financial agents, who are socially-responsible and understand 
the importance of proper selection of business partners, we also took actions (such as notifying of a 
potential crime) related to a payment processing company which was at the same time a cryptocurrency 
exchange serving four of the biggest pirate services. 
Regular market analysis performed when updating the “violations table,” was also used to create 
international reports regarding pirate services, e.g. reports developed by White Bullet research firm, or as 
a material submitted to the Counterfeit and Piracy Watch List, which is created by the European 
Commission.  
A new analysis of social attitudes of Polish Internet users towards piracy related to online audio-visual 
content was conducted. The survey discovered some new phenomena, for example the growing 
awareness of the threats associated with the use of illegal sources. It was used in a number of educational 
actions carried out by the “Sygnał” Association. These actions included a webinar entitled ”Catch the Thief,”

117
Sustainability Report of Polsat Plus Group for 2021  
 
 
conducted by PTI, or the participation in a highly popular web TV program addressed to Polish citizens 
living in Britain. 
Top level customer service 
Servicing several millions of customers is an enormous challenge. Constant technological progress opens 
new communication channels and forces continuous changes in the organization of work of our customer 
service representatives. When serving customers and making efforts to ensure their satisfaction, there is no 
end to improvements. 
Our customers decide to contact Polsat Plus Group because of specific issues they want resolved as soon 
as possible. A malfunctioning set-top box, lack of Internet access in a customer’s smartphone, a request to 
explain items on the invoice, inquiries about the ways of activation of new services – there are hundreds of 
reasons. We treat all of them with the utmost care. Our priority is to resolve every issue during the first contact, 
so that the customers have exhaustive answers to their questions immediately after finishing the conversation 
with a customer service representative. 
A committed and trained team of over two thousand customer service representatives, experienced 
managerial staff and great flexibility of operations are our main advantages. Latest technical achievements 
support customer service. We have created an advanced customer relationship management system which 
integrates all communication channels – both electronic as well as by phone or post. Thanks to the 
implemented solutions we can service each customer more effectively.  
The core of the Group’s customer service is the customer service call center. This system comprises four 
separate call centers integrated through an intelligent call routing system. It guarantees reliability and 
uninterrupted round-the-clock phone service on all days of week. The intelligent call distribution system 
handles calls depending on the subject matter and forwards the call to appropriate agents, which reduces 
customer service time. Nearly 2 600 people work in our call centers – more than 1 600 of them take phone 
calls from customers, the rest manages letters and e-mails. Customer service representatives are competent 
to handle all issues related to the services we deliver. Contact numbers of our call center lines are universally 
known – we publish them when advertising our services in the media.  
Polsat Box Call Center has more than 600 workstations for agents handling phone calls and around 320 back 
office desks for processing written and electronic requests. Plus’ Call Center comprises 800 workstations for 
agents answering phone calls and around 350 back office desks, while Netia’s Call Center has over 250 
workstations for answering phone calls and around 250 back office desks (which also process reported 
technical problems). Our call centers are available to our existing and potential customers round the clock, 
on all days of week and they are responsible for comprehensive and professional customer service. Call 
Center agents inform customers of our services, act as agents in the process of concluding subscriber 
contracts, accept potential complaints, provide information related to payments for services, provide technical 
support as well as ensure all other types of support offered by customer service. 
We constantly modernize the tools supporting customer service and implement latest technological solutions 
available on the market. All of this is aimed at ensuring that our subscribers have a convenient and satisfactory 
form of dealing with their issues. These activities are extremely vital in today’s world in which technology is 
an important element of daily life, helping people save time and stay safe, which is also important in pandemic 
times. 
The received requests and complaints are qualified according to the problems and their sources. Then they 
are immediately directed to relevant functional units of the company. Thanks to advanced customer care 
processes, customers receive answers to their complaints and requests in a short time. Regular analysis of 
the root causes of problems enables their identification and resolution as well as taking actions to prevent 
future situations which could cause inconvenience to our customers. In addition, the information found in 
problem notifications is used while developing products and building the processes which assure top level of 
customer service.

118
Sustainability Report of Polsat Plus Group for 2021  
 
 
Furthermore, in connection with the application of the provisions of GDPR, apart from the standard requests 
and complaints-related inquiries requests for processing of the personal data of customers by Polkomtel, 
Cyfrowy Polsat and Netia are also processed in Polsat Plus Group. 
Thanks to an ergonomic customer service scheme, we are able to respond in a precise and scrupulous 
manner to all signals that we receive from customers and use the information obtained this way to 
continuously improve all contact channels.  
Customer service under pandemic-related restrictions was the biggest challenge last year. We developed 
numerous solutions to support our customers during these difficult times. Our customers aged 65+ could use 
a 14-day payment deferral and the option of suspending their service without incurring any subscription 
charges. 
Customers who use services in the smartDOM offer, which in recent years has become a very popular method 
of reducing the cost of core services, such as TV, Internet or voice services, can count on very efficient 
support of dedicated customer service representatives who have knowledge about the products offered by 
both, Polsat Box and Plus. Furthermore, constant monitoring of smartDOM services by customer service 
representatives enables continuous improvements to this flagship offer of Polsat Plus Group. 
Every year our customers are able to resolve more and more issues without having to contact our employees. 
Aside from interactive voice response systems, online customer service systems ensure safe and free-of-
charge access – both Polsat Box, Plus and Netia offer their own online platforms. Customers can purchase 
or modify their service packages by themselves, check the payment balance together with payment history, 
control available units within active service packages and make payments. Additionally, via online systems 
they can modify their contact data, print a postal payment slip or direct debit form for a bank, check the 
technical specification of the owned equipment, print relevant operating manuals, reestablish the connection 
with a satellite, restore factory settings of PIN in the set-top box, and contact us through the online contact 
form.  
Plus provides a mobile application iPlus dedicated to customer account management and accessing of up-
to-date information related to the account. The application also enables contact with us via a special form, 
chat and authorized call to the Call Center. The use of this service is free of charge and data traffic generated 
while using this application is not subject to fees for data transmission. 
Polsat Box provides access to a state-of-the-art mobile application iPolsat Box. This application allows for 
verification of services, modification of contact data, viewing invoices, online payments and fast contact 
through a chat as well as authorized calls to the Call Center. 
Possibilities which appeared thanks to adding another entity – Netia – to Polsat Plus Group, brought another 
offer to our portfolio. Fixed-line Internet access is a relatively new product which is currently used by quite a 
number of customers. Our customer service representatives acquired the knowledge related to the product 
and the process, which has been built for this purpose, enables us to provide professional and fast service 
of requests coming from users of fixed-line Internet access. 
All solutions in the area of customer service, in particular the provided service channels which are regularly 
modernized (in response to customer expectations) also help us to take care of the natural environment. We 
minimize the need for producing traditional letters, thanks to which we use less paper, which ultimately has a 
positive impact on the scale of wood processing for industrial purposes. We constantly search for various 
possibilities to limit traditional forms of communication which use paper. We place strong emphasis on 
educating our customer service representatives by promoting the “zero waste” policy, making them all aware 
that every single sheet of paper which was printed unnecessarily means another felled tree. Natural 
environment is also very important for our customers. In 2021, they chose e-invoices instead of traditional 
invoices. As many as 97.7% of the invoices issued by Plus and as many as 97.4% of the invoices issued by 
Polsat Box (excluding DTH) were e-invoices. In Netia, e-invoices constitute 72% of all invoices.  
Polsat Box and Plus meet the needs of their customers and facilitate contact with consultants in Points of 
Sale.

119
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE – AMENITIES FOR PEOPLE WITH DISABILITIES 
 
Deaf people can use the service of an interpreter of Polish sign language in all customer service-
related matters. All they need to do is contact a selected Point of Sale where the date and time of 
a meeting with the participation of an interpreter will be set. 
People with hearing problems or who use hearing aids can use a hearing-supporting system, 
the so-called induction loop. Thanks to this a customer will be able to hear even in a noisy 
environment. 
Physically disabled people can use our Points of Sale which are free of any access barriers. 
The list of Points of Sale offering access improvements for persons with disabilities can be found on our 
websites. 
We set standards  
Our television channels – everybody will find something for themselves  
The foundations of our TV operations are the production, acquisition and broadcasting of news, sports, and 
entertainment programs as well as of TV series and feature films aired in our TV channels. The size of our 
audience mobilizes us continuously to increase the portfolio of channels and to offer diverse content which is 
matched to the viewers’ needs. At the moment we have 39 channels, including our main channel, POLSAT. 
In addition we have 6 channels cooperating with us which are linked to Polsat Plus Group either by equity or

120
Sustainability Report of Polsat Plus Group for 2021  
 
 
by joint broadcasting projects. The Group’s channels are broadcast via both, terrestrial TV and multiplexes 
(free-of-charge), as well as via cable and satellite (in a paid version). 
Figure 21. The portfolio of TV Polsat channels  
 
The trust and appreciation of our viewers are proven by the popularity of the channels they choose to watch. 
TV Polsat ended 2021 at the top of audience rankings. In the commercial viewers group (aged 16-49), which 
is the most popular among advertisers, POLSAT had 9.0% audience share, TVN – 9.5%, TVP1 – 6%, TVP2 
– 5.8%. The audience share of the thematic channels of TV Polsat was also high in viewership rankings and 
amounted to 15% (16.1% for TVN and 7.5% for TVP). 
It is an honor to be one of the most popular TV channels in Poland, but at the same time it is an obligation to 
provide our viewers with high quality news, unforgettable sport experience and the best entertainment – both 
at the global and local levels. 
Objectivity as the basis of our information activities 
The program „News” (Wydarzenia), the channel Polsat News and a new channel– Wydarzenia 24 (News 24) 
– launched in September 2021, are the basis of information activities of TV Polsat, and their credibility is 
proven by surveys. According to surveys published by CBOS in September last year, the news and 
journalistic programs of Polsat and Polsat News are regarded by respondents as the most trustworthy.

121
Sustainability Report of Polsat Plus Group for 2021  
 
 
The “News” is our flagship news program which is broadcast on Polsat and Polsat News channels. The first 
edition of the program was broadcast on October 11, 2004 in the Polsat channel. It is also among the most 
popular news programs in Polish television.  
Every day the “News” ensures access to reliable news to millions of viewers in Poland. The best team of 
journalists in Poland, closely working together and devoted to their work, prepares news from Poland and 
from around the world for millions of Poles so as to give them coverage of the most important events in less 
than 30 minutes. Apart from providing latest domestic and international news, a lot of attention is also devoted 
to social issues. 
At present the “News” can be watched four times a day – at 12.50 p.m. 3.50 p.m., 6.50 p.m. and 9.50 pm. 
Starting from early afternoon, every three hours viewers get the most objective and reliable review of 
information that is available on TV in Poland. The main edition of the “News” is broadcast at 6.50 p.m. daily 
in Polsat’s main channel and in Polsat News channel. The program is hosted by Dorota Gawryluk and 
among others, Agnieszka Mosór, Katarzyna Zdanowicz and Michał Cholewiński. 
Socially engaged journalism 
In our television channels we broadcast the most popular journalistic program – “Guest of the News” – which 
is aired right after the main edition of the “News” in Polsat, Polsat News and “Wydarzenia 24”. According to 
the data as of December 2021, 1.4 million viewers on average watch interviews with the guests invited on a 
given day to the program by, among others, Bogdan Rymanowski and Piotr Witwicki. “Guest of the News” 
can be watched from Monday to Saturday, right after the main edition of the “News”. 
In our journalism we not only inform, but also try to help viewers, whenever we have such a possibility. The 
program “Intervention” is an example of socially responsible journalism, which is for many people the last 
chance for help and justice. An engaged and dynamic team analyzes all reported cases and every request 
is considered. Reporters of the program are not indifferent to the suffering of ordinary people. People who 
fight against dishonest employers and officials receive support. Also the weakest, who are unable to fight for 
their rights themselves, may count on support. The team also gets involved in cases of child victims, poor 
families and persecuted animals. Many people, whose stories were shown in “Intervention”, received help 
from other people or institutions. The effectiveness of the editorial team results in the increased number of 
received letters asking for help. The program is aired on the Polsat channel at 4:15 p.m. and is hosted by 
Michał Bebło. 
Each Sunday at 7.30 p.m. in Polsat and Polsat News, viewers can watch the program “State within a State”, 
which for over a decade has condemned cases of abusing power in relations such as state-entrepreneur, 
state-citizen. Thanks to the program, among others, important amendments were introduced to regulations, 
erroneous decisions of officials were repealed and tens of cases were sent for re-examination. The editors 
of “State within a State” received numerous awards for their work, including, among others, the Andrzej 
Woyciechowski honorary award presented by Radio Zet, the main prize of Władysław Grabski Contest, as 
well as the “Golden Scale” of the Polish Bar Council or the award of “Freedom of speech” and Grand Press 
2012 award in the category of Journalism. The program is hosted by Przemysław Talkowski.

122
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACYTICE – OUR NEW HOME 
 
 
“Our new home” is a special TV show in the portfolio of TV Polsat. It brings joy and hope for 
families from various parts of Poland. In each episode specialists (an architect and a team of 
builders) race against time and difficulties to assure a new home for a selected family, a family 
which has been sometimes hurt by fate or plagued by financial or health problems, or orphaned. 
The program is hosted by Katarzyna Dowbor who helps make the program’s participants’ dreams 
come true with great passion and involvement. Thanks to the support of the sponsors, TV Polsat 
carried out repair works in many houses and flats, provided basic furnishing, including state-of-the-
art TV sets with access to hundreds of information, educational and entertainment programs from 
Polsat Box as well as tablets, smartphones and Internet access from Plus. 
Already, over 250 families live in warm, safe conditions created by the team of “Our new home”. 
Diversity in entertainment  
Polsat’s viewers may count on great entertainment – cabarets, movies, TV series and game shows enjoy 
unwavering popularity with millions of viewers. 
Popular “Dancing with the Stars” show is regularly watched by millions of Poles. The show has been 
broadcast in Polsat since 2014. The viewers had a chance to enjoy as many as 12 editions, in which 135 
celebrities from the world of show business, sport or Internet participated. Apart from being a spectacular 
dance show which delivers a lot of emotions each time, the program has also become the space to show 
successful social integration of disabled persons. Several dancers with various disabilities have appeared on 
the dancefloor, wishing to demonstrate to viewers that anything is possible and limitations are just something 
that we create for ourselves. 
Over eight years ago “Your Face Sounds Familiar” show appeared in Polsat and since the very start has 
attracted a faithful group of fans. The program’s fan page has over 400 thousand fans, and metamorphosis 
of celebrities is still one of the hottest topics for Internet portals. During the live broadcasts of the show, since 
the very first episode, Polsat has consistently been the viewership leader. “Your Face Sounds Familiar” is the 
type of production that many artists dream of appearing in. Becoming a participant in this program is an honor 
and a chance to gain new, non-standard experience, despite the fact that they face hundreds of hours of 
tough work: vocal and choreography trainings. So far, over 100 stars of the Polish music, theatre and film 
scene participated in the show.

123
Sustainability Report of Polsat Plus Group for 2021  
 
 
BEST PRACTICE– CHARITY GOAL OF THE SHOW „YOUR FACE SOUNDS FAMILIAR”  
 
“Your Face Sounds Familiar” is a Polish entertainment show which has been on the Polsat 
channel since 8 March 2014. It is based on a Spanish format. The winner of each episode donates 
every week a check for PLN 10 thousand and in the finale a check for PLN 100 thousand to a 
charity – to support an ill person struggling with disease, an orphanage, or an animal shelter. During 
the 15 editions of “Your Face Sounds Familiar”, over 100 artists underwent over 1 000 perfect 
transformations and they donated over PLN 2 million to selected charity causes.  
 
In 2021, Robert Janowski won the show and decided to donate the prize to Jakub Potkański from 
Polsat Foundation. A special Christmas episode was already produced twice in the form of a 
contest, not as an edit of archival performances. Nine guests, who appeared in the program before, 
participated in the special edition. By the vote of the jury the winner of the special episode was a 
vocal trainer - Agnieszka Hekiert. The prize, in the amount of PLN 100 thousand, was donated to 
Polsat Foundation. 
 
The winners of to-date editions of “Your Face Sounds Familiar” and the charity causes they 
donated the prizes to: 
 
1st edition: Katarzyna Skrzynecka – “Koocham” Foundation, 
2nd edition: Marek Kaliszuk – “Między Niebem a Ziemią” Foundation, 
3rd edition: Stefano Terrazzino – “Pomóż Dorosnąć” Foundation, 
4th edition: Bartłomiej Kasprzykowski – “Szkoła Otwartych Serc” Foundation from Malbork, 
5th edition: Aleksandra Szwed – “Dom w Łodzi” Foundation, 
6th edition: Maria Tyszkiewicz Medical treatment of Ewa Grabarczyk,  a person under the care of 
”Dum Spiro, Spero” Foundation, 
7th edition: Katarzyna Popowska – Fundacja Dzieciom „Zdążyć z pomocą” – for the medical 
treatment of Karinka Cichecka, 
8th edition: Kacper Kuszewski – Centrum Praw Kobiet Foundation, 
9th edition: Filip Lato – Fundacja Dzieciom „Zdążyć z pomocą” – for Julek Maranowski, 
10th edition: Mateusz Ziółko – Towarzystwo Przyjaciół Chorych Sądeckie Hospicjum, 
11th edition: Kazimierz Mazur – Fundacja Jednorogów, 
12th edition: Adam Strycharczuk – „Zdążyć z pomocą” Foundation for the medical treatment of 
Lenka Szczepańska suffering from a cat cry syndrome, 
13th edition: Paweł Dudek "Czadoman" – Rak’n’Roll Foundation,  
14th edition: Lesław Żurek - Dajemy dzieciom siłę Foundation, 
15th edition: Robert Janowski –for Jakuba Potkański  from Polsat Foundation. 
In each edition of the already cult sport show “Ninja Warrior Polska”, participants have to overcome 
increasingly difficult obstacles, but each edition brings tougher and more agile players who are able to make 
acrobatic wonders with the power of their muscles and mind.  
The participants of “Family Food Fight” love to cook, but not by themselves but with their relatives. In each 
episode family teams compete for special privileges and continued participation in the program. To win the 
Family Food Fight one needs technique, cooperation, nerves of steel, but most of all the heart which is put 
into preparation of meals.  
In the first edition of “Design Dream” six amateur designers competed for a statuette of the best designer of 
the program and the main prize worth PLN 100 thousand. Their task was to design a room which was adjusted 
as much as possible, in terms of function and style, to the requirements of the heroes of a given episode. 
Designs are adjusted in response to the changes taking place in the life of heroes and their new needs.  
Everyone has waited really long for this festival, but this was worth it. The first, fantastic event after the 
lockdown definitely met the expectations of the audience, waiting for fun, music, joy and most of all contact 
with favorite stars of the music and cabaret stage. On 25 and 26 June in Opera Leśna in Sopot, Poles spent 
time with Polsat SuperHit Festival 2021 and the invited guests, dancing to the sound of the biggest hits of, 
among others, Maneskin, Sanah, Andrzej Piaseczny, Justyna Steczkowska, Korteza, IRA or Paweł 
Domagała.  
Our entertainment offer is also enriched by several popular TV series, including “Przyjaciółki” (Friends), 
“Pierwsza miłość” (First Love), “Świat według Kiepskich” (The world according to the Kiepski Family), 
“Komisarz mama” (Mama detective), ”Kuchnia” (Kitchen), „Kowalscy kontra Kowalscy” (Kowalscy

124
Sustainability Report of Polsat Plus Group for 2021  
 
 
vs. Kowalscy) and para-documentary series, i.e. “Trudne sprawy” (Difficult cases), „Gliniarze” (Cops), 
„Dlaczego ja” (Why me?) or documentary soap series “Na ratunek 112” (112 to the rescue). 
“Big Christmas carols singing with Polsat 2021” is already our Christmas Eve’s tradition. Last year, the 
most beautiful Christmas carols and pastorals were sang by, among others: Natalia Kukulska, Igor Herbut, 
Alicja Majewska, Halina Mlynkova, Viki Gabor, Ania Rusowicz, Golec uOrkiestra, Dawid Kwiatkowski and 
Krzysztof Cugowski, and the event took place in the neo-Gothic St. Mary’s Church in Katowice.  
After a two-year break, TV Polsat returned to the Silesian Stadium and it was a big-style return. During the 
New Year’s Eve Power of Hits over 20 most popular artists performed on our stage, including Golec 
uOrkiestra, Minelli, Ewelina Lisowska, Michał Szpak, Liz Mitchell – The Original Lead Singer of Boney M or 
Beata Kozidrak. As many as 9 hosts led the event in TV Polsat, Polsat Go and in social media of Polsat.  
For 18 years, on 6 December of every year, right before the News, a special advertising block called the St. 
Nicholas Day Commercial Block is broadcasted. Last year’s edition attracted 5.5 million viewers, thanks 
to which Polsat Foundation - celebrating its 25th anniversary that year – collected over PLN 1.6 million 
for the aid to sick children. This is nearly PLN 55 thousand more than last year.  
Best sports  
The quality of TV Polsat’s channels is proven by the attachment of the viewers who have been with Polsat 
for many years. It is with such viewers in mind that we create our programs. The year 2021 once again 
confirmed the position of Polsat Sport on the Polish market. One of the leading sports commentators of this 
channel – Jerzy Mielewski – received the Telekamera award for a third time in a row, a statuette awarded 
each year by viewers in a special poll. This choice was proven right quite soon. Last year was an exceptional 
one for the world of sports, because within a span of just three months Football and Volleyball European 
Championships and the Summer Olympic Games took place. The editorial staff of TV Polsat was involved in 
all these events, and Jerzy Mielewski was one of the leading faces of these projects. In case of Football Euro 
2020 and the Tokyo Olympic Games this journalist hosted daily sport and journalistic programs on Polsat 
Sport, dedicated to the above mentioned events: Cafe Euro and Studio Tokyo. The Women’s and Men’s 
EuroVolley Championships in Polsat sport channels meant a great volume of live broadcasts covering over 
100 matches, and Jerzy Mielewski was involved in many of them. The event held in September guaranteed 
a bronze medal to our National Team, but fans of this sport discipline had reason to be happy already in May 
this year, when a team from Kędzierzyn-Koźle won – for the first time in history – the CEV Champions League 
title. All of the above mentioned tournaments were properly presented in sport channels of TV Polsat which 
consistently supports the Polish volleyball and the entire Polish sport for over 20 years already.  
Starting from the 2018/2019 season, the best and most prestigious football clubs competition of the world - 
UEFA Champions League matches - are shown in Polsat channels. To cover the elite event, Polsat has 
launched the most modern and the biggest sports studio in Poland and in our part of Europe. Each program 
before, during and after matches, is visually realized using state-of-the-art technologies – VIZRT, augmented 
reality (AR) and 3D models as well as a virtual studio. UEFA Champions League matches are broadcast live, 
in SuperHD quality and without commercials in two dedicated Polsat Sport Premium channels and four pay-
per-view television services. Media support of these tournaments provided by TV Polsat was highly 
appreciated by the authorities of UEFA, which was reflected in the extension of the agreement for 
broadcasting of UEFA Champions League matches for years 2021 – 2024. Viewers may watch matches in 
the most convenient way for them, both on traditional TV sets and mobile devices via the Internet. Additionally, 
the package of broadcasting rights includes the UEFA Youth League tournament during which the talents of 
future world football stars are forged. Each season means 138 UEFA Champions League matches, including 
the UEFA Super Cup match, and in total during three years it was over 400 matches of the best clubs in 
Europe for Polish viewers in TV Polsat channels. In each round Polsat Sport commentators and reporters 
are present on the biggest football stadiums of the Old Continent to provide viewers with first-hand information 
and opinions. During the validity of the new agreement, TV Polsat will show a total of 531 matches, including 
matches with the participation of Robert Lewandowski, Leo Messi, Cristiano Ronaldo and their successors. 
Next three seasons of the Champions League in Polsat channels mean in total 15 years of the best European 
football in the homes of Polish fans. The Champions League was broadcast by Polsat in the years 2000/2001, 
and the current season – 2020/2021 is already the twelfth season in the history of our station. It was on Polsat

125
Sustainability Report of Polsat Plus Group for 2021  
 
 
channels that viewers could watch, among others, the triumph of Jerzy  Dudek with Liverpool in 2005  in one 
of the best finals in history on the stadium in Istanbul and a victory over AC Milan after penalties as well as 
the dream final of Robert Lewandowski who raised the most precious club trophy in the world in the 2019/20 
season. 
BEST PRACTICE – TECHNOLOGY IN POLSAT SPORT STOUDIO 
 
With the UEFA Champions League as well as the UEFA Europa League and UEFA Nations 
League matches in mind, in 2018 Polsat Plus Group built the most advanced and the biggest 
sports studio in Poland. 
Thanks to new possibilities and technology, Polsat Plus Group’s premium channels present the 
matches in a totally new dimension, both as regards live broadcasts themselves and the match-
related materials (match analyses, statistics, replays of match situations, reporting or 
commentaries from experts). 
New Sports studio of TV Polsat: 
● 
700 square meters of floor space, 
● 
the only LED wall of this type in Poland  which allows multiple broadcasts to be shown  
simultaneously; 
● 
four shooting locations, including  
● 
a special place for discussing match statistics, 
● 
 a location with touch screen for drawing and conducting detailed analyses of match 
highlights, 
● 
a green box which will virtually transpose the experts discussing a given action directly to 
the pitch, next to the players; 
● 
the studio uses 8 cameras (including cameras installed on a crane with extendable arm); 
● 
state-of-the-art, computer controlled LED studio and stage lighting. 
Visual setting in TV Polsat new sports studio is prepared with the use of state-of-the-art VIZRT 
technologies, augmented reality (AR) and 3D models as well as a virtual studio, which offers 
enormous possibilities of recreating  the football pitch, the crown of the stadium, the team lineups 
or individual situations. Fixed fiber-optic connections allow the possibility of simultaneous 
coverage of up to 6 matches. The whole broadcast is realized from state-of-the-art control 
room with dedicated equipment for sports production. 
Thanks to TV Polsat, Polish viewers have the opportunity of watching the most important sports events, which 
are followed by hundreds of millions of people around the world. We show the most popular and the most 
thrilling competitions and sports stars. Broadcasting of major events also means popularization of numerous 
disciplines of sport, which often stimulates people of all ages to practice a given sport. On the one hand, it 
encourages children and teenagers to go outdoors and get interested in sports, and on the other, it often 
helps adults in deciding to devote at least part of their leisure time to sports 
Polsat, as well as our sports and news channels willingly support activities which promote physical education 
by popularizing such activities in the media and in TV channels. Both, the news programs and the programs 
dealing with sports inform of mass sports events while encouraging viewers to participate in them. By 
presenting sports stars, who also willingly join such initiatives, we promote active leisure and tourism. We 
also promote mass running or cross-country skiing events and we support hockey, football and tennis 
tournaments for children. For all sport fans we have prepared the “Athletes” program, where viewers will find 
reports from sports events, interviews with sport stars as well as practical advice given by experts. They will 
also come across interesting people involved in sports and learn about unique places on the sports map of 
Poland.  
Volleyball (#7 Zone magazine), Basketball (Basketball Magazine), martial arts (Colosseum Magazine) and 
Fortuna 1. Football League have their own, dedicated weekly magazines. Reports presenting secrets of the 
art of individual sports disciplines are an important part of each of these programs. Polish Ski Jumping Hills 
Magazine is an absolute novelty which appeared in 2021. The magazine is devoted to ski jumping and also 
touches upon other winter sports disciplines.

126
Sustainability Report of Polsat Plus Group for 2021  
 
 
The year 2021 also means a new initiative of TV Polsat related to martial arts, or specifically to boxing. In 
order to develop and rebuilt the discipline, which is strongly rooted in Poland, the Polsat Boxing Promotions 
group has been established. Its main task is to organize boxing galas with the participation of young and 
talented boxers, who will built the strength of the national scene in the future and will replace such stars as 
Andrzej Gołota or Tomasz Adamek. In the first year of its operation, the Polsat Boxing Promotions group 
produced 5 boxing galas and in 2022 it plans to organized another ten events. 
Acquisition of broadcasting rights as well as production of major sports events at world class level mean 
expenditures reaching hundreds of millions of zlotys. Financing of such efforts only from the money obtained 
from sponsors or commercials is not possible. For that reason – similarly as in practically all countries in the 
EU and North America – part of the broadcasts are shown on paid channels. Ease of purchase of such 
services, affordable pricing as well as superb quality of the presented materials result in such services 
enjoying increasing understanding and popularity among our customers, and the need to pay is gaining more 
acceptance now than in the past. 
At the same time we try to make sure that individual events of top importance are available for the most 
extensive groups of viewers. 
Involvement in cinema productions  
Polsat Plus Group is heavily involved in cinema productions, both in co-production as well as in production 
of own titles. The Digital Artists Zone (CST) operates within Polsat Plus Group. It is a unique program in 
Poland for supporting domestic film productions. We offer filmmakers an opportunity to submit their projects 
which could then gain the Group’s support in the fields of production, promotion and distribution.   
Since the beginning of CST’s operations, titles produced by CST have been very successful commercially (a 
total of 12 films were watched by more than 11.5 million viewers) 
Last year, two new titles hit the cinemas and were watched by nearly 3 million viewers before the March 
lockdown: 
● 
”Najmro. Kocha, kradnie, szanuje” (Najmro. Loves, steals, respects), directed by Mateusz Rakowicz.  
● 
”To musi być miłość” (It must be love), directed by Michał Rogalski. 
● 
“Szczęścia chodzą parami” (Happy couples), directed by Bartosz Prokopowicz, produced in 2021 will 
have its premiere in 2022.   
In spite of the difficulties that the film industry faced in 2021 because of the pandemic, we were able to 
produce more feature films which are planned to be shown in cinemas in 2022/2023: 
● 
“Miłość na pierwszą stronę” (Front page love), directed by Maria Sadowska 
● 
“Zadra” (Infidelity), directed by Grzegorz Mołd  
● 
“Miłość na 4 łapy” (Love on four feet), directed by Denis Delica 
● 
“Fuks 2”, directed by Maciej Dutkiewicz. 
For people with sight and/or hearing impairment  
In Polsat Plus Group we want to reach as many people as possible with our offer. Our Super Polsat channel 
– the first channel in Poland and Europe with most of the programming adjusted to the needs of people with 
sight and/or hearing impairment – is more and more popular among viewers. The offer of Super Polsat 
includes the best content produced by TV Polsat – great entertainment, cooking and music programs as well 
as the best TV series which have acquired faithful fans. The schedule also includes well-known blockbuster 
movies. On Saturdays viewers can watch classic movies of the Polish post-war cinema, and on Sundays –

127
Sustainability Report of Polsat Plus Group for 2021  
 
 
the best foreign movies – family films, great comedies and dramas – all content with closed captioning. The 
morning programming includes cartoons for the youngest viewers. Super Polsat also broadcasts sport events 
and concerts produced by TV Polsat 
BEST PRACTICE  – POLSAT NEWS WITH CAPTIONING 
 
Polsat News, Polsat Group’s news station, was the first commercial news station to introduce 
live captioning, mainly for deaf people and people with impaired hearing. Since February 2020, 
the main edition of the “News” and the “Evening News” (a program which is already broadcasted 
with interpretation to sign language) as well as the station’s journalistic programs, including “Guest 
of the News”, “News and Opinions”, “Intervention Extra”, “The Scandalmongers” and “Presidents 
and Prime Minsters”, have all been available with captioning upon selecting the relevant feature in 
a TV set.  
Live captioning is realized using the method of respeaking with facilitation. Respeaking has 
been used for nearly 20 years now. It is used, among others, by British and American TV stations. 
The method was first used by BBC in 2001. In Polsat News a team composed of a respeaker and 
a facilitator prepares, on an on-going basis, the captions which are displayed to viewers. This way 
practically every person following a program with muted sound can still watch it with the full content 
being conveyed, instead of just reading the information displayed in a ticker. 
The captioning is prepared by the Dostępni.eu team which already worked with TV Polsat earlier, 
when preparing live captioning for the deaf in the "Dancing with the Stars" show. 
Strictly regulated commercial time  
In TV Polsat channels – according to regulations – at least 33% of the quarterly programming are broadcasts 
initially developed in Polish, and over 50% are European broadcasts, coming mainly from the EU member 
states.  
We also strictly follow the obligations and the restrictions regarding advertising. Commercial blocks in our 
channels are clearly distinguishable from broadcasts and the total time of commercials and telesales from 6 
a.m. to 6 p.m. does not exceed 144 minutes, whereas from 6 p.m. to 12 p.m. does not exceed 72 minutes. 
All sponsored programs are clearly marked as such. We also reveal product and service placements. 
Polsat Media Advertising Office 
Polsat Media Advertising Office offers a portfolio of 79 television channels – a big nationwide Polsat 
channel and an extensive range of thematic channels owned by Polsat Group and by other Polish and 
foreign broadcasters.  
Polsat Media means also a comprehensive offer of non-TV products, including Polsat Media Online (video 
and display advertising), with full advertising support of Interia.pl Group, Polsat Media AdScreen (digital 
media OOH), Polsat Media AdTube (a platform associating popular Internet creators), Polsat Media Digital 
Audio (audio commercials in the Internet) and Muzo.fm pan-regional radio station. 
Polsat Media is the biggest advertising office not only in terms of the number of channels supported but 
also in terms of audience shares (39% SHR in a group of people aged 16-49) and share in the TV 
advertising market. 
[GRI 417-3]  
As a group operating on the market which is subject to numerous legal regulations, we are subject to constant 
monitoring and verification of our activities by regulatory authorities. In the previous years the Office of 
Competition and Consumer Protection (UOKiK) occasionally questioned selected aspects of our marketing 
communications, initiating explanatory proceedings as well as proceedings related to alleged practices

128
Sustainability Report of Polsat Plus Group for 2021  
 
 
violating the competition and collective interests of consumers. Our appeals against some of these decisions 
issued by the President of the Office of Competition and Consumer Protection (UOKiK) are still pending. 
A detailed description of ongoing proceedings before the Office of Competition and Consumer Protection is 
presented in item 5.4 of the Report of the Management Board on the activities of Polsat Plus Group in 2021.  
[GRI 102-12] 
We are the signatories of several voluntary industry agreements concerning ethics of program broadcasting. 
The following are the most important ones: 
● 
QUALID IAB Polska standards regarding online advertising formats.  
● 
Television broadcasters agreement on the rules of distribution of advertisements and sponsor 
references regarding food products and beverages including ingredients which are not recommended 
in the daily diet in excessive quantities.  
● 
IAB Polska Fair Advertising Initiative.  
● 
Code of good practice concerning detailed rules of protection of minors in on-demand audiovisual 
media services. 
● 
Declaration of Cooperation for Safety of Children in the Internet.

129
Sustainability Report of Polsat Plus Group for 2021

130
Sustainability Report of Polsat Plus Group for 2021  
 
 
5. G for Governance  
5.1. Key regulations 
We meet the requirements of the Directive EU 2014/95 and the resulting amendments to the Accounting 
Act.  
We operate on highly regulated markets – while conducting our operations we have to account for several 
domestic laws, including the telecommunications law, the press law as well as the regulations governing radio 
and television, the EU law, or the capital market regulations and the principles of best practices for WSE-
listed companies.  
Polsat Plus Group companies are members of several industry organizations. 
5.2. Transparent communication 
[GRI 101, GRI 102-45, GRI 102-46, GRI 102-47, GRI 102-50, GRI 102-51, GRI 102-52, GRI 102-54, GRI 
102-56]  
We understand the importance of responsible communication with the market, our employees and other 
stakeholders of our Group. As a public company, listed on the Warsaw Stock Exchange, we regularly publish 
financial statements and management reports on our activities. More information on this item can be found 
in chapter 1 - Our business.  
This report is the fifth report on non-financial information published by Polsat Plus Group, prepared in 
accordance with the Global Reporting Initiative Standard in its Core version and the art. 49b sections 2-8 of 
the Accounting Act. Our report covers Polsat Plus Group, and in particular data related to the following 
companies:  
● 
Cyfrowy Polsat,  
● 
Polkomtel, 
● 
Telewizja Polsat, 
● 
Netia Capital Group. 
In terms of generated revenue, assets held and the nature of operations the above-mentioned entities are 
the key companies of our Group, and in our view they provide the basis for a comprehensive description of 
our business. In line with the requirements of the Accounting Act, all the presented data is broken down into 
the above mentioned companies including, in particular, the data for our parent company, i.e. Cyfrowy Polsat 
S.A. 
This report was not subject to external audit. 
[GRI 102-44] 
Just like in the past years, our report has been compiled in line with the rules defined by the GRI Standard. 
During the preparation of this publication, we went through the processes of identification, prioritization and 
validation.  
Developing the content of this report was preceded by a survey regarding the expectations of stakeholders 
– in Netia Capital Group in 2020 and in the remaining companies in 2016.  
In 2021, we did not hold a dialog session with stakeholders. Instead we used the data collected during recent 
surveys, since in our reality the aforementioned data did not lose its validity in any of the discussed areas.

131
Sustainability Report of Polsat Plus Group for 2021  
 
 
The survey of stakeholders’ expectations in Netia Capital Group was conducted in the form of an online 
questionnaire addressed to employees, contractors, social partners, representatives of management, 
investors, and other Group’s stakeholders. During the survey the respondents answered questions regarding 
economic, strategic, environmental, social, human rights as well as corruption and bribery prevention issues.  
The survey in Cyfrowy Polsat, Polkomtel and Telewizja Polsat was conducted based on the AA1000SES 
international dialog standard. The discussion held in 2016 was attended by the representatives of entities 
operating in our business environment. As assumed, the dialog defined the strategic topics which we have 
included in our corporate social activities as well as in the present report. The discussion held during the 
dialog session enabled us to prepare the Relevance Matrix – a set of topics from the area of corporate social 
responsibility which are the most important to the Group and to its stakeholders. In our opinion, taking into 
account the scope of the issues raised in our day-to-day contacts with the Group’s stakeholders and based 
on discussions with management, these topics remain valid also in 2021. 
[GRI 103-1]  
Responding to the current trends related to economic, environmental and social changes, we analyzed a list 
of key topics for Polsat Plus Group. We have categorized them based on the ESG analysis, allocating them 
to three dimensions (economic, environmental and social). 
Economic dimension 
● 
influence of Polsat Plus Group on the Polish economy and legislative environment, 
● 
management approach towards corporate responsibility, 
● 
corporate ethics and governance (including risk management and prevention of corruption), 
● 
product quality, 
● 
innovation (including investments in research and development), 
● 
improving efficiency through adapting in Polsat Plus Group to challenges related to technological 
revolution, e.g. automation or robotics 
● 
expanding our offerings and our customer base,

132
Sustainability Report of Polsat Plus Group for 2021  
 
 
 
Social dimension 
● 
responsibility in relations with customers (including quality of customer service, satisfaction surveys, 
management of complaints, customer data and privacy protection, assurance of safety of the children 
using the Internet), 
● 
responsible marketing communication and advertising, 
● 
responsibility while building TV messages (including protection of intellectual property rights and 
copyrights, editorial standards, educational value of the topics related to sustainable growth, 
promotion of right attitudes), 
● 
activities carried out for local communities (via Polsat Foundation, the Group and corporate 
volunteering), 
● 
prevention of digital exclusion, 
● 
safety, thanks to products and services provided by Plus network, 
● 
sponsoring of sports events,  
● 
promoting an active lifestyle thanks to the promotion of sports,  
● 
activities undertaken to counteract the social effects of the COVID-19 pandemic, 
● 
solutions ensuring data integrity and safety, 
● 
customer satisfaction with solutions improving user experience, 
● 
work conditions, 
● 
education and development of employees, 
● 
Occupational Health and Safety (OHS). 
 
Environmental dimension 
● 
health and safety of products and services (during the entire lifecycle of a product), 
● 
solutions supporting a pro-ecological approach and contributing to the achievement of climate 
neutrality, 
● 
proper waste management. 
5.3. Compliance with requirements 
 
[GRI 103-2, GRI 103-3] 
Industry standards and self-regulation 
Details related to policies, due diligence procedures as well as performance indicators can be found in the 
chapter S like strategic thinking about our stakeholders: employees, customers and viewers. 
Management approach disclosures 
All our activities are undertaken in compliance with law applicable in Poland. We operate in accordance with 
regulations that pertain to commercial companies in Poland, in particular with legislation that regulates

133
Sustainability Report of Polsat Plus Group for 2021  
 
 
activities on the telecommunication, pay TV and TV broadcasting markets, as well as with regulations 
pertaining to publically listed companies. 
Every year, together with its annual report, Polsat Plus Group publishes a statement concerning compliance 
with corporate governance rules in a given year. Relevant documents for the year 2021 are available 
publicly on our website. 
In Poland, the corporate governance rules are found in a document entitled Best Practices for WSE Listed 
Companies 2021. The purpose of these rules is to consolidate the transparency of listed companies, improve 
the quality of communication between companies and investors, strengthen the protection of shareholders’ 
rights, also in the areas which are not regulated by the law. The Best Practices cover fields in which 
implementation of the rules may have a positive influence on market valuation of the company, thus reducing 
the cost of acquisition of capital. 
Due diligence procedures 
In each company from the Group, both the legal departments and the operating units which carry out specific 
business activities, are responsible for making sure that the operations are conducted in compliance with the 
law.  
Our activities on the telecommunications market (Internet access and mobile telephony) are supervised by 
the Office of Electronic Communications (UKE), while the activities on the TV market is supervised by the 
National Broadcasting Council (KRRiT). Representatives of our Group regularly participate in the work of 
Polish and international industry organizations and then implement and promote the solutions developed by 
these organizations. 
We are signatories of numerous voluntary industry agreements. 
The most important ones include:  
● Standards regarding online advertising formats QUALID IAB Polska. 
● Broadcasters’ agreements regarding the principles of dissemination of advertisements and sponsor 
references regarding food or beverages containing components whose presence in excessive 
amounts in a daily diet is not recommended.  
● IAB Polska initiative for fair advertising.  
● Code of best practices regarding the principles of protection of minors in respect of on-demand 
audiovisual media services.  
● “Warsaw Declaration”: International Cooperation Key to Combating Piracy. 
● 5G Strategy for Poland Agreement. 
● Declaration of Cooperation for the Safety of Children in the Internet, 
● IAB Qualid program on improving the quality of online advertising. 
No dedicated compliance management procedures have been implemented in the Group. 
Performance 
[GRI 419-1 Non-compliance with laws and regulations in the social and economic area (penalties for 
accounting fraud, discrimination in the workplace, etc.)] 
In 2021, one of the Group’s companies was penalized for non-compliance with laws and regulations in the 
social and economic area. 
Polsat Box provides access to 150 Polish-language TV channels, including all the channels from the 
extensive portfolio of Telewizja Polsat in DTH, IPTV technology as well as Internet connectivity from any

134
Sustainability Report of Polsat Plus Group for 2021  
 
 
provider. Every day Telewizja Polsat provides reliable and impartial information on all major events from 
Poland and from around the world. The top quality of work of our journalists is confirmed by, among others, 
the audits performed by the National Broadcasting Council. 
Our Internet access service contributes to providing equal opportunities for the inhabitants of cities and rural 
areas alike. Wireless LTE communication offered by Plus network reaches big cities as well as villages and 
small towns. Our Internet access service is often the only possibility of connecting to the Internet, which 
reduces the threat of digital exclusion on a nationwide scale. In May 2020 Plus launched the first commercial 
5G network in Poland and dynamically extends its coverage, ensuring new opportunities with respect to 
access to the latest solutions and services for customers, companies and the economy.  
With the wellbeing of underage viewers and their protection against harmful content in mind, Polsat Box offers 
parental control which can be activated for specific channels or shows. As regards VOD, we have adopted 
the “Code of VOD best practices in the field of protection of minors” which was developed by the National 
Broadcasting Council jointly with the IAB Polska Association of Employers in the Internet Industry.  
Telewizja Polsat understands the particular responsibility related to the impact that television, advertising in 
particular, has on children. On 25 November 2019 a self-regulation document was signed in the head office 
of the National Broadcasting Council. It was developed jointly by the TV broadcasters carrying advertising 
activities for their own channels as well as for the channels they represent (Telewizja Polsat, Telewizja Polska, 
TVN) and by organizations which associate producers of food supplements (PASMI Employers Association 
“Polish Union of Non-Prescription Drug Manufacturers,” POLFARMED Polish Chamber of the Pharmaceutical 
Industry and Medical Devices, Polish Council for Supplements and Nutritional Foods (KRSiO), Polish 
Association of Pharmaceutical Industries (PZPPF)). The essence of this self-regulation document is the 
universal adoption of the regulations whose observance will, on the one hand, ensure access to reliable 
information on the beneficial effects of supplements which support the organism and, on the other, protect 
viewers, to even a greater extent than to-date, against advertising messages being too intrusive. The self-
regulation took effect on 1 December 2019 and it concerns all food supplement ads which are aired from 1 
January 2020. 
Furthermore, Telewizja Polsat is a signatory of an agreement protecting children against an unhealthy diet. 
This agreement clearly formulates the principles to be observed when approving commercials and sponsor 
references shown in connection with children’s programs. In accordance with this agreement, all advertisers 
from the industry must submit statements confirming compliance of their products with the criteria developed 
by the Polish Federation of Food Industry (PFPZ) and the Nutrition Institute (IŻŻ). 
The amended regulation of the National Broadcasting Council of 15 November 2018 on increasing 
accessibility of television programs for disabled persons with impaired vision and hearing, took effect from 1 
January 2019. Generally, in 2019 Telewizja Polsat, Lemon Records and Music TV fulfilled the requirements 
imposed by the amended regulation as regards accessibility of television programs for persons with 
disabilities. Programs produced for Super Polsat channel in 2020 were adapted, in 89% of the reported air-
time, to the needs of people with impaired hearing, speech and sight. Moreover, in 2020 Telewizja Polsat 
implemented displaying of text live on screen in its news channel. 
We exceed standards 
[GRI 102-12, GRI-102-13]  
Our representatives participate in the activities of work groups of the 11 industry organizations that we are 
members of. Participation in these groups is voluntary and addressed topics include, among others, the 
development of the telecommunication market, regulation of the media market and intellectual property 
protection. We are also a member of the Polish Association of Listed Companies.

135
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 29. Representatives of Polsat Plus Group in industry organizations 
Company 
Cyfrowy 
Polsat  
Netia 
Polkomtel  
Telewizja 
Polsat 
Polish IT and Telecommunications Chamber (PIIT) 
X 
X 
X 
  
Association of Private Media Employers Lewiatan 
X 
 
 
X 
Polish Confederation Lewiatan 
 
 
X 
 
National Chamber of Commerce of Electronic 
Industry and Telecommunications (KIGEiT) 
X 
X 
  
  
Polish Chamber of Digital Broadcasting (PIRC) 
X 
 
  
  
IAB Polska 
X 
 
  
  
SYGNAŁ Association of Distributors of Television 
Programs 
X 
 
  
X 
Polish Internet Surveys  
X 
 
  
  
Advertising Council (Rada Reklamy) 
X 
 
  
X 
Creative Poland Association (Stowarzyszenie 
Kreatywna Polska) 
  
 
  
X 
Polish Chamber of Electronic Communications 
(Polska Izba Komunikacji Elektronicznej) 
 
X 
X 
 
PREVENTION OF CORRUPTION AND BRIBERY 
Management approach disclosures 
The Group has never permitted and will never give permission for any corrupt practices. Ethics in business 
has always had very high priority in our organization – our Code of Ethics covers all the Group’s companies. 
The document defines fair competition, respect for law and ethical behavior. 
Due diligence procedures 
Internal audit and control units operate in Polsat Plus Group. An Internal Audit Division and an Internal 
Control Office function in Cyfrowy Polsat and Polkomtel. Moreover, there is an Internal Audit Department in 
Netia and a Head and Control Office in Telewizja Polsat. These units are responsible, among others, for the 
verification of compliance of our operations with procedures and regulations, and they also deal with issues 
related to corruption and bribery in sensitive areas of the organization. Every suspicion of corrupt practices 
is examined meticulously and if our suspicions are confirmed, then we terminate our cooperation with a given 
individual or firm.  
In Telewizja Polsat prevention of corruption and bribery is the responsibility of the legal department, whose 
duty is to assure that adopted ethical norms are observed by the employees.  
No dedicated due diligence procedures associated with preventing corruption exist in Cyfrowy Polsat, 
Polkomtel and Telewizja Polsat. Netia Group implemented the Policy of Fraud Prevention and Protection of 
Whistle-blowers and the more detailed Fraud Prevention Procedure in the area of sponsorship, benefits and 
conflict of interests. 
Performance 
[GRI 205-3] 
No incidents having the nature of corrupt practices were noted in Polsat Plus Group in 2021.

136
Sustainability Report of Polsat Plus Group for 2021  
 
 
Table 30. Noted corruption incidents in Polsat Plus Group 
Noted corruption incidents ended with: 
2021 
2020 
Termination of employment or a disciplinary penalty for employees 
0 
0 
Refusal to renew contracts with contracting parties due to violation of 
rules related to corrupt practices 
0 
0 
Court suits related to corrupt practices filed against a reporting 
organization or its employees during the reporting period 
0 
0 
Total 
0 
0 
Whenever a case of corrupt practices is confirmed the guilty person is dismissed on disciplinary grounds and 
we introduce procedures in our companies to remind other employees of the valid principles and internal 
regulations. We tighten the processes, modify the procedures and carry out numerous preventing and 
educational actions. 
Inspections of areas, where cases of corruption were discovered in the past, did not demonstrate any 
irregularities in these areas in 2021. 
Moreover, in 2021 the Ethics Officer held one-to-one consultations with employees, managers and trade 
union representatives in connection with the reported issues. In 2021, the Ethics Officer received 3 formal 
notifications from Netia Group employees concerning potential violation of the adopted rules of ethical 
conduct. All of these notifications concerned the human rights sphere in the context of the workplace, with 
two of them concerning charges of discriminatory conduct in the relations between a superior and an 
employee, while one concerned violation of the principle of fairness in the course of employee assessment. 
No notification was received concerning any corrupt practices.The smaller number of reported cases, as 
compared to the preceding year, is partly connected with a lot of work being done in a hybrid or exclusively 
remote mode. The conclusion, upon holding the meetings with the parties involved and obtaining their 
explantions, was that there existed no grounds for holding formal proceedings in any of the above cases. 
Advice was given to the parties involved, resulting in adopting a solution which was satisfactory for all. Follow-
up meetings were held after several months which demonstrated lack of further objections/complaints by the 
persons reporting these cases. 
Principles of free competition 
[GRI 206-1] 
No incidents involving the violation of freedom of competition or anti-trust regulations occurred in Cyfrowy 
Polsat in 2021.  
Nevertheless, the Company was fined by the President of the Competition and Consumer Protection Office 
for an incident which occurred in September 2012 – this refers to broadcasting in the pay-per-view system of 
two qualifying matches of the Men’s Polish National Football Team during the qualifying stage to the World 
Cup 2014. On 22 December 2021, the President of the Office of Competition and Consumer Protection issued 
the decision no. DOK – 7/2021 in which he decided that Cyfrowy Polsat violated the freedom of competition 
and imposed a fine in the amount of PLN 1.6 million on the Company. The Company appealed against this 
decision on 26 January 2022. 
No incidents involving the violation of freedom of competition or anti-trust regulations occurred in Polkomtel 
in 2021. 
No incidents involving the violation of freedom of competition or anti-trust regulations occurred in at Netia in 
2021. 
In May 2021, the President of the Office of Competition and Consumer Protection initiated antimonopoly 
proceedings against Telewizja Polsat concerning market practices in distribution of TV channels to operators

137
Sustainability Report of Polsat Plus Group for 2021  
 
 
of paid TV platforms. The President of UOKiK examines whether the model of selling TV program produced 
and broadcast by Telewizja Polsat in bundles can be treated as an abuse of market position by this company 
with regard to distribution of TV program. As at the date of publication of this Report the proceedings are 
ongoing. 
As regards the case against Telewizja Polsat initiated in 2020 by Play – P4 Sp. z o.o., the operator of Play 
mobile network, in connection with the alleged so-called “hidden advertising” of Plus mobile telephony 
network’s services also no ruling has been issued yet. 
Responsibility towards the employees 
Details related to policies, due diligence procedures as well as the performance indicators can be found in 
the chapter S like strategic thinking about stakeholders: employees, customers and viewers. 
Management approach disclosures 
In every company belonging to Polsat Plus Group employee affairs are regulated by the applicable Work 
Regulations. 
We try to make sure that the policies that we use internally in the organization reflect applicable standards. 
This rule also applies to our Work Regulations. The Human Resources Policy has been implemented in 
Cyfrowy Polsat, Polkomtel and Telewizja Polsat. The main purpose of this policy is to build an attractive 
working environment for existing and potential employees. The document has been used to align the 
understanding of the principles of staff management with the values adopted by our Group. 
In Netia there is no document equivalent to the Human Resources Policy. There are separate procedures 
and regulations in place, regulating different aspects of the organization’s activities, including the Recruitment 
Procedure, Remuneration Regulations, Training Participation Rules or documents regulating the rules of 
assuming liabilities and policies regarding security. 
Due diligence procedures 
The Human Resources Policy regulates the process of hiring new employees, their adaptation, offered terms 
of employment and organizational culture, competence development, freedom of association. We offer fair 
remuneration to our employees, depending on the type of their duties, scope of responsibilities and 
complexity of their tasks. The thresholds of remuneration at individual employment levels/positions are 
defined by the Remuneration Regulations, while the minimum remuneration level offered by the Group 
complies with the provisions of Polish law.  
Performance 
The following performance indicators have been adopted to assess performance: 
● GRI 102-8 Information on employees and other workers, 
● GRI 102-41 Collective bargaining agreements, 
● GRI 405-1 Diversity of governance bodies and employees, 
● GRI 403-2 Types of injury and rates of injury, occupational diseases, lost days, and absenteeism, and 
number of work-related fatalities, 
● GRI 403-3 Workers with high incidence or high risk of diseases related to their occupation, 
● GRI 403-4 Health and safety topics covered in formal agreements with trade unions, 
● GRI 404-1 Average hours of training per year per employee, 
● GRI 404-3 Percentage of employees receiving regular performance and career development reviews, 
with division according to gender and employment category.

138
Sustainability Report of Polsat Plus Group for 2021  
 
 
● GRI 405-2 Ratio of basic salary and remuneration of women to men. 
We exceed standards 
Selected benefits available for Polsat Plus Group employees: [GRI 401-2] 
● Prepaid medical care package, 
● Prepaid sports pass, 
● Promotions for employees, 
● Insurance, 
● Special offers for theater tickets, 
● Discounted offers of products and services.  
Respect for human rights 
Details related to policies, due diligence procedures as well as the performance indicators can be found in 
the chapter S like strategic thinking about stakeholders: employees, customers and viewers. 
Management approach disclosures 
In Poland respect for human rights is effectively enforced by the Polish law. Our business is not exposed 
to forced labor or employment of minors.  
Polsat Plus Group has implemented the Diversity and Human Rights Policy. We support the Universal 
Declaration of Human Rights and the Declaration of the International Labor Organization. The fundamental 
principles and rights stipulated by these declarations have been incorporated into the Code of Ethics and 
the Human Resources Policy of Polsat Plus Group.  
By virtue of other regulations and codes (e.g. the Work Regulations or the Anti-Mobbing Policy), the 
Group’s companies are obligated to protect their employees against any act of physical, verbal or 
psychological harassment; abuse, humiliation or threats coming from either co-workers or superiors with 
respect to the below listed dimensions of diversity: sex, age, sexual orientation, competence, experience, 
potential degree of disability, nationality, ethnic and social origin, skin color, language of communication, 
parental status, religion, denomination or lack of denomination, political views or any other dimensions of 
diversity which are defined by valid law.  
Due diligence procedures 
An Internal Anti-Mobbing Committee has been appointed in Cyfrowy Polsat and Polkomtel as an element 
of the Anti-Mobbing Policy. The Committee is responsible for reviewing the complaints related to occurrence 
of mobbing. To familiarize our employees with the topic as well as to make them aware of potential threats 
and the rights they have, regular mandatory training is carried out for employees with regard to this topic via 
our e-learning platform. An Ethics Officer has been also appointed in the companies. 
Netia also has relevant anti-mobbing and fraud prevention procedures. Regulations are included in two 
documents: “Anti-mobbing and Sexual Harassment Policy in Netia Group” and “Fraud Prevention and 
Whistle-blowers Protection Policy.” An Ethics Council operates in Netia, supporting an independent 
Ethics Officer. 
In the case of Telewizja Polsat, acts having the nature of mobbing are covered by the Anti-Mobbing 
Procedure which is an internal document of that company. 
No dedicated procedures aimed at assuring respect for human rights have been adopted in Polsat Plus 
Group.

139
Sustainability Report of Polsat Plus Group for 2021  
 
 
Performance 
[GRI 406-1] 
No complaints regarding alleged mobbing behavior were received by the Anti-Mobbing Committee of 
Polkomtel in 2021.  
No complaints regarding alleged mobbing behavior were received by the Anti-Mobbing Committee of Cyfrowy 
Polsat in 2021. 
In 2021, the Ethics Officer received 3 formal reports from the employees of Netia Group concerning a 
possibility of violation of the adopted ethic rules. All of these reports concerned the area of human rights in 
the context of the workplace. 2 of them concerned accusations of discrimination in relations between a 
superior and a subordinate, and 1 concerned the violation of the fairness of the employee assessment 
process.  
After conducting interviews and collecting explanations, it was decided that there was no grounds to carry 
out formal proceedings in any of the above mentioned cases. The involved parties were given advice as a 
result of which a solution which satisfied all parties was found. After a few months control interviews were 
conducted which failed to produce any further reservations on the part of people initially reporting the above 
mentioned complaints. 
In 2021, no complaints regarding alleged mobbing behavior were received in Telewizja Polsat. 
Activities for the society 
Details related to policies, due diligence procedures as well as result indicators can be found in the chapter 
Our strategy in a nutshell.  
Management approach disclosures 
Social and community-related activities are carried out on our behalf by Polsat Foundation whose mission 
includes saving the health and lives of children. The framework and the principles of the Foundation’s 
activities are defined in the Incorporation Deed of Polsat Foundation. The document is available on the 
Foundation’s website – www.fundacjapolsat.pl.  
No dedicated policy governing corporate social responsibility issues exists in Polsat Plus Group. 
Due diligence procedures 
The Foundation Board supervises whether the activities of Polsat Foundation are performed in due manner 
and in compliance with the statutes of the Foundation. Since November 2016 the Foundation Board 
comprises 8 members. The Board’s members include the following:  
● Małgorzata Nawrocka, 
● Katarzyna Ostap-Tomann, 
● Nina Terentiew-Kraśko, 
● Józef Birka, 
● Mirosław Błaszczyk, 
● Paweł Januszewicz, 
● Aleksander Myszka, 
● Tobias Solorz.

140
Sustainability Report of Polsat Plus Group for 2021  
 
 
The Foundation’s activities are supervised by the Minister of Health. 
Performance 
The following indicators have been adopted to assess performance:  
● GRI 203-1 Infrastructure investments and services supported 
● GRI 203-2 Significant indirect economic impacts 
We exceed standards 
Our definition of social responsibility: 
In Polsat Plus Group we see and understand the huge impact that our services have on communities. The 
pillars of our activities for the benefit of the society are:  
● Safety 
● Aid to children 
● Promotion of sports 
● Environment 
● Education 
For this reason Polsat Plus Group cooperates with rescue services – WOPR, MOPR, TOPR and GOPR, 
makes donations and supports Polsat Foundation, supports amateur and professional sports events and 
promotes physical activity among the society as well as makes efforts to counteract digital exclusion and 
promotes knowledge about ecology, among others in cooperation with Clean Poland Program Association. 
Key figures: 
● Polsat Foundation provided aid to over 40 thousand children, 
● The Foundation provided support to over 2 653 hospitals and medical centers, as well as schools 
and orphanages, 
● More than PLN 267 million was donated for the Foundation’s statutory goals. 
● Over PLN 23 million was raised for the Foundation from the St. Nicholas Day’s commercial block in 
Telewizja Polsat. 
● Over PLN 31.2 million in proceeds for Polsat Foundation from the donation of 1% of the income tax, 
● Two toll-free emergency numbers were activated by Plus network – 601 100 100 (for emergencies 
occurring at the seaside and on lakes) and 601 100 300 (for emergencies in the mountains).  
● Over 188.5 thousand active users of our app RATUNEK (RESCUE), the only approved application 
that is connected to the accident notification system operated by voluntary rescue units. 
Environmental impact 
Details related to policies, due diligence procedures as well as performance indicators can be found in the 
chapter E like education and pro-environmental activities.

141
Sustainability Report of Polsat Plus Group for 2021  
 
 
Management approach disclosures 
All our activities are undertaken in compliance with the Polish legal order. Our Group operates in compliance 
with the following laws: 
● Environmental Protection Act dated 27 April 2001,  
● Waste Management Act dated 14 December 2012,  
● Waste Electrical and Electronic Equipment Act dated 11 September 2015,  
● Packaging Waste Management Act dated 13 June 2013,  
● Waste Batteries and Accumulators Act dated 24 April 2009. 
Due diligence procedures 
Environmental goals have existed in Polkomtel since 2012. Their observance has become an important 
element of the company’s strategy. The company’s ecological targets include:  
● introduction to the market of products which meet the relevant norms and regulations,  
● achieving levels of salvaging and recycling of electrical and electronic equipment, batteries and 
accumulators as well as packaged products not lower than levels required by the law,  
● sale of electricity generated from renewable sources of energy, gas burning or cogeneration in 
amounts not lower than required by the law,  
● monitoring and reporting of used raw materials, 
● rational and thrifty management of electrical energy,  
● restriction of the negative environmental impact,  
● membership in the Clean Poland Program Association (Stowarzyszenie Program Czysta Polska), 
whose mission (with the support of Polsat Plus Group) is to initiate changes, educate society and 
promote important topics and actions related to ecology, environmental protection and improvement 
of life quality.  
Under the implemented environmental management system we commit to: 
● promote environment awareness among customers and encourage them to use digital solutions, 
● promote and encourage employees to take care of the natural environment and support ecological 
habits, 
● constantly develop the environmental management system, 
● constantly develop processes and products in order to reduce their negative impact on the 
environment,  
● strengthen beneficial and ecological activities and reduce negative impact on the environment, 
● meet all requirements (including legal ones) and other requirements concerning environmental 
aspects. 
In addition, our InterPhone Service set-top box factory holds the following certificates: ISO 9001:2015 and 
ISO 14001:2015 as well as ISO 45001:2018 in the field of design and manufacturing of electronic equipment 
as well as PN-N-18001:2004 standard in the field of design and manufacturing of electronic equipment which 
was issued by BSI – British Standards Institution, while Polkomtel conforms with ISO 9001:2015 and ISO 
14001:2015 standards issued by DEKRA Certification. Details regarding ISO certificates are presented in the 
chapter E like education and pro-environmental activities.

142
Sustainability Report of Polsat Plus Group for 2021  
 
 
Performance 
The following indicators have been adopted to assess performance:  
● GRI 301-1 Materials used by weight and volume, 
● GRI 302-1 Energy consumption within the organization, 
● GRI 306-1 Water discharge by quality and destination, 
● GRI 306-2 Waste by type and disposal method, 
● GRI 302-4 Reduction of energy consumption. 
We exceed standards 
For years we have worked on issues related to environmental impact. The topics which are in the area of 
interest of Polsat Plus Group include among others: clean energy efficiency, green hydrogen, energy 
efficiency, ecologic products, renewable energy or waste reduction. 
Energy efficiency and investments in renewable energy sources are one of the most important environmental 
priorities of the Group. Therefore Polsat Plus Group has extended its strategy by a new business pillar based 
on production and sale of clean energy. According to the assumption of our Strategy 2023+, announced in 
December 2021, in the years 2022-2026 we plan to invest ca. PLN 5 billion in the development of zero- and 
low-emission energy sources with a view to achieving ca. 1,000 MW of installed production capacity from 
biomass, solar and wind farms, and thermal waste processing. We estimate that the implementation of our 
investment plans may contribute to the reduction of greenhouse gas emissions by over 2 million tons of CO2 
equivalent yearly. 
In 2021, Polkomtel, Plus network operator, signed a long-term agreement with ZE PAK Group for the delivery 
of green energy. The energy is produced by the biggest in Poland, newly constructed solar farm Brudzew 
with 70 MWp power generation capacity. Thanks to the concluded agreement Plus customers can use a 
network powered by green energy from the sun.  
The major Shareholder of Polsat Plus Group, Mr. Zygmunt Solorz, has initiated establishment of the Clean 
Poland Project Association (Stowarzyszenie Program Czysta Polska), whose goal is to undertake activities 
which would ensure that Poles will live in a healthy and clean environment. 
We strive to make sure that every set-top box manufactured in Polsat Plus Group’s factory is packed only in 
recycled packaging. In addition, in the interest of organizational efficiency, cost optimization and natural 
environment protection and conservation, we make sure that vehicles transporting equipment and other 
materials to the sales network are loaded in an optimum manner, which enables reduction of emission of 
carbon dioxide into the atmosphere. 
Cyfrowy Polsat constantly hands over its waste (packaging waste, electro-waste, batteries and other waste 
from operations) to specialized recycling firms, in which the waste is recycled or utilized. The documents 
which are intended for reprocessing at Cyfrowy Polsat are destroyed in a special heavy duty shredder. The 
output is successively shipped as waste paper for recycling. We enable our users to dispose electro-waste 
and used batteries in selected collection points on the premises of the company.  
In Polsat Plus Group we support good habits which, taking into account the size of our organization and the 
number of people employed, bring tangible changes: 
● we use two-sided copying and printing,  
● we switch off the lights when leaving a room,  
● we use the stand-by mode on computers while they are on,  
● we disconnect chargers once battery charging ends,

143
Sustainability Report of Polsat Plus Group for 2021  
 
 
● we use water rationally and are conscientious when using air-conditioning, 
● we no longer use disposable plastic cups and plates.

144
Sustainability Report of Polsat Plus Group for 2021

145
Sustainability Report of Polsat Plus Group for 2021  
 
 
6. Additional information 
6.1. About this report 
The ESG Report of Polsat Plus Group for 2021 meets the requirements of the Accountancy Act. The report 
has been developed on the basis of the Global Reporting Initiative – GRI Standards. It also constitutes  the 
fulfilment of the requirements of the Directive 2014/95/UE4 of the European Parliament and Council dated 
22 October 2014. 
[GRI 102-49] 
In 2021 this Sustainable Report of Polsat Plus Group we expanded with the Netia Capital Group. We tried to 
show all the data related to the economic, social and environmental area, as well as to present the key GRI 
indicators for 2020 and 2021. 
Due to the sale of 99.99% of shares in Towerlink Poland Sp. z o.o. (formerly Polkomtel Infrastruktura Sp. z 
o.o.), which is described in chapter 1 of this Report, entitled Our business, the data presented for that 
company are only for the period up to the sales date. 
The report for 2021:  
contains 71 GRI indicators (both numerical and descriptive) which discuss the basic figures, offerring insight 
into the profile of our operations and our approach to management and also includes the indicators related 
specific topics from the ESG (Environmental, Social, Governance) areas:  
 
it presents the Group’s key priorities in terms of Sustainable Growth Targets which are aligned with 
the pillars of the Group’s corporate social responsibility mission, 
 
it discusses the economic, social and environmental impact of the Group, 
 
it presents 49 best practices in the SDG area, 
 
it is available in two language versions: in Polish and in English, 
 
it is published in two versions (PDF and online). 
All of the Group’s non-financial reports which have been published to date are available on 
www.grupapolsatplus.pl website, in the “ESG Reports” bookmark. 
“The Sustainable Report of Polsat Plus Group for 2021”” presents the approach adopted by the key Group 
members (Cyfrowy Polsat, Netia, Polkomtel, Telewizja Polsat) to social, environmental and economic issues. 
It also summarizes our economic, social and environmental impact as well as our involvement in the 
implementation of best practices reflecting the UN Social Development Goals for 2021. 
The document is not subject to external verification. The auditor only examines the fulfilment of our reporting 
obligations. 
The participants of the internal verification process included the representatives of the Management Board 
as well as directors from respective business areas. The verification process also involved stakeholders (for 
more information see “Who are our stakeholders?” section). It is also the employees of Polsat Plus Group 
who were involved in the development of the report while the whole process was being coordinated by the 
Corporate Communication Unit in cooperation with Investor Relations Unit.

146
Sustainability Report of Polsat Plus Group for 2021  
 
 
6.2. Stakeholder guide 
INDEX GRI 
[GRI 102-55]  
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
Reporting principles and foundation 
GRI 101 
 
Reporting principles and foundation 
CORE 
yes 
130 
General disclosures 
Organization profile 
GRI 102 
102-1 
Name of the organization 
CORE 
yes 
10 
GRI 102 
102-2 
A description of the organization’s 
activities, brands, products and/or 
services 
CORE 
yes 
10,13 
GRI 102 
102-3 
Location of the organization’s 
headquarters 
CORE 
yes 
10 
GRI 102 
102-4 
Location of the organization’s 
operations 
CORE 
yes 
10 
GRI 102 
102-5 
Ownership and legal form 
CORE 
yes 
10 
GRI 102 
102-6 
Markets served 
CORE 
yes 
10 
GRI 102 
102-7 
Scale of the organization 
CORE 
yes 
9 
GRI 102 
102-8 
Information on employees and other 
workers of the organization 
CORE 
yes 
86 
GRI 102 
102-9 
Supply chain 
CORE 
yes 
65 
GRI 102 
102-10 
Significant changes to the organization 
and its supply chain 
CORE 
yes 
17 
GRI 102 
102-11 
Whether and how the organization 
applies the Precautionary Principle or 
approach 
CORE 
yes 
18 
GRI 102 
102-12 
Externally-developed economic, 
environmental and social charters, 
principles, or other initiatives to which 
the organization subscribes, or which it 
endorses 
CORE 
yes 
32,128, 
134 
GRI 102 
102-13 
Membership of associations and 
organizations  
CORE 
yes 
32, 134 
Strategy

147
Sustainability Report of Polsat Plus Group for 2021  
 
 
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
GRI 102 
102-14 
Statement from senior decision-maker  
CORE 
yes 
5 
GRI 102 
102-15 
Description of key impacts, risks, and 
opportunities 
CORE 
yes 
5, 18 
Ethics and integrity 
 
GRI 102 
102-16 
Organization’s values, principles, 
standards, and norms of behavior 
CORE 
yes 
88 
 
GRI 102 
102-18 
Governance structure of the organization, 
including committees of the highest 
governance body 
CORE 
yes 
10, 11 
Stakeholder engagement 
 
GRI 102 
102-40 
A list of stakeholder groups engaged 
by the organization  
CORE 
yes 
28 
GRI 102 
102-41 
Employees covered by collective 
bargaining agreements  
CORE 
yes 
101 
GRI 102 
102-42 
The basis for identifying and selecting 
stakeholders with whom to engage  
CORE 
yes 
28 
GRI 102 
102-43 
Approach to stakeholder engagement, 
including frequency of engagement by 
type and by stakeholder group  
CORE 
yes 
28 
GRI 102 
102-44 
Key topics and concerns that have 
been raised through stakeholder 
engagement, including how the 
organization has responded to those 
key topics and concerns, including 
through its reporting 
CORE 
yes 
131 
 
GRI 102 
102-45 
Including in the report entities included 
in the organization’s consolidated 
financial statements  
CORE 
yes 
130 
GRI 102 
102-46 
Process for defining the report content 
and the topic Boundaries  
CORE 
yes 
130 
GRI 102 
102-47 
List of the material topics identified  
CORE 
yes 
130 
GRI 102 
102-48 
Effect of any restatements of 
information given in previous reports, 
and the reasons for such restatements 
(e.g. mergers, acquisitions, change of 
base year/periods, nature of business, 
measurement methods) 
CORE 
N/A

148
Sustainability Report of Polsat Plus Group for 2021  
 
 
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
GRI 102 
102-49 
Changes in reporting 
CORE 
N/A 
145 
GRI 102 
102-50 
Reporting period  
CORE 
yes 
130 
GRI 102 
102-51 
Date of the most recent previous report 
(if any) 
CORE 
yes 
130 
GRI 102 
102-52 
Reporting cycle 
CORE 
yes 
130 
GRI 102 
102-53 
Contact point 
CORE 
yes 
130 
GRI 102 
102-54 
Claims of reporting in accordance with 
the GRI standards: Core or 
Comprehensive option 
CORE 
yes 
130 
GRI 102 
102-55 
GRI content index 
CORE 
yes 
146 
GRI 102 
102-56 
Organization’s policy and current 
practice with regard to seeking 
external assurance for the report 
CORE 
yes 
130 
Management Approach 
 
GRI 103 
103-1 
Explanation of the material topic and 
its Boundary  
CORE 
yes 
39, 53, 
131 
GRI 103 
103-2 
103-3 
The management approach and its 
components in the area of compliance 
with law and regulations  
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
Evaluation of the management 
approach in a given area  
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
The management approach and its 
components in the area of Human 
Resources  
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
Evaluation of the management 
approach in a given area 
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
The management approach and its 
components in the area of Education 
and training  
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
Evaluation of the management 
approach in a given area  
CORE 
yes 
39, 132 
GRI 103 
103-2 
103-3 
The management approach and its 
components in the area of Diversity 
and equal opportunity  
CORE 
yes 
39, 132 
Topic-specific disclosures 
Economic topics

149
Sustainability Report of Polsat Plus Group for 2021  
 
 
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
Economic performance 
GRI 201 
201-1 
Direct economic value generated and distributed 
(including revenues, operating costs, employee 
wages and benefits, donations and other 
community investments, undistributed profit and 
payments to providers of capital and government) 
 
yes 
9 
Indirect Economic Impact 
GRI 203 
203-1 
Infrastructure investments and provision of 
services to communities through commercial, 
in-kind and pro bono engagements. Impact 
of these activities on communities 
 
yes 
27, 43, 44, 
47,  48, 
49, 51,  
85, 103 
GRI 203 
203-2 
Identification and description of significant 
indirect economic impacts, including the 
scale and extent of impact 
 
yes 
27, 43, 44, 
47,  48, 
49, 51,  
85, 103 
Anti-corruption 
GRI 205 
205-3 
Confirmed incidents of corruption and 
actions  
 
yes 
135 
Violation of the principles of free competition 
GRI 206 
206-1 
Total number of legal actions regarding anti-
competitive behavior and violations of anti-
trust and monopoly legislations and their 
outcomes 
 
yes 
136 
Environmental topics 
Materials 
GRI 301 
301-1 
Non-renewable / renewable materials used 
by weight or volume 
 
yes 
78, 79, 80 
Energy 
GRI 302 
302-1 
Energy consumption within the organization, 
including fuel types 
 
yes 
76 
GRI 302 
302-4 
Reduction of energy consumption 
 
yes 
76 
Emissions 
GRI 305 
305-1 
Direct greenhouse gas emissions 
 
yes 
73, 74 
GRI 305 
305-2 
Indirect greenhouse gas emissions 
 
yes 
73, 74 
GRI 305 
305-3 
Other indirect greenhouse gas emissions 
 
yes 
73, 74 
Effluents and waste

150
Sustainability Report of Polsat Plus Group for 2021  
 
 
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
GRI 306 
306-1 
Total volume of water discharge by 
destination  
 
yes 
80 
GRI 306 
306-2 
Total weight of waste by type and disposal 
method 
 
yes 
80 
Social topics: 
Employment 
GRI 401 
401-1 
New employee hires and employee turnover 
 
yes 
87 
GRI 401 
401-2 
Benefits provided to full-time employees that 
are not provided to temporary or part-time 
employees 
 
yes 
89,138 
Occupational Health and Safety 
GRI 403 
403-1 
Percentage of workers represented in formal 
joint management-worker health and safety 
committees, which advise on occupational 
safety programs and monitor such programs  
 
yes 
101 
GRI 403 
403-2 
Rates of injury, occupational diseases, lost 
days and absenteeism, and number of work-
related fatalities 
 
yes 
101 
GRI 403 
403-3 
Workers with high incidence or high risk of 
diseases related to their occupation 
 
yes 
100 
GRI 403 
403-4 
Health and safety topics covered in formal 
agreements with trade unions  
 
yes 
101 
Training and education 
GRI 404 
404-1 
Average hours of training per year per 
employee  
 
yes 
97 
GRI 404 
404-2 
Programs for upgrading employee skills and 
transition assistance programs which support 
continued employability and facilitate the 
retirement process 
 
yes 
98 
GRI 404 
404-3 
Percentage of employees receiving regular 
performance and career development 
reviews by gender and employee category  
 
yes 
98, 100 
Diversity and equal opportunity 
GRI 405 
405-1 
Governance bodies and employees, by 
employee category, gender, age and other 
indicators of diversity 
 
yes 
11 
GRI 405 
405-2 
Ratio of basic salary and remuneration of 
women to men 
 
 
89

151
Sustainability Report of Polsat Plus Group for 2021  
 
 
GRI 
standard 
number 
Indicator 
number 
Indicator title 
Required at 
CORE level 
Is it marked 
in the 
Report? 
Page 
Non-discrimination 
GRI 406 
406-1 
Total number of incidents of discrimination and 
actions Yesen in this respect 
 
yes 
139 
Local communities 
GRI 413 
413-2 
Operations with significant actual and potential 
negative impacts on local communities 
 
yes 
83 
Customer health and safety 
GRI 416 
416-2 
Incidents of non-compliance with regulations and 
voluntary codes concerning the health and safety 
impacts 
 
yes 
112 
Marketing and labelling of products and services 
GRI 417 
417-3 
Incidents of non-compliance with regulations and 
voluntary codes concerning marketing 
communications 
 
yes 
127 
Customer privacy 
GRI 418 
418-1 
Substantiated complaints concerning breaches of 
customer privacy and losses of customer data 
 
yes 
112 
Socioeconomic compliance 
GRI 419 
419-1 
Non-compliance with laws and regulations in the 
social and economic area 
 
yes 
133 
Requirements of the Directive 2014/95/EU 
Description of the undertaking’s business model 
 
yes 
9, 27, 104 
Description of key risk management 
 
yes 
18 
Description of the policies, due diligence processes and key 
performance indicators pursued by the undertaking in relation 
to employee matters  
 
yes 
85 
Description of the policies, due diligence processes and key 
performance indicators pursued by the undertaking in relation 
to environmental matters 
 
yes 
27, 63, 85 
Description of the policies, due diligence processes and key 
performance indicators pursued by the undertaking in relation 
to anti-corruption and bribery matters 
 
yes 
136 
Description of the policies, due diligence processes and key 
performance indicators pursued by the undertaking in relation 
to respect for human rights  
 
yes 
27, 41 
We define human rights as: the right to the protection of private 
life, freedom from degrading treatment, right to non-
discrimination  
 
yes 
27, 41

152
Sustainability Report of Polsat Plus Group for 2021  
 
 
List of good practices 
# 
Sustainable 
Development Goal 
(SDG) 
Good practice title 
ESG field 
1 
SDG 7, 9 
Strategy 2023+ of Polsat Plus Group 
 
2 
SDG 3 
Integrated rescue system and “Rescue” application 
 
3 
SDG 3, 4 
25 years of Polsat Foundation 
 
4 
SDG 3 
Verano for children 
 
5 
SDG 3 
Polsat Foundation’s Center for rare diseases  
 
6 
SDG 3, 4 
#JESTEŚMYDLADZIECI(#WEAREHEREFORTHECH
IILDREN) Program 
 
7 
SDG 3 
St. Nicholas Day Commercial Block  
 
8 
SDG 3 
Gift packs in hospitals on the Children’s Day  
 
9 
SDG 4 
Great Board Game Tournament  
 
10 
SDG 1 
Christmas gift packs for children from orphanages 
 
11 
SDG 1 
Santa Claus Courier 
 
12 
SDG 3 
Christmas Home Workshops: DIY 
 
13 
SDG 3 
Polsat and Plus as titular sponsors Gdańsk Arena  
 
14 
SDG 3 
Development and promotion of Polish volleyball 
 
15 
SDG 13 
Integrated Environmental Management System 
 
16 
SDG 13 
New campaign of Clean Poland Program Association

153
Sustainability Report of Polsat Plus Group for 2021  
 
 
# 
Sustainable 
Development Goal 
(SDG) 
Good practice title 
ESG field 
17 
SDG 13 
„Czysta Polska” (Clean Poland) Program 
 
18 
SDG 13 
“Earth Festival. Stars for Clean Poland” concert in 
Polsat 
 
19 
SDG 13 
Ecological education in “Brawo Ty!” magazine of 
Polsat Plus Group 
 
20 
SDG 13 
 „Zwierzostan” show 
 
21 
SDG 13 
Ecological podcasts on Green Interia portal 
 
22 
SDG 13 
Polsat Plus Group using green solar energy 
 
23 
SDG 13 
Optimization of energy consumption by base 
transceiver stations 
 
24 
SDG 13 
Netia Data Center Mind 
 
25 
SDG 13 
Hydrogen-powered cars in car sharing service 
 
26 
SDG 13 
Digital signature on a table at points of sale 
 
27 
SDG 13 
Waste recycling 
 
28 
SDG 13 
Ecological set-top-boxes 
 
29 
SDG 13 
Cooperation under SI2PEM project 
 
30 
SDG 9 
New technology in Polsat Sports Studio 
 
31 
SDG 9 
5G network roll-out 
 
32 
SDG 9 
Development of LTE technology 
 
33 
SDG 4 
Cooperation with the Copernicus Science Centre

154
Sustainability Report of Polsat Plus Group for 2021  
 
 
# 
Sustainable 
Development Goal 
(SDG) 
Good practice title 
ESG field 
34 
SDG 10 
Services for the disabled 
 
35 
SDG 1 
„Nasz nowy dom” (Our new home) Program 
 
36 
SDG 10 
Support for disabled people and diversity 
 
37 
SDG 1, 3  
Charity goal of the “Your Face Sounds Familiar” show 
 
38 
SDG 10 
Polsat News with captioning 
 
39 
SDG 4, 5 
Etykomat (Ethics-related program) 
 
40 
SDG 9 
Crowd+ Program 
 
41 
SDG 4 
Academy of Knowledge 
 
42 
SDG 3, 4 
„Zdrowy TY” (Healthy YOU) in Academy of Knowledge 
Academy 
 
43 
SDG 3, 4  
Webinars concerning mental health 
 
44 
SDG 4 
PMO Zone 
 
45 
SDG 4 
Preonboarding and Onboarding for new employees 
 
46 
SDG 9 
Academy of Innovation 
 
47 
SDG 9 
Innovative Tuesdays 
 
48 
SDG 4 
Implementation of Percipio platform 
 
49 
SDG 3, 8 
Civil Defense Formation

155
Sustainability Report of Polsat Plus Group for 2021  
 
 
TABLE INDEX  
# 
Table title 
Page 
1 
Table 1. Supervisory Board 
11 
2 
Table 2. Management Board 
12 
3 
Table 3. Key ESG risk factors  
19 
4 
Table 4. Stakeholder map and forms of dialogue with individual stakeholder groups 
28 
5 
Table 5. Summary of the ESG strategy 
38 
6 
Table 6. Donations for Polsat Foundation from key donors in 2021 
48 
7 
Table 7. Sustainable Development Goals which are being implemented in Polsat Plus Group 
54 
8 
Table 8. Key priorities for the Sustainable Development Goals executed in Polsat Plus Group 
58 
9 
Table 9. Share of Polsat Plus Group’s Taxonomy-eligible revenues 
67 
10 
Table 10. Share of Polsat Plus Group’s Taxonomy-eligible operating expenses (OPEX) 
68 
11 
Table 11. Share of Polsat Plus Group’s Taxonomy-eligible capital expenses (CAPEX) 
68 
12 
Table 12. Potential impact of the 10 biggest threats to Earth on the business activities of Polsat 
Plus Group 
69 
13 
Table 13. Greenhouse gas emission (scope 1, scope 2 and scope 3) generated by Polsat Plus 
Group 
73 
14 
Table 14. Estimated avoided greenhouse emission levels achieved by Polsat Plus Group 
74 
15 
Table 15. Greenhouse gas emission generated by Polsat Plus Group customers 
74 
16 
Table 16. Total consumption of electrical power from own production or purchased, divided into 
electricity, heat in joules or their multiples 
76 
17 
Table 17. Total consumption of energy from own production or purchased, with division in into 
energy from renewable and non-renewable sources 
77 
18 
Table 18. Raw materials/materials consumed, according to weight (copy paper) 
78 
19 
Table 19. Raw materials / materials consumed , according to weight (Diesel, Aviation fuel, 
Gasoline) 
79 
20 
Table 20. Place of waste water disposal (in cubic meters) 
80 
21 
Table 21. Total weight of non-hazardous and hazardous waste, depending on the adopted 
procedure 
80-81 
22 
Table 22. Total number of employees, broken down into sex and tenure 
86 
23 
Table 23. Number of employees broken down into employment type (full-time vs. part-time) 
87 
24 
Table 24. Stuff turnover ratio 
87 
25 
Table 25. Remuneration of women in relation to remuneration of men in the same grading 
(men’s salary equals 100%) 
89 
26 
Table 26. Average number of training hours per employee by gender 
97

156
Sustainability Report of Polsat Plus Group for 2021  
 
 
# 
Table title 
Page 
27 
Table 27. Percentage of employees receiving regular assessments, performance and career 
development reviews, by gender and employee category 
98 
28 
Table 28. Injury, occupational disease, days lot and absence for work ratios as well as the 
number of fatal accidents 
101 
29 
Table 29. Representatives of Polsat Plus Group in industry organizations 
135 
30 
Table 30. Noted corruption incidents in Polsat Plus Group 
136 
Glossary 
4K – a technology offering very high display resolution (3840 x 2160 pixels), i.e. four times bigger than the 
Full HD format, translating into even higher contrast and better color rendering. 
5G – it is fifth generation mobile networks.  
AA1000SES STANDARD – a standard developed by the Institute of Social and Ethical AccountAbility 
outlining guiding principles for strategic management of the organization and its activities in the social and 
ethical area. 
ACCESS NETWORK – a set of such units which guarantee the required ability to carry telecommunication 
services between with SNI (Service Node Interface) and the UNI (User Network Interface). 
ACCOUNTING ACT – a Polish legal act which sets out the rules of accounting and financial and non-financial 
reporting. 
ARPU – average revenue per given unit generated in a given settlement period. 
AUDIENCE SHARE – the group of TV viewers watching a channel at a given time, expressed as the 
percentage of all TV viewers at the time. 
BACKBONE (CORE) NETWORK – a telecommunication network, including data network, carrying the 
biggest volumes of information. It usually interconnects smaller networks (local networks), work groups, 
switches and wide area networks (WAN). 
BUSINESS ETHICS – accounting for the moral aspects in business, i.e. using the solutions which reconcile 
the requirements of morality with a company’s strategic interest. Business ethics define the ethical standards 
of behavior, the norms, the values and the code of conduct in a company. 
BTS – a mast, transceiver station which, thanks to transmitting-receiving antennas establishing the radio 
coverage, communicates with terminals (mobile phones, modems) remaining in its operating area. 
CARBON FOOTPRINT – calculation of the overall emission of greenhouse gases during the full lifecycle of 
a product (an enterprise). It is expressed as the equivalent of carbon dioxide volume per functional unit of a 
product (CO2/functional unit). 
CHURN – termination of the contract with Customer by means of the termination notice, collections or other 
activities resulting in the situation that after termination of the contract the Customer does not have any active 
service provided in the contract model. Churn rate presents the relation of the number of customers for whom 
the last service has been deactivated within the last 12 months to the annual average number of customers 
in this 12-month period. 
CODE OF ETHICS – a document defining a set of basic values adopted by the company as a code of conduct. 
This document include also standards of conduct of the company and its employees towards various groups

157
Sustainability Report of Polsat Plus Group for 2021  
 
 
of stakeholders, consistently resulting from the adopted values. Contents of the Code of Ethics of a given 
company depend on many factors, both internal and external ones. 
CORPORATE GOVERNANCE – a set of rules concerning shareholders, governing bodies of the Company 
and their members, describing their internal and external relations. 
CSR – (z ang. Corporate Social Responsibility) according to PN-ISO 26000 standard, it is a responsibility of 
the organization for the impact of decisions and activities undertaken by it on the society and environment, 
through transparent and ethical behaviour in key areas.  
CSR GOOD PRACTICE – a voluntary activity being an expression of corporate social responsibility, going 
beyond the requirements defined by law and long-term in its nature. This includes business activities, 
programs or projects related to specific areas of the organization’s operations which are addressed to one or 
many groups of stakeholders, and their essence is linked to the social mission of the organization.  
CUSTOMER – natural person, legal entity or an organizational unit without legal personality who has at least 
one active service provided in a contract model. 
DATA CENTER – in reality a data center consists of multiple elements, such as routers, switches, security 
systems, mass memory, servers, controllers and many other IT components which are necessary to enable 
storing and processing of data as well as management of critical systems. 
DIALOGUE SESSION – a meeting with key internal and external stakeholders, during which they provide 
information, opinions and requests addressed to the organization. 
DIALOGUE WITH STAKEHOLDERES – it is an open communication by the company with groups and/or 
individuals who have direct or indirect impact on its activities. Honest, systematic dialogue is the basis of 
effective CSR policy, because information acquired thanks to such a form of communication plays a key role 
in defining strategic assumptions of the social responsibility at the level of the entire organization. Being 
aware of expectations of individual stakeholders, including them in the solution creation process helps in 
building trust in the company. 
DIVIDEND – part of Company's profit distributed to the shareholders. 
DONATION – a form of agreement in which the donor is obliged to provide a free benefit to the beneficiary, 
at the expense of the donator’s assets. The donation may be granted both by natural and legal persons. The 
subject of the donation may include real property and movable property, money as well as economic rights, 
whereas it may not include free provision of services. 
EBITDA – we define EBITDA as net profit (loss), as determined in accordance with IFRS, before depreciation 
and amortization (other than for programming rights), impairment charges and reversals on property, plant 
and equipment and intangible assets, net value of disposed property, plant and equipment and intangible 
assets, revenue obtained from interest, finance costs, positive (negative) exchange rate differences, income 
taxes and share of net results of jointly controlled entities. 
EMPLOYEE VOLUNTEERING – undertaking and supporting charity activities by the organization, with 
voluntary cooperation of people employed by it, for the benefit of non-governmental organizations (NGO) and 
other institutions specified by law. 
ENVIRONMENTAL IMPACT – impact of a given organization, through its activities, products or services, on 
the natural environment. 
EU TAXONOMY – Regulation (EU) 2020/852 on the establishment of a framework to facilitate sustainable 
investment, amending Regulation (EU) 2019/2088, called the EU Taxonomy. It is a system of uniform 
classification of actions supporting sustainable growth, aimed at supporting investors in their investment 
decisions.

158
Sustainability Report of Polsat Plus Group for 2021  
 
 
ESG – an acronym for environmental, social, governance. ESG provides a kind of framework for enterprise 
analysis, allowing for comparing of companies against their competitors based on certain specific measures 
from three main areas related to environment (E), society (S) and corporate governance (G). 
ESG STRATEGY OF POLSAT PLUS GROUP – sustainable growth strategy which accounts for the ESG 
factors – environmental, social responsibility and corporate governance. 
FTE – the abbreviation from English meaning "Full Time Equivalent." It is expressed as the hours worked by 
a full-time employee during a year. The FTE is most often used to convert the hours worked by several 
employees who work part-time to employees with full-time contracts. 
GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the 
protection of natural persons with regard to the processing of personal data and on the free movement of 
such data, and repealing Directive 95/46/EC. 
GLOBAL REPORTING INITIATIVE (GRI) – international reporting standard of responsible business and 
sustainable development for companies. 
GRI INDICATORS – indicators showing economic, environmental data and covering social aspects of the 
organization’s operations. 
HUMAN CAPITAL – the employees of a given company who contribute to the company’s operation and its 
development thanks to their specific knowledge, skills and talents. 
ICT SOLUTIONS – Information and Communication Technologies – it is a group of solutions which include 
transmission, collecting and processing of data in electronic form. Automation, digitization and development 
of the networks and of communications contribute the development of industrial intelligence. 
IPTV – technology which allows for sending television signal in IP-based broadband networks (Internet 
Protocol Television). 
ISO 9001 – defines the principles of quality management and describes the process-oriented approach in an 
organization’s operation. It also serves the purpose of improving the quality of services and assuring the 
stability of provision of these services to clients. 
ISO 14001 – ISO environmental management standard, which allows for building Environmental 
Management Systems based on the so-called process approach. A continues improvement of activities of a 
given organization is the basis for this standard. 
ISO 26000 – ISO standard which systemizes the knowledge in the area of Corporate Social Responsibility. It 
defines its framework and outlines its basic assumptions. According to ISO 26000, the area of corporate 
social responsibility includes: corporate governance, human rights, employment relations, protection of 
natural environment, relations with consumers and social involvement. At the same time, ISO 26000 clearly 
distinguishes between the terms of “sustainable development” and “social responsibility”, which are often 
used interchangeably. 
ISO 27001 – the standard which sets the rules of functioning of the information security system and which 
also defines the requirements in the areas of information security risk assessment and risk management. 
LTE – (Long-Term Evolution) - wireless data transmission technology, characterised by much higher transfer 
speeds, larger network capacity, and lower latencies than traditional technologies.  
NON-GOVERNMENTAL ORGANIZATION – a non-profit voluntary organization which acts outside 
governmental and political structures and functions for social issues and the public good. Its operations are 
largely based on voluntary work (NGO). 
ORGANIZATIONAL CULTURE – a set of norms, values, patterns of behavior, attitudes and assumptions as 
well as symbols which determine the way of thinking and acting in a given company and which set the 
standards of communication and conduct.

159
Sustainability Report of Polsat Plus Group for 2021  
 
 
REBRANDING – it is the process of transforming of all of a brand’s elements which are used while offering 
products and services, the quality of service and the methods of communication as well as the appearance 
of the logo itself. 
RGU (Revenue Generating Unit) – single, active service of pay TV, Internet Access or mobile telephony 
provided in contract or prepaid model. 
SET-TOP BOX – a device processing the encoded digital signal so that it may be received by a TV set. It is 
generally used to receive digital satellite, cable or online pay TV services. 
SFDR – (Sustainable Finance Disclosure Regulation) – a regulation imposing standards of disclosure of 
information regarding sustainable investments by the financial market participants (Regulation 2019/2088) 
which is intended to increase market transparency and prevent the so-called greenwashing. 
SHARE IN ADVERTISING MARKET – share of TV advertisement and sponsorship revenue of a given entity 
in the total revenue from TV advertising in Poland.  
SOCIAL ENGAGEMENT– deliberate participation of the enterprise / organization in social life. This may take 
various forms, e.g. charity activities, community investments, cooperation with social partners, children and 
adults education, cooperation with universities, sponsoring, participation in social campaigns. Not only 
engagement is what counts, but also an effective measurement and evaluation of these activities. Social 
engagement often contributes to solving local and trans-regional social problems. 
SOCIAL MISSION OF POLSAT PLUS GROUP – we pursue our social mission (#DigitalResponsibility) in the 
fields of safety, aid to children, education and promotion of sports. 
SOHO – Small Office, Home Office. 
SPONSORING – a joint obligation between two parties, a sponsor and beneficiary. The sponsor provides 
funds, material aid or services to the beneficiary in return for promotional services of the beneficiary. 
Sponsoring is a planned and conscious activity undertaken to develop a positive image of the company. It is 
often a part of the long-term marketing strategy of a business. 
STAFF TURNOVER – the process of movement of employees within the structures of an organization or 
outside it; it denotes replacement, hiring, laying off and voluntary leaves by employees. Staff turnover is 
calculated as "the sum of the total number of employees (FTE) leaving over the year to the total number of 
employees (FTE)". 
STAKEHOLDERS – persons or groups of persons interested in the activities of the organization, who have 
some influence over the organization, as well as persons who are affected by the activities of this 
organization. 
STRATEGY 2023+ OF POLSAT PLUS GROUP – a business strategy of developing the key segments of 
activity – Telecommunications (Plus network), Content (Polsat brand) and a new segment – Clean Strategy.  
SUPPLY CHAIN – a flow of materials, products, services and/or money from the development of a concept 
of product / service until the moment of its consumption by the customer and the receipt of payment by 
participants of the process. 
SUSTAINABLE DEVELOPMENT GOALS (SDG) - 17 goals of UN thanks to which in 2030 the society should 
live better, healthier and safer in social, environmental and economic terms. 
SUSTAINABILITY REPORT – a report which covers the environmental, social and governance issues while 
presenting a condensed view of the way an organization is managed and the results of doing business 
responsibly. 
TCFD (ang. Task Force on Climate-related Financial Disclosures) – Task Force’s recommendations regarding 
Climate-related Financial Disclosures.

160
Sustainability Report of Polsat Plus Group for 2021  
 
 
TEASERS – advertising which is realized in a process consisting of at least two-stages. During the first stage 
a message is sent which is intended to arouse a consumer’s interest, while the actual proper message is 
published in the second stage. 
Contact us 
[GRI 102-53] 
Should you have any questions regarding this publication, please contact us: 
raportcsr@cyfrowypolsat.pl 
www.grupapolsatplus.pl