Environment, 
Social and 
Governance 
(ESG) Report 2021
Sleep Country Canada Holdings Inc. 
Sleep Well. Stay Well.™

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Our Purpose: To transform
lives by awakening Canadians 
to the power of sleep
Welcome to our inaugural ESG report demonstrating our
commitment to provide safe, high quality sustainable sleep
solutions. We believe sleep is an essential component of
physical, mental and emotional wellbeing for all Canadians.
We are focused on ensuring we protect our planet while
acting equitably and fairly. As part of our commitment
to transparency, this report describes the progress we
are making to operate our business responsibly across 
our four key pillars: Sleep Well, People Well, Earth Well
and Govern Well.
Table of Contents
A Message from Christine. .  .  .  .  .  .  . . . . . . . 3 
A Message from Stewart. .  .  .  .  .  .  . . . . . . . 4
Who We Are. .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . 5
Being a Purpose-Driven
Sustainable Business. .  .  .  .  .  .  .  .  . . . . . . . . . . 6
Our Aspirations. .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . 7
Sleep Well. .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . 8
People Well. .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . 15
Earth Well. .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . 23
Govern Well. .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . 29
About This Report. .  .  .  .  .  .  .  .  .  . . . . . . . . . 32
Performance Data. .  .  .  .  .  .  .  .  .  . . . . . . . . . 33
Forward-looking Statements. .  .  .  .  . . . . 35

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Dear Shareholders,
We are proud to present you with our 
inaugural ESG report. 
As a purpose-driven company, we are 
committed to transforming lives through 
sleep and improving the wellbeing 
of Canadians, while working towards 
building an equitable and fair world and 
also ensuring we protect our planet for 
future generations. 
In 2021, we took an important step to 
formalize and embed environmental, 
social and governance considerations 
into our business strategy. We carefully 
reflected on the issues that matter and 
developed our four key pillars: Sleep 
Well, People Well, Earth Well and 
Govern Well.
While our strategy is new, its underpinnings 
are not. Sleep Well encompasses 
product innovation, dedicated customer 
service and championing sleep as an 
essential pillar of wellbeing. People 
Well focuses on talent attraction 
and retention and equity, diversity, 
inclusion and belonging (“EDI&B”) and, 
to support all our associates with a 
safe and respectful work environment. 
Earth Well concentrates on reducing 
our operational footprint and on our 
circular approach. Finally, Govern Well 
provides us with the foundation that is 
integral to our business which focuses on 
A Message from Christine
Christine Magee, Chair
accountability, risk management, ethics 
and integrity. Together, our pillars ensure 
that as Canada’s most trusted sleep 
brand and leading sleep retailer, we 
remain committed to meaningfully and 
positively supporting ESG.
We are pleased to once again be the 
recipient of accolades from Great Place 
to Work - one of the testaments to the 
effort, dedication and importance we 
place on the success and execution 
of these strategies. For 2021’s list, 
Sleep Country Canada/Dormez-vous 
earned the Best Workplaces in Retail 
& Hospitality designation, as well as 
the Best Workplaces in Ontario award. 
Endy received the Great Place to Work 
Award for the third year in a row, Best 
Workplaces in Retail and Hospitality, 
Best Workplaces for Start-ups, Best 
Workplaces for Today’s Youth and 
Best Workplaces Managed by Women. 
Congratulations to our leadership 
team and associates for these 
accomplishments.
We continued to make great strides on 
EDI&B with an emphasis on creating a 
workplace and Board that reflects the 
diverse views, skills and backgrounds of 
our communities. At the end of 2021, our 
three-year EDI&B strategy was in place. 
At our annual general meeting (“AGM”) in 
May 2022, we reported that 37.5% of our 
Board members are women, 75% of our 
Board committees are chaired 
by women and 25% of the Board are 
visible minorities. 
Under Earth Well, we improved our 
brand-defining mattress recycling 
program that has been in place for more 
than a decade, enabling us to service 
our customers, protect the environment 
and give back to the broader community. 
We continue to offer our customers 
certified exchange models (“CEM”) which 
are products that have been returned as 
part of our 100-night comfort guarantee 
program. This allows for gently-used 
models to be recycled or donated 
and to be diverted away from landfills, 
extending the life cycle of these products. 
In addition to our keen focus on the 
reduction and recycling of packaging for 
our products, we have our stewardship 
and recycling programs which we 
have expanded across the country to 
ensure we are responsibly disposing of 
recyclable material at our retail stores, 
warehouses and as part our white-glove 
delivery service to our customers.
As always, in 2021, we strove to Govern 
Well to ensure that we met the highest 
standards of ethics and integrity while 
delivering on our strategic plans. In 
addition to approving the new ESG 
strategy, the Board ensures that all 
ESG matters are addressed and 
reviewed each quarterly meeting.
We’ve come a long way since our first 
store opened in 1994 and I’m proud of 
what we’ve accomplished together. I 
would like to personally thank my Board 
member colleagues, whose commitment 
and expertise are greatly appreciated. 
We have full confidence in the leadership 
team at Sleep Country to serve our 
customers, support our associates and 
communities and ensure long-term value 
for all our stakeholders. Thank you to our 
shareholders for your continued support. 
We recognize and appreciate the trust 
you have placed in us.
Sleep well. Stay well.

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Dear Shareholders,
Our purpose of transforming lives by 
awakening Canadians to the power of 
sleep has never been more important. 
This is not a commodity that we sell, 
this has a transformative impact on 
people’s lives and underpins our four 
pillars – Sleep Well, People Well, 
Earth Well and Govern Well.
By focusing on Sleep Well, we improved 
our customer experience and introduced 
new innovative products – including the 
Endy solid wood bed, Casper’s cooling 
and hybrid mattress, Sleepout’s portable 
blackout curtains, Hush’s weighted 
blankets and mattress and other sleep 
essentials. In order to expand our 
customer touchpoints, we launched 
our strategic online partnerships with 
Best Buy and, in the first week of 2022, 
Loblaw. In addition to these channel 
innovations, the Endy mattress won the 
BrandSpark Most Trusted Mattress-in-
a-Box recognition and the Ottawa Life 
Magazine Award for Best Mattress in 
Canada in 2021.
As part of our commitment to 
People Well, I had the privilege of 
working alongside the outstanding 
leaders on our Inclusion Council as 
we developed our EDI&B strategy, 
conducted confidential listening 
sessions, a confidential demographic 
survey and training about unconscious 
bias, harassment and respect in the 
workplace. Soon after we offered 
this training, 96% of our outstanding 
associates completed it, a clear 
indication that our team is engaged 
and committed to fostering an inclusive 
and equitable work environment. 
The Earth Well pillar of our ESG strategy 
encourages everyone on our team 
to continually improve our efforts to 
minimize waste and set goals and 
medium-term targets to become a 
net-zero climate positive organization 
by 2040. In 2021, our recycling program 
diverted over 135,000 mattresses and 
foundations from landfills – with many of 
them going to charitable organizations 
to help families and children in need get 
a good night’s sleep. Currently, 91% of 
our mattresses and foundations contain 
sustainable materials. As we continue on 
our journey, we will focus on innovating 
with more sustainable products with the 
aim to protect our planet.
Beyond our partners’ commitments to
ESG and as part of our Govern Well 
approach, our Supplier Code of Conduct
asks our partners to confirm that their 
employees and subcontractors have fair 
working conditions at reasonable wages 
with no discrimination, harassment, 
slavery or forced labour. As part of 
governance, this year we refreshed the 
associates’ Code of Conduct which 
included ESG ambitions, reinforcing 
what we’re working to accomplish 
together. Embedded in our senior 
leadership team’s annual objectives 
are ESG specific goals to align with our 
corporate environmental and EDI&B 
strategy and to set annual benchmarks 
to measure our future progress.
We are fully committed to executing our 
ESG strategy – all while being driven by 
our purpose of awakening Canadians 
to the power of sleep. I want to thank 
everyone across the Sleep Country 
Canada, Dormez-vous, Endy and Hush 
teams for consistently providing our 
customers with world-class experiences. 
I also want to thank our partners, Board 
members and shareholders for supporting 
us as we transform lives by awakening 
Canadians to the power of sleep.
Sleep well. Stay well.
A Message from Stewart
Stewart Schaefer, President and Chief Executive Officer

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
A Leader in Sleep Retail
With our highly differentiated model of 
service, unmatched sleep ecosystem 
and expertise, superior brand trust and 
commitment to world-class customer 
experience, we strive to transform lives 
through sleep.
Founded in 1994 with four store fronts, 
we have grown to become Canada’s 
leading specialty sleep retailer with a 
national retail store network and multiple 
robust eCommerce platforms.
As at December 31, 2021, the Company 
had 285 corporate owned stores
and 20 warehouses across Canada.
Sleep Country Canada Holdings Inc. 
(“Sleep Country”) operates under retail 
banners: “Sleep Country Canada”,
with omnichannel operations in Canada 
excluding Québec; “Dormez-vous”
with omnichannel operations in
Québec; “Endy”, Canada’s leading 
direct-to-consumer online sleep 
solutions retailer; and recently acquired 
in Q4 2021 “Hush”, one of Canada’s 
fastest-growing digital retailers.
Who We Are
44
BC
39
AB
7
SK
7
MB
117
ON
61
QC
10
NS,PEI,
NB
Growing network
of 285 stores 
4 leading 
eCommerce platforms 
Our Sleep Ecosystem
Our leading omnichannel ecosystem where our customers 
can seamlessly purchase our innovative sleep products 
across our physical and digital touchpoints.
Elevated
sleep expertise
Vast product assortment
from the world's
leading sleep brands
Exceptional logistics
and stable supply chain
Partnerships 
with leading 
Canadian retailers
7 leading 
retail brands
20 warehouses
15+ mattress brands 
40+ sleep accessory brands
1,000+ 
Sleep Experts

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Being a Purpose-Driven Sustainable Business
What sustainability means to us
To us, sustainability is about how we 
embed environmental, social and 
governance considerations into our 
business to support wellbeing for all. 
As a leader in sleep for over 27 years, 
we understand the pivotal role sleep 
plays in overall health, especially given 
today’s demanding schedules, added 
responsibilities and increased feelings 
of stress and anxiety since the onset 
of COVID-19. With the addition of the 
changing economic climate and growing 
pressures related to social inequity, it is 
clear that Canadians need extra support. 
Understanding these new realities, our 
focus is on helping people enhance their 
overall health and wellbeing, driving 
positive social change and protecting the 
environment. We accomplish this through 
our four pillars: Sleep Well, People Well, 
Earth Well and Govern Well. 
We see a clear link between our Sleep 
Well strategy and good physical, mental 
and emotional wellbeing, which is crucial 
given that one in five Canadians will 
personally experience a mental health 
problem or illness by the age of 40. Our 
suppliers work with us to create the most 
advanced assortment of sleep solutions 
and we distribute them to customers and 
community groups through our sleep 
ecosystem. We aim to bring the best 
sleep solutions from around the world 
to help more Canadians get their best 
night’s sleep. 
Our People Well strategy helps us 
create a diverse, inclusive, respectful 
and equitable workplace that reflects 
the many communities where we live 
and work. We pay our associates fairly 
and have good working conditions 
that motivate them to deliver for our 
customers, support our growing business 
and volunteer at many nonprofits that 
work hard to make Canadian lives better. 
Together, we combat racism, prejudice, 
reduce gender inequality and foster a 
culture that inspires and supports people 
to grow personally and professionally. 
At the same time, we understand that the 
effects of climate change and waste are 
creating undue pressure on our planet 
and we need to focus on reducing our 
carbon footprint, using resources more 
efficiently and sourcing products more 
sustainably. Our Earth Well strategy 
focuses on a circular approach. Our 
long-standing program to reuse and 
recycle used mattresses and foundations 
successfully diverts waste from landfills. 
We partner with suppliers on their 
sustainably designed sleep solutions 
and we have a keen focus on diverting 
product packaging from landfills through 
our white-glove delivery service, where 
we take back our product packaging 
and dispose of it in a responsible manner 
through recycling programs. Additionally, 
to reduce our carbon footprint, we use 
algorithms to calculate the most efficient 
pathway when making our deliveries. 
These areas of focus allow us to act in 
a responsible manner to help protect 
our planet.
Leading our business with the highest 
standards of ethics and integrity is of 
the utmost importance. Our Govern 
Well strategy strives to always do what 
is right and ensure a culture of integrity 
across the organization. This ensures 
we are accountable to our stakeholders 
and the communities we serve, while 
giving our customers confidence in our 
products and services. We believe our 
success is inextricably linked to operating 
in a trustworthy and responsible way, 
driving shareholder value and meeting 
stakeholder expectations.
To us, this defines sustainability.
We believe sleep is an 
essential component 
of physical, mental and 
emotional wellbeing for 
all Canadians. We are 
focused on ensuring we 
protect our planet while 
building an equitable
and fair world.

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
We believe ESG is inextricably linked
to our purpose of transforming lives
by awakening Canadians to the power
of sleep. 
We engaged our leaders on ESG 
and reflected on what drives us as 
an organization. This led us to four 
key pillars: Sleep Well, People Well, 
Earth Well and Govern Well. 
Within each pillar, we have identified 
our strategic priorities and aspirations 
alongside a careful assessment of 
their importance to our stakeholders. 
This report provides an overview of the 
progress we have made in 2021.
Our Aspirations
Sleep Well
People Well
Earth Well
Govern Well
Areas of Focus
• Product Innovation
• Customer Experience
• Sleep Wellbeing
Areas of Focus
•  Compelling Associate
Value Proposition 
•  Equity, Diversity, Inclusion
and Belonging (EDI&B)
•  Health, Safety & Wellbeing
•  Community of Caring
Areas of Focus
•  Climate Impact
•  Sustainable Materials
•  Waste Management
Areas of Focus
•  Good Governance
•  Ethics and Compliance

Alignment with SDGs
Our Aspirations
Product Innovation: Providing
the world’s best assortment of 
sleep solutions 
Customer Experience: Creating a 
world-class customer experience 
with seamless physical and digital 
touchpoints
Sleep Wellbeing: Championing
a sleep movement to transform
lives through the power of sleep
Sleep Well
Our purpose of transforming lives by awakening Canadians to the 
power of sleep is what drives us as an organization. By providing 
the most advanced and innovative assortment of sleep solutions, 
including sustainable options and an unrivaled world-class customer 
experience, we are helping Canadians live healthier, happier lives.

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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Sourcing Ethically
In 2021, we created a new Supplier 
Code of Conduct (“Supplier Code”) 
which applies to all our mattresses 
and sleep solutions suppliers. The 
Supplier Code, which was led by our 
Environmental Steering Committee, 
focuses on the working and labour 
conditions of our suppliers, their factories 
and their subcontractors. Creating the 
new Supplier Code holds our suppliers 
accountable for the proper treatment 
of factory workers as well as their 
commitment to socially responsible 
manufacturing processes. Factories in 
high-risk countries must submit third-
party audit reports from accredited 
organizations to prove that they pay 
their employees fairly and provide safe 
working conditions. They must also show 
that they have considered social and 
environmental impacts of production, 
as well as effects on nearby communities. 
Upon review of a report, we may 
approve a factory for production, require 
improvements before potential approval 
or decide not to source from that 
factory or supplier.
Providing the Best Assortment
of Sustainable Sleep Solutions
We offer our customers the largest 
selection of mattresses in Canada and 
an assortment of sleep solutions including 
pillows, sheets, duvets and lifestyle bases 
to ensure every Canadian can achieve 
better tomorrows through better tonights. 
With our strategic partnerships, our 
customers have access to the world’s most 
relevant sleep brands such as Tempur-
Pedic, Serta, Simmons, Sealy, Kingsdown, 
Casper, Simba, Purple and more. Many of 
these brands use sustainable practices 
in their businesses and offer CertiPUR-US 
and/or Greenguard Gold certified products. 
Additionally, in 2021, we welcomed Hush 
and Sleepout to our family of brands further 
expanding our innovative product portfolio.
Accessing our
eCommerce Platforms
We began our eCommerce journey 
five years ago when we first sold our 
private brand Bloom mattress-in-a-box 
online. Now, we sell a wide assortment of 
sleep solutions through our eCommerce 
platforms for Sleep Country Canada, 
Dormez-vous, Endy and Hush, as well 
as through the Walmart, BestBuy and 
Loblaws marketplaces. In 2021, our 
eCommerce sales represented 23.5% 
of our consolidated revenues.
Product Innovation
91% 
Mattresses and 
foundations contain
sustainable materials
Our goal is to be 
Canada’s singular 
sleep partner and 
gateway to the 
world’s best sustainable 
sleep solutions 
through product quality, 
innovation and customer 
touch points.
Strengthening our
Sleep Ecosystem 
We have strategically been adding layers 
to our growing sleep ecosystem. 
As of December 31, 2021, we had a retail 
network of 285 stores and four leading 
eCommerce platforms where Canadians 
had access to our highly knowledgeable 
sleep experts who help our customers get 
their best night’s sleep. Additionally, we 
have wide-reaching digital partnerships 
with six leading retail brands. Over the 
past year, we’ve been expanding our retail 
and digital footprint to give Canadians 
access to the best sleep products 
wherever they choose to shop.  
In 2021, we expanded our marketplace 
partnerships to include Best Buy 
Marketplace and, in January 2022, we 
announced the Loblaws Marketplace 
partnership. We also announced 
an innovative new retail and digital 
collaboration with Casper, becoming 
the exclusive provider in Canada of six 
of their award-winning mattresses.

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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Simba uses their engineering expertise to use 
the most environmentally responsible materials 
in their products. They use siliconized fibers 
from plastic bottles in their duvet fill and their 
mattresses are made from 100% recyclable 
materials. Their textiles are OEKO-TEX certified 
– a safeguard against harmful substances and 
all the foams they use are CertiPUR-US certified. 
Additionally, their packaging boxes are made 
from FSC approved cardboard that is made 
from 60% recycled material and their plastic 
wrap contains 40% recycled content. Simba’s 
factories also have a zero waste to landfill policy, 
so all the materials are either recycled or reused.
Coming in 2022 to our retail network is the 
Simba Green (Organic 3000) mattress, which is 
both organic and sustainable using the highest 
quality, ethically sourced organic components. 
Additionally, the organic components are Global 
Organic Latex Standard (“GOLS”) certified and 
GOTS certified. The whole mattress and its 
packaging is Global Recycling Standard (“GRS”) 
certified and 100% recyclable so customers can 
be confident that the mattresses will not go into 
a landfill or cause damage to the environment.
Accessing Best-in-Class Sleep Solutions
Through channel and product innovation, we are expanding our physical and digital 
footprint to provide customers with seamless access to the best sleep products.
Expanding Sleep Solutions through 
Innovation and Acquisitions
We offer a range of sleep solutions 
including lifestyle adjustable bases, 
boxsprings and frames, pillows, sheets, 
duvets, weighted blankets, quilts, 
blackout eye masks, mattress and pillow 
protectors, duvet covers and mattress 
toppers. With our investment in Sleepout, 
we now offer portable blackout 
curtains, sustainably designed with 
premium Greenguard and OEKO-TEX 
certifications. With our Hush acquisition, 
an additional selection of cooling 
blankets, pillows and blackout eye masks 
are available.
Providing Airy Breathable Bedding
Our product offerings present customers 
with multiple choices of airy breathable 
bedding produced from materials such 
as sustainable bamboo and organic 
cotton. One of our key products, with 
a 4.8/5 rating from customers’ reviews, 
is our Global Organic Textile Standard 
(“GOTS”) certified Endy sheets that are 
made with lightweight and airy 100% 
organic cotton in a sateen weave to 
provide customers a better night’s sleep.
Innovating Sleep Products
We continue to expand our mattress 
offerings with innovative choices as part 
of our wellbeing promise. The concept 
of sustainability is inspired in Simmons’ 
Harmony mattress collection. Each 
Harmony mattress contains 50 plastic 
bottles harvested from the ocean. 
Meanwhile, our Endy and private
brand – Bloom mattresses as well as other 
brands we offer such as Purple, Simba 
and Casper are low VOC mattresses 
and produced using foam certified by 
CertiPUR-US because it’s made without 
toxic substances. Additionally, each 
Casper mattress is made from up to 
121 recycled water bottles.
We also offer accessories such as the 
Endy and Casper foam pillow that are 
certified CertiPUR-US.
Product Innovation

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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Customer Experience
Deepening Customer 
Relationships
We have a relentless focus on delivering 
an exceptional customer experience 
by strengthening how we serve new 
customers and deepening relationships 
with existing ones.
In 2021, in addition to the expansion 
of our channel offerings, we expanded 
our relationship with Walmart Canada 
to launch 10 pilot Sleep Country/
Dormez-vous express stores within their 
retail locations across Ontario and 
Quebec. Each 500 square foot express 
store offers cash-and-carry products 
such as mattresses-in-a-box, sheets, 
pillows and headboards, along with 
eight or nine traditional mattresses 
for customers to test. These storefront 
opportunities further expand our 
touchpoints with our customers and 
provide them with a one-stop shop 
for their sleep needs thereby 
increasing the likelihood for cash-
and-carry transactions.
No matter the channel 
or touchpoint our 
customers choose, we are 
committed to delivering 
an exceptional customer 
journey that can 
anticipate, adapt and 
evolve with our customers 
of today and tomorrow.
1000+
Sleep Experts served
close to 1+ million customers
$215+ million 
Sales through our 
eCommerce platforms
4.9/5 
Rating earned from 
customer reviews on our 
Bloom and Endy mattresses

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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Creating an Engaging 
Digital Experience 
We have fostered a digital-first mindset 
and changed the way we market, 
merchandise and interact with our 
customers. We updated our eCommerce 
platforms to provide customers access 
to all our products online that they would 
find in a Sleep Country Canada/Dormez-
vous store. Additionally, we expanded our 
online offerings with our evolving dropship 
program allowing customers access to 
a wider selection of sleep solutions from 
brands such as Nautica, Eddie Bauer 
and Laura Ashley. Our drop ship program 
allows us to offer our customers more 
products while reducing our carbon 
footprint – our suppliers ship products 
directly to our customers, eliminating the 
transportation to and from our warehouses 
and retail network. This program ensures 
lower inventory on hand across our 20 
warehouses and 285 stores, less product 
handling and reduced overhead costs 
thereby improving the Company’s 
profitability while serving our customers 
with best-in-class products from around 
the world.
In addition, we have made investments 
by expanding our eCommerce platforms 
to include Endy and Hush. We also entered 
into partnerships with other national 
retailers - Walmart, Best Buy and Loblaw – 
to offer a selection of our products on 
their eCommerce marketplaces, allowing 
more customers to digitally access our 
sleep products.
Furthermore, similar to our stores, 
customers have access to sleep experts 
digitally, through chat and phone, that 
can provide them with sleep expertise 
and help them get their best night’s sleep.
Delivering a Convenient
Courteous Service
We offer delivery seven days a week 
within a specified three-hour time frame. 
To reduce our carbon footprint, all routes 
are algorithmically optimized to calculate 
the most efficient pathway; this ensures 
we meet our specified service window 
and do so in a responsible manner for 
our planet. Our delivery personnel are 
uniformed, wear shoe covers to protect 
the customer’s home and are trained
to be courteous. New mattresses are 
set up and the packaging materials 
are removed, collected and disposed 
of responsibly through our recycling 
and stewardship programs across the 
country. As part of our commitment to 
meaningfully and positively support our 
environment and our communities, we 
offer a service to take customers’ used 
mattresses and donate or recycle them.
We also focus on the reuse element of our 
product life-cycle. Under our 100-night 
comfort guarantee, customers have the 
option of exchanging their purchased 
mattress for a new one that better 
fits their needs. Through our certified 
exchange model program, the returned 
products go through a rigorous, multi-
step quality assurance process whereby 
products are inspected, disinfected and 
sanitized to comply with all health and 
safety regulations under the Technical 
Standards and Safety Authority (“TSSA”). 
These products are clearly labelled with 
a yellow tag stating the process and 
certification under the TSSA and they 
are sold at a discount to our customers. 
Products that do not pass our stringent 
inspection for resale are donated to local 
charities or recycled through our recycling 
program. In 2021, we collected over 
165,000 mattresses from our customers, 
of which 18% were donated to charity 
and 82% were recycled. Additionally, 
in 2021, we diverted from landfills and 
repurposed over 39,000 mattresses that 
were exchanged as part of our 100-night 
comfort guarantee.
Customer Experience

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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Sleep Wellbeing
Owning the Conversation
Around Sleep Wellbeing
As a leader in sleep, we celebrated 
World Sleep Day in 2021 and 2022 
to motivate actionable change on 
sleep and raise awareness about the 
importance of sleep. 
As part of World Sleep Day in 2021, we 
partnered with SleepScore Labs to take 
an in-depth look at how Canadians 
sleep. The study found many Canadians 
to be sleep deprived, reinforcing the 
immediate need to take active measures 
to prioritize sleep. 
As part of our wellness campaign, 
we partnered with Well.ca through 
a content and education-focused 
approach that promoted the role both 
brands can play in healthy sleep habits. 
We also hosted an Instagram Live event 
featuring inspiring conversations about 
the importance of sleep as an essential 
component of health and wellness 
with special guests, including Well.ca 
expert Samantha Piechota. Additionally, 
we partnered with tennis star Bianca 
Andreescu for a television and digital 
campaign called “There’s No Dream 
Without Sleep” promoting the need for 
rest after a hard workout and to achieve 
your peak performance.
We have a clear vision 
and focus of championing 
sleep as the key to 
healthier, happier lives, 
which we believe is
an essential pillar of 
physical, mental and 
emotional wellbeing.

Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
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In 2022, we had our most integrated 
360-degree marketing campaign 
across multiple channels championing 
the importance and power of sleep. 
We partnered with Canadian Mental 
Health Association (CMHA) to reinforce 
our message about the role of sleep 
in physical, mental and emotional 
wellbeing and made a $100,000 
donation to CMHA. Our World Sleep 
Day campaign generated overwhelming 
success in the marketplace with 
106 million PR impressions and 6.3 million 
social impressions.
Fostering Better Sleep Habits
To encourage Canadians to take better 
care of themselves, we launched our 
#MySleepPromise campaign–inspiring 
all Canadians to make a Sleep Promise 
to themselves. Recognizing that 
everyone’s sleep is unique, we built the 
Sleep Promise on the idea that small, 
attainable steps will eventually transform 
into healthy habits. For some, this could 
be reducing screen time before turning 
in, creating a relaxing bedtime ritual, 
or calming your mind by going out in 
nature before bed. We also released 
five simple tips to help Canadians 
get their best sleep: calm your mind, 
make your bedroom a sleep sanctuary, 
say goodbye to blue light, maintain a 
consistent sleep schedule and establish 
a bedtime ritual.
Sleep Wellbeing

Our Aspirations
Compelling Associate
Value Proposition:
Recruiting and retaining the most 
talented people, developing their 
skills and empowering them to
be successful
Equity, Diversity, Inclusion
and Belonging (EDI&B):
Building an inclusive, respectful 
and diverse workplace where every 
person feels they belong
Health, Safety & Wellbeing: 
Creating a safe environment and 
fostering a culture of wellbeing 
Community of Caring:
Transforming lives and giving
back to communities
Alignment with SDGs
People Well
The wellbeing of our associates is critical to the success of our 
business. We strive to be inclusive and accessible; to attract and 
retain exceptional talent from diverse backgrounds; to provide all 
associates with a safe, respectful work environment where they 
feel valued; and to support and empower associates to serve our 
customers thoughtfully with enthusiasm and care.

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Compelling Associate Value Proposition
We strive to be an 
employer of choice, 
recruiting and retaining 
the most talented people, 
developing their skills
and empowering them
to be successful. 
Attracting Talent for Success
Our motto, “A career worth getting out 
of bed for”, is a direct reflection of our 
caring and rewarding work environment. 
We are committed to being an employer 
of choice by attracting the best people 
and empowering them to feel motivated 
every day to deliver for our customers 
and support our growing business. 
In 2021, we attracted over 200 net new 
hires at Sleep Country Canada/Dormez-
vous, Endy and Hush, many of whom 
were referred to us by our associates, 
or from local educational institutions. 
Our proud associates are our strongest 
advocates to attract top and diverse 
talent to our teams.
Developing Leaders
Over the past year, we continued to 
focus on developing skills at every level, 
from associates who are just beginning 
their careers through to our most senior 
leaders. We tailored our mandatory 
sales expertise and leadership training, 
broadened the perspectives of our 
associates, offered tools to build 
leadership and managerial capabilities 
and equipped our associates with the 
tools to live our purpose and values.
79%
Associate engagement rate
99%
Completion of skills
development training
34,000+ 
Hours of training
In 2021, we launched our mandatory 
EDI&B training. Sleep Country Canada/
Dormez-vous learning and development 
mainly took place via Sleep University 
(our online learning platform) and video 
conferences to deliver best-in-class 
internal sales training and development. 
Additionally, we added LinkedIn Learning 
to our toolkit to provide associates 
access to 9,000 new courses offered 
in both official languages which is 
also available on mobile devices 
and podcasts. Endy uses a variety of 
different learning platforms and has 
focused on leadership development and 
EDI&B learning for all associates.
Recognizing Performance
We are committed to providing fair 
rewards and compensation packages 
that are attractive, competitive 
and recognize performance. Sales 
associates’ compensation is comprised 
of commissions and bonuses that 
are based on various performance 
measures. Non-sales associates earn a 
fixed base salary and can earn annual 
merit increases and quarterly or annual 
bonuses based on various performance 
measures. All full-time employees 
have access to our group benefit plan 
including medical, vision and dental 
benefits, as well as, a wellness credit 
for each employee which allows our 
associates to recoup costs from a wide 
range of wellness-related expenses. 
The Company also provides a matching 
program to eligible associates making 
RRSP contributions as part of our 
deferred profit sharing plan (“DPSP”) 
program. In 2021, the Company made 
$1.6 million in contributions on behalf 
of our employees. Additionally, we also 
established an enhanced employee 
purchase plan for our sleep products to 
help ensure our associates can achieve 
their best possible sleep.

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Associate Engagement: 
Getting Feedback From Associates
In 2021, we launched a holistic approach 
to measuring associate engagement, 
to better inform how we motivate our 
associates to support our purpose and 
vision going forward. We created the 
questions based on our strategy, purpose, 
vision and talent objectives to determine 
the key drivers of engagement and 
high performance. 
Our overall engagement was 79%, six 
full points ahead of the North American 
retail benchmark and we scored above 
the retail benchmark across 96% of the 
survey’s categories. Additionally, we 
captured 1,989 comments, with 54% 
of respondents leaving at least one 
comment, well above the average of 33%. 
We aggregated the insights into major 
organizational themes, which we then 
shared with each department to guide 
our continuous improvement efforts.
In early 2021, we leveraged external 
EDI&B experts to lead confidential 
listening sessions with our associates. 
The anonymized feedback helped us 
recognize which of our practices support 
an inclusive workplace culture and define 
opportunities for improvement. Specifically, 
the feedback helped shape our EDI&B 
strategy and identified key initiatives, 
such as our learning programs, Associate 
Inclusion Meetings and the formation of 
a CEO-led Inclusion Council. 
We are confident that this new engagement 
approach will enhance our ability to have 
better two-way communication with 
our associates and help us build on our 
strengths as we continue to grow.

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Equity, Diversity, Inclusion and Belonging (EDI&B)
We aim to be a diverse, 
inclusive, respectful and 
equitable workplace – 
one that reflects the
many communities
where we operate and 
with whom we work – 
where all associates feel 
they belong.
Strengthening 
Inclusive Leadership 
In 2021, as part of our EDI&B journey, we 
convened a CEO-led Inclusion Council 
with seven senior leadership members 
dedicated to increasing understanding, 
promoting awareness and holding 
leaders accountable for creating a 
more diverse organization. In Q4 2021, 
the Inclusion Council and our Board 
approved our EDI&B strategy and three-
year roadmap. The council provides 
regular updates on our progress to all 
associates, leadership and our Board.
We also focused on internal 
communication with our associates, 
ensuring a transparent approach to 
EDI&B topics such as days of recognition, 
making a safe and trusted space for 
conversation and learning to further 
evolve our culture.
Establishing Associate
Resource Groups
We continue to take active steps to 
create a respectful work environment 
where everyone feels fully supported in 
being their authentic selves and where 
diversity and inclusion is championed 
every day at all levels of the organization. 
In 2021, to embed our inclusive culture, 
we launched three associate resource 
groups, encouraging associates with 
common characteristics – such as race, 
gender, disability, sexuality or any other 
defining life experience – to discuss, 
share ideas and learn from each other.
Promoting Awareness 
and Understanding
In 2021, we continued to make EDI&B 
a top priority by investing in our 
associates’ personal learning and 
discovery, curating mandatory learning 
for all associates, which focused on 
emphasizing the importance of diversity 
and inclusion to the success of Sleep 
Country. We empowered our associates 
to appreciate different perspectives, 
uncovering unconscious bias, while 
reinforcing behaviours consistent with our 
values. 98% of our associates completed 
our enhanced EDI&B learning program. 
As a further investment in our leaders, 
we asked the Canadian Centre for 
Diversity and Inclusion to conduct 
in-depth training about unconscious 
bias and inclusive leadership that 
built on the concepts introduced 
in the mandatory courses. We also 
updated our harassment and respect 
in the workplace training and made it 
mandatory for all associates across the 
country by incorporating it into our 
Code of Conduct. 
Top: Participating at Pride Month
Below: We were proud to 
participate at the National Day of 
Truth and Reconciliation
Our Endy team has been especially 
active in this space, supporting 
team learning through a variety of 
means, including workshops and 
“Belonging Moments” established to 
drive awareness and build deeper 
understanding across their team.
98%
Associates trained on 
diversity, harassment and 
respect in the workplace
48%
Women leaders in our workforce
24%
Self-identified visible 
minority leaders

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Creating A Strong Culture of Belonging
How would you describe the culture
at Sleep Country?
Sleep Country has an incredibly strong and 
inclusive culture – something quite magical 
that’s grown over the course of our existence. 
When people join our company, they seldom 
leave; the average tenure in our company 
is approximately 7.2 years. We have deeply 
invested associates who are passionate about 
championing the power of sleep to all 
Canadians. In our 2021 engagement survey, 
82% of our associates said they felt like they 
belong, a score that is best-in-class amongst 
our North American retail peers.
What do you do to create
a supportive environment?
There’s a strong leadership style and clear 
sense of ownership around connection and 
relationships at our Company; a deep-rooted 
sense of personal accountability. Over half 
of our associates are sales associates. Our 
high-motivation culture emphasizes associate 
ownership of goals, targets, development
(both personal and professional) as well as 
supporting one another.
Our deep belief in recognizing top performers 
through promotion from within Sleep Country 
also means that many associates in 
management are extremely aware of the 
realities of sales and very supportive of sales 
associates. Our compensation model is very 
competitive and associates feel attached 
to the greater good of sleep. 
As our business evolves, we continue to attract 
curious, passionate and purpose-driven 
associates who see Sleep Country as a 
fantastic place to learn and grow their careers. 
We also understand the importance of our 
investment in associate development; over 
the past 20 months, we’ve shifted away from 
in-person training and evolved to online 
learning platforms. We’ve engaged with 
LinkedIn Learning and other platforms so that 
our associates can train wherever they are. 
They can listen to podcasts, watch videos 
and do other learning exercises at their 
own convenience.
What are the next steps
for cultivating belonging?
As our business continues to grow, the lead­
ership style and emphasis on building lasting 
relationships remains strong. Over the next few 
months, we will be introducing our updated 
values which our associates helped design, and 
implementing a revamped recognition program 
to support these new values and tie back to 
our purpose and our vision. We believe this will 
be an important part of our associate value 
proposition for years to come.

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Health, Safety & Wellbeing
We aim to foster a culture 
that inspires and supports 
our people to grow and 
perform in a safe and 
healthy way, putting their 
wellbeing as a key focus.
Reinforcing a Strong 
Safety First Culture
Over the past year, we continued to 
embed a strong safety culture in our 
day-to-day operations. We hired a 
dedicated National Health and Safety 
Manager to drive a preventive risk 
management approach across our 
business. We strengthened our team of 
health and safety champions from across 
the country forming a newly convened 
National Health and Safety Committee. 
Together, the Committee meets 
monthly to review our health and safety 
performance, share lessons learned, 
determine training needs and support 
effective implementation. By elevating 
safety awareness in this way, we believe 
we can further improve incident rates 
and learn from experiences to continually 
strive to be better in this area.
Focusing on Risk 
Prevention Awareness
We proactively monitor safety incidents 
and are focused on addressing high 
consequence hazards. Given the 
nature of our business, most of our 
prevalent risks occur when making home 
deliveries or while moving products 
in our warehouses – from strains and 
sprains to slips and falls. We conduct 
regular musculoskeletal assessments 
for key roles that require oversight and 
ensure associates remain aware and 
well-trained about avoiding risks and 
hazards at work.
In 2021, we continued to provide 
ergonomic training to promote safe 
behaviours when lifting heavy products. 
We also added two updated health 
and safety training modules and our 
associates were 100% in compliance 
with our LinkedIn Learning training, which 
associates are required to successfully 
complete annually. 
Monitoring and
Reviewing Performance 
We have always tracked health and 
safety incidents with the intention to 
reduce risk. In 2021, we improved our 
capability to do so in real-time across 
all our locations with eCompliance, a 
new reporting software that can track 
accidents and incidents on both mobile 
and desktop devices. We also used the 
software to track and manage assets 
so that associates could seamlessly and 
efficiently record and share safety risks.
5,200+
Hours of health, safety
and wellness training
2.1 Days
Lost time at our warehouses 
and retail store locations
100%
Compliance with two-part
health & safety modules
on LinkedIn Learning
Supporting the Wellbeing of Our Associates
We are committed to providing a work 
environment where people feel physically, 
mentally and emotionally well, especially 
during the challenging COVID-19 health 
crisis. Associates have access to a range of 
wellbeing benefits:
•	 Consult+: Access to virtual health 
professionals for non-urgent medical
care 24/7
•	 Inkblot: Live video mental health 
counselors
•	 Associate Assistance Program: 
In-person services for associates,
spouses and children. 
The continuing COVID-19 pandemic challenged 
us to ensure that the health and safety of our 
teams remained protected, even as facilities 
opened up. In 2021, our measures included 
screening, physical distancing and policies 
for working at home, isolating, three hours of 
paid leave to get vaccinated and voluntary 
rapid antigen tests for associates in high-risk 
sites. We are grateful for the cooperation and 
responsibility our associates demonstrated 
during the course of the pandemic.

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Community Caring
Through our Sleep 
Country Cares Program, 
we are living our purpose 
to transform lives
and give back to 
the communities 
where we live, work 
and do business.
Promoting Wellbeing
for Canadians
Every year, we partner with the World 
Sleep Society to promote World Sleep 
Day. In 2021, we gave out prizes to 
encourage action towards sleeping 
better and offered associates a week 
of online yoga and meditation classes. 
We also donated the proceeds from 
plush Serta Sheep sales during the 
month of May to the Canadian Mental 
Health Association (CMHA) to support 
their services and programs to over 
1.3 million Canadians.
We continued our long-time sponsorship 
of children’s hospital foundations in 
2021, with $80,000 in monetary and 
in-kind donations. We sponsored 
the Caring for Kids Radiothon at the 
Montreal Children’s Hospital for the 
16th consecutive year and we were a 
presenting sponsor in the 100 Hours for 
the Kids Radiothon for the IWK Hospital 
Foundation in Halifax. The money raised 
at both events went to hospital research, 
patient care programs, infrastructure 
improvements, surgical equipment and 
supplies, including wireless smart beds 
and side rails.
Supporting Vulnerable
Communities
Every year, we donate mattresses 
and sleep solutions, including 
blankets, frames, pillows and sheets 
to communities in need. In 2021, we 
reached over 71 charities, including 
hospitals, women’s shelters and charities 
dedicated to helping homeless and 
impoverished people. Our support to 15 
shelters across Canada reached 230 
families with 160 mattresses and 600 
sleep solutions donations.
We also partnered with World Vision 
Canada to send $190,000 worth of sleep 
solutions to approximately 275 families 
in need after a major earthquake and 
subsequent flooding devastated Petit-
Trou-de-Nippes, Haiti in August 2021.
Empowering Indigenous People
Almost 600 mattresses went to First 
Nations families in Saskatchewan 
through a five-way partnership with the 
Indigenous Christian Fellowship, Eagle 
Heart Centre, Gathering Place through 
the Regina Treaty/Status Indian Services 
and Prairie Spirit Connections. Many of 
the recipients struggled with housing 
after moving from their communities to 
larger urban areas.
$875,000+
Cash and in-kind donations 
invested into communities
71+
Charitable and non-profit 
organizations supported
Improving Challenging Conditions 
During COVID-19
Our giving program has helped at-risk and 
vulnerable communities impacted by the 
COVID-19 pandemic with safe and secure 
sleeping environments. Our commitment 
to donate up to $1.7 million worth of 
mattresses and sleep essentials helped 
improve the challenging conditions faced 
by homeless shelters, community living 
programs and other organizations under 
severe strain. We also helped hospitals 
and care facilities establish temporary 
rest and sleeping arrangements for 
frontline medical personnel. Through Endy’s 
Healthcare Heroes Giving Campaign, we 
donated over 300 mattresses to more than 
80 hospital call rooms across Canada.

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We fund, support and partner with local organizations to contribute 
to the health and wellbeing of communities. From coast to coast, 
these are just some of the local organizations we donated to in 2021.
Furniture Bank, Toronto –
Gave 400 additional people a 
comfortable place to sleep by 
expanding our partnership to include 
gently used sleep solutions, such as 
sheets and pillows.
National Nurses Week, 
Calgary, Kelowna and 
Saint-Catharines –
Donated mattresses 
and sleep solutions
IWK Hospital Foundation, Halifax –
Sponsored the 100 Hours for the Kids 
Radiothon, which raised $276,000.
Families in Crisis, 
British Columbia –
Helped families 
impacted by flooding 
with sleep solutions. 
First Nations Families, Saskatchewan –
Contributed almost 600 mattresses 
through a five-way partnership with the 
Indigenous Christian Fellowship, Eagle 
Heart Centre, Gathering Place through 
the Regina Treaty/Status Indian Services 
and Prairie Spirit Connections.
Montreal Children’s Hospital –
Sponsored the Kids Radiothon, 
which raised more than $1.3 million.
Our Mattress Recycling
Program continues to grow –
The used mattresses we collect from 
our customers are first inspected for 
quality. Those in good condition
are cleaned and donated to charities, 
helping communities in need. In
2021, we successfully donated over 
30,000 mattresses and foundations 
to Canadians in need.

Alignment with SDGs
Our Aspirations
Climate Impact: Becoming net zero 
climate positive by 2040.
Sustainable Materials: Encouraging 
the use of sustainable materials.
Waste Management: Minimizing 
waste by reducing, reusing and 
recycling materials.
Earth Well
We are committed to meaningfully and positively supporting 
environmental sustainability. By reducing our footprint, using 
resources more efficiently and working with others to tackle these 
challenges, we can improve our products in a way that promotes 
and protects the health and wellbeing of our ecosystem.

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Climate Impact
We are focused on 
decarbonizing our 
operations in alignment 
with our goal of 
becoming net zero 
climate positive 
by 2040.
Improving Building 
Energy Efficiency
We continued to explore opportunities 
to decarbonize our operations, focusing 
on initiatives to improve energy 
efficiency at our stores and warehouses. 
We incorporated energy efficiency into 
our real estate portfolio, including the 
design of new store prototypes.
For example, in 2021, we launched a pilot 
initiative at three locations connecting 
AI enabled technologies to HVAC and 
lighting equipment at our warehouses 
and retail locations. The setup includes 
an analysis module that enables us to 
collect, report and audit energy use in 
all our locations. After the initial pilot 
project, we identified opportunities to 
optimize heating, cooling and lighting. 
Once the project fully rolls out in 2022 
across our entire network of real estate, 
we will reduce GHG emissions, improve 
our energy footprint and save on 
maintenance fees, as the AI software 
decreases run-time and lengthens 
the useful life of our lighting and 
HVAC equipment.

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Electrifying our Transportation Fleet
Improving the fuel consumption of our 
fleet is an important priority for us, 
given the sizable opportunity to reduce 
emissions associated with distribution 
and logistics activities. In 2021, we started 
testing more effective and fuel-efficient 
approaches for white-glove deliveries, 
store transfers and eCommerce parcel 
deliveries. As part of an initial pilot in 2021, 
we completed a test of all warehouse to 
store transfers over a six month period 
in one of our regions. This pilot project 
allowed us to reduce fuel cost by 32.3% 
and cut our total CO2 emissions by 55.9% 
by switching from using a 5 ton cube 
truck to a 2.5 ton 16 foot van. We have 
subsequently started rolling out this 
process to other regions in 2022. Given 
the success of this initial pilot around 
store transfers, as part of our fleet 
replacement strategy, we plan to switch 
out a portion of our 5 ton cube trucks 
to vans—which is expected to cut our 
emissions on our store transfer activity by 
at least half. 
As part of our continuous improvements 
we will investigate the efficiency of 
using electric vehicles to complete 
home deliveries as well as warehouse 
and store transfers. In the years to follow, 
we will continue to drive efficiencies 
across our entire network and find new 
ways of transporting more goods while 
consuming less energy.
Our drop ship program allows us 
to offer our customers with more 
products while reducing our carbon 
footprint – our suppliers ship products 
directly to our customers, eliminating 
the transportation to and from our 
warehouses and retail network. This 
avoids additional carbon emissions 
from the transportation that would 
have been incurred if the products had 
to initially go to our warehouses and 
store network rather than directly to 
our customers. 
Climate Impact
Diverting Waste from Landfills
Emissions from the disposal of our 
products can be an important 
indirect part of our carbon footprint. 
To proactively address the possible 
impacts, we are reducing the waste 
we send to landfills through several 
innovative mattresses donation and 
recycling programs. For over a decade, 
our comprehensive Mattress Recycling 
Program has helped our customers 
dispose of their old mattresses 
responsibly. Once collected, we evaluate 
old mattresses and based on their 
condition, we either recycle them or 
clean, sanitize and donate them. In 2021, 
we diverted over 165,000 mattresses and 
foundation units from landfills through 
donation or recycling.

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Sustainable Materials
We work with our 
suppliers and strategic 
partners to encourage 
the use of sustainable 
materials, while
helping them reduce
their impacts and 
use resources 
more efficiently.
We are focused on promoting and 
selling environmentally and socially 
responsible products. Currently, 91% 
of the Company’s mattresses and 
foundations have sustainable materials.
Chemical Free
Many of our sleep products are now 
being aligned to the OEKO-TEX certifi­
cation to demonstrate that the textiles 
and fabrics are free of volatile organic 
compounds and don’t cause allergic 
reactions indoors. Examples of products 
we carry that are OEKO-TEX certified 
include Sleepout’s blackout curtains, 
Simba’s mattresses and Casper’s 
Foam Pillow.
No Ozone-Depleting Substances
Many of our suppliers use mattress 
foam that is certified by CertiPUR-US, 
which means the foam is made without 
ozone depleters, flame retardants, 
mercury, lead and other heavy metals, 
formaldehyde, phthalates and low VOC 
emissions. Examples of products we carry 
that are CertiPUR-US certified include 
our private brand Bloom, the Endy, Purple 
and Casper mattresses as well as the 
Endy and Casper pillows.

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Repurposed Ocean Plastics
We are proud to partner with Simmons and 
support their use of Seaqual™ Sustainable 
Panel Fabric. Each mattress featuring 
high-quality Seaqual™ Sustainable Panel 
Fabric contains up to 50 recycled plastic 
bottles recovered from the ocean. 
In addition, Casper offers sustainably 
developed mattress covers. Each Casper 
mattress cover contains up to 45 recycled 
water bottles that have gone through 
a rigorous process to be converted into 
polyester yarns. Our focus on innovating 
through sustainable products will ensure 
we continue to help our planet, while 
delivering our customers the best products 
to aid in their best night’s sleep.
Recycled Metals
Most of our pocket coils contain recycled 
steel, a good choice since they maintain 
their strength and durability and limit 
metal production through this reuse 
approach. Examples of products we 
carry containing recycled steel include 
the Beautyrest Unity Tide Mattress and 
Beautyrest Unity Lux Ocean Mattress.
Sustainable Wood
Many of our boxsprings comply with 
Forest Stewardship Council (FSC) Chain 
of Custody (CoC) certificates, which 
means they are made from timber that 
has been harvested responsibly from 
well-managed forests. These forests are 
continuously replenished to ensure there 
is no damage to the surrounding native 
flora and fauna.
Organic Materials
Organic certifications typically used in 
cotton products are grown according 
to strict guidelines, limiting the use of 
petroleum-based fertilizers, pesticides 
and synthetic products. Examples of 
products we carry that are made of 
organic materials include the Endy 
sheets, the Endy pillowcases and the 
Endy Duvet Cover.
Plant-based
We offer products that are GOTS and/
or GOLS certified. This means the 
organic status of the textile/latex 
is ensured, from harvesting the raw 
materials, through environmentally and 
socially responsible manufacturing up 
to labeling.  Examples of products we 
carry that are GOTS and/or GOLS 
certified include the Endy Sheets, 
PUR organic cotton, pillowcases, sheets, 
duvet covers and the foam in some 
of our mattresses, which are made of 
sustainable soy.

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Waste Management
Minimizing waste
helps us reduce our 
environmental footprint 
and improve efficiency, 
while protecting limited 
natural resources.
This fits in perfectly
with our circular
economy approach.
Ensuring Sustainable 
Product Designs
We continue to work with our suppliers 
to understand how they use sustainable 
products and materials to enable their 
long-term recyclability. In 2021, meetings 
with our suppliers revealed that a 
majority of mattresses and foundations 
had sustainably sourced materials. Many 
of these materials have third-party 
certifications, such as CertiPUR-US 
and/or OEKO-TEX, non-toxic materials, 
Seaqual and organic cotton, which have 
also been designed for appropriate 
disassembly, reuse and recycling. 
Coming in 2022 to our retail network 
is the Simba Green (Organic 3000) 
mattress, which is both organic and 
sustainable using the highest quality, 
ethically sourced organic components. 
Additionally, the organic components 
are GOLS and GOTS certified. The whole 
mattress and its packaging is Global 
Recycling Standard (“GRS”) certified and 
100% recyclable so the customers can be 
confident that it will not go into landfill or 
cause damage to the environment.
Optimizing Packaging
When we deliver new mattresses, we 
also retrieve all the packing materials, 
which includes plastics and corrugate. 
These materials, which would otherwise 
go to a landfill, are instead recycled 
through our national recycling and 
stewardship programs.
Two years ago, we began working 
with RecycleSmart, a third-party that 
consolidates waste and manages 
recycling at all our retail sites and 
warehouses across Canada. Through this 
project, compactor monitoring systems 
and wireless bin sensors were set up in 
high-volume locations to gather data 
and complete a volume analysis. As 
a result of this project, we now have 
verifiable data that allows us to track 
waste management, including which 
items go to recycling and which go to 
landfill. In 2021, we conducted waste 
audits at three of our warehouses, 
enabling us to develop a waste diversion 
plan for plastics and corrugated waste 
which has led to a higher diversion rate 
at our facilities. 
Recycling Products
Over the past few years, we have 
continued to improve the effectiveness of 
our mattress recycling practices. We also 
have an approved list of suppliers that we 
use to donate or recycle electronics as 
we modernize our operations. Electronics 
recycling can include computers, monitors 
and technology devices.
165,000+
Mattresses diverted from 
landfills from recycling or 
donation programs
80%+
Materials recovered
from mattresses
Recycling Mattresses
When recycled, our recycling partners across 
Canada dismantle our mattresses, heat treat 
them to destroy bed bugs and eggs and then 
reuse the components. Today, more than 80% 
of the components are recovered. The materials 
that can’t be reused can go back into other 
products. For instance, wood is chipped to be 
used as garden mulch or biofuel. Cotton and 
felt gets used in insulation. Quilting and foam 
becomes carpet underlay and metal is sold 
to steel companies and reused. In 2021, over 
135,000 of our products were recycled into 
other products, breathing new life into them 
and giving back to our planet by avoiding 
landfills. In 2022, we are focused on finding 
uses for all components of the mattress and 
improving the recovery component rate (from 
more than 80%) through continued innovation. 
We are very proud of our recycling program, 
which has been in place for over a decade 
and has helped avoid landfills and emissions, 
while extending the product life-cycle and 
helping families in need.

Our Aspirations
Good Governance: Ensure ESG 
accountability, risk management 
and performance.
Ethics and Compliance: Adhere to 
the highest standards of ethics and 
build stakeholder trust.
Alignment with SDGs
Govern Well
Living the principles in our Code of Conduct requires us to approach 
every decision with empathy, integrity and a customer-centric mindset.
From our associates on the frontlines, our operations teams in our 
warehouses, to our support teams in our stores and offices, we
expect all associates to have the best interests of our customers and 
colleagues at the heart of everything they do.

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Governance and Accountability
We promote a 
culture of sustainability, 
awareness and 
engagement
by ensuring ESG 
accountability, 
risk management 
and performance 
of our ESG strategy
are embedded at
the right levels of 
our organization.
Ensuring ESG Accountability
Clear systems of governance underpin 
our approach to ensuring ESG is 
embedded at the right levels of our 
organization. Our Board provides 
oversight on our ESG strategy and 
ambitions and material risks to our 
business from a strategic, financial 
and reputational standpoint. 
Our strong governance standards 
form the foundation of our ethics 
and compliance systems and they 
are underpinned by our core values 
and dedicated accountability for 
ESG matters. Senior management’s 
responsibilities for ESG include setting 
the priorities and ambitions, identifying, 
reviewing and reporting on key risks 
and opportunities and embedding a 
strong culture of ethics, compliance and 
integrity across our organization.
Our Chief Financial Officer (“CFO”) is 
our ESG executive sponsor, supported 
by multi-functional Environmental 
and Social Steering Committees. 
Together, we are creating a culture 
of sustainability awareness and 
engagement by sharing our ESG 
ambitions with our associates and 
incorporating them throughout our 
organization with active collaboration 
and participation.
In 2021, we formalized our ESG strategy, 
set up steering committees to lead our 
environmental and social strategies and 
aligned our progress with performance 
incentives. Our ESG priorities, including the 
respective initiatives, targets and plans, 
were reviewed by the Board and are now 
being deployed across the business.
Managing Risks
Our governance standards form 
the foundation of our systems and 
proactively identifies and addresses 
emerging and existing risks facing 
our business. ESG related risks and 
opportunities are typically identified 
through our internal audit teams as 
part of the broader enterprise risk 
management framework. 
Over the past year, we identified and put 
in place robust measures to address key 
ESG risks impacting our business; these 
included talent attraction and retention, 
supply chain resilience, pandemics 
and infectious diseases, cyber security, 
changing consumer behaviours and 
reputation. On a regular basis, the 
internal audit team communicates the 
risks to the executive team and the 
Board, who provides oversight on our 
risk mitigation measures.
Reviewing Performance
With the launch of our recent ESG 
strategy, we plan to conduct regular 
performance reviews through our 
Environmental and Social Steering 
Committees. We have ongoing 
management team meetings to follow-
up on our key initiatives. Progress is now 
being reported at the executive and 
Board level and will be communicated 
to our stakeholders through our 
corporate communication channels.

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Ethics and Compliance
We adhere to the
highest standards of 
ethics, compliance and 
integrity in everything
we do and extend
our expectations to
those who work on
our behalf and with
whom we partner.
Refreshing our Code of Conduct
In 2021, we began integrating our ESG 
priorities into our Code of Conduct, 
which was formally approved by our 
Board in September 2021. We updated 
the measures we use to track and report 
incidents of potential code violations 
and began creating programs to 
improve awareness and training. 
All associates sign-off on the Code of 
Conduct annually. Throughout 2021, 
we tested new tracking and reporting 
measures to refine the Code of Conduct. 
Our new procedure has HR reporting to 
the Audit Committee, who then reports 
to the Board. Throughout the year, as our 
people became more familiar with our 
renewed expectations, Code of Conduct 
infractions continued to decline. 
To access the Company’s new Code of
Conduct, please visit the Investor Relations
section of the Company’s website.
Ensuring Third Party Compliance
In 2021, our Supplier Code of Conduct 
was also refreshed to clarify our 
expectations of third parties working 
for or on our behalf. We want to ensure 
they maintain good environmental 
stewardship and offer fair working 
conditions at reasonable wages with 
no discrimination, harassment or forced 
labour. We started engaging
our suppliers on updates to our 
compliance process and began vetting 
third party providers to conduct spot 
checks of our suppliers in highly exposed 
countries so that we can identify and 
address possible risks.
To access the Company’s new Supplier 
Code of Conduct, please visit the 
Investor Relations section of the 
Company’s website.
Strengthening
our Cyber Security
In 2021, we focused on setting up the 
frameworks necessary to ensure strong 
cyber security in protecting our systems, 
networks, programs and data. We 
updated our information security policy, 
which covers roles and responsibilities, 
reporting policies and multiple use 
management policies.
After establishing our policies, we 
began implementing an Information 
Security Management System (“ISMS”) 
closely modeled after the ISO 27002 
standard, which provides guidance 
for organizational information security 
standards and best practices. We 
are working across the Company to 
continue on the path of strengthening 
our cyber security risk posture.
100%
Acceptance by associates
of the new Code of Conduct
with integrated ESG
100%
Suppliers and strategic
partners signed off on
Supplier Code of Conduct

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Our Approach and Scope 
The scope of information covered in
this report relates to our operations
in Canada during the 2021 calendar 
year, unless otherwise noted. 
Reporting Standards 
and Assurance
This report has been prepared in 
alignment with the Global Reporting 
Initiative (“GRI”) Standards and the 
Sustainability Accounting Standards. 
The GRI is an independent institution 
that provides a standard framework 
for sustainability reporting across 
companies and industries. The data 
in this report has not been third-
party assured. We are dedicated 
to continuously improving our ESG 
reporting and believe that independent 
assurance leads to quality and process 
improvements. We will endeavour to 
work towards assurance in future years.
Setting the Right Priorities
We apply the principles of materiality 
and stakeholder inclusiveness to 
prioritize the topics that matter most to 
our business and our stakeholders. This 
helps us focus our strategic priorities, 
refine our reporting and inform the 
evolution of our sustainability programs.
In 2021, we received input from our 
internal teams to understand the 
ESG topics that most influence their 
decisions or perspectives of Sleep 
Country. The most important topics are 
plotted on our prioritization matrix and 
covered in this report.
About This Report
People Management
  Engaged Associates
  Diversity
  Health & Safety
  Talent Development
Responsible Sourcing 
and Products
  Customer Experience
  Materials
  Sustainable Products
  Labelling
  Sustainable Procurement
  Human Rights
Environmental Stewardship
  Environmental Compliance
  Climate
  Waste
  Water
  Biodiversity
Socio-Economic Development
  Community
  Socio-Economic Impact
  Indigenous Relations
Corporate Governance
  Ethics
  Corporate Governance
  Cyber Security
  Tax Transparency
  Anti-Corruption
  Public Policy
  Privacy
  Anti-Competition
Impact on Sleep Country
Impact on Stakeholders
100%
75%
50%
25%
0%
20%
60%
40%
80%
100%

Performance Data

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
Topic
Metric
2021
Environment
Environmental Compliance
Incidents of environmental regulation non-compliance
Number
0
Total monetary value of environmental non-compliance fines
Canadian dollars
$-
Social
Employees
Total number of employees
Number
1500+
Average hours of training per year per employee 
Hours
34,000+
Associate engagement (survey response rate)
Percentage
79%
Health and Safety
Hours engaged in health and safety compliance activities
Hours
5200+ 
Community
Cash and in-kind community donations
Canadian dollars
 $875,000    
Governance
Board of Directors
Board members
Number
9
Board diversity
Percentage
25%
Women on the Board
Percentage
37.5%
Independent directors
Number
8
Ethics and Integrity
Employees acknowledging the Code of Conduct
Percentage
100%
Incidents of corruption
Number
0
Ethical Sourcing
Suppliers signing Supplier Code of Conduct
Percentage
100%
Performance Data

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Performance Data
Govern Well
Earth Well
People Well
Laying the Foundation
Sleep Well
This ESG report contains forward-
looking information and forward-looking 
statements which reflect the current 
view of management with respect to 
the Company’s objectives, plans, goals, 
strategies, outlook, results of operations, 
financial and operating performance, 
prospects and opportunities. Wherever 
used, the words “may”, “will”, “anticipate”, 
“intend”, “estimate”, “expect”, “plan”, 
“believe” and similar expressions 
identify forward-looking information 
and forward-looking statements. 
Forward-looking information and 
forward-looking statements should 
not be read as guarantees of future 
events, performance or results, and will 
not necessarily be accurate indicators 
of whether, or the times at which, such 
events, performance or results will 
be achieved. All of the information in 
this ESG report containing forward-
looking information or forward-looking 
statements is qualified by these 
cautionary statements.  
Forward-looking information and 
forward-looking statements are 
based on information available to 
management at the time they are 
made, underlying estimates, opinions 
and assumptions made by management 
and management’s current good faith 
belief with respect to future strategies, 
prospects, events, performance and 
results, and are subject to inherent risks 
and uncertainties surrounding future 
expectations generally. Such risks and 
uncertainties include, but are not limited 
to, those described in the Company’s 
2021 annual information form (the “AIF”) 
filed on March 3, 2022. A copy of the AIF 
can be accessed under the Company’s 
profile on the System for Electronic 
Document Analysis and Retrieval 
(“SEDAR”) at www.sedar.com. 
Additional risks and uncertainties not 
presently known to the Company or that 
the Company currently believes to be 
less significant may also adversely affect 
the Company.
Forward-looking Statements

Sleep Well. Stay Well.™
Sleep Country Canada Holdings Inc.
7920 Airport Road, Brampton, ON, L6T 4N8
Telephone 289-748-0206
sleepcountry.ca | dormezvous.com | endy.com | hush.ca | hushblankets.com