ADULT CONTENT

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Graphic depiction of blood, gore or mutilation of body parts

Features sexual themes or language, but does not depict sexual acts.

Explicit depiction of sexual acts.

Features non-consensual sexual acts.

Depiction of severe mistreatment of children

Depiction of self-harm

Depiction of suicide

Depiction of torture

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Content Warnings: Abduction, Emetophobia, Blood, Implications/Themes of Non-Consensual Acts, Objectification

⚠️ content warning

Item #: SCP-8824

Object Class: Safe

Special Containment Procedures: A recording of all intercepted SCP-8824 instances is to be kept on file. Future SCP-8824 instances should be reviewed, prioritizing data suggesting the location of filming or the identity of the entities (corporate or otherwise) responsible for Toujôurs fragrances.

Description: SCP-8824 is a series of advertisements (seven recorded at this time) for Toujôurs perfume and cologne, a fragrance that does not exist in baseline reality. These advertisements have a number of anomalous properties, including:

Televisions, laptops and other visual electronic devices may receive these ads, despite no station or site transmitting them. These ads will replace non-anomalous, expected advertising.

Any person who hears the advertisement will be capable of spelling the name of the fragrance, Toujôurs, even if they are illiterate. This invariably includes the diacritic mark, which is omitted in the most similar existing word.1 This name is not seen written in the ad.

While watching the ad, viewers have reported smelling a strong, pleasant fragrance which they describe in similar terms. All such descriptions have the same effect, and so should be redacted until this is further studied to determine memetic side effects.

The sole person visible on-screen, a young woman, does not appear to be a willing actress. All efforts to identify her have failed.

Addendum: Ad Transcripts

Ad #1 - "Toujôurs the Beach"

Recovered 7/14/24

The scene opens on a long stretch of beach, filmed in black and white. The camera zooms slowly in on the back of a woman walking along the beach. She wears a long gown that is darker than the sand; its hem and her long, dark hair are tossed by the wind.

The camera revolves around the woman, resolving into a medium frontal shot. Her face is now visible: she wears thick eyeliner, expertly applied but badly smudged. Her eyes are wide.

Woman: Toujôurs?

Her eyes grow even larger, and she claps her hands over her mouth. After a long moment, she cautiously lowers them. She is frowning.

Woman: …Toujôurs. Toujôurs, Toujôurs Toujôurs Toujôurs… Toujôurs! Toujôurs!

Her volume has been rising; she is shouting by the last word. This devolves into a wordless scream, and she falls to her knees, staring around wildly.

Male Voiceover: Toujôurs Perfume. Toujôurs… the beach.

Fade to black.

Ad #2 - "Wild Horses"

Recovered 7/15/24

The same woman as before appears in a wide angle shot, riding a large chestnut Quarterhorse, which gallops along a pebbled strand with a lighthouse in the background.

The woman’s tangled hair can now be seen to be brown, her eyes grey. The horse is unsaddled, and has a ribbon in place of a bridle. The woman wears the same pale gown as previously, its hem stained with sand; its skirt is hiked around her knees so she can cling to the horse with her legs.

Woman: (urgently) Toujôurs!

She tugs on the ribbon tied as a rein to the "bridle" but the horse ignores her signals. She almost falls from its back, but grabs on around its neck.

Woman: (soothingly) Toujôurs, Toujôurs.

It slows to a smoother canter and she sighs with relief, patting its neck. She gently steers its head to the left and it follows, heading towards the lighthouse.

The horse continues to run towards the structure, but it does not appear to grow any closer. Sweat appears on the horse’s neck, and after some time it slows to a walk.

Woman: (in a dull whisper) …Toujôurs.

She shivers, rubbing her bare arms. The wind blows harder, throwing her hair wildly back from her face.

Male Voiceover:2 Toujôurs Perfume. Even wild horses couldn’t drag you away from Toujôurs.

Fade to black.

Ad #3 - "Surrender"

Recovered 7/15/24

The woman is on the same beach as previously. She immediately begins to run down the beach, looking around desperately.

She cries out in pain and trips.

Woman: (darkly) Toujôurs.

The camera zooms in tight on her pulling a long, sharp shard of shell out of the sole of her left foot, gritting her teeth. Blood drips from the wound, dark and clearly visible against her skin. She grimaces and tosses the shell into the waves.

Standing unsteadily, she continues to limp along the sand, panting. Dark stains are visible in each print her left foot leaves. Soft classical music begins to play as the camera zooms out and continues to follow her.

The woman walks out of sight down the beach, re-entering inexplicably from the bottom of the frame. When she reaches the bloody footprints again, she cries out and clenches her fists.

Woman: (screaming) Toujôurs!

She begins to cry, her shoulders shaking with her sobbing.

Male Voiceover: Toujôurs Perfume. Surrender… to Toujôurs.

Fade to black.

Ad #4 - "Relax"

Recovered 7/16/24

The woman is standing next to a large swimming pool that appears to be in a resort setting. Palm trees wave over reclining loungers. She wears heavy makeup that appears to have been applied without removing the previous smudged eyeliner. Her dress is visibly stained with sweat.

She runs, stumbling slightly, to the pool. She falls heavily next to it and begins scooping water into her hands, drinking it quickly. She moans, and heaves violently. She curls in a ball and, hidden by her hair, her shoulders shake as she vomits.

She crawls away from the pool and, reaching a puddle on the tiles, slurps it thirstily. Her nose wrinkles but she continues to drink, falling then with a heavy sigh onto her side and staring up at the sky.

Her eyes widen, and her body stiffens. A long shadow falls over her that appears to belong to someone tall. She scrambles to her feet and begins to run, visibly favoring her left foot. The shadow follows.

Male Voiceover: Toujôurs - for everyone.3 Just relax. You’ll love it.

Fade to black.

Ad #5: "Pursued"

Recovered 7/17/24

The woman has returned to the beach. She is running, stumbling and dragging her injured foot. Her eyes roll wildly. Dark circles of exhaustion are clear under her eyes.

Light, dreamy classical music plays as she is continuously followed by the tall silhouette, the source of which remains just out of frame.

Male Voiceover: Toujôurs… for men. Be pursued.

Fade to black.

Ad #6 - "She Can’t Say No"

Recovered 7/19/24

The woman lies shivering on the beach. She wears the tattered rags of the dress and seaweed, both of which are wrapped around her body. Her makeup is badly smeared, but more has been applied. She is noticeably thinner than in the first ad, her cheekbones standing out from her dirty face.

She rolls over in the sand, the waves crashing around her, and begins slowly to crawl. Sand coats her limbs as she claws at the beach, making little progress.

Male Voiceover: Toujôurs Cologne. She can’t say no to Toujôurs.

Fade to black.

Ad #7: "Forever"

Recovered 7/23/24

The woman lies on her side on the beach. Her hair has fallen over her face, which cannot be clearly seen. Her knees are curled up to her chest. She is completely still. Romantic classical music swells, then fades before the voiceover.

Male Voiceover: Toujôurs Fragrances. Toujôurs is forever.

Fade to black.

Addendum: Final Note

No further advertisements for Toujôurs fragrances have been recovered. Future efforts should be focused on identifying the source of these products, as the woman appearing in the videos is presumed deceased and unrecoverable.

On 7/25/24, a shipment of Toujôurs perfume and cologne was discovered in a warehouse in Tampa, Florida. This had not been ordered and the reason for its appearance could not be explained.

The theory stands that this fragrance is not manufactured in baseline reality; molecular testing has shown it to be non-anomalous in all other respects, being similar to any other alcohol-based luxury fragrance.4

Agents should remain alert to intercept and confiscate any future appearance of these products, or any related artifacts which indicate the possible confluence of this reality with our own.

Footnotes

1. Toujours: noun (French) - “always”/“forever”

2. This is the same voice in each recovered advertisement; it has been verified to be human but is otherwise unidentified.

3. This is the first known ad suggesting the existence of a unisex or cologne version of the fragrance.

4. The esters identified match the fragrance profile described by those exposed to Toujôurs advertising.