Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1694833246358.pdf (India)
INTERNAL BRANDING PACKAGE FOR HEALTH AND WELLNESS CENTRES AYUSHMAN BHARAT The Maternal and Child Survival Program (MCSP) is a global, United States Agency for International Development (USAID) Cooperative Agreement to introduce and support high-impact health interventions with a focus on 24 high-priority countries with the ultimate goal of ending preventable child and maternal deaths within a generation.
The Program is focused on ensuring that all women, newborns and children most in need have equitable access to quality health care services to save lives.

MCSP supports programming in maternal, newborn and child health, immunization, family planning and reproductive health, nutrition, health systems strengthening, water/sanitation/hygiene, malaria, prevention of mother-to-child transmission of HIV, and pediatric HIV care and treatment.

Visit www.mcsprogram.org to learn more.


This internal branding package is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of the Cooperative Agreement AID-OAA-A-14-00028.

The contents are the responsibility of the Maternal and Child Survival Program and do not necessarily reflect the views of USAID or the United States Government.
TRADEMARKS: All brand and product names are trademarks or registered trademarks of their respective companies.
INTERNAL BRANDING PACKAGE FOR HEALTH AND WELLNESS CENTRES AYUSHMAN BHARAT TABLE OF CONTENTS INTRODUCTION ....................................................................................................................................... 5 INTERNAL BRANDING FOR SUB-CENTRE - HEALTH AND WELLNESS CENTRES ............. 6 IEC POSTERS FOR SUB CENTRE – HEALTH AND WELLNESS CENTRES ............................. 18 INTERNAL BRANDING FOR PRIMARY HEALTH CENTRE – HEALTH AND WELLNESS CENTRES ................................................................................................................................................... 26 IEC POSTERS FOR PRIMARY HEALTH CENTRE – HEALTH AND WELLNESS CENTRES .
44 ANNEXURES ............................................................................................................................................ 54 ANNEXURE 1: INTERNAL BRANDING FOR SUB-CENTRE ...................................................... 55 ANNEXURE 2: INTERNAL BRANDING FOR PHC/UPHC ........................................................... 60 INTRODUCTION In recent years, Universal Health Coverage (UHC) has emerged as a key priority goal for ensuring accessible, affordable and quality healthcare.
India is also embarking upon an ambitious target to achieve UHC through its recently launched Ayushman Bharat programme.

Launched with an objective to bring healthcare services closer to the homes of the people, the Ministry of Health and Family Welfare (MoHFW) has envisaged provision of Comprehensive Primary Health Care (CPHC) services at the peripheral level.
This comprehensive service package includes components of palliative, rehabilitative and geriatric care, much beyond the existing RMNCH+A services which will be leveraged through the Health and Wellness Centers (HWCs).

The MoHFW is upgrading 1.5 lakh sub-centers (SCs) across the country to HWCs in a phased manner, by the incremental addition of Mid-Level Providers (MLPs) to deliver CPHC service.
To disseminate their services optimally, the centers must be accessible and appealing, providing a sense of comfort and belonging to the people of the regions where they are located.

In view of this, GoI had developed a standardized external branding for all the Health and Wellness centres across the country.
The state government of Chhattisgarh decided to extend this external branding within the facility as well and develop a comprehensive internal branding which includes facility branding as well as IEC material to be displayed in the facility.

The objective of this package is to empower the clients and service providers with strategic use of communication materials and also to create a conducive environment in the Health and Wellness Centres.
This package would also help in popularizing the public health facilities and streamlining the client – service provider interface in the health facilities.
About the internal branding package The current package is divided into the following four sections:     Internal branding for sub-centre- HWC level IEC posters for sub-centre - HWC level Internal branding for Primary Health Centre (PHC) - HWC level IEC posters for PHC - HWC level The internal branding components are the facility branding package which details out the various components area and room-wise within the facility.
While the IEC posters details the list and package of IEC material to be placed in different rooms within the facility.

Each component is further described in terms of design sample, dimensions, cost, material used for developing, location for placement, target audience and uses.

The last two annexures provide a complete snapshot of the plan at sub-centre level and PHC level.
5 INTERNAL BRANDING FOR SUB-CENTRE - INTERNAL BRANDING FOR SUB-CENTRE - HEALTH AND WELLNESS CENTRES HEALTH AND WELLNESS CENTRE 6 FACILITY COMPOUND AND EXTERNAL AREA 1.
Facility Boundary Walls Description: A set of wall paintings on the facility compound wall to distinguish it as a health and wellness centre Design Sample: Dimension and Cost: Each wall painting will be of size 8 X 5 ft to be painted on the facility compound walls with same colour specifications as the external branding design - with specifications yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as given in the manual.
However, if there is less space, this can be customized accordingly.

The cost of each 7 wall painting will be Rs.

400 and the total cost for this set of wall paintings will amount to Rs.

1600.

(Refer Annexure 1, for details on unit costing) Material Used for developing: Wall painting will be yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as given in the external branding manual.
Location for Placement: It should be installed at facility compound wall health facility from where it is visible to a large population and directs them towards the health facility.

Target Audience: General Population in the Catchment Area Uses:  To guide the public to the health facility without any confusion and save crucial time in health seeking.

 To also act as promotional material indicating the name of the health facility to the target audience in the catchment area.
Note: The logos in the wall paintings are of the same design as used in the external branding of the facility.

In case of limited budgets, the facilities may explore utilizing the costs for external branding.

8 2.

Facility Name Board Description: Facility name board for the facility to direct the general population to the facility Design Sample: Dimension and Cost: 12 X 3 ft tin board.

The cost of the tin board will be Rs.


1800 (Refer Annexure 1, for details on unit costing) Material Used for developing: Tin board painting on iron frame and strong fixing of tin board on wall using nails.
Location for Placement: On top of the building where it is prominently visible to everyone Target Audience: Clients coming to the hospital and passersby in the near vicinity of the health facility Uses:  To name the health facility and also guide the public to the health facility without any confusion and save crucial time in health seeking.

 To also act as promotional material indicating the name of the health facility to the target audience in the catchment area.
Alternative in case of fund availability: In case there are additional funds available, the name board can be made in a Glow Sign Board of size 12 X 3 feet mounted on 2 -3-inch-thick iron pipe and frame along with suitable scaffolding.

The board should be fixed to the gate and have ground clearance for passage of ambulances and other vehicles and should glow during night.

This will bring greater visibility and guidance to the facility even during night time.

The total cost of installing this board is Rs.


9000.

9 3.

Citizen Charter Description: The citizen charter will inform the general population on the list of 12 services available at the health facility.

Design Sample: Dimension and Cost: 5X3 feet self-standing iron board on three Iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed.

The cost of installing this citizen charter will be Rs.

9000.
9000.

(Refer Annexure 1, for details on unit costing) Material used for developing: Vinyl sun board laminated with aluminum border frame mounting on 2-3-inch thickness pipe for frame with appropriate scaffolding.

It should be self-standing fixed in ground within the hospital compound.
Location for Placement: Preferably before the entrance of the main hospital building, in the facility compound area to ensure visibility to any person visiting the facility and inform them of the services available before entering the facility.

Target Audience: All clients visiting the health facility Uses:  To inform and create awareness to the clients on various services provided in the facility.

 To publically display the services and empower clients for decision making.

10 4.
10 4.

Information space for current events and campaigns Description: This information space is to inform the general population on the current events and campaigns such as Mission Indradhanush, Intensified Diarrhea Control Fortnight, Pradhan Mantri Surakshit Matritiv Abhiyan and any other event that is planned for the particular month.

Note: This is a desirable item which can be incorporated in case of availability of funds and space.
Design Sample: Dimension and Cost: 4X3 feet wall painting with specification yellow metal 7920 base color and text in ethnic brown 8589.

The cost for this dedicated wall space would be Rs.120.

(Refer Annexure 1, for details on unit costing).

Material used for developing: Wall painting will be yellow metal 7920 base color and text in ethnic brown 8589.
Location for Placement: Preferably on the front side of the main facility building, to ensure visibility to any person visiting the facility and inform them of the current events and campaigns during any particular period.

In case there is no space on the main facility building, the information space can be on the inner compound wall of the facility where there is high visibility and possibility of the clients visiting that particular space.
Target Audience: All clients coming to health facility Uses: To inform and create awareness to the clients on the current events and campaigns Alternative in case of fund availability: In case there are additional funds available, the information board can be made in a 4X3 feet iron board on three iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed.
The respective events/campaigns material can then be pasted on this vinyl and can be replaced based on the event/campaign.

The total cost for this information board would Rs.

7200.

11 5.
7200.

11 5.

Series of wall paintings providing information on facility functioning Description: This will be a series of wall paintings providing information on various aspects such as fixed day services, referral facilities, timing of the facility, area map, listing of all staff names and their details for the information of the general population who can contact them in case of any need.
Design Sample: ANM Field Plan Fixed Day Services Area Map Hospital Timings Referral Facilities Name and details of staff Dimension and Cost: Each of the wall paintings will be of size 3 X 2 ft with yellow metal 7920 base color and text in ethnic brown 8589.

The cost for this dedicated wall space would be Rs.360 at the rate of Rs.

60 per wall painting (Refer Annexure 1, Item No.1 for details on unit costing).
Material used for developing: Each wall painting will be yellow metal 7920 base color and text in ethnic brown 8589 Location for Placement: Preferably on the front side of the main facility building, to ensure visibility to any person visiting the facility and inform them of the hospital.
In case there is no space in front of the building, a dedicated wall space may be allotted for placing these wall paintings Target Audience: All clients coming to health facility Note: Though this is a desirable item, two wall paintings on fixed day services and referral facilities are essential and should be put up at every facility.

12 WAITING AREA IN THE FACILITY 1.


Facility Staff Board Description: This board provides details of the facility staff with details of their names, number and designation for the general population to be informed of the service providers details as they enter the facility to seek healthcare services.

Design Sample: Dimension and Cost: 3X2 feet sunboard and vinyl pastings The cost for printing this list will be Rs.

1800.
1800.

Material used for developing: 5mm Sunboard and vinyl pasting with slots for removable name plate strips which would also be in sunboard material.

Name may be printed on A4 paper in b/w printer, and pasted on the name strip Location for Placement: The facility staff board should be placed in the waiting area so that the clients are able to see the information of the healthcare providers as they enter the facility.
Target Audience: All clients coming to health facility Use:  To bring transparency in functioning of the health facility.

 To generate client belief in service providers in the health facility through public display of qualification and designation 13 2.

Grievance Board Description: Grievance board displays the details wherein a client can contact in case of any grievances/ complaints for redressal.

Design Sample: Dimension and Cost: 3 X 2 feet sunboard with vinyl pastings.
The cost of the grievance board is Rs.

600 Material used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings.

Location for Placement: Waiting area utility will be placed in in the waiting area at eye level contact.

Use: To provide the clients a redressal mechanism system and empower them to demand for better healthcare services 14 3.
Utility Boards Description: Utility boards direct the clients to the various facilities such as toilets, drinking water etc that are within the facility.

Design Sample: Dimension and Cost: 3 X 1 sunboard with vinyl pastings.

The cost of each utility board is Rs.

300 and the total cost is Rs.

900 (accounted for three main utilities, in case of more utilities provided the facility may accordingly provide for the same.

The templates of all utilities are provided in the package).
Material used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings Location for Placement: Waiting area utility will be placed in in the waiting area at eye level contact.

The utility boards for toilets will be placed above the male and female toilets respectively.

Target Audience: All clients coming to health facility Use: To direct the clients to the utilities without any confusion and highlight certain rules of the facility.
15 ROOM WISE COMMUNICATION MATERIAL Description: This set of communication material will display and guide the clients to the various services offered in the facility in a manner that the client can self-navigate.

These include: 1.

Room Name Plates for OPD, Immunization Room, Labour Room, Female Ward, Medicine Counter, Laboratory, Counselling/Wellness Room and Newborn Care Corner 2.

Room Numbers for the above mentioned rooms 3.


Angle Board for the Medical Officer and Community Health Officer posted at the facility 4.

Bed Numbers for the beds in the ward 5.

Information Boards providing information on schemes and emergency services which will be placed in the ward Design Sample: Room Number Plates Angle Board Room Name Plates Bed Number Plates Information Boards Dimension and Costs 1.

Room Name Plate: Size: 2 X 1 ft rectangular sunboard with vinyl pasting.
Cost of each room plate will be Rs.

200.

2.

Room Number Plates: Size of 6 X 6 inch square sunboard with vinyl pasting.

Cost of room number plates will be Rs.

100 3.

Angle board: Size: 12 X 5 inch angle board.

Cost of each angle board is Rs.150 4.

Bed numbers: Size 5 X I inch wall painting.

Cost of wall painting of bed numbers is Rs.

300 5.

Information Board – Size may vary as per the information content; however preferable size is 3x2 ft.

Cost of each information board is Rs.

600.


Material Used for developing: 1.

Room name plate, number plate and information board - 3mm sunboard with vinyl pasting, acrylic material for angle board with mounting using casing nail on walls.

Color pattern would be similar to the standard internal branding color scheme.

2.

Angle board – 4 mm acrylic material with 1-inch vinyl color strip at the base of the board which is visible from both sides.
Doctor's details printed on office laser printer in black/white on A4 copier paper should be inserted inside.

16 Target Audience: All Clients coming to health facility Location for Placement: 1.

Number Plate and Name Plate – Above the door of the respective rooms.

Place the Room number plate 1 inch (preferably) above the name plate which should be again placed 1 inch above the door in such a way that client can easily see it and read it.

Information Board – right side of the door, in eye sight level.
Information board may be placed close to its respective department or related area in such a way that client is aware of all related information and can easily see it and read it.

The information boards given in this package will be placed in the labour room 2.

3.

Angle board – Angle board to be mounted using screw mounting on opening side of the door wall in 90-degree angular manner.

Ensure that client can easily see it and read it.

Uses: 1.
Uses: 1.

To facilitate easier client movement and client experience in the facility.

2.

To inform the client and make identification of different clinical rooms easier 3.

To make number system as the preferred mode of locating any department in the hospital 4.
To increase accountability of service providers by public display of key information on functioning and other details 17 IEC POSTERS FOR SUB-CENTRE - IEC POSTERS FOR SUB CENTRE – HEALTH HEALTH AND WELLNESS CENTRE AND WELLNESS CENTRES 18 IEC Communication Posters Description: This section provides the list of posters on the various services of the facility for increasing knowledge on key priority behaviors Dimension and Cost: 3 X 2 feet sunboard with vinyl pasting.

Cost of each poster is Rs.


600 Material used for developing: Four color posters printed on 4 mm sun board vinyl sheet with mounting on wall using casing nail.

Location for Placement: Posters have to be placed at eye level in the areas of maximum visibility within the rooms.

Given below are the list of posters to be placed as per the different rooms in the facility: 1.

Waiting Area:  Telemedicine    Yoga  2.


Wellness/Counselling Room  Adolescent Health  Mental Health  Yoga    Oral Cancer Free Drugs and Diagnostics Eye and ENT services Lifestyle Breast Cancer Breast Cancer BP Control 3.

OPD Room:   Diabetes Sensitization  Oral Care  Geriatric Care  Lifestyle Care Immunization Room 6.

 Immunization Schedule  Diarrhoea Management 7.

Female Ward  Triple Way of Child Protection  Exclusive Breastfeeding 4.
Examination Room  Referral Assessment  Quality Examination PPH Management Preparation of Labour 5.
Labour Room   Handwashing   Golden Minute  Initiation of Breastfeeding  Danger sign during Labour   IP Protocol - Dust Bins Colour Coded IP Protocol - Bleaching Mix Target Audience: All clients coming to health facility Use: To inform and create awareness on RMNCH+A and NCD based prioritized behaviors and promote positive behaviors Note: Each facility can choose the posters to be displayed based on the services available at any particular time.
The facility may also opt to rotate these posters on a quarterly basis in case of space restriction.

19 WAITING AREA 20 WELLNESS/COUNSELLING ROOM 21 OPD ROOM 22 IMMUNIZATION ROOM EXAMINATION ROOM 23 LABOUR ROOM 24 FEMALE WARD 25 INTERNAL BRANDING FOR PRIMARY HEALTH CENTRE INTERNAL BRANDING FOR PRIMARY – HEALTH AND WELLNESS CENTRES HEALTH CENTRE - HEALTH AND WELLNESS CENTRE 26 FACILITY COMPOUND AND EXTERNAL AREA 1.
Road Signage Description: Direction guide for the health facility from the immediate main road.

Design Sample: Dimension and Cost: 4 X 3 Ft ACP board mounted on bi-pole of height 5 ft on 4-inch-thick iron pipe.

The cost of the road signage is Rs.7200.

(Refer Annexure 2, for details on unit costing) Material Used for developing: 3M reflective film to be used on 3mm ACP sheet and mounted suitable scaffolding.

Bi-pole of height of 5 feet on 4-inch thick iron pipe.
Location for Placement: It should be installed at road interface in the front area of the health facility from where it is visible to a large population and directs them towards the health facility.

Target Audience: General population in the catchment area Uses:  To guide the public to the health facility without any confusion and save crucial time in health seeking.

 To also act as promotional material indicating the name of the health facility to the target audience in the catchment area.

27 2.
27 2.

Facility Boundary Walls Description: A set of wall paintings on the facility compound wall to distinguish it as a health and wellness centre Design Sample: Dimension and Cost: Each wall painting will be of size 8 X 5 ft to be painted on the facility compound walls with same colour specifications as the external branding design - with specifications yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as given in the manual.
However, if there is less space, this can be customized accordingly.

The cost of each wall painting will be Rs.

400 and the total cost for this set of wall paintings will amount to Rs.

2400.

(Refer Annexure 2, for details on unit costing) 28 Material Used for developing: Wall painting will be yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as given in the external branding manual.
Location for Placement: It should be installed at facility compound wall health facility from where it is visible to a large population and directs them towards the health facility.

Target Audience: General population in the catchment area Uses:  To guide the public to the health facility without any confusion and save crucial time in health seeking.

 To also act as promotional material indicating the name of the health facility to the target audience in the catchment area.
Note: The logos in the wall paintings are of the same design as used in the external branding of the facility.

In case of limited budgets, the facilities may explore utilizing the costs for external branding 29 3.

Glow Sign Board Description: Glow sign board for the facility to direct the general population to the facility Design Sample: Dimension and Cost: Size of glow sign board is 12 feet x 3 feet (adaptable to the width of the gate).

The cost of the tin board will be Rs.


9000 (Refer Annexure 2, for details on unit costing) Material Used for developing: Good quality Glow Sign Board mounted on 2 -3 inch thickness Iron pipe and frame along with suitable scaffolding.

The board should be fixed to the gate and have ground clearance for passage of ambulances and other vehicles and should glow during night.

Location for Placement: It should be installed preferably above the main gate using the two pillars as base.
It should be placed high and strongly fixed to the pillars using iron poles.

Target Audience: Clients coming to the hospital and passersby in the near vicinity of the health facility Uses:  To name the health facility and also guide the public to the health facility without any confusion and save crucial time in health seeking.

 To also act as promotional material indicating the name of the health facility to the target audience in the catchment area.
Note: In case of non-availability of funds, the facility may use a tin board with same specifications as mentioned in the sub-centre package.

30 4.

Citizen Charter Description: The citizen charter will inform the general population on the list of 12 services available at the health facility.

Design Sample: Dimension and Cost: 8X3 feet self-standing iron board on three Iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed.
The cost of installing this citizen charter will be Rs.

14400.

(Refer Annexure 2, for details on unit costing) Material used for developing: Vinyl sun board laminated with aluminum border frame mounting on 2-3-inch thickness pipe for frame with appropriate scaffolding.

It should be self-standing fixed in ground within the hospital compound.
Location for Placement: Preferably before the entrance of the main hospital building, in the facility compound area to ensure visibility to any person visiting the facility and inform them of the services available before entering the facility.

Target Audience: All clients visiting the health facility Uses:  To inform and create awareness to the clients on various services provided in the facility.

 To publically display the services and empower clients for decision making.

31 5.
31 5.

Yog Sthal/ Raised Platform Description: The yog sthal or wellness platform provides a space within the facility for wellness activities such as ‘Yoga’ Design Sample: Dimension and Cost: 6 x 6 metre area platform, 1.5 ft height.

The cost of installing this platform will be Rs.

2000.
2000.

(Refer Annexure 2, for details on unit costing) Material used for developing: 6 x 6 metre area, 1.5 ft height with soil levelling and plaster with a tin sign board stating ‘yog sthal’ in yellow metal 7920 base color and text in ethnic brown 8589 Location for Placement: Preferably before the entrance of the main hospital building, in the facility compound area to ensure visibility to any person visiting the facility and motivate them to join the group in doing activities like ‘yog’.
Target Audience: All clients visiting the health facility Uses:  To create awareness on the inclusion of wellness component in health and wellness centres.

 To motivate the clients to participate in wellness activities as a group within the facility.
Note: This is not an essential but a desirable component that can be included in the health and wellness centres to promote wellness activities within the facility in a cost effective manner without the need to create a new infrastructure for these activities.

In case of less funds, the facilities may explore utilizing the external branding costs for installing this platform.

32 6.
32 6.

Information space for current events and campaigns Description: This information space is to inform the general population on the current events and campaigns such as Mission Indradhanush, Intensified Diarrhea Control Fortnight, Pradhan Mantri Surakshit Matritiv Abhiyan and any other event that is planned for the particular month.

Note: This is a desirable item which can be incorporated in case of availability of funds and space.
Design Sample: Dimension and Cost: 8X3 feet wall painting with specification yellow metal 7920 base color and text in ethnic brown 8589.

The cost for this dedicated wall space would be Rs.240.

(Refer Annexure 2, for details on unit costing).

Material used for developing: Wall painting will be yellow metal 7920 base color and text in ethnic brown 8589.
Location for Placement: Preferably on the front side of the main facility building, to ensure visibility to any person visiting the facility and inform them of the current events and campaigns during any particular period.

In case there is no space on the main facility building, the information space can be on the inner compound wall of the facility where there is high visibility and possibility of the clients visiting that particular space.
Target Audience: All clients coming to health facility Uses: To inform and create awareness to the clients on the current events and campaigns Alternative in case of fund availability: In case there are additional funds available, the information board can be made in a 8X3 feet iron board on three iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed.
The respective events/campaigns material can then be pasted on this vinyl and can be replaced based on the event/campaign.

The total cost for this information board would Rs.

14,400.

33 REGISTRATION AREA IN FRONT OF THE FACILITY BUILDING 1.

Registration Counter Items Description: This set of communication material will be displayed at the registration counter of the facility to ensure clients register for services availed in the facility.

These include: 1.

Registration number plate 2.


Registration name plate 3.

Information Boards providing information on cost of registration and timings of facility Design Sample: Registration number and name plate Information Board: Registration details Dimension and Costs Information Board: Hospital Timing 1.

Registration Number Plate: Size of 6 X 6 inch square sunboard with vinyl pasting.

Cost of number plates will be Rs.

100 2.


Registration Name Plate: Size: 3 X 1 ft rectangular sunboard with vinyl pasting.

Cost of each 3.

4. room plate will be Rs.

300.

Information board on registration details – Size 2 X 1 ft and cost will be Rs.

200 Information board on hospital timings– Size may vary as per the information content; however preferable size is 3x2 ft.

Cost of each information board is Rs.

600.


Material Used for developing: Registration name plate, number plate and information board - 3mm sunboard with vinyl pasting, acrylic material for angle board with mounting using casing nail on walls.

Color pattern would be similar to the standard internal branding color scheme.

Target Audience: All Clients coming to health facility Location for Placement: 1.
Number Plate and Name Plate – Above the registration counter in such a way that client can easily 2. see it and read it.

Information Board – Next to the registration counter in such a way that client is aware of all related information and can easily see it and read it.

34 Uses: 1.

To facilitate easier client movement and client experience in the facility.

2.

To inform the client and make identification of different clinical rooms easier 3.
To increase accountability of service providers by public display of key information on functioning and other details 2.

Other information Items Description: This set of communication material will be displayed near the registration counter of the facility to ensure clients have information for necessary services as given below: 1.

Fixed Day services information 2.

Referral facilities information 3.


Grievance information Design Sample: Grievance Board Fixed Day Services Referral Facilities Dimension and Costs 1.

Fixed day services – 3 X 2 feet sunboard and vinyl pastings Cost of this board will be Rs.600 2.

Referral facilities information - 3 X 2 feet sunboard and vinyl pastings Cost of this board will be Rs.600 3.

Grievance information - 3 X 2 feet sunboard and vinyl pastings.
Cost of this board will be Rs.600 Material Used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings.

Target Audience: All Clients coming to health facility Location for Placement: The information items should be placed at a place of high visibility at eye level contact in front of the facility building.

This could be placed next to registration counter to ensure maximum visiblity Uses: 1.

To inform the client of the various services available 2.
To increase accountability of service providers by public display of key information on functioning and other details 35 WAITING AREA IN THE FACILITY 1.

Facility Staff Board Description: This board provides details of the facility staff with details of their names, number and designation for the general population to be informed of the service providers details as they enter the facility to seek healthcare services.
Design Sample: Dimension and Cost: 4 X 3 feet sunboard and vinyl pastings The cost for printing this list will be Rs.

3600.

Material used for developing: 5mm sunboard and vinyl pasting with slots for removable name plate strips which would also be in sunboard material.
Name may be printed on A4 paper in b/w printer, and pasted on the name strip Location for Placement: The facility staff board should be placed in the waiting area so that the clients are able to see the information of the healthcare providers as they enter the facility.

Target Audience: All clients coming to health facility Use:  To bring transparency in functioning of the health facility.
 To generate client belief in service providers in the health facility through public display of qualification and designation 36 2.

Utility Boards Description: Utility boards direct the clients to the various facilities such as toilets, drinking water etc that are within the facility.

Design Sample: Dimension and Cost: 3 X 1 sunboard with vinyl pastings.

The cost of each utility board is Rs.


300 Material used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings Location for Placement: Waiting area utility and no smoking sign will be placed in in the waiting area at eye level contact.

The utility boards for toilets and drinking water will be placed above the male and female toilets and water facilities respectively.
Target Audience: All clients coming to health facility Use: To direct the clients to the utilities without any confusion 37 3.

Direction Signage Description: Utility boards direct the clients to the various facilities such as toilets, drinking water etc that are within the facility.

Design Sample: Dimension and Cost: 3 X 1 sunboard with vinyl pastings.

The cost of each utility board is Rs.

300 and the total cost is Rs.

900.


Material used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings Location for Placement: In the waiting area/corridor based on the direction of the respective rooms Target Audience: All clients coming to health facility Use: To direct the clients to the utilities without any confusion and enable a self-navigating system within the facility 38 MO I/C ROOM 1.
Angle Name Board Description: The angle name board displays the doctors name outside the MO I/C room Design Sample: Dimension and Costs: Size: 12 X 5 inch angle board.

Cost of each angle board is Rs.150 and total cost for four angle boards is Rs.600 Material Used for developing: 4 mm acrylic material with 1-inch vinyl color strip at the base of the board which is visible from both sides.

Doctor's details printed on office laser printer in black/white on A4 copier paper should be inserted inside.
Target Audience: All clients coming to health facility Location for Placement: Angle board to be mounted using screw mounting on opening side of the door wall in 90-degree angular manner.

Ensure that client can easily see it and read it.

39 2.

Catchment Map Description: The catchment map displays the map of the area to which the facility caters to Design Sample: Dimension and Costs: Size: 2 X 3 sunboard with vinyl pasting.
Cost of this board is Rs.600 Material Used for developing: Eco vinyl print with matt lamination pasted on 3mm sunboard, and wall mounted with nail casings Target Audience: All clients coming to health facility Location for Placement: Placed at eye level in the MOIC’s room 40 ROOM WISE COMMUNICATION MATERIAL Description: This set of communication material will display and guide the clients to the various services offered in the facility in a manner that the client can self-navigate.

These include: 1.
These include: 1.

Room Name Plates for various rooms are provided.

The facility can use the ones which are applicable to their respective facilities 2.

Room Numbers for the above mentioned rooms 3.

Bed Numbers for the beds in the ward 4.

Information Boards providing information on schemes and emergency services which will be placed in the ward 5.
Labour Room Duty Board (Desirable component) Design Sample: Room Name Plates Information Boards Dimension and Costs Labour Room Duty Board Bed Number Plates Room Number Plates 1.

Room Name Plate: Size: 3 X 1 ft rectangular sunboard with vinyl pasting.

Cost of each room plate will be Rs.

300.

2.

Room Number Plates: Size of 6 X 6 inch square sunboard with vinyl pasting.

Cost of each room number plates will be Rs.

100 3.

Bed numbers: Size 5 X I inch acrylic plates Cost of each bed numbers is Rs.
150 4.

Information Board – Size may vary as per the information content; however preferable size is 3x2 ft.

Cost of each information board is Rs.

600.

5.

Labor room duty board: 3 X 2 ft white board.

Cost of each duty board is Rs.

3600 Material Used for developing: 1.

Room name plate, number plate and information board - 3mm sunboard with vinyl pasting, acrylic material for angle board with mounting using casing nail on walls.
Color pattern would be similar to the standard internal branding color scheme.

2.

Bed Numbers - Eco Vinyl Print with matt lamination pasted on round laser cutting 3mm acrylic, wall mount with DS Tape 41 3.

Labour room duty board - Eco Vinyl Print with matt lamination pasted on white board Target Audience: All Clients coming to health facility Location for Placement: 1.

Number Plate and Name Plate – Above the door of the respective rooms.
Place the Room number plate 1 inch (preferably) above the name plate which should be again placed 1 inch above the door in such a way that client can easily see it and read it.

Information Board – right side of the door, in eye sight level.

Information board may be placed close to its respective department or related area in such a way that client is aware of all related information and can easily see it and read it.

The information boards given in this package will be placed in the labour room 2.

3.
3.

Bed numbers – above each of the bed 4.

Labour room duty board – In the nurse’s room or labour room Uses: 1.

To facilitate easier client movement and client experience in the facility.

2.

To inform the client and make identification of different clinical rooms easier 3.

To make number system as the preferred mode of locating any department in the hospital 4.
To increase accountability of service providers by public display of key information on functioning and other details 42 IEC POSTERS FOR PRIMARY HEALTH CENTRE – HEALTH AND WELLNESS CENTRES IEC POSTERS FOR PRIMARY HEALTH CENTRE - HEALTH AND WELLNESS CENTRE 44 IEC Communication Posters Description: This section provides the list of posters on the various services of the facility for increasing knowledge on key priority behaviors Dimension and Cost: 3 X 2 feet sunboard with vinyl pasting.
Cost of each poster is Rs.

600 Material used for developing: Four color posters printed on 4 mm sun board vinyl sheet with mounting on wall using casing nail.

Location for Placement: Posters have to be placed at eye level in the areas of maximum visibility within the rooms.

Given below are the list of posters to be placed as per the different rooms in the facility: Free Drugs and Diagnostics Eye and ENT services 1.
Waiting Area:  Telemedicine    Yoga  Snake bite  Geriatric Care  Breast Cancer  Cervical Cancer 4.

OPD Room:  BP Control  Diabetes Sensitization  Oral Care  Geriatric Care  Lifestyle Care Immunization Room 6.

 Immunization Schedule  Diarrhoea Management  Complementary Feeding 7.

Female Ward  Triple Way of Child Protection  Exclusive Breastfeeding 2.

Wellness/Counselling Room  Adolescent Health  Mental Health  Yoga  Lifestyle  Breast Cancer  Cervical Cancer  Oral Cancer 3.
Examination Room  Referral Assessment  Quality Examination PPH Management Preparation of Labour 5.

Labour Room   Handwashing   Golden Minute  Initiation of Breastfeeding  Danger sign during Labour   IP Protocol - Dust Bins Colour Coded IP Protocol - Bleaching Mix 8.
General Ward  BP Control  Diabetes Sensitization  Lifestyle Care Target Audience: All clients coming to health facility 45 Use:  To inform and create awareness on RMNCH+A and NCD based prioritized behaviors  To promote the positive behavior on RMNCH+A and NCD issues Note: Each facility can choose the posters to be displayed based on the services available at any particular time.

The facility may also opt to rotate these posters on a quarterly basis in case of space restriction.
46 WAITING AREA 47 WELLNESS/COUNSELLING ROOM 48 OPD ROOM 49 IMMUNIZATION ROOM EXAMINATION ROOM 50 LABOUR ROOM 51 FEMALE WARD 52 GENERAL WARD 53 ANNEXURES ANNEXURES 54 ANNEXURE 1: INTERNAL BRANDING FOR SUB-CENTRE – HEALTH AND WELLNESS CENTRE S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) FACILITY COMPOUND AND EXTERNAL AREA 1 Hospital Boundary Walls Pictorial Wall painting Wall painting in yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as per external branding manual.
Logos of Ayushman Bharat 4 2.

3.

4.
On facility main gate/top of the facility building Facility Name Board Tin Board painting on iron frame and strong fixing of tin board on wall using nails Name of the facility Inside the facility compound Citizen Charter Internal compound wall or any dedicated wall space Information Space - Wall Painted and Highlighted 5 x 3 ft self-standing Iron board (Horizontal) on 3 Iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed Dedicated 4 x3 ft space for information sharing in yellow metal 7920 base color and text in ethnic brown 8589 Citizen Charter - All Services that are being provided here at the facility 1 1 Current Events and Campaign 1 4 X 3 Ft 10 120 Desirable 5.
Front area of the facility Wall painting on timings of hospital Wall Painting 3x2 ft size in yellow metal 7920 base color and text in ethnic brown 8589 Timing of the Hospital Wall painting on ANM field map Wall Painting 3x2 ft size in yellow metal 7920 base color and text in ethnic brown 8589 ANM Field Map Wall painting on Area map Wall Painting 3x2 ft size in yellow metal 7920 base color and text in ethnic brown 8589 Area Map 1 1 1 3 X 2 Ft 10 60 Desirable 3 X 2 Ft 10 3 X 2 Ft 10 60 60 Desirable Desirable Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 10 1600 Desirable 10 1800 Essential As per the wall space, but each size to be of Preferably 8 X 5 ft 12 X 3 Ft 5 X 3 Ft 600 9000 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional WAITING AREA OF FACILITY On any wall of waiting 6. area space Facility Staff details 7.
8.

On any wall of waiting area space Grievance Board Above the respective utilities Utility Board Utility Board Utility Board 5 mm Sunboard and vinyl pasting with slots for removable name plate strips which would also be in sunboard material.
Name may be printed on A4 paper in b/w printer, and pasted on the name strip Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount.
Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text All Staff Name, Designation.

Mobile Number Waiting Area Waiting Area Toilet Male Toilet Female ROOM WISE COMMUNICATION MATERIAL Room Name Plate 9.

Outside the OPD room , above room entrance Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount OPD 10.

11.

12.

13.

14.
Outside the wellness room, above room entrance Outside the labour room , above room entrance Outside the immunization room , above room entrance Above medicine counter Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Wellness/Counselling Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Labour Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Immunization Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Medicine Counter Outside the female ward , above entrance Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Female Ward 1 1 1 1 1 1 1 1 1 1 1 3 X2 ft 300 1800 Essential 3 X 2 ft 100 600 Desirable 3 X1 ft 100 300 Desirable 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 15.
16.

17.

18.

19.
Outside the laboratory room , above room entrance In labour room near the newborn care corner Above Room Name plates on respective rooms Above the beds in the ward Outside room where doctor/ANM sits Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Laboratory Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Newborn Care Corner Room Number Plates Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount All room numbers Acrylic Bed No.
Plate Angle Name Board Acrylic name boards in which doctor/ ANM Wall painting with green base colour and white text name on paper may be inserted Bed Numbers Name of the doctor /Key Service Provider 20.

In Labour room Information Board 21.

In Labour room Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount JSY Entitlement Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount 102 Ambulance Service IEC POSTERS 22.

Waiting Area 23.

24.

25.

26.


IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters 27.
OPD Room IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Telemedicine Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Free Drugs and Diagnostics Eye and ENT services Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Yoga Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Breast Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount BP Control 28.
IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Diabetes Sensitization 1 1 4 3 2 1 1 1 1 1 1 1 1 1 2 X1 ft 100 200 Essential 2 X1 ft 100 200 Essential 6X6 inches 100 400 Desirable 5x5 IN Standard Size 100 150 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 300 300 600 600 600 600 600 600 600 600 600 Desirable Essential Desirable Desirable Essential Essential Essential Essential Essential Essential Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) 29.
30.

31.

IEC Posters IEC Posters IEC Posters 32.

Immunization Room IEC Posters 33.


IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Oral Care Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Geriatric Care Lifestyle Care Immunization Schedule Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Diarrhoea Management 34.
Wellness/ Counselling IEC Posters Room Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Adolescent Health 35.

36.

37.

38.

39.
36.

37.

38.

39.

IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Mental Health Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Yoga Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Lifestyle Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Oral Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Breast Cancer 40.
Examination Room IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Referral Assessment 41.
IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Quality Examination 1 1 1 1 1 1 1 1 1 1 1 1 1 3 X2 ft 100 3 X2 ft 3 X2 ft 3 X2 ft 100 100 100 3 X2 ft 100 3 X2 ft 100 600 600 600 600 600 600 Essential / Desirable/ Optional Essential Essential Essential Essential Essential Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 42.
Labour Room IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Preparation of Labour 43.

44.

45.

46.

47.

48.

49.
IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Handwashing Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount PPH Management Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Golden Minute Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Initiation of Breastfeeding Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Danger sign during Labour Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount IP Protocol - Dust Bins Colour Coded Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount IP Protocol - Bleaching Mix 50.
Female Ward IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Triple Way of Child Protection 51.
IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Exclusive Breastfeeding 1 1 1 1 1 1 1 1 1 1 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential TOTAL COST (Essential and Desirable Items) 37,800 Total Essential Items Cost: Rs.
33,100 Note: This cost will be further reduced based on the IEC materials that will be put up in each facility on the basis on the space available.

This cost includes the complete list of IEC materials.
ANNEXURE 2: INTERNAL BRANDING FOR PHC/UPHC – HEALTH AND WELLNESS CENTRE Note: The details below can be applicable for both PHC and UPHC and can be utilized as per budget availability S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional FACILITY COMPOUND AND EXTERNAL AREA 6.
Area just outside the main gate of the health facility on the front road Road Signage Hospital Boundary Walls Pictorial Wall painting Hard ACP board with Radium Pasting, Single Side, mounted on a 5 ft and 4 inch thick iron pipe withproper base cementation Distance and direction Signage for highlighting the Health and Wellness Centre Wall painting in yellow metal 7920 base color and text in ethnic brown 8589 and colour of illustrations as per external branding manual.
Logos of Ayushman Bharat Glow Sign Board Flex: Star 540gsm backlit, branded tube light choke on hospital gate Name of the facility On facility main gate/top of the facility building Inside the facility compound Citizen Charter Inside the facility compound Raised Platform cemented and wall painted Internal compound wall or any dedicated wall space Information Space - Wall Painted and Highlighted 8 x 3 ft self-standing Iron board (Horizontal) on 3 Iron poles providing space for information sharing before entrance on which vinyl/ flex/cloth may be pasted or seamlessly placed 6 x 6 metre area, 1.5 ft height with soil levelling and plaster with a tin sign board stating ‘yog sthal’ in yellow metal 7920 base color and text in ethnic brown 8589 Dedicated 12 x3 ft space for information sharing in yellow metal 7920 base color and text in ethnic brown 8589 Citizen Charter - All Services that are being provided here at the facility Wellness platform (Yog Sthal) for performing Yoga in the hospital compound 1 6 1 1 1 4 X 3 ft 600 7200 Desirable As per the wall space, but each size to be of 8 X 5 ft 12 X 3 Ft 10 2400 Desirable 250 9000 Essential 8 X 3 Ft 600 14400 Essential 20000 20000 Desirable 6 X 6 metre area, 1.5 ft height Current Events and Campaign 1 12 X 3 Ft 10 360 Desirable S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional REGISTRATION AREA IN FRONT AREA OF FACILITY BUILDING 7 Registration Number Plates Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Number 1 Above registration counter next to registration name plate in front of the facility building Above registration counter in front of the facility building Registration Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Registration Next to the registration counter Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Next
 to the registration counter Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Content - Registration fees Rs 10 Only , free for pregnancy , old and children Facility timings In front of the facility next to registration area In front of the facility next to registration area In front of the facility next to registration area Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Fixed Day Services Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Referral Facilities Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Grievance information WAITING AREA OF FACILITY On any wall of waiting 14 area space Facility Staff details 15 To be placed according to the direction of the rooms Direction Signage Eco Vinyl Print with matt Lamination pasted on 3mm sunboard, Wall Mount with removable narrow horizontal strips Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount All Staff Name, Designation.
Mobile Number Direction signage of different rooms 1 1 1 1 1 1 1 1 3 6X6 inches 100 100 Essential 3 X1 ft 100 300 Essential 2 X1 ft 100 200 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 4 X 3 ft 300 3600 Essential 3 X1 ft 100 900 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 16 Above the respective utilities Utility Board Utility Board Utility Board Utility Board Utility Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount.
Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Colour: Green base with white text Waiting Area Toilet Male Toilet Female No Smoking Signage Drinking Water Signage MOIC ROOM 17 Outside every doctors room where doctor or Key Service provider sits Angle Name Board Acrylic name boards in which doctors name on paper may be inserted Name of the doctor 18 Inside MOIC Room Information Board Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Catchment Area Map ROOM WISE COMMUNICATION MATERIAL 19 20 21 22 Outside the OPD room , above room entrance Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount OPD Outside the labour room , above room entrance Outside the immunization room , above room entrance Above medicine counter Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Labour Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Immunization Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Medicine Counter 1 1 1 1 1 4 1 1 1 1 1 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 12 X 5 Inch 150 600 Essential 2x3 100 600 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 23 24 25 26 27 28 29 30 31 32 33 Outside the female ward , above entrance Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Female Ward Outside the
 laboratory room , above room entrance In labour room near the newborn care corner Outside the dressing room , above room entrance Outside the eye check- up room , above room entrance Outside the sterilization room , above room entrance Outside the injection room , above room entrance Outside the drug storage room , above room entrance Outside the general ward , above room entrance Outside the office room , above room entrance Outside the dots centre , above room entrance Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Pathology Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Newborn Care Corner Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Dressing Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eye Check-up Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Sterilization Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Injection Room Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Drug Storage Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount General Ward Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Office Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount DOTS Centre 1 1 1 1 1 1 1 1 1 1 1 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Desirable 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Desirable 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential 3 X1 ft 100 300 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional In
 female ward near the breastfeeding corner Room Name Plate Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Breastfeeding Corner Room Number Plates Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount All room numbers 34 35 36 Above Room Name plates on respective rooms Above the beds in the ward Acrylic Bed No.
Plate 37 In Labour room Information Board 38 In Labour room Information Board 39 In Labour room Duty Board IEC POSTERS 40 Waiting Area IEC Posters 41 42 43 44 45 46 IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters 47 OPD Room IEC Posters Eco Vinyl Print with matt lamination pasted on round laser cutting 3mm acrylic, wall mount with DS Tape Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on white board Bed Numbers JSY Entitlement 102 Ambulance Service Labour room duty shift of staff Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Telemedicine Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Free Drugs and Diagnostics Eye and ENT services Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Yoga Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Snake Bite Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Cervical Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Breast Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount BP Control 1 20 6 1 1 1 1 1 1 1 1 1 1 1 3 X1 ft 100 300 Desirable 6X6 inches 100 2000 Desirable 5x5 IN 150 900 Desirbale 3 X2 ft 100 3 X2 ft 100 600 600 Essential Essential 3 X2 ft 3600 3600 Desirable 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 3 X2 ft 100 600 600 600 600 600 600 600 600 Essential Essential Essential Essential Essential Essential Essential Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 48 49 50 51 52 53 54 IEC Posters IEC Posters IEC Posters IEC Posters Immunization Room IEC Posters IEC Posters IEC
 Posters 55 Wellness/ Counselling IEC Posters Room Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Diabetes Sensitization Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Oral Care Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Geriatric Care Lifestyle Care Immunization Schedule Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Diarrhoea Management Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Complementary Feeding Adolescent Health 56 57 58 59 60 61 IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Mental Health Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Yoga Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Lifestyle Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Cervical Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Oral Cancer Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Breast Cancer 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 X2 ft 100 600 Essential 3 X2 ft 100 3 X2 ft 3 X2 ft 3 X2 ft 100 100 100 3 X2 ft 100 3 X2 ft 3 X2 ft 100 100 600 600 600 600 600 600 600 Essential Essential Essential Essential Essential Essential Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 62 Examination Room IEC Posters Eco Vinyl Print with
 matt lamination pasted on 3mm sunboard, wall mount Referral Assessment 63 IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Quality Examination 64 Labour Room IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Preparation of Labour 65 66 67 68 69 70 71 IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Handwashing Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount PPH Management Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Golden Minute Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Initiation of Breastfeeding Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Danger sign during Labour Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount IP Protocol - Dust Bins Colour Coded Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount IP Protocol - Bleaching Mix 72 Female Ward IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Triple Way of Child Protection 73 IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Exclusive Breastfeeding 74 General Ward IEC Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount BP Control 1 1 1 1 1 1 1 1 1 1 1 1 1 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential S/N Location Communication Material Type Material Specification Theme and Content Overview Quantity Size (Approx) Unit Cost (Rate /Sqft) (Rs) Total Cost (Rs) Essential / Desirable/ Optional 75 76 IEC Posters IEC
 Posters Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Diabetes Sensitization Eco Vinyl Print with matt lamination pasted on 3mm sunboard, wall mount Lifestyle 1 1 3 X2 ft 100 600 Essential 3 X2 ft 100 600 Essential TOTAL COST (Essential and Desirable Items) 98,260 Total Essential Items Cost: Rs.
60,900 Note: This cost will be further reduced based on the IEC materials that will be put up in each facility on the basis on the space available.

This cost includes the complete list of IEC materials.