Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1694839198952.pdf (India)
INNOVATIVE POULTRY PRODUCTIVITY PROJECT (IPPP) UNDER NLM 2017 INNOVATIVE POULTRY PRODUCTIVITY PROJECT (IPPP) UNDER NLM 1.
Background: As per ICAR data, FAOSTAT and Basic Animal Husbandry Statistics, following are some of the short term projections: Indicators India (2015-16) Egg production 83 billion World (2013) FAOstat 1780.27 billion Projections 2020 (India) 106 billion Poultry Meat production 3.3 million tonnes 109.68 million tonnes 4.20 million tonnes Per capita egg availability Per capita meat availability 66 eggs / annum (2015-16) 2.22 Kg/annum 179/ annum 81 eggs per annum 15.13 Kg/ year 3.21 kg/annum Total poultry population 729.21 million 22.96 billion 1290.45 million By 2050, it is expected that the population in India would increase by 34% and to fulfill the dietary recommended levels of the livestock products by Indian Council for Medical Research (ICMR) for a population of 1.7 billion people, the livestock sector should produce 186.2 million tons of milk, 18.7 million tons of meat and 306 billion eggs per annum.
From the current level of production, the milk, meat and eggs have to increase by 1.5, 3.7 and 4.7 folds respectively.

Fulfilling the feed demand for this huge livestock from same resource base of land and water is going to be a huge challenge (NIANP, 2013).

2.

India’s Poultry Sector The egg production in the country has increased from around 78 billion nos.

in 2014-15 to nearly 83 billion in 2015-16 registering a growth of 5.7%.
The per capita availability of egg has increased from 61 in 2013-14 to 66 in 2015-16.

The poultry meat production in the country has increased to 3.26 MMT during the year 2015-16 from 3.04 million tones during the year 2014-15.
There are two major poultry sub-sectors in India: a) Commercial organized sector: contributing ~77% of poultry production (Mass Production) b) Backyard unorganised sector: contributes approximately 23% of poultry production (Production by Masses) In India, poultry sector growth may be attributed to many factors like rising incomes and a rapidly expanding middle class, together with the emergence of vertically integrated poultry producers that have reduced consumer prices by lowering production and marketing costs.
1 of 10 Integrated production, market transition from live birds to chilled and frozen products, and policies that ensure supplies of competitively priced corn and soyabeans are keys to future poultry industry growth in India.

Further, disease surveillance, monitoring and control will also decide the fate of this sector.
Concurrently, India’s unorganised and backyard poultry sector is also one of the potent tools for subsidiary income generation for many landless/ marginal farmers and also provides nutritional security to the rural poor.

3.
Objectives and roadmap for doubling egg and chicken meat production: a) To fulfill the objective of protein requirement of the growing population of the country and prevent malnutrition in one of the highest malnourished children population in the world b) To meet the increasing demand of the domestic population for food of animal origin, due mainly to increasing incomes c) To enable doubling of farmers income To meet these objectives, there is need to increase both the mass production and production by the masses but with a focused approach of building capacity of the poorest of the poor farmer to become an entrepreneur who can be a part of the mainstream business environment to contribute and gain concomitantly.
The following roadmap is envisaged for the doubling of poultry production: Organised Sector Policy support for enabling environment for growth Entrepreneurship Development & Employment Generation Unorganized Sector Through upscaling the LIT birds distribution Introducing and replacing the low producing stocks by commercial broilers 4.
Need for marginally scaling-up RBPD and also introduce high-yielding broilers and layers: It is to be appreciated that under the existing scheme of only 45 chicks per beneficiary, the model is an extremely low input model.

This results in low outputs and the occupation/ business continues to be a subsistence level of production with marginal incomes.

The Hon.

PM has given the goal of Doubling Farmers’ Income by the year 2022.
This cannot be achieved without increasing the size of outcomes so as to enable higher incomes.

Already Private Industry and NABARD encourage economically viable / bankable projects, wherein the scale is much higher and so, beyond the reach of small farmers.

The goal is to bring these small farmers into mainstream of economic activity.
It is therefore proposed to move incrementally from a subsistence model of backyard poultry farming to a scaled-up entrepreneur model, up-scaling upto 600 Broilers in a year and 2 of 10 400 Low-input technology (LIT) birds in around 3 years.

In case of LIT birds, these would help in transition and up-scaling later to 1000-2000 birds for larger commercial scale Poultry farming.
In fact, as per Agricultural Outlook and Situation Analysis Reports (NCAER), 2016, the reason behind the increase in production levels has largely been an increase in the size of poultry farms.

In earlier years, broiler farms had produced on average a few hundred birds (from 200– 500 chicks) per cycle.

Today units with 5,000 to 50,000 birds per cycle are common.
Therefore, it is all the more necessary that to uplift the backyard poultry rearers to bring them to the mainstream of scientific and profitable poultry rearing, a lot of capacity building is required.

5.
5.

Proposed model: To encourage poultry entrepreneurship in rural educated and unemployed youth the following model are proposed to be introduced under Innovative Project of ‘Productivity Enhancement’ component of Sub-Mission on Livestock Development under NLM in 15 identified Poultry Potential States: a) 400 low-input technology (LIT) birds (dual purpose : egg and meat : 50:50 ratio of hens and cock) in 2 batches with a gap of one and a half years (Batches of 200 each).
Cluster approach at village, block and district level will be followed in 15 selected States.

b) To encourage Broiler Rearing by giving 600 broiler chicks in 4 batches (150 each every three months in a year).

Cluster approach at village, block and district level will be followed in 15 selected States each year.

6.

Financial implication per unit: The investment-income calculation per beneficiary is at Annexure 1 and 2 for low-input technology (LIT) birds and broiler farming respectively.
Each of the 15 identified States will identify high potential villages in one to two blocks only for every year, with 5-6 contiguous villages or areas so that a Cluster approach is implemented which would help support economies of scale and convergence of resources for supply/ procurement of inputs and marketing of products.

It would also promote entrepreneurship and learning by sharing in a community manner.
The blocks/ villages for each of the above model shall be different so as not to cause any Biosecurity breach.

Financial implication would be around Rs.

177.00 crore with Central share of around Rs.

116.82 crore.

This amount will be met from the yearly allocation under NLM.

7.
Backward and Forward linkages: This Innovative Poultry Productivity Project (IPPP) will give a big support to supplementary production with the help of State Governments who would have to handhold the beneficiaries in ensuring backward and forward linkages and undertake the following: a) Timely supply of chicks and feed at farmers’ doorstep from commercial suppliers b) Health coverage through vaccinations, deworming etc.- Strict implementation of health & rearing practices protocols – Good Rearing and Health Practices (GRHPs) and evolve a SOP for the same.
3 of 10 c) Ensure biosecurity: The chosen clusters would have to be adequately bio-secured from any neighbouring commercial production pocket.

The placement of broilers in the cluster would need to be coordinated in a manner that ‘all-in all-out’ system is followed.

d) The marketing should be ensured by the State and possibly an agreement can be done with local integrator.

It will not be possible to provide for backward inputs like chicks, feed of good quality without an integrator.
Similarly, the integrator should be able to buy- back the produce from the farmer and effectively market the same.

Integrator may be an individual, trust, JLG, SHG, Cooperative Society, NGO, Company or any other relevant Organization.

It also needs to be ensured that integrators do not take advantage of the beneficiaries.
e) Convergence with various concerned and relevant schemes, agencies and department like RKVY, National Rural Livelihood Mission (NRLM), KVKs, Rural Development support for simple poultry rearing shed/ cage/ infrastructure under MGNREGA, etc., Panchayati Raj would need to be encouraged.

f) States may also consider engaging Poultry Resource Persons/ (PRP) or Poultry Sahayaks(PSH) for assured health coverage and other extension work.
g) Technology and Innovative interventions through relevant mobile apps for DBT, etc, web-based monitoring, GIS tags and Data Analytics etc.

would be implemented Centrally under the project for Project Implementation and Monitoring component.

The Cluster Approach will not only help the State to monitor properly but also facilitate both backward and forward linkages.
Further, if required, State Government will ensure Common Facilities required for hygienic and safe marketing in Hygienic Meat Markets with cold storage facilities.

Middlemen will also be eliminated to a great extent due to direct participation of farmers and they can sell their graded/ sanitized/ wholesome & hygienic product at a better price at these Poultry Egg & Meat Markets.

Funding: For the above intervention most of the funds would be covered under NLM.

8.
8.

The funding requirement would be as table below: Model LIT-upscaled Total financial req 4200 Central share 2772 Broiler Total 13500 17700 8910 11682 (Rs.

in lakh) State share 1428 4590 6018 The component costs are kept same for next 4 years.

However, escalation of prices is expected, which may be reviewed as per NLM EFC/guidelines.

4 of 10 For component details, the economics may be referred at Annexure I and II.
Central share is fixed but the minimum figure for State share mentioned here, may vary as per the cost of implementation.

Any additional expenditure has to be borne by the concerned State.

9.
Work flow: The flow chart for the above activities is as follows: Selection of beneficiaries from contiguous areas who are interested to rear poultry (LIT/Broiler) Capacity building of beneficiaries through training State Government to arrange for suppliers of suitable stocks and have agreement MoU with them to supply and also explore buy-back of the produce In case of LIT birds State may either choose some mother unit beneficiaries to rear the DOCs till 4 weeks or rear at their own premises Distribution of suitable chicks (LIT/Broiler) in batches and monitor progress Give concomitant Technical Services support for Health and Management through Poultry Resource Persons (in case of LIT birds particularly) Rearing of birds by Farmers and marketing through clustered approach/ cooperative set-up 10.
The fund flow and DBT proposed will be as follows: Central Government (DADF)/ ↓ State Government treasury / State Finance Department through CPSMS ↓ State AH Department For nearly all beneficiary components where funds are released to State Governments ↓ District Heads ↓ Block In-charge ↓ B e n e f i c i a r y (LIT/Broiler rearer Mother Unit rearer Poultry Stock Supplier) 5 of 10 Beneficiaries: Farmers with preference to SC/ST, BPL and women beneficiaries and 11.
Beneficiary Groups (SHGs, JLGs, FPOs, Co-operative, etc) In case of low-Input Technology birds, the 400 beneficiaries in first two years will be different from the 400 beneficiaries during the next two years.

In case of broilers, the 200 beneficiaries each year will be different from other years.

The UID numbers of individual beneficiaries will be recorded and included for ease of DBT.
However, so as not to beneficiaries who have not yet received the UIDs to any disadvantage other acceptable ID criteria like BPL register, etc., may be used.

12.

Outcome: Model Physical Targets Total financial requirem ent (Central Share) (Rs.
in lakh) Total production of eggs (in Lakh nos) Total production of poultry meat (in lakh Kgs) Price realizatio n egg Price realizat ion meat Total Price realize (Eggs + Meat) LIT 12,000 2772.00 2880 61.20 20160 6120 26280 Broiler 12,000 8910.00 Not applicable 123.00 Not applicable 12312 12312 Total 24,000 11682.00 2880 184.20 20160 18432 38592 13.

Year-wise financial implication Rs.


in lakh FY 2017-18 FY 2018-19 FY 2019-20 FY 2020-21 Total fund requir ed 1500 Central share Total fund required Central share Total fund required Central share Total fund required Central share 990 600 396 1500 990 600 396 3375 2228 3375 2228 3375 2228 3375 2228 4875 3218 3975 2624 4875 3218 3975 2624 Financial Year / Compone nt LIT upscaled model Broiler model Total 6 of 10 Sl.No.

Particulars Semi scavenging system ECONOMICS OF REARING 400 L.I.T.
BIRDS IN BACKYARD Annexure-1 To rear 400 straight- run birds (8 batches of 50) Males upto 16 weeks of age Production Female till one year of production 120 eggs per bird Non-recurring expenditure Night shelter// initial feeding of newly-arrived chicks/ other miscellaneous and contingent requirement Recurring expenditure Cost of birds at 4 weeks of age(Rs.

50x400) 15,000 20,000 Cost of Feed: This is negligible as these are scavenging birds and little hand-feeding especially kitchen-waste is used.
However for sake of taking into account any burden on beneficiary, we take the following: (a) For females & males ( 8 to 16 weeks) 56 days@30 gm/bird/day and taking into account mortality 10% [Say, 2 Kg x360 birds x Rs.

30].

(this beneficiary will realize after 16 weeks which she can re- invest in feeding hens) 21,600 (b) For females(16 to 72 weeks) @ 15 gm/day/bird (Say, 6 Kg x 180 birds x Rs.

30) Misc.
30) Misc.

Expenditure @Rs.5 per bird Total Recurring and Non-recurring Cost Expenditure(I) Selling Price (a) Males(180 Nos)- Rs.

200 per bird x180 (b) Spent hens (160 Nos) Rs.

100 per bird x160 (c) Sale of table eggs- at the rate of Rs.
7.00/egg x120x 160 Total receipts (II) Net Profit (II-I) per cycle of 18 months Net Profit per bird per 1.5 year cycle 32400 2000 91,000 36,000 16,000 134400 186400 95400 238.5 Therefore, annualizing the net profit per bird per year For 400 birds without subsidy income per year For 400 birds without subsidy income per month Year I Year II For 200 LIT birds (1 month old chicks)= 50X200 Cost of night shelter (considering if 200 birds are kept at one point of time in future) For 200 LIT birds (1 month old chicks)=50x200 cost of chicks Total 159 63600 5300 10000 15000 10000 35000 Mother units for raising day old chicks upto the marketable age of 4 weeks may also be established.
Establishment of mother units will be allowed at State Poultry establishments as well as beneficiary level with 60% Central assistance of Rs.

60,000/- per unit.

In case if mother unit is established at already assisted State Poultry farm under erstwhile schemes, Central assistance will not be provided.

Therefore, this is optional and hence not separately highlighted in the financial implication.

7 of 10 Annexure-II Economics of 600 Commercial Broilers (On a small scale- in batches of 150) A.
Capital cost Cost of construction of shed @ 1 sq.ft/bird for 150 birds @ Rs.200/sq.ft Equipment 6 Feeder & 3 Waterer @ 150/ feeder and drinker Miscellaneous Total Capital cost B. Rearing cost Cost of Day old chick @ Rs 25/DOC Cost of Feeding the birds upto 6 weeks – (roughly 3.5 kg @ Rs.30/Kg) Miscellaneous cost (Litter, medicine etc.)
Rs.5/- per bird Total recurring cost Year I first batch 150 Capital Cost Recurring cost Total (A) 30,000 1350 150 31,500 3,750 15,750 750 20,250 31,500 20,250 51750 Year I second to fourth batch 450 birds - 150 per batch (Recurring Cost only) 60750 Total Expenditure incurred for rearing 600 birds Total A+B Total (B) Economics of 600 birds Taking 5% mortality Net profit in Rs.
over recurring cost 60750 11250 0 10260 0 41850 8 of 10 Poultry Action Plan in selected 15 States - 400 LIT birds in 2 batches of 200 each 1.5 year for 2 years Annexure III S.N .

States 1 1 2 3 2 Andhra Pradesh Bihar Himachal Pradesh 4 Jharkhand 5 Karnataka 6 Madhya Pradesh 7 Maharashtra 8 Odisha 9 Tamil Nadu 10 Telangana 11 Uttarakhand 12 Uttar Pradesh 13 West Bengal 14 Assam 15 Rajasthan Total / Average No.
of beneficiaries to be covered with upto 400 LIT birds in 2 years 400 beneficiaries in Year I & II and 400 beneficiaries in Year III & IV (in numbers) 3 800 800 800 800 800 800 800 800 800 800 800 800 800 800 800 12000 Distribution over 2 years of LIT birds - 200 in first year and then after 18 months Distribution over 2 years of LIT birds - 200 in first year and then after 18 months Year I batch of 200 each (in Nos) 4 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 1200000 Year II batch of 200 each (in Nos) 5 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 12000 00 Year III batch of 200 each (in Nos) 6 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 120000 0 Year IV batch of 200 each (in Nos) 7 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 80000 120000 0 Total Financial implication four years Price realisation from Eggs Price realisation from Poultry Meat Price realisation from Poultry Meat of spent hens Central Share Financial implication for Center Projected State Share FY 2017 -18 Rs.
in lakh FY 2018 -19 Rs.

in lakh FY 2019 -20 Rs.

in lakh FY 2020 -21 Rs.

in lakh Total Rs.

in lakh .

@ Rs.7 per egg (Rs.

In lakh) .

@ Rs.200 per kg (Rs.

In lakh) .

@ Rs.100 per kg (Rs.

In lakh) (in %) Rs.

In lakh Rs.
In lakh Another Rs.
120 lakh may be required for Mother units if some States opts for setting up the same through entrepreneurs (taking around 8 mother units per State) 9 of 10 Poultry Action Plan in selected 15 States - 600 broilers in 4 batches of 150 birds each year Distribution over four years of broilers in 4 batches of 150 birds each year Financial implication four years S.N.

States No.
of beneficiaries to be covered with upto 600 broilers in 4 batches of 150 birds each year 200 beneficiaries each year (in numbers) Year I (in Nos) Year II (in Nos) Year III (in Nos) Year IV (in Nos) Total FY 2017- 1 1 2 3 2 Andhra Pradesh Bihar Himachal Pradesh Jharkhand Karnataka 4 5 6 Madhya Pradesh 7 Maharashtra Odisha 8 Tamil Nadu 9 Telangana 10 11 Uttarakhand 12 Uttar Pradesh 13 West Bengal 14 Assam Rajasthan 15 Total / Average Price realisation from Poultry Meat in 4 years 5% mortality & 1.8 kg / bird@ Rs.100 per kg (Rs.
In lakh) 15 821 821 821 821 821 821 821 821 821 821 821 821 821 821 821 12312 Annexure IV Centr al Share Financial implication for Center Projected State Share (in %) Rs.

In lakh Rs.

In lakh of 10 18 FY 2018- 19 Rs.

in lakh Rs.
in lakh Rs.

in lakh FY 2019 -20 Rs.

in lakh FY 2020 -21 Rs.

in lakh Total Rs.

in lakh 13 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 13500