Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1696590885990.pdf (Zimbabwe)
Agenda • Introduc.on • Understanding the DNS Market and the opportuni.es • Recent market trends of ccTLDs and gTLDs • Why these changes?
and what does it say about the market • What are the evolving business models – Today: Top Level Domains Source: Verisign Domain Industry Report 4Q 2012 • Original TLDs: – com, .org, .net, .edu, .gov, .mil, .int – plus others (e.g., country-code TLDs) • 2000 Expansion: Round 1 – aero, .biz, .coop, .info, .pro, .name, museum • 2004 Expansion: Round 2 – .mobi, .tel, .asia, .cat, .jobs, .post, .travel, .xxx • 2012: 1930 New applications received • Today: – Over 250M Domain Names, 7% annual growth – 7 gTLDs, 15 Sponsored TLDs, & 255 ccTLDs, 40 IDN TLDs • 2014 and beyond • ~ 1,000s of TLDs to be added • When will the next expansion round occur?
What could change domain name and TLD market?

• Internet end users – Behavioral changes in the way they browse, look/up, navigate and search – Increased desire for self-expression and communica.on with like-minded individuals or community (TwiRer, FB, Pinterest, Tumblr) – Increased desire for “More, BeRer, Faster, Cheaper, Easier” • Disrup.ve technologies – Elimina.ng tradi.onal input methods (i.e.

type-in address in a browser, versus natural language search such as SIRI) – Means of access, i.e.
mobile versus pc • Regula.on or de-regula.on • Change is inevitable But what is a Domain Name?
– Really… • An ASCII “label” on an IP address • Label = Human recognizable and memorable – hence some names more valuable that others • Basic u.lity of a domain name is the same regardless if its a ccTLD or a gTLD • Pointer to a resource on the Internet • Necessary for rou.ng traﬃc (because linked to IP address) • Used for iden.ty and communica.on • The market value of a domain name has less to do with its func.onal u.lity and more to do with its perceived or created value • Ul.mately it the DNS and IP that maRers!
The Domain Name Business Models Haven’t Changed • Web 1.0 - $ value to VRSN – wishmorepeoplecouldenjoythefuna.cannn.com = $7.85 – Google.com = $7.85 – Gambling.com = $7.85 • Web 3.0 - $ Market Value – wishmorepeoplecouldenjoythefuna.cannn.com = $2.99 at Godaddy – Gambling.com = $20M at Sedo auc.on in 2005 – But only $2.5 Million in 2011 – Google.com = $$$$$?

# 1 site in terms of traﬃc.

2013 Market Cap = $264 Billion * This works if a TLD has scale and longevity.
But how many have or will have longevity AND scale?
* Source: Yahoo Finance April 1, 2013 Whereas the Web’s Business Models Have Web 1.0 Web 2.0 Web 3.0 Domain Tasting & Adwords Brands use facebook.com/brand On ads Mobile apps take off Google applies for 101 and Amazon for 76 new gTLDs Large Brands Adopt & Enforce IP Highest secondary market sale in 2012 is $1M personalloan.com Community Has value Names Have value Traffic has value Gambling.com sells for $20M Targeted traffic to Pre-existing user Gambling.com sells for $2.5M Mobile /Social computing begins PC dominated world ends 200M+ e m a n n a m o D i h t w o r g 1999 Directories 2002 Google Rises 2005 Google as Ad platform 2008 Twitter Facebook & User Generated Content 2009 Mobile 2010 FB eclipses Google as Most popular site 2011 10B apps D/L from Apple 2012 2013 ?
Beyond 1930 new gTLD Apps FB IPO 46B apps D/L from Apple New Business Model for gTLDs?

Web 1.0 Web 2.0 Web 3.0 Domain Tasting & Adwords Brands use facebook.com/brand On ads Mobile apps take off Google applies for 101 and Amazon for 76 new gTLDs Large Brands Adopt & Enforce IP 200M+ e m a n n a m o D i h t w o r g Names Have value Traffic has value Gambling.com sells for $20M Community Has value Targeted traffic to Pre-existing user What has value?
Trusted, secure & consistent communication in a defined community Mobile /Social computing begins PC dominated world ends 1999 Directories 2002 Google Rises 2005 Google as Ad platform 2008 Twitter Facebook & User Generated Content 2009 Mobile 2010 FB eclipses Google as Most popular site 2011 10B apps D/L from Apple 2012 2013 ?

Beyond 1930 new gTLD Apps FB IPO 46B apps D/L from Apple Dis.nguish the Why?

From the What?

Or How?

• • • Entertain Iden.fy Inform Communicate The WHY?
- These human needs are long-held and immutable: • • • • The WHAT?

– The means to sa.sfy the needs are subject to change (technology, culture/ preference, economics, etc.).

• • • • The HOW?

- How the “means” are used to sa.sfy the need.

Also subject to change • • • Domain Names Keywords Apps QR codes, etc.
Search engines, Websites Email Social Media Domain Names are just one of the “means” of sa.sfying immutable needs IntegraFng .ZW Management: .ZW Registrar Managed Services A Sample Overview Proposed • Key Deliverables – User Experience – Service Automation – Customer Service • Cloud Services to help registrars in building, managing and scaling their Internet businesses.

Provision of a fully managed hosting solution to to enable them to effectively scale their business.
• Advantages – Locally available, fast and reliable servers in Rwanda, scalable to other countries.

– Redundant datacenter availability – 1gbps connection to all ISPs through the Rwanda Internet Exchange Point (RINEX) – No bandwidth costs for all local traffic.
– Fully managed Cloud Service – will do the work of maintaining the service – solution is based on open standards used by global leading cloud operators Replicate GoDaddy Services User Login cPanel Key Success Factors v Platform v User Experience v Automated v Full-Featured v Scalable v Hyper-Local v Easy Product Purchase – Domains, Email, Hosting, Cloud v Easy Product Administration v Design & Marketing v Regional v Registrar Integration v Payment Integration v Local hosting v Customer Service v Billing v Administration v Support Tickets Buy Products User Login User Admin cPanel Admin Scope of Works • Setup the Hosting VMs and Hosting Platform for Domain, Email and Web Products.
• Assist with Integration of Registrars and Payment providers’ APIs into the Platform.

• Provide additional real-time redundancy in 2 datacenters • Assist with the migration of existing services onto the new Hosting Platform • Provide a fully managed service for Registrars and free them to manage their customers.

• Manage the technical backend used to provide the various products and services.

• Registrars will manage the frontend site development and any customizations on the base User Interfaces.