Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1697799889960.pdf (Liberia)
“We listened” The Story of Scotland’s Intellectual Assets Centre Putting IP into Practice Meeting, Reykjavik May 2005 Fiona Jackson and Jane Watters © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 1 What will we introduce?

• Our language – our definition of Intellectual Assets (IA) • The Intellectual Assets Centre - where did it come from?

• The IA Centre’s services • Baseline Study results • IA Centre activities e.g.
Innovative Actions study © Intellectual Assets Centre 2004/05 Intellectual Assets: – a form of Intangible Assets Tangibles: • Bits you can touch • Appear on the balance • sheet Include: stock, cash in bank, land, computers, cars, etc Intangibles: • The “untouchables” • Rarely appear on the • balance sheet Include: patents, goodwill, knowledge, reputation, brands, staff expertise, networks etc © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 2 Intellectual Assets - our language Intellectual Property Non - IP IA Intellectual Assets Human Capital etc Intangible Assets (aka Intellectual Capital) Tangible Assets (aka Financial Capital) Book Value © Intellectual Assets Centre 2004/05 What do we mean by...?
(some definitions) • Intellectual Capital (IC) (aka Intangible Assets) - intangible organisational assets of a business • Intellectual Assets (IA) - the intangible assets that are or can be recorded (or written down, codified etc) • Intellectual Property (IP) - the bits of the IA that are legally protected by statute law © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 3 Examples of non-IP Intellectual Assets • Know-how and show-how • Process procedures and technical information • Confidential information / trade secrets • Contracts • Customer and supplier knowledge and networks • • Accreditations (eg By Royal Appointment) • Goodwill and reputation • Brands • Management systems and infrastructure…etc Image enhancing customers © Intellectual Assets Centre 2004/05 Why are IA so highly rated?
• Understanding the IA of a business can: - show the KEY commercial strengths of a business - inform business strategy - stimulate innovation, eg by suggesting and controlling diversification - help raise money (eg investment, mortgaging) - generate new income streams - be traded in - eg licensed, assigned - add kudos and act as a marketing tool - deter and prevent the competition…….. etc • Goes some way to explain the huge values attributed to intangibles © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 4 St Andrews Links Trust The Story: • • Items stolen as mementos Introduced branded merchandise; set up licensing arrangements worldwide • Brand generated income additional to green fees Accordingly, The Trust’s IA: • Were traded in – e.g.
licensed • Did inform business strategy • Did suggest and now control the diversification • Did generate new income streams • Were the stimuli to innovation © Intellectual Assets Centre 2004/05 The IA Congress 2001 • Asked to develop an IP conference • Organised a 2 day IA Congress for 120 cross sector attendees - not just high-tech or even just technology companies • Over 170 attendees and a waiting list • Less than 10% from economic development agencies • Excellent post-event feedback • Demand for follow-on events and 1-2-1 diagnostic meetings BUT lack of interest for meetings with specialists… © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 5 Our Next Stage • Planned an umbrella operation – a National Intellectual Asset Centre • Approached Scottish Executive to fund • Agreement to three years funding Another BUT – there was no good practice to follow © Intellectual Assets Centre 2004/05 Early Vision… © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 6 Intellectual Assets Centre “to assist Scottish businesses to maximise the economic potential of their intellectual assets” • • • • A catalyst, facilitator organisation Independent and impartial Funded by the Scottish Executive First of its kind in Europe © Intellectual Assets Centre 2004/05 What does the IA Centre offer?
• Awareness raising activities • Assistance to help companies diagnose their IA issues • Tools for companies to learn more about IA management processes • Signposting to IA management providers © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 7 Other roles for the IA Centre • Briefing the Scottish Enterprise Network, private sector intermediaries and Scottish Executive in IAM • Encouraging the development of a strong private sector-led supply • Developing Scotland's international profile as a leading exponent of IA management and exploitation © Intellectual Assets Centre 2004/05 Innovative Actions • Benchmarking Research • • IA capture tool with >100 SMEs IAM Best Practice Gathering • European and Scottish Networks We’d like you to be involved!
© Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 8 Cohort Group • 20 companies • Peer group learning and sharing best practice • Structured programme including 4 workshops • Higher intensity support • Examples of deliverables: • Compilation of an IA Register • IA exploitation plan • Case studies © Intellectual Assets Centre 2004/05 Overall Approach Start Here Knowledge narrative Management Challenges Actions Indicators The ‘story’ of the company: • What is the ‘use value’ you provide to your customers?
• What are the knowledge resources you need, to be able to do that?

• How are these resources combined into core competencies that make you unique?

The challenges to management: • Which existing knowledge resources should be strengthened?

• What new knowledge resources are needed?

• How are the challenges interrelated?

© Intellectual Assets Centre 2004/05 ©2005 What needs to be done: • What are existing initiatives to strengthen the knowledge resources?
• What are potential initiatives to strengthen the knowledge resources?

• How are they related to management challenges?


Investments Monitoring initiatives: • • Assets • Effects • Human capital • Structural capital • Relational capital © Intellectual Assets Centre 2004/05 9 Contact us: Intellectual Assets Centre Suite 6/6, SkyPark 8 Elliot Place Glasgow G3 8EP Tel: +44 (0) 141 243 4920 Fax: +44 (0) 141 229 1498 www.ia-centre.org.uk info@ia-centre.org.uk © Intellectual Assets Centre 2004/05 © Intellectual Assets Centre 2004/05 10