Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1698058801261.pdf (Liberia)
TM TAPESTRY SEGMENTATION esri.com/tapestry UNITED STATES OF AMERICA Total Population: 318,536,439 Diversity Index: 63.0 Total Households: 120,746,349 Home Ownership Rate: 63.0% Median Age: 37.9 Average Household Size: 2.57 Median Income: $53,200 Home Value: $200,000 Median Net Worth: $84,500 • = Census Block Group Printed in the USA INCOME RANGE OF THE LIFEMODE SUMMARY GROUPS • Affluent Estates • Upscale Avenues • Uptown Individuals • Family Landscapes • GenXurban • Cozy Country Living • Ethnic Enclaves • Middle Ground • Senior Styles • Rustic Outposts • Midtown Singles • Hometown • Next Wave • Scholars and Patriots US Median Income $53,200 0 $20k $40k $60k $80k $100k $120k $140k $160k Esri inspires and enables people to positively impact their future through a deeper, geographic understanding of the changing world around them.
Governments, industry leaders, academics, and nongovernmental organizations trust us to connect them with the analytic knowledge they need to make the critical decisions that shape the planet.

For more than 45 years, Esri has cultivated collaborative relationships with partners that share our commitment to solving earth’s most pressing challenges with geographic expertise and rational resolve.

Today, we believe that geography is at the heart of a more resilient and sustainable future.
Creating responsible products and solutions drives our passion for improving quality of life everywhere.

Contact Esri 380 New York Street Redlands, California 92373-8100 USA 1 800 447 9778 T 909 793 2853 F 909 793 5953 info@esri.com esri.com Offi ces worldwide esri.com/locations TM TAPESTRY SEGMENTATION The Fabric of America’s Neighborhoods Copyright © 2015 Esri.

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Esri, the Esri globe logo, Tapestry, @esri.com, and esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions.

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147708 DUAL1.5M7/15dl Esri’s Tapestry Market Segmentation is a geodemographic system that identifies 68 distinctive markets in the US based on socioeconomic and demographic characteristics to provide an accurate, comprehensive profile of US consumers.

WHAT IS TAPESTRY SEGMENTATION?

Tapestry Segmentation represents the fourth generation of market segmentation systems that began 35 years ago.
The 68-segment Tapestry Segmentation system classifies US neighborhoods based on their socioeconomic and demographic compositions.
The power of Tapestry Segmentation allows you to profi le consumers in a number of ways including: • Standard geographic areas including counties, census tracts, block groups, or ZIP codes • User-defi ned areas such as rings or polygons based on distance, drive time, or users’ own territories (sales districts, planning areas) • Customer addresses or site locations The versatility of Tapestry Segmentation provides several methods of combining the 68 segments into summary groups for a broader view of US consumer markets: • LifeMode: 14 summary groups based on lifestyle and lifestage • Urbanization: 6 summary groups based on geographic and physical features TM TAPESTRY SEGMENTATION The Fabric of America’s Neighborhoods UNITED STATES OF AMERICA Total Population: 318,536,439 Median Income: $53,200 Home Ownership Rate: 63% Total Households: 120,746,349 Median Net Worth: $84,500 Average Household Size: 2.57 Median Age: 37.9 Diversity Index: 63.0 Home Value: $200,000 LifeMode 1: AFFLUENT ESTATES 11,765,272 Households 9.7% of US Households LifeMode 2: UPSCALE AVENUES 6,834,903 Households 5.7% of US Households LifeMode 3: UPTOWN INDIVIDUALS 4,357,532 Households 3.6% of US Households LifeMode 4: FAMILY LANDSCAPES 8,887,129 Households 7.4% of US Households LifeMode 5: GEN X URBAN 13,877,266 Households 11.5% of US Households LifeMode 6: COZY COUNTRY LIVING 14,690,420 Households 12.2% of US Households LifeMode 7: ETHNIC ENCLAVES 8,335,647 Households 6.9% of US Households LifeMode 8: MIDDLE GROUND 13,192,801 Households 10.9% of US Households LifeMode 9: SENIOR STYLES 6,960,167 Households 5.8% of US Households LifeMode 10: RUSTIC OUTPOSTS 10,122,571 Households 8.4% of US Households LifeMode 11: MIDTOWN SINGLES 7,479,915 Households 6.2% of US Households LifeMode 12: HOMETOWN 7,592,029 Households 6.3% of US Households LifeMode 13: NEXT WAVE 4,710,070 Households 3.9% of US Households LifeMode 14: SCHOLARS AND PATRIOTS 1,939,021 Households 1.6% of US Households 4A Soccer Moms 5A Comfortable Empty Nesters 6A Green Acres 7A Up and
 Coming Families 8A City Lights 9A Silver & Gold 10A Southern Satellites 11A City Strivers 12A Family Foundations 13A International Marketplace 14A Military Proximity 1A Top Tier 2A Urban Chic 3A Prof/Mgmt College Degree White ■ Own lavish vacation homes ■ Hire fi nancial advisers ■ Shop at high-end retailers/chains Household Married Couples Housing Single Family 46.7 Median Age $166k Median Income Households: 2,073,878 ■ Access radio and newspapers online ■ Purchase/Lease fully equipped luxury cars 4 Prof/Mgmt College Degree White ■ Visit museums, art galleries ■ Own healthy portfolios ■ Ski; practice yoga; hike; play tennis ■ Shop, bank online ■ Choose luxury imports Household Married Couples Housing Single Family 42.9 Median Age $104k Median Income Households: 1,592,681 4 Laptops and Lattes Prof/Mgmt College Degree White ■ Support environmental groups ■ Save for retirement ■ Stay connected via laptop, Housing High-Density Apartments 37.2 Household Singles Median Age $102k Median Income Households: 1,263,291 iPad, mobile phone ■ Listen to classic rock, jazz, blues ■ Take public transportation; walk; bike 1 1B Professional Pride 2B Pleasantville 3B Metro Renters Prof/Mgmt College Degree White ■ Upgrade picture-perfect homes ■ Hold 401(k) and IRA plans/securities ■ Own latest tablets, smartphones, and laptops ■ Read epicurean, sports, home service magazines ■ Own 2 –3 vehicles Prof/Mgmt/Svcs College Degree White ■ Enjoy outdoor gardening ■ Invest conservatively ■ Go to the beach, theme parks, museums ■ Have bundled services (TV/Internet/phone) ■ Own/Lease imported SUV Household Married Couples Housing Single Family 42.3 Median Age $89k Median Income Households: 2,693,075 4 Household Married Couples Housing Single Family 40.8 Median Age $132k Median Income Households: 1,926,841 4 Prof/Mgmt College Degree White ■ Prefer environmentally safe products ■ Spend wages on rent ■ Practice yoga, Pilates; ski ■ Active on Facebook, Twitter, YouTube, LinkedIn ■ Take public
 transportation, taxis; walk; bike Household Singles Housing Multi-Unit Rentals 32.3 $59k Median Age Median Income Households: 1,801,600 1 Prof/Mgmt College Degree White ■ Go jogging, biking, target shooting Household Married Couples Housing Single Family 36.8 Median Age $89k Median Income Households: 3,418,433 ■ Carry high level of debt ■ Visit theme parks, zoos ■ Shop, bank online ■ Own 2+ vehicles (minivans, SUVs) 4 4B Household Married Couples Home Improvement Prof/Svcs College Degree White ■ Eat at Chili’s, Chick-fi l-A, Panera Bread ■ Invest conservatively ■ Shop warehouse/club, home improvement stores ■ Watch DIY Network ■ Own minivan, SUV Households: 2,072,695 Housing Single Family Median Age $70k Median Income 37.4 4 Prof/Mgmt College Degree White ■ Play golf; ski; work out regularly ■ Save/Invest prudently ■ Prefer to eat at home ■ Listen to sports radio; watch sports on TV ■ Own 1–2 vehicles Prof/Mgmt College Degree White ■ Are member of veterans’ club, fraternal order ■ Bank, pay bills online ■ Do home improvement projects ■ Watch TV by satellite ■ Own truck/SUV Household Married Couples Housing Single Family 43.5 Median Age $77k Median Income Households: 3,853,581 6 Prof/Svcs College Degree White ■ Visit theme parks, zoos ■ Hold student loans, mortgages ■ Contract for home and landscaping services ■ Go online to shop, bank, for entertainment Household Married Couples Housing Single Family 31.2 Median Age $68k Median Income Households: 2,706,528 ■ Own late model compact car, SUV 4 Household Married Couples Housing Single Family 47.4 Median Age $70k Median Income Households: 2,988,619 4 Prof/Svcs College Degree White ■ Play the lottery ■ Bank in person; pay bills online ■ Shop for trusted brands ■ Listen to classic rock, alternative, hip-hop radio ■ Take public transportation Housing Multi-Units; Single Family Household Married Couples 39.0 Median Age $64k Median Income Households: 1,781,755 2 Retired/Prof/Svcs College Degree White ■ Play golf; go boating ■ Draw
 retirement income ■ Exercise regularly ■ Read newspapers, magazines, books ■ Prefer luxury cars, SUVs, convertibles Household Married Couples w/No Kids Housing Single Fam; Seasonal 62.4 Median Age $66k Median Income Households: 910,072 4 Svcs/Prof/Admin HS Diploma Only White ■ Go hunting, fi shing ■ Shop at Walmart ■ Own a pet dog ■ Listen to country music; watch CMT ■ Own, maintain truck Household Married Couples 40.1 Median Age Housing Single Family; Mobile Homes $45k 6 Median Income Households: 3,818,057 5B In Style 6B Salt of the Earth 7B Urban Villages 8B Emerald City 9B Golden Years 10B Rooted Rural Household Singles 34.8 Housing High-Density Apartments Median Age $42k Median Income Households: 946,749 1 11B Prof/Mgmt College Degree White ■ Support arts, theater, concerts, museums ■ Hold retirement savings, insurance policies ■ Use coupons, mobile coupons ■ Carry, use smartphones ■ Own late-model SUVs or trucks Household Married Couples w/No Kids Housing Single Family 41.6 Median Age $68k Median Income Households: 2,718,032 3 Prof/Svcs HS Diploma Only White ■ Go fi shing, hunting, boating, camping ■ Buy insurance from agent ■ Tackle home improvement projects ■ Access Internet by dial-up modem ■ Own truck, ATV Household Married Couples Housing Single Family 43.7 Median Age $55k Median Income Households: 3,536,548 6 Household Married Couples Housing Single Family 33.6 Median Age $59k Median Income Households: 1,297,907 Svcs/Admin No HS Diploma Hispanic ■ Buy new clothes; go clubbing; visit water parks ■ Carry credit cards ■ Shop at Costco, Whole Foods, Target, Nordstrom ■ Own smartphones ■ Shop on HSN Prof/Mgmt College Degree White ■ Travel frequently ■ Contribute to NPR/PBS ■ Buy, eat organic foods ■ Read books, magazines on tablets ■ Prefer natural, green products Prof/Svcs College Degree White ■ Travel overseas frequently ■ Manage portfolios of CDs, stocks ■ Shop, pay bills, track investments online ■ Watch cable TV; read newspapers ■ Support arts, charities
 Household Singles Housing Single Fam; Multi-Units 51.6 Median Age $64k Median Income Households: 1,623,027 4 Svcs/Prof/Admin HS Diploma Only White ■ Shop with coupons; buy generic products ■ Pay bills in person ■ Go hunting, fi shing ■ Listen to faith-based radio, gospel music ■ Own, maintain cars, ATVs Household Married Couples Housing Single Fam; Mobile Hm 44.7 Median Age $40k 6 Median Income Households: 2,441,491 Housing Single Family; Multi-Units Household Singles 37.1 Median Age $54k Median Income Households: 1,702,899 3 Svcs/Prof/Admin HS Diploma Only Black ■ Buy branded clothing ■ Own savings account ■ Shop at discount retailers, warehouse clubs ■ Watch movies on premium TV channels ■ Take public transportation Svcs/Prof/Admin HS Diploma Only Black ■ Shop at T.J. Maxx, Sam’s Club ■ Draw Social Security ■ Go online for games, entertainment ■ Subscribe to premium cable TV ■ Drive 1–2 vehicles Household Singles Housing Single Family 39.3 Median Age $41k 2 Median Income Households: 1,284,603 Svcs No HS Diploma Hispanic ■ Shop at warehouse clubs, specialty markets ■ Do not save or invest ■ Visit theme parks; play soccer ■ Listen to Spanish/Latin music on cell phone or radio ■ Take public transportation Household Married Couples 32.6 Housing High-Density Apts; Single Family $43k Median Age Median Income Households: 1,491,560 2 Armed Forces Some College, No Degree White ■ Join religious, veterans’ clubs ■ Pay bills online ■ Own pets ■ Watch ESPN, History Channel, Comedy Central ■ Own minivan, SUV Household Married Couples 22.5 Housing Townhomes; Multi-Unit Rentals Median Age $43k Median Income Households: 184,144 4 Household Singles Young and Restless Svcs/Prof College Degree White/Black ■ Text, redeem coupons from cell phone ■ Bank online ■ Go dancing; play pool; buy organic food ■ Listen to blues, jazz, rap, hip-hop, dance music ■ Buy from eBay Housing Multi-Unit Rentals Households: 2,065,345 Median Income 29.6 Median Age $38k 3 12B Traditional Living 13B Las Casas
 14B College Towns Svcs/Admin/Prof HS Diploma Only White ■ Go camping; visit the zoo ■ Carry credit card balances, student loans ■ Eat fast food ■ Watch QVC, CMT, Game Show Network ■ Own 1–2 vehicles Household Singles Housing Single Family 35.1 Median Age $37k 3 Median Income Households: 2,371,888 Svcs No HS Diploma Hispanic ■ Follow soccer ■ Bank in person ■ Eat at fast-food, family restaurants ■ Choose Spanish-language TV/websites ■ Buy baby/children’s products Household Married Couples 28.0 Housing Single Family; Multi-Unit Rentals Median Age $37k 2 Median Income Households: 894,801 Students/Prof/Svcs College Degree White ■ Use computers, cell phones for everything ■ Pay bills online ■ Shop impulsively ■ Customize cell phones ■ Prefer vehicle with good gas mileage Household Singles Housing Multi-Unit Rentals; Single Family Median Age Median Income Households: 1,139,966 24.3 $29k 3 1C Boomburbs 2C Pacific Heights 3C Trendsetters 4C Middleburg 5C Parks and Rec 6C The Great Outdoors 8C Bright Young Professionals 9C The Elders 10C Diners & Miners 11C Metro Fusion 12C Small Town Simplicity 13C NeWest Residents 14C Dorms to Diplomas Prof/Mgmt College Degree White ■ Hold gym membership; own home equipment ■ Have home mortgage ■ Prioritize physical fi tness ■ Own, use latest devices ■ Prefer SUVs, luxury cars, minivans Prof/Svcs/Mgmt College Degree Asian/Pacifi c Islander ■ Own iPods, iPads, newer Macs ■ Invest conservatively ■ Gamble at casinos; visit theme parks ■ Watch Showtime, HBO, Travel Channel, CNN ■ Choose imported, late-model vehicles Prof/Svcs/Mgmt College Degree White ■ Travel frequently ■ Seek fi nancial advice; build stock portfolios ■ Shop at Whole Foods, Trader Joe’s ■ Stay connected; prefer texting ■ Choose subcompacts, public transportation Household Singles 36.1 Housing High-Density Apartments Median Age $57k Median Income Households: 1,292,641 1 Household Married Couples Housing Single Family 42.3 Median Age $87k Median Income Households: 875,962 2
 Prof/Svcs College Degree White ■ Buy children’s toys, clothes ■ Carry some debt; invest for future ■ Go hunting, bowling, target shooting ■ Watch country, Christian TV channels ■ Own trucks, SUVs Prof/Mgmt/Admin HS Diploma Only White ■ Take US vacations ■ Budget wisely ■ Play blackjack, poker online ■ Watch Animal Planet, Discovery, History Channel ■ Own domestic truck or SUV Prof/Svcs College Degree White ■ Belong to AARP, veterans’ clubs ■ Might invest in real estate ■ Own pet dogs or cats ■ Watch CMT, History Channel, Fox News ■ Own 4-wheel drive trucks Household Married Couples Housing Single Family 46.9 Median Age $54k Median Income Households: 1,880,304 6 Household Married Couples Housing Single Family 40.6 Median Age $57k Median Income Households: 2,425,714 4 Household Married Couples Housing Single Family 35.7 Median Age $58k Median Income Households: 3,396,001 5 Household Married Couples Housing Single Family 33.7 Median Age $111k Median Income Households: 1,822,658 4 1D Savvy Suburbanites Prof/Mgmt College Degree White ■ Enjoy good food, wine ■ Carry fi rst, second mortgages ■ DIY gardening, home remodeling ■ Shop, bank online ■ Prefer late-model SUVs minivans, station wagons Housing Single Family $110k Median Income 44.7 Median Age Household Married Couples Households: 3,592,861 4 2D Enterprising Professionals Prof/Mgmt College Degree White ■ Gamble; visit museums ■ Own 401(k) through work ■ Buy trendy clothes online ■ Watch movies, TV on demand ■ Buy digital books for tablet Household Married Couples 35.1 Housing Multi-Units; Single Family Median Age $82k Median Income Households: 1,673,185 4 5D Rustbelt Traditions 6D Prairie Living Svcs/Prof/Admin HS Diploma Only White ■ Buy American-made products ■ Hold home mortgage ■ Play games online ■ Read newspapers; watch TV ■ Own 2–3 vehicles Household Married Couples Housing Single Family 38.7 Median Age $51k Median Income Households: 2,691,375 2 Mgmt/Prof/Svcs HS Diploma Only White ■ Shop at Walmart; eat at
 Subway ■ Own CDs, term/whole life insurance ■ Go fi shing, hunting, boating, camping ■ Read fi shing, hunting, auto magazines ■ Own truck, ATV/UTV Household Married Couples Housing Single Family 43.9 Median Age $52k Median Income Households: 1,320,248 6 Barrios Urbanos Svcs No HS Diploma Hispanic ■ Buy discount for children’s products ■ Own no retirement savings ■ Read magazines ■ Listen to Hispanic radio ■ Own 1–2 vehicles; carpool Housing Single Family 28.5 Median Age Household Married Couples $37k Median Income Households: 1,256,773 2 Prof/Svcs College Degree White ■ Go to bars/clubs; attend concerts ■ Own US savings bonds; bank online ■ Eat at fast food, family restaurants ■ Rent DVDs from Redbox or Netfl ix ■ Well connected via latest technology Retired/Svcs/Prof/Admin College Degree White ■ Buy clothing, exercise equipment ■ Bank in person ■ Shop by phone or in person ■ Watch news, movies, golf, travel, history on TV ■ Drive luxury sedans aged 5+ years Household Married Couples w/No Kids Housing S.F.
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72.0 Median Age $38k 4 Median Income Households: 883,347 Svcs/Prof/Constr HS Diploma Only White ■ Eat at Dairy Queen, KFC, Golden Corral, Applebee’s ■ Budget for US vacations ■ Do yard work; tend the garden ■ Watch TV frequently: CMT, HSN ■ Own domestic truck, ATV Household Married Couples Housing Single Fam; Mobile Hm 41.0 Median Age Median Income Households: 817,184 $39k 6 Household Married Couples Housing Single Family; Multi-Units 32.6 $54k Median Age Median Income Households: 2,678,779 2 Svcs/Admin/Prof HS Diploma Only White/Black ■ Shop at discount grocery stores, Kmart, Walmart ■ Dress to impress; are fashion conscious ■ Follow football, soccer ■ Listen to R&B, rap, Latin, reggae music Household Singles 29.0 Housing Multi-Unit Rentals; Single Family Median Age Median Income $34k 2 Household Singles Housing Single Family 40.4 Median Age $29k 5 Svcs/Prof HS Diploma Only White ■ Visit the doctor regularly ■ Shop with coupons at discount stores ■ Go hunting, fi shing, target shooting Households: 1,700,511 ■ Watch pay-per-view on TV Median Income Households: 2,309,536 ■ Read newspapers; watch TV ■ Own, maintain domestic trucks, ATVs Svcs/Constr No HS Diploma Hispanic ■ Drink sports or energy drinks ■ Pay with cash ■ Buy baby/children’s products ■ Watch Spanish-language channels on TV ■ Like used, fun-to-drive vehicles Household Married Couples Housing Multi-Unit Rentals 27.2 $30k 1 Median Age Median Income Households: 937,493 Students/Svcs/Prof College Degree White ■ Buy trendy clothes ■ Carry credit card balance ■ Eat frozen dinners, fast food ■ Connect by cell phone ■ Choose imported subcompact car Household Nonfam HHs w/ 2+ Persons 21.6 Housing Multi-Unit Rentals Median Age $18k 3 Median Income Households: 614,911 8D Downtown Melting Pot 9D Senior Escapes 10D Down the Road 11D Set to Impress 12D Modest Income Homes 13D Svcs/Prof College Degree White/Asian/Pac.
Islander ■ Shop with coupons; not brand loyal ■ Carry credit card debt ■ Buy lottery tickets ■ Go online for entertainment; visit dating websites ■ Prefer late-model vehicle Retired/Svcs/Prof/Admin HS Diploma Only White ■ Take guided tours in the US ■ Bank in person ■ Belong to veterans’ clubs; member of AARP/AAA ■ Watch news, sports, CMT, Golf Channel, AMC on TV ■ Maintain older vehicle Household Married Couples w/No Kids Housing S.F.

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53.4 Median Age $37k 5 Median Income Households: 1,098,553 Household Married Couples 37.4 Median Age Housing High Density Apartments $46k 1 Median Income Households: 795,268 Svcs/Admin HS Diploma Only White ■ Visit chat rooms; play games online ■ Prefer convenience of frozen meals, fast food ■ Go hunting, fi shing ■ Watch Animal Planet on satellite TV ■ Bought used vehicle last year Svcs/Prof/Admin HS Diploma Only White/Black ■ Go to rock concerts, nightclubs, zoos ■ Manage fi nances online ■ Shop at Walgreens ■ Download latest music online ■ Own used, imported vehicles Household Singles 33.6 Housing Multi-Unit Rentals; Single Family Median Age $29k 3 Median Income Households: 1,677,685 Svcs/Admin HS Diploma Only Black ■ Shop at low-cost retailers, warehouse clubs ■ Pay bills in person ■ Play basketball ■ Watch BET; listen to gospel, R&B radio ■ Take public transportation Household Singles Housing Single Family 36.6 Median Age $22k 2 Median Income Households: 1,626,002 Household Married Couples 34.6 Median Age Housing Mobile Homes; Single Family $38k 5 Median Income Households: 1,377,185 Fresh Ambitions Svcs No HS Diploma Hispanic ■ Own cell phones ■ Wire money back home ■ Buy baby/children’s products ■ Subscribe to cable TV; watch Spanish TV, BET ■ Own vehicle; Housing Multi-Unit Rentals; Single Family Median Income 28.3 Median Age Household Single Parents Households: 781,987 take public transportation $27k 1 American Dreamers Svcs/Admin HS Diploma Only White/Black ■ Own feature-rich cell phones ■ Spend money carefully; buy necessities ■ Pay bills, socialize online ■ Listen to urban or Hispanic radio ■ Eat at Taco Bell, Wendy’s, IHOP Housing Single Family $50k Median Income 32.1 Median Age Household Married Couples Households: 1,771,368 2 7C 2 7D 1E Exurbanites Prof/Mgmt College Degree White ■ Contract for home care services ■ Invest actively; use fi nancial planners ■ Prefer natural, organic products ■ Support public TV/radio ■ Choose late-model luxury cars, SUVs Household Married Couples Housing Single Family
 Median Age 50.0 $100k Median Income Households: 2,338,000 4 FOR MORE INFORMATION ABOUT TAPESTRY SEGMENTATION • Call 1-800-447-9778 • Visit esri.com/tapestry • Send an e-mail to info@esri.com Copyright © 2015 Esri.
All rights reserved.

LIFEMODE SUMMARY GROUPS 1.

Affluent Estates: Established wealth — educated, well-travelled married couples 2.

Upscale Avenues: Prosperous, married couples in higher density neighborhoods 3.

Uptown Individuals: Younger, urban singles on the move 4.

Family Landscapes: Successful younger families in newer housing 5.

GenXurban: Gen X in middle age; families with fewer kids and a mortgage 6.

Cozy Country Living: Empty nesters in bucolic settings 7.
Ethnic Enclaves: Established diversity— young, Hispanic homeowners with families 8.

Middle Ground: Lifestyles of thirtysomethings 9.

Senior Styles: Senior lifestyles reveal the effects of saving for retirement 10.

Rustic Outposts: Country life with older families, older homes 11.

Midtown Singles: Millennials on the move; single, diverse, and urban 12.

Hometown: Growing up and staying close to home; single householders 13.

Next Wave: Urban denizens; young, diverse, hardworking families 14.
Scholars and Patriots: College campuses and military neighborhoods 5E Midlife Constants 6E Rural Resort Dwellers 7E Valley Growers 8E Front Porches 9E Retirement Communities 10E Rural Bypasses 11E City Commons 13E High Rise Renters 15 Unclassifi ed Prof/Svcs College Degree White ■ Attend church; are members of fraternal orders ■ Have retirement income, Social Security ■ Read; go fi shing; play golf ■ Watch country, Christian TV channels ■ Own domestic SUVs, trucks Household Married Couples w/No Kids Housing Single Family 46.5 Median Age $48k Median Income Households: 3,053,526 4 Svcs/Prof HS Diploma Only White ■ Tend vegetable gardens ■ Own low-risk assets ■ Go hunting, freshwater fi shing ■ Watch Animal Planet, Discovery Channel, DIY Network ■ Own older, domestic vehicles Farm/Svcs No HS Diploma Hispanic ■ Go camping; do scrapbooking ■ Pay bills in person; prepare own taxes ■ Do home improvement projects ■ Watch Discovery Channel, Spanish network TV ■ Own/Maintain used vehicle Household Married Couples Housing Single Family 26.9 $34k 5 Median Age Median Income Households: 295,381 Svcs/Prof/Admin HS Diploma Only White ■ Go online for games; visit dating websites, chat rooms ■ Have loans to pay bills ■ Play bingo, video games ■ Watch Comedy Central, Nickelodeon, PBS Kids Sprout ■ Enjoy fun-to-drive cars Retired/Prof/Svcs/Admin College Degree White ■ Shop at large department stores ■ Monitor fi nances closely ■ Support political organizations/ other groups ■ Watch QVC, Golf Channel, CNN, sports on TV ■ Vacation overseas Household Singles Housing Multi-Units; Single Family 52.8 Median Age $37k 3 Median Income Households: 1,468,407 Household Married Couples 34.6 Median Age Housing Single Family; Multi-Units $41k 3 Median Income Households: 1,929,640 Household Married Couples w/No Kids Housing Single Fam/Seasonal 53.2 Median Age $47k Median Income Households: 1,232,052 6 Svcs/Prof/Prod HS Diploma Only White ■ Go online infrequently ■ Depend on Social Security, SSI ■ Go hunting, fi shing ■ Subscribe to satellite TV ■
 Prefer trucks to sedans Household Married Couples 40.1 Median Age Housing Single Family; Mobile Homes $30k 6 Median Income Households: 1,668,654 Svcs/Admin/Prof HS Diploma Only Black ■ Shop warehouse clubs/discount ■ Own private health care policy ■ Buy baby/children’s products ■ Listen to urban radio ■ Take public transportation Household Single Parents 28.0 Housing Multi-Unit Rentals; Single Family Median Age $18k 3 Median Income Households: 1,089,625 Svcs No HS Diploma Hispanic ■ Care for elderly relatives ■ Spend beyond their budgets ■ Shop at Target, Macy’s, Marshalls ■ Watch shows, movies on HBO, Starz, Showtime ■ Take public transportation Household Single Parents Housing High-Rise Rentals 31.7 Median Age $22k 1 Median Income Households: 604,229 Unclassifi ed neighborhoods include unpopulated areas such as parks, golf courses, open space, or other types of undeveloped land.
Institutional group quarters, such as prisons, juvenile detentions homes, and mental hospitals, or any area with insuffi cient data for classifi cation also fall into this category.
URBANIZATION SUMMARY GROUPS Principal Urban Centers: Young, mobile, diverse in metros of 2.5 + million people Urban Periphery: City life for starting families with single-family homes Metro Cities: Affordable city life, including smaller metros, satellite cities Suburban Periphery: Affl uence in the suburbs, married couple-families, longer commutes Semirurals: Small town living, families with affordable homes Rural: Country living with older families, low density, and low diversity 6F Heartland Communities 7F Southwestern Families 8F Old and Newcomers 9F Social Security Set Svcs/Prof HS Diploma Only White ■ Go hunting, fi shing; ride motorcycles ■ Buy insurance from agent ■ Participate in local activities ■ Listen to country music; watch CMT ■ Own domestic truck, SUV Svcs No HS Diploma Hispanic ■ Shop discount, pharmacies ■ Carry credit card balance ■ Gamble at casinos; buy lottery tickets ■ Listen to Hispanic radio ■ Own 1–2 vehicles Household Married Couples Housing Single Family 34.1 Median Age $28k 2 Median Income Households: 1,007,689 Household Married Couples Housing Single Family 41.9 Median Age $41k 5 Median Income Households: 2,867,687 Prof/Svcs College Degree White ■ Buy frozen, convenience foods ■ Bank online or in person ■ Support environmental organizations ■ Watch movies at home ■ View car as transportation only Household Singles 38.9 Median Age Housing Single Family; Multi-Units $40k 3 Median Income Households: 2,811,234 Retired/Svcs/Prof HS Diploma Only White/Black ■ Prefer to cook, eat at home ■ Pay bills in person ■ Play bingo ■ Subscribe to basic cable TV ■ Take public transportation Household Singles Housing Multi-Unit Rentals 44.8 Median Age $17k 3 Median Income Households: 976,761 8G Household Singles Hardscrabble Road Svcs/Admin HS Diploma Only White/Black ■ Play basketball, football, volleyball ■ Invest in retirement savings, stocks, bonds ■ Shop via sales rep, QVC, or HSN ■ Listen to gospel, R&B, rap, hip-hop music ■ Own 1–2 vehicles Households: 1,493,226 Housing Single Family
 Median Income 32.0 Median Age $28k 3 DEFINITIONS IN THE SEGMENT DESCRIPTIONS Household (HH) types: Family and nonfamily • Family: Married couples • Family: Married couples with children • Family: Single parent • Nonfamily: Singles • Nonfamily: Shared SEGMENT LEGEND # Segment Name Employment Education Race/Ethnicity ■ Activity ■ Financial ■ Activity ■ Media ■ Vehicle Household Description 30 40 Housing Description 50 Median Age 75k 50k 100k Median Income Households: 1,234,567 • Represents national median for age and income # Segment Number: Refers to the LifeMode Summary Group Segment Name: Esri’s unique name for the segment Household: Represents the typical number of people and type of household (Family includes married couples and single parents; single householders and shared households are nonfamily.)
Housing: Represents a typical dwelling for this segment Median Age: Median age of the segment, compared to the US median Median Income: Median household income of the segment, compared to the US median income Population: Total population of the segment The number in the lower left corner: Indicates the Urbanization Summary Group