Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1698060793575.pdf (Georgia)
Galleria Tbilisi The multifunctional shopping center in the heart of the city and is one destination for many everyday activities and needs: shopping, entertainment, eating out and convenient services.

Company exists for having positive impact on economic growth in Georgia.

For the brand, it’s very important to execute CSR project in this direction.

Market insight The potential of Georgian market is not fully used by new players.
Large companies, mediums and even individuals can cooperatively make a crucial impact on entrepreneurship ecosystem.

Shopping center insight Galleria Tbilisi is all about realization, paid platform for local and global brands to operate on the market and improve Georgian economy.
Target Audience/ who we are talking to Millennials (18-30) – imagine the young generation who are future and the young professionals, who have hidden potential of entrepreneurship, but do not believe in existing possibilities, do not have hope for a chance, to make first steps they need mentors to encourage them Millennials (25-40) - consider them as the mentors of the young generation, who care about their development, believe in them, empower confidence to make first steps.
These are people, who already achieved success and their life motto is to contribute to building better tomorrow Audience Insights -Millennial individuals need more courage and self-esteem -Lack of information about existing possibilities on the market -Millennials strive to improve environment they live in Connecting the dots/product truth and our solution -Galleria Tbilisi is all about realization, paid platform for local and global brands to operate on the market and improve Georgian economy.
This makes sense to create free platform to boost the potential entrepreneurs for acting.

-Handling the challenge, Galleria Tbilisi launches the digital platform Startup.Galleria.ge for reminding millennial individuals that entrepreneurial spirit lives in everyone and everyone can make their ideas come true.
The digital platform Startup.Galleria.ge is the crowdfunding channel, which gives each individual possibility to:    Create free profile and present the unique startup idea in one of the given industries: Fashion, F&B, Entertainment, Service; Get donation from individuals, feedback and partnership options; Twice a year, the most donated ideas in each category become the winners and use the shopping center zone for launching/presenting the product on the market for free – 2 weeks; The first winners (after 6 months from launching) get financial grants of Galleria Tbilisi for implementation considering 5,000$ for each; From each donation Galleria Tbilisi earns 2% for Startup.Galleria.ge   Single minded proposition: Make It Happen!
make ideas real Campaign objectives -Inform/introduce the product and how it’s working -Inspire millennial individuals that they can make transformative change for social and economic challenges -Make it trendy to be part of entrepreneurship ecosystem Tone of voice Informative, Convincing, Smart, Encouraging Deliverables, agency tasks (media channels, budget and timelines) -Social Media (FB, Instagram, linked-in) strategy, execution, advertising – 15,000$ -16.09.2019-30.11.2019 -Main video of campaign for launching – 30,000$ - 16.09.2019 -Video – how to use the platform – 5000$ - 19.09.2019 -Launch campaign: Digital placement – pre-rolls, web banner – 10,000$ - 16.09.2019-30.11.2019   Media support – 5,000$ - 16.09.2019-30.09.2019 KPIs -Social Media engagers – 150,000 after 2 months from launching -Video views – 1,000,000 during first week -Number of registered users on Startup.Galleria.ge – 2000 first month -Number of donors – 1000 during campaign