Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1698060129388.pdf (Georgia)
Entrepreneurship and Startup Overview In a world undergoing continuous change, the ability to think “like an entrepreneur” has become a core skill of the managerial mind and the leadership ethos in virtually every sphere of human activity, and “entrepreneurial management” has become the quintessence of good management practice.
Entrepreneurial Thinking will push you to develop heuristics suited to dealing with a future that is not only unknown, but is actually unknowable, and a creative, proactive stance toward the society we live in Program Outline Day 1 • • • • • Top Trends in business and Marketing Review of Top Entrepreneurs How digitalization changed the business How to find and Assess ideas Design thinking for finding Solution Learning Objectives: • Understand entrepreneurship as method.
• Build heuristics derived from expert entrepreneurs.

• Understand the main steps in framing business value chain, assessing • market opportunities, customer pains and marketing strategies.

Understand funding options and the art of Pitching for investors.

Learning Outcomes In this course you will develop a mind-set, attitude and skills that are the necessary hallmark of successful value creators.
At the very least it will change the way you think about entrepreneurs and entrepreneurship and help you deal more effectively with a world in which entrepreneurship is a key driver of change.

Teaching Methods The course will be taught as a combination of lectures, case studies and activities: #1 Activity – Form Groups of 2, and come up with at least 3 viable business ideas – Discussion.

#2 Activity – Choose any existing product/service and create consumer journey roadmap.
Company Visits: Inebe.ge/MicroGreen/Mindoori/ • • GITA - Techpark Day 2 • • • • • • Segmentation and Positioning Customer Discovery Consumer Personas Consumer Journey and Touchpoints User Experience Service Blueprint Day 3 • • • • • • Product Development Prototyping (paper, digital) Business Model Canvas Revenue Models Market Entrance Strategy Competition Day 4 Branding Marketing Strategy Customer Engagement Strategies Influencer Marketing Digital Marketing Landing Pages, Collecting Leads, • • • • • • Remarketing Day 5 • • • Funding 101 Content of the Pitch Deck The Art of Pitching