Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1697798193446.pdf (Dominica)
Guide to Develop Concept Note ANNEX 1: CONCEPT NOTE EXECUTIVE SUMMARY Organization Description (5) Background of Company including Name, Registration, Year and Location, History, Purpose, Mission and Vision statements.

Core Activities (30) 1.

Production (annual volumes of primary products, production systems) 2.
Processing (ease of entry/exit) High capital cost in production process determines its ease of entry or exit into the market, annual volumes of added products, Standard Operating Procedures (SOP’s), scope for upgrade 3.

Marketing (domestic, regional, international) Marketing (50) 1.

Market Analysis (30) a) Market Segmentation and Target Market - Four principles of market segmentation will be identified.
(i) Mass segmentation (all markets) (ii) Limited segmentation (children, elderly and health challenged (iii) Niche Market (specific to a particular group) (iv) Personalized Markets (one on one).

b) Competitor Listing - List of external markets for example St. Vincent and the Grenadines also producing arrowroot (toloma).

List top competitors and the plan to compete of each competitor.
c) Price Competitiveness and Substitute Products Analysis -Market analysis to determine extent of competition from alternative products and cost of production of products eg.

For Toloma (corn starch, cassava starch, potato starch, rice flour, and all-purpose flour) 2.
Marketing Strategy (20) a) Promotional Strategy - Methods: (i)Traditional (multimedia, partnership), (ii) non- traditional (social media) (Selling and delivering products and services to customers using visuals relatable to target audience in use of Websites; b) Product and Pricing Strategy - i. ii.
Public relations (festivities, events) branding, promotion and advertising Personal approach (ambassador to promote the product, sponsorship) Administration /Human Resources (15 points) a) Productivity – percentage of active members as producers, processors, marketers b) Technical – technical capacities in production, processing, marketing c) Managerial – Capacity of the executive as producers, processors, marketers; Marketing (i)Promotional capacity (ii) Technical capacity (iii) Financial capacity.
1 Guide to Develop Concept Note Financial Projections (Budget) These are the eligible areas to be funded (a) Core Activities - Need to identify the main areas for Investment/financing categorized under the three main headings; (i) goods (ii) equipment (iii) works.

(b) Marketing (analysis and strategy) i. ii.

Eg.

Need of market survey, marketing compliance, services to determine local and regional demand.

Eg.
Eg.

Marketing Strategy, developing and maintaining website, supporting events and any other marketing intervention (c) Administration and Human Resources Business Development (training, software development, standard operation procedure (SOP), hardware, short term employment not more than nine (9) months Note: Revenue projections will be submitted in the detailed business plan.

Funding is not limited to the examples stated in the financial projections or areas listed above.

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