Source document: https://docs-lawep.s3.us-east-2.amazonaws.com/1697629646177.pdf (Antigua and Barbuda)
TOURISM STATISTICAL REVIEW TOURISM STATISTICAL REVIEW TOURISM STATISTICAL REVIEW TOURISM STATISTICAL REVIEW April - June 2007 90 80 70 60 50 40 30 20 10 0 East West North 1st 2nd 3rd 4th Foreword This report provides a quantitative analysis of visitors to the island for the second quarter April to June 2007.
The data was collected from the immigration cards of arriving passengers and processed by the Planning and Research Department within the Ministry of Tourism, Civil Aviation, Culture and the Environment.

The qualitative data included in this report was compiled during the period from 27th March to 16th April 2007 which coincided with the period when Antigua hosted ICC World Cup matches.

The data collected represents responses from a sample of 2346 visitors.
The cooperation and assistance that was received from the Statistics Division, Caribbean Tourism Organization, Airport Officials and Airline Passengers was quite heartening and the success of this survey is largely because of their efforts.

We at the Ministry of Tourism, Civil Aviation, Culture and the Environment would like to extend a heartfelt thank you to all who assisted in this exercise and we look forward to your continued support as we endeavor to increase the returns from the Tourism Sector.
2 Table of contents Stay-over Tourist Arrivals by Air 4 Tourist Arrivals from the United States by Geographical Segment and State 5-10 Tourist Arrivals from the United Kingdom by County Tourist Arrivals from Canada by Province Tourist Arrivals from Germany Tourist Arrivals from France Tourist Arrivals from the Caribbean by Country Tourist Arrivals by Age Group Tourist Arrivals by Length of Stay Tourist arrivals by Occupation Tourist Arrivals by Purpose of Visit Tourist Arrivals for Cricket World Cup Tourist Arrivals by Sea 11-12 13-14 15 16 17-18 19-21 22-24 25-27 28-30 31-37 38 3 TOURIST ARRIVALS BY AIR Month April May June Total 2007 22,806 19,572 17,819 60,197 2006 25,523 19,698 17,779 63,000 % Change -10.64 -0.64 0.22 -4.45 Table 1: Tourist Arrivals by air April - june 2007 Month January February March April May June Total 2007 22,601 23,325 29,441 22,806 19,572 17,819 2006 22,941 24,815 26,410 25,523 19,698 17,779 135,564 137,166 %Change -1.44 -6 11.47 -10.64 -0.64 0.22 -1.17 Table 2: tourist arrivals by air jan – jun 2007 There was a drastic decline in tourist arrivals at the start of the second quarter, however while the decline continued through the period it was at a decreasing rate.
4 UNITED STATES Month April May June Total 2007 6,857 5,671 5,722 2006 7,925 5,795 5,714 18,250 19,434 % Change -13.48 -2.14 0.14 -6.02 Table 3: Tourist Arrivals from the united states april to june 2007 The declining trend in tourist arrivals from the United States continued into the second quarter of 2007, but at a decreasing rate.

Overall when compared to the same period in 2006 arrivals from this market were down by 6%.
This decline has been directly attributed the implementation of the passport requirement for United States residents returning home.

Mid- Atlantic Month April May June Total 2007 3,402 2,553 2,789 8,744 2006 3,419 2,057 1,934 7,410 % Change -0.49 24.11 44.21 18.00 Table 4: tourist arrivals from mid-atlantic region april to june 2007 Arrivals from this geographic segment of the US market have shown positive growth rates for the second quarter of 2007.
New England Month April May June Total 2007 1,035 515 411 1,961 2006 1,132 478 505 2,115 % Change -8.57 7.74 -18.61 -7.28 Table 5: Tourist arrivals from new England region april to june 2007 5 Unlike the Mid Atlantic region of the US market, arrivals from the New England segment have fluctuated at a declining rate for the period under review.

Overall arrivals from this segment were down by 7%.
South Atlantic Month April May June Total 2007 1,099 1,158 1,135 3,392 2006 1,515 1,493 1,521 4,529 % Change -27.46 -22.44 -25.38 -25.10 table 6: tourist arrivals from south atlantic region april to june 2007 The South Atlantic area has shown an overall decline when compared to the same period in 2006.

This decline fluctuated between -22% and -27%.


North Central Month April May June Total 2007 456 440 437 1,333 2006 668 511 539 1,718 % Change -31.74 -13.89 -18.92 -22.41 Table 7: tourist arrivals from north central region april to june 2007 The declining trends continued and the North Central segment also experienced significant decreases in arrivals.
South Central Month April May June Total 2007 249 395 449 1,093 2006 321 415 574 1,310 % Change -22.43 -4.82 -21.78 -16.56 Table 8: tourist arrivals from south central region april to june 2007 6 Arrivals from this market segment experienced declining fluctuating trends for the period April to June when compared to the time period in 2006.
West Month April May June Total 2007 605 603 547 1,755 2006 763 669 606 2,038 % Change -20.71 -9.87 -9.74 -13.89 Table 9: tourist arrivals from the west region apil to june 2007 Generally, arrivals from this market segment were far below arrivals for the same period in 2006.

However, there was a gradual decrease in the rate of decline.
7 8 US Region/ State April May June Totals April May June Totals % Change 2007 2007 2007 Quarter 2006 2006 2006 Quarter Quarter Subtotal 3,402 Subtotal 2,553 Subtotal 2,789 8,744 Subtotal 3419 Subtotal 2057 Subtotal 1934 7,410 18.00 Mid Atlantic New Jersey New York Pennsylvania New England Connecticut Maine Massachusetts 429 2,702 271 325 85 408 New Hampshire 47 Rhode Island Vermont 106 64 South Atlantic Carolina, North Carolina, South Delaware District of Columbia Florida Georgia Maryland Virginia West Virginia North Central Dakota, North Dakota, South Illinois Indiana Iowa Kansas Michigan Minnesota Missouri 105 16 22 2 543 100 125 182 4 1 - 117 30 12 10 52 17 66 1,035 1,099 456 276 1,963 314 182 20 235 18 52 8 130 28 8 1 565 129 100 197 - 1 - 117 35 17 21 71 7 42 515 1,158 440 288 2,256 245 171 7 179 27 15 12 119 30 26 - 533 160 130 135 2 3 - 108 40 20 16 78 9 39 411 1,961 867 2,225 327 381 87 413 76 87 88 1,135 3,392 1515 437 1,333 139 22 46 - 634 172 247 248 7 5 - 159 63 22 6 94 24 69 668 451 1325 281 456 1,168 310 1132 478 505 2,115 (7.28) (25.10) 539 1,718 (22.41) 9 3 126 25 19 4 6 7 - 22 30 161 - 65 312 81 1 8 2 12 - 14 10 100 - Nebraska Ohio Wisonsin South Central Alabama Arkansas Kentucky Louisiana Mississippi Oklahoma Tennessee Texas West Alaska Arizona California Colorado Hawaii Idaho Montana Nevada New Mexico Oregon Utah
 Washington Wyoming Other US State No Stated US State - 8 8 49 - (15.96) 606 2,038 (13.89) 1 1 - 2 7 6 0 13 49 58 7 165 0 79 56 302 Table 10:
 tourist arrivals from the united states by state of residence april to june 2007 10 UNITED KINGDOM Month April May June Total 2007 8,654 8,031 6,427 2006 7,963 7,316 5,339 23,112 20,618 % Change 8.68 9.77 20.38 12.09 Table 11: tourist arrivals from the united kingdom april to june 2007 11 (44.67) (43.65) (18.09) (83.33) (4.35) (21.81) (27.14) (20.00) (15.94) (12.35) (36.60) (19.63) 15.71 70.00 UK County April 2007 May June Quarter Totals April 2006 May Quarter Quarter June Totals % Change Total Avon 8,654 8,031 6,427 23,112 7,963 7,316 5,339 20,618 3 2 - 5 3 2 1 6 Bedfordshire 24 21 25 70 24 30 34 88 Berkshire 31 40 21 92 62 49 32 143 Buckinghamshire 82 39 27 148 70 50 17 137 Cambridgeshire 31 38 17 86 73 47 38 158 Cheshire Cleveland 64 65 73 202 118 88 91 297 - 1 - 1 3 1 2 6 Cornwall & Isle of Sc.
25 13 5 43 26 33 10 69 12.10 (16.67) (20.45) 3.50 8.03 (45.57) (31.99) (83.35) (37.68) 13 6 14 33 9 4 16 29 13.79 Cumbria Derbyshire Devon Dorset Durham 33 33 17 83 51 54 45 150 36 18 17 71 70 35 21 126 24 29 24 77 44 25 25 94 - - 3 3 6 7 5 18 East Sussex 6 12 4 22 6 12 5 23 Essex 226 167 109 502 299 234 109 642 Gloucester 31 45 26 102 59 45 36 140 Greater London 3,666 2,245 2,652 8,563 1,917 2,762 2,063 6,742 27.01 Greater Manchester 30 19 50 99 78 38 57 173 (42.77) Hampshire and Isle of Wt.
49 28 33 110 38 33 28 99 11.11 Hereford & Worcester 1 3 - 4 3 1 1 5 Hertfordshire 89 51 34 174 56 89 62 207 Kent 222 174 129 525 251 212 136 599 Lancashire 35 44 44 123 61 68 65 194 Leicestershire 83 41 48 172 101 45 68 214 Lincolnshire 19 47 15 81 29 30 11 70 Merseyside Middlesex 5 2 10 17 4 4 2 10 51 36 54 141 83 69 36 188 (25.00) No Stated County 2,983 4,087 2,255 9,325 3,407 2,249 1,511 7,167 30.11 Norfolk 23 35 8 66 39 40 26 105 (37.14) Northamptonshire 14 37 41 92 38 33 25 96 Nottinghamshire 72 101 69 242 90 103 72 265 Oxfordshire Scotland, Wales & N. Irelan Shropshire Somerset Staffordshire 25 21 9 55 19 28 35 82 Suffolk Surrey 23 21 23 67 25 38 15 78 159 112 111 382 227 174 138 539 Warwickshire 13 4 4 21 21 17 21 59 West Midlands 9 8 5 22 4 24 25 53 West Sussex 83 51 76 210 84 96 58 238 Wiltshire 23 20 16 59 34 40 25 99 Yorkshire & Humberside 84 56 69 209 91 74 62 227 (4.17) (8.68) 38.56 (24.28) (68.57) (42.42) (32.93) (14.10) (29.13) (64.41) (58.49) (11.76) (40.40) (7.93) table 12: tourist arrivals from the united kingdom by county april to june 2007 12 Month April May June Total 2007 854 496 313 1,663 CANADA 2006 1,136 510 305 1,951 % Change -24.82 -2.74 2.62 -14.76 Table 13: tourist arrivals from Canada april to june 2007 There was a major decline in tourist arrivals from this region at the start of this quarter.
The decline continued at a decreasing rate but overall arrivals were down by 14.76%.
The following helps to shed some light on the factors that may have affected travel to the destination from this market: - - early curtailment of charter airlines operating between the market and destination lack of packaged holidays for the latter part of the winter season 13 Canadian Province April May June Totals April May June Totals % Change 2007 Quarter 2006 Quarter Quarter Total Alberta British Columbia 29 34 16 19 5 19 50 49 72 33 Manitoba - - - - 1 New Brunswick New Foundland Nova Scotia 10 6 20 5 1 15 - 15 4 1 3 8 3 38 15 18 30 3 4 1 9 15 24 2 2 82 (39.02) 87 (17.24) 6 0.00 10 50.00 - 4 100.00 8 32 18.75 Ontario 645 404 284 1,333 915 393 230 1,538 (13.33) Prince Edward Island - 1 - 1 2 - - 2 (50.00) Quebec 103 34 1 138 83 49 24 156 (11.54) Saskatchewan No Stated CAN.
Province 1 6 1 - 2 3 - - 3 (33.33) - - 6 28 3 - 31 Table 14: tourist arrivals from Canada by province april to june 2007 14 Month 2007 April May June Total 329 266 205 800 GERMANY 2006 370 238 149 757 % Change -11.08 11.76 37.58 5.68 Table 15: tourist arrivals from germany april to june 2007 Arrivals from this region are generally low when compared to other major European countries, however while the period started with a decline in visitor arrivals there were dramatic increases in May and June respectively.
Overall there was an increase of 5 % for the second quarter.
This can be attributed to the following: - Removal of the Caricom Visa requirements for Germans The following points help to explain the generally low arrivals from this market: - - Increase in the demand for travel to Asia, Indian Ocean and Southern Africa Increase in demand for cheap Caribbean destinations like Dominican Republic, Cuba Isla Margarita and Jamaica 15 Month 2007 April May June Total 189 106 45 340 FRANCE 2006 190 91 44 325 % Change -0.53 16.48 2.27 4.62 Table 16: tourist arrivals from france april to june 2007 Arrivals from France fluctuated over the period under review with an overall increase of 4.62% for the second quarter.
The following can be directly attributed to these fluctuations from this European region: - - - the destination is still receiving direct competition from other destinations which include Mauritius, Dominican Republic, and Cuba that offer cheaper packages and more value for money lack of reliable air service between Guadeloupe and Antigua is still having a negative impact on travel for connecting passengers from France travel agents are reluctant to sell Antigua because of the complexity of arranging packages particularly the flight aspect of the vacation 16 CARIBBEAN Month April May June Total 2007 3,501 3,868 3,891 2006 5,956 4,549 5,268 11,260 15,773 % Change -41.22 -14.97 -26.14 -28.61 Table 17: tourist arrivals from the Caribbean april to june 2007 Arrivals from the Caribbean have fluctuated tremendously over the period under review.
Overall, arrivals from this market have been far below arrivals for the same period in 2006.
Caribbean Country Anguilla Aruba Bahamas Barbados Belize Bermuda British Virgin Isles Cayman Islands Cuba Curacao Dominica Dominican Republic Grenada Guadeloupe Guyana Haiti Jamaica Martinique Montserrat April 59 3 5 256 6 40 178 17 19 7 383 62 51 140 237 6 379 11 300 2007 May 35 2 9 377 11 19 94 9 18 15 406 80 46 131 308 17 503 14 295 June Tot 144 10 21 50 5 7 April May 87 3 14 428 14 137 122 0 51 8 459 94 57 188 244 23 441 21 262 %Ch.
2006 & 2007 -52.00 42.86 -59.62 -41.41 -24 -69.44 -28.10 39.13 -40.30 34.48 -25.48 -37.81 -43.09 -36.63 -0.92 -40 2.02 June Tot.

 -46.75 114 724 20.30 17 Caribbean 2007 2006 Country April May June Tot April May June Tot.

%Ch 2006 & 2007 Other Dutch W.I.
35 Puerto Rico St Lucia St Maarten St Vincent & the Grenadines St. Kitts/ Nevis Suriname Trinidad/Tobago -38.46 -27.22 -32.76 -47.70 -35.43 -34.88 2331 -31.40 Turks & Caicos US Virgin Islands Table 18: tourist arrivals from selected caribbean countries april to june 2007 5 182 1 295 4 103 8 717 9 369 3 133 2 133 2 240 12.50 -48.54 18 ARRIVALS BY AGE GROUP The age profile of visitors to the destination is rather wide ranging but the most popular is the 50 to 64 range.
Many of the visitors to the island from the USA, UK, and Canada fall into this category.

The period under review revealed a decline in arrivals across all age ranges when compared to 2006.
>12 982 1626 523 101 27 16 130 12 to 19 20 to 29 30 to 39 40 to 49 50 to 64 3764 4780 2756 334 219 82 823 Market USA UK Caribbean Canada Germany France Other Europe Rest of the 66 world Total 3382 Table 19: Tourist Arrivals by Age Group April to June 2007 < >12 1065 1689 783 87 29 12 150 12 to 19 20 to 29 30 to 39 40 to 49 50 to 64 4069 4336 3783 421 180 68 943 Market USA UK Caribbean Canada Germany France Other Europe Rest of the world 69 3448 Total Table 20: Tourist Arrivals by Age Group April to June 2006 < not stated 0 0 1 0 0 0 0 0 1 not stated 0 0 0 0 0 0 0 0 0 19 16000 14000 12000 Total Visitors 10000 8000 6000 4000 2000 0 Chart 1: Total Tourist Arrivals by Age Group April to June 2007/2006 >12 12 to 19 20 to 29 30 to 39 Age range 40 to 49 50 to 64 <64 2006 2007 20 Chart 2: Tourist Arrivals by Age Group and Country of Residence April to June 2007 7000 6000 5000 4000 3000 2000 1000 Total 0 >12 12 to 19 20 to 29 30 to 39 40 to 49 50 to 64 <64 not stated Age Range Chart 3: Tourist Arrivals by Age Group and Country of Residence April to June 2006 6000 5000 4000 Total 3000 2000 1000 0 >12 12 to 19 20 to 29 30 to 39
 40 to 49 50 to 64 <64 not stated Age Range USA UK Caribbean Canada Germany France Other Europe Rest of the world USA UK Caribbean Canada Germany France Other Europe Rest of the world 21 LENGTH OF STAY The second quarter saw a general decline in the 1-3 day and 4-7 day categories when compared to the same period in 2006.
However, there were slight increases in the 8-14 day and 15+ day length of stay during the period April to June 2007 when compared to the same period in 2006.

A closer analysis of the islands two main source markets show that for the United States the most popular category is the 4-7 day stay, while for the United Kingdom it is the 8-14 day stay.
15+ 1059 1to 3 2400 4 to 7 11209 8 to 14 3582 Market United States United Kingdom Canada Germany France Rest Of Europe Caribbean Rest of the World Total Table 21: Tourist Arrivals by Length of Stay April to June 15+ 932 1to 3 2514 4 to 7 12810 8 to 14 3169 Market United States United Kingdom Canada Germany France Caribbean Rest of the World Total Table 22: Tourist Arrivals by Length of Stay April to June Total Visitors 30000 25000 20000 15000 10000 5000 0 Chart 4: Total Tourist Arrivals by Length of Stay April to June 2007/2006 1to 3 4 to 7 8 to 14 15+ Length of Stay 2007 2006 23 Total Visitors Total Visitors 12000 10000 8000 6000 4000 2000 0 14000 12000 10000 8000 6000 4000 2000 0 Chart 5: Tourist Arrivals by Length of Stay and Market April to June 2007 United States United Kingdom Canada Germany France Rest Of Europe Caribbean Rest of the World Market Chart 6: Tourist Arrivals by Length of Stay and Market April to June 2006 United States United Kingdom Canada Germany Market France Caribbean Rest of the World 1to 3 4 to 7 8 to 14 15+ 1to 3 4 to 7 8 to 14 15+ 24 OCCUPATION Generally, visitors to the island fall within the professional work group for tourists from all overseas markets.
Additionally, there was an overall increase in visitors from this category when compared to the same period in 2006 while there were decreases in all other occupation categories.
Not Stated Clerical & Sales 965 1672 2475 1111 2842 Professionals 9070 Service Students Retired Other Market United States United Kingdom Canada France Germany Other Europe Caribbean Rest of the World Total Table 23: Tourist Arrivals by occupation and main market April to June Not Stated Clerical & Sales 1209 2957 2577 2868 1552 Professionals 8105 Service Students Retired Other Market United States United Kingdom Canada France Germany Other Europe Caribbean Rest of the World Total Table 24: Tourist Arrivals by occupation and main market April to June Chart 7: Total Tourist Arrivals by Occupation April to June 2007/2006 Total Visitors 35000 30000 25000 20000 15000 10000 5000 0 Professionals Clerical & Sales Service Students Occupation Retired Other Not Stated 2007 2006 26 Total Visitors 25000 20000 15000 10000 5000 0 25000 20000 Total Visitors 15000 10000 5000 0 Chart 8: Tourist Arrivals by Occupation and Market April to June 2007 United States United Kingdom Canada France Germany Other Europe Caribbean Rest of the World Market Chart 9: Tourist Arrivals
 by Occupation and Market April to June 2006 United States United Kingdom Canada France Germany Other Europe Caribbean Rest of the World Market Not Stated Other Retired Students Service Clerical & Sales Professionals Not Stated Other Retired Students Service Clerical & Sales Professionals 27 PURPOSE OF VISIT The main purpose of visit for tourists to the destination from all overseas markets is leisure.
Arrivals generally remained constant across all categories when compared to the same period in 2006.

However, there was a decline in business travel to the destination for the period April to June 2007 when compared to 2006.
Cruise Conn. 8 V F R 1930 Leisure 15824 Intransit 249 Business 239 Market United States United Kingdom Canada Germany France Other Europe Caribbean Rest of the World Total Table 25: Tourist Arrivals by Purpose of Visit and main market April to June Cruise Conn. 239 V F R 1919 Leisure 16501 Intransit 283 Business 492 Market United States United Kingdom Canada Germany France Other Europe Caribbean Rest of the World Total Table 26: Tourist Arrivals by Purpose of Visit and main market April to June Total Visitors 60000 50000 40000 30000 20000 10000 0 Chart 10: Total Tourist Arrivals by Purpose of Visit 2007/2006 Leisure VFR Business Purpose of Visit Cruise Conn. Intransit 2007 2006 29 Chart 11: Tourist Arrivals by Purpose of Visit and Market April to June 2007 25000 20000 Total Visitors 15000 10000 5000 0 25000 20000 Total Visitors 15000 10000 5000 0 United States United Kingdom Canada Germany France Other Europe Caribbean Rest of the World Market Chart 12: Tourist Arrivals by Purpose of Visit and Market April to June 2006 United States United Kingdom Canada Germany France Other Europe Caribbean Rest of the World Market Intransit Cruise Conn. Business V F R Leisure Intransit Cruise Conn. Business V F R Leisure
 30 CRICKET WORLD CUP Country/Region March 27th to April 8th March 27th to April 8th 2007 2006 %Change United States Canada United Kingdom Rest of Europe Caribbean South America Central America Other Total 3,649 311 5,297 692 2,152 60 10 1,263 13,434 Table 27: Tourist Arrivals March 27th to April 8th 2007 2,912 491 4,278 674 1,919 34 18 94 10,420 25.31 -36.66 23.82 2.67 12.14 76.47 -44.44 1243.62 28.93 Antigua and Barbuda was one the 8 host venues for cricket world cup matches in 2007.
Matches were played in Antigua from 27th March to 8th April 2007 and involved teams from Australia, West Indies, New Zealand, Bangladesh, Sri Lanka and England.

During the period under review the island recorded an overall increase in stay over arrivals of 28.93%.

There were significant increases in visitors from the islands main markets of the United Kingdom and United States of 23.82% and 25.31% respectively.
31 Visitor Profile For Cricket World Cup Estimates revealed that just under half of the 6,615 visitors who came for the cricket competition were from the United Kingdom followed by 18% who came from the other countries mainly Australia, India, Pakistan and Sri Lanka.

The Caribbean provided 17% of the patrons while 14% came from the USA.

These numbers are consistent with the fan base of the respective countries except for the Far East included here under ‘other’.
Country/Region United States Canada United Kingdom Rest of Europe Caribbean Other Total Total Arrivals % Cricket % 3,649 311 5,297 692 2,152 1333 13,434 27.2 2.3 39.4 5.2 16.0 9.9 100.0 927 58 3,078 210 1,149 1,193 6,615 14.0% 0.9% 46.5% 3.2% 17.4% 18.0% 100.0% Table 28: Distribution of Total Arrivals and Cricket Patrons by Country of Residence CWC Purpose of Visit Cricket was the main purpose of visit for 58% of the visitors from the United Kingdom, while only 25% from the United States came for cricket (see table 29).
Overall 46.5% of the visitors sampled were here mainly for cricket while 44.5 were here primarily for vacation.
Other Canada Caribbean Purpose of Visit United States 25.4 Cricket 64.5 Vacation Business 2.3 Vacation/Business 1.7 2.0 Visit Friends/Relatives Other Not Stated Total table 29: purpose of visit - cricket world cup United Kingdom 58.1 37.7 .9 .5 1.5 Other Europe 30.4 54.3 8.7 .0 .0 46.5 44.5 2.6 1.2 2.1 89.5 7.7 1.0 .0 1.4 18.5 70.2 2.1 2.1 1.0 53.4 18.0 13.2 2.6 7.9 .3 .0 100.0 4.1 2.1 100.0 1.7 1.4 100.0 1.7 2.4 100.0 1.1 .2 100.0 4.8 .0 100.0 2.2 4.3 100.0 Total 32 ATTENDANCE AT ANY CWC MATCH There was a large number of visitors from United States (71%) that did not attend or planned to attend any of the Cricket World Cup matches, however, over three-quarters of those from the United Kingdom (77%) were attending and planning to attend cricket matches (See table 30).
The overall percentage of visitors attending or planning to attend cricket was (53%).
Canada United States 26.7 71.2 2.1 United Kingdom 76.6 22.4 1.0 Other Europe 23.9 76.1 .0 Yes No Not Stated Total 100.0 100.0 Table 30: attendance at cricket matches 21.2 77.7 1.1 100.0 100.0 Caribbean Other Total 55.3 41.3 3.4 84.9 13.0 2.1 53.0 45.2 1.8 100.0 100.0 100.0 33 Rating of product components The ratings varied mainly between average and good with the exception of beaches (69%) and water sports (44%) that had the higher rating of excellent.
Signposting had the highest percentage of ratings at very poor (15%) and poor (22%), prices of duty-free goods had the highest percentage in the rating of average (47%), restaurants had the highest rating of good (52%) and the beaches had the highest percent in the rating of excellent (see table 31).

CWC 2007 RATING OF PRODUCT COMPONENTS (%) Airline Connections Immigration Customs Info.
on Single Domestic Space Ease of movement through airport/seaport Level of service Security and safety Signposting Accommodation Restaurants Nightlife Handicrafts/souvenirs Range of duty-free goods Prices of duty-free goods Prices of local goods/services Range of shopping Beaches Water sports Environment/cleanliness Access to events Access to technology Local transport Tours/excursions Other aspects of stay Very Poor 4.2 3.5 3.4 9.7 5.2 3.5 1.6 14.9 2.4 1.8 1.9 1.8 3.2 2.9 2.8 3.0 .2 .7 2.9 4.3 5.1 3.8 2.0 10.3 Poor 6.0 8.4 5.6 15.2 11.7 6.6 3.2 21.5 4.3 2.2 6.6 8.6 12.0 11.6 9.6 9.9 .4 1.3 8.2 10.7 14.3 9.6 5.3 4.1 Average 21.8 26.9 29.8 29.4 30.7 27.8 27.1 34.0 19.7 24.7 35.7 44.7 46.3 47.1 46.1 44.9 4.0 13.5 26.7 29.4 34.7 32.4 34.1 25.5 Good 48.6 45.5 44.0 35.8 39.1 46.0 48.2 22.7 40.8 51.5 45.4 37.3 32.3 32.6 33.6 33.0 26.8 40.8 39.8 41.9 34.1 42.3 41.6 38.6 Excellent 19.5 15.7 17.2 9.9 13.4 16.0 19.9 6.9 32.8 19.8 10.4 7.5 6.2 5.8 7.9 9.2 68.7 43.8 22.5 13.7 11.8 12.0 17.0 21.4 Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Table 31: rating of product components 34 Rating of Product Components by Country On a scale of 0 to 10 the beaches were given the highest ratings from visitors in all markets especially those from the United States who would have had a majority of people in Antigua for leisure purposes (see table 32).
These excellent ratings point towards the beauty and high level of visitor satisfaction with the Antiguan beaches.

ANTIGUA - CWC 2007 RATING OF PRODUCT COMPONENTS BY COUNTRY OF RESIDENCE Airline Connections Immigration Customs Info.
on Single Domestic Space Ease of movement through airport/seaport Level of service Security and safety Signposting Accommodation Restaurants Nightlife Handicrafts/souvenirs Range of duty-free goods Prices of duty-free goods Prices of local goods/services Range of shopping Beaches Water sports Environment/cleanliness Access to events Access to technology Local transport Tours/excursions Other aspects of stay United States 6.9 6.9 7.2 6.2 6.7 7.2 7.3 5.0 7.9 7.2 6.5 6.3 5.8 5.8 5.9 5.9 9.2 8.4 6.9 6.4 6.1 6.7 6.9 6.4 Canada 7.6 6.7 6.5 5.0 5.7 6.4 6.4 5.3 6.9 7.3 6.2 5.0 5.4 5.2 5.4 5.4 9.0 8.5 7.2 5.9 6.2 5.9 6.9 5.0 Country of Residence Other Europe United Kingdom Caribbean 6.5 7.3 7.4 Not Stated Other 0=Very poor 2.5=Poor 5=Average 7.5=Good 10=Excellent Table 32: rating of product components by country of residence Total 6.8 6.5 6.6 5.5 6.1 6.6 7.0 4.6 7.4 7.1 6.4 6.0 5.7 5.7 5.9 5.9 9.1 8.1 6.8 6.3 5.8 6.2 6.7 6.4 .0 7.5 6.3 7.5 5.0 3.8 7.5 2.5 5.0 5.0 5.0 5.0 2.5 3.8 .0 2.5 5.0 7.5 7.5 .
.

35 Willingness to Return Many of the visitors have stated that they will return (53%) and over one quarter of the visitors stated that they would probably return (32%).

Only 2% stated that they definitely would not return to Antigua (see table 33).

These figures are a good indication that the tourists enjoyed themselves and what the island had to offer.

There are positive signs for increased repeat business in the near future.

Table 24.
CWC 2007 WILLINGNESS TO RETURN BY COUNTRY OF RESIDENCE (%) Return yourself Total Definitely Not Probably Not Probably Definitely United States 1.8 7.9 31.5 58.7 100.0 Canada .0 .0 39.5 60.5 100.0 Country of Residence Other Europe United Kingdom 2.5 11.2 30.1 56.2 100.0 14.0 14.0 32.6 39.5 100.0 Caribbean 1.3 2.6 31.6 64.5 100.0 table 33: willingness to return to Antigua Other 6.9 26.1 40.6 26.4 100.0 Not Stated .0 28.6 57.1 14.3 100.0 Total 2.8 10.9 32.6 53.7 100.0 36 Willingness to Recommend Sixty percent of the visitors have stated that they will definitely recommend Antigua to others indicating that they would love to have others enjoy similar experiences.
Only two percent of the visitors indicated that they would not recommend friends/relatives to visit Antigua for holiday (see table 34).

Table 25.
CWC 2007 WILLINGNESS TO RECOMMEND BY COUNTRY OF RESIDENCE (%) Recommend friends/relative Definitely Not Probably Not Probably Definitely Total United States 2.1 3.6 30.7 63.6 100.0 Canada 2.2 2.2 23.5 72.0 100.0 Country of Residence Other Europe United Kingdom 2.0 8.2 28.4 61.4 100.0 15.8 5.3 26.3 52.6 100.0 Caribbean .7 5.0 26.6 67.6 100.0 Other 6.4 14.7 36.1 42.9 100.0 Not Stated .0 .0 80.0 20.0 100.0 Total 2.8 6.7 30.0 60.5 100.0 Table 34: willingness to recommend Antigua to friends and relatives 37 ARRIVALS BY SEA 2007 April Vessel May June Total 2006 April May June Total Cruise 70306 29952 26261 126519 61851 10092 7373 79316 Yacht 6951 1084 386 8421 3969 1259 471 5699 TOTAL 77257 31036 26647 134940 65820 11351 7844 85015 Table 35: tourist arrivals by sea april to june 2007/2006 140000 120000 100000 80000 60000 40000 20000 0 Cruise 2007 2006 Chart 13: cruise passenger arrivals april to june 2007/2006 10000 8000 6000 4000 2000 0 2007 2006 Yacht Chart 14: yacht passenger arrivals april to june 2007/2006 38