Patent ID: 9652778
Date: 2017-05-16
CPC Classifications: G06Q

Claim:
1. A computer-implemented method for logging advertisement conversions, comprising: recording, by a computing device, information identifying an advertisement associated with an advertiser, the information identifying the advertisement comprising an identification of an advertisement transmitted to a user mobile computing device, wherein the identification of the advertisement is stored on the user mobile computing device in response to an impression of the advertisement on the user mobile computing device; receiving, by the computing device, notification from the user mobile computing device that the user mobile computing device received, from an item at a location associated with a merchant, merchant-identifying information identifying the merchant, the notification comprising at least the merchant-identifying information and the identification of the advertisement stored on the user mobile computing device, wherein the item at the location associated with the merchant transmitted a Uniform Resource Locator (“URL”) to the user mobile computing device that causes the user mobile computing device to transmit the notification to the computing device; determining, by the computing device, that the advertiser associated with the advertisement is the merchant based at least in part on a determination that the information identifying the advertisement recorded by the computing device matches the identification of the advertisement stored and transmitted by the user mobile computing device and the merchant-identifying information; and in response to the determination that the advertiser associated with the advertisement is the merchant, logging, by the computing device, conversion information indicating that the transmission of the advertisement resulted in a conversion event.