Patent ID: 9584863
Date: 2017-02-28
CPC Classifications: G06Q,H04L,H04N

Claim:
1. A method for playing digital media content on a network-enabled signage device installed in a physical business premise of a business agent, the method comprising: receiving, by a content management system, percentage participation information of external advertisers allowed by the business agent while setting up the signage device; receiving, by the content management system, external digital advertising content submitted by an external advertiser, wherein the external digital advertising content submitted by the external advertiser is related to a business other than the business of the business agent; evaluating a cost value for advertising the external digital advertising content through the signage device in accordance with one or more parameters selected from the group consisting of time span of the external digital advertising content played on the signage device, specific hours during the day that the external digital advertising content is played on the signage device, and frequency of the external digital advertising content being played on the signage device, and displaying the evaluated cost value to the external advertiser for approval; generating a new playlist including an internal playlist merged with an external playlist, a temporal length of the external playlist within the new playlist being proportional to the percentage participation information allowed by the business agent, wherein the internal playlist is associated with internal digital advertising content relating to the business of the business agent stored in a storage unit of the signage device, and wherein at least a portion of the external playlist is associated with the external digital advertising content submitted to the content management system by the external advertiser; transmitting the new playlist and the external digital advertising content from the content management system to the signage device through a computer network; and playing, on the signage device, the internal digital advertising content and the external digital advertising content in accordance with the new playlist; wherein said percentage participation information is a percent of time that the external digital advertising content is displayed with respect to a total playlist time including both the internal digital advertising content and the external digital advertising content.