Patent ID: 9560404
Date: 2017-01-31
CPC Classifications: H04L,H04N

Claim:
1. An advertisement targeting method in a multicast adaptive bitrate (MABR) streaming network, the method comprising: determining, at a premises gateway operative to stream one or more MABR channels to a premises including a plurality of subscriber devices, that a subscriber device has tuned to a particular MABR channel; downloading advertisements into a local cache associated with the premises gateway, wherein the advertisements are obtained based on a subscriber demographic profile of the premises and genre of the particular MABR channel; monitoring an incoming gapped MABR segment stream of the particular MABR channel for advertisement insertion markers and advertisement endpoint markers; and when an advertisement insertion marker is received in the incoming gapped MABR segment stream of the particular MABR channel, multiplexing an ad media file from the local cache into the particular MABR channel at an appropriate splicing timing point for streaming to the subscriber device, wherein the downloading comprises: