Patent ID: 9721255
Date: 2017-08-01
CPC Classifications: G06Q

Claim:
1. A system for distributing a transactional advertisement to a user terminal over a network, the system comprising: one or more storage media storing a plurality of transactional advertisements, wherein each transactional advertisement of the plurality of transactional advertisements comprises coupon content that is redeemable for value when printed in hard-copy form; a publisher interface module operable to generate a script to embed in a web page that is to include transactional advertisements, wherein said publisher interface module is operable to generate the script in response to a request specifying an identifier of the web page from a publisher of the web page; wherein the publisher interface module comprises a validation component that is operable to dispatch a web crawler to retrieve scanned data from the web page, and the validation component is operable to use the scanned data to validate that the web page is appropriate for display of one or more of the plurality of transactional advertisements; a distribution module operatively coupled to the user terminal over the network; said distribution module operable to deliver a transactional advertisement data item corresponding to a selected transactional advertisement of the plurality of transactional advertisements to the user terminal over the network in a manner that causes the coupon content of the selected transactional advertisement to be displayed to a user at the user terminal as part of the web page, wherein the coupon content displayed to the user as part of the web page is redeemable for value when printed as displayed in hard-copy form; said distribution model operable to select the selected transactional advertisement based on one or more of: keywords from the web page, determination of popular transactional advertisements as measured by one or more metrics, historical information regarding past downloads of the web page by the user or user terminal, and identification of demographics information about the web page; said distribution module operable to deliver a print control component to the user terminal over the network for restricting a manner in which the coupon content displayed as part of the web page may be printed at the user terminal.