Patent ID: 9594810
Date: 2017-03-14
CPC Classifications: G06F,G06Q

Claim:
1. A computer implemented system for determining and identifying a highly accurate description of an entity, the system comprising: a processor and a memory executing: a profiling device that combines psychographic and demographic data from a plurality of different sources to generate individual and group DNAs comprising binary values related to the psychographic and demographic data that can be assigned binary values, and individual and group signatures comprising scores in a range from 0 to 100 related to the psychographic and demographic data that can be assigned numerical values ranging from 0 to 100; a clustering device that combines the generated DNAs and signatures from the profiling device into a plurality of baskets of combinations of related data entries and features, including clustering into 200 baskets each of which is defined by 250,000 related data entries and features; and a projecting device that projects a data vector representing a new individual or a group onto the baskets from the clustering device by determining a degree to which the data vector belongs to each basket, and generating a fingerprint vector including the likelihood of the data vector falling into each basket.