Patent ID: 9565458
Date: 2017-02-07
CPC Classifications: H04N

Claim:
1. A system operable to determine effectiveness of asset insertion in Video On Demand (VOD) content, the VOD content being selected by a user through a Customer Premises Equipment (CPE), the system comprising: an engagement detector operable to analyze upstream internet traffic through a cable television network, to identify household identifications (HHIDs) from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user's HHID; and an asset association module communicatively coupled to the engagement detector and to a VOD asset insertion system of a headend in the cable television network, wherein the asset association module is operable to detect a video asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted video asset, to determine a period of time between insertion of the video asset and the selection of the internet website by the user, and to determine an effectiveness of the video asset based on the determined period of time, wherein the asset association module is operable to determine the effectiveness of the video asset based on an additive hazard attribution model.