Patent ID: 9582538
Date: 2017-02-28
CPC Classifications: G06F,G06Q

Claim:
1. A method performed by one or more data processing apparatus, the method comprising: determining, by the one or more data processing apparatus, a first number of users that submitted a given search query over a first time period; determining, by the one or more data processing apparatus, a second number of users that submitted the given search query over a second time period that differs from the first time period and occurs after the first time period; determining, by the one or more data processing apparatus, a trend score for the given search query based on comparing the first number of users and the second number of users; determining, by the one or more data processing apparatus, that the trend score is an increasing trend score based on the second number being greater than the first number; identifying, by the one or more data processing apparatus, a distribution parameter in a first content distribution campaign that is matched by the given search query; identifying, by the one or more data processing apparatus, a second content distribution campaign that has at least a specified level of similarity with the first content distribution campaign, wherein the specified level of similarity is a specified percentage of matching distribution parameters; determining that a difference between a number of impressions allocated to each of the first and the second content distribution campaigns is at least as much as a specified difference value; determining, by the one or more data processing apparatus, that the second content distribution campaign does not include the given search query as a distribution parameter for content; providing, by the one or more data processing apparatus and based on the trend score and on the specified level of similarity between the first content distribution campaign and the second content distribution campaign, suggestion data suggesting the given search query as an additional distribution parameter for the second content distribution campaign, including providing, by the one or more data processing apparatus, suggestion data suggesting the particular distribution parameter to the second content distribution campaign based on the identification of the first and the second content distribution campaigns having at least the specified level of similarity to each other.