Patent ID: 9628575
Date: 2017-04-18
CPC Classifications: G06F,H04L,H04N

Claim:
1. A method comprising: determining, by a processing device of a content sharing platform, whether actions of a user and statistics associated with a content item of the content sharing platform satisfy criteria to present a promotion to the user to share the content item on social networks, wherein the promotion to be provided as a portion of a user interface (UI) presenting the content item, the portion to allow the user to share the content item on the social networks, and wherein the determining is initiated without input from the user to present the promotion; identifying, based on the actions of the user and the statistics associated with the content item, presentation characteristics to present the promotion to the user to share the content item, wherein the presentation characteristics comprise a location of the promotion in the UI and a position of playback of the content item to trigger presentation of the promotion in the location; determining, by the processing device, a history of the user with each of the social networks, the history comprising at least one of other content items shared by the user on the content sharing platform or referrals generated by the user from the social networks; and selecting, based on the determined history of the user with each of the social networks, one or more of the social networks to include in the promotion, wherein at least one of the one or more social networks included in the promotion is to be selected by the user to share the content item on, wherein selecting the one or more of the social networks to include in the promotion is initiated without input from the user.