Patent ID: 9569734
Date: 2017-02-14
CPC Classifications: G06K,G06N,G06Q,G16H

Claim:
1. A system configured to utilize eye-tracking to estimate affective response to a token instance of interest, comprising: a memory configured to store: a total affective response of a user to token instances to which the user was exposed and representations of first and second attention levels in respective first and second token instances from among the token instances; wherein each token instance, from among the first and second token instances, comprises an attribute value indicative of at least one of the following values: a duration of exposure to the token instance, and a size of an object or character to which the token instance corresponds; a processor configured to select, based on the representations of the first and second attention levels, the first token instance as the token instance of interest; and the processor is further configured to estimate the affective response to the token instance of interest based on the total affective response and the attribute value of the first token instance.