Patent ID: 9691080
Date: 2017-06-27
CPC Classifications: G06Q,H04L

Claim:
1. A method comprising: retrieving a landing web page from a seller's server using a uniform resource locater (URL) including an advertisement (ad) query string, the ad query string having been generated by an ad server, wherein the seller's server is a first party and the ad server is a third party, the third party distinct from the first party; retrieving the ad query string from the URL; responsive to a determination by a web browser that the landing web page is the first party and that cookie permissions of the web browser permit first party cookies, executing computer code included as part of the landing web page, the computer code configured to store the retrieved ad query string in a first party cookie associated with the first party; retrieving a second web page from the seller's server; identifying a transaction on the second web page; executing computer code included as part of the second web page, the computer code configured to: