Patent ID: 9600966
Date: 2017-03-21
CPC Classifications: G06Q,G07F

Claim:
1. A computer-based method of player tracking, the method performed by one or more computing devices comprising instructions stored in a memory, which when executed by one or more processors of the one or more computing devices, cause the one or more computing devices to perform the method comprising: associating in computer memory of the one or more computing devices, a stored value account of a player with a player identifier of a gaming environment, wherein the stored value account holds funds maintained by an issuer processor computing system on a bank card network and accessible through use of a general purpose reloadable card associated with the bank card network, wherein the general purpose reloadable card is usable for payment transactions at any of a plurality of merchants associated with the bank card network; receiving, from the issuer processor computing system on the bank card network and via closed communications, transaction-related information associated with use of the general purpose reloadable card for a transaction at one of the plurality of merchants associated with the bank card network; and generating a player intelligence report based at least partially on the transaction-related information received from the issuer processor computing system via the closed communications.