Patent ID: 9639891
Date: 2017-05-02
CPC Classifications: G06Q

Claim:
1. A method comprising: receiving, from a user over a network at a computing device, a request associated with an item offered on a website; retrieving, via the computing device, product information and a product indicia for said requested item, said product information comprising a description of the item, said product indicia comprising an initial price of the item; automatically creating, via the computing device, a computer user interface (UI) based on the product information and the product indicia; automatically causing, via the computing device over the network, upon creation of the UI, display of the UI on a user computer, said displayed UI comprising a visible display of the product information and the product indicia; automatically determining, via the computing device in response to said caused display of the UI, metrics associated with real-time network activity currently occurring respective to the requested item; automatically calculating, via the computing device using rate calculation software, a rate for adjusting the initial price of the item, said calculation comprising applying the rate calculation software to the determined network activity metrics to determine said calculated rate; and automatically and dynamically updating the displayed UI based on said calculation, said automatic and dynamic updating causing the displayed UI to be modified in real-time without user input and independent from instructions from the computing device such that the displayed price decreases at the calculated rate over a predetermined period of time.