Patent ID: 9667730
Date: 2017-05-30
CPC Classifications: H04L

Claim:
1. A method comprising: receiving a request for information, wherein the information is contained in a first page comprising a multimedia advertisement and a second page comprising a text advertisement; determining a parameter related to a user making the request, wherein the parameter relates to abandoned page loads and completed page loads for the user; determining that the parameter is less than a comparator element; providing the second page in response to determining that the parameter is less than the comparator element; determining that the second page completely loaded; incrementing the parameter based on the second page completely loading; determining that the incremented parameter is equal to or exceeds the comparator element; providing the first page in response to determining that the parameter is equal to or exceeding the comparator element; and adjusting the parameter wherein the parameter is decremented if loading the first page is abandoned or the parameter is incremented if loading the first page is completed.