Patent ID: 9721431
Date: 2017-08-01
CPC Classifications: A63F,G07F

Claim:
1. A system for providing incentives based on a platform used to interact with an online resource, the system comprising: one or more processors configured by machine-readable instructions to: monitor interactions of users with the online resource, the users including a first user that accesses the online resource through multiple platforms including a first platform and a second platform, such that interaction of the first user with the online resource occurs through the first platform and the second platform; manage user profiles including user information related to interaction of the users with the online resource through the multiple platforms such that the user information includes user information for the first user that describes interaction of the first user with the online resource through the first platform and the second platform; determine user value metrics for the users on the individual platforms such that a first user value metric for the first user on the first platform and a second user value metric for the first user on the second platform are determined based on the user information stored in the user profiles; and provide incentives responsive to the users interacting with the online resource and participating in or completing activities, the activities including a first activity, wherein responsive to the first user completing the first activity, an incentive is provided to the first user based on the platform through which the first user is accessing the online resource to perform the first activity.