Patent ID: 9576428
Date: 2017-02-21
CPC Classifications: G07F

Claim:
1. At a Point-Of-Sale (POS) computer system for a merchant, the computer system having a processor and system memory, a method for awarding a digital game asset to a customer as a loyalty program reward, the method comprising: receiving, by a POS computer system, purchase data and a loyalty identifier, the purchase data for a transaction between the customer and the merchant, the loyalty identifier corresponding to the customer; accessing, by the POS computer system, loyalty data for the customer based on the loyalty identifier, the loyalty data accessed from a loyalty program database for the merchant, wherein the loyalty data includes a user ID of the customer for a computer game; correlating, by the POS computer system, the loyalty identifier with the user ID; applying, by the POS computer system, reward rules to the purchase data in view of the loyalty data to determine that the customer is to be awarded the digital game asset; and sending, by the POS computer system, the digital game asset and the user ID to a game module associated with the computer game for inclusion in the customer's digital assets for the computer game.