Patent ID: 9582537
Date: 2017-02-28
CPC Classifications: G06F,G06Q

Claim:
1. A computer implemented method of evaluating search query terms in a computer network environment, comprising: obtaining, by a data processing system having one or more processors, from a computing device via a computer network, a first search query having a first term and a second search query having a second term; determining, by the data processing system, a relationship between the first search query and the second search query based on the first term and the second term; generating, by the data processing system, a structured search query representative of the first search query and the second search query, the structured search query having at least one of a content identifier and a geographic location identifier, and the structured search query based on both the first term and the second term; selecting, based on the structured search query, a content item; receiving, by the data processing system from the computing device via the computer network; an indication of a click on the content item; and providing, by the data processing system to a content publisher computing device via the computer network, responsive to the click on the content item, a representation of the structured search query and the indication of the click on the content item, the representation of the structured search query embedded within a uniform resource identifier associated with the content item, the representation of the structured query based on both the first term and the second term, and indicating at least one of the content identifier and the geographic location identifier.