Patent ID: 9704179
Date: 2017-07-11
CPC Classifications: G06F,G06Q

Claim:
1. A method of delivering electronic advertising information for a search engine implemented using computer software instructions embodied in a computer usable medium executing on one or more computing machines and comprising: forming a website collective with a computing system, whose members include a plurality of different websites providing content for online distribution; wherein said website collective includes a first member presenting advertising at a respective first website; compiling content taken from webpages in the website collective with the computing system, including said first website, to generate a synthetic document representing aggregated content from said different websites; identifying a first advertisement to be associated with said aggregated content by comparing content of said advertisement to said synthetic document with the computing system; delivering said first advertisement with the computing system with organic search results at a second website separate from said first website; and crediting said first member in response to a user selecting said first advertisement.