Patent ID: 9647778
Date: 2017-05-09
CPC Classifications: H04H

Claim:
1. A method for providing correlated effectiveness data about an advertisement, the method comprising: storing, utilizing a processor, user profile data and advertiser profile data of one or more users and one or more advertisers, tracking a presentation period of presenting the advertisement including a start time, an end time and one or more measures of an amount of time elapsed in presenting the advertisement; detecting initiations of consumption of the advertisement via control signals corresponding to respective specified devices of the plurality of user devices, tracking amounts of consumption of the advertisement presented via the respective specified devices associated with the respective users based on the tracked presentation period and the detected initiations of consumption of the advertisement, detecting initiations of a plurality of the communication sessions involving the contact information via control signals associated with the respective users in the plurality of users; correlating the detecting of the initiations of the communication sessions and the detecting of the initiations of consumption of the advertisement with the tracked amounts of consumption of the advertisement and the tracked presentation period of presenting the advertisement, generating effectiveness data about the advertisement based on the tracked presentation period, the detected initiations of consumption of the advertisement, the tracked amounts of consumption of the advertisement, the detected initiations of the communication sessions and the correlating.