Patent ID: 9607316
Date: 2017-03-28
CPC Classifications: G06F,G06Q,H04L

Claim:
1. A computer-implemented method of providing a personalized display page to present to a user of an electronic catalog system, the method comprising: confirming that the user of the electronic catalog system has authorized access by the electronic catalog system to a social networking system; retrieving, from the social networking system, social networking profile information that identifies a plurality of social networking contacts of the user of the electronic catalog system; determining, based at least in part on the retrieved social networking information, a social networking usage for the user by at least calculating a number of times the user has created a comment or a post on the social networking system; assigning at least one of a default position or a default size to a personalized feature to be displayed on a plurality of display pages, wherein the personalized feature is configured to share an opinion of the user regarding an item advertised on a display page from the plurality of display pages with a plurality of social networking contacts of the user when the personalized feature is selected by the user; based at least in part on the determined social networking usage, changing at least one of the default position to a new position or the default size to a new size; outputting for presentation to the user a first display page for a first item, wherein the first display page includes the personalized feature according to the at least one of the new position or the new appearance; outputting for presentation to the user a second display page for a second item that is different from the first item, wherein the second display page includes the personalized feature according to the at least one of the new position or the new appearance, wherein the method is performed in its entirety by a computer system comprising one or more machines.