Patent ID: 9607322
Date: 2017-03-28
CPC Classifications: G06Q

Claim:
1. A computer-implemented method, comprising: receiving from a user device a request for loading a web page for presentation on the user device, the web page including one or more first content items and one or more second content items, the one or more first content items being initially designated to load prior to the one or more second content items during a presentation of the web page on the user device, the one or more first content items including content previously identified as contributing to a completion of at least one transaction through the web page; based at least partly on data describing at least one previous presentation of the web page, determining a delay in presenting at least one of the one or more first content items; determining whether to promote any of the one or more second content items to be loaded during the delay in presenting the at least one of the one or more first content items, wherein the determination of whether to promote any of the one or more second content items is based at least partly on a previous presentation of the web page and on a time for presenting promoted second content items being less than or equal to the delay; in response to determining to promote any of the one or more second content items, sending, to the user device during the delay, the promoted second content items having the time for presenting on the user device less than or equal to the delay; and sending, to the user device after the sending the promoted second content items during the delay, the one or more first content items to be loaded for presentation on the user device following the delay.