Patent ID: 9621528
Date: 2017-04-11
CPC Classifications: G06F,G06Q,H04L

Claim:
1. An apparatus for generating and serving scalable and effective multimedia objects with human interaction proof (HIP) capabilities on a webpage, comprising: an engagement server configured to receive a request for a combined multimedia object (MMO) and challenge (HIP), said request originating from a webpage or application, and send said multimedia object and said challenge for delivery to the webpage or application, wherein the MMO comprises user-generated content inserted into the media object of the MMO and wherein the challenge combines asking a user to interact with a user device in a way that is related to the user-generated inserted content; wherein the engagement server is further configured to receive a response to said challenge originating from the webpage or application; wherein the engagement server is further configured to, based on said response, determine a success or failure and send a success message or a failure message, respectively, for delivery to said website or application; wherein the engagement server is further configured to receive an acknowledgement when said message is said success message and a new request for a new multimedia object and new challenge until a predetermined threshold is met, when said message is said failure message; and wherein the engagement server comprises: wherein at least one of the multimedia object server, the validation server, the analytics server, and the status server module comprises: wherein said MMO and said challenge comprise secret questions and answers created by a user and used to validate the user's identity; wherein said secret questions are classified as belonging to particular types of advertisements (ads); and wherein when a secret question is shown, a corresponding ad is also shown and used as a challenge.