Patent ID: 9582811
Date: 2017-02-28
CPC Classifications: G06Q

Claim:
1. A method comprising: obtaining data indicating user input during a presentation of an item of content at a mobile device, the presentation being divided into at least a first partition and a second partition, wherein the first partition is associated with a first set of enabled inputs and the second partition is associated with a second set of enabled inputs, the first set of enabled inputs being different than the second set of enabled inputs; determining, based on the data, user inputs that occurred during the first partition of the presentation that are not included in the first set of enabled inputs, and user inputs that occurred during the second partition of the presentation that are not included in the second set of enabled inputs; adjusting, based on the inputs that occurred during the first partition of the presentation that are not included in the first set of enabled inputs a first length of time associated with the first partition to yield a first adjusted length of time for the first partition reflecting estimated time of user engagement with the item of content during the first partition; adjusting, based on the inputs that occurred during the second partition of the presentation that are not included in the second set of enabled inputs, a second length of time associated with the second partition to yield a second adjusted length of time for the second partition reflecting estimated time of user engagement with the item of content during the second partition; and determining an amount of time spent by a user at the mobile device engaging in the presentation of the item of content based on at least the first adjusted length of time for the first partition and the second adjusted length of time for the second partition.