Patent ID: 9723336
Date: 2017-08-01
CPC Classifications: G06Q,H04H,H04N

Claim:
1. A computer-implemented method, comprising: accessing, by a computer device, past airings data of advertisements specifying past airings of the advertisements, each specified past airing for each advertisement specifying a channel and a time of the past airing the advertisement during a past period of time in a television broadcast; determining, by the computer device, an airing schedule based on the past airings data and descriptive of past airings of the specified advertisement, each past airing specifying a channel and a time of the past airing of the specified advertisement in a television broadcast; receiving, by the computer device, a replaceable advertisement schedule descriptive of the timing of one or more broadcast advertisements available for replacement by the specified advertisement during the presentation of one or more television broadcasts during a future period of time, the television broadcasts including program content portions and one or more advertising content portions; receiving, by the computer device, data specifying an intended local frequency representing a total number of times that a specified advertisement is to be shown by use of a particular television processing device between the start of the past period of time and the end of the future period of time, the total number to be achieved by the particular television processing device based on: (i) a past airing count that specifies the number of times the specified advertisement was presented by the particular television processing device during the past period of time, the past airing count based in part on the airing schedule and past airings of the specified advertisement in the television broadcast during the past period of time and to be determined by the particular television processing device; and (ii) additional airings of the specified advertisement during the future period of time by the particular television processing device, in place of one or more broadcast advertisements available for replacement, based in part on the particular television processing device replacing a broadcast advertisement available for replacement as specified replaceable advertisement schedule with the specified advertisement during the future time period; providing, between the start of the past period of time and the end of the future period of time, by the computer device to a plurality of television processing devices: