Patent ID: 9575716
Date: 2017-02-21
CPC Classifications: G06F

Claim:
1. A system, comprising: circuitry configured for receiving an identification of one or more positions associated with a content and an identification of at least one playback system, including at least receiving a request for playback of the content to the at least one playback system, the request including at least one indication of a time segment for start of the playback of the content at the at least one playback system; circuitry configured for encountering more than one option available for use at the one or more positions associated with the content, the more than one option including at least one or more supplemental content segments associated with an inventory of available content as one or more supplemental items; circuitry configured for obtaining a selection of at least one supplemental item to use in supplementing the one or more positions associated with the content responsive to the identification of at least one playback system and in response to encountering more than one option available for use at the one or more positions associated with the content, the selection at least in part based on at least one category associated with at least one user assumed to be operating the at least one playback system; and circuitry configured for signaling a decision of the at least one supplemental item to use in supplementing the one or more positions associated with the content based at least in part on the obtained selection, including at least presenting the at least one supplemental item in association with the one or more positions associated with the content during playback of the content, wherein one or more portions of the at least one supplemental item are at least one of played previous to one or more portions of the content, played subsequent to one or more portions of the content, interleaved with one or more portions of the content, overlaid over one or more portions of the content, or rendered in proximity to one or more portions of the content during playback of the one or more portions of content.