Patent ID: 9635408
Date: 2017-04-25
CPC Classifications: G06Q,H04N

Claim:
1. An improved method of video content distribution for inserting a digital video advertisement into a digital video program, the method comprising: transmitting, by at least one first server, the digital video program to at least one consumer device through a first network connector of the at least one first server; transmitting, by at least one second server, at least one digital video advertisement to the at least one consumer device through a second network connector of the at least one second server and over a network, wherein the at least one digital video advertisement for transmission is selected based on targeted criteria; receiving, by at least one third server, a notification of a designated region in the digital video program for receiving a digital video advertisement; in response to the notification, identifying based on real time data at least one digital video advertisement for insertion into the designated region of the digital video program, wherein the identification is based on an automated process of a plurality of advertisers bidding in real time to insert their digital video advertisements into the digital video program; receiving, by at least one third network connector of the at least one consumer device, the digital video program from the at least one first server; and inserting, by at least one processor of the at least one consumer device, the identified digital video advertisement into the designated region of the digital video program as a consumer is viewing the digital video program.