Patent ID: 9654735
Date: 2017-05-16
CPC Classifications: G06Q,H04H,H04N

Claim:
1. An ad placement method, comprising: receiving, by a transcoder embodied on a machine having a processor and a memory, a request for a video from a device associated with a viewer; obtaining, by the transcoder, characteristics of the viewer; analyzing, by the transcoder, the characteristics of the viewer in response to the request for a video from the viewer; obtaining, by the transcoder from a videobase, the video requested by the viewer; determining, by the transcoder based at least in part on the characteristics of the viewer analyzed by the transcoder, one or more ads for presentation to the viewer; retrieving, by the transcoder, advertiser preferences associated with placement of the one or more ads, the advertiser preferences defining an ad location relative to a video frame within which to present the one or more ads and identifying a frame feature analysis preference associated with the ad location; inserting, by the transcoder based at least in part on the advertiser preferences, at least one of the one or more ads into the video, the inserting including automatically inserting an ad into the video using the frame feature analysis identified in the advertiser preferences; and delivering the video to the device associated with the viewer, the video including the at least one of the one or more ads determined based on the characteristics of the viewer and inserted at the ad location relative to the video frame as defined by the advertiser preferences and using the frame feature analysis identified in the advertiser preferences.