Patent ID: 9693103
Date: 2017-06-27
CPC Classifications: H04L,H04N

Claim:
1. A method for collecting and analyzing of data relating to delivery of digital content via a digital network, said method comprising: collecting a plurality of user activity data from one or more user devices in data communication with said digital network, said user activity data comprising data relating to usage or interaction by a user with said digital content via said one or more user devices, said plurality of user activity data collected via a collection entity in data communication with said network, each of said plurality of user activity data comprising at least a tune-in time for a user session; receiving a plurality of digital reference data at said collection entity from a database in data communication with at least said collection entity, said digital reference data describing said digital content; identifying one or more of said plurality of user activity data which lack a tune-out time corresponding to said tune-in time for said user session; in response to said identification, excluding said identified one or more of said plurality of user activity data which lack said tune-out time; correlating, via mapping logic stored on a storage device in data communication with said collection entity, at least a remaining portion of said user activity data to said reference data to create a plurality of viewing impressions, each of said remaining portion of said plurality of user activity data comprising said tune-out time corresponding to said tune-in time for said user session; and transmitting said plurality of viewing impressions from said collection entity to an analysis entity for analysis thereof, said analysis entity in data communication with at least said collection entity.