Patent ID: 9542894
Date: 2017-01-10
CPC Classifications: G09G,H04N

Claim:
1. A display apparatus comprising: a display unit configured to display an image on a screen; a light emission unit configured to individually control light emission for each of a plurality of divided regions that configure the screen; an acquisition unit configured to acquire a characteristic value of an image displayed on each of the plurality of divided regions; and a control unit configured to control the light emission of the light emission unit, such that: in a still image region, in which only a still image is displayed, among the plurality of divided regions, light is emitted at a first brightness based on a characteristic value of the still image displayed in the still image region; in a moving image region, in which only a moving image is displayed, among the plurality of divided regions, light is emitted at a second brightness based on a characteristic value of the moving image displayed in the moving image region; and in a mixed region, in which both of a moving image and a still image are displayed, among the plurality of divided regions, light is emitted at a third brightness based on a characteristic value of the still image displayed in the mixed region, wherein the third brightness is not based on a characteristic of the moving image displayed in the mixed region.