Patent ID: 9538258
Date: 2017-01-03
CPC Classifications: H04N

Claim:
1. A computer implemented method comprising: providing for display on a graphical user interface, by at least one processor, a plurality of skip options in a single instance of digital advertising content; streaming, by the at least one processor, the single instance of digital advertising content; presenting on the graphical user interface, during the streaming of the single instance of digital advertising content by the at least one processor, each skip option of the plurality of skip options in series for a limited duration at a random time and a random location during display of the single instance of digital advertising content until a presented one of the skip options is selected or until the single instance of digital advertising content completes; detecting, by the at least one processor, a selection of one skip option of the plurality of skip options; and in response to detecting the selection of the one skip option of the plurality of skip options, skipping, by the at least one processor, the single instance of digital advertising content.