Patent ID: 9571900
Date: 2017-02-14
CPC Classifications: H04N

Claim:
1. A computer-implemented method of enhancing video advertising with interactive content, the computer-implemented method comprising: receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data from an extant non-interactive order entry system; generating interactive content data associated with the non-interactive video advertisement data; embedding, in the non-interactive video advertisement data, the interactive content data, wherein the interactive content data is configured to provide interactivity to an extant non-interactive advertisement received from an extant order entry system; and transmitting, to an ad server component of an extant ad system, the non-interactive video advertisement data and the embedded interactive content data as a static asset for transmission to one or more end user devices, wherein the ad server component manages the non-interactive video advertisement data embedded with the interactive content data alongside other non-interactive video advertisement data.