Patent ID: 9538225
Date: 2017-01-03
CPC Classifications: G06Q,H04N

Claim:
1. A server comprising: a memory that stores instructions; and a controller coupled to the memory, wherein responsive to executing the instructions, the controller performs operations comprising: providing media content to a media processor, the media content comprising an advertisement and a closed captioning line, the media processor associated with a first display; facilitating access to a first shopping application for download at a communication device separate from the media processor and having a second display; modifying the media content by inserting into a text message of the closed captioning line of the media content, an identifier of a commerce event related to the advertisement; transmitting to the media processor the modified media content for presentation on the first display, wherein the closed captioning line is presented simultaneous with presentation of the advertisement on the first display, the text message comprising a prompt for user input; receiving, from the media processor in accordance with the user input, a request to provide information regarding an advertised product to the communication device; and transmitting to the communication device the information regarding the advertised product to enable the communication device to execute the first shopping application to search for a second application in accordance with the identifier, wherein the second application executes on the communication device to engage a user in accordance with the commerce event.