Patent ID: 9665887
Date: 2017-05-30
CPC Classifications: G06Q,H04L

Claim:
1. A computer-implemented method, comprising: by a server network node receiving, from a client network node associated with a gift recipient, a request to access a gift message associated with a gift purchased from a vendor by a product purchaser for the gift recipient in connection with a purchase transaction, wherein the request comprises tracking information that associates the purchase transaction with the gift message; based on receipt of the request to access the gift message, extracting, by the server network node, the tracking information from the request, identifying the gift message based on the extracted tracking information, and transmitting to the client network node a network resource comprising a message delivery control to access the identified gift message and a marketing opt-in control to indicate a preference regarding receipt of direct marketing communications, wherein the network resource comprises a web page interface that concurrently presents on the client network node both a graphical representation of the message delivery control and a graphical representation of the marketing opt-in control superimposed on a graphical representation of the gift message; by the server network node, in connection with the graphical representation of the marketing opt-in control, receiving from the client network node a user selection of an opt-in preference regarding receipt of direct marketing communications by the gift recipient; by the server network node, in response to receipt of the selection of the opt-in preference, modifying the graphical representation of the opt-in control on the web page interface to graphically indicate that the opt-in preference regarding receipt of direct marketing communications has been selected; and by the server network node, in response to receipt of a user selection of the message delivery control from the client network node, triggering both a transmission of the gift message to the client network node and a generation of a marketing preference record comprising an indication of the selection of the opt-in preference received from the client network node and information evidencing the selection of the opt-in preference by the gift recipient.