Patent ID: 9674151
Date: 2017-06-06
CPC Classifications: G06F,G06Q,H04L,H04W,Y04S

Claim:
1. A method comprising: sending, by a computing device to a server, a user account identifier associated with a user of the computing device and a device identifier associated with the computing device; receiving, at the computing device from the server, demographic data associated with the user account identifier; generating, at the computing device, a first random identifier and a second random identifier, wherein: sending, by the computing device to a first entity, a portion of the demographic data along with the first random identifier, the first random identifier providing the first entity a first anonymous identity to associate with the portion of the demographic data, wherein the first anonymous identity corresponds to at least one of the user account identifier or the device identifier and does not reveal the user account identifier or the device identifier to the first entity; sending, by the computing device to a second entity, the portion of the demographic data along with the second random identifier, the second random identifier providing the second entity a second anonymous identity to associate with the portion of the demographic data, wherein the second anonymous identity corresponds to at least one of the user account identifier or the device identifier without revealing the user account identifier or the device identifier to the second entity; and receiving, by the computing device, at least one of: