Patent ID: 9628869
Date: 2017-04-18
CPC Classifications: H04N

Claim:
1. A method for use in targeting assets in a network having scheduled asset delivery windows, comprising: providing a targeted asset system wherein an asset is selected for presentation to a network user during a given asset delivery window by matching targeting information associated with said asset to classification information associated with said network user, wherein said given asset delivery window has a fixed duration, and wherein said asset has an original duration equal to said fixed duration of said given asset delivery window; receiving said asset having an active portion with an active portion run-time, wherein said active portion run-time is comprised of a plurality of frames; modifying said original duration of said asset to accommodate a processing time for targeting related processing such that a duration of said modified asset duration and said processing time is at least equal to said original duration of said asset, wherein said targeting related processing comprises said matching said targeting information associated with said asset to classification information associated with said network user and presenting said asset to said network user, said modifying comprises modifying said asset to change said active portion run-time by removing at least one of said plurality of frames, said plurality of frames comprises a plurality of I-frames, a plurality of B-frames, and a plurality of P-frames, and said modifying said asset to change said active portion run-time comprises removing at least one B-frame such that said active portion run-time is modified free from a perceptible alteration of informational content of said asset; and transmitting the modified asset to at least one network user.