Patent ID: 9652781
Date: 2017-05-16
CPC Classifications: G06Q

Claim:
1. A press release distribution system configured to deliver sponsored news content to multiple web sites that each includes one or more pages containing non-sponsored content, the press release distribution system comprising multiple web server computers delivering web pages containing sponsored and non-sponsored news content to clients, the web server computers each configured to: monitor user data or user activity at a related one or more of the web sites, request sponsored new content from one or more ad servers over a communication network for inclusion on one or more related web sites based on monitored user data or activity; post the sponsored news content among the non-sponsored content at the related one or more of the web sites, wherein the posting comprises displaying the sponsored news content separately from any banner advertisement or static header on the page and embedding the sponsored news content contiguously together with at least some of the non-sponsored content on the page such that the sponsored content scrolls together with the at least some of the non-sponsored content on the page, and the sponsored news content is placed in a fixed position relative to the contiguous non-sponsored news content on the page; track one or more of impressions, clicks, click-through rate, or user actions with respect to the sponsored news content; limit a time period during which the sponsored news content is posted at the related one or more of the web sites; and limit a frequency at which the sponsored news content is displayed; wherein the sponsored news content posted by the web server is not a banner advertisement or a static header, wherein at least one feature of the sponsored news content is the same as a corresponding feature of the contiguous non-sponsored news content on the page, and at least one other feature of the sponsored news content differs from or is in addition to the corresponding feature of the non-sponsored news content in order to distinguish the sponsored news content from the contiguous non-sponsored news content.