Patent ID: 9609386
Date: 2017-03-28
CPC Classifications: G06Q,H04H,H04N

Claim:
1. A method, implemented by a computing system, for analyzing content viewership comprising: accessing televised content data characterizing a selected piece of televised content; accessing television viewing data associated with the selected piece of televised content, the television viewing data derived from a plurality of televisions that access content via a cable or satellite network; determining, by the computing system, social media matching criteria based upon the televised content data, the social medial matching criteria comprising a geographic location, a time, and a keyword; filtering a plurality of social media messages based upon the social media matching criteria to identify a filtered plurality of social media messages that are related to the selected piece of televised content, the social media messages associated with social media services that offer services via web servers, the social media messages comprising a user-generated narrative; calculating an audience engagement measurement corresponding to the selected piece of televised content based upon the filtered plurality of social media messages and the television viewing data; and calculating a correlation between television rating data associated with the selected piece of televised content and information associated with the filtered plurality of social media messages.