Patent ID: 9686500
Date: 2017-06-20
CPC Classifications: H04N

Claim:
1. A non-transitory, machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising: instructions to continue displaying during a current trick-play command, advertising data from an advertising data buffer on an end user device for a proportionate duration that is longer than a duration of normal playback of advertising data from the advertising data buffer at normal speed that is being skipped during the current trick-play command wherein the proportionate duration is based on a number of ads skipped and a fast forward speed at which the advertising data was skipped; and instructions to continue displaying the advertising data was skipped; and instructions to continue displaying the advertising data for the proportionate duration, the display of the advertising data until after the duration of normal playback when trick-play trend data indicates that an end user at the end user device has skipped advertising data during a last two consecutive trick-play commands including the current trick-play command and during a most recent trick-play command in a trick-play command history.