Patent ID: 9621729
Date: 2017-04-11
CPC Classifications: G06Q,H04L,H04M

Claim:
1. A system comprising: a computer system; a telephony interface configured to be coupled to a public switched telephone network (PSTN); non-transitory media storing instructions readable by the computer system that when executed by the computing device cause the computing device to: cause, at least in part, a phone number to be displayed on a computing device of a customer prospect in association with a first media element of a marketing campaign, wherein the phone number is selected from a pool of phone numbers associated with the marketing campaign, and wherein the first media element of the marketing campaign is either a web-based landing page or configured to be displayed to the customer prospect within the context of an application software application program hosted on a computing device of the customer prospect or configured to be displayed in response to an indication of a social media action associated with the customer prospect; receive an incoming call via the telephony interface from a calling party directed to the displayed phone number associated with the first media element, the incoming call including call related information, the call related information including at least a phone number associated with the calling party; store the received calling party phone number of the incoming call in association with the marketing campaign; receive an indication during or subsequent to the incoming call that the calling party purchased a good or service during the incoming call; and, at least in part on the receipt of the calling party purchase indication, attribute the sale of the purchased good or service to the marketing campaign; wherein the indication that the calling party purchased the good or service during the incoming call comprises a detection of a spoken keyword during the call.