Patent ID: 9667732
Date: 2017-05-30
CPC Classifications: G06F,G06Q,H04L

Claim:
1. A method for assessing social media performance, the method comprising: identifying an asset; associating the asset with a first subset of social media profiles; identifying a peer group comprising a plurality of entities, the plurality of entities comprising the asset; associating the peer group with a second subset of social media profiles, the second subset of social media profiles comprising the first subset of social media profiles; deriving profile performance information for each of the second subset of social media profiles; assigning different weights to the profile performance information of at least two of the second subset of social media profiles, the weight assigned to the profile performance information of a respective social media profile being indicative of an ability of the profile performance information of the respective social media profile to affect the profile performance information of the first subset of social media profiles; deriving asset performance information based, at least in part, on the weighted profile performance information corresponding to each of the second subset of social media profiles; and displaying the asset performance information.