Patent ID: 9626694
Date: 2017-04-18
CPC Classifications: G06Q,H04N

Claim:
1. A method for providing targeted content for advertising on a user device, the method comprising: receiving, by the user device, program content and the targeted content for presentation on the user device, the targeted content to be included at a position in the program content; determining the position in the program content to overlay the targeted content, the determining comprising identifying a portion of the program content containing advertising content and replacing the advertising content with the targeted content; reporting, by the user device to a scanning module via a network, occasions in which the targeted content was included into the program content, in order to associate charges to an advertiser for the targeted content; and to report the occasions, performing, by the user device to the scanning module via the network, generic reporting of the program content inserted with the targeted content without reporting the targeted content itself according to a level of privacy in reporting the occasions, the generic reporting further including reporting when the targeted content was included during the program content and reporting where the targeted content was included in the program content according to the level of privacy while not reporting the targeted content itself; wherein the generic reporting of the program content inserted with the targeted content without reporting the targeted content itself comprises the user device failing to send the targeted content to the scanning module via the network; wherein determining at what time to overlay the targeted content on the program content which includes determining when the program content is playing during which to overlay the targeted content; wherein the user device further stores the program content and the targeted content; and wherein the user device is a cellular phone and the network is a cellular network.