Patent ID: 9747629
Date: 2017-08-29
CPC Classifications: G06Q

Claim:
1. A method comprising: providing, via a server system comprising at least one computing device, a first user interface through which users can explicitly elect to join or establish a community with at least one other user; and providing, via the server system, a second user interface through which users can explicitly elect whether or not to expose their respective purchases to other users, wherein the server system is configured to expose purchases by at least one user that elects to have purchases exposed, wherein such exposure includes, for at least a first item purchased by the at least one user: creating by the server system a temporary data structure that maps a community to corresponding members; utilizing the temporary data structure that maps a community to corresponding members and purchase histories of community members to generate a product-to-member mapping data structure for the community; wherein the server system is configured to use the product-to-member mapping data structure to enable one or more requested item detail pages of an electronic catalog to be dynamically customized and supplemented with purchase notification messages individually identifying one or more users that are members of a community in which a prospective purchaser is a member and that have purchased respective items corresponding to the item detail pages in accordance with user elections of the one or more users to expose their respective purchase histories to other users, and to cause the one or more customized items detail pages to be provided over a network to a prospective purchaser computing device, wherein the prospective purchaser can add an item to a shopping cart via a respective supplemented item detail page.