Patent ID: 9667733
Date: 2017-05-30
CPC Classifications: G06F,H04L,H04N

Claim:
1. In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of a website comprising: identifying a first user navigation path comprising navigation from a first web page to a second web page by a user; identifying a first set of keywords from content experienced by the user from the first web page; identifying a second set of keywords from content experienced by the user from the second web page; associating the first set of keywords with a navigation from the first web page to the second web page; associating the second set of keywords with a navigation away from the second web page; and generating a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and on the association of the second set of keywords with the navigation away from the second web page.