Patent ID: 9679305
Date: 2017-06-13
CPC Classifications: G06Q

Claim:
1. A computer program product enabling users to purchase a product or service without disrupting a user experience by leaving a host application, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code portions stored therein, the computer-executable program code portions comprising program code instructions configured to: cause host content to be displayed in the host application; cause a transmission of an ad request to a yield manager; receive a product content, from the yield manager in response to the ad request; wherein the yield manager selects a product content based on comparing product scores associated with a plurality of products; cause the product content to be displayed in the host application proximate host content enabling a user utilizing the host application to purchase a product or service associated with the product content without leaving the host application; and collecting user transaction information via a transactional ad unit interface.