Patent ID: 9552589
Date: 2017-01-24
CPC Classifications: A61B,G06Q

Claim:
1. A method, comprising: determining, by executing an instruction with a processor, a first platform specific effectiveness metric for a first platform type by measuring, with a sensor, a neurological response of a first person to media output by the first platform type, the first person representative of a target group of audience members; obtaining, by executing an instruction with the processor, a first reach of the first platform type with respect to the target group of audience members; calculating, by executing an instruction with the processor, a first platform specific performance metric of the first platform type based on the first platform specific effectiveness metric and the first reach; determining, by executing an instruction with the processor, a second platform specific effectiveness metric for a second platform type by measuring, with a sensor, a neurological response of a second person to media output by the second platform type, the second person representative of the target group of audience members, the second platform type being different than the first platform type; obtaining, by executing an instruction with the processor, a second reach of the second platform type with respect to the target group; calculating, by executing an instruction with the processor, a second platform specific performance metric based on the second platform specific effectiveness metric and the second reach; and selecting the first platform type or the second platform type to deliver first media based on a comparison of the first platform specific performance metric and the second platform specific performance metric.