Patent ID: 9533464
Date: 2017-01-03
CPC Classifications: B31D,B32B,G06K,G09F,Y10T

Claim:
1. A method of applying labels on a store shelf comprising: removably attaching a plurality of labels to form the pad, each label comprising: a substrate having display information printed on a top surface thereof; an adhesive strip applied to a bottom surface of the label; a relief perforation formed in the substrate that relieves a tendency for the substrate to return to a rolled form; and a release coating applied to the top surface of the label; wherein the adhesive strip is removably affixed to the release coating; wherein the adhesive strip is applied over the relief perforation and reinforces the label to prevent tearing along the relief perforation; and wherein the plurality of labels are sequenced according to the retail store's planogram; and applying the label to the store shelf.