Patent ID: 9697563
Date: 2017-07-04
CPC Classifications: G06Q

Claim:
1. A method comprising: retrieving, by a processing device, merchandise data from a plurality of independent merchants which is stored in a merchandise database; consolidating the retrieved merchandise data into a common format; making the merchandise database available to multiple publishers; storing, by the processing device, at least one group of merchandise data formed in view of the merchandise data and content on a site of one of the multiple publishers; embedding, by the processing device, the group of merchandise data on the content of the site of the one of the multiple publishers; generating, by the processing device, one or more merchandise frames in view of the embedment; rendering, by the processing device, the one or more merchandise frames directly onto the site of the one of the multiple publishers; generating an e-commerce frame comprising merchandise data from the group of merchandise data that is selected by a user of the site of the one of the multiple publishers, wherein the e-commerce frame is a shopping bag of the selected merchandise data; generating, by the processing device, a universal checkout frame that includes: rendering the universal checkout frame directly onto the site of the one of the multiple publishers.