Patent ID: 9659313
Date: 2017-05-23
CPC Classifications: G06F,G06Q

Claim:
1. A method of managing interactive features associated with multimedia content, the method comprising: applying a container to a multimedia content using one or more computing systems, the multimedia content being a piece of content having a predetermined playback time, and the container defining an interface through which a metadata external to the multimedia content is linked with a portion of one or more portions of the multimedia content occurring within the predetermined playback time, each portion of the one or more portions of the multimedia content is defined by a segment of the predetermined playback time of the multimedia content, wherein the one or more portions comprise a first portion and a second portion defining different, segments of the predetermined playback time, wherein the portion of the one or more portions of the multimedia content is the first portion; receiving a first request for the multimedia content from a content consumer; associating a set of the metadata objects describing one or more interactive features with the multimedia content, the set of the metadata linked to the portion of the one or more portions of the multimedia content via the interface of the container and selected from a database including the metadata defining interactive features associated with the multimedia content; and upon receiving a second request for a playback of the multimedia content, providing the playback of the multimedia content via the container and presenting the one or more interactive features to the content consumer during the playback of the segment of the predetermined playback time corresponding to the portion of the one or more portions of the multimedia content to the content consumer, wherein the playback comprises the first portion and the second portion, wherein the one or more interactive features change upon completing the first portion and starting the second portion; wherein the metadata objects comprise one or more: event data, text index information, identified supplemental content that is used alongside playback of the multimedia content, video metadata describing specific attributes of the multimedia content that are common across all playback requests, objects of interest data, location information, content consumer account data, content consumer session data, search keyword data, and administrative data; wherein the one or more interactive features presented to the content consumer include a first objects of interest data that is different from a second objects of interest data included in the one or more interactive features presented to a second content consumer during playback of the segment to the second content consumer, based on user preference data associated with the second content consumer.