Patent ID: 9727316
Date: 2017-08-08
CPC Classifications: G06F

Claim:
1. A method of skinning an application with content, comprising: receiving, by a client device and over a data network, an electronic package of assets from a content provider, the electronic package of assets selected responsive to an online auction, the electronic package of assets comprising a first content item and a second content item, the electronic package of assets substantially complying with a standard, the standard defining one or more characteristics for the first content item and the second content item and defining an event type; inserting, by the client device, in a placeholder of an electronic application executing on the client device, the first content item based on metadata in the electronic package of assets, the first content item associated with a first identifier of the metadata and the second content item associated with a second identifier of the metadata, the second identifier associated with the event type defined by the standard, the placeholder referencing the first identifier; providing, by the client device, the electronic application at a graphical user interface of the client device and displaying the first content item; executing, by the electronic application, one or more processes constituting an event of the electronic application; identifying, by a hooking component of the electronic package of assets, that an event of the electronic application occurred during execution of the electronic application; determining, by the hooking component, that the event of the electronic application corresponds to the event type; and replacing, by the client device responsive to the determination that the event of the electronic application corresponds to the event type, the first content item with the second content item based on the second identifier of the metadata.