Patent ID: 9681265
Date: 2017-06-13
CPC Classifications: G06F,G06Q,H04L,H04W

Claim:
1. A system comprising: a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising: maintaining a geo-fence that encompasses a physical location of a proprietor, the geo-fence having a boundary and configured to provide access to a media item to client devices within the boundary of the geo-fence, the media item having access conditions; detecting an exposure of a first user to the media item, the exposure including a display of an ephemeral message that includes the media item at a first client device of the first user; tracking the first client device in response to the detecting the exposure of the first user; detecting an access of the media item by the first client device, the access based on the first client device satisfying access conditions of the media item; and calculating an engagement score of the media item based on the tracking the first client device and the access of the media item by the first client device.