Patent ID: 9569502
Date: 2017-02-14
CPC Classifications: G06F,H04L

Claim:
1. A method of conducting a remarketing campaign, the method comprising: causing, by a server, a first content item to be provided to a first plurality of client devices; comparing, by the server, a first plurality of requests received from one or more client devices in the first plurality of client devices after transmission of the first content item with a second plurality of requests received from one or more client devices in a second plurality of client devices that have not received the first content item; identifying, by the server and based on the comparing, a set of one or more keywords invoked in the first plurality of requests more frequently than invoked in the second plurality of requests; determining, by the server, that a request from a third client device invokes one or more of the identified set of keywords and that the third client device is qualified to receive a second content item; and causing, by the server, the second content item to be provided to the third client device, responsive to the request from the third client device.