Patent ID: 9641682
Date: 2017-05-02
CPC Classifications: G06Q,H04M

Claim:
1. A method, in an information handling system comprising one or more processors and a memory, of selecting a telecommunications channel, the method comprising: configuring a plurality of channel expression rules; determining an ordering of the plurality of channel expression rules from a most preferred telecommunications channel to a least preferred telecommunications channel; detecting an event initiated by an intended recipient; identifying the intended recipient, wherein the identifying further comprises identifying one or more recipient attributes corresponding to the intended recipient; identifying an offer for the intended recipient based on the detected event; executing one or more of the plurality of channel expression rules according to the determined ordering, wherein the executing utilizes one or more of the recipient attributes and one or more offer attributes corresponding to the identified offer as inputs to the channel expression rules, and wherein the executing identifies a best telecommunications channel; and transmitting a message to the intended recipient over the identified best telecommunications channel.