Patent ID: 9668031
Date: 2017-05-30
CPC Classifications: H04N

Claim:
1. A method, comprising: communicatively coupling a portable media device to a content access device via a network, communicating the program of interest with the supplemental media rich content trigger from the media device to the content access device; communicating the program of interest with the supplemental media rich content trigger from the content access device to the portable media device over the network; presenting the video content of the program of interest on a display of the portable media device, wherein a portion of the video content presents an image of an object that is associated with the supplemental media rich content trigger; establishing, at the portable media device, a communication link over the network between the portable media device and the media rich content server, wherein the communication link is established based upon the access information in the received supplemental media rich content trigger; receiving a user selection corresponding to a selection of the object presented in the video content; receiving, at the portable media device and in response to the received user selection of the object, the supplemental media rich content from the media rich content server via the network, wherein the supplemental media rich content includes graphical content that is associated with the object; concurrently presenting the received graphical content of the supplemental media rich content that is associated with the object and the video content of the program of interest on the display of the portable media device; ending presentation of the received graphical content of the supplemental media rich content after a predefined duration that begins when the received graphical content is initially presented on the display of the portable media device; receiving a user selection corresponding to a request to end presentation of the received graphical content of the supplemental media rich content, wherein the user selection is received before the end of the predefined duration; and ending presentation of the received graphical content of the supplemental media rich content in response to receiving the user selection.