Patent ID: 9747497
Date: 2017-08-29
CPC Classifications: G06K,G06Q

Claim:
1. A method for rating an in-store media element based on automatic measurements for behavior patterns and demographics of the people in the vicinity of the media element, by providing at least a time server, wherein the time server generates time-stamped measurements in accordance with behavior analysis, segmentation, impression analysis, and emotion change measurements, and a video processing unit, wherein the video processing unit comprises at least a sensor for capturing images and a server, wherein the video processing unit converts video into audience data and, wherein video comprises image data, audience data comprises numerical data including behavior, demographics, impression, and emotion data, and wherein behavior data comprises a time duration of a person standing in front of the media element, impression data comprises the number of viewers for the media element, and emotion data comprises a persuasiveness metric, and wherein the video processing unit rates the media element by the steps of: a) capturing a plurality of input images of the people by at least a sensor for capturing images in the vicinity of the media element wherein the images comprise a top-down view or a frontal view of the people, b) processing the plurality of input images in order to measure the behavior patterns and demographics of each person tied to the media element by executing computer vision algorithms on the plurality of input images, (to generate a numerical metric, or other some functional element) c) processing a path analysis of each person among the people for the behavior analysis by applying a computer vision technology based tracking algorithm to the plurality of input images, wherein attributes of the path analysis comprise information for initial point and destination, global trip, time, and average velocity, d) measuring impression levels by detecting an act of viewing the media element by the people in a zone of influence of the media element, e) aggregating the measurements for the behavior patterns and demographics of the people, and f) calculating a set of standardized ratings for the media element based on the measurements, wherein a media element is a space or hardware that holds various types of media, wherein the behavior patterns comprise traffic count, impression, and impact to audience, and wherein the demographics comprise age range, gender, and ethnicity.