Patent ID: 9563826
Date: 2017-02-07
CPC Classifications: G06K,G06Q,G10L

Claim:
1. A non-transitory processor-readable medium storing code representing instructions for correlating advertisements to rich media content, the instructions configured to cause a processor to: extract a subject matter contained in each segment from a plurality of segments of an item of rich media content, presented on a webpage at a device, using one or more recognition techniques selected from a group consisting of audio recognition, image recognition, and semantic analysis; select an advertisement from among a plurality of advertisements to associate with each segment from the plurality of segments of the item of rich media content based at least in part on (1) an Internet Protocol (IP) address of the device, and (2) a first temporal position within a segment from the plurality of segments of a first concept match relative to a second temporal position within that segment of a second concept match; and send to the device via a network the advertisement associated with the segment from the plurality of segments such that the advertisement is injected into the item of rich media content on the webpage at a third temporal position within the segment based on the first temporal position and the second temporal position.