Patent ID: 9699515
Date: 2017-07-04
CPC Classifications: H04N

Claim:
1. A computer-implemented method of dynamically generating interstitial content, the method comprising: accessing, by a computer system comprising computing hardware and a network interface, an electronic program guide, the electronic program guide: providing, over a network, the electronic program guide to two or more user terminals; before or during the first program, determining that the first program will under-run the assigned first time length; before or during the first program, accessing, by the computer system, metadata for the second program, the second program scheduled for a later time than the first program; based at least in part of the metadata for the second program, dynamically generating by the computer system a first item of interstitial content for at least a first user, the dynamically generated first item of interstitial content providing information on the second program; and at least partly in response to determining that the first program will under-run the assigned first time length as set forth in the electronic program guide provided to the two or more user terminals, compensating for at least a portion of the under-run by causing: