Patent ID: 9749590
Date: 2017-08-29
CPC Classifications: H04N

Claim:
1. A data management system for providing connectivity between an audience response system and a digital content server, said digital content server used for managing an interactive digital cinema and controlling a digital projector for projecting content on to a screen, said data management system comprising: input means for collecting digital data from members of an audience, said digital data being in response to content projected in a cinema, said input means connected via a network to a master server, said master server comprising (i) processing means for processing said digital data and delivering processed data, and (ii) a digital content interface for interfacing said processed data with said digital content server providing interactive content to said audience, wherein said digital content interface selects, based on said processed data, alternative content from external sources, reformats said alternative content to a format used by said digital content server, sends reformatted alternative content to said digital content server for display on said screen, and is configured to receive interactive content requests from said digital content server.