Patent ID: 9569432
Date: 2017-02-14
CPC Classifications: G06F

Claim:
1. A computer implemented method of evaluating content in a computer networked environment, comprising: providing, by a data processing system, a first link to a content document for display on a first online service, the first link being displayed in association with a first snippet, the first snippet being a first portion of the content document; determining, from the content document, a second snippet, the second snippet being a second portion of the content document; providing, by the data processing system, a second link to the content document for display on a second online service, the second link being displayed in association with the second snippet; determining at least one of a first number of views and a first number of conversions of the first link and at least one of a second number of views and a second number of conversions of the second link; determining a quality metric of the first snippet based on at least one of the first number of views and the first number of conversions of the first link, and determining a quality metric of the second snippet based on at least one of the second number of views and the second number of conversions of the second link; identifying a device type of a user device; selecting, for display at the user device, one of the first snippet and the second snippet as a selected snippet based on the quality metric of the first snippet, the quality metric of the second snippet and the device type; and modifying the first link and the second link to correspond to the selected snippet.