Patent ID: 9697296
Date: 2017-07-04
CPC Classifications: G06F

Claim:
1. A non-transitory computer readable medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising: obtaining a first content item; determining that at least a portion of the first content item is to be displayed to a first user; responsive to determining that at least the portion of the first content item is to be displayed to the first user: obtaining characteristics associated with the first user; based on the characteristics associated with the first user, selecting a first tag for the first content item; generating a second content item comprising (a) at least the portion of the first content item and (b) the first tag; causing display of the second content item to the first user; determining that at least the portion of the first content item is to be displayed to a second user; responsive to determining that at least the portion of the first content item is to be displayed to the second user: obtaining characteristics associated with the second user; based on the characteristics associated with the second user, selecting a second tag for the first content item, the second tag being different from the first tag; generating a third content item comprising (a) at least the portion of the first content item and (b) the second tag; and causing display of the third content item to the second user.