Patent ID: 9647779
Date: 2017-05-09
CPC Classifications: H04H,H04L

Claim:
1. A method of identifying a media presentation device, the method comprising: monitoring, with a physical processor of a network communications monitor, a home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor, the network communications monitor installed in the home network associated with a panelist home; in response to detecting the network communication transmitted on the home network, extracting, with the processor of the network communications monitor, an internal internet protocol address of the requesting device from the network communication transmitted on the home network; in response to extracting the internal internet protocol address of the requesting device, performing, with the processor, a first lookup to identify a media access control address of the requesting device based on the internal internet protocol address of the requesting device; in response to identifying the media access control address of the requesting device, performing, with the processor, a second lookup to attempt to identify a device identifier of the requesting device based on the media access control address, the device identifier different from the media access control address; in response to a failure of the second lookup, signaling, with the processor, an audience measurement entity to prompt a panelist associated with the home network for an identification of the requesting device; storing data identifying the network communication in association with at least one of the device identifier or the media access control address when the second lookup identifies the device identifier; and storing the data identifying the network communication with the media access control address when the second lookup does not identify the device identifier.