Patent ID: 9665888
Date: 2017-05-30
CPC Classifications: G06Q,H04W,H05K

Claim:
1. A computer-implemented method of distributing targeted merchant electronic messages over a network to a merchant's remote computer, the method comprising: providing a targeted messages application to merchants for installation on the merchants' remote computers; receiving traveler information at a targeting messages application on a server sent from a data source over the Internet, the server comprising a microprocessor and a memory that stores the traveler information, the traveler information comprising: projected location information of travelers for a predetermined time period, identity of the travelers, demographic information of the travelers, and past travel purchase information of the travelers, wherein the projected location information comprises geographic location information and already-reserved itinerary location information from a travel reservation system to determine where travelers with different itinerary information are currently and are projected to be during the predetermined time period; receiving merchant information at the targeted messages module on the server sent from a data source over the Internet, the merchant information comprising: who the merchants are, where the merchants are located, what the merchants sell, any special offers the merchants have, type of merchant establishment, price information for the merchants, or hours of operation for the merchants, or any combination thereof; receiving merchant preference information at the targeted messages module on the server sent from a data source over the Internet, the merchant preferences information used as criteria for determining which merchants to notify regarding which travelers, the merchant preference information comprising: when to notify the merchant, what type of demographics the merchants are interested in, traveler identity information, traveler physical location, or travel itinerary information, or any combination thereof; determining, using a targeted messages application, which merchants to notify by comparing the merchant information and the merchant preference information to the traveler information to determine whether any travelers that have an interest in any products or services provided by the merchants are currently near or projected to be near any of the merchants; electronically transmitting merchant electronic messages over a wireless communication channel to the merchant's remote computer, the merchant electronic messages notifying the merchants about opportunities to target travelers, the opportunities based upon the traveler information, the merchant information, and the merchant preference information; performing processing associated with auditing expense reporting information for the travelers to determine whether at least one of the travelers completed a transaction with the merchant in response to a targeting prompted by the merchant electronic messages; and in response to determining that the at least one traveler completed the transaction, performing processing associated with charging the merchant for the merchant electronic messages that prompted the targeting.