Patent ID: 9727630
Date: 2017-08-08
CPC Classifications: G06F,G06Q

Claim:
1. A computer implemented method, the method comprising each of the following as executed on a computer system: receiving, via one or more computer processors in a computer system, a dynamic content request for content; identifying, via the one or more computer processors in a computer system, one or more content classifications of the content; detecting, via one or more computer processors in the computer system, at least one current trend based on dynamic content request volume (DCRV) in at least one of the one or more content classifications of the content; in response to the detecting, identifying, via one or more computer processors in the computer system, a set of candidate content portfolios, with the identifying comprising determining the candidate content portfolios are classified in the one or more content classifications of the content, with the one or more classifications being the one or more classifications upon whose DCRV the at least one current trend is based; selecting, via one or more computer processors in the computer system, a content portfolio from the set of candidate content portfolios to maximize revenue to be paid in exchange for placing a dynamic content creative for display, wherein each content portfolio of the set of candidate content portfolios includes an indication of a revenue amount to be paid in exchange for placing a dynamic content creative for display, with the selecting comprising determining the revenue amount as a function of at least one characteristic of the at least one current trend; obtaining, via one or more computer processors in the computer system, a dynamic content creative of the selected content portfolio; and in response to the dynamic content request, providing, via one or more computer processors in the computer system, information regarding the obtained dynamic content creative.