Patent ID: 9727892
Date: 2017-08-08
CPC Classifications: G06Q

Claim:
1. A method for determining related search terms for a landing page on a domain, using one or more computers, the method comprising: receiving, by the one or more computers, a request for related search terms for a domain; determining, using the one or more computers, an initial pool of related search terms for the domain; obtaining click data on the domain, using the one or more computers, for the initial pool of related search terms determined for the domain; obtaining revenue generation data for each of a plurality of the initial pool of related search terms, using the one or more computers, wherein revenue generation data comprises data indicating that a user has clicked on a given one of the initial related search terms present on the domain and further clicked on an advertisement displayed in response to clicking the initial related search term; determining, using the one or more computers, a first set of search terms from the initial pool of related search terms, the first set comprising search terms with higher revenue or click generation as compared to other search terms of the initial pool of related search terms, based at least in part on the obtained revenue generation data or obtained click data; generating a second set of at least two new related search terms, using the one or more computers, comprising: listing, using the one or more computers, on an updated landing page returned for the domain, the first set of initial related search terms with higher revenue generation and the second set of new related search terms.