Patent ID: 9697478
Date: 2017-07-04
CPC Classifications: G06N,G06Q,H04L

Claim:
1. A system for generating automated self-optimizing targeted e-mails, comprising: a recommendation computer system configured to receive user behavior data and a user identifier from a web site computer system configured to host a web site having a beacon embedded therein, said beacon being configured to create and store the user identifier, said web site being configured to accept an e-mail address supplied by said user; an object catalog stored in said recommendation computer system, each object of the object catalog having an object profile, said user profile and said object profile being in vector form to define an affinity therebetween according to the dot product between said user profile vector and said object profile vector; an e-mail service configured to receive one or more object descriptors to be inserted into an e-mail template, and generating a follow-up email for sending to said user, said one or more object descriptors being of objects having top-matching affinities with said user; wherein said recommendation computer system is further configured to track a response of the user to the follow-up email and generate a subsequent user behavior, comprising the tracked response, that is added to said user profile; wherein the recommendation computer system generates a tuned recommendation that is provided to the email service and is based on knowledge of past behavior of said user comprising the user profile and based on present behavior of said user comprising, the added subsequent user behavior.