Patent ID: 9582571
Date: 2017-02-28
CPC Classifications: G06F,H04L

Claim:
1. A method for targeting a message response, the method comprising: monitoring, by one or more computer processors, recipient activity related to one or more electronic messages received by a recipient; gathering, the by one or more computer processors, recipient interest data, wherein gathering includes collecting one or more keywords that interest the recipient as evidenced by one or more positive indicators of interest associated with the one or more keywords; storing, the by one or more computer processors, the one or more keywords within a database associated with the recipient; calculating, the by one or more computer processors, a recipient interest rating for each of the one or more keywords, wherein the recipient interest rating is based, at least in part, on the recipient activity and an established recipient interest baseline; in response to a sender drafting a subsequent electronic message addressed to the recipient, comparing, by the one or more computer processors, the one or more keywords within a database associated with the recipient to a subject line and message content of the subsequent electronic message; and suggesting, by the one or more computer processors, one or more alternative subject lines incorporating at least one of the one or more keywords stored within the database associated with the recipient, wherein suggesting the one or more alternative subject lines includes utilizing a predictive analytics system to determine a relative percentage increase in likelihood that the recipient will respond based on the one or more alternative subject lines.