Patent ID: 9639847
Date: 2017-05-02
CPC Classifications: G06Q,Y10S

Claim:
1. A method for measuring, through on-line surveys, effectiveness of advertisements displayed upon a computer for viewing by a user, the method comprising the steps of: receiving, by a user computer, an on-line advertisement, issued by an advertising server, including a code embedded within executable instructions; executing, by the user computer, the on-line advertisement including the code; generating, by a server separate and distinct from the advertising server, an indicator identifying an instance of the on-line advertisement being executed on the user computer; storing the indicator within a repository, the indicator providing information associated with the on-line advertisement executed on the user computer; administering, by an on-line survey provider, a survey relating to the on-line advertisement; and evaluating responses to the survey in accordance with the indicator within the repository of previous user exposure to the on-line advertisement indicated by contents of the repository, the indicator being used during the evaluating to distinguish exposed group member responses to the survey from control group member responses.