Patent ID: 9582818
Date: 2017-02-28
CPC Classifications: G06F,G06Q

Claim:
1. A method comprising: transmitting, by a server computer to a client computer for display, a first phase of a multiphase advertisement, the first phase including a first graphical interface of a first dimension; receiving, by the server computer from the client computer, a selection of the first phase of the multiphase advertisement, the receiving of the selection comprising detecting a cursor controlled by the client computer being moved over the first phase of the multiphase advertisement without the need for a cursor activation; in response to the detecting of the cursor being moved over the first phase of the multiphase advertisement, transmitting, by the server computer to the client computer for display, a second phase of the multiphase advertisement, the second phase including a second graphical interface of a second dimension that is different from the first dimension of the first phase, the second graphical interface comprising an advertisement for a movie, the second graphical interface comprising an embedded streaming media component that provides a user with an ability to view video clips, the embedded streaming media component automatically playing upon the display of the second phase of the multiphase advertisement, the second graphical interface of the second phase including a toolbar, the toolbar enabling the user to access additional information related to the second graphical interface, the additional information comprising showtimes of the movie.