Patent ID: 9536249
Date: 2017-01-03
CPC Classifications: G06F,G06Q,H04L

Claim:
1. A computer-implemented method for measuring inline ad performance for third-party ad serving, the method comprising: receiving, from a publisher, a call for an original third-party internet ad; in response to receiving the call for an advertisement, requesting an original third-party internet ad from a third party-advertiser; in response to requesting an original third-party internet ad, receiving from the third-party advertiser, in memory of a computer, an original third-party internet ad embodied as ad code, the original third-party internet ad being hosted within a server in a third-party network; recoding, in a computer, the ad code to produce a script call containing the ad code; serving, by a computer, the script call to a publisher computer for compositing; measuring, in a computer, one or more response latencies associated with rendering the ad code; and replacing the ad code with a backfill ad when at least one of the one or more response latencies exceeds an allotted timeout time.