Patent ID: 9659307
Date: 2017-05-23
CPC Classifications: G06F,G06Q,H04L

Claim:
1. A method for providing a virtual cookie derivative comprising: receiving a request for content at a first party server, the request for content including at least one cookie associated with a first party domain of an advertiser; transforming a value component of a name/value pair of cookie data associated with the at least one cookie in response to the request for content to generate a temporary virtual cookie derivative at the first party server, the temporary virtual cookie derivative residing on the first party server for a limited period of time and comprising a derivative data value derived from the data associated with the at least one cookie wherein the operation of transforming cookie data comprises removing privacy related information of the cookie data; passing the virtual cookie derivative to a third party ad server outside of the first party domain of the advertiser; evaluating, at the third party ad server, the derivative data value of the cookie derivative against targeting data to determine advertisement content to be returned in response to the request for content; and returning the determined advertisement content from the third party ad server in response to the request for content, wherein the at least one cookie is not modified at a client browser.