Patent ID: 9727908
Date: 2017-08-08
CPC Classifications: G06Q

Claim:
1. A method comprising: detecting, by a server-processor, that a resource is pinned on a user's virtual pinboard provided by an on-line social network service, and wherein the resource lacks functionality that allows a user to purchase an item depicted in the pinned resource; accessing, by the server-processor, a Uniform Resource Locator (URL) associated with the resource previously pinned on the user's virtual pinboard; interrogating, by the server-processor, a seller database associated with the resource previously pinned to the user's virtual pinboard; and in response to determining, by the server-processor, that the URL associated with the resource pinned to the user's virtual pinboard is stored in the seller database, causing presentation to a user of an option to enhance the resource with buy-it functionality that permits the user to initiate a purchase of the item, and enhancing the resource with buy-it functionality.