Patent ID: 9697538
Date: 2017-07-04
CPC Classifications: G06F,G06Q

Claim:
1. A computer program product to make a recommendation to a user for at least one of a product or a service, wherein a social media feed associated with the user is utilized to make the recommendation, the computer program product comprising: one or more computer-readable tangible storage medium and program instructions stored on at least one of the one or more tangible storage medium, the program instructions executable by a processor, the program instructions comprising: receiving, by a processor, an identification element associated with an image captured by a user, wherein the image is a photographic picture or a video, and wherein the received identification element is captured by the user using a smart device; identifying a first item based on the received identification element, wherein the first item is at least one of one of a first product or a first service associated with the received identification element, and wherein a current location of the user is considered when identifying the first item; and wherein the current location of the user is identified using a global positioning system on the smart device, and wherein the first product has a plurality of first product attributes; and wherein the plurality of first product attributes include at least one of a first product name, a first product feature, and a first product brand; and wherein the first service has a plurality of first service attributes; and wherein the plurality of first service attributes include at least one of a first service name, a first service feature, and a first service provider, and wherein, identifying the first item is based on the received identification element further comprises: identifying at least one of a tag or a keyword associated with the first item, wherein the tag and the keyword include at least one of the first product name, the first product feature, the first product brand, the first service name, the first service feature, or the first service provider; identifying a plurality of social media interactions on a social media feed within a social media network that references at least one of the identified first item, the identified tag, or the identified keyword, wherein the social media feed is associated with the user, and wherein the social media feed used to identify the plurality of social media interactions is preconfigured by the user; and wherein the social media feed includes at least one of a plurality of user posted videos, a plurality of user posted images, and a plurality of user generated text; identifying at least one second item referenced in at least one interaction within the plurality of social media interactions, wherein the at least one second item is a second product or a second service; and determining a relevancy score for each at least one identified second item based on a normalized scoring algorithm, wherein the normalized scoring algorithm determines the relevancy score for each at least one identified second item based on a frequency each at least one identified second item appears in each of plurality of social media interactions.