Patent ID: 9619117
Date: 2017-04-11
CPC Classifications: G06F,G06Q

Claim:
1. A method for generating a graphical representation of a contribution of a channel, the method comprising: accessing, by one or more processors, data regarding a plurality of conversion paths, each conversion path comprising one or more user interactions, each user interaction having a corresponding position in the conversion path, each conversion path ending with a conversion interaction; accessing, by the one or more processors, a list of channel groups, each channel group comprising one or more group rules and a group name; determining, by the one or more processors, a channel group for each user interaction of each conversion path of the plurality of conversion paths based on the one or more group rules of each group of the list of channel groups and characteristics associated with the respective user interaction; and generating, by the one or more processors, a graphical representation of a channel comprising one or more points, each point of the one or more points corresponding to the respective user interaction of the one or more user interactions and the determined channel group for the respective user interaction, a horizontal location of the point representative of the determined channel group for the respective user interaction relative to the corresponding conversion interaction, a vertical location of the point representative of an amount of the respective user interaction having a same position relative to the corresponding conversion interaction associated with the determined channel group.