Patent ID: 9584859
Date: 2017-02-28
CPC Classifications: H04N

Claim:
1. A method for measuring viewer attentiveness to an audio-visual presentation on one display in the presence of a visual distraction on another display simulating a second screen, comprising: reproducing, using an application running on a processor, the audio-visual presentation for viewing by a viewer on a first display; while the audio-visual presentation is being reproduced by the application for viewing by the viewer, the application provides the visual distraction simulating a second screen to the viewer by displaying the visual distraction on a second display, the visual distraction being retrieved by the application from a set of predetermined distraction objects, each of the distraction objects specifying a corresponding program or commercial during which the visual distraction is to be displayed, a time to display the visual distraction relative to a start of the program or commercial, and a length of time to display the visual distraction; and determining whether the viewer switches from viewing the audio-visual presentation to the visual distraction simulating the second screen and, if so, continuing to reproduce at least the audio of the audio-visual presentation, wherein the audio-visual presentation comprises at least one commercial, and the visual distraction simulating the second screen is provided by the application at a specified time relative to a start of the at least one commercial.