Patent ID: 9621938
Date: 2017-04-11
CPC Classifications: H04L,H04N

Claim:
1. An advertisement targeting method in a multicast adaptive bitrate (MABR) streaming network, the method comprising: when a subscriber device of a premises served by a premises gateway tunes to a particular MABR media channel, obtaining multicast addresses and associated bitrates for a plurality of advertisement channels based on a subscriber demographic profile and genre of the particular MABR media channel, wherein the subscriber device is one of a plurality of multicast subscriber devices served via a premises video pipe managed by the premises gateway; monitoring the particular MABR media channel for advertisement insertion markers and advertisement endpoint markers; when an advertisement insertion marker is reached, joining a particular multicast advertisement channel having a select bitrate representation based on the subscriber demographic profile, whereby the particular multicast advertisement channel rather than the particular MABR media channel is delivered to the subscriber device, and wherein the select bitrate representation for the particular multicast advertisement channel is determined responsive to modeling bandwidth allocation of the premises video pipe based on a channel prioritization process taking into account multicast streams of remaining subscriber devices; and when an advertisement endpoint marker or an auto return is reached, (i) leaving the particular multicast advertisement channel, and (ii) joining the particular MABR media channel to the tuned subscriber device, wherein each of the plurality of advertisement channels is continuously and repetitively received by the premises gateway from an MABR advertisement channel encoder (MACE) as a plurality of segmented MABR advertisement streams having different bitrates.