Patent ID: 9710232
Date: 2017-07-18
CPC Classifications: G06F,G06Q

Claim:
1. A computer-assisted method for generating a software-based analysis module for analysis of electronic raw data representing a detected stimulus response of a human test subject in a test project in market research, wherein the method comprises the following steps, which are performed in a computer unit: supplying logic data representing a user-defined calculation logic in an application software implemented on the computer unit, supplying project data representing a user-defined project definition with a structured arrangement of project entities of the test project in market research, in the application software, generating project setup parameter data by assigning the user-defined calculation logic to the project entities in allocating the logic data to the project data and deriving from this project setup parameters for the project entities of the test project in market research, supplying the project setup parameter data for a data output via a user interface and compiling the assigned user entries for at least some of the project setup parameter data, and generating an analysis module according to the logic data, the project data and the project setup parameter data, which is configured to receive electronic raw data representing a detected stimulus response of a human test subject in a test project in market research and to process said raw data to analyze the response of the human test subject.