Patent ID: 9736319
Date: 2017-08-15
CPC Classifications: G06N,G06Q,H04L,H04M,H04W

Claim:
1. A computer-implemented method to notify mobile devices via push notification, comprising: receiving, by the one or more computing devices from a first mobile device, a mobile device application usage trigger event; for each of a plurality of candidate push notifications, determining by the one or more computing devices, a quality score adjustment as a function of collected mobile device application usage history and the trigger event wherein a candidate push notification of an application having usage sooner in the usage history after a trigger event receives a more favorable quality score adjustment than a candidate push notification of an application having usage later in the usage history after a trigger event; auctioning, by the one or more computing devices, among the plurality of candidate push notifications, an opportunity to push a notification to the first mobile device based on the adjusted quality scores; and pushing, by the one or more computing devices, the notification of the auction winner to the first mobile device.