Patent ID: 9747607
Date: 2017-08-29
CPC Classifications: G06Q

Claim:
1. A method for providing a mobile advertising service in a server of a mobile advertising system, the method comprising: receiving, by a receiver of the server, a first message for requesting a group creation from a terminal including an advertising engine, wherein the first message includes a user list including the terminal and a group user preference; creating, by a processor of the server, a group by using the user list and the group user preference included in the received first message; sending, by the processor of the server, a response message, in response to the received first message, to a plurality of terminals included in the created group; receiving, by the processor of the server, a second message for requesting an advertisement from one of the plurality of terminals included in the created group; selecting, by the processor of the server, an advertisement appropriate for the group user preference by using contextualization and personalization information including a personal characteristic, preference, and current situation of a user; delivering, by the processor of the server, the selected advertisement to at least one terminal included in the user list; receiving, by the receiver of the server, a third message for requesting a group information update, wherein the third message includes group user information in which update information is reflected; checking and storing, by the processor of the server, the update information in the group user information, if the update information exists; sending, by the processor of the server, in response to the third message, a response message to at least one terminal included in the group user information; and delivering, by the processor of the server, an advertisement to the at least one terminal included in the group user information.