Patent ID: 9589276
Date: 2017-03-07
CPC Classifications: G06F,G06Q,G06T,H04N

Claim:
1. A computer-implemented method for providing a promotion associated with a transaction account, the method comprising: receiving, with one or more processors, target purchaser information associated with at least one person targeted to receive a respective advertisement that includes offer information representing an offer for the promotion; generating, with the one or more processors as a function of the targeted purchaser information and the respective advertisement, to generate an assessment value of the at least one targeted person to receive the respective advertisement; transmitting, with the one or more processors to a computing device associated with an advertisement exchange, a bid value associated with the assessment value and presenting the respective advertisement to the at least one targeted person to receive the respective advertisement; receiving, with the one or more processors from a computing device associated with the advertising exchange, an acceptance of the bid value; transmitting, to a computing device operated by one of the at least one person targeted to receive the respective advertisement during an active session between the computing device operated by the one person and a publisher's particular Internet website, the advertisement that includes the offer information representing the offer for the promotion, wherein the advertisement is formatted to be integrated in the publisher's particular Internet web site; in response to a selection of the advertisement in the publisher's particular Internet web site by the computing device operated by the one person targeted to receive the respective advertisement: