Patent ID: 9661088
Date: 2017-05-23
CPC Classifications: G06F,G06Q,H04L

Claim:
1. A computer-implemented method, comprising: associating, by a processor, one or more web pages corresponding to a web domain with tags to configure one or more tagged web pages; facilitating, by the processor, downloading of a control file on a user device upon detecting a first web page access event corresponding to a tagged web page from among the one or more tagged web pages, the control file configured to facilitate recording of user activity related to the web domain on one or more tabs of a web browser associated with the user device; receiving, by the processor, recorded user activity corresponding to at least one web browsing session; determining, by the processor, a user browsing behavior based on the recorded user activity; segmenting, by the processor, a plurality of users visiting the one or more tagged web pages into homogeneous groups based on commonality in at least one of location, user profile, purchasing history, device information, browser information, agent interaction information, and user activity corresponding to the plurality of users; constructing, by the processor, one or more user behavioral models based on the segmentation of the plurality of users into the homogenous groups; and predicting, by the processor, at least one next user action during an on-going web browsing session for at least one user from among the plurality of users based on the one or more user behavioral models and a sequence of tabs visited during the on-going web browsing session.