Patent ID: 9606768
Date: 2017-03-28
CPC Classifications: G06F,H04N

Claim:
1. A method, comprising: receiving, by a processing system including a processor, data comprising cues captured during presentation of a multimedia content item at equipment of an end user to provide feedback regarding a reaction of the end user to the multimedia content item, the data being obtained passively without providing an alert to the end user that the feedback regarding the reaction is being monitored and without requiring an action to proactively identify the feedback in the data; processing, by the processing system, the data by identifying the feedback and by measuring intensities of the cues based on intensities of the feedback and durations of the cues based on durations of the feedback, wherein identifying of the feedback comprises detecting speech without using speech recognition; temporally correlating, by the processing system, the feedback identified from the processing of the cues with the multimedia content item; and generating, by the processing system, a continuous ratings profile of the multimedia content item based on the temporally correlating of the feedback, the intensities of the cues and the durations of the cues.