Patent ID: 9607309
Date: 2017-03-28
CPC Classifications: G06Q

Claim:
1. An analytics system comprising one or more server computers capable of being coupled, via a network, to computers or computing devices of potential customers, and to a computer or a computing device of a merchant administrator of a merchant, the system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising: an analytics engine that receives and stores real-time information about activity of potential customers on an e-commerce Web site, the receiving and storing real-time information about activity of potential customers on the e-commerce Web site comprising transmitting, by the analytics engine via the network to a computing device of a potential customer, a request for a ping from a browser running on the computing device of the potential customer, the ping comprising at least one of idle data and new web page data; a rule engine including one or more rules for making a determination, based at least in part on the real-time information, of when to provide a real-time notification to the merchant administrator regarding contacting, in real-time, the potential customer on the e-commerce Web site regarding a potential purchase by the potential customer; and a merchant notification engine that: