Patent ID: 9608942
Date: 2017-03-28
CPC Classifications: G06Q,H04L

Claim:
1. Digital data processing methods of generating digital content pieces that are customized in accord with individual recipient behaviors, comprising: (A) a data collection step comprising collecting a history of responses to calls to action in emails sent to a plurality of recipients in one or more prior email campaigns, the data collection step including identifying in that history which of those recipients (i) opened emails transmitted to them in the one or more prior email campaigns and (ii) interacted with those emails, (B) a feature engineering step comprising (C) a model development step that generates from at least the dataset a model that predicts recipient interaction with calls to action contained in emails as a function of the said characteristics, (D) an email campaign-generating step that uses the model to generate and digitally transmit to digital data processing devices of each of a plurality of recipients a digital content piece that is customized to that recipient, where that digital content piece (E) wherein the aforesaid plurality of features includes features of product imagery in the digital content piece that is being generated and transmitted to the digital data processing device of that recipient, including one or more of an all-black-image feature, an all-white-image feature, a modeled/un-modeled product feature, a primary product color feature, an image resolution feature and an above-/below-the fold image feature.