Patent ID: 9582809
Date: 2017-02-28
CPC Classifications: G06Q

Claim:
1. A method to adjust demographic data, comprising: generating, by executing an instruction with a processor, a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor; using, by executing an instruction with the processor, the first model to partition the first self-reported demographic data into a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and redistributing, by executing an instruction with the processor, at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate adjusting second self-reported demographic data of the database proprietor to correct at least one of inaccuracies or misrepresentations in the second self-reported demographic data.