Patent ID: 9706235
Date: 2017-07-11
CPC Classifications: H04N

Claim:
1. A method for receiving consumer-generated information regarding a multimedia content, comprising: obtaining, at a second device, timing information associated with at least a portion of the multimedia content while the multimedia content is being presented by a first device, the timing information identifying temporal location(s) of one or more segments of the multimedia content within a timeline of the multimedia content, wherein the timing information is produced from extraction of one or more watermark messages that include the timing information associated with the one or more segments of the content; receiving feedback regarding the multimedia content from a user interface of the second device while the multimedia content is being presented by the first device, wherein the feedback is received independently from the timing information; using the timing information obtained from the one or more watermark messages to associate the received feedback with the one or more segments of the multimedia content; transmitting the received feedback and information indicative of association of the received feedback with the one or more segments on the timeline of the multimedia content to a database; and receiving a response from the database while the multimedia content is still being presented by the first device, the response comprising information regarding one or more segments of the multimedia content, the response having been produced from information received from a plurality of consumers of the multimedia content on a segment-by-segment basis and the information received from the plurality of consumers having been processed to obtain an aggregated result for each of the one or more segments of the multimedia content.