Patent ID: 9727818
Date: 2017-08-08
CPC Classifications: G06F,G06N,G06Q

Claim:
1. A method of selecting and serving content items based on impression effect modeling, comprising: accessing, by one or more data processors, from a content item request uniform resource locator (URL), one or more impression effect parameters representative of a context for selecting and serving a content item; determining, by the one or more processors, using a classification model and the one or more impression effect parameters, a period among a plurality of periods of a content item impression effect distribution, the plurality of periods of the content item impression effect distribution representative of separate behaviors of demand for impressions over time for the content item and include an accumulation period, a decay period and a demand rebuilding period; selecting, by the one or more processors, a predictive model from a plurality of predictive models based on the determined period of the content item impression effect distribution; determining, by the one or more processors, using the predictive model, a value indicative of a predicted impression effect for the content item; selecting the content item based at least in part on the determined value; and transmitting data to display the content item on a client device.