Patent ID: 9706231
Date: 2017-07-11
CPC Classifications: G06F,G06Q,H04L,H04N

Claim:
1. A computer-implemented method for evaluating online videos, the method comprising: receiving, at one or more servers, a plurality of URLs to be reviewed in relation to a web domain; detecting, by the one or more servers, for any URL determined to be a web page URL of the web domain, whether a web page of the URL includes one or more videos; if a video is detected on a web page of a web page URL, optionally determining, by the one or more servers, for any video detected on a web page of a web page URL of the web domain, at least one of a size of the video and a position of the video on a web page of the web page URL; if a video is detected on a web page of a web page URL, optionally computing, by the one or more servers, for any video detected on a web page URL of the web domain, a viewability score based on the determined size of the video and the determined position of the video on the web page of the web page URL; identifying, by the one or more servers, for any URL determined to be a video URL, a video to be classified by the one or more servers; classifying, by the one or more servers, each video detected on a web page of a web page URL and each video of a video URL of the web domain, based on analysis of at least two frames of at least part of the video, wherein each frame is obtained by a frame grabber at one or more predetermined intervals during playback of the video; analyzing, by the one or more servers, the classification result of each video using at least one of statistical techniques and heuristic techniques; computing and storing, by the one or more servers, a rate at which video content of the web domain is changed based on a comparison of videos detected on the web domain against videos previously detected on the web domain, wherein the web domain is visited automatically and at a predefined frequency to perform the computing; generating, by the one or more servers, an assay to perform analysis of classified videos for the web domain based on the classifying, wherein the assay automatically visits the web domain to perform analysis; and determining, by the one or more servers, a frequency for repeating the assay for the web domain based on the computed and stored rate at which video content of the web domain is changed, and automatically repeating the assay based on the determined frequency.