Patent ID: 9691083
Date: 2017-06-27
CPC Classifications: G06F,G06N,G06Q

Claim:
1. A method of placement of references to an entity in one or more channels unassociated with paid advertisements, the method performed by a processor, the method comprising: identifying at least one search term to be optimized for one or more channels unassociated with paid advertisements; searching a network using the at least one search term to generate search results that include at least one reference to an entity that are unassociated with paid advertisements; determining a score for the reference to the entity that are unassociated with paid advertisements; determining costs associated with improving the score for the reference; determining a value for the search term by correlating two or more of the score for the reference, the costs associated with improving the score for the reference, and revenue associated with improving the score for the reference; determining a conversion rate for visits to a website of the entity through the reference to the entity with the search terms that directed the visits to the entity; and correlating at least the conversion rate for visits to the website and the score for the reference to the entity to identify one or more of the at least one search term.