Patent ID: 9648359
Date: 2017-05-09
CPC Classifications: G06Q,H04N

Claim:
1. A method in a multimedia delivery system for delivering multimedia content containing one or more advertisements, the method comprising: identifying, with a transcoder, one or more triggers of a content offering indicating that one or more advertisement avails occur in the content offering; obtaining, with an advertisement injector operable with the transcoder, at least one advertisement to insert in at least one advertisement avail; multiplexing, with the advertisement injector, portions of the at least one advertisement with portions of the content offering occurring between at least one trigger and the at least one advertisement avail; delivering, with a multicast server operable with the advertisement injector, the portions of the at least one advertisement to a plurality of subscriber devices as a data stream such that all portions of the at least one advertisement are delivered just prior to the at least one advertisement avail occurring or completing at one or more subscriber devices of the plurality of subscriber devices; and determining available bandwidth for transmission between a current time and when the advertisement avail occurs, wherein the data stream is transmitted with a bit rate adjusted to compensate for the determined available bandwidth.