Patent ID: 9584610
Date: 2017-02-28
CPC Classifications: G06F,G06Q,H04B,H04L,H04W

Claim:
1. A method of providing a user with digital content related to an item, the item being associated with a smart tag encoded with an item identifier that identifies the item, the smart tag configured to transmit the item identifier to an electronic device of the user when the electronic device is positioned proximate to the smart tag, the method comprising: receiving, at a server from an application running on the electronic device of the user, a request to provide the digital content related to the item, the request including a user identifier of the user and the item identifier transmitted from the smart tag to the electronic device upon the user positioning the electronic device proximate to the smart tag; determining whether the digital content related to the item is available, wherein the digital content related to the item includes information about one or more events associated with the item, wherein the digital content related to item is determined to be available if the item identifier is associated in a data store with information about one or more events; obtaining, by the server, the digital content related to the item; and compiling the digital content related to the item into a template so that the application running on the electronic device displays the information about the one or more events associated with the item in a timeline format within a graphical user interface on a display of the electronic device.