Patent ID: 9652777
Date: 2017-05-16
CPC Classifications: G06F,G06Q

Claim:
1. A method of dynamically optimizing a user interface on an electronic device, the method comprising: upon navigation by a user to a particular web site, presenting a user interface to a user, the user interface including one or more elements; measuring user interaction with the one or more elements of the user interface over a fixed period, the user interaction includes finger presses on a touchscreen on which the user interface is operating, the measuring includes identifying patterns over time indicating a history of the finger presses in relation to the one or more elements; and identifying a first element of the user interface in which the patterns of finger presses over the fixed period indicate a lack of interest on the part of the user; identifying a second element of the user interface in which the patterns of the finger presses over the fixed period indicate interest on the part of the user; identifying a third element of the user interface in which the patterns of the finger presses over, the fixed period indicate interest on the part of the user, the third element being an element in which a finger press activates a field in which the user is expected to type information; dynamically modifying the user interface based both on the measured user interaction and on information about the user entered by the user, the dynamically modifying including removing the first element from the user interface, removing the second element from the user interface but presenting a fourth element of the same type as the second element but not identical to the second element in the user interface, and expanding a size of the third element in the user interface; and presenting the dynamically modified user interface upon a future navigation by the user to the particular web site.