Patent ID: 9571877
Date: 2017-02-14
CPC Classifications: G06Q,H04H,H04N

Claim:
1. A system comprising a processor, the processor implements: an electronic synchronizer to: determine a total amount to offset first-neuro-response data gathered from an audience member exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member, the first neuro-response data associated with a first sensory component of the media and the second neuro-response data associated with a second sensory component of the media, the total amount to offset based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and a second cognitive delay of the brain of the audience member associated with the second neuro-response data, wherein the first sensory component of the media is observed by a first sense of the audience member and the second sensory component of the media is observed by a second sense of the audience member different than the first sense; and time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data; and an electronic analyzer to: