Patent ID: 9716914
Date: 2017-07-25
CPC Classifications: H04N

Claim:
1. A method implemented on control circuitry for instituting content controls to prevent viewing of inappropriate or undesired content by blocking selected commercials during display of media content, the method comprising: receiving, with the control circuitry, from a server, a media asset and a first commercial to be displayed during the media asset; determining, using the control circuitry, without user input, a rating of a media asset and a rating of a first commercial, wherein the rating of the first commercial is based on metadata associated with the commercial; storing, using the control circuitry, the rating of the media asset and the rating of the first commercial; comparing, using the control circuitry, the stored rating of the first commercial to the stored rating of the media asset, wherein the rating of the first commercial and the rating of the media asset were received from the server without user input; and preventing, using the control circuitry, display of the first commercial while permitting display of the media asset, if the rating of the first commercial is higher than the rating of the media asset.