Patent ID: 9665890
Date: 2017-05-30
CPC Classifications: G06Q

Claim:
1. A method comprising logging, based on cookie information, interactions associated with a content provider, wherein the interactions represent interactions of users with content presented by the content provider; logging a plurality of conversion events associated with products or services that are represented in the presentations of content; evaluating, by one or more processors, logged conversion and interaction data including: determining that a given suggested time window of the one or more time windows exceeds an average cookie age of cookies from which the cookie information was received; reducing the given suggested time window based on the determination that the given suggested time window exceeds the average cookie age; providing, through a user interface presented to the content provider, a presentation of the given suggested time window and others of the suggested one or more time windows; receiving, through the user interface, an acceptance of a suggested time window to be used; and using the accepted time window to determine attribution credit to be applied to specific interactions that are correlated to specific conversion events.