Patent ID: 9704165
Date: 2017-07-11
CPC Classifications: G06Q,H04L

Claim:
1. A computer-implemented method for determining effectiveness of social media pages hosted by one or more social media systems using content associated with the social media pages and user interaction with the social media pages, comprising the steps of: configuring a database table comprising: receiving a request for evaluation of a respective social media page maintained within a respective social media system, the respective social media page comprising one or more types of content for dissemination; querying the respective social media system for retrieval of engagement information corresponding to the respective social media page; receiving a response from the respective social media system comprising the engagement information associated with the respective social media page; storing, in the first set of columns in the database table, the engagement information from the respective social media system, wherein the first set of columns further comprises a timestamp column indicating a time an evaluation is performed and a URL corresponding to the respective social media page being evaluated; generating one or more evaluation measures corresponding to the respective social media page, wherein data from the first set of columns in the database table corresponding to the respective social media page are processed to generate values for the second set of columns, and wherein at least one evaluation measure of the one or more evaluation measures is processed based at least in part on: storing, in the second set of columns in the database table, the one or more evaluation measures corresponding to the respective social media page; and generating a graphical user interface comprising the one or more evaluation measures from the first set of columns in the database table, the one or more engagement parameters from the second set of columns in the database table, and one or more user input controls to receive user input adjusting one or more engagement parameters from the first set of columns to re-compute the one or more evaluation measures of the second set of columns.