Patent ID: 9721394
Date: 2017-08-01
CPC Classifications: G06K,G06Q,G06T,H04N

Claim:
1. A system comprising: a memory to store a plurality of augmented image overlays; and a processor, operatively coupled to the memory, to: identify attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured; select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant; wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant; determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device; provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image; receive a selection of at least one augmented image overlay of the augmented image overlays; and post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network.