Patent ID: 9554184
Date: 2017-01-24
CPC Classifications: G06Q,H04N

Claim:
1. A computer implemented method, comprising: providing a processor configured for creating engagement units in real-time which are derived directly from a video content presentation and which comprise interesting elements of said video content presentation that are a subset and/or restructuring of said video content presentation; said processor configured for using interests of a target user to define engagement unit selection criteria; said processor configured for using said selection criteria to select interesting frames and objects of interest of said video content for extraction; said processor configured for creating said engagement units by extracting said interesting frames and objects of interest from said video content and for creating at least one engagement unit for user interaction, said engagement unit comprising a customized summary video, said customized summary video being dynamically created in real-time by said processor by selecting at least one frame from the video content, said selection based on said target user, or by using at least one frame from a source other than the video content, said frame based on said target user; said processor configured for placing said engagement units within or proximate to said video content presentation; said processor configured for capturing and validating user engagement with said engagement units in real time to determine whether the user interacted with said engagement unit in an expected or requested manner, said user engagement comprising an activity performed by said target user with said engagement units; said processor configured for measuring said target user engagement with said engagement units; said processor configured for analyzing said user engagement measurements; and said processor configured for applying a result of said analyzing to optimize retargeting of advertising.