Patent ID: 9600807
Date: 2017-03-21
CPC Classifications: G06Q

Claim:
1. A method comprising: receiving, by a processor, a dialog message from a first user device, the dialog message comprising a plurality of portions of content; storing, by the processor, the dialog message from the first user device; receiving, by the processor, a request from a second user's mobile terminal for the dialog message; determining, by the processor, an additional content format at least partly based on the dialog message from the first user device, the determining of the additional content format comprising determining based on analysis of a markup language description for the dialog message; modifying, by the processor, the dialog message by server-side modification of a portion of the dialog message to generate an outbound dialog message with additional content inserted using the additional content format, the additional content based on terms present in the dialog message and comprising an advertisement, the modifying of the dialog message further comprising changing the size of the portion of the dialog message based on a size of the inserted additional content; and transmitting, by the processor, the outbound dialog message with the inserted additional content to the second user's mobile terminal.