Patent ID: 9704180
Date: 2017-07-11
CPC Classifications: G06F,G06Q,G06T,G09G,H04L,H04M,H04N

Claim:
1. A touch panel display screen control device comprising: a network interface; and a processor programmed to distribute, over a network, one or more advertisements and control information to a terminal device including a touch panel display screen, the control information, when received by the terminal device, causing a processor of the terminal device to: detect, via the touch panel display screen, a position of a swipe motion on the touch panel display screen; and when the swipe motion is detected on the touch panel display screen, control the touch panel display screen to: scroll, on the touch panel display screen, the primary content in a direction of the swipe motion such that a portion of the primary content having not been displayed on the touch panel display screen, is displayed on the touch panel display screen; display a first advertisement of the one or more advertisements superimposed on the primary content on the touch panel display screen at a location corresponding to the detected position of the swipe motion; and when a new swipe motion is detected on the touch panel display screen after the displaying of the first advertisement, further display a second advertisement of the one or more advertisements superimposed on the primary content on the touch panel display screen at a location corresponding to the detected position of the new swipe motion while keeping display of the displayed first advertisement, wherein each of the one or more advertisements includes a link to a webpage of a same advertiser.