Patent ID: 9565484
Date: 2017-02-07
CPC Classifications: G06Q,G06T,G09G,H04N

Claim:
1. A method, the method comprising: presenting, by a processing system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices; receiving, by the processing system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program; receiving, by the processing system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program; determining, by the processing system, a first marketing parameter based on the first comment; determining, by the processing system, a first targeted advertisement based on the first marketing parameter; determining, by the processing system, a second marketing parameter based on the second comment; determining, by the processing system, a second targeted advertisement based on the second marketing parameter; presenting, by the processing system, at the first media presentation device the first targeted advertisement; and presenting, by the processing system, at the second media presentation device the second targeted advertisement, wherein the first targeted advertisement is presented only at the first media presentation device, and wherein the second targeted advertisement is presented only at the second media presentation device.