Patent ID: 9544631
Date: 2017-01-10
CPC Classifications: G06Q,H04N

Claim:
1. A method of transmitting television programming and advertisements from a head end to subscribers at a plurality of subscriber nodes, the method comprising: creating a plurality of subscriber groups, members of the subscriber groups being based on at least one characteristic of the subscribers, the at least one characteristic being relevant to advertising; assigning each subscriber node to one of the plurality of subscriber groups, wherein the assigning includes creating an advertising group map disclosing an advertising group to which each subscriber belongs and transmitting the advertising group map to each subscriber node; receiving at the head end at least one programming channel of television programming; forming a plurality of presentation channels, each presentation channel corresponding to one of the subscriber groups, by replicating the at least one programming channel, each presentation channel including the programming content of the at least one programming channel and advertisements having an advertising play time that corresponds to a particular avail, wherein the advertisements replace previously scheduled advertisements within the particular avail having a scheduled play time equal to the advertising play time; and transmitting each of the presentation channels to at least one subscriber node in said subscriber group corresponding to said presentation channel.