Patent ID: 9729643
Date: 2017-08-08
CPC Classifications: G06Q,H04L

Claim:
1. A method comprising, by one or more computing devices of a third-party content provider: sending, to a first client system of a first user of an online social network, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with the first client system, the request specifying at least one attribute of the third-party content provider, and wherein: receiving, at the third-party system, via the beacon, a first set of social-networking information of the first user, wherein the beacon retrieves a first set of social-networking information from the social-networking system, the first set of social-networking information being retrieved by the beacon in response to establishment of a wireless communication session between the beacon and the first client system, and wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and sending, to the first client system, from the third-party system, via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon, wherein the beacon retrieves the customized third-party content from the social-networking system.