Patent ID: 9704178
Date: 2017-07-11
CPC Classifications: G06Q

Claim:
1. A computer implemented method of efficiently providing a webpage with customized content, the method comprising: providing, by a customizable content server, a webpage with customized content, the customized content selected from a plurality of sequences of content, wherein: determining, by a predictive model executing on the customizable content server, a similarity between a user of the client device and additional users of additional client devices having additional profiles similar to the device profile, wherein the additional users had previously visited the webpage; selecting, by the predictive model and based on the determined similarity, a particular respective trigger event, wherein the selected trigger event had been effective for the additional users; identifying an occurrence of the selected trigger event initiated by the user of the client device accessing the webpage; storing data indicative of the selected trigger event in the device profile; determining, by a sequence module of the customizable content server, a particular sequence of content from which to select the customized content based on the selected trigger event; selecting, by the predictive model, the customized content from the particular sequence of content based on comparing the tracked occurrences of the selected trigger event to prior occurrences of additional trigger events associated with previous user interactions with the webpage by the additional users; and responding to the selected trigger event by providing the webpage with the selected customized content to the client device.