Patent ID: 9639862
Date: 2017-05-02
CPC Classifications: G06Q

Claim:
1. A computer-implemented method comprising: publishing narratives of gift giving events to a communication system viewable by users of the communication system on user devices; receiving a gift giving event characteristic; identifying, from the published narratives of gift giving events, a first set of one or more gift giving events within a first period of time that meet the received gift giving event characteristic; identifying a second set of one or more gift giving events within a second period of time, the second period of time being subsequent to the first period time, the second set of gift giving events being initiated by a group of one or more users able to view a published narrative of a gift giving event that was initiated by a first user and that was within the first set of gift giving events, the published narrative of the gift giving event associated with a user profile of the first user, the group of one or more users being able to view the published narrative based on connections between user profiles of the group of one or more users with the first user profile stored within the communication system; determining an amount of influence of the first user using the second set of gift giving events initiated by the group of one or more users that were able to view a published narrative of a gift giving event that was initiated by the first user and that was within the first set of gift giving events; and transmitting, to a user device associated with the first user that initiated the gift giving event, an advertisement or gift giving narrative to be displayed to the first user in response to the determined amount of influence being at or above a threshold value.