Patent ID: 9591451
Date: 2017-03-07
CPC Classifications: H04L,H04M,H04W

Claim:
1. A method of dynamically generating customized content for display on a network device, the method comprising: receiving, by a server computing device, a plurality of data elements from a network device upon initiation of an interaction between the network device and a tag in proximity to the network device, wherein the plurality of data elements comprise tag identification data, tag location data, tag metadata, network device identification data, network device location data, network device application data, network device sensor data, user identification data, and environmental data; generating, by the server computing device, a content payload using at least a portion of the received data elements, wherein the content payload comprises source code defining content for display, a style of the content for display, and a layout of the content for display, the generating step including receiving, by the server computing device, a request for the content payload from the network device; and transmitting, by the server computing device, the content payload to the network device for generation of a graphical display using source code from the content payload.