Patent ID: 9445231
Filing Date: 2016-09-13
CPC Classification: H04W

Claim Text:
1. A method, comprising: receiving, via a network, first location information associated with a location of a mobile user device; performing, using the first location information, a lookup in a database to determine whether the location is within a perimeter of a geo-fenced location, wherein the database stores location information associated with perimeters of geo-fenced locations associated with a service provider and physical addresses corresponding to the geo-fenced locations; determining, based on performing the lookup, that the first location information corresponds to a first area that is within a perimeter of one or more geo-fenced locations associated with the service provider; identifying media content associated with the one or more geo-fenced locations; obtaining an identifier associated with the mobile user device; determining whether user-specific criteria is associated with the identifier; providing, by the service provider and while the mobile user device is located within the perimeter, access to the identified media content responsive to determining that no user-specific criteria is associated with the identifier; applying, responsive to determining that user-specific criteria is associated with the identifier, the user-specific criteria to the identified media content to generate personalized media content; and providing, by the service provider, access to the personalized media content while the mobile user device is present within the perimeter.