Patent ID: 9380122
Filing Date: 2016-06-28
CPC Classification: G06Q,H04L

Claim Text:
1. A computer-implemented method comprising: accessing a first set of data representing accesses by a first set of users with multiple types of media platforms to media content associated with multiple media entities, the first set of users being included in a sample of users included in a larger population of users; based on the accessed first set of data, determining, for each of multiple media entities, an overlap in the accessed first set of data that represents users in the first set of users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms; accessing a second set of data representing accesses by a second set of users with at least one of the multiple types of media platforms to media content associated with the multiple media entities, wherein the second set of users includes a greater number of users than the first set of users; based on the accessed first set of data, the determined overlap in the accessed first set of data, and the accessed second set of data, deriving, by one or more processors, an overlap function that estimates an overlap in the accessed second data that represents users in the second set of users who have accessed media content associated with a media entity with more than one of the multiple types of media platforms; and applying, by the one or more processors, the derived overlap function to a third set of data associated with a first media entity to estimate an overlap in the third set of media data associated with the first media entity that represents users who have accessed media content associated with the first media entity with more than one of the multiple types of media platforms.