Patent ID: 9489682
Filing Date: 2016-11-08
CPC Classification: G06Q

Claim Text:
1. A method performed by one or more processing devices, comprising: outputting, by the one or more processing devices, first advertising content to a user device, along with a graphical control feature to be displayed with the first advertising content on the user device, the graphical control feature to enable a first user to provide a reaction to the first advertising content; receiving, by the one or more processing devices and from the first user, the reaction to the first advertising content based on interaction with the graphical control feature on the user device; in response to the reaction, outputting a graphical user interface to replace the first advertising content on the user device, the graphical user interface enabling the first user to provide feedback about the reaction; in response to the reaction, identifying, by the one or more processing devices, second advertising content having a topic in common with the first advertising content, where the topic in common is identified based on text in the first advertising content and the second advertising content or based on Internet domains associated with the first advertising content and the second advertising content; identifying, by the one or more processing devices, one or more second users having one or more characteristics in common with the first user; adjusting, by the one or more processing devices, a price for distributing the second advertising content to the one or more second users based on the reaction and the feedback provided by the first user; conducting, by the one or more processing devices and based on the adjusted price, an advertisement selection process for distribution of advertising content to the one or more second users; and controlling, by the one or more processing devices, distribution of the first advertising content to the one or more second users based on an outcome of the advertisement selection process.