Patent ID: 9396295
Filing Date: 2016-07-19
CPC Classification: G06F,G06N,G06Q

Claim Text:
1. A computer-implemented method, comprising: generating, by a computing device, a predictive model for a web page of a website, wherein the predictive model is associated with a plurality of predictive model types, wherein one or more performance indicators correspond to a predictive model type, wherein performance indicators represent one or more benefits to a website, wherein the web page includes a configuration defining one or more objects presented with the web page, and wherein an object is associated with the predictive model; selecting a first predictive model type of the predictive model, wherein the first predictive model type is selected based on a first performance indicator corresponding to the selected first predictive model type; determining a configuration of the web page using the selected first predictive model type of the predictive model; switching to a second predictive model type of the predictive model, wherein the second predictive model type is switched to based on a second performance indicator corresponding to the second predictive model type; and determining an additional configuration of the web page using the second predictive model type of the predictive model.