Patent ID: 9430560
Filing Date: 2016-08-30
CPC Classification: G06F,G06Q

Claim Text:
1. A method for generating earned media comprising: collecting, with a computing device, publisher descriptor data from a plurality of publishers and storing the descriptor data in a computer-readable memory; gathering, with the computing device, at least one marketing parameter from a marketer and storing the at least one marketing parameter on the computer-readable memory; retrieving, with the computing device, the descriptor data and the at least one marketing parameter from the computer-readable memory; filtering, with the computing device, the plurality of publishers by applying the at least one marketing parameter to the descriptor data to produce qualified publishers; presenting, with the computing device, the qualified publishers with content from the marketer for dissemination to an audience of the qualified publishers; tracking, with the computing device, actions of the qualified publishers related to dissemination of the content to the audience; tracking, across multiple social media platforms with the computing device, each response from the audience to the content presented by the qualified publishers on a per qualified publisher basis by including a publisher specific link with an embedded tracking script in the content from the marketer; generating, with the computing device, a publisher effectiveness ranking for each qualified publisher based on the tracking of the audience response on a per qualified publisher basis, wherein the at least one marketing parameter comprises a publisher effectiveness threshold; and rewarding, with the computing device, qualified publishers according to publisher effectiveness and a number of responses from the audience.