Patent ID: 9483773
Filing Date: 2016-11-01
CPC Classification: A61B,G06Q

Claim Text:
1. A method to generate and analyze shopper view data in a shopping environment, comprising: in a correlation phase, computing a probable field of focus demarcating a percentage of focus within the probable field of focus in a field of view of an eye camera based on test subject eye measurements; in a measurement phase, capturing an image of a view from the eye camera mounted on a shopper's head and directed in an orientation of the shopper's head; measuring a head orientation of the shopper's head using a head orientation sensor; measuring a position of the shopper using a position tracking sensor; and in an analysis phase, for one or more shopper paths, for each of a plurality of shopper positions in the shopper path, determining an estimated field of view of the shopper based on the computed probable field of focus, captured image data, and the measured orientation of the shopper's head.