Patent ID: 9485318
Filing Date: 2016-11-01
CPC Classification: G06F,H04L,H04W

Claim Text:
1. A computer implemented method of identifying social media influencers, the method being implemented in a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, program the computer system to perform the method, the method comprising: obtaining, by the computer system, a location parameter that specifies one or more geographically definable locations to be monitored; aggregating, by the computer system, a plurality of social media content items from one or more social media content providers based on the location parameter, wherein the plurality of social media content items were each posted from a given one of the one or more geographically definable locations, and wherein the plurality of social media content items include at least a first social media content item posted from a first geographically definable location; identifying, by the computer system, a first user that posted the first social media content item; identifying, by the computer system, a second user associated with the first user; obtaining, by the computer system, a second social media content item posted by the second user; determining, by the computer system, a second location associated with the second social media content item; determining, by the computer system, that the second location corresponds to the one or more geographically definable locations; determining, by the computer system, that the second user visited at least one of the one or more geographically definable locations based on the correspondence between the second location and the one or more geographically definable locations; determining, by the computer system, that the first user caused the second user to visit the at least one of the one or more geographically definable locations; determining, by the computer system, that the second social media content item was posted in response to the first social media content item; and determining, by the computer system, that the first user is an influential user based on the determination that the first user caused the second user to visit the at least one of the one or more geographically definable locations and the determination that the second social media content item was posted in response to the first social media content item.