Patent ID: 9336528
Filing Date: 2016-05-10
CPC Classification: G06F,G06Q

Claim Text:
1. A method providing advertising to a first node via a network, comprising: providing an advertiser with access to a management system for inputting data for identifying a commercial of a predetermined time length, wherein the commercial comprises video media presentation data; receiving a selection request from a web browser at the first node via the network for the commercial of the predetermined time length, wherein the selection request for the commercial is responsive to a web browser selection of the commercial at the first node; transmitting the requested commercial of the predetermined time length via the network to the first node in response to the web browser selection request, wherein there is supplemental information having a predetermined association with the video media presentation data of the requested commercial; transmitting the supplemental information associated with the requested commercial, via the network, to the first node; and wherein when a presentation of the video media presentation data of the requested commercial is paused at the first node, the supplemental information is presented at the first node overlain on a minority region of the paused presentation of the requested commercial so that a majority region of the paused presentation of the requested commercial is still viewable along with overlain presentation of the supplemental information, wherein the supplemental information comprises a plurality of selectable overlay advertising thumbnail images in a sequential array arrangement and depicting products or services that are related to the contents of the presentation of the requested commercial; wherein there is respective additional supplemental information presented at the first node comprising respective enlarged depictions of each of the plurality of selectable overlay advertising thumbnail images, when each of the plurality of selectable overlay advertising thumbnail images is selected; wherein information indicative of the pause of the requested commercial occurring at the first node is received via the network at a predetermined network node; and wherein when presentation of the video media presentation data is unpaused at the first node for continuation of the presentation of the requested commercial, the continuation proceeds at a portion of the presentation of the requested commercial that is relative to a portion of the presentation where the pause of the requested commercial occurred.