Patent ID: 9264390
Filing Date: 2016-02-16
CPC Classification: G06Q,H04L

Claim Text:
1. A method for object-specific, synchronous communication, executing on one or more computing devices, the method comprising: providing, using the one or more computing devices, a plurality of users of a social network with the ability to indicate affinity with an electronic object by selection of a button that is associated with the electronic object; receiving, using the one or more computing devices, indications of affinity to the electronic object from each user of a group of users from the plurality of users; receiving, an initiation request from a first user of the plurality of users to initiate an object-specific, synchronous communication session concerning the electronic object; providing first electronic invitations to join the object-specific, synchronous communication session to one or more invited users of the group; receiving a join request, from at least one of the invited users, to join the object-specific, synchronous communication session; and providing, using the one or more computing devices, the object-specific, synchronous communication session for the first user and the at least one of the invited users.