Patent ID: 9349128
Filing Date: 2016-05-24
CPC Classification: G06Q,H04W

Claim Text:
1. A system for delivering targeted content to a wireless handset, comprising: a wireless handset communicatively coupled to a network; a user profile associated with the wireless handset, the user profile comprising at least one user attribute; a content administration interface that receives an entry of a content item and receives an association between a user attribute and the content item; the content administration interface stores the association between the content item and the user attribute in a data storage module; the content administration interface receives an association between a parent content item and the content item; the content administration interface stores the content item as a child content item of the parent content item in the data storage module; a content delivery module that filters stored content items associated with a user attribute and transmits at least one retrieved content item to the wireless handset via the network; a handset content interface displays the at least one transmitted content item on the wireless handset; and the handset content interface receives a selection input of a displayed content item and when the selected displayed content item is a parent content item then the handset content interface displays one or more child content items associated with the parent content item.