Patent ID: 9311683
Filing Date: 2016-04-12
CPC Classification: G06Q,G07F,H04L

Claim Text:
1. A computer-implemented method comprising: extracting, from an electronic social networking platform, targeted messages that were directed to a particular user identity of the electronic social networking platform within the electronic social networking platform; determining, based on the extracted targeted messages that were directed to the particular user identity within the electronic social networking platform, a first number of targeted messages that were directed to the particular user identity within the electronic social networking platform; determining a third number of targeted messages that were directed to the particular user identity within the electronic social networking platform by gaming applications that leverage the electronic social networking platform; determining, based on the extracted targeted messages that were directed to the particular user identity within the electronic social networking platform, a second number of unique other user identities who are members of the particular user identity's social network within the electronic social networking platform who personally sent targeted messages that were directed to the particular user identity within the electronic social networking platform; calculating a numeric measure of the particular user identity's popularity within the electronic social networking platform as a function of the first number of targeted messages that were directed to the particular user identity within the electronic social networking platform, the second number of unique other user identities who are members of the particular user identity's social network within the electronic social networking platform who personally sent targeted messages that were directed to the particular user identity within the electronic social networking platform, and the third number of targeted messages that were directed to the particular user identity within the electronic social networking platform by gaming applications that leverage the electronic social networking platform; and storing the calculated numeric measure of the particular user identity's popularity in computer-readable storage media.