Patent ID: 9369778
Filing Date: 2016-06-14
CPC Classification: G06Q,H04N

Claim Text:
1. A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising: an advertisement iconization engine that, during presentation of an online video to a user, for each of a set of video advertisements presented, at least in part, to the user on a device of the user, after presentation of at least a portion of a duration of the video advertisement and upon a first selection of the user: an iconized advertisement play engine that, upon user selection of the icon and utilizing storage of the video advertisement on the device of the user, initiates a presentation that includes playing at least a portion of the video advertisement starting, as determined by the advertiser, from one of a point where the video advertisement left off playing before being iconized, a beginning of the video advertisement, or a beginning of an altered version of the video advertisement.