Patent ID: 9507878
Filing Date: 2016-11-29
CPC Classification: G06F,G06Q

Claim Text:
1. A method of presenting personalized search results to a user at a social networking site with a computing system comprising: (a) presenting first content to a first member of a social network at the social network site, including postings by other members, within a graphical interface, which first content is automatically determined by the computing system for said first member with a content recommendation engine based in part on: wherein said first content is presented by said content recommendation engine automatically at the social networking site as output predicted and customized for said first member; (b) collecting and processing first ratings data for said first member with the computing system at the social network site for said first content including a first rating for a first item included in the first content; (d) automatically mapping said first item to a first set of one or more corresponding item topics with an automated classifier, such that the automated classifier at least considers potential 1:1, 1:N and N:1 item to item topic mappings, where N>1, in selecting the first set of corresponding item topics, said mapping including generating a classification database of items and item topics, wherein in considering potential N:1 mappings, said automated classifier associates said first item with N semantically equivalent items and maps the N semantically equivalent items to a single item topic in selecting the first set of corresponding item topics receiving and processing a first query at the social networking site from said first member of said social network directed to a first subject; wherein said first query is processed by a search engine at the social network site that is separate from said content recommendation engine; (e) associating said first subject with a first item topic by mapping keywords in said first query to one or more matching item topics in said classification database using a search classifier that performs said mapping the first topic being selected from among the one or more matching topics; (f) correlating said first subject identified from said first query to said first item with the computing system based on said first rating and said mapping of said first item to said first set of one or more corresponding item topics; and (g) based on results of step (f) customizing and presenting a set of search result listings to said first member responsive to said first topic, such that said set of search result listings include content related to said first item.