Patent ID: 9357022
Filing Date: 2016-05-31
CPC Classification: G06Q,H04L

Claim Text:
1. A computer-implemented method for providing effectiveness indications for social networking activity, the method comprising: receiving a request to provide an effectiveness score associated with a social networking activity performed by in connection with a profile associated with a first user; identifying a plurality of actions performed with respect to the social networking activity by one or more other users exposed to the social networking activity, wherein the plurality of actions include explicit actions and implicit actions; for each of the plurality of actions, determining a total number of unique users performing said each action; calculating an activity score for the social networking activity based on the determined total number of users performing said each of the plurality of actions, the activity score being calculated based at least in part on a sum of the number of unique users performing the one or more of the plurality of actions; determining a number of users exposed to the social networking activity; calculating the effectiveness score for the social networking activity based on the activity score and the number of users exposed to the social networking activity, the effectiveness score being calculated at least in part based on a ratio of the activity score to the number of users exposed to the social networking activity; and providing the effectiveness score for display in response to the request.