Patent ID: 9373125
Filing Date: 2016-06-21
CPC Classification: G06Q,H04L

Claim Text:
1. A computer-implemented method comprising: determining a content of a first advertisement message and a second advertisement message that are candidates for inclusion within an online game; receiving play information indicating use of an in-game play by a first subset of users in the online game, the in-game play comprising a user-selected combination of first letter elements from a set of letter elements and a second letter element associated with a previously played in-game play, the first letter elements being selected from the set of letter elements in a first sequence to form a partial word, the combination of first letter elements and the second letter element forming a word from the partial word by arrangement thereof in a second sequence, the word being user-selected to cause gameplay progress; determining, by a computer, a meaning of the in-game play by comparing the in-game play to a net of stored plays; associating, by the computer, the first advertisement message and the second advertisement message with the in-game play based on the content of the first advertisement message and of the second advertisement message matching the meaning of the in-game play; transmitting, by the computer, a promotion of the play to a device of a second user in the online game, the promotion identifying the in-game play and including the first advertisement message, the second user not being a member of the first subset of users; receiving an indication of the play having been played by the second user in the online game; and in response to the receiving of the indication, transmitting the second advertisement message to the device of the second user.