Patent ID: 9456025
Filing Date: 2016-09-27
CPC Classification: G06Q,H04L

Claim Text:
1. A method for communication in a content distribution environment, the content distribution environment being in signal communication with a plurality of other computer networks, comprising: detecting via a server a media access control (MAC) address of a mobile device present within a predetermined proximity range of the content distribution environment by passively detecting and processing probe packets communicated by the mobile device; identifying via the server demographic information related to a registered owner of the mobile device, the identifying including searching local databases and computer network databases in processing communication with the content distribution environment, to locate prior session log data using information related to the detected MAC address; and providing a personalized targeted content based on prior session log data to the mobile device when demographic information is located, the personalized targeted content being stored in a location accessible by the content distribution environment; selecting at least one display device within the content distribution environment on which to display selected content, using the identified demographic information; the method further comprising playing the content to be displayed on at least one media player in signal communication with the server; and displaying said selected content on at least one display device in signal communication with the at least one media player.