Patent ID: 9530143
Filing Date: 2016-12-27
CPC Classification: G06Q

Claim Text:
1. A method of operating an electronic ad impression network comprising: determining, by an ad impression processor of the electronic ad impression network, a characteristic of a target consumer set derived by the electronic ad impression network from a closed loop transaction system network, wherein the determining comprises analyzing internal data comprising at least one of a key field partition or a Binary Large Object (BLOB), and relating to the target consumer set, wherein the internal data relates to each target consumer of the target consumer set according to at least one of the key field partition or an annotation indicator of the BLOB; creating, by the processor, an ad impression comprising an electronic advertisement in response to the characteristic, wherein the internal data and the ad impression are placed on separate file systems, and wherein in/out (“I/O”) bottlenecks are reduced such that the efficiency of the network is improved; wherein the creating comprises: wherein the element effectiveness data indicates that the element is associated with enhanced ad impression effectiveness among the target consumer set; determining, by the processor, a target consumer who exhibits the characteristic; delivering, by the processor, the ad impression to the target consumer, wherein the delivering comprises: storing, by the processor, target data, on a file system separate from the file system of the ad impression, wherein in/out (“I/O”) bottlenecks are reduced such that the efficiency of the network is improved; wherein the target data indicates the behavior of the target consumer, and wherein the target data permits tracking the target consumer over time to evaluate ad impression effectiveness; and analyzing, by the processor, the target data, the analyzing comprising: