Patent ID: 9449311
Filing Date: 2016-09-20
CPC Classification: G06Q

Claim Text:
1. A method comprising: generating codes for a badge to be displayed on a web page of a web site, the generating performed by a hardware processor; causing the codes for the badge to be embedded in a location on the web page prior to an occurrence of an event external to the web site, the embedded codes causing the badge to be invisible in the location on the web page prior to the occurrence of the event external to the web site, the event external to the web site comprising an event not initiated by a user interacting with the web page on a device of the user; receiving an indication of an occurrence of the event, the indication including attributes of the event that has occurred; and based on the attributes of the event that has occurred matching attributes for a future event stored in a database, transmitting an activation signal to cause activation of the embedded codes to make the badge visible in the location on the web page, the attributes for the future event having been previously received from a publisher of the web site and being used to trigger display of the badge based on the attributes of the event that has occurred matching the attributes for the future event stored in the database.