Patent ID: 9247288
Filing Date: 2016-01-26
CPC Classification: H04N

Claim Text:
1. A method for delivery of programming content to a plurality of user terminals over a communications network, comprising: detecting an indicator at a first time during playback of particular programming content indicative of an advertising event therein, the advertising event comprising a first advertisement directed to a first demographic associated with the particular programming content for substitution with a targeted advertising content directed to a second demographic different than the first demographic; in response to the detection of the indicator, generating a list of individual ones of the plurality of user terminals currently tuned to the particular programming content; obtaining the second demographics data descriptive of at least one group of members of the list; at the first time during the playback of the particular programming content, generating in real time the targeted advertising content based at least on the second demographics data; and providing, to the at least one group, the targeted advertising content in lieu of at least a portion of the first advertisement during the advertising event at the first time via an unused transmission channel; wherein the unused transmission channel is identified by determining a difference between a total number of assigned channels and a total number of channels.