Patent ID: 9471941
Filing Date: 2016-10-18
CPC Classification: G06F,G06Q

Claim Text:
1. A method comprising: receiving a request to publish a second variant of a content page, the second variant of the content page including a variation from a first variant of the content page, the variation conforming to a template associated with the content page, the request being submitted by a first entity associated with a project for managing the content page, the first entity being associated with a role that is authorized to submit the request, the content page configured to be served by an application executing on an application server; based on a receiving of an approval from a second entity associated with the project for managing the content page, the second entity being associated with a role that is authorized to approve the request, publishing the second variant of the content page; assigning a weight to the second variant, the weight corresponding to a probability that the second variant will be presented instead of the first variant upon a requisition to access the content page; selecting a variant from among the first variant and the second variant of the content page for presentation based on the probability; and generating a comparison of a performance of the first variant of the content page to a performance of the second variant of the content page for use in modifying the weight, wherein the generating of the comparison is performed by a computer processor.