Patent ID: 9342835
Filing Date: 2016-05-17
CPC Classification: G06Q,G07F

Claim Text:
1. A method, comprising: providing a computing apparatus comprising aggregating by the profile generator the payment transactions of the plurality of first users according to user and merchant category to evaluate a plurality of variables, wherein the variables include spending frequency variables and spending amount variables; excluding one or more variables on the basis of a diversity index, the diversity index itself based on a Gini coefficient; performing by the profile generator a factor analysis of a result of the aggregating to evaluate the plurality of variables; identifying a set of factor definitions from the factor analysis, wherein each factor defined by the set of factor definitions is a function of the plurality of variables; receiving, by the transaction handler, an authorization request for a first transaction of the second user transmitted in the electronic payment processing network from a transaction terminal comprising a point of sale terminal; computing, by the computing apparatus, a plurality of values corresponding to a plurality of factors defined by the set of factor definitions by applying the set of factor definitions to the payment transactions of the second user made during the second period of time; in response to receiving the authorization request, in response to receiving the authorization response from the issuer processor, wherein the transaction terminal is configured to present the advertisement in connection with the authorization response.