Patent ID: 9369779
Filing Date: 2016-06-14
CPC Classification: G06F,G06Q,H04L,H04N

Claim Text:
1. A method implemented using a programmed hardware computer system, the method comprising: (a) receiving at the computer system electronic indicia of a first online user interface device identifier; (b) receiving at the computer system electronic indicia derived automatically from online activity of a first user via a first online user interface device indicated by the first online user interface device identifier; and (c) using information sent to or received from a third party provider of television service to the first user, with a server of the computer system automatically facilitating direction of a first television advertisement, so that it is presented, selectively, via a first set-top box indicated by a first set-top box identifier, which first set-top box identifier is electronically associated with the first online user interface device identifier by the television service provider, without causing online behavioral profile information pertaining to the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user.