Patent ID: 9471681
Filing Date: 2016-10-18
CPC Classification: G06F

Claim Text:
1. A computer-implemented method for optimizing search on a Web site, comprising: obtaining a search request including at least one search query on the Web site; providing a first set of items on a first page of the Web site, the first set of items associated with the at least one search query in the search request; identifying a set of search queries previously entered by a plurality of users to locate at least one item in the first set of items on the Web site, the set of search queries correlated with previous user behavior data associated with the at least one item in the first set of items; obtaining a selection requesting a second set of items associated with the at least one item; determining a level of behavioral association between the at least one item and individual search queries in the set of search queries, the level of behavioral association represented as a weighted value based at least in part on the previous user behavior data; determining at least one updated search query from the set of search queries, the at least one updated search query having the level of behavioral association with the at least one item at least meeting a behavioral association threshold value associated with the individual search queries in the set of search queries; and providing the second set of items corresponding to the at least one updated search query on one of the first page or a second page, the second set of items being provided without a reload of the one of the first page or the second page, the second set of items having at least one item unique from the first set of items.