Patent ID: 9532106
Filing Date: 2016-12-27
CPC Classification: H04N

Claim Text:
1. A method implemented by a computing device to control content communicated to users based on selections made by the users of characters in video content, the method comprising: receiving an indication by the computing device of selections made by a user of one or more of the characters in the video content, each of the characters associated with information that describes a degree to which the characters exhibit a plurality of personality attributes, the degree to which the characters exhibit the plurality of personality attributes being determined on a per-video basis, and at least one of the characters determined to exhibit the plurality of personality attributes to a different degree in different videos; ascertaining, by the computing device, a degree to which the user identifies with the plurality of personality attributes by analyzing the selections of the one or more characters from the video content, the ascertained degree maintained as part of an account corresponding to the user; identifying, by the computing device, content items that are targeted to users that identify with different said personality attributes to the ascertained degree, in part, by obtaining the ascertained degree from the corresponding account of the user; and communicating the identified content items to the user via the corresponding account.