Patent ID: 9436950
Filing Date: 2016-09-06
CPC Classification: G06F,G06Q,H04L

Claim Text:
1. A system for content matching user generated content with advertisements, the system comprising: a sponsored media repository configured to store a plurality of sponsored media provided by an advertiser; a content matching module configured to receive a set of keywords from a content generation apparatus, identify sponsored media within the sponsored media repository relevant to the keywords, and return unique identifiers corresponding to the sponsored media relevant to the set of keywords to the content generation apparatus; a content extraction module configured to receive a unique identifier from a presentation apparatus, identify a sponsored media within the sponsored media repository corresponding to the unique identifier, format the sponsored media corresponding to the unique identifier to a format readable by the presentation apparatus for integration with user generated content, and return the formatted sponsored media to the presentation apparatus for integration with user generated content; and an advertisement selection module configured to select an advertisement for display with the user generated content based on a content match between the identified sponsored media and the advertisement.