Patent ID: 9237258
Filing Date: 2016-01-12
CPC Classification: H04N

Claim Text:
1. A method, comprising: analyzing a sequence of frames of content; based on the analyzing, determining information about objects moving in the frames; creating metadata comprising the information about objects moving in the frames that can be used to determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing an activity in the scene; using the metadata to determine whether an area exists in the scene where additional content can be inserted without obstructing the activity in the scene; for any such area, determining a size of the area; selecting the additional content based at least in part on an analysis of the size of the area to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and in response to determining to display a plurality of advertisements, causing the plurality of advertisements to be displayed together in the area in the scene.