Patent ID: 9449333
Filing Date: 2016-09-20
CPC Classification: G01C,G06Q,G09B

Claim Text:
1. A method of displaying advertisement content on an electronic map displaying geographic content, in response to a zoom-in command on the electronic map, comprising: providing an electronic device having a map display application that is coupled to the internet and a display for displaying a selected area of an electronic map; providing two types of content: geographic content and advertisement content, wherein the geographic content is comprised of mapping-image tiles; selecting a pre-determined zoom level for the geographic content displayed on the electronic map; anticipating one Point-of-Interest (“POI”) in the geographic content that would be visible when the geographic content is displayed at the pre-determined zoom level; determining a subset of the advertisement content associated with the one POI; receiving a first set of mapping-image tiles representing the geographic content; displaying the first set of mapping-image tiles representing the geographic content at a first zoom level; receiving a first zoom-in command, wherein the first zoom-in command is directed at the selected area of the electronic map; determining the pre-determined zoom level has not been reached; receiving a second set of mapping-image tiles representing the geographic content representing the geographic content at a higher level of detail; displaying the second set of mapping-image tiles; receiving a second zoom-in command; determining the pre-determined zoom level has been reached; receiving the selected subset of the advertisement content, and displaying the subset of the advertisement content on the display, wherein the subset of the advertising content replaces the second set of mapping-image tiles.