Patent ID: 9332036
Filing Date: 2016-05-03
CPC Classification: G06F,H04L,H04M

Claim Text:
1. A method for providing user receptivity driven policy in a communications network, the method comprising: storing subscriber preference information indicating an attribute of willingness of a subscriber to receive a first type of advertisement content from among multiple types of advertisement content, wherein the subscriber preference information indicates a willingness of the subscriber to receive the advertisement content based on one of a type of content, media type, delivery mode, time of day, day of week, roaming status, geo-location of the subscriber, and subscriber presence status; generating, by a policy and charging rules function (PCRF), a policy and charging rule based at least in part on the attribute of willingness of the subscriber to receive the advertisement content of the first type, wherein the policy and charging rule includes policy enhancement information for enhancing a quality of service (QoS) related attribute, wherein the policy enhancement information is provisioned by a network operator in response to the willingness of the subscriber to receive the first type of advertisement content; communicating the policy and charging rule to a policy and charging enforcement function (PCEF); receiving advertisement content of the first type from a content provider; determining, based on the subscriber preference information, if the subscriber is willing to receive the advertisement content; and in response to determining that the subscriber is willing to receive the advertisement content: