Patent ID: 9451325
Filing Date: 2016-09-20
CPC Classification: G06Q,H04N

Claim Text:
1. A system for transmitting a targeted advertisement to an audience comprising: a cable box configured to generate signals for a regular programming, wherein the regular programming comprises a scheduled advertisement, received from a broadcasting station, the cable box in communication with a display unit for displaying the generated signals; a set-top box, comprising at least one computer processor, configured to generate signals for the targeted advertisement to be displayed on the display unit, the set-top box in communication with the cable box; and the set-top box further comprising: a video analyzer synchronizing a start time and a duration, of the targeted advertisement with the scheduled advertisement, and the video analyzer identifying a product of the scheduled advertisement; and an ad decision module in communication with the at least one computer processor and at least one computer-readable storage medium, wherein the ad decision module is configured to assign a merchant advertisement, selected from a plurality of merchant advertisement inputs stored in the at least one computer-readable storage medium, to the targeted advertisement, the merchant advertisement being selected to be assigned to the targeted advertisement based on a merchant preference, audience preference, and the product of the schedule advertisement; wherein the merchant preference indicates a tendency of merchant's target audience, and wherein the merchant advertisement is selected to be assigned to the target advertisement if the ad decision module identifies a similarity between the product of the scheduled advertisement and a product of the merchant advertisement, by comparing the two products.