Patent ID: 9432471
Filing Date: 2016-08-30
CPC Classification: G06F,H04L

Claim Text:
1. A method comprising: providing, by a processing device, a content recommendation source application to be installed on a webpage associated with a target web site; collecting, by the processing device, user activity data associated with a plurality of users during an activity window, wherein the user activity data comprises information relating to interactions of the plurality of users with the content recommendation source application associated with the target web site; identifying, by the processing device, from the collected user activity data, a plurality of user sessions of the first user occurring during the activity window, wherein each of the plurality of user sessions is initiated by an interaction of the first user with the content recommendation source application; identifying, by the processing device, a set of impressions by the first user relating to the target web site occurring during the plurality of user sessions of the first user during the activity window; identifying, by the processing device, an outlier user session of the plurality of user sessions; removing, by the processing device, the outlier user session from the plurality of user sessions to identify a total quantity of user sessions of the first user occurring during the activity window; calculating, by the processing device, a source-related user activity measurement represented by a first quantity of impressions of the set of impressions divided by the total quantity of user sessions occurring during the activity window; and storing, by the processing device, the source-related user activity measurement in a data store.