Patent ID: 9426511
Filing Date: 2016-08-23
CPC Classification: H04N

Claim Text:
1. A computer-implemented method of matching an advertisement for a service to a television media asset comprising: extracting, by a processor, at least one service keyword for a service from a web page associated with the service; generating, by the processor, a service profile for the service comprising the at least one extracted service keyword for the service; generating, by the processor, a plurality of media asset profiles corresponding to a plurality of television media assets, each media asset profile including at least one media asset keyword for a corresponding television media asset; calculating, for each television media asset, a match score based on the at least one media asset keyword and the at least one extracted service keyword; calculating, for the service profile, a plurality of fitness scores based at least in part on the match score for each television media asset; and determining a particular television media asset for placing an advertisement for the service based upon the plurality of fitness scores.