Patent ID: 9451581
Filing Date: 2016-09-20
CPC Classification: G06Q,H04M,H04W

Claim Text:
1. A method for monitoring effectiveness of presenting commercial information at user devices, the method comprising: determining, by one or more computing devices, a current context of a geographic application executing on a user device; selecting, by the one or more computing devices, commercial geographic content for presentation at the user device based at least in part on the determined current context; providing, by the one or more computing devices, the commercial geographic content to the user device via a communication network; receiving, by the one or more computing devices from the user device, a first indication indicating that the commercial geographic content was presented at a first level of detail via a user interface of the user device; updating, by the one or more computing devices, a first metric in response to the first indication, the first metric being indicative of a number of impressions of the commercial geographic content; receiving, by the one or more computing devices from the user device, a second indication indicating that the commercial geographic content was presented at a second level of detail via the user interface of the user device in response to user input, wherein the second level of detail is higher than the first level of detail; and updating, by the one or more computing devices, a second metric in response to the second indication, the second metric being indicative of a number of detailed presentations of the commercial geographic content.