Patent ID: 9486709
Filing Date: 2016-11-08
CPC Classification: A63F

Claim Text:
1. A system configured to provide recommendations to one or more users of a virtual space, the system comprising: one or more processors configured by machine-readable instructions to: execute an instance of a virtual space, and to implement the instance of the virtual space to facilitate participation by one or more users in an online game within the virtual space by determining view information from the instance and transmitting the view information over a network to one or more client computing platforms associated with the one or more users, wherein transmission of the view information causes display devices associated with the one or more client computing platforms to present views of the virtual space to the one or more users by the one or more client computing platforms; obtain respective values of user parameters for the one or more users; form one or more segments of the one or more users based on a value of the one or more respective user parameters; generate one or more sets of alternative recommendations for respective one or more segments of the one or more users, wherein a recommendation prompts a user to take a recommended action in the online game, and responsive to the one or more segments of users including a first segment, at least a first set of alternative recommendations is generated for the first segment that includes a first recommendation recommending a first recommended action and a second recommendation recommending a second recommended action that is different from the first recommended action; transmit recommendations to the appropriate users; track responses of the users of the first segment to the individual recommendations such that, responsive to transmission of the first recommendation to a first subset of users in the first segment and to the transmission of the second recommendation to a second subset of users in the first segment, responses of the first subset of users to the first recommendation, made via control inputs input on the one or more client computing platforms and transmitted over the network, are tracked and responses of the second subset of users to the second recommendation, made via the control inputs input on the one or more client computing devices and transmitted over the network, are tracked; and assess a relative effectiveness of recommendations transmitted to one or more segments of users based on responses of users of the one or more segments such that, responsive to the tracking of the responses of the first subset of users to the first recommendation and to the tracking of the responses of the second subset of users to the second recommendation, whether the first recommendation or the second recommendation is more effective for the first segment of users is determined.