Patent ID: 9407594
Filing Date: 2016-08-02
CPC Classification: G06Q,H04L

Claim Text:
1. A computer implemented method, comprising: maintaining, via a database of a server system, data representing a social network of a plurality of members, including a first member and a second member; storing by the server system first content in association with one or more specifications of the second member in the database or another database of the server system; collecting, by the server system, information from a social network system to form a first set of information about the second member provided by one or more other members of the social network that each have a respective social connection to the second member in the social network; evaluating, by the server system, the first set of information about the second member based at least in part on one or more social distances between the first member and the second member; generating by the server system an advertisement particularized to the second member based at least in part on i) the evaluating and ii) the stored first content in association with one or more specifications of the second member, the generating comprising: embedding a first communication reference of a connection server of the server system in the advertisement, the first communication reference to be used by the first member to request the connection server to establish a connection for real time communications, in part by at least one voice over Internet protocol connection, between a user terminal of the first member and a user terminal of the second member without revealing a second communication reference of the second member to the first member; selecting, based at least in part on the evaluating, a second set of information about the second member to include in the advertisement for presentation, the second set of information comprising at least part of the first set of information about the second member provided by one or more other members of the social network; transmitting, by the server system, the advertisement to provide the first member with the advertisement; charging, by the connection server provider, a first account, associated with the first member and maintained by the server system, on behalf of the second member according to a price specified by the second member; and charging, by the connection server, a second account, associated with the second member and maintained by the server system, a portion of an amount the connection provider charges the first member on behalf of the second member.