Patent ID: 9324213
Filing Date: 2016-04-26
CPC Classification: G07F

Claim Text:
1. A computer-implemented method for conducting a game of chance, the method comprising acts of: providing, by a computer system, a second chance identifier to a player from play of a primary game, wherein the second chance identifier corresponds to additional play opportunities for the player; requiring receipt, by a game interface, of the second chance identifier from the player in order to play the additional play opportunities; permitting, by the computer system, the player to play one or more of the additional play opportunities in response to receiving the second chance identifier; tracking, by the computer system, player activity with respect to play of the additional play opportunities; generating, by the computer system, a model of the player based at least partially on the tracked information; using the model to determine a player affinity and to predict a player reaction to an incentive; customizing, by the computer system, the additional play opportunities based on at least one of the player affinity or the player reaction; and revealing, via the game interface, an outcome of the game of chance to the player during play of the additional play opportunities based on the model.