Patent ID: 9426205
Filing Date: 2016-08-23
CPC Classification: G06Q,H04L

Claim Text:
1. A computer-implemented method, comprising: determining, by one or more computers, for each of a plurality of resource requests for a resource that includes first content, a likelihood that supplemental content will be served to a user device after the resource is served to the user device; for each resource request for which the likelihood meets a threshold likelihood, serving the resource with a defined supplemental content environment in which the supplemental content is to be displayed, the supplemental content environment being of dimensions that accommodate display of the supplemental content without adjustment of display of the first content upon the user device rendering the resource; and for each resource request for which the likelihood does not meet the threshold likelihood, serving the resource without the defined supplemental content environment; wherein: each resource request includes a query; and determining a likelihood that supplemental content will be served to a user device after the resource is served to the user device comprises determining the likelihood based on the query.