Patent ID: 9450924
Filing Date: 2016-09-20
CPC Classification: H04L

Claim Text:
1. A computer-implemented method for facilitating privacy protected interactions between users of an application store site and a third party utility, the method comprising: receiving an advertisement from a third party utility by a computer system hosting an application store site storing a database of computer applications and configured to provide user devices access to the applications; providing, by the application store site to a user device, content for presentation on the user device in responses to the user device accessing the application store site, the content including the advertisement received from the third party utility and information associated with the application store site; receiving, from the user device by the application store site, a request to communicate with the third party utility; responsive to receiving the request, accessing a user account database storing user identification information to retrieve user identification information for the user, and generating using an encryption process by the application store site, an encrypted user identification from the retrieved user identification information, the encrypted user identification information requiring a decryption key to decrypt; providing, by the application store site, the encrypted user identification and the request to the third party utility for processing, wherein the decryption key to decrypt the encrypted user identification is not provided by the application store site to the third party utility; and storing, by the application store site in a data store, the encrypted user identification.