Patent ID: 9230269
Filing Date: 2016-01-05
CPC Classification: G06Q

Claim Text:
1. A computer implemented method for calculating ad auction floor values for use in ad auctions conducted over an electronic data network, the method comprising causing at least one processor to execute a plurality of instructions for: identifying a first set of parameters for use in determining a first floor value representing a first minimum auction closing price for use with impression-related ad auctions; identifying, as part of the first set of parameters, a User ID parameter specifying a first User ID parameter value representing an identity of a first end user; identifying, as part of the first set of parameters, a Site ID parameter specifying a first Site ID parameter value; accessing historical ad-serving records to retrieve a first set of winning bid histogram information relating to historical ad auctions conducted for a first set of ad impressions, wherein each of the first set of ad impressions is associated with the first User ID parameter value; using the first set of winning bid histogram information to dynamically determine a first floor value representing a first minimum auction closing price for use in ad auctions conducted for at least one ad impression associated with the first User ID parameter value, wherein the first set of winning bid histogram information relates to historical ad auctions conducted for the first set of ad impressions, the first set of ad impressions being associated with both the first User ID parameter value and the first Site ID parameter value; identifying a second set of parameters for use in determining a second floor value representing a second minimum auction closing price for use with impression-related ad auctions; identifying, as part of the second set of parameters, a User ID parameter specifying a second User ID parameter value representing an identity of a second end user which is different from the first end user; identifying, as part of the second set of parameters, a Site ID parameter specifying the first Site ID parameter value; accessing historical ad-serving records to retrieve a second set of winning bid histogram information relating to historical ad auctions conducted for a second set of ad impressions, wherein each of the second set of ad impressions is associated with the second User ID parameter value; and using the second set of winning bid histogram information to dynamically determine a second floor value representing a second minimum auction closing price for use in ad auctions conducted for at least one ad impression associated with the second User ID parameter value, wherein the second set of winning bid histogram information relates to historical ad auctions conducted for the second set of ad impressions, the second set of ad impressions being associated with both the second User ID parameter value and the first Site ID parameter value; wherein the first floor value represents a first User-Site Entity floor value; wherein the second floor value represents a second User-Site Entity floor value; wherein the first User-Site Entity is different from the second User-Site Entity; and wherein the first floor value is different from the second floor value.