Patent ID: 9305515
Filing Date: 2016-04-05
CPC Classification: G06F,G06Q,G09G,H04W

Claim Text:
1. An apparatus comprising: a reader that automatically receives content modification data from a proximity-based device in a product or a product package when the product or product package is placed within a proximity to the reader; a memory that stores at least a portion of an original media content; and a processor that automatically modifies, after receiving a menu selection from a user that selects from the content modification data, said at least said portion of the original media content based on the selected content modification data without an additional user input, stores said at least said portion of the modified original media content in the memory, and performs playback of said at least said portion of the modified original media content by at least one of: adding bonus content into the playback of said at least said portion of the original media content, modifying an appearance of an object in the playback of said at least said portion of the original media content, and adding a new object into said at least said portion of the original media content that appears in the playback of the original media content.