Patent ID: 9390430
Filing Date: 2016-07-12
CPC Classification: G06Q

Claim Text:
1. A method for identifying a payment card holder preference for a certain sales technique, the method comprising: retrieving, from one or more databases, a first set of information including purchasing and payment activity information attributable to the payment card holder; retrieving, from the one or more databases, a second set of information including merchant information associated with the purchasing and payment activity; retrieving, from the one or more databases, a third set of information including sales technique information, wherein the sales technique information includes techniques selected from a group consisting of consultative selling, hard selling, heart selling, persuasive selling, Guru selling, solution selling, price-based selling, needs-based selling, relationship selling, action selling, and any combination thereof; identifying associations between the first set of information and the second set of information to generate a predictive payment card holder profile; and correlating the predictive payment card holder profile with the sales technique information to determine behavioral information of the payment card holder; extracting from the behavioral information an intent of the payment card holder; generating, based on the behavioral information and the intent information, one or more preferences for a certain sales technique to be used.