Patent ID: 9357277
Filing Date: 2016-05-31
CPC Classification: H04N

Claim Text:
1. A URL personalization system comprising: a video content item having associated metadata transmitted to a plurality of customers; a plurality of additional content URLs associated with the video content item; each customer having an endpoint device having a display, each endpoint device operable to: a business rule memory unit operable to store a set of business rules for selecting a URL personalized for each customer from the additional content URLs associated with the video content item; an application server operable to: a URL personalization engine including the URL data system in communication with at least one of the application server and the endpoint device, the URL personalization engine operable to: wherein the application server is further operable to replace the generic URL with the personalized selection of the one additional content URL, based on the information obtained from the at least one of the customer viewing the video content item and the endpoint device of the customer, in order to allow personalization of the additional content to be obtained from the content server; and wherein the endpoint device is further operable to: