Patent ID: 9508088
Filing Date: 2016-11-29
CPC Classification: G06Q

Claim Text:
1. An advertisement delivery management apparatus communicating with an advertiser terminal through a communication network, the advertisement delivery management apparatus comprising: a memory storing user information of each of a plurality of delivery target users predicted as future advertisement delivery destinations, the information including at least one user attribute of each of the plurality of delivery target users and an allocation state of each of the plurality of delivery target users to an advertisement delivery order request; and a processor operatively coupled with the memory, the processor being programmed to: receive the advertisement delivery order request designating predetermined delivery conditions from the advertiser terminal, the predetermined delivery conditions including information designating at least one user attribute and a number of deliveries; acquire information on at least two delivery target user groups from the memory, each of the at least two delivery target user groups including a predetermined number of delivery target users that are not allocated to the advertisement delivery order request, the at least two delivery target user groups having different combinations of delivery target users; determine that each of the at least two delivery target user groups satisfies the predetermined delivery conditions designated by the advertisement delivery order request when a number of delivery target users having the user attributes designated by the delivery conditions among the plurality of delivery target users in each of the at least two delivery target user groups is equal to or greater than the number of deliveries designated by the delivery conditions; and accept the advertisement delivery order request when a ratio of: (i) a number of the satisfactory delivery target user groups that are determined to satisfy the predetermined delivery conditions, and (ii) a number of the at least two delivery target user groups is equal to or greater than a predetermined ratio value, and do not accept the advertisement delivery order request when the ratio is less than the predetermined ratio value, in order to reduce the processing load on the processor.