Patent ID: 9327888
Filing Date: 2016-05-03
CPC Classification: A47K,B65D

Claim Text:
1. An array of toilet tissue products comprising a first toilet tissue product exhibiting a first value of total dry tensile strength and a second toilet tissue product exhibiting a second value of total dry tensile strength which is less than the first value, wherein the first toilet tissue product is housed within a first toilet tissue product package comprising a character representation exhibiting an active pose that is psychologically matched to strength and wherein the second toilet tissue product is housed within a second toilet tissue product package, wherein the first and second toilet tissue product packages are separate from each other such that the first toilet tissue product package is displayed on a store shelf separate from the second toilet tissue product package in a way that the first and second toilet tissue product packages are visible to a consumer during the consumer's purchasing decision process and that are designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name, and wherein the second toilet tissue product package comprises an indicia that communicates an intensive property of the second toilet tissue product different than strength, and wherein the indicia is a non-textual indicia comprising a character representation exhibiting an active pose that is psychologically matched to softness, and wherein the character representation is an animal.