Patent ID: 9497420
Filing Date: 2016-11-15
CPC Classification: G06Q,H04H,H04L,H04N

Claim Text:
1. A mobile terminal comprising: a wireless communication unit configured to receive a data packet, wherein the data packet includes a broadcast relevant data area including broadcast relevant data and an image data area including image data, wherein the image data includes a sample of a broadcast content, wherein the broadcast relevant data includes an electronic system guide (ESG), including a synopsis field and private data, the private data including a purchase information; a user input unit configured to select a broadcast content; a controller configured to: extract the broadcast relevant data and the image data from the data packet, and acquire identification information identifying image data matching the selected broadcast content from the extracted broadcast relevant data if a broadcast content purchase mode is entered to purchase the selected broadcast content, the identification information identifying image data being included in a content location field defined in file delivery data within the ESG of the selected broadcast content, and enter the broadcast content purchase mode when a viewing authority for the selected broadcast content does not exist or when a broadcast content purchase function is selected; acquire a purchase information of the selected broadcast content included in the private data of the ESG; and a display configured to display the image data identified by the identification information, the displayed image data including the sample of the selected broadcast content together with a purchase information and an option for purchasing the selected broadcast content, wherein the purchase information is displayed in an overlapping manner on the sample of the selected broadcast content and includes a viewing authority expiry period of the selected broadcast content.