Patent ID: 9514220
Filing Date: 2016-12-06
CPC Classification: G06F

Claim Text:
1. A computer implemented method of providing information for use in a computer network-based content placement campaign, comprising: determining, by a data processing system, responsive to a request received via a computer network from a content provider computing device to generate placement criteria, a first criterion based on a first search query provided by the content provider computing device, the first search query including a keyword; determining, by the data processing system, a second criterion based on search results identified by the data processing system responsive to the first search query provided by the content provider computing device; generating, by the data processing system, the placement criteria including one of the first criterion based on the first search query provided by the content provider computing device and the second criterion based on the identified search results, the generated placement criteria excluding the keyword provided with the first search query; subsequent to generating the placement criteria, receiving, by the data processing system from a computing device via the computer network, a second search query; selecting, by the data processing system responsive to the second search query, a content item of the content placement campaign using the generated placement criteria; and providing, by the data processing system, the selected content item as a candidate for display on an information resource at the computing device.