Patent ID: 9264778
Filing Date: 2016-02-16
CPC Classification: G06Q,H04N

Claim Text:
1. A computer-implemented method comprising: receiving, at server and via a set-top box (STB), a user request to view a broadcast or cable television channel to which the user does not currently subscribe; providing, by the server, to the STB, and in response to receiving the user request, an image or video corresponding to the broadcast or the cable television channel and an option to subscribe to the broadcast or cable television channel; obtaining, by the server and from a first database stored in a first memory, customer information regarding the user, wherein the customer information comprises at least prior offer information and prior trial period data; obtaining, by the server and from a second database stored in a second memory, marketing rules regarding a plurality of combination offers that include the broadcast or cable television channel; determining, by the server, a second plurality of combination offers from the plurality of combination offers based on the customer information for the user and the marketing rules, wherein the second plurality of combination offers are determined for the user; providing, by the server and to the STB, two or more of the determined second plurality of combination offers for simultaneous display by the STB, wherein providing the two or more of the determined second plurality of combination offers comprises: receiving, at the server, a user request to purchase a selected combination offer of the provided second plurality of combination offers; and providing, by the server, to the STB, and in response to receiving the user request to purchase the selected combination offer, a purchase confirmation that includes information associated with the selected combination offer.