Patent ID: 9361651
Filing Date: 2016-06-07
CPC Classification: G06F,G06Q

Claim Text:
1. A computer implemented method comprising: detecting a user selection of a subset of a display area associated with display content, wherein the user selection corresponds to one or more of a cursor hover action and a touch screen action during a first retrieval of the display content by a client device at a first moment in time; determining a height and width of a pegged area based on the user selection; excluding data relating to the pegged area that corresponds to particular user selected attributes selected for exclusion by the user, wherein the data is excluded without excluding a displayed graphical element, and wherein excluding the data blocks an initial appearance of the data; storing first data associated with the pegged area, wherein the first data does not include excluded data; conducting a comparison between the first data and additional data associated with the pegged area at one or more subsequent moments in time; generating a user interface that highlights a quantitative trend of the pegged area between the first moment in time and the one or more subsequent moments in time, and includes a graphical representation of a plurality of attributes, a control mechanism that enables the user to selectively vary the amount of data on view and the period of time that the data covers, a first version of the display content with the first data and a second version of the display content with the additional data; identifying the first data and the additional data based on metadata associated with the pegged area; reading a document object model (DOM) associated with the display content; fetching data allocated to the pegged area in the DOM to identify the first data and the additional data; and generating an alert based on the comparison, wherein the comparison is conducted in response to one or more of a subsequent retrieval of the display content by the client device and a user frequency setting.