Patent ID: 9448981
Filing Date: 2016-09-20
CPC Classification: G06F,G06Q

Claim Text:
1. A tangible machine-readable storage medium not having any transitory components, the tangible machine-readable storage medium storing instructions which, when executed by the at least one processor of a machine, cause the machine to perform operations comprising: receiving, from a publisher, attributes of a future event external to a web site of the publisher that triggers display of an image that corresponds to the future event based on an occurrence of the future event, the future event external to the web site comprising an event not initiated by a user interacting with the web page on a device of the user; receiving information regarding a format for the image; generating, prior to the occurrence of the future event, code for the image to be displayed on a web page of the web site associated with the publisher, the code generated using the information regarding the format for the image; providing the code to the publisher for embedding in the web page prior to the occurrence of the future event; receiving, via an event administration module, attributes of an event external to the web site that has occurred; and based on the attributes of the event that has occurred matching the attributes received from the publisher, transmitting an activation signal to cause the code embedded in the web page to display the image on the web page.