Patent ID: 9462083
Filing Date: 2016-10-04
CPC Classification: G06Q,H04L

Claim Text:
1. A method for matching content viewing with data analytics for a content provider, the method comprising: receiving a plurality of first data packets, each first data packet received responsive to a viewing, by a first computing device, of a content item on a first web page, the first web page provided by a third party different from the content provider, each first data packet including a content item identifier associated with the content item and first time data indicating a first time at which the content item was viewed; storing the first data packets in a first database; receiving a plurality of second data packets, each second data packet received responsive to the first computing device accessing a second web page provided by the content provider, each second data packet including a web page identifier associated with the second web page and second time data indicating a second time at which the second web page was accessed; storing the second data packets in a second database; for each of the second data packets: determining an amount of times the second web page is accessed after viewing of the content item without clicking through the content item relative to a total amount of times the content item is displayed; determining an amount of times the second web page is accessed after clicking through the content item relative to the total amount of times the content item is displayed; and calculating an effectiveness measure of the content item, the effectiveness measure based on at least one of: