Patent ID: 9519722
Filing Date: 2016-12-13
CPC Classification: B32B,C08J,C08K,C08L,G06F,H05K

Claim Text:
1. A method, comprising: receiving at a server from a user device at a first location, a first query about a second location different from the first location; extracting a first keyword from the first query; identifying a first interest vertical for the user device based on the first keyword; receiving at the server from the user device at the first location, a second query about the second location; extracting a second keyword from the second query; identifying a second interest vertical for the user device based on the second keyword; determining that a threshold number of queries about the second location have been received from the user device; responsive to determining that the second location is different from the first location, and that the threshold number of queries about the second location has been received from the user device, generating a model for the second location based on the first interest vertical and the second interest vertical, the model indicating an association between the second location and the first interest vertical and the second location and the second interest vertical, wherein the model for the second location excludes queries received from locations other than the first location and queries for locations other than the second location; storing the model generated for the second location; receiving data indicating that the user device is at the second location; responsive to receiving the data indicating that the user device is at the second location, identifying content relevant to the second location and one of the first interest vertical and the second interest vertical identified for the user device based on the model stored for the second location; and serving, via a computer network, the content to the user device in a format for presentation on the user device.