Patent ID: 9451008
Filing Date: 2016-09-20
CPC Classification: G06Q,H04L

Claim Text:
1. A method of limiting the use of data associated with a cookie of a web browser of a client device with other applications of the client device, the method comprising: providing, by one or more processors, webpage data to a web browser of a client device, the webpage data including a content tag comprising information for requesting content; receiving, by the one or more processors, a request for content from the client device, the client device having used the information for requesting content to execute a request process; setting, by the one or more processors, a cookie for the web browser responsive to receiving the request for content; associating, by the one or more processors, a device identifier of an application executing on the client device with the cookie of the web browser of the client device; retrieving, by the one or more processors, data of the cookie of the web browser from a local or remote memory; associating, by the one or more processors, data of the cookie of the web browser with a profile for selecting content within the application when the application is executing on the client device; selecting, by the one or more processors, content for presentation within the application based on the profile; determining, by the one or more processors, the cookie is inactive based on a difference between a current time and a timestamp of the cookie of the web browser exceeding a threshold value; disassociating, by the one or more processors, the data of the cookie from the profile responsive to the determination that the cookie is inactive to create a reduced profile; and selecting, by the one or more processors, content for presentation within the application based the reduced profile.