Patent ID: 9355422
Filing Date: 2016-05-31
CPC Classification: G06Q

Claim Text:
1. A method to enable a seller to adjust a reserve price in a network-based commerce system, the method comprising: at the network-based commerce system, facilitating a network-based auction price-setting process for a listing, the network-based auction price-setting process being executed from memory by a processor to facilitate an auction for the listing at the network-based commerce system, the listing including a reserve price that is received from the seller; receiving from a bidder, over the network at the network-based commerce system, a proxy bid, the proxy bid being received via a buyer interface; communicating, over the network, a bid confirmation page to the bidder, the communicating the bid confirmation page being responsive to receiving the proxy bid from the bidder and identifying an indication from the seller that the reserve price for the listing is adjustable; receiving from the bidder, via the bid confirmation page, an opt-in confirming the proxy bid is binding as an opt-in bid regardless of an adjustment to the reserve price by the seller; receiving, over a network at the network-based commerce system, from the seller, an adjustment to the reserve price to generate an adjusted reserve price based on the received adjustment; identifying, at the network-based commerce system, whether the adjusted reserve price is less than the proxy bid that has been received from the bidder for the listing as an opt-in bid and automatically submitted to the network-based auction price-setting process for the bidder by the network-based commerce system; identifying, at the network-based commerce system, the proxy bid that has been received from the bidder for the listing as an opt-in bid as a high proxy bid and the adjusted reserve price as lower than the high proxy bid; and automatically designating, at the network-based commerce system, the bidder associated with the high proxy bid as the winner of the auctioned item.