Patent ID: 9262766
Filing Date: 2016-02-16
CPC Classification: G06Q

Claim Text:
1. A method for providing in-line advertisement for mobile devices, the method comprising: (a) identifying, by an agent executing on a web browser of a mobile device, text in a portion of a web page being displayed on the mobile device responsive to detecting that the portion of the web page is scrolled into view on the mobile device and is idle for a predetermined time period; (b) sending, by the agent to a server responsive to the detection, web page data comprising text identified from the portion of the web page; (c) receiving, by the agent from the server, an advertisement for a campaign from a plurality of campaigns selected by the server based on text from the web page data corresponding to a predetermined set of keywords for the campaign; and (d) displaying, by the agent responsive to the detection, the advertisement within a break of the web page, the break created by the agent to be near the portion of the web page having text corresponding to a keyword for the campaign.