Patent ID: 9367847
Filing Date: 2016-06-14
CPC Classification: G06Q

Claim Text:
1. A method comprising: obtaining contextual-characteristics data descriptive of a device's interaction with items of invitational content within a network of application-delivery channels, the device being associated with a user; analyzing the contextual characteristics data to identify one or more modifications to a presentation of a same item of invitational content previously presented to the device , the one or more modifications being identified as having a higher likelihood of conversion, and the one or more modifications comprising a modified form of the same item of invitational content on a different network channel, wherein the different network channel comprises a different website or a different digital media channel; and retargeting the same item of invitational content responsive to a failure by the user to convert the same item of invitational content when previously presented, wherein retargeting comprises re-presenting the same item of invitational content according to the one or more modifications.