Patent ID: 9406080
Filing Date: 2016-08-02
CPC Classification: G06F,G06Q

Claim Text:
1. A computer-implemented method comprising: receiving a plurality of keywords to be trafficked on a search engine; automatically selecting at least one of the plurality of keywords to be omitted from trafficking on the search engine based on pruning criteria, the automatically selecting comprising: generating, by a machine having a memory and at least one processor, a report, the report comprising the selected at least one of the plurality of keywords and a corresponding value for each one of the selected at least one of the plurality of keywords, the corresponding value being based on the corresponding one of the selected at least one of the plurality of keywords being omitted from trafficking on the search engine; causing the report to be displayed to a user; and removing at least a portion of the selected at least one of the plurality of keywords from being trafficked on the search engine based on the selection of the at least one of the plurality of keywords to be omitted, the removing of the at least a portion of the selected at least one of the plurality of keywords being performed in response to a user input corresponding to the report, the user input being used to determine the at least a portion of the selected at least one of the plurality of keywords to be omitted.