Patent ID: 9326024
Filing Date: 2016-04-26
CPC Classification: H04N

Claim Text:
1. A method for providing an advertisement service in a digital broadcast receiver, comprising: receiving a broadcast signal including a configuration data of lattice-type video contents, and at least one advertisement video over a broadcast network; extracting the configuration data of lattice-type video contents, and at least one advertisement video included in the received broadcast signal; editing the extracted configuration data of lattice-type video contents; displaying the edited configuration data on a display means of a user terminal as a channel selection screen; in response to a focus move request from a user while providing the channel selection screen, selecting a video content corresponding to the focus move request; and if a focus moved by the focus move request of the user has been located on the selected video content for a predetermined time or more, contemporaneously displaying, on the display means, the selected video content on the channel selection screen and the advertisement video, wherein a display position of the advertisement video on the display means is configured, so as to display the advertisement video adjoining a one side of the selected video content based on a display position of the selected video content, wherein a display position of the advertisement video is not located on the selected video content and additional information related to the selected video content, wherein a display position of the additional information is configured so as to display the additional information adjoining one side of the selected video content, wherein the advertisement video is displayed overlapping a video content adjoining the selected video content, and wherein the channel selection screen is a curved circular selection screen on which the lattice-type video contents are arranged in a circular way.