Patent ID: 9396210
Filing Date: 2016-07-19
CPC Classification: G06F,G06Q,H04W

Claim Text:
1. A method, comprising: receiving at a first compute device a plurality of location records, each location record from the plurality of location records uniquely associated with a closed shape from a plurality of closed shapes, each closed shape from the plurality of closed shapes uniquely associated with a real estate parcel from a plurality of real estate parcels; receiving at the first compute device geolocation information representing a location of a mobile communication device; selecting at the first compute device, a location record from the plurality of location records based on the geolocation information mapping to a location within the closed shape for that location record; sending the location record from the plurality of location records to a second compute device separate from the first compute device; receiving, at the first compute device from the second compute device, household data for the location record from the plurality of location records including demographic information for the location record from the plurality of location records; associating, at the first compute device after sending the location record to the second compute device, the household data with the location record based, at least in part, on the location record corresponding to a residential location; sending information from the first compute device to the mobile communication device based, at least in pad, on the household data associated with the location record from the plurality of location records and associated with the mobile communication device; and sending from the first compute device a signal representing the household data associated with the location record such that an effectiveness of the information sent to the mobile communication device is measured based, at least in part, on a plurality of transaction records associated with the location record.