Patent ID: 9240010
Filing Date: 2016-01-19
CPC Classification: G06Q,G07B

Claim Text:
1. A method comprising: transmitting to a merchant system, by a computer-based system comprising a processor for receiving personalized data based upon a digital pass of a first user, a portion of the digital pass, wherein the digital pass comprises a group of identity attributes; receiving, by the computer-based system, data based upon the portion of the digital pass transmitted, wherein the data is personalized by the merchant system based upon the portion of the digital pass; based on a privacy preference for a respective particular identity attribute for each one of a plurality of other users, determining, by the computer-based system, that each given user included in a first group of the plurality of other users permits a first merchant to transmit a reward to the given user of the first group and that each given user of a second group of the plurality of other users does not permit any merchant to transmit any reward to the given users of the second group, wherein each user of the first group and the second group of the plurality of other users has a respective digital pass including the respective particular identity attribute, and wherein the first merchant is included in at least one preapproved merchant for each user included in the first group; and based on information indicating that each user of the first group and the second group of the plurality of other users shares a common identity attribute with the first user, wherein the common identity attribute is not the particular identity attribute, transmitting, by the computer-based system, a particular reward from the first merchant to the first user and each user of the first group, without transmitting the particular reward from the first merchant to any user of the second group, in response to an expenditure of funds with a second merchant by a second user of a different digital pass.