Patent ID: 9264159
Filing Date: 2016-02-16
CPC Classification: H04H

Claim Text:
1. A method, comprising: collecting real-time user response information at a response processing server from a plurality of user devices over a cellular network, wherein the real-time user response information corresponds to a request transmitted within a communication channel used to broadcast both a first media stream and the request to the plurality of user devices tuned to a unidirectional broadcast channel provided by a broadcasting service, wherein the request is a request for a user response transmitted to a user device, wherein the request includes a survey, a question to a user, or instructions to the user to provide feedback; processing the real-time user response information based on a predetermined set of criteria; generating a report based on the real-time user response information; and transmitting the report to the broadcasting service over a network in order to dynamically update content in the media stream based upon the report, wherein the broadcasting services interrupts the first media stream transmitted on the unidirectional broadcast channel with a second media stream transmitted on the unidirectional broadcast channel based on the report and aggregated user response information.