Patent ID: 9275133
Filing Date: 2016-03-01
CPC Classification: G06F

Claim Text:
1. A computer implemented method of identifying information resources for content item placement, comprising: receiving, from a content provider computing device via a computer network, a content item for placement identifying a plurality of candidate information resources for placement of the content item; for each of the plurality of candidate information resources: determining, by the data processing system, that a first information resource of the plurality of candidate information resources has a first association metric greater than a predetermined threshold, wherein determining that the first association metric is greater than the predetermined threshold comprises: identifying, by the data processing system, the first information resource as a specialized information resource based on the determination that the first association metric is greater than the predetermined threshold; selecting, by the data processing system, a placement criterion for the content item based on at least one of: selecting, based on the placement criterion, the specialized information resource as a candidate for placement of the content item.