Patent ID: 9230270
Filing Date: 2016-01-05
CPC Classification: G06F,G06Q

Claim Text:
1. A method of displaying a web page advertisement on a computing device, comprising: receiving, from a web server, a web page including content and the web page advertisement; segregating, by a web browser of the computing device, the web page advertisement from the content of the web page during a web browsing session, wherein the segregating comprises removing the web page advertisement from the content of the web page; presenting the content of the web page without the web page advertisement to a user of the computing device during the web browsing session; caching the web page advertisement; determining whether the web browsing session is completed; in response to determining the web browsing session is completed, determining whether a pre-defined condition other than determining the web browsing session is completed is met, wherein the pre-defined condition includes a pre-defined amount of time representing a user's willingness to view a web advertisement for the pre-defined amount of time, in lieu of viewing content on a web page, and wherein the pre-defined amount of time is auctioned amongst a plurality of web sites during or prior to the web browsing session; and in response to determining the web browsing session is completed and determining that the pre-defined condition is met, displaying the web advertisement at a time after the web browsing session is completed.