Patent ID: 9330072
Filing Date: 2016-05-03
CPC Classification: G06F

Claim Text:
1. A method of distributing content items to a web page via a computer network, the method comprising: obtaining, using one or more data processing systems, measurement results for a content item from a plurality of user devices based on rendering the content item for a plurality of configurations of one or more of a font size, a font face, a font style, or user interface dimensions, wherein the measurement results are obtained from scripts running on the plurality of user devices; generating, by the one or more data processing systems, a statistical distribution indicative of spatial dimensions for the content item based on the measurement results from the plurality of user devices; generating, by the one or more data processing systems, a truncation curve for the content item based on the generated statistical distribution of spatial dimensions, wherein the truncation curve is indicative of a percentage of renderings of the content item that are truncated for a parameter value of a slot; receiving, at the one or more data processing systems via the computer network, a request for a content item for display in a slot of a web page; selecting, by the one or more data processing systems, the content item responsive to the request and based on the generated truncation curve; and transmitting, via the computer network, the content item for rendering in the slot.