Patent ID: 9373126
Filing Date: 2016-06-21
CPC Classification: G06Q,H04L

Claim Text:
1. A method comprising: receiving at a client device advertising information comprising a set of advertisements and a corresponding set of advertisement triggers associated with the set of advertisements; responsive to the receipt of the advertising information, pre-caching the advertising information on the client device; receiving a play including a selection criterion and a user move-during a game session of a computer-implemented game executed on the client device, the user move comprising a user-selected combination of first letter tiles from a set of letter tiles, the combination of first letter tiles indicating a partial word and being selected from the set of letter tiles in a first succession; at the client device, identifying a word indicated by the selected combination of first letter tiles and a second letter tile associated with a previously played user move, the word identified based on a second succession and having a predefined meaning; in an automated operation performed by the client device in response to the identifying of the word, retrieving a first advertisement and a second advertisement from the set of advertisements, the first advertisement and the second advertisement each relating to the word indicated by the combination of the first letter tiles and the second letter tile based on a correspondence between the word and a particular advertisement trigger of the set of advertisement triggers; using at least one processor of the client device, evaluating, according to the selection criterion, the first advertisement and the second advertisement to produce a first valuation and a second valuation respectively; and in response to the evaluating, causing display of the first advertisement at the client device when, according to the selection criterion, the first valuation exceeds the second valuation.