Patent ID: 9449450
Filing Date: 2016-09-20
CPC Classification: G06Q,G07C,G07G,H04W

Claim Text:
1. A gate extension and retraction apparatus, comprising: a housing; a digital display device; an analytical unit comprising a controller; and at least one extension arm coupled to the housing and to the digital display device; the analytical unit coupled to the digital display device and the controller coupled to the at least one extension arm; the analytical unit comprising logic to operate environmental sensors to identify demographic attributes of a proximate person to the digital display device and to locate digital content associated with the demographic attributes and to cause display of the digital content on the digital display device; the analytical unit comprising logic to operate the controller to operate the at least one extension arm to lift the digital display device from a first gate position blocking a retail lane to a second gate position permitting egress by the proximate person to the digital display device from the retail lane upon receiving a purchase confirmation from a point of sale device; the digital display device comprising a motion detector that is one of the environmental sensors operated by the analytical unit; the motion detector configured to signal to the analytical unit that the proximate person to the digital display device is passing underneath the digital display device; and the analytical unit comprising logic to generate an alarm in response thereto.