Patent ID: 9400993
Filing Date: 2016-07-26
CPC Classification: G06F,G06Q

Claim Text:
1. A method of generating a virtual reality simulation of a shopping environment, comprising: generating, using a simulation system, one or more smart objects from a set of simulation data describing a shopping environment to be represented in the virtual reality simulation, wherein each smart object is a virtual representation of an object in the shopping environment that is configured to respond to participant interaction; generating, using the simulation system, the virtual reality simulation that includes the one or more smart objects; presenting the virtual reality simulation to the simulation participant on a virtual reality display platform, the virtual reality display platform comprising one or more display devices; each time the participant selects a smart object displayed on the one or more display devices, generating, using the simulation system, an interaction record describing the interaction between smart objects displayed on the one or more display devices; and storing each generated interaction record in a memory.