Patent ID: 9483772
Filing Date: 2016-11-01
CPC Classification: G06Q,G09G,H04L

Claim Text:
1. A method, comprising: receiving, by a server computer, a previous request from an application at a user computer, wherein the previous request is for content associated with a first web page; based on the previous request, sending, by the server computer, first server selected content to the user computer, wherein the first server selected content includes the content associated with the first web page and a first item of unrequested content; the server computer instructing the application at the user computer to store a set of information that corresponds to the first server selected content, wherein the set of information that corresponds to the first server selected content includes one or more attributes corresponding to the first item of unrequested content; subsequent to receiving the previous request, receiving, by the server computer, a current request for content from the application at the user computer, wherein the current request is for content associated with a second web page; based on the current request, the server computer receiving, from the application at the user computer, the set of information that corresponds to the first server selected content and that was previously stored by the application at the user computer; based on the one or more attributes corresponding to the first item of unrequested content included in the set of information, the server computer determining to exclude unrequested content from being included in a response to the current request; and the server computer sending to the user computer the response to the current request, wherein the response to the current request does not include the unrequested content.