Patent ID: 9299085
Filing Date: 2016-03-29
CPC Classification: G06Q

Claim Text:
1. A computer-implemented method comprising: receiving, by a computer system, from an advertiser, a keyword, a web page, and advertisement criteria to be used in advertisement auctions considering one or more advertisements for display to users performing online actions, the advertisement criteria comprising a bid and a plurality of performance metrics selected from the group of: (a) a budget associated with an ad group, (b) a quality criterion associated with at least one of the users, or (c) a frequency cap associated with the users; determining, with a computer processor of the computer system, a first number of unique users for whom the one or more advertisements were candidates to be displayed based on the advertisement criteria, but to whom the one or more advertisements were not displayed, determining the first number of unique users comprising: creating, with the computer processor, a report for the predetermined period of time displaying information relating to the first number of unique users, wherein creating the report comprises: