Patent ID: 9445163
Filing Date: 2016-09-13
CPC Classification: G06Q,H04H,H04N

Claim Text:
1. A computer-implemented method comprising: receiving, by at least one computer processor of a receiving device, an alert over the Internet on a computer network communication channel from a remote server, wherein the alert activates a program for assessing viewer interest on the receiving device to monitor playback modes associated with a media content segment; receiving, by at least one computer processor of the receiving device, an indication regarding a content playback mode change occurring during playing of a media content segment; associating, by at least one computer processor of the receiving device, the content playback mode change with a sub-segment of the media content segment; and assigning, by at least one computer processor, a level of interest of a user in the sub-segment of the media content segment based on the associated content playback mode change, wherein the assigning a level of interest of the user includes determining a higher level of interest of the user in the sub-segment of the media content segment if the at least one playback mode change indicates the user started to skip the sub-segment and then rewound to attempt to view the sub-segment than if the user played the entire sub-segment in normal speed.