Patent ID: 9396608
Filing Date: 2016-07-19
CPC Classification: G06Q,G07F

Claim Text:
1. A method comprising: identifying sponsored content for in-game presentation on a client device associated with a player of a computer-implemented game; identifying an attribute of the player; in an automated operation based at least in part on the attribute and performed using one or more processors configured to perform the automated operation, determining one or more custom reward properties of an in-game reward associated with the sponsored content, the one or more custom reward properties including a customized quantum of an in-game benefit available to the player for interaction with the sponsored content, the determining including the operations of: in an automated operation performed using one or more computer processor devices configured therefor, offering to the player the in-game reward as incentive for interaction with the sponsored content by causing display of the in-game reward in a game interface on the client device, the offered in-game reward having the one or more custom reward properties.