Patent ID: 9380269
Filing Date: 2016-06-28
CPC Classification: H04N

Claim Text:
1. In a content delivery network, a method of associating one or more content elements with a trigger element, comprising: providing at least one content element configured to transfer to a user over said information network to user computer premises equipment (CPE); providing at least one promotion, said at least one promotion being directly or indirectly related to said at least one content element; associating at least one trigger element with said at least one promotion, said at least one trigger element being configured to trigger said CPE to take a specified action relating to said content element; receiving from said CPE a selection of said at least one promotion; in response to receiving said selection, storing said at least one trigger element on at least one entity remote to said CPE, said storing comprising particularly associating said at least one trigger element to said CPE; and utilizing said stored trigger element particularly associated with said CPE to invoke said specified action at said CPE via said remote entity.