Patent ID: 9508087
Filing Date: 2016-11-29
CPC Classification: G06F,G06Q

Claim Text:
1. A computer implemented method comprising: identifying a population of web sites and mobile applications based on a first content item served for display by each of the population of web sites and mobile applications, the mobile applications comprising applications other than web browsers; receiving data from a plurality of network accessible devices displaying the first content item on one of the population of web sites and mobile applications, the data indicative of display of the first content item resulting in an impression; calculating a first number of impressions of the first content item for a first web site from the received data; calculating a respective number of impressions of the first content item for each mobile application of the population of web sites and mobile applications; determining, by the computer, a set of the mobile applications, numbering fewer than a total number of mobile applications in the population of web sites and mobile applications, based on similarity to the first web site, by: identifying a second content item served for display to the first web site of the population of web sites and mobile applications; and transmitting the second content item to a network accessible device running one of the set of mobile applications, the second content item displayed on the one of the set of mobile applications based on the determined similarity of the one of the set of mobile applications to the first web site.