Patent ID: 9483563
Filing Date: 2016-11-01
CPC Classification: G06F

Claim Text:
1. A non-transitory computer readable medium storing a backlink control program which, when executed by at least one processing unit of a computing device, provides backlink-related data to a link management system to dynamically update backlinks on one or more websites in response to a change in a backlink algorithm used by a search engine to rank a set of search results, said backlink control program comprising sets of instructions for: receiving anchor text comprising a set of keywords; receiving a percentage of backlink coverage for the anchor text; receiving a type of backlink to perform one or more of an update and a change; transmitting the anchor text, the percentage of backlink coverage, and the type of backlink to the backlink management system to create a script for placement at an external website in place of each backlink in a set of backlinks corresponding to the backlink type on the external website, said script dynamically changing each backlink in the set of backlinks when the search engine changes the backlink algorithm; and automatically updating one or more websites in response to changes by the search engine.