Patent ID: 9288249
Filing Date: 2016-03-15
CPC Classification: G06F,H04N

Claim Text:
1. A method of defining a point of interest for content, the method comprising: accessing data used in defining a point of interest that supplements content arranged in a channel associated with a content curator on a content delivery network, the accessed data defining: defining the point of interest based on the timing information, the output information, and the action information; associating the point of interest with at least one of (1) the channel associated with the content curator on the content delivery network and (2) a content link arranged in the channel associated with the content curator on the content delivery network; during a time at which a user has selected the channel associated with the content curator and is experiencing content defined by the channel associated with the content curator, controlling, based on the timing information and the output information, output of the point of interest in addition to the content defined by the channel associated with the content curator; receiving an indication that the user interacted with the point of interest output in addition to the content defined by the channel associated with the content curator; based on the indication that the user interacted with the point of interest, performing, by at least one processor, an action defined by the action information; tracking, across multiple, different content curators that define channels on the content delivery network, points of interests that have been defined by the multiple, different content curators and that have been output to users of the content delivery network; tracking, across the multiple, different content curators that define channels on the content delivery network, user responses to the points of interests that have been defined by the multiple, different content curators and that have been output to users of the content delivery network; and determining, for each of the multiple, different content curators, statistics related to use of points of interests by that content curator and effectiveness of points of interests defined by that content curator based on the tracking of the points of interests and the user responses to the points of interests.