Patent ID: 9324084
Filing Date: 2016-04-26
CPC Classification: G06F,G06Q,Y10S

Claim Text:
1. A computer-implemented method of analyzing a web page that comprises universal resource locator (URL) information that identifies the web page and other content, the method comprising: at a server, receiving from a client system one or more portions of the other content of the web page; analyzing the other content received from the client system to generate keyword information by comparing the other content of the web page with information in a keyword taxonomy, generating keywords that are not presently included in a keyword taxonomy database, and adding the newly generated keywords to the keyword taxonomy database; communicating a request to an advertisement server for advertisement information relating to the keyword information; receiving from the advertisement server the advertisement information; ranking the advertisement information based, at least in part, on ranking advertisements based on information indicating a likelihood of a user clicking on the advertisements; selecting an advertisement to be inserted into the web page based, at least in part, on the ranking; generating web page modification instructions that, when processed at the client system, modify how the web page is displayed on the client system; and communicating the web page modification instructions to the client system, wherein the web page modification instructions, when processed by the client system: