Patent ID: 9436957
Filing Date: 2016-09-06
CPC Classification: G06F,G06K,G06Q

Claim Text:
1. A method comprising: receiving, from a posting entity, a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted items from the posting entity to receiving entities; analyzing, via a processor, the posting of the image or the video for associated text-based data; determining, via processor, whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the product database: transmitting the posting of the image or the video through the social networking site without an option to buy; and when the determination indicates that the posting of the image references the product in the product database, and thus indicating a sale-related intent: transmitting the posting of the image or the video through the social networking site with a buy option associated with the posting of the image or the video, wherein the buy option comprises one of a button, a drop-down menu, or a hyperlink; receiving a purchase interaction associated with the buy option; and processing a purchase of an item based on the purchase interaction.