Patent ID: 9282353
Filing Date: 2016-03-08
CPC Classification: H04N

Claim Text:
1. A method comprising the acts: sending video entertainment to a user smartphone device, the video entertainment being sponsored by a retail chain, but being presented to the user free of interrupting advertisements that promote the retail chain; and assessing a variable charge to the user for the video entertainment, depending on the user's status with the retail chain; wherein said assessing of the user's status includes: receiving first data that identifies at least certain items purchased by the user at the retail chain; receiving second data that identifies advertising messages provided to the user, the advertising messages promoting different items at the retail chain; correlating the first and second data to indicate a relative measure of responsiveness of the user to advertising for particular items at the retail chain; and determining a free or reduced cost to assess the user for the video entertainment, based on said correlation of the data concerning advertising messages promoting items at the retail chain, and the data identifying items purchased by the user at the retail chain.