Patent ID: 9400988
Filing Date: 2016-07-26
CPC Classification: G06Q

Claim Text:
1. A method for of selecting promotional content for streaming media content based on an analysis of data extracted from player ad-interface wrappers of ad requests, comprising: providing a memory hosting a database that comprises plurality of uniform resource locators (URLs) each of a web document through which at least one of a plurality of browsed media content items is made available for presentation, wherein each of said plurality of URLs is associated with at least one media content item identifier based on at least one of a semantic analysis of respective said web document and said plurality of browsed media content items; executing code by at least one processor of at least one network server for performing the following: receiving an ad request for embedding an in stream advertisement in a media content item, said ad request having metadata; determining that said metadata does not contain a streaming media content URL; extracting a player ad-interface wrapper of an ad request sent during the loading of said requested media content item; extracting a certain streaming media content URL of a certain web document through which said media content item is made available for presentation by analyzing said player ad-interface wrapper; selecting an in stream advertisement based on said at least one media content item identifier; and responding to said ad request by transmitting an indication of said in stream advertisement.