Patent ID: 9510041
Filing Date: 2016-11-29
CPC Classification: G06Q,H04L,H04N,H04W

Claim Text:
1. A method, comprising: receiving at a set top box user geocoding information including at least latitude and longitude from a mobile device of at least one user, the set top box having a real-time connection to the mobile device via a network; storing the user geocoding information on a user geocoding information database accessible by the set top box and associated with the at least one user; comparing the user geocoding information with a geocoded assets database containing locations and names of geocoded assets to identify matched locations the at least one user is currently in proximity to; outputting the matched locations; receiving at the set top box content information containing at least one of program content and advertising content, the content including geocoding information, embedded in the program or advertising content, the geocoding information identifying a location relevant to at least a portion of the content; storing the content information on a content information database accessible by the set top box; receiving at the set top box user content preferences for the at least one user; storing the user content preferences on a user profile information database accessible by the set top box; comparing the matched locations with the embedded geocoding information identifying the location relevant to the at least a portion of the content stored in the content information database and with the user content preferences stored in the user profile information database to determine content relevant to the at least one user; and presenting on a presentation device the content relevant to the at least one user, the set top box and the presentation device having a real-time connection, the presenting device presenting to the user in real time data regarding a geocoded asset that is physically close to the user's location.