Patent ID: 9304862
Filing Date: 2016-04-05
CPC Classification: G06F,H04L

Claim Text:
1. A computer-implemented method of handling a current email messaging campaign to be broadcast to increase a deliverability parameter regarding a percentage of the campaign which has been successfully delivered, the email messaging campaign comprising a plurality of email messages with the same message content and a plurality of different email addresses to send the message content to, the method being implemented on a processor and comprising: receiving feedback data relating to a delivery error arising from a previous email messaging campaign previously broadcast to a plurality of recipients; categorizing the feedback data into one of a plurality of categories to identify a type of error; selecting one of a plurality of predetermined corrective actions based on the category of the feedback data determined in the categorizing step; and dynamically and automatically modifying the current outgoing email messaging campaign which has yet to be broadcast using the corrective action chosen in the selecting step; wherein: the plurality of categories comprises: the categorizing step further comprises categorizing the feedback data into one of a plurality of sub-categories specifically identifying the cause of the non-delivery of the email; and the method further comprises: