Patent ID: 9380403
Filing Date: 2016-06-28
CPC Classification: G06Q,H04L,H04W

Claim Text:
1. A system for utilizing local flavor content data in a mobile device, the system comprising: a touch point located at a specific merchant store location configured to provide, upon being interfaced via near field communications (NFC) by a mobile device, a location identifier to the mobile device, wherein the location identifier is associated with the specific merchant store location, wherein the touch point includes a smart poster, an NFC contactless tag, a point of sale device, or a wireless reader device; and a backend server configured for receiving the location identifier associated with the specific merchant store location and a mobile device user identifier associated with the mobile device, for utilizing the location identifier to obtain local flavor content data, for providing the local flavor content data to the mobile device using the mobile device user identifier, wherein the local flavor content data provides customized information unique to the specific merchant store location, and for applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the specific merchant store location, wherein the generic application includes a generic electronic payment card application that converts, upon applying the local flavor content data to the generic application, into a merchant specific payment card application that is customized for use at the specific merchant store location such that the merchant specific payment card application is useable for a purchase transaction at the specific merchant store location only and provides a benefit to a user of the mobile device that is unique only to the specific merchant store location upon use during the purchase transaction, and wherein the generic application is stored in memory of the mobile device and is executed by a processor via a wallet application in the mobile device, wherein the specific merchant store location is a unique geographical site that the user of the mobile device is visiting.