Patent ID: 9292816
Filing Date: 2016-03-22
CPC Classification: G06F,G06Q,H04L,H04W

Claim Text:
1. A method, comprising: comparing, by a computer-based system, purchasing activity to tailored content; embedding, by the computer-based system, the tailored content with at least one of a hyperlink or a uniform resource locator (URL) for each tailored option of the tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option; determining, by the computer-based system, an effectiveness of the tailored content, collecting, by the computer-based system, a brand equity metric; collecting, by the computer-based system, a revenue metric; and analyzing, by the computer-based system, at least one of the brand equity metric or the revenue metric to demonstrate a business impact associated with the tailored content, wherein the purchase objective is a business objective.