Patent ID: 9411895
Filing Date: 2016-08-09
CPC Classification: G06F

Claim Text:
1. A computerized method performed by a server device, the method comprising: receiving a search query from an end user; identifying a web page in response to the search query by querying a search engine index based on the search query; identifying a website category of a website at which the web page is located; accessing user behavior information for the end user; identifying, from the user behavior information for the end user, a second deeplink page visited by the end user at a second website within the website category to which the web page corresponds; accessing user behavior information for a group of end users; selecting, using the user behavior information for the group of users, a deeplink for a search result for the web page based at least in part on deeplink pages visited at the website by a subset of users from the group of end users who also visited the second deeplink page at the second website; generating the search result for the web page to include the deeplink; and providing the search result for presentation to the end user.