Patent ID: 9436767
Filing Date: 2016-09-06
CPC Classification: G06F

Claim Text:
1. A computer implemented method comprising: receiving a first request for a first content item comprising a first request parameter indicative of a first orientation of a display screen of a network accessible device, the first request transmitted responsive to detection of a monitoring tag in a publisher content, the monitoring tag monitoring an orientation of the display screen of the network accessible device while the publisher content is displayed; selecting a first content item responsive to receiving the first request parameter; transferring across a network to the network accessible device the first content item for display on the screen in the first orientation responsive to the first request, the first content item displaying an indication that rotation of the display screen of the network accessible device to a second orientation will display a second content item; receiving a second request for the second content item comprising a second request parameter indicative of a second orientation of the display screen of the network accessible device, the second request transmitted responsive to the monitoring tag detecting the transition of the display screen of the network accessible device to the second orientation of the display screen of the network accessible device; selecting the second content item responsive to receiving the second request parameter; transferring across the network to the network accessible device the second content item for display on the screen in the second orientation responsive to the change of the display screen to the second orientation, and recording the change of the display screen to the second orientation as a user interaction with the first content item by increasing a conversion count associated with the first content item displayed with the publisher content.