Patent ID: 9495686
Filing Date: 2016-11-15
CPC Classification: G06Q,H04L

Claim Text:
1. A method of serving a content item, comprising: using a server computer and a network interface device, providing a first online product of a first party accessible by a first client device over a network; sending, from the server computer, at a first time, a message of the first party, to the first client device, the message indicating availability of a feature modifying or updating the first online product and requesting acceptance of the feature; receiving, at the server computer, at a second time, information indicating the acceptance of the feature by the first client device; determining that the first client device is associated with late adoption of the feature based on a difference between the first time and the second time being outside a threshold timeframe; determining, for the first client device, an adoption score based on the difference between the first time and the second time, the adoption score indicating a degree of timing between sending the message indicating the availability of the feature and receiving the information indicating the acceptance of the feature; storing, using a memory device, in an account profile, a parameter indicating the acceptance of the feature and including the adoption score for the first client device; receiving, subsequent to storing the parameter indicating the acceptance of the feature in the account profile, a request for content of a third party to be provided on a web page from the first client device, the third party different from the first party, the first client device associated with the adoption score indicating the degree of timing between sending the message indicating the availability of the feature and receiving the information indicating the acceptance of the feature; selecting a content item from a third party content database, responsive to the request for content of the third party, based at least in part on the adoption score, the parameter indicating the acceptance of the feature and determining that the first client device is associated with the late adoption of the feature; and serving, at a predetermined delay time subsequent to serving of the content item to a second client device associated with early adoption of the feature, the content item of the third party over the network to the first client device for display with the web page.