Patent ID: 9460454
Filing Date: 2016-10-04
CPC Classification: G06Q,H04L,H04W

Claim Text:
1. A method comprising: establishing, by a processor of a portable electronic device, user services provided by a controllable device on a local area network; configuring, by the processor, the portable electronic device to enable direct control of the controllable device, wherein the direct control includes providing advertisements to the controllable device; responsive to establishing the user services, identifying, by the processor, interests associated with a user of the portable electronic device according to tracking of actions at the portable electronic device, wherein the actions include accessing media content, and wherein the identifying of the interests includes determining a correlation between the media content accessed; identifying, by the processor, a response from the portable electronic device to a presentation of a first advertisement on the controllable device, wherein the first advertisement is based on the interests that were identified; re-analyzing, by the processor, the actions that are tracked in conjunction with the response, wherein the re-analyzing of the actions identifies refined interests associated with the user; and identifying, by the processor, a second response from the portable electronic device to a presentation of a second advertisement on the controllable device, wherein the second advertisement is selected according to the refined interests that were identified.