Patent ID: 9491397
Filing Date: 2016-11-08
CPC Classification: G06Q,H04N

Claim Text:
1. A method comprising: receiving, by a server, a trick play notification message from a client device, where the trick play notification message comprises information about a trick play requested by a user during a playing of content; determining a length of an available time period, by the server in response to receiving the trick play notification message and prior to an occurrence of the requested trick play, by estimating a duration of the requested trick play based on information in the trick play notification message and information regarding at least one other trick play, wherein the at least one other trick play occurred prior to the trick play requested by the user, and wherein the available time period includes the estimated duration of the requested trick play; selecting, by the server, an advertisement for the available time period based on the length of the available time period; and transmitting, by the server, the advertisement for display during the available time period.