Patent ID: 9501789
Filing Date: 2016-11-22
CPC Classification: G06Q

Claim Text:
1. A computer-implemented method for managing bidding in a real-time bidding system for real-time online auctions for impressions using a control system configured to control a plurality of geographically distributed bidding servers, the method comprising: enabling, by the control system, the plurality of geographically distributed bidding servers to engage in real-time bidding on impressions for a campaign; wherein each enabled bidding server engages in real-time bidding for the campaign by: the control system automatically performing a provisional control of enablement/disablement of each bidding server with respect to the campaign based on real-time available raw campaign performance data for the campaign, wherein performing the provisional control of enablement/disablement of the respective bidding server includes: following the provisional control, for each bidding server, automatically performing a supplemental corrected control of enablement/disablement of the respective bidding server with respect to the campaign, including: wherein each bidding server operates as a stateless device unaware of operational details, enablement, and disablement of each other bidding server.