Patent ID: 9378275
Filing Date: 2016-06-28
CPC Classification: G06F,G06Q

Claim Text:
1. A method comprising: identifying an example resource that (i) is capable of displaying an advertisement in a first region of the example resource and (ii) is capable of displaying content other than the advertisement in a second region of the example resource, wherein the example resource is an example of a type of resource that an advertiser desires to target with a campaign; identifying one or more query logs that include a plurality of entries, wherein each entry among at least a subset of the plurality of entries includes a query that was received and an identification of a resource that was selected as responsive to the query; evaluating the one or more query logs to determine one or more queries that resolved to the example resource; based on the evaluating, identifying one or more matching resources, other than the example resource, to which the one or more determined queries also resolved; identifying one or more characteristics of a first entity that is associated with the example resource and one or more characteristics of one or more second entities that are respectively associated with the one or more matching resources; comparing the one or more characteristics of the first entity with the respective one or more characteristics of each of the one or more second entities to determine respective similarity scores between the first entity and each of the one or more second entities; filtering the one or more matching resources to identify at least one of the one or more matching resources as being relevant to the advertiser based on the respective similarity scores for the at least one of the one or more matching resources satisfying a threshold similarity score; and providing the at least one of the one or more matching resources to the advertiser as at least one lead to target with the campaign.