Patent ID: 9532086
Filing Date: 2016-12-27
CPC Classification: G06Q,H04N

Claim Text:
1. A method comprising: retrieving, by a processing system including a processor, product image data from a product database; comparing, by the processing system, video image data of a video frame with the product image data, wherein the video frame represents a portion of a program comprising video content; determining, by the processing system, a first product placement of a first product in the video frame based on the comparing of the video image data; generating, by the processing system, a first entry in a product placement database based on the first product placement in the video frame, wherein the entry comprises an identifier of the program, an identifier of the video frame, a product descriptor descriptive of the first product, a context descriptor descriptive of a presentation scheme used for the first product placement, and a measure of quality of the context of the first product placement; assigning, by the processing system, a rating to the program with respect to the product in accordance with the first entry of the first product placement in the product placement database and other entries of other product placements in the product placement database; generating, by the processing system, an advertising value associated with the program and the first product based on the rating; and generating, by the processing system, a price for placement of an advertisement of the first product during an advertising time slot in the program, based on a location of the first product placement in the program, wherein the measure of quality indicates prominence of the first product in the video frame and speech or action relating to the first product by a person shown in the video frame, wherein the person shown in the video frame does not appear in the advertisement, and wherein a favorable comment relating to the first product by the person is associated with a positive context quality and an unfavorable comment relating to the first product by the person is associated with a negative context quality.