Patent ID: 9396484
Filing Date: 2016-07-19
CPC Classification: G06F,G06Q,G11B

Claim Text:
1. A method of product advice injection into entertainment content the method comprising: inserting a content based tag into the entertainment content at a point associated with a product featured in the entertainment content; associating said tag with product advice logic containing product advice about the product, said tag being configured to point to the product advice logic; inserting said product advice logic into the entertainment content at a point configured to make said product advice logic available upon reaching the tag in said entertainment content; and storing said product advice logic and the entertainment content within machine readable storage media before distributing the entertainment content to a portable communication device; distributing, from within a store, the entertainment content to the portable communication device located within the store, wherein said product is sold in the store; wherein said product advice logic is configured to display product advice on a display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product; displaying a user-selectable access point comprising information about the product; detecting a user input selecting said access point; wherein said product advice logic is configured to display the product advice on the display screen of said portable communication device in response to said portable communication device reaching said tag at the point in the entertainment content associated with the product and detecting said user input selecting said access point; and wherein the user-selectable access point is a hyperlink with a label displaying a name and price of the product.