Patent ID: 9380356
Filing Date: 2016-06-28
CPC Classification: H04H,H04N

Claim Text:
1. A method to identify media comprising: obtaining, at at least one server associated with a collection facility, a signature associated with at least one of audio or video of received media based on inherent information of at least one of the audio or the video; generating, at at least one server associated with the collection facility, a tag including the signature, the tag to be distributed by a web server to a presentation location along with the media to enable a presentation device to access the signature via the tag; receiving, at at least one server associated with the collection facility via a network, the tag including the signature, the tag sent by monitoring instructions executing at the presentation device, the monitoring instructions transmitted to the presentation device from the web server in association with the media, the presentation location not including a meter to extract the signature from the media presented by the presentation device, wherein the media and the tag are separate data objects; and in response to receiving the tag, storing, at the collection facility, an indication that the media associated with the signature has been presented.