Patent ID: 9288387
Filing Date: 2016-03-15
CPC Classification: H04B,H04L,H04N,H04W

Claim Text:
1. A computer-implemented method for controlling content presentation, the method comprising: under the control of one or more computer systems configured with executable instructions, receiving an instruction to present media content via a mobile computing device; capturing at least one of: image data using a camera of the mobile computing device or audio data using a microphone of the mobile computing device; analyzing the at least one of the image data or the audio data to determine at least one environmental attribute, the environmental attribute including at least information about a location of the mobile computing device and one or more persons within a vicinity of the mobile computing device; determining that a portion of the media content being presented by the mobile computing device is inappropriate based at least in part on the environmental attribute; and controlling presentation of the media content by the mobile computing device based at least in part on a profile associated with the environmental attribute by presenting alternative content in place of the portion of the media content determined to be inappropriate.