Patent ID: 9524350
Filing Date: 2016-12-20
CPC Classification: G06F,G06Q,H04L,H04N

Claim Text:
1. A method implemented by data processing apparatus, the method comprising: determining a device identifier corresponding to a user device; accessing, based on the device identifier, visitation data that specifies resources that were previously provided to the user device corresponding to the device identifier; identifying, by one or more data processing apparatus and based on one of the resources specified by the visitation data, a content feed including content items that are eligible to be provided to the user device in response to one or more resource locators of the resource matching one or more character strings specified by a publisher associated with the content feed; selecting, by one or more data processing apparatus, a content item associated with a character string that matches a resource locator from the one or more resource locators that are eligible to be provided to the user device based on the match between the particular resource locator and the matching character string; and providing, to the user device and by one or more data processing apparatus, data that causes presentation of the selected content item at the user device.