Patent ID: 9361061
Filing Date: 2016-06-07
CPC Classification: G06F,G06Q,G09G

Claim Text:
1. An electronic display system comprising: (A) an electronic display apparatus comprising two electronic display modules (EDMs) that are mountable to a shelf edge of a shelf and connectable to each other to provide a continuous display screen of uniform height extending along a contiguous portion of the shelf edge for providing product information about products on the shelf, the two EDMs including: (B) a controller coupled to the electronic display apparatus, the controller operable for communication with each of the first and second EDMs; and (C) a database of stored plan-o-gram data including product placement information indicating a product is located on the shelf, the database coupled to the controller, wherein (i) the controller receives from the database data identifying a product located on the shelf, wherein the product is identified based on the product placement information indicating that the product is located on the shelf, and (ii) the controller causes at least one of the first EDM and the second EDM to display product information for the identified product on the shelf.