Patent ID: 9485537
Filing Date: 2016-11-01
CPC Classification: H04N

Claim Text:
1. An asset recommendation system operable to recommend insertion of assets into Video On Demand (VOD) content being selected by users through Customer Premises Equipment (CPEs), the system comprising: an asset effectiveness evaluation module communicatively coupled to a VOD system of a cable television headend and to an upstream internet hub, wherein the asset effectiveness evaluation module is operable to analyze upstream internet traffic through a cable television network, to identify internet websites selected by households from the upstream internet traffic in response to the households viewing the assets inserted in the VOD content, to associate the internet websites with the inserted assets, to determine periods of time between the asset insertions and the internet website selections, and to determine effectiveness of the assets based on the determined periods of time; and a recommendation engine communicatively coupled to the asset effectiveness evaluation module and to an asset decision system, wherein the recommendation engine is operable to accumulate demographic information associated with the determined effectiveness of the assets, to generate an anonymous user profile based on the accumulated demographic information and the associated effectiveness of the assets, and to recommend assets for insertion to the asset decision system based on the anonymous user profile, wherein the asset decision system uses the anonymous user profile to identify other users with similar demographic information to retrieve and rank the assets for insertion to VOD content selections by the other users.