Patent ID: 9483780
Filing Date: 2016-11-01
CPC Classification: G06Q

Claim Text:
1. A method for providing third-party content to a client device using integrated objects, the method comprising: receiving, at a real-time bidding system from an impression notification object executing on a client device, a notification of an available impression for presenting third-party content in a content item slot of an application executing on the client device, the impression notification object comprising a code snippet inserted into the program code for the application; auctioning the available impression to a plurality of third-party content servers and receiving a bid response from each of the plurality of third-party content servers, each bid response comprising an indication of a content requestor object that is installed on the client device, corresponding to a respective one of the plurality of third-party content servers, and is configured to request a third-party content item from the respective one of the plurality of third-party content servers, each of the plurality of third-party content servers operating independently of the real-time bidding system; identifying a winning bid response and the content requestor object indicated by the winning bid response; generating instructions for execution by the client device, the instructions causing the client device to execute the content requestor object indicated by the winning bid response to transmit a separate request for a third-party content item from a corresponding third-party content server to be displayed in the content slot of the application executing on the client device; and providing the generated instructions to the client device in response to the notification of the available impression.