Patent ID: 9519914
Filing Date: 2016-12-13
CPC Classification: G06Q

Claim Text:
1. A method, comprising: transmitting, from a logic circuit of an audience measurement entity and via a network, first instructions which, when executed by a client device, cause the client device to transmit a plurality of messages in response to corresponding presentations of portions of an item of media that is delivered to the client device via the network; receiving, at the logic circuit of the audience measurement entity and via the network, a first set of messages sent by the client device based on the first instructions, the messages in the first set respectively corresponding to presentations of different portions of a duration of the item of media at the client device; transmitting, from the logic circuit of the audience measurement entity and via the network, a second message to the client device in response to a beacon request sent by the client device or in response to one of the messages in the first set sent by the client device, the second message to cause the client device to transmit a third message to a database proprietor; determining, using the logic circuit of the audience measurement entity, a first one of the portions of the media that was presented at the client device based on a first one of the messages in the first set; obtaining, at the logic circuit of the audience measurement entity, demographic information associated with the client device, the demographic information being obtained based on the second message and the third message; determining, using the logic circuit of the audience measurement entity, a first demographic characteristic associated with one of the presentations corresponding to the first one of the portions of the media based on the messages in the first set and the demographic information; determining, using the logic circuit of the audience measurement entity, numbers of impressions for respective ones of the portions of the media based on the messages in the first set and fourth messages received from other client devices; and determining, using the logic circuit of the audience measurement entity, respective demographic characteristics corresponding to the impressions based on the first demographic characteristic, the messages in the first set, and the fourth messages.