Patent ID: 9277265
Filing Date: 2016-03-01
CPC Classification: H04N

Claim Text:
1. A computer-implemented method to calculate a panelist viewing probability, comprising: identifying, with a processor, a first set of households associated with a target set of categories that presented a first media having a first telecast delay; calculating, with the processor, first total tuning minutes and first total exposure minutes for the first set of households; identifying, with the processor, a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes; for each category in the second set of households, calculating, with the processor, a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes; and calculating, with the processor, the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion.