Patent ID: 9432714
Filing Date: 2016-08-30
CPC Classification: H04N

Claim Text:
1. A computer-implemented method for targeting advertisements to television media, the method comprising: receiving, by a server, information related to previous customers of at least one of a product and service, the information related to previous customers including a plurality of variables related to demographics; updating, by the server, customer records for the previous customers based on the received information related to previous customers; creating, by the server, a demographic profile for the at least one of the product and service from the customer records, the demographic profile comprising scored target demographics for the at least one of the product and service based at least in part on a combination of the plurality of variables related to demographics from the customer records; receiving media demographic profiles for a plurality of advertising media assets, the media demographic profiles being based on viewer demographic information; calculating similarity measures between the demographic profile for the at least one of the product and service and the plurality of media demographic profiles for the plurality of advertising media assets; and selecting an advertising media asset from the plurality of advertising media assets based on a calculated similarity measure between the demographic profile for the at least one of the product and service and a media demographic profile of the selected advertising media asset.