Patent ID: 9338499
Filing Date: 2016-05-10
CPC Classification: H04N

Claim Text:
1. A method for advertising in video productions, the method comprising: transmitting, from one or more servers, a video production to a video player, the transmitted video production (1) associated with one or more products or services displayed as part of the video production when the video production is displayed to a user and (2) having a plurality of predefined cue points, each of the pre-defined cue points representing a respective elapsed time of playback; wherein the video player is configured to display the video production; and wherein the video player is configured, in response to a triggering of at least one of the plurality of predefined cue points, to display in a time line of the video player at least one of: a visual calling cue point for an advertisement related to the one or more products or services and a visual representation of the advertisement being configured to, upon user interaction, display further information about the one or more products or services, the further information not previously displayed to the user during playback of the video production.