Patent ID: 9483659
Filing Date: 2016-11-01
CPC Classification: G06F,H04L

Claim Text:
1. A computer-implemented method comprising: providing a social networking interface of a social networking system for a user account via a user device to access one or more third-party applications or external websites to the social networking system, wherein the user device is logged into the social networking system as the user account, wherein the user account is identified in the social networking system via a user account identifier (UID), wherein the UID is associated with a fully identifying profile of the user account in the social networking system; generating a hashed identifier (hashed ID) according to a hash function based on at least the UID, wherein the hashed ID is different from the UID, is unique to the user account, and associated with at least a third-party system amongst the third-party applications or external websites; associating the hashed ID with a pseudonymous profile of the user account, wherein the pseudonymous profile includes a subset of information in the fully identifying profile corresponding to a level of privacy to provide to the third-party system, wherein the hashed ID is configured to provide the third-party system access to the pseudonymous profile from the social networking system; and providing, to the third-party system, the hashed ID to identify profile information in the pseudonymous profile for instant personalization targeting the user account.