Patent ID: 9485603
Filing Date: 2016-11-01
CPC Classification: H04W

Claim Text:
1. A communication system, comprising: a beacon module comprising an antenna, a beacon receiver, and a beacon transmitter, the beacon transmitter is configured to transmit, via the antenna, a customized beacon comprising at least (i) a data field indicating a formatting used in a payload portion of the customized beacon and (ii) dynamic payload data in the payload portion comprising data that is relevant to a current context of the beacon module, wherein a value of the data field varies to indicate a type of the dynamic payload data included in the customized beacon, wherein the beacon transmitter is configured to transmit the customized beacon using a communication protocol that transmits data at one or more radio frequencies greater than 1.5 GHz, wherein the communication protocol does not require pairing between the beacon transmitter and a user device receiving the customized beacon, wherein the beacon receiver is configured to receive a communication packet from the user device, the communication packet including information for changing a user experience, and wherein the beacon module is further configured to transmit a data message to an external computing device, the data message instructing the external computing device to change the user experience at a geographical location of the user device based on the information contained in the communication packet; and an application configured to execute on the user device, the application is configured to receive the customized beacon and instruct the user device to output a presentation based on the dynamic payload data.