Patent ID: 9317857
Filing Date: 2016-04-19
CPC Classification: G06F,G06Q

Claim Text:
1. A method for providing engagement enhancing content to a user without interfering with activities performed by the user at a website, the method comprising: receiving a first indication that the user is actively interacting with content at the website based on a combination score of one or more signals representing user actions satisfying a predefined threshold; suspending the provision of one or more engagement enhancing content to the user in response to receiving the indication, wherein the engagement enhancing content comprises additional content associated with activities performed with respect to the user by other users within the website and presented in the website as part of the content and is configured to encourage user interaction with the content at the website; receiving a second indication that the user is no longer actively interacting with content at the website; and resuming provision of the one or more engagement enhancing content to the user in response to receiving an indication of the second event, wherein the resuming causes the engagement enhancing content to be provided at the website.