Patent ID: 9262764
Filing Date: 2016-02-16
CPC Classification: G06Q

Claim Text:
1. A method of providing content, comprising: receiving, by a computing device, a request from a user device operated by a first user to display user information of a second user in a social network that enables the first user and the second user to interact with brands of interest, the first user having associated user information that includes a first brand profile, the first brand profile including a first plurality of brand objects selected by the first user based on an interest of the first user in brands that the first plurality of brand objects represent, and the user information of the second user including a second brand profile that includes a second plurality of brand objects selected by the second user based on an interest of the second user in brands that the second plurality of brand objects represent, each brand object including at least an image that is representative of a corresponding brand; mapping, by the computing device, the user information of the first user to at least the user information of the second user in a map; generating, by the computing device, a modified representation of received content based upon said mapping, the modified representation comprising a filtering of a brand profile selected from a group of brand profiles comprising the first brand profile and the second brand profile, the filtering based on a relationship between a category in the social network for the first user and the second user, the relationship obtained from the social network; and transmitting, by the computing device, the modified representation to the user device to enable display of the modified representation by the user device.