Patent ID: 9413794
Filing Date: 2016-08-09
CPC Classification: G06Q,H04L

Claim Text:
1. A computer-implemented method comprising: for each user identity within a set of multiple user identities of an electronic identity platform, extracting, from the electronic identity platform, data associated with the user identity within the electronic identity platform; receiving a request to filter the set of user identities based on a first value for a characteristic and a second value for the characteristic; based on the data associated with individual user identities extracted from the electronic identity platform, identifying a first subset of the user identities who have the first value for the characteristic and a second subset of the user identities who have the second value for the characteristic; receiving an indication of content to be delivered to the identified first subset of user identities who have the first value for the characteristic and to the identified second subset of user identities who have the second value for the characteristic; modifying the content based on the second value of the characteristic; and as a consequence of receiving the indication of content to be delivered to the identified first subset of user identities who have the first value for the characteristic and to the identified second subset of user identities who have the second value for the characteristic, delivering the content to at least some of the user identities within the identified first subset of user identities who have the first value for the characteristic and delivering the modified content to at least some of the user identities within the identified second subset of user identities who have the second value for the characteristic.