Patent ID: 9407940
Filing Date: 2016-08-02
CPC Classification: H04N

Claim Text:
1. A method of operating a media splicer, the method comprising: detecting an insertion point in a media stream and responsively requesting insertion content from a user advertisement content server for insertion into the media stream; if the user advertisement content server has user-targeted advertisement content available for a user, receiving the user-targeted advertisement content on a first insertion channel from the user advertisement content server as the insertion content for insertion into the media stream; if the user advertisement content server does not have the user-targeted advertisement content available, receiving first generic advertisement content on the first insertion channel from the user advertisement content server as the insertion content for insertion into the media stream, wherein the user advertisement content server is configured to receive the first generic advertisement content from a generic advertisement content server by joining a multicast address to which the generic advertisement content server transmits generic advertisement content; if the user advertisement content server does not respond to the request for the insertion content within a specified time period, joining the multicast address to receive second generic advertisement content on a second insertion channel from the generic advertisement content server as the insertion content for insertion into the media stream; and splicing the insertion content into the media stream at the insertion point and outputting the media stream with the insertion content spliced in for transmission to the user.