Patent ID: 9282066
Filing Date: 2016-03-08
CPC Classification: G06F,H04L

Claim Text:
1. A method for targeting a message response, the method comprising: a computer system determining, from an electronic message, a recipient and one or more keywords associated with the electronic message; the computer system calculating a recipient interest rating for the one or more keywords associated with the electronic message, wherein the recipient interest rating is based, at least in part, on observed recipient activity, an established recipient interest baseline, one or more positive indicators of interest, and one or more negative indicators of interest; the computer system, in response to a sender drafting a subsequent electronic message addressed to the recipient, comparing one or more rated keywords, including one or more keywords stored in association with the recipient, to a subject line and message content of the subsequent electronic message, wherein the one or more keywords stored in association with the recipient include one or more elements that interest the recipient as evidenced by the recipient interest rating; and the computer system suggesting one or more alternative subject lines incorporating at least one of the one or more rated keywords stored in association with the recipient, wherein suggesting the one or more alternative subject lines includes utilizing a predictive analytics system to determine a relative percentage increase in likelihood that the recipient will respond based on the one or more alternative subject lines, and further advising the sender of the relative percentage increase in such likelihood for each of the one or more alternative subject lines.