Patent ID: 9271024
Filing Date: 2016-02-23
CPC Classification: H04N

Claim Text:
1. A method comprising using a programmed hardware computer system to select a television advertisement to be directed to a set-top box, which television advertisement is selected based at least in part on profile information pertaining to a user or an online activity, wherein: (a) the profile information pertaining to the user or to the online activity derives from a user using a secondary online device having an association with the set-top box, (b) the association between the secondary online device and the set-top box is indicated by stored electronic indicia of a proxy location of the set-top box, (c) the proxy location of the set-top box is a location of a primary online device at a time when the primary online device has been estimated to have been at a geographic location shared with the set-top box, (d) in making the association, the computer system uses stored electronic indicia indicating that the secondary online device is estimated to have been at least transiently located at the proxy location of the set-top box, and (e)wherein at least one of the following conditions applies: