ExperienceData, Research Marketing Consultant,01 2019-01 2019Pfizer Columbus,OH,Https rpinsights.com, https rpmarketingco.com.Designing membership surveys and managing CRM databases for non-profit organization.Helping businesses with branding, communications, web design, and SEO.Programming websites and analytics for independent businesses.Creating new methodologies for qualitative research and innovation prototype testing.Reason for leaving Temporary self-employment.Sr. Manager,03 2018-12 2018Verizon Media (Former Oath) Waltham,MA,Member and Customer Insights.Built up new customer insights function, modeling it after industry best practices and own corporate experience.Set up voice of customer (VOC) customer experience dashboards for eCommerce, which included Net Promoter Score (NPS) and error rates.Contracted and onboarded online feedback platform vendor, Qualtrics, and managed session-recording partner, SessionCam.Identified weak points in the sales conversion online journey, including membership signup, shopping, payments.Tools used Session Cam and Google Analytics.Led competitive research in several categories tires, appliances, and electronics.Provided guidelines for improved search experience at BJs.com.Developed strategies for improved channel marketing, based on cost and conversion rates per category.Reason for leaving Family health matter Continued on Next Page.Strategic Marketing Consultant,12 2013-03 2017Cleveland Research Company Cleveland,OH,Conducted research to inform product strategy, CX, and brand health in 800 million business unit.Standardized Voice of Customer (VOC) steps for new product development throughout the organization, an effort yielding 10M in enterprise value.Set up and led customer experience (CX) measurement program globally, based on NPS methodology and leveraging Qualtrics.Led action planning sessions resulting in improved research ROI.Designed collaborative international research program to inform global product development strategy, helping integrate efforts and drive efficiencies.Championed research on new segments including consumers and small businesses.Adapted classic VOC methods for new agile product development frameworks.Assessed brand value in International markets, an effort that outlined path toward rebranding.Identified evolving technology platform trends for risk and fraud products, reducing risk in multimillion-dollar investments.Helped streamline new product pipeline, leading to improved resource allocation.Led research to inform M A, resulting in more balanced decision making and better enterprise value.Tested central U.S.Business model in international markets and helped create a blueprint for market-specific adjustments.Reason for leaving Business reorganization.Consumer Insights Manager,08 2013-12 2013DISNEY PARKS RESORTS City,STATE,ChinaInvestigated consumer travel-planning behavior in Chinese market.Managed International Disney Brands online communities and panels.Identified opportunities for educational programs creating 13 million in yearly revenue.Helped improve travel website through UX research and consumer decision making analysis.Consulted on design of gift shop and dining experiences valued at 180 million per year.Reason for leaving Department reorganization.Consumer Research Consultant,01 2002-07 2013UTILIS RESEARCH CONSULTING City,STATE,Led 130 consumer studies on attitudes, product adoption, advertising impact, and brand awareness for major national brands.Described consumer preferences for companies in several industries, including pharmaceuticals, retail, payments, mobile, and entertainment.Won contracts with major U.S.Brands and brand partners like Hall Partners, Harris Interactive, Ipsos, and McKinsey.Built and promoted business from the ground up.Developed and delivered presentations to audiences of 100 individuals.Reason for leaving Professional growth. EducationMaster of Business Administration (MBA) ,Expected in-University of Florida-Gainesville,FLGPA Status-Doctor of Philosophy (PhD) ,Expected in-Yale University-New Haven,CTGPA Status-Bachelor of Arts (BA) Psychology,Expected in-University of Puerto Rico-San Juan,PRGPA Status- SummaryCUSTOMER INSIGHTS INNOVATION, PRODUCT CUSTOMER EXPERIENCE RESEARCH Insights professional helping organizations identify new customer segments, develop new ideas, test new products, and improve customer experience. Corporate background in marketing, innovation, and product development. Within-industry experience eCommerce, information services, information technology, and retail. HighlightsAnalyticsCustomer InterviewsFocus Group ModerationMeeting FacilitationUXSurvey ResearchSkills SASSPSSRQualtrics VocalizeGoogle AnalyticsSessionCam TealeafMS Access Excel Word PowerPoint PublisherWordPress CPanelTableauSQLStreamline, Managing, SASAdvertising, Marketing, SpanishAgile, Market, SPSSBlueprint, Meeting Facilitation, SQLBranding, MS Access, StrategyChinese, Excel, SurveysCom, PowerPoint, TableauCompetitive research, Publisher, Web designContracts, Word, WebsiteConversion, Modeling, WebsitesCRM, EnterpriseDatabases, New product developmentDecision making, NextDesigning, PageECommerce, PortugueseEducational programs, PresentationsElectronics, Product developmentEnglish, ProfitFocus, ProgrammingFrench, Qualitative researchGoogle Analytics, RecordingUX, ResearchInnovation, RetailInvestments, Sales SkillsAnalyticsCCustomer InterviewsFFocus Group ModerationMMeeting FacilitationUUXSSurvey ResearchSkills SASSSPSSRRQQualtrics VocalizeGGoogle AnalyticsSSessionCam TealeafMMS Access Excel Word PowerPoint PublisherWWordPress CPanelTTableauSSQL,Streamline, advertising, agile, blueprint, branding, Chinese, com, competitive research, contracts, conversion, CRM, databases, decision making, Designing, eCommerce, educational programs, electronics, English, Focus, French, Google Analytics, UX, innovation, investments, managing, marketing, market, Meeting Facilitation, MS Access, Excel, PowerPoint, Publisher, Word, modeling, enterprise, new product development, Next, Page, Portuguese, presentations, product development, profit, Programming, qualitative research, recording, Research, retail, sales, SAS, Spanish, SPSS, SQL, strategy, surveys, Tableau, web design, website, websites  SEP  Business Analyst Location Remote.Duration 12 months.MOI Skype About the RoleThe Business Analyst will support a cross-functional project teams focused on driving the end-to-end digital product lifecycle for features and products to improve the overall online experience of residents and businesses in the State of Connecticut. The Business Analyst will support one or more teams by performing detailed requirements analysis, create and maintain relevant productproject documentation, and perform solution testing consistent with the goals and objectives of the Connecticut Digital Service. Experiences Required for This Role Requirements Analysis At least 5 years of experience and use cases with the following Evaluating business processes and user needs Anticipating requirements, uncovering areas for improvement, and developing and implementing solutions Effectively communicating your insights and plans to technical and non-technical audiences, including cross-functional team members, stakeholders, and management Prioritizing requirements based on product roadmap, business needs, and technical feasibility Ability to navigate complex stakeholder relationships, competing resources, and prioritiesRequirements Documentation At least 3 years of experience and use cases with the following Conducting meetings and presentations to share ideas and findings Documenting results of your requirements analysis in the format of user flows, system flows, system requirements, user stories, and user acceptance criteria Gathering, documenting, and reporting critical information from meetings with various stakeholdersUser Acceptance Testing At least 2 years of experience and use cases with the following Ensuring solutions meet business needs and requirements Performing user acceptance testing Classifying and documenting defects Digital Platforms, Tools and Discipline At least 2 years of experience and use cases with the following Working with enterprise scale digital platforms specializing in at least 3 omni-channel service delivery, web content management, customer relationship management, identity and data integration Establishing continuous improvementdelivery pipeline to continually improve products post-launch based on customer research and feedback Using of productivity, communication and analysis tools to manage iterative delivery, such as JIRAConfluence, Google Analytics, Git Repository, Microsoft Teams, Microsoft Office (Word, PowerPoint, Excel) Staying up to date on the latest process and IT advancements to automate and modernize systemsKnowledge, Skills, and AbilityBusiness Analysis Exceptional analytical and conceptual thinking skills The ability to influence and determine acceptable solutions with stakeholders Advanced technical and documentation skills Fundamental analytical and conceptual thinking skills Reporting and presenting A track record of following through on commitments Excellent planning, organizational, and time management skills A history of leading and supporting successful projectsPerformance in Complex Situations Communication and collaboration with state-wide partners Clearing challenges for team member Judgement fitting to the ever-changing environment Ability to juggle multiple project workstreams Service Design Team Building Supporting teammates skills and behaviors development and delivery A balance between strong domain expertise and flexibility Judgement in dealing effectively and diplomatically with all levels of government staff