Clue: Sting involving gin and rum drunk around Geordieland? (6,6)
Answer: GORDON SUMNER
Explanation: Definition: Sting
GORDON'S (brand of gin) + N.E. ("Geordieland" is in the north-east of England) in RUM* . The ~~stage~~ real name of musician Sting, who was born in Wallsend, making at least the "Geordie" part relevant – I don't know about the gin and rum