Clue: Fruit of month not entirely firm, having touch of tenderness (7)
Answer: APRICOT
Explanation: Definition: Fruit
 "Aril"(the 4th month in the calendar year) **minus ****its last letter**(not entirely) + CO(abbrev. for "company", a commercial firm) **plus**(having) **1st letter of**(touch of) "tenderness".