Clue: On-screen feature suggesting that Apple's ripping you off? (4)
Answer: ICON
Explanation: On-screen feature suggesting that Apple's ripping you off? (4)
**iCon **– if Apple were ripping you off (some may see that as a justified assertion!), then it would be an iCon, as Apple tend to put i in front of their products, such as iPad, iPod and iPhone.