Patent ID: 11861673
Assignee: NIKE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC A  G | IPC A  G

Claim 0:
1. A personalized shopping assistant system, comprising:
a Point of Sale based automated shopping assistant apparatus configured to generate a user shopping profile based on a capture of at least a part of a body of a user;
a shopping assistant server connected to a shopping assistant database and based in a communications cloud, wherein the shopping assistant server is configured to upload the user shopping profile to the shopping assistant database;
a mobile device application configured to the user shopping profile in a store using a mobile device of the user;
a plurality of product identifiers configured to enable the user to capture selected products using the mobile device application, wherein the plurality of product identifiers include scannable product data that is stored on the shopping assistant database;
a product selection module configured to interactively and selectably provide the user with automated product matching of one or more selected products in a store by using a matching algorithm to compare one or more parameters associated with the user shopping profile to one or more parameters of one or more products in the shopping assistance database to identify one or more matched products;
a digital avatar profile module configured to:
generate a personalized user avatar profile based on the user shopping profile and the capture of at least a part of the body of the user;
display one or more matched products on the personalized user avatar profile and a color heat map indicating one of a tightness, tension, or friction of the one or more matched products on the part of the body of the user;
receive feedback in connection with the personalized user avatar profile and color heat map; and
display one or more updated matched products on the personalized user avatar profile, wherein the one or more updated matched products are selected in accordance with the received feedback; and

a point of sale assistance device located at the Point of Sale and configured to:
prompt a sales associate at the Point of Sale to provide feedback in connection with the one or more matched products displayed on the personalized user avatar profile and the color heat map; and
transmit, to the mobile device, the feedback from the sales associate at the Point of Sale in connection with the one or more matched products displayed on the personalized user avatar profile and the color heat map.