Patent ID: 11968423
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 8:
9. At least one non-transitory computer-readable medium comprising instructions that, when executed, cause at least one processor of an access point device to perform operations comprising:
causing a media interface of the access point device to access media presented by a media presentation device at a monitored home site, the monitored site associated with a plurality of panelists;
causing a wireless communication interface of the access point device to provide a wireless network associated with the monitored site;
causing the wireless communication interface to access wireless network traffic of the wireless network;
generating a signature representative of a portion of media presented by a the media presentation device in the monitored home during a time period;
based on the signature obtaining identification information associated with the media;
determining, based on the accessed wireless network traffic, device identification information associated with one or more mobile devices that communicated over the wireless network during the time period, the one or more mobile devices associated with one or more panelists of the plurality of panelists;
based on the device identification information, determining a number of the panelists exposed to the media during the time period, and
adjusting the determined number of the panelists based on a probability factor corresponding to an expected audience demographic associated with the media.