Patent ID: 11968423
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 23:
24. The method of claim 22, wherein the monitored home is a first monitored site, the plurality of panelists is a first plurality of panelists, and the method further comprises:
obtaining additional media exposure information indicating, for each monitored site of a plurality of second monitored sites having respective second pluralities of panelists, which panelists of the plurality of second monitored homes were exposed to the media;
determining first demographic data for the first plurality of panelists of the first monitored site and second demographic data for the respective second pluralities of panelists of the plurality of second monitored homes that were exposed to the media; and
determining a demographic composition of an audience for the media based on the first demographic data and the second demographic data.