Patent ID: 11921800
Assignee: XAD, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method for segmenting mobile entities, comprising:
at one or more computer systems coupled to a packet-based network and including or having access to electronic storage media storing therein events associated with mobile entities communicating with the packet-based network using signals, each of the events having one or more features;
determining, for a mobile segment, a plurality of feature gains corresponding, respectively, to a plurality of features related to the mobile segment, wherein a respective feature gain corresponding to a respective feature is related to a respective first probability of finding the respective feature in any of a set of events associated with mobile entities in a first set of mobile entities and a respective second probability of finding the respective feature in any of a set of events associated with mobile entities in a second set of mobile entities;
assigning weights to the plurality of features, wherein the plurality of features include location features corresponding to geo-fences, the location features including one or more first location features each corresponding to at least one geo-fence of a first type, and one or more second location features each corresponding to at least one geo-fence of a second type, and wherein each of the one or more first location features is assigned a weight that is greater than a weight assigned to any of the one or more second location features; and
ranking a plurality of mobile entities to determine a set of mobile entities for the mobile segment, including determining a respective relevance measure for a respective mobile entity based on a plurality of factors, the plurality of factors including the plurality of feature gains, the weights assigned to the plurality of features, and for each particular feature of the plurality of features, frequency of events associated with the respective mobile entity and having the particular feature.