Patent ID: 11885147
Assignee: DOLBY LABORATORIES LICENSING CORPORATION
Field: Civil engineering (Other fields)
Classification: CPC A  E  G | IPC E  G

Claim 0:
1. A method, comprising:
providing a theater having an entrance, an auditorium having seating and a main screen for displaying primary content, and a corridor connecting said auditorium to the entrance;
displaying secondary content on at least one wall of the corridor;
receiving input from a patron located in the corridor;
altering the displayed secondary content based on the received data, wherein altering the displayed secondary content based on the received data comprises displaying patron-interactive secondary content;
determining, based on inputs from at least one sensor, that a number of patrons simultaneously traversing the corridor is at least equal to a predetermined threshold; and
switching from displaying the patron-interactive secondary content to displaying non-patron-interactive secondary content on the at least one wall of the corridor based at least in part on the determination that the number of patrons simultaneously traversing the corridor is at least equal to a predetermined threshold.