Patent ID: 11872490
Assignee: ARISTOCRAT TECHNOLOGIES, INC.
Field: Control (Instruments)
Classification: CPC A  G | IPC A  G

Claim 14:
15. A method comprising:
displaying, by a display unit of an electronic gaming machine, graphical game information of a game in accordance with a set of game rules for the game stored on a data storage unit of the electronic gaming machine;
receiving player input from the player at a player interface unit of the electronic gaming machine, the player input being for control of the game or control of a payment mechanism of the electronic gaming machine;
collecting, by a data capture unit of the electronic gaming machine, physiological player data from the player interface unit of the electronic gaming machine when the player touches the player interface unit to control the game or the payment mechanism, the physiological player data being representative of a physiological characteristic of the player;
determining, by a processing unit of the electronic gaming machine, an advertising preference of the player based on the physiological player data;
selecting, by the processing device, a particular advertisement, from a plurality of available advertisements, based on the advertising preference; and
modifying, by the processing device, the graphical game information of the game displayed by the display unit to display the particular advertisement that was selected.