Patent ID: 11928712
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A non-transitory machine-readable medium storing instructions that, when executed by a computing system, causes the computing system to perform a method for allocation-free control of online campaigns for distributing online content, the method including:
generating one or more control signals, the one or more control signals including a revenue control signal and a cost per event (CPX) control signal;
generating a price control signal as a smaller of the CPX control signal and the revenue control signal;
transmitting a single control signal consisting of the generated price control signal to a bid generator; and
calculating, by the bid generator, a bid for one or more impressions based on the single control signal,
wherein an amount of change in the revenue control signal between a first time sample and a second time sample is bound by one or more configurable parameters.