Patent ID: 11972453
Assignee: CHEIL COMMUNICATIONS INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. An operation method of a system comprising an advertisement mediating system and a first electronic device, comprising:
receiving, from a second electronic device providing content, content information about the content for execution by the first electronic device into which advertisements are insertable and display area information about display areas included in the content for displaying the advertisements, by the advertisement mediating system;
transmitting, to one or more third electronic devices, the content information and the display area information, by the advertisement mediating system;
receiving, from the one or more third devices, requests for identifications and conditions of one or more advertisements, by the advertisement mediating system;
based on the requests, selecting, from among the one or more advertisements, first advertisements to be inserted into the display areas included in the content, by the advertisement mediating system;
receiving the selected first advertisements, by the advertisement mediating system;
executing the content, by the first electronic device,
transmitting the request for the advertisement to the advertisement mediating system, by electronic device;
receive a request for an advertisement for a display area transmitted over a communication network from the first electronic device currently executing the content by the advertisement mediating system;
based on identifying one of the first advertisements for responding to the request, transmitting, as the requested advertisement, the identified first advertisement to the first electronic device over the communication network for display in the display area, by the advertisement mediating system;
based on identifying no one of the first advertisements for responding to the request, by the advertisement mediating system:
transmitting a request to an external advertisement server requesting to transmit to the advertisement mediating system an advertisement to be inserted into the display area, the request including the content information and the display area information, wherein a second advertisement to be inserted into the display area being determined by the external advertisement server,
receiving, from the external advertisement server, the second advertisement to be inserted into the display area, and
transmitting, as the requested advertisement, the second advertisement to the first electronic device over the communication network for display in the display area,

receiving the requested advertisement from the advertisement mediating system, by the first electronic device;
inserting the requested advertisement into the content, by the first electronic device;
generating the exposure information, by the first electronic device, the exposure information being indicative of exposure of the requested advertisement in the display area at a time during the executing of the content by the first electronic device and being based on at least one of a size of the requested advertisement displayed in the display area being equal to or larger than a preset size value when the content is executed by the first electronic device, no object obstructing the requested advertisement displayed in the display area within a line of sight of a viewing angle of the requested advertisement when the content is executed by the first electronic device, or an inclination of the requested advertisement displayed in the display area being less than a preset inclination angle when the content is executed by the first electronic device;
transmitting the exposure information to the advertisement mediating system, by the first electronic device;
receiving from the first electronic device, by the advertisement mediating system, exposure information for the requested advertisement about whether the requested advertisement is validity exposed when the requested advertisement is displayed in the display area during the executing of the content by the first electronic device;
determining a payment amount for the requested advertisement based on the exposure information, by the advertisement mediating system; and
requesting one of the one or more third electronic devices corresponding to the requested advertisement to pay the determined payment amount, and
paying an advertising commission determined based on the determined payment amount to the second device.