Patent ID: 11943511
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method comprising:
determining a time of a particular scene of a media asset currently being played, wherein the media asset comprises a plurality of scenes;
identifying metadata of the media asset corresponding to the time of the particular scene;
identifying supplemental content relevant to the metadata of the particular scene;
determining whether the particular scene comprises a climax of the media asset based on the metadata of the particular scene;
in response to determining that the particular scene is the climax of the media asset:
(i) delaying generating for display the identified supplemental content relevant to the metadata of the particular scene while the particular scene is currently being played;
(ii) determining that the particular scene of the plurality of scenes of the media asset has concluded; and
(iii) in response to determining that the particular scene of the plurality of scenes of the media asset has concluded, generating for display the identified supplemental content relevant to the metadata of the particular scene.