Patent ID: 11887133
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 18:
19. The audience measurement system of claim 1, wherein generating viewer assignment model based on the respective media viewing attributes comprises:
retrieving census data stored in an exposure database accessible to the audience measurement system;
selecting a portion of the census data for use as one or more training datasets;
selecting one or more media viewing attributes of the respective media viewing attributes that correspond to the selected portion of the census data; and
generating the viewer assignment model using the selected one or more viewing attributes and the one or more training datasets, the viewer assignment model to predict probabilities that audience members associated with the selected one or more media viewing attributes viewed media without using data that explicitly identifies which audience member of a given panelist household is viewing that media.