Patent ID: 11909988
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 9:
10. A system comprising:
control circuitry configured to:
access user preference information to identify a preferred team;
determine a preferred color based on the preferred team;
access a content item comprising a plurality of frames for transmission to a device associated with a user profile;
analyze a frame of the plurality of frames to identify:
(a) a first portion of the frame that include the preferred color identified by assessing the user preference information, and
(b) a second portion of the frame that does not include the preferred color;

encode the frame by allocating a higher number of bits to the first portion of the frame that includes the preferred color and a lower number of bits to the second portion of the frame that does not include the preferred color; and

communication circuitry configured to:
transmit the encoded frame for display to the device associated with the user profile.