Patent ID: 11941665
Assignee: WIDEORBIT LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 23:
24. A method to automate advertisement placement in linear mediacasts, the method comprising:
storing, in at least one non-transitory processor-readable storage medium, an inventory of advertisement placement opportunities to place advertisements in at least one of a number of linear mediacasts for each of a plurality of mediacast content providers that transmit the mediacasts to a plurality of media consumers, each of the advertisement placement opportunities represented in a canonical form that specifies at least a respective period of time of the advertisement placement opportunity during a mediacast day of the mediacast content provider, wherein the mediacast day includes a plurality of canonical inventory units that each includes at least two non-sequential time slots for advertisement placement opportunities that share a unique channel, market, and period of time;
sending, via a real-time bidding interface implemented by at least one processor communicatively coupled to the at least one non-transitory processor-readable storage medium, requests for the real-time bids for each of the plurality of canonical inventory units of the advertisement placement opportunities to the advertisers via at least one data communication channel;
responsive to sending the requests, receiving, by the at least one processor via the real-time bidding interface, the real-time bids for the advertisement placement opportunities associated with the plurality of canonical inventory units from one or more advertisers via the at least one data communication channel, wherein each real-time bid is for a particular canonical inventory unit without selecting a particular time slot from the at least two non-sequential time slots in that particular canonical inventory unit; and
responsive to receiving the real-time bids for the advertisement placement opportunities, generating and causing presentation of a color-coded heat map reflecting the real-time bids through at least a variance in at least shades of color that represent at least an uplift amount indicating a price difference between (a) a submitted offer corresponding to at least one of the real-time bids and (b) one or more advertisement spots sold through another sales channel, portioned in accordance with the plurality of canonical inventory units, wherein a darker shade of color corresponds to a higher uplift amount, wherein the submitted offer corresponding to at the least one of the real-time bids has a higher price or equal price to the one or more advertisement spots sold through another sales channel;
wherein, for each of the mediacast content provider, the at least one processor implements the real-time bidding interface to send the requests for the real-time bids for each of the advertisement placement opportunities for periods of time which span an entire mediacast period of time for the mediacast content provider;
wherein the mediacast period of time for the mediacast content provider includes a plurality of consecutive mediacast days beginning on a day which is after the day on which the requests for the real-time bids are sent to the advertisers.