Patent ID: 11962824
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 12:
13. At least one non-transitory computer readable storage medium comprising instruction that, when executed, cause processor circuitry to at least:
generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and accessed on a first website exclusive of a second website;
generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and the second website;
compare the first audience size to the second audience size;
reduce the first audience size based on the second audience size in response to the first audience size being greater than the second audience size; and
determine a total audience size for the media accessed by devices of the first media platform based on the first audience size and the second audience size.