Patent ID: 11962824
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 18:
19. An apparatus comprising:
at least one memory;
instructions; and
processor circuitry to execute the instructions to:
generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and accessed on a first web site exclusive of a second web site;
generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first web site and the second web site;
compare the first audience size to the second audience size;
reduce the first audience size based on the second audience size in response to the first audience size being greater than the second audience size; and
determine a total audience size for the media accessed by devices of the first media platform based on the first audience size and the second audience size.