Patent ID: 11924486
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G  Y | IPC G  H

Claim 0:
1. An apparatus comprising:
memory;
computer readable instructions; and
at least one processor to execute the computer readable instructions to at least:
cause meter software to be provided to a compute device, the meter software executable by the compute device to monitor use of the compute device in association with a presentation of media, the at least one processor to cause the meter software to be provided to the compute device by causing a message to be sent to the compute device, and conditioning download of the meter software to the compute device on receipt of a response to the message;
obtain demographic data of a user associated with the compute device, the demographic data from a source different from the compute device;
obtain meter data from the compute device, the meter data generated by the meter software; and
associate the meter data with the demographic data.