Patent ID: 11900482
Assignee: PINTEREST, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. A computer-implemented method, comprising:
determining that a content item was posted to a social networking service by a first user of the social networking service;
determining that the content item was re-posted to the social networking service by a second user of the social networking service;
determining, using a first trained machine learning model, a first user engagement score associated with the first user and the re-posting of the content item, the first user engagement score being based at least in part on a user history associated with the first user and being representative of a likelihood of increasing engagement of the first user with the social networking service;
determining that the first user engagement score associated with the first user and the content item exceeds a threshold;
generating, for the first user, a communication to be sent to the first user;
transmitting the communication to the first user;
obtaining activity associated with the first user in response to the communication; and
updating, based at least in part on the activity, the first trained machine learning model.