Patent ID: 11924508
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 14:
15. A method comprising:
detecting, by executing an instruction with processor circuitry of a media device, a first code embedded in a portion of a video stream of media, the first code to be detected in response to the portion being presented by the media device during an ongoing presentation of the media, the first code to reference first audience measurement data to identify the media;
after detection of the first code and during the ongoing presentation of the media, providing, by executing an instruction with the media device, a prompt for display via the media device, the prompt to request input of second audience measurement data, the prompt including a second code different than the first code, the second code based on the first code; and
transmitting at least one of the first audience measurement data or the second audience measurement data to a remote data processing facility.