Patent ID: 11870912
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 7:
8. A method for measuring audience exposure to online media by leveraging user information stored by a database proprietor without compromising privacy of users exposed to the online media, the method comprising:
obtaining, by a computing system, first media exposure data indicative of presentation of the online media on a first mobile device, the first media exposure data including a media identifier of the online media, the online media received by the first mobile device via a first network communication;
obtaining, by the computing system, second media exposure data indicative of presentation of the online media on a second mobile device, the online media received by the second mobile device via a second network communication;
requesting, by the computing system from the database proprietor, user information for the first mobile device and the second mobile device by sending one or more network communications from a server of the computing system to the database proprietor, the one or more network communications including a first encrypted identifier associated with the first mobile device and a second encrypted identifier associated with the second mobile device;
based on the requesting, receiving, by the computing system from the database proprietor, first user information corresponding to the first mobile device and second user information corresponding to the second mobile device;
associating, by the computing system, the first user information corresponding to the first mobile device with the first media exposure data;
associating, by the computing system, the second user information corresponding to the second mobile device with the second media exposure data; and
determining, by the computing system, a demographics-based audience exposure measurement for the online media using the first user information and the second user information.