Patent ID: 11947897
Assignee: YAHOO AD TECH LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method comprising:
analyzing, by a server processor, a website to determine updated content;
based on determining updated content, parsing, by the server processor, the website to identify one or more keywords associated with the updated content of the website;
storing, at a database, the identified one or more keywords for the website;
upon receiving a request for a webpage of the website, determining one or more keywords of the webpage by identifying words on the webpage that are also stored as keywords for the website;
creating a first link for a first keyword of the one or more keywords of the webpage, the first link providing access to a first video content, and wherein the first link is dynamically determined, by a yield optimization algorithm, based on a first criteria;
based on receiving indication of a first interaction with the first link, transmitting the first video content to the user computing device for display on the webpage;
updating the first link to provide access to a second video content, the second video content being different from the first video content; and
based on receiving indication of a second interaction with the first link, transmitting the second video content to the user computing device for display on the webpage, wherein the second video content is dynamically prioritized over the first video content based on a second criteria determined by the yield optimization algorithm.