Patent ID: 11882240
Assignee: PAYPAL, INC.
Field: Telecommunications (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A web server system, comprising:
a non-transitory memory; and
one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the web server system to perform operations comprising:
determining first user interaction data associated with one or more first interactions of a first user with one or more webpages of a website associated with a first platform and displayed on a first user device;
accessing a transaction record associated with the first user, wherein the transaction record represents one or more transactions conducted by the first user with an interface associated with a second platform different from the first platform;
determining, based on the transaction record associated with the first user, that a period of time exceeding a threshold has passed since the first user requested an item through the web server system;
determining a likelihood of the first user initiating a communication session with an agent associated with the web server system based on the first user interaction data and the determining that the period of time exceeding the threshold has passed since the first user requested the item;
in response to determining that the likelihood exceeds a threshold, determining a website feature that addresses a delivery of the requested item based on second user interaction data associated with one or more second interactions of a second user of a second user device with the one or more webpages associated with the first platform;
generating a customized website for the first user based on incorporating the website feature into the website associated with the first platform; and
providing the generated customized website for display on the first user device.