Patent ID: 11908003
Assignee: CAPITAL ONE SERVICES, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A system for personalizing a visitor experience of an electronic store, comprising:
at least one processor; and
at least one memory operatively connected to the processor and storing instructions executable by the processor to perform operations, including:
receiving an indication that a visitor has accessed the electronic store via a user device;
generating tracking data indicative of interactions of the visitor with the electronic store via the user device, wherein the interactions of the visitor include a mouse movement, a mouse hover, a click, a selection, a view of a website page or portion of the electronic store, a search, combinations thereof or patterns formed thereby;
inputting the tracking data into a customer interaction model, and determining, by using the tracking data with the customer interaction model, whether the visitor is in a browsing stage or in a purchasing stage, wherein the customer interaction model has been trained only using training tracking data from one or more individuals other than the visitor that is for interactions that occurred prior to a point in time at which the one or more individuals obtained a prequalification; and
altering the electronic store based on the determination by one or more of adding, removing, rearranging, re-coloring, highlighting, or de-emphasizing one or more interactive features displayed on a user interface of the electronic store, the one or more interactive features including a selectable element that is operable to one or more of: accept or reject a product recommendation; or cause the user device to navigate to a resource for obtaining a pre-qualification, financial information, or an electronic offer on the electronic store for purchase of a product.