Patent ID: 11948170
Assignee: AMAZON TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 5:
6. A system comprising:
memory configured to store computer-executable instructions, and
at least one computer processor configured to access memory and execute the computer-executable instructions to:
present a user interface, wherein the user interface comprises:
a first user interface element allowing a user to select from a plurality of selectable radii;
a second user interface element allowing the user to select from a plurality of selectable distance types that includes one or more of Euclidian distance, driving distance or Manhattan distance;
a third user interface element allowing the user to select one or more selectable digital out of home (DOOH) spaces from a plurality of selectable DOOH spaces; and
a fourth user interface element, determined based at least in part on the first user interface element, the second user interface element, and the third user interface element;

determine a first attribute corresponding to a first consumer, wherein the first attribute is associated with an online shopping activity that includes a shipping address;
determine a first segment corresponding to the first attribute and including the first consumer;
determine a first advertising space and a second advertisement space in a first area, wherein the first advertising space is a DOOH space of the plurality of selectable DOOH spaces, wherein the first area is based on a first radius and a first distance type, and the first distance type is selectable via the user interfaces form one or more of Euclidian distance, driving distance or Manhattan distance;
determine a first segment of consumers having one or more common attributes, a first attribute of the one or more common attributes being respective shipping addresses associated with online shopping activity and within the first area;
determine a first real-time estimate of impressions by consumers in the first segment for the first advertising space;
determine a second real-time estimate of impressions by second consumers in a second segment for the first advertising space;
determine that the highest estimated impressions for the first advertising space include the first and second real-time estimates;
present, by the fourth user interface element of the user interface, the highest estimated impressions for the first advertising space;
determine that the first real-time estimate of impressions for the first advertising space satisfies a first value;
determine a first advertisement corresponding to the first segment;
determine to submit the first advertisement for the first advertising space to an advertisement exchange based on the estimate of impressions satisfying the first value; and
send information corresponding to the first advertisement to an advertisement exchange.