Patent ID: 11877028
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 0:
1. An apparatus comprising:
at least one non-transitory computer readable storage medium to store machine readable instructions; and
at least one processor to execute the machine readable instructions to at least:
identify, based on first timestamps associated with identifying information of media, a first time for when streaming of the media started and a second time for when streaming of the media stopped;
associate, based on the first timestamps and second timestamps included with network traffic data, a first entry of the network traffic data with the first time;
associate, based on the first timestamps and the second timestamps, a second entry of the network traffic data with the second time; and
generate a profile for the media based on at least some entries of the network traffic data that occurred between the first entry and the second entry.