Patent ID: 11928706
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system comprising:
a non-transitory memory; and
one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
detecting, via a first application programming interface (API) of an electronic transaction processing platform associated with the system, a transaction processed with an online merchant using an account of a user using the electronic transaction processing platform, wherein the electronic transaction processing platform provides a data feed of the user via the electronic transaction processing platform;
generating, based on the transaction, a transaction share code associated with the user and at least one of the online merchant or an item associated with the transaction;
posting a data post including the transaction share code to the data feed, wherein the data feed exposes the data post to users of other accounts via the electronic transaction processing platform;
executing, via the first API using an API integration between the electronic transaction processing platform and a computing service associated with the system that hosts the data feed to one or more other users, an API call for a data request of an interaction performed via the data feed with the data post or the transaction share code;
determining, via the API integration based on the API call, a user activity associated with the interaction with the data post or the transaction share code;
performing, using a computational platform comprising a machine learning (ML) model having nodes trained for user interest prediction using training data for an output classification at an output layer, a predictive decision-making for the output classification of a first benefit for the user based on the user activity;
determining, from the computational platform, the first benefit to provide to the user based on the output classification; and
providing the first benefit to the user in association with the account or the data feed.