Patent ID: 11930085
Assignee: BRANCH METRICS, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method comprising:
generating, at a computing device, a first data object that includes a first device identifier (ID) and web browser metadata that are associated with selection of a website link in a web browser application on a user device;
generating, at the computing device, a second data object that includes a second device ID and device metadata that are associated with an installed application on the user device, wherein the second data object is associated with an application open event generated by the installed application in response to opening of the installed application;
determining, at the computing device, a matching score based on the web browser metadata and the device metadata, wherein the matching score indicates that the first device ID and the second device ID are likely associated with the user device;
storing the matching score at the computing device;
receiving, at the computing device, web event data from the user device, the web event data generated in response to a user browser action on the web browser application, wherein the web event data includes the first device ID;
receiving, at the computing device, app event data generated by the installed application, wherein the app event data includes the second device ID, and wherein the app event data indicates that a partner-defined action has been performed by a user in the installed application;
attributing the partner-defined action to the user browser action in response to receiving the app event data and determining the stored matching score indicates that the first and second device IDs are likely associated with the user device; and
transmitting attribution data to a partner computing device, the attribution data indicating that the partner-defined action is attributed to the user browser action.