Patent ID: 11935081
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A method comprising:
determining, by executing an instruction with a processor, a first probability of presence based on a first demographic impression, a non-demographic impression, and a shared data item, the first demographic impression logged by a database proprietor for a first device, the non-demographic impression logged for a second device, the shared data item provided by the first device, the first probability of presence indicative of a likelihood that a user of the first device corresponds to the non-demographic impression;
increasing, by executing an instruction with the processor, the first probability of presence from a baseline probability of presence based on a first day of the first demographic impression matching a second day of the non-demographic impression, the baseline probability of presence based on a quantity of members of a household;
presenting, via a display, the first probability of presence as corresponding to the non-demographic impression based on comparisons of the first probability of presence and second probabilities of presence to a threshold, the comparisons being after the first probability of presence is increased based on the first day matching the second day, the second probabilities of presence corresponding to the members of the household, the first and second devices pertaining to the household;
converting, by executing an instruction with the processor, the non-demographic impression to a second demographic impression based on the first and second probabilities of presence; and
logging, by executing an instruction with the processor, the second demographic impression.