Patent ID: 11968423
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. An access point device comprising:
a media interface configured to couple to a media presentation device at a monitored site, the media interface to access media presented by the media presentation device, the monitored site associated with a plurality of panelists;
a wireless communication interface configured to:
provide a wireless network associated with the monitored site; and
access wireless network traffic of the wireless network;

a non-transitory computer readable medium storing machine readable instructions; and
at least one processor configured to execute machine readable instructions to perform operations comprising:
generating a signature representative of a portion of media presented by a media presentation device during a time period;
based on the signature obtaining media identification information associated with the media;
determining, based on the accessed wireless network traffic, device identification information associated with one or more mobile devices that communicated over the wireless network during the time period, the one or more mobile devices associated with one or more panelists of the plurality of panelists;
based on the device identification information, determining a number of the panelists exposed to the media during the time period; and
adjusting the determined number of the panelists based on a probability factor corresponding to an expected audience demographic associated with the media.