Patent ID: 11887370
Assignee: SNAP INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method for tracking of digital memes, the method comprising:
monitoring a plurality of sources of digital visual content comprising a visual moment and a caption;
comparing an instance of digital visual content to a digital meme;
provided the instance of digital visual content satisfies a similarity threshold, identifying the instance of digital visual content as an instance of the digital meme;
determining whether the instance of the digital meme is identical to an existing iteration of the digital meme based on a comparison between a caption of the existing iteration of the digital meme and a caption of the instance of the digital meme;
provided the instance of the digital meme is not identical to an existing iteration of the digital meme based on the instance of the digital meme including a different caption from the existing iteration of the digital meme, tracking the instance of the digital meme as a new iteration of the digital meme; and
provided the instance of the digital meme is identical to an existing iteration of the digital meme based on the instance of the digital meme including the same caption as the existing iteration of the digital meme, tracking the instance of the digital meme as another instance of the existing iteration of the digital meme.