Patent ID: 11922439
Assignee: TRUECAR, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for identifying consumer items more likely to be selected by a user as a next hop in a search path, the search path comprising a sequence of items which are viewed by the user, the method comprising:
in a computer having a processor and a memory, wherein the computer is communicatively connected to a computing device;
generating an interface which is presented to the user via the computing device;
maintaining probability metrics corresponding to each pair of items in a plurality of items, the probability metrics representing historical online search behavior of a plurality of users, the probability metrics indicating for each the pair of items a corresponding similarity of features across multiple dimensions, each dimension corresponding to a particular feature;
assigning a weight to each of the features;
determining, responsive to the user viewing a baseline item via the interface on the computing device, for each individual item of the plurality of items, a probability that the user will select the individual item as the next hop in the search path, wherein the probability is determined based on the probability metrics corresponding to the pair of items including the baseline item and the individual item;
updating the interface running on the computing device, wherein the updated interface presents to the user at least a portion of the plurality of items ranked according to the probabilities; and
in response to the user selecting one of the presented portion of the plurality of items, updating one or more of the weights assigned to the features based on feature similarities between the baseline item and the selected one of the presented portion of the plurality of items.