Patent ID: 11861655
Assignee: KAKAO CORP.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 13:
14. A conversion tracking apparatus comprising:
at least one processor, the processor configured to:
generate, in response to selection of an advertisement of an advertiser through a first application installed on a first user terminal, a click log comprising a first advertiser identifier of the advertiser and a first user identifier corresponding to the first user terminal;
generate, in response to reading of an informational message through a second application installed on a second user terminal, a conversion log comprising a second advertiser identifier corresponding to a sender of the informational message and a second user identifier corresponding to the second user terminal, wherein the conversion log further comprises information obtained from the informational message, the information comprising at least one of:
a price, the second advertiser identifier, the second user identifier, and an event identifier;
a currency, the second advertiser identifier, the second user identifier, and an event identifier; and
an internet protocol address, the second advertiser identifier, the second user identifier, and an event identifier;

track whether a conversion event occurs due to the advertisement by mapping the click log and the conversion log, wherein mapping the click log and the conversion log comprises:
determining that the first advertiser identifier in the click log and the second advertiser identifier in the conversion log indicate a same advertiser;
determining that the first user identifier in the click log and the second user identifier in the conversion log indicate a same user; and
generating a pair of the click log and the conversion log based on a determination that the first advertiser identifier and the second advertiser indicate the same advertiser and a determination that the first user identifier and the second user indicate the same user;

wherein tracking whether the conversion event occurs due to the advertisement comprises:
generating conversion information based on information included in the pair of the click log and the conversion log; and
obtaining, based on a result of mapping the click log and the conversion log, conversion information corresponding to the advertiser;

wherein a result of mapping the click log and the conversion log comprises information on a conversion type obtained based on information on a click time point included in the click log and information on a conversion time point included in the conversion log, wherein the conversion type comprises one of a direct conversion type or an indirect conversion type determined according to an elapsed amount of time between the click time point and the conversion time point, wherein, when an elapsed amount of time between the click time point and the conversion time point is within a first period, the conversion type is classified as a direct conversion type, and wherein, when the elapsed amount of time between the click time point and the conversion time point is after the first period and within a second period longer than the first period, the conversion type is classified as an indirect conversion type;
a memory configured to store the click log, the conversion log, and a result of mapping the click log and the conversion log;
wherein the second application comprises an instant messenger application and the first application comprises an application different from the instant messenger application; and
wherein the first application provides the advertisement in linkage with a messaging server of the second application.