Patent ID: 11861660
Assignee: VUNGLE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 6:
7. A machine-accessible non-transitory medium containing executable computer program instructions which when executed by an ad server cause the ad server to perform a method, the method for providing an improved adaptive user experience comprising:
receiving, with the ad server, an ad request from a wireless device upon initiation of a software application on the wireless device;
processing, with the ad server, the ad request to determine an ad format and timing placement of at least one video ad or interstitial ad having a video ad option based on information contained in the ad request;
determining, with the ad server, placement assets including an application identification matching, ad format, and placement timing that correspond to placement information of the ad request when the placement settings of the ad server match the ad placement referenced by the placement information in the ad request; and
providing custom scripting for creating and editing ad formats including frame type, colors, images, and volume options including mute, unmute, and partial volume for in-app video ads to be displayed on the wireless device of a targeted user segment based on a screen orientation of a display of the wireless device.