Patent ID: 11909988
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A method comprising:
accessing user preference information to identify a preferred team;
determining a preferred color based on the preferred team;
accessing, by a server, a content item comprising a plurality of frames for transmission to a device associated with a user profile;
analyzing, by the server, a frame of the plurality of frames to identify:
(a) a first portion of the frame that includes the preferred color identified by assessing the user preference information, and
(b) a second portion of the frame that does not include the preferred color;

encoding, by the server, the frame by allocating a higher number of bits to the first portion of the frame that includes the preferred color and a lower number of bits to the second portion of the frame that does not include the preferred color; and
transmitting, by the server, the encoded frame for display to the device associated with the user profile.