Patent ID: 11881956
Assignee: FABZING PTY LTD.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A system adapted to provide a connection from a portable physical object to a network location, wherein the portable physical object includes an associated readable code, the system comprising:
at least one portable computing device adapted to read the code and adapted to connect to the network location, and
a server associated with the network location,
wherein the code, when read by the at least one portable computing device, defines a link to the network location,
wherein a plurality of viewer groups are predefined for the code, each of the at least one portable computing device being associated with at least one of the plurality of viewer groups, the server is adapted to selectively provide one of a plurality of different communications defined for the code to the at least one portable computing device, at least some of the plurality of different communications containing information specific to the portable physical object, and at least some of the plurality of communications being associated with at least some of the plurality of viewer groups,
wherein a selected communication of the plurality of different communications associated with a selected viewer group of the plurality of viewer groups is transmitted to a selected portable computing device of the at least one portable computing device, if the selected portable computing device is associated with the selected viewer group;
wherein additional material may be added to the server, so as to personalise or augment one or more of the plurality of different communications specific to the at least one portable physical object, wherein the one or more of the plurality of different communications augmented by the additional material is associated with certain of the plurality of viewer groups; and
wherein the portable physical object is one or more of a fashion item, collectable, art object, limited edition or other specialised item, and reading the code by the at least one portable computing device allows access to information to assist in authenticating the portable physical object.