Patent ID: 11907964
Assignee: ACXIOM LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 6:
7. A system useful for generating consumer propensity information, the system comprising:
a. a plurality of consumer machines connected to a network, each of the plurality of consumer machines configured to derive consumer data points associated with a plurality of consumers;
b. a predictive segmentation machine in communication with the plurality of consumer machines over the network, the predictive segmentation machine comprising:
i. a data layer executing instructions that cause the machine to:
A. receive a plurality of input messages comprising at least a portion of the consumer data points derived by the plurality of consumer machines;
B. read from the plurality of input messages the consumer input data points; and
C. append to each of the consumer input data points one of a number of predictive segmentation attributes thereby creating a plurality of different combinations of consumer-attribute pairs;

ii. a platform layer executing instructions that cause the machine to:
A. generate a summary matrix, wherein generating the summary matrix comprises counting an amount of each consumer-attribute pair combination;
B. convert each of the counts of consumer-attribute pair combinations to a statistical metric relaying propensity information;
C. construct an insight graph displaying the propensity information; and

iii. a client layer configured executing instructions that cause the machine to perform at least one of the following result relaying tasks:
A. transmit the insight graph to a user interface at a client machine for displaying the insight graph at a client location;
B. append the propensity information to data housed at a client database; and
C. match the propensity information to a matching universe to generate an audience report, wherein the matching universe comprises audience data pertaining to consumers associated with the plurality of devices.