Patent ID: 11961113
Assignee: ROVI GUIDES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for managing impressions, comprising:
identifying, using processing circuitry, at least two advertisement campaigns, each campaign of the at least two advertisement campaigns associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
determining, at a predetermined time before completion of any of the at least two advertisement campaigns, a future performance metric for each of the at least two advertisement campaigns based on the respective rate of impression generation for each campaign;
identifying, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on whether the future performance of the high-performing campaign is greater than or equal to a respective predetermined future performance metric threshold;
identifying at least one low-performing campaign of the at least two advertisement campaigns based on whether the future performance metric of the low-performing campaign is less than the respective predetermined future performance metric threshold;
determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign;
causing to be implemented, using the processing circuitry, the redistribution amongst the high-performing campaign and the at least one low-performing campaign; and
ending the at least one low-performing campaign.