Patent ID: 11943503
Assignee: INTEGRAL AD SCIENCE, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method for evaluating multiple qualities of a presented content item, the method comprising:
associating, using a hardware processor, each measurement of a subset of a plurality of measurements from a plurality of measurement streams with a particular time position of the presentation of a content item, wherein groups of measurements are associated with respective time positions of the presentation of the content item;
in response to associating each measurement of the subset of the plurality of measurements with the particular time position of the presentation of the content item, determining, using the hardware processor, that a measurement from the plurality of measurements is not associated with the particular time position;
assigning, using the hardware processor, a missing measurement to the measurement that was not associated with the particular time position based on previous measurements from a corresponding measurement stream, wherein the missing measurement is included in a first group of measurements of the groups of measurements associated with the respective time positions;
multiplicatively combining, using the hardware processor, for each time position of the presentation of the content item associated with a respective group of measurements in the groups of measurements, each measurement in the respective group of measurements to generate combined scores at the respective time positions; and
generating, using the hardware processor, a media quality score based on the combined scores at respective time positions for the presentation of the content item.