Patent ID: 11950713
Assignee: APPLE INC.
Field: Mechanical elements (Mechanical engineering)
Classification: CPC A  E  F  G  H | IPC A  E  G  H

Claim 9:
10. A display stand unit for a retail environment, the display stand unit comprising:
a base having an interior,
a display stand comprising:
a stem that connects to and extends upwardly from the base, and
a receiving surface that is suspended above and spaced away from the base by the stem, the receiving surface configured to releasably hold an electronic device above and spaced away from the base,

a security cable that extends out from the base, the security cable is configured to attach to the electronic device to movably secure the electronic device to the base, and
a retractor disposed within the interior of the base and connected to the security cable, wherein the retractor is configured to automatically retract the security cable, and wherein the retractor comprises:
a stator comprising a fixture and an electronic contact that each extend through the stator;
a housing assembly comprising:
a first housing rotatably coupled to the fixture, wherein the first housing is fixed to the security cable, wherein the first housing comprises a contact spring provided on a first side of the first housing, and wherein the contact spring is electronically coupled to an end of the security cable;
a protrusion that extends from a second side of the first housing away from the stator, the protrusion creating a core wall around which the security cable is configure to spool; and
a second housing spaced away from the second side of the first housing; and

a torsion spring that biases the housing assembly in a retraction direction, the torsion spring comprising a first end that is attached to the fixture and a second end that is connected to at least one of the first housing and the second housing,

wherein the contact spring remains in direct electronic contact with the electronic contact of the stator as the first housing rotates about the fixture relative to the stator.