Patent ID: 11971919
Assignee: INSCAPE DATA, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 6:
7. A computer-implemented method comprising:
transmitting, by a display device, a cue derived from a video frame of media associated with a particular channel, the cue including a representation of one or more subsets of pixels of the video frame;
receiving, by the display device in response to transmitting the cue, a media substitution request, wherein the media substitution request includes a substitute media identifier corresponding a substitute media segment and an identification of a first time interval configured to synchronize presentation of the substitute media segment;
determining when the first time interval has expired;
retrieving, in response to determining that the first time interval has expired, the substitute media segment corresponding to the substitute media identifier;
determining a second time interval over which the substitute media segment is to be presented;
presenting, by the display device, the substitute media segment, the substitute media segment being presenting over a media segment of the media associated with the particular channel; and
terminating, in response to determining that the second time interval has expired, the substitute media segment.