Patent ID: 11962662
Assignee: BEIJING WODONG TIANJUN INFORMATION TECHNOLOGY CO., LTD.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method for pushing information, comprising:
in response to receiving an information push request sent through a terminal by a user, determining object information of at least one object associated with user information included in the information push request;
determining target push information based on the user information, the object information and a pre-established information determination model, the information determination model being used to represent a corresponding relationship between user information, object information and target push information; and
pushing the target push information to the terminal, for the user to view the target push information through the terminal,
wherein the determining the target push information based on the user information, the object information and the pre-established information determination model comprises:
determining a probability of click of the user on object information in a preset object information set based on the user information, the object information and the information determination model, the information determination model being used to represent a corresponding relationship between the user information, the object information and a probability of click;
for each piece of object information in the object information set, determining a push value of the each piece of object information based on the probability of click of the user on the each piece of object information and a weight coefficient associated with the each piece of object information; and
determining the target push information from the object information set according to the push value of the each piece of object information.