Patent ID: 11861293
Assignee: AMAZON TECHNOLOGIES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. A computer-implemented method comprising:
receiving a request for information regarding a first item from a computer device over a network;
in response to the request for information regarding the first item,
generating a set of instructions for displaying a web page on a computer display, wherein the set of instructions comprises:
instructions for causing a display of a first image having a first level of resolution in an image view section on a user interface on the computer display, wherein the first image depicts a first view of the first item;
instructions for causing a display of an item detail section adjacent the first image on the user interface, wherein the item detail section comprises a plurality of details regarding the first item, and wherein the plurality of details comprises:
a name of the first item;
a selectable feature for adding at least one of the first item to a virtual shopping cart associated with a customer account in response to a selection; and
one or more of: a model number of the first item, a manufacturer of the first item, a price of the first item or a textual description of the first item;

instructions for causing a display of sets of horizontal text, wherein at least one of the sets of horizontal text is displayed above the first image, wherein each of the sets of horizontal text corresponds to one of a plurality of categories, and wherein the first item is in at least one of the plurality of categories;
instructions for causing a display of a thumbnail image section below the first image, wherein the thumbnail image section comprises a set of selectable thumbnail images, wherein individual ones of the selectable thumbnail images depict one of a plurality of views, wherein the first view is one of the plurality of views, wherein the individual ones of the selectable thumbnail images have heights that are smaller than a height of the first image, wherein the individual ones of the selectable thumbnail images have widths that are smaller than a width of the first image, wherein the individual ones of the set of selectable thumbnail images are aligned substantially horizontally within the thumbnail image section, and wherein a selection of one of the selectable thumbnail images causes an image of the first item in a view corresponding to the selected one of the selectable thumbnail images to be presented in the image view section;
instructions for determining that a cursor is over at least a portion of the first image;
instructions for causing a display of a second image of the first item over at least a portion of the item detail section on the user interface in response to determining that the cursor is over the portion of the first image, wherein the second image is a portion of a third image having a second level of resolution, wherein the second level of resolution is greater than the first level of resolution, wherein a height of the third image is greater than the height of the first image, wherein a width of the third image is greater than the width of the first image, wherein the height of the third image is greater than a height of the second image, and wherein the width of the third image is greater than a width of the second image; and
instructions for causing a display of a box over the first image while the second image is shown on the computer display, wherein a ratio of a height of the box to the height of the first image is approximately equal to a ratio of the height of the second image to the height of the third image, wherein a ratio of a width of the box to the width of the first image is substantially equal to a ratio of the width of the second image to the width of the third image; and

transmitting the set of instructions to the computer device over the network.