Patent ID: 11907970
Assignee: QUANTCAST CORPORATION
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:
receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction;
responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a first recipient to the content:
determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed advertising content provided to the recipient;
determining a predicted total advertising content for the time window, the predicted total advertising content comprising an estimate of all advertising content which will be provided to the recipient in the time window;
determining a proportional predicted total advertising content by multiplying the predicted total advertising content by the proportional exposure cap;
determining the difference between the proportional predicted total advertising content and the consumed advertising content; and
responsive to determining that the proportional predicted total advertising content is greater than the consumed advertising content:
sending a first response to the advertising platform comprising instructions to provide the content to the recipient.