Patent ID: 11868826
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 10:
11. A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
transmitting an instruction to the communication device, wherein the instruction causes the communication device to determine viewability data of advertisement space presented in a user interface of the communication device, wherein the viewability data indicates whether the advertisement space is within an area displayed in the user interface of the communication device;
receiving the viewability data of the advertisement space during a first time interval from the communication device;
determining, based on the viewability data, a predicted viewability of the advertisement space during a second time interval, wherein the predicted viewability includes a likelihood of the advertisement space being positioned in at least a part of the area during the second time interval, and wherein the second time interval is subsequent to the first time interval; and
sending a first bid request to each of a group of computing devices, wherein each computing device of the group of computing devices is associated with a bidder, wherein the first bid request comprises the predicted viewability of the advertisement space during the second time interval and a first bid discount.