Patent ID: 11887154
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method, comprising:
executing, on a processor of a computing device, instructions that cause the computing device to perform operations, the operations comprising:
determining an amount of spend over a timespan by a content provider to provide content items of the content provider through a content serving platform to client devices of users, wherein the content items of the content provider are available for serving non-exploration traffic from client devices in a deterministic manner using a user engagement model;
determining a number of exploration impressions of users viewing exploration content items of the content provider over the timespan, wherein the exploration content items of the content provider are available for serving exploration traffic from the client devices in a non-deterministic manner;
determining a return on exploration impression (ROEI) metric for the content provider based upon a ratio of (i) the amount of spend to provide the content items available for serving the non-exploration traffic to (ii) the number of exploration impressions of the users viewing the exploration content items available for serving the exploration traffic; and
utilizing the ROEI metric to rank available exploration content items of content providers for serving the exploration traffic.