Patent ID: 11968424
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 4:
5. A method comprising:
generating for presenting a content item on a device;
identifying a scheduled interruption of the content item to generate for presenting a first supplemental content during presentation of the content item;
monitoring, during a pre-determined time period before the scheduled interruption user interface input;
based on the monitoring, determining that the user interface input indicates a high likelihood of receiving an interaction with a user interface element that skips supplemental content; and
in response to the determining, modifying the scheduled interruption to generate for presenting a second supplemental content instead of the first supplemental content, wherein the modifying the scheduled interruption comprises one or more of generating for presenting the second supplemental content at an increased speed, or selecting a portion of the second supplemental content for display.