Patent ID: 11871063
Assignee: TUBI, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, the system comprising:
a computer processor;
an advertising engine executing on the computer processor and configured to:
identify first advertising content served to a first client device;
identify a first client device IP address corresponding to the first client device, wherein the first client device is linked to a household profile;
submit a request for content placement opportunities;
receive content placement opportunities identifying at least a portion of a second client device IP address of a second client device; and
linking the second client device to the household profile by:
determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;
comparing the percentage to a predefined threshold; and
linking the second client device to the household profile based on determining that the threshold is exceeded; and

a content provider configured to:
select second advertising content based on the first advertising content; and
provide the second advertising content for the content placement opportunity to be displayed on the second client device.