Patent ID: 11887172
Assignee: WALMART APOLLO, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system comprising:
a computing device configured to:
receive purchase data identifying a transaction by a customer using a first device;
obtain customer data for the customer;
obtain device data for the device;
determine a segment of a plurality of segments for the customer based on the customer data, wherein each of the plurality of segments defines a respective customer category that is associated with a respective one of a plurality of machine learning models;
determine a first feature set of a plurality of feature sets based on the segment;
generate features in the first feature set based on the customer data and the device data;
select a first machine learning model from the plurality of machine learning models based on the segment
apply the first machine learning model to the features in the first feature set to generate a trust value;
generate a purchase response based on the trust value; and
transmit the purchase response to another computing device.