Patent ID: 11961116
Assignee: FOURESQUARE LABS, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 4:
5. A computer-implemented method of providing content exposure information to an attribution system, the method comprising:
receiving device location information associated with a target mobile device positioned at a certain geographic location;
receiving object placement information associated with content presented by a physical object at the certain geographic location;
determining an exposure probability that is based on a comparison of the received device location information to the received object placement information, wherein determining the exposure probability comprises:
determining a device heading angle based upon device location information associated with a mobile device;
when the device heading angle indicates that the mobile devices is heading towards a physical object identified from the received object placement information, increasing the exposure probability;
determining a dwell duration based at least upon one or more of GPS data, accelerometer data, or gyroscope data collected from the mobile device; and
when the dwell duration exceeds a threshold time period, increasing the exposure probability; and

providing the determined exposure probability to an attribution system, wherein the exposure probability is used to determine a conversion event associated with the mobile device.