Patent ID: 11887167
Assignee: ACCENTURE GLOBAL SOLUTIONS LIMITED
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer-readable medium storing a set of instructions, the set of instructions comprising:
one or more instructions that, when executed by one or more processors of a device, cause the device to:
receive metric data and share of voice data associated with digital marketing by an entity;
transform the metric data and the share of voice data into transformed data;
perform a univariate and bivariate analysis technique on the transformed data to generate a first portion of model data;
perform a hypothesis testing technique on the transformed data to generate a second portion of model data;
perform a correlation analysis technique on the transformed data to generate a third portion of the model data;
divide the model data into training data, test data, and validation data;
train a plurality of machine learning models, with the training data, to generate training results;
process the test data, with the plurality of machine learning models, to generate test results;
process the validation data, with the plurality of machine learning models, to generate validation results;
select, from the plurality of machine learning models, a first machine learning model, a second machine learning model, and a third machine learning model based on the training results, the test results, and the validation results;
utilize the first machine learning model to predict a share of voice for the entity;
utilize the second machine learning model to predict a click through rate for the entity; and
utilize the third machine learning model to predict a conversion rate for the entity;
perform one or more actions based on the share of voice, the click through rate, and the conversion rate.