Patent ID: 11928707
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. An apparatus comprising:
memory;
computer-readable instructions; and
one or more processors configured to execute the computer-readable instructions to:
cause presentation of an encoded media sample in a first ambient environment provided by a media tester, the encoded media sample including an original number of codes, the first ambient environment having a first ambient configuration value;
identify a detected number of codes extracted from the encoded media sample presented in the first ambient environment;
generate a scaling factor for the encoded media sample based on the first ambient configuration value and a ratio of (a) the original number of codes to (b) the detected number of codes; and
determine a threshold value based on the scaling factor, the threshold value to correspond to a portion of the original number of codes required to be detected to establish detection of an advertisement associated with the encoded media sample when the encoded media sample is subsequently presented via a device other than the media tester in a second ambient environment, the second ambient environment having a characteristic corresponding to the first ambient configuration value.