Patent ID: 11956518
Assignee: CLICKTIVATED VIDEO, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A method for providing additional information associated with an object visually present in live media content when interacted with by a user on a viewer device, said method comprising the steps of:
creating an initial portable package for the live media content that includes a live media content key;
distributing the initial portable package to be retrievable by the viewer device in response to a request from the viewer device;
receiving a request from the viewer device for the initial portable package;
delivering the initial portable package to the viewer device based on the request;
acquiring live media content with a video capture system;
displaying the live video content as the live video is acquired in an injection tool having a display and a grid dividing the display into a plurality of zones;
dynamically creating interactivity in one or more of the plurality of zones in response to the object being visually present within the one or more of the plurality of zones and dynamically disabling the interactivity in the one or more of the plurality of zones in response the object no longer being visually present;
wherein the step of creating the interactivity further comprises defining object images for any object that may be visually present in the live media;
selecting one or more of the zones where the object is visually present and associating the selected zones and the object image;
defining an object injection time in response to associating the selected zones and the object image;
defining a live element parameter as including the object injection time and the selected zones for the object image;
creating a package update that includes the live element parameter;
delivering the package update to the viewer device and updating the initial portable package with the live element parameter as an updated portable package;
receiving a selection event from within a viewer on the viewer device that comprises a selection coordinate and a selection time;
parsing the updated portable package to determine whether the selection time corresponds to the object injection time, and if the selection time corresponds with the object injection time, further parsing the updated portable package to determine whether the selection coordinate is within the selected zones; and
retrieving object metadata if the selection coordinate is within the selected zones such that additional information is displayable to the viewer on the viewer device.