Patent ID: 11869033
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. The method of claim 1, comprising:
receiving a second request for content associated with a second client device;
determining a second plurality of bid values associated with a second plurality of content items, wherein:
the second plurality of content items comprises the first content item; and
the second plurality of bid values comprises at least one of the second bid value or a fourth bid value associated with the first content item; and

selecting, based upon the second plurality of bid values, the first content item from the second plurality of content items for presentation via the second client device, wherein the transmitting the first content item to the first set of client devices comprises transmitting the first content item to the second client device based upon the selecting the first content item for presentation via the second client device.