Patent ID: 11907964
Assignee: ACXIOM LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 11:
12. A method useful for generating propensity information, the method comprising the steps of:
a. receiving at a predictive segmentation machine a plurality of input messages from a plurality of consumer devices in communication with the predictive segmentation machine across a network, each of the plurality of consumer devices configured to derive consumer data associated with a number of consumers, and the plurality of input messages comprising at least a portion of the consumer data points derived by the plurality of consumer devices;
b. reading from the plurality of input messages the consumer data points received from the consumer devices;
c. appending to each of the consumer input data points one of a number of predictive segmentation attributes thereby creating a plurality of consumer-attribute pair combinations;
d. counting a total number of consumer-attribute pair combinations;
e. converting the total number of consumer-attribute pair combinations into a statistical metric, wherein each statistical metric is an index value relaying propensity information;
f. and constructing an insight graph displaying the propensity information.