Patent ID: 11941073
Assignee: 97TH FLOOR
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 18:
19. A non-transitory computer-readable storage medium storing instructions thereon that, when executed by one or more processors, causes a computing device to:
apply a keyword value model to a collection of keywords associated with a domain for a website to determine a plurality of value metrics for the collection of keywords, the keyword value model being trained to output, for each keyword from the collection of keywords, a set of value metrics including a volume value, a bid value, and a difficulty value;
identify a candidate keyword based on two or more value metrics from the set of value metrics associated with the candidate keyword exceeding one or more metric threshold values;
based on a number of candidate keywords being less than a threshold number, discount one of the volume value, the bid value, or the difficulty value from each set of value metrics from the set of value metrics to expand the number of candidate keywords;
generate a keyword cluster for the candidate keyword, the keyword cluster including the candidate keyword and a plurality of associated terms; and
implement the keyword cluster within a structure of a published content item associated with the website corresponding to the domain by adding one or more portions of the keyword cluster to one or more structural elements within a webpage of the domain.