Patent ID: 11868228
Assignee: YAHOO AD TECH LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A computing device comprising:
a processor; and
memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
identifying a first plurality of sets of event information associated with a first plurality of events, wherein the first plurality of sets of event information comprises:
a second plurality of sets of event information associated with a plurality of skip events of the first plurality of events;

determining a plurality of accidental click probabilities associated with the plurality of skip events, wherein the determining the plurality of accidental click probabilities comprises determining a first accidental click probability, associated with a first skip event of the plurality of skip events, based upon a first set of event information associated with the first skip event;
performing machine learning model training, using the first plurality of sets of event information associated with the first plurality of events and a first plurality of labels associated with the first plurality of events, to generate a first machine learning model, wherein:
the first plurality of labels comprises a second plurality of labels associated with the plurality of skip events; and
labels of the second plurality of labels are based upon the plurality of accidental click probabilities and comprise a first label, associated with the first skip event, based upon the first accidental click probability;

receiving a request for content associated with a client device;
responsive to receiving the request for content, determining a plurality of click probabilities associated with a plurality of content items using the first machine learning model; and
selecting, based upon the plurality of click probabilities, a first content item of the plurality of content items for presentation via the client device.