Patent ID: 11861630
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
accessing data associated with a social media post published by an influencer, the influencer having an associated influencer profile on a social media platform;
determining influencer factors from the data, wherein the influencer factors comprise a momentum indicating a user engagement with the social media post over a certain period of time, wherein the influencer factors further comprise a reach of the influencer relative to a certain geographic region, wherein the reach includes a count of a number of users or a number of organizations in the certain geographic region that read or engage with the social media post;
generating an influencer score for the certain geographic region based on the influencer factors and the influencer profile including the momentum and the reach of the influencer; and
providing the influencer score for the certain geographic region to a user device for presentation on an interactive user interface of the user device, wherein the interactive user interface, in response to a user selection of one or more elements of the interactive user interface, provides an updated map or a table associated with the certain geographic region.