Patent ID: 11922455
Assignee: IDEALAB STUDIO, LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 6:
7. A computer implemented method, the method comprising:
mounting a first networked camera in proximity to an advertising unit associated with, and remote from, a merchant facility;
installing a second networked camera at the merchant facility;
receiving, over a network and at a computer system comprising a processing device, first images from the first networked camera of a first set of people in proximity to the advertising unit associated with merchant facility, wherein the first images of the first set of people are timestamped;
receiving, over the network and at the computer system, second images from the second networked camera of a second set of people making a purchase at the merchant facility, wherein the second images of the second set of people are timestamped;
identifying a third set of people, via the computer system, by using facial recognition programming to identify people that: appear in the first images of the first set of people in proximity to the advertising unit, and appear in the second images of the second set of people making a purchase at the merchant facility after appearing in the first images of the first set of people;
determine a distance traveled by one or more people in the identified third set of people from the advertising unit to the merchant facility;
generating a conversion rate based on the first set of people and the identified third set of people; and
providing portions of the first images and corresponding timestamps in which the third set of people appear and portions of the second images and corresponding timestamps in which the third set of people appear to a merchant associated with the merchant facility to evidence that the advertising unit was causal with respect to generating traffic to the merchant facility.