Patent ID: 11922394
Assignee: BLOCK, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A method comprising:
obtaining, by a service provider, first transaction data relating to payment transactions of a plurality of merchants;
generating, by the service provider and based at least in part on the first transaction data, a first customer segment comprising first customers of similarly-situated merchants to a merchant of the plurality of merchants, wherein the similarly-situated merchants are associated with one or more shared merchant attributes;
generating, by the service provider and based on statistical analysis applied to the first transaction data, a second customer segment comprising second customers associated with one or more shared customer attributes;
causing presentation of, by the service provider, and via one or more user interfaces of a merchant device associated with the merchant, a first recommendation that the merchant present a first subset of a plurality of feature programs to the first customer segment and a second recommendation that the merchant present a second subset of the plurality of feature programs to the second customer segment;
receiving, from the merchant device, second transaction data associated with a transaction between the merchant and a customer;
based on determining that the customer is a member of the first customer segment and receiving a first indication of a first interaction with the first recommendation, causing presentation, by the service provider, of the first subset via a user device of the customer; and
based on determining that the customer is a member of the second customer segment and receiving a second indication of a second interaction with the second recommendation, causing presentation, by the service provider, of the second subset via the user device of the customer.