Patent ID: 11900422
Assignee: OPTIMERA, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. A computer program product for automatically determining an auction floor for an ad insertion field of a user interface that presents digital content, the computer program product comprising:
a memory; and
programming instructions that are configured to cause a processor to, while an electronic device displays a page comprising digital content and an ad insertion field:
in response to receiving an indication that the electronic device is displaying the page and the ad insertion field, identify an auction floor value that is associated with the ad insertion field,
use the auction floor value to generate and submit to an advertising platform a phantom bid to insert content into the ad insertion field, wherein the phantom bid includes a tag that identifies the phantom bid as the phantom bid,
after an advertisement has been displayed in the ad insertion field, execute a measurement script that examines the ad insertion field and a data attribute for the ad insertion field, wherein the data attribute indicates whether the advertisement being displayed in the ad insertion field includes the content from the phantom bid, and
if the advertisement being displayed includes the content from the phantom bid, generate a signal to adjust the auction floor value downward, otherwise not generate the signal to adjust the auction floor value downward.