Patent ID: 11961113
Assignee: ROVI GUIDES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 10:
11. A system comprising:
a memory; and
control circuitry configured to:
identify, using processing circuitry, at least two advertisement campaigns, each campaign of the at least two advertisement campaigns associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions, stored in the memory;
calculate for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
determine, at a predetermined time before completion of any of the at least two advertisement campaigns, a future performance metric for each of the at least two advertisement campaigns based on the respective rate of impression generation for each campaign;
identify, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on whether the future performance of the high-performing campaign is greater than or equal to a respective predetermined future performance metric threshold;
identify at least one low-performing campaign of the at least two advertisement campaigns based on whether the future performance metric of the low-performing campaign is less than the respective predetermined future performance metric threshold;
determine, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign;
cause to be implemented, using the processing circuitry, the redistribution amongst the high-performing campaign and the at least one low-performing campaign; and
end the at least one low-performing campaign.