Patent ID: 11947619
Assignee: BITLY, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 18:
19. A system, comprising:
at least one server of a linking system, comprising:
generate, for an information resource, a plurality of encoded links linked via the linking system to the information resource to be presented on a plurality of information resources corresponding to a plurality of categories;
receive, from each client device of a plurality of client devices, a respective request to access the information resource via redirection through the linking system responsive to an interaction with a corresponding encoded link of the plurality of encoded links presented on one of the plurality of information resources;
identify, using data identified from the respective request, a respective attribute of each client device of the plurality of client devices;
determine, for each client device of the plurality of devices, that the client device is associated with a corresponding category of the plurality of categories based at least on the respective attribute;
store, in one or more data structures, an association between the respective attribute of each client device of the plurality of client devices and the corresponding category; and
generate a report identifying: (i) statistics for the information resource linked via the plurality of encoded links and (ii) second statistics for a second information resource linked via a second plurality of encoded links based at least on a second association for each category of the plurality of categories.