Patent ID: 11900422
Assignee: OPTIMERA, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A computer program product for automatically determining an auction floor for an ad insertion field of a user interface that presents digital content, the computer program product comprising:
a memory; and
programming instructions that are configured to cause a processor to, while an electronic device displays a page comprising digital content, an ad insertion field and a measurement script:
in response to receiving an indication that the electronic device is displaying the page and the ad insertion field, identify an auction floor value that is associated with the ad insertion field,
use the auction floor value to generate and submit to an advertising platform a phantom bid to insert content into the ad insertion field, wherein the phantom bid includes a tag that identifies the phantom bid as the phantom bid, and
after an advertisement has been displayed in the ad insertion field, upon receiving, from the measurement script, a data attribute for the ad insertion field, wherein the data attribute indicates whether the advertisement being displayed in the ad insertion field includes the content from the phantom bid:
generating a signal to adjust the auction floor value downward when the advertisement being displayed includes the content from the phantom bid, otherwise not generating the signal to adjust the auction floor value downward.