Patent ID: 11869037
Assignee: nan
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. An apparatus, comprising:
a transceiver device;
a non-transitory, computer-readable medium storing executable instructions; and
at least one processor coupled to the transceiver device and the computer-readable medium, the at least one processor being configured to execute the executable instructions to cause the apparatus to:
receive a first signal from a computing device via the transceiver device, the computing device being operable by a user, and the first signal comprising an identifier of the user and an identifier of a gaming application executed by the computing device;
based on the user identifier, obtain event data identifying at least one previous interaction between the user and a first digital interface associated with a digital platform that serves a plurality of gaming applications, the plurality of gaming applications including the executed gaming application;
apply a trained machined learning process to portions of the event data and retail data identifying a plurality of product advertisements;
based on the application of the trained machine learning process to the portions of the event data and the retail data, determine at least one product advertisement for the user;
generate advertisement data that includes the at least one product advertisement, and transmit the advertisement data to the computing device via the transceiver device, the executed gaming application causing the computing device to present digital content associated with the executed gaming application within a second digital interface associated with the gaming application and to present the at least one product advertisement within the second digital interface, the second digital interface being different from the first digital interface, the at least one presented product advertisement obscuring a portion of the digital content associated with the executed gaming application within the second digital interface, and the executed gaming application further causing the computing device to generate, and transmit to the apparatus, a request for an exchange of data associated with the at least one product advertisement, the request being generated and transmitted without exiting a gaming environment associated with the executed gaming application; and
receive the request from the computing device via the transceiver device and to perform operations that execute the requested data exchange.