Patent ID: 11887167
Assignee: ACCENTURE GLOBAL SOLUTIONS LIMITED
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A device, comprising:
one or more memories; and
one or more processors, coupled to the one or more memories, configured to:
receive metric data and share of voice data associated with digital marketing by an entity;
utilize a data cleaning technique, a feature extraction technique, and a scaling technique to transform the metric data and the share of voice data into transformed data;
perform exploratory data analysis techniques on the transformed data to generate model data,
wherein a first portion of the model data is generated based on a univariate and bivariate analysis technique,
wherein a second portion of the model data is generated based on a hypothesis testing technique, and
wherein a third portion of the model data is generated based on a correlation analysis technique;

divide the model data into training data, test data, and validation data;
train a plurality of machine learning models, with the training data, to generate training results;
process the test data, with the plurality of machine learning models, to generate test results;
process the validation data, with the plurality of machine learning models, to generate validation results;
select, from the plurality of machine learning models, a first machine learning model, a second machine learning model, and a third machine learning model based on the training results, the test results, and the validation results;

utilize the first machine learning model to predict a share of voice for the entity;
utilize the second machine learning model to predict a click through rate for the entity;
utilize the third machine learning model to predict a conversion rate for the entity; and
perform one or more actions based on the share of voice, the click through rate, and the conversion rate.