Patent ID: 11921866
Assignee: CONSUMERDIRECT, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method of protecting personally identifiable information (PII), comprising:
establishing a PII profile for a first user;
monitoring one or more data brokers for PII that relates to the first user;
determining a threat level to the first user for a data broker of the one or more data brokers by analyzing, using one or more predetermined rule sets and weightings or a machine learning schema, one or more of:
a type or sensitivity of the PII of the first user possessed by the data broker,
an amount of the PII of the first user possessed by the data broker, and
an amount of the PII of the first user that is shared or sold by the data broker with a third party;

rendering a dynamically updatable interface displaying one or more data broker profiles arranged in order of threat level to the first user; and
responsive to receiving an input to the dynamically updatable interface, sending a request to the data broker or removing a first data broker profile from the dynamically updatable interface, wherein the dynamically updatable interface is provided on a touch sensitive screen and wherein receiving the input to the dynamically updatable interface includes swiping an aspect of the first data broker profile in a first direction or swiping the aspect of the first data broker profile in a second direction opposite the first direction.