Patent ID: 11967257
Assignee: nan
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. A retail signage attachment assembly for an electronic shelf label (“ESL”)
wherein said ESL comprises a front portion that displays information and a rear portion that houses said ESL's electronics,
wherein said ESL's rear portion's dimensions are lesser than said front portion's dimensions,
wherein said retail signage attachment assembly comprises
an upper and lower portion
two elongations extending from said upper portion, said elongations adapted to partially contour a bottom edge of said rear portion of said ESL
a replaceable elastic element mounted into said elongations, said elastic element adapted to be looped over a top edge of said rear portion of said ESL,
wherein said lower portion of said retail attachment assembly is adapted to display indicia, and
wherein said retail signage attachment assembly resists dislodgement from said ESL, and is adapted to self-correct to maintain intended orientation with said ESL, in case of impact or disturbance.