Patent ID: 11887134
Assignee: CONTENT SQUARE SAS
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 10:
11. A computing apparatus, the computing apparatus comprising:
processing circuitry; and
memory storing instructions that, when executed by the processing circuitry, configure the computing apparatus to:
receive pageviews for a plurality of users at a web site;
determine origin sources for the plurality of users at the website;
receive interaction metrics of the plurality of users, including purchases of products in a particular zone;
determine, for the products in the particular zone, an underperforming product based on the pageviews and the interaction metrics;
identify, using a trained machine learning model, a product type of the underperforming product, the trained machine learning model trained using a product similarity match threshold for product pair inputs;
output an insight for the underperforming product, the insight including a comparison of performance of the underperforming product to at least one other product of the product type based on the origin sources for the plurality of users accessing the website; and
update the trained machine learning model using the insight for the underperforming product.