Patent ID: 11863825
Assignee: AERIAL TECHNOLOGIES INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 9:
10. A method of using passive motion data for advertisement targeting, the method comprising:
identifying a first location of a user and a first device for playing an advertisement within one or more monitored spaces based on wireless impulse response data from one or more wireless access points;
determining a change in engagement of the user based on a change in pattern of the wireless impulse response data;
determining a change in location of the user to a second location, wherein a second device plays the advertisement;
identifying a volume at which the advertisement is played from the second device; and
adjusting the volume based on a device type of the second device and the change in location of the user by comparing the volume at which the advertisement is played on the second device with a volume of media content preceding the advertisement.