Patent ID: 11887132
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A processor system comprising:
interface circuitry to transmit of first network communications to computing devices, the first network communications including cookies to be set on the computing devices, the cookies to facilitate tracking of accesses to media at the computing devices; and
processor circuitry including one or more of:
at least one of a central processor unit, a graphics processor unit, or a digital signal processor, the at least one of the central processor unit, the graphics processor unit, or the digital signal processor having control circuitry to control data movement within the processor circuitry, arithmetic and logic circuitry to perform one or more first operations corresponding to instructions, and one or more registers to store a result of the one or more first operations, the instructions in the processor system;
a Field Programmable Gate Array (FPGA), the FPGA including first logic gate circuitry, a plurality of configurable interconnections, and storage circuitry, the first logic gate circuitry and the plurality of the configurable interconnections to perform one or more second operations, the storage circuitry to store a result of the one or more second operations; or
Application Specific Integrated Circuitry (ASIC) including second logic gate circuitry to perform one or more third operations;

the processor circuitry to perform at least one of the first operations, the second operations, or the third operations to instantiate:
audience measurement data collector circuitry to:
log first media impressions at a first server of an audience measurement entity based on first requests received from second network communications from first ones of the computing devices, the first media impressions corresponding to user-identified impressions, the second network communications triggered by media collection instructions executed by the first ones of the computing devices that accessed the media, the interface circuitry to transmit redirect communications to instruct the first ones of the computing devices to send third network communications to a second server of a database proprietor, the third network communications indicative of the accesses to the media at the first ones of the computing devices;
log second media impressions at the first server based on second requests received from fourth network communications from second ones of the computing devices, the fourth network communications triggered by the media collection instructions executed by the second ones of the computing devices that accessed the media, a total count of the first and second requests corresponding to a total number of census impressions associated with the media, the second media impressions corresponding to unidentified impressions, the first and second requests including cookie information associated with the cookies set on the computing devices, the cookie information insufficient by itself to indicate census impression counts for different impression frequency intervals associated with the census impressions; and
store user-identified impression data corresponding to the user-identified impressions, the user-identified impressions obtained via a fifth network communication from the second server of the database proprietor, the user-identified impressions generated by the database proprietor based on data aggregated from the third network communications from the first ones of the computing devices, the user-identified impressions associated with user-identified individuals for whom first demographic information is stored by the database proprietor, the user-identified impression data including a plurality of user-identified impression counts associated with corresponding ones of the impression frequency intervals;

user-identified probability distribution analyzer circuitry to determine multipliers that relate a first probability distribution for the user-identified impressions to a second probability distribution for the census impressions, the multipliers based on census constraints defined by the total number of census impressions, determination of the multipliers to improve a computational efficiency of the processor system by eliminating a need to directly solve for all probabilities in the second probability distribution;
census probability distribution analyzer circuitry to determine the census impression counts associated with the census impressions based on the multipliers, different ones of the census impression counts corresponding to different ones of the impression frequency intervals; and
report generator circuitry to generate a report based on the different ones of the census impression counts.