Patent ID: 11936703
Assignee: VIANT TECHNOLOGY LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H | IPC H

Claim 7:
8. A system for providing media content based on a household when out-of-home, comprising:
(a) a computer comprising a memory, a processor and an Internet connection;
(b) the processor executing on the computer;
(c) the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
(i) receiving a first request for media content, wherein:
(1) the first request originates from a first Internet Protocol (IP) address via the Internet connection; and
(2) the first request comprises a first data element identification, wherein the first data element identification comprises a publisher generated 1st party cookie, and wherein the first data element identification does not comprise a 3rd party cookie;
(3) the first data element is associated with a first user;

(ii) determining, based on the first IP address that the first IP address is associated with a first internet connected household (ICH);
(iii) aliasing the first data element identification with the first ICH;
(iv) receiving a second request for media content, wherein:
(1) the second request originates from a second IP address via the Internet connection; and
(2) the second IP address corresponds to a non-household IP address;
(3) the second request comprises the first data element identification;

(v) based on the first data element in the second request, recognizing that the same publisher generated 1st party cookie is received from both the first ICH and a non-household; and
(vi) in response to the second request and based on the recognizing and the aliasing of the first data element identification with the first ICH:
(1) retrieving media content based on the first ICH; and
(2) transmitting the media content to the first user at the non-household location.