Patent ID: 11921766
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computing system comprising:
a processor; and
memory storing instructions that, when executed by the processor, cause the processor to perform acts comprising:
obtaining a landing page, wherein a product is available for purchase by way of the landing page;
generating an electronic advertisement that includes a link to the landing page, wherein the electronic advertisement is generated based upon the landing page, and further wherein generating the electronic advertisement comprises:
extracting title text from a title of the landing page;
extracting body text from a body of the landing page; and
providing the title text and the body text to a computer-implemented model, wherein the computer-implemented model generates:
a title of the electronic advertisement based upon the title text and the body text extracted from the landing page;
a body of the electronic advertisement based upon the title text and the body text extracted from the landing page, wherein the computer-implemented model generates the title of the electronic advertisement and the body of the electronic advertisement based upon an estimated likelihood that the electronic advertisement will be selected when presented to users.