Patent ID: 11869029
Assignee: CONSTELLATION SOFTWARE INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer readable medium comprising instructions that, when executed by at least one hardware processor, configure the at least one hardware processor to:
receive from a first data source, a plurality of incentives offered by a vehicle manufacturer for vehicles produced by the vehicle manufacturer;
receive from a second data source, inventory data comprising data about a plurality of vehicles currently in stock at a vehicle dealership;
cause a computing device associated with the vehicle dealership to present, via a display device, a graphical user interface to a user associated with the vehicle dealership, the graphical user interface comprising an element activatable by the user to select a vehicle of the plurality of vehicles for the user associated with the vehicle dealership to generate an offer;
receive, from the computing device associated with the vehicle dealership, an activation of the element by the user, the activation selecting the vehicle for the user associated with the vehicle dealership to generate the offer;
determine, based on the plurality of incentives, at least one incentive for the selected vehicle;
cause the computing device associated with the vehicle dealership to present to the user associated with the vehicle dealership, via the graphical user interface, the at least one incentive for the selected vehicle;
receive, from the computing device associated with the vehicle dealership, a selection, made by the user associated with the vehicle dealership, of at least one of the incentives for the selected vehicle;
cause the computing device associated with the vehicle dealership to present to the user associated with the vehicle dealership, via the graphical user interface, at least one publication destination;
receive, from the computing device associated with the vehicle dealership, a selection of a publication destination made by the user associated with the vehicle dealership;
use a machine learning system to generate , on behalf of the user associated with the vehicle dealership, the offer for the selected vehicle based on the selected vehicle by t he user associated with the vehicle dealership, the selected at least one of the incentives by the user associated with the vehicle dealership, and the selected publication destination by the user associated with the vehicle dealership;
cause the computing device associated with the vehicle dealership to present to the user associated with the vehicle dealership, via the graphical user interface, the generated offer to the user associated with the vehicle dealership;
receive, from the computing device associated with the vehicle dealership, an acceptance of the generated offer by the user associated with the vehicle dealership;
cause the computing device associated with the vehicle dealership to present to the user associated with the vehicle dealership, via the graphical user interface, at least one audience setting for the generated offer, the at least one audience setting comprising a setting identifying a target audience;
receive, from the computing device associated with the vehicle dealership, a selection of the at least one audience setting by the user associated with the vehicle dealership; and
publish, at the selected publication destination and on behalf of the user associated with the vehicle dealership, the generated offer on pages of the target audience identified in the selected at least one audience setting, wherein the pages of the target audience belong to the selected publication destination.