Patent ID: 11968415
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 15:
16. A method comprising:
determining an interval between a first tuning event and a second tuning event, the first and second tuning events corresponding to streaming of media in a first household using a streaming service via a media device;
characterizing a status of the first household as subscribed when the interval satisfies a threshold;
aggregating statuses of households over a time period, the households including the first household;
generating first analytical data based on a number of subscribed statuses per a total number of households at a timestamp, the timestamp within the time period; and
generating second analytical data based on a number of canceled subscriptions per a time frame, the time frame within the time period, the number of canceled subscriptions corresponding to a number of households with at least one subscribed status and at least one unsubscribed status during the time frame.