Patent ID: 11887159
Assignee: QUANTCAST CORPORATION
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method, comprising:
privatizing, by a server, geographic location information, comprising:
for each of a plurality of devices:
receiving a location and an identifier corresponding to a respective device;
mapping the location to at least one proximate landmark;
storing the at least one proximate landmark in association with the identifier; and
discarding the received location;

generating, by the server, a proximate geo model, comprising:
featurizing the stored proximate landmarks to generate a set of geo model features; and
training a model using the geo model features; and

responsive to receiving, by the server and from an ad exchange, a bid request and a target identifier corresponding to an advertising opportunity, and to receiving a record of proximate landmarks associated with the target identifier:
applying the proximate geo model to the record of proximate landmarks associated with the target identifier to determine a value of the advertising opportunity to an advertising campaign; and
returning, to the ad exchange, a bid amount based on the determined value;
wherein the time passage between receiving the bid request and returning the bid amount is a fraction of a second.