Patent ID: 11922464
Assignee: BRANDACTIF LTD.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method, comprising:
receiving, at a backend system, a set of timestamps for a piece of sponsored content in a live television broadcast, the set of timestamps indicating a time during the piece of sponsored content that a user is able to express an interest in a trigger event in the piece of sponsored content, the piece of sponsored content having at least one sponsor that sponsors the piece of sponsored content;
accessing and storing, at the backend system the set of timestamps for the piece of sponsored content and storing a plurality of endpoint destinations for the piece of sponsored content, each endpoint destination being a pointer to further digital information about a sponsor product or service associated with the trigger event in the piece of sponsored content;
periodically, during the broadcast of the piece of sponsored content, selecting an endpoint destination based on the trigger event in the piece of sponsored content wherein the endpoint is selected from the plurality of endpoint destinations;
receiving, from an app during the live television broadcast wherein the app is associated with the sponsor and executed on a computing device separate from a device that displays the piece of sponsored content, an expression of interest in the piece of sponsored content;
identifying, at the backend system, the trigger event and the selected endpoint destination associated with the expression of interest and verifying that the expression of interest occurred at a particular time during the piece of sponsored content that the user is able to express the expression of interest; and
communicating, by the backend system, the selected endpoint destination for the piece of sponsored content.