Patent ID: 11956502
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 28:
29. A method for obtaining exposure data for a room of a panelist household, the method comprising:
based on determining that a television in the room of the panelist household is presenting media, causing a dedicated audience measurement camera to periodically image the room of the panelist household;
generating an audio signature of media presented by the television;
obtaining, based on the audio signature, media identification data corresponding to the media;
determining, by a dedicated audience measurement meter provided to the panelist household by an audience measurement entity, an eye gaze direction of an audience member based on an image, the image captured by the dedicated audience measurement camera while the media corresponding to the media identification data is presented, the dedicated audience measurement camera provided to the panelist household by the audience measurement entity, the dedicated audience measurement meter separate from the dedicated audience measurement camera, the dedicated audience measurement camera at a first position relative to the television for capturing images of the room of the panelist household, the dedicated audience measurement meter at a second position relative to the television for generating audio signatures representative of portions of media presented by the television;
determining an engagement level for the audience member based on the determined eye gaze direction;
determining that the audience member is a panelist associated with the panelist household using facial recognition;
obtaining audience identification information for the panelist; and
providing the media identification data, the engagement level, and the audience identification information to a data collection facility of the audience measurement entity via a network.