Patent ID: 11861539
Assignee: SPRINKLR, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 11:
12. The apparatus of claim 1, wherein:
the identified creative is layered, and the software system further to identify a layer of the identified creative to include or exclude in at least one sequence of the one or more sequences based at least in part on a comparison of the additional metrics to segmentation data of the rules, or
the software system further to:
initially cycle through the set of creative images on at least one digital sign of the one or more digital signs, wherein the monitoring the additional metrics for the subjects is performed during the cycling;
identify a subset of the creative images that is more popular than a remaining at least one of the creative images; and
following the identifying the subset, cycle through creative of the identified subset on the at least one digital sign.