Patent ID: 11880398
Assignee: GOOGLE LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method, comprising:
providing, by a first computing device, to a second computing device, a seed keyword and a web address of an information resource of a content provider;
receiving, by the first computing device, from the second computing device, a first plurality of keywords of a first category associated with the seed keyword instead of a second plurality of keywords of a second category associated with the seed keyword, responsive to the second computing device (i) identifying the first category and the second category based on the seed keyword, (ii) identifying a semantic conflict between the first category and the second category, wherein the semantic conflict represents a semantic relationship between the first category and the second category that prevents the second computing device from using both the first category and the second category when selecting content items for display with the information resource, and (iii) selecting the first plurality of keywords instead of the second plurality of keywords based on the semantic conflict and content on the information resource; and
presenting, by the first computing device, the first plurality of keywords of the first category.