Patent ID: 11954703
Assignee: VIOOH LIMITED
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer implemented method for displaying contents from advertisement campaigns on digital displays belonging to an Out Of Home inventory, the computer implemented method including:
providing to a computer system, campaign data for a set of at least one specific advertisement campaign, said computer system including an allocation engine, an ad server, an ad exchange module and a demand forecast module;
allocating to the set of at least one specific advertisement campaign, by said allocation engine, planned bookings for certain time periods and for digital displays of a specific set of digital displays from the Out Of Home inventory to fit the campaign data, for displaying contents from the set of at least one specific advertisement campaign on the digital displays of said specific set of digital displays during said time periods, said contents having durations respectively shorter than said time periods, at least some of the digital displays of said Out Of Home inventory having, at least for some time periods, an available share of time remaining for unplanned bookings;
electronically dispatching by said ad server to the specific set of digital displays, content data related to said contents from said set of at least one specific advertisement campaign, corresponding to planned bookings determined by said allocation engine and received by said ad server from said allocation engine;
and playing said contents by said digital displays of said specific set of digital displays during said time periods,
wherein said ad exchange module exchanges data with at least one external Demand Side Platform and allocates, by a real-time bidding process, unplanned bookings for programmatic contents to fill-in at least partially said available share of time remaining for unplanned bookings, said real-time bidding process including receiving bids by the ad exchange module from the at least one external Demand Side Platform and retaining best bids as unplanned bookings,
wherein said ad server electronically dispatches to the specific set of digital displays, content data related to contents from said set of at least one specific advertisement campaign, corresponding to the unplanned bookings allocated by said ad exchange module and received by the ad server from said ad exchange module, and said contents corresponding to the unplanned bookings are played by said digital displays of said specific set of digital displays during said time periods,
wherein said demand forecast module has forecasts of unplanned bookings demand, including the quantity of bids and the corresponding bid prices forecasted to be received by said ad exchange module from the at least one external Demand Side Platform for the respective digital display of said Out Of Home inventory and the different time periods,
and wherein said forecasts of unplanned bookings demand are received by said allocation engine from said demand forecast module and are taken into account by said allocation engine in allocating planned bookings for said set of at least one specific advertisement campaign, by computing a contribution of each planned booking which is a difference between a price of said planned booking and a cost of lost opportunities on unplanned bookings due to said planned booking, said cost of lost opportunities on unplanned bookings being computed based on said forecasts of unplanned bookings demand.