Patent ID: 11949943
Assignee: ARRIS ENTERPRISES LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 12:
13. A method for gaze advertisement insertion, the method comprising:
continuously capturing, using an IP camera, an image of a face associated with at least one viewer;
detecting, by an image processor, a gaze direction of the at least one viewer, wherein the detection of the gaze is determined by head pose estimation methods;
receiving a video stream into a gaze metadata parser, wherein the video stream includes gaze metadata associated with one or more advertisable items in the video stream, the gaze metadata including (x,y) coordinates for the one or more advertisable items;
determining within the gaze metadata, if an advertisable item is present in the left half of the frame or the right half of the frame;
determining the viewer's gaze direction with respect to the display corresponds to the determined half of the frame which comprises the advertisable item;
selecting an advertisement URL;
sending the advertisement URL to an advertisement server;
receiving an advertisement corresponding to the advertisement URL; and
presenting the advertisement associated with the advertisement URL within the video stream on the half of the frame which comprises the advertisable item.