Patent ID: 11918908
Assignee: GUMGUM, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC A  H | IPC A  H

Claim 16:
17. Non-transitory computer readable media including computer-executable instructions that, when executed by a computing system, cause the computing system to perform operations comprising:
obtaining, at a client device via local communication, underlying video content in real time as the underlying video content is first generated or first captured;
sending a request, over a network, for advertisement data from an advertisement service, wherein the request for the advertisement data includes information regarding at least one of (a) a user of the client device, (b) a streaming platform to which the underlying video content is being uploaded from the client device, or (c) subject matter of the underlying video content, wherein the advertisement service is separate from the streaming platform;
receiving, from the advertisement service based on the request, advertisement content to be integrated into at least a subset of frames of the underlying video content at the client device prior to the client device sending the subset of frames to the streaming platform and prior to streaming of the subset of frames to any remotely located computing devices;
generated, at the client device, at least one modified frame that includes (1) at least a portion of a frame of the subset of frames of the underlying video content and (2) the advertisement content integrated within the portion of the frame; and
sending, over the network, at least the modified frame to the streaming platform, wherein the streaming platform is configured to broadcast the modified frame to a plurality of remotely located computing devices.