Patent ID: 11869039
Assignee: WIDEORBIT LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A non-transitory computer readable medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising:
training a machine learning model to recognize a plurality of trained gesture at least by:
obtaining a first set of digital video images showing a first motion of body parts of a person;
storing the first motion of the body parts of the person in association with a hand gesture of the plurality of trained gestures;
training the machine learning model based at least on the first motion of the body parts of the person and the associated hand gesture;

identifying content displayed by a content presentation system associated with a physical environment;
obtaining a second set of digital video images showing a user located within the physical environment;
performing computer processing of the second set of digital video images to determine a second motion of the body parts of the user;
inputting at least the second motion of the body parts of the user into the machine learning model to recognize the hand gesture from the plurality of trained gestures;
determining a length of time during which the hand gesture is continuously detected;
based at least on the length of time during which the hand gesture is continuously detected, determining gesture information comprising a level of user engagement with the content;
based at least on the gesture information comprising the level of user engagement with the content, selecting a targeted content from a plurality of targeted contents; and
transmitting the targeted content to the content presentation system.