Patent ID: 11972456
Assignee: ACTIVE MEDIA SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 25:
26. The one or more data storage devices of claim 24, wherein:
the reference data comprises societal data that is variable based on one or more societal events other than any audience responses to the at least one ad placement;
the one or more societal events comprise one of: a change in a consumer purchasing activity, an occurrence of a consumer spending trend, a change in a consumer behavior, an occurrence of a consumer demand, a change in a media type viewed by consumers, a change in a market, a change in an economy, a change in joblessness, a change in an interest rate, a change in a home value, a change in public health, a change in weather, a change in climate, a change in a law, a change in an elected official, a change in a legislator, a change in a political climate, or an occurrence of a war; and
the information is variable depending on a variation in the societal data.