Patent ID: 11907968
Assignee: UNITED SERVICES AUTOMOBILE ASSOCIATION (USAA)
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. A system comprising:
one or more computers and one or more storage devices storing instructions that, when executed by the one or more computers, cause the one or more computers to perform operations for determining effectiveness of a target advertisement, the operations comprising:
transmitting advertisement data representing a non-affiliated advertisement to a plurality of user devices;
identifying one or more users of one or more user devices who did not view the non-affiliated advertisement;
generating control group data for a target advertisement, the control group data comprising data representing the one or more user devices being assigned to a test group;
transmitting the target advertisement to the one or more user devices assigned to the test group;
monitoring transactions of users whose devices are assigned to the test group and users whose devices are not assigned to the test group to determine an average conversion rate of the users whose devices are assigned to the test group and of the users whose devices are not assigned to the test group; and
computing a lift value based on a percentage difference between the average conversion rate of the users whose devices are not assigned to the test group and the average conversion rate of the users whose devices are assigned to the test group.