Patent ID: 11972456
Assignee: ACTIVE MEDIA SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. An assembly comprising:
one or more processors; and
a non-transitory medium operatively coupled to the one or more processors, wherein the non-transitory medium stores a plurality of computer-readable instructions that, when executed by the one or more processors, cause the one or more processors to:
receive reference data during an in-process period that occurs after at least one ad placement has been aired in accordance with an advertising campaign, wherein the advertising campaign is implemented based on purchase data, wherein the reference data comprises first reference data arranged in accordance with a first data organization and second reference data arranged in accordance with a second data organization that differs from the first data organization, wherein the purchase data comprises an actual rate related to the at least one ad placement; and
during the in-process period, with respect to the at least one ad placement:
determine a plurality of metrics related to the at least one ad placement, wherein the metrics depend at least partially on the reference data;
perform a determination related to the at least one ad placement, wherein:
the determination depends at least partially on a plurality of the metrics,
the determination results in a determined rate that comprises a price amount that is one of greater than or less than the actual rate;
the price amount depends on the metrics; and
the price amount is determinable based on a change in the reference data that occurs during the in-process period; and

cause an output device to indicate information based on a difference between the determined rate and the actual rate related to the at least one ad placement.