Patent ID: 11881214
Assignee: AMAZON TECHNOLOGIES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 5:
6. A computer-implemented method, comprising:
receiving a request for an output at a user device, the request received based at least in part on first data sent from the user device over a data network;
determining, from a data store, a recommendation for content based at least in part on the request, a user account, and a context associated with the request;
determining, from the data store, metadata associated with the content;
determining a user feature associated with the user account, a context feature associated with the context, and a metadata feature associated with the metadata;
determining a customization rule that uses a decay function to limit a total number of features that can be included in customization data, the decay function allowing to exclude a first feature used within a number of prompts ago and allowing to include a second feature used outside of the number of prompts ago;
selecting, based at least in part on the customization rule, a feature from at least one of the user feature, the context feature, or the metadata feature;
generating the customization data that indicates the feature;
generating prompt data that comprises the customization data and an acknowledgement associated with the request; and
sending the prompt data and a command to the user device over the data network, the command causing the user device to generate the output based at least in part on the prompt data.