Patent ID: 11877027
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 7:
8. A non-tangible computer readable medium comprising instructions that, when executed by at least one processor of a computing system, cause the computing system to at least:
access media identification information representative of media detected by a media meter, the media identification information including a first set of one or more timestamps, the media meter associated with a location;
determine a first number of mobile devices in communication with a base station during a time period corresponding to presentation of the media, the base station associated with the location, the first number of mobile devices to be determined by correlating the first set of one or more timestamps with a second set of one or more timestamps included in mobile device identification information, the second set of one or more timestamps to indicate respective times at which one or more mobile devices requested to register with the base station;
estimate, based on the first number of mobile devices, a second number of persons present at the location during the time period; and
assign an accuracy to the estimate based on an expected audience demographic associated with the media detected by the media meter.