Patent ID: 11870912
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 19:
20. A method for measuring audience exposure to a video by leveraging user information stored by a database proprietor without compromising privacy of users exposed to the video, the method comprising:
obtaining, by a computing system, first media exposure data indicative of presentation of the video on a first client device, the first media exposure data including a media identifier of the video, the video received by the first client device via a first network communication;
obtaining, by the computing system, second media exposure data indicative of presentation of the video on a second client device, the video received by the second client device via a second network communication;
requesting, by the computing system from the database proprietor, user information for the first client device and the second client device by sending one or more network communications from a server of the computing system to the database proprietor, the one or more network communications including a first encrypted identifier associated with the first client device and a second encrypted identifier associated with the second client device;
based on the requesting, receiving, by the computing system from the database proprietor, first user information corresponding to the first client device and second user information corresponding to the second client device;
associating, by the computing system, the first user information corresponding to the first client device with the first media exposure data;
associating, by the computing system, the second user information corresponding to the second client device with the second media exposure data; and
determining, by the computing system, a demographics-based audience exposure measurement for the video using the first user information and the second user information.