Patent ID: 11907973
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 10:
11. A transaction management computing subsystem, comprising:
a processor; and
a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, the operations comprising:
generating, according to restriction information, a plurality of bid requests, wherein the restriction information is obtained from an ad tag associated with a request included in a message received from a server, wherein the plurality of bid requests include at least a portion of data associated with a user that is retrieved from a user data store, wherein the data is retrieved from the user data store according to a user identification (ID), wherein the user ID is included in a header, wherein the header is obtained from information associated with the request that is included in the message received from the server, and wherein the message corresponds to an ad call, wherein the plurality of bid requests further characterize one or more ad spaces of a software application associated with the request that is included in the message received from the server, wherein a first bid request of the plurality of bid requests comprises first characterizing information of the user, wherein a second bid request of the plurality of bid requests comprises second characterizing information of the user, and wherein the first characterizing information is different from the second characterizing information;
selecting at least a first decisioning subsystem and a second decisioning subsystem, wherein the first decisioning subsystem and the second decisioning subsystem are selected from among a plurality of decisioning subsystems managed by a plurality of buyers, and wherein the first decisioning subsystem and the second decisioning subsystem are selected according to the restriction information;
submitting the first bid request to the first decisioning subsystem and the second bid request to the second decisioning subsystem;
receiving a return bid message generated by a respective processor of one or more of the first decisioning subsystem and the second decisioning subsystem resulting in at least one return bid message; and
submitting, according to the at least one return bid message, a winning bid to the server, wherein the winning bid includes ad data enabling presentation of one or more advertisements in the one or more ad spaces.