Patent ID: 11921800
Assignee: XAD, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 10:
11. A method for segmenting mobile entities, comprising:
at one or more computer systems coupled to a packet-based network and including or having access to electronic storage media storing therein events associated with mobile entities communicating with the packet-based network, each of the events having one or more features;
for each mobile entity of a plurality of mobile entities, determining whether the mobile entity satisfies any of a plurality of preset constraints based on a set of events associated with the mobile entity;
determining a core set of mobile entities and a potential set of mobile entities, each mobile entity in the core set of mobile entities satisfying the plurality of constraints, each mobile entity in the potential set of mobile entities satisfying at least one but not all of the plurality of constraints;
determining, for a mobile segment, a plurality of feature gains corresponding, respectively, to a plurality of features related to the mobile segment, wherein a respective feature gain corresponding to a respective feature is related to a first probability of finding the respective feature in any of a first set of events and a second probability of finding the respective feature in any of a second set of events, each of the first set of events being associated with one of the core set of mobile entities, each of the second set of events being associated with one of the potential set of mobile entities;
assigning weights to the plurality of features, wherein the plurality of features include features of a plurality of types, the plurality of types including a first type and a second type, and wherein each feature of the first type is assigned a weight that is greater than a weight assigned to any feature of the second type; and
ranking a plurality of mobile entities to determine a set of mobile entities for the mobile segment, including determining a respective relevance measure for a respective mobile entity based on a plurality of factors, the plurality of factors including the plurality of feature gains, the weights assigned to the plurality of features, and for each particular feature of the plurality of features, frequency of events associated with the respective mobile entity and having the particular feature.