Patent ID: 11961110
Assignee: INTEGRAL AD SCIENCE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for generating predicted information related to advertisement viewability, the method comprising:
receiving, from a buyer server corresponding to a buyer of an advertisement placement, a first request for predicted information relating to advertisement viewability corresponding to the advertisement placement on a user device, wherein the first request includes a string;
decoding the string to retrieve metrics in the first request by using the string as a key to a look-up table that converts a character in the string to a particular value corresponding to the metric;
generating predicted information including a predicted duration of time that an advertisement, when inserted in the advertisement placement at a predetermined location, will be viewed by a user of the user device based on the metrics retrieved using the string;
transmitting the predicted information to the buyer;
receiving, from the buyer, a second request for updated predicted information relating to advertisement viewability corresponding to the advertisement placement on the user device, wherein the second request includes the string;
decoding the string to retrieve updated metrics associated with the string by using the string as the key to the look-up table that converts the character in the string to the particular value corresponding to the metric;
generating updated predicted information including an updated predicted duration of time that the advertisement inserted in the advertisement placement will be viewed by the user of the user device based on the updated metrics; and
transmitting the updated predicted information to the buyer server prior to placing a bid on the advertisement placement.