Patent ID: 11863816
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 6:
7. An apparatus to edit tuning data collected via automated content recognition, the apparatus comprising:
at least one memory;
machine readable instructions; and
processor circuitry to at least one of instantiate or execute the machine readable instructions to:
detect whether a time conflict exists between first tuning data corresponding to a first tuning event and second tuning data corresponding to a second tuning event, the first tuning data and the second tuning data collected by a presentation device via automated content recognition, the time conflict including a period of overlap associated with the first tuning event and the second tuning event;
in response to detecting that the time conflict exists, generate a third tuning event based on the first tuning data or the second tuning data, the third tuning event generated based on one or more criteria;
adjust the first tuning event and the second tuning event based on the third tuning event; and
evaluate edited tuning data to measure audience viewing behaviors, the edited tuning data including the first adjusted tuning event, the second adjusted tuning event, and the third tuning event.