Patent ID: 11947617
Assignee: MAPLEBEAR INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer-implemented method for determining a variant of a content item to provide to a client device, the method comprising:
receiving a first request for a content item from a client device, the content item associated with a plurality of different variants of the content item;
assigning a variant from the plurality of different variants of the content item to a user of the client device;
transmitting the assigned variant of the content item to the client device for display on the client device;
receiving a second request for the content item from the client device, the second request received subsequent to the first request;
calculating a performance of each of the plurality of different variants of the content item responsive to the second request;
selecting either the assigned variant of the content item or another variant from the plurality of different variants of the content item to transmit to the client device based on the calculated performance of each of the plurality of different variants; and
transmitting the selected variant of the content item to the client device.