Patent ID: 11887150
Assignee: WORLDPAY, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. The non-transitory machine-readable medium of claim 17, the method further comprising:
receiving, by the profiler computing system, initial online purchase information associated with an initial online completed purchase event of the purchaser;
generating, by the profiler computing system, the purchaser profile associated with the purchaser based on the initial online purchase information;
storing, by the profiler computing system, the generated purchaser profile associated with the purchaser in the profile data store;
determining, by the processor of the profiler computing system, the strength of attributing the completed purchase event to the non-purchase activity of the purchaser based on the initial online purchase information;
analyzing, by the profiler computing system, the non-purchase activity of the purchaser as a function of environmental and/or behavioral data;
determining, by the profiler computing system, an attribution score based on the strength of attributing completed purchase event to the non-purchase activity of the purchaser; and
determining whether to attribute the completed purchase event to the non-purchase activities of the purchaser based on determining whether the attribution score is above a predetermining threshold.