Patent ID: 11874887
Assignee: GOOGLE LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method to select content, comprising:
receiving, by a content management system server, a content request comprising a network identifier, the network identifier indicating a network location of a client computing device from which the content request originated;
determining, by the content management system server, based on the network identifier, one or more location probabilities that indicate a likelihood that the network location corresponds to a respective geographic location of the client computing device;
receiving, by the content management system server from a third-party content provider, a third-party content item for presentation at the client computing device;
determining that the one or more location probabilities differ from a location confidence threshold associated with a default bid amount; and
automatically adjusting, by the content management system server, the default bid amount based on the one or more location probabilities differing from the location confidence threshold.