Patent ID: 11875383
Assignee: HUAWEI TECHNOLOGIES CO., LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 6:
7. The method according to claim 1, wherein before receiving, by the server, the conversion event from the first terminal, the method further comprises:
sending, by the first terminal, the unified identity to a second terminal;
receiving, by the second terminal, the unified identity;
playing, by the second terminal, a third advertisement, and sending a third advertisement event to the server, wherein the third advertisement event comprises a second advertisement slot identifier and the unified identity, and the second advertisement slot identifier comprises information identifying the second terminal; and
receiving, by the server, the third advertisement event; and
wherein after receiving, by the server, the conversion event from the first terminal, the method further comprises:
determining, by the server, an advertising campaign of the third advertisement corresponding to the third advertisement event; and
determining, by the server based on the unified identity and the first tracking parameter in the conversion event, that the advertising campaign of the third advertisement corresponding to the third advertisement event is the same as the advertising campaign indicated by the first tracking parameter, determining that the third advertisement event is related to the conversion event, and determining, based on the third advertisement event, a degree of contribution to the user behavior conversion of the third advertisement played by the second terminal.