Patent ID: 11968424
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 10:
11. A system comprising:
processing circuitry configured to:
generate for presenting a content item on a device;
identify, within a stored transmission schedule, a scheduled interruption of the content item to generate for presenting a first supplemental content during presentation of the content item;
monitor, during a pre-determined time period before the scheduled interruption user interface input;
based on the monitoring, determine that the user interface input indicates a high likelihood of receiving an interaction with a user interface element that skips supplemental content;
in response to the determining, modify the stored transmission schedule to update the scheduled interruption to generate for presenting a second supplemental content instead of the first supplemental content; and
transmit for presentation the first supplemental content and the second supplemental content according to the modified stored transmission schedule.