Patent ID: 11863642
Assignee: CONTENT SQUARE ISRAEL LTD
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 20:
21. A system for tracking a user activity comprising:
a processor, and
a memory storing instructions, when executed by the processor, causes the system to perform operations comprising:
generating a user activity information representative of the user activity performed by a user on a web page displayed on a client display during a visit to the web page, wherein the user activity information comprises element location information including at least a position and a size of each element of the web page displayed to the user on the client display during the visit;
generating user visit information based on user activity information, wherein the user visit information comprises a visual representation of the web page displayed during the visit and the user activity performed by the user on the web page;
converting the element location information into a first plurality of coordinates for each element in the web page, wherein the first plurality of coordinates are coordinates that are relative to the position and the size of each element in the web page displayed on the client display;
converting the first plurality of coordinates for each element in the web page to a second plurality of coordinates associated with a playback display for each element in the web page; and
causing the user visit information to be displayed on the playback display based on the second plurality of coordinates.