Patent ID: 11949943
Assignee: ARRIS ENTERPRISES LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 9:
10. A method for gaze advertisement, the method comprising:
continuously detecting a face associated with a viewer;
extracting select facial features of the face of the viewer;
using a gaze detection algorithm to determine (x,y) coordinates of the viewer attention on a display device,
receiving a video format;
receiving, from a gaze meta data parser, gaze metadata associated with one or more advertisable items in the media content, the gaze metadata including a number of quadrants into which a video frame is divided and (x,y) coordinates for the one or more advertisable items;
calculating using the metadata, a quadrant of the number of quadrants corresponding to the location of an advertisable item;
determining which quadrant of the number of quadrants corresponds to the (x,y) coordinates of the viewer's attention to the display;
selecting an advertisement URL;
sending the advertisement URL to an advertisement server;
receiving an advertisement corresponding to the advertisement URL; and
presenting the advertisement associated with the advertisement URL within the video format in the quadrant corresponding to the (x,y) coordinates of the viewer's attention.