Patent ID: 11949962
Assignee: INTENT IQ, LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 21:
22. A hardware computer system programmed to perform a method comprising:
(a) automatically storing first electronic indicia of an association between a first online device (OD1) and a set-top box (STB) by matching (i) first personally identifiable information (PII) about a user of the OD1, which first PII is received by the computer system from a third party, with (ii) second personally identifiable information about a user of the STB; and
(b) automatically measuring effectiveness of an advertisement displayed via the STB by tracking user behavior performed on a second online device (OD2) following delivery of the advertisement, based on an association between the OD2 and the STB, which association has been determined using both (i) the first electronic indicia of the association between the OD1 and the STB stored pursuant to part (a), and (ii) stored second electronic indicia of an association between the OD2 and the OD1, which have been associated based on use by the OD1 of a common proxy IP address and based on use by the OD2 of the common proxy IP address, wherein the common proxy IP address is an IP address through which network traffic of the OD1 and the OD2 was routed, wherein the association between the OD1 and the OD2 has been determined by a computer system located outside a local area network (LAN) defined by the common proxy IP address.