Patent ID: 11887158
Assignee: ZETA GLOBAL CORP.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system comprising:
a data aggregator comprising at least one database server;
a memory operable to store at least one program; and
at least one processor communicatively coupled to the memory, in which the at least one program, when executed by the at least one processor, causes the at least one processor to:
receive target browsing characteristic data describing media consumer characteristics targeted by an advertiser wherein target browsing characteristics included in the received data are selected by the advertiser;
determine, at least from the received target browsing characteristic data, a first set of a plurality of user keys associated with one or more media consumers exhibiting the target browsing characteristic data linked with at least one media consuming behavior;
determine a first count of users included in the first set;
determine a second count of a total number of users whose data is contained in one or more databases of the data aggregator;
determine a media target list, the media target list comprising a second set of a plurality of user keys associated with one or more users exhibiting a first media consuming behavior;
determine a third count of users included in the second set;
identify the user keys in the first set that match the user keys in the second set;
determine a fourth count of a number of user keys in the first set that match the user keys in the second set;
determine a first index value based at least in part on a ratio between an incidence of the target browsing characteristic in the media. target list and an incidence of the target browsing characteristic among users whose data is contained in the one or more data aggregator databases based on the first count, second count, third count and fourth count, wherein the first index value facilitates performing a comparison of a relative measure of targeting a particular set of users, with the target browsing characteristic, based at least in part on an index value determination of respective index values corresponding to a defined value applied to media consuming behavior connected to a media; and
generate a table providing at least a list of media consumers associated with the media consuming behavior and within at least the first count, the second count, the third count, and the fourth count.