Patent ID: 11972456
Assignee: ACTIVE MEDIA SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. The method of claim 1, comprising executing the computer-readable instructions to generate, for each of the ad placements, a monitoring interface during the in-process period that displays a plurality of performance symbols related to the advertising campaign, wherein the performance symbols comprise:
a spend symbol indicating spend comparison information relating to actual spend compared to budgeted spend;
a clearance symbol indicating a deviation of the audience level from the threshold audience level;
an impression cost symbol indicating impression cost comparison information relating to actual impression cost compared to a reference impression cost;
a first audience symbol indicating an audience quality score that is variable relative to an audience threshold quality score; and
a second audience symbol indicating an extent of change in the audience level.