Patent ID: 11870912
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 14:
15. A computing system for measuring audience exposure to a video by leveraging user information stored by a database proprietor without compromising privacy of users exposed to the video, the computing system configured to perform a set of operations comprising:
obtaining first media exposure data indicative of presentation of the video on a first client device, the first media exposure data including a media identifier of the video, the video received by the first client device via a first network communication;
obtaining second media exposure data indicative of presentation of the video on a second client device, the video received by the second client device via a second network communication;
requesting, from the database proprietor, user information for the first client device and the second client device by sending one or more network communications from a server of the computing system to the database proprietor, the one or more network communications including a first encrypted identifier associated with the first client device and a second encrypted identifier associated with the second client device;
based on the requesting, receiving, from the database proprietor, first user information corresponding to the first client device and second user information corresponding to the second client device;
associating the first user information corresponding to the first client device with the first media exposure data;
associating the second user information corresponding to the second client device with the second media exposure data; and
determining a demographics-based audience exposure measurement for the video using the first user information and the second user information.