Patent ID: 11895180
Assignee: BI SCIENCE (2009) LTD
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 4:
5. A method for tracking a user web journey, the method comprising:
receiving, by a computerized server, from a plurality of computerized client devices communicatively coupled via a communication network to at least one content server of a plurality of content servers, a plurality of data content transmitted between anyone of the plurality of computerized client devices client devices and the at least one content server, wherein at least some of the computerized client devices are operated by a same user;
dividing the plurality of data content into data content groupings, wherein at least two data content groupings are associated with the same user and derived from clickstream data collected from at least two respective computerized client devices associated with the same user;
identifying a plurality of characteristics of each data content grouping;
selecting a first characteristic as an anchor characteristic for each data content grouping;
selecting a second characteristic for each data content grouping;
creating a semantic network for each data content grouping; and
assigning a weight to each of the characteristics for each data content grouping, the weight based at least on how many times the characteristic appears in the data content groupings.