Patent ID: 11880504
Assignee: RAMOT AT TEL-AVIV UNIVERSITY LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A computer-implemented method comprising:
automatically operating a display to present multiple objects to a user;
automatically operating an eye tracker to track an eye gaze of the user during the presentation of the multiple objects; and
automatically calculating an estimated user preference of each of the multiple objects, by performing at least one of:
(a) calculating a measure of central tendency of distances from a center of the respective object to points of the eye gaze on the respective object, wherein a higher measure of central tendency of the distances indicates a stronger user preference and vice versa, or
(b) calculating a measure of central tendency of speeds of transition between temporally-consecutive ones of the points of the eye gaze, wherein a higher measure of central tendency of the speeds indicates a stronger user preference and vice versa.