Patent ID: 11936627
Assignee: APPLE INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 11:
12. A data processing system comprising:
a memory configurable to store instructions;
one or more processors coupled with the memory, wherein the instructions, when executed, cause the one or more processors to perform operations to:
execute a first application via the one or more processors;
receive a request to download a second application at an interface associated with an application store, the request received via an application store interface after receipt of an input to select an advertisement displayed by the first application, wherein the advertisement displayed by the first application is associated with an advertisement campaign of an advertisement network and the request to download the second application represents a conversion to be added to conversion metrics for the advertisement campaign;
create a postback data structure in the memory, the postback data structure including a notification of a conversion for an advertisement campaign to which the advertisement is associated;
retrieve, from one or more servers associated with the application store, anonymity metrics associated with the advertisement campaign;
determine, based on the anonymity metrics, a set of data to include in the postback data structure, the anonymity metrics corresponding to a set of conversions for the advertisement campaign;
adjust the postback data structure based at least in part on the determined set of data to include in the postback data structure; and
transmit, after the adjust, the postback data structure to a server associated with the advertisement network, wherein the postback data structure includes the set of data determined based on the anonymity metrics.