Patent ID: 11887172
Assignee: WALMART APOLLO, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause a device to perform operations comprising:
receiving purchase data identifying a transaction by a customer using a first device;
obtaining customer data for the customer;
obtaining device data for the device;
determining a segment of a plurality of segments for the customer based on the customer data, wherein each of the plurality of segments defines a respective customer category that is associated with a respective one of a plurality of machine learning models;
determining a first feature set of a plurality of feature sets based on the segment;
generating features in the first feature set based on the customer data and the device data;
selecting a first machine learning model from the plurality of machine learning models based on the segment;
applying the first machine learning model to the features in the first feature set to generate a trust value;
generating a purchase response based on the trust value; and
transmitting the purchase response to another computing device.