Patent ID: 11961111
Assignee: ISOLATION NETWORK, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 3:
4. The method according to claim 1 wherein the online audience generation component receives category labels and sets of media IP assets in each category from the offline model generation component as well as a media IP asset i0 and a marketing campaign goal either from the opportunity detection analytics hub or from a media IP asset manager and is first comprised of an online model selection component that receives the media IP asset i0, a consumption history Vi0 of the media IP asset i0, a specific category c* for i0 selected by the media IP asset manager from a list of categories associated with the media IP asset i0 from the asset category clustering component, a category-specific fitted model from the alternating least squares matrix factorization component within the offline model generation component, and final category-specific cold start audiences from the cold start audience generation component and either selects a cold start audience for c* as a high growth potential audience for i0 and a marketing campaign goal of audience expansion is chosen when the consumption history Vi0 is less than a global threshold or the high growth potential audience for i0 is generated using the alternating least squares matrix factorization component.