Patent ID: 11922466
Assignee: JANE TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A intermediate technology system comprising one or more computers and one or more storage devices on which are stored instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
serving, for presentation during a browsing session of a client device accessing an online retail site that uses the intermediate technology system as an online retail catalog manager, an online retail catalog that includes a first marketing device for a first product for presentation on the online retail site in response to determining that the first product of a first brand is currently in inventory and available for sale at the online retail site, and that first propensity data for the client device satisfy first criteria for the first brand for placement of the first marketing device on the online retail site, wherein the first marketing device includes a first link to a first web page for the first product on the online retail site;
receiving data that indicates interactions by the client device during the browsing session with one or more products in the online retail catalog;
generating, using the first propensity data and the data that indicates the interactions by the client device with the one or more products in the online retail catalog, second propensity data for the client device that is different than the first propensity data;
determining that the second propensity data does not satisfy the first criteria for the first brand;
determining, using the second propensity data and inventory data for the online retail site, that the second propensity data satisfies second criteria for a second brand for placement of a second marketing device for a second product of the second brand on the online retail site and that the second product of the second brand is currently in inventory and available for sale at the online retail site; and
in response to determining that the second propensity data satisfies the second criteria for the second brand for placement of the second marketing device for the second product of the second brand on the online retail site and that the second product of the second brand is currently in inventory and available for sale at the online retail site:
serving, for presentation on the client device during the browsing session, the second marketing device for the second product that includes a second link to a second web page for the second product on the online retail site to cause the client device to replace a presentation of the first marketing device with a presentation of the second marketing device.