Patent ID: 11887154
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A computing device comprising:
a processor; and
memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
determining an amount of spend over a timespan by a content provider to provide content items of the content provider through a content serving platform to client devices of users, wherein the content items of the content provider are used to serve non-exploration traffic;
determining a number of exploration impressions of users viewing exploration content items of the content provider over the timespan, wherein the exploration content items of the content provider are used to serve exploration traffic;
determining a return on exploration impression (ROEI) metric for the content provider based upon a ratio of (i) the amount of spend to provide the content items used to serve the non-exploration traffic to (ii) the number of exploration impressions of the users viewing the exploration content items used to serve the exploration traffic; and
utilizing the ROEI metric to rank available exploration content items of content providers for serving the exploration traffic.