Patent ID: 11972278
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. A computer program product for facilitating dynamic tailoring of computing touchpoint journeys, the computer program product comprising a computer readable memory having program instructions embodied therewith, the program instructions executable by a processor to cause the processor to:
obtain profile information and context information of a computing client currently engaged in a computing touchpoint journey, wherein the profile information and the context information characterize at least an objective of the computing client, and wherein the profile information and the context information are respective of a capability of the computing client;
predict, via a first machine learning classifier trained based on previous contexts and profiles associated with previous negative events, a negative event likely to occur on the computing touchpoint journey; and
propose, via a second machine learning classifier trained based on previous computing touchpoints that resolved the previous negative events, a next computing touchpoint for the computing client based on the predicted negative event, the profile information and the context information, including the capability of the computing client.