Patent ID: 11887133
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. An audience measurement system comprising:
an impression collection server configured to:
receive a network communication identifying media presented at a mobile device, wherein the media is tagged with embedded beacon instructions that are downloaded to the mobile device when the mobile device accesses the media, the embedded beacon instructions to cause the mobile device to transmit, to the impression collection server, the network communication identifying the media, and
log an impression of the media based on the network communication received from the mobile device in accordance with the embedded beacon instructions; and

a computing system comprising at least one processor and a memory, the computing system configured to:
obtain usage data identifying usage of the mobile device in a panelist household, the usage data identifying a first audience member of the panelist household as a primary user of the mobile device and a second audience member of the panelist household as a secondary user of the mobile device,
determine that the mobile device is shared by the first audience member of the panelist household and the second audience member of the panelist household based on the usage data,
obtain viewing habit data specifying respective media viewing attributes for the primary user and the secondary user,
calculate a first probability score based on a comparison of the respective media viewing attributes of the primary user to corresponding media attributes of the media,
calculate a second probability score based on a comparison of the respective media viewing attributes of the secondary user to corresponding media attributes of the media, the first and second probability scored calculated without the audience measurement system obtaining and using data that explicitly identifies which audience member of a given panelist household is viewing that media,
based on a comparison of the first probability score and the second probability score, assign the impression to the primary user or the secondary user, and
generate a census report using demographics of the primary user or the secondary user assigned to the impression.