Patent ID: 11972456
Assignee: ACTIVE MEDIA SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
accessing ad inventory data related to one or more media providers;
receiving a request related to an advertising opportunity, wherein the request comprises purchase data related to a plurality of ad placements available at a plurality of purchase prices; and
after the request is accepted and each of the ad placements is cleared, executing a plurality of computer-readable instructions to:
receive reference data during an in-process period that begins when the ad placement is aired according to an advertising campaign, wherein the advertising campaign is implemented based on the purchase data, wherein the purchase data comprises a purchase price related to the ad placement, wherein the reference data comprises:
first reference data received from a first reference data source, wherein the first reference data is arranged in accordance with a first data organization, wherein the first reference data at least partially depends on one or more first events that occur during the in-process period; and
second reference data received from a second reference data source comprising second reference data arranged in accordance with a second data organization that differs from the first data organization, wherein the second reference data at least partially depends on one or more second events that occur during the in-process period;

during the in-process period, determine a plurality of feedback metrics related to each one of the ad placements, wherein the feedback metrics depend at least partially on the reference data, wherein the feedback metrics comprise:
an audience metric indicating one or more audience attributes of an audience related to the ad placement;
an impression cost metric related to the ad placement;
a response cost metric indicating both a cost of the ad placement and a market response to the ad placement; and
an audience timing metric indicating whether the ad placement was cleared for a time period during which an audience level was one of: above a threshold audience level or below the threshold audience level;

during the in-process period, repeat the determination of one or more of the feedback metrics after a variation in the reference data occurs; and
during the in-process period, with respect to each one of the ad placements:
perform a determination related to the ad placement, wherein the determination depends on a plurality of the feedback metrics, wherein the determination results in a determined price; and
cause an output device to indicate a feedback comprising:
a plurality of the feedback metrics; and
a price differential derived from comparing the determined price related to the ad placement to the purchase price related to the ad placement,

wherein the feedback is useful for a purpose of adjusting the advertising campaign during the in-process period.