Patent ID: 11923074
Assignee: IQVIA INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A system comprising:
a memory; and
a processing device, operatively coupled to the memory, the processing device configured to perform operations comprising:
generating a multi-relational network comprising links among a plurality of physicians based on peer network data, wherein each link indicates a first physician that influences a second physician, and a weight of the influence;
decomposing, using a deep learning engine, a treatment decision by a treating physician of the plurality of physicians into a magnitude of peer influence and a magnitude of control factor influence based on the multi-relational network and a plurality of control factors respectively, wherein the plurality of control factors includes a set of environmental factors and a set of patient factors, wherein decomposing the treatment decision comprises:
measuring a magnitude of the set of environmental factors in the magnitude of control factor influence, and
measuring a magnitude of the set of patient factors in the magnitude of control factor influence, wherein measuring the magnitude of the set of patient factors comprises:
training a model of the deep learning engine with patient longitudinal data to identify patient factors that are likely to affect the treatment decision by the treating physician; and
projecting, by an embedding process performed by trained model of the deep learning engine, the set of patient factors from a first dimensional space into a second dimensional space, the second dimensional space is smaller than the first dimensional space, wherein the second dimensional space includes patient factors that are likely to affect the treatment decision by the treating physician;

distributing the magnitude of peer influence among one or more physicians in the multi-relational network to determine a role that each of the one or more physicians in the multi-relational network has with respect to diffusion of information within the plurality of physicians; and
using the determined roles to optimize diffusion of products among the plurality of physicians in the multi-relational network.