Patent ID: 11861660
Assignee: VUNGLE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system for providing an improved adaptive user experience, comprising:
a storage device; and
an ad server coupled to the storage device, the ad server having processing logic including a hardware processor that is configured to execute instructions of at least one software program to:
receive, with the ad server, an ad request from a wireless device upon initiation of a software application on the wireless device;
process, with the ad server, the ad request to determine an ad format and timing placement of at least one video ad or interstitial ad having a video ad option based on information contained in the ad request; and
determine, with the ad server, placement assets including an application identification matching, ad format, and placement timing that correspond to placement information of the ad request when the placement settings of the ad server match the ad placement referenced by the placement information in the ad request; and
provide custom scripting for creating and editing ad formats including frame type, colors, images, and volume options including mute, unmute, and partial volume for in-app video ads to be displayed on wireless devices of targeted user segments based on screen orientation of displays of wireless devices.