Patent ID: 11966946
Assignee: IHEART MEDIA MANAGEMENT SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A system comprising:
at least one processor and associated memory;
a program of instructions stored in the associated memory and executed by the processor, the program of instructions configured to:
receive, at an analytics module included in the system, performance feedback related to a broadcast media item, wherein the performance feedback includes metadata associated with the feedback;
distinguish, by the analytics module and based on the metadata, between first performance feedback provided by automated programs and second performance feedback provided by valid users;
transmit the second performance feedback, but not the first performance feedback, from the analytics module to a media proposal server; and
determine, by the media proposal server based on the second performance feedback, that the broadcast media item is to be replaced by a replacement broadcast media item.