Patent ID: 11871081
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A method comprising:
determining a primary emotional arc of a primary content, wherein the primary emotional arc is based on emotional response data from a plurality of users that have previously consumed the primary content;
estimating an emotional response from a current user based on the primary emotional arc prior to the current user consuming the primary content;
determining that a current emotional response from the current user is within a threshold of the estimated emotional response; and
in response to the determination that the current emotional response from the current user is within the threshold of the estimated emotional response, causing insertion, into the primary content during its display on a media device, of secondary content that is designated for a value of emotional response that is within the threshold of the estimated emotional response.