Patent ID: 11861636
Assignee: ADOBE INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A computing system comprising:
means for obtaining, by a journey management system via a network from a set of audience member devices, a set of journey data associated with a journey having one or more journey paths indicating workflows through which audience members traverse, the set of journey data including audience member attributes and labels indicating journey paths traversed by audience members;
means for determining a set of audience segments that describe a set of audience members traversing a particular journey path within a journey workflow, the set of audience segments are determined using a segmentation model trained based on a set of journey data including audience member attributes and labels and analyzing the segmentation model to identify patterns that indicate audience segments of the set of audience segments associated with the particular journey path;
means for analyzing an output of the segmentation model to identify patterns that indicate an audience segment of the set of audience segments is associated with the particular journey path;
in response to detecting the audience member traversing the journey, determining, via a recurrent neural network (RNN) while the audience member is traversing the journey and based on the audience segment, a set of probabilities indicating a likelihood of the audience segment interacting with an intervention, where the intervention indicates a modification to the one or more journey paths of the journey to increase engagement of the audience segment of the set of audience segments based on the patterns;
means for determining an intervention comprising a modification that is applied to a journey path within the journey workflow to increase audience member engagement while an audience member is traversing the particular journey path based on a set of propensities indicating likelihoods of the audience segments interacting with the intervention; and
in response to the audience member traversing at least a portion of the one or more journey paths, means for applying, via the journey management system the intervention to the journey workflow to cause the audience member to traverse the journey path within the journey workflow while the audience member is traversing the particular journey;
while the audience member is traversing the journey, providing an indication updating a display device of a user device of the audience segment of the set of audience segments associated with the particular journey path and the intervention.