Patent ID: 11910036
Assignee: DISH NETWORK L.L.C.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 8:
9. A system, comprising:
at least one computer processor; and
at least one memory coupled to the at least one computer processor, the at least one memory having computer-executable instructions stored thereon that, when executed by the at least one computer processor, cause the at least one computer processor to:
initiate playback of a program content stream;
recognize in the program content stream, an identifier of a matched advertisement during playback of the program content stream, the identifier of the matched advertisement having been inserted at an insertion point into the program content stream in response to at least one visual object recognized within images of the content stream being matched to the advertisement which correlates with the recognized at least one visual object
access content of the matched advertisement by using the identifier of the matched advertisement that was previously inserted at the insertion point into the program content stream to search a database of advertisements during playback of the program content stream in response to the recognizing, during playback of the program content stream, the identifier of the matched advertisement that was previously inserted at the insertion point into the program content stream; and
insert the content of the matched advertisement into the program content stream during the playback of the program content stream based on the identifier of the matched advertisement that was previously inserted at the insertion point into the program content stream.