Patent ID: 11861660
Assignee: VUNGLE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A wireless device, comprising:
a display having a user interface (UI) to display customizable ads on the wireless device with the customizable ads being designed with ad formats including frame type, colors, images, and volume options including mute, unmute, and partial volume for in-app video ads to be displayed on the wireless device based on a volume setting and a screen orientation of the display of the wireless device; and
processing logic coupled to the display, the processing logic includes a hardware processor that is configured to execute instructions of at least one software program to: initiate a software application and associated advertising services software on the wireless device;
generate, with the wireless device, an ad request in response to the initiation of the software application and associated advertising services software on the wireless device; and sending the ad request to an ad system with the ad request including configurable ad delivery options of a configuration file based on an anticipated ad play event.