Patent ID: 11877032
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 10:
11. A system comprising:
an input/output (I/O) circuitry configured to receive a user interface input while a media asset is playing;
a control circuitry communicably coupled to the I/O circuitry, wherein the control circuitry is configured to:
measure a length of time during which a user interface input lasted;
select supplemental content based on the measured length of time in which the user interface input lasted, wherein textual supplemental content is selected when the measured length of time is determined to be short, and wherein video supplemental content is selected when the measured length of time is determined to be long; and

wherein the I/O circuitry is further configured to generate for display the selected supplemental content while the media asset continues to be played.