Patent ID: 11941680
Assignee: AMAZON TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 4:
5. A computer-implemented method comprising:
receiving, from at least one computer device, an authorization to access a first social network account of a first customer of an online marketplace, wherein the authorization is received by a first server associated with the online marketplace over a communications network, wherein the first server comprises at least a first data store and a first processor;
accessing, by the first server, a second server associated with a social network over the communications network, wherein the second server comprises at least a second data store and a second computer processor;
extracting, from the second server by the first server, data associated with the first social network account of the first customer, wherein the data comprises at least one posting associated with the first customer and at least a first image;
deriving, by the first server, a color palette from the first image;
identifying, by the first server, information regarding at least one of a search history or a purchasing history of the first customer, wherein the information regarding the at least one of the search history or the purchasing history is stored in at least the first data store;
selecting, by the first server, at least a first product available via the online marketplace based at least in part on the color palette and the at least one of the search history or the purchasing history; and
transmitting, by the first server, code for displaying a first page comprising information regarding at least the first product to the at least one computer device, wherein the first page depicts at least the first product in accordance with the color palette.