Patent ID: 11889130
Assignee: CANOE VENTURES, LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 7:
8. A method operable with a network element communicatively coupled to a plurality of content distributers and to a plurality of advertisement decision servers (ADSs), the method comprising:
processing a Society of Cable Telecommunications Engineers (SCTE) 130-3 request from a first of the content distributers for advertisements to be inserted into a content selection provided to a subscriber by the first content distributer;
in response to processing the SCTE 130-3 request:
translating the SCTE 130-3 request into a Video Ad Serving Template (VAST) request; and
in parallel, transferring the SCTE 130-3 request to at least one of the ADSs and transferring the VAST request to at least another one of the ADSs;

receiving advertisements from at least a portion of the ADSs receiving the SCTE 130-3 request and the VAST request;
determining a number of advertisement opportunities in the content selection;
selecting a portion of the advertisements from each of the ADSs that fulfills all of the advertisement opportunities in the content selection;
combining the selected portion of the advertisements from ADSs in a single SCTE 130-3 response;
transferring the SCTE 130-3 response to the first content distributer for insertion into the content selection,
processing a SCTE 130-3 PlacementStatusNotification from the first content distributer indicating placement of the advertisements in the content selection; and
communicating viewing of the advertisements in the content selection to the ADSs.