Patent ID: 11869038
Assignee: ARRIS ENTERPRISES LLC
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A network-based method for ad management in an adaptive bit rate network, the method comprising:
generating a manifest file referencing a series of adaptive bit rate media segments of at least one of a plurality of differently encoded versions of a programming content for retrieval by a client's adaptive bit rate client device during a streaming session,
selecting a first advertisement using a network-based management system for providing to the client's adaptive bit rate client device;
providing the first advertisement content to the adaptive bitrate client device;
selectively allowing the first advertisement to be skipped relative to other advertisements provided to the client device during the streaming session that are not allowed to be skipped; and
determining whether an advertisement was skipped by monitoring a just-in-time packager that provides the adaptive bitrate media segments to the client device; and
identifying a second advertisement to provide to the client device based on the content of the first advertisement and an identification of whether the first advertisement was or was not skipped by the client device.