Patent ID: 11907972
Assignee: PRIVOWNY, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 18:
19. A system comprising:
means for receiving user input, at a client device, to open a user account at a user advertisement preference system on behalf of a user operating a web browser, the client device including at least one processor, memory, and the web browser, the client device being remote from the user advertisement preference system;
means for receiving a plugin at the client device from the user advertisement preference system, the plugin configured to communicate with the web browser and with the user advertisement preference system;
means for installing the plugin;
means for receiving, at the client device, a unique user identifier for a web browser cookie from the user advertisement preference system, the unique user identifier being associated with the user account, the web browser cookie including the unique user identifier associated with the user account, the unique user identifier uniquely identifying the user account to the user advertisement preference system;
means for storing, by the client device, the web browser cookie in the memory of the client device, the web browser cookie configured to be provided from the client device to at least one online advertisement-provider system;
means for presenting at least one first online advertisement to the user, the at least one online advertisement-provider system having selected the at least one first online advertisement for presentation to the user;
means for presenting, by the plugin, the user interface requesting the at least one user advertisement preference indicating at least a preference for or against advertisements that share one or more characteristics with the at least one first online advertisement, the user interface presenting a set of relevant user advertisement preferences relevant to the at least one first online advertisement, the set of relevant user advertisement preferences being identified for presentation based on one or more characteristics of the at least one first online advertisement;
means for receiving the at least one user advertisement preference;
means for providing, by the plugin, the user advertisement preference system with the at least one user advertisement preference, the web browser cookie not being modified to contain the at least one user advertisement preference;
means for receiving, at the client device, at least one web page including at least one online advertisement request from the at least one online advertisement-provider system;
means for assisting in providing, by the client device, the stored web browser cookie to the at least one online advertisement-provider system;
receiving a redirect redirecting the client device to a winning bidder online advertisement-provider system; and
means for receiving, at the client device, at least one second user-targeted online advertisement from the winning bidder online advertisement-provider system, the at least one second online advertisement being selected by the winning bidder online advertisement-provider system based on the at least one user advertisement preference that was specified by the user as provided to the winning bidder online advertisement-provider system by the user advertisement preference system, the winning bidder online advertisement-provider system obtaining the at least one user advertisement preference from the user advertisement preference system using the unique user identifier, the at least one online advertisement-provider system being remote from the user advertisement preference system and remote from the client device.