Patent ID: 11861473
Assignee: WALMART APOLLO, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 0:
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising:
calculating a first user propensity score and a second user propensity score for a user based on at least one feature vector of historical data of the user, wherein:
the first user propensity score represents first propensities for the user to take first actions; and
the second user propensity score represents second propensities for the user to take second actions;

using the first user propensity score to place the user into a first segment;
using the second user propensity score to place the user into a second segment different than the first segment; and
facilitating delivery of a message to an electronic device of the user based on the first segment and the second segment.