Patent ID: 11922446
Assignee: DISH NETWORK L.L.C.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method in a system for generating digital items, comprising:
identifying, by the system for generating digital items, a visible item related to a physical or digital object within television program content;
in response to the identifying the visible item related to the physical or digital object within the television program content, inserting an interactive element in the visible item with which a user may interact, via a user interface screen, to electronically cause an initially inactivated digital item related to the physical or digital object to be electronically received by a user device;
performing real-time video processing object detection to automatically detect one or more interactive elements embedded within digital content related to the physical or digital object;
receiving, by the system for generating digital items, data indicative of electronic interactivity between the user and the content related to the physical or digital object based on the detected one or more interactive elements;
in response to receiving the data indicative of the electronic interactivity between the user and the content related to the physical or digital object, generating, by the system for generating digital items, the initially inactivated electronic digital item related to the physical or digital object, wherein the generating the inactivated digital item related to the physical or digital object includes generating the inactivated digital item related to the physical or digital object based on the identified visible item related to the physical or digital object within the television program content;
communicating, by the system for generating digital items, the inactivated electronic digital item to the user;
electronically communicating, by the system for generating digital items, to a separate system associated with the physical or digital object, an indication of the electronic interactivity between the user and content related to the physical or digital object;
in response to the electronically communicating, to the separate system, the indication of the electronic interactivity between the user and content related to the physical or digital object, receiving an identifier of an activated electronic digital item for the physical or digital object configured to enable use of the activated digital item; and
communicating the activated digital item to the user including the identifier of the activated digital item, the identifier of the activated digital item converting the inactivated digital item related to the physical or digital object into the activated digital item.