Patent ID: 11882240
Assignee: PAYPAL, INC.
Field: Telecommunications (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 14:
15. A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
determining first user interaction data associated with one or more first user interactions of a first user with one or more webpages of a website associated with a first platform and displayed on a first user device;
accessing a transaction record associated with the first user, wherein the transaction record represents one or more transactions conducted by the first user with an interface associated with a second platform;
determining, based on the transaction record associated with the first user, that a period of time exceeding a threshold has passed since the first user requested an item through the web server system;
determining a likelihood of the first user initiating a communication session with an agent associated with the website based on the first user interaction data and the determining that the period of time exceeding the threshold has passed since the first user requested the item;
in response to determining that the likelihood exceeds a threshold, determining a website feature that addresses delivery issues based on second user interaction data associated with one or more second interactions of a second user of a second user device with the one or more webpages associated with the first platform;
generating a customized website for the first user based on the website feature; and
providing the generated customized website for display on the first user device.