Patent ID: 11875384
Assignee: INTUIT INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. An apparatus for providing a graphical user interface to manage a campaign, comprising:
a memory;
a display; and
a processor configured to:
obtain user information for a set of users that includes transaction information;
obtain offer information related to an offer from an advertiser that includes:
a target user criterion;
a spending formula; and
an offer price;

identify a subset of users from the set of users that would benefit from the offer from the advertiser based on:
a user matching the target user criterion, and
an outcome of applying the spending formula to the user's transaction information is greater than the offer price;

display the subset of users on a display of a first electronic device to the advertiser that includes an offer fee to the advertiser;
receive an offer message from the advertiser that describes how to present the offer the subset of users; and
display the offer based on the offer message to each electronic device of each user of the subset of users based on:
determining the offer that would benefit the user has not been previously presented to the user.