Patent ID: 11922455
Assignee: IDEALAB STUDIO, LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A system for measuring an advertising conversion rate, the system comprising:
a processor;
a first camera in proximity to an ad unit associated with and remote from a merchant facility, the first camera coupled to the processor via an Internet, wherein the first camera is configured to capture images of people exposed to the ad unit;
a second camera at the merchant facility, wherein the second camera is configured to capture images of people making a purchase at the merchant facility, the second camera coupled to the processor via the Internet;
the processor configured to:
receive first images of a first set of people exposed to the ad unit from the first camera remote from them merchant facility coupled to the processor via the Internet, wherein the first images of the first set of people are timestamped;
receive second images of a second set of people making a purchase at the merchant facility from the second camera at the merchant facility coupled to the processor via the Internet, wherein the second images of the second set of people are timestamped;
identify a third set of people by using facial recognition programming to identify people appearing in the first images of the first set of people exposed to the ad unit and subsequently appearing in the second images of the second set of people making a purchase at the merchant facility;
determine a distance traveled by the identified third set of people from the ad unit to the merchant facility;
generate a conversion rate based on the first set of people and the identified third set of people; and
provide portions of the first images and corresponding timestamps in which the third set of people appear and portions of the second images and corresponding timestamps in which the third set of people appear to a merchant associated with the merchant facility to evidence that the ad unit was causal with respect to generating traffic to the merchant facility.