Patent ID: 11947707
Assignee: VUNGLE, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 10:
11. A computer-readable medium bearing computer-executable instructions which, when executed by an online service operating on a computing system comprising at least a processor executing the instructions, carries out a method comprising:
receiving a request from a client device for a content item to be presented on the client device;
identifying a plurality of content items for presentation on the client device;
generating an initial score of each of the plurality of content items;
generating content item information for the plurality of content items, the content item information identifying the initial scores associated with the plurality of content items;
transmitting the content item information to the client device;
receiving completed content item scores for each of the plurality of content items from the client device;
generating a value score for each of the plurality of content items according to the completed content item scores and campaign information associated with the plurality of content items;
selecting a first content item of the plurality of content items according to the generated value scores associated with the plurality of content items; and
transmitting selection information identifying the selected first content item to the client device.