Patent ID: 11877028
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 14:
15. A method comprising:
based on first timestamps associated with identifying information of media, identifying, by executing an instruction with at least one processor, a first time for when streaming of the media started and a second time for when streaming of the media stopped;
based on the first timestamps and second timestamps included with network traffic data, identifying, by executing an instruction with the at least one processor, a first entry of the network traffic data with the first time;
based on the first timestamps and the second timestamps, associating, by executing an instruction with the at least one processor, a second entry of the network traffic data with the second time; and
generating, by executing an instruction with the at least one processor, a profile for the media based on at least some entries of the network traffic data that occurred between the first entry and the second entry.