Patent ID: 11861539
Assignee: SPRINKLR, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A processing system comprising:
a memory storing instructions that, when executed by at least one hardware processor, implement a software system to continually ingest social media as it is published to one or more social networks during a time period and curate content for one or more display devices over the time period as the social media is published during the time period;
the software system to produce one or more sequences of individual display elements for the one or more display devices, respectively, each sequence of the one or more sequences for a corresponding display device of the one or more display devices and including individual display elements having content changing for one individual display element of the sequence to another individual display element of the sequence, as trends emerge in the continually ingested social media;
the software system further including a user interface to display an array of control elements usable by an operator to generate control data to manually adjust at least part of the production of any sequence of the one or more sequences, in which the software system is arranged to automatically continue generating at least one sequence of the one or more sequences absent any adjustment specified using the array of control elements;
the software system further including a first data processor to perform a layer of processing on the continually ingested social media, the layer of processing including generating structured metric data including one or more metrics from unstructured data taken from the continually ingested social media, wherein the unstructured data includes content taken from one or more user messages of the continually ingested social media; and
a second different data processor to perform an additional layer of processing based on the layer of processing by the first data processor, the additional layer of data processing including;
identify topics for identifying in the one or more user messages;
rank ones of the one or more user messages associated with the topics based on at least some of the one or more metrics, and select at least one of the one or more user messages based on the ranking;
identify creative images associated with the topics;
combine content associated with the selected at least one user message with at least part of at least one of the identified creative images, based on any control data input by the array of control elements, to generate the one or more sequences.