Patent ID: 11968413
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 14:
15. A method to measure exposure to streaming media, the method comprising:
accessing, with a browser of a client device, a website including a monitoring instruction, the monitoring instruction to cause a transmission of a first request by the client device;
extracting, by executing an instruction with programmable circuitry of the client device, data from a first field of an ID3 tag, the ID3 tag located in streaming media accessed by the browser of the client device via the website;
generating, by executing an instruction with the programmable circuitry, the first request directed to a first internet domain based on the data from the first field of the ID3 tag, the first request including a media identifier from a second field of the ID3 tag, the media identifier identifying the streaming media;
sending, after detection of the ID3 tag, the first request from the client device to the first internet domain; and
after receiving a redirection message from the first internet domain, sending a second request to a second internet domain specified by the redirection message, the second request including the media identifier and a second identifier, the second identifier identifying at least one of (1) a user of the client device or (2) the client device.