Patent ID: 11930421
Assignee: DIGITAL FACTORY TECHNOLOGIES, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 10:
11. A computer method comprising the steps:
receiving, in one or more processors, information defining a geofence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;
determining, in one or more processors, a mobile device of the user is stationary for a predetermined amount of time;
identifying, in one or more processors, a location attribute for the location of mobile device while determined stationary;
determining, in one or more processors, an audience profile for a user of the mobile device based on the identified location attribute;
detecting, in one or more processors, that the mobile device user has entered an area defined by the geofence;
responsive to detecting the mobile device user entered an area defined by the geofence, determining, in one or more processors, a conversion probability based on content attributes of the at least one notification associated with the geofence and the determined audience profile associated with the mobile device user;
selecting, in one or more processors, the at least one offer notification based the conversion probability;
causing, by one or more processors, the selected offer notification to be displayed on the mobile device of the mobile device user; and
wherein the at least one offer notification is a promotional offer consisting of a discount offer.