Patent ID: 11907302
Assignee: ADMARKETPLACE
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 3:
4. The computer-implemented system according to claim 1 wherein the relevancy process comprises using at least one of a predefined keyword relevancy ranking, a Key Performance Indicator (KPI), and additional relevancy prediction information, and then determining the top matching keywords based upon the matched keyword relevancy; and wherein the additional relevancy prediction information comprises at least one of keyword match type, keyword class, publisher class, publisher ID, keyword ID, Adgroup ID, Adcopy ID, partial query length, partial query to keyword levenshtein distance, partial query to keyword Jaro similarity, organic ranking, publisher ID Click-Through Rate (CTR), publisher class CTR, keyword class CTR, keyword ID CTR, Adgroup ID CTR, Adcopy ID CTR, bid price, user device class, search frequency, historical performance, average order value (AOV), and conversion rate (CVR).