Patent ID: 11893059
Assignee: CAMELOT UK BIDCO LIMITED
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a computer for determining a strength score of an identifier record, cause the computer to perform:
generating, from a database, an identifier record grouping including the identifier record and at least one other identifier record, each identifier record in the identifier record grouping being associated with a same brand;
calculating one or more strength indicators of the generated identifier record grouping, the one or more strength indicators including at least one of a persistence indicator, a market indicator, a jurisdictional coverage indicator, or a distinction indicator;
normalizing a value of each of the one or more strength indicators based on an average value associated with the respective strength indicator, the average value associated with the respective strength indicator being determined based on a plurality of identifier record groupings within the database including the generated identifier record grouping;
generating a value of a strength metric of the generated identifier record grouping based on a sum of the normalized values of the one or more strength indicators of the generated identifier record grouping;
ranking the value of the strength metric of the generated identifier record grouping amongst values of strength metrics associated with the plurality of identifier record groupings within the database;
determining a strength score of the generated identifier record grouping as the strength score of the identifier record based on the ranking; and
determining an improvement recommendation for at least one of the one or more strength indicators of the generated identifier record grouping based on the strength score of the generated identifier record grouping being less than a strength score of a highest ranking identifier record grouping in the plurality of identifier record groupings, the improvement recommendation being displayed by a user interface of an electronic device, wherein
the calculating the one or more strength indicators includes
calculating, as the persistence indicator, an average age of trademark registrations associated with the generated identifier record grouping,
calculating, as the market indicator, at least one of an economic footprint of the generated identifier record grouping or an industry footprint of the generated identifier record grouping,
calculating, as the jurisdictional coverage indicator, a number of registered jurisdictions normalized by a total number of jurisdictions within the database, or
calculating, as the distinction indicator, a distinctiveness of a representative identifier record of the generated identifier record grouping.