Patent ID: 11887134
Assignee: CONTENT SQUARE SAS
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
receiving, at a server, pageviews for a plurality of users at a website;
determining origin sources for the plurality of users at the website;
receiving, at the server, interaction metrics of the plurality of users, including purchases of products in a particular zone;
determining, for the products in the particular zone, an underperforming product based on the pageviews and the interaction metrics;
identifying, using a trained machine learning model, a product type of the underperforming product, the trained machine learning model trained using a product similarity match threshold for product pair inputs;
outputting an insight for the underperforming product, the insight including a comparison of performance of the underperforming product to at least one other product of the product type based on the origin sources for the plurality of users accessing the website; and
updating the trained machine learning model using the insight for the underperforming product.