Patent ID: 11947619
Assignee: BITLY, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 9:
10. A method, comprising:
generating, by at least one server of a linking system, for an information resource, a plurality of encoded links linked via the linking system to the information resource to be presented on a plurality of information resources corresponding to a plurality of categories;
receiving, by the at least one server, from each client device of a plurality of client devices, a respective request to access the information resource via redirection through the linking system responsive to an interaction with a corresponding encoded link of the plurality of encoded links presented on one of the plurality of information resources;
identifying, by the at least one server, using data identified from the respective request, a respective attribute of each client device of the plurality of client devices;
determining, by the at least one server, for each client device of the plurality of devices, that the client device is associated with a corresponding category of the plurality of categories based at least on the respective attribute;
storing, by the at least one server, in one or more data structures, an association between the respective attribute of each client device of the plurality of client devices and the corresponding category; and
generating, by the at least one server, a report identifying: (i) statistics for the information resource linked via the plurality of encoded links and (ii) second statistics for a second information resource linked via a second plurality of encoded links based at least on a second association for each category of the plurality of categories.