Patent ID: 11962669
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H | IPC G  H

Claim 16:
17. A computer-implemented method comprising:
receiving a content request for retrieving a first digital content item of a first digital content type and a second digital content item of a second digital content type for display on a client device associated with a user identifier;
generating user characteristics based on user data associated with the user identifier;
determine a first model associated with the first digital content type based on the first digital content type of the content request for the first digital content item;
determining a first service quality metric based on the user characteristics and using the first model associated with the first digital content type;
selecting, based on the first service quality metric, a first data source for retrieving the first digital content item;
determine a second model associated with the second digital content type based on the second digital content type of the content request for the second digital content item;
determining a second service quality metric based on the user characteristics by using the second model associated with the second digital content type, wherein the first service quality metric is different from the second service quality metric;
selecting, based on the second service quality metric, a second data source for retrieving the second digital content item; and
providing the first digital content item and the second digital content item to the client device for display in response to the content request.