Patent ID: 11863816
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 12:
13. A non-transitory machine readable storage medium comprising instructions that, when executed, cause processor circuitry to at least:
discern whether a time conflict exists between first tuning data corresponding to a first tuning event and second tuning data corresponding to a second tuning event, the first tuning data and the second tuning data collected by a presentation device via automated content recognition, the time conflict including a period of overlap associated with the first tuning event and the second tuning event;
in response to discerning that the time conflict exists, produce a third tuning event based on the first tuning data or the second tuning data, the third tuning event produced based on one or more criteria;
alter the first tuning event and the second tuning event based on the third tuning event; and
assess edited tuning data to measure audience viewing behaviors, the edited tuning data including the first altered tuning event, the second altered tuning event, and the third tuning event.