Patent ID: 11922463
Assignee: FIREFLY SYSTEMS INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method, comprising:
(a) displaying media content on a display unit mounted to a vehicle during a first time period as the vehicle moves from a first geographic location to a second geographic location, the display unit including a screen and at least one camera integrated into the screen and configured to generate a 360 degree view of the environment surrounding the vehicle as it moves from the first geographic location to the second geographic location;
(b) obtaining with the at least one camera a video of the 360 degree view of the environment surrounding the vehicle as it moves from the first geographic location to the second geographic location;
(c) processing said video with a gaze-tracking algorithm to identify at least one subject in the environment surrounding the vehicle and within a vicinity of the screen and to determine whether said at least one subject looked at said screen during said first time period.