Patent ID: 11913597
Assignee: APPLE INC.
Field: Mechanical elements (Mechanical engineering)
Classification: CPC F  A  G | IPC A  F  G

Claim 22:
23. A display system, comprising:
a retainer, comprising:
a retainer bracket configured to secure a displayed product;
a connector disposed at an end of an arm of the retainer bracket, the connector configured to connect to a displayed product secured by the retainer bracket to provide power and/or data;
a retainer body coupled to the retainer bracket and comprising an edge, an opening, and a smooth outer surface extending continuously from the edge to the opening;

a display stem comprising a recess configured to receive the retainer body;
a retaining cable extending through the display stem and having a first end coupled to the retainer body at the opening; and
a cable-retraction unit comprising a cable spool and a cable-biasing mechanism, wherein a second end of the retaining cable is coupled to the cable-retraction unit, wherein the retaining cable is spirally wound onto the cable spool in a single plane, and wherein the cable-biasing mechanism provides a biasing force to the cable,
wherein the first end of the retaining cable comprises a plug, wherein the retainer body further comprises a port at the opening for receiving the plug, and
wherein the plug is free to rotate axially in the port relative to the retainer body when the retainer is disposed on the display stem and when a user lifts the retainer off of the display stem.