Patent ID: 11870841
Assignee: TEALIUM INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 18:
19. Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a process for managing gathering of data indicative of user interactions with a content page, the process comprising:
generating one or more user interfaces comprising functionality for a configuration user to:
identify a plurality of data collection tags that are available to associate with a tag container, the plurality of data collection tags comprising instructions that, when executed by a user system, cause the user system to gather the data indicative of user interactions with the content page and transmit the data indicative of the user interactions via a computer network,
associate one or more of the plurality of data collection tags with the tag container responsive to a selection of the one or more of the plurality of data collection tags by the configuration user,
map data sources in the content page to data sources gathered by the one or more of the plurality of data collection tags to designate the data sources in the content page from which at least some of the data indicative of the user interactions are gathered, and
define conditional logic to be applied to at least some of the data indicative of the user interactions, the conditional logic being configured to transform the at least some of the data indicative of the user interactions to generate attribute data denoting a trait of the user interactions; and

outputting the one or more user interfaces for presentation to the configuration user on a display.