Patent ID: 11928706
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
determining, via an application programming interface (API) for a browser extension of a data tracking platform on a device of a user, data for the user during an online browsing session;
generating an offer from an online merchant to the user for an item associated with the data;
receiving transaction data for a transaction for the item processed using a first digital account of the user with an online transaction processor;
generating an identifier code for the transaction that identifies the item and the user;
sharing, through an online data feed for the first digital account with a social payment network of the online transaction processor, a data post including the identifier code and at least a portion of the transaction data;
detecting, based on one or more executed API calls using an API integration between the social payment network and a computing service associated with the online transaction processor that hosts the online data feed to one or more other users, an interaction by a second digital account with the data post that is associated with the identifier code, wherein the one or more executed API calls comprise data requests from the social payment network or the browser extension on a device associated with the second digital account for the interaction with the online data feed;
determining, based on the one or more executed API calls, a user activity during the interaction that uses the identifier code;
performing, using a computational platform comprising a machine learning (ML) model having nodes trained for user interest prediction using training data for a predictive output at an output layer, the predictive output of a digital account value for the user based at least on the data from the online browsing session and the user activity; and
providing the digital account value to the first digital account.