Patent ID: 11961125
Assignee: YIELDMO, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A method for quantifying user engagement comprising:
during a test period:
serving a set of instances of a first visual media to a set of computing devices accessed by a population of users;
for each instance of the first visual media in the set of instances of the first visual media:
recording a test set of viewability data representing viewability of the first visual media rendered on a display of a corresponding computing device, in the set of computing devices;
calculating a test viewability score, in a set of test viewability scores, based on the test set of viewability data; and
accessing an outcome, in a set of outcomes, of a particular outcome type of consumption of the first visual media by a corresponding user in the population of users; and

defining a threshold viewability score associated with a threshold probability of a target outcome of consumption of the first visual media based on the set of test viewability scores and the set of outcomes; and

during a live period succeeding the test period:
selecting the first visual media for presentation within a first digital platform rendered by a first computing device;
recording a first set of viewability data representing viewability of the first visual media rendered on a display of the first computing device;
characterizing a viewability score for the first visual media presented within the first digital platform to the first user based on the first set of viewability data; and
in response to the viewability score exceeding the threshold viewability score, recording an impression for the first visual media.