Patent ID: 11908003
Assignee: CAPITAL ONE SERVICES, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer-implemented method for personalizing a visitor experience of an electronic store includes:
receiving, via at least one processor of a system associated with an electronic store, an indication that a visitor has accessed the electronic store via a user device;
generating, via the at least one processor, tracking data indicative of interactions of the visitor with the electronic store via the user device;
inputting the tracking data into a model, and determining, via the at least one processor and by using the tracking data with the model, whether the visitor is in a browsing stage or in a purchasing stage, wherein the model has been trained only using training tracking data from one or more individuals other than the visitor that is for interactions that occurred prior to a point in time at which the one or more individuals obtained a prequalification; and
altering, via the at least one processor, the electronic store based on the determination by one or more of adding, removing, rearranging, re-coloring, highlighting, or de-emphasizing one or more interactive features displayed on a user interface of the electronic store, the one or more interactive features including a selectable element that is operable to one or more of: accept or reject a product recommendation; or cause the user device to navigate to a resource for obtaining a pre-qualification, financial information, or an electronic offer on the electronic store for purchase of a product.