Patent ID: 11966938
Assignee: VIANT TECHNOLOGY LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 9:
10. A computer-implemented system for determining a demographic profile of a website comprising:
a computer having a memory;
an application executing on the computer, wherein the application:
generates a record of visits by a group of profiled users to a website, wherein each of the profiled users has associated user demographic information;
calculates the profile for the website using the associated user demographic information and the record of visits, wherein the profile comprises demographic characteristics of the website;
determines a website forecast for a defined time period, wherein the website forecast characterizes a target audience, wherein the target audience comprises members of one or more demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold; and
provides a data or service based on the calculated profile and website forecast.