Patent ID: 11917263
Assignee: RIVIT TV, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 11:
12. An apparatus, comprising:
one or more processors; and
a memory coupled to the one or more processors to store instructions, which when executed by the one or more processors, cause the one or more processors to perform operations, the operations comprising:
causing a display of a first graphical user interface including a plurality of selectable alternative advert (AA) query items, a first graphical user interface element for accepting an offer to watch advert-free content, and a second graphical user interface element for rejecting the offer to watch advert-free content, wherein each selectable AA query item includes at least one of: a brand, a product category, or a product, each selectable AA query item has an affinity score indicating a preference level of a viewer towards the AA query item;
in response to detecting a selection of at least one AA query item among the plurality of selectable AA query items and a selection of the first graphical user interface element by the viewer, determining whether the viewer has signed in; and
in response to determining that the viewer has not signed in, causing a display of a second graphical user interface including graphical user interface elements for the viewer to sign-in or sign-up.