Patent ID: 11887133
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A method for assigning media impressions to a user of a shared mobile device, the method comprising:
receiving, by an impression collection server of an audience measurement system, a network communication identifying media presented at a mobile device, wherein the media is tagged with embedded beacon instructions that are downloaded to the mobile device when the mobile device accesses the media, the embedded beacon instructions to cause the mobile device to transmit, to the impression collection server, the network communication identifying the media;
logging, by the impression collection server, an impression of the media based on the network communication received from the mobile device in accordance with the embedded beacon instructions;
obtaining, by a computing system of the audience measurement system, usage data identifying usage of the mobile device in a panelist household, the usage data identifying a first audience member of the panelist household as a primary user of the mobile device and a second audience member of the panelist household as a secondary user of the mobile device;
determining, by the computing system, that the mobile device is shared by the first audience member of the panelist household and the second audience member of the panelist household based on the usage data;
obtaining, by the computing system, viewing habit data specifying respective media viewing attributes for the primary user and the secondary user;
based on the respective media viewing attributes, generating, by the computing system, a viewer assignment model that predicts probabilities of audience member viewership of media without the audience measurement system obtaining and using data that explicitly identifies which audience member of a given panelist household is viewing that media;
calculating, by the computing system, using the viewer assignment model, (i) a first probability that the primary user viewed the media and (ii) a second probability that the secondary user viewed the media;
based on a comparison of the first probability and the second probability, assigning, by the computing system, the impression to the primary user or the secondary user; and
generating, by the computing system, a census report using the assigned impression aggregated with other impression data for the media.