Patent ID: 11928696
Assignee: E2INTERACTIVE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A promotional system for generating a virtual value item for a promotional campaign to be sent to a mobile computing device of a participant, the promotional system comprising:
a virtual value system comprising:
an interface with a provider of goods or services; and
a virtual value item manager configured to:
generate at least one virtual value item associated with goods or services; and
communicate with a processor of the provider of goods or services to transact redemption of the at least one virtual value item for an associated good or service;

a promotional campaign engine comprising a server with a memory executable by a processor communicatively linked to the virtual value system, the promotional campaign engine including:
a campaign set-up module in the memory, executed by the processor and configured to generate a campaign rule set defining one or more parameters of the promotional campaign and
a requesting module in the memory, executed by the processor and in selective communication with the campaign set-up module, the requesting module configured to:
generate and send at least one virtual value item request to the virtual value system, each virtual value item request including code executable to request generation of a virtual value item,
request generation of at least one associative virtual value item profile identifying the specific virtual value item in the virtual value system,
using the code executable in the virtual value item request, generating the at least one virtual value item, and
initiate sending the virtual value item to the mobile computing device of a participant;

wherein the mobile computing device is selected from a plurality of mobile computing devices based on the campaign rule set.