Patent ID: 11915264
Assignee: KING.COM LTD.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A user device configured to select and display content while a computer implemented game application is running, said user device comprising:
a user interface configured to display said computer implemented game and content;
a receiver configured to receive, from a server, a plurality of candidate content; and
at least one processor, said at least one processor configured to determine a respective candidate content value associated with a respective candidate content, the determining of a respective candidate content value comprising:
determining for a first parameter having a plurality of options, a first value dependent on which first parameter option is currently applicable, said first parameter being a parameter associated with the respective candidate content;
determining for at least one further parameter having a plurality of options, a respective further value dependent on which respective parameter option is current applicable, said at least one further parameter being a respective parameter associated with the computer implemented game; and using the first value and each respective further value to determine the respective candidate content value,
wherein the at least one processor configured to select in dependence on said respective candidate content values one of said candidate content and the user interface is configured to display the selected candidate content.