Patent ID: 11887161
Assignee: 3M INNOVATIVE PROPERTIES COMPANY
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 15:
16. A computer-implemented method comprising:
receiving, by a content delivery system, from at least one device, at least one content comparison that indicates an effectiveness of at least one content piece of a subset of a plurality of content pieces associated with an experimental unit;
receiving, by the content delivery system, location information that defines a location of the at least one device within a response area and during the experimental unit, the at least one device being associated with a content recipient;
based on the location information, determining, by the content delivery system, a response duration that defines an expected period of time for receipt of a response to a respective content piece of delivered content pieces, the respective content piece being delivered to the at least one device within the response area and during the experimental unit;
selecting, by the content delivery system a content piece for delivery to the at least one device within the response area;

sending, by the content delivery system, the selected content piece to the at least one device during the experimental unit; and
identifying, by one of the content delivery system, within-location content presented via one or more displays located within the response area and during the experimental unit.