Patent ID: 11928420
Assignee: ICIMS, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer-implemented method, comprising:
inspecting a structure and/or content of a webpage that includes a job posting to identify a keyword associated with the job posting in response to a user loading the webpage;
defining a fingerprint associated with the keyword, the fingerprint including information representative of a matching strategy to match the job posting to a video content;
generating, based at least in part on the fingerprint, an application programming interface (API) call to query an API, the API being associated with a video content provider;
querying the API, based at least in part on the API call, to identify the video content to be added to the webpage; and
in response to receiving the video content, automatically adding the video content at a location on the webpage.