Patent ID: 11887158
Assignee: ZETA GLOBAL CORP.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 1:
2. The system of claim 1, wherein the at least one program, when executed by the at least one processor, further causes the at least one processor to:
determine a second media target list, the second media target list comprising a respective set of one or more user keys associated with respective one or more users exhibiting a second media consuming behavior, wherein the second media consuming behavior is different than the first media consuming behavior;
determine a second index value based at least in part on a respective ratio between a respective incidence of the target browsing characteristic in the second media target list and the incidence of the target characteristic among users whose data is contained in the one or more databases based on the first count, second count, third count and fourth count;
determine a ranking of the first index value and the second index value; and
generate a table including at least the first index value and the second index value based at least in part on the ranking, wherein the table is utilized for performing the comparison of the relative measure of targeting the particular set of users, with the target characteristic, among at least one media outlet.