Patent ID: 11962849
Assignee: THE NIELSEN COMPANY (US), LLC
Field: nan (nan)
Classification: CPC nan | IPC H

Claim 8:
9. A method comprising:
obtaining audience member behavior data developed based on first program identification data and audience identification data, the first program identification data and the audience identification data collected from a first household;
obtaining, from a media service provider, second program identification data for a television of a second household that is different from the first household, wherein the second household is a non-metered household for which the second program identification data is obtained without using a meter to collect audience identification data at the second household;
determining, by a computing system of an audience measurement entity, for an audience member of the second household, using a model that is trained with the audience member behavior data, an audience-member viewing probability for television content identified in the second program identification data, the audience-member viewing probability representing a likelihood that the audience member viewed the television content; and
generating a viewership report for the television content using the audience-member viewing probability and demographic information for the audience member,
wherein the computing system of the audience measurement entity is located remotely from the first household and the second household.