Patent ID: 11961111
Assignee: ISOLATION NETWORK, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 2:
3. The method according to claim 2 that generates the category-specific high growth potential cold start audiences described by early adopter geodemographic groups to inform targeting for promotion of new media IP asset releases or media IP assets lacking consumption reporting comprised of the cold start audience generation component that uses category-specific datasets of media IP assets and output from an offline change detection component to create growth events from which the early adopter geodemographic groups can be identified by the early adopter audience generation method by considering each media IP asset and growth events for an associated category and producing a ranked list of geodemographic groups using a voting system to form an early adopter audience formed from geodemographic groups that contribute a highest overall streaming consumption on the DSPs during an early onset of the growth events for the associated category and to evaluate relative performance of the early adopter audience generated by the early adopter audience generation method against alternative audience generation methods including methods which only consider geodemographic groups representing a majority of media IP asset consumption for the associated category for a final cold start audience,
wherein the geodemographic groups that contribute the highest overall streaming consumption on the DSPs during the early onset of the growth events for the associated category may not be an audience contributing a highest overall streaming consumption outside of the early onset of the growth events,
wherein an output of the cold start audience generation component is a set of category-specific high growth potential audiences that are used to inform the targeting for the promotion of the new media IP asset releases or the media IP assets lacking consumption reporting on the marketing platform.