Patent ID: 11900422
Assignee: OPTIMERA, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 6:
7. A method of automatically determining an auction floor for an ad insertion field of a user interface that presents digital content, the method comprising:
by a processor while an electronic device displays a page comprising digital content, wherein the page includes an ad insertion field:
receiving an indication that the electronic device is displaying the page and the ad insertion field;
identifying an auction floor value that is associated with the ad insertion field;
using the auction floor value to generate and submit to an advertising platform a phantom bid to insert content into the ad insertion field, wherein the phantom bid includes a tag that identifies the phantom bid as the phantom bid;
after an advertisement has been displayed in the ad insertion field, executing a measurement script that examines the ad insertion field and a data attribute for the ad insertion field, wherein the data attribute indicates whether the advertisement being displayed in the ad insertion field includes the content from the phantom bid; and
if the advertisement being displayed includes the content from the phantom bid, generating a signal to adjust the auction floor value downward, otherwise not generating the signal to adjust the auction floor value downward.