Patent ID: 11869024
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. A method comprising:
accessing computer-generated impression records, the computer-generated impression records based on network communications received at a server of a database proprietor from client devices, the computer-generated impression records indicative of accesses to media at the client devices;
accessing self-reported demographic data from a database of the database proprietor, the self-reported demographic data corresponding to user accounts registered with the database proprietor and associated with the client devices;
determining, by executing an instruction with a processor, different adjustments for corresponding ones of self-reported demographics of the self-reported demographic data based on an adjustment model and based on a comparison of the ones of the self-reported demographics with a probability distribution of higher-accuracy demographic data, the adjustment model selected based on an evaluation process of a first training model and a second training model;
adjusting, by executing an instruction with the processor, the corresponding ones of the self-reported demographics based on corresponding ones of the different adjustments to generate adjusted user demographic data; and
assigning, by executing an instruction with the processor, the adjusted user demographic data to corresponding ones of the computer-generated impression records.