Patent ID: 11893624
Assignee: BLOCK, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method, implemented by at least one server computing device of a service provider, the method comprising:
receiving multimedia content including a representation of an item offered for sale by a merchant;
identifying, through one or more recognition techniques, the item in the multimedia content;
determining, based at least in part on inventory data associated with the merchant, identifying information associated with the item;
associating the identifying information with an interactive element to be presented via a first graphical user interface of a user device in association with the multimedia content, wherein the interactive element indicates an amount of inventory remaining at the merchant and, when selected, causes the user device to display a second graphical user interface configured to allow a customer to purchase the item, and wherein the interactive element is identified based at least in part on a characteristic of the user device or user data associated with the customer;
overlaying, at least partially and for customer interaction, the interactive element onto a portion of the multimedia content;
receiving, from the user device of the customer, input data indicating customer interaction with the interactive element; and
causing, based at least in part on the input data, the user device of the customer to display the second graphical user interface configured to allow the customer to purchase the item.