Patent ID: 11871063
Assignee: TUBI, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 9:
10. A method for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, the method comprising:
identifying, by a computer processor, first advertising content served to a first client device;
identifying a first client device IP address corresponding to the first client device, wherein the first client device is linked to a household profile;
submitting a request for content placement opportunities;
receiving content placement opportunities identifying at least a portion of a second client device IP address of a second client device;
linking the second client device to the household profile by:
determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;
comparing the percentage to a predefined threshold; and
linking the second client device to the household profile based on determining that the threshold is exceeded;

selecting second advertising content based on the first advertising content; and
providing the second advertising content for the content placement opportunity to be displayed on the second client device.