Patent ID: 11949943
Assignee: ARRIS ENTERPRISES LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 0:
1. An apparatus comprising:
a gaze processor to receive a continuous image associated with a viewer;
a receiver to receive media content, the media content including gaze metadata associated with one or more advertisable items in the media content, the gaze metadata including (x,y) coordinates and a URL for each of the one or more advertisable items;
the gaze processor configured to determine a viewer attention area by identifying view-gaze coordinates and a gaze direction of the viewer;
a gaze metadata parser to parse the gaze metadata; and
a gaze advertisement module to:
derive an area of interest (AOI) in the media content based on the gaze metadata, the AOI corresponding to one of the one or more advertisable items;
determine the AOI matches the viewer attention area;
select an advertisement URL for the advertisable item corresponding to the AOI;
send the advertisement URL to an advertisement server;
receive an advertisement corresponding to the advertisement URL; and
present the advertisement associated with the advertisement URL within the media content via a display.