Patent ID: 11941073
Assignee: 97TH FLOOR
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. The system of claim 15, further comprising instructions being executable by the one or more processors to:
determine that a number of candidate keywords from the plurality of candidate keywords is less than a threshold number of candidate keywords;
based on the number of candidate keywords being less than the threshold number of candidate keywords, discount one of the volume value, the bid value, or the difficulty value from each set of value metrics from the plurality of sets of value metrics; and
identify an expanded set of candidate keywords including the plurality of candidate keywords and one or more additional keywords from the collection of keywords based on two or more value metrics from each set of value metrics associated with the plurality of candidate keywords and the one or more additional keywords being above the one or more value metric threshold values.