Patent ID: 11875383
Assignee: HUAWEI TECHNOLOGIES CO., LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 9:
10. A method, comprising:
receiving, by a first terminal, a wireless signal that is broadcast by an advertising device, wherein the wireless signal comprises an identifier of the advertising device and orientation information of the advertising device, and wherein the orientation information indicates a position and an orientation of the advertising device;
determining, by the first terminal, based on the orientation information in the wireless signal, based on a position and a movement direction of the first terminal, and based on an effective exposure duration, that a first advertisement played by the advertising device is effectively exposed to a user of the first terminal;
sending, by the first terminal, a first advertisement event to a server, wherein the first advertisement event comprises the identifier of the advertising device and a unified identity, and wherein the unified identity corresponds to the user of the first terminal, and wherein the server determines, based on the first advertisement event, and after the server receives a conversion event related to the first advertisement event, a degree of contribution to the user behavior conversion of the first advertisement played by the advertising device;
playing, by the first terminal, a second advertisement, wherein the second advertisement and the first advertisement have a same advertising campaign; and
sending, by the first terminal, a second advertisement event to the server, wherein the second advertisement event comprises a first advertisement slot identifier and the unified identity, wherein the first advertisement slot identifier comprises information identifying the first terminal, and wherein the server determines, based on the second advertisement event, and after the server receives the conversion event related to the second advertisement event, a degree of contribution to the user behavior conversion of the second advertisement played by the first terminal.