Patent ID: 11971922
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 8:
9. The non-transitory computer readable medium of claim 6, wherein the matrix is a first matrix and the vector is a first vector, the instructions cause the computing system to determine the first unique audience size, the second unique audience size, and the total unique audience size by:
generating the first matrix and the first vector based on the first count of the first demographic impressions, a first count of the first users, the second count of the second demographic impressions, and a second count of the second users;
determining impression characteristics associated with the first matrix and the first vector, the impression characteristics including values based on the first matrix and the first vector; and
generating a second matrix and a second vector based on the impression characteristics, the first and second constraint matrices and the first and second vectors corresponding to audience characteristics, the audience characteristics including values based on the second matrix and the second vector, the first unique audience size, the second unique audience size, and the total unique audience size being based on the audience characteristics.