Patent ID: 11907968
Assignee: UNITED SERVICES AUTOMOBILE ASSOCIATION (USAA)
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer-implemented method of creating a control group for determining effectiveness of a target advertisement, the method comprising:
transmitting, by at least one processor, advertisement data representing a non-affiliated advertisement to a plurality of user devices;
identifying one or more users of one or more user devices who did not view the non-affiliated advertisement;
generating, by at least one processor, control group data for a target advertisement, the control group data comprising data representing the one or more user devices being assigned to a test group;
transmitting, by at least one processor and to the one or more user devices assigned to the test group, the target advertisement;
monitoring transactions of users whose devices are assigned to the test group and users whose devices are not assigned to the test group to determine an average conversion rate of the users whose devices are assigned to the test group and of the users whose devices are not assigned to the test group; and
computing a lift value based on a percentage difference between the average conversion rate of the users whose devices are not assigned to the test group and the average conversion rate of the users whose devices are assigned to the test group.