Patent ID: 11972455
Assignee: ZETA GLOBAL CORP.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A method for performing adaptive real time modeling and scoring, the method comprising, at least:
generating multiple predictive scoring models;
identifying a consolidated trigger for a combination of the multiple predictive scoring models;
evaluating the multiple predictive scoring models based on a heuristic to select an optimal predictive scoring model;
determining, based on the consolidated trigger, that the optimal predictive scoring model is ready for a refresh;
transforming user-selectable system input data comprising elements of a plurality of consumer profiles including one or more of a plurality of email traffic, display traffic and social media traffic;
identifying a change in the system input data and refreshing the predictive scoring model based on the identified change in system input data, the refreshed predictive scoring model for calculating new lead scores indicating a probability that the new leads will make a purchase; and
using the refreshed predictive scoring model to recommend new pricing and strategies for display media bidding.