Patent ID: 11961143
Assignee: AFFIRM, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. An apparatus for facilitating merchant self-service assistance to financing and content support for a marketing event, the apparatus comprising processing circuitry configured to:
receive a request from a merchant for approval for financing and content generation to support the marketing event, wherein the request includes financial constraints associated with customer financing support;
determine whether to approve the merchant based on comparing information provided in the request to approval standards;
responsive to approval of the merchant, send an event questionnaire to be displayed at a user device of the merchant, wherein the event questionnaire defines a series of entry consoles or drop down menus via which the approved merchant is able to enter context information regarding content requested to support the marketing event;
receive context information via answers provided by the approved merchant to the event questionnaire, wherein the context information comprises web architecture information;
generate a first portion of the content in a format supported by a web architecture of the merchant according to the web architecture information,
identify, based on the received context information, a tool kit to enable the merchant to define a second portion of the content requested using the tool kit;
provide the tool kit to the user device of the merchant to enable generation of the second portion of content requested to support the marketing event;
employ a convolutional neural network trained on time series financial data to project a sales impact of the marketing event; and
send the projected sales impact of the marketing event to be displayed at the user device of the merchant.