Patent ID: 11861636
Assignee: ADOBE INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. One or more computer storage media having a plurality of executable instructions embodied thereon, which, when executed by one or more processors, cause the one or more processors to perform a method for providing journey insights, the method comprising:
obtaining, by a journey management system via a network from a set of audience member devices, a set of journey data associated with a journey having one or more journey paths indicating workflows through which audience members traverse, the set of journey data including audience member attributes and labels indicating journey paths traversed by audience members;
receiving a selection to view audience segments associated with a journey path of a journey workflow;
determining a first audience segment that describes a first set of audience members traversing the journey path and a second audience segment that describes a second set of audience members traversing the journey path, the first and second audience segments identified via model interpretation of a classification machine learning model trained based on audience member attributes and labels associated with the journey workflow;
in response to an audience member traversing the journey workflow, determining, via a recurrent neural network (RNN) while the audience member is traversing the journey and based on the audience segment, a propensity of the first audience segment or second audience segment interacting with an intervention including a modification to the journey path to generate a new journey path of the journey workflow to increase audience member engagement for the first audience segment or second audience segment;
in response to the audience member associated with the first audience segment or second audience segment traversing the journey work flowpath, applying the intervention to the journey path such that the audience member is presented the new journey path of the journey workflow; and
while the audience member is traversing the journey, providing an indication updating a display device of a user device of the first audience segment, the second audience segment, and the intervention for display.