Patent ID: 11902399
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H | IPC G  H

Claim 0:
1. An audience measurement computing system to measure exposure to streaming media, the audience measurement computing system comprising:
at least one processor; and
at least one memory including computer readable instructions that, upon execution by the at least one processor, cause the audience measurement computing system to:
cause a first transmission including streaming media, received from a service provider, to a media device in response to a first request for the streaming media, the streaming media including monitoring instructions, to cause the media device to determine a source Uniform Resource Locator and transmit a second request for metadata of the streaming media to the audience measurement computing system, wherein the monitoring instructions are accessed by the media device via a webpage; and
cause transmission, to the media device in response to the second request, of metadata associated with the source Uniform Resource Locator.