Patent ID: 11868594
Assignee: INTEGRAL AD SCIENCE, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 20:
21. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for managing content placement, the method comprising:
receiving information about a plurality of content placements each associated with one of a plurality of publishing platforms;
assigning a preliminary content management technique based on the received information for each of the plurality of content placements, wherein the preliminary content management technique is selected from a passive content management technique and an active content management technique, wherein the passive content management technique monitors a web page in which the content placement appears and monitors other content placements on the web page and wherein the active content management technique monitors the web page in which the content placement appears and inhibits the content placement on the web page in response to detecting particular content on the web page;
receiving, from a first user device, a selection of a first content management option of a plurality of content management options that changes a first content placement of the plurality of content placements from the assigned preliminary content management technique to a different content management technique from the passive content management technique and the active content management technique;
configuring a tag for association with the first content placement, wherein the tag is associated with instructions for executing the different content management technique associated with the first content management option; and
transmitting the tag to the first user device in association with information about the first content placement.