Patent ID: 11972477
Assignee: ADOBE INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
displaying, by a customer journey user interface of a workflow orchestration platform, a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions;
displaying the digital content channel within the customer journey user interface;
monitoring, by an event listener component of a computer server of the workflow orchestration platform, user interactions with digital content channel;
receiving, by the event listener component of the computer server of the workflow orchestration platform, an event payload generated in response to a user interaction with the digital content channel based on the monitoring, wherein the event payload comprises event data describing the user interaction;
generating, by an event curator component of the computer server of the workflow orchestration platform, an event definition based on the event data from the event payload, wherein the event definition defines a category of user interaction events on the digital content channel;
adding, by a workflow generation component of the computer server of the workflow orchestration platform, the event definition to the customer journey; and
displaying, via the customer journey user interface, a representation of the customer journey including a visual representation of the added event definition.