Patent ID: 11930251
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 7:
8. A tangible computer readable storage medium comprising computer readable instructions that, when executed, cause a processor to at least:
detect, within a network feed, codes to obtain media monitoring system data;
access commercial crediting feed data corresponding to a first monitored commercial;
in response to determining the first monitored commercial was distributed via a broadcast network and not a cable network, (1) compare the commercial crediting feed data to the media monitoring system data to identify a code of the codes included in the network feed to identify the first monitored commercial, and (2) compare the code to first lineup data to identify crediting data for the first monitored commercial,
identify a first media program listed in the first lineup data adjacent to the first monitored commercial identified by the code;
adjust a duration of the first media program based on a duration of the first monitored commercial; and
store the crediting data for the first monitored commercial in a data repository.