Patent ID: 11972455
Assignee: ZETA GLOBAL CORP.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. An adaptive real time modeling and scoring system for generating predictive scoring models, the system comprising:
one or more processors; and
a memory coupled to the one or more processors which stores processor-executable instructions which, when executed by the one or more processors, cause the one or more processors to:
generate multiple predictive scoring models;
identify a consolidated trigger for a combination of the multiple predictive scoring models;
evaluate the multiple predictive scoring models based on a heuristic to select an optimal predictive scoring model;
determine, based on the consolidated trigger, that the optimal predictive scoring model is ready for a refresh;
transform user-selectable system input data comprising elements of a plurality of consumer profiles including one or more of a plurality of email traffic, display traffic and social media traffic;
identify a change in the system input data and refresh the predictive scoring model based on the identified change in system input data, the refreshed predictive scoring model for calculating new lead scores indicating a probability that the new leads will make a purchase; and
use the refreshed predictive scoring model to recommend new pricing and strategies for display media bidding.