Patent ID: 11949932
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 10:
11. At least one non-transitory computer readable medium comprising computer readable instructions that, when executed, cause processor circuitry to at least:
access census data including census viewing statements associated with media content presented by a plurality of census devices;
access panel data including panelist viewing statements associated with media content presented by a plurality of panel devices, the panel data including weights to represent numbers of individuals in a population to be represented by corresponding panelists represented in the panel data;
assign the census devices to the panel devices based on the weights;
divide the weights for respective ones of the panelists into respective sets of split weights; and
assign the census viewing statements to at least subsets of the sets of split weights to determine audience ratings for the population, the assignment of the census viewing statements to the at least subsets of the sets of split weights based on the assignment of the census devices to the panel devices.