Patent ID: 11869041
Assignee: CAPITAL ONE SERVICES, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A method comprising:
storing, in a centralized database, pooled financial information associated with multiple customers of a financial institution;
receiving, via a network, a request to access the centralized database to target the multiple customers of the financial institution with an advertisement based on the pooled financial information;
creating, using an auction server, an online auction based on the request;
receiving, via the network, multiple bids for the online auction from multiple bidders;
determining, using the auction server, one or more successful bidders out of the multiple bidders based on one or more standardized metrics;
determining, using an advertisement server, that a previous mobile advertisement of a first format is currently displayed on a webpage via a display of a mobile device of each of the multiple customers;
causing, using the advertisement server, the mobile device of each of the multiple customers to remove the previous mobile advertisement of the first format from the webpage displayed via the display;
dynamically generating, using the advertisement server, an updated mobile advertisement of a second format based on the one or more successful bidders; and
transmitting, using the advertisement server, the updated mobile advertisement of the second format for display on the webpage via the display of the mobile device of each of the multiple customers on behalf of the one or more successful bidders.