Patent ID: 11910066
Assignee: TURNER BROADCASTING SYSTEM, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A computer-implemented method for providing a commercial as an interactive advertisement via a user computing entity, the method comprising:
storing, at a server, interactive advertisement data associated with an interactive advertisement, the interactive advertisement data (a) identifying an associated commercial, (b) identifying at least one related content object, and (c) comprising at least one advertisement indicator identifying one or more characteristics that must be satisfied by a commercial segment for the commercial segment to host the interactive advertisement, wherein at least one of the one or more characteristics is selected from the group consisting of a frequency requirement comprising an occurrence rate corresponding with the interactive advertisement, and a position requirement associated with at least one of a plurality of candidate positions of the commercial segment;
generating, by the server and based at least in part on normalizing the at least one related content object, a normalized related content object configured for simultaneous display with the associated commercial via the user computing entity;
receiving, by the server, an indication that the associated commercial is to be provided during a first commercial segment, the first commercial segment associated with at least one show;
prior to the airing of the associated commercial during the first commercial segment, determining, by the server, whether the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment; and
responsive to determining that the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment, pushing, by an interfacing module operating on the server, at least one portion of the interactive advertisement data for the associated commercial to the user computing entity, the at least one portion of the interactive advertisement data providing access to the normalized related content object.