Patent ID: 11949961
Assignee: GOOGLE LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC G  H

Claim 8:
9. A system for managing break points in a media item, the system comprising:
a memory storing data associated with a machine learning algorithm; and
at least one processor interfacing with the memory and configured to:
access a media item comprising visible content,
identify, using the machine learning algorithm, a break point in the media item, the break point being associated with a first point in time during playback of the media item,
provide the media item to a plurality of devices, wherein each of the plurality of devices presents (i) the media item and (ii) at the first point in time during playback of the media item, a content item,
determine, based on performance data associated with each of the plurality of devices presenting the media item and the content item, to adjust the break point in the media item from the first point time during playback of the media item to a second point in time during playback of the media item that is different from the first point in time, wherein the performance data comprises audience retention rates associated with the plurality of devices presenting the media item and the content item, and wherein to determine to adjust the break point of the media item, the processor is configured to: determine, based on the audience retention rates, to adjust the break point in the media item,
adjust a position of the break point from the first point in time to the second point in time, and
after adjusting the position of the break point, provide the media item to an additional device, wherein the additional device presents (i) the media item and (ii) at the second point in time during playback of the media item, the content item.