Patent ID: 11902633
Assignee: GUMGUM, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 11:
12. The computer-implemented method of claim 11 further comprising:
subsequent to sending the revised manifest file to the client device, receiving, from a second client device of a second user that is different than the first user, a second request for the video for streaming playback on the second client device;
selecting, from among the plurality of potential advertisements, to present the advertisement content at the first position in the video on the second client device;
determining that the electronic data store already includes the previously generated one or more replacement segments associated with the combination of the first position in the video and the advertisement content; and
sending, to the second client device, a second revised manifest file that includes references to the one or more replacement segments instead of the corresponding original segments of the video, wherein the second revised manifest file references the one or more replacement segments that were previously stored in the electronic data store without generating new replacement segments in response to the second request.