Patent ID: 11941660
Assignee: GOOGLE LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer readable medium storing instructions that, upon execution by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:
identifying, from stored user interaction data, multiple conversions that were performed by users; for each particular conversion among the multiple conversions: creating, using the user interaction data, a path length representing a number of user interactions that were performed by a user within a pre-specified time period prior to the particular conversion by the user;
determining, for each different path length created for the multiple conversions, how many of the multiple conversions have the different path length;
creating a path length report that specifies the number of conversions for each different path length; and
generating and providing an electronic interface containing the path length report that visually specifies the number of the conversions for each different path length, wherein the electronic interface is generated to include a selection control that, in response to user interaction with the selection control, modifies a type of user interaction used to determine the path length for the multiple conversions.