Patent ID: 11949936
Assignee: ADAP.TV, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 2:
3. The method of claim 1, further comprising:
receiving, by the analytics platform, set top box data, the set top box data including viewing behavior data of the unique user device associated with the unique viewer of the plurality of viewers;
determining, by the analytics platform, that a match exists between the viewing behavior data and product purchase data of a plurality of product purchasers;
selecting, by the analytics platform, an electronic media content subscriber device among a plurality of electronic media content subscriber devices based on the match; and
determining, by the analytics platform, a similarity factor between the product purchase data and the electronic media content subscriber device of the plurality of electronic media content subscriber devices based on viewing behavior data of the plurality of product purchasers and the viewing behavior data of the selected electronic media content subscriber device.