Patent ID: 11954703
Assignee: VIOOH LIMITED
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 2:
3. The computer implemented method of claim 1, wherein said computer system computes a contribution for said set of at least one specific advertisement campaign for the respective digital displays of said Out Of Home inventory and at least some of the different time periods, said contribution being the difference P(i, j, t, x_sot(i, j, t))-C(j, t, a(j, t), x_sot(i, j, t)) where P(i, j, t, x_sot(i, j, t)) is the price of the set i of at least one specific campaign if played on digital display j in time period t with share of time x_sot and C(j, t, a(j, t), x_sot(i, j, t)) is the cost of the lost opportunities on unplanned booking on digital display j in time period t with an available share of time a(j, t) and an allocation of share of time x_sot(i, j, t) to planned bookings, C(j, t, a(j, t), x_sot(i, j, t)) being computed based on said forecasts of unplanned bookings demand,
wherein said contribution is part of an objective function and wherein said computer system maximizes said objective function on the Out Of Home inventory.