Patent ID: 11860966
Assignee: GOOGLE LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system to generate modified content, comprising:
a content modification system comprising one or more processors and memory to:
identify a uniform resource locator (“URL”) that identifies a resource provided by a first-party content provider different from the content modification system;
determine a plurality of nodes associated with the resource, the plurality of nodes configured by the first-party content provider and comprising a first node and a second node, wherein a first-party content item provided by the first-party content provider is to be presented in the second node;
extract, based on a distance between the first node and the plurality of nodes, a content characteristic from the second node that is associated with a subset of the plurality of nodes; and
modify, based on the content characteristic, a content item provided by a third-party content provider different from each of the content modification system and the first-party content provider, the content item to be presented in the first node of the plurality of nodes of the resource provided by the first-party content provider.