Patent ID: 11966405
Assignee: AMAZON TECHNOLOGIES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 3:
4. A computer-implemented method, comprising:
generating a brand-to-brand graph indicating similarities between a set of brands according to at least one of: click-through data or conversion data, wherein edges of the brand-to-brand graph represent a respective probability of a selection of a given brand associated with a first node following search queries associated with another brand associated with a second node;
analyzing, using a first graph neural network (GNN) tower, the brand-to-brand graph to determine brand similarities among a first brand identified from a search query and a first set of other brands;
analyzing, using a second GNN tower, the brand-to-brand graph to determine brand similarities among a second brand and a second set of other brands; and
determining a level of similarity between the first brand and the second brand based at least in part on an output of the first GNN tower and an output of the second GNN tower.