Patent ID: 11871310
Assignee: SKYSCANNER LIMITED
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 13:
14. The method of claim 1, the method further comprising a method for selecting content for display to a user in the travel system, the method comprising:
maintaining a plurality of tribes, each tribe comprising a predefined categorization of users of the travel system;
receiving the request for content from the user;
accessing a set of weights associated with the request for content, each weight comprising a measure of the user's interest in a tribe of the plurality of tribes;
identifying a set of content objects based on the received request;
for each identified content object:
accessing a set of tribe scores associated with the identified content object comprising a tribe score for each of one or more of the plurality of tribes, each tribe score representing a strength of association between the content object and a corresponding tribe of the plurality of tribes; and
determining, by a processor, an overall score for the identified content object by applying the accessed set of weights to the accessed set of tribe scores;
ranking the content objects of the set of content objects based at least in part on the determined overall scores; and
selecting a subset of content objects from the set of content objects for display to the user based on the ranking of content objects.