Patent ID: 11907967
Assignee: DEEPINTENT, INC.
Field: Medical technology (Instruments)
Classification: CPC G | IPC G

Claim 9:
10. One or more non-transitory storage media storing instructions which, when executed by one or more measurement computing server devices, cause performance of a method, the method comprising:
automatically executing, in a first iteration:
using a measurement server computer, obtaining impression data specifying a first set of campaigns that are associated with a first set of one or more clinical attributes, the first set of campaigns being among a plurality of different campaigns that have been executed by a demand side platform (DSP);
using the measurement server computer, obtaining a plurality of records with de-identified consumer tokens representing consumers who have received digital impressions of the first set of campaigns that are associated with the first set of one or more clinical attributes;
using analytics instructions executing in a database server, accessing a database comprising de-identified tokenized claims data records, each of the data records relating to at least one claim concerning a prescription of a specified product and including at least one of the consumer tokens, each de-identified consumer token being linked to a particular healthcare attribute and being further linked to a first de-identified tokenized claims data record from among the de-identified tokenized claims data records;
using the analytics instructions, executing one or more database join operations on the claims data records and consumer tokens to cause outputting a result set of one or more integrated measurement records specifying one or more measured goal campaigns among the plurality of different campaigns, the one or more measured goal campaigns being associated with the prescription of the specified product in at least one claims data record that is associated with at least one of the consumer tokens;
receiving, at the measurement server computer, the one or more integrated measurement records from the database server;
using the measurement server computer, generating and causing presenting one or more analytics reports based on the one or more integrated measurement records; and
using the measurement server computer, executing a post call to the database server, the post call specifying at least an advertiser, one or more groups of consumer attributes, one or more HCP identifiers, and the one or more measurement records, to register new campaign impression data to the database server; and
automatically executing the method in one or more second iterations using the new campaign impression data.