Patent ID: 11870859
Assignee: TUBI, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 7:
8. A method for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the method including:
identifying at least a portion of an internet protocol (IP) address associated with a first computing device;
determining a geographic area corresponding to the portion of the IP address by querying a geolocation database;
obtaining demographic information based on the geographic area;
building a particular household profile of a particular residential address based at least on the demographic information and content served to one or more clients within the particular household;
determining that the first computing device is a non-mobile television client;
assigning, by a computer processor, the non-mobile television client to the particular household profile based on the first computing device being non-mobile;
receiving a set of content requests from a second client device;
determining, for the second client device, that a proportion of the content requests associated with the portion of the IP address exceeds a predefined threshold;
assigning, by the computer processor, the second client device to the particular household profile based on the proportion of the content requests exceeding the predefined threshold;
subsequent to the assignment of the second client device to the particular household profile, receiving a subsequent content request from the second client device, wherein the subsequent content request is not associated with the portion of the IP address;
identifying a user profile associated with the subsequent content request based at least on content viewing history of the user profile; and
in response to the subsequent content request, providing relevant content to the second client device based on the demographic information and the user profile.