Patent ID: 11861661
Assignee: nan
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 4:
5. The method of claim 4 wherein forming the engagement score includes:
assigning an individual score to at least some of the following factors, relative to the key word and/or category—
categories in which the user read content items in the server;
tags of the content items read by the user on the server;
a sequence in which the user clicked content items;
additional content items accessed by the user within same category;
content items with related tags accessed by the user, wherein related tags are tags falling within a common predetermined group of tags;
a frequency with which the user accessed (clicked) the content items over a selected time period;
a number of times the user clicked/loaded/accessed the content item corresponding to the custom link;
whether the user rated the content item corresponding to the custom link on the server site
a rating assigned by the user to the content item corresponding to the custom link;
a number of times the user opened the email containing custom link;
and then aggregating the individual scores to form the overall engagement score for the user relative to the key word and/or category.