Patent ID: 11930247
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 16:
17. A non-transitory computer readable medium having instructions encoded thereon that when executed by control circuitry causes the control circuitry to:
transmit for display a content item;
identify a time when display of the content item is to be interrupted by display of at least one supplemental content item;
determine, by the control circuitry and based on input received before the identified time, a likelihood of receiving a command to skip play of the at least one supplemental content item based at least in part on one or more of:
a positioning of a cursor, before the identified time, at a position at which an interface element indicating an option to skip is to be displayed at the identified time; or
an eye gaze directed at the position before the identified time;

select a particular supplemental content item from among a plurality of supplemental content items based on the determined likelihood of receiving a command to skip play of the at least one supplemental content; and
transmit for display the selected, particular supplemental content item at the identified time.