Patent ID: 11924488
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 15:
16. A method to determine reach of media from marginal ratings, the method comprising:
determining, by one or more processors, a first ratings-independent universe estimate for a first audience total corresponding to a first union of a first piece of the media and a second piece of the media, a first individual audience of the first piece of media to be known and a second individual audience of the second piece of the media to be known;
determining, by one or more processors, a second ratings-independent universe estimate for a second audience total corresponding to a second union of a third piece of the media and a fourth piece of the media, the determination of the second ratings-independent universe estimate based on an audience constant, at least one of the third piece of the media or the fourth piece of the media corresponding to an unknown audience portion included in the second audience total of the media;
determining, by the one or more processors, an estimate of the unknown audience portion based on the second ratings-independent universe estimate for the second audience total; and
determining, by the one or more processors, a reach estimate for the media based on the first ratings-independent universe estimate, the second ratings-independent universe estimate, and the estimate of the unknown audience portion.