Patent ID: 11972453
Assignee: CHEIL COMMUNICATIONS INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system comprising:
an advertisement mediating system; and
a first electronic device,
wherein the advertisement mediating system comprises:
a first communication circuit;
a memory storing one or more instructions; and
a first processor configured to execute the one or more instructions stored in the memory,
wherein the one or more instructions, when executed, configure the first processor to perform:
controlling the first communication circuit to receive, from a second electronic device providing content, content information about the content for execution by the first electronic device into which advertisements are insertable and display area information about display areas included in the content for displaying the advertisements,
controlling the first communication circuit to transmit, to one or more third electronic devices, the content information and the display area information,
controlling the first communication circuit to receive, from the one or more third electronic devices, requests for identifications and conditions of one or more advertisements,
based on the request information, selecting, from among the one or more advertisements, first advertisements to be inserted into the display areas included in the content,
controlling the first communication circuit to receive the selected first advertisements,
controlling the first communication circuit to receive a request for an advertisement for a display area transmitted over a communication network from the first electronic device currently executing the content,
based on identifying one of the first advertisements for responding to the request, controlling the first communication circuit to transmit, as the requested advertisement, the identified first advertisement to the first electronic device over the communication network for display in the display area,
based on identifying no one of the first advertisements for responding to the request:
controlling the first communication circuit to transmit a request to an external advertisement server requesting to transmit to the advertisement mediating system an advertisement to be inserted into the display area, the request including the content information and the display area information, wherein a second advertisement to be inserted into the display area is determined by the external advertisement server,
controlling the first communication circuit to receive, from the external advertisement server, the second advertisement to be inserted into the display area, and
controlling the first communication circuit to transmit, as the requested advertisement, the second advertisement to the first electronic device over the communication network for display in the display area,

controlling the first communication circuit to receive from the first electronic device exposure information for the requested advertisement about whether the requested advertisement is validly exposed when the requested advertisement is displayed in the display area during the executing of the content by the first electronic device
determining a payment amount for the requested advertisement based on the exposure information, and
requesting one of the one or more third electronic devices corresponding to the requested advertisement, to pay the determined payment amount, and
paying an advertising commission determined based on the determined payment amount to the second device, and

wherein the first electronic device comprises a second communication circuit and a second processor configured to execute one or more instructions to configure the second processor to perform:
executing the content,
controlling the second communication circuit to transmit the request for the advertisement to the advertisement mediating system;
controlling the second communication circuit to receive the requested advertisement from the advertisement mediating system;
controlling to insert the requested advertisement into the content,
generating the exposure information, the exposure information being indicative of exposure of the requested advertisement in the display area at a time during the executing of the content by the first electronic device and being based on at least one of a size of the requested advertisement displayed in the display area being equal to or larger than a preset size value when the content is executed by the first electronic device, no object obstructing the requested advertisement displayed in the display area within a line of sight of a viewing angle of the requested advertisement when the content is executed by the first electronic device, or an inclination of the requested advertisement displayed in the display area being less than a preset inclination angle when the content is executed by the first electronic device,
controlling the second communication circuit to transmit the exposure information to the advertisement mediating system.