Patent ID: 11949943
Assignee: ARRIS ENTERPRISES LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 6:
7. A method to insert advertisement data based on a user's gaze location, the method comprising:
continuously detecting a face associated with a viewer;
extracting select facial features of the face of the viewer;
using a gaze detection algorithm to determine (x,y) coordinates of the viewer attention on a display device;
receiving, from a gaze meta data parser, gaze metadata comprising (x,y) coordinates representing an advertisable item;
receiving a video format;
calculating an area of interest (AOI) corresponding to the advertisable item using the (x,y) coordinates representing the advertisable item and the video format;
comparing the AOI with the (x,y) coordinates of the viewer attention;
determining the AOI matches the (x,y) coordinates of the viewer attention;
selecting an advertisement URL associated with the advertisable item;
sending the advertisement URL to an advertisement server;
receiving and advertisement corresponding to the advertisement URL; and
presenting the advertisement associated with the advertisement URL within the video format.