Patent ID: 11954706
Assignee: ADOMNI INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A computing system comprising a processor and a memory storing instructions, execution of which by the processor causes the computing system to:
obtain advertiser content provided by a first advertiser to be displayed on a digital out-of-home (OOH) display, wherein the digital OOH display includes a control module communicatively coupled to the computing system over a network;
select an available time period to display the advertiser;
add the advertiser content provided by the first advertiser into a schedule of advertiser content associated with the digital OOH display at the selected available time period;
send, over the network, rendering instructions to the control module of the digital OOH display, the rendering instructions configured to cause the control module to render the advertiser content provided by the first advertiser on the digital OOH display at the selected available time period;
assign a first weight to the advertiser content provided by the first advertiser and a second weight to advertiser content provided by a second advertiser,
wherein the first and second weights are determined based on a first number of ad plays associated with the advertiser content provided by the first advertiser and a second number of ad plays associated with the advertiser content provided by the second advertiser, respectively;
randomly select, based on the first and second weights, either the advertiser content provided by the first advertiser or the advertiser content provided by the second advertiser; and
cause, during an unscheduled time period, the control module to initiate display of the randomly selected advertiser content on the digital OOH display.