Patent ID: 11961125
Assignee: YIELDMO, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. A method for quantifying user engagement comprising:
during a first time period:
selecting a first visual media for presentation within a first digital platform accessed by a first computing device in a population of computing devices;
recording a first proportion of pixels of the first visual media rendered within a display of the first computing device during a first sampling period within the first time period; and
calculating a viewability score, representing viewability of the first visual media within the first digital platform, based on the first proportion of pixels and a first duration of the first sampling period;

during a second time period succeeding the first time period, in response to the viewability score falling below a first threshold viewability score, selecting the first visual media for presentation within a second digital platform accessed by a second computing device in the population of computing devices; and
during a third time period succeeding the second time period, in response to the viewability score exceeding the first threshold viewability score, selecting a second visual media for presentation within a third digital platform accessed by a third computing device in the population of computing devices.