Patent ID: 11875380
Assignee: ZIPLINE LIVE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. The method of claim 9, wherein generating the prompt to record the video advertisement comprises:
accessing a set of opportunity characteristics defined for the first opportunity by a brand associated with the first opportunity, the set of opportunity metrics comprising a target outcome for the first opportunity; and
accessing a set of engagement data stored in an influencer profile, in a population of influencer profiles, associated with the first influencer, the set of engagement data representing historical outcomes of opportunities completed by the first influencer;
calculating a score for the first influencer paired with the first opportunity based on the target outcome and the set of engagement data; and
in response to the score exceeding a threshold score, generating the prompt to record the video advertisement.