Patent ID: 11893605
Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A computer-based system, comprising:
a computing device that includes a processor and a memory; and
program instructions stored in the memory that, when executed by the processor, cause the computing device to at least:
generate a merchant score for each of a plurality of merchants based at least in part on merchant statistics associated with a plurality of customer visitation trends for the plurality of merchants;
cause a display of a user interface on a user device of a user, wherein the user interface includes a subset of the merchants that have been identified for the user based at least in part on the merchant score;
receive clickstream data from the user interface displayed on the user device, wherein the clickstream data comprises a user preference and the user-specified sort of the subset of the merchants on the user interface;
generate an updated merchant score based at least in part on the user preference;
determine a sorting habit for the user based at least in part on the user-specified sort of the subset of the merchants on the user interface; and
cause a display on the user interface a modified subset of the merchants that is different from the subset of the merchants, wherein the modified subset of the merchants is sorted for display based at least in part on the updated merchant score and the sorting habit.