Patent ID: 11914765
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 19:
20. A method comprising:
detecting, by a processor of an electronic device, a display of a virtual object on a display screen of a portable mixed reality, virtual reality, or augmented reality device, wherein the virtual object is overlayed on top of a surface viewed in real-time by the electronic device, wherein the overlay of the virtual object on the surface is in compliance with a policy associated with the surface;
determining to modify the displayed virtual object, wherein the determination is based on a calculated score of a plurality of factors relating to user interest; and
in response to determining to modify the virtual object:
modifying one or more attributes of the virtual object;
transmitting the virtual object with the modified one or more attributes to the portable mixed reality, virtual reality, or augmented reality device; and
rendering the modified virtual object as an overlay on the surface.