Patent ID: 11949936
Assignee: ADAP.TV, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A method of targeting Gf-electronic media content, the method comprising:
receiving, by an analytics platform, viewer demographic data from a plurality of electronic media content instances, wherein the viewer demographic data includes one or more demographic attributes of a unique viewer of a plurality of viewers;
generating, by the analytics platform, a probability vector for a unique user device associated with the unique viewer of the plurality of viewers, wherein the probability vector is generated using the viewer demographic data;
determining, by the analytics platform, that a vector match exists between the probability vector and a demographic attributes vector for the unique user device; and
transmitting, by an electronic media server, electronic media content, to the unique user device based on the vector match existing for the unique user device.