Patent ID: 11941647
Assignee: IHEART MEDIA MANAGEMENT SERVICES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A method comprising:
implementing, by a processing device including a processor and associated memory, an enterprise data management (EDM) module configured to interact with an enterprise management system;
storing priority rules in an enterprise data management (EDM) database implemented at a storage device, wherein the priority rules determine priority scores associated with a plurality of different entities associated with entity records;
transmitting the priority rules to an enterprise management system;
receiving priority scores of individual entities of the plurality of different entities, from the enterprise management system, wherein the priority scores are determined based on the priority rules;
storing, in the EDM database, the priority scores of the individual entities in association with the priority rules; and
matching the entity records to entities based using the EDM module, where an order in which the entity records are matched is determined, based at least in part, on the priority scores of the individual entities.