Patent ID: 11972456
Assignee: ACTIVE MEDIA SERVICES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. One or more data storage devices comprising:
a plurality of computer-readable instructions that, when executed by a processor, cause the processor to:
receive reference data during an in-process period that begins when at least one ad placement has been published based on an advertising campaign, wherein the advertising campaign is implemented based on purchase data, wherein the reference data comprises first reference data arranged in accordance with a first data organization and second reference data arranged in accordance with a second data organization that differs from the first data organization, wherein the purchase data comprises a purchase price related to the at least one ad placement;
during the in-process period, with respect to the at least one ad placement:
determine a plurality of metrics related to the at least one ad placement, wherein the metrics depend at least partially on the reference data;
conduct a determination related to the at least one ad placement, wherein the determination depends at least partially on a plurality of the metrics;
repeat the determination, wherein:
each of the determinations results in a determined price that comprises a price amount that is one of greater than or less than the purchase price, wherein the price amount depends on the metrics;
each of the price amounts is determinable based on a change in the reference data that occurs during the in-process period; and

cause an output device to indicate information based on a difference between at least one of the price amounts and the purchase price related to the at least one ad placement.