Patent ID: 11915052
Assignee: THE TRADE DESK, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for determining one or more target allocation parameters for initiating targeted communications, the method comprising:
establishing a first network communication channel with a first computing device;
receiving, using one or more computing device processors, from the first computing device, on the first network communication channel, a desired allocation for a first period;
establishing a second network communication channel with a second computing device;
receiving, using the one or more computing device processors, from the second computing device, on the second network communication channel, data associated with a first execution event;
determining, using the one or more computing device processors, and based on the data associated with the first execution event, a first available allocation;
generating, using the one or more computing device processors, and based on at least the first available allocation, allocation information for a second period;
establishing a third network communication channel with the second computing device or a third computing device;
receiving, using the one or more computing device processors, from the second computing device or the third computing device, on the second network communication channel or the third network communication channel, data associated with a second execution event;
determining, using the one or more computing device processors, and based on the data associated with the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information for the second period;
determining, using the one or more computing device processors, and based on the allocation information for the second period and the second available allocation, a remaining available allocation; and
determining, using the one or more computing device processors, and based on the remaining available allocation and the desired allocation, one or more target allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,
wherein the data associated with the first execution event or the data associated with the second execution event comprises data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, an attempted execution event, and a successful execution event, and
wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second targeted communication, and a computing resource allocation.