Patent ID: 11861661
Assignee: nan
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 6:
7. The method of claim 6 wherein the relative weights assigned to the corresponding factors comprise approximately the following percentages of the overall engagement score:
categories in which the user read content items in the server 10%;
tags of the content items read by the user on the server 35%;
a sequence in which the user clicked content items 5%;
additional content items accessed by the user within same category as the custom link 10%;
content items with related tags accessed by the user, wherein related tags are tags falling within a common predetermined group of tags 10%;
a frequency with which the user accessed (clicked) the content items over a selected time period 10%;
a number of times the user clicked/loaded/accessed the content item corresponding to the custom link;
whether the user rated the content item corresponding to the custom link on the server site 4%
a rating assigned by the user to the content item corresponding to the custom link 1%;
a number of times the user opened the email containing the custom link 10%.