Patent ID: 11880780
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 7:
8. A system comprising:
interface circuitry;
machine readable instructions; and
programmable circuitry to execute the machine readable instructions to at least:
obtain exposure data indicating a number of occurrences in which respective members of a household were exposed to a media event, the exposure data generated in association with the household and obtained over a network from a local computing system located within the household;
based on the exposure data, determine a first audience probability distribution for a first member of the household, the first audience probability distribution modeling a likelihood for a given occurrence of the first member being exposed to the media event;
based on the exposure data, determine a second audience probability distribution for a second member of the household, the second audience probability distribution modeling a likelihood for a given occurrence of the second member being exposed to the media event;
based on the first audience probability distribution and the second audience probability distribution, calculate a respective exposure probability for each of at least three different sets of audience members, the at least three sets of audience members including the first member alone, the second member alone, and the first and second members together; and
based on calculated exposure probabilities, determine a co-viewing likelihood that the first member and the second member were exposed to the media event.