Patent ID: 11871063
Assignee: TUBI, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 18:
19. A non-transitory computer-readable storage medium comprising a plurality of instructions for intelligent multi-device content distribution, the plurality of instructions executing on at least one computer processor to enable the computer processor to:
identify first advertising content served to a first client device;
identify a first client device IP address associated with the first client device, wherein the first client device is linked to a household profile;
submit a request for content placement opportunities;
receive content placement opportunities identifying at least a portion of a second client device IP address of a second client device;
linking the second client device to the household profile by:
determining a percentage of requests of the second client device originating from an IP address common with the first client device IP address;
comparing the percentage to a predefined threshold; and
linking the second client device to the household profile based on determining that the threshold is exceeded;

select second advertising content based on the first advertising content; and
provide the second advertising content for the content placement opportunity to be displayed on the second client device.