Patent ID: 11875383
Assignee: HUAWEI TECHNOLOGIES CO., LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 15:
16. A system, comprising:
a server;
an advertising device, configured to:
play a first advertisement; and
broadcast a wireless signal, wherein the wireless signal comprises an identifier of the advertising device and orientation information of the advertising device, and wherein the orientation information indicates a position and an orientation of the advertising device; and

a first terminal, configured to:
receive the wireless signal;
determine, based on the orientation information in the wireless signal, based on a position and a movement direction of the first terminal, and based on a preset exposure duration, that the first advertisement played by the advertising device is effectively exposed to a user of the first terminal;
send a first advertisement event to the server, based on determining that the first advertisement played by the advertising device is effectively exposed to the user of the first terminal, wherein the first advertisement event comprises the identifier of the advertising device and a unified identity, and the unified identity corresponds to the user of the first terminal;
play a second advertisement; and
send a second advertisement event to the server, wherein the second advertisement event comprises a first advertisement slot identifier and the unified identity, and the first advertisement slot identifier comprises information identifying the first terminal;
send a conversion event to the server, wherein the conversion event comprises the unified identity and a first tracking parameter, and wherein the conversion event indicates the user interaction with an advertisement

wherein the server is configured to:
receive the first advertisement event;
receive the second advertisement event;
receive a conversion event from the first terminal;
determine an advertising campaign of the first advertisement corresponding to the first advertisement event;
determine an advertising campaign of the second advertisement corresponding to the second advertisement event;
determine, based on the unified identity and the first tracking parameter in the conversion event, that the advertising campaign of the first advertisement corresponding to the first advertisement event is the same as an advertising campaign indicated by the first tracking parameter;
determine that the advertising campaign of the second advertisement corresponding to the second advertisement event is the same as the advertising campaign indicated by the first tracking parameter;
determine, based on determining both that that the advertising campaign of the first advertisement corresponding to the first advertisement event is the same as an advertising campaign indicated by the first tracking parameter and that the advertising campaign of the second advertisement corresponding to the second advertisement event is the same as the advertising campaign indicated by the first tracking parameter, that the first advertisement event and the second advertisement event are related to the conversion event; and
determine, based on determining that the first advertisement event and the second advertisement event are related to the conversion event, and based on the first advertisement event and the second advertisement event, a degree of contribution to the user behavior conversion of the first advertisement played by the advertising device and a degree of contribution to the user behavior conversion of the second advertisement played by the first terminal.