Patent ID: 11869033
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 2:
3. The method of claim 1, comprising:
transmitting one or more first content items to a second set of client devices;
storing a first set of impression indicators associated with the transmitting the first content item to the first set of client devices; and
storing a first set of ghost impression indicators associated with the transmitting the one or more first content items to the second set of client devices, wherein a ghost impression indicator of the first set of ghost impression indicators is stored responsive to at least one of:
a content item of the one or more first content items being selected for presentation via a client device of the second set of client devices based upon a fourth bid value generated based upon at least one of the second bid value or a fifth bid value associated with the first content item;
the content item being transmitted to the client device; or
the content item being presented via the client device.