Patent ID: 11869041
Assignee: CAPITAL ONE SERVICES, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A system comprising:
one or more processors; and
a memory in communication with the one or more processors and storing instructions that, when executed by the one or more processors, are configured to cause the system to:
store, in a centralized database, financial information associated with multiple customers of a financial institution;
receive a request to access the centralized database via a network to target the multiple customers of the financial institution with an advertisement based on the financial information;
create an online auction based on the request;
receive multiple bids for the online auction from multiple bidders;
determine one or more successful bidders out of the multiple bidders;
determine that a previous advertisement of a first format is currently displayed on a webpage via a display of a mobile device of each of the multiple customers;
cause the mobile device of each of the multiple customers to remove the previous advertisement of the first format from the webpage displayed via the display;
dynamically generate an updated advertisement of a second format based on the one or more successful bidders; and
transmit the updated advertisement of the second format for display on the webpage via the display of the mobile device of each of the multiple customers on behalf of the one or more successful bidders.