Patent ID: 11966445
Assignee: YAHOO ASSETS LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. A non-transitory, computer-readable medium having information recorded thereon for recommending content to a user wherein the information, when read by at least one processor, effectuate operations comprising:
building, for a first user, a content pool comprising a plurality of content items, wherein each of the plurality of content items is selected based on its popularity with respect to one or more of a set of other users, and wherein the set of other users is selected based on a frequency of log-in criteria indicating that a frequency at which each of the set of other users logs into a content recommendation system meets a predetermined threshold;
obtaining activity information of the set of other users, wherein the activity information indicates activities engaged by the set of other users;
retrieving, from the content pool, a set of candidate content items based on a plurality of ranked interests of the set of other users and on one or more key terms extracted from each of the candidate content items;
recommending, to the first user, content comprising the set of candidate content items and content items with which the activity information is associated; and
updating, based on one or more search terms entered into the content recommendation system by the user, the content pool by adding one or more new content items into the content pool and/or removing one or more of the plurality of content items from the content pool.