Patent ID: 11943507
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 10:
11. A system comprising:
input/output circuitry configured to:
receive a request to display media content; and

processing circuitry configured to:
determine the media content comprises at least one frame, wherein the at least one frame comprises objectionable subject matter;
in response to determining the at least one frame comprises objectionable subject matter, determine whether an entity identifier is visible in the at least one frame;

in response to determining at least one entity identifier is visible in the at least one frame, determine whether a length of time that the entity identifier is visible exceeds a predetermined threshold amount of time;
in response to determining that the visibility of the entity identifier in the at least one frame exceeds the threshold amount of time, determine a first context of the objectionable subject matter and a second context of the entity identifier;
compare the first context to the second context;
determine, based on the comparing, that a masking action is required for the entity identifier; and
perform the masking action on the at least one frame such that the entity identifier is affected by the masking action while the media content is displayed.