Patent ID: 11887166
Assignee: UNITED SERVICES AUTOMOBILE ASSOCIATION (USAA)
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A computerized method comprising:
identifying, by at least one processor of a computer, content items from items posted by a plurality of users, wherein each of the content items is associated with a social handle of a user from the plurality of users;
categorizing, by the at least one processor of the computer, each of the content items based on it corresponding to one or more events;
filtering the content items to determine a subset of content items that are mapped to the user;
identifying, by the at least one processor of the computer, one or more leads from the subset of content items;
determining, by the at least one processor of the computer, a score for each of the one or more leads based on a number of times the content items associated with products or services were posted in a threshold of time by the user;
determining, by the at least one processor of the computer, a type of follow-up communication regarding the products or services based on A) the score for each of the one or more leads and B) at least one product the user currently possesses;
in response to determining the type of follow-up communication, routing the one or more leads to a channel for the follow-up communication based on the type of follow-up communication;
adding one or more widgets to a web portal or mobile application associated with the channel based on the one or more leads, wherein the one or more widgets are configured to allow interaction with the user regarding a product or a service related to the one or more leads;
receiving, from the user, a purchase relating to at least one of the one or more leads; and
determining, by the at least one processor of the computer, an effectiveness score of the at least one of the one or more leads based on a number of interactions between the identification of the at least one of the one or more leads and a time before receiving the purchase relating to the at least one of the one or more leads.