Patent ID: 11869040
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method, implemented on at least one computing device each of which has at least one processor, storage, and a communication platform connected to a network for analyzing user behavior associated with web contents, the method comprising:
in response to user interactions associated with a content item placed on a reference webpage, redirecting the user from the reference webpage to a landing webpage associated with the content item;
obtaining, via a web-application embedded in the reference webpage, information related to the user interactions associated with the content item placed on the reference webpage;
filtering the information by removing a part of the information that is associated with user interactions having dwell time greater than a first threshold, wherein the remaining part of the information is associated with user interactions including a first type of clicks and a second type of clicks on the content item, and wherein the first type only indicates no post click engagement and the second type indicates at least some post click engagement;
determining, based on the remaining part of the information, dwell times associated with the first and second types of clicks;
generating, based on the dwell times, a dwell time distribution for the first type of clicks;
determining dynamically, based on the dwell time distribution,
a second threshold associated with the first type of clicks with respect to the content item, wherein the dwell times of the first type of clicks are less than the second threshold and the dwell times of the second type of clicks are greater than the second threshold, and
a first ratio related to the second type of clicks on the content item placed on the reference webpage;

estimating, based on the second threshold, a second ratio related to the second type of clicks on the content item being placed on a target webpage;
computing, based on the first ratio and the second ratio, an adjustment factor for determining an award for placing the content item on the target webpage, wherein the target webpage is different from the reference webpage; and
providing the content item on the target webpage, wherein the adjustment factor is provided therewith.