Patent ID: 11909602
Assignee: PAYPAL, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 8:
9. A method comprising:
receiving an interaction with a user interface of an application on a device of a user;
monitoring device usage data of the device at a detected location of the device;
determining an application interaction context for the interaction with the application based on the device usage data at the detected location;
generating a profile and a behavior associated with the user of the device based on at least on the device usage data and the application interaction context;
determining, based on the behavior, a user segment for the user that designates a personalization of the user interface that is associated with the behavior, determining a rule specifying an interface interaction for the user segment with the application, wherein the rule enables the interface interaction to be associated with the user segment based on the application interaction context, and wherein the interface interaction is specific to the user segment and the application interaction context at the detected location to provide an executable application process usable at the detected location;
transmitting, via a wireless connection, the profile and the behavior;
receiving, via a wireless network connection, instructions for customizing the user interface of the application on the device, wherein the instructions for customizing are determined by analyzing the user segment and the rule transmitted via the wireless connection, and wherein the instructions are based on allowable user interface elements associated with the application interaction context and a ranking of the allowable user interface elements configurable for the customizing the user interface of the application; and
restricting, by the application, disallowed user interface elements associated with the detected location in the user interface.