Patent ID: 11930421
Assignee: DIGITAL FACTORY TECHNOLOGIES, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 5:
6. A computer system comprising:
one or more memory devices storing programing instructions;
one or more processors configured to execute the program instructions to cause the system to perform operations comprising:
receiving information defining a geo fence including an area having a geographic location, at least one offer notification and content attributes associated with the geofence;
determining the mobile device of the user is stationary for a predetermined amount of time;
identifying a location attribute for the location of mobile device when the mobile device is determined stationary;
aggregating a plurality of location attributes associated with the mobile device user; determining an audience profile for the mobile device user based on at least the aggregated location attributes;
detecting that the mobile device user has entered an area defined by the geofence;
responsive to detecting the mobile device user entered an area defined by the geofence, determining a conversion probability based on content attributes of the at least one offer notification associated with the geofence and the determined audience profile associated with the mobile device user;
selecting the at least one offer notification based the conversion probability;
causing the selected offer notification to be displayed on the mobile device of the mobile device user; and
wherein the at least one offer notification is a promotional offer consisting of a discount offer.