Patent ID: 11961117
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system for determining a degree of deceptiveness associated with a session presenting at least one online advertisement, the system comprising:
a processor;
memory having stored thereon computer readable instructions that, when executed by the processor, cause the system to perform operations comprising:
capturing electronic interactions among at least two entities involved in the session, the captured interactions including interaction-related properties and time;
filtering a plurality of attributes for one or more relations between the at least two entities from the captured electronic interactions, each attribute defining a data type and corresponding data value;
applying one or more models to each of the one or more relations;
determining a degree of deceptiveness for each of the one or more relations based on the one or more applied models;
aggregating the degree of deceptiveness for each of the one or more relations; and
generating the degree of deceptiveness for the session based on the aggregated degree of deceptiveness for each of the one or more relations.