Patent ID: 11961123
Assignee: THALES AVIONICS, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 21:
22. A system for managing advertisements in a video-on-demand (“VOD”) system operating in a vehicle, the system comprising:
an inventory processing device; and
a non-transitory computer readable medium communicatively coupled to the inventory processing device to cause the inventory processing device to perform operations comprising:
determining an inventory of targeted advertisements for a plurality of future flights by i) retrieving a list of booked passengers for each flight of the plurality of future flights, ii) estimating additional expected passengers for each flight of the plurality of future flights, and iii) determining the inventory of targeted advertisements based on the list of booked passengers for each flight of the plurality of future flights and the additional expected passengers for each flight of the plurality of future flights;
responsive to determining the inventory, receiving a request to use a portion of the inventory for the advertisements associated with an advertiser; and
responsive to receiving the request and prior to departure, transmitting instructions to an advertisement controller processing device on-board the vehicle to cause the advertisement controller processing device to provide the advertisements during targeted advertisement opportunities during a trip, the instructions being independent from entertainment content;
receiving an impression count from the advertisement controller processing device on-board the vehicle indicating a first quantity of targeted advertisements during the trip used to provide the advertisements;
monitoring a total quantity of targeted advertisements used to provide the advertisements;
determining whether the total quantity of targeted advertisements exceeds a threshold value that is based on the request to use the portion of the inventory for the advertisements associated with the advertiser; and
in response to determining that the total quantity of targeted advertisements exceeds the threshold value, preventing the advertisements from being provided on subsequent trips,
wherein the impression count is used to create a report ensuring a proof of contract fulfillment of an advertisement campaign with the advertiser, and

wherein transmitting the instructions to the advertisement controller processing device on-board the vehicle comprises transmitting the advertisement, independent from the entertainment content, to the advertisement controller within a predetermined time of every trip.