Patent ID: 11961117
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A system for determining a degree of deceptiveness associated with a session presenting at least one online advertisement, the system apparatus comprising:
means for capturing electronic interactions among at least two entities involved in the session, the captured interactions including interaction-related properties and time;
means for processing configured to:
define one or more relationships between the at least two entities involved in the session;
apply one or more models to each of the one or more relationships based on the captured electronic interactions;
determine a degree of deceptiveness for each of the one or more relationships based on the one or more applied models; and
generate the degree of deceptiveness for the session based on the determined degree of deceptiveness for each of the one or more relationships.