Patent ID: 11956502
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 15:
16. An audience measurement system comprising:
a dedicated audience measurement camera provided to a panelist household by an audience measurement entity, the dedicated audience measurement camera at a first position relative to a television for capturing images of a room of the panelist household, the television in the room of the panelist household; and
a dedicated audience measurement meter provided to the panelist household by the audience measurement entity, the dedicated audience measurement meter separate from the dedicated audience measurement camera and at a second position relative to the television for generating audio signatures representative of portions of media presented by the television, the dedicated audience measurement meter including:
a meter housing;
memory storing machine readable instructions;
one or more processors configured to execute the machine readable instructions to:
determine that the television is presenting media,
based on determining that the television is presenting media, cause the dedicated audience measurement camera to periodically image the room of the panelist household,
generate an audio signature of the media presented by the television in the room of the panelist household,
identify media identification data based on the audio signature, the media identification data corresponding to the media,
determine, based on an image of an audience member obtained by the dedicated audience measurement camera while the media corresponding to the media identification data is presented, an eye gaze direction of the audience member, the image provided to the dedicated audience measurement meter by the dedicated audience measurement camera,
determine an engagement level of the audience member with the media based on the eye gaze direction,
determine that the audience member is a panelist associated with the panelist household using facial recognition, and
access audience identification information for the panelist; and

a network interface configured to transmit the media identification data, the engagement level, and the audience identification information to a data collection facility of the audience measurement entity via a network.