Patent ID: 11868826
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 19:
20. A method, comprising:
transmitting by a processing system, an instruction to the communication device, wherein the instruction causes the communication device to determine viewability data of advertisement space presented in a user interface of the communication device, wherein the viewability data indicates whether the advertisement space is within an area displayed in the user interface of the communication device;
receiving, by the processing system, the viewability data of the advertisement space during a first time interval from the communication device;
determining, based on the viewability data, by the processing system, a predicted viewability of the advertisement space during a second time interval, wherein the predicted viewability includes a likelihood of the advertisement space being positioned in at least a part of the area during the second time interval, and wherein the second time interval is subsequent to the first time interval;
sending, by the processing system, a first bid request to each of a group of computing devices, wherein each computing device of the group of computing devices is associated with a bidder, wherein the first bid request comprises the predicted viewability of the advertisement space during the second time interval and a first bid discount;
receiving, by the processing system, a bid from each of the group of computing devices resulting in a first group of bids;
selecting, by the processing system, a first bid from the first group of bids, wherein the first bid is a highest bid from among the first group of bids;
determining, by the processing system, an actual viewability of the advertisement space;
determining, by the processing system, an accuracy of the predicted viewability of the advertisement space with the actual viewability of the advertisement space resulting in a first determination;
computing, by the processing system, a first payment for a first bidder associated with the first bid based on the first bid, the first bid discount, and the first determination; and
providing, by the processing system, first payment to the first bidder.