Patent ID: 11972451
Assignee: INFORMATICA LLC
Field: Furniture, games (Other fields)
Classification: CPC G  A | IPC A  G

Claim 0:
1. A method of customizing end user gaming experience, comprising:
initiating, by a computing system, a campaign comprising a plurality of games;
assigning, by one or more machine learning models, a game type to each user based on user interactions with an organization associated with the computing system;
personalizing, by the one or more machine learning models, one or more parameters of each game for each user by generating one or more hurdles to be completed by each user, wherein upon completion of the one or more hurdles, a respective user device receives a generated reward;
deploying, by the computing system, the plurality of games to each end user; and
monitoring, by the computing system, progress of an end user in the respective game, the monitoring comprising:
receiving end user data comprising end user interaction data at the organization associated with the computing system,
analyzing the end user interaction data to identify an action that triggered completion of a hurdle of the one or more hurdles, and
updating the progress of the end user in the respective game based on the completion of the hurdle.