Patent ID: 11966947
Assignee: OPENX TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A system for scoring a plurality of advertisement impressions within a network interface for serving advertisements for viewing in publisher content displayed online, comprising:
a data processor and a memory with executable code, said data processor executing the executable code by implementing a revenue-value index with scoring mechanism in an interface via a network to value the plurality of advertisement impressions, before dynamic display of the plurality of advertisement impressions in a plurality of placeholders contained in said publisher content accessible to audience devices responsive to executing use of said revenue-value index with a scoring mechanism in an auction, wherein said publisher content is displayed over a network as said publisher content renders on the audience devices, wherein the plurality of advertisement impressions are received responsive to an advertisement request transmitted to multiple bidders for online bidding via the network to provide the plurality of advertisement impressions as said publisher content renders, said revenue-value index further comprising:
a scoring mechanism via said interface, receiving the advertisement request when said publisher content at a publisher's website is being viewed by an audience via the audience devices;
a discrete-revenue-value-determination module coupled to said scoring mechanism, said discrete-revenue-value-determination module gathering information about an advertisement impression of the plurality of advertisement impressions relating to said advertisement request;
processing said information gathered and first-party data and third-party data about said audience obtained from a data management platform with mobile and cloud computing capability;
storing said processed information, the first-party data, and the third-party data in at least one modifiable format from a real-time format, near-term format, and long-term format, wherein the first-party data, the third-party data, and publisher data include information on every interaction between said publisher content and said audience, wherein the first-party data represents data on a plurality of attributes including data measuring popularity, traffic and an effectiveness of said publisher's website or a specific area within it;

determining a plurality of different attributes for said advertisement impression of the plurality of advertisement impressions in said processed information that is stored, the plurality of different attributes including: 1) a number of audience visitors to said publisher's website with said publisher content, 2) a type of browser used, 3) an internet service provider used, 4) an audience visit time, 5) a length of visit by the audience devices, 5) said publisher content visited, 6) log files, 7) behavioral data, 8) location of said advertisement impression in said publisher content, 9) a number of spaces in said publisher content, 10) nature and type of other content in said publisher content, 11) click-through rates, 12) time spent on said publisher content; and 13) data measuring at least one of popularity, traffic, effectiveness of said publisher's website and a specific area within said publisher's website,
designating a value to each of the plurality of different attributes for said advertisement impression of the plurality of advertisement impressions in said processed information that is stored, and computing a total value for said advertisement impression by assigning scores for each of said different attributes by executing a predetermined algorithm;
assigning by said scoring mechanism an individual score, to each individual one of said plurality of said different attributes based on said value designated to each of said different attributes;
computing a total first score, by the data processor, by aggregating individual scores assigned to each individual one of said plurality of different attributes for said advertisement impression of the plurality of advertisement impressions;
providing said total first score to one or more interest parties;
providing access to a publisher's device to obtain a plurality of individual components of the total first score for audience segmentation; and
providing access to said revenue-value index and matching impression inventory to one or more potential buyers.