Patent ID: 11968413
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. An apparatus comprising:
a processor;
memory having stored therein instructions that, when executed by the processor, cause the apparatus to be configured to:
access media;
based on a monitoring instruction in the media, retrieve metadata associated with the media, the metadata located in an ID3 tag of the media;
determine a first location to transmit the metadata, the first location determined based on a first field of the metadata;
cause transmission of a first request to the first location, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data accessible at the first location, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the media; and
after a redirection message is received in response to the first request, cause transmission of a second request to a second location specified by the redirection message, the second request including the media identifier.