Patent ID: 11941646
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 4:
5. At least one non-transitory computer readable medium comprising instructions that, when executed, cause at least one processor to at least:
receive, from a plurality of meters via the Internet, media presentation data associated with operation of first media devices monitored by the plurality of meters;
receive, from a service provider via the Internet, return path data associated with operation of second media devices;
determine an audience relationship value based on first audience exposure values for a recorded audience of a media and a first de-duplicated audience value for the recorded audience of the media, the first audience exposure values and the first de-duplicated audience value based on the media presentation data;
determine a first intermediate range based on (i) a largest second audience exposure value of a plurality of second audience exposure values for a population audience of the media, (ii) a sum of the second audience exposure values, and (iii) the audience relationship value, the second audience exposure values based on the return path data;
determine a second intermediate range based on the largest second audience exposure value and the sum of the second audience exposure values;
determine bounds of a pseudo universe estimate of the population audience of the media based on a set intersection of the first intermediate range and the second intermediate range;
iteratively determine the pseudo universe estimate of the population audience and a second de-duplicated audience value for the population audience of the media by iteratively updating an initial pseudo universe estimate based on the audience relationship value and the second audience exposure values to converge to a final pseudo universe estimate of the population audience that is within the bounds; and
output the second de-duplicated audience value and the audience relationship value to an application that is to perform an operation based on at least one of the second de-duplicated audience value or the audience relationship value.