Patent ID: 11882342
Assignee: ROKU, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 12:
13. A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one client-side computing device, cause the at least one client-side computing device to perform operations comprising:
transmitting, over a network, a message request to a messaging server;
receiving, at the client-side computing device, a message response from the messaging server in response to the message request, wherein the message response comprises a message and a messenger identifier;
generating a hash value of an identifier associated with the at least one client-side computing device and the messenger identifier, wherein the identifier associated with the at least one client-side computing device specifies a user of the at least one client-side computing device;
determining the message maps into a control group by determining the hash value maps into the control group; and
transmitting a pixel tag to the messaging server based at least in part on the determination that the hash value maps into the control group, wherein the pixel tag comprises an indication that the message was withheld for processing.