Patent ID: 11887156
Assignee: GOOGLE LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory computer readable medium storing instructions that, upon execution by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:
determining that an account identifier of a given user is included in a list for a given content provider;
detecting one or more user interactions of the given user with one or more content items of the given content provider; and
varying a frequency of content item delivery to one or more other users different from the given user, including:
adjusting a trajectory of an intent index value for account identifiers in the list based on the detected one or more user interactions; and
adjusting the frequency at which content items of the given content provider are delivered to users corresponding to the account identifiers in the list over time based on the adjusted trajectory; and

sending, over a data communication network, the content items of the given content provider to client devices of the users corresponding to the account identifiers in the list for display to the users according to the adjusted frequency.