Patent ID: 11962844
Assignee: SLING TV L.L.C.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. An automated process performed by a content management system having at least one processor and non-transitory digital storage to replace digital advertisements in broadcast television programs presented to viewers by remotely-located playback devices, the automated process comprising:
receiving, from the remotely-located playback devices via a digital network, data that identifies advertisements previously viewed by the viewers during playback of the broadcast television programs presented by the remotely-located playback devices, wherein the remotely-located playback devices receive the broadcast television programs from a content source other than the content management system;
tracking the advertisements viewed by the viewers of the broadcast television programs presented by the remotely-located playback devices in a database maintained in the non-transitory storage;
monitoring the database to identify viewers that have not yet viewed a particular advertisement in the broadcast television programs; and
transmitting instructions via the digital network to only those playback devices that are associated with viewers that have not yet viewed the particular advertisement in the broadcast television programs, wherein the instructions direct the playback devices to replace one or more advertisements in the broadcast television programs that were previously received from the content source with the particular advertisement that has not yet been rendered by that playback device during playback of the broadcast television programs received from the content source.