Patent ID: 11935091
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer implemented method of providing advertisements to users, the method comprising:
determining if a first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied;
upon determining that the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, executing an advertisement campaign associated with an occurrence of the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users by transmitting an advertisement associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users to a targeted user;
displaying the advertisement to the user;
determining if a second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied; and
upon determining that the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, determining, based on the second plurality of conditions external to any computing device, additional information other than the second plurality of conditions external to any computing device, and modifying the displayed advertisement to include the additional information.