Patent ID: 11915264
Assignee: KING.COM LTD.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. A computer implemented method performed by a user device configured to select and display content while a computer implemented game application is running, the user device comprising a receiver, at least one memory, at least one processor, a user interface, and a display, which are configured to perform the method of:
receiving, by the receiver of the user device, from a server, a plurality of candidate content;
determining, by the at least one processor of the user device, a respective candidate content value associated with a respective candidate content, the determining of a respective candidate content value comprising:
determining for a first parameter having a plurality of options, a first value dependent on which first parameter option is currently applicable, said first parameter being a parameter associated with the respective candidate content;
determining for at least one further parameter having a plurality of options, a respective further value dependent on which respective parameter option is current applicable, said at least one further parameter being a respective parameter associated with the computer implemented game; and
using the first value and each respective further value to determine the respective candidate content value,

the method further comprising:
selecting, by the at least one processor of the user device, in dependence on said respective candidate content values one of said candidate content; and
displaying, by the user interface of the user device, the selected candidate content.