Patent ID: 11875379
Assignee: CPL ASSETS, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
accessing inquiry data associated with a plurality of online inquiries from a plurality of user devices;
determining, based at least in part on the inquiry data, a first model for predicting enrollment rates of inquiries by automatically testing a plurality of models by:
running at least a portion of the inquiry data through each of the plurality of models to determine a predictive accuracy; and
identifying the first model as having a highest predictive accuracy of the plurality of models;

identifying historical enrollment data associated with a plurality of prior enrollment inquiries received within a first time period, wherein the historical enrollment data corresponds to closed loop data comprising actual enrollment results for each prior enrollment inquiry of the plurality of prior enrollment inquiries, wherein the first time period is based at least in part on characteristics associated with the plurality of prior enrollment inquiries;
determining, using the historical enrollment data, predicted enrollment rates for the plurality of prior enrollment inquiries;
updating the first model to create an updated first model based at least in part on the predicted enrollment rates;
accessing a first inquiry of the plurality of online inquiries associated with a first user device of the plurality of user devices generated within a second time period, wherein the second time period includes fewer days than the first time period and begins after the first time period ends;
applying the updated first model to inquiry data associated with the first inquiry to determine a predicted enrollment rate for the first inquiry;
determining, a potential revenue that can be generated from the first inquiry;
automatically adjusting, based on the potential revenue, an allocation of advertisements among a plurality of online delivery channels; and
facilitating delivery of display updates to the first user device, wherein the display updates include presentation of one or more advertisements in at least one of the plurality of online delivery channels.