Patent ID: 11962817
Assignee: TUBI, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 8:
9. A method for frequency management, comprising:
receiving a request for a media item, the request comprising a recipient identifier;
identifying a set of candidate media items ranked by a set of matching criteria;
performing a query against a lookup service, wherein the query comprises (i) an entity identifier of at least one candidate media item of the set of candidate media items, and (ii) the recipient identifier, wherein the query comprises an industry identifier associated with the at least one candidate media item;
receiving a response from the lookup service comprising a quantity of impressions associated with the entity identifier and the recipient identifier over a duration of time;
identifying a predefined frequency threshold;
determining, using at least one computer processor, that the frequency threshold is exceeded based at least on the quantity of impressions, wherein the quantity of impressions is weighted according to an aggregate quantifier representing impressions corresponding to the industry identifier and the recipient identifier;
excluding, using the at least one computer processor, the at least one candidate media item from a result set based on the frequency threshold being exceeded; and
providing the result set including an identifier of at least one other candidate media item of the set of candidate media items in response to the request.