Patent ID: 11949936
Assignee: ADAP.TV, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 6:
7. The system of claim 5, further comprising:
a set top box providing set top box data including viewing behavior data of the plurality of viewers, wherein the electronic media targeting controller is further configured to:
obtain the set top box data;
determine, by the analytics platform, that a match exists between the viewing behavior data and product purchase data of a plurality of product purchasers;
selecting, by the analytics platform, an electronic media content subscriber device among a plurality of electronic media content subscriber devices based on the match; and
determine, by the analytics platform, a similarity factor between the product purchase data and the electronic media content subscriber device of the plurality of electronic media content subscriber devices based on viewing behavior data of the plurality of product purchasers and the viewing behavior data of the selected electronic media content subscriber device.