Patent ID: 11966405
Assignee: AMAZON TECHNOLOGIES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. A system, comprising:
at least one computing device; and
instructions executable in the at least one computing device, wherein when executed the instructions cause the at least one computing device to at least:
generate a brand-to-brand graph indicating similarities between a set of brands according to at least one of: click-through data or conversion data, wherein edges of the brand-to-brand graph represent a respective probability of a selection of a given brand associated with a first node following search queries associated with another brand associated with a second node;
analyze, using a first graph neural network (GNN) tower, the brand-to-brand graph to determine brand similarities among a first brand identified from a search query and a first set of other brands;
analyze, using a second GNN tower, the brand-to-brand graph to determine brand similarities among a second brand and a second set of other brands; and
determine whether to include one or more items from the second brand in a user interface generated in response to the search query based at least in part on an output of the first GNN tower and an output of the second GNN tower.