Patent ID: 11915257
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 10:
11. A system for providing product information related to a content item, the system comprising:
memory; and
a processor configured to:
retrieve from memory a content item to provide for consumption;
retrieve a product data structure associated with the content item, the product data structure comprising data identifying a plurality of objects appearing in the content item, a corresponding timestamp for each of the plurality of objects, and a corresponding hyperlink for each, of the plurality of objects;
identify, based on past purchase activity associated with a user profile, one or more preferred vendors associated with one or more of the plurality of objects;
generate a mosaic display of the content item and a plurality of video clips each corresponding to one of the plurality of objects based on the corresponding timestamp from the product data structure, wherein a first subset of the one or more of the plurality of video clips corresponding to products associated with the one or more preferred vendors are visually distinguished from a second subset of the one or more of the plurality of video clips corresponding to products that are not associated with the one or more preferred vendors; and
in response to receiving a user selection of a video clip of the mosaic of the plurality of video clips, generate for display the content item beginning at the timestamp for the one of the plurality of objects corresponding to the selected video clip and a user interface element with the corresponding hyperlink, from the product data structure, for the respective object of the plurality of objects.