Patent ID: 11910036
Assignee: DISH NETWORK L.L.C.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 7:
8. The method of claim 1, further comprising:
detecting, by the computerized system for targeted ad insertion, audio in the content stream;
recognizing, by the computerized system for targeted ad insertion, at least one characteristic of the audio;
matching, by the computerized system for targeted ad insertion, the recognized at least one characteristic of the audio to an advertisement that correlates with the recognized at least one characteristic of the audio; and
inserting, by the computerized system for targeted ad insertion, an identifier of the matched advertisement at an insertion point into the program content stream, enabling playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.