Patent ID: 11861630
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A device, comprising:
a non-transitory memory storing instructions; and
a processor configured to execute the instructions to cause the device to perform operations comprising:
monitoring data associated with a social media post published by an influencer having an associated influencer profile on a social media platform;
based on a determination that the data comprise new data associated with the social media post, analyzing the new data to determine one or more influencer factors for the influencer profile at least in part by determining a momentum indicating a user engagement with the social media post over a certain period of time and a reach of the influencer in one or more geographic regions, wherein the reach includes a count of a number of users or a number of organizations in the one or more geographic regions that read or engage with the social media post;
calculating, using the one or more influencer factors including the momentum and the reach of the influencer, an influencer score for the influencer for the one or more geographic regions; and
providing, to a user device, influencer data including the influencer score that enables the influencer data to be presented on a user interface (UI) of the user device, wherein the UI, in response to a user selection of one or more elements of the UI provides an updated map or a table associated with the one or more geographic regions.