Patent ID: 11907970
Assignee: QUANTCAST CORPORATION
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. The medium of claim 10, wherein the method further comprises:
responsive to receiving, from the advertising platform, at a second receipt time after the first receipt time and before the end of the time window, a notification of availability of a second opportunity to expose the recipient to the content:
determining, with respect to a second period of time from the beginning of the time window to the second receipt time, an updated consumed advertising content provided to the recipient;
determining an updated predicted total advertising content for the time window, the updated predicted total advertising content of all advertising content which will be provided to the recipient in the time window;
determining an updated proportional predicted total advertising content by multiplying the updated predicted total advertising content by the proportional exposure cap;
determining whether the updated proportional predicted total advertising content is less than the updated consumed advertising content; and
responsive to determining that the updated proportional predicted total advertising content is less than the updated consumed advertising content:
sending a second response to the advertising platform comprising instructions not to provide the content to the recipient.