Patent ID: 11910069
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC H

Claim 0:
1. An apparatus comprising:
at least one memory;
computer readable instructions; and
processor circuitry to execute the computer readable instructions to at least:
detect that a portion of a media broadcast signal corresponds to a flexible commercial insertion opportunity in which one or more flexible commercials are to be inserted in the portion of the media broadcast signal, the one or more flexible commercials to replace one or more existing commercials included in the portion of the media broadcast signal;
insert a first flexible commercial of the one or more flexible commercials in the portion of the media broadcast signal, the first flexible commercial encoded with one or more first watermarks that identify the first flexible commercial; and
encode the portion of the media broadcast signal including the first flexible commercial with one or more second watermarks that identify the portion of the media broadcast signal as corresponding to the flexible commercial insertion opportunity, the one or more second watermarks to not identify the first flexible commercial.