Patent ID: 11972098
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 4:
5. The method of claim 1 wherein:
the request includes a first request;
the client device includes a first client device executing a first application for surfacing the content;
the user interface output is a first user interface output corresponding to a first interface format of the first application; and
the method further includes:
receiving, at the remote server via the computer network, a second request from a second client device for the content, the second client device executing a second application for surfacing the content; and
in response to receiving the second request, rendering a second user interface output corresponding to a second interface format of the second application, the second user interface output includes the embedded script configured to generate and causing the client device to transmit to the remote server an additional interaction data upon detecting the interaction with the content item at the second client device.