Patent ID: 11936703
Assignee: VIANT TECHNOLOGY LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A computer-implemented method for providing media content based on a household when out-of-home comprising:
(a) receiving a first request for media content, wherein:
the first request originates from a first Internet Protocol (IP) address via an Internet connection; and
(ii) the first request comprises a first data element identification, wherein the first data element identification comprises a publisher generated 1st party cookie, and wherein the first data element identification does not comprise a 3rd party cookie;
(iii) the first data element is associated with a first user;

(b) determining, based on the first IP address that the first IP address is associated with a first internet connected household (ICH);
(c) aliasing the first data element identification with the first ICH;
(d) receiving a second request for media content, wherein:
(i) the second request originates from a second IP address via the Internet connection; and
(ii) the second IP address corresponds to a non-household IP address;
(iii) the second request comprises the first data element identification;

(c) based on the first data element in the second request, recognizing that the same publisher generated 1st party cookie is received from both the first ICH and a non-household; and
(d) in response to the second request and based on the recognizing and the aliasing of the first data element identification with the first ICH:
(1) retrieving media content based on the first ICH; and
(2) transmitting the media content to the first user at the non-household location.