Patent ID: 11966949
Assignee: CAPITAL ONE SERVICES, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A system for targeting bid and position for a keyword by tracking users interacting with webpages or links for keywords, the system comprising:
a memory storing instructions; and
a processor executing the instructions to perform a process including:
requesting keyword performance information from a first search engine in response to a trigger condition being met;
receiving the keyword performance information;
in response to receiving the keyword performance information, receiving historical keyword information associated with the keyword performance information based on a user device tracking and/or selection of webpages or links displayed at specific positions of lists for a keyword of the keyword information;
modifying a database by joining the keyword performance information and the historical keyword information to generate a keyword dataset;
generating a feature dataset in response to modifying the database, the feature dataset comprising a position-value time set for the keyword, the position-value time set being based on a click volume, an impression volume, or a profit volume;
determining a prediction function and associated uncertainties based on the position-value time set for the keyword;
determining a target position for the keyword based on applying a selection operation to the prediction function and the associated uncertainties, wherein the selection operation outputs the target position based on a exploit-explore ratio;
applying a backwards filtering model to a historical bid position data to form a bid-to-position function by starting with a most recent value-position-time of a plurality of value-position-times and progressing backwards in time to form a monotonically decreasing function of values and positions of the value-position-time set selected according to a valid-or-not algorithm;
determining bid information based on the target position and the bid-to-position function; and
transmitting a bid message to a second search engine, the bid message including the bid information.