Patent ID: 11966947
Assignee: OPENX TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 7:
8. The method of claim 1, wherein the data processor receives from a third-party platform personal information including a product order, a consumer name, a consumer address, a consumer phone number, a consumer email address, consumer credit card information, promotional surveys, sweepstakes, email programs, direct mail programs, publisher site registration, consumer buying habits, and consumer areas of interest and non-personal information comprising data representative of all of the following:
1) the number of the audience visitors to said particular publisher's device;
2) the type of browser used by the audience visitors;
3) the visit times and length of visits by said audience visitors via the audience devices;
4) said publisher content on said particular publisher's device visited;
5) the referring pages and the exit pages relating to said publisher content;
6) the location of said advertisement impression on said publisher content;
7) the number of advertisement units on said publisher content;
8) the historic information about said publisher content including the click-through rates; and
9) the time spent by said audience on said publisher content.