Patent ID: 11961125
Assignee: YIELDMO, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. The method of claim 14, further comprising:
serving a set of instances of the first visual media to a set of computing devices accessed by a population of users;
for each instance of the first visual media in the set of instances of the first visual media:
recording a set of test viewability data for the first visual media rendered on a display of a corresponding computing device, in the set of computing devices, during a corresponding sampling period within the test period;
calculating a test viewability score, in a set of test viewability scores, based on the set of test viewability data; and
accessing an outcome, in a set of outcomes, of a particular outcome type of consumption of the first advertisement by a corresponding user in the population of users;

deriving an outcome model associating test viewability scores and outcomes of the particular outcome type based on the set of test viewability scores and the set of outcomes; and
based on the outcome model, defining the first threshold viewability score associated with a threshold probability of a target outcome of the particular outcome type.