Patent ID: 11972098
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 15:
16. The computing device of claim 11, wherein:
the request includes a first request;
the client device includes a first client device executing a first application for surfacing the content;
the user interface output is a first user interface output corresponding to an interface format of the first application; and wherein the computing device is further configured to:
receive, via the computer network, a second request from a second client device for the content, the second client device executing a second application for surfacing the content;
render a second user interface output corresponding to a second interface format of the second application in response to receiving the second request, the second user interface output includes the embedded script configured to generate and transmit to the computing device an additional interaction data upon detecting an interaction with the content item at the second client device; and
receive, from the second client device, the additional interaction data indicating a detected interaction with the content item at the second client device.