Patent ID: 11875380
Assignee: ZIPLINE LIVE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A method for generating advertising content comprises:
during a matching period:
receiving a set of opportunities from brands at instances of a brand portal;
serving the set of opportunities to a first influencer, in a population of influencers, at an instance of an influencer portal based on characteristics of the set of opportunities;
in response to receiving selection of a first opportunity, in the set of opportunities, from the instance of the influencer portal:
generating a prompt to record a video advertisement for the first opportunity; and
transmitting the prompt to the first influencer at the first instance of the influencer portal;

during a content creation period succeeding the matching period, in response to receiving the video advertisement from the first influencer, packaging the video advertisement with a set of features to generate an augmented video advertisement, the set of features comprising:
a pointer to the first influencer;
a checkout portal for purchasing content associated with the first opportunity within the augmented video advertisement; and
a visual element configured to track user interactions with the augmented video advertisement; and

during a live period succeeding the content creation period, for a first instance of the augmented video advertisement accessed at a first online platform executing on a first computing device, associating a first advertising outcome with the first influencer based on the pointer, the first advertising outcome derived from a first set of user interactions recorded by a first instance of the visual element rendered within the first instance of the augmented video advertisement at the first online platform.