Patent ID: 11875380
Assignee: ZIPLINE LIVE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for generating advertising content between brands and brand influencers comprises:
during a matching period:
receiving a set of opportunities from brands at instances of a brand portal;
in response to receiving selection of a first opportunity, in the set of opportunities, from a first influencer, in a population of influencers, at an instance of an influencer portal executing on a computing device accessed by the first influencer, based on characteristics of the first opportunity and the first influencer:
generating a prompt to record a video advertisement for the first opportunity; and
transmitting the prompt to the first influencer at the instance of the influencer portal;

during a content creation period succeeding the matching period, in response to receiving the video advertisement from the first influencer, packaging the video advertisement with a set of features to generate an augmented video advertisement, the set of features comprising:
a pointer to the first influencer; and
a checkout portal for purchasing content associated with the video advertisement within the augmented video advertisement; and

during a live period succeeding the content creation period;
for a first instance of the augmented video advertisement accessed at a first online platform executing on a first computing device:
rendering a first instance of the checkout portal within the first instance of the augmented video advertisement at the first online platform; and
in response to a first purchase completed by a first user within the first instance of the checkout portal, associating the first purchase with the first influencer based on the pointer; and

for a second instance of the augmented video advertisement accessed at a second online platform executing on a second computing device:
rendering a second instance of the checkout portal within the second instance of the augmented video advertisement at the second online platform; and
in response to a second purchase completed by a second user within the second instance of the checkout portal, associating the second purchase with the first influencer based on the pointer.