Patent ID: 11954577
Assignee: INTUIT INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method implemented by a computing system, the computing system comprising one or more processors and one or more computer-readable storage devices storing computer-executable computer instructions, the method comprising executing the instructions thereby causing the computing system to perform operations comprising:
receiving, by an application server, first user datasets associated with a plurality of users from a database, wherein the first user datasets comprise respective user identifiers, retention labels, static user features and interactive user features recorded as natural language characters by the application server as a result of a plurality of client devices accessing and interacting with an online service product provided by the application server via at least one network during a time period;
processing, by the application server, through a first neural network, the natural language characters of the interactive user features to generate a time distributed concatenation representation of the interactive user features;
generating, by the application server, through an embedding layer of a second neural network, a vector by embedding the time distributed concatenation representation and the static user features;
processing by the application server, the vector through a plurality of layers of the second neural network;
extracting by the application server, values from nodes of a second to last layer of the second neural network;
determining, by the application server, based on the extracted values by a cluster model, a plurality of user segments with respective segment identifiers for the users, the segment identifiers associated with a prediction of future user interactions with the online service product; and
customizing, by the application server, one or more of the interactive user features of the online service product for one or more of the users based on the prediction.