Patent ID: 11962844
Assignee: SLING TV L.L.C.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 6:
7. A data processing system that communicates with a plurality of remotely-located playback devices via a digital media, the data processing system comprising a processor and a non-transitory storage comprising an advertising database, wherein the processor is configured to automatically:
receive, from each of the remotely-located playback devices via the digital network, data that identifies advertisements viewed by the viewers of broadcast television programs presented by the remotely-located playback devices, wherein the remotely-located playback devices receive the broadcast television programs from a content source other than the data processing system;
track the advertisements viewed by the viewers of the broadcast television programs presented during playback by the remotely-located playback devices in the database;
monitor the database to identify viewers that have not yet viewed a particular advertisement in the broadcast television programs; and
transmit instructions via the digital network to only those playback devices that are associated with viewers that have not yet viewed the particular advertisement in the broadcast television programs, wherein the instructions direct the playback devices to replace one or more advertisements in the broadcast television programs received from the content source with the particular advertisement that has not yet been viewed during playback of other broadcast television programs received from the content source.