Patent ID: 11961116
Assignee: FOURESQUARE LABS, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 5:
6. The computer-implemented method of claim 5, wherein the received device location information includes information identifying smoothed heading estimate information for the target mobile device;
wherein the received object placement information includes information identifying an estimated viewshed for the content presented by the physical object; and
wherein determining an exposure probability that is based on a comparison of the received device location information to the received object placement information includes determining the exposure probability by:
determining that a position of the target mobile device is within the estimated viewshed for the content presented by the physical object; and
determining that a heading of the target mobile device with respect to a presentation angle of the content presented by the physical object is within an angle of 90 degrees.