Patent ID: 11880865
Assignee: CPL ASSETS, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 12:
13. The system of claim 1, wherein the one or more hardware computer processors are further configured to cause the system to:
receive, from the web server, a second request that includes second device identifying information identifying a second target device and parameters that indicate a type of device of the second target device, wherein the second request includes one or more available placements on the webpage associated with the web server, and wherein the second device identifying information is different from the device identifying information of the target device;
determine a second creative of the plurality of creatives based at least partly on the weightings data and the one or more available placements;
determine a second placement of the second creative for the second target device based at least partly on the weightings data, the one or more available placements, and the second device identifying information;
and transmit, to the web server, instructions for accessing the second creative and for displaying the second creative on the second target device at the second placement, wherein the instructions for accessing the second creative are configured such that the web server can transmit the instructions to the second target device such that the second target device can access the second creative from a server external to the web server.