Patent ID: 11936601
Assignee: WHATSAPP LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 14:
15. A system comprising:
a computer processor for executing computer program instructions; and
a non-transitory computer-readable storage medium storing computer program instructions executable by the processor to perform operations comprising:
receiving, at a messaging system, a message from a third party to a user of the messaging system who is a recipient of the message, the received message including a recipient identifier (ID) identifying the recipient of the message and a message body with a customizable field configured to be modified by the messaging system receiving the message, wherein the customizable field is incorporated into the message body by the third party;
receiving a user preference model for modifying messages directed to the recipient of the message identified by the recipient ID included in the received message, the user preference model identifying message elements preferred by the recipient of the message;
based on the user preference model associated with the recipient of the message, modifying, by the messaging system, the customizable field included in the message received at the messaging system from the third party to produce a customized message; and
transmitting the customized message including the customizable field modified by the messaging system from the messaging system to a client device associated with the recipient ID included in the received message.