Patent ID: 11921766
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. A computer-readable storage medium comprising instructions that, when executed by a processor, cause the processor to perform acts comprising:
obtaining a landing page, wherein a product is available for purchase by way of the landing page, and further wherein the landing page comprises title text and body text;
generating an electronic advertisement for the product, wherein the electronic advertisement includes a hyperlink that points to the landing page, wherein the electronic advertisement is generated based upon the landing page, and further wherein generating the electronic advertisement for the product comprises:
extracting title text from a title of the landing page;
extracting body text from a body of the landing page; and
providing the title text and the body text to a computer-implemented model, wherein the computer-implemented model generates:
a title of the electronic advertisement based upon the title text extracted from the landing page, the body text extracted from the landing page, and an estimated likelihood that the electronic advertisement will be selected when presented to users; and
a body of the electronic advertisement based upon the title text extracted from the landing page, the body text extracted from the landing page, and the estimated likelihood.