Patent ID: 11972488
Assignee: STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A computer-implemented method of generating a targeted electronic message for delivery to an insurance customer using a computing device to access a web-based application, the method comprising:
establishing, by one or more processors of a server, a communication connection via a communication network to facilitate sending and receiving electronic messages between the server and the computing device;
receiving, at the one or more processors via the communication connection, a plurality of messages including data from the computing device;
monitoring, by the one or more processors, usage of a graphical user interface (GUI) of the web-based application by the insurance customer to detect receipt of insurance customer event data based upon the data received in the plurality of messages, the insurance customer event data including data indicative of one or more of (i) a selection made by the insurance customer via the web-based application, (ii) an entry made by the insurance customer via the web-based application, or (iii) a history of web browsing of the insurance customer via the web-based application;
accessing, by the one or more processors, insurance customer data from one or more data sources via the communication network in response to detecting the receipt of the insurance customer event data;
determining, by the one or more processors, a propensity score based upon the insurance customer data and the insurance customer event data, the propensity score being indicative of a probability that an insurance campaign milestone event has occurred or will occur; and
sending a targeted electronic message to the customer via the communication connection, in response to the propensity score satisfying an insurance campaign criteria, to facilitate enhanced insurance-related marketing or advertising within the GUI of the web-based application.