Patent ID: 11861664
Assignee: ADOBE INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A method comprising:
receiving, by a processing device, a portfolio of keywords including low-impression keywords from multiple client devices;
identifying, by the processing device, the low-impression keywords by determining which keywords of the portfolio of keywords are associated with an amount of user interaction with digital content that is below an interaction threshold;
training, by the processing device, a low-impression keyword model offline based on:
training data that combines data describing events associated with bidding the low-impression keywords with semantic data for the low-impression keywords, including data describing user interactions with the digital content and corresponding bids won for keywords, and
predictions based on simulated winning training bids generated by a search engine simulator responsive to receipt of training keyword bids produced by the low-impression keyword model based on the training data to simulate behavior of a search engine platform based on the received data; and

deploying, by the processing device, the low-impression keyword model as trained to generate bids for the low-impression keywords and submission to the search engine platform.