Patent ID: 11922446
Assignee: DISH NETWORK L.L.C.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 15:
16. The system of claim 15 wherein the at least one processor is further configured to:
electronically receive, by the separate system associated with the physical or digital object, an indication of electronic interactivity between a plurality of users and content related to the physical or digital object;
in response to the indication of the electronic interactivity between the plurality of users and content related to the physical or digital object, electronically send a plurality of identifiers of activated digital items for the physical or digital object to an issuer of inactivated digital items for the physical or digital object issued to the plurality of users as a result of the interactivity, to enable the inactivated digital items for the physical or digital object issued to the plurality of users to be converted into activated digital items;
determine an amount of the activated digital items redeemed based on how many of the plurality of identifiers were communicated during redemption;
determine an amount of users who viewed the content related to the physical or digital object based on the determined amount of the activated digital items redeemed; and
determine a level of effectiveness of the content related to the physical or digital object based on the determined amount of users who viewed the content.