Patent ID: 11875383
Assignee: HUAWEI TECHNOLOGIES CO., LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 16:
17. The system according to claim 16, further comprising a second terminal;
wherein the first terminal is further configured to send the unified identity to the second terminal; and
wherein the second terminal is configured to:
receive the unified identity, play a third advertisement, and send a third advertisement event to the server, wherein the third advertisement event comprises a second advertisement slot identifier and the unified identity, and the second advertisement slot identifier comprises information used to identify the second terminal; and

wherein the server is further configured to:
receive the third advertisement event;
determine an advertising campaign of the third advertisement corresponding to the third advertisement event; and
determine, based on the unified identity and the first tracking parameter in the conversion event, that the advertising campaign of the third advertisement corresponding to the third advertisement event is the same as the advertising campaign indicated by the first tracking parameter, determine that the third advertisement event is related to the conversion event, and determine, based on the third advertisement event, a degree of contribution to the user behavior conversion of the third advertisement played by the second terminal.