Patent ID: 11962857
Assignee: ON24, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 14:
15. The apparatus of claim 11, wherein the processor-executable instructions further cause the apparatus to:
determine, based on a first interest cloud associated with a first user profile, a plurality of similar user profiles associated with corresponding interest clouds that are similar to the first interest cloud;
determine, based on the plurality of similar user profiles, second activity data indicative of a plurality of second engagements associated with the plurality of similar user profiles, wherein the plurality of second engagements are associated with a second plurality of media assets, and wherein metadata associated with each media asset of the second plurality of media assets comprises the at least one second media asset classification; and
train, based on the plurality of second engagements and the plurality of similar user profiles, the at least one machine learning model.