Patent ID: 11872490
Assignee: ARISTOCRAT TECHNOLOGIES, INC.
Field: Control (Instruments)
Classification: CPC A  G | IPC A  G

Claim 7:
8. An electronic gaming machine, comprising:
a data storage unit configured to store game data for a game played by a player, the game comprising wagering and payout elements;
a display unit configured to display graphical information of the game in accordance with a set of game rules for the game;
a payment mechanism configured to provide payment to the player based on the game;
a player interface unit configured to receive player input from the player for control of the game or the payment mechanism;
a data capture unit configured to collect physiological player data from the player interface unit when the player touches the player interface unit to control the game or the payment mechanism, the physiological player data being representative of a physiological characteristic of the player; and
a processing unit configured to (i) determine an advertising preference of the player based on the physiological player data, (ii) select, based on the advertising preference, a particular advertisement from a plurality of available advertisements; and (iii) modify the graphical information of the game displayed by the display unit to display the particular advertisement.