Patent ID: 11871058
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 14:
15. A method comprising:
accessing respective tuning session data from a plurality of set-top boxes, corresponding ones of the set-top boxes in respective ones of media presentation environments, the respective media presentation environments including at least one television to present media from a corresponding one of the set-top boxes, the respective tuning session data from respective ones of the set-top boxes indicative of a tuning session having a tuning session duration, the tuning session duration indicative of an amount of time between interactions with a corresponding one of the set-top boxes, wherein on/off durations are available for a first subset of the media presentation environments, and wherein on/off durations are not available for a second subset of the media presentation environments;
accessing, for ones of the first subset of the media presentation environments, respective on/off durations corresponding to respective tuning sessions, the on/off duration indicative of an amount of time that the respective television was turned on during the respective tuning session;
generating a model relating the respective tuning session durations to corresponding on/off durations from the ones of the first subset of the media presentation environments;
based on the model, determining, for a given one of the media presentation environments in the second subset of the media presentation environments, an expected on/off duration for a given tuning session having a given tuning session duration; and
causing presentation of the expected on/off duration for the given tuning session from the given one of the media presentation environments.