Patent ID: 11949640
Assignee: THE TRAVELERS INDEMNITY COMPANY
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method comprising:
receiving, by a system comprising a processing device and a memory device, a widget insertion request associated with an email message;
generating, by the system, a widget suggestion for customizing one or more options of the widget, wherein the widget suggestion is based on a role defined in a profile of a user editing the email message and/or a role defined in a profile of the recipient;
outputting, by the system, the widget suggestion to a user interface configured to edit the email message;
customizing, by the system, the one or more options of the widget based on the one or more user selections;
inserting, by the system, the widget into a body of the email message, the widget providing one or more interactive services to a recipient of the email message based on the one or more options, wherein the widget triggers one or more subsequent interactions between a recipient system and an application or service through a network and passes data from the widget to the application or service absent direct input of the data by the recipient into the application or service; and
sending, by the system, the email message with the widget to the recipient to allow the recipient to interact with the widget upon receiving the email message.