Patent ID: 11921809
Assignee: GOOGLE LLC
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method comprising:
determining whether to select a user as a candidate user for generating an endorsement of a content item by:
determining a size of an audience associated with the user, wherein the size of the audience is related to a quantity of users that have requested to receive information indicating that content has been endorsed by the user;
determining a probability of endorsement of the content item by the user based on interests of the user and a type of content of the content item; and
selecting the user as the candidate user for generating the endorsement of the content item based on a number of users included in the audience having an affinity for the content item exceeding a predetermined threshold and the probability of the endorsement by the user; and

causing an invitation with the content item to be presented to the user, wherein the invitation prompts the user to endorse the content item.