Patent ID: 11872490
Assignee: ARISTOCRAT TECHNOLOGIES, INC.
Field: Control (Instruments)
Classification: CPC A  G | IPC A  G

Claim 0:
1. A method for selecting advertisements, comprising:
receiving, by at least one gaming server, a request to play a game of chance from a gaming device configured to receive a wager;
transmitting gaming data from the at least one gaming server to a gaming device, the gaming data associated with the requested game of chance;
receiving player gaze data at the at least one gaming server, the player gaze data being representative of an eye gaze of the player;
estimating, at the at least one gaming server, a probability that the eye gaze of the player will be directed at a particular portion of the gaming device;
determining, at the at least one gaming server, an advertisement price of an advertisement based upon the probability; and
transmitting the advertisement to the gaming device.