Patent ID: 11887152
Assignee: CONTENT SQUARE SAS
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 9:
10. A system comprising:
a memory comprising instructions; and
one or more computer processors, wherein the instructions, when executed by the one or more computer processors, cause the system to perform operations comprising:
receiving, by one or more processors, a request from a client device for a value of an exposure rate of a zone within a webpage;
calculating a visibility height for the zone based on a location of the zone in the webpage when the webpage is presented in a display of the client device, the visibility height for the zone being a distance in pixels from a top of the webpage to a visibility line of the zone in the display;
analyzing, by the one or more processors, a plurality of recordings of members accessing the webpage to determine when the visibility height of the zone is visible in member devices accessing the webpage, wherein a distance from the visibility line of the zone to the top of the webpage in each recording is based on a display size of the display accessing the webpage, wherein a first recording and a second recording from the plurality of recordings have different visibility lines;
calculating, by the one or more processors, the exposure rate of the zone based on the determination of when the zone is visible for each of the plurality of recordings; and
causing presentation of the exposure rate on a user interface (UI) of the client device.