Patent ID: 11961126
Assignee: PLACE EXCHANGE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. The method of claim 1, further comprising:
(H) tracking, by the digital advertisement buying computer system, an event corresponding to a direct response to the call-to-action in the digital advertising creative displayed on the non-personal digital device, wherein:
(i) the direct response to the call-to-action was performed on at least one of the one or more observed personal electronic devices;
(ii) at least one of an associated advertisement auction identifier, an associated digital advertising campaign identifier, or an associated digital advertising creative identifier is matched against attributes of the call-to-action response;
(iii) the actual device-specific advertising identifier associated with the at least one of the one or more observed personal electronic devices and the at least one of the associated advertisement auction identifier, the associated digital advertising campaign identifier, or the associated digital advertising creative identifier are appended to one or more click trackers extracted from the digital advertising creative; and
(iv) a virtual consumer action is performed using the extracted one or more click trackers as appended.