Patent ID: 11887160
Assignee: ZETA GLOBAL CORP.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 1:
2. The system of claim 1, further comprising: an online supply side portal accessible, via the publication network, to a publisher of content on the publication network;
wherein the online demand side portal is accessible, via the publication network, to a content provider;
and
the online bidding exchange an integrated bidding exchange communicatively coupled to the demand side portal and the supply side portal, the integrated bidding exchange presenting user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location on the publication network; and
wherein the processor is further configured to reserve the one or more placements of targeted content at the specified location or domain in response to receiving a successful bid from the online demand side portal.