Patent ID: 11915272
Assignee: INTEGRAL AD SCIENCE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for enhancing a blind URL escrow, the method comprising:
transmitting an anonymous label that corresponds to a uniform resource locator (URL);
generating an updated anonymous label that indicates that a buyer has purchased an opportunity to place an advertisement in an advertising placement that corresponds to the anonymous label, wherein a verification beacon is inserted into the advertisement to be displayed in the advertisement placement;
receiving an actual URL from the verification beacon, wherein the actual URL corresponds to a location where the advertisement was displayed;
determining whether a seller of the advertisement placement on the URL should be identified as a trusted seller based on a similarity between the URL received from the seller and the actual URL; and
determining a reliability score of the seller, wherein the reliability score of the seller is based in part on a first amount that the seller is identified as the trusted seller and a second amount that the seller is identified as an untrusted seller.