Patent ID: 11954709
Assignee: BSI BUSINESS SYSTEMS INTEGRATION AG
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 3:
4. The computer implemented campaign management system according to claim 1, wherein the campaign management system is configured to execute a design mode and a live mode,
wherein the management system in the design mode executes a graphical design environment of the campaign wherein the graphical elements are couplable by a user by using said graphical user interface, the coupling defining a process structure of said executable program fragments on the basis of said configured logic templates in relation to said plurality of participant records,
wherein the live mode for the campaign executes the process structure designed by the user in the design mode for processing of individual participant records, and
wherein the management system, in the live mode, reads, processes and/or modifies participant attributes of said plurality of participant records by the sequence of one or more executable program fragments according to the process structure.