Patent ID: 11900482
Assignee: PINTEREST, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 5:
6. A computing system, comprising:
one or more processors; and
a memory storing program instructions that when executed by the one or more processors, cause the one or more processors to at least:
determine that a content item was posted to a social networking service by a first user of the social networking service;
determine that at least a portion of the content item was re-posted to the social networking service by a second user of the social networking service;
determine, based at least in part on a first user history associated with the first user and using a first trained machine learning model, a first user engagement score associated with the first user and the re-posting of at least the portion of the content item by the second user, the first user engagement score being representative of a likelihood of increasing engagement of the first user with the social networking service;
determine that the first user engagement score exceeds an engagement score threshold;
generate, for the first user, a communication to be sent to the first user;
transmit the communication to the first user;
obtain activity associated with the first user in response to the communication; and
update, based at least in part on the activity, the first trained machine learning model.