Patent ID: 11941073
Assignee: 97TH FLOOR
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method, comprising:
applying a keyword value model to a collection of keywords associated with a domain for a website to determine a plurality of value metrics for the collection of keywords, the keyword value model being trained to output, for each keyword from the collection of keywords, a set of value metrics including a volume value, a bid value, and a difficulty value;
identifying a candidate keyword based on two or more value metrics from the set of value metrics associated with the candidate keyword exceeding one or more value metric threshold values;
generating a keyword cluster for the candidate keyword, the keyword cluster including the candidate keyword and a plurality of associated terms; and
implementing the keyword cluster within a structure of a published content item associated with the domain by adding one or more portions of the keyword cluster to one or more structural elements within a webpage of the domain.