Patent ID: 11861630
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A non-transitory machine-readable medium having instructions stored thereon, the instructions executable to cause performance of operations comprising:
monitoring data associated with a social media post published by an influencer having an associated influencer profile on a social media platform;
based on determining that the data comprise new data associated with the social media post, analyzing the new data;
based on the analyzing the new data, determining one or more influencer factors for the influencer profile, the determining the one or more influencer factors comprising determining a momentum indicating a user engagement with the social media post over a certain period of time, the determining the one or more influencer factors further comprising a reach of the influencer in one or more geographic regions, wherein the reach includes a number of users or a number of organizations in the one or more geographic regions that read or engage with the social media post;
calculating, using the one or more influencer factors including the momentum and the reach of the influencer, an influencer score for the influencer; and
providing, to a user device, influencer data including the influencer score for presentation on a user interface (UI) of the user device, wherein the UI, in response to a user selection of one or more elements of the UI, provides an updated map or a table associated with the one or more geographic regions.