Patent ID: 11860936
Assignee: DISNEY ENTERPRISES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 10:
11. A content device comprising:
a controller;
a memory storing (i) a base video content defining at least one visual base layer, (ii) customization rules, and (iii) a modification library including a plurality of visual modification layers each having at least one content modifier for altering at least one feature of the at least one visual base layer of the base video content;
a content customizing application for execution by the controller for:
identifying at least one customization rule of the plurality of customization rules, according to customization criteria associated with a target audience, for altering the at least one feature of the at least one visual base layer;
extracting, based on the at least one customization rule, at least one visual modification layer of the plurality of visual modification layers from the modification library;
altering the at least one feature of the at least one visual base layer, using a first content modifier of the at least one content modifier, by overlaying the at least one visual modification layer on the at least one visual base layer to produce a customized video content having a customized frame; and

playing the customized video content having the customized frame on a display.