Patent ID: 11966963
Assignee: YAHOO AD TECH LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A computing device comprising:
a processor; and
memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
extracting content from an email of an email account of a user;
evaluating the content from the email to identify, within the email, a product identifier that is a truncated version of a full product title of a product, wherein the email does not comprise the full product title of the product and does comprise, in the truncated version of the full product title, one or more words of the full product title and one or more characters in place of one or more other words of the full product title;
searching a database, comprising product titles and frequencies of the product titles occurring, to identify one or more product titles corresponding to the product identifier that is the truncated version of the full product title identified within the email;
selecting a target product title, from the one or more product titles identified in the database, as the full product title of the product based upon a frequency of the target product title exceeding a threshold;
using a model trained using a hierarchical taxonomy to determine a second product based upon the target product title selected as the full product title of the product; and
transmitting a recommendation, of the second product, over a computing network to a device for display to the user.