Patent ID: 11962873
Assignee: LAONBUD CO., LTD.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC H

Claim 11:
12. An advertisement analysis method for a sports broadcasting video using artificial intelligence, the method comprising:
estimating, by a ground estimation unit, a ground area and an area ratio occupied by the ground area in a sports broadcasting video;
detecting, by an object detection unit, one or more objects in the sports broadcasting video, and calculating an average height of bounding boxes for the detected objects as an object height;
determining, by a zoom determination unit, a scene of the sports broadcasting video according to the area ratio estimated by the ground area estimation unit and the object height calculated by the object detection unit;
determining, by an advertisement region generation unit, whether the object detected by the object detection unit is capable of including an advertisement region, and generating the advertisement region in the sports broadcasting video according to whether the determined scene and the detected object are capable of including the advertisement region;
detecting, by an advertisement image detection unit, an advertisement image which exists in the generated advertisement region, and providing a feature of the detected advertisement image and a feature of a reference image stored in a data set to an advertisement matching judgment unit;
classifying, by an advertisement classification unit, the detected advertisement image according to an advertisement type of the generated advertisement region and transmitting the classified advertisement image to the advertisement matching judgment unit;
judging, by the advertisement matching judgment unit, whether the classified advertisement image matches an official advertisement by comparing the feature of the provided advertisement image and the feature of the reference image;
calculating, by an effect analysis unit, as the analysis result, an accumulated exposure period of time, the number of accumulated exposure times, and an effect amount of money of the advertisement image matching the official advertisement; and
displaying, by a display unit, the analysis result analyzed by the effect analysis unit in the sports broadcasting video in real time.