Patent ID: 11922464
Assignee: BRANDACTIF LTD.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 8:
9. A system, comprising:
a computing device having a processor and an app executed by the processor;
a computer based personal advertising backend having a processor and instructions that are executed by the processor to cause the processor to:
access a set of timestamps for a piece of sponsored content in a live television broadcast, the set of timestamps indicating a time during the piece of sponsored content that a user is able to express an interest in a trigger event in the piece of sponsored content, the piece of sponsored content having at least one sponsor that sponsors the piece of sponsored content,
store the set of timestamps for the piece of sponsored content and store a plurality of endpoint destinations for the piece of sponsored content, each endpoint destination being a pointer to further digital information about a sponsor product or service associated with the piece of sponsored content;
periodically, during the broadcast of the piece of sponsored content, select an endpoint based on the trigger event in the piece of sponsored content wherein the endpoint is selected from the plurality of endpoint destinations;
receive, from the app of the computing device during the live television broadcast wherein the app is associated with the sponsor and the computing device is separate from a device that displays the piece of sponsored content, an expression of interest in the piece of sponsored content;
identify the trigger event and the selected endpoint destination associated with the expression of interest and verify that the expression of interest occurred at a particular time during the piece of sponsored content that the user is able to express the expression of interest; and
communicate the selected endpoint destination for the piece of sponsored content.