Patent ID: 11947590
Assignee: AMAZON TECHNOLOGIES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 5:
6. A method comprising:
performing, by a contextualized visual search (CVS) system implemented by one or more computers:
receiving a query image and a search request to search for items that display a pictogram that includes the query image;
converting, using a first machine learning model, the query image into a query feature vector;
analyzing, using a second machine learning model, target feature vectors of target images of a plurality of items, wherein the second machine learning model is trained to examine different sub-regions of a given target image to (a) determine whether individual ones of the sub-regions contain a view of the query image and (b) identify one or more locations of one or more views of the query image in the given target image;
identifying, based at least in part on the analysis, a set of matching images from the target images that contain views of the query image and a set of matching items associated with the matching images; and
outputting search results that indicate the matching items, the matching images, and locations of the views of the query image in the matching images.