Patent ID: 11902227
Assignee: SALESFORCE, INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 6:
7. A system for introducing live content into an electronic mail message comprising a dynamic live content area sent through an email service provider system, the system comprising:
memory including predictive content;
a server that:
receives, at a computerized email processing system, an email,
identifies a first recipient and a second recipient, wherein the first recipient is associated with at least a first attribute and the second recipient is associated with at least a second attribute different from the first attribute,
sends a copy of the email to the first recipient at a first email address, wherein the copy of the email sent to the first email address comprises an identifier of the first recipient, and
sends a copy of the email to the second recipient at a second email address, wherein the copy of the email sent to the second email address comprises an identifier of the second recipient; and

a click manager that:
receives an indication of the opening of the copy of the email sent to the first recipient at the first email address including the identifier of the first recipient,
receives an indication of the opening of the copy of the email sent to the second recipient including the identifier of the second recipient,
accesses the memory to retrieve first predictive content from the predictive content at least partially based on the first attribute associated with the first recipient, the identifier of the first recipient included in the indication of the opening of the copy of the email sent to the first recipient at the first email address, and the predictive content area of the copy of the email sent to the first recipient,
accesses the memory to retrieve second predictive content different from the first predictive content from the predictive content based on the second attribute associated with the second recipient, the identifier of the second recipient included in the indication of the opening of the copy of the email sent to the second recipient, and the predictive content area of the copy of the email sent to the second recipient,
sends the retrieved first predictive content for rendering in the predictive content area of the copy of the email opened by the first recipient, and
sends the retrieved second predictive content for rendering in the predictive content area of the copy of the email opened by the second recipient.