Patent ID: 11893605
Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
generating, by a computing device, a merchant score for each of a plurality of merchants based at least in part on merchant statistics associated with a plurality of customer visitation trends for the plurality of merchants;
causing, by the computing device, display of a user interface on a user device of a user, wherein the user interface includes a subset of the merchants that have been identified for the user based at least in part on the merchant score;
receiving, by the computing device, clickstream data from the user interface displayed on the user device, wherein the clickstream data comprises a user preference and a user-specified sort of the subset of the merchants on the user interface;
generating, by the computing device, an updated merchant score based at least in part on the user preference;
determining, by the computing device, a sorting habit for the user based at least in part on the user-specified sort of the subset of the merchants on the user interface; and
causing, by the computing device, display on the user interface a modified subset of the merchants that is different from the subset of the merchants, wherein the modified subset of the merchants is sorted for display based at least in part on the updated merchant score and the sorting habit.