Patent ID: 11887133
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. An audience measurement system comprising:
an impression collection server configured to:
receive a network communication identifying media presented at a mobile device, wherein the media is tagged with embedded beacon instructions that are downloaded to the mobile device when the mobile device accesses the media, the embedded beacon instructions to cause the mobile device to transmit, to the impression collection server, the network communication identifying the media, and
log an impression of the media based on the network communication received from the mobile device in accordance with the embedded beacon instructions; and

a computing system comprising at least one processor and a memory, the computing system configured to:
obtain usage data identifying usage of the mobile device in a panelist household, the usage data identifying a first audience member of the panelist household as a primary user of the mobile device and a second audience member of the panelist household as a secondary user of the mobile device,
determine that the mobile device is shared by the first audience member of the panelist household and the second audience member of the panelist household based on the usage data,
obtain viewing habit data specifying respective media viewing attributes for the primary user and the secondary user,
based on the respective media viewing attributes, generate a viewer assignment model that predicts probabilities of audience member viewership of media without the audience measurement system obtaining and using data the explicitly identifies which audience member of a given panelist household is viewing that media,
calculate, using the viewer assignment model, (i) a first probability that the primary user viewed the media and (ii) a second probability that the secondary user viewed the media,
based on a comparison of the first probability and the second probability, assign the impression to the primary user or the secondary user, and
generate a census report using the assigned impression aggregated with other impression data for the media.