Patent ID: 11941666
Assignee: NHN CORPORATION
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A method for automatic matching search advertisement based on a product, the method comprising:
by an advertising server, providing a product-based automatic matching advertising interface to at least one affiliate server;
by the advertising server, receiving product advertising information selected by the affiliate server through the product-based automatic matching advertising interface;
by a text analysis apparatus, receiving, as metadata, text information corresponding to an image of the selected product advertising information and extracting a product attribute value corresponding to the selected product advertising information by analyzing the metadata;
storing the extracted product attribute value in a database of the advertising server;
by the advertising server, receiving a search keyword or a search image inputted through a product search application of a user terminal; and
by the advertising server, comparing the search keyword or the search image received from the user terminal with the product attribute value corresponding to the selected product advertising information and providing the user terminal with the selected product advertising information having a product attribute value matched with the inputted search keyword or the inputted search image to preferentially advertise the selected product advertising information,
wherein the extracting of the product attribute value corresponding to the selected product advertising information comprises: receiving, as metadata, text information corresponding to an image of the selected product advertising information; and generating and outputting the product attribute value corresponding to the selected product advertising information by analyzing the metadata, and
wherein the generating and outputting of the product attribute value corresponding to the selected product advertising information by analyzing the metadata comprises: analyzing, in a morpheme unit, pieces of text information inputted as the metadata in a form of a sentence or a combination of a plurality of words; extracting, from a plurality of morphemes, pieces of feature information of a product corresponding to a corresponding product image by analyzing the plurality of morphemes; and generating product attribute values corresponding to products by comparing the pieces of the feature information of the product corresponding to the corresponding product image with product attribute values previously set and stored in the second database and converting the pieces of the feature information into product attribute values matched with the feature information.