Patent ID: 11874887
Assignee: GOOGLE LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 12:
13. A system to select content, comprising a content management system server comprising one or more processors coupled to memory, the content management system server configured to:
receive a content request comprising a network identifier, the network identifier indicating a network location of a client computing device from which the content request originated;
determine, based on the network identifier, one or more location probabilities that indicate a likelihood that the network location corresponds to a respective geographic location of the client computing device;
receive, from a third-party content provider, a third-party content item for presentation at the client computing device; and
automatically adjusting, based on the one or more location probabilities differing from a location confidence threshold, at least one of (i) a default bid amount associated with the presentation of the third-party content item, the location confidence threshold associated with the default bid amount, or (ii) prior to the third-party content item being provided to the client computing device, the third-party content item to include additional information related to the geographic location.