Patent ID: 11961125
Assignee: YIELDMO, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method for quantifying user engagement comprising:
during a first time period:
selecting a first visual media for presentation within a first digital platform accessed by a first computing device in a population of computing devices;
accessing a first proportion of pixels of the first visual media rendered within a display of the first computing device during a first sampling period within the first time period; and
calculating a cumulative pixel exposure of the first visual media based on the first proportion of pixels and a first duration of the first sampling period; and

during a second time period succeeding the first time period, in response to the cumulative pixel exposure remaining below a first threshold cumulative pixel exposure, selecting the first visual media for presentation within a second digital platform accessed by a second computing device in the population of computing devices; and
during a third time period succeeding the second time period, in response to the cumulative pixel exposure exceeding the first threshold cumulative pixel exposure, selecting a second visual media for presentation within a third digital platform accessed by a third computing device in the population of computing devices.