Patent ID: 11936627
Assignee: APPLE INC.
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 16:
17. A method comprising:
on an electronic device including one or more processors:
executing a first application via the one or more processors;
receiving a request to download a second application at an interface associated with an application store, the request received via an application store interface after receipt of an input to select an advertisement displayed by the first application, wherein the advertisement displayed by the first application is associated with an advertisement campaign of an advertisement network and the request to download the second application represents a conversion to be added to conversion metrics for the advertisement campaign;
creating a postback data structure in memory of the electronic device, the postback data structure including a notification of a conversion for an advertisement campaign to which the advertisement is associated;
retrieving, from one or more servers associated with the application store, anonymity metrics associated with the advertisement campaign;
determining, based on the anonymity metrics, a set of data to include in the postback data structure, the anonymity metrics corresponding to a set of conversions for the advertisement campaign;
adjusting the postback data structure based at least in part on the determined set of data to include in the postback data structure; and
transmitting, after the adjusting, the postback data structure to a server associated with the advertisement network, the postback data structure including the set of data determined based on the anonymity metrics.