Patent ID: 11941073
Assignee: 97TH FLOOR
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A system, comprising:
one or more processors;
memory in communication with the one or more processors; and
instructions stored in the memory, the instructions being executable by the one or more processors to:
apply a keyword value model to a collection of keywords associated with a domain for a website to determine a plurality of value metrics for the collection of keywords, the keyword value model being trained to output, for each keyword from the collection of keywords, a set of value metrics including a volume value, a bid value, and a difficulty value, wherein the difficulty value comprises a metric of difficulty of promoting the domain using a corresponding keyword;
identify a plurality of candidate keywords corresponding to a plurality of sets of value metrics, wherein each of the volume value, the bid value, and the difficulty value from each set of value metrics from the plurality of sets of value metrics exceeds one or more value metric threshold values;
generating a plurality of keyword clusters for the plurality of candidate keywords, each keyword cluster from the plurality of keyword clusters including a candidate keyword and a plurality of associated terms; and
implementing the plurality of keyword clusters within a structure of a published content item associated with the website corresponding to the domain by adding one or more portions of the plurality of keyword clusters to one or more structural elements within a webpage of the domain.