Patent ID: 11922455
Assignee: IDEALAB STUDIO, LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 9:
10. A system comprising:
a first camera configured to capture images of vehicles in proximity to a first image, the first camera remote from a merchant facility;
a second camera proximate the merchant facility and configured to capture images of vehicles in proximity to the merchant facility;
a processor configured to:
receive, over a network and from the first camera remote from the merchant facility, first timestamped images of a first set of vehicles in proximity to the first image;
receive, over the network and from the second camera to proximate the merchant facility, second timestamped images of a second set of vehicles in proximity to the merchant facility;
identify a third set of vehicles by using object recognition programming to identify vehicles appearing in the first timestamped images of the first set of vehicles in proximity to the first image and subsequently appearing in the second timestamped images of the second set of vehicles in proximity to the merchant facility;
determine a distance traveled by one or more vehicles from the first image to the merchant facility;
generate a conversion rate based on the first set of vehicles and the identified third set of vehicles; and
provide portions of the first timestamped images and corresponding timestamps in which the third set of vehicles appear and portions of the second timestamped images and corresponding timestamps in which the third set of vehicles appear to a merchant associated with the merchant facility to evidence that the first image was causal with respect to generating traffic to the merchant facility.