Patent ID: 11900422
Assignee: OPTIMERA, LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 17:
18. A method of automatically determining an auction floor for an ad insertion field of a user interface that presents digital content, the method comprising:
by a solution server processor, while an electronic device is displaying digital content having an ad insertion field, executing instructions to:
determine a category associated with the ad insertion field;
receive, from a data store, a previously determined floor value associated with the category;
use the floor value to generate and submit a phantom bid to a real-time auction of the ad insertion field among a plurality of external sources of content, causing one or more of the external sources of content to issue a bid;
receive, from a measurement script that is running on a page that is displaying the ad insertion field, information about a winning bid for the ad insertion field;
using the information about the winning bid to determine whether the phantom bid is the winning bid; and
if the phantom bid is the winning bid, generating a signal to adjust the floor value downward, otherwise not generating the signal to adjust the floor value downward.