Patent ID: 11956202
Assignee: EL TORO.COM, LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A method implemented by one or more processors, comprising:
receiving a search instance comprising:
a source identifier transmitted over one or more networks in conjunction with electronic submission of at least one search associated with the search instance, the source identifier indicating one or more characteristics of at least one of: a computing device that submitted the search instance and a user of the computing device that submitted the search instance, and
search content of the one search associated with the search instance, the search content indicating at least one of: content included in the search and content provided in response to the search;

identifying a campaign based on the campaign being electronically stored in association with the search content of the search instance;
based on the campaign being electronically stored in association with the search content of the search instance, and based on the search instance including the source identifier:
determining a physical address that is assigned, in a database, to the source identifier of the search instance; and
assigning the campaign to the physical address in one or more computer readable media, wherein assigning the campaign to the physical address in the one or more computer readable media causes providing, to the physical address associated with the source identifier, postal mail that is tailored to the campaign.