Patent ID: 11968423
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 15:
16. A method performed by an access point device comprising at least one processor, the method comprising:
accessing, with a media interface of the access point device located at a monitored site, media presented by a media presentation device at the monitored site, the monitored site associated with a plurality of panelists;
providing, with a wireless communication interface of the access point device, a wireless network associated with the monitored site;
accessing, using the wireless communication interface, wireless network traffic of the wireless network;
generating a signature representative of a portion of media presented by a media presentation device a time period;
based on the signature, identifying, the media presented by the media presentation device;
identifying, based on the accessed wireless network traffic, one or more mobile devices that communicate over the wireless network during the time period, the one or more mobile devices associated with one or more panelists of the plurality of panelists;
based on the one or more mobile devices, determining a number of the panelists exposed to the media; and
adjusting the determined number of the panelists based on a probability factor corresponding to an expected audience demographic associated with the media.