Patent ID: 11961126
Assignee: PLACE EXCHANGE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
(A) receiving, at a digital advertisement buying computer system, Y bid requests, where:
(i) each of the Y bid requests comprises an impression estimate X that is based on at least a projected number of advertising impressions related to a digital advertisement displayed by a non-personal digital device during a first period of time; and
(ii) Y is equal to a number of different messages required to express advertising formats supported by both the non-personal digital device and the digital advertisement buying computer system;

(B) generating, by the digital advertisement buying computer system, Y bid responses to the Y bid requests, wherein the Y bid responses include Z bids, where Z is equal to one or more, each of the Z bids comprising:
(i) pricing information associated with a price that the digital advertisement buying computer system is willing to pay per impression;
(ii) digital advertisement creative information, wherein the digital advertisement creative information includes at least one of a digital advertisement creative or an identifier associated with a previously registered digital advertisement creative, where the digital advertisement creative information is to be displayed in the case where the bid response is a winning bid response;
(iii) metadata associated with the digital advertisement creative information; and
(iv) digital ad buying impression data configured for registering up to X impressions in the digital advertisement buying computer system;

(C) sending, by the digital advertisement buying computer system, the Y bid responses to a programmatic computer system;
(D) receiving, by the digital advertisement buying computer system, a notification that one of the Y bid responses has been selected as a winning bid response that includes a winning bid, wherein:
(i) the notification comprises X won impression notifications with appended unique placeholder advertising identifiers; and
(ii) the X won impression notifications are based on at least X sets of digital ad buying impression data configured to generate one or more won impression notifications after receipt of an initial win notification;

(E) sending or making available, by the digital advertisement buying computer system, to the programmatic computer system, the digital advertising creative associated with the winning bid;
(F) receiving, by the digital advertisement buying computer system or an integrated measurement platform associated with the digital advertisement buying system, one or more impressions, wherein:
(i) the one or more impressions are translated from plays of the digital advertising creative associated with the winning bid on the non-personal digital device;
(ii) the one or more impressions correspond to one or more observed personal electronic devices that were within a predetermined viewable geometry around the non-personal digital device during the first time period;
(iii) observation data comprises data associated with one or more observed personal electronic devices, the observation data comprising:
1) One or more actual device-specific digital advertising identifiers comprised of at least one of: mobile advertising IDs, browser cookies, account user names, e-mail addresses or hashed e-mail tokens;
2) Location data; and
3) an observation timestamp indicating a time an observation occurred; and

(iv) the one or more placeholder digital advertising identifiers are substituted with the one or more actual device-specific digital advertising identifiers associated with the one or more impressions; and

(G) associating, by the digital advertisement buying computer system, the one or more impressions, by virtue of the one or more actual device-specific digital advertising identifiers and at least one of an associated advertisement auction identifier, an associated digital advertising campaign identifier, or an associated digital advertising creative identifier, with other events performed on one or more personal electronic devices and recorded by the digital advertisement buying computer system or an integrated measurement platform associated with the digital advertisement buying computer system, so as to enable an attribution process for impressions delivered on non-personal digital devices.