Patent ID: 11860966
Assignee: GOOGLE LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 11:
12. A method of generating modified content, comprising:
identifying, by a content modification system comprising one or more processors, a uniform resource locator (“URL”) that identifies a resource provided by a first-party content provider different from the content modification system;
determining, by the content modification system, a plurality of nodes associated with the resource, the plurality of nodes configured by the first-party content provider and comprising a first node and a second node, wherein a first-party content item provided by the first-party content provider is to be presented in the second node;
extracting, by the content modification system, based on a distance metric between the first node and the plurality of nodes, a content characteristic from the second node that is associated with a subset of the plurality of nodes; and
modifying, by the content modification system based on the content characteristic, a content item provided by a third-party content provider different from each of the content modification system and the first-party content provider, the content item to be presented in the first node of the plurality of nodes of the resource provided by the first-party content provider.