Patent ID: 11936947
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method comprising:
monitoring user activity while a media asset is being generated for display, wherein the media asset comprises a plurality of events, wherein a user interest indicator is associated with at least one characteristic of the media asset, and wherein the user interest indicator is updated based on a change of state of the user associated with an event of the plurality of events;
determining the user received an electronic communication during playback of the media asset;
determining, based on an amount of time between receipt of the electronic communication and a detected change of state of the user, whether the electronic communication caused the change of state of the user; and
in response to determining the electronic communication caused the change of state of the user, disassociating the change of state of the user with all events of the plurality of events.