Patent ID: 11882240
Assignee: PAYPAL, INC.
Field: Telecommunications (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 7:
8. A method comprising:
determining, by one or more hardware processors, first user interaction data associated with one or more first user interactions of a first user with one or more webpages of a website associated with a first platform and displayed on a first user device;
accessing a transaction record associated with the first user, wherein the transaction record represents one or more transactions conducted by the first user with an interface associated with a second platform different from the first platform;
determining, based on the transaction record associated with the first user, that a period of time has passed since the first user requested an item through the web server system;
determining, by the one or more hardware processors, that a likelihood of the first user conducting a communication session with an agent associated with the website exceeds a threshold, wherein the likelihood is determined based on the first user interaction data and the period of time that has passed since the first user requested the item;
determining, by the one or more hardware processors, a website feature that addresses a delivery of the requested item and reduces the likelihood of the first user conducting the communication session with the agent based on second user interaction data associated with one or more second interactions of a second user of a second user device with the one or more webpages associated with the first platform;
generating, by the one or more hardware processors, a customized website for the first user based on incorporating the website feature into the website associated with the first platform; and
providing, by the one or more hardware processors, the generated customized website for display on the first user device.