Patent ID: 11930247
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 0:
1. A method comprising:
transmitting for display a content item;
identifying a time when display of the content item is to be interrupted by display of at least one supplemental content item;
determining, by control circuitry and based on input received before the identified time, a likelihood of receiving a command to skip play of the at least one supplemental content item based at least in part on one or more of:
a positioning of a cursor, before the identified time, at a position at which an interface element indicating an option to skip is to be displayed at the identified time; or
an eye gaze directed at the position before the identified time;

selecting a particular supplemental content item from among a plurality of supplemental content items based on the determined likelihood of receiving a command to skip play of the at least one supplemental content; and
transmitting for display the selected, particular supplemental content item at the identified time.