Patent ID: 11941647
Assignee: IHEART MEDIA MANAGEMENT SERVICES, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A data processing system comprising:
a processor and associated memory implementing an enterprise data management (EDM) module configured to interact with an enterprise management system;
a storage device coupled to the processor, the storage device implementing an enterprise data management (EDM) database, the EDM database configured to store priority rules used to determine priority scores associated with a plurality of different entities associated with entity records;
a communications interface coupled to the processor, the communications interface configured to:
transmit the priority rules, to an enterprise management system;
receive priority scores of individual entities of the plurality of different entities from the enterprise management system, wherein the priority scores are determined based on the priority rules;
the storage device further configured to store, in the EDM database, the priority scores of the individual entities in association with the priority rules; and
the processor and associated memory configured to use the EDM module to match the entity records to entities, wherein in the entity records are matched in an order determined, based at least in part, on the priority scores of the individual entities.