Patent ID: 11871081
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 14:
15. A system comprising:
communications circuitry for transmitting a video stream to a media device; and
control circuitry to:
determine a primary emotional arc of primary content, wherein the primary emotional arc is based on emotional response data from a plurality of users that have previously consumed the primary content;
estimate an emotional response from a current user based on the primary emotional arc prior to the current user consuming the primary content;
determine that a current emotional response from the current user is within a threshold of the estimated emotional response;
in response to the determination that the current emotional response from the current user is within the threshold of the estimated emotional response, causing insertion, into the primary content during its display on the media device, of secondary content that is designated for a value of emotional response that is within the threshold of the estimated emotional response; and
using the communications circuitry, transmitting in the video stream, the primary content with the inserted secondary content to the media device.