Patent ID: 11868398
Assignee: TUBULAR LABS, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A method, comprising:
obtaining a plurality of re corded video interactions;
obtaining a plurality of recorded non-video interactions;
storing, at a database, event data determined based at least in part on the plurality of recorded video interactions and the plurality of recorded non-video interactions, wherein the database comprises a plurality of storage nodes; and
determining a subset of the event data that comprises correlations between a video and non-video interactions, wherein determining the subset of the event data that comprises correlations between the video and the non-video interactions comprises:
receiving a request to determine correlation values between a given set of videos and non-video category identifiers (IDs);
searching the database fora set of video event data that describes a set of panelist IDs' interactions with the given set of videos, wherein data entries pertaining to a same panelist ID are stored contiguously on a single storage node from the plurality of storage nodes;
searching the database for a set of non-video event data that describes the set of panelist IDs' interactions with the non-video category IDs;
fora non-video category ID included in the set of non-video event data, determining an overlap value comprising a number of distinct panelist IDs that have interacted with the given set of videos and have performed interactions associated with the non-video category ID within an attribution window;
determining a respective correlation value between the given set of videos and the non-video category ID based at least in part on the overlap value; and
outputting, at a user interface, the non-video category ID in a ranked list of at least a portion of the non-video category IDs based on the respective correlation value between the given set of videos and the non-video category ID.