Patent ID: 11935079
Assignee: QUALTRICS, LLC
Field: Medical technology (Instruments)
Classification: CPC G  A | IPC A  G

Claim 9:
10. A system comprising:
at least one processor; and
at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
determine a biometric query corresponding with a publicly exhibited display medium, the biometric query comprising computer-executable instructions that cause a biometric sensor of the publicly exhibited display medium to capture a specific type of biometric data;
in response to at least one respondent interaction with the publicly exhibited display medium, cause the biometric sensor to capture a video within a first data packet;
generate an automatic response in response to receiving the first data packet by:
receiving the video within the first data packet from the biometric sensor associated with the publicly exhibited display medium;
analyzing, utilizing a biometric-data analysis, the video within the first data packet to identify the specific type of biometric data and to identify a physical characteristic of the at least one respondent interaction;
converting the specific type of biometric data from the analysis performed on the video within the first data packet to at least one respondent characteristic associated with the at least one respondent interaction;
identifying a digital survey within a survey database based on a survey identifier associated with the physical characteristic and the specific type of biometric data within the first data packet; and
generating, utilizing the physical characteristic and the specific type of biometric data, the automatic response to the identified digital survey within the survey database; and

categorize the at least one respondent characteristic and the automatic response within a response database of the digital survey.