Patent ID: 11861628
Assignee: CLICKAGY LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method of creating profiles of a plurality of users based on user behavior, wherein the method is a computer implemented method, the method comprising:
receiving a plurality of Universal Resource Locators (URLs) corresponding to a plurality of webpages visited by a user of the plurality of users, the user associated with accessing the plurality of URLs from multiple devices;
retrieving content from each of the plurality of webpages based on the plurality of URLs, the content categorized into content from the plurality of web pages accessed by the user from a first of the multiple devices and content from webpages accessed by the user from a second of the multiple devices;
analyzing the content of the plurality of webpages that are accessed from each of the first of the multiple devices and the second of the multiple devices, wherein analyzing content from each of the plurality of webpages accessed from each of the first and the second of the multiple devices includes analyzing content corresponding to at least one content type present on each of the plurality of webpages;
instantiating a first tracking cookie with a first timestamp corresponding to the user's visiting of a first one of the plurality of webpages that is accessed from the first of the multiple devices;
instantiating a second tracking cookie with a second timestamp corresponding to the user's visiting of a second one of the plurality of webpages that is accessed from the second of the multiple devices;
determining a correlation value for the first tracking cookie and the second tracking cookie;
comparing the correlation value to a threshold value;
determining that the correlation value meets or exceeds the threshold value;
associating the first of the multiple devices and the second of the multiple devices with the user based on the determination that the correlation value meets or exceeds the threshold value; and
creating a user profile based on the analyzed content of the plurality of webpages that are accessed from the first and the second of the multiple devices.