Patent ID: 11875380
Assignee: ZIPLINE LIVE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 16:
17. A method for generating advertising content between brands and brand influencers comprises:
during a content creation period, in response to receiving a video advertisement from a first influencer, packaging the video advertisement with a set of features to generate an augmented video advertisement, the set of features comprising:
a pointer configured to link instances of the augmented video advertisement to the first influencer; and
a checkout portal for purchasing content, associated with the video advertisement, within the augmented video advertisement; and

during a live period succeeding the content creation period, at a first instance of the augmented video advertisement accessed at a first online platform executing on a first computing device accessed by a first user:
in response to receiving a first user input over the first instance of the augmented video advertisement, rendering a first instance of the checkout portal within the first instance of the augmented video advertisement at the first online platform; and
in response to receiving confirmation of a first purchase completed by the first user within the first instance of the checkout portal, associating the first purchase with the first influencer based on the pointer.