Patent ID: 11876812
Assignee: YAHOO AD TECH LLC
Field: Digital communication (Electrical engineering)
Classification: CPC H | IPC H

Claim 14:
15. A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:
receiving a request for content from a server associated with a resource, wherein the request for content is associated with a first device;
identifying a first user profile associated with the first device;
analyzing a user profile database based upon the first user profile to identify a set of user profiles similar to the first user profile;
generating a relevance score corresponding to a probability that a first user with the first user profile accesses the resource and associated with the request for content, the generating the relevance score based upon (i) the resource associated with the request for content, (ii) the set of user profiles similar to the first user profile and (iii) the first user profile associated with the first device associated with the request for content; and
determining whether the request for content is fraudulent by comparing:
the relevance score corresponding to the probability that the first user with the first user profile accesses the resource, associated with the request for content and generated based upon (i) the resource associated with the request for content, (ii) the set of user profiles similar to the first user profile and (iii) the first user profile associated with the first device associated with the request for content, with a threshold relevance,

wherein at least one of:
the resource is an internet resource corresponding to a game; or the operations comprise:
receiving a second request for content from a second device; and
responsive to a determination that the second request for content is not fraudulent, transmitting a content item, associated with the second request for content, to the second device.