Patent ID: 11869043
Assignee: QUANTCAST CORPORATION
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A method comprising:
determining, by an adaptive bidding system, a processing time limit for submitting a response to a bid request, wherein the bid request comprises at least one feature, comprising:
receiving the bid request, from an exchange over a network, wherein the bid request comprises a request to bid on an advertising opportunity;
receiving an exchange-reported timeout value;
determining a network latency; and
determining the processing time limit for submitting the response to the bid request based at least in part on the network latency and the exchange-reported timeout value; and

responding to the bid request, by the adaptive bidding system, before the processing time limit expires, comprising:
identifying a plurality of tasks applicable to analyzing the received bid request for at least one of a plurality of campaigns;
determining a priority corresponding to each of the plurality of tasks according to at least one feature of the bid request;
initiating execution of one or more of the plurality of tasks based the determined priorities;
receiving results from the execution of at least one of the plurality of tasks;
generating a response based the received results;
providing the response to the exchange over the network; and
terminating execution of any of the plurality of tasks which have not completed execution when the processing time limit expires.