Patent ID: 11941680
Assignee: AMAZON TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 15:
16. A system comprising:
a first server comprising at least a first data store and at least a first computer processor, wherein the first data store has at least a first set of data regarding a plurality of customer accounts at the electronic marketplace and at least a first set of instructions stored thereon, and
wherein the first set of instructions, when executed by at least the first computer processor, cause the electronic marketplace to at least:
receive, over a network, an authorization to access at least a first social network account of a first customer, wherein the authorization is received from at least one computer device associated with the first customer;
access, over the network, a second server associated with a social network based at least in part on the authorization, wherein the second server comprises at least a second data store and a second computer processor, wherein the second data store has at least a second set of data regarding a plurality of social network accounts at the social network, and wherein the first social network account of the first customer is one of the plurality of social network accounts;
extract, over the network, data regarding at least a first social network posting associated with the first social network account from the second server, wherein the data regarding the first social network posting comprises at least a first image;
determine a first plurality of preferences of the first customer based at least in part on the extracted data;
select a first product based at least in part on at least one of the first plurality of preferences and at least one of:
a search for products previously conducted by or on behalf of the first customer account; or
a second product previously purchased by or on behalf of the first customer account; and

transmit, over the network, code for causing a display of information regarding the first product on at least one computer display of the at least one computer device.