Patent ID: 11928706
Assignee: PAYPAL, INC.
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 8:
9. A method comprising:
generating, by an online transaction processor, an identifier code for a purchase processed by a user to a merchant using a digital account of the user with the online transaction processor;
determining a data feed for the digital account on a social payment platform of the online transaction processor;
posting, in the data feed, a social payment post for the purchase that includes the identifier code with the social payment post;
tracking, via an application programming interface (API) integration with an API associated with the social payment platform, one or more interactions with the social payment post, wherein the tracking comprising executing, using the API integration with the API, API calls for one or more uses of the identifier code by a plurality of accounts associated with the social payment platform, wherein the using the API integration is between the social payment platform and a computing service associated with the online transaction processor that hosts the data feed to one or more other users;
determining, based on the tracking, a use of the identifier code by one of the plurality of accounts;
generating, using a computational platform comprising a machine learning (ML) model having nodes trained for user interest prediction using training data for an output classification at an output layer, the output classification of an incentive for the user based on input features associated with the digital account of the user and the use by the one of the plurality of accounts;
generating, from the computational platform, the incentive for the user based on the output classification; and
providing the incentive to the digital account through the data feed in association with the social payment post.