Patent ID: 11877027
Assignee: THE NIELSEN COMPANY (US), LLC
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 14:
15. A method comprising:
accessing, by executing an instruction with at least one processor, media identification information representative of media detected by a media meter, the media identification information including a first set of one or more timestamps, the media meter associated with a location;
determining, by executing an instruction with the at least one processor, a first number of mobile devices in communication with a base station during a time period corresponding to presentation of the media, the base station associated with the location, the first number of mobile devices to be determined by correlating the first set of one or more timestamps with a second set of one or more timestamps included in mobile device identification information, the second set of one or more timestamps to indicate respective times at which one or more mobile devices requested to register with the base station;
outputting, based on the first number of mobile devices, an estimate a second number of persons present at the location during the time period; and
assigning an accuracy to the estimate based on an expected audience demographic associated with the media detected by the media meter.