Patent ID: 11880504
Assignee: RAMOT AT TEL-AVIV UNIVERSITY LTD.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A system comprising:
a display;
an eye tracker;
at least one hardware processor; and
a non-transitory computer-readable storage medium having program code embodied therewith, the program code executable by the at least one hardware processor to:
operate the display to present multiple objects to a user,
operate the eye tracker to track an eye gaze of the user during the presentation of the multiple objects, and
calculate an estimated user preference of each of the multiple objects, by performing at least one of:
(a) calculating a measure of central tendency of distances from a center of the respective object to points of the eye gaze on the respective object, wherein a higher measure of central tendency of the distances indicates a stronger user preference and vice versa, or
(b) calculating a measure of central tendency of speeds of transition between temporally-consecutive ones of the points of the eye gaze, wherein a higher measure of central tendency of the speeds indicates a stronger user preference and vice versa.