Patent ID: 11966929
Assignee: INFILECT TECHNOLOGIES PRIVATE LIMITED
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 0:
1. A processor implemented method of automatically generating an attention sequence and heatmap for media content associated with an environment, wherein the method comprising:
training a first deep neural networking model trained by providing a collection of eye movements of a user on media content that is captured using a camera or a virtual reality device to automatically determine at least one attribute of at least one object using the first deep neural networking model, wherein the at least one attribute comprises a color, a color contrast, a location of the object, a text size, or a number of words in the text;
training a second deep neural networking model based on eye movement of a user captured using a camera or a headset, wherein the eye movement comprises at least one of an eye fixation, an amount of eye fixation and a sequence of eye fixation; and
automatically generating an attention sequence and heatmap for the media content associated with the environment using the second deep neural networking model, wherein attention sequence comprises a sequence number for a plurality of pixel in the media content and the heatmap comprises a heat for a plurality of different color of the plurality of pixels in the media content.