Patent ID: 11907964
Assignee: ACXIOM LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A specially programmed machine useful for generating propensity information, the machine being in communication with a plurality of devices across a network, the machine comprising:
a. a data layer configured to execute instructions that when executed cause the machine to:
i. receive from the plurality of devices a plurality of input messages comprising a plurality of consumer input data points;
ii. read from the plurality of input messages the consumer input data points; and
iii. append to each of the consumer input data points one of a number of predictive segmentation attributes thereby creating a plurality of different combinations of consumer-attribute pairs;

b. a platform layer configured to execute instructions that when executed cause the machine to:
i. generate a summary matrix, wherein generating the summary matrix comprises counting an amount of each consumer-attribute pair combination;
ii. convert each of the counts of consumer-attribute pair combinations to a statistical metric relaying propensity information; and
iii. construct an insight graph displaying the propensity information;

c. a client layer configured to execute instructions that when executed cause the machine to perform one or more of the following result relaying tasks:
i. transmit the insight graph;
ii. append the propensity information to data housed at a client database; and
iii. match the propensity information to a matching universe to generate an audience report, wherein the matching universe comprises audience data pertaining to consumers associated with the plurality of devices.