Patent ID: 11922446
Assignee: DISH NETWORK L.L.C.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 14:
15. A system for generating digital items, comprising:
at least one processor; and
at least on memory coupled to the at least one processor, wherein the at least one processor is configured to:
identify a visible item related to a physical or digital object within television program content;
in response to the identifying the visible item related to the physical or digital object within the television program content, insert an interactive element in the visible item with which a user may interact, via a user interface screen, to electronically cause an initially inactivated digital item related to the physical or digital object to be electronically received by a user device;
perform real-time video processing object detection to automatically detect one or more interactive elements embedded within digital content related to the physical or digital object;
generate an inactivated digital item related to the physical or digital object based on the identified visible item related to the physical or digital object within the television program content; electronically receive, by a system associated with a separate system associated with a physical or digital object, an indication of electronic interactivity between the user and content related to the physical or digital object; and
in response to the indication of the electronic interactivity between the user and content related to the physical or digital object, electronically send an identifier of an activated digital item for the physical or digital object to an issuer of the inactivated digital item for the physical or digital object issued to the user as a result of the interactivity to enable the inactivated digital item for the physical or digital object issued to the user to be converted into the activated digital item.