Patent ID: 11943503
Assignee: INTEGRAL AD SCIENCE, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 21:
22. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for evaluating multiple qualities of a presented content item, the method comprising:
associating each measurement of a subset of a plurality of measurements from a plurality of measurement streams with a particular time position of the presentation of a content item, wherein groups of measurements are associated with respective time positions of the presentation of the content item;
in response to associating each measurement of the subset of the plurality of measurements with the particular time position of the presentation of the content item, determining that a measurement from the plurality of measurements is not associated with the particular time position;
assigning a missing measurement to the measurement that was not associated with the particular time position based on previous measurements from a corresponding measurement stream, wherein the missing measurement is included in a first group of measurements of the groups of measurements associated with the respective time positions;
multiplicatively combining, for each time position of the presentation of the content item associated with a respective group of measurements in the groups of measurements, each measurement in the respective group of measurements to generate combined scores at the respective time positions; and
generating a media quality score based on the combined scores at respective time positions for the presentation of the content item.