Patent ID: 11949936
Assignee: ADAP.TV, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H | IPC H

Claim 4:
5. A system for targeting electronic media content, the system comprising:
a server providing viewer demographic data from over a network; and
an electronic media targeting controller configured to:
receive, by an analytics platform, the viewer demographic data from a plurality of electronic media content instances, wherein the viewer demographic data includes one or more demographic attributes of a unique viewer of a plurality of viewers;
generate, by the analytics platform, a probability vector for a unique user device associated with the unique viewer of the plurality of viewers, wherein the probability vector is generated using the viewer demographic data;

determine, by the analytics platform, that a vector match exists between the probability vector and a demographic attributes vector for the unique user device; and
transmit, by an electronic media server, electronic media content, to the unique user device based on the vector match existing for the unique user device.