Patent ID: 11922456
Assignee: AMAZON TECHNOLOGIES, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 2:
3. A method comprising:
causing presentations of at least a first advertisement of a first advertiser to a first plurality of viewers in at least a first format, wherein the first advertisement is associated with at least one of a good or a service associated with the first advertiser;
identifying first data regarding the presentations of at least the first advertisement to the first plurality of viewers, wherein the first data includes at least:
conversion events attributed to the first advertisement by at least one of the first plurality of viewers;
impressions of the first advertisement by the at least one of the first plurality of viewers;
selections of information regarding the at least one of the good or the service by the at least one of the first plurality of viewers; and
views of information regarding the at least one of the good or the service by the at least one of the first plurality of viewers;

identifying a query associated with at least one of the first advertiser or the first advertisement;
transferring at least a portion of the first data into a first clean room of the first advertiser, wherein the first clean room is a system comprising a container for data associated with the first advertiser and at least one computer processor for executing one or more processes on data associated with the first advertiser;
with at least the portion of the first data within the first clean room,
executing the query on at least the portion of the first data by the at least one computer processor of the first clean room;
identifying a plurality of results in response to the query by the at least one computer processor of the first clean room;
enforcing anonymity on at least some of the plurality of results by the at least one computer processor of the first clean room, wherein enforcing anonymity on the at least some of the plurality of results comprises replacing a specific value of one of the at least some of the plurality of results with one of:
a general value; or
a value within a category of the specific value; and

after enforcing anonymity on the at least some of the plurality of results,
executing at least one action using that least some of the anonymized results.