Patent ID: 11861660
Assignee: VUNGLE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 4:
5. The system of claim 1, wherein the processing logic is configured to execute instructions of the at least one software program to provide portrait or landscape options for the display of a wireless device, to target user segments including non-payers, payers, highest payers, new users, loyal users, at risk users, high, medium, and low engagement users, to provide demand source options including hosted 1st party ad content, third party ad content, direct sold ads, ad exchange, programmatic brand ads, programmatic performance ads, and to provide monetization options including video ads and in-app purchase determined by the system for best monetization mechanism for a specific user based on most likely conversion rate for video ad and in-app purchase.