Patent ID: 11870859
Assignee: TUBI, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 0:
1. A system for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the system including:
a computer processor; and
a content engine executing on the computer processor and configured to:
identify at least a portion of an internet protocol (IP) address associated with a first computing device;
determine a geographic area corresponding to the portion of the IP address by querying a geolocation database;
obtain demographic information based on the geographic area;
build a particular household profile of a particular residential address based at least on the demographic information and content served to one or more clients within the particular household;
determine that the first computing device is a non-mobile television client;
assign the non-mobile television client to the particular household profile based on the first computing device being non-mobile;
receive a set of content requests from a second client device;
determine, for the second client device, that a proportion of the content requests associated with the portion of the IP address exceeds a predefined threshold;
assign, based on the proportion of the content requests exceeding the predefined threshold, the second client device to the particular household profile;
subsequent to the assignment of the second client device to the particular household profile, receive a subsequent content request from the second client device, wherein the subsequent content request is not associated with the portion of the IP address;
identify a user profile associated with the subsequent content request based at least on content viewing history of the user profile; and
in response to the subsequent content request, provide relevant content to the second client device based on the demographic information and the user profile.