Patent ID: 11922010
Assignee: SNAP INC.
Field: Digital communication (Electrical engineering)
Classification: CPC G  H | IPC G

Claim 0:
1. A method, comprising:
receiving, by a first device, a media content item provided by a second device, the media content item being associated with at least one type of context;
displaying, on a screen of the first device and upon determining that the at least one type of context corresponds to a prioritized type of context, the media content item together with a reply element in a first format, the reply element being user-selectable to generate a reply message with respect to the media content item, the prioritized type of context having been previously specified by an administrator as prioritized relative to other types of context, wherein the prioritized type of context corresponds to commerce, a non-sponsored attachment, a game, or a user profile referenced within the media content item, and
wherein the other types of context correspond to an invitation to a group/event chat, an invitation to a private Story, music, an augmented reality content item, a venue, a sponsored attachment or a third-party application;
displaying, on the screen and upon determining that the at least one type of context does not correspond to the prioritized type of context, the media content item together with the reply element in a second format which is larger and in a different position than the first format;
receiving user selection of the reply element; and
in response to receiving the user selection,
displaying, in a first preset area of the screen, a keyboard interface for user selection of message content to include in the reply message, and
displaying, in a second preset area of the screen, a context information interface for presenting predefined contextual information which corresponds to the at least one type of context and which relates to the media content item.