Patent ID: 11861659
Assignee: SAMSUNG ELECTRONICS CO., LTD.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 9:
10. A system for providing a target advertisement, the system comprising:
a first device;
a second device; and
a target advertisement server,
wherein the first device is configured to:
display a content screen on a display of the first device based on content data received from a content providing server,
transmit information about the first device to the target advertisement server, the information about the first device including information about a first user of the first device,
receive, from target advertisement server, first target advertisement information for the first user of the first device, which is determined by the target advertisement server based on the information about the first device and display a first target advertisement corresponding to the received first target advertisement information on the display,
establish a wireless communication for screen mirroring between the first device and the second device and perform the screen mirroring with the second device using the established wireless communication such that at least a portion of the content screen is displayed on the second device,
based on performing the screen mirroring, transmit, to the target advertisement server, information about the second device connected to the first device by the screen mirroring, the information about the second device including information about a second user of the second device, and the first user being different from the second user,
receive, from the target advertisement server, second target advertisement information for the second user of the second device, which is determined by the target advertisement server, based on the information about the second device; and
display a second target advertisement corresponding to the received second target advertisement information on the display while performing the screen mirroring such that the second target advertisement is displayed on the second device,

wherein the second device is configured to receive the content screen from the first device and display the content screen by the screen mirroring, and
wherein the target advertisement server is further configured to determine the first target advertisement information based on the information about the first device and determine the second target advertisement information based on the information about the second device.