Patent ID: 11971922
Assignee: THE NIELSEN COMPANY (US), LLC
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A non-transitory computer readable medium having stored thereon instructions, that upon execution by a computing system, cause the computing system to:
log a plurality of impressions corresponding to media accessed at client devices;
generate a first value based on a count of the impressions and a count of users of a database proprietor that accessed the media;
generate a second value based on the first value and a count of demographic impressions logged by the database proprietor;
determine a unique audience size based on the second value; and
determine a frequency distribution for the plurality of impressions based on the unique audience size by:
dividing the unique audience size by the count of the plurality of impressions to determine a quotient, and
calculating a geometric distribution based on the quotient.