Patent ID: 11961106
Assignee: NIKE, INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A method comprising:
receiving, by an authentication and digital assets server, physical activity data corresponding to physical activity of a user measured by one or more sensors configured to detect physical movement of the user;
receiving, by the authentication and digital assets server and from an end-user computing device associated with the user, input from an electronic tag of a physical asset and supplemental digital data associated with the input, wherein the supplemental digital data comprises an image of the physical asset that was captured by an imaging device of the end-user computing device while the end-user computing device was in the physical presence of the physical asset;
authenticating, by the authentication and digital assets server based on the supplemental digital data associated with the input, the physical asset, wherein the authenticating the physical asset comprises determining that an asserted identity of the physical asset is a true identity of the physical asset based on determining, using one or more image recognition algorithms, that a depiction of the physical asset in the image matches image data, stored in an authentication database, corresponding to the physical asset;
transmitting, by the authentication and digital assets server and to the end-user computing device, an authentication result;
selecting, by the authentication and digital assets server based on the authentication result indicating a successful authentication of the physical asset and based on the physical activity data indicating participation in the physical activity by the user, a plurality of digital assets associated with the physical activity the user participated in; and
transmitting, by the authentication and digital assets server and to the end-user computing device, the plurality of digital assets associated with the physical activity,
wherein the plurality of digital assets comprises a first set of digital assets configured to be utilized immediately by the user, and a second set of digital assets configured to be utilized by the user during a future athletic event or a future sporting event.