Patent ID: 11887161
Assignee: 3M INNOVATIVE PROPERTIES COMPANY
Field: IT methods for management (Electrical engineering)
Classification: CPC G  H | IPC G  H

Claim 0:
1. A computer-implemented method comprising:
receiving, by a content delivery system, from at least one device, at least one content comparison that indicates an effectiveness of at least one content piece of a subset of a plurality of content pieces associated with an experimental unit;
receiving, by the content delivery system, location information that defines a location of the at least one device within a response area and during the experimental unit, the at least one device being associated with a content recipient;
based on the location information, determining, by the content delivery system, a response duration that defines an expected period of time for receipt of a response to a respective content piece of delivered content pieces, the respective content piece being delivered to the at least one device within the response area and during the experimental unit;
selecting, by the content delivery system, a content piece for delivery to the at least one device within the response area;
sending, by the content delivery system, the selected content piece to the at least one device during the experimental unit;
receiving response data indicative of one or more activities that occurred in the response area within the experimental unit and after the selected content piece is sent to the at least one device;
using, by the content delivery system, the response data to determine an effectiveness of the content piece with respect to the response area during the experimental unit;
based on the response data and a time at which the response data is collected, forming, by the content delivery system, weighted response data; and
determining, by the content delivery system, the effectiveness of the selected content piece further based on the weighted response data.