Patent ID: 11972477
Assignee: ADOBE INC.
Field: IT methods for management (Electrical engineering)
Classification: CPC G | IPC G

Claim 13:
14. A method comprising:
displaying, by a customer journey user interface of a workflow orchestration platform, a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions;
receiving, by the workflow orchestration platform, a user command to initiate a tracking mode;
displaying, by the workflow orchestration platform, the digital content channel within the customer journey user interface based on the tracking mode;
monitoring, by an event listener component of a computer server of the workflow orchestration platform, user interactions with the digital content channel based on the tracking mode;
generating, by an event curator component of the computer server of the workflow orchestration platform, an event definition based on the user interactions on a digital content channel, wherein the event definition defines a category of user interaction events on the digital content channel;
adding, by a workflow generation component of the computer server of the workflow orchestration platform, the event definition to a customer journey associated with the digital content channel, wherein the customer journey comprises an ordered sequence of event definitions;
receiving, by the event listener component of the computer server of the workflow orchestration platform, event data by monitoring events on the digital content channel for a target customer associated with the customer journey; and
updating, by the workflow generation component of the computer server of the workflow orchestration platform, the customer journey for the target customer based on the event data.