Patent ID: 11921766
Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
Field: Computer technology (Electrical engineering)
Classification: CPC G | IPC G

Claim 9:
10. A method performed by a computing system, the method comprising:
obtaining a landing page, wherein a product is available for purchase by way of the landing page, and further wherein the landing page includes title text and body text;
generating an electronic advertisement for the product based upon the landing page, wherein the electronic advertisement includes a link to the landing page, and further wherein generating the electronic advertisement for the product comprises:
extracting the title text from the landing page;
extracting the body text from the landing page; and
providing the title text and the body text as input to a computer-implemented model; and
generating, by the computer-implemented model:
a title of the electronic advertisement based upon the title text, the body text, and an estimated likelihood that the electronic advertisement will be selected when presented to a viewer of the electronic advertisement; and
a body of the electronic advertisement based upon the title text, the body text, and the estimated likelihood.