Patent ID: 11943511
Assignee: ROVI GUIDES, INC.
Field: Audio-visual technology (Electrical engineering)
Classification: CPC H  G | IPC G  H

Claim 10:
11. A system comprising:
input/output (I/O) circuitry configured to:
receive a request to play a media asset; and

control circuitry configured to:
determine a time of a particular scene of the media asset currently being played, wherein the media asset comprises a plurality of scenes;
identify metadata of the media asset corresponding to the time of the particular scene;
identify supplemental content relevant to the metadata of the particular scene;
determine whether the particular scene comprises a climax of the media asset based on the metadata of the particular scene;
in response to determining that the particular scene is the climax of the media asset:
(i) delay generating for display the identified supplemental content relevant to the metadata of the particular scene while the particular scene is currently being played;
(ii) determine that the particular scene of the plurality of scenes of the media asset has concluded; and
(iii) in response to determining that the particular scene of the plurality of scenes of the media asset has concluded, generate for display the identified supplemental content relevant to the metadata of the particular scene; and

in response to determining that the particular scene is not the climax of the media asset, generate for display the identified supplemental content relevant to the metadata of the particular scene while the particular scene is currently being played.