"I have characterized certain ideas , notions , and opinions as stupid and simple-minded , but not you personally ."
"Oh , WW , come on now . If you say something to me about how Vitality works , and I say 'that 's a stupid / simple-minded idea ' , are you seriously telling me you would n't take that as a personal attack ?"
"characterized certain ideas stupid and simple-minded"
"how Vitality works stupid / simple-minded"