---
language:
- en
license: mit
---
# Logo Recognition Model: a mix of UAE companies and global enterprises

## Model Details
- **Model Name**: Falconsai/brand_identification
- **Base Model**: [google/vit-base-patch16-224-in21k](https://huggingface.co/google/vit-base-patch16-224-in21k)
- **Model Type**: Vision Transformer (ViT) - Image Classification
- **Version**: 1.0
- **License**: MIT
- **Author**: Michael Stattelman from Falcons.ai

## Overview
This model is a fine-tuned version of Google's Vision Transformer (ViT) `vit-base-patch16-224-in21k`, specifically trained for the task of classifying UAE company logos. 
It was trained on a custom dataset consisting of logos from various brands and companies based in the United Arab Emirates as well as others.

## Primary Use Cases:
The primary use case for this model is to classify images of logos into their respective UAE-based companies. 
This can be particularly useful for applications in brand monitoring, competitive analysis, and marketing research within the UAE market.

1. **Marketing and Advertising Analytics:**
   - Analyzing the presence and frequency of brand logos in various media channels (TV, social media, websites) to measure brand visibility and effectiveness of advertising campaigns.
2. **Brand Monitoring and Protection:**
   - Monitoring where and how often a brand's logo appears online (social media, blogs, forums) to protect against misuse or unauthorized brand representation.
3. **Market Research:**
   - Studying consumer behavior and preferences by analyzing the prevalence of different brand logos in public spaces or events.
4. **Competitive Analysis:**
   - Comparing the visibility of different brands within a specific market or industry segment based on logo recognition data.
5. **Retail and Inventory Management:**
   - Automating inventory tracking by recognizing product brands through their logos, which helps in maintaining stock levels and identifying popular products.
6. **Augmented Reality and Virtual Try-On:**
   - Enhancing augmented reality experiences by recognizing brand logos on products or packaging to overlay additional information or virtual elements.
7. **Customer Engagement and Personalization:**
   - Enhancing customer experiences by recognizing brands that customers interact with, which can personalize marketing messages or recommendations.
8. **Event Management and Sponsorship Tracking:**
   - Tracking sponsor logos at events and venues to evaluate sponsorship effectiveness and compliance with branding agreements.
9. **Security and Authentication:**
   - Verifying the authenticity of products or documents by recognizing the presence and correct placement of brand logos.
10. **Content Filtering and Moderation:**
    - Filtering or moderating content on social media platforms based on the presence of recognized brand logos to ensure compliance with brand guidelines or prevent misuse.

These are just a few examples of how a Falconsai/brand_identification logo recognition model can be applied across different industries and purposes. The ability to accurately identify brand logos can provide valuable insights and efficiencies in various business operations.

### Direct Use
- Upload an image of a logo to the model to get a classification label.
- Integrate the model into applications or services that require logo recognition.

### Downstream Use
- Incorporate the model into larger systems for automated brand analysis.
- Use the model as part of a tool for sorting and categorizing images by brand.

## Model Description
### Architecture
The base model used is the Vision Transformer `vit-base-patch16-224-in21k`, which uses self-attention mechanisms to process image patches. The fine-tuning process adapted this pre-trained model to recognize and classify specific logos from UAE companies.

### Training Data
The model was trained on a curated dataset of UAE company logos as well as others of international companies. The dataset consists of thousands of images across various brands to ensure robustness and accuracy.

### Performance
The model achieved high accuracy on a held-out validation set, indicating strong performance in classifying UAE company logos. Detailed performance metrics (accuracy, precision, recall, F1-score) can be provided upon request.

## How to Use
To use the model for inference, you can load it using the `transformers` library from Hugging Face:

```python
import torch
from PIL import Image
from transformers import AutoModelForImageClassification, ViTImageProcessor

image = Image.open('<path_to_image>')
image = image.convert("RGB")  # Ensure image is in RGB format

# Load model and processor
model = AutoModelForImageClassification.from_pretrained("Falconsai/brand_identification")
processor = ViTImageProcessor.from_pretrained("Falconsai/brand_identification")

# Preprocess image and make predictions
with torch.no_grad():
    inputs = processor(images=image, return_tensors="pt")
    outputs = model(**inputs)
    logits = outputs.logits

predicted_label = logits.argmax(-1).item()
print(model.config.id2label[predicted_label])

```
### Companies Identified:

- Abu Dhabi Islamic Bank
- Acer
- Adidas
- Adnoc
- Aldar
- Alienware
- Amazon
- AMD
- Apple
- Asus
- Beats by Dre
- Blackberry
- Bose
- Careem
- Cisco Systems
- Coke
- D-Link
- Dell
- Delonghi
- DP World
- Du
- E& 
- Emaar
- Emirates
- Emirates NBD
- Etisalat
- Falcons.ai
- First Abu Dhabi Bank
- Fujitsu
- Google
- GoPro
- HEC
- Hewlett Packard
- Hilti
- Hisense
- Huawei
- IBM
- Khaleej Times
- L'Oréal
- Lenovo
- LG
- LinkedIn
- Louis Vuitton
- Majid Al Futtaim
- Mashreq
- Maybelline
- McDonalds
- Mercedes
- Meta
- Microsoft
- MSI
- Nike
- Nvidia
- OpenAI
- Puma
- Rakez
- Samsung
- Snapdragon
- Tesla
- Ubuntu
- Virgin
- Zwag


### Limitations and Biases
- The model is specifically trained on UAE company logos and may not perform well on logos from companies outside the UAE.
- The model's performance is contingent upon the quality and diversity of the training dataset.
- Potential biases in the training data can lead to biases in model predictions.

### Ethical Considerations
- Ensure that the use of this model complies with local regulations and ethical guidelines, especially concerning privacy and data security.
- Be mindful of the limitations and biases and do not use the model in critical applications without thorough validation.

## Acknowledgements
This model was developed and fine-tuned by Michael Stattelman from Falcons.ai, leveraging the base Vision Transformer model provided by Google.

## Contact Information
For further information, questions, or collaboration requests, please contact:
- **Name**: Michael Stattelman
- **Affiliation**: Falcons.ai
- **URL**: https://falcons.ai

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